BPS 468: The Indie Filmmaker’s Survival Guide (No Hollywood Required) with Ethan Marten

On today’s episode, we welcome Ethan Marten, an actor, producer, and filmmaker who has built his career by stepping outside the traditional Hollywood system and creating films on his own terms. His journey is not one of shortcuts or overnight success, but of persistence, adaptability, and a deep understanding of both the creative and business sides of filmmaking. It’s the kind of path many filmmakers talk about—but few truly commit to.

Ethan’s introduction to the industry came early, growing up around the entertainment world through his father, a prominent entertainment attorney who worked with legendary figures like Desi Arnaz and Mickey Rooney. Despite being surrounded by Hollywood, his father tried to shield him from the industry, understanding how unpredictable and difficult it could be. But as often happens, proximity turned into curiosity, and curiosity into passion. Acting wasn’t something Ethan stumbled into—it was something that slowly revealed itself as inevitable.

His early acting career, like most, was filled with auditions, long drives, and near-misses. But one of the most valuable lessons he learned came from something deceptively simple: how you show up. Instead of presenting himself and then “performing,” Ethan learned to walk into auditions already fully in character—and leave the same way. That shift changed everything. It wasn’t about showing casting directors what he could do. It was about making their decision easy. As he explains, actors succeed when they eliminate doubt, not when they add options.

That mindset extends beyond acting and into directing and producing. Ethan emphasizes that filmmaking is built on trust and communication. A director must understand how to communicate with actors in a way that brings out their best performance—not by dictating results, but by guiding process. Likewise, actors must trust that the director sees the bigger picture. When that relationship breaks down, the work suffers. But when it works, it creates something electric—something that feels effortless on screen but is anything but behind the scenes.

What makes Ethan’s journey particularly valuable is his transition into producing. Like many actors, he realized that waiting for opportunities wasn’t a strategy—it was a limitation. Instead, he began creating his own projects, not because he wanted control, but because he wanted momentum. Producing allowed him to build roles for himself, expand his range, and demonstrate capability to others in the industry. It’s a practical approach that many filmmakers overlook: if the system won’t give you the opportunity, build your own system.

His film Eyes of the Roshi is a perfect example of this philosophy in action. Shot outside of Hollywood, using local resources and relationships, the film proves that location is no longer the barrier it once was. With today’s technology, filmmakers can create high-quality work anywhere—as long as they understand how to leverage what they have. But making the film is only half the battle.

Distribution, as Ethan points out, is where the real challenge begins.

In today’s landscape, where digital filmmaking has democratized production, the market is flooded with content. The barrier to entry is lower than ever—but the competition is higher than ever. That means filmmakers must think beyond just making the film. They need to understand where it will go, who it’s for, and how it will reach its audience. Without that plan, even a great film can disappear.

Perhaps the most powerful insight Ethan shares is about passion. Not the vague, inspirational kind—but the practical, sustaining kind. Filmmaking is hard. It’s long hours, constant problem-solving, and often years of commitment to a single project. Without genuine belief in the story, the process becomes unbearable. As Ethan puts it, “Do it because you love it… you may be married to your project for more years than you can imagine.”

That idea cuts through everything else. Budgets, equipment, connections—none of it matters if the passion isn’t there. Because passion is what fuels persistence, and persistence is what ultimately builds a career.

In the end, Ethan Marten represents a filmmaker who understands that success isn’t about waiting for permission—it’s about creating opportunities, building relationships, and committing fully to the work. His journey is a reminder that filmmaking is not just an art form, but a long game—one that rewards those willing to stay in it.

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Alex Ferrari 0:00
Enjoy today's episode with guest host Dave Bullis.

Dave Bullis 0:00
We have an actor, producer, director. We talk growing up as the son of an entertainment attorney for people such as Desi Arnaz, Mickey Rooney and MO The Three Stooges. We talk about that a little bit. We talk about old TV a lot. So if you know who the Bowery boys are, maybe who the Marx Brothers are, we touch upon that. But we also talk about a lot about his career. And we also talk about his new film, eyes of the Roshi, which actually stars Eric Roberts. And he actually made it in his own hometown, far, far away from Hollywood, and we're going to talk about how he did that, and also about upcoming projects like white buffalo movie with guest, Ethan Marten. Hey Ethan, thanks a lot for coming on the show.

Ethan Marten 0:46
Dave, thank you for having me. Hey everybody.

Dave Bullis 1:10
My pleasure having you on, Ethan. And you know, something that we were talking about in the pre show interview is, you know your whole your career, and obviously your career, you know you're out of Virginia Beach, Virginia, yeah. And again, you're the first person I've ever interviewed from Virginia. Completely I believe, unless I'm completely mistaken, which is possible, but, but you're

Ethan Marten 1:55
Not gonna ask me like some world war two question, like, who's the most famous baseball player to come out of Virginia are you?

Dave Bullis 1:55
Oh, that's a good question. That was actually, I wasn't going to ask that, but now I think I should,

Ethan Marten 1:55
Well, I would say Yogi Berra is probably one of the most famous guys to have come through here when the Mets had their farm system here, and even before that, when the Yankees played a lot of games back here. Yogi Berra came through. So there you have it. So I am an American now you know that for sure. Okay, glad we got that out of the way.

Dave Bullis 1:55
You passed the test. Yes. Well, so either I'll ask you then, a non World War Two baseball question. Thank you. I'll ask you a question just about, you know, your whole career. And I wanted to ask, you know what brought you,

Ethan Marten 0:46
Am I about to get a Lifetime Achievement Award? Am I already done? Is this it?

Dave Bullis 1:33
Yeah, this is the easy way to sort of break the ice. This is the sort of, this is the road to the Lifetime Achievement Award. But, yeah, but basically, I'm gonna break the ice. That's all over.

Ethan Marten 3:57
Okay, there we go. It's a pleasure to receive my lifetime achievement award from you. Dave, thank you. It's an honor. It's an honor.

Dave Bullis 4:06
It's my pleasure, my friend, I you know I got, I, I was given this task of giving you this award. And, yeah, task.

Ethan Marten 4:16
Man, rug out from under me. Wow, that hurt. It's all right. I forgive you, man. I love you. It's all good. I'd like to thank my mother, my father, all the little people, those are the bunch skins. They're right over here. Anyway, I'm sorry. Go ahead. Stream of consciousness Dave.

Dave Bullis 4:35
All right, here we go. So yes, so when you were growing up, did you always have this love affair of movies, or did you just sort of find yourself in this one day, almost by a form of accident, if you will,

Ethan Marten 4:47
Little of both. My dad was very well known. He was one of the foremost theatrical entertainment lawyers going he. Produced more than 150 motion pictures, Broadway plays, and so we just kind of me, my three older brothers grew up with this atmosphere, even though he tried to protect us from it all. And his clients ranged everywhere, from Desi Arnaz to Fernando Lamas to Errol Flynn. He once tore up a $50,000 check for his hero, oh my goodness, Judy Garland's counterpart, Mickey Rooney. He loved Mickey Rooney growing up, and he wanted to give Mickey some work. I think this was somewhere in the 60s, and he flew out to Hollywood to give Mickey a check and a job. I think it was like $50,000 huge money back then, and he was sitting with Mickey's agent, and an hour ticked by no Mickey, and, you know, pops looking at the agent, going, Where's Mickey? Stuck in traffic. He's stuck in track. Two hours goes by. Three hours. My dad looks up, says, Come on, what's going on? He goes, sit the track. My dad tears up the check, hands it to the agent, says, you know, tell Mickey to straighten out. It broke my dad's heart, because he was he loved Mickey Rooney growing up, years later, when we built the movie studio in Suffolk, Virginia, Mickey Rooney was touring with Sugar Babies, and the article broke while he was in town about The Movie Studio, Atlantic film studios that we'd built here, Mickey picks up the phone, ends up getting my brother Jonathan on the phone and says, You tell your old man he saved my life because he straightened up after that check got torn up because he said, nobody ever said no to him. And that's when he set the bottle aside and got his life back in order. So when mo Howard of the Three Stooges called the house looking for our old man, that's when we knew he was big time. And so I grew up in that.

Dave Bullis 7:16
Wow, that is an amazing story, by the way. Both actually, you know Mickey Rooney, you know, I've, you know, obviously I knew him growing up again, a huge movie buff, but even just to have him call and just say something like that about your father, I mean, that's amazing, yeah, being able to straighten him out like that.

Ethan Marten 7:34
You know, tough love, I guess, tough love. And, I mean, my dad literally was broken hearted. Walking away from that, I think he ended up casting Maurice Chevalier. It was for a film called panic button. And I was actually, I was in my mom's tummy at the time. He was on the set somewhere in Italy where they were shooting. My mom was going to one of the famous star, female stars, who was also the druggist on the set, and she thought she had the flu, and she went up my mom did, and she nearly passed out in front of the actress's hotel room. And she said, I think I've got the flu. And she said, Jackie, you don't have the flu. You're proud. So my my first taste of Hollywood came while I was still in mom's tummy. I was on Italian soil. I was preparing for my first motion picture in mom's belly.

Dave Bullis 8:42
So again, you were just born into this. And

Ethan Marten 8:44
I was, I was born into it. And the funny thing was, pop wanted to protect all of us from the motion picture business, which he thought was, you know, a little rough and tumble. And he was offered, he was offered the position to head one of the studios out in Hollywood, and he turned it down because he was a New York guy, you know, he was born in Hell's Kitchen, and he pulled himself up by his own bootstraps. He did not want the kids growing up in LA he thought that the palm trees and the smell of eucalyptus would somehow, you know, make us less than New Yorkers? He wanted us to have New York in our blood.

Dave Bullis 9:28
Yeah, and do you feel you have New York in your blood right now?

Ethan Marten 9:31
Absolutely, absolutely. I love Virginia. Virginia is a beautiful place. I raised my daughter here, and I'll always be a New Yorker. It's just a different energy.

Dave Bullis 9:44
Oh, yeah, completely different energy. You know, even when I'm from Philly and even when I go up to New York, you can feel that, you can feel the different energy between the two cities.

Ethan Marten 10:04
Yeah, I was in college in California for two years, and they used to say to me, slow down. What are you on speed? I mean, you're just manic. You're crazy. And when I went back home to New York after being out in California for two years, all my friends said, What the heck is the matter with you. You want Quaaludes or something? Come on, pick it up. So 30 years in Virginia, now I'm, you know, I've learned to kind of settle down and just go at a nice, medium pace. It's nice.

Dave Bullis 10:34
Yeah, I know the fast pace what you're talking about. Because even you know, I tend to talk fast. I tend to move fast. And when my friends from down south come up to visit me, they're like, Wow, everyone up here moves. I had this woman I was used to work for who was from Georgia, and she used to say, you, she goes, You northerners talk way too fast, and you do way too much,

Ethan Marten 10:56
Right! And you're thinking the complete opposite when you're down south,

Dave Bullis 11:00
Yeah. And, you know, it's just, it's a cultural difference, you know, they always say that America is really five different countries put together.

Ethan Marten 11:10
Interesting. What five are they?

Dave Bullis 11:12
There's, like, the Deep South, there's the there's, like, I guess you could call it the Mid Atlantic, which would be like, you know, all of New England and New York and Pennsylvania, there's the Midwest, there is the West Coast, and then there is the other states, kind of like Montana. And I forget what they actually call those, but those are the five states

Ethan Marten 11:32
I would imagine. Alaska and Hawaii are their own state of beings.

Dave Bullis 11:37
Yeah, they're pretty much, were pushed out. They were pretty much, like, you know, not a part of the continental United States.

Ethan Marten 11:42
And, of course, there's Guam but, you know, yeah, and then Puerto Rico

Dave Bullis 11:47
Read my mind.

Ethan Marten 11:50
You know, being an actor, it's one of the interesting things I tend to pick up on, the personalities, the mannerisms, the patterns of wherever I am. I think it's almost like growing up in the military, you adapt, and it's not because you're trying to put one over on anybody. I think actors adapt. And it just, when you're in Rome, you try and connect with people on their level. And it just, it's something that subconsciously just happens. So it's, it's interesting. That's why, whenever I go somewhere, it's like a quick, a quick adjustment.

Dave Bullis 12:25
So, you know, as we talk about that adjustment, Ethan, I want to actually take a, sort of, take a step back and actually ask you a question, when you actually started, you know, getting into this business. I mean, and your dad said that you he wanted to, sort of, you know, protect you from this business when you when you started to get into it, you know what was his initial reaction?

Ethan Marten 12:50
The initial reaction was, you know what you want to do. That's fantastic. You want, you know what you want to do in life. Okay, I'm taking you out to your favorite dinner. So he takes me to myakos, Japan in New York, which was our favorite Japanese restaurant. Miyakos was the first Japanese restaurant that opened in New York. It was so popular, it was like going to a speakeasy, because it was open during World War Two, and only the hipsters knew how to get in, because you basically would go up some steps, down some steps, through a garden to like a back door, and it was literally like getting into a speakeasy. It was so incredible that even Eleanor Roosevelt used to go to this restaurant during World War Two. So that was like, we grew up Japanese food was our favorite food. So, you know, we were always kind of frugal, because pop grew up in the Depression, so you ate what was on your plate. There was no waste, and rarely did you order anything you wanted off the menu. But on this night, it was like, Passover. Why is this night different from all other nights? You can order whatever you want off the menu. And I went crazy. I was like, Oh, yum. Food, everything. Oh, the clear soup, the Sui mono, the sun, a mono, everything was fantastic. And pop says, Well, you like the meal? I said, Oh, pop, this is incredible. Said, Have you had enough. I said, yeah, yeah, yeah. He said, Are you sure? Yeah, yeah. He says, and you really want to be an actor, yeah, pop more than anything. Says, okay, and you've had enough to eat. So yeah? Why? He said, because that's the last full meal you're ever gonna have. He was like, You're never and so be sure this is what you want. And you know, he was half joking and a half not. He was really concerned that I was never going to eat again, so he's going to make sure, at least he sent me off with a good meal. That was his response. He supported me all the way. He. You know, when he came out to all the shows, all the openings, all the theater, but he was always worried for me.

Dave Bullis 15:08
So at this point, Ethan went, when you, you finally had that, that your quote, unquote last meal, or as you, as you, as you went on to become an actor. When at that point, what was your sort of, your first gig from there on this road of what you decide to go on to be an actor. Interesting.

Ethan Marten 15:27
I think when I finally decided that I could come out of the acting closet and really admit acting is what I wanted to do, I think the first in that paid professionally was Mother's Day. I think it was originally titled vindicated, a mother's revenge. And it was with Theo Huxtable, Malcolm, Jamal Warner, and Jose Ferrari was in that one. And it was great. I remember the first call that, you know, came that said, Yeah, after three auditions, I thought, Oh, maybe I got another call back. You know, this is exciting. They said, You got the part. And I audibly, I screamed. I was like, yeah. I mean, you would have thought I got to see Reggie Jackson hit his fourth home run in the World Series. It was incredible. I just remember jumping up and down and being so excited. And as it turned out, my brother Jonathan and my brother Seth were also cast in this television movie. So the director who ended up winning, I think, an Emmy Award for this TV movie, grabbed my brother Richard because he was hanging around the set to watch his brothers. And she said, Well, I might as well put the fourth Martin brother in here. So that was the first time all four of us were on camera in a film together. So that was exciting. And all Jose Ferrari wanted to do was golf. So in between takes you lean out, Hey kid, Yeah, where's the closest golf course and don't screw up your lines. So I can, you know, get 18 rounds in. So I was, that was my pressure. I had to get my lines right on the first take so that Jose Ferrari could get out on the links. And I'm proud to say, Yeah, I got him out there. I got him out on time.

Dave Bullis 17:26
That was actually my next question. I was gonna say, Did did Jose Ferrari get in those 18 holes of golf?

Ethan Marten 17:31
Yes, he did. Yes, he did. He said, Good job, kid. I'm out of here. I got a pat on the back from Jose Ferrari because he got to golf.

Dave Bullis 17:42
So it's funny, too, that you fantastic. Well, that the they mentioned the fourth Martin brother, I was actually going to say it's almost like, sort of like the Marx Brothers when they had the four of them together. And all in all the

Ethan Marten 17:54
Look at you, you've been reading. Yes, we, growing up in our house, was like one long, episodic Marx Brothers movie. Mom played the role of Margaret Dumont. We tormented her. She loved it, but man, we tortured her, and she was our Margaret Dumont. Pop was like the ringleader, so there were really five boys that she had to deal with.

Dave Bullis 18:22
No, I've seen duck soup, and I've seen a lot of the Marx Brothers, good man coconuts. Yeah, exactly, yeah. And I'm just a huge movie head. So I've seen a lot of different stuff. You know, I know this is a little bit of a segue, but you know, you know what I was watching the other day, when? And I don't know if you've ever heard of these guys. Have you ever heard of the Bowery boys?

Ethan Marten 18:42
Are you kidding the Bowery Butch, let's see mugs. As a matter of fact, one of mom's nicknames was mugs. So there you go. As a matter of fact, for my birthday, not too long ago, my brother Seth actually sent me a picture of hunts Hall, who played Satch. Yep, Satch. So I remember him when they were the dead end kids, before they became the Bowery boys and the East Side kids, but they were the dead end kids, yeah.

Dave Bullis 19:13
And I remember there were those movies were a little more dramatic, you know, because people were getting shot at. And then when they became the Bowery boys, it became a not for the first couple eventually became a little a lot more light hearted. You know what I mean, instead of, like, the serious sort of incidences like happening, like, there was, there was one where one of their friends died in a boxing ring, and they had to sort of find his brother, and the brother went on a revenge kick, and

Ethan Marten 19:38
Mouse is in the milk. The mouse is in the milk. That's the episode, as a matter of fact, dead end kids. You know, that was with Jimmy Cagney and Humphrey Bogart. And you're right. Those were really serious movies. And yeah, they is, they went. Remember the mark of the Squealer? When somebody's a rat, they get the mark of the Squealer. They had him pinned in the hideout. We were gonna slit his face from the mouth to the ear. Yeah, yeah. They got a lot more light hearted after that. I guess they didn't think that would be good for weekly cereals. Yeah.

Dave Bullis 20:28
That's when they became more more, much more slapstick. And I, you know, again, I think that probably worked out for them, because they sort of, you know, it was either them or the Stooges. At that point, we really started to stand out

Ethan Marten 20:40
Exactly, you know, it's funny. My first agent, Marty and Charlie, her husband, was one of the original Dead End kids. Wow, right off the Broadway stage. So he's actually and he so he acted with all these guys on stage as the original Dead End kids. And he's actually still up and running. I'll hook you guys up. He's got some stories.

Dave Bullis 21:09
Oh, what? Please do you know? Because I actually was telling somebody the other day. I we there was one of the later Bowery boys entitled hold that uranium. And there was a sequel to it called, I think, breaking Las Vegas, or something with Las Vegas. And that was actually the last movie for Leo gorsey, because his dad, Bernard gorsey, had actually died before the movie actually started filming. And he actually died in auto accident and and that was actually a lot of controversy about that, because Leo showed up to set completely inebriated. And you could, I mean, his performance was, was, you could tell something was wrong. And, I mean, when they, when you start watching it, and, you know, it's afterwards, apparently, you know, there's a lot more problems behind the set. But, I mean, it's just interesting to hear all of these, you know, all these things, because this is all the, you know, the Hollywood Golden Era, you know, this is all that, you know, interesting, interesting stuff. And everyone from that era is either, you know, in their late 80s, early 90s,

Ethan Marten 22:11
If they're still around, yeah, yeah,

Dave Bullis 22:13
So, but yeah. So, you know, as we sort of segued off to off of the whole,

Ethan Marten 22:19
I can't believe you asked me about that. That's great. Nobody's ever asked me about the dead end kids before. That's That was my childhood dead end kids, anything having to do with Broadway and, you know, motion pictures and Lenny, Bruce, so yeah, and the producers the original JIRA mostell, Gene Wilder, oh, to give you an idea of my childhood, you know, I grew up being able to sing Springtime for Hitler by the time I was in kindergarten, which made me kind of a different kind of kid. I could, I could perform Lenny Bruce routines by the time I was in first grade. I never actually thought about that before, but yeah, which made me really popular with the principal.

Dave Bullis 23:05
They're probably Ethan. Now we can't be singing Springtime for Hitler, even though, even though Dick Sean is was very good in the film boomerang baby no power. Well, I'm glad I could ask you a question you have.

Ethan Marten 23:21
Yeah, go for it. Keep going. I love where this is going.

Dave Bullis 23:26
So I actually was gonna, you know, bring, sort of bring this back to you, talking about your acting career,

Ethan Marten 23:33
My lifetime achievement award. How could I forget?

Dave Bullis 23:36
Exactly! Yeah, just going, sort of going back and, you know, talking about the young Indiana Jones Chronicles. Oh, my goodness. So I just wanted to ask, you know, obviously, how were you able to, sort of, you know, we went from this Mother's Day with Malcolm John Warner, you know, when you went from there, did you finally say, Okay, now, you know, obviously, you probably talked to your dad and said, you know, now I'm starting to get work. I'm starting to become, you know, the an actor who has to, you know, Goldies.

Ethan Marten 24:00
She's a Jewish father. He never stopped worrying, are you eating? You're not eating enough? Keep eating. I mean, he was happy. They were they were ecstatic when I got work and, you know, but it was like, when's the next job coming? Are you are you eating enough? That was it. If I was eating, he was happy. I had a roof over my head, and I was eating. Then he was happy, easy, you know, that that was the thing. So I'm auditioning for this TV movie, you know, and it's really cool. And my agent at the time, kept sending me down for policemen. For some reason, she was bound and determined to get me cast as a policeman in something I was the young cop. Didn't matter if it was a black police officer, if it was a 65 year old. Old, retired police officer. It could be an Indonesian police officer. She sent me for every police officer. I remember one time going down to audition for the Finn cannons. And Craig and his brother Mark were kind of mentors to me, and they gave me some of my first work behind the camera. And they're like, Ethan, what are you doing here? And I'm like, What do you mean? What am I? I'm here to audition for my latest police officer role. He says, Ethan, the guy's 65 years old. He's retired, and he's black. And I looked at him, and in those days, it was like a seven to eight hour drive one way to these auditions in Wilmington, and I looked at him, and I just shook my head, and we left. We had a little laugh together. I said, well, as long as I'm here, do you mind if I audition just so I can make it worth my while? He says, Yeah, go ahead. So I do my thing, and I do my little 32nd prep, and I give it to him, and he says, Wow, that was great. It really was. He said, If you were any one of these things, I could manipulate it for you, but what a shame you were really that was great. See you next time, you know, and I had to turn around and take a nice eight hour trip right back to Virginia Beach. I used to go to these things. And this is, this might be something for your young acting audience. And I used to like to go present myself as myself to, you know, the casting people, and then get into character and do my thing. And there was this one guy, J Michael Hunter, who at this point had a resume that was as long as my arm. Now, I'm short. I'm like five, six on a good day. Five, five and three quarters. Dark hair, swarthy. He was an all American six foot two, blonde hair, blue eyes, you know, just a scrapping young American my life, where it would come down to a choice between this guy and me, and I, you know, two, three callbacks, and I had one or two things on my resume that were legitimate, and he had about 30 or 40, and I think one day he took mercy on me, and he said, hey, when you go in there, do you go in and character? Or do you go in and then present yourself, then get into character? I said, Oh, the latter says, Don't do that. So why not? He says, they don't care if you can act or not. They're casting directors. What do you mean? They don't care if I can act or not? No, they got jobs to maintain. They don't want to know that you can turn it on and turn it off, because you may not be the same guy who shows up on set that showed up in the audition. No, when you go in there, you go in in character, and then you get the hell out and you leave in character. I'm like, Well, okay, I got nothing else to lose. It's not like I get everything that I auditioned for. I'll give it a shot. So in Indiana Jones, I went in and I knew that the fin cannons knew me. You know, this is my 20th audition with them, and they had yet to cast me in anything, and they loved me, but they just hadn't cast me yet, and I went in in character. As a matter of fact, my agent sent me for another police officer. And it was 1920s Tin Pan Alley, a bunch of Jews running around. Now, my dad's first words were mammy, it was Al Jolson. I grew up with Al Gilson playing and Eddie Cantor and all these things this. I was home and I was being sent to audition for another police officer. And I looked at Craig and I said, buddy, this. These are my people, you must have something that's more appropriate for me than police officer. And he said, Yeah, I think I got something. So he gave me Irving Berlin. And I go in, and I just decide I'm going in in character. And I mean, I didn't prison. Ethan Martin disappeared. Irving Berlin walked in, and Irving Berlin walked out, and lo and behold, I landed it. I mean, on the way out, they said, we don't even have to, you know, we don't even have to call you, you're in. That was perfect. And I just walked and I didn't answer ms Ethan, I just gave him the finger to the nose the salute. I was Irving Berlin and I walked out, and that's how I got the Indiana Jones part on set. The director Sid McCartney was so fantastic this. And I had a real theatrical background, lots of improv and comedy as well. And so I would always improv, not wildly, but the character would always take over. So I have a great respect for writers. Mom wrote 20 books, so my respect for the written word is tremendous. But man, when the character would take over, stuff would just come out of my mouth, because it was a character speaking through me. And there's an old Jewish way of expressing yourself, you know, where you call a youngster a boy chick. And I remember, I threw in, I called, is it Sean Patrick Flannery, who was playing the young indie I said, Well, boy chick, it's simple. You can't stop thinking about her because and then we all break into song, and they let it play out cut. What's this boy chick? I said, Oh, that's, that's the real deal. That's authentic. Said, Are you sure? I said, Sid, I swear to God, I swear on a stack of holy Bibles that'll make you look like a genius, like you grew up in Tin Pan Alley. He left it in, and, lo and behold, that's stuck. So I was allowed, I was allowed some free range. And I don't think there's a role where I haven't slipped some improvisation into it ever since.

Dave Bullis 31:36
You know, that is a very good tip, by the way, for the all the actors out there. And, you know, honestly, even, I also think helps that you showed up, you know, prepare for the role. And I think, you know, when you just sort of hit it out of the ballpark like that. You know, when you're just, of just sort of my perspective and my experience. I remember one time, and I remember we were in a cat I was with a friend of mine who was casting a movie, his casting his own movie. And this guy came in, and I remember he just basically he, do you remember the comedian, Sam Kinison,

Ethan Marten 32:11
Sure, I promise. Since you've got headsets on, I won't imitate him for you.

Dave Bullis 32:17
I there was a guy who came and he was, basically, he kind of portrayed the character of Sam Kinison. And I just, but the thing is, I still remember it. I remember everything he said. I remember him coming in the room. I remember how he left the room. And I, you know, I think the guy, he didn't end up getting the part. But I mean, my God, I mean, he blew the roof off the place with that, with that audition, and it just reminds as you were telling me the story of the audition for young Indiana Jones, it just reminded me of that so much, where he actually came in as a character, left as the character, and he just, it just was so on point.

Ethan Marten 32:53
You know, it's funny. I'll tell you another it'll seem like I'm taking a tangent, but I'll bring it right back to your point, when I was youngster, and really just kind of starting out before I was getting cast in things, my heroes, my parents, my mom, my dad, my three older brothers, two of my brothers, Jonathan and Seth, were actors, and they took a special interest in me when I decided I really wanted to do this, and Jonathan trained me Seth, one day, he said, You know what here? And he flipped, he flipped the script at me, you know little French's. And I opened it up, and it's Sam Shepard, True West, and he said, start reading. So I got to do the opening scene with my big brother. This was the first time he was going to actually do a scene with me. We were in his apartment in the city, and his friends, because he was going to NYU, and his pals from the class were there. And so to me, this was a huge big deal. My big brother is doing a scene with me, with his NYU acting buddies all around him. Holy shit. All right, this is cool. So we finished the scene, and this guy in the corner leans in says, Well, we know the kid can act and that was his friend, Kevin Spacey. We fast forward years later, and spacey is hanging out with Seth at mom and dad's apartment. They moved out of Larchmont. They were in the city before they moved down to Virginia, and their mutual friend who was also in the apartment that day, Dave silver, and they all knew each other, but silver calls the apartment looking for Seth and spacey picks up the phone, and it's mom and dad's place. So he picks up the phone as Johnny Carson, and he starts doing Carson, and silver didn't believe. Believe that my old man knew Carson, but he knew about my dad's history, so he knew all the people. So he's like, Well, you know, if you're Johnny Carson, then where's Ed McMahon? And without skipping a beat, spacey puts his hand over, you know, the mouthpiece, and he turns to Seth in character as Carson. Well, why is it that everybody thinks we're joined at the hip? He wasn't portraying, he wasn't doing an imitation. He became the character. And this is what I tell people, don't portray, don't imitate. You become the character. Years later, Seth told silver that it was actually spacey doing Carson. And he couldn't believe it, because he so bought it hook, line and sinker, that that was Carson. When Seth told spacey, yeah, you know, I told silver, he's like, now, these guys were all friends, but he said, No, you blew it, you killed the illusion. And it was just so interesting to see the way his acting mind worked. You don't portray. You become you are it, and so much so that you keep the illusion going, because that's the art, that's what makes it fantastic. So we come back to your original point. It's not that you portray these people. When you go in as an actor, you become and you leave them with that because you're making the casting director's job easy. They want to keep working too. Your job is to make them so secure that when they recommend you, it reflects well on them. They want it. I mean, that's the first thing you learn when you audition. You go in and, man, they're rooting for you. They really are. You don't have to be nervous about these people on the other side of the table. They are as nervous as you are. They need you to be that good because it makes their job easier. You do it right. Man. They can move on to the next one. Boom. You save them time, effort and energy. So don't give them anything to think about. Don't ask extraneous questions. Do the audition be the person then get the hell out. Don't say another word. Don't give them a reason to second guess you.

Dave Bullis 37:25
You know, that's very good point, by the way. Ethan, don't make them second guess you, or don't allow them to second guess you. I one time, I remember there was this actress one time who, as she was leaving the audition, do you want to know what she said to the casting director?

Ethan Marten 37:37
She I'll feel empathy pains, but go ahead.

Dave Bullis 37:42
She said, I really hope I get this part. But every time I have, ah, no, no, no. She says, every time, but, but every time I get a big part, something bad happens to me. Oh, Jesus and the casting directors and the casting

Ethan Marten 38:00
Somebody dies on the set. I don't know what happens every time I get cast. Somebody gets poisoned, somebody dies.

Dave Bullis 38:08
So the casting director follows up and says, Well, what do you mean? And she says, Well, the last film I had, I was a I had a principal role, but I broke my ankle two days before filming, and I had to show up on crutches, and they had to recast, you know, that day, and and he goes, Oh, okay, then, and, you know, and she leaves, and he goes, Well, I can never hire her. She has put that image in his head now that if he casts her, she's gonna, you know, end up hurting herself or doing something horrible.

Ethan Marten 38:39
So let that be a lesson to all you actors out there. Be very quiet,

Dave Bullis 38:49
you know. And either I wanted to ask you a question about because you touched on this briefly about directors, you know. And it's something I always look for from a different perspective, because as actors view directors. I wanted to always, I always want to get your take on this. I always ask different actors this question about working with different directors, of all these different styles, in your opinion, Ethan, with all your experience and all the projects that you have worked on, what are some of the key things that that you feel

Ethan Marten 39:17
Communication,

Dave Bullis 39:18
You know, what I was going,

Ethan Marten 39:20
I mean, it's when, and I've been on both sides and it, I think it helps for actors and for crew to have, you know, had each other's experience. What you want more than anything is trust as an actor, you want to be able to trust and fully trust your and the director needs to believe in the performer and the performers ability. Once you have a way of communicating with each other, You know, because a director wants to manipulate the actor, the director has to get something out of the actor. It's kind of like being an actor. You know, you have an objective, you have specifics, you have your methodology of how you're going to achieve those goals. When you know, if you're a director, some people like specific directions. Go to the corner, turn right at Fifth Street and then left unto Lexington. Boom, you're there. Some people like now you're going to go to the corner and you're going to see a Shell station, and it's got this great, big, beautiful right after you see the shell turn right at the Shell station, and then you go down about two three more blocks, and you're going to see a dinosaur. That's where. So you have to learn right off the bat. How is it with the other so that you get what you want works for the actor too. Actor kind of has to direct the director into directing them the way they need to be directed, and you want to do it in a way that builds trust in that relationship. So it's, it's very funny, the magic as if is a great thing, you know, for the actor and for the director. Hey, it's, it's as if you're tasting wine for the first time, and you know, you give them the sensations that they can feel in their mouth. Some people need that sensory direction. Some people just, you know, no, just tell me to drink it. Make a you know, it's sour. Okay, great, I got it. I know what to do.

Dave Bullis 41:50
You know, as we've had different directors on as well, they always try. They always said to me, Dave, avoid the whole result directing. And that is the whole like, Okay, you're angry, and this and that. And some of the directors that I've had on here, they've worked with people like, you know, Ron Perlman and other, you know, other actors, and they said, sometimes they'll actually just say, Look, just if you want me to speak slower, just tell me that. Just tell me to speak faster. You know what? I mean. It just sort of, it's sort of quick short and to the point

Ethan Marten 42:18
I think very few actors that pride themselves on being actors want a line reading. And I think the most annoying thing that a director can do is say, Here, just do it like this, and then they perform it for you. And you know, it's kind of like when you're a little kid, because actors are we're insecure little kids. No matter how secure we seem, we're acting. We're insecure. We want approval. We want the love and adulation. We want an attaboy or an atta girl, don't it's kind of like when you're that little kid, and mom says, go over and kiss your grandma goodbye. You don't want to be told now you're only kissing her goodbye because you've been told, and it doesn't feel like it's a sincere goodbye kiss because somebody had to tell you to do it. And you're stubborn that way. And you know that's an actor. Don't give me a line reading. Just communicate with me. Take the time to build that method of communication where it becomes like psychic communication. I can anticipate exactly what you want because you, Mr. MS, Director, you have taken the time to get to know me. You know how best to reach me, to pull the best stuff out of me, and I trust you. The flip side of that is when you so blow trust with your actor or your director, that neither one of you trusts the other one. So it's like when you hear something, you're thinking, Well, I know that's the wrong thing. That's the totally wrong thing, and that's a horrible place to be as a director or an actor. So building trust and communication, those are the best things you can give each other on a set.

Dave Bullis 44:16
Yeah, that is a great point. Ethan is trust and communication, particularly communication, I, you know, I've experienced sometimes where it there hasn't been a lot of communication, sometimes on sets and I think, yeah, I mean,

Ethan Marten 44:31
Where the communication is basically like a Meisner exercise, which in New York means you're, have you ever done any of the Meisner repetition exercises? No, I haven't. Okay, I'll give you an example. Everybody in your audience knows Meisner without even knowing that they know Meisner, because when De Niro is looking in the mirror, are you talking to me? Are you talking to me? He's actually doing a simple. Meisner exercise. It's that repetition exercise. They're just repeating each other until something organic comes in. But in New York, the repetition, you know, breaks down into Fuck you. Fuck you right away. So that's where that comes in. So if that's the communication that's happening on set when it's broken down into Fuck you, and that's the second or third thing that's bad communication. Just in case you didn't know that. Thank you. Thank you. I'll be here all week. Remember to tip your waiters and waitresses.

Dave Bullis 45:33
I'm learning all the time. Ethan I'm learning all the time. There you go. So, you know, this is something too. That's where we sort of progress. You know, obviously, through your career, you know, in 2005 you know, you have your, you know, producing credit,

Ethan Marten 45:47
Okay, what did I purchase it? What did I'm curious.

Dave Bullis 45:51
Well, the reason I brought it was called Play players, joy, but no, the reason I bring it up is because it ties in with my next question, and that is, you know, as actors, you know they sort of talk about different projects. One thing that you know sometimes I recommend to actors is, is, if you really want to play a certain role, write a script with yourself in mind to play that role and and one of the other things I recommend is also always and always try to make yourself a producer, because you can actually protect that role so that, and that's just something I usually tell actors to do is, again, the first part is more important than anything else, but again, writing that script and putting that part in there. But I want to ask, you know, when you know this point you decided to actually start producing, was there, was there any sort of reason why you actually went behind the camera and then started producing? I mean, did you always have an interest in producing?

Ethan Marten 46:47
No, none whatsoever. It came from one of the fincannons. Was Craig van cannon again, who, as he was mentoring me, said, Ethan, you know, listen, you're a really good actor. He said, you'll be stuck in under fives and day player roles for the rest of your life, because you're choosing to live here in this area and on the East Coast, and you should be doing more. He said, start producing your own stuff so that you can actually build into and expand into greater roles. That way people see your work, and then you'll start getting cast in more significant stuff. Because basically, it's like that casting director, you go in and you give them some assurity that that same person is going to show up on the set well, you know, they want to see that you've already been entrusted with something larger, that you could handle it, that you could hit a home run for them. So he said, start producing your own stuff. So my brother John was directing this play. It was players of joy, and it was a very Spalding, gray esque show about baseball, something you know me and Seth and John all grew up around was baseball. Our lives were baseball. So we understood this and is, you know, an allegorical story for life. It just really resonated. So I thought, okay, for a few $1,000 I can actually bring this to life, get it filmed, and I'll get my first taste of actually producing from the ground up, a motion picture full length. So that's exactly why I did that. I wanted to get my feet wet, and I thought that this was something that would be incredibly worthwhile. And manageable. And the guy who starred in it and wrote it, Ralph Elias, he did an incredible job, very Spalding, gray esque. I wish someday when I actually win my real lifetime achievement award, I'm going to make sure that this guy, you know, gets his due and it gets seen by a much wider audience, because it's a powerful performance.

Dave Bullis 49:09
And I hope one day, Ethan you do, get that real lifetime achievement award,

Ethan Marten 49:14
Not that the Dave Bullis Lifetime Achievement Award isn't something special, because it is. It is, thank you. Thank you very well. You're very welcome.

Dave Bullis 49:25
I've carved out a little niche here in the internet, and so, you know, that's just, you know, an amazing story. Because I always wondered that too, about, you know, whenever somebody goes who's in front of the camera goes behind, and whoever's behind goes in front, you know, because I've seen certain people have been able to sort of transcend this and actually do both with like you have and you've been able to sort of, you know, you've been in front of the camera and done well. You've been behind the camera and done well. So what is sort of the one thing that you've noticed behind the camera that's sort of that one trademark to do? Because some some people would say, well, it's management skills, and other people say, well, it's communication. And other people will say, Well, maybe it's just finding the right passion.

Ethan Marten 50:17
Passion, passion. It's here every indie filmmaker is a salesman. Every actor is a salesman. You have to sell, and most of us, we hate to sell, and we don't want to be sales people. So here's my trick, if you believe in it. It's not sales. It's like when you're a little kid, it's as if you have to get the car keys for that once in a lifetime date. And you don't think to yourself, well, if I punctuate this word, mom and dad will really believe me. It'll be very believable. No, you you have to have those keys, you have to have that car. You've got to be on this date, because this is the love of your life. You're 17, you know you're going to get married and have the most beautiful children, and life is going to be incredible. When you're doing a motion picture. You hopefully so passionate about the story. If you're an actor, you're passionate about the character you're playing. You believe in it. If you don't believe in it, then it's sales, and then it's very difficult, because you can't sell something you don't believe in nobody, nobody will buy it, and if they do, you feel horrible about it and guilty, and you have to totally throw yourself into the story. You have to totally throw yourself into the character. And it works. If you're if you're a sound person, and you you hate what you're doing, your sound is going to be awful, but if you love it, man, you're looking at all the details you're you're going to get all the wild sounds you you're going to get the footsteps leading up, you're going to get the snap of the fingers, you're going to get the the slapping of the waves, the water hitting up against the sea wall. It's just you have to have that passion and that love and that belief in what you're doing, and that works for in front of the camera. It works for behind the camera.

Dave Bullis 52:29
You know, there's a saying I once learned in sales, Ethan, and that was, everything in this world is sales, and all sales is problem solving. And that's just something that sort of stuck with me. And I know, and I know exactly what you mean by if you don't believe in the product, you feel bad about it. You know what I mean? You don't feel like there's anything. There's nothing special about it.

Ethan Marten 52:50
You got a lot more problems to solve if you don't believe in it, and it becomes drudgery if you don't believe in it, and then that's a job, as opposed to a passion and something you love doing. And I wake up every day and I just, I'm excited, I'm happy because, you know, I get to do what I love to do. I mean, first and foremost, I'm a father, and I think I love being a father more than anything else in the universe. Hi, Hannah. But when it comes to my vocation, when it comes to what you know, how I make my living, I wouldn't want to do it any other way. I love telling stories. I love creating characters. I can do that all day, and it'll seem like no time has passed. Now that's that's lucky. If you're lucky enough to do that

Dave Bullis 53:49
Exactly, Ethan you have created a life that you never need a vacation from.

Ethan Marten 53:54
Yes, it's just every once in a while it'd be nice to do that part. Bali, that'd be great. That'd be great.

Dave Bullis 54:02
And as we talk sort of about the about passion and everything, I want to talk about your new film eyes with the Roshi. Oh, absolutely. And you know, I actually was able to get a chance to watch it, by the way, your performance was fantastic. And I'm not just saying that because you're on the podcast, by the way, I actually really do mean that your performance was fantastic.

Ethan Marten 54:21
So you're saying I could actually be receiving the Dave Bullis Lifetime Achievement Award for the performance in eyes of the Roshi.

Dave Bullis 54:28
You have, exactly right? I have, I'm pulling see, it's kind of like that. There's that old screenwriting method. I give it to you, I take it away. I give it to you, I take it away.

Ethan Marten 54:39
You gave it to me, and I took it and that's great, or maybe I forced it down your throat and took it anyway. Well, I'm curious. For me, there were so many great performances in that movie. What is it about the interactions and the performances? Why did they stand out for you?

Dave Bullis 54:58
So I'm going to bring. To get down to three scenes that I Okay? I think really, there's always one scene, in my opinion, of every movie, no matter what movie you pick up, there's always one scene that defines the movie. And I

Ethan Marten 55:11
Everybody has their favorite, so I can't wait to hear yours.

Dave Bullis 55:15
Well, my scene, well, the three I was gonna say, were the one with you and Eric Roberts in the hotel room.

Ethan Marten 55:21
Okay, there's the what the first scene or the last

Dave Bullis 55:25
The first scene, okay, where you're sort of, yeah, you're at, like, the desk, and Eric Roberts sort of walks in. There's that scene. The the second scene is, is with Eric Roberts. And I'm sorry, I don't know the other actor's name, they sort of come in in the ski masks, and there's

Ethan Marten 55:42
Well, that that would be Eric Roberts and my brother Seth as itchy.

Dave Bullis 55:47
And I mean that scene too, and I'm sorry I didn't know his name.

Ethan Marten 55:50
I apologize. No, that's all right. That's right. I told you there'd be an there'd be a Martin brothers quiz at the end of this,

Dave Bullis 55:57
And I failed the pop quiz. No, that's all right.

Ethan Marten 56:00
That's right. So take the right scene. Go ahead

Dave Bullis 56:02
And that, that scene right there. And I don't want to spoil anything for anybody. I know. I know

Ethan Marten 56:07
It's hard. I want to talk and break these scenes down, because, again, those were my acting teachers, my brothers. And you know, I love watching them work. And that scene, I don't think it's giving anything away to say that was hysterical.

Dave Bullis 56:22
Oh yes, yes, it was, especially the part about the, well, this isn't giving anything away, the part about the door. That's why I actually laughed out loud. And I was like, that is, that is, you know, freaking hysterical. And then that was my and then that scene, and then the third scene was with, with you at the end. And again, I don't want to give too much away, but it was you, with you with you at the end. And that that, to me, that third scene was the, basically, the antithesis of the whole movie.

Ethan Marten 56:49
You know, it's amazing. There were so many good performances, and I appreciate those kind words. You know, I look at Stacy Whittle, who plays Eric Roberts love interest in the film. And it's it's a tough role to break out in, and I thought she did an extraordinary job, and it's not one of the flashier parts to play, and she did it so well, and she had to portray so many different emotions. Amanda Dunn as Blanche, the the ingenue of the film, again, so versatile. Can go from comedy to drama in the drop of a hat and be so good at all of them. Chris Van Cleve, that one scene where he breaks out into song. I mean, for me, that was, that's one of the scenes that I love in this film, because it seems that our our status is a cult phenomenon is sealed in that one moment during the film. But Jonathan is Marty, that scene in the taxi cab near the end of the film. I mean, you can literally cut that tension with a knife. And the way the music makes you think you're about to watch a comic scene, and we play that little sleight of hand. And then, you know, an audience of 400 people jump out of their seats because we took you did a little sleight of hand on them. They're just so many cool behind the scenes elements that you wouldn't realize are part of a film. Unless you're behind the scenes, you go, ah, you know, this wasn't a mistake. This happened on purpose, and that's kind of a cool thing too. But anyway, thank you. Thank you.

Dave Bullis 58:40
Oh, you're very welcome. And again, John, I'm not just saying that because, you know, obviously, on the podcast with me, you know, I thought, you know, this was a, you know, a really, really interesting movie. And again, I think your performance was phenomenal. And I want to sort of ask,

Ethan Marten 58:54
Was that a surprise? I mean, you see a lot of indie films, and I know you talk to a lot of indie people, what is it when you're watching all these films? Because I know you want to be listen when you're a podcaster supporting indie films, and I don't think it's fair to compare an indie film with the resources that it has. Shouldn't Be direct. You know, you're trying to achieve something, and you're trying to achieve it on micro budgets, usually, and it's not fair to just put them head to head with the resources of a major studio. So you're wanting to be pleasantly surprised you.

Dave Bullis 59:40
Well, the I would

Ethan Marten 59:42
Did know I was gonna turn the tables on you, did you

Dave Bullis 59:44
Well, no, I What happens is I get to see a ton of movies, a ton of movies that that's, you know, you know, obviously someone just sent to me. Hey, Dave, watch this. Do you want us on the podcast? And I sometimes I watch them and I say to myself, I understand, you know, where they're coming from with this. Other times I watch them and I say, Wow. You know, for the budget they had, they did a lot more. It doesn't look like a 50,000 or 100,000 or what have you film. It looks like a multi million dollar film. And I'm able to sort of, you know, see different ways of how things are done. And that's sometimes when, you know, you just see different things, and you just sort of blown away by different things. And I just think your performance, and this was very well done. I think it was, you know, it was, well, I wasn't gonna say this either, but I'll say it now, I think you stole the show. Okay, I don't know. I usually I know, because, again, you're on the podcast, and sometimes, you know, I don't want to seem like I'm just sort of talking up my guest. But no, I really think he did. And, you know, that's just, you know, I always try.

Ethan Marten 1:01:06
I'm proud to be part of this ensemble. I, you know, I just think there were so many fine performances in this I'm very happy to just be amongst what I think was a fine troupe, a fine ensemble, and I'm just really happy to be part of this, this rep company, so that's what I'll say. And thank you again for your kind words. I just want to be able to keep making more of these type of films and bring more of these types of characters to light so. So thank you.

Dave Bullis 1:01:44
Oh, my pleasure. And I want to just sort of follow that up with one question. You were a producer of eyes of Roshi as well. So I wanted to ask, when you're wearing your producer's hat, you know, was this screenplay sort of presented to you? Did you sort of you know? Did you know The you know, you know what I mean? Or did you sort of find it one way or the other? You know, I wanted to ask you, how did you know? Because, obviously, the road to production is very long. Obviously the road is very long. So I wanted to ask you, Ethan, you know, how did you go about getting all these pieces together?

Ethan Marten 1:02:18
Originally, when I was speaking to Grandmaster, Adam, and he had his own ideas of what he wanted to produce, and somebody who became our, one of our associate producers, Mary Mann. She'd been following him around for a year, and she wrote a book based on some of his stories, some of his travels, some of the things that actually happened in his life, and then a bunch of fiction, and they gave me some of it to read one day. And Mary had written something that was, you know, pretty extraordinary in a book form, and Adam had kind of re edited some of her stuff, and it was like ideas that were in his head but didn't translate well on paper. And they said, Here, read this. And it was about four or five pages, single spaced, and you know, the pica width was, you know, barely fitting on on the page. And there was like six or seven characters, and I basically read them straight through, and I was editing and rewriting as I was reading and playing these seven characters. So, you know, it was like a split personality come to life. And I remember Mary going through her copy of what I was reading. She had a hard copy, and she was looking for where I was getting, what I was performing from. And she looked at me when I was done, she said, Oh, that was pretty good. I can't find any of what you just did on my paper that I wrote, but that was really good. So I looked at him, and I said, Look what you have. Here is book form, not a screenplay. We're going to have to write a screenplay, and we set about writing a screenplay, and when that screenplay was finally written by a very talented writer out of Spain, it would have cost about $30 million to produce. It was just beyond the present capability. So the director, and at the time the ad John Mark Dale and Joseph Baum took about writing a new screenplay, and they inserted a heck of a lot more testosterone in it, and it kind of took a different direction, because Adam wanted a lot more spirituality and and Buddhism. And, you know, he I think he wanted it more in the direction of karate kid than the Godfather, even though he loves the godfather. So it was a constant state of negotiating between the writers and Adam to get enough of his teachings in while making something that we thought could be commercially. Be viable. And basically what you see was the product of about a year, year and a half's work and negotiation so guided. And I would say, you know, I helped write additional material, and so did Mary, but it was with a heavy guiding hand, ushering this present screenplay into being.

Dave Bullis 1:05:27
And so that's interesting. You were able to take it and in a development, you know what I mean? And actually, you don't sort of shepherd that along, because, you know that that is, you know, obviously. So when you were finally got that script and you were, you said, this is, this is that. This is the script that we could go with, you know, what was there? What was the next step? Was it, you know, sort of finding the money was, were you always planning to shoot in that, that Virginia Beach area, you know? So, what was sort of the next step?

Ethan Marten 1:05:53
I have a firm commitment with the state of Virginia. I've told these guys, listen, I raised my daughter here. I live here. This is home. Whenever I can. I will be shooting in this area, and they've been very good and very cooperative. And I know all the key locations, and I know the crew. You know these crew members have worked with everybody from Nicholson to Spielberg, you know, to Tom Cruise, the locations. You know, so many of them have never been on film before. I can with the turn of the camera. I can be in the tropics or the desert. So it just lends itself in so many ways. So yes, I knew I was going to be here. The money raising is actually not the most difficult part for me, which might be funny to other people. The roughest part, I think, is just once you have the film, ushering it in and through post production to make sure that what you've captured, you know, comes to life in an even better way. All along the process, you want to keep making it better than what you were hoping for or thought it could be. And you know, the toughest, toughest part is distribution. It's, it's the distribution all young filmmakers have an idea of where you're going to bring this film before you make it, unless you just don't care. And you know, if the story is just you have to tell it because it'll kill you not to tell your story, which is great, then go for it. But you know, it's show business, so have an idea of where you're bringing it, who you're bringing it to. That's why we were so fortunate to have Eric Roberts, who brings such a great performance, gives us some name credibility. And, you know, without Eric Roberts in it, a lot of people wouldn't have even looked at the film, you know. And this is why we've developed such a fun cult following, because people came along to see Eric Roberts, and then they discovered all this incredible talent that came along with them. And I got to say, thank you 100 times over to to to Eric, because, you know, he came in, he was a he was a prince. He was very giving, both as an actor and, you know, just to everybody, cast crew. He understood, he's been more than 400 films, and he just had such patience for everybody. And he, you know, I thanked him at one point for being such a good teacher. He said, Oh, no, no, I'm not anybody standing said, yeah, yeah, you did, because you were generous with crew. You were generous with other cast. He's an actor's actor, he's a director's actor. He's just, he was great. I don't think there was anybody on that set that didn't have a great experience with him.

Dave Bullis 1:09:01
Yeah, I've, I've heard nothing but good things about Eric Roberts as well. I've had some friends, both as actors and filmmakers, who got to work with Eric and again, nothing but good things to say about him.

Ethan Marten 1:09:12
Yeah, I have nothing but the utmost respect, both for what he did on camera and what he did behind the scenes,

Dave Bullis 1:09:20
So now, and also, Ethan, just you sort of mentioned this, and I wanted to ask you about this. I'm glad you brought it up. Was, yeah, sure, distribution, you know, that's sort of like the new key word because of all this, because, you know, there it's a lot easier, quote, unquote, easier, to make it any film now, but it's a lot harder to get people to see it, because, you know, it's a war of eyeballs and ears, right?

Ethan Marten 1:09:40
Well, you know, it's the democratization of film. Once film went digital, and it's only been little over 10 years, where it really went from experimental, you know, the AG, HVX, Panasonic, it was the first camera to, you know, use the p2 cards and my film company at the time, Star circle pictures. It's my company now is light age films. I gave star circle to my brother Richard, and so he has carried on Star circle to this day and waveform studios. But we were the first in the world to produce a complete film with that Panasonic, AG, HVX, 200 so that was the first time p2 cards that digital technology could be used. So we did a pre vis of the film, the storyboards we shot and edited right there on set, and in two days, we had a 20 plus minute film fully edited rough when we wrapped. And I remember speaking to the guy from Fast Company Magazine. I think he ended up winning Pulitzer Prize. And I can't think of his name right now, but, you know, I said to him, within 10 years, digital will be how the majority of films are made. And he was like, Well, I think that's a bit ambitious. I said, you watch, you know, it's rather than ship 1000 film prints all over the country with a push of a button, they'll be able to, you know, send the film to theaters. It's on shipping. You're going to save on processing, you're going to save it. And here we are. So film has been democratized. The great thing about that is anybody with a passion to tell a story can tell the story. The bad thing about it is anybody who's got the passion to tell a story can tell a story. So some of these are great and should be made and wouldn't have been made, and some of them are horrible and never should have seen the light of day. But anybody wants to make a film can make a film. So how do you get your film seen? Well, you know, if you're trying to make money at it, there's a lot of luck and there's a lot of business that goes into it. I'm very fortunate. For me, it's kind of full circle. When I was a kid, one of my dad's business associates was independent international pitchers Corporation President Samuel Sherman, and Sam wanted to see the film. He was going to give me some pointers. And he's one of the most knowledgeable guys in the business, and he still has huge connections, and he's got a vast library of films, some of the classics, some of his own, and it screens about an hour and 47 minutes. Roshi, does I send it to him hour and 57 minutes later, he's on the phone. Of me, I love this film. He says, You have a very salable motion picture. I'm going to represent it. For you. We're going to get this sold. Be patient. It's rough out there right now, but I'm going to get you a distribution deal. So for me, I'm really lucky. I'm in the hands of, you know, an old time Mensch of motion pictures, Sam Sherman, not everybody has that. So for me, all I got to do is provide Sam with, you know, materials as he shops it for us, for other guys, you know, again, that's another reason why you have to believe in what you're working on, because it's your passion. It's your never give up, never say die attitude. It's networking and being seen and seeing people. And you know, finding the people who you can trap and show your film to. This is, this is how when you're starting out, you got to do it. You got to know people. You've got to break down doors. You have to get past the gatekeepers. That's how you do it, yeah.

Dave Bullis 1:14:06
And, you know, again, you mentioned a little bit of luck as well. And also you mentioned about, you know, knowing what you're gonna do with your film. Honestly, I've had friends who've had different, you know, variations of experiences, of luck, of, you know, of highs and lows doing all sorts of different ways to release their films. And, you know, some have just released it on YouTube and said, Here it is. It's free. You know, we're just hoping to get some other, you know, other funding from this, because look what we did for nothing. Imagine what we could do for something. And then also, some have just gone through different distribution methods. I've had people on here who've gotten it on every single thing you can think of, Xbox, PlayStation, Comcast, etc. And then, you know, obviously, you know, everyone has different experiences with all that. And I think you know, knowing where it's going to go, and knowing what your plan is before you start to do this, and knowing what the audience is going to be and where they are, it's all that is so critical nowadays.

Ethan Marten 1:14:58
Yeah, it also helps to. So do you have to make money? Have you spent every last dime? Are you totally broke as a result? Or, you know, do you have a bottomless, bottomless pockets? You know, if your bottom line is, I got a story to tell, and I want to tell it, and now I just want people to see it, you're going to measure success differently than somebody who's got to make their money back or else. And so know why you're making this motion picture, this movie, before you make it. Don't do it for the fame guys. Don't do it because you want to be famous. Do it because you have to tell this story, or you don't know what you're going to do with yourself. You know, become an actor, because it's in your for anything else. If you're doing it for the fame, you know you're lost. You're lost. One out of a million of you are going to make it. So do it because you love it. Make your movie because you love this story, and you just have to tell that motion picture, then the rest is gravy.

Dave Bullis 1:16:13
I could not agree more Ethan I've experienced too many people who like the idea of becoming an actor or like the idea of becoming a filmmaker, but they don't actually like the process of it, because that process is a lot of hard work for whether you're an actor, writer, director, producer, it's all hard work, a lot of patience, a lot of timing, creating a network, creating a portfolio, and it just a lot of people just want that whole to be seen mentality. And I've talked about that too on the podcast with some of my past guests as well, where they're the heart's not in it, but the but the what the brain is, if you know what I mean, like they know they want this, but you know they don't want to actually have to pay for it.

Ethan Marten 1:16:52
Look, some of those people are going to, quote, unquote, make it, but they're the exception. And I don't know, you know, that just doesn't sound satisfying to me if you're not enjoying it. I mean, you know, if that's what you want to do, okay, but it's kind of like being stuck in a nine to five job. I mean, most actors I know, including myself, we're horrible at nine to five. It's a box that we just can't wait to break out of. So what would be extraordinary to me is somebody who doesn't like that creative field, and that feels like a box. I mean, you know, if you enjoy the nine to five world, and you just want that security, and you want a paycheck, be be happy there. And if you want a taste of film, then go finance some indie actor or producer to help them make their passion happen.

Dave Bullis 1:17:49
Yeah. And, you know, I know exactly where you're coming from too. Ethan, about, there's some people will make it and, you know, and you know, just, it's just sort of interesting to hear all these perspectives. You know what? I mean? That's at the end of the day. That's why I wanted one of the reasons why I started this podcast, also you mentioned nine to five, and I was, you know, people who know the history of this podcast. I started this podcast because I was passed over for a promotion at my nine to five job. That was right, those bastards. They passed me over. Let's get them. And you know, well, you know what they said to me, can you train their legs for you. Oh, believe me, the last, the last, I know people don't tempt me. Ethan, I there's one guy, I don't hold vendettas, but this one guy, oh man, he and I, he's he,

Ethan Marten 1:18:36
He, he's listening, and I hope he's got a good hideout.

Dave Bullis 1:18:39
Oh, well, I actually, if he ever is listening, I would love him to get in contact with me. Because honestly, me and this guy, the last meeting we ever had with each other, we actually just told each other what we really think of one another. And yeah, it was like, I've never in all of my life, of all 30 years that I've been on this planet, Ethan, I have never thought that a boss and myself were going to get into a fist fight me and this guy. I really thought I was going to lay this guy out. I honestly lot of hatred for this guy, a lot,

Ethan Marten 1:19:16
and those were the good feelings.

Dave Bullis 1:19:19
You're not kidding, man. You're one.

Ethan Marten 1:19:20
But you know what he did you the greatest favor, he set you free. He set you on your course.

Dave Bullis 1:19:26
So basically, what happened was, you know, two years ago, actually, three years ago now, 2014 I got passed over for a promotion that was rightfully mine, and he gave it to somebody else. And then that guy left, and then they wouldn't give me the job anyway, and then finally he and I just started having it out. And I have the crazy stories I have from that place nobody would ever believe it. And you know, it's just that's what was killing me. And I wanted to do more film stuff. And it was like every time I was trying to get out that door, I couldn't get you know, I have friends who do indie films like Dave, we could use you. Okay, great. But you know, what do you want me to do? Oh, you want me to make another project that's never going to get seen. Because what happens Ethan is, I make a lot. I used to be very, very active in this Philadelphia area scene. A lot of these projects would get halfway done or get all the way done, and then nobody would ever see it. It would sit on some guy's hard drive, or would sit in mini DV tapes in some guy's shelf. And it became very, very frustrating, you know what I mean? So yes, it was sort of like this ebb and flow. And now, you know, now with this podcast, I made this my outlet, and I also wanted to make a free film school at the same time, because I didn't go to school for film I, I was an idiot. Went to school for business and so, so yeah, you know, it's kind of like a free film school, not only for me, but for everybody else as well, if you know what I mean,

Ethan Marten 1:20:56
Yes, I do. And the best film school there is, is making motion pictures and getting on other people's sets.

Dave Bullis 1:21:03
Yes, yes, it is so Ethan, I know we've been talking for about, you know, an hour 15 ish, roughly,

Ethan Marten 1:21:09
It only felt like an hour 10, maybe an hour six, even, it was great. Oh, thank you. You're very welcome. So has it really been an hour of 15?

Dave Bullis 1:21:21
Yeah, it really has. Sorry, listeners, I just wanted to ask you in closing, Ethan we talked about so much.

Ethan Marten 1:21:27
Oh, you're getting rid of me, huh? Okay, fine. See if I care. Go ahead. Where's this guy? I want to talk to him now. Now I see why he almost took you down. Okay, here I tell you what. I'll tell you one of my story is about nine to five, and then you can ask your final question, get rid of me. I had an employer, let's say who it was, radio station. And they originally hired me because I thought I was an out of the box kind of thinker. And, you know, I was a little different, little quirky, and you know, it was creative, great, and they spent the entire time trying to stick me in the box. They loved the creativity, but they didn't want me to be creative, which I found very stifling. And the my boss was a bit of a yeller. Call her Old Yeller. So one day I'm in her office, and she's keening at me, screaming about something. And it started as just loud talk, and then it got into screaming, and without saying a word, because I'm just sitting there, you know, going, This can't be happening, but it was so I'm looking around the room while she's yelling at me, and I noticed she's got that Dale Carnegie diploma on her wall. Now you remember Dale Carnegie had Win Friends and Influence People? Oh, yeah, right. So she was a grad Carnegie course. So I just stood up, walked around her desk, while she's yelling at me, and she's screaming at me, wondering what the hell I'm doing, and I just lift the diploma off her wall, and I gently lay it in front of her, and I say, I think you need a refresher course. And I walked out of the office while the screams got louder and louder. That was that pretty much summed up my nine to five experience. It's us against them. Yeah, I obviously did not belong in that nine to five world, what's your last question? Well, my last question, Ethan, I was, time's up. I think it's an hour and 16 minutes now you blew it, Dave, you could have all right, no, no, no, go ahead.

Dave Bullis 1:23:35
No. I was gonna say was Ethan. I think that sums up my my final question was, yeah, is, you know, is there, is there anything that we didn't get a chance to talk about they may wanted to talk about, or is there anything that you wanted to say to sort of put a period in this whole conversation. But I think that nine to five story kind of put a, put a very nice sum up of the whole conversation. But unless you, unless you wanted to throw something else out there?

Ethan Marten 1:23:58
Well, there is just one other project that I'm currently working on the I want to bring to people's attention, in addition to eyes of the Roshi, which you know, is everything from dark comedy to a bit of a splatter fest, on the other end of the spectrum, I have a documentary about Native American wisdom called White Buffalo an American and that has been an incredible passion project that my brothers and I have been working on since 1994 and that'll be finished by the end of this year. So again, I say to all the filmmakers who are participating in this podcast. Do it because you love it, because you may be married to your project for more years than you can imagine. So make it a happy marriage.

Dave Bullis 1:24:52
And that sounds like not an amazing project, Ethan, but that is a an amazing way to sort of sum up this whole conversation. Is you have to love it

Ethan Marten 1:25:01
Beautiful. I love this

Dave Bullis 1:25:04
And Ethan I wanted to ask, Where can we all find you out online?

Ethan Marten 1:25:08
Let's see various places. I have a website, Ethan martin.com, and I spell my name a little strangely. It's Ethan E T, H, A N, Marten, M, A, R T, E N.com, and from there, you can hit the Facebooks for eyes of the Roshi, for actor, producer, activist. That's me for White Buffalo and American prophecy. And then, of course, the Twitter and the Instagram and the trailers are online, and I think I inundated you with links, so if you want to share any of those, you go right ahead and on my website, your readers may be interested in a backstory that I tell about my father and his getting The distribution for plan Nine from Outer Space, the worst movie of all time.

Dave Bullis 1:26:06
You know, I was just talking about plan nine from last night, by the way, you were with who? Friends of mine. Here's an interesting little tidbit about plan nine. Okay, I actually became friends with, Oh God, I'm blanking on his name right now, he was one of the officers in the movie, okay, I forget what his name is. I can't believe I'm blanking on this. But anyways, he ended we he and I ended up talking for a while over the phone. This is before I made the podcast. And now he's actually the last surviving member of plan nine. Oh, really, yeah, he's at the because everybody else now has passed away, but he is the last person I can't remember. I'm sorry. I'm dropped blank on his name, but, but, no, it's just interesting, because I was talking to people about that, and I have his autograph. I'm actually rearranging my office right now, and I have a lot of stuff, but I was just talking about that because people brought it up, and I was just saying, you know, hey, you know, by the way, I, I know this is the little story about that guy, so video he it's just, it's always, all this stuff is interesting to me, all of it, it's just, you know, who knows who, who started what? It's just, it's very interesting to see all these different perspectives Exactly. And I will also link to all of your your social media stuff in the show notes. By the way, Ethan, by the way, your social media is on point. You know that one retweet. I just got a ton of people retweeting that same thing and favoring it. So we also have a mutual friend. By the way, I forgot to mention Kevin Tan,

Ethan Marten 1:27:29
Oh sure, he was one of the actors in Roshi, yep. And he actually, we have two really good friends, because I think that's the reason why you discovered eyes of the Roshi Carolyn, sames, yes, yes, we do. God bless her. She's our our Twitter, our Twitter queen,

Dave Bullis 1:27:48
Yeah, she actually recommended I talk to you.

Ethan Marten 1:27:51
Well, God, God bless her for that, because she has been quite a friend to a lot of indie films. Yeah, it's her and Francis Motley. Just these. These are people who just, you know, they just love indie film, and they have been, they have been angels to a lot of the indie filmmakers out there. I don't think I would have achieved the cult status that Roshi is starting to achieve without their efforts. So thank you to them as well. But how do you know Kevin?

Dave Bullis 1:28:22
Kevin and I met years ago, and I forget where we met at but we became friends on became we reconnected on Facebook, and then we started talking again and again, here and there, but that's how we know each other. Because I remember he was always on in Philadelphia again, bringing all back full circle, and he gets punched in the gut by MAC when he's choking on, I forget a piece of food as they're in Chinatown.

Ethan Marten 1:28:46
Perfect. Was there a Johnny Alonso connection with Kevin by any chance?

Dave Bullis 1:28:50
There was not okay? But it's, again, it's all about networking, right? You never know who knows who That's right? Ethan Marten, I want to say thank you so much for coming on the show, sir.

Ethan Marten 1:29:01
Well, if you want to, you can go ahead say good night, Gracie. You're welcome, and thank you, Dave, it was a lot of fun.

Dave Bullis 1:29:12
Oh, my pleasure. My pleasure at all. I was actually gonna say, I was actually gonna mention the what was it? Who used to say that good night, Mrs.

Ethan Marten 1:29:20
Wherever. Calabash, wherever you are. Yes, they that would be Jimmy Durante, for some reason. Are you young folks?

Dave Bullis 1:29:35
I keep thinking of Red Skelton, and I was like, that's not it. That's not right.

Ethan Marten 1:29:35
But there you go. So there's a lot of you know, listen, you can edit this and you can say it's just like, Jimmy Durante, good night, Mrs. Calabash, wherever you are,

Dave Bullis 1:29:42
Yeah, and then there will be no one will be the wiser. That's right. Ethan, I want to say, best of luck. And again, thanks for coming on, and I will talk to you very, very soon.

Ethan Marten 1:29:52
I'm looking forward to it. Take care, Dave.

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BPS 467: Why Breaking Into TV Is HARDER Than You Think with Sandra Leviton

On today’s episode, we welcome Sandra Leviton, a television development executive turned producer and writer who has worked on shows like Sons of Anarchy and It’s Always Sunny in Philadelphia, and now runs her own production company while developing feature films. Her journey is one of evolution—moving through different corners of the industry while learning how the business really works behind the curtain.

From the very beginning, Sandra knew exactly where she was headed. There was never a backup plan, never a moment of doubt about her path. She started young, working in theater and cable access television, eventually landing in Los Angeles with a built-in network from her college community. That early support system became crucial, because as she makes clear, no one truly builds a career in this industry alone. Relationships, connections, and shared growth are part of the foundation of any long-term success.

Her early career is a reminder that the path into filmmaking is rarely linear. Sandra began in reality television, working on shows during a time when that side of the industry was exploding. It wasn’t glamorous, but it was opportunity. From there, she transitioned into agency work, balancing both reality and scripted television before fully stepping into the scripted world. That movement between formats—reality, scripted TV, and eventually film—highlights something many filmmakers overlook: the industry is fluid, and your path can shift as long as you stay in motion.

Her time at FX became a defining chapter. Working during what many consider a golden era of television, she witnessed firsthand how shows were developed, pitched, and brought to life. She was there as projects like Sons of Anarchy and Louie took shape, and she saw how the business evolved from more open pitching environments to a system increasingly driven by established talent and recognizable names. As she explains, what once allowed scrappy creators to break in more easily slowly transformed into a more competitive, gatekeeper-heavy process.

That shift is especially clear when discussing how television differs from film. Many filmmakers assume the two operate similarly, but Sandra makes it clear that television is still deeply rooted in a structured system. Unlike independent film, where you can create, distribute, and build momentum on your own, television typically requires navigating a funnel of agents, managers, networks, and executives. Even success stories like It’s Always Sunny in Philadelphia had access to industry connections that helped them break through. The lesson is not to be discouraged, but to understand the system you’re trying to enter.

After years in development, Sandra made the conscious decision to pivot. She launched her own company, focusing on producing and writing feature films, where she could have more creative control and build projects from the ground up. Her short film Zone 2 became a stepping stone—proof of concept, creative expression, and a way to re-engage with the hands-on process of filmmaking after years behind the desk. It’s a move many filmmakers eventually consider: stepping away from the system to create something on their own terms.

One of the most practical insights she shares is about strategy. Too many filmmakers pour resources into projects without thinking about the end goal. Shooting a television pilot, for example, may feel like progress, but if the intention is to sell it into the traditional system, it will likely be redeveloped from scratch anyway. Instead, she emphasizes focusing on writing, building a strong portfolio, and understanding how the industry actually evaluates projects. It’s not just about creating—it’s about creating with purpose.

Sandra also speaks candidly about the realities of building a career. There is no such thing as overnight success. Behind every “breakthrough” is often a decade of work, relationships, and persistence. She stresses the importance of networking—not in a transactional way, but in a genuine, human way. People can sense when they’re being used, and the strongest connections come from authenticity. In an industry built on collaboration, those relationships often become the bridge to future opportunities.

Perhaps the most grounded advice she offers is also the simplest: keep creating. Whether it’s writing scripts, producing small projects, or experimenting with content online, the act of doing the work is what builds skill and visibility. Today’s technology has removed many barriers, giving filmmakers the ability to create and share their work instantly. The only real limitation is whether you choose to use it.

In the end, Sandra Leviton represents a filmmaker who understands both sides of the industry—the system and the independent path—and knows when to navigate each. Her journey is a reminder that success in filmmaking isn’t just about talent, but about strategy, relationships, and the willingness to adapt as the industry evolves.

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Alex Ferrari 0:48
Episode with guest host Dave Bullis.

Dave Bullis 1:54
My next guest is an amazing TV and film development Exec. She has worked on shows like It's Always Sunny in Philadelphia, which, by the way, we're going to talk about Sons of Anarchy. And now she just produced her own film, which is zone two, with her production company, under the stairs entertainment with guest Sandra Leviton, hey, Sandra, thanks a lot for coming on the show.

Sandra Leviton 2:17
Thank you for having me

Dave Bullis 2:19
So, Sandra, you know, growing up, you know, were you always sort of interested in, you know, in film and TV and and was that the main reason why, you know you're in it today was because, you know, you sort of found it at a young age?

Sandra Leviton 2:31
Oh, absolutely. Um, there's never been a point in my life where I wasn't going to do this, as my mom likes to tell the story, that by the time I was born, my bags were already packed and ready to move to Los Angeles to work in film and TV. There was never a single question ever in terms of what I was going to do with my life. This was always going to be it. And I started doing it quite young theater at very early ages, and then eventually started working in cable access. So I started working in television at a super young age, probably around 16 years old.

Dave Bullis 3:05
So when you, when you first moved out to to Los Angeles, did you actually know anybody, or did you just completely know nobody? And you sort of just had to find your way.

Sandra Leviton 3:13
Thankfully, I came out with a really great support system. I went to, you know, Emerson College, and we have a huge alumni, you know, Mafia, if you will, out here along with, you know, all of our friends. So by the time that we, you know, get to our senior year, we do internship, we move all move out here together. We do internships, you know, we make contacts that way. And we all just kind of grow in the industry together. So thankfully, coming out here, fresh out of, you know, during school, actually, we had a wonderful support system, excellent.

Dave Bullis 3:43
So do you actually, and you did go to college for film production?

Sandra Leviton 3:46
Actually, I am probably one of the few people who actually has a degree in television. Oh, wow, yep. I'm very specific. Yeah.

Dave Bullis 3:56
I mean, I actually have a degree in business. So it's kind of, you know, it's interesting how everyone sort of finds their way into this industry.

Sandra Leviton 4:03
Oh, definitely. Everyone has such a unique and such a fascinating path. It's really cool to listen to everyone else's stories.

Dave Bullis 4:08
Yeah, yeah, exactly. That's why, when I was doing this podcast, you know, I've heard, I've heard everyone who's been on here there has a different story. And it's always interesting to hear everyone's different story, because they're all different, you know.

Sandra Leviton 4:20
Oh, absolutely, absolutely.

Dave Bullis 4:22
So when you got it out to LA you know, what were some of the first things in certain first, some of the first projects that you sort of want to work on?

Sandra Leviton 4:30
Oh, gosh, well, my very first Los Angeles jobs, if you will, was an internship while still in school, and that was at 20th Century Fox. And I'm going to date myself a little bit here, but it was a really exciting time in TV development. I was in, I was interning in one of the current programming and development offices, and it was the season where they were developing house and bones and Desperate Housewives was coming, and they had a Lost in Space reboot. And it was just, it was kind of considered like the start of the new golden age of television. And so it was really exciting time to be there. And so, you know, that was, you know, just a semester or so. And then I had a job, pretty much straight out of school, working at a small agency that worked with celebrities, doing commercial endorsements and voiceovers. And then from there, I actually took a turn and worked in reality TV for a number of years. So my first, like real shows, like, if my first real on screen credit, if you will, is for shows like extreme dodgeball, America's most talented kid. And you'll see that my credit is like receptionist. But it was really exciting, because this was my first on on screen credits. And then I had a lot of jobs where I worked on really great shows, but because I was doing more production coordinating, or I was behind the scenes at an agency or at a network, you stop losing, you end up not having any on screen credits for a while. But yeah, my very first projects was a, you know, outside of school were these, like bunch of reality shows. And so it was like the Surreal Life and Mad Love with Flavor Flav. And it was kind of a really fun and interesting time to be even in reality TV, because it was just exploding.

Dave Bullis 6:08
You know, I actually remember this real life with Flavor Flav. That was actually, I remember that show and Flavor Flav, and I think Jordan Knight was on there. And, yeah, I remember that now. And, but, yeah, you know, you know, reality TV, you know, has opened up a lot of doors for some people. Because, you know, as I as, again, as I've had a lot of people on here, you know, reality some of some of them have actually started in reality TV. And, you know, they say, Hey, listen, even like episode 99 you know, when I am working Jay Freeman on here. He actually started in film, and now he works primarily in reality TV.

Sandra Leviton 6:44
You know, that's one of the great things about this business, and particularly now, like when, I think, when I first started, people were very much like, Oh, you're in scripted TV, or you're in film, or you're in reality TV, or, you know, eventually you're, you know, you're only in digital. But now everyone can cross over into all the different mediums and formats, and so whatever your heart desires, or whatever medium your story dictates that it wants you to be in, you have the freedom to do that. And I think that's one of the most exciting things that's happening right now, is being able to do all of that. So I'm not surprised that you're you're getting those kinds of stories. When I was, you know, when I was starting out during that time, I think almost all of us got jobs in reality TV, because that's just where all the jobs were at the time. And so a lot of us started there. And I know many friends who are still there and loving it, and I have some friends and people like myself who transitioned over into the scripted world. So it's such a cool and exciting time, I think, to be in the business because of the crossover everywhere.

Dave Bullis 7:40
Yeah, I definitely agree. You know, there's just so much going on. And, you know, once you once you started doing the reality shows like, you know, it's real life, you know, where did you go from? From there, did you go back into TV, or do segue into film?

Sandra Leviton 7:54
I was, I stayed in TV, and so from there, I actually worked at paradigm lead agency for a while, and I was able to transition there quite seamlessly, actually, between reality and scripted television, because when I first started there, I was working for two agents, and one of them was in alternative television and the other one was in scripted television. And so I was able to kind of play the fine balance of knowing the reality world really, really well, and beginning to really immerse myself in the scripted world. And then eventually, I don't know if you've ever been inside of paradigm, but they're in two buildings, and my agents ended up being split into two different buildings. And then from there, I fully transitioned into scripted television. And so then I was there about 15 months or so, so I, you know, I did my year, and I did my time, and it was actually had a great time there, and then eventually went to FX. And so I stayed in scripted television, and I've only recently transitioned into film about the last three, four years.

Dave Bullis 8:53
So, you know, when you went to FX, you know, obviously from reading your bio, you got to work with some really, really cool shows, like Sons of Anarchy. You know, It's Always Sunny in Philadelphia. So is there any sort of, like, you know, things you can talk about, you know, from your time there, you know, like, some of the things that you've learned,

Sandra Leviton 9:12
Oh my gosh. I mean, we'd be here all day. But honestly, like, I'll say that, you know, that was my, that was my dream job, you know, FX, when I first started working there, had the shield and nip, tuck and rescue me and nip talk was my all time favorite show. Like I had even wrote a spec script of it in, you know, for one of my screenwriting classes when I was in college, in season one. And, you know, so like that, show just had so much emotion for me. Being able to go and work on my favorite show was like the coolest thing ever, and also working at a network that was just so exciting and was going through such a growth phase, and actually still is. And so, you know, it was really great. My very first day there was the day that they picked up damages to series. And so shows like damages and Sons of Anarchy and Louis and all of these other great shows. You know, I was there from day one. Meanwhile, I got to enjoy the final seasons of The Shield and rescue me and nip talk and some of the classics, and really watch how not only the network changed, but how television changed through the various different development cycles there. And it's been super fascinating. And so, you know, Sunny too. I think sunny too. I think Sunny is a really great example. And this is something I talk about a lot with clients and people I work with now and when I do panels and stuff, and it's just about how television has changed, even during the short amount of time. So when I first started there so sunny was in season three, when I first started. And I'm being a fan. I'm sure you know the background, but the real quick thing is, you know, these guys were actors. They had basically bought a camera from Best Buy for like, 200 bucks, shot a pilot, returned the camera, so they essentially spent $0 and was able to shop this around and get a show on the air and for basic cable at that time in the, you know, early to mid, 2000s that was actually really possible to do. And in the amount of time that I was there, and I was at FX for about five years, that became harder and harder for people to do. Suddenly, the schedule was, you know, not just peppered with, you know, people we already had good relationships with writers on other shows, all different levels of writers pitching shows. But by the time that I had actually left, and that was in 2012 and we see this a lot more now, I think across the board in television is that it has gone very much of the way the film studios, which means that you need to have a plus talent attached. And that can mean writers and showrunners. That can mean some other high level producer, some high level actor, talent, musician, somebody who's a household name, and it was even hard to get on the schedule. People were fighting to get on the schedule, to just pitch shows at that point in time. And this was right before, you know, Netflix and Hulu and them, like, really exploded onto the scene as well. So thankfully, there's more outlets to do all of that, but it just to be able to see all of that change, and to see the, you know, just even growth of television during that time was just fascinating. So I recommend going back and definitely like reading up on, you know, history and interviews, not just with critics, but, you know, when they interview the executives and the show runners, you really see how the shows have changed.

Dave Bullis 12:50
Yeah, you know, I was actually inspired by It's Always Sunny in Philadelphia to create my own TV pilot, and I ended up shooting that mine cost a hell of a lot more than theirs did, though, because theirs caused zero I was very stupid, and I tried to put way too much production value in mine. So to make a long story short, I ended up shooting in a news film studio, a new sound stage that opened up right down the street from me. We ended up buying up a Best Buy, a Rite Aid, and there was one other store that was going out of business. We bought a lot of stuff at a heavily discounted price, including racks and cover art for like movies and stuff and all this other stuff. And was just, I mean, I'm talking with pennies on the dollar, and we built this whole thing. I shot it. And the whole time, I'm leaving out a lot of stuff, by the way, sure, but as you know, as I shot it, there were so many problems behind the camera. You know, listeners this podcast know what I'm talking about, but there's so many problems behind the camera that it showed on camera. And when I went to shot this, around, one of the notes I got was, this seems like it would be like something that my kids would watch, and he's like, you know, it's almost like you're there. He's like, it's almost like, this is a is a polished version, but it's not quite there yet. And I, and I would say, you know, exactly, right? You know? And I got to pitch to to a g4 and right as they were closing, and that's how I actually met Chris gore. And it was a shame, because people were saying that this is exactly what we would have put on G4.

Sandra Leviton 14:24
Yeah. I mean that that happens. And, you know, this is a debate that I engage in often on on Twitter with people, because I think it's just, it's so fascinating and to watch it change. But there really isn't an independent television market quite yet in the same way that there is with film. And so a lot of people are going out and they're doing exactly what you did. They're spending a lot of money to shoot these pilots. And, you know, there's a couple good festivals now for like ITV and whatnot, and occasionally people do get options and pickups from it. But television tends to be also a little bit more. More of a hierarchy than film does. So you can come in with something like, really, really great, but with no experience. You're going to be paired with, you know, other show runners. You're going to have other people kind of coming in creatively and financially. And when you sell to a studio in a network, you know, they they're really the ones calling the shots and in charge, and they like to work with people they've worked with before. And so selling and pitching shows still kind of tend to go through the same funnel system where you need to have the representatives or, you know, lawyers and the people that you know to get you in through the proper doors to do that even for a lot of the new digital networks, you know, Hulu and crackle and Awesomeness TV and all of them, they have a little bit more of an independent stream, but at the same time, you're still going through that kind of same gatekeeper funnel system. And, you know, in film, you can really, you can just go out there, you can make it, and you can find some way to distribute it, either through, you know, bigger companies to distribute it. You can do it yourself online. I know you've had some really great indie filmmakers who have done that themselves and have really wonderful careers that way. And in television, it's a lot harder because TV signals are still owned by big conglomerates. And even with these big digital outlets like Netflix and Amazon, they're still owned by these big conglomerates, and so I still have this very traditional funnel system. So being able to go out there and make an independent TV show and just shopping it around is very difficult, and so that's why a lot of them end up turning to web series. And hopefully you can build your audience that way, and then get the eyeball enough eyeballs to be able to get you into that funnel system. So it's still a really, really tricky thing. And I know a lot of people like to debate me on this, and I'm happy to so feel free we can talk about this on, you know, online and on social media a ton, because I love hearing different people's experiences. And, you know, there's a lot of great cases, even right now, where those things do happen. You know, insecure is a great example of that, where she was a web series that started out, you know, online, and then has, now has a great HBO show. You know, the sunny guys are really great example of that, but their time was earlier where that was a little bit possible. But what I think a lot of people don't realize about that story is they were already part of the traditional funnel system. And I think that's something that people don't necessarily realize they were actors. At the time, they already had representatives. They had, at the very least, managers, and they were the ones that really helped them get into the doors at the networks. They were the ones making the phone calls and doing the pitching and all of that. So while their story is super great and inspiring, and it totally is across the board, because, I mean, they're and they're wonderful. It's one of those elements that I think people don't realize in television that that in order to get to the proper channels and the proper networks and the proper studios and the proper production companies, you still have to go through that funnel system to get there. You know, there are some really great examples of what we would call independent television that have done this in a very different way, which, you know, the show insecure is a great example of that, where she had a web series where she built an audience, and it was that audience and the eyeballs that were she was already accomplishing with her show online is what got the attention of the agents and the managers and everyone else involved, that brought her into the traditional funnel system, that got her into HBO. And so I think that's one of the big things that comes up, that there's this misconception that TV works the same way as film, because it really doesn't, there's you still have to go through some kind of funnel system in order to get distribution. Otherwise, you are doing it yourself. You're doing it online, in which case you're considered more of a web series versus an actual television show.

Dave Bullis 18:59
Yeah, you know. And, it's also about like Felicia Day, when she actually hit her stride with with her, with her, yeah, yeah. And that's, you know, that's again, you know, that's what a lot of people use for inspiration as well. But you know, it makes sense with the always sunny guys, because I know Rob was an actor before, and it does make sense that by that point, he probably did it, you know, he would have to have a manager at that point, and because, I guess he was, what, in his late 20s, early 30s, when he was pitching that so, yeah, yeah. So, I mean, I imagine that's probably, you know, what happened, I mean, and it's just again, you know, that's, I use that as inspiration, and my biggest mistake Sandra was I should have aimed smaller. And looking back now, I actually have tons of ideas now that I could have used to shoot my TV pilot for like, a fraction of what it actually ended up costing me.

Sandra Leviton 20:01
Yeah, absolutely. And I think, you know, really, if that's the way that you want to, that you want to go with it, you know it is. It's all about cultivating that audience and finding that audience and really building that part. And, you know, distributing it yourself for a while online, and which means you have to watch the cost, and you have to act like an actual producer, not that you're not when you're doing it that way, but you have to kind of think that way and be a marketer at the same time, because the more eyeballs that you get, that's when you know the representatives come running. That's when other producers come running. That's when the people who want to help lift the tide come running is when they feel like there's something there that they can legitimately sell and make money off of just going out there and shooting something and then trying to shop it around without having that extra boost of people really kind of helping you along. Is extremely difficult in television.

Dave Bullis 21:00
Yeah, it's, you know, and when I look back, back to on it, Sandra, you know, I probably, if I had to do it all over again, I would do it with the way I was just describing, but like now, I would handle it completely different, like you're saying, I would actually handle it a lot better. And in fact, that I probably, I may have not even done it at all instead of just, and just instead focused on film. You know, I actually the reason I did it was because I had the, you know, it was kind of like the perfect time for me, but I ended up I probably should have done a film instead. And actually, about a year after that, or about a year and a half, I ended up doing a trailer project, and we were going to be part of a bigger team, and that ended up, you know, fizzling out, but we still shot the trailer anyway. But, you know, just looking back at all this stuff, you know, it's all it's all learning experiences, that's why I think, you know, why I do this podcast, is that way. So if somebody out there is, you know, thinking about doing something similar to what I did, they can at least learn and, you know, save themselves some, you know, time and energy and money, but just by hearing about, you know, mistakes that I made.

Sandra Leviton 22:02
Yeah, oh, absolutely. And honestly, like, if you feel the drive to go and do it, by all means, go and do it, you know, because at the end of the day, it's still excellent experience. It's how you grow, it's how you find your voice, you know, it's how you get yourself out there. You know, what I would recommend is that if you do want to have a television show in the traditional sense of the word, I would say, just write, write, write, write, write, because that's really the way TV works. It's a writer driven medium and so, you know, and it's got a hierarchy within it, you know, there's a hierarchy to get there. There's a hierarchy in the writers room. Can you skip some of those steps? Absolutely, but those are rare, and so what they like to see is this kind of experience. But if you do want to have a traditional TV show, the best thing you can do is to write a massive portfolio and get those people interested. Because what's going to happen is, whether you've shot a pilot or not, the studio and the network are going to go and completely reshoot everything. They're going to have you rewrite everything. They're going to have you recast everything. They're going to have you completely redo everything. So going out there and, you know, shooting it and doing it all for yourself. If your intention is to be in a more traditional TV environment, you are kind of, I hate to say wasting your money, but, you know, you want to be financially smart, and you want to be smart with your energy as well.

Dave Bullis 23:28
Yeah, and that is one thing too, is I've after talking, after making that pilot, was that they are going to remake, they're going to recast everything. I kind of knew that going in, though I had kind of figured, you know, what I did with my pilot was, I was like, this is an example of what things could be, which is gonna just, I know it's too late to stop being a dead horse, but if I could have made it cheaper, I, believe me, there would have been a lot, lot of different ways. And I actually ended up just writing out a script one day without any idea of what I was. You know, I really didn't have a plan, like, oh, this could have been another pilot, and I could have used this as more of like the concept pilot or the proof of concept. But as I started writing it, I said, You know what? I could have shot this in somebody's house, and it would have cost me a fraction of what it cost me to actually do that, because I had to pay the studio costs. We had to buy insurance, I had to pay for the crew. I had to pay for all the stuff we used. I mean, we had a ton of stuff going on. And, you know, I still haven't released a pilot, because right after we got, I got done making it, I actually was pretty pissed off about a lot of things. And I actually have an inclination now I think about, about re editing it, and uploading it. I mean, because also, I also had a manager at the time, not like representing me, but he was, you know, talking to me about things, and he said, you know, don't upload that pilot. Somebody could take the idea, then you'd be really out of all that money. And so I kept it back. And now, you know, in the passing years, other people in the business have said, Dave just, just released it on YouTube. Tube just to gain some attention. Yeah.

Sandra Leviton 25:03
I mean, I guess the big question that I would say, I would recommend to ask yourself, and for other people who are, who are doing that, is, you know, what is your ultimate goal and intention with it? And also, what is your goal for the series? You know, if you do end up uploading things online, then the idea is to get eyeballs and to get attention, and then to build an audience. So now you have a pilot. So then what you know, now you're trying to build an audience on just, you know, a half hour or an hour's worth of work, versus you need to start churning out content. You know, that's the one thing about when you're building an audience, and particularly online, you need to start churning out content to get people to keep coming back to you and to grow that audience. And so I think that's one of the big things to keep the perspective up. And that's how television in the grand scheme of thing works. So if you only have a pilot, you wrote a pilot, you shoot you spend all this money shooting a pilot, and then you're like, Okay, well now what you know, if you're going the more independent route, then you need to build the audience, which means you need to actually have a series, and not just a singular pilot.

Dave Bullis 26:10
Yeah, that, when I talked to another producer about that, they actually said, you know, could you ever do it like in someone's house, like, you know what I mean, like, or some other location that you could get for free or cheaper. And that's the reason why I didn't make more episodes, was because I was, you know, the whole thing took place, you know, at the on the sound stage, where we made it look like a video game store. And it was so, you know, I said, No, we had to break all that stuff down. Half of it was thrown away. The other half was supposed to be sold and the person at the last minute, but, you know, bailed out of the deal, which was killer again. I mean, honestly, Sandra, I actually wrote, and this is a funny part, too. I actually wrote a book all about this, and I chronicled every day. I chronicled all the things that went wrong went right, and I actually pitched the book as well. And most publishers were like, we don't. We don't really have, have had a lot of success with firsthand accounts like this. Usually, we prefer the How To books. But now, the more I talk about the book, everyone goes, Well, do you still have that ready to publish? And I'll say, Well, it's, you know, it's, it's in a bunch of note forms. And they said, Well, if you ever typed it up, you know, you should just self publish it now, because

Sandra Leviton 27:20
That's one of the great things about now, is that you can do things like that.

Dave Bullis 27:24
Yeah. I mean, I actually think about putting it together with another book I was going to write, and put the two together. And just because it was going to go back and forth, I actually got, there's a book called The disaster artist by Greg sostero, and it's about making the room. And I got inspired, because it was almost like he, you know, each chapter is different. Each chat, one chapter is in the present. One chapter is in the past. And that's sort of what was going on, and that's sort of what I was going to do anyway, was, you know, trying to make this film, and also working at a soul crushing day job. And those two things, the stories I have for both of those, nobody really believes. And, you know, I ended up starting this podcast in 2014 when I got turned down for a job that was, you know, rightfully mine. And I was like, you know, what Fuck it. I got to do something creative, so I started this whole podcast. But, you know, that's, that's something that I've actually, you know, I'm just working on, you know, so many different things. It's kind of hard to sometimes find a time to do some, some of these little like projects like that, like creating the book and and then just doing the kind of publishing route. But it's something in the back of my mind. And I also wonder if some people would actually believe half the stories that I actually have in there.

Sandra Leviton 28:33
You know, I think people working maintenance and already working in the industry would absolutely believe the stories, because we work in a very strange, very interesting business where weird things happen very often. And you know, I know whenever I talk to my friends back home, and I, you know, talk about things in my day to day life, or things that have happened and experiences working on the various shows and projects I've worked on, and they just can't comprehend the kind of life that we lead sometimes. And so, yeah, I think if they're in the business, they will completely get it, and they'll be like, Oh yeah, we've been there too. And then I think, on the flip side, I think it is kind of fun and interesting for people who are not in it to hear that, and it could be a little unbelievable to them, but we know it's real.

Dave Bullis 29:18
Yeah, absolutely. You know, it's just, again, some of the stories, you know, it is, it is just so outlandish, and sometimes they're just so unbelievable. But if you get, if you, if you're working in the industry, they it seems it's like, well, all right, it's just another day at the office.

Sandra Leviton 29:33
Yeah, exactly. I think one of the fun stories I like to tell, and by all means, not the weirdest, is when I was, you know, working at FX, and I was on the Fox lot, and they were shooting Water for Elephants at the time, and so they were doing this big parade scene. It was kind of down like the New York Street set, and it was right outside my window. And I had a friend come by for lunch that day, and we were walking over to the commissary, and we turned around the corner of a building, and there's a giant elephant. Getting hosed down right in front of us. And you know, who does that happen to? You can't work at a hospital, turn a corner and then suddenly, like, there's this giant elephant taking a happy bath. You know, it's one of those things. And one of the fun things about our business is that, you know, that's in where the least can be an everyday occurrence.

Dave Bullis 30:29
Yeah, absolutely. You know, a story I like to tell is this guy who I was once when I first started, we were going to go make this film that he was always talking about making, and he finally got some funding to make it. It wasn't a lot of money, you know, about about 20 grand, and we were finally going to make this film. And the film didn't have a lot to it, so it didn't really, it was a self contained thriller, self contained horror. So we get to this, this like house. It was like an old dilapidated mansion, and there were these brand new steel gates, locking everybody out, right? So we get there, and we said, and we get there, and he says, oh, wait a minute, I forgot the key, and we can't get into this to this house, because these gates are now. These new gates are there. So he says, let me call my brother. His brother is all the way across the country. And he says, oh, huh. So then he's trying to convince that this little PA, I mean, because they're smaller and you know this, to hop the fence and try to let us in on the opposite side. And the PA was like, I think that might be breaking and entering. He's like, no, no, we have permission to shoot here? Well, the PA hops the fence. Well, the gate doesn't open. There's no latch. It's literally a traditional locked gate. So if you don't have it, the key, you know? Yeah, exactly. So, so he eventually said, I guess we're not filming today. He's because he said, I'm there's no way I'm getting over this fence. And I was trying to think of a way we could do this. But, you know, it's just funny, because I tell this story to people, and they go, what the hell they were like, you don't have that. How do you not have a key? And I said, well, the guy who was doing this whole thing just completely forgot about it. And, you know, even still, we tried to get in there, and he eventually was just like, You know what? He goes, let's just call it a day. I But that's after we were there for a couple of hours trying to figure out a way to break into through this fence. But, I mean,

Sandra Leviton 32:29
The stories are hysterical. I mean, like, when you think about your daily conversations that you have when you're, you know, in pre production and production on shows, and you're trying to figure it all out, and you're having these intense conversations about, you know, somebody's, you know, bodily functions, or, you know, how to make something look bloodier or not bloody, you know, like, there's so many like aspects of it, like, I remember we would want, you know, whenever we'd watch dailies, and particularly on some of our shows, they were a little bit more on the racier side of things. And we were always so paranoid that like, HR would be walking down the hallway and think we're watching porn, because we're sitting there watching dailies of, you know, a sex scene, and we're, you know, making sure, and you can hear them screaming to make sure that the actor has the proper sock in the right places to be able to shoot properly, or they're swearing. And meanwhile, you know, you have, particularly at a place like, like Fox, you know, it's a big corporation, and different departments operate very differently than creative departments. And so we were always so paranoid that they would be coming down the hallway and report on us for, you know, vulgarity or porn, or, God knows, what else you know, because, you know, we would be in things, you know, these group things about, like, you know, sexual harassment and language, and there would be another, like, there would be like, a little lady complaining how somebody swore during one of their meetings. And we just kind of duck our heads, because that's half of what we're doing. So it's really fun to think about the kinds of conversations that we get to have on a daily basis.

Dave Bullis 34:01
Yeah, it's always a different day, and it's always some kind of, some, some kind of new problem as well. And, you know, especially now because, you know, things are going into more of a tech route. So now, you know, there's a lot of problems like, oh man, you know, final cuts not working, or hey, ADVIS not working, or these new 3d effects aren't working, or something like that. You know, it's just, you know, it's funny, because now it's the same problems, but they're different. So it's, you know what I mean now, it's like, there's always, there's always those tech problems that never seem to exist outside of when you're actually going to go shoot your film, and all of a sudden, you know, all these interesting tech problems that you know when it happens, you're ready just to say, Oh, that's it. I'm done. I'm going home. But, you know, it's so it's stuff like that, and you know it's, it's just, again, that's why I enjoy this podcast, because again, you get to hear stories like that. And hopefully, you know, you try to avoid some of that stuff. You know what I mean? If you can as much as you can, you try to minimize it.

Sandra Leviton 34:58
Yeah, absolutely. And I think what's so funny is that you can talk to people who have been in the business. Business 30 40, years, and they still have problems that they never thought they would ever experience. It never goes away, no matter, like, how much experience or how long you've been doing it. And so, you know, you definitely have to have a good sense of humor trying to get through a lot of this.

Dave Bullis 35:13
Yeah, oh yeah, I've listened the thick skin and being able to laugh in the face of, like, total, total collapse. And, you know, it's interesting. You know, I wanted just to get back to, you know, to your career. I know, I kind of got sidetracked there, you know. So what are, you know, you've done all this work, great work at FX, you know. So what are you currently working on right now?

Sandra Leviton 35:32
So I left FX, I said, in 2012 I took a little time off, because I have worked my entire life. And from there, I started my company under the stairs entertainment and mainly to produce, and then I actually transitioned into writing in the last couple of years as well. So I produce and write, and my attention went to features. And the reason behind that was because I knew I could go out there and produce a feature and actually build an audience and really make a name for myself and my projects and you know, and still keep my foot in television. So that's what I had been doing. And so for the past few years, I have been developing a number of projects, mostly dark character driven stuff. I'm a big proponent of diversity in film, both in front and behind the cameras, and unfortunately, in that in this business, it also includes being a woman. Even though we're 51% of the population, we're still considered diverse in the film industry. But you know, that includes everything across the board, from disability, sexuality, ethnicity, skin color, whatever. And that doesn't mean every position necessarily on my projects has to be filled by that, even though I do like that, but all of the major components, whether it's, you know, story elements, whether it's key cast and crew, has to incorporate that in some way. And so I'm very proud of my projects to be able to get voices out there that aren't normally heard. And so while I've been developing and writing and amassing my my feature projects, released a short film in the meantime called zone two, made the festival rounds for the past about year year and a half, and we're just now diving into digital distribution, so that will be coming out shortly, probably in the next handful of months, and so we will have announcements on that soon. But that one did really well, played a lot of major horror festivals, played all over the world, super proud of it, and really just acted as a way to propel the company into the features and kind of regaining my my onset toes, because spending so much time working at a network and working at the agencies, I hadn't been on set in a while, and so it really helped do that. And so currently, now have about three projects I'm producing and about three that I'm writing. One of them right now we are going out. We are in the process of finding financing and casting, and I'm looking for directors on two of the others.

Dave Bullis 38:10
And you know, we're talking about in the pre interview. You have so much going on right now. And, you know, like all these projects start taking off. And, you know, it just, it's almost that they all take off in the exact same time. And it just sort of, you know what I mean, it's almost like, it's almost like it has that luck to it all the time.

Sandra Leviton 38:26
Oh, absolutely, it never fails. I know one of the things we were discussing before was my company script chicks that I had formerly been doing with Miranda Sajak, who was a previous guest on your show, and we had co founded it together not long after we had both left our jobs kind of around the same time to pursue our various elements. And we realized that we were doing a lot of, you know, we were working with a lot of writers, you know, doing notes and business coaching. And so we decided to form script checks at that time, and we actually just recently closed it down due to the fact that our individual projects have started taking off and doing a lot of really great things, and so we haven't had the time to put the attention to it that we've still that we'd like to you know, we're both taking individual clients still, but our projects have really kind of shifted and become more of the focus in our each of our lives. So it's, you know, all good things, and it's really exciting to be able to do that. And you're right, when it rains, it pours, and, you know, all the tides rides together. You see all your friends, you know, making it at the same time. You see all your projects going at the same time. And so it's a really exciting point in life when you finally get there.

Dave Bullis 39:40
Yes, yes, it is. And like I was saying too about this podcast, you know, like, when I'm trying to do all the other stuff, sometimes I feel like this podcast has, like, a life of its own, you know, it's like, it's just the more attention I try to put towards other things, the more it like tries to pull me back in. I kind of, I kind of feel like, what was it? Scarface? Said that. Why am I drawing a blank? Yeah, exactly. I was like, Wait, who said that? Oh my gosh. For a guy who's seen a lot of films, I blank out on here all the time. And I don't know why that is probably because I'm trying to do too many things at once here, because I'm always, it's not that I'm not, you know what I mean, I'm trying to do the interview, and I'm also watching to make sure that, like, the recordings, doing going properly. I'm making sure that the internet's proper now. I'm just like, you know, I'm looking at these, like, these, these, all these things now. And I'm always like, you know, having, sometimes having brain farts here. But you know, Sandra, I wanted to ask you also, if there was one piece of advice that you could give to anybody about who was, who were starting out. You know, what would that piece of advice be?

Sandra Leviton 40:55
Oh, gosh, that is a very big question. It would be really to just get out there and do things and meet people, because this business is so much about networking. And I know that this is advice that you've heard a million times before, but it is true. It's you know, get to know people, and get to know people in a very genuine, authentic way, because people can smell BS from a mile away. We all know that we're all talking to each other, and we're going to networking events because we all want something from each other. So, you know, why not make it a little bit more pleasant get to know each other as people, and they're also more likely to help you once you get to know them as people, and they don't feel like you're being used. And so I would say just, you know, make genuine connections with people while you're doing that. Do not be afraid to pay your bills and eat. But also, please go out there and be creative and make stuff like we're at a time right now where you can, you can make stuff on your iPhone and put it up on YouTube, and it may or may not go anywhere, but you're just exercising those muscles and creativity. And all of this is just practice. And so if you're not doing it, you're not going to get better at it, and people aren't going to pay attention to you. You know, there really is no such thing as an overnight success in this town. You're a 10 year overnight success. You can ask any successful, you know, writer, director, director, photography, producer, they were all plugging away at it for 10 years before anybody knew their names. It's just everyone likes to, you know, hear the fun stories and not the you know, struggle that everyone went through. But you know, the truth of it is, is, you know, just get to know people, because that's how you're going to get your jobs in this business. And you know, apply your energy to your practice, whatever that may be, whether it's writing or producing or directing or, you know, photography, just be doing it.

Dave Bullis 42:54
Yeah, you know, that is a fantastic, you know, sort of way to end the podcast, Sandra, because, you know, I agree with you 100% and the fact is, you know, I think now is the time if you're going to make a film, to make a film, because I think in five years time, if you're, if you're listening to this podcast and you're thinking about making a film, five years from now, you're going to be glad you did, and you don't want to be that person five years from now, going, Man, I should make that film still. It's like, you know, time's ticking away,

Sandra Leviton 43:21
Absolutely and, you know, and I'm so jealous of all of you young people now who have all of this technology, because when I was coming up and when I was growing up, you know, we had, like, VHS cameras, we could, you know, I learned tape to tape editing, you know, trying to be able to do things was a little bit more difficult at the time. Even when I started in this business, it was much harder to, you know, develop your voice a little bit earlier on and build that and now you have every opportunity. I mean, we have video on our phones where we can upload things immediately, and so you can start developing your voice at so much of a younger age, where I feel like a lot of people from, you know, our generation and older than us. You know, it happened a little bit later in life, because we had to wait to the point where we had jobs where we were able to do those things, to gain access to the types of things. Now we have access to everything. So you can develop your voice so much younger. So, God, don't waste any time. Go do it now.

Dave Bullis 44:19
Yes, absolutely. Sandra. And you know, that's why I have so many people on here, and of all different age backgrounds. Youngest person I ever had on here was 19 or 20, and the oldest person I had on here was 86 Oh, I love it. I love it. Yeah, so very, very, very wide range. You know, it's funny. And the person was 86 by the way, actually used to work with Bruce Lee, and that is, that is Leo Fong, by way of one who's wondering, but yeah, he was an very interesting interview and how he got movies made. And the youngest at that point was, was Joe Kowalski, but I'm actually talking to somebody now. Who's like, I think she's 16.

Sandra Leviton 45:02
There's a young there's a young teenage horror filmmaker, female who's like, 16, who's been doing really well. So I hope

Dave Bullis 45:08
it's her. There's a girl who lives around me who does horror films as well. Her name is Emily, something, but I don't know. I've tried to get her on the podcast, have her dad come on, but I can't. We can't sort of make our schedules meet. But there's a friend. There's another girl that I was thinking of. Her name is Kansas Bowling, okay? And she actually, I was talking about her to have her on,

Sandra Leviton 45:32
Yeah, I think it's great. There's such a great community of filmmakers online, like, it's just such a great, great resource and social media, and everyone's getting younger and younger and younger, but it's so wonderful to be able to that they have the opportunity to cultivate the talent, and for all of us to be able to meet in this, you know, ambiguous kind of place, but connect on such deep levels.

Dave Bullis 45:57
Yes, yeah. I couldn't agree more, and that's why I, you know, I like your social media can be bit of a double edged sword, but the one part I do like about it is, I do get to meet people like you, Sandra, and then doing this podcast is, you know, it's just even extra, you know, and being able to meet different people and really expand my network. And, you know, it's just, yeah, I think it's great for everybody, you know. And it's, it's just great here about what everybody's up to.

Sandra Leviton 46:22
Yeah, absolutely. I mean, I've met many of my collaborators and my writers. We met on Twitter, and, you know, Twitter has been an amazing, amazing tool, you know, for the projects I've worked on, for myself personally, and even when I was, you know, at the network, it was such a great tool for our shows in terms of research and connecting with fans. I mean, social media just provides such an amazing, amazing community and so much opportunity.

Dave Bullis 46:49
Yeah, absolutely. And that's the that's the key word, is opportunity. And you know, that's so listening to not only this podcast episode with the other podcast episodes, it's all about either creating your own opportunities or finding other opportunities that you can, that can help you know, where you can provide value, and then they can help you out at the same time, like finding a crew to be a part of, or if you're gonna need to create your own opportunities, you know, maybe make your own movie, maybe write your own movie that you wanted to actually do.

Sandra Leviton 47:19
Absolutely and I think also too, I mean, every person you Meet is another opportunity, and it might not be tomorrow. It might happen, you know, years from now. I mean, the reason why I got my job at FX stemmed directly because of not just my job at the agency, but because of a very particular conversation I had with my, you know, future boss. You know, I was working for an agent who had a bit of a reputation of being very intense with people, and which was fine, we had a great working relationship. But I also would have to follow up and clean up a little bit after some of those phone calls. And so after this one particular conversation with my future boss. They had gotten into an argument over a show that we had been developing together with some of our clients, and she had been developing at a previous job. And I don't know, we called back at some point, and I just started immediately apologizing for him and just totally taking responsibility for my boss's intense conversation. And, you know, I completely forgot about it, because it was so normal to me. And then fast forward, you know, about eight months to a year later, and I was interviewing at FX, and, you know, and these jobs are very tough to get. And you know, I was really fortunate to be able to have this job. And I think it was two years into my my time there, she finally told me why she hired me, and part of the reason why she hired me was because of that conversation that I had taking responsibility for my boss three years prior. And so you just never in the point of all that is to say, like you never know what you know who you're going to meet and what you're going to do and what's going to be that thing that creates that opportunity for you. So just be open.

Dave Bullis 49:07
Yeah, absolutely. Sandra, I couldn't agree more. Sandra, I want to say thank you very much, you know, for coming on. I mean, I could talk to you all day. I could, you know, I mean, you and I could be sharing war stories all day. Sandra, where do people find you at online,

Sandra Leviton 49:21
Absolutely you can find my company at utsentertainment.com, I'm also on Twitter. I have two handles, one for my personal handle, which is lil s, j l, so that's L, I L, underscore, s, j l, and the other one is Understairs Ent. And that one, obviously, is for my company. I like to host a little thing called TV chat. And I love talking about television. I love talking about film and story. So come hang out with me there and ask me anything. I'm always open for conversation.

Dave Bullis 49:55
And I will link to all of that in the show notes, everybody and you can talk. To Sandra on Twitter and or argue with her, as she put earlier,

Sandra Leviton 50:06
Come, come argue with me. It's fun,

Dave Bullis 50:10
Sandra, I want to say thank you so much for coming on

Sandra Leviton 50:12
Well, thank you so much for having me. This was super fun. And let's talk more.

Dave Bullis 50:16
Yeah, absolutely, absolutely. And please stay in touch and I will talk to you soon.

Sandra Leviton 50:20
Absolutely. Thank you so much.

Dave Bullis 50:22
Thanks Sandra.

Sandra Leviton 50:23
Bye, bye.

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BPS 466: The Screenwriting Software Changing How Writers Work with Guy Goldstein

On today’s episode, we welcome Guy Goldstein, a screenwriter, programmer, and the creator of the collaborative screenwriting platform WriterDuet. Some filmmakers find their calling behind a camera, others through words on a page, but Guy found his path in the strange intersection between storytelling and technology. It’s the place where creativity meets efficiency, where the writer’s imagination is supported by tools that make the process smoother rather than more complicated.

Guy’s journey into screenwriting software began with a simple frustration many writers share. Anyone who has ever written dialogue knows that the page can lie. Lines that look sharp and clever in silence can feel flat when spoken aloud. Early in his career, Guy experimented with a project that allowed writers to hear their scripts performed using computer voices or remote actors. The idea was not to replace actors, but to give writers a practical way to hear their dialogue without organizing a full table read. For many screenwriters working independently, this kind of tool could be the difference between guessing and truly understanding how their script sounded.

But the bigger revelation came when Guy examined the tools screenwriters were using every day. Most screenwriting software was designed around a very old assumption—that writing is done alone. Yet anyone who has spent time in a writers’ room knows that filmmaking is deeply collaborative. Feature films often have multiple writers. Television scripts emerge from rooms filled with voices shaping the same story. Even independent filmmakers frequently work with partners, editors, and collaborators during the writing process.

The tools, however, hadn’t caught up with that reality.

That realization sparked the creation of WriterDuet. Instead of writers sending drafts back and forth through email, they could now open a screenplay together and work simultaneously in real time. Changes would appear instantly for both collaborators, eliminating the constant confusion of version numbers, file names, and lost edits. It was a deceptively simple solution to a problem that had quietly frustrated writers for years.

What makes Guy’s perspective unique is how he sees the connection between programming and storytelling. In software development, large systems are broken down into smaller components that work together. A screenplay operates in much the same way. A film begins as a large narrative idea, but it must be constructed through scenes, sequences, and character arcs. Each element has a purpose. Each moment contributes to the larger structure of the story.

This technical mindset helped Guy approach screenwriting software differently. Rather than focusing solely on formatting scripts, he looked for ways to improve the writing process itself. Features like real-time collaboration removed logistical barriers between co-writers. Revision history allowed writers to revisit earlier versions of scenes without fear of losing work. Branch drafts let writers experiment with alternate story paths while keeping their original structure intact.

In essence, the software was designed to support the creative process instead of interrupting it.

Yet Guy is also quick to remind writers that tools alone will never create a great screenplay. The emotional core of a story—the characters, the conflict, the voice—must still come from the writer. Software can help remove distractions, but it cannot replace imagination. The real goal is to create an environment where writers spend less time fighting their tools and more time shaping their stories.

That philosophy has quietly resonated throughout the filmmaking community. Professional writers, television productions, and independent filmmakers have all begun adopting collaborative tools like WriterDuet as part of their workflow. In a business where speed and collaboration matter, anything that streamlines communication between writers becomes incredibly valuable.

But perhaps the most interesting takeaway from Guy’s journey is how innovation often begins with a personal problem. He didn’t start out trying to change the screenwriting industry. He simply wanted a better way to write, collaborate, and manage scripts. By solving that problem for himself, he ended up creating something useful for thousands of other writers.

And that is often how progress happens in filmmaking. A filmmaker solves a problem on one project, and suddenly the entire industry benefits from the solution.

In the end, Guy Goldstein represents a new kind of filmmaker—someone who understands that storytelling doesn’t only happen on screen. Sometimes it also happens in the tools that make storytelling possible.

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Alex Ferrari 0:47
Enjoy today's episode with guest host Dave Bullis.

Dave Bullis 1:23
My next guest is a very busy guy who graciously came down to talk to me, because I know he's got 10 million things going on, and one of the things that we're going to talk about is writer duet, which is his program. My next guest is a screenwriter, and again, a software developer, with guest Guy Goldstein, so it's my pleasure Guy. And you know, I've actually used writers duet. I actually use it right now as my primary screenwriting software. I've pretty much gotten rid of everything else, and I'm just, you know, now I'm full fledged into into wet, sorry, I almost, I almost misspoke there, but I'm full fledged into writer duet. And honestly, it is the best screenwriting software I've ever used. And honestly it's actually the one thing guy that actually held me back from actually trying it. And I'm gonna admit this was the cloud, the idea of the cloud, I'm one of those guys, because I actually, I know you're an IT guy too, and I work in IT as a day job. And I'm one of those guys that likes to have stuff on, like a flash drive, you know? And what happens is, whenever I hear stuff like the cloud, I'm always like, well, what if I'm at a coffee shop and I can't get my script, you know what I mean? And so, but like, when I started using your the whole program, I sort of realized, oh, wait, there's an actual, there's an actual, like, software that can download and that actually solves the problem.

Guy Goldstein 3:23
Yeah, and that's really important to me, because obviously when you want to write, it doesn't matter where you are, you have the idea and you need to get it out. So offline mode was a really important feature, and having desktop application seamlessly works online and offline. So if you write without an internet connection, you don't have to worry about it. As soon as you connect again to the internet, you're going to automatically get that all your changes are going to be go up to the cloud, if you have a collaborator, or if you just wrote on a different computer or different mobile device or whatever, all your changes will automatically sync as soon as they reconnect to the internet.

Dave Bullis 3:53
And and that's what really sold me on the on the program, and so so guy just to so to get started, I want to ask you know what brought you to create writer duet?

Guy Goldstein 4:02
Well, originally, the backstory is, I was a programmer for many years. I've been actor since I was about five years old. I've been sort of doing improv and writing for many years. And the first product I made for writers was actually not writer duet. It was a program called read through, and let's just say it's largely a failure, but it was a cool idea, and still is. We actually have as a plugin inside writer duet right now. What it allows you to do is have voice actors, or forecasted computer voices, perform your script online. So instead of struggling to get 20 actors in a room to do a read through, which I had done a number of times for my own writing, I allowed you just to have computer voices, if you're just listening yourself in your car just to, like, hear the script instead of seeing on paper for the 100th time, and then have actual actors performance, see if you know it connects the way you expect it to, or hoping it would, or sometimes get better than you thought it would. And then that was the original reason I got into software for writers, literally, because I wanted that product I was you. Using the computer voices when I would drive. I used to live in Santa Barbara. I would drive to La just like an hour and a half, two hours away. And so I could listen to my script, make all my notes on the voice recorder. When I got home, I would apply all those notes, and then with the full castle, and I got to, like, really hear actors. And so it was all about myself. Everything's about me, almost a theme in my life. So writer due out, really came from. Admittedly, it wasn't the story I always wish it were, which is, I had a co writer. It's not true. I did not have a co writer. No one would put up with me that long. But I was really interested in screenwriting software. I'd use Celtics when I started, then I started using File draft. And as someone who is making software for a living. There were things that I didn't like about either one, but the number one thing that was so obviously missing was the real time collaboration, and that was the entire impetus for this. It was just knowing that if you did have a co writer, and so many people do, especially in the professional range, you'll notice, I'm not saying exact numbers. Don't remember it, but a very, very high percentage of feature films in Hollywood have co writers. And when you're in TV, virtually every writers room is number of writers. They don't necessarily write all the scripts together, but they brainstorm, they collaborate on the outlines and on the structure, and then when they're doing the punch up rounds, you often have everyone throwing out jokes or having ideas and improving the script collaboratively. So realism, that was the big missing hole. That's where I started with. And then once we had the collaboration, a lot of people were switching to writer, using it as an add on on top of a final draft, or Celtics, which we are fully compatible with, where you can import their scripts and export them as well. But we didn't have all the features that you needed to make your only writing solution. So that was the sort of iterative process of getting, like, feedback from real writers who wanted it to be their only writing source to so much more convenient, but either had features that were in final draft and they liked and that was fine. I made those, or no one was doing but they just seemed like really good ideas, like the infinite revision history. So that doesn't, you know, come from anything other than a writer. So to say, hey, wouldn't be cool if I could see all my past versions of lines? And I realized we could do that super easily, or I could go back in time to a previous version of the script. And so I took notes like that and ideas like that. We're like, Yeah, we can do that. And so you could probably count 90% of the features in writer duet came from just launching a product super early, getting all that feedback from real writers and implementing all their ideas as efficiently as I could.

Dave Bullis 7:27
You know, I've actually used Celtics. I use Final Draft Do you remember Sophocles? Have you ever tried that software?

Guy Goldstein 7:33
So the funny thing about I have not tried because I don't think I can find it. I don't know if it's possible to find right now, but I actually maybe I'm pretty correct on that one, but I had a number of people say, Oh man, I remember this tournament philosophically, and apparently had a pretty good cult following field really liked it. So I don't know the backstory exactly, but I think there was a one guy kind of like me at the time now, where my company's getting a little bigger, but one guy who had made that kind of probably a similar person who just liked software for himself and for other writers.

Dave Bullis 8:00
Yeah, exactly. And what happened was he just basically sold the company to, I think, final draft, and they basically bought the company. They bought the company, and then just shuttered it. And basically, I actually, when he, I think when he sold it, he actually uploaded the code or something right to site, or something like that, and somebody, or just, basically, I think he just didn't make a big stink out of somebody uploaded a pirated copy now, because he doesn't own it anymore, and it's they're closing it down anyway. So I remember a friend of mine got gave it to me on again, here we go again with flash drives. He gave it to me on a flash drive, and he goes, here, just use this, and I use that for years. And then I found, then I use like, I kind of like, weaned in the Celtics, and then final draft. And then I did, like, I've tried, like, fade in. And also, what is that Scrivener? And I know I do that, yeah, I mean, I think

Guy Goldstein 8:49
That's a lot of front people. And it's funny, because we always, as writers should not be worried about the software we're using. Like, it's actually stupid to obsess over it when the words on the script come out the same either way. Like that's a truth. I am a person who makes software and still believes you should not obsess over it, but I believe you should use the best tools for what you're doing every day, hopefully, or a large percent of your days. And I feel like people organically just try different things because they're just kind of curious what's out there. And in the end, it doesn't really make a difference to your writing, to the results of your writing, but it makes a difference to your process, like it makes it easier to put words on paper. And if we do anything if, for example, if you're collaborating and you don't have to wait for an email from your co writer, or if you're going to you want to see man at this really funny line and writer, it has a feature where you can actually search back in time and find any version of your script with a line that maybe was removed or whatever at some point. And you're like, damn, I just can't remember what draft it's in. I want to look through my backups with writer. You just find it. And little features like that are the things that I think people not should obsess over, but should look for, because it's going to actually make their writing life better. So I got two sides to where I'm like, Yes, you should not have religious wars over what software you use. Whatever makes you happy is cool, but you should find something that actually makes your writing more effective.

Dave Bullis 10:21
Yeah, I concur. Because I know, you know, I, you and I both work in it, and I, and really, I that kind of gives us a different sort of view of software and and using it. But, you know, you get, it should be all about the writing. I agree 110% and I think that that's what sort of stops a lot of people, because they sort of, they want to obsess. I mean, I'm, for instance guy. I had a friend of mine who actually used Microsoft Word to write a screenplay. And I actually said, Are you just a glutton for passionate like I said, How would you even format that? And he actually had a method, and the method was he would know no indents for, for exposition slash action, to indents for, I think it was characters. No, I'm sorry. It was like, three in dense for, like, dialog and four in dense for, I mean, my God, I I was like, how could you possibly do this without, like, just like, throwing your laptop out the window. But, you know, and that's why I like the screenwriting software that we've seen now, because, again, with red duet, you can actually, you know it, you don't have to worry about formatting it correctly. You know what? I mean, it's all that is done for you.

Guy Goldstein 11:24
Yeah. And that's like, the goal of any, I mean, software in general, in my opinion, is, whatever you're trying to do, you should not realize you're even using software, is my goal. Like, it just happens, like you just start hitting keys and the right thing just happens as much as possible. Like, no one goes to a software not no one, but very few people go thinking, Man, do I want to spend two days learning this, like you just want to start using it, start writing. And so I think with with what we do and what we try to accomplish is making it as seamless as possible for a person who's never even written a screenplay before, like one of the early decisions we made when the first ones was almost I think everyone slash, almost everyone in the other products have a drop down menu where you select character or dialog or whatever. And of course, you have tab and enter etc shortcuts. But this drop down menu, first of all, it's a convenient to click twice, doesn't really tell you any information about what a slug line is, or seen a character, why you would use one. And so one of the first decisions you made is having big buttons for each one on the top of the script, and if you mouse over them, it actually explains, here's when you would use this, and here's what it is, and doesn't get in your way. It's not like we're wasting space, because the buttons, you know, line up really nicely and it doesn't kill you, but little things like that, just trying to make it so a new writer can jump in, or an old writer can, you know, more effectively figure out what they're trying to accomplish. Is a big part of it, just to make it easy, so you're not spending time worrying about the software.

Dave Bullis 12:52
Yeah, and that's where he's basically like, okay, look, you'll see the interface. And you're like, look, let's just get down to writing. Yeah, exactly now. And we can sort of, you know, unconsciously do this, you know, because that way you're just sort of flowing into the story. And that's something to want to ask you guy, when you're coding and you're, you know, obviously you're a programmer, Did did you find that when you're coding and you're, you're building something like writer duet? Is it similar to how you write a screenplay at the same time? So basically, when you, because I know you've written screenplays as well. So when you're sort of writing screenplays, and then also you're coding, do you notice if there's any sort of parallels to the two?

Guy Goldstein 13:29
I do a huge amount. And I don't know if this is true universally, but I see a lot of engineers, programmers, people who are pretty technical, who are interested in screenwriting, maybe more so than they'd be interested in other creative writing things, because there's a lot of technical stuff that goes into a screenplay, and not just technical and sense of production, like technical in the sense of story structure that doesn't have to be there, but tends to exist. And so as someone who with code, you know you have a very, very big vision that has to be broken apart into tractable pieces, and each of those tractable pieces has to accomplish its role. And then you say, Well, how effective they can do that? What can you make better this thing? And that's how I look at a script. Like, what is my big vision? What am I trying to accomplish? Okay, well, I'm trying to tell a story about, you know, something important to me, whatever that is. How do I want to reflect that? And then you kind of break into, well, what are the individual components? How do the components lead up to it? The ones are scenes, and how does each scene contribute to the act, or whatever the sequence? How does it affect other characters who are engaged in the story? And each storyline, like, if you're technical, each scene could be considered a function, right? And each storyline is there. Each character is a variable that kind of goes through different functions. I don't know it is not analogous exactly, but I do take that same idea of really high level structure from try to accomplish broken into really small pieces. And what I think has made me like an effective programmer and less effective writer is I like. Seeing little, tiny things. I like, Okay, I'll just make this one simple thing. I'll make this on that connect here. I like the connections between two things. So even when I'm coding, I have this like, oh man, if I make this feature, that means we can do this other thing over here. And I get really excited and like, what if we did this? And it's the same with a screenplay where, like, whoa, if this character picks up a knife in this scene, that's foreshadowing to this other moment where they're going to pick up a gun, and you're like, whatever it is. And those connections are, I think, what makes sometimes even they don't get so they get noticed by the casual viewer of a movie or person looking at the product. But that's what makes really things exciting. When they connect perfectly. Everything lines up the way you wouldn't have realized, if you're just one little part of it.

Dave Bullis 15:41
Yeah, you know, I've actually looked into coding, and, you know, when I've, I know a little bit of HTML and stuff like that, but just very little bit. And when I started getting into it, I kind of noticed that would be a parallel. The reason being, you know, it's, you have to actually, you know, there's breaks in the line, there's all sorts of stuff. And again, I'm nowhere near as good as you and programming, but I kind I could see some kind of parallel. And then when I saw writers duet, I read a duet, I'm sorry, and, you know, it's kind of, I just wanted to make sure I asked that parallel question, because I imagine there will be at some point. Because, I mean, what? You're obviously, you know you're writing code, you're taking it away. You know you're, you're almost like creating a scratch pad. You're, you know what I mean, and then you're trying to, sort of, you know, even when you go into stuff like GitHub, you know, a friend of mine who works for apples was telling me, hey, go on to GitHub. You'll see sample code. You could actually see how guys did all this stuff, and you could actually take it and and try to make your own stuff with it still, you know, it's still interesting stuff like that. And you know, that's why, again, I wouldn't have you on the show, because I think it's pretty interesting to talk about.

Guy Goldstein 16:42
Interesting to talk about. Yeah, the inspiration of most code is, in some ways, other code, right? You have an idea, you see something, one product, and you think, wow, that'd be really cool if I apply like I hear even it's funny, but I spent all my time in a programming text editor, and there are features I've implemented, or we've implemented in writer duet that either came from a text editor I was playing with I thought was cool, or personally, I'll give you example, I constantly have like something I'm editing in code, and then I have to jump somewhere else to see how it works, or I can remember how they connect, or whatever. And there's a feature we doesn't either it doesn't exist, or I just keep too stupid to find it in my text editor that I want to be implementing in writer duet for writers, because I needed so much, which was a pin drop, which is this, literally, you drop a pin in a location. You can drop as many as you want, and then I can read somewhere else and jump back to the previous location without what I actually do my text is I hit a key and I delete it, so I can press Undo and jump back there. But it's pain the neck. So with pins, is literally a feature that I just wanted myself for coding to make it easy to find. You know, maybe I have three or four locations that are all really related. So I dropped pins in each one of them to jump through them. So I have to constantly find where I was.

Dave Bullis 17:52
So what were one of the what was one of the toughest things to implement into writer duet, from boom, from, you know, having it out there and from screenwriters, obviously asking asking questions, you know, maybe asking for certain features. So what was there any that come to mind which were the toughest to implement?

Guy Goldstein 18:10
Yeah, one that we did relatively recently. And I can't say it wasn't worth it, but oh my God. What a freakin disaster the time was. We spent like, three months on what I think is actually not the most important thing we've done, which is really cool. It's hard to say it was worth three months, but you can in writer do we have have parallel columns? And we already had done dual dialog, where you could have multiple characters talking at once. We had done this fully expressive multi column layout where you could have page breaks in the middle, they got parallel pages. Didn't really matter. And so you can write parallel scenes for virtual reality. You could have different directions, where you literally had two scenes going on at once. So if your camera's looking one way, or your characters look one way, see one thing different another. And it's also good for documentaries where you do what's called audio visual layout, where you have the audio on one side and the visual on the other. And that way for like, voiceovers and things like that, you can line it up correctly, because this single, non parallel you'd have to write while video is going on, and voiceover, whatever it is. So the parallel stuff was actually super complicated. It was one of those things that, in my head it was like, oh, man, it's gonna take like, oh, man, it's gonna take like, a month. And I thought that was bad, and it was a it was brutal. But yeah, there have been a few things, I think, things that we've actually done that have been maybe the most successful and impactful, haven't been that hard. Actually. They've been things that made sense, and you can kind of think about how they'd fit. And as a programmer, and same thing for a screenwriter, I think, is you have to find things that fit into the vision pretty well, where, if you're trying to accomplish something, And I'm guilty of the opposite of this, where the bad version, where you get distracted, you think, oh, man, this would be so cool if we just one little thing, or we could do this feature, and maybe it doesn't serve the product or the screenplay, even though it's a cool idea, and you have to kill your darlings. You have to not necessarily delete features, although sometimes you do, but you have to make decisions that serve the bigger vision, instead of necessarily being the coolest thing you could do that moment or the best idea, because in the end, you could do anything in your screenplay. You could make the absolute every detail exactly the way you wanted it, every joke, every whatever. But how many years are you going to spend on that screenplay? Will you ever release it to anybody? Will you ever actually make it if you if that's your goal, which hopefully is for a lot of people. So I think you have to kind of, you know, say this, I'm trying to accomplish. This is how I'm going to get there. These are the things that fit with that vision. And mostly that doesn't turn out to be too hard, because it all kind of works together to make what you want instead of 10 different things that don't really fit.

Dave Bullis 21:06
And you know, as we talk also about all the features and stuff like that, I know, you know, writer duet 3.0 is actually launching tomorrow, which is June the first. But when this comes out, it'll be a few days after but, but June the first. Writer 3.0 is coming out. So, you know, I know there's a ton of new features coming out for it. The biggest one is the mobile app, which I am huge, huge, huge about. And I know a lot of people go, how can you write a screenplay on a phone? And I say, well, When? When? When? Most phones now the size of iPads, you know, it's kind of easy, right?

Guy Goldstein 21:37
Yeah, it's actually interesting. And so, just to clarify, we're coming out, you know, it's called the public base. Called the public beta. We've been in private beta. We're kind of let people join in tomorrow, and thereafter we'll, we'll see how long that phase goes before we got to roll out every single person. But to answer your question, like, about what it is with mobile, I don't think it's a ideal writing platform for many people, though, I should take that back, because mobile doesn't mean just phones, it means iPads, it means Android tablets, etc. So having a mobile on your on your iPad actually works pretty well. A lot of people were telling me they were using where to do it on their iPad. We're just making a better experience as an app. But for me personally, I don't think I would write an entire stream play, but I think we maybe talked about earlier or whatever. But when you have inspiration, you want to put it down somewhere. And if you could just have your screenwriting program with you, no matter where you are, and always jotting down ideas, making notes, reading scripts on your phone in just an easier way, that's, I think, the ideal use case if you, if you want to sit down there and write 200 page script, 20 page gift or whatever, on your phone. God bless. But I wouldn't do that probably.

Dave Bullis 22:46
Yeah, I find it's good though, if you ever have to actually, just like, if you're writing on your laptop, for instance, and you have to go out somewhere, and you know, you're in line somewhere, and you're like, Oh, crap, that idea, you know, and you can actually just pop open your screenplay, maybe write a line or two. The reason I like that better than doing opening something like, let's say, Evernote, is because, again, everything's in one place now, yeah, and I know I don't have, I'm sorry

Guy Goldstein 23:09
I see, yeah, everything synced up in real time, so you don't have to worry about, did you transfer that scene in? Did you lose some work or whatever?

Dave Bullis 23:15
Yeah, because then when I get home, I have to, you know, open up Evernote, make sure I find that, put it back in there. And now go, Okay, now, now we're back to where we were with that's why I like the idea of everything in one's one place. That way I'm not constantly bouncing around the different apps and stuff like that shuttle in so, and I know you were talking about, it's going into public beta. So can you talk about, like, some of the other features that are going to be, you know, seen invited duet

Guy Goldstein 23:38
Yeah. So there are a bunch. But at the high level, like the big things, one of the coolest ones, I think, is that we implemented what we're calling drafts, or branch drafts. And so the branches allow you to, first of all, you can already export an old version right into it. Anytime you go back to, like, three days ago at 4:15pm you can just find any, any version ever. But with branches, you can go back in time, and you can actually keep writing from that in the same script. So without, like necessarily opening a whole new document, having two versions of your script, you have two branches within your script. And so what this lets you do is, first of all, easily jump to any point, just see what it looks like, but also have two different ideas, and you can say, hey, well, you know what, I went off this running for last week. You didn't necessarily work though. I wanted it to. I write some other stuff, and then maybe you wind up merging it together. You can, kind of like, merge branches if you need to. Or you can have a different version that you share your script with somebody say, hey, which one do you like better without having these two manual documents that you have to deal with? You know, these branches, and what we're doing this is, that's what the current rendition, current rendition in WD three. But the system is going to actually allow you to do much more than this. So we're going to allow you to do, for example, we're calling ghost abode, where you can, for example, you have a co writer and you have an idea that isn't necessarily ready for your co writer to see, but you don't want to be writing another script. Because you want to see what they're doing all their stuff is, let's go say it ready for live. But your stuff is more private at the time, so you can go into ghost mode, where you're getting all their updates, but they're not seeing what you're doing in this branch. And then you can toggle back to the main branch and right from there, and they see it, and you can toggle back to your ghost branch. And this is actually a very common word, like I said before. We actually take ideas from the world of technology and programming. So this is basically how GitHub, common repository for programmers, works, where you have multiple versions of your code, and I'm working on a branch that is potentially buggy right now, but I'm going to make sure it works by the time I merge it with the main branch. And so along to do that in the screenplay, I think is really interesting, even for yourself, like, so you can have, you know, a producer's draft that you turn in, and then you can kind of go off and write in a different direction, and then your producer gives you notes. You're like, shoot, I haven't finished this whole other storyline. Well, I'll fix their notes now, but you don't have to have now two different copies of the script. It all automatically. Can merge anytime you want. So that's probably one of the bigger things. They also have new stuff, notifications inside the website and app itself. We have, let's see some other Oh yeah, we have a tagger. We're actually launching our own Tiger finally, which are pretty heavily requested feature. And Tiger is going to do two things. So if you're familiar with the final draft tag, it allows you to tag props, characters, etc. So you could do call sheets, and you can set up for scheduling, etc. But what we're doing is that, and we're letting you tag based on plot points. So you can have a story, B, story, etc, tag those, and then you can filter just one set of text. So you can say, hey, just show me the a story, and everything else in your script that does not match that. Tag is hidden, and you just seeing one storyline, and you edit it, it's going into the main document, but you're seeing one view. And when I said before about like you have to make sure things fit together in a vision where our vision is for screenwriting is actually, really does the branches and the tags, I think those kind of tie really well together, where you can have any any number of versions of your scripts. You can go off in any number of directions, and you can reduce any single direction to the part you're looking for, the part that you're interested in. So if you just want to see one character's dialog, you can pull up that one character style. If you want to see the scenes of characters in or the lines that have some, you know, prop and or whatever you can find whatever you're looking for and simplify your script to just those pieces. You don't have to see 120 pages all the time. You can look at three pages that are just the parts relevant to you

Dave Bullis 27:30
And see stuff like that. Is really, really cool. I also like that ghost mode, yeah, because I you know, and and the whole idea of collaboration too. I also like the idea of, even if you don't have a co writer, if I have to show it to somebody anyway, rather than email, I can just post it on there, send them a link. And you know what I mean, and I don't have to worry about, here's the here's the script, and then you know what I mean, and then you know they're gonna go, oh, I don't have Adobe Reader or whatever. I mean, it's stuff like that is, is also, I've noticed that over the years, like little things like that, but they add up. You know, it's not just one little thing, right? It's 10,000 little things said that add up to this huge amount of time. So and then again, obviously, when you're using all these different features, and then when you actually, really, are really, really getting into it. I mean, that's when, you know, you can actually, again, like we're saying, it just, you can subconsciously start doing a lot of this stuff.

Guy Goldstein 28:23
Yeah, and they know the reader was a good one in general. I we haven't done exactly the version I want for this, but we have a read only mode, which allows, you, know, me, to invite you to my script, and you can't edit it, but you can add notes. And why that's convenient versus a PDF is the notes can be done in line where they actually are relevant. So you can go through I like, well, I have no idea what's going on, or why did she say this? Or, Wow, this is really funny, or whatever you want to give and so you can put that directly in the script. And then if I have several people reading, I can see all the notes in one place. We have another future version of this plan where we're going to make it like right now, I think it's not really meant for if I'm going to send it out to 1000 people and just like, get all their feedback. Just like get all their feedback. It's not really built for that. It's more meant for maybe a producer or a few, like important people to the script we want to do eventually is that version where it essentially replaces a PDF, where I send out my script to any number of people. They can all come into the script. They can all read it. They can't necessarily see what each other, who else is there. They can, they can't see each other, people, each other's comments. They just make their own. You see the collection of everything, but it's kind of a cheap way to share your script with getting a lot of people's feedback collected to one place. That's the vision on that feature.

Dave Bullis 29:34
So, so guy, has there ever been anybody that you've that you've heard about, you've used writer duet, who's just who you've heard about, who's just been you've been blown away by, like, any, like, any, like, famous people, or anything like that, where you're like, Oh, my God, they're using, you know, my program. Who would have thought, right?

Guy Goldstein 29:50
Yeah, it happens all the time, and it's interesting exactly what he said it, because I have no reason to know. I don't look at who's using our product. Sometimes I find out because he emailed me or whatever. I'm like, That name sounds familiar. Jump into Google. Like, wait a second. So we've had that number of times. Usually it says not insulting to everyone else, but I can tell when they're professional just based on the questions they ask, like, what they're writing to me about. I'm like, okay, you know you clearly are doing something real and that look. I'm like, Yeah, you're like, a shirt runner. We just found out recently, I was at a screening conference at Pittsburgh on a panel with the creator of downward dog, which is the new ABC show, and just coincidence that we were happy to be there, I guess, together. And I mentioned from writer duet. He's like, Oh yeah, we use writer duet. And I'm like, Oh, cool. I know it. You know, would never have found that out, except he happened to be there. And so we've got some pretty big show TV shows have used us. The next Spider Man movie coming out for my upcoming was written on review action, really excited about other pre major movies have come out. But the truth is, I don't even know. Like, for all I know there are dozens or hundreds of TV shows and movies that are just using it. Like, we found out another TV show recently, I can't remember the name, even that we were talking you were trying to convince them to use it. We thought we found out they were already using it. Like, okay, let's the short conversation. So it comes off a lot, and hopefully there's a tipping point where we're no longer, we're still gonna be excited that they're using it, but we're not gonna be surprised. We're gonna be like, Yeah, of course, using it. It's just like, Final Draft really is the industry standard at this time. Like most TV shows, most feature films are written on it. We, you know, we don't think that's going to be the case at some point, hopefully in the pretty near future.

Dave Bullis 31:48
Yeah, you know. And you have a good point too, you know, the new spider movie is, is using red duet. So, you know, one of the old arguments was, Well, hey, you have to use the industry standard, which, because reason is, is because everybody can't have a different page five or a different page 20. And also, because this is what everyone uses to sort of break down the script. You know, this is what the prop department has to go through the script and find out what props, you know what I mean. And they have to break everything down. You have to bring a schedule out of this script. And as, you know, as this happens. So when, when someone, something like this new Spider Man movie is using rare duet, you know, are you ever planning on actually, just sort of making it? Also, I know this isn't about screenwriting, but making like a sort of almost like a feature that would help you with like, you know, making like day out of days and stuff like that.

Guy Goldstein 32:36
So the easy answer is no, and there's a good reason for this. Number one is, we don't really, I don't know. I don't use scheduling stuff because I'm not a good enough writer that I've been produced, but I don't feel qualified to make that software so and I actually feel like other people have done a reasonable job. I know some people who are making products like that now new versions. You actually learned about one today that I hadn't heard of before, that's doing it, apparently doing a reasonable job on the cloud. So I'm not convinced that there's a need for us to do that, and we don't want to create redundant software just because us doing it. If we can actually make something better, we're going to make it better if we can take a process that is just really not good. And the other thing is, we think there's so much more like. I don't know what other people see in the screenwriting world, but we see so many features that could be added, and so much stuff that we can do in terms of outline, in terms of structure, and they're not like, and not to be ridiculing other products, but there's some competitive screening products that will come out with things that I think are just there to have a feature with a name so you can advertise it. And I don't think actually help writers necessarily. Some might, but I want to create stuff that actually makes creativity more fluid, more engaging, more collaborative. And that's that's the stuff we're going to worry about, like the technical stuff on the scheduling and budgeting side, we just did introduce Tiger. So now you can, like, tag up your script and p3 where you can then import it into a scheduling program and go from there. But I don't know. I'm not saying this is the end, but my opinion is we're about as late in the production cycle. Want to go we want to go earlier. We want to help people in their initial creativity. Like we were just talking to one of our users at this really cool production studio in town in Austin where we are, and he was talking about how he used it to but he does not use regular action for this. He uses other products to write a pitch for his treatment, for his stuff before it goes to producers. And I was like, well, that's really interesting. Like, that's a interesting problem of, how did you construct that in a really efficient way? Because he told me, like, you might spend a week just preparing this sort of pitch material that isn't necessarily going to be used ever again. It's more just to give people the idea, then he's gonna go right. The script, like, if we could help you do the part that is artistically interesting, ie, or EG, I guess, but the character breakdowns, the plot stuff, the log lines, those are helpful as a creator, but the stuff that makes it look cool, like, visually, yeah, that's just something that anyone creative or not could kind of or not create. A writer or not. Could make what if we can help you formalize some sort of creative stuff, like, like the character breakouts, pre writing even. So, yeah, I think that's the vision. How do we help more? And then this beyond that, honestly, we're going to do stuff that goes beyond screenwriting. We're just interested in creative writing and creativity in general. Like, how can we help people have their ideas and express them faster and more efficiently in a more engaging way.

Dave Bullis 35:47
You know, one feature that I would like to pitch guy is, and this is very this is just, you know, pie in the sky taking, for what it's worth, is, I always would like to see a more involved scratch pad, yeah. And what I mean by that is, is a scratch pad that is almost like it can format, but it also it meaning it's very flexible, what it can do. And, you know, it's kind of like Futurama. There's a funny quote in Futurama, you know, there was a talk about, hey, it was great in a day, scientist invented magic. But I know it's kind of, I'm kind of, what I'm describing is like this all encompassing, but, you know, perfect thing, but, but I just wanted to say more engaging scratch pad. I remember using Scratch pads before, and, you know, I think it was honest to god Sophocles. But that's just something that that I nothing, I mean, like final draft and and fade in and and Scrivener and all those, they haven't done that anywhere near as well. And honestly, that's what an idea when a pitch to you was just a more involved scratch pad where, basically, you know, you can sort of let your ideas flow a little bit better. Because sometimes, you know, when you're actually in that script, you know, some people have a lot of like, they don't want to actually write a scene out. They rather, you know what I mean, because it almost feels permanent. And if you've doing the script, I know sometimes how, you know, how writers sometimes think it's almost like, Oh, my God, I can hit the delete button. So that's just one of the features that I would just like to see. And honestly, if you don't see a guy, believe me, I understand, but, but, but that would be cool to see.

Guy Goldstein 37:27
Well, good news for you, so go all right, yeah. So actually, one of the other features, it's, to me, it's not a huge one, but maybe it's a lot of people. Hopefully it'll be really more important than you. I realized is. So the two features, one is existing, and that's the one or will exist in w3 which is you can actually have multiple scripts, any number, in fact, open in one single document. So you have your main script editor, and then you have these little floating windows, and you can open, you know, probably there's a practical limitation of how many you want to have open, but you have any number sitting on the side, and they can be like scratch pad documents. You can put whatever you want in each one of them. You can have one where you put, like, character stuff, or you put scenes that you're not sure about. You can have one that you use for, like, just internal notes, like personal notes section, or whatever you use them for. And so you have all those scripts open in this little like draggable section that you can move around so you can structure your screen however you want. That is coming in version three, and that's fully it's a screenplay writing is the same, right? Duet, just a sort of mini version of it. And you can write, you know, either text or notes, or you can actually write full scenes with character and dialog, etc. And then the other thing, and this is the one that is to me, like the big three point whatever, 3.5 you know, whatever now you want to call it's not quite big enough for call it's not quite big enough for four, let's say. But the is a total revamp of how people do outlining and scratch patches, like maybe even more thinking of than the sort of mini editor one. And what that is to me, and this is like I got into that before, is the idea of filtering. So right now, you can construct these tags inside writer duet. You tag, this is a story, you start whatever, and you can filter out just the content you want. Well, what if you applied those filters in a sort of broad way where we say, Hey, these are outline notes, or these are scratch pad scenes, or whatever they are, and you could freely write those right inside your script, but you knew they weren't real. You knew they were just like virtual. They were tagged as sort of segregated. And maybe by default you hit those, or maybe by default you just saw those, whatever mode you were in of looking at your script, and then the outliner could filter your script. Say, Hey, just show me the outliner notes for Scene A, next one, Scene B, since C. And these are all actual, real text editors. And so the idea is you can write whatever you want freely, and you just use these tags to explain essentially what they are. Type a semantic meaning to you. It's your own thing. And then you filter in or filter out the pieces that you do or don't want. So I think that's exactly what you know. Those two things, I think, kind of combine to be what you're really looking for, which is the freedom to just put ideas down as quickly as you have them, without the feeling of now their permit, and you can dig the opposite. Another feature we call it really soon, is so when you're writing the script, you delete something, and that actually feels really permanent, as well as not with Priority vision history, you can always go back. You can say, oh, man, there's great line with tacos, and search for tacos, you find that line that's that's been deleted, but it still feels permanent. And so what we're going to do is have a feature where, like, just then, you know, within a keystroke, whatever keystroke we come up with is delete and save to, like, repository or whatever, and we'll just have that little document that's, you know, maybe visible, maybe not, but just hiding on the side that's keeping track of all this content that you were deleting, but Then you don't have to worry about it being gone. You have this other second script being created as you go with all your just ideas that were working. So I think that's what you what you're leading to. I think is what we're going for as well.

Dave Bullis 41:14
Yeah, because that is what I was going for. Because when you're writing and you're doing all this sort of thing. You're writing all these scenes out, and you're writing ideas, and you're doing this, and you're kind of, sometimes you're jumping back and forth. You kind of don't want to put a scene in there that might not fit later on, because then you're like, later on, you're like, Oh, what the hell was this thing? You know what I mean? And then it's kind of, you know, it's stuck in there. And if you again, it feels permanent. So I think with a with a more of like a flexible scratch pad, that's what I was going for. But, but, see guy, you read my mind, you know exactly what I was going to ask for.

Guy Goldstein 41:44
Yeah. I mean this, the short version is there are two things we've learned. One is being a writer ourselves, like we're all the team is five full time, two part time now, and plus two dogs, so they get to have a Lipton. So we're all like writers and filmmakers. Our programming team is all it's a creative variety of film. So because of that, we understand, like, you know, not necessarily before you have the idea, but as soon as you said it, I'm like, I know why you want that, and I don't just know the technical implementation. I kind of understand how you use it. I can think of me, oh, well, what if you do this other thing? Or I can take suggestions, because we're also super interested in listening to to users. And because of that, like not to say, you know, it's not really when anyone comes up with it, but we just sort of wait sometimes, when we hear one person suggest a feature, like a good idea, and then we just gotta wait. And then, you know, as another other person suggests the same thing, like, Huh, okay, that's interesting. And just because, in the beginning, I would just do everything, because we had pretty limited features that when I started four years ago, so I could do it all. It was just me at the time. So it's pretty easy to quickly iterate as you bigger. We don't necessarily have that liberty. We have too many users to listen to every single feature, but we just sort of track, hey, people keep asking for exactly what you're talking about, like a scratch pad and outline, or better ways to do that. And we're gonna, you know, probably have hundreds more features suggested by users over the next six months or so. And so it's just, you know, keep coming. So you got other ones, you know, anyone you and everyone listening, we're here to not necessarily solve the creative process, because I don't think that means anything, but we're here to help people be creative in a way that that works for them, whatever that means.

Dave Bullis 43:26
And, you know, and that is fantastic. And, you know, because guy we've been talking for about, you know, maybe 40 minutes, roughly, you know, is there anything that we didn't discuss that you may wanted to talk about, or anything you want to say to sort of put a period at the end of this whole conversation?

Guy Goldstein 43:39
No. I mean, ultimately, I think the thing that I want people to take away is they should find where tools, you know, make them more effective at what they're doing. If you're writing and you're happy with your writing process, I don't have a problem if you want to use Celtics or anything else or found final draft. I just think that if you're not happy with the process, the things that annoy you, if you're like, Yeah, well, it's fine, but it's not if it doesn't excite you every time you open up those regarding product, maybe that's not the right one for you. Want something that inspires you more creative and and if we don't do that, then we're not the right ones either. It's just, you know, we always want to feel to find that that perfect, perfect tool for their use.

Dave Bullis 44:19
Yeah, and again, you know, I think writer duet is a perfect tool, because, again, even guys like me who is afraid of the cloud, because, again, if I'm at somewhere and I can't download that script, but then again, you solve that with the app. And I want to give a shout out to Mike Bierman, who's actually been on the podcast before. And guy you know, you and I both know Mike. He runs the screenwriters who can actually write Facebook group. He is the one who actually got me into writer duet. And he's he was one who said, You know what? They have an app, and it actually solves all those problems.

Guy Goldstein 44:49
I gotta say, no shot to Mike. Hope he's listening. Hey, Mike. And then this is to all our users actually like we do no marketing. If you want to like Google Student learning software, we're finally. The first page now, but you'll never see an ad right now. You see an ad for writer duet, and we don't do like Facebook ads. We've tried a few, probably spent a couple 100 bucks on Facebook ads just to see what happened. And the answer was, nothing. We don't market. And the reason is, final draft is really good at marketing. Like, they've done a great job. And if I had to, like, if I could be as good as they are marketing, I would trust me. So we don't, we just sort of say, Hey, we're making what we think is the best product. And people like Mike just really got attached to it because he was using it. It helped him in some ways, and he could honestly recommend it, and he did. And that group, I don't know what the percents are, but it's pretty high. Percent of writers in that group use writer duet because, like, introduced it to them, and then they really liked it. And they would then, you know, next person who asked, Hey, you're having a problem with the screening program, or I'm just curious, what's out there, all the other members would say, Oh yeah, I use it too. And they would get excited. And, you know, it's a compliment to us, some self compliment, I guess. But it's really a testament to me how people in the screening community are willing to not only give back to us by getting their future ideas, but help each other by, to me, advertising with the best product. And I guess thank you to everyone who does that, and also please continue. That's my personal one, because in the end of the day, like writers are here to help other writers, that's why you do this podcast. I'm guessing. It's not for all the money they pay you to do it. You're just here like to help a creative community, and that's what we're here for as well.

Dave Bullis 46:31
Yeah, honestly, guy, the whole story behind this podcast is, you know, I used to do a lot of creative work, I got stifled, and right around 2014 I decided to start this podcast the for a lot of reasons, and and I'm sure all the listeners who've actually listened since episode one, which there actually are people as shocked as I am, they've actually they're probably saying, No, don't tell this whole story again. So I'll spare everybody from telling it again. But, but that was the idea, though. The the short of it is it just to do something creative and something fun. And each week, that's why I say this. This is like a film school, an audio film school, because each week I'm bringing in a different person who has an entirely different background, screenwriters, producers, directors, actors, marketing, people. I mean, you name it. I've had him on the show. I mean, I hell. I've had Cassie overs on here, who was the executive producer Dallas Buyers Club, yeah, you know? I mean, it's just like, I mean, he said, Yes, why? I have no idea. But I was like, Okay, I've had Mark bien stock, who's producer for M. Night Shyamalan stuff. I mean, it's just been, you know, I mean, and then I just been blown away by like, all the talented people, like yourself, guy who I've had on this podcast. And it is a small world too, because you both know Mike Biermann, so it's just a such a small world. It's just getting smaller.

Guy Goldstein 47:44
Yeah, writers, like writers, are so isolated sometimes, just that we don't know this from writing. You kind of get in that mode and you're lonely. Don't stay in there. And that's my biggest recommendation. They kind of find communities, find Facebook group. So there's actually right as one. There's a really good Reddit community for screenwriters where it's even if you never contribute anything. Just I go there obsessively, admittedly, and even sometimes I like see writer do add questions on there, and I just kind of wait and sometimes see if anyone else is going to answer this before I do. I just really enjoy the communities that have been formed around such an isolated activity as writing and the people are willing to give back and contribute. So hopefully everyone gets to participate in those,

Dave Bullis 48:27
Yeah, and that is a very good facebook page, too, and it's not very, very common to actually get a really awesome Facebook page where everyone's actually helping each other out. Usually, as you know, guys social media, if you have like, a Facebook page, it usually ends up in like, some kind of flame war, where it's like people fighting over absolutely nothing. And you know, because, I mean, I've seen that tons of times, you know what I mean, and that's why I've kind of stayed away for a lot of those groups. But that one group is amazing, the screen readers you can actually write, and I'll link to that in the show notes as well. But But, guy, it's been excellent having you on and we will find you out online.

Guy Goldstein 49:07
You can find us on Twitter, at writer duets, I think Facebook/writerduet, or whatever the URL is for a group. Yeah, you'll see me around. I'm pretty I'm pretty out there. So if you catch me in the Reddit forum or the screeners can actually write, you'll find me pretty fast. So don't, don't shower. Saying hi anyone out there,

Dave Bullis 49:26
And I will link to all of guys links in the show notes, as well as a link to check out my duet. Guy, Guy, Goldstein. I just want to say thank you so much for coming on.

Guy Goldstein 50:04
Yeah, thank you again for having me. It's a really blast very good.

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BPS 465: How to Turn a YouTube Idea Into a Feature Film with Patrick Epino

On today’s episode, we sit down with Patrick Epino, an actor, producer, and filmmaker who proves that sometimes the best ideas start as a joke—and then turn into a feature film. Patrick’s journey from film school graduate to co-creator of Awesome Asian Bad Guys is a masterclass in community building, crowdfunding, and understanding your niche.

Patrick began his filmmaking path in the San Francisco Bay Area before earning his MFA in Cinema at San Francisco State University many filmmakers who obsess over massive thesis productions, Patrick embraced simplicity. He made projects cheaply, quickly, and creatively—sometimes for just a few hundred dollars. His philosophy was clear: get the bad films out of your system early, experiment often, and learn by doing.

After film school and a move to Los Angeles, Patrick partnered with Steven Dypiangco to launch the National Film Society, a YouTube channel dedicated to film culture. What started as online content creation evolved into something bigger. One of their early videos discussed a recurring Hollywood trope—the silent, hyper-lethal Asian villain who appears briefly, speaks little, and dies spectacularly. The video was titled Awesome Asian Bad Guys, and it resonated with audiences.

At the end of that short YouTube video, Patrick and Steven casually joked that someone should make an Expendables-style movie starring these iconic Asian villains. Then they paused—and realized they could be the ones to make it happen.

Instead of waiting for studio interest, they went directly to the audience. Their Kickstarter campaign raised over $50,000, but Patrick makes it clear: crowdfunding is not easy money. It requires relentless outreach, content creation, and constant engagement. They hosted live online events, created promotional graphics and updates, and leaned into the community they had built through YouTube. It wasn’t luck. It was preparation meeting opportunity.

The built-in audience was critical. Because they had already been producing videos consistently, they weren’t asking strangers for money—they were inviting supporters into the next chapter of a shared journey. That distinction matters. Crowdfunding works best when you’ve already invested in your audience long before you ask for support.

Casting the film followed a similar strategy. By leveraging relationships within the Asian American entertainment community, Patrick and his team created momentum. Each actor who joined added credibility, which attracted the next. It became a snowball effect fueled by trust and shared enthusiasm. The production moved quickly—shot in roughly eight days—with Patrick and Steven co-directing. Their prior collaboration made the dual-director dynamic work smoothly.

Of course, no indie production is without challenges. Scheduling conflicts required rewriting scenes overnight. Fight choreography demanded precision within limited time. Budget constraints forced creative problem-solving. But the team adapted, proving again that resourcefulness often outweighs resources.

Today, Awesome Asian Bad Guys lives on VOD platforms, and Patrick is already thinking ahead—to sequels, spin-offs, and expanding the universe to include “Awesome Asian Bad Girls.” The idea that started as a YouTube punchline has evolved into a proof of concept for niche-driven independent filmmaking.

Patrick Epino reminds us that you don’t need Hollywood’s permission to create. You need an audience, a team, and the courage to follow through on the idea everyone else laughs at.

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Alex Ferrari 0:46
Enjoy today's episode with guest host Dave Bullis.

Dave Bullis 1:12
Joining me today is Patrick Epino. Patrick is an actor and producer, and he's known for The Void, Mr. Sad Man, and, of course, awesome Asian Bad Guys. Patrick is a graduate of the University of Chicago, and he earned his MFA in cinema from the film program at San Francisco State University. Patrick, how are you, sir?

Patrick Epino 2:13
Good, good Dave. How you doing?

Dave Bullis 2:15
Pretty good. It's pretty hot here in Philadelphia right now.

Patrick Epino 2:20
Yeah. Yeah. How hot you talking?

Dave Bullis 2:24
I well, I don't have an exact temperature, but I put my head out the window, and I was like, Oh my God. What the hell is going on here? So I've got, like, you can't see it, obviously, but there's, like, I have my air conditioner kicked on. Like, right before I was talking, like, right before we started this interview, I ran out to, like, make sure my air conditioner was down even lower.

Patrick Epino 2:44
Oh, man, yeah, is it like humid out there too?

Dave Bullis 2:47
Very humid that that's what's killing me right now. It's just how humid it is.

Patrick Epino 2:52
Yeah, just can't do the humidity. Man. I mean, it was hot here. It was like 90s for a while, but it's like a dry heat. You know what? I mean, not so oppressive as the as the humidity out there on the east coast. But, you know, hopefully, hopefully it passes.

Dave Bullis 3:09
Yeah, it's, it's just one of these. The worst part is, whenever I do these, the the podcast, I can't actually have a fan on anywhere near me. So, like, it's, if I'm, like, depending on that central air to pump in some cold air. So let's just, you know, but yeah, it's just one of those humid days. But thanks for everyone for listening to me talk about the Philadelphia weather. I'm just killing everyone's time right now talking about the weather here in Philadelphia. But you know, to get to something more interesting, you know, Patrick, could you just give us a little more, a little bit more about your background, you know, and how you got started in film.

Patrick Epino 3:46
Yeah, yeah. I'm from the San Francisco Bay area. I was born in San Francisco, Oakland, Berkeley, and went to college in Chicago, came back, went to went to film school at San Francisco State and moved to LA, and then just, you know, started making like films, independent films, short films. And then fast forward to 2011 and I met this dude, Steven dipianco, who became my partner in a YouTube channel slash Media Studio that we started called the National Film Society. We started, we became part of PBS Digital Studios, which is an online YouTube network. And then we decided one day to make something called Awesome Asian bad guys, which is, which is what we're which is out right now, you know,

Dave Bullis 4:42
So, you know, I wanted to, I always ask this because you actually went to film school, yeah, getting out now. What are your thoughts on the whole film school debate?

Patrick Epino 4:53
What's the debate?

Dave Bullis 4:54
The debate is, the debate is, you have some on this side that's. Say the that film school isn't necessary, and then you have the other ones who say, Yes, it is necessary. Everyone has the reasons why. But I just wanted to get your, you know, your own experiences and opinion of on the matter.

Patrick Epino 5:13
Yeah, I don't think it's necessary. I think it's helpful in a lot of cases. But I also think, like, you know, like, there's no reason that you have to go to film school. Both Steven and I went to different film schools. He went to NYU and, you know, and I've known a lot of people to go to some of the bigger film schools, like USC, UCLA, Cal Arts and stuff like that. And, you know, there's, there's been people who have, like, positive experiences and negative experiences. For me, I went to San Francisco State because it was, in all honesty, I didn't want to take a standardized test again ever in my life. So I looked for schools that didn't require like the GRE so, man, I also look for schools where I wouldn't have to go into huge debt. But, you know, and I loved it. I loved the experience. I think, like for me, it was something, a place where I could really have a lot of fun and, like, exercise some some stupid ideas. Get some bad, bad ideas out of my system, you know, bad films out of my system. And, and, and try to learn something. You know that being said, like, you know, when you get into when you go to film school, a lot of it is, like, you know who you end up working with and knowing afterwards. So, you know, you hear this all the time, like, oh, you know, make friends with people, and, I guess, create, like that network. And I think those are things that I've found from other people who have, say, gone to some of the bigger film schools that they've been able to fall back on. It's not true for everybody, but I've known people actually to go to some of these schools just for the network,

Dave Bullis 6:54
You know and that's actually one of the things that gets brought up a lot, is the the networking opportunities for you know, I a couple episodes ago, I had on Richard Walter, who is, you know, teaches at UCLA. And he mentioned that, you know, for their network alone, it's worth the price of the tuition. And he and he points to, so any of his graduates, some of his graduates have written movies for Steven Spielberg. Other ones are doing this and that. So that's, you know, that's one of the things that he uses to, sort of, you know, say, Yeah, you should go to, well again, like you said, though that they have the bigger programs, and you see it USC, UCLA.

Patrick Epino 7:32
Yeah. I mean, it's all about the the opportunities and, you know, like, like, what you make of them. I mean, that's, that's, that's kind of like something you you know, people's parents tell them, right? And then all of a sudden you realize, oh yeah, it is what you kind of make of it, right? So, you know, for those people who don't really want, perhaps, like the structure of a school or like to have to quote, unquote answer to So, like assignments or professors, then maybe it's not for you. And you can find out that, you know, you create your own work and you create your own network in other ways, right? Like, obviously, like some of these kids who grew up on YouTube, they a lot of them, I have no idea, but I assume none of them have gone or not, none of them that. Many of them haven't gone to film school, but they've developed, developed their own networks from what they've done. And so, you know, I think it's all about, you know, there's a million ways to get to the same place. And I think it's, it's about like, you know, the best and the best way for an individual to get somewhere. You know, if you're very, like, driven then, you know, maybe you have the personality where you don't have to be in school for it. But if you really thrive on structure and kind of like, you know, slowly learning the ropes of how to do things and being in a, being in that kind of environment, then, then maybe Film School is for you, yeah.

Dave Bullis 8:55
And, you know, that's a very good point to make. And, you know, and again, you know, I know, oh, that's, you know, the trade Parker, Matt Stone, you know, they, they came from almost out of nowhere, because they went to school in Colorado. And, I mean, the school that they went to, they didn't have, like, a very well known film program, at least, to my knowledge. I might be completely wrong, but, but, uh, you know, and they, and, look what Dave did. I actually, the reason I bring those up is bring them up is because I actually am reading a book by their producer for cannibal the musical, which they actually made while they were in college, and he actually talks about where they got the money. It's called, it's called doinkle. I don't know if you've ever the book is called that. I don't know if you never. I don't know if you ever seen cannibal the musical, but I haven't. It's a it's hysterical. And it also, if you like South Park in any way, shape or form, you'll like cannibal the musical. Basically, it's a musical about Albert Packard, who was a real life guy who actually went camp into this expedition deep in Colorado and ended up. You know, eating some people.

Patrick Epino 10:03
I think I know that story. I think I've heard that somewhere in my lifetime. I will look it up. I will, I will look it up. Indeed, is it? So it's a movie musical, or it's actually on, like, live performance,

Dave Bullis 10:25
It's a movie musical, but right now, it's actually coming out now as its own stage production as well.

Patrick Epino 10:30
Oh, sweet. I saw a Book of Mormon, and that was fun, so I will have to check out something about a cannibal. That should probably be even better.

Dave Bullis 10:40
Yeah, a Book of Mormon, I think, is going to play until the Earth goes into the sun.

Patrick Epino 10:45
So, yeah, I think, I think that is probably the best musical I've ever seen in my life. Out of the two musicals I've seen in my life, it was better than cats.

Dave Bullis 10:59
Yeah, it was very good. I'm usually not a musical guy. I'm more like a David Mamet type guy, but even I agree, like that was that was very well done, and it was hilarious, yeah, yeah, yeah. So, you know, just, you know, just to sort of, before we move on to talking about your other projects. When you were in college, you know, create, you know, and you were saying you to get some of the these projects out of you, you know, when you were creating some of these projects for your entire time there at college, you know, did you sort of see what, what you had at your disposal, meaning, like, locations, stuff like that, and then work backwards? Or did you, you know, maybe for, like, your last project, try some a little more ostentatious, and try, or something more ambitious, and try to to do something that was like, you know, come, you know, we'd have to really put, you know, go outreach, you know, reach out to get some stuff that, maybe that I've had before, if you know what I mean?

Patrick Epino 11:57
I I tended more just to kind of see What I had, and then work backwards, you know, I mean, when I was in college, like, I I wanted, I thought about making films, but then it wasn't until after I really got out of college and before film school, and then going to film school, a lot of it was just, you know, like, I remember my thesis film. Like, I think everybody had this, you know, like, this idea of what a thesis film was supposed to be. And it's like, this big, you know, big production. And, you know, you really kind of go for it. You shoot it on, like, real film and all this other stuff. I made mine, like, for 500 bucks, like, on, you know, like, one of these really old, like, one of these Canon digital cameras that came out in the early 2000s you know, I was really of the mindset of just, kind of, like, taking an idea and then just trying to get it out as quickly as as possible. You know, like, as I've, as I've moved on, it's like, oh, man, you see what you can do and what other people can do with with, like, the big, fun tools and stuff, and I'd love, you know, like, Those are awesome. But I think just starting out, it was like, you know, let me, let me just see, let me, like, kind of explore. And then you could be, like, quickly, like, Oh man, that was garbage. And just, you know, throw it away, you know,

Dave Bullis 13:12
Yeah, I know exactly what you mean. You know, when you, when you look back now, you could see a lot of the mistakes that, you know, like, I look back at stuff I've made, night. It's, you know, the mistakes you you can see that mistakes even more than other people, because you know you, I'm sure you know you've shown, when you show things to people, sometimes they don't even notice other things and then, but to you, it's like standing right out in front of, you know what I mean?

Patrick Epino 13:33
Oh yeah, absolutely. I mean. Or you've seen something like 1000 times, you know. And you know, like things that you try to fix, you poured hours into it, and so you can't help but see, like, the flaws. But, I mean, I think that's the beauty of, you know, putting it out there and letting it go finally, because other people can see it. And, you know, most, most people don't notice those things, you know, and they just kind of want, they want, like, a great, entertaining story, something that they that'll engage them. You know, they're not right off the bat trying to like, you know, look for all the fixes and like the and all the places you've screwed up, right? That's for, that's for later down the road. But, yeah, I think lost my train of thought. Sorry,

Dave Bullis 14:22
It appens all the time on this podcast.

Patrick Epino 14:25
I've done that on camera lots of times,

Dave Bullis 14:30
so you know. So you know now that you know just, I want to just sort of move on and talk about some of your other projects, you know, and particularly automation bad guys. Now I wanted to ask you, you know, how did you just starting at the beginning? And the beginning is the script, obviously. So I wanted to ask you, how did this script, or this, actually, I should say, this concept, idea, come about?

Patrick Epino 14:54
Well, the concept, so, like, like I mentioned me and my friend Steve, had this, have this YouTube channel. National Film Society, and, like, a month into it, we made this video called, excuse me. Called, We made this video called Awesome Asian bad guys, where we just talked about our favorite Asian villains from movies and TV that we grew up watching in the 80s and 90s. And, you know, you we realized that, like, you know, the This is, like a thing in movies, right? Like, there's always, like, an Asian dude who's a bad guy who's like, he's like, you know, badass. He can fight. He can shoot guns. He can, like, cut you up with swords and everything. And he doesn't say much, if anything at all. And then he just dies, you know, he gets killed by the hero in some really just egregious way, you know, like, like, getting blown up by an exploding tip arrow in Rambo two or or, like, getting killed by an ice cream cone or something, you know. And, and we were just like, oh, this is kind of fun. We made this two minute video. And at the end, we were like, it would be awesome if, if somebody made something with these guys, like The Expendables, but instead of, like, old action heroes, old Asian villains, you know, Asian bad guys. And we kind of just threw it out there. It was, like, just something to wrap up the video. And then, you know, we got some good responses from it. And people were like, Oh yeah, that's a good idea. And then all of a sudden, we're like, you know, when we decided, like, oh, let's make something, we're like, let's make this, you know? And so we, Steve and I, reached out to some friends and supporters and stuff. We pulled on a few producers, this guy, Milton, Lou, Diana Williams, Phil Yu and Milton was our writer, and we decided to kickstart the thing. And it was kind of like a different process, because we didn't have a script, we had like a concept, and then we just, like, made a Kickstarter video. And and Phil our producer, he Our executive producer. He has like, this really popular Asian pop culture blog called Angry Asian Man. And, you know, once he got kind of, like, on board, it was a lot easier to to get people to, like, buy in, and that we, you know, that Steve and I weren't just like these, you know, crazy lunatics who had this ridiculous idea. And we did a Kickstarter. We raised 54 grand like it in October of 2012 we shot in 2013 screened it around 2014 and now it's out.

Dave Bullis 17:30
And you know, that is an awesome story. I want to you know how everything sort of came together? You know, I actually have heard of that blog, by the way, the Angry Asian Man and I didn't understand if that was like, if he was serious, or if he was like, this is sort of like a parody account. So could you, is it, is he, is he serious? Patrick, or is this like a is like a parody account?

Patrick Epino 17:55
Phil Yu is not that angry of a person. He's had this blog for a long time, and it's, it's not a parody at all. But, like, the name is just like, you know, it's a pop culture blog, and he talks about, you know, things that are important to like, you know, Asian Americans, whether it's like, political things, like, you know, current events or entertainment type stuff like, those are all things that kind of like, cover the scope of his interests and everything, like he has a film background, like a journalism background, and so it's just all kind of combines in one place. So he's not necessarily angry. It's just the moniker, I believe, that he came up with. And a lot of people think like, oh, man, this guy's just what's this guy mad about? But he's not really that angry. He's a good dude. Very good dude.

Dave Bullis 18:43
Okay, that's good to know, because I was wondering if you know, maybe he screams all his blogs or something, or whatever.

Patrick Epino 18:49
No, no, not at all. Not at all.

Dave Bullis 18:54
Okay, well, you know, off to check out a site then sometime. So, you know, just to sort of take a step back, talk about crowdfunding, awesome Asian bad guys. You know, I wanted to ask you, how did you put together your whole campaign? I mean, that's sort of like the million dollar question, right? Because everyone always wants to know, what was the secret sauce of a successful of a successful campaign. So, you know, could you give us the, you know, a little you know, any tips or any insight to your successful campaign?

Patrick Epino 19:21
Sure. I think a lot of it was just putting, putting a lot of the Kickstarter right, like it always starts strong, and then there's, like, those weeks where it's just flat and and, and then maybe, if you're lucky, like you, you finish off and you and you get your goal. But during those weeks, they were stressful, because what you really don't want is to, like, you know, no one wants to, like, kind of fail in public, right? And because you also, like, tell everyone you know you're doing this, then all of a sudden, if it kind of goes kaput, then you're like, can't really, you know, ignore that that happened. But, you know, a lot of it was just constantly an outreach, you know, creating content, whether they were graphics or videos. We did a lot of like these web a thons, where we would do things like, you know, take, take shots of alcohol for money. If people pledged during that span, we would sing songs, just Goofy, Goofy stuff. And, you know, people, and also, we brought, like, you know, some of our cast on, because a lot of the people that were into that were part of that. A lot of our backers were like, you know, super stoked to see some of the people that were in and taking part of the project. And I think a lot of it also helped that, you know, Steve and I had been making YouTube videos for about a year at that point, and just kind of like the shameless self promotion of getting people to try to, like, watch our videos. And also, you know, it kind of melded, well, you know what? I mean, it was, like, it just, it didn't miss a beat, but it just kind of ramped up a little bit more. And, you know, it helped, like, having, again, like, like a big, like a big team, a strong team, constantly pushing because, you know, people know is what, I know, what it's like when it's just kind of, you hustling an idea, but when you have, like a team, it's, it's a it's way more, way more effective.

Dave Bullis 21:33
Yeah, I couldn't agree more. You know, I've done crowdfunding myself, and the first two times were in 2009 and that's when Kickstarter wasn't around. Then it was just Indiegogo, right? And believe me, it was like, the question I had to answer every single time was, what is crowdfunding? And the second question is, what's Indiegogo?

Patrick Epino 21:57
Right! Right. Like, is this? Is this legal? You know, is this. Why are you asking for money? You know what I mean? Who does that, right? But now, now, everybody does it. And you know, you get all the Kickstarter like, posts and emails on Facebook and stuff.

Dave Bullis 22:12
Yeah, that's how you know when you're you're in the film industry now, is your entire timeline. And Twitter timelines are just nothing but Kickstarters and all sorts of other stuff. And, you know, I sometimes I'm just like, my god, you know, I open up my Twitter on my phone, I'm like, Geez, it's just, you know nothing. But you know, new film projects from, you know, really gets me to Patrick is when they don't even introduce themselves, like, I meet random people all the time on Twitter, and they don't even introduce themselves or say, Hey, Dave, what's going on. They just go right into, hey, I need money. Give me now. And you're like, What the hell?

Patrick Epino 22:48
Right! Right! Because we're already at a point, man, we're like, everybody's so, so inundated with those right that, like that. You know, there's kind of a craft to it, right? Because you really have to get through people's filters at a certain point. You know, there's like, there's like, a little bit of a, you know, sometimes with different people at different times, crowdfunding, like fatigue, you know, and it's, it's, I don't know, like, I haven't done a crowdfunding, you know, campaign in a while, or, or helped with one. So I don't know if it's like tougher now than it was a few years ago, because it's more popular now, but there's just so many more of them. So I don't know it's, it's, it'll be interesting if anyone have to do one again.

Dave Bullis 23:33
Yeah, you know, a lot of I want to word this correctly. I think a lot of people have sort of seen this and seen other people do it, and they said, like, hey, that seems easy. And then they get into it, and it's like, Oh, my God, this is a full time job. So not only do I have to work my other full time job, I got to come home and do this full time job. And, you know, I've seen so many crowdfunding campaigns that have crashed and burned, and immediately that person's back up on Twitter or Facebook. Crowdfunding doesn't work. This thing's already,

Patrick Epino 24:08
yeah, I've seen some things, and it's one of those things too, right? Because, like, if you've done one and you put the work in, like, when someone else is like, okay, it's so easy, you know, they it seems like they're just kind of like, they believe it's always just to put it up, do a little video on your computer and ask for money, and then, like, it'll come, you know, like, I've seen people do things and like, I'm like, you know, are you serious? You know? Like, you know, there's great projects, but then sometimes you get a couple, like, the ones I think you're referring to, or maybe you've seen before, where they just don't understand, like, they're not like, you know, that there's, there's something, there's a give and take, you know, and I mean, there's an effort that has to be made. You actually have to see that effort right for me to care about what it is that you're doing. Like, I've seen people who, who will, like, you know, do a. A, I'm not going to talk about it. Might come up with somebody else, but, but you know what I'm saying? It's like, when they don't put the effort in, you're just like, oh, you know what? Not, I'm not even watching this.

Dave Bullis 25:18
Yeah, that's exactly right, you know? And it's some some of the things that I've seen on some of these crowdfunding campaigns, whether it's, you know, they don't have a video, or I look at their perks, and it's like, you know, hey, $10 get you a thank you tweet. $50 get you a postcard or something. I'm like, What the hell is this like? Who created this like, as, like, a thank you tweet is just, should be anyway, that should just be common courtesy, you know. And it's just some of this stuff, and then, you know, it's just eventually, you know, that's why I anyone who ever comes to me privately and just asks for any help, like, I've given some people help before, and I'm always like, look, networking is the first thing, and then sales is like the second thing. Because what I mean by that is you have to have a if you have a list of people that you know and have talked to, they're more open to hear your sales pitch than some random stranger who you know, who you've never met before?

Patrick Epino 26:21
Yeah, absolutely, absolutely, yeah. And I've seen some of those, some of those campaigns where the where the perks or rewards or whatever, it's like, Oh, for 10 grand, like you get a credit, and you can visit the set flight not included, you know, I mean, it's like, these random, random things, and it's like, really, are you really that kind of, like, full of your your the lack of perspective, you know what I mean sometimes. And it's like, I don't mean to sound like a, like a crotchety old man, but like, I'm like, like, come on.

Dave Bullis 26:56
No, no, you got to be the crotch old man sometimes. So you got to be like, you damn kids get off my lawn. But trust me, I'm that way sometimes, too, Patrick, I'm just, you know, after you get hit up with so many crowdfunding campaigns, you're just like, Look, guys, this is how you're screwing up, and this is how you're doing it. You know what? I mean? Yeah, exactly. Oh man. And, but, you know, and I'm glad you guys were successful, you know, as a side note, I actually saw your project, and I did not remind myself to contribute, because I would have, obviously, I'm a huge Asian movie fan, and obviously I would have contributed to this, but I just completely forgot to remind myself to contribute. So the next one, Patrick, I'll owe you one. Okay, awesome. So we'll make a note of that. You put that in the bank, and then, you know, sometimes you can, you know, charge me 10 grand to come to the set, not included, right?

Patrick Epino 27:50
Lodging not provided, right?

Dave Bullis 27:52
I'll just drive there and sleep in my car.

Patrick Epino 27:55
Exactly, exactly.

Dave Bullis 27:57
So, you know. So you know, I want now that you, know, we're funded and everything you know, in this whole process of creating awesome Asian bad guys, you know, where, where abouts, did you actually reach out for casting? I mean, I know you have some pretty cool actors involved in here, so, you know, how did you go about reaching out to all of them?

Patrick Epino 28:15
Um, well, we'd actually made a couple YouTube videos with Randall Park and Aaron Takahashi. And, you know, the Asian American, like, entertainment community is pretty, pretty a lot of people know each other, you know, because they all kind of run into run in the same crowds. And like, you know, a lot of people go out for the same stuff, you know. So a lot of folks knew each other. And I think, like, for us, it was kind of like going after, going to one person, then the next and the next and again, like, like, like, I've said having, having a strong team and having Phil on board was was important, because, in all honesty, like, it gave us more legitimacy. And, you know, people had seen some more videos, and that was helpful too, because it was like, Who are these clowns? And then they would kind of be like, Oh, let me click on this link that you sent me and see what. And they're like, Oh, okay. They don't seem like complete idiots, you know. So now they, I think it was a process of just going, like after one person and getting like them to buy in, and then the next person, then it's like kind of a snowball effect. And, you know, the whole, the whole time, it was a big had, like a big family vibe to it, you know, on set during the table read, before we shot everything, it was, it was, it was, it was very cool.

Dave Bullis 29:36
And that, you know, that's great when you can actually get that synergetic effect for the for the cast, and, I mean, and that's awesome, too. Again, you know, back to network, we were just talking about that, you know. And that's, that's amazing. You were able to, you know, to reach out to them. So, so, you know, I don't want to say easily, but, you know, you I guess you could say, had less obstacles, let's say, to reach out to some of these people, you know.

Patrick Epino 30:07
Yeah. Yeah, there was a different path, you know, like, because I guess in the traditional sense, it's like, oh, you write a script and like, oh, you go to some actors. Maybe you have to go through their agents. Or maybe, like, if you know somebody who knows them, you kind of, like, ask them to to talk to you, or, like, ask for contact info, you know. So again, like, I think just by having made, like, you know, so many videos, and being out there and and it was, it was definitely it was definitely positive, is definitely helpful, would have been a lot harder if we were more anonymous, and we're just kind of, like trying to reach people in a more indirect way. So I think that was, yeah, that was, that was hugely helpful. We'd probably still be trying to get cast if, if we hadn't made all those YouTube videos, we'd still be doing it now,

Dave Bullis 31:01
And, you know, that's a great point to make. And if there's one thing that I would definitely take away from from that, it is you. You guys really had a built in audience. But also, to add to that, that you which means you guys really had the pre launch lockdown, meaning that you had, you know, I always say a three month lead time, at least for a project. That way you can just it's talking about it to people. It's building up an email list, it's building up a Twitter list, it's building up all that good stuff. And then when you finally do launch the thing, it's not a surprise to everyone. Some people will always be a surprise to but you know, at least, you know, your core group there will not be a surprise,

Patrick Epino 31:44
Right, right! We were, we were already kind of out there, and we did. We'd been talking about the project, and we shooting videos to update everybody and keeping like, you know, I mean, that's, that's a huge load of work, you know what I mean, to keep churning out, like, the the content, and just keeping in touch with everyone who is like generous enough to support us and to believe in what it was we were trying to do.

Dave Bullis 32:08
So, you know now that you, you had the script and you had everything casted at this point, you know, when it was the first you know, if we could go to the first day of filming, you know, I know that you and Steven actually co directed this. So, you know, how, how did that directing style works? I know sometimes, you know, we could sometimes, you know, you could see things white. He could see things as black. So, you know, how did you guys work together co directing this?

Patrick Epino 32:40
It was terrible. I hate that dude. Now. It went, it went well, I mean, we've been working together for by the time we shot, I believe we've been working together for almost two years. And, you know, we developed a good shorthand of how we of how we do things, and we, we talked about that actually, ahead of time, because we also know, like, it's, it's difficult to have two, you know, the two headed dragons sometimes. And, you know, a lot of it was just kind of talking about, like, you know, maybe one of us would focus on something on one day, and then maybe we would, like, kind of just switch off. You know what I mean, I want to do this, you know, I want to do that scene, something you just kind of work out ahead of time. Because, I guess, you know, like is, you hear enough stories and it's like, oh, we should actually, you know, address this and tackle this and prepare ourselves for, like, you know, any, anything that might come up. And I think, you know, it's just it was helpful, you know, we were good friends and we work together. Well, we have, you know, we're very similar, but like, you know, also very different, you know, we we work hard and we love what we do. But, like, you know, he's, he's, he's, he's his own person. I'm my own person. But it's just one of those things, like, if, if we hadn't again, like, I keep mentioning, like, the two years of working together and building up this body of work, but, man, you put those like hours in and all of a sudden it just, it just kind of, you know, comes along, not necessarily seamlessly, but it's, it's a much, much smoother ride.

Dave Bullis 34:20
Now, just to ask a stupid question, but how much did you storyboard?

Patrick Epino 34:26
We didn't. We did like we did. We didn't. What do you guys? We did like overhead maps, you know, for with our cinematographer Nasser and we, we thought of storyboarding, but it was just quick, quick and dirty storyboards, you know, like stick figures, and just when we needed to, we were just trying to map out, like camera moves and just blocking and stuff like that.

Dave Bullis 34:54
Okay. I mean, you know, since you and Steven work together so much, I'm sure. Were, you know, a lot of that was, you know, already figured out. You know, you had a lot of, I'm sure you guys had all your notes you work with the DP, and, you know, you were able to you since you were able to work together so much beforehand, I'm sure, you know, wasn't such a shock. You know what I mean?

Patrick Epino 35:13
Yeah, yeah. I mean, you know, like, I don't think we storyboarded that much, but yeah, I mean, it was, it was a question of just like, you know, getting the coverage we wanted. And you know, we knew that, even we knew that we couldn't, like, do crazy, crazy shots, you know. And so we were just like, Okay, we're going to be in this place. We scouted the location, we looked at how we were going to make it appear to be something else. And then we would set things up, and then we would just kind of like, get our shot list from that.

Dave Bullis 35:43
Okay, yeah, and you know that that's, you know, you over again, you know, going back to you, you guys able to work together so much, but, and which is good, you know? I mean, sometimes, you know, I have to storyboard like a madman. And you know it's, it's, I don't know it's, it's just, it comes down to whatever I think you're most comfortable with. Because sometimes I've worked with, like, more experience. Like, one thing I've learned on film sets is always get a experienced dp and some, some dps are like, Don't worry, Dave, I know what a medium shot is going to look like. You know it's

Patrick Epino 36:17
Right, right! Yeah. I mean, you know, like, I all storyboard things where, like, you know, it's, it's getting a little bit more complex, you know, I'll storyboard like a sequence if it needs to be storyboarded. I mean, like, like, fight scenes, you know, sometimes need to be storyboarded. And that whole, that whole like, experience was, like, completely new to me. And so that was, that was a Yeah. That was kind of, that was a trip, yeah.

Dave Bullis 36:45
And, you know, I mean doing some fight scenes, I always, I always left it up to my fight center tire folks. I did a fight sequence like that a couple years ago, and for this film project we did, and I ended up like we were choreographing this thing for way too long, and then, you know, it's one of those times where, just like, literally days got away with you, away from you so quickly. And, yeah, I mean, and as, you know, as as most things do a film, so, right? So, you know, I wanted to ask you, you know, in casting awesome Asian bad guys, I meant to ask you, this, was there anyone you tried to get, but you couldn't get?

Patrick Epino 37:22
Oh yeah. I mean, they're like, there's,

Dave Bullis 37:25
Can I guess? Can I guess? Can I guess one of them? Yes, go for it was one of them, James Hong?

Patrick Epino 37:32
Oh yeah, absolutely. Man, absolutely James Hong, like a lot of people that we know, know him, and so I always joked around that, like we asked him four times if he would do it, if he would be part of awesome Asian bad guys, and four times he turned us down. And I kept joking that we kept asking him because he's so old, I thought he would forget and say yes, but, but now he's a really sweet, sweet, sweet guy, very, very, like, good dude. He was shooting a movie at that point, so he, you know, like, at a certain point, we're just like, Okay, it's not gonna work. Like, maybe next time, you know, and, but he's rad, you know, we want, definitely wanted, you know, low pan, you know. I mean, come on, big trouble of China is one of the all time greats,

Dave Bullis 38:23
Favorite movie of all time

Patrick Epino 38:24
Yeah, and so, I think, yeah, he was, he was super cool. I think it was shooting like, rip RIPD or something. And, yeah, he just, he just couldn't, couldn't make it. But we also wanted bolo. Do you know? Do you remember that guy? Oh yeah, from sport and yeah, bull you Exactly, yeah, yeah. We wanted him. And it's kind of funny, like we were searching for him, you know, because it's like people knew him, or knew where he was, and there was like he, apparently, he works out at like, a gym, I guess, relatively close to where Steve lives. And so the idea was that Steve was going to go to the gym and try to, like, solicit him for for awesome Asian bad guys ask him for you would want to do it. But it never happened like, I think he probably would have gotten his neck snapped in half, but it was he definitely was something that we that we were hoping to get as well.

Dave Bullis 39:31
You know, that was funny. That's actually the first two guys. That came to my mind was James Hong. Number two was bolo. Number three was going to be Gerald Okamura,

Patrick Epino 39:41
Yeah, Gerald, we know him. We've met him. He's come he's a, he's a very good dude. He lives down here, out here in LA and, yeah, like he's, he's awesome. I mean, would, would love to get him for the next one.

Dave Bullis 40:05
Cool so, you know, some point down the line, would you ever do a sequel?

Patrick Epino 40:11
Yeah, yeah. I mean, would love to man, like, in all honesty, it's like, you know what? As we worked on this, it was like, oh, you know, we love to make like, like, because there's so many bad guys, right? And there's so many things you could do with it. We had an intern who made like, went through IMDb and made list of bad guys, and it was like, Man, I don't even know who these people are, you know, there's like, non stop, you know, and, and, yeah, I mean, would love to make a sequel. And would also just kind of love to, like, play off of like the Marvel universe, in the sense, and create, like, our own awesome Asian bad guy universe where it's like, and even like, you know, awesome Asian bad girls like, because there's also like, you know, like Lucy Liu, like Maggie Q, like, just, there's tons of bad girls, and so it's like, oh, it's like, you could be Avengers and Guardians of the Galaxy type thing, you know, and then have them meet in some, like, huge, you know, epic Asian badness movie or something. And, yeah, definitely something that we want to explore and keep it moving forward.

Dave Bullis 41:23
Yeah, you know, that would be a good idea. Awesome. Asian bad girls. You could do like, you know, there's Go, go. You worry from Kill Bill. I forget her name, but tell my head, but, but that, but that. You know, when you do make a sequel, let me know, because I think that'd be awesome, though, from what I've heard, by the way, bolo is apparently just an absolute awesome guy.

Patrick Epino 41:44
Oh yeah, wow. Um, how did you hear that?

Dave Bullis 41:49
Just from people working on film sets that have awesome why did you hear something else?

Patrick Epino 41:55
No, no. Oh my. My silence betrayed me. No, no, no, no. Because I think I just have this vision of who he is, right? I have this vision of him from the movies I watched as a kid, and have this which led to the vision of, you know, saying to Steve, hey, maybe you shouldn't go to the gym. He might kill you. Don't ask him if he needs a spotter, you know. But yeah, I'm sure, you know, tight knit community. And, like, I'm sure he's a good dude. Everybody here know everybody here seems to know everybody else. And it's like, Oh, do you know this person? Okay, got it?

Dave Bullis 42:33
Yeah, I'm very used to, like, growing up my teens, I did Kung Fu and, like, I met, like, a lot of the old school kung fu guys. Like, I mean, old school where, like, you know, you have guys over here, women over here, you don't get a water break, you don't talk during class unless you absolutely spoken to. So I'm, like, used to the old, strong fisted, iron fisted kung fu master type deal. So maybe those guys I knew who work with fellow were kind of that way too, you know, then they did martial arts from when they were before they could even walk, you know. So, you know, maybe that's maybe, that is maybe you did make a good idea, but not having Steve Cohen, it's like, Mr. Young, can I talk to you about, you know,

Patrick Epino 43:26
It would have made for a good YouTube video if he got his, got his, got his ass kicked. But, you know,

Dave Bullis 43:34
I mean, the man has fought Bruce Lee.

Patrick Epino 43:36
So I know, I know that's that's impressive. I led beyond words how impressive that is.

Dave Bullis 43:46
You know, I wanted to ask you too, you know, what was, you know, the hardest part of filming, automation, bad guys, you know, was there any particular day that was particularly hard or had just an absolute obstacle you guys had to overcome?

Patrick Epino 44:01
Yeah, I mean, I think, like, there were, you know, just a couple things, because we shot it in like, seven and a half eight days. I think shooting some of the fight sequences took some time, because it was like, you know, those always take time. And, you know, also adjusting to, like, people's schedules, you know, to be honest, like a lot of you know, like, we raised 54 grand on Kickstarter. A lot of times we a lot of times, like, our, some of our actors, you know, they had other, like, other commitments come would come up. And that was we understood that. We knew that was going to happen, because these guys are talented and constantly working, and it's not like we were paying them much, if anything, no, and, and so they, you know, part of it was like writing around their absences. You know, our our producer, writer, Milton Lou he, you know, he would, kind of, he would find out that. Oh, so and so couldn't make it the next day, so we'd have to kind of write, he'd have to write around them and, you know, put them somewhere else and give them a reason why they're not going to be in the main, you know, in this particular scene anymore, you know. And I think that, to me, is always, like difficult, especially when you're on set, you know, doing the producing stuff, and then you have to figure that stuff out, like, like, during, like, during like, you know, there's some downtime or overnight, on your own time,

Dave Bullis 45:30
Yeah, and, and, you know, that's, that's one of the things, you know, I always say is producing is a skill of in itself. You know, a lot of times, I mean, and this is, this can be even, you know, sort of parallel to crowdfunding, people will see other people do it, and it's just sort of like, oh, anyone can do it. And then suddenly it's like, Oh, my God, it's all this, and you just want to and, you know, then, you know, those people usually go, I'm so sorry. I know this was all this entailed,

Patrick Epino 45:58
Right, right! It's like, you know, like, right? The typical questioner, like, what does a producer do? I mean, like, on a set like this, everything, like, that's, that's just how it works, you know? And it's, it's not for the not for the faint hearted, for sure.

Dave Bullis 46:17
Yeah, absolutely. And, you know, I wanted to ask you to Patrick, you know, what's next for you, and and, and Stephen,

Patrick Epino 46:28
Well, we were focusing a lot on just getting this out. And, you know, like getting it out, we worked with a company called film buff out in New York to get awesome Asian bad guys out on on digital VOD platforms like iTunes and Amazon, Xbox, and now it's like, you know, we're still pushing it. And, like I said, for me, it's, you know, I really think it's time now to, like, start thinking about the ideas of moving it towards, like a sequel or an awesome agent Bad Girls version, and what we could actually turn this, turn this into and really have some fun with it. And, you know, there's, there's some other ideas to kick around as well, but I think those are things that that are kind of at the top of the priority list.

Dave Bullis 47:16
Okay, very cool, you know, you know, in closing, Patrick, you know, we've been talking for about, you know, 40 minutes now, is there anything you know that we haven't discussed, or anything I can cover that you would have like to say in closing?

Patrick Epino 47:32
I don't think so. I don't think so. No, no, no. Man, like, sorry. Like, end of, end of a Monday, work day. Think you covered a lot of stuff, just like, you know, I guess I could talk about where people can get it.

Dave Bullis 47:57
That's actually my next question.

Patrick Epino 48:00
Okay, and scene,

Dave Bullis 48:01
So, Patrick, what people find Awesome Asian Bad Guys online.

Patrick Epino 48:05
They can get it on our website, awesomeasianbadguys.com where you can also get, like, the deluxe version. And like, you know, some, some cool T shirts, like bad guys, T shirts, bad girls T shirts there. And you can also get it on iTunes, Amazon, Instant Video, Xbox and Google Play and maybe voodoo. Is it voodoo or voodoo? I think it's voodoo, Voodoo, right? So, you know, check it out there, and you know, share it with your friends and tell your friends

Dave Bullis 48:37
And where people find you at, specifically online, Patrick?

Patrick Epino 48:40
They can find me on Twitter at Patrick Epino,

Dave Bullis 48:46
Awesome. And you have a website or anything?

Patrick Epino 48:48
Yeah, it's awesomeasianbadguys.com, which actually is also nationalfilmsociety.com, it forwards so you can check us out there.

Dave Bullis 48:58
Very cool. And everyone, by the way, I will link to all that good stuff in the show notes, like I always do. So it's very easy to find all that stuff and just click on it, and you can, you know, talk to Patrick and and check out awesome Asian bad guys. And that was a joke, by the way, Patrick, that was a big series.

Patrick Epino 49:19
I got so much money for crowdfunding campaign.

Dave Bullis 49:23
It's, I just actually what we were talking somebody like, my phone went off. It's on silent. But I looked over and it's just like, Hi, Dave, check out my campaign. Like, Lou, that's all it says. I'm like, Who is this person? It's, I swear, man, it's becoming like, more and more prevalent.

Patrick Epino 49:41
Yeah, yeah. Well, you know, it's the name of the game. I guess forward me that guy, I'm gonna give him some money. Now, there you go.

Dave Bullis 49:50
We've, we have cracked the code of crowdfunding right here,

Patrick Epino 49:55
Exactly.

Dave Bullis 49:56
Patrick, I wish you the best of luck, and again, when you. Uh, make Awesome Asian Bad Guys part two, please, please give me a heads up about that

Patrick Epino 50:30
definitely will Dave, thank you so much for for having me

Dave Bullis 50:30
Anytime, my friend, anytime. Uh, Patrick. I wish you the best and have a good night. Buddy.

Patrick Epino 50:40
You too.

Dave Bullis 50:41
Take care, buddy.

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BPS 464: How to Turn a Short Film Into a Film Career with Jennifer & Kevin Sluder

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Alex Ferrari 0:00
Enjoy today's episode with guest host Dave Bullis.

Dave Bullis 0:00
On this week's show. Speaking of which, we have two great guests. They're a husband and wife team who were, who were both from North Carolina, and now they both live out in Los Angeles. They started their own film production company called sunshine boy productions in 2015 and even before that, the the husband was a was a Nicole fellowship semi finalist, a two time script pipeline top 20 finalist, a tracking board recommend. He's won a ton of other screenwriting competitions. And they, they went out to LA and they started to, you know, produce their own films. And they, they, they finally, now are going to produce their own film, which is called heartless, which we're going to talk about in the show. And we talk about all these different things, about putting together packages, about attracting investors, about how you do all this other stuff. And, you know, their husband and wife team work together. Do they kill each other or they plot in each other's you know, they plot each other's demise like, almost like a movie. We're gonna talk about all that good stuff on this week's episode of the podcast with guests Jennifer and Kevin Sluder, yeah, I'm in Philly. I think it's like 20 degrees outside right now.

Kevin Sluder 0:00
Yeah, because I wore from that Super Bowl Championship. So I'll carry you through the long cold winter man.

Dave Bullis 0:00
Yeah, the fires of the city burning down are kind of out by now.

Kevin Sluder 0:00
Yeah, no doubt

Dave Bullis 0:00
When, when they had gone that when they won the Super Bowl, the people were actually messaging me like, you're not out in that, are you? And I was like, No, I know way better than that. I said that people out in that were just either they knew, didn't know any better, or they were so plaster they didn't know where they were, because it was unbelievable, because, like, I have friends and they were posting videos on their Facebooks, like people were out in the street firing their guns and stuff and like that.

Kevin Sluder 0:46
Yeah, we had that back when the Lakers won the the NBA Finals, and we were out in a bar, and, man, there was this energy, because everybody knew they were going to win, and then they did win. And I just turned to Jim. I was like, we need to go home. Let's the game is cool, but let's go home. Let's go home, because we were on Hollywood boulevards. There's a little bit of a drop. So I was like, All right, let's book it now,

Jennifer Sluder 4:04
And we made it home safely.

Kevin Sluder 4:05
Yeah, we did. But yeah,

Dave Bullis 4:08
That's smart. That's very smart. Yeah, yeah. Seriously, so you gotta be some of these crowds, man. People get so excited. So I Joe, just to get started, you know, I know you both went to the University of North Carolina, North Carolina Chapel Hill, and I just wanted to ask, did, did you guys actually meet while you were both attending the school?

Kevin Sluder 4:31
Yeah, yeah. We met sophomore year, and then we started dating. Junior year finally wore down and she said, Yes, and we went out and yeah, the rest is history. Got married five years after that, and we've been together since then, 20 years of marriage and 25 years of everything else.

Dave Bullis 4:51
Well, the reason I ask is I saw that you both went to the same college, and I figured, well, either they met on set or they met at college. I. Uh, you know, so, so I figured I had a 50-50, shot, yeah,

Jennifer Sluder 5:04
Yeah, makes sense.

Dave Bullis 5:06
So we know, what were some of the things that you actually took away from? I know, you know, going to film school, or going to college in general, something I talk about a lot on this podcast. But you know, while we're on the topic, you know, what were some of the things that you both took away from? It your time in college,

Kevin Sluder 5:21
On the film school side it was interesting because North Carolina didn't have a straight on film degree, kind of like, like USC and schools like that. But I took away a lot of film theory. There weren't a lot of practical applications. They were like editing classes, and I took a directing class, took an acting class, took few screenwriting classes. But it wasn't kind of a hands on make a film, kind of film school that you have at AFI and USC and UCLA out here. I took away like a knowledge about, you know, why films are made, and what they're trying to say, and I think that's kind of stood up over time, as well as the writing experience. But it was a cool experience. It was actually a radio, television, motion pictures degree. So I got a wide range of education,

Jennifer Sluder 6:08
Yeah, and my education there actually wasn't in film. A lot of people who know me in my filmmaking capacity are not aware that actually my day job is pediatrician. So I went to college and medical school at UNC, and met Kevin and undergrad. But I did have a love of film at that time. We both took movie criticism classes together, and there's a funny story, because our first movie date that we took at the Kevin took me to,

Kevin Sluder 6:35
This might be one of those things that we should stay away from, that

Jennifer Sluder 6:41
The first one he took me to at a movie criticism class that we both shared was Clockwork Orange.

Kevin Sluder 6:46
Good job. Yeah, yeah. Well, I mean, it was, it was like a classic, well known film. And I thought, you know, she loves film. I love film. It was Kubrick. You got to see it. It was a Kubrick Scorsese, which was a really cool film theory class when you get to watch Kubrick and Scorsese for a month. But, yeah, that was, that was one I went to and took her eight night. Yeah, good job. Actually, afternoon date. My ta gave me a ton. I mean, yeah, I walked in and the TA was like, oh, so everybody enjoy the film. And Kevin, did your date enjoy the film? I was like, Oh man, it lasted. It lasted.

Dave Bullis 7:27
I was waiting for you to turn to Jennifer and keep going. Well, that was something, all right,

Jennifer Sluder 7:35
Yeah, that kind of happened, but we're over it now.

Dave Bullis 7:39
So Jennifer, were you saying to him, like, so what was going on in that film? Like, why would you take me to see that

Jennifer Sluder 7:46
Clearly, clearly, it's such a romantic story.

Kevin Sluder 7:49
Yeah, yeah, hopefully we've gone to some some more couple friendly films over our 25 years. Yeah, I try to start on a low point, like, and just work my way up from there.

Jennifer Sluder 8:03
I guess it was fate, though, because here we are in Los Angeles, producing varkum. So that kind of kind of makes sense, actually now I think about it, yeah.

Dave Bullis 8:11
And after that, you're like, well, there's, oh, we can go up from here, right? So it's kind of like this ultraviolet film. And you know, it reminds me this whole funny story I had a friend of mine, and he was going on a date with with this girl that he had known for a while, and he didn't know what to he wanted to take her to the movies, and he didn't know what to take her to see. So he, you know, he's looking at what's playing. And the movie Bruno was playing, you know, Bruno?

Kevin Sluder 8:37
Oh yeah. Oh no, yeah, that movie,

Dave Bullis 8:40
And he didn't quite know what it was, so he takes this girl in there and to see it. And right around when they had, like, the the whole where he was showing the people, like his show, man, they had a test audience in that in the film, and they were like, This is awful. What is this crap? Well, the girl was, you know, more on the religious side. And she goes, I can't watch any more of this and the whole get and so he takes her out, out of the theater, right? And he forgot where he parked his car. So he's trying to walk around Philadelphia trying to figure out where he parked his car.

Kevin Sluder 9:14
Oh my god. What about done?

Dave Bullis 9:18
It was just hilarious, because now she's upset already, and now he can't find the car. And he's like, I think I parked it down here, or was it? Oh, am I forgetting? Finally, like, about an hour later, they found the car, and he goes, she never called me again.

Jennifer Sluder 9:34
Oh, my goodness, a long ride home.

Kevin Sluder 9:37
I feel better now, thanks to the steward Dave.

Dave Bullis 9:40
No problem, no problem at all. Kevin, usually my stories help build people up.

Kevin Sluder 9:45
I am feeling much better about myself.

Dave Bullis 9:49
So after you both, you know, graduate from college, you know, when, when is it that you both decide, you know, to take the trip out to Los Angeles.

Kevin Sluder 10:08
It was after her residency in Michigan. She worked in Kalamazoo, Michigan through Michigan State. And we were, we were kind of, we had left North Carolina to go there. And it was, I don't know, I guess that was step one.

Jennifer Sluder 10:23
And, yeah, yeah. Basically he, he went to Michigan with me for we knew no one, and to for me to pursue my dream of Pediatrics. And then when I was on with that, I was like, well, there are kids you can take care of worldwide. Where are we going for you next? And he's like, Los Angeles. I'm like, well, let's do it. So that's kind of how that happened,

Kevin Sluder 10:43
Yeah, so then we hopped in a truck and head out to Beverly.

Dave Bullis 10:47
So you actually drove the whole way there. So what was that like? Because I've had a couple other people I know who have just taken that that trek, and they've driven across the country, you know. So what was that like for the both of you?

Kevin Sluder 11:02
It was cool because we met with family and stuff.

Jennifer Sluder 11:05
Yeah, we met with family in Colorado.

Kevin Sluder 11:08
Yeah, hung out in Denver. Then our brother was living in Vegas at the time. So it was, it was kind of cool because it was going to take the truck, like, four days to get there something. So we had a little time, and we took my car, and, yeah, we, I mean, we rode through the Rockies. And, I mean, I grew up in, you know, North Carolina, with mountains around, but not like the Rockies. So that was amazing. So it was a beautiful drive. It was beautiful drive. And it was cool. And, you know, a little bit of excitement, you know, going out to a new state.

Jennifer Sluder 11:37
Yeah, I was back in the day when you had CD. So he was popping a CD and hit the road. And that was, it was fun. It was a lot of fun.

Dave Bullis 11:44
So that was, that's actually pretty cool. So how long did it take you, like, total, to get out there? Did you actually, like, so, so it sounds like you spaced it out for a while rather than do like, you know, like, a marathon just drive to get there.

Kevin Sluder 11:55
Yeah, we weren't the kind of people that were, like, we got to get a certain number of miles done in a day. We it was, you know, you just riding along, listening to music, and I guess what? 3,3, 4, or five days. We spent a day, maybe day and a half in Denver, and then then day, day and a half in Vegas. And, yeah, but yeah, no, yeah. Might have been a week. I have no idea it was. It was a while back, but we did take our time, and we got to see see parts of the country I'd never seen before. So that was kind of cool.

Dave Bullis 12:23
Yep, that's awesome. So so when you finally get out to LA, did you already have a place to stay, or did you sort of get out there and and have, like somebody to stay with at that point?

Kevin Sluder 12:34
We actually went to Huntington Beach. That's where Jen got her first job. So I do remember having never been to California when we first got there, and we lived only, like, a mile or so from the beach. So we hopped in the car. We didn't have anything in the apartment because the truck wasn't there yet. So as I well, you know nothing here, let's go see the town. And like, Oh, my God, let's go to the beach. And this is in July, yeah. And so we're like, oh, it's, you know, it's all sunny during the day or whatever. And we went down to the beach, and it was probably, like, 58 that we froze our can, I say, asses off. It's always like, All right, cool, cool. We saw the beach. Let's get back in the car. Let's go right.

Jennifer Sluder 13:18
We just moved from sun, from snowy Michigan, and you're like, Oh my gosh. What did we do? But it just gets cold here at night. That's all well, relatively speaking,

Kevin Sluder 13:30
Yeah, it's like, cold, Pacific water, cold.

Dave Bullis 13:32
Yeah, yeah. You leave the nice warm weather, and you're like, Oh my God. What mistake have we made?

Kevin Sluder 13:40
I was used to that East Coast beach water that's, you know, like 90 degrees and being at the North Carolina, South Carolina beaches, so I thought it's gonna be like that. And, oh no, it was not.

Dave Bullis 13:50
It's a two difference between two coasts, right? So when you get out there, and, you know, I know Jennifer, you actually had, you know, one of your first jobs out there. So, Kevin, well, you know, while your wife is, you know, working a full time job, did you start to go into movies, full time and sort of, you know, so you use that as, like a leaping off point.

Kevin Sluder 14:12
It was half on half off. It was temping and riding. But I did, I did quite a bit of writing. We actually, the big decision was made to come out here, because I had a, I had a sci fi spec script, and I thought it was the next greatest thing, and, and here's my ticket and all that sort of stuff. And I think I had that the move to LA with your script, and you'll make it in a couple years, kind of, kind of mindset, not realizing that it takes a bit longer to do that. But yeah, it was, it was, uh, yeah, kind of, kind of half on, half off, and then gradually, over time, it became full time deal for me.

Dave Bullis 14:48
So when you actually came out, you had already written a feature length script, the Sci Fi script you were just talking about. So what you know, did you use, did were you able to use that as like a calling card to get your foot in the door to. It to a couple different places.

Kevin Sluder 15:01
Actually, let me, let me think of which one was it actually, yeah, that one was the one. Now that I think about it, it never, it never moved into production. But it actually did well in Nichols, I think in like, 2006 or 2005 something like that. And, but it never, never picked up, and I'm actually rewriting it now, but so it wasn't necessarily a calling card, but I moved on to other projects from there and kept on writing, writing, writing, writing, and yeah, and different things kind of got picked up at different times and got got interest.

Dave Bullis 15:40
So did you ever were able to sort of use that? And they would say, Hey, Kevin, you know, we like the way you write, you know, could you write something else, you know, maybe for us, something like that.

Kevin Sluder 15:47
It was, it was more the line you get. It was like, wow, I really like the the writing in this, but, you know, it wasn't for us. But you know, would it be okay if we contacted you down the line? And I'm like, Yeah, sure. That'd be great. And then they didn't contact me so, but you know, there's, there's always stories like that with with scripts and writing and yeah, so it's just part of the base, yeah,

Dave Bullis 16:13
Yeah, it definitely is. I thought you were going to tell me, Kev, that they asked you, so what else do you got? And you were like, well, I because I had a friend of mine who had him that happened to him where he got his foot in the door, he had a script, and they actually asked him, What else do you have, or what else you got? And he had nothing else to show him.

Kevin Sluder 16:30
It's like, hey, what's I mean, I did this one. Come on, fun. Yeah, it's generally a plan, when, when, when you're going out with a spec scripts or whatever. You have to answer that question before you go out. That's continually a thing. The one I was saying that I came out here with, and I said, I'm rewriting that one now, you know, that's basically coupled with another sci fi that that actually optioned this week, when I'm pretty happy about that. So that would be the kind of companion there, like, all right, this is cool. What else you got? Well, here you go. So, but it takes time to get you know that enough scripts that you have that option,

Dave Bullis 17:07
Yeah, and also just to put that portfolio together for any writer you know, just to put together, like, even three, you know, solid pieces of work is a challenge in of itself, because you're always wondering you know how to because, I mean, you know whenever, and I'm sure you had this too, because I've it happened to me as well. You know, when you go to start writing screenplays or TV pilots or whatever, you know, you say to yourself, when you're first starting, you're like, Ah, look, I've seen 10,000 TV shows. I've seen 10,000 movies. I know how to write a screenplay. And you kind of start putting this together, and you're like, This is a lot different than I thought it was gonna be. It's a lot different, you know, from, from reverse engineering it, oh, I've seen every episode of, you know, mash, and I'm gonna make a, you know what? I mean, I'm gonna just kind of reverse engineer it, and then actually doing it, you know, from the ground up. So, you know. But so did you ever have what I'm trying to tie in this all together? And did you ever have like, a writing group or anything like that to sort of, you use as, like, a feedback meter, or maybe, or maybe you just give the scripts to like Jennifer. And she was like, Kevin, you, what are you doing here? What is this?

Kevin Sluder 18:08
Why did we come out here? This is horrible. No, actually, I haven't really been a member of a riding group. I did get involved with this online service that actually has a really great screenwriting competition, a script pipeline. And there was a guy there, Dave Klein, he he had a lot to do with with me being too able to elevate ideas and do better, larger budget scripts, and he worked with me on a sci fi script, and he actually worked with me on the one that optioned, and just the tips that he gave me about how to make ideas better and how to make scripts better were really good. So he would kind of be the writing group on the independent front, like the independent horror stuff that I've been doing, and I do have a feature that I'm finishing up with that, you know, I've had people read it. I've had, you know, luckily, I know quite a few talented actors, and they came in and did a script, read and illustrated what needed to what needed to change, what was good, and I rewrote based off of that, but not technically a writing group, but Jen does read my stuff, and she does give notes, but, but, uh, not, not as much as before.

Jennifer Sluder 19:19
Yeah, I'm not sure how helpful it is, because basically, I just put smiley face together. Smiley face.

Kevin Sluder 19:24
That's what I know I really nailed to seeing Dave. It's not get a smiley face. I'm like, yes, yes.

Dave Bullis 19:29
So Jen's not like, busting out like a red pen and being like, crossing out, like,

Kevin Sluder 19:34
Nah, no. It used to be like that. But it's just, it just create attention in the marriage. There's no real need for that. So, yeah, Why don't you love me? Why don't you love my script?

Jennifer Sluder 19:47
I just look for typos and put the stuff I like nowadays. It's pretty nice.

Kevin Sluder 19:51
Yeah, and then smiley faces. It does make you feel good when you get a smiley face at the end.

Dave Bullis 20:06
Yeah, that does sound a lot better than my red pen, my red pen idea, because I used to be that guy who, whenever you would hand me a script to read, I would always bust out the red pen and I would make notes like I wasn't. And then somebody was like, you know how obnoxious you're being by doing this. And I said, I said, I'm sorry. I'm not trying to be obnoxious. I said, it's just to me, it's easier to read on a, you know, it's a, it's one white piece of paper with black font. And I said, it's just easier to read, you know,

Kevin Sluder 20:31
Yeah, but it hurts our feelings. Man, you got we're sensitive writers. Man, we can't take too much. Yeah.

Dave Bullis 20:39
I mean, like, when I used to hand in my stuff, I, you know, I would get all sorts of feedback. And there was one guy who just hated every single thing that I would write. And he, yeah, he would just be, like, he would write stuff to me, like, I don't know what's going on here, you know, he's like, I, you know, or like, he didn't really say some people, and that was him being nice to me. Because some people, he would write things like, I'm bored. And one and one person he wrote on the front of the paper, or, I mean, front of the script, no, and that was it,

Kevin Sluder 21:10
Oh, man. Oh, that's rough. Yeah. I was like, no, go into another line of work. Isn't for you. Yeah?

Dave Bullis 21:18
I was like, man. I thought I thought I was getting a band. I was like, guy, but he was thinking he, he was, he must have either liked me, or at least I like the stuff at some point, because I didn't get that bad, right? So at this point, Kevin, you moved on. He started working with Jose Rivera, and he started working for him, right? And he started because, by the way, I have your bio open, I don't know, just so, you know,

Kevin Sluder 21:45
Jose, yeah, he's a, he's one of the best writers in America. You know, it was a, I was a director of development with the company, so it was kind of trying to get packaging together with one of the scripts that he had written and working on, basically, my job was to make the project look good to potential investors, and then, you know, just kind of having a couple conversations with him, but, yeah, it was, it was job where, you know, we developed projects from those riders, and Donald Harrington was on there too, and that was Just, you know, my job was to make their projects look enticing to investors.

Dave Bullis 22:25
And so, like, you would, like, you know, maybe you would get the book and sort of like, read it over a weekend, and maybe make notes and say, Hey, this would be a good property. And then maybe put together a pitch packet, stuff like that, yeah, yeah.

Kevin Sluder 22:36
With, with the Harrington book, yeah, I read it, and I was like, Hey, I think we should do this. The producer was like, yeah, yeah, I think we should. And then she, she handled the, the optioning of the material and all that. And then, you know, it was, it was my job to find writers for it. So went out to different agencies, got, got recommendations, and, you know, it was just, it was one of those things where just things didn't come in line. And that book Never got, never got off the ground. But you know, it was a, it was a pretty awesome piece of material. So you never know. I left that company, and they may still have it on their have it on their slate, not really sure. But I mean, it would be a pretty, pretty cool, pretty cool movie,

Dave Bullis 23:20
Yeah, because, you know, that's, that's the big thing. Now, right? Everything is pretty much an existing property, and most of the movies you see in theaters now, you know, they're based off a graphic novel, they're based off an existing property, like all these superhero movies, or in this case, are based off of a book, which you see a lot of more movies coming out, you know, where they're already based on something. So you figure something like this would be, you know, like perfect, a perfect project, so to speak. You know what I mean? Like, then, you know, for to make a movie out of it?

Kevin Sluder 23:48
Yeah, actually, not just with superhero movies. We watched the movie, which is really great. It's a horror film called The ritual, and that was based off of a book I would have. I don't know, I thought that was like an original spec idea. But no, that was, that was based off of a book. So, yeah, it's, it's when you have IP, it just, it really helps out with, with the marketing of the film, because you have a built in audience, and the bigger the built in audience, the bigger the film. So, I mean, I get it from that perspective, yeah, yeah.

Dave Bullis 24:16
It's kind of like the the Hunger Games, you know, when What's that, that that series or, and obviously the Harry Potter series. I mean, that series was a goldmine, even before they made it into movies.

Kevin Sluder 24:27
Yeah, I remember when I was in that DOD job. I remember when Twilight got set up and, and I remember talking to my boss, and I was like, oh my god, we need to get a YA property. People are going to be lined up around the block to see this film and and then it just, yeah. It took off even bigger than than I thought it was going to be. But that was kind of, I think this was 2007 or so that I had this job, 2008 around, in that range, and yeah, and it's just kind of grown from there having books being the kind. On a the source for your larger budget movies, and your and your, like, three, four different movies in a series and all that.

Dave Bullis 25:08
Yeah, and because that's something, you know, that's just some of the things I've noticed more and more is that a lot of these things are based off of books, even, like, you know, I was going through all the Best Picture nominees for this year's Academy Awards, and I'm like, you know, which ones are actually based upon, you know, IPS, and which ones are original ideas. And then you got to take it and say, Well, what movies have actually done? Well, in the box office, you know, versus, versus, you know, what they've done. So, you know, the more the IP that you have to back you up. I mean, you know, right now, as we're recording this Black Panther is number one, Black Panthers, you know, intellectual property. And then, and then Jumanji was a remake, and then that was number one. I mean, we can go on and on, but it's like, that seems to be like the thing, you know,

Kevin Sluder 25:47
Yah, pretty much you can get a lot of advertising dollars behind behind an IP as well, because of that built in audience. And I think that that boosts up your sales as well. It's tougher for a spec script, even if it's even if it's something that would have a larger budget, just because you don't have that brand name knowledge. So, yeah, it's a, it's a, it's a tip scale, so to speak, in in, in favor of the the books.

Dave Bullis 26:15
So, you know, as we sort of, you know, continue on with your with your journey, going through, going through. La, you know, at this point you started writing screening full time, and I started doing screening full time, and you were in the cold fellowship finalist. You were on the script pipeline, and then I also saw you were on the 2014 young and hungry list. So when you were on these lists, Kevin, like, at what point? I mean, was there at some point, like, were you getting agents and managers that were coming after you saying, like, Hey, Kevin, you know, you know, are you represented, you know, were they trying to set things up for you in a way, like, meaning that, if you come to them, you know, they had a lot more, they had more contacts that could help you get, you know, something funded,

Kevin Sluder 26:59
Yeah, yeah. The the one that landed me on the young and hungry list, interesting story, yeah, all that happened. It was a tracking board. Recommend. Tracking board is a site, an online site that that basically says what's going on in the industry. I was just looking at it today, and it's all like announcements, so everything from jobs in the industry to reviews of films to announcements of attachments in movies. And you know, Michael Fassbender is starring in this, or he just signed on to do this. So it really keeps you up to date on everything that's going on in the town. And they have contests. They have the launch pad competition for screenplays, and they also have the tracking board recommend, and that one, there's not as many awarded, but I got that in 2014 with a script called the memory sphere. And yeah, I had had a manager, and then the manager handled the taking it out to agents and all that. And, you know, unfortunately, I think the interesting thing with that script is the budget on it wasn't big enough to be one of those. Let's go into the studios and get that size of budget. So it's kind of an in between project. It was too big to be an independent feature, and then it was too small to be a big studio feature, so it was kind of in this, this middle range. And so it got passed on by by the people that read it, and then it was kind of just around, and I got the property back and and wasn't with the manager anymore. So then I started marketing my myself, and that's the one that option this week. So there was a producer that came along and he optioned it so, and I think that's because the budget hasn't changed on it. I just think the marketplace has changed, and you have places like Netflix and Amazon Studios that would take a movie of this size, or even a movie that's bigger than that, and produces. So I think that opens up a lot of avenues for riders that ride in that budget range. And that's very exciting, because there really was unsure whether that film was going to get made, or if I could get interest back in it. And so, so we'll see where it goes. You know, an options, one thing, a sales, another thing.

Dave Bullis 29:19
So, yeah, yeah, you know. And you know, Netflix, since you brought that up, you know, they've been doing a lot more stuff, you know, their own original programming, which is great. And then just down the line, guys, we're talking about it anyway, Apple's coming out with their own original content. And then, you know what I heard, the next big thing is, Kevin, by the way, in original content, but it's going to be creating content for people while they're driving in their autonomous cars.

Jennifer Sluder 29:48
Oh, my God, whoa, wow. I want to go there. Yes.

Kevin Sluder 29:54
So you like you, you you watch a you watch a TV show on your way to work, you're being driven to work. Is that what that is?

Dave Bullis 30:11
And basically, they would be specifically where you could only watch it inside your car, so that that would be the hook of it. So like, if you made a partnership with, like, let's just say dodge or BMW or something. They're only on their channel. We can watch inside the car at first. That would be the thing. I'm sure they probably expand it where you could probably watch it with whatever. But that would be the thing where their programming would just be for people who have their car.

Kevin Sluder 30:41
Oh, man, I just, I just thought of a sci fi movie, Dude, you just like, everybody's riding along in these cars, like, 10 years from now, and everybody's just staring at a screen, but they're being fed like, all this information, and they're being mind control, yeah? My paranoia got the best of me there. It's a cool that's a cool outlet for for product, yeah?

Dave Bullis 31:00
And that is, that sounds like the episode of Black Mirror.

Kevin Sluder 31:04
I did. I've been watching too much black mirror because I went, I went too dark on that. Yeah, it's like, if I stole your thunder there.

Dave Bullis 31:10
Nah, nah. It's all good, because it's kind of like, you know, everyone has their own news channel now. So what? What actually happened? What's the actual news? What's fact? What's not true?

Kevin Sluder 31:20
Yeah, I would need one that was just, just like, tell me good stuff about me, you know, just there to screen. You're good enough, you're smart enough, you can do it today on the job.

Dave Bullis 31:31
That's it. That sounds like, Kevin, hey. That sounds great. You know, to be like, usually, if you watch too much bad news. I mean, they actually did a report on this if you watched, you know, and this is obvious, if you, if you watch too much bad news, you start to have a bleak outlook on everything. You know what I mean. And then suddenly you're kind of like, well, you know, everything sucks,

Kevin Sluder 31:51
Yeah, yeah. Just, yeah, the Facebook timelines, the state that I just went through there. Sometimes I just like, I can't do it. I can't do it. I can't look at anything else. Yeah, a horrible place.

Dave Bullis 32:04
Yeah, that also was part of it, too. Was just the whole, you know, social media aspect of it, where it's like, I can share something, and it doesn't necessarily need to be true. It could be some, some person with an opinion, and they kind of make it look like a news channel. You know what I mean? Like, you know it, you know is your spouse. Does he have a microchip in his brain? You're like, what?

Kevin Sluder 32:25
Scary stuff, man, yeah,

Dave Bullis 32:28
Yeah, it, yeah. So, you know, just going back to you, Kevin, sorry, we're going, I'm going off on, like, this black mirror episode now, but just going back to you.

Kevin Sluder 32:40
Let's pitch it. Let's, let's make it, make it happen man,

Dave Bullis 32:43
Yeah, seriously, right. So, so in 2015 you actually started sunshine boy productions, which I think is a really good idea, because, again, just going back to original content, I think, you know, the more control you have, the better you know. And I've talked to different guests about this, and you know, there's always a different opinion and different varying viewpoints of this. But, you know, I always put I really like that you started your own company, because I started my own company too, just to, just to make, you know, it gives you a little more leeway on things. But so you started, so at one point, did you know you started your first short film play violet for me, and you actually had a director and everything on board. So, you know, what point did you know you wanted to produce something? And then, you know, and then just, sort of, you know, what was that impetus for you to finally say, All right, this is the year I'm just going to produce something

Kevin Sluder 33:32
Tying in with this story from before. Is like, you know, the young and hungry list and the getting the award, and then having a ton of people pass in Hollywood, I was kind of like, Man, I just want to get something on screen. Just want to get something on screen. And my friend Matt Mercer is a talented director, and we were at a we were at a friend's birthday party. Actually, I remember that's where I pitched play violet for me. And I knew nothing about how to produce a film. I had no clue. I'd just been a writer up to that point. And I was like, you know, I didn't know how much it was going to cost. And I didn't know, you know, I knew who I, you know, I knew what the idea was going to be sort of, but I pitched it. And he was like, Well, yeah, let's put it together. And he told me how much it would cost. I was like, Oh, wow. Because you can really put a movie together, a quality movie together for not a lot of money. And so I was like, well, that's worth the investment. And once we had actually shot the film and got everything together, that's when I was kind of like, oh, wow, I guess I'm a producer. Now, you know, I learned how to deal with sag, I learned how to do the paperwork. I learned how to, you know, get people on board to star in the film, and, and then I was like, Oh, wow, I guess, I guess that's producing. I don't know. So after that, because I had the executive producer title on the thing, I was like, well, let's have a company and, you know, form that with Jen and, and the rest is history.

Dave Bullis 34:58
So, Jen, what? Know, did Kevin pitch this to you and say, you know, I want to start my own company, and you and you were kind of like, what are you thinking? What do you go crazy?

Jennifer Sluder 35:09
Actually, I think it was the opposite. I mean, Kevin correct me if I'm wrong. But I was like, we should start a company. Let's do this.

Kevin Sluder 35:15
Because now the truth comes out. Now the truth comes out. It was actually her idea day. But, man, I thought I could fake it.

Jennifer Sluder 35:23
No what happened was again, I was like, Kevin, I knew nothing about filmmaking, and we were on set for play bible of Hermia all day. Basically, I was just like, in awe. I was just taking pictures and just just watching it all unfold, and just just watching just these incredible, talented human beings say the lines that my husband wrote, I was hooked. I was hooked. I love being on set. I love that experience. And after we, you know, went through the festival run, I was like, Well, I think, I think this is really great, and I really like to do more of it, and I want to see more of your work on screen. And so just kind of came about like that. And I was like, I've done some other startup things, other projects for my other work for pediatrics, and so I had a little bit of knowledge, and how did we get things going? And we just looked into starting our small business and just incorporated actually this month. So yeah, so here we are.

Dave Bullis 36:19
So as sort of you've gone along with this, Jennifer, and you became the director of marketing. You know, what some of the challenges that you've seen thus far with, just, you know, marketing, you know, different short films, different movies, you know, just with the current, current social media climate and everything, with the way it is,

Jennifer Sluder 36:36
Um, I guess the biggest challenge for me was just learning how to do it, because I obviously didn't have any background, any training in it, so, but I really love learning new things. So it started out first with web design. I wanted to see if I could make a website. And there's all these wonderful platforms out there. I went, end up going with Squarespace, because they just have these beautiful templates and wonderful customer service, because I knew I was gonna need a lot of help building the first one, and then I just, it. Just went from there, I thought, Well, okay, we've got this, this presence online. What's another way of inexpensive advertising? And it's, it's through social media, and it's, it's readily available, it's free. So then I learned how to, how to manage Twitter, and then, then just worked on the Facebook pages, and then Instagram came after that. So as far as the current social media climate, I think we're kind of far removed from, you know, a lot of the negativity that's that's out there in the current climate, because we're a short film producing company working our way up to features and our our movies don't really have any specific sort of political message or or anything like that. They're all about entertainment, horror, sci fi, Neo Noir. So unfortunately, I've been very far removed. I was, I was concerned, honestly, when I first started on Twitter about what I might experience. And you know, you see all these negative comments on the television screen, whatever you're watching, you'll see some really, really nasty people out there, but I've been pretty far moved from it. We try and keep our messages positive and not respond to the negative stuff. So I think that helps. So I've been pretty fortunate not to have to experience much of that yet.

Dave Bullis 38:21
So you as part of the climate, what I was, what I was actually, I'm sorry, I should have clarified what I was actually referring to. Was just the because everything is a little crowded out nowadays. I know there is trolls and things can get negative, but, you know, there is so many people out there on Twitter now, different filmmakers, everyone has a podcast, you know. So I was just wondering, you know, some of the, you know, how do you get your message out there? I mean, so what are some of the things that you've learned with, you know, how to sort of cut through all the noise?

Jennifer Sluder 38:50
Oh, okay, sorry about that. Um,

Dave Bullis 38:51
No, no, it's my fault. I actually should have been much, much more specific.

Jennifer Sluder 38:54
No, no, that's good. Um, I guess I just sort of let things happen organically. Um, I ended up connecting with some filmmakers on Twitter and just promoting their stuff on our site. And they ended up just promoting some of our stuff. And then I ended up getting, actually, we met Lillian through Twitter. Lillian sue our unit publicist who connected us with you. So I think I just, we just we just sort of put a positive message out there, and I like to tweet stuff about behind the scenes and the stills and just just the beautiful pictures that the wonderful cinematographers we've worked with have created. So just sort of putting that out there and seeing what comes back. We've just been pretty lucky to connect with some people, yeah. So I actually haven't had a real targeted goal, except for specific instances, like when we go to a particular festival, or we have a trailer put out. So I do have a targeted approach for that, but in general, I'm just trying to connect with other filmmakers, and that's sort of worked for us.

Dave Bullis 40:12
So what have you had the most success with in terms of social media? Have you? Have you, you know, have the most success with YouTube or Instagram or Twitter.

Jennifer Sluder 40:20
We haven't paradeinto YouTube yet. I have not had the time, honestly, to get that together. Unfortunately, with my other full time work, that's one of my goals. I think probably we've had the biggest success on Twitter simply because Holly by Le for me, our first film is a noir, and it's such a small genre that has rabid fans, but they're a small, small number of them, so I think that's where I was able to connect with people the most is tweeting about noir, reaching out about noir, talking to people about noir and noir sites. So we ended up getting several reviews based on that that we would not have before, because that was our very first film for for a brand new company. So I feel like that's where I had some success. And I guess the biggest claim to fame is that Oscar Isaac actually ended up watching play violet for me. And that was through boom. That was through

Kevin Sluder 41:14
That was that, yeah, yeah.

Jennifer Sluder 41:16
Actually, I was actually, it was a direct message back and forth between myself and another screenwriter who was working on a project in Texas, and we were just chatting about violet, and he liked it, and he complimented the writing. And I was like, that's so rare. Like, no, people don't compliment the writing. They compliment everything else about a film, but most people don't mention the writing. And I said, Thanks, that's awesome. And I pass it on to Kevin. He's gonna be really happy to hear happy to hear that. And he's like, Oh yeah, yeah, I'm a screenwriter, too. So he started talking about his projects back and forth, and then he's like, Oh yeah, by the way, you know, I grew up with Oscar Isaac, and, you know, he sent me some pictures of them when they grew up. He was like, yeah, he watched it and thought it was cool. I was like, oh my god, that's amazing. Yeah. So that's, that's Twitter. I think has been the biggest support for our phone so far in our in our company.

Dave Bullis 42:05
Yeah, it just goes to show you the power of social media, or the power of Twitter. I should say, I always, I'm a big fan of Twitter. I actually meet most people through Twitter. I met Lillian through Twitter. So it's very, very, you know, it social media. It's all just a tool. You just have to know how to wield it. Yeah. So, you know. And last year, Kevin, just to go back to the entire sunshine boy productions, you know, you actually were, you actually directed your first film, which was heartless, so, so, and you're hitting the festival circuit now, right?

Kevin Sluder 42:38
Yes, yeah. We just had our world premiere last weekend in Oxford, Mississippi, awesome festival. It went great and yeah, couldn't be happier. It's rolling along.

Dave Bullis 42:48
So you know, what will you know? What finally decided? What finally made you decide to sort of go behind the camera and direct your first film?

Kevin Sluder 42:57
I had written a horror feature. And a couple of my friends were like, Hey, you should direct this. And at first I was like, Are you crazy? That's, that's, that's crazy. And then the more I thought about it, I was like, Well, okay, maybe so then I talked to a couple director friends of mine, and they, of course, recommended that I do a short, just to, you know, to see and can, like, build my way up. And then I was, I was just kind of like, All right, well, let's, let's see what we can do. I had the idea for the short I was on another friend's set, and had the idea for the Poe adaptation that I turned into heartless. And, yeah, I just, I guess, as far as, like, just getting getting my feet wet or whatever, I had to, you know, talk to some people and get some suggestions, and then, then I just dove into it, and I'd written the script and people, I guess the biggest thing was, nobody told me, No. Nobody was like, Are you crazy, dude? What's what's going on? It's like, there's no way you can't, you can do this. Everybody was so supportive. And they were like, yeah. And everybody I talked to hopped on board, and you know that that really helped out.

Dave Bullis 44:15
It's kind of like, your network is your net worth,

Kevin Sluder 44:18
Yeah, yeah, really. And I've been very fortunate in having the group around me in Los Angeles, all these just just incredible independent filmmakers. And, yeah, I had help everywhere. So that was, that was very good, especially when you're when you're doing your first, your first directorial effort, it's, it's daunting, but, you know, it can be done. And also have a wonderful wife that, like, calmed me down when I was freaking out, like, you know, a week before we went into shooting. But, you know, it was, it was a really, really great experience.

Dave Bullis 44:55
So what was the biggest obstacle then? Because, you know, this was your first directorial movie, you know. So what was like the biggest obstacle that you faced?

Kevin Sluder 44:59
Well, it's. It's an adaptation of The TellTale Heart by by Poe and I, and I didn't want to way I looked at I was like, if you want to do po Go big or go home. So I put quite a bit of blood and gore into it. And this required, you know, shooting, shooting in a way, and we shot for three days, but shooting in a way that you could do seven effect blood effect sequences in that amount of time. And that was a challenge, just logistically. But I had really great blood experts on on set, and they took care of that. I think the biggest thing was just scheduling and getting 11 pages shot with with these kind of intricate sequences in there. But once again, you said, you know, I had, I had people around me that, you know, my DP had directed films, my gaffer directed films, my grip had directed films. Is like at any given time, I had four or five directors on set. So I had a great network of people that I could talk to and help me through that. So I would say, you know, outside of the blood effects, the biggest challenge was, like, scheduling in a day and making sure that you get the shots and but that that worked out

Dave Bullis 46:07
So, like, you didn't have any actors, no show or anything like that.

Kevin Sluder 46:11
No, not it's cool. It's like you're talking about social media. Is like, I cast the thing entirely through Facebook, and there were people that I knew, Stacey is a good friend, and Wade worked with her on a short that we produced before this, called feeding time, and she was like, she was the one that I wanted for that role, reached out to her, got her Joanna. I had met, you know, several years years earlier, but it never, never really talked to but that was a Facebook message I sent to her and sent her the script, and she signed on. Like, I think the entire casting for the film probably took about 45 minutes. It was just just a series of Facebook messages and people that I had met, and then they read the they read the script, 45 minutes, as far as, like, my part, but yeah, it's so this is kind of like when you have a network and you have people which you can go to, it's really helpful. And then Matt, Matt's in it, and that's like, you know, one of my best friends was like, Hey, dude, want to do it? Yeah, cool. He signed on. So, yeah, no cast problems, no, no deals, no, nothing like that. There. They were awesome to work with, which is really cool as a first time director to not have, you know, any of that kind of conflict. But no, they were awesome, and they were great with working with me and having patience with me, and, yeah, and then it worked out,

Dave Bullis 47:29
Yeah, you definitely dodged a bullet there. Because, I mean, we've all heard horror stories. I mean, how it's happened to me, where I've had a film, and, you know, you cast actors and they, they go, Oh, that was today. I'm like, Man, you don't the amount of emails and texts I've been sending you. Man, come on.

Jennifer Sluder 47:45
Yeah, that's bad.

Kevin Sluder 47:46
Oh, wow, yeah. No, no, I feel very fortunate. I will thank all those women when I when I see them next,

Dave Bullis 47:53
Yeah, you'd be like, Hey, I was talking to this guy, Dave, and he was telling me horror stories, and they're gonna make who's Dave? Who the hell?

Kevin Sluder 47:59
Yeah, yeah, I just go up and hug them, thank you for not doing that. They were, they were awesome. They were, it was fun. It was good. They were all energetic about it, and they really, really did a great job. They we just got a review this week, and it was talking about the acting in the film. So they were, they were tremendous,

Dave Bullis 48:20
See, and that's good, man, because, you know, they always say good or bad direct. Good or bad acting is always a result of good or bad directing.

Kevin Sluder 48:28
Well, cool, yes, I think it would go the opposite way to you know that it really is. It does reflect very well on you when you when you get the talent in there, and they do their job and just kill it, and then all of a sudden, Wow, you're a good director. Like, well, had great talent, yeah?

Dave Bullis 48:50
And then that's the key to directing, right? Is good script, good script, good actors, and then good cinematographer, and then you look like a genius,

Kevin Sluder 49:00
Yeah, yeah. I came from a retail management background, and when I was talking to Jen about how I wanted to put the thing together, you know, it always harken back to that. And, you know, it was amazing how much better a manager I was when, when the staff was better. It's like when I wasn't having staffing problems, when, you know, it's just, it's just an interesting thing when you surround yourself with with really, really great workers and great people, then all of a sudden you're so much better at your job.

Dave Bullis 49:28
Yeah, it's so short, it allows you to focus, so you're not constantly, like, on the phone going, Hey, where are you? Or we know what's going, you know. Now I got to go to plan z now, because I've already gone through plans, you know, a through y. So it's kind of like, you know what? I mean, it's just you're kind of, now you can actually focus and again, you look like a good manager.

Kevin Sluder 49:54
Yeah, yeah. It's, I mean, I've said. It on, like the speech to the to the cast and crew on the last day of filming or whatever. But I mean, it's it. They just all from, from, you know, actors to you know, AC to ad to, you know, every single job on that film for us to get it done in the time that we got it done, with all the different things that we need to do with the everything. If one person hadn't pulled their weight, then, you know, we have to go back. But shoot pickups with to do that is like, it's really a credit to just how great that cast and crew were that, you know, I didn't have to do four or five takes on scenes. I didn't have to, you know, adjust, because the camera person wasn't, you know, wasn't doing their job. It's like, that wasn't the that wasn't the worry, which really, I mean, that made it, that made it a much more enjoyable, enjoyable experience, and a much more it just made it go better. And it's a credit to them. They were an incredible cast and crew,

Dave Bullis 51:03
Yeah, and to see that, that's awesome, you know, I'm glad you could take that experience and, you know, and keep, you know, parlaying that. And I know you mentioned you were, you're eventually going to make a feature so and so I know Kevin, I Jen, Jennifer, I know we've been talking for 45 minutes now. You know, is there anything you want to say to sort of put a period at the end of put a period at the end of this whole conversation, or maybe just say something or anything you want to discuss that we haven't had a chance to yet.

Jennifer Sluder 51:28
Yeah, I guess we could just talk about where to find us. So we have websites, as we've already discussed, sunshineboyproductions.com have all of our short films on there. And heartlessmovie.com is the new one coming out. It just, just had its world premiere at Oxford. And we're on Facebook, Twitter and Instagram. We love to connect with people, so be really happy to do that.

Kevin Sluder 51:53
And we're setting off on the festival trail. We have three more festivals coming up. We have we're going to be at Nevermore in Durham this weekend or next weekend, this weekend? Oh yeah, yeah. Well, next weekend now, next weekend. Yeah. And then after that, we have our our West Coast premiere at the no host cine fest, which is an amazing festival. It's got a great horror lineup in that block. And then after that, we're going to Chattanooga. And I haven't ever been there, so that's, I'm just super excited about that one.

Dave Bullis 52:25
So when you, when you're at these film festivals, do you actually fly out, or you drive out?

Kevin Sluder 52:31
Fly, Well, I mean, the ones here drive to but, yeah, we fly out.

Dave Bullis 52:36
Okay. I was just wondering, honestly, because I imagined, you know, driving across the country a couple times, you're like, all right, it's cool. But now, now, like we're getting into double digit digits now, and it's kind of like, you know, you know, drive. I had a friend of mine who actually drove. The reason I always asked I asked that question is, I had a friend of mine who actually drove from here in Pennsylvania out to Nevada and and, and he was and, but he he went on, like, this whole tour of different doing different things. And he was driving, I think it was, I want to say it was Iowa or Wyoming, and he said it all started to hit him as he was driving out there. And he goes, it was just like a flat area. It was all, you know, completely flat. And he's, like, I just saw the same things. Like, you know, it was kind of like a prairie and then a farm, and then a little bit, then it was like, you know, just open grassland, like a prairie. So it was like, Prairie farm, Prairie farm. And he goes, it starts to mess with your mind. And, you know,

Kevin Sluder 53:36
We've done that job. Actually. I know the part of the country he's talking to us on the way out from Michigan. We drove through that.

Jennifer Sluder 53:42
I think doing that for for weeks and weeks would be really I don't think our marriage would last that

Kevin Sluder 53:50
You did mention it was that we with the with feeding time, the short film before heartless. I did actually go on a road trip with with Matt, and we drove from here to Provo Utah. Now that was pretty cool, but that's not like, all the way across the country. That was a 10 hour drive, and it was awesome. That was fun. Listen to music, chat with your friend, that that was great.

Dave Bullis 54:10
Oh, that's all, yeah, see, that's awesome. It's awesome when you can't, when you can go with a friend, because even I take a trip out to Pittsburgh, it's like four hours. And it really helps if you know, if everyone's into the trip, you know what? I mean, everyone's you know, you know. And it just, you know, it makes it go a little easier when, when? The last time I went, it was snowing as we were getting into Pittsburgh, and we were more concentrating on not dying, because I was like, I think you're going a little fast. And he's like, they'll tell me how to drive. I'm like, All right, so, yeah, you know, it's just, you know, it's this crazy journey, right? So everyone I will link to everything that Kevin Jennifer and I talked about. Kevin and Jennifer, I want to say thank you so much for coming on.

Kevin Sluder 54:50
Hey, thanks for having us man, this was a blast.

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BPS 463: The Rodriguez List: How to Make Movies with What You Already Have with Aaron Kaufman & Brian Levin

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  • Brian Levin – IMDb

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Alex Ferrari 0:46
Enjoy today's episode with guest host Dave Bullis.

Dave Bullis 1:07
I just want to talk about the theme of today's episode, which is the Rodriguez list. You know, we talk a lot about Robert Rodriguez and working with him, as Aaron Kaufman has worked with him in making Sin City two and Machete Kills. And I just want to say to you, for the people listening to this who are planning on making a movie, or want to make a movie, here's what I would suggest you do. I would make three or two, four lists. One would be an asset list of all the props and sort of you know things that I might need. Two is a location list, and three is an actor's list. And if you want to make a fourth list, it would be a producer's list, or maybe even just a very broad networking list of who you know and how you know them you know. Would they be willing to help you out by lending you a location for free. And if you take those, those lists, you know, you start to brainstorm ideas of what you already have and things that are going to be easier to obtain than other things. And then you start to work through that, and you can start building a script out of that, you know, you know, what I think is going on is basically cinema now, one location, cinema is sort of like the hallmark of this era. You look at movies that have come out like, you know, buried ATM saw one the green room, don't breathe, and pretty much everything by the duplex brothers and Blumhouse, it's all contained thrillers and horror. And you know that that's sort of because it's cheaper to do and it requires such a focus on the story, you know, everything, including the actors, because they really don't hire named actors for these but they for most of them, they don't, but you could still, but this story has to take the focal point of all of this, and I think that's gonna be the new calling card, by the way, is instead of a short film, you'll be showcasing like a feature length film that you've made for Cheap, it's also entertaining, and you've put onto YouTube for free as a way to build an audience and to show what you can do. And, you know, a producer is some kind of, you know, money. Person sees this, sees potential in you, contacts you about working together, you know. And then you can go from there, and then you can start getting bigger and bigger budgets, you know, as I've told the story before, my friends with Lionsgate and how they got their deal through to with Lionsgate through YouTube. And, you know, granted, things have changed since then, but the point is still the same. And you know, if you look at Fede Alvarez, who made that short film, panic attack, he put it on YouTube, gained a ton of attention, and then he, he ended up directing the new Evil Dead movie. So I wish come out in 2013 so my point being is, see, he just put that on YouTube for free, because he just, you know, I'm assuming he wanted to gain some kind of attention saying, hey, look what I could do. And that's what I think you have to do. You know, I think the days of of making sort of a film and entering into Sundance and and, you know, all that stuff, I think that's probably going to happen later for everybody, myself included, because unless you already have a absolute stellar network and a lot of ducks lined up in a row and already have been, you know, or have this great, great network, who can, you know, bestow upon a pretty good amount of money, I think instead, you got to take. One step forward. Sorry, one step backwards, to take two steps forward. And that's what I mean by all of this. You know, make a movie with your friends for 1000 bucks or even less, and put it on YouTube for free, and then say, Okay, well, now imagine what I could do if I had 10,000 50,000 100,000 a million dollars, and you can go from there, and you can keep moving up Lisa, that's what I think. But on this episode of The Dave Bullis podcast, I have two producers who are absolute rock stars at coming up with all this stuff, and we're going to talk to them today. My first guest is Aaron Kaufman, a producer, writer and director, best known for producing Machete Kills and Sin City two with Robert Rodriguez. And he also wrote and directed the film Urge, starring Pierce Brosnan and My other guest, Brian Levine is a producer and writer best known for playing with guns and bullies in blue. They've just produced the new movie flock of dudes, which is out September 30 of this year, 2016 with guests Aaron Kaufman and Brian Levine, Hey, Aaron. Hey Brian, thanks for coming on the show.

Brian Levin 6:05
Hey, how you doing?

Dave Bullis 6:07
Good thank you, Brian. Aaron and Aaron, how are you, sir?

Aaron Kaufman 6:12
Oh, doing well. Doing well. Thanks for having us.

Dave Bullis 6:15
Oh, well, you know my pleasure guys. So you know, Brian, I just wanted to, you know, I guess I'll start with you. I wanted to ask, and it's a question I ask everybody, and that question is, you know, how did you get started in the film industry?

Brian Levin 6:31
Started in the film industry. I started an online an online show in the fall of 2005 called the post show with two of the guys that I made the movie with, Bob Kester and Jason Zumwell. And yeah, we started just by putting videos online twice a week, and that kind of got us into the industry.

Dave Bullis 6:56
So basically, were you discovered by that method, or did you sort of just parlay that into something else, meaning, meaning that you did you mean, what I'm asking is that, were you discovered by somebody, or did you self fund your next project? Which what I was trying to ask,

Brian Levin 7:10
Yeah, we were through those videos. We were picked up for a company called Super Deluxe, which was an online network that was part of Adult Swim, and so they had, like, when they were starting off, they had talent scouts kind of come in the net for people like us, and that's how we were discovered.

Dave Bullis 7:34
You know, very cool. You know, I was actually talking to the co founder of the onion, Scott dickers, and that's how he was actually discovered. They, you know, they were just doing the onion as, sort of like something to do, and it's sort of, you know, morphed into something else. And then, you know, agents and managers were calling him and saying, hey, you know, what else do you have? And it'd be basically saying, you know, because you guys are actually out there doing stuff, and it was a great way to, you know, to to find out who's doing stuff. And, you know, and if they're able to get a a network and able to get an audience, imagine what they could do if they had a little money behind them. Yeah, exactly. So, you know, just to go to you now, Aaron, you know, how did you get started in the film industry?

Aaron Kaufman 8:15
Well, I'm a little older, so there was no, there was no YouTube at the time, but my first job in entertainment was working at working for Chris Blackwell, who had started Island Records and island films, and I was sort of transitioning out of the.com world, which I worked in in my early 20s, but always had wanted to work in entertainment, and got a chance to work with him as he was starting palm pictures. And it was kind of interesting time and an interesting situation, because he was such a great guy, and had this great experience having discovered Bob Marley and you too, and on the film side, you know, having put out, you know, films by Spike Lee and Pedro mandovar. And he just was this, you know, Mandarin of all, that was good as far as I was concerned. And so I got, I got a chance to really get my feet wet and touch a lot of different, different parts of the business,

Dave Bullis 9:12
No, and that's very cool, you know, you know, as we talk about YouTube, and I just wanted to mention, you know, that that's something that, you know, I've had other producers on the show, and we've also talked about that, about, you know, making your own YouTube show as sort of like a launch pad for yourself. And you know what I mean? And it's sort of about, you know, the question that comes as a lot of people have asked me through email and tweets, tweets and all that, is basically, well, how do you get the money to start your own YouTube show? So it's sort of like this cyclical question that, you know, it's always like, you know, the chicken or the egg. You know what I mean? It's always your word.

Aaron Kaufman 9:46
And there's not always a the other part of it is, if you want to become a doctor, that takes a lot of work, but there's a path that you go through. You know, you do this, you take that test, you go to this school, you take these, you know, there's a path. There really is not, and I think that's what's really frustrating to a lot of people, is you can't just tell them, Oh, this is, this is how this happened. I think if you ask Brian, you know, did he expect to become a writer by, you know, dressing up as Bob Dylan and having a video go viral, he probably would not have, probably was not, you know, part of his, his plan. So, so that's one thing, is that you have to understand it's really not about having a solid plan, but it is about creating things, you know, so if you have an opportunity to create, create, and that's, that's the strongest thing. I mean, even as a producer, you know, as things are pitched to you, or things come over, it doesn't have to be, I've seen, you know, really rudimentary stuff that you could just tell there's talent behind and that's, that's really enough. I remember, before the first Paranormal Activity came out. You know, there were agents showing that movie around to show off the directors. And, you know, it was even more rudimentary than the version that came out, but you could tell that there was, that there was significant talent there. And that's, that's sort of how I would, I would say I would worry a little less about having money to polish everything off and worry more about just making something that's in gear.

Dave Bullis 11:23
Yeah, it's very good advice, Aaron, you know, just as a quick side note, you know, forever for my listeners who have listened to the some of the past episodes, I actually shot my own TV pilot, and I was going to actually put it up on YouTube. And then I was talked out of it by an agent, and he said, don't ever put it he's like, No, don't put it on YouTube. He goes, let's just, you know, shop this thing around. And I didn't sign with that agent, by the way, but not that he really, but, you know, he was giving me advice at the time, and we ended up, I now, I'm still toying with the idea of putting it up on YouTube, just because, you know, I basically, it cost me a hell of a lot more money than I thought it would, but you could tell that there was a lot of time and effort put into the production, the set design, everything, you know, and I hate for it to just sit on a hard drive. You know what I mean?

Aaron Kaufman 12:17
Of course, I would say, if it's something you're proud of, definitely put it out. You know, there's, there's something to what he was saying, as far as being selective and and once you put something out there, then it's out there. So every time someone says, you know, Hey, we should hire this guy. Know that that is going to get looked at, as long as you're fine with that, and you you like it enough to to be proud of it, to put it up there, to absolutely do that. But, but do know that you should be somewhat selective, because whatever, whatever is out there, is is out there, you know, forever.

Dave Bullis 12:40
Yeah, very true, you know. And as we talk about creating, I want to actually mention, you know, Aaron, you have a movie out. Urge, yes, and you know, you, you actually, you know, wrote and directed, and I think you also produced. Urged, and I wanted to ask, you know, what was the impetus for you to start, you know, start writing and directing your own script.

Aaron Kaufman 13:00
Well, urge, actually, I wrote with Jason Zumwalt, who also wrote on with with Brian. That's I met Jason with Brian on flock of dudes. They were, he was part of the post show. And then I ended up doing early, early drafts with with Jason, which really helped it to come together. But then ultimately wrote the last thing is two drafts with Jerry Stahl. We'd written permanent midnight so there were I did a lot of collaborators on this script, but I'd always wanted to direct, and one of my reasons for taking the job with Robert Rodriguez in Austin in the first place was to learn production at that level. You know, I had been producing for quite a while, but there was no comparison to the experience I got working down a troublemaker where, you know, we were making a movie every nine months, you know. And from the just in the time I was there, you know, we, we had done two machete films, the sequel to Sin City spike, it's for and be and Robert had produced the the predators remake with with Adrian Brody. So you know, it was non stop production, and that that helped me to really build up those chops. But once we have finished Sin City, which was a really large undertaking, it was really more a matter of trying to figure out what I wanted to to direct and and putting it together after that.

Dave Bullis 14:22
So I want to ask you, you mentioned working with Robert Rodriguez Aaron. I wanted to ask, you know, what are some of the things that you learn from him in terms of either writing, production, directing, I mean, because I admit I'm going to geek out here, Aaron. He's a huge idol of mine, and, I mean, I am just, you know, I would love the opportunity to talk to him, and I'm always interested everyone that could everyone who has worked with him, you know, I've had his cousin on Alvaro Rodriguez little road machete. And you know, we were talking, I mean, I could, you know, we were just geeking out about movies and everything else, but I wanted, but you know that that's going to ask you, Aaron, is, you know, what are some of the things that you learned from from working with Robert Rodriguez?

Aaron Kaufman 14:59
Well, a lot of it is probably its own, its own dedicated show, because I think people don't realize he has a he has sort of a whole theory of production, which is somewhat different than how everybody does things. So it's like a, you know, it's almost like a Master's class that you get from from him. But some of the core tenets are the fact that, you know, first and foremost, he likes to work, he likes to produce, and he produces a lot, and that, in itself, creates a different environment. And I would say that there's an analog to people that are looking to put stuff on on YouTube, is, you know, the way that you get great is by producing quite a lot. You know, you're shooting all the time. You're getting acclimated to, you know, to what you could do, what's possible. And that really helps the confidence you get from knowing, looking at a problem, and knowing, oh, I know how to, how to handle this. That's, that's really important. And he, he did that. I mean, he was making shorts, he, you know, before he made mariachi, he kind of approached mariachi in a pretty methodical way, in the sense of, you know, he was getting ready for it like a marathon runner. So that's, you know, the just producing and producing a lot, I think, is one two. He also didn't really buy into the whole the mechanism of, all, you know, if there were, there was a better idea, if there was a way to do something more simply. He was all for that, you know. And he also, if you look at him and Robert, Robert and Quentin, who are very good friends and came up together, they both have this sort of method, you know, this kind of thing that they live by, which is, you know, they really are focused on what's what's going to be amazing, what's going to be memorable by an audience, and they really try to minimize everything that isn't. So you know, anything that's that's not, you know, going to be memorable or going to be enjoyed by an audience. They really try to cut a lot of that stuff out of their movies. And that's why they're pretty lean and mean.

Dave Bullis 16:55
Usually, yeah, you know, I'm always fascinated. But how quickly, you know, Robert can get a movie together. And, you know, because, I mean, I know he, you know, he wants to make his, you know, produce his own stuff. And, you know, there's something Robert once said about, you have 20 bad movies in you, and basically get them out of you as quickly as you can. And that's why he made all those short films, you know, early on in his in his life, where it was just, you know, he casted his friends and family, and, you know, just made videos like that. And, you know, just posted them. I think, you know he, I think me what couple of his DVDs, he posted a few of the shorts on the DVD extras. But, you know, I wanted to ask you, Brian, when you were, you know, you know, coming up, did you start, you know, you know, did you do things like that? You know me, either in high school or in college? Did you actually make your own movies and, and just sort of, you know, like, make a ton of, like, really short movies or and, and just try to get, you know, a ton of mistakes out of the way.

Brian Levin 17:50
Yeah, I made, I did some short films and wrote some short films in in high school, in college, but, um, I went to graduate school for a couple of years for screenwriting, and I think that's kind of where I really just had, like, a high volume of output and really learned the craft that way.

Dave Bullis 18:15
Yeah, yeah. And just like Aaron said, I think the best way to to actually learn is by doing. And you know that that's, you know, even other filmmakers have had on this podcast have even said, you know, that's what they did. They literally just went, took a camera out in their backyard, you know, and just started making stuff. And, you know, one guy taught himself to edit by just taking a camera out to his local park and basically just talk, just, you know, okay, I'm gonna, I'm gonna get some video, some footage of the ship coming in. I'm gonna get some footage of these birds. I'm gonna get footage of this. He wasn't focused on telling a story as much as he was just getting used to what's, you know, operating a camera, getting used to getting the right footage. You know what I mean, like getting used to editing all that stuff.

Aaron Kaufman 18:56
It's also, I think writing is the is the writing is probably the biggest example of that, right? Because it's so terrifying to write. And the real antidote, you know, to to writing, or to be able to write, is more right, you know. So the the you have to start getting comfortable with, you know, chopping the task down into smaller bites and saying, okay, you know what? I'm going to write this character, I'm going to write this line, I'm gonna write something that you can do and complete and feel good about to move on, because it is daunting. But the truth is, the only way you get better is by doing.

Dave Bullis 19:31
Yeah, very true. And, you know, I want to talk to, you know. So, you know, Aaron, as you actually making urge. You know, what are some of the things that you took away? I mean, you know, urge looks amazing. It starts Pierce. Brosnan, you know, I've, you know, heard amazing things about working with Pierce, and I wanted to ask, you know, what are some of the things that you learned while making urge?

Aaron Kaufman 19:51
I mean, tons. Pierce is great. I had worked with him once before on a movie called The Greatest, and had met him then, and was just very surprise expectation meeting him, but he actually is just a super decent a, really genuine guy. And that movie that I had produced was there was a first time director on that movie, and he was very kind and sort of very open to working with her, which is not something that you know every actor feels comfortable with. You know, sometimes that's a little scary for an actor to work with, somebody who's who's a first time filmmaker. I had produced, you know, films for 15 years, but still stepping behind the camera as a director for the first time, you're still a first time director, no matter, no matter what. So I think the part of, part of approaching pierce the first, first point was the fact that I knew what kind of guy he was, and that, you know, he would come and give, give us all, not, you know, undaunted by the fact that this was my first as a director, and then I learned with him that, you know, basically get someone as good as Pierce to read your dialog, because it makes You sound like a much better writer, if you, if you do that, because he, you know, just comes on stage and you're expecting one thing, and he just did something so much better every single take. And so that was, that was great, but you have to really, you know, learn to communicate. I think that's for directing. That's that is the biggest. And it may sound cliche, but it really is true. You know, what ends up happening in on a film set is directors get so and I've seen this as a producer with first time filmmakers, where filmmakers get so overwhelmed because they're being asked a million questions, and a lot of those questions they actually don't know the answers to, and they feel like they should, and that they start to break down, and they start to just get nervous, and a lot of times they'll close down, and instead of giving more information, which is what they really need to do, they give less. And that's the really, the biggest and the most fundamental lesson that I learned, and I would certainly talk with other other filmmakers as as I produce them, to let them know, you know is that all these people want is to do the best job they can do. So you have to give them the tools to do it. So if they're asking you, you know, this scene calls for a gun. What kind of gun do you want? And you actually don't know, because you haven't thought about it, that's okay. You can tell them, I don't know. Let me think about it, and that'll be better than, you know, trying to just freeze up or or not communicate.

Dave Bullis 22:23
You know, that's a very good point. Aaron. You know one you know one guy I've always heard who knows pretty much every answer that is asked to him is Tarantino. You know, some people I know that have worked with him have said that he already, pretty much has anticipated all these questions. Or his vision is either so deep that he already knows exactly what he wants, how it needs to look all that stuff, and I think that really comes through in his movies.

Aaron Kaufman 22:47
I know him, Quentin. I've never actually been on set with him, but I know him. I would, I would definitely believe that he knows everything, just just because he takes so much time and so much care, and he really almost rates his movies, like novels, that by the time he gets on set, I would imagine that he just really, really knows, but, but even, even then, you know there, then when you and as you do this, more and more, you realize that you're writing, that you're thinking about production in a way once you've directed the changes you're writing, because now You're writing you're thinking of like on the day, okay, you know, I'm putting a gun in this guy's hand. What kind of gun is it going to be? Because, you know, you're going to ask and ask that question, you know, if it's if you're describing drapes, the idea of, what color are those, or what texture are those, or are those things? When you're first writing and you haven't directed before, a lot of times it's just, oh, there's drapes, or there's this, or there's a gun. And, you know, you're, you're moving on to the next thing without forcing yourself to really think through I think that whether it's Quentin or some of the other, you know, some other great directors that really like Paul Thomas Anderson, or anybody who create like a whole world, I think it's because they've thought through all that, all that detail, and they've, they've made that feel real, which, which helps in moving.

Dave Bullis 24:00
Yeah, yeah. I really felt that during Wes Anderson's Grand Budapest Hotel, because I even went out afterwards and I bought the book about the artwork of the film. And, I mean, you could just tell the layer of planning and creativity in that film. I mean, because every shot looks, literally looks like a painting.

Aaron Kaufman 24:17
Yeah, no, everyone's composed. And the, I mean, Wes is obviously known for, for that level of almost like fetishistic detail. He also works with some of the best people in the world and and he cares what I like about Wes, though, is that there are people that can get as really overcome with the detail and forget to tell a story, you know, or forget to really build characters. And he seems to be one of the few people that can kind of do all of those things. You know, these films are so well composed, well so well designed, and yet they always seem to have a heart to them that that's a really hard balance to to make. And I think he does that very well.

Dave Bullis 24:53
Yeah, I completely concur. And you know, you know, as we talk about, you know, making and, you know, writing films. Yeah. And I wanted to, you know, talk about, you know, your the film that both of you produced, flock of dudes. Now, Brian, you also co wrote the movie, if, if I'm correct, and, and you both produced the film. So, Brian, I wanted to ask, you know, when you know, what was the impetus for writing, you know, flock of dudes. Did, you know? Did was there any sort of, you know, event? Did you always have this idea, you know, I you know, so what was the, you know, impetus of creating flock of dudes?

Brian Levin 25:26
Yeah, that story just kind of came out organically from hanging out in New York with Bob and Jason. And we were, I guess, you know, in our late 20s, mid to late, mid to late 20s, and everybody was hanging out. And whenever we go out, all the other kind of friends of ours would join us. And eventually there would be a dozen, you know, guys going from bar to bar in New York. And we started joking around that we have to just break up with all these guys. We can get rid of them so we're not traveling around in a flock of dudes, and that kind of, that joke kind of became the movie.

Dave Bullis 26:06
So when you actually, you know, sat down Brian to write the film was there, you know, do you subscribe to sort of any method to writing? Meaning, do you subscribe to save the cat? Do you sort of, or are you more of, like a, you know, a mini movie method guy or do you just, you know, sort of just write,

Brian Levin 26:26
Well, to be honest, it depends on what kind of movie I'm writing. So, you know, some things are more structured in a conventional react way, and some of them are more, kind of a looser, less structured form. It just depends on the movie, really.

Dave Bullis 26:46
So with flock of dudes, when you sat down to write, you know, you since it was based, you know, pretty much on your own experiences, you know, did it sort of just flow out of you? Did you already know, like, hey, look, I know I want this to happen. I know by the end of the movie I want this to happen. Was it, was it something like that?

Brian Levin 27:02
I think we had a couple kind of big kind of plot points, like the guys breaking up with each other and things of that nature. But really, I mean, I think at least with the group of people writing together, with three of us writing, it was just about sitting, sitting down, and figuring out, hey, you know, what are some interesting and funny things and characters, and then ultimately, how can we kind of string this together into into a story that makes sense and has, you know, a solid enough structure that it kind of fits into the realm of a Commercial movie, right?

Dave Bullis 27:41
You know, because I've had the writers of broken lizard on, and that's something they were talking about as well, was that, you know, they would get together, you know, brainstorm an idea, and they wanted to make sure that it was, there was actually a story there, you know what I mean. And they wanted to make sure that, you know, they would put that, that the story and the structure would be like the bones, and then, like, all the jokes and everything would sort of be like the the muscle and the skin, so to speak. Yeah.

Dave Bullis 28:07
So, so, you know, Brian, I want to ask, you know, how many drafts did you go through flock of dudes before you finally said, You know what this is? This is the draft is ready to shoot

Brian Levin 28:17
Between the very beginning? Well, flock of dudes is a long process. It had been optioned by a studio and came back to us, and we had multiple drafts at every step of the way, but I would say probably overall, we project 30 drafts and then,

Aaron Kaufman 28:34
Wow, 30 choice that's mine, is actually, actually funny, because they had been through sort of a studio development process. And so I came along after that, and I remember sitting with them, working on the script, and no matter what you mentioned, they would say, oh yeah. The like, this producer had suggested that before, or the studio wanted that to the extent where you're like, What if all these, you know, characters were chickens instead of people, they would be like, well, actually, you know, the studio had, the studio had mentioned that that might be an idea, and so there was no sense how many permutations had been thrown at them. But I think it kept coming back to the original story, which was this real relationship between these guys. And what I always liked about it was that it was a fun comedy with lots of big laughs in it, but at the core, it still felt real, and it still felt like it was rooted in, you know, these real relationships. And I think that made it a lot a lot more interesting for me.

Brian Levin 29:34
And that's one thing that I think Aaron did very well, which we have encountered from time to time, but it's not all that common, which is he really recognized the core of the story, which is kind of, essentially, kind of the emotional journey of the lead character. And he helped us really, kind of protect that and make sure any you know, encourage us to deliver on that. You know, stories are so in the end, the story is so really fragile that there are a lot of ways that it can go sideways if you're not kind of protecting what's important about it.

Dave Bullis 30:26
You know, that's very true. And you know, this is something I've learned too, not from my own experience, but also from doing this podcast. Is whenever a writer, director, gets a producer, a piece, the singular sort of bonding elements to all good relationships. Has always been that the producer sees that, that that core of that script, and he and he or she actually really, really digs that idea. You know what? I mean. They really understand one another and that, and that's true. So when the producer goes out and is talking to, you know, investors or or going to distribute, distributors that they can, you know, use that in the pitch, and use that as the selling point. But also, you know what I mean, like, so that way, there it's not that sort of, what we're talking about four before, with all the different permeations where it's like, well, what if they were chickens? What if they were that? You know what I mean? Yeah, so, you know, I wanted to talk about, you know, since we're talking about producing, I wanted to ask you guys, you know, you know, producing, you know, flock of dudes. You know, both of you produce this. And I wanted to ask, you know, what were some of the biggest challenges in producing something like this?

Aaron Kaufman 31:33
I'm sorry, what's the question,

Dave Bullis 31:36
What was some of the biggest challenges in producing flock of dudes?

Aaron Kaufman 31:39
I mean, I think flock of dudes. You're you're trying. There's a couple of things. One, you're trying to make a comedy in the independent space, which, you know, the independent space is not necessarily that welcoming of this kind of film. You know, if you look at what really gets made in the indie space, it's, it's dedicated toward, you know, what we'll show it, Sundance, what will show at Toronto. You don't really see sort of live old comedies at those at those festivals, and we were really, at the end of the day trying to make a commercial comedy that would be enjoyed, you know, sort of outside of the in the space. That was sort of one challenge, because you're the people that are there, the systems that's there to help you and assist you through the process. There doesn't really exist, you know, this is a kind of movie that would get made by a new line, and we were trying to make it look and feel and and act like one of those movies, which is great, except that you're really on your own because you're there's just not the sort of in sport in the indie world for that. You know, you don't have big festivals that want those kind of comedies. So that's one two. You know, we're trying to make something that looks like a bigger budget movie on on less, less, less of a budget, on smaller budget. One of the things that we had lucked out on is the the post show guys had some great relationships in the comedy world. And we were able to populate the the film with with with guys that we people really liked. And then once that started to move, then other people started to come on board. You know, it's like Hilary Duff and Jamie Chung and, you know, even really owner were joining at that point, because we had Chris Delia and Brett Gelman and Kamala and Johnny and all these other people that were really coming up. And this movie's been we made a while ago. So I would, I would say, casting wise, we look like geniuses, because now everybody who's in the film has kind of blown up and become huge. But that was the, those are the kind of one two issues, and then you know, you're dealing with the Bob castron, who directed it, who's a first time as a as a director. So you're dealing with those are not specific to Bob, but but specific to anyone who's who's making their their first film.

Dave Bullis 33:56
So you know, that's actually another person question I had was, you know, with a cast like that. You know how? You know, because they're all doing so many things. You know, Hannah Simone, she's on New Girl, you know, you have Eric Andre. You have hilly Duff. You know, what was, what was some of the biggest logistic issues, you know, just getting all the all these actors together, was there any logistic issues?

Aaron Kaufman 34:17
There was, I mean, there was a lot of just the casting of it, you know, we we ended up, normally in a film, as a producer, I'm casting directly three or four roles, you know, that are your sort of bigger roles, and then working with a casting director to to come up with ideas for everybody else. Here, we really kind of cast down almost the entire, the entire movie. So other than background, there are no like day players on the movie. Everybody are, you know, everybody in the film is, is somebody great, not that, not that. Day players can't be great. But you know, these are every, every single role is, is populated by, by somebody who we loved and was really great. So you have, you know, Jeff Ross in, in a scene, you have Kellen Coleman. You have to. With the Simons from Veep in a really funny scene. So there's the movie kind of just keeps going and going. And for producing wise, we were really excited every day, almost, because it was like every day we got to to work with somebody new and that we admired, Hannibal Barris. And, you know, just, it just went on and on. So it was that made it pretty, pretty fun. But getting, you know, doing that was was done as a concerted effort, because it was a matter of, how do we make this movie stand out? How do we make this movie look special? And that was one of those, was one of our big ways of doing it.

Dave Bullis 35:35
You know, Aaron you mentioned that this was Bob Castro's, you know, directorial debut. You know, when investors were looking at the movie, did they ever, you know, maybe question, you know, should we, you know, is Bob gonna be able to handle this? I don't mean it the way it sounds, by the way. I just mean that, you know, is there ever a, you know, a sort of an issue that someone would raise? We're saying like, Well, hey, you know, you know, is there any, is there anybody else? You know what I mean? I don't mean that the way it sounds,

Aaron Kaufman 36:05
Not at all. No. And in fact, it's exactly what happens. I mean, having nothing to do with Bob, specifically, just the moment you say first time filmmaker to a an investor, it's you know that it's not what they want to hear. No one, no one ever grabs you and says, Oh, great. That's exactly what I wanted. First time director to to lavish my money on. And look, the same thing went for me, because after flock of dudes, I directed urge. And I thought, you know, having been in film for so long, and having worked on, you know, big movies like, like Sin City, that you know, being a first time director would not be as much of a hindrance, but it still is, you know, and really what it comes down to, and I understand it a little bit better now, is that before you direct, you really have no idea what kind of director you're going to be. You could hope. You can think, you can prepare. You can learn. You can watch movies, you can take classes. You can learn theory. All of these things are what you should do, which is great, but none of them really prepare you for what it's actually like. And I've seen it. I've seen people that get behind the camera and they just freeze and it's not for them. And I've seen people get behind it who you weren't necessarily thinking, we're going to be great, and they thrive so that, because that's a random that's why I think people get really nervous about it, is because they just there's nothing, there's nothing to repair. You're essentially trusting a producer who says, Yes, this person can do this, this job. So you have to overcome that. A lot of ways we overcame that. Was the, you know, who we had on to produce the movie, who we brought on cast wise to to really offset students,

Dave Bullis 37:39
Yeah, you know, and I'm glad that you because that's what I was trying to say, Aaron, was that basically, you know, even when you know, in my own experience, when you know, you put something together, like a pitch packet and you go to investors, you know, that's not something they want to hear a first time director, you know what I mean. Because, you know, you know, they sort of, they want to know who, and I forget who I was saying this to, but that's sort of what the new thing is, where it's like, it's like, even for, you know, for any independent film now, it's like we want a name director, a named producer, a named writer, even, you know, and the cast all has to be sellable. So, you know, get us people, you know what I mean. And it's sort of putting this whole package deal together, where every so it's sort of like you're stacking the deck. So when you go to producers, or, I'm sorry, when you go to investors, that you can say, Look, you know, we're pretty much stacking the deck in your favor, because everyone here is willing to work for a little less, maybe, or, you know, is willing to work on this, on this passion project, you're 100% right.

Aaron Kaufman 38:33
And I, for me, it makes it a lot less fun than it used to be. I mean, you always have to put a package together, but now in order to get something off the ground. You have to, you know, used to be okay, we have one major star who wants to make this movie, and it's a smaller movie. Let's go now. It's like, okay, well, the first and second lead and third and maybe fourth, and we need to name director and and then all of a sudden, in my mind, you're taking a lot of what's special about indie film in the first place. You know, I grew up in the 90s, and, you know, that's when I think New York indie film was really kind of at its height. And you had great, you know, you had, you know, kids, and you had, you know, all these great, you know, simple men and all these other great, great movies that were coming out. And you had Jim jar mission. And those guys were not making those movies thinking that they needed five main stars to to make those movies, and I don't know that their films would have been as special if they did so. I do think I understand it, because I understand the financing side of things, and I understand why they're they're looking for that. But I would venture to say that the most successful independent films are the ones that where, you know, artistry is really at the at the forefront.

Dave Bullis 39:43
You know, I had on Chris J who from Army a freshman, and he actually made a movie called the bet. And what they did was they actually crowdfunded a little bit of money and actually took that money sort of as like a seed investment. And they actually went out to us to find, you know, more money through actual investors. And because that's that they actually had to, you know, basically that's sort of like the new model, as he was saying, you know, mean, because that's that way he could, you know, use that to go out and fly to meet these people, or, or what have you have these meetings. Or, you know, and you know that they finally got the money, and then they, you know, if you watch the bet, you know, has, like, Jake the Snake, Roberts has ready, ready Piper in it. You know what? I mean, like those, we were just saying, they're sprinkled throughout the whole movie, yeah.

Aaron Kaufman 40:38
I mean, I personally don't really know how the crowdsourcing stuff works. I'm interested in it, you know, seeing some good stuff happen from it. But, yeah, I mean, a lot of filmmaking is about momentum, and so anything that you can use to get momentum going. So if, you know, a lot of times we would, I would raise, you know, seed money, or we raise development money for a film. If you could do that through crowdsourcing to give that would give you the momentum that you need, and once you have the momentum, then people start to pay attention. If you say, Look, we're going to make this movie maybe, or we're going to make this movie in October. It's very different. It's very different for agents, and it's very different forecast to wrap their head around trying to come on board.

Dave Bullis 41:17
You know, Aaron, if you ever have any questions about crowdfunding. I will be more than happy to answer any questions you may have, because I have done, I've done it a number of times. I've helped other filmmakers raise budgets, all that good stuff. So I even wrote a couple articles about it, which was actually one of them, is on any film hustle with Alex Ferrari, who you with, whom you were on the podcast I did, yeah, so, it was on his side. So it's, you know, it's, it's, yeah. So if you ever have any questions, please let me know. Great. So you know, guys, I had some fan questions come in. Would you mind answering a few? No, sounds great. My first question, she said, my first question comes in from the good people podcast reviews, which is at the hippo critics, as the film was mentioned on WTF podcast with Mark Maron as being delayed, what issues did you encounter?

Aaron Kaufman 42:09
Oh, well, what was can you read the question? I'm sorry, though, sure.

Dave Bullis 42:13
No problem, as the film was mentioned on WTF pod podcast with Mark Maron as being delayed, what issues did you encounter?

Aaron Kaufman 42:21
Yeah, we, I think it was, he was talking to Eric Andre the film itself. You know, we put together, and it was put together a fairly small, small budget. And then we were, we cut the film. I was, like, I said I was directing urge, and was able to take, then, kind of right before that, come back and work with Bob on another cut. And then, really it was just the the vagaries of the current indie space, you know, we were looking for, we weren't looking to go, you know, we were very proud of the film, and we were looking for the right partner for it. And so we had been approached by a bunch, but their ideas for bringing it out just were not aggressive enough, and then we were lucky enough to connect with stars who have been great to us and and have have a really great idea for bringing the movie out and doing it theatrically, as well as as DOD and then, and then a partner with Hulu, so The movie will get a much broader imprimatur than than it would have. And I think holding out for the right situation was was the best idea. Then after that, they had a schedule of when, you know what, when the movie would fit in the queue, which took some time as well. But yeah, I think it's been something because I think a lot of the cast and myself included, were really happy and proud of the film, and really liked it, wanted to see it come out, and in the waiting has been a little bit of a bummer, but we've reached out now to cast, and they're all coming back on board to to help promote it now, which has been great,

Dave Bullis 43:55
You know, and that there's another question that came in, which actually ties in to what we're just talking about, is, You know, do you find it harder to release a film now because the marketplace has gotten a little bit more crowded?

Aaron Kaufman 44:13
Yeah, I think, I think so. I but I don't, I don't know that it's as crowded as it is. There are other options, you know, I think it's, it's, you saw gluts in the in the independent film world a few times, right? I think 2006 seven was probably one that I can remember specifically, because it was like a lot. There were a lot of good movies that came out, and it was we were dealing with a flush of money that hit the independent market, mostly from from hedge funds, and it was just creating too much product that couldn't be absorbed. Now, I don't know if it's that. I don't know if that's the issue. I think the issue is just, what are our behaviors? I think our behaviors have changed, which is in some ways scarier, because I think our behaviors used to be, you know, great. It's Friday night. I'm going to go on a date. Let's go to let's go watch a movie. Now. You literally have like, you know, people say things like, let's Netflix and chill, right, which is a completely different sort of mindset. And I think that's pervasive. So I think people now are looking for more stuff that they can binge watch, more stuff that they can see. I think people are enjoying watching, you know, something that's more in depth, like 10 episodes of Narcos. And so I think that the amount of of time people want to spend in the theater is less, and so therefore it's got to be more special. The corollary is that you have the studios and that are putting movies out there that know that the only way to really get people's attention is to spend quite a lot of money. And so the amount of films that they're willing to make that kind of risk on is really gone, you know. So what you're seeing less and less of are what I kind of grew up understanding, which was like that platform release, where you're putting it on five screens, is doing well. You're putting it on 10, you're putting it on 50. You're putting it on 100 you know, you whip you're making a way to 1000 you're seeing that happen less and less. So you either have big movies like, you know, Marvel films, that come out in 4000 screens, or you're seeing, you know, something come out on two screens and then go to to VOD. It's the world has has changed, and that's made it more and more difficult for producers.

Dave Bullis 46:21
Yeah, that's like, I've noticed as well, is that, you know, it is really, you know, you sort of have to make those, those those projections, right? You sort of, that's why we were talking about sort of stacking the deck in our favor. And you have to make those projections that, you know, this is how you know, if we could sell it on VOD, if we can sell it through our website, if we can get on iTunes, get an aggregator all that stuff.

Aaron Kaufman 46:41
Well, yeah, but the one thing I would, I would say, and I would reinforce, is one of, you know, indie film, in some ways, hurt itself. Going back to that time, 2006 7, 8, there were a lot of there was a lot of money that was flush. And instead of producers saying, Okay, let's find the right movies, people were grabbing projects that had been on shelves for years and saying, Well, let's make this and so there was great stuff that came out of that time, but there was also a ton of stuff that was either not good or just wasn't yet ready to be put out there. So that's the other thing is for now, you have multiple ways of getting to people. And even you know, having someone see your movie on Netflix is not the worst thing in the world. But what are you doing when they do find you? Are you doing anything new and interesting? Because that's what I think people will gravitate towards, you know, if it's French, you know, mini series, but if it's amazing, people are finding it on Netflix. I think that's a good thing, but I think that puts the onus on the filmmaker to not just make a movie, but to make something that's that's has a reason for being today.

Dave Bullis 47:46
Yeah, that's a good point. Aaron, you know. And actually, I have one final question that came in, and basically it is, you know, what would you recommend for a first time producer making a film?

Aaron Kaufman 47:57
Run, run away. I you know the best answer. The more that you know, the more you have one thing. You have to work harder than anybody else, and you have to get that out there. You people need to see that you're willing to be, you know, as aggressive, more aggressive than anybody else, because momentum is really what makes a movie. People look at you when you have a script and you're trying to pedal a script around town, you have a script, and that's it may be great. It may not be, but that's why they view you. If you have a movie, meaning you have this thing up and running, you guys are going to go on October 12, that it changes things that's completely creates a new dynamic. And so the point at which, as a producer, your goal is not to get a script funded by somebody, because that happens so infrequently. What you have to do is start adding the elements, right? So you have to look at, who do I know? Who can I get to, who can help me? And you have to not be afraid to go and try to bring those people on board. And so you have to think of it almost like you're keeping plates in the air, you know, spinning at all times you're running to, you know, if you're going to not direct it, you got to find the director for it. If you're if you don't know a name director, you don't have somebody who you can bring on, who adds value, per se, find the most talented person you can find that you can get behind you can show look. This movie is not just a great movie, but I'm going to bring this incredible piece of talent to the to the world, and then as you're starting to talk to to talent, you're now you have a great script with a really impressive filmmaker, and don't you want to be a part of this? And so you're always running the table, and you kind of always have to do these things simultaneously. It's a lot of work. And I think people that have an impulse to make a film sometimes don't always understand that the amount of work and sort of how grueling it it can be, you can't just approach it sequentially, where I'm going to bring a script to somebody, he's going to give me a bag of money, I'm then going to go spend that money on great talent, and then we're going to make a genius movie. and then go collect, you know, Academy Awards. It just doesn't really work that way. It really is a game of trying to build momentum, and the more you build, the better your movie can, can attract talent and and hopefully, the better, better movie you'll be able to make.

Dave Bullis 50:21
You know, there's a piece of producing advice that someone once gave me, and basically, all the resources come down to time and money. Either you need more time or you need more money. You but they, they said you can spend, you could spend time to get more money, but you can't spend money to get more time.

Aaron Kaufman 50:39
Sort of, it's true. I mean, I've been on, you know, I've seen, I've seen that before, where, you know, you think you have all the money in the world, and so therefore that should equal better movie. And it doesn't always, you know. So I think that no matter where you are, and that was a lesson I learned working with Robert Rodriguez, was he wasn't always looking at like, how much money could I possibly get to make this movie? Quite the contrary, he would, if he could get $40 million to make a spike, it's really he'd make that movie for 30 because he was always trying to, you know, outsmart the production, try to, you know, deal with less. And also, in that scenario, he would always have a little bit more autonomy, because the the onus was was far less than if he had made it for, you know, $50 million so money doesn't always buy quality. If it did, then, you know, every, you know, every big Warner Brothers and Fox movie would be amazing. But it's not that said on the indie front, you know, I think that you're compete. You're still competing, in a way, with those larger movies. And so you have to invest in something else. You don't have CG, you don't have, you know, the these huge implementations, but what you do can have is style, and what you can have is story and great character and something that's going to pop. And so you could put a movie like Black Swan into the same mix as, you know, the Avengers, and it will do well, because it's different enough, and it's, it's engaging enough,

Dave Bullis 52:08
Yeah, yeah. And that's a really good point. And, you know, Aaron, just to sort of, you know, add one final thought to that, you know, as we talk about, you know, making, you know, films and producing our first films, one popular method, you know, I've heard from a lot of guests that I've on this podcast, and even from reading books, particularly Stu makovits is book. Basically, it's creating that Rodriguez list, you know, and it's basically, you know, creating that, you know, find out what you have access to, and then you build a script around that. So if you know what I mean, if you have grandma's house and you can use the basement shoot something in that basement, if you have an old Studebaker that's sitting somewhere, try to find a way to put down the script as well.

Aaron Kaufman 52:48
For sure, yeah, and I think I would extend that to include relationships as well. You know, who do you know? Who you who you have access to, who can help you, who can introduce you to this person or that person you know, and and do that, but, but more importantly, you know, at the end of the day, piece, the piece that people forget sometimes, is, are you, do you have something you're passionate about? Do you have a movie that you really want to tell you know, that you you know, because a lot of this stuff is details, a lot of this stuff is, you know, the how, and I think you got to figure out the why. And that's what hurts a lot of movies, is you have the how, like, oh, I wanted to make a movie and I figured out how to do it. That's great, and I appreciate that. But at the same time, you really need to start from the why, which is, I have this piece of material that is going to be so funny or it's so interesting or so engaging that, you know, I have to get it out there, and that that's generally a better place to start,

Dave Bullis 53:45
Yeah, you know. And that's a great point, Aaron, and it is about who you know, right? This whole, this whole industry is about relationships, and it is always about, you know, who you know, right? You know guys. We've been talking for about, you know, 49 minutes now, you know. So in closing, is there anything that we didn't talk about that you may wanted to discuss, or sort of any sort of final thoughts that you'd like to add to this conversation? Just sort of put a period at the end of this whole thing.

Aaron Kaufman 54:10
I know Brian will wait on waiting on the election reprint.

Brian Levin 54:14
No, for sure. I've been, you know, studying up, and I think I've got it all figured out. Who's gonna win it, everything. Now I would say kind of big picture is a little bit what you what we've all been circling around, which is, there is the movie you have in your mind, which is in your imagination, there is the reality of life. You have to deal with the reality while I'm trying to execute this vision. So that's across the board, whether you're dealing with resources, money, actors, locations, anything you know, don't be an artist who has an aversion to reality. This. Is not going to help you make a movie. You'll, you'll do what you do, but you're not going to make a movie. So, you know, even though it's an unpleasant reality, often Better that than than not. That's kind of my that's what I've kind of learned, essentially,

Dave Bullis 55:18
Yeah, and you're right, Brian, you know that that is something, you know, you know i Yeah, you know. I sometimes think, you know, you sort of, you have to pick and choose battles, right? You know what I mean. You can pick and choose battles as long as you win the war, type of, you know, you know what I mean, yeah. So, So Aaron, is there any sort of final thoughts that you have the short period as whole conversation?

Aaron Kaufman 55:41
That flock of dudes comes out on September 30 and comes out in theaters and on on iTunes. We're really we're really happy with the movie, and I hope everybody enjoys it,

Dave Bullis 55:54
And everyone I will link to flock of dudes in the show notes. I will link to all the good stuff about the movie, I will into everything we talked about Brian, where people find you out online.

Brian Levin 56:09
The website for me and the guys is thepoachshow.com and you can find some sketches that we had done kind of leading up to flock of dudes. And also just some other information about us.

Dave Bullis 56:20
Cool. Are you on Twitter or Facebook or anything?

Brian Levin 56:23
I'm on Facebook. I'm not on Twitter, so,

Dave Bullis 56:28
Okay, cool. And Aaron, where we will find you out on?

Aaron Kaufman 56:30
I'm on Twitter at a_kaufman, K, A, U, F, M, A, N on Twitter, and I think I'm Aaron K Kaufman on Instagram.

Dave Bullis 56:41
Cool! And I will link to that in the show notes as well. Aaron Brian, I want to say thank you very much for coming on. I wish you the best with flock of dudes. Guys. I look forward to seeing flock of dudes or whatever next. Oh, my pleasure. Guys, thank you. Wish you the best. All right. Thanks, my pleasure. Bye. Take care, guys.

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BPS 462: Finding Your Way into Film Without Film School with David Powers

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Alex Ferrari 0:30
Enjoy today's episode with guest host Dave Bullis.

Dave Bullis 0:41
My next guest is a filmmaker. He's working pro wrestling. Worked with the Ultimate Warrior again. I feel like I just said this, and he's also a staffer at the New York Asian Film Festival. He actually hosted his own podcast as well, called the turnbuckle throwbacks with guests. David Powers. So Dave, thanks all for coming on the podcast.

David Powers 1:04
Thank you for having me Dave.

Dave Bullis 1:04
No, it's been quite an eventful day. I may have actually

David Powers 1:04
An understatement. After that movie,

Dave Bullis 1:04
I might have accidentally shown you a gay porn, and I'm sorry,

David Powers 1:04
Bigfoot porn zero.

Dave Bullis 1:04
Well, in the in my defense, I didn't think DB Cooper versus Bigfoot was going to be a euphemism for a gay porn.

David Powers 2:38
Well, first of all, I didn't know who DB Cooper was or is, and that, you know, that title doesn't really, like, give away, like, Hey, this is gonna be, like, most awkward movie, one of the most awkward movies ever made.

Dave Bullis 2:51
Yeah, it was pretty awkward. There was no story, and it was a bunch of shirtless guys in the woods just kind of walking around,

David Powers 3:00
Well, you know, like I was telling you, like, oh, you know, this movie seems like it's like, you know, go in the same direction as, like a lot of other, like, you know, crappy B movies like Birdemick, you know, where there's like, a, just, like a driving scene that's like, in real time, you know, guy, they're filming like, every single turn the car is making. And, you know, there's this, like, shirtless dude in the woods just walking around, and it's like, 18 minutes later, finally arrives to a house, and then like, other shirtless dudes come out of the house and invite Him in. It's and it's just kind of like, like, oh, you know that's that's really like, stupid and funny. And then it just continues, and there's no story. And I even told you the Fast forward several times, and it just keeps getting awkward.

Dave Bullis 3:42
We fast forward it through 20 minutes, and it was funny, too. The when all those guys were coming out of the house, it was like a clown car. Yeah, it was like, more shirtless guys get fit in this house. It was just unbelievable that somebody actually thought that was gonna be a passable movie. I actually wonder how this is actually being marketed and

David Powers 4:02
Or if it's even being marketed? Yeah, exactly. Well, I'm sure it's being marketed somewhere, but not to anything that we would actually look at. Because, well, first of all, there's like Bigfoot is just like walking, you know, stalking through the woods, yeah? And, you know, there's these shirtless dudes, you know, even they're interacting with one another awkwardly, having like, these conversations that just like, they're not conversations, and it's just big wood, Bigfoot, you know, you know, peeking into their house. So it's like, Bigfoot a pervert too. Like, what's

Dave Bullis 4:37
They're the second floor, and He's peeking into the windows, so he's up on his ladder. He's like on the side of the house, like clutching on or hanging with him. It's almost like an animal house when, when they got the ladder, looked at the girls,

David Powers 4:52
But it's a Bigfoot looking at a bunch of shirtless dudes, exactly that are continuously changing from shorts to pants. Yeah, in public. Or in the house, yes,

Dave Bullis 5:03
Lots of toy gun play, lots of them in the in the looking in the mirror, lots of walking, lots of nothing.

David Powers 5:10
They supposed to be like a turkey shoot going on, and like they find bones in the woods, and it looks like somebody's like leftover KFC, yeah, or Popeyes or something.

Dave Bullis 5:19
And for all the people who got killed the gore level was like, less than one.

David Powers 5:24
There was no Gore, yeah. Like, he's like, slashing somebody in the face, and they make, like, a kind of, like, there's like a Foley Sound for, like, face flashing, and it's just like, a guy falling back into the wood, back into like a pool with like, no blood, and he's dead.

Dave Bullis 5:38
Yeah, sounds about right. So what would you give DB Cooper versus Bigfoot on a scale of one to a million? God, like, negative a million? Negative a million? Yeah, I would say at least, probably negative 999,000

David Powers 5:51
No, there's like, lots of like these, like lost films, you know, all over the world. And, you know, there is people trying to find, you know, was it lon Chaney's, you know, London at midnight? Like, that's only stills of it. And, you know, imagine you can just find whatever computer this guy has this shitty movie on and just delete it. So then it's, like, completely lost,

Dave Bullis 6:11
Yeah, yeah, it's completely lost forever, yeah. So let's never talk about dB Cooper versus Bigfoot.

David Powers 6:19
Ah, yeah. I somebody asks you've never seen it. You know? It's just like some things you can't unsee. Let's hopefully, like, I get hit by something very hard, and forget that I saw this movie. Yeah, we'll never speak about again.

Dave Bullis 6:35
So, Dave, yeah, so that we've been friends for a while, yes, and we actually met through social media, yes. And now you're here in Casa de bolas for the podcast. Yes. I wanted to ask before we get to how we met and everything else, well, even though I just told the story about how we met through social media, yes, but, you know, it's a question I always ask, and I always want to get to the start of this, and to always get to the start of when you sort of got bit by all of this. So you were in college, correct? Did you go to college for for film?

David Powers 7:06
Initially, I was going for business and marketing, and, you know, there's just got to a point where, you know, just didn't know where any of it was going. You know, had no, you know, particular, you know, end game or goal or anything in mind. And it was just, like, a really frustrating experience, like, for a lot of people. And I always, always wanted to work in, like, entertainment, like, when I was younger. I've always been a big pro wrestling fan, as you know. Oh yeah, I know that. You know you're wearing your Ultimate Warrior shirt. I'm wearing my Rick Martel shirt.

Dave Bullis 7:39
Yeah, seriously, I I wore this Ultimate Warrior shirt for you. Yes, you run the stud plexes, but we'll get to all that.

David Powers 7:45
Yeah, just, but which is another, like, like, an ominous, like, perverted, like, name, well, maybe we could talk about that later. I just show, like, bad wrestling videos and stuff like on Facebook through secret group and but anyway, that's neither here nor there. But, you know, was interested in in film and entertainment and stuff like that. Because, you know, just growing up like watching pro wrestling and, you know, I got into movies through watching a lot of horror movies, like Nightmare on Elm Street, like, my parents just watch Freddy cougar and have fun kid and, yeah, and in, you know, getting and actually, like, in high school, like, I was, like, a huge fan of black exploitation movies, oh yeah. Like, I remember seeing a clip of dolemite movie, The Great White hype. And it's such, like a, like a weird movie to kind of be introduced to something. But I remember, like, see, actually, no, that wasn't even in high school. That was, like before high school, like junior high, or something like that, where I first saw dolemite. And I was so enamored by, like, the horrible karate from this quick clip of dole might in the Great White hype. I'm like, I have to see this movie. This is like, like he's Rudy Ray Moore, you know, God rest his soul. Like he's, you know, trying, like he's not, like, in the best shape ever, and trying to lift his leg to do a karate kick, not making any contact with this guy. And he was, like, a thug falling into, like a trunk of a car. I'm like, even as a kid, I was like, like, I know this is not good, but it's funny, yeah, and, and I want to know, like, what, you know, what movie is this? And, like, how did, how was this even made? Who created it? And I don't know, just like that, that curiosity, kind of, you know, lingered on and back in 2010 I got to go to my first ever New York Asian Film Festival, which I currently work for now and just watching some of these movies, like, some of the genre movies, some of the rom coms and like, I was being exposed to a lot of different like, stuff that I never previously saw, and it just bugged the hell out of me. Like, how the hell they make this like, from like, the simplest ones, the more complicated ones, like, I know, you know, from what little I knew about, like, entertainment and, you know, filmmaking, I know there's a camera. I know that there's, like, a bunch of people behind the camera. But what the hell are they doing? What are they all doing? Like, when you watch like a TV show or movie that has like, like a film element to it, like there's somebody filming a movie. Like you always see, like people walking back and forth, and, you know, they're moving stuff and hearing stuff, and it's just kind of like, what are they all doing? And, you know, actually, from attending the New York Asian Film Festival like that, curiosity. Just like, like, I was like, Okay, I have to figure this out. And actually, six months later, like, I actually ended up on a film set. And once, once I got on, it was just like, like, a friend of a friend who knew somebody who was a DP, and I was like, questioning, like, like, I'm thinking about going back to school, maybe, like, a film school, or something like that. And this friend of mine was just like, Nah, don't even waste your time. Like, I know somebody who's a DP, you can learn all that stuff on set. I'm like, wait, what? Like, I don't have to go to a school and pay them, like, tons of money, and spend another four years to get a diploma so I can do something, like, I could just do this, like I can learn this, like on the job. And he's like, Yeah, sure. And sure enough, he was right and, and, you know, just getting onto a film set, just seeing what people were like, figuring out what people were doing. It's, it blew my mind, and, you know, I got the bug instantly. And it's just like, I want to, I know I'm not going to be like, doing everything that everybody's doing on set, but I want to learn what these guys are doing and hopefully make a living out of it, if possible.

Dave Bullis 12:19
Yeah. And honestly, your friend was right, by the way, because the honestly, it's like this podcast, it's basically, it is an audio film school. If we were talking about, you know, we were, you know, eating or whatever, or when you first got here, I forget whatever we were talking about, yeah, it's basically, you know, you have a lot of options. Now, people have options, you know, people who listen to this podcast know, I'm not a big fan of college. I become a fan of college less and less, yeah, just because the promise doesn't deliver. I mean, you're taught from, from when you're like, you know, in kindergarten or first grade, you have to go to college, you get a good job, you have to have that diploma to get whatever. You get it, and then you realize, holy crap, that's like, there's a gluttony of people with the same degree in the field, yeah. And it's just like, do I really even need this? Like, you know, do I really need this to do? Like, hell, I have a degree in business, and, I mean, I've never, I, honest to God, I've learned so much more outside of college. Yeah. It's like James alter always says, Do you really need to pay $200,000 to learn how to learn? No, exactly.

David Powers 13:20
And there's also something that he, you know, speaks about, like, in depth to, especially like his, like, anti college stuff. It's like, there's a lot of like, you know, you know things in real life that you won't learn in college, like, like, how to fail. Like, there's no class on like, failing. Like, everybody's trying not to fail in college. And if you fail, that's a bad thing. But in real life, ever again. But in real life, you know, especially in filmmaking, like, it's kind of like, the more you fuck up, like, the more you learn. Yes, and in real life, you know, you really do have to screw up to to learn and to, you know, hopefully not make those same mistakes, yeah?

Dave Bullis 14:01
And when you do fail, you can, you know, there's a saying that calm waters do not a good sailor make, yeah? So if you're just always smooth sailing and all these calm waters and everything's just copacetic, and whatever anybody can do that, you don't need that any, anybody, any, you don't even need sailor training. You know what I mean, you could just put that ship and just steer it away. But when the waters start getting very bad, the waters get all choppy, and then you're fighting tidal waves, and then you're fighting Krakens and all sorts of stuff, and you have scurvy that Bigfoot and Bigfoot, yeah? And that's when you have to know, oh, my God, thank God. Yeah. This is teaching you something, yeah, kind of like, you know what Nietzsche says, whatever doesn't kill you makes you stronger, absolutely. So it's kind of like one of those things, and you know, and honestly, and to Dave, with so many film productions out there and with all this other stuff, you can just go on YouTube. If I was in high school right now, even in middle school right now, and I looked up films and stuff like that, or I looked up what was going on in my in. My area, wherever the hell I lived in the world. I mean, you could find a ton of other people doing the exact same thing and go, Hey, you know, you're shooting a film maybe next weekend. Or they're looking for people. Go to my local film office and just see about that. You know, one thing I want to tell people is, if you want to go to college, go to college. If you ask what you already said on honestly, but I would always recommend this, take a gap year high school to college, take that gap year and just do a ton of stuff, like we were talking about earlier. If there's something that you want to do in your life and it's itching you constantly, and you're like, god damn it, I you know, I really want to go to wrestling school. I really want to go make a film. I really want to do, go do it. Yeah? Like, before it's too late. And too late is when you're when you're dead, yeah, that's why class, yeah, too late,

David Powers 15:43
Because you could still be a wrestler. Like, if you're 80, chances are gonna get, like, really injured, but probably, like, after one bump in wrestling school. But, yeah, I totally agree. Like, if you if there's, like, a niche that you want to scratch, just scratch it. You know, there's like, so many people that try to say, like, oh, I don't have any regrets or anything like that. Everybody has like, some sort of regret. Like, you can go on social media and see, like, all these different, you know, entrepreneurs like Gary V and Tim Ferriss and all that, and in the rock to the other and, like, every single post is like, positive, and it's like, it can't be that way. There's there's got to be like, something that they regret it, or something like that, you know, like, there's everybody loves, especially on social media, posts in there, and their W's, their wins. So, and I don't know just, just from my experience in in real life, you know, there's more losses than are our wins. And in that just happens with everyone. It's not like, exclusive to certain people. And I feel like if there's like, a certain thing that you want to do, especially going into film, as crazy of a world as it is, and as much like, it makes zero sense to get into still do it. It's, it's, you know, you know, like, you know, me from, from doing warrior university with the Ultimate Warrior and that was just like, such a, like a random thing for me. And that was just like one of the stops on my film journey. And, you know, I just took, like a thing that I was really curious about. And, you know, I was like, You know what, I can do this? And I gave it a shot. And, you know, so many like opportunities that I would never have experienced, like, you know, doing warrior university with Ultimate Warrior that same year, I got to work on the Victoria's Secret show for my first time, and they brought me back a second year. And just like doing a music video for a friend of mine, like just having, like people, like giving me an opportunity, trusting me to do something that you know people wish that they could do. So, yeah, absolutely. Like, if there's any sort of curiosity that you have about life or something that you wish to do, like, do it. Just don't, like, keep thinking about it,

Dave Bullis 18:02
Yeah. And that's why I always say, like, people always wait till they're prepared. You're never gonna be prepared. It's ever gonna be the right time. You have to, what I would say is hedge your bets muscles as much as possible, yeah, and then just plunge right into it, yeah, and see what you can do. I mean, like, I'm not saying quit your job and you don't know, like that, like my, like, I was telling you before about my, about my one friend who wanted to go to wrestling school, and he kept saying finding excuses. And I said, dude, like, you know, if you want to do it, just do it. Yeah. And honestly, I have friends who want to make films, and they always talk about these ideas. Like, dude, if you have a screenplay in your head, just start running it down. Yeah. Go, go out honestly. Writers Duet is my new jam. Okay, that's my, that's what's duet, yeah, that's my new that's my new thing. Okay, writer's Duet is a, is a screenwriting software, the best screenwriting software. It's all cloud based. I held by the thumbs because I always like to have a physical copy. However, here's what writers Duet is, just it blew me away. It comes with an actual like, not only is it cloud based, but you can download the actual like software for it, so now it syncs up everything. So like, let's just say you do want to go offline, you can actually download your scripts, write them offline, then as soon as you're back with internet, it'll automatically re sync it. That's amazing. So see that that's key, because I'm always like, well, what if I'm somewhere and I don't have internet? Yeah, that it just answered my question for me, right there. I have no more excuses, so I just bought it, and it's better than, pretty much everything I've ever actually it is better than everything I've ever used. I've used for is now, the future is now, and it is voters duet, because I've used Celtics. I've used fade in final draft. I've used Sophocles. I did. I say Sophocles twice. Maybe I did. Oh, but anyway, I've used them all, and this isn't a commercial, by the way, for others to wet. Sometimes people ask me if I get paid for some of this stuff. I'm like, No. Like, honestly, I just, I just, I just, but that works. Yeah, I do. Like, like, I just told people stuff that works, and I will. I somewhat like some things, if it's on Amazon, you. Oh, There's a 99% chance if you go to davebullis.com and you see a link, 99% chance that it's an affiliate link. But at least I'm looking straight with that. Yeah, but, like, but, but hey, at least it's something I actually use, but like, writers do it, or whatever else you hear me talk about, whether you know, whatever it is, I make $0 off of that. I'm just telling you. It just comes up in the course of conversation. And, you know, that's what we were talking about, too, is you had an itch. You liked the you know, you wanted to get into film, you know, I want to hear more too, about the but the New York Asian Film Festival, because it sounds freaking awesome, yeah, and that's the festival you were talking about a little bit earlier, yeah, where it's just like, you know, as you know, we're both huge Asian cinema fans. Yes, I freaking love Asian cinema. I think it is just, you know,

David Powers 20:54
Well, I know you love Tarantino, see, then you gotta love, right?

Dave Bullis 20:57
You gotta love Ringo lamb. You gotta like to catch a Mackay. You gotta love chan Park. I mean, you know these, I mean, Takashi Mackay might be one of the most dynamic, diverse filmmakers ever, because he has made films like, something like, maybe the audition or visitor queue, and then he makes something like, what is it? 13 samurai. Is it? Yeah, 13 assassins, 13 assassins, yeah. And, and I was like, you know, see, it's something like that. When he's just got any, any so freaking political

David Powers 21:33
He even makes, like, he's made children's films too, yeah, yeah. And it's just like, This guy, man, he's just all over the place. Yeah, he's, plus, he's one of these filmmakers who he'll do, like, I don't know, like 10 or more productions a year. So yeah, maybe not all of them are good. But he's constantly, you know, working his craft.

Dave Bullis 21:53
He must be non stop just working, just turning it out. Yeah, absolutely. So, you know, just back to the New York Asian Film Festival, you know. So what were your first experiences with that? And I mean, because now you're actually a full fledged staff member,

David Powers 22:07
Yeah, I'm Operations Manager with them now, after some years of filmmaking and being a bit hated from any experience, you know, one of the things that like, always, like kept me grounded in film and, you know, kept that fire going. Was the New York Asian Film Festival. I heard about it back originally, in 2009 I was taking a Japanese class, and there was just, like, some guy that came in who was, like, former student of, you know, that professor, and he mentioned, like, oh, there's like, some film festival show in like, Asian movies. And he was like, There's one called vampire girl versus Frankenstein girl with my background that I already mentioned. I was like, Whoa, where? Like, he's like, yeah, it's called the New York Asian Film Festival. I think at that time, they were like, at IFC. And I was like, after this class, I'm going on my phone and I'm looking it up. I'm signing up for any mailing list that they have and whatever screenings they have. I'm going to all of them, because previously, you know, now, whenever I would go to a movie, would just be like a, like a random, like a, not a random, but like, you know, your standard AMC, Lowe's whatever, yeah, to see whatever Hollywood movies are out there, usually for, like, for anything like, international or, you know, just like an independent film, like, I didn't think that those would be at, like, an actual movie theater. Like, I would just go to Best Buy to check out something that wasn't going to be in a movie theater. Or, you know, back in the day, you know, Blockbuster and so blew my mind that there was a festival for this. Blew my mind that they were like theaters that screen these movies. So it's like, I it was like a whole new world. Was like, you know, opening up. I'm like, Oh, my God, there's this. This exists. So, you know, true to my word, like, as soon as that class was over with like, I went on my phone, looked it up, and I found out that the 2009 edition was over, won't want so I signed up for everything mailing lists, got on their Facebook, liked it, and patiently waited for a whole year to go by, for it to come back. So 2010 was the first year I got to go, and their main guest was Sam, oh, hung Oh, wow, yeah. And Simon Yam, who's also like an, you know, bunch of you know, Ringo lamb, you know category three, you know, Hong Kong movies. And I was like, wow, you know, like, I've seen these guys, like, in movies, and they're, they're here, like, they're guests, like they're here to talk about these movies. And didn't know too much about the festival. I didn't know too much about, like, you know, some of. These directors or actors, but new New York Asian Film Festival kind of covered everything from, like, indie to, you know, big budget, you know, films for, you know, all these different Asian countries. So, you know, it just rolled the dice and, you know, picked up their catalog like a program book. When I went to my first screenings, and I just, like, looked through it, and I'm like, this looks cool. This looks this has a badass title. Let me check it out. Rom coms, I don't really watch those, but I'm gonna watch them now. Like, which ones you should watch? 2010, I don't remember, because I was like, maybe 11 years ago. Maybe, was it like, drink, drink, drunk, or maybe My Sassy Girl? Or, No, My Sassy Girl was earlier than that. Oh, my God, I'm trying to once I figure it out, I'll let you know, okay, but I'll link to in the show notes. But I, you know, I just watched like, all these different kind of movies. And there was, like, some stuff that I wouldn't even like bother with. Like, there was one documentary on a Japanese folk artist called Live tape. And it, I forgot the name of the the artists I should remember, because I have the soundtrack at home, but it was literally this guy, you know, starts off walking in, you know, one of one space, and he just starts strumming on his guitar, gets into song, and then he meets up with a band member in some other part of town and goes into another song, and it's all one shot. And they're walking through like, the town you know, him meeting, you know, one band member at a time, and then at the end of the film, like they all meet together, and, you know, get into the last song, and I'm like, wow, this is one shot. And I think I was telling you, like, beforehand, I was like, you know, what's behind the camera? How are they filming this? How do they make it, you know, look the way it does, you know, how are they able to do this in one shot for like, over an hour and have it look the way it looks? Yeah? So just like watching these movies, just kind of like, you know, being a being a big film fan to begin with, because I was, you know, like I mentioned, I was really into black exploitation movies and just other kinds of film and anything that really piqued my interest. Like, I have this like habit of, like, I have to dig as deep as possible, go further down the rabbit hole to find out. Like, you know, what is this all about? You know, what? How did it start? And, like, yeah, how is it what's the community, you know, like, and, you know, notice that there were, like, volunteers and stuff like that. So I'm like, I have to work for the festival next year. So I ended up volunteering. And now I'm actually like, I've volunteered so volunteers so often and been so consistent. Like, now I'm like, part of staff.

Dave Bullis 27:51
So when do they offer you part of staff? Like, did they did somebody there finally say, like, look, this powers kid is really got some Gump shit. He's got some gunk. Yeah, I'm gonna promote him. No, but like, what was the like? Was there a final thing where somebody finally said, Look, Dave, we're just gonna promote you to this for next festival. Or is there anything like that? Or was it like, sort of, they mean, you could get you were consistent, you were always there. So I'm sure, I'm sure somebody had to know something, right?

David Powers 28:19
It's kind of hard to say, because it just kind of happened, like organically. It's kind of like you're just there so long that they just kind of give you a title. Because, believe it or not, you know, despite the caliber of guests that we get, you know, we've had people like Jackie Chan and was our last last year's big guest was Lee Byun Hoon, who was in Magnificent Seven. And, you know, despite getting, like, some of these big names, like, it's really, like, a our team is really tiny. There's, like, a, probably less than 10 people that program it, and probably less than 10 people that are just part of the staff, like, helping out with, like, you know, random stuff. Like, one of the things I'm doing this year is event planning. I don't have too much experience in vent planning, but I sure as hell I'm gonna have it this just this summer. Thankfully, the person that I'm working with, like, has done that before, so, so we're not like, Hmm, let's get some string cheese and toasty So, but it's a really small team that makes this this big festival, like, come together. And really, I think you know me coming into the position that I am with, with operations management, it's just really like, I've just been there for such a long time, kind of like with a lot of the films I worked on in the past, and like some of the guests that you've had on the past, you know, they want to do something so bad, and they want to figure out how it works, like, you know, just want to do like, every year that came by that I was volunteering, it's like, you know, what else can I do besides volunteering? I just asked for more and more tasks. And, you know, because it's such a small team, like they were like, okay, won't you do this?

Dave Bullis 29:05
I mean, yeah, everyone knows each other, right? Yeah, you know, event planning. I've actually done a few like events and stuff like that. Yeah, my tips are always going to be, always, always, always try to get, like, some kind of deal whenever you can. And what I mean by that is I would always, I always pitched quality, quantity over quality. Is the very rare time I actually, like, for instance, alcohol companies. Yeah, I would pitch them constantly. And eventually the vodka companies are huge, and sponsoring shit, even if you can't get money, even a free bottle of something, is a pretty good thing, because you give that away. And it's always, it always looks pretty cool. You can put up their stuff, or you can just trick it yourself in a parking lot and just, yeah,

David Powers 30:59
One of our sponsors this year is same beer sponsor from last year, singtal. Oh, yeah. So they're gonna be one of our, like, sponsors. So we got the free beer. No, they got the beer hook up.

Dave Bullis 31:11
Nice, yeah. See that stuff like that. He that stuff like, you know, just getting one sponsor and getting another sponsor. I mean, honestly, that's, that's the whole thing.

David Powers 31:20
One of the years we had, like, McDonald's as a sponsor, because I was, like, looking was, like, looking, because I had, I was been helping out with the Wikipedia page, and I asked for, like, all the old programs I remember, like, McDonald's was one of our sponsors. I can't even imagine why McDonald's, I don't know. Maybe they had the the Mulan Szechuan sauce, or something like,

Dave Bullis 31:38
Have you been seeing Rick and Morty? By the way, have you seen the newest one? Not the newest season? I've seen, like, some past episodes, the show is incredible. Yeah, that's the whole session. Yeah, yeah. He's got the obsession with Yeah, with that. And just want to bring it up just in case. But yeah, McDonald's, I'm just like, What? What the hell you know, honestly, did you ever get, like, any local restaurants that say, Hey, maybe I can cater for maybe one event, and then maybe the guy down the street cater for another event that way, not killing the small businesses, and they can sort of get something in return as well.

David Powers 32:08
We're working on like stuff like that for this year. I don't know too much about it, because I can't talk too much about it either, so you'll find out if you told me you'd have to kill me, right? Yeah, or make you watch DB Cooper and Bigfoot again?

Dave Bullis 32:22
Well, I thought we were ever going to talk about that again? You have to men and black me and give me one of those, those phaser things. You're just like, I don't remember anything

David Powers 32:30
Well, for the sake of punishment,

Dave Bullis 32:35
Was that the worst we've ever seen?

David Powers 32:37
Oh, man, for me, it's not actually, no, that's not the worst movie ever seen. I'm trying to remember I've seen so I've seen some, like, really horrible ones, because, you know, just sometimes, just, like, curious about something, I think, like, the worst one was, like, an old school like, Mexican horror movie, like, about an Aztec mummy. And, like, the mummy's not, like, hardly in the movie. And, like, it's, it's like, all, like, there's like a voiceover talking about, like, every scene that's going on, and there's people talking. It's like, let the people talk. I don't need a voiceover. Just, just let these people talk. And then I think, like, the way that the mummy is killed, like, is, like a car runs over it. I'm like, Really, this, this, this creature comes back from the dead after 1000s of years, and it gets run over by a car to be killed.

Dave Bullis 33:23
So they didn't have cars in Egypt. They just, you know, had hooks up the brain, you know, or if something goes to get the brain,

David Powers 33:29
So apparently, this mummy can come back to life, but if it gets hit by a car, it's, it's a done deal.

Dave Bullis 33:36
But sorry, that's a good too far off as we talk about DB Cooper and stuff now, yeah, but just to go back to the Asian Festival, you know, I'm glad to hear that it's constantly growing, yeah. So what is this year's festival?

David Powers 33:46
It's gonna be happening June 30 through July 15 at Film Society of Lincoln Center, which also is like hosts like other festivals like the New York Film Festival. And last couple days, we're gonna be at the SVA theater on 23rd street.

Dave Bullis 34:03
Cool. And who's the big guest like this year? Because I know you've had Ringo Lamb, Jackie Chan, you said,

David Powers 34:10
Haven't announced any guests. Oh, how do I know? So we'll have to do something after Okay, so I will update this as soon as you make an announcement. We'll be announcing it very soon, actually, okay, good. Because a little bit early with promoting it, well, not too early, but still early. Yeah.

Dave Bullis 34:25
What are we halfway through May? Yeah? So, yeah, okay, about a month. Yeah, we got about a month. Yeah, that's a good time to get some promotion out, yeah? But, yeah, I'll do this as well, because you're actually the next episode in the gate. So I just, I was like, Well, I guess I'll update it. Yeah, okay, when it when you announce the guest? So absolutely. So you know, what are some let me ask you. We talk about networking and stuff. You and I talk about all this stuff. What are some of the things that you've taken away from doing the festival about networking? I mean, I'm sure you've seen people who are awful networkers. Oh yeah, cards out there. Everybody, yeah? And there's good networkers who are almost like, and not to use the Asian theme too much, but like a ninja, where it's like, you know, they're just like, How dare you Yeah, I know exactly right into stereotypes, yeah, but no, like, the they're basically like, you might not know who they are, yeah, but everyone seems to know who they are, you know, yeah, like, like, Hey, do you know? You know, maybe I don't know John Wong, do you know John Wong, oh, yeah, yeah, I know John Wong, have you ever actually met him? I just have heard of him. Yeah. What? I mean, that type of guy. So, I mean, have you seen some of something like that at the festival? What are some of the things you've taken away from it as well,

David Powers 35:38
Just from working, just in film in general actually has helped me out a lot, you know, working at the festival, because we do have these, like, high profile guests, and you never really know how, like, you know, every everyone in general, when you meet them in real life, they're all different. And, you know, when we have, like, big name guests or smaller name guests, it's just kind of like, I just treat them like humans, because at the end of the day, like, I'm not gonna try to pitch these guys an idea, like, or like, Hey, could you get me a job? You know, I'm not gonna be like, begging Jeff give me a job. Like, Gil from Simpsons, get me a job.

Dave Bullis 36:14
Oh, look good. And for old Gil,

David Powers 36:16
Give Gil a lick. Come on. Like, no, no. Like, usually, actually, one of the many jobs I've had in the past was to bodyguard, you know, some of these guys really, who'd you bodyguard for? Jackie Chan was the one that one, that one's actually kind of a stretch, like, it still was like a bodyguard thing. But it was literally like, we need you to, we need you to walk Mr. Chan over to his car. And it was like, it's like, five feet away, or something like that.

Dave Bullis 36:45
Has anything ever happened? We better, like, put somebody down.

David Powers 36:47
No, actually, for the Jackie Chan thing, there were, there were, like, some, like, autograph hounds. There were rounds. And it was kind of strange, because this, we had him for like, a press conference, and it was just like, it's not one of those kind of things that you're gonna, like, find out. Gonna, like, find out about, or it was really, like, low key, and it's like, you know, it's just thinking to myself, like, how did these people know that he was going to be here? So, you know, never estimated the power of a stalker. Yeah. So seriously, man. But luckily, there was, like, me and another guy, and, you know, we were, they were just like, a bunch of kids wanting autographs. So it wasn't that hard to, you know, put them down. But, you know, at that time, like they were like a like an ant, like an animal rabies, but my face, I'm like, no kid, yeah. You know, from my experience in professional wrestling, Power Bomb, the kid on the concrete.

Dave Bullis 37:44
You gave me the rock bottom and the Stokoe sign,

David Powers 37:47
yeah, give him the Super Kick, and now give him the sleeper hold and cut his hair afterwards. But anyway, but it wasn't anything too crazy. And, you know, just one thing that I learned, and, you know, just I learned in real life, it's just like, you know, some people just don't want to be bothered, and situation like that, you know, just do what I was told, bring him to his car, let him get in the car and drive away. And, you know, whenever I've, like, dealt with like guests in the past, you know, I just give them their space. You know, if they want to talk to me, they could talk to me. If not, then fine. Like, there's been, like, there was, like, one really famous Korean actor, Lee Jung Jae, and, you know, there were some other big name Korean, you know, stars that were there too, and they were outside of the theater. They just wanted to sit down at a table and talk. So I let them sit there and talk and me and like one other person was helping me out just watch the area. There was, like, some people that like, Lee Jong Jae and like, yeah, give them their space. And, you know, you know some, thankfully, you know, some of these people are kind enough to just, Hey, let these guys, like, chill out. They're human beings, you know, let them, let them chat with one another, because I'm sure, like, with their schedules and stuff like that, you know, seeing people that you work with or worked with in the past, you know, they just want to hang out. And there's a screening for one of you John Jay's films, and he just wanted to stand in the back and watch it. So, you know, I just, you know, stood there with him, let him do his thing. I didn't ask him any questions or bother him, and at the end of it, he just said, thank you. And for me, that was validation. But there's been times where I've, you know, bodyguarded, like some of these guys, and there's one in particular, Ringo Lamb, who is just kind of like, Who the hell is this guy? Why is he following me around all the time? And then, like, at the end of it, we were like, best friends, and and I'm like, wow. Like, this guy was like, Who the hell, who the hell is this guy following me around? And, you know, at the end of it, like, I we actually, like, bumped into each other at a at a restaurant. And, you know, after one of the screenings, separately, separately, was he, like, you followed me here, too? Kid? No, no. Actually, by that time, like, he got, he, like, grown got grown accustomed to me, and he was like, hey, this guy's All right. And he actually got, like, he stood up from the table that he was at and went over to me and, like, shook my hand. Oh, and, you know, like, you know, said hi to, you know, the people that I was sitting with. So you might have, like, situations like that, but like, I never go out of my way to say, like, Here's my card. Like, I was at Victoria's Secret Fashion Show. You should hire me for stuff I know the Ultimate Warrior. Yeah?

Dave Bullis 40:55
Seriously? Well, because, well, at that point you didn't know the ultimate war that, yes, yeah. And so, so, well, at that point you had everyone at the table. You have to say, this is Ringo lamb.

David Powers 41:05
Oh, they already knew who he was. This is there were some of them were working with me at the festival. One of them was like a friend who flies out from from Austin. Her name is Christina. Hi, Christina. I'm sure she'll be listening. She better be listening. Yeah, I don't know who that is, but she's got to be listening. So, you know, she was hanging out, like, oh my god, ring a lamb. So, you know, it was, it was a big deal, and it was like, such a genuinely nice thing for him to do, like, I wasn't gonna go out of my way to, you know, to be a fan or mark out or anything like that.

Dave Bullis 41:34
Did anybody bring up the fact that city on fire is what? Let me change this around. Okay, that Reservoir Dogs is very similar to city on fire.

David Powers 41:45
No, you don't say, yeah, no, that wasn't brought up. I think because it's like such a like, I think at this point, especially if you're going to the festival, you probably already know that, yeah. So it was just kind of like a moot, you know, subject to bring up. Also, like, he, it was funny. He was very shy, like he didn't really want to do, he didn't want to do Q and A real or anything like that. Like, we did give him, like, a lifetime achievement award, and he didn't, he just said thank you. That was his speech. And it was funny, because he did have some, like, great stories, like in the back and stuff like that. But just, you know, he was a pretty shy guy, or just didn't want to, you know, you know, talk. I don't know, I don't know the specific reason, but it wasn't brought up. But I did ask, like, one of the programmers, like, hey, basically asking the same thing, like, Hey, is anybody? Well, I know people have asked that question, but I was like, oh, you know, what's his like, take on that. And it was just basically like, oh, well, we steal a lot of American ideas. So if you stole, if America steal one of our ideas, all right, that's cool, me. So it was just kind of like, you know, mutual, kind of like, respect, yeah, that's pretty cool, because essentially, that movie basically made Tarantino's career.

Dave Bullis 42:59
Oh yeah, absolutely. And then then Pulp Fiction was the was the sort of Death Blow, yeah. And I mean that in a good way, because that's a good one to combination. It's probably one of the best one two. I got into a discussion with this for for a film professor at Yale, because he we were asking, what the best one two combination of movies from a director, they have to be back to back, yeah, and that hat that has to be up there. He ended up contending that, oh, God, what was it that he said it was actually very tough to beat too. God, damn it. I forget, but when I our original show notes exactly official shows, I will link to it. I'll put like, this is what the hell I was talking about. But I forget what it was. I it wasn't. For some reason I keep wanting to say Sam to Sam Peckinpah movies, but it wasn't Peckinpah. It was. It may have been something it was. It was something else entirely, but I'll get, I'll put those in the show notes. Okay, time, and I'll wait and listen

David Powers 43:54
The breaking movies,

Dave Bullis 43:58
Which Claude Van Damme and and Boogaloo shrimp.

David Powers 44:02
Yes, yeah. It was a great guest on the Super Mario Brothers Super Show.

Dave Bullis 44:05
Yeah. You know that one guy, not, not, not Boogaloo shrimp, but the other guy, Shabadude, you know he's, like, apparently, a total fucking prick in real life.

David Powers 44:14
Well, with a name like shabadoo, like, either you're really, like, the greatest guy ever, or you're, you're cursing God for being named Shabadude.

Dave Bullis 44:21
I guess it's the latter, because apparently, like, I've had people who've met him and stuff, and they said he's just, like, even back then, they were like, he's just any the girl who was in break in, she said he she knew for the after, when they was like, Hey, we're gonna make a sequel. She's like, he better not be in it. Wow, apparently, because he's just so, like, I'm the best dancer out of all of us, and you better all,

David Powers 44:45
Well, I guess you gotta have quite an ego after being on the Super Mario Brothers super ship. Well, Boogaloo shrimp is apparently a good guy, yeah. I mean, you have to be with a game like Boogaloo shrimp. Yeah, come on.

Dave Bullis 44:54
So, so, I mean, you know, and it's great to be, you know, the Asian fest. Of all the New York Asian Film Festival, I'm just glad that there's actually festivals like that now. Yeah, they're becoming more and more prevalent. Because, honestly, man, like, there are some kick ass movies that are coming out from Asia, and sometimes you get buried, and Tarantino made, what was it Rolling Thunder? I think films or productions, yeah, it was going to be like, he's going to start showing these, apparently, it just sort of teetered off. Because, I think, yeah, it wasn't seeing the ROI Yeah, but I wanted to ask, though, did you ever get to see vampire girl versus Frankenstein?

David Powers 45:29
Yes, I did. Okay, God, I got it on like, DVD, like, I think, like the following year or something. Oh, right. That's actually, it was funny because I one of the friends that made through film, just, I guess, to get like, into like, you know, connecting with people and networking and stuff. I was watching the Sci Fi show face off, and there was, like, one, you know, I was starting to get into film. I was just really being like, as bold as possible, because it's just kind of like, Yeah, I saw this great opportunity to just grow as a person, to like, because I really like, held back on, you know, pursuing anything I was interested in, like a big wrestling fan, but I never went to wrestling school. Yeah, they did go to the Chikara pro first tryout. So really, yes, how's that go? I'm not a wrestler, but it was fun. Did you run the ropes? We didn't run the ropes. It was like, super, super basic.

Dave Bullis 46:24
Do they? Let me ask you, did they just, like, try to weed out everybody by making this just do, like, body weight calisthenics, like Hindu squats and running them? Yeah, we, we did

David Powers 46:33
that stuff. But it wasn't like 500 Hindu squats or anything like that. I essentially, like the gist that I got from it was like they were looking for new wrestlers, yeah, like, genuinely looking for new wrestlers. So they just started doing this so, you know, that they could find new talent. Yeah, cuz they were very, like, at the end of it, like, I could tell, like most people, like, including myself, were just there, just to, like, wonder what it's like, yeah, and I specifically was going because a friend of mine's, like, brother badly wanted to be a wrestler. So I'm like, you have to go through Chicago pro because they literally had the best like, trainers at that time. I'm sure they still do now, but like Mike Quackenbush, yeah, Mike Quackenbush, who's one of my favorite indie wrestlers, and Valley, wanted to be a wrestler. So I was like, you know, you got to go to this. And then I got, you know, another itch had to be scratched. So I was like, let me check this out at the end of it. Like the wrestlers on hand and everybody, they were like, almost like, strong arming people to do to like, we'll give you a discount, or something like that. But I was watching the Sci Fi show face off, and there was like one person on there named suley, who I was when getting into film. One of the things I, like promised myself is like, I have to align myself with people that are doing better than me for one thing, so I can learn from them and to, you know, find people that like I know I'm gonna work well with, and three people in the area. So I saw her on the show. Thought she was awesome, enjoyed her work. She was nearby. One of the key things that I heard her say on this show, or like in an interview, was that she was willing to work on local, like independent movies.

Dave Bullis 48:27
That's her kiss of that. That's right there. I got her. I got her. She's mine. And we always turn to guys a big chomping cigars, like, where he's, like, I got it Yes.

David Powers 48:37
And just thinking about the big money bags with the dollar sign on it, I'm making money Exactly. And I reached out to her, and it turned out like she was, you know, also, like, a big, like, Asian Film fan, despite her being Asian and but I found out, you know, from, you know, we, you know, scheduled time to meet up and just like, chat to see, like, hey, was this? Like, is this somebody I want to work with? And she mentioned that she was originally going to school for like medical, like prosthetics. And she mentioned she went to the New York Asian Film Festival in 2009 for vampire girl versus Frankenstein girl. And I think she met, like the director, one of the directors and SFX artists, nishimora, and she was like, after, I don't know if it was specifically seeing that movie or just like, seeing some other movies in general that kind of, like, put it over the top that she actually got to meet this guy in person. And I know it was like a turning point for her to, you know, go to the festival, meet this, meet, meet Nishimura, and, you know, decide like, hey, you know, I'm done with medical prosthetics. I want to do, you know, movie makeup. So, you know, we both had that like in common, that like the festival was kind of like. A light bulb, you know, for both of us, Like, hey, you know, there's, there's, you know, more to our day to day life than just you know, going to work or whatever you know, plans that we, you know, had at the time so and you know, just want to throw it out there. Like, like, if you see somebody, even if they're on TV or something like that, like, obviously be polite and very, you know, humble when you approach people, because it really is annoying. If you're like, Hey, you want to be my movie, or, Hey, can you work on my movie? Or, like, and there's just, like, no real, like, you know, plan behind asking them, other than like, Hey, can you do this for me?

Dave Bullis 50:48
Like, because there's no script, you know, you don't mean there's no funding. It's just like, it's, I know who probably gets it the worst, and he's not Asian, but it's Bruce Campbell, yeah, I imagine he probably gets it every single day. Like, yeah, should we be in my movie? Yeah. And they probably call mash too, yeah. Well, they do excited because they don't know, yeah, exactly right. And Brian Halloran Dante from clerks, yeah, it was great you're supposed to be here today. And he goes, I was actually there one day talking to him, yeah. And somebody actually walked up to him and said, Hey, Dante, you guys supposed to be here today. And he goes, Yeah, haven't heard that one a million times today, exactly.

David Powers 51:28
But you know, if there's, like, somebody that you want to work with, or somebody that you want to talk to genuinely, you know, I absolutely recommend doing that too, like it, you know, a lot of you know things that we do for the festival and, you know, things that I've done, you know, for my actually, here's a good story for you. When I was working with beyond wrestling, think the like, there was, like, one week where WWE had the Muppets as, like, the guests, like GM, or the guest host for raw, and the promoter Drew was, like, the Muppets on Raw. Like, well, that's, that's ridiculous. Like, so what is beyond gonna do you have Tommy wise Oh? And I was like, I can get a hold of him for you. And I think, like, Yeah, I think he said to be like, yeah, if you could do that, like, we'll see what we could do. And I actually got Tommy Wiseau from the room on the phone, like, the next day, and he was like, talking to me, like, what are you gonna do? Actually, the specific phrase that he said maybe about like 20 times on the phone call is. So what's the story? David, and like, I was like, oh my god, I have Tommy Wiseau on the phone, and he's interested in working for beyond wrestling, this independent wrestling organization in Rhode Island.

Dave Bullis 52:36
That should be like, the name of your book. So what's the story David?

David Powers 52:40
Yeah, in book forms, exactly.

Dave Bullis 52:43
So it's just, it's just an audio book. But, yeah, it was, so it's just, it's just funny, because, you know, wrestling sort of attracts a lot of different people. Yeah, I again, you know, for everyone listening to this, I as, you know, as I've said before, I have stopped watching wrestling years ago. I just talked about it now, yeah, because I just can't get into it anymore. And I mean, you, I haven't watched it in years upon years, probably since I graduated. Well, no, I probably stopped, maybe 2008 maybe somewhere around there, yeah, so. But like, I love all the old school stuff. I love talking about the old school stuff. And I know you and I use wrestling terms in everyday speech, yeah, just by, like, by by accident.

David Powers 53:22
Like, we're using, like, old Carney terms to people that have no idea what it means. Like, I'm really getting heat in on this person, like I was trying to sell this and, like, it's marking out. Like, wait, what are these people talking about?

Dave Bullis 53:34
Like, is he stiff in it? Was he taking liberties? Yeah. Like, big time, enough time. And I love that term. It's just and, like, he's a chopper, yeah? It's just stuff like that, like he's jobbing out to him tonight. It's just stuff like that. And it's just like, it's like, it's just funny stuff. When you when they don't know what they're talking about, yeah, but people very rarely, we were saying, they very rarely, will call you on it, and so they're just like, oh, yeah, because I think they kind of understand what you're trying to say

David Powers 54:01
It's funny because, like, I've never been, like, a big fan of, like, you know, inside talk, like, even for film, like, when I've been on set, like, somebody calls, like, a cable, a stinger. I'm like, yesterday, wait, see, there's a cable this. Call already? Sevens, yeah. I'm like, like, as much as I have, like, enjoyed film, like, I don't like, like, film insider terms, like Stinger like, just go all the cable. It's a cable. Look at it. It's a cable. It's, I know, you plug it into some got two stingers on the floor here, yeah? Like, come on, really,

Dave Bullis 54:29
No no. See 40 sevens, though, although we do have one clamp, we each have a clamp on here.

David Powers 54:34
Was it? Like, the, like, the clothes like, you know, clothes pins, yeah, and people call my bullets and stuff like that. And it's just kind of like, really, it's just kind of like, I'm sure for some people, like, hearing like, who've had conversations with me using wrestling terms of what is this guy talking about? Like, where this guy sounds really stupid, using me.

Dave Bullis 54:57
It's kind of like that movie brick, where they just, everyone kind of talks. Have you ever seen brick? There's Jason Gordon Levitt in it, and everyone talks like a 1920s gangster, but it's set in modern day, like, so what's the story about the dame? It's like, it's actually kind of funny, but grifted me. Yeah, exactly. Chisel. But we were talking about, you know, pro wrestling. How did you get involved? Because I think you said to me, your first shoot, your actual first introduction to film with a pro wrestling company, right?

David Powers 55:28
Yes, actually, my very first film, like shoot period, was with beyond wrestling. Actually, that's, I think I filmed with them for like, a year and a half or so, and I've actually had the opportunity to film an inter gender match with Sasha Banks before she was big. So in the video, the match is actually on YouTube. I think if you just like, type in like Sasha Banks, beyond wrestling, you'll find this, like, funny inter gender match with her in it, and me standing on a ladder filming it.

Dave Bullis 56:01
I want to make sure to find that link to that in the show notes. Yes, I just kicked the microphone. So everyone who's wondering what that noise was, I just have to kick the microphone.

David Powers 56:13
Yeah, but it's funny because, like, you know, trying to figure out how to, like, get into some of this stuff. I'm sure, for like, a lot of people, it's like, absolutely frustrating. It's like, like, you hear everybody else's story, and, you know, there's so many like, different avenues that people have got into it. It's not like something that like, like, just not like a step by step process to, you know, get on, you know, become a filmmaker, or, you know, have a specific title. Like, everybody finds their own way. And thankfully for film, you can really go, you can really get into it through like any means possible. And if you have, like, a desire to become like a director or writer or actor, whatever, you could start at any position and figure out your way through there, but with beyond. It was funny, because I always, like, even when I was a kid, I always hated people that had connections when I didn't have connections, or they would like, have, like, a stupid story where, like, I went into a supermarket and some person found me, like, you're my next star, and they went to Hollywood and became big, or something stupid, like, I had $4 in my pocket And I went to California and started in a production of hair, and then I became a big star that sounds like so unrealistic and funny enough, there was a gym by me, which I always knew that wrestlers like in the past, like Jimmy Snuka and I think, like ultimate war of like rowdy Piper, have gone to this gym, like, whenever they're in the area. Used to be a Gold's Gym, and it's been has it's gone through different owners over the years, so it's had several different names. But my dad just got me, like, a gym membership there, or something like, I think, yeah, he was going there too. So I should get a gym membership here. It's 20 bucks a month. I'm like, sounds good enough and funny enough. Like, I was wearing my chic pro, you know, hoodie, like, for a workout or something, and, and at that point in time, like, I didn't know if there was any wrestlers still going to this gym or anything like that. And, like, I just didn't even think about that or care. And you always hear about like, guys getting into the business from going to a gym, and some wrestlers like, Hey, you look like you should be in the business or something like that. And strangely enough, that kind of happened to me. Like there was a wrestler, like an independent pro wrestler at the time. He went by the name of Nick talent. I think he's going under Nicholas K now, and he saw me wearing the chakar hoodie, and he thought that I was one of the chicara wrestlers, because most of them were luchadors wearing masks, and they're all, like, super skinny. I didn't have the muscle that have now. So he saw me, thought, like, Oh, this is one of the chakar guys. He's probably just like, here for a workout. And I was like, No, I'm not. And then we just started like, Bs ing, he realized, you know, it wasn't like a weirdo or anything like that. That's the key. That's the first if you want to get into anything, yeah, a certain job or whatever, Don't be weird.

Dave Bullis 59:15
Don't be crazy. Don't be a weirdo. That's the two big don't breathe heavy over the food like that,

David Powers 59:23
Be nice. And, you know, we just had, like, just had, like, a fun chat. And whenever I was in the gym and he was there, we would just BS about wrestling. And, you know, he knew I was interested in getting into film. Another key element, if you want to get into film, just tell people that you want to get into film. Eventually you're going to find somebody that knows somebody. So this guy, you know, he would always tell me about beyond wrestling and how unique it was, because essentially, it was just kind of like a promotion that didn't have an audience. The audience was literally just the workers. So it was, you know, wrestlers, wrestling for wrestlers and with the with the mindset of, like, this is a good way for guys to network, and, excuse me, a way for for guys to, you know, get feedback from each other. Because, yeah, I don't know, like, the the mindset of the little locker rooms now, but like, I know of in the past, like, you know, you really have to really be super humble, and, you know, mind your P's and Q's to get feedback, you know, from certain guys, you had to ask the right people and just get some input on, you know, their work, because wrestling is definitely an art. You know, they even like, I've been in the ring, I've run the ropes. Nobody was teaching me how to run the ropes. I just tried to run the ropes on my own. And I'm like, wow, this is, like, the most unnatural thing ever. Like, you just, like, you just, like, run towards the ropes. And like, you know, you have to turn, but it's just, like, such a awkward movement, and like, using the ropes for momentum to to bounce off, and like, you know, run the other direction. It's just not natural at all. So, you know, just, I'm sure, for these guys, just, like, just trying to get, like, their craft, like, polished. Because, you know, when you see the stuff, like, on WWE, like, these guys are truly professionals. They make something that's like, completely like, unnatural, look like, so easy. But when, and I know you've, you've done some, you know, pro wrestling school with King Kong Bundy, like, just a lot of, you know, this, this, you know, movements and wrestling, they just, like, you really have to, like, work at it hard. You know, falling on your back, falling on your knees, and, you know, just just getting slammed and just trying to make it look like as seamless as possible, takes a lot of time and effort. And, you know, a good friend of mine, Chris Dickinson, who's in Evolve wrestling, kind of like a feeder system for WWE is like, Performance Center, you know, he, I remember, he told me, like, it took him, like, I think, like, three years before you realize, like, how to make a match. So imagine, just like having matches and just like not getting it. So these guys like form beyond wrestling to, you know, kind of bridge that gap, to get feedback from other guys to, you know, network with one another. But also, you know, put the stuff on on YouTube, you know, for fans to see it, which actually ended up, like, frustrating a lot of fans like, How come you don't have live shows? But initially, you know, he invited me to do camera work, you know, for beyond wrestling. And I'm like, wow, I don't even own a nice camera, and I'm going to be filming a wrestling event that's going to be, you know, put on YouTube for people to see.

Dave Bullis 1:03:02
Yeah, So did you feel like, Oh, yeah?

David Powers 1:03:06
Cuz, you know, since, you know, with independent pro wrestling, this was like, Really, like minor league at the time, like, Now, beyond wrestling has like, you know, really like stack lineup, and you know, a lot of guys that have competed for WWE or, you know, maybe have, like, some sort of, like a contractual deal with WWE that they appear on, like, their, you know, NXT or or the 205 live cruiserweight show, like they're wrestling and beyond now, and initially, like, for a lot of these groups, they don't have like, a, like, a nice setup. It's not like this, like, fancy television production. It's literally, like, we're gonna give you camp quarter, all right, we don't know where we're gonna set you up for a steady cam so we're gonna put you on this ladder, or we're gonna put you, like, high up on this, like, like, I don't even know how it's even, like, termed this thing that they put me on initially, but I was like, high up somewhere, like a scaffolding, or it was, it wasn't, or something like an eagle's nest, and I was just like, terrified of, like, falling off of this thing more than, like, getting a good shot. But apparently I did well, so they had me come back for other events. And so that was, like, my first, like, taste of film. And it was literally from, like, it literally happened from, like, a stupid, you know, like, man, you know, I wish I was, like, some guy that they found at the gym, and, like, it happened to me. Like, whoa. This actually does happen. So, so that's my, that's how I got initially started off into film.

Dave Bullis 1:04:39
And see, as we sort of take a step back here, you know, you had to fail. You know, when you were actually doing this stuff, you had to actually learn how to fail. And you had to learn how to, you know, do it the right way. Yeah, learning running. Talk about running the ropes, how the natural that was, and how you basically, you know, you have to learn, you know, this whole new skill. Yeah. And most. Of the time you learn by failing. Because, you know, yeah, so,

David Powers 1:05:02
You know, not all the stuff that I shot was like, great. Like, like, it was like, somehow it'd be like, after the fact, like, the promoter would be like, gotta stop like, doing, like, the zoom in thing, like they do on WWE, because it doesn't look good for our stuff. And, you know, just getting feedback and not taking it personally and, like, you know, how can I, how can I make this better? Like, I, like, my, my, you know, aim was not to be like a camera guy or anything like that, but at the same time, it's like, okay, well, there's going to be situations where they may need somebody, whether it's beyond or somewhere else, just to press record, yeah, and, you know, just, just, you know, make things look nice.

Dave Bullis 1:05:44
And just because I have to ask, because, again, yeah, this is filmmaking. What kind of camera did you use? Or if you're on the film set, it's, would you shoot that on? You know, if they're a film festival, you know, if you're at a film festival wherever, and you know, the film people, because they're going to come up to you and say, would you shoot that on?

David Powers 1:06:00
Exactly for the first one. It was, oh my god. It was like, literally, the promoter, like, dug out some, like, old camcorders and, like, they did have like, some HD to them. Well, no, no, they actually, they weren't HD. It wasn't until, like, there was like, one wrestler who goes by the name of, oh my god, Jarek, 240 or something. I forgot the numbers. Sorry if he's listening, but he, he was into film. He was, he was doing a lot of editing. And he had, like a, I think it was like the the rebel he had with him, okay, for, and that was like for our very first rebel, t3 i Yeah, for our first for our first live event with an audience. So we were actually had, like, by time, we were actually allowing, like, an audience to come in and, you know, watch us, you know, do our do we actually had, like, HD, you know, cameras with us. Oh, cool, so, but the initial, like, you know, tapings, they were just like some old camcorders that the promoter dug out, or, like, one of the wrestlers had an extra camera on and

Dave Bullis 1:07:06
And that because the show we were talking about. You know, you can't wait to you ready. You have to just go with what you have. Yeah, actually,

David Powers 1:07:14
I remember, like, a earlier in the conversation you mentioned, like there's, like, some people, they just we, we, they're waiting for the perfect moment. They're waiting for the for the right thing. I've known people that have, like, graduated from NYU for filmmaking, and they're like, Oh, I'm gonna wait to make a film. Like, once I have, like, the right camera or something like that. Like, No, don't. Don't wait. If you have like, a cell like, we're at a point now where you can make an amazing film with your cell phone. There's, like no excuse for doing what you want to do.

Dave Bullis 1:07:42
I've had on Sean Baker, who made tangerine and we talked about how he shot that whole movie with his iPhone, yeah, and that was a Sundance darling, by the way. Still my most popular episode ever with Sean Baker, yeah, I mean unbelievable numbers, because I actually got to interview him before. Every before it just blew up. I It was like, I even planned this, and it was just serendipitous. That is all of a sudden, it like I did the interview, and then here's where he, like, all of a sudden, was everywhere it being mentioned, so people were looking him up, and his first hit was my podcast. So that's why, all of a sudden I saw the numbers. It was kind of like one of those, like, Scooby Doo cartoons, where you're kind of like, yeah, I rubbed the rise links, and be like, What the hell? So, so it's awesome, but, but yeah, and so, you know, he just, he knew what he wanted to do, and you know, he wanted to shoot that, but, yeah, you can't. You can't wait for the perfect time. You know, no, and that's what that promotion did. They just, they knew what they had, and they made it work. And as you mentioned, King Kong Bundy, he always talked about the story telling of professional wrestling and the story telling everything else. And, you know, because, you know, Bundy says professional wrestling supposed to mirror a fight, yeah? And that's why he doesn't get things like the tackle, drop down. He doesn't get things like the LeapFrog, yeah. He says, if you're in a fight, why the hell would you be trying to leapfrog over somebody? He's like, Well, here's the perfect example. Is this. He goes, the other guy, you whip the other guy into the ropes. He comes back at you and trying to Gore you like a bull, so you leapfrog over him. And he goes, he goes, What the hell is the psychology of that? And, and you understand, I understand what he, what he, what he's saying with that. You know, it's, it's just a but, because, I think now, with the way wrestling is now, because, again, as we were talking about the pre interview, I have two friends who talk about it all the time, so I got it all my information from them. It's like, don't you think that'd be a good podcast, though, where they just, they both deny they watch it, and then all of a sudden they're talking about it, but, yeah, but, but, but, yeah. No, no, that's, that's where, that's what I was just talking about, was just that, you know, wrestling now that things will be different. I think, you know, with how everything's changed, yeah,

David Powers 1:09:46
I think the the artist storytelling is kind of, I don't want to say it's lost, like these kinds of things, is like, never really lose them, but they're definitely, It deserves to be brought back in like, grand form, because, you know, wrestling, just like film, it's like, about memories. Yeah, you know, there's, like, some, there's been, like, some great talents over the year. I remember, just, like offhand, I remember, it's like an episode of Cohen O'Brien, where he's, like, talking about Sid Caesar, and, like, this amazing comedian from from back in the day, and but he never really did any films. So nobody really like, despite how great his comedy, you know, was, and still is today. Like nobody talks about Sid Caesar or his influence on comedy and but you know, with with wrestling today, you know, without stories, without those moments, you know, there's no like, there's nothing for people to like. You know, tell others about, like, a lot of things that we get sold on, especially with film. Like, somebody tells you about, like, I saw this movie, you know, like, city on fire, and it's like, this happens, and it's so like, similar to war dogs. It's like, whoa, wait a second. He took that movie from that guy and like, and you, and it just gets you captivated. And if there's no moments, there's no memories, it's just gonna get, you know, hard to, you know, sell some of these people down the road.

Dave Bullis 1:11:31
Yeah, it's, you know, somebody once told me that that writing a screenplay is really scene writing, yeah, because you're writing these scenes out, and these moments that happen within these scenes are really key. Like, the movie casino, I was actually just, it was one of my recommended some of the clips on YouTube were recommended to me, and I started just watching this again. I was like, You know what, fantastic. Just some of these things. Like, you know, when, when Robert De Niro and when his wife in the movie, which is Harren stone, she ends up going back to her pimp boyfriend, yeah? And that whole scene happens. I mean, it's just stuff like that, you know. And they beat him up at the outside in the park on all of Robert near his boys. And just like, you know, there's this movie so well put together, and it's just these scenes that we can always talk about, because I had a friend of mine in high school who would always put on movies, and he want to show you the best scenes, yeah? And I was like, dude, just let me watch the fucking movie. Like, I don't need to, I don't need to see, like, because he was trying to show me Dawn of the Dead at just the best parts, like in the mall. I was like, Dude, I just wanna see the movie. Like, I don't need you to show me like that, the head explosion, your daughter dead in the beginning. Yeah. Was the George Romero version, by the way, yes. Not the, not the James Gunn version, yeah. But what, you know, look where they actually, they're going to, they're going through the apartment and the guy blowing the heads off and stuff like that. But it's the moments like that. And we were talking about speaking of the warrior, you know, when WrestleMania six, when warrior beat Hogan. I mean, that's, you know, that's someone leanly, yeah, leanly,

David Powers 1:12:55
It's just in like that match. Actually, I'm more of a fan of the career, ending match with him and macho King Randy Savage. And actually, when I knew warrior I, like one of my one of my regrets, is I didn't get to ask him about that match. It's like classic storytelling for those that have no idea about wrestling or that match in particular, you know, it's just like a heated few between the macho man and the ultimate warrior to a point where whoever loses the match loses their career. And it's like at a point of, like this blood feud between these two guys, they hate each other so much. And you know, this was, like a unique match, you know, at the time, like they got over how much they hated each other, and in a sense that, like, their demeanors completely changed from what they how their fights were normally, Ultimate Warrior usually, usually would jet down the ring. For this one, he walked down the ring. He was focused, you know, on macho man as his opponent, like he wasn't going to slip up both of these guys, like, performed each other's finishing moves like, multiple times, which was like, in the past, like you would never see a guy like, hit their finishing move more than once. Like, none of these guys were laying down for the other there's even a point where ultimate warriors like second guessing. He's already got macho man down on the floor, and he's second guessing, you know, should I continue? He's like questioning his fate in professional wrestling. And he decides, you know, he's speaking to the gods, and like, he comes back in the ring and then just, just destroys macho man and pins him with one foot on his chest. And it's like, whoa. What the hell just happened. And then, if you know anything about wrestling, you know, at that time, the macho man was separated from Miss Elizabeth, like they, you know, there was, like the whole feud with Hulk Hogan and and Miss Elizabeth was torn, so she was accused by the macho man, you know, that Hulk Hogan was lusting after her. So. She split up from the macho man, and she finally returns to the macho man at that WrestleMania after, like this, like, epic loss to the Ultimate Warrior. So you had, like, your love story. You had, like, this intense battle between two guys, like, who was going to win? It wasn't like, an easy thing to, you know, predict, like, some people could just watch wrestling now, like, Oh, that guy's gonna win because he's popular. But this was, like, completely unpredictable. It was like, there's like, so many different dynamics going on with this match. And I always wanted to ask him, like, what the hell was like? What was it like for you? And Macho Man, like, figuring this match out? And unfortunately, I didn't.

Dave Bullis 1:15:43
So how did you meet the ultimate warrior?

David Powers 1:15:46
He was doing these inspirational videos on YouTube, and, you know, I call wind of them. And you know, Warrior has been always like these, like fascinating personalities in professional wrestling, where it's like, basically a comic book character come to life, and, you know, there's always, like, a big, you know, feud between me and my friends, like, who's the better wrestler? Warrior, a Hulk Hogan. I was always a Hulk Hogan guy, but I love the warrior. And just being the wrestling fan that I am, I'm always curious what these guys are up to when they're not wrestling. And warrior was doing like, these, these, like, intense over the top motivational videos on YouTube. And you know, being the open minded guy that I am, you know, I think a lot of people, when they see these videos, they're like, Oh, he's in character. He's an idiot. He's just screaming. But I was like, you know, I'm gonna pay attention to what he's saying. And, you know, some of the stuff was just like, so like, just like, well said, well put. And, you know, despite him almost kind of being in character, and it seemed like the, you know, this man has, like, significantly matured, you know, from his time in professional wrestling, you know, from the the raving lunatic to this with this, well read, you know guy and who you know hadn't been wrestling in some time. You know, he's aged significantly. You know, he's got the gray hair, but he still, like, had, like, this amazing body. You know, not to go back to the to the movie we were talking about earlier, but

Dave Bullis 1:17:23
He was shirtless a lot.

David Powers 1:17:24
Yeah, it he should this guy have, like, discipline in life, yeah. And these, yeah, I would just like watch these videos over and over again. And you know, me and my other friends would like share them and like, like, some great stuff. And you know, some of the people that you know was friends with, even some of the film people like you got to listen to these videos. They're incredible. And some of them would be like, oh, you know, he's screaming. He's an idiot. I'm like, No, listen to what he's saying. And even they would like, eventually, like, turn there's like, some people I've like, I turned them into MP threes and gave them out as like CDs for people to listen to in their cars. And there's like, a few of my friends who like those things, have not left their cars and wherever they've like moved to like that CD goes along with them. And there was just, like, one day he posted a new video saying he was doing an autograph signing New Jersey. And he was thinking about doing some filming at that time on YouTube. There were two TV shows that he put out. There were, there were, there were pilots that it was clear that they weren't going to be like, aired on any television network and called the warrior show. And basically it was Ultimate Warrior taking like these screamo bands to a gym and taking like these, like,

Dave Bullis 1:18:47
Yeah, because the first band was, like, something alexandretta, or

David Powers 1:18:50
I have forgot the names. I haven't seen it in so while, in so long. But it was just kind of like, after seeing the motivational videos, and you're and like, I'm not a big screamo fan. So I'm like, oh my god, I can't wait to see these guys, like, you know, get taken to task at the gym, and have them see him puke and all this other kind of stuff. And, and I watched the show, he had them like, he put him through the ringer, had him like, do some crazy stuff, but, you know, turned it around in, like, and for, you know, this guy who's a celebrity, and, you know, like, for the food you ordered, you know, you wear an Ultimate Warrior shirt now, like, when the guy delivered food, he's like, Hey, that's the ultimate warrior, isn't it? Yeah. And I thought it was interesting on the show, he didn't assume that anyone knew who he was. And I one of the things that kind of like, endeared me even more to him. He's like, I know you guys looking at me like, wondering who the hell is this guy and all this kind of stuff. And then he starts explaining who he is, and you know why he you know, you know, put him through the task that he did, like, all these different like, workouts, excruciating workouts. And just to you know, get them to really physically feel like, you know, like you have some like power in you, not just to like be some like crappy screamo bands, you know, getting trashed on rose a and, you know, doing you know nothing with your life you know like you, he's getting it through to them. Like, hey, you have, like, an incredible, like opportunity that you know your band. You can get your message heard across to, like so many different people. You can use this platform for for something grander. And when I saw this YouTube video of him announcing that he was going to do filmings. I was like, I have a feeling it's going to be something like this, but I want to badly do it. And it was funny, because initially we were told, like we were not going to be told what the format of the show was going to be. If you're interested, he had a several page like, application that you had to fill out and you had to do your own video to send to him. So I was like, Oh, my God, I don't want to film myself.

Dave Bullis 1:21:10
And what was the application like? What were some of the things on there? Like, was really, like personal questions or

David Powers 1:21:15
They were kind of, like, not too super personal questions. But, you know, like asking, like, what did you What do you do for for work, you know, what? What motivates you? Do you work out, like, you know, like, basically questions asking, like, how, you know, mentally, physically, spiritually, how do you like, you know, hold yourself, how do you like, handle yourself, and all that. So it wasn't like this, like, weird, like questionnaire, of all these weird questions, it was actually pretty, you know, something like an introspective kind of, like, you know, form to fill out. So when I was filling it out, there was stuff, a lot of stuff I, like, you know, think about on a regular basis. But now I was actually writing it to someone else. I was writing it to a childhood hero, and did the video. Was like, scared of shit to do that. And I think like, about like, since I badly wanted to get on the show, I just did my best to completely forget that I even, like, submitted it. I didn't want to think about it. Was not going to obsess about it, nothing. And I think I heard back from like, two weeks later or a week, no, no, it was a week later. Did he call? You know, his management called me okay, and they're like, oh, you know, we're interested in having you on the show. And I was like, I they left the voicemail, and I immediately, like, called him back, and we were, you know, later given, like, I don't want to say, like, vague instructions, but they were not, like, they didn't give us the format of the show, what it was going to be. He just said, once you meet all meet at this hotel in, I think it was Woodbridge New Jersey at 4am I'm like, Okay, this sounds like the ultimate word. So we all got there, actually, I was so I knew he was going to have us, like, work out. And I knew that was going to be the case. And I was so hyped up. I was still, I was I was like, okay, they're not giving us the format of the show. Let me just come in regular clothes, but bring gym clothes with me. I was so hyped I completely forgot to bring my gym clothes. And I just showed up, like, wearing, like, skinny jeans and converse and my Charles Bronson shirt. And I was like, and once I got there, saw everyone else in gym clothes. I'm like, Ah, I'm fucked. And he met with us there. And it was funny, because it was just a spot that they picked. Warrior was not staying there. He showed up in a car, like, you know, I think at like, four or something like that, and basically told, you know, they gave us the deal like, Hey, you guys are gonna take a five mile walk to the underground strength gym in Edison, New Jersey. And I was like, five miles, all right, we're in for a long day. And the camera crew didn't show up. Meanwhile, you know, really, camera crew didn't show up. Warrior was there. His manager was there. And, you know, Warrior at first, just, you know, acted normal. He has said hi to us, shook our hands, stuff like that. And once it was clear that the camera crew wasn't there, keep in mind, like I said, you know, this is not a hotel that anyone was staying at. It was just a spot that they picked for all of us to be there. And he's like, Oh, Steve, his manager brought him into the hotel. Meanwhile, we're outside, screamed at this guy. And he was like, go. He was going into full Ultimate Warrior mode. And I'm like, oh my god, so awesome, even though he's just like, screaming at this guy. And. Like I said, this was not a hotel anyone was staying at. So there's somebody working at the table in the lobby. There's no one else there. It's just the Ultimate Warrior screaming at like, some guy in a hotel, where the hell is the crew? And it's like, at the same time, I was like, wow. Like, he's just like, he's just like the character and I also, at the same time, like, Okay, this is also, well, we're going to be like, who we're going to be dealing with for the rest of the day. And, my God, like, that was just kind of like, it seemed like an endless workout. I think from start to finish, it was like over four hours. And he had us. I was doing stuff that had never done before, like sandbag carries. At that point, I wasn't even, like, strong enough to, like, lift this thing on my shoulders. Had to have someone help me with it. And did the warrior like, was he watching as you were, like, somebody, oh yeah. He was there going. Was he just, like, kind of like, sitting there? Just no he was encouraging people to team up and help one another. So it was kind of like a team activity and and it was just one of like those, like, hottest days of the summer, and we had to go from from the gym and walk these, like sandbags to a dumpster. It's a parking lot that was nearby, and we had to walk back and did things like that, and again, like I'd never done before, like, tire flips, flipping, like, 200 pound plus tires, and trying to think it's like some of the other stuff. It was just like, really, it was just like a really, like, intense, like, I think once we got to the gym, it was just like a two plus hour workout. And, you know, with the purpose of just like seeing, like, Hey, we're more capable, you know, we're capable of things that we're that we're not even aware of, because the fact that, you know the physical, you know, state that I mental, state that I was in at that time doing the stuff that I did that day, was like, whoa. Like, I couldn't believe that I even did that. But the the thing that I remember the most from from that experience, was at the very end of the workout, and this is where the skinny jeans came into play. It came into big benefit for me, he had us crawl on the parking lot floor with chains around our neck, 45 pound chains on our neck from one end to another. And then at the end of it, he was like, if you don't follow your dreams, this is basically what you're doing to yourself. And there were guys after that. We were all talking to one another for weeks. They were pulling out like glass from their knees because they were wearing shorts, and I was wearing, I was wearing skinny jeans, so I didn't worry about that. Jesus. But it was, it was, it was a very, incredibly memorable experience. And, you know, I still go to the underground strength gym, and Zach and I, and we always, like, talk about, like, that day constantly.

Dave Bullis 1:27:58
Well, you know, it's funny because we were talking, I've actually, like, I don't know, know Zach, but I've actually emailed him back and forth. I bought a program from him, like, a couple, maybe a year or two, maybe a couple, a while ago. But yeah, I know who he is, and so, yeah, shout to Zach Evenish

David Powers 1:28:15
Of Zach Evanish he's got his own podcast, the strong life, yeah, podcast, which could download on iTunes.

Dave Bullis 1:28:21
Yeah, don't advertise on people's podcast. No, I'm just kidding. I don't know. I clearly promote Zach, yeah, but yeah, it's, I'll obviously link to all that in the show notes as well. And you know, it's been a Zach's a great guy. And just going back to what we were taught with what you were talking about, Warrior, when he said to you, you when you're following your dreams, this is what you're doing to yourself, like, all the time, yeah, you know, did a lot of people at that, at that finally have that aha moment, like, holy shit.

David Powers 1:28:48
Like, I can't speak for everyone, and, you know, like, some of these, some of these kind of experiences, you know, once you have them, like, I feel like it's a real, like, you know, process to to really, like, understand, like, the things that you go through. And I think for a lot of guys, including myself, you know, we're still learning, you know, from that, from that day, you know, I can, you know, just speaking for myself, I can tell you, I've, like, greatly matured, you know, from how I, you know, talk to people, how I treat them and stuff, and, you know, how I, you know, pursue my own dreams. It's not like the hardest, it's not the easiest thing to do what you want. You know, I feel like the mind is like the greatest, you know, barrier to just to living, you know, I forgot that Muhammad Ali quote is, you know, it's not like the biggest mountain that's in your way. It's like the pebble in your shoe. Oh, yeah. So, you know, it's just like that, just like some of the mental chatter, you know, it's like, really, like the hardest stuff to overcome. You know, you know, going through that experience with him. You know, I'm still like, you know, learning and still reminding myself, like, hey, you know, it's really just as simple as just doing what you want. And if you don't know how you know, if you don't know the first step, just, just do whatever you can do, what you know, talk to whoever you got to talk to, like, like, some of the people I've mentioned, you know, previously. And I'm sure you do the same with with your podcast, like getting guests to, like, you know, James Altucher. I'm sure he's not easy guy to get. But you persisted and you continued,

Dave Bullis 1:30:41
Yeah, it was, I did talk to his girlfriend a lot. Yeah, that that's a tip from from from me to you, is, whenever you have a tough guest, always go to the wife, girlfriend, whatever. Yeah, that's always a good way in i and then, sure enough, I was able to, sort of, you know, yeah. So you know, she wouldn't be in the right direction.

David Powers 1:31:00
Exactly. It's, it's really just like, you know, even with the the film festival, like, when I first started going to the New York Asian Film Festivals, like, how do I, you know, volunteer. I remember my very first day volunteering. I was actually coming off of the Kitchen Nightmare set. I was working with them. And how was the workout? Kitchen Nightmares? By the way, it was a nightmare. I didn't, I didn't see Gordon Ramsay once. Actually, I was just like, happy as, like, a pig and shit to be, like, on the set. Yeah, cuz that was a big deal for me. And actually funny enough, like, you know, I never was like, into like, cleaning my house or cleaning in general. I didn't even know how to paint. And actually being on that set, I learned how to do all that stuff. I actually like paint like, you know, it was all about, like, renovating, like, you know, these different restaurants that were just like pieces of crap, yeah, and, you know, I actually working on Kitchen Nightmares, I learned how to paint

Dave Bullis 1:32:02
Well, yeah. You know, somebody once told me that, like shows like that and Bar Rescue, that the way they choose a restaurants are the restaurants that are hanging on by like a thread, yeah? And basically, what happens is, there's already going to be like conflict there. The producers don't have to basically add anything, yeah. So basically, you know, the criteria is, hey, it's hanging on by a thread, which means something is desperately wrong anyway, because, because good restaurants, even if they even a place, looks like crap, if they have good food, people will come in Yeah. As people have told me, the best pizza places are the ones that look like the shit. Yeah, outside you go to go in there, it looks like shit. Outside, you go in there, it's like the best pizza.

David Powers 1:32:40
Yeah, they got the chandelier. And you like champagne cola,

Dave Bullis 1:32:45
Yeah, you like, what the hell like where the pizza is banging, but, but? And, you know, there's usually some some, some issues there with the food. Some people are just in complete denial. The place is falling apart. There's people that don't want to admit to their mistakes exactly, and also, because somebody once told me to about this, I just find this stuff fascinating. I don't want to take too much time away from you, but it's like, the other thing is, is that, if they were going to go under, yeah, the anyone who's had has some like, business acumen, yeah, say something like, okay, look, I don't want to throw good money after bad. So here's what we're gonna do when the lease is up and maybe a year from now, yeah, I'm gonna just focus on just making as much money as I can for the business. And then when that year's up, I'll maybe break even, lose it less, but I could still get out and I won't be losing my shirt. You know, whatever those businesses that are like in the real like bottom 1% or bottom whatever that appear on stuff like Bar Rescue and Kitchen Nightmares, they are so far gone, yeah, that it's like they are literally hanging by a thread. So everything is just like pandemonium when you go there, yeah,

David Powers 1:33:49
Actually, it's like pandemonium on set. I remember one of my, like, craziest moments was they're like, We need a waffle maker for the next scene. We need you to go to Walmart and get this specific waffle maker. I'm like, I got it and drove like a madman to get this waffle maker. I drove back, drove down a one way street, the wrong way to get him this waffle maker. And then, like, when the the show finally aired, like that scene wasn't even in there. So I was, I was waiting for that waffle maker scene. I'm like, you know, I went through hell to get that waffle maker, and they didn't even have the dignity. Just show one waffle or the maker on the episode.

Dave Bullis 1:34:29
It's those editors are brutal, man, they slaughter. They slaughter without man. So as we sort of talk about all these things, you know, meeting the warrior, and everything else, you know, you mentioned you got burned out from doing a lot of this stuff, and so did I. And who asked what we actually bonded us? Because we're like, look, we've had 28 experiences. It's time to sort of see on down the road. Yeah, you and I, finally, we're talking again, and we're saying, Hey, listen, you know, it's been a while since, you know, we each have done something. Yeah, you know, we you and I've ever worked together, but, you know. We each, you know, we ended up taking day jobs. You with various companies, me with various companies, because you just got burned out. So I wanted to ask you, and you know, free feel, you know, feel free to talk for as much as little as you want. Because I know, you know, obviously, you know, maybe some stories that you don't want to talk about, but, yeah, but you know, what are some of the things that happen to you that sort of burns you out. I won't even go into it, because everyone who listens this podcast already knows, yeah, they're pricing. They're going, Oh, Jesus Christ, don't let Dave talk anymore about Yeah, let the other Dave talk exactly. Let the other Dave talk.

David Powers 1:35:31
Oh, my God, it's like, and, you know, this is just like a process that everyone goes through. You know, when you first start out like you're so eager, you're willing to do anything, and, you know, to degree, I'm still willing to do whatever, like, as long as I feel like there's going to be some sort of benefit out of it. Just after a while, like, the number one thing that really, just like, troubled me the most, I think it's like a tiebreaker, one, just dealing with people that have no idea what the hell they're doing, and they're not willing to, you know, learn, yeah, to advance and to people that just get so emotionally, you know, tied up, you know, on set. Like, I've, you know, I'm a pretty humble guy. Like, you know, I don't have to be like, the director, writer, actor, producer. I don't have to be the Ed Wood for every movie, everything that I do. So, you know, there's times where I'm willing to, you know, PA, I'm willing to do anything like, as long as it seems fun, hopefully I'll get a payday out of it, you know. But, you know, just, just like, going through, like, some of the ridiculous, like, things like, I've had to, like, go to court appearances because people didn't, you know, clear a certain location, and then somebody saw us filming there, and you know, we would get, you know, summonses to court. And really, yes, damn, yeah. Like, it was just weird. I thought everything was taken care of, but it wasn't. And I had to show up in court, thankfully, was dismissed. But you know, it's just like, stuff like that, when people just, like, don't think out, like, think out like the process and to like the even if, like, they're friends with, you know, the people that they work with like they, you know, don't, they don't think of all the steps. You know, a lot of, you know, some of these situations are forgivable, but there's like, sometimes where I've had, like, people freak out on me for for stuff that made no sense. Like there was, like, specifically had a set that I was on where I was sent to go get some props. I had them was ready to walk out, got a call, like, we need you to CVS to get suntan lotion. I'm like, All right, I'm on it. They're handing me the receipt. I'm gonna walk right it out. Like, no, I need you to leave right now. Like, I'm about to leave in like, a minute. Like, no, no, you have to leave now. I'm like, this makes no sense. And, like, It's situations like that where I learned to just say, like, Yes, I'm on my way. I'm leaving, right? Yeah, exactly. But, yeah, even though, like, you know, knowing how to handle some of those situations, like just after a while, like people just freaking out or just causing, like, unnecessary stress, and these days are long. Like, average day on set is like 12 hours. And you know, I've had people that would go for 24 hours and and it's just kind of like, wow, I physically, like, can't, like, handle when somebody, like, make some of these mistakes because they're, you know, again, like, some of them are forgivable. Like, I can, look past through things, but there's just, like, sometimes where, like, you can tell that you're being clearly taken advantage of, yeah, and there's no benefit out of it, no none whatsoever. Or just like, you know, just some people aren't, you know, fit to be in film, and you really got to, like, one thing that I learned, and I'm sure James Altucher will tell you this with the power of No, you do have a choice in the matter. And, you know, I feel like, if there's, like, if you're on a set and it's just going to be trouble, and you just have a bad vibe about something, trust your gut. And you know, it's not, it's not a bad thing to say, No, I know, like, some people are afraid, like, Oh, I'm not going to get a call back. I'm not going to get another job, I'm not going to get paid. What am I going to do? It's like, No, don't worry about it. Like, if you're in a situation where there's a no benefit, like, why would you want to keep continuing to do that? I've had situations where people offered me contracts to work for their production company, and I'm not. I can't, you know, read contracts and, you know, pull, you know, no, no legal guy or anything like that. But I can. I can read them enough to tell them when I'm being screwed, and I would pass them around to to people who do know how to read contracts. Like, this doesn't look right. Can you can you read this over for me, and I remember specifically there was one friend of mine who was like, Is this like a, like, a Hollywood contract from like, the 1930s like, because you're not going to make anything. From, if you sign this,

Dave Bullis 1:40:26
Well, basically, was it? Were they just trying to say, like, you're not gonna make anything, and trying to, like, control your rights? Because, like, I actually had, if somebody present me a contract one time to help, to basically, co write a script and help co and co produce the feature in direct terms, it even said you're not paying, getting paid anything. It was like, what we're paying and we're paying the amount of he wrote in 0.00,

David Powers 1:40:50
Wow. They have wrote, they even wrote out $0.00

Dave Bullis 1:40:54
And I said, Wild Earth, but I signed this, yeah. And it's like, well, it's experience. I don't need any more experience in, like, student film stuff. You know what I mean? Like, I said, like, you and I were talking about this earlier. You can watch some of these bad movies and you can see how they mirror student films. It's like, I always turn I use the term student film with money, yeah? Because it basically, hey, it's not two people talking on a backdrop anymore, yeah, although Bigfoot versus DB Cooper, yeah, keep talking about that movie by the guy. DB Cooper was obviously just in an office somewhere going, ma'am, I have a note. You know what? I mean. It's just like, Okay, you're just in an office. We got it. You can't film one on the freaking plane. But yeah, plenty of shirtless guys to go around.

David Powers 1:41:37
Yeah, exactly. Well, this, this contract to purchase. Well, the one that I'm thinking of right now, it was really just kind of like, you do all this work for us, and we'll give you this small percentage for getting us clients and off the back end, yeah. And actually, was, it was funny. I had a friend of mine, you know, go through the contract, and I gave him a counter offer, which was like, basically the reverse, because I was the basically the intent of my reply was, like, I'm on to you guys. And this looks like a contract that, you know, in nicer terms, it looked like a contract that he probably just found online. Yeah, that's the exact which a lot of people do. So, you know, keep in mind, filmmakers out there, be careful of people that just print stuff offline that they don't even look at. Yeah, and

Dave Bullis 1:42:28
Because it looks like a nice contract, I had that done with me before. And I said, is this, there was a website that actually had this guy made, a website to give people free film contracts. And like I would see, keep See, keep seeing the same exact like, paragraphing and space. And I kept saying, like, is there some place of like, oh yeah, I found it, but yeah, I'm sorry.

David Powers 1:42:46
I didn't mean to remember it's like, and plus, like these people in particular, I know that they had no lawyer or anything like that, to write that this thing for them. So basically, we just tour be in the friend of mine. We tore apart the the contract piece by piece. Well, not physically, but you know, like, we basically gave them counterpoint, saying, like, Okay, you have this written down. Well, I'll be willing to do this instead. And it was funny, they accepted on all terms, but then I just ended up saying no, because I was like, All right, well, if they're willing to offer me this kind of ridiculous contract in the first place. What's stopping them from doing something, you know, equally as stupid, or even worse, down the road? Yeah, so, you know, just really showed me their true colors, and I was not afraid to say no and just leave it at that. And again, like, feel like, with some filmmakers, whether they do stuff like they're they're set, or they aren't. There's always like, some sort of paranoia of, like, somebody got hired me for another gig or something like that. Because just like, you know, just just the hustle of jumping from one thing to another, it's a lot of work, and it's very tiring, and it's just stuff like that that I just, I just didn't want to put up with anymore. So I was like, You know what? Right now, for me, the New York Asian Film Festival is like they treat me, right? Love the people that I work with. You know, this is what I love about film and actually make make better contacts through through New York Asian than I do through anything that I've ever done, even Victoria's Secret, I've made better context in new IGN than I did at Victoria's Secret So,

Dave Bullis 1:44:24
Yeah, and honestly, you probably would have a better time at the New York Asian Film Festival.

David Powers 1:44:28
Yeah, actually, even for Victoria's Secret, like, it was fun the first time, the second go around, it was just kind of, actually, when I did the Victoria's Secret show the first time around, that was kind of like, you know, once you're behind the scenes, I'm pretty sure, like, most people there, were just, like, so caught up in the glitz and the glam. But the first thing that came to mind was like, wow, this is like, so fake,

Dave Bullis 1:44:49
I imagine too. Like, I know I've seen backstage like, I've seen like, on TV, yeah, it's like, so chaotic, yeah? Because they're like, everyone's moving at 10,000 miles an hour, yeah? Like, oh my god, where the hell is this? Thing I love, you know what? I mean, they're just running around. You're like, Jesus Christ, yeah, just get the models out there. Come on. I mean, you know, and some of their, some of the costumes, obviously, you can never wear any down the street. It's just particular fashion, yeah? I mean, they've got wings and shit on me. Yeah? Imagine wearing those in New York. You'd get worse in New York, yeah, actually, because I because every time I've ever seen anybody get out of line, even a little bit in New York, it's just like they, they just get put down immediately. And what I mean by that is like people who walk slow, even foreigners who come over here, like immigrants who come over here, yeah, they wouldn't know what I'm saying is they, they know right away that you don't walk slow in New York. I remember this Muslim man was like, he was like, there was this woman walking so in front of him, and he actually turned to her and he said, he goes, it's fucking New York. You gotta walk, yeah.

David Powers 1:45:48
And I'm like, yo, if you, if you just, like, stand around and, like, look at something like, you're like, Crossfire,

Dave Bullis 1:45:58
Exactly, you're gonna get a push in grandma,

David Powers 1:46:01
Like, like, even if you have nowhere to go, you go, you're trying to get through as fast as possible. Yes, yes. I've even had people like, who they're just, like, not from here, and they're walking with me somewhere. And I remember there was, like, one person in particular who's like, walk very fast. Like, I didn't even notice it until they pointed it out. I'm like, Yeah, you're right. And then I was just, you know, it all became clear to me.

Dave Bullis 1:46:26
I there was a time a friend of mine, we came, we went to New York with a group of his friends. Yeah, they were from the middle of nowhere in, like, Kansas or Iowa. I mean, I mean middle of nowhere. And they stopped, they saw New York for the first time, and, like, what the hell yeah. And they were wanting to take pictures of everything. And I said, Look, they're gonna get, like, steam old. So I said, you take this group. I'm gonna take this group. And I started talking to him, like, if you want to take a picture, you tell me, and I will tell you where to stand, so somebody doesn't come by and fucking lose their mind. And you'll be like, What the fuck you doing? Ah, yeah. And because it happens, you know, it just, yeah, so, like, you know, there's certain places and, like, thankfully they but, like, they went to, you know, Wawa is right, yeah. Okay, so we went to Wawa, and they couldn't order from the thing the screens, because they didn't understand, like, what that it was going but they would actually time out, yeah, before they could actually order it, and the whole thing would reset.

David Powers 1:47:21
Wow. That's like, such like, I don't know it's like, such a common thing now, like, for a lot of convenience stores, and even just, like, some like, regular places, just to place your order on a tablet or something.

Dave Bullis 1:47:32
The greatest was a few years ago, but still, yeah, but yeah, as we sort of go full circle with this, you know, you and I both got burned out. We both have day jobs now. We're like, you know what? You know, you went to the Asia Film Festival to, sort of like, look, this is my outlet. I started this podcast. And out of frustration, man, I honestly because of a couple of reasons. And now, you know, we're trying to start doing this stuff again, you know, doing our own projects. And it just sort of circles back to what the ultimate we was talking about, where, if you don't follow your dreams, this is what you're doing to yourself. You're picking glass out of your knees. You're doing all this other stuff, yeah,

David Powers 1:48:09
Crawling on your hands and knees, or the friggin chain around your neck, getting a hot parking lot.

Dave Bullis 1:48:13
And it really does tie in, because it's like you're torturing yourself, yeah? I mean, you're working harder for less,

David Powers 1:48:19
Yeah, and it's just kind of like, I don't know, like, when you really badly want to do something, you know, I'm slowly but surely, you know, making my my way back into film, like it's, I have to admit it to myself, like I still want to do some of this, maybe not to a degree that I used to do, but I still love it. And, you know, least, you know, thankfully for me, like I have the New York nation Film Festival to be able to work in like, some sort of capacity to film where I can actually, effectively, you know, help people enjoy, like, these amazing films, yeah.

Dave Bullis 1:48:54
And, I mean, also, I think to picking and choosing is really good, because I did the same thing where I would just say yes to every project. Yeah, that's bad. I mean, I told you the stories, yeah. You know, the guy, the director waking up late on their shoot the morning of, and two hours later, he's still nothing, yeah, yeah, cuz he's, I overslept. I'm coming now, and Tommy was those story too, yeah, exactly, yeah. But yeah, that stuff too, but, like, and then the guy was talking about forgot the key, and it's just, you know, it's like, one thing after another, after Yeah. And eventually you're like, What the hell calling the locksmith doesn't work. And, you know, it's all that good stuff, yeah, the whole it's like, what am I doing this for? Exactly, yeah. And then you get, you get burned out. And, you know, again, you know, we have our own stories about getting burned out and so, so what are your plans for the rest of this year? Like, what are you hoping to

David Powers 1:49:40
Right now it's just mainly focusing on the New York Asian Film Festival. We're actually next this coming week. We've been we've been doing this basically like a YouTube like chat show, talk show called NYAFF chat. NYAFF chat. And we, we started with, like, a few episodes, like, we're starting to get into the groove of things, and this week we're going to be having having a guest come in and I'm actually going to be directing the latest episode. So this is actually my, my return to the director's chair.

Dave Bullis 1:50:30
See, see, I knew you were going to drop a bombshell.

David Powers 1:50:32
So, so I am like directing again. Like the last thing I directed was with a friend of mine named Stefan versus we did a music video for our friend Baron called the remedy. And, you know, that was, Oh, my God, I'm trying to think of, like, how long ago that was? Had to be, like, three or four years, which is funny, because, like, even though I haven't really done anything, like, you know, super big in film. It's just really been helping out with with New York Asian people still ask me, like, oh, like, what are you gonna do next? Or, like, if I take a trip to LA, they're like, oh, except for work, like, so, like, just even, like, with, like, friends of mine, like, they they want me to get back in. They know what I'm capable of. So, you know, nav chat with with New York Asian Film Festival. I'm going to be back in the director seat directing those. Our next guest is kanji furatachi, who's, he's kind of like one of those like that guys in Japanese movies. He was in our our audience award winner last year called too young to die. And we're going to be filming it at film movement, who's distributing kanjis, new film harmonium, to the US. So we're going to be interviewing him there, in their, in their, their office space. So it's gonna be, it's gonna be fun. I, you know, it's like, I've heard of this guy. I've seen movies that that, you know, he's been in. So technically, I'm gonna be, like, directing him for this talk show.

Dave Bullis 1:52:12
So what are you gonna say? Like, what types of directions are you gonna give him? Like, like, talk louder and just be like, I'm trying to make a joke here, but, yeah, it's why people attempt to humor like, I remember, I always used to say as a joke I would tell people like, a directing tip is always to say things that mean nothing, yeah, just to make yourself like you don't mean like. I don't really believe that this is a chair. Yeah, I you know what I mean. And we sort of keep like, what the can I make it more of a chip? Well, it's like, it doesn't really mean anything, but,

David Powers 1:52:45
Well, this kind of, like, just, like, started because, you know, I didn't really, like, have any plans to, to direct or anything for, for this project. It was just kind of actually coming from me, like, giving them, like, a lot of feedback. Like, there's just be, like, you know, certain, like these, like nervous tics that they would do, like, on the camera, or, like, one of the guys would have, like, their arms folded the entire time, like, no, unfold your arms. And like, just like one where they were drinking beer, and like, the the the beer, like, logo was on the cup. And like, like, don't, don't drink at don't drink the beer. Like, just, just leave it there. Let it be a prop in front of you. You don't have to keep drinking it while you're talking. And, you know, just like, offering feedback about, like, body language, and, you know, like eye contact amongst you know them, and you know, just like the the spacing in between them, like, it's kind of like, even though I haven't, like, done film in a while, like, all this stuff is like, coming back to me, I'm looking at the camera, I'm looking at the like, you're doing it all wrong. And just like, I just want to, like, yell at everybody and flip a table, and

Dave Bullis 1:53:53
Are you gonna start wearing like, like, leather chaps and have a riding crop, like, the old fashioned directors, yes, and just be like a slave driver, beret, exactly, beret with a bullhorn and leather chaps and a horse whip, yeah, like a riding crop. So you're just always like, you always slap, because that's what you do. You slap against your leather chaps.

David Powers 1:54:15
Yeah Cecil Devill or something like that, one of those old timey, you know, Director Exactly. Yeah. I have, like, the big megaphone, yeah,

Dave Bullis 1:54:23
You're like, two feet away from the actors, like we are right now, yeah? Just like screaming like, god damn power is like, just, just calm down.

David Powers 1:54:31
Yeah, can't work with any of these people.

Dave Bullis 1:54:35
Oh, now you can't hear how your eardrums blown up.

David Powers 1:54:37
So it was just kind of like stuff like that. And, you know, we're, we're, you know, we're trying to do something new, because the festival just happens once a year. We also do the old school kung fu fest, oh, cool, which is, like a program that we used to do a while back. We recently bought it back for like, the last, like, last, like, three years. Yes. So it's like, okay, so essentially, we're just doing the New York Asian Film Festival and the old school kung fu festival. So it's like, rest of the year, it's kind of like there, it's just like, this big gap. So we're doing, you know, nav chat to, like, fill that gap. So like, there's a presence for us throughout the year to get the word out about the festival. You know, we're also, actually, I'm also in charge of their Instagram, so it's like me and like a few other people who are, you know, just trying to, like, again, like, just like, fill that like time that like, nothing's happening with something I say so people are aware of us, because it's a really unique situation. Because, you know, the group that you know puts us all together is called subway cinema, and it's kind of like, well, how do you market like a group that just does, like, film programs and like, we don't have our own theater. Usually, like, if you hear about like, something like Fantastic Fest, like that happens at the Alamo draft house. They have their own theater, and, you know, the these groups that put them on it's not like, it's not like people, you know, like talk about subway cinema or anything like that. It's a really unique, you know, thing to market. So we're just kind of like, okay, well, what's the potential that we have here? Because we know people love the festival we have, like, these, like, you know, like a list, you know, Asian you know, guests coming in, and it's kind of like, okay, well, what can we do so people, like, know who we are, and, like, if we do, like, a special event, like old school kung fu fest, or in the past, you know, we've, we've also had the New York Korean Film Festival. So how do we get people to, you know, piggyback from the New York Asian Film Festival, to go to these other stuff that we're doing, or sometimes we might do, like a one off screening. So one of the great things about New York Asian is the audience. They're really passionate about these films. They really, you know, know, you know so much about these actors, actresses and directors and everybody, and just like for me, how working with with New York Asian as a volunteer to a staff member, like I have always been constantly in contact with the audience, because we do, like, You know, prize giveaways and, like, the Audience Award. So, like, when they hand this, like, stuff back, you know, they're either, you know, giving us feedback, or, like, I'm just curious. You know, you know why these people are coming? How did they find out about it? Because, you know, I just, I heard through word of mouth, like, how did these people find out about it? That's, I'm, like, really curious. And you know what keeps them coming back? Like, we have our hardcore people, you know, coming in, and we have like friends, like my friend Christina, who flies in from like, Texas, you know, every year for the New York Asian Film Festival. So, you know, feedback from the audience is a big, big thing. It's like, you know, you don't know what you're doing right or doing wrong, unless you get that feedback, and it's crucial. And some of these people end up, you know, becoming friends of mine. Like hanging out with them, and, hey, it's also a great way to network, too. There's been some, like, interesting people that like, who are in the business, who come every year, they just want to watch movies and they love, you know, you know, the different genres that we that we include from all the different countries and stuff. And recently, we're taking more of a focus on, like, I think Southeast Asia, like, there's like, we're showing more Filipino movies and like from Vietnam and stuff like that, not just like, Japan, Korea, China, Hong Kong, which everybody knows and loves. So we're really broadening our scope these days. I know, like, for instance, last year, like, we brought, like, one of the biggest, you know, Filipino actors, John crew, John Lloyd cruise, you know, to the festival. And, you know, really showing people what, you know, what's, what's being like offered in all these different Asian countries. And so far, the feedback has been, like, amazing. You know, back in the day, we showed a lot of genre movies, and now, you know, we're 16 years old, if we're having our quinceanera, oh, you know, we're, we're maturing. So, you know, it's, it's becoming evident in the festival itself. You know, as you know, some genre movies, they're just not as good as they used to be. So, you know, we're, we're just just doing our best to bring, like the best quality, you know, Asian films, you know, to to North America for people to enjoy.

Dave Bullis 1:59:42
If you ever want a recommendation for a fun Filipino movie, check out for your height only starring Wang Wang.

David Powers 2:00:00
Oh, well worth.

Dave Bullis 2:00:01
Okay, I was gonna say there's actually, I was in New York, and somebody actually had, and we were at a film festival, and somebody actually had a shirt that just said Wang, Wang, and just a picture of him. And I, wow. I wonder how many people, other than complete film nerds with no life like me, know who the hell wing one is? Well, you seem, you know who went,

David Powers 2:00:22
Yeah, you know, that's, like, one of the original, like YouTube viral videos. So that the new Manuma guy, yeah, that's it for people just like, oh, it's that, like, that, like midget from wherever that, like, does Kung Fu, and he's like a James Bond guy,

Dave Bullis 2:00:36
Yeah, for your height only. And then the sequel was, what it was called. It was like another kind of, like a spoof name, yeah, I think it was all spoof of the spy who loves me, yeah. I think it was maybe the, the, the way, my who loved me, I don't know, but, but, yeah, that, but that's just my recommendation. But all kidding aside, though that it's great though that you're having your kids in Europe, and that, you know, the again, yeah, not you personally, but, but sweet 16 years, but, but no, because, again, it's always great to see these different films from other cultures, which is why I'm always against when art becomes homogenous and all and art becomes like this thing where you have to follow these set of guidelines and rules. No, you have to be like mate Neo in the Matrix, anyone who tells you that shit? Okay, marry the end, when Neo becomes the one, yes, you have to look up and just hold up your hand and say no and let it all go away. And that's what you have to do. And totally because otherwise, we're all just gonna be sitting around watching the same art that everybody else has, that you know, and we it's just gonna be the same movie no matter where you are, and you can't have that. It's gotta be an expression of your culture, expression of yourself, and it's all that good stuff. That's why I'm glad you know that there's, there's film festivals like this out there, and just to get sort of a different vibe. And you know, America is the melting pot, and God bless America. Yeah, seriously, man. I mean, you can in America, you can go out and grab some Mexican food, watch an Asian American Film Festival. You get the first amendment right so you can talk shit on people. God bless the First Amendment right? Because if it was first amendment right, wasn't around. I mean, you know me, I just love the fans would be screwed. Exactly wrestling fans would be done. Man, yeah, which

David Powers 2:02:17
They couldn't complain about raw every Monday slate that much slanders online, yeah, and

Dave Bullis 2:02:24
Some of these wrestles with these shoot interviews. They would, they would be gone too well.

David Powers 2:02:29
Now it's all podcast, so there's, there's no like, shoot interviews, because they go on stuff getting paid by, like, some guy to film them, like, do a shoot interview. Now they're just, like, going for free on a podcast.

Dave Bullis 2:02:39
I bet, see, I don't get that, like, I don't understand why they would do that. Like, it has to be a reason for it. I have a theory, because, like, on key talk. Man, now, for instance, you're the Honky Tonk Man, right? Oh, yeah. So he goes around to, like, these places, it just does live shows. And I know, I know Bruce pitcher is doing the exact same thing. And by the way, I want to give a shout out to Connie Conrad, who does the Bruce pitcher podcast. Now he did the Ric Flair podcast. I actually we follow each other on on Twitter, and he's actually really good guy, so shout out to him. He's actually supported the podcast a lot nice So, and also, I don't want to mention any names, but there's a person who's involved with wrestling who's a potential guest, so I'm just closing in. Okay, now, okay, well, you know who I'm talking about, as you already told me, I just want to make sure it's another Dave, yeah. And so, yeah. So what do you think about Twin Peaks tomorrow? It's Saturday, where we're recording this. I'm so, what do you think about my god, I can't wait. I think it's gonna be freaking Yeah.

David Powers 2:03:38
Like, I remember, like, as a kid, like, I didn't even know I was a David Lynch fan. I would watch like the Alpha Man. I'm like, this movie is great and, and I didn't see racer head until, like, years later, but a friend of mine brought my attention to, like, Blue Velvet. And that's like, when I like, do who directed it, and I'm like, This guy's good.

Dave Bullis 2:03:58
And because you watched it, you you know it's good. But when you're that age, you don't know why it's good.

David Powers 2:04:04
Yeah, you just, you just, it's just, like a je ne sais quoi when, yes, when something works out, like, it's, it's evident to anyone that you don't have to have a film background to appreciate somebody's art or anything like that. You just watch it and like, you just know it's good.

Dave Bullis 2:04:19
Yeah, my movie was big trouble, Little China, which is still my favorite movie of all time. Like, I remember watching that movie as a kid and being like, this is fucking awesome. And I don't same here, and I don't know why it's awesome, because I was a kid, yeah, but it's just fucking cool, yeah. So Dave, we've been talking for about two hours now. Jesus Christ, yes, sir. Zero is usually like an hour, yeah, about an hour or so does it take? So I'm just gonna put this one episode. Okay, so in closing, any final thoughts

David Powers 2:04:49
Just come out June 30 through July 15 to Film Society of Lincoln Center as well as SVA theater for the 16th annual New York Asian Film Festival.

Dave Bullis 2:05:00
Yeah, and I'm gonna link down the show notes everybody. I really, again, I just want to encourage everyone to attend. It is a really great festival, and I'm just, it's just, again, serendipitous that Dave happened to be, you know, now, an actual staff member for it. But again, I encourage everyone to attend. It's a great festival. I actually heard about it a few years ago from a friend of mine. And it was just at James Hong. You have James Hong. No, he was, so he was like, Wayne's. He was Wayne's girlfriend's dad and Wayne's World too. He was, he was low pan and big picture, little, oh, yeah, well, so he what?

David Powers 2:05:42
Yeah, I What was that he brought up the festival?

Dave Bullis 2:05:45
No, he I was actually had a thing for him, and somebody else there brought the festival. Okay, so, so, yeah, I don't know why I went for Wayne's World to First Cassandra said instead of anything, yeah, is it a Kung Fu Panda? Yeah? Like, I bring up Wade's world too. Yeah. I'm gonna link to all that in the show notes. Everybody and Dave, we will find you out online.

David Powers 2:06:05
I think like best right now is just to follow all the New York Asian social media outlets on Instagram. We're New York Asian Film Festival. One big word, Facebook. Just type in, New York Asian Film Festival. You'll find us through there. What else we also got Twitter, which is just at Subway cinema, which is like our mother company, and like, if you contact, like, any of those outlets, you can get a hold of me.

Dave Bullis 2:06:32
All right, so because I noticed that Dave isn't on Twitter as much as it used to be.

David Powers 2:06:36
No, it's like some old photo of me shaking hands with nose Ferrari. Yeah, exactly. I have been like, I don't even remember the last time I posted on there.

Dave Bullis 2:06:43
That was that, how I remember you. I was like, man, Dave shaking hands of nosferatu. That's, that's why I would remember you for the rest of my life,

David Powers 2:06:50
Just you know, a benefactor for from my projects,

Dave Bullis 2:06:55
Public domain. Come on, baby. Dave Powers, it's been awesome having you on man, it's we've been talking for so long online first and then we finally got to meet today, and we did the podcast. It's been awesome having you on man, yes.

David Powers 2:07:10
Irresistible force meets the immovable object.

Dave Bullis 2:07:12
Seriously, it's like Hogan warrior, yes. Now I want to bring you back on seriously, because I want to see what you're up to, and then I should keep myself accountable too. And as we get back into doing this, man, as we take some of the warriors advice and just go out there and just do it, baby, always believe, always believe, Dave. Thanks a lot man.

David Powers 2:07:31
Thank you for having me man.

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BPS 461: What a Real Film Producer Actually Does with Marc Bienstock

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Alex Ferrari 0:07
Enjoy today's episode with guest host Dave Bullis.

Dave Bullis 0:48
So on this episode, my guest, as I said before, I've actually worked with him. I was his TA, and I actually think he is the first person I actually worked with on this entire podcast. I'm going through my mind right now, and I can't think of anybody else, so if I had missed somebody, please forgive me. Somebody email me and tell me, Hey, you had somebody else on but, but this person, I think, is the first person that I've worked with. This guy is a phenomenal producer. I mean, just phenomenal. I will link to his IMDb in the show notes, because he's not on social media, so that'll be the only link I have for him. This guy has produced some really, really cool things. 12 rounds two, reloaded. He's produced the remaining See No Evil 2 with the Soska twins the visit and split with M Night Shyamalan, with guest Mark Bienstock, Hey Mark, thanks all for coming on the show.

Marc Bienstock 2:51
Thanks for having me. Dave, glad to be here.

Dave Bullis 2:53
You know, Mark, you're actually one of the, like a handful of people that I've actually met in real life. Most everybody else on this show I've never actually met anywhere else.

Marc Bienstock 3:05
Well, I'm, I was a pleasure to meet you and and glad to be part of a small, small group of privileged folks there.

Dave Bullis 3:12
Oh, and we're gonna, we're gonna talk to about you, how we know each other, which is, I think it's a great story. But, you know, just to get started, Mark, and it's a question I ask everybody, and that is, you know, how did you wind up in the film industry? You know, did you always like movies as a kid and, you know, and you knew from a young age that you wanted, this is something that you wanted to do.

Marc Bienstock 3:33
I did always like movies as a young kid and, but I was also a huge music fan and, and so I, you know, I bounced back and forth between a career in music and in a career in film, and ended up at NYU, at the school the art. And was bouncing around there between, you know, visual medium and working in radio and, and, you know, in the film side of it won out.

Dave Bullis 4:03
So at what point Mark did you, you know, did you start knowing that you wanted to be on that producing side, you know, as a career?

Marc Bienstock 4:13
Well, well, funny enough, when I was NYU, I was directing. Actually, I directed and produced. So I directed a music video there that was a grant from RCA Records at the time, and that was a really, you know, monumental experience for me. And after that experience, I knew that, you know, I had to do it again. And then I ended up also producing a thesis film for a fellow student that was a grant from HBO. So I had both experiences, and they were both, you know, really satisfying. But when I came out of school, I initially, you know, went down the road of directing that was a little bit more interesting and enticing to me at first.

Dave Bullis 5:00
So, you know, she went down the directing road, you know, at first. And you know, when was it that you finally decided, you know, you wanted to be that producer, you know, just, you know, producing all these of these films.

Marc Bienstock 5:12
Yeah, great question. I decided somewhere in the mid to late 90s, I was offered an opportunity at an independent company to come in and run production there. And at the same time, I was finishing my second feature film, which is the TV movie and and that experience was was somewhat trying, and decided that I would prefer to be the producer for other directors that I never had, so you know. And at the at the, at the advice of many friends, they thought that that was a good move. So I certainly, you know, chatted with, you know, many people close to me who knew me well, and they all thought that that the choice of segueing and moving over, you know, and favoring more of the producer than the director was, it was a good choice. That's what I did.

Dave Bullis 5:59
You know, you that's something you and I talked about before, too, was, you know, when people would say things to me like, oh, you know, you're really good at this. I wish you would produce my movie. I know, I kind of took that as, like, I kind of was, like, insulted in a way about that. I know it sounds so weird, Mark, but I was kind of like, I want to make, you know, my own movies. I think it was a temple. I said this to you, you know, I I like, you know, I like movies, and I like everything about movies. I've pretty much held every job. But then I said, you know, it's like I said to you at Temple at one time. I said, I, you know, I want to produce my own stuff. You know what I mean? And I But it's interesting, you had that, that, you know, that that journey, and it's so people must have seen at some point that, you know, you were really, really good at producing, if they, you know, everyone keeps asking to do it again and again.

Marc Bienstock 6:47
Yeah, you know, I never, I never have people what they saw on me or why they thought that I would, I would be a good producer, you know. But I, you know, I had the opportunity and, and so I took it and ran with it. And, you know, and for me, my perspective was that not only could I hopefully be the producer for other directors that, you know, I never found for myself when I was directing, but also that I would, I would enjoy the collaborative process and learn from working with other directors and find, you know, as much satisfaction and supporting other directors and and breeding, like, into those films as I would into, you know, the projects that I directed So and, you know, and for the most part, that's been true.

Dave Bullis 7:31
So, you know, Mark, that's a I actually liked, you know, we just said there where it's about, you know, you wanted to be the producers that other directors could, you know, other actors couldn't find. I think that's very important, because important. Because I think now you have that perspective of, okay, you know, as a struggling director, how hard it is to find a solid producer. So you know, what were, you know? What were some of the things you know, as you know, you've produced all these, all these movies, you know, what were some of the things that you did to make sure, you know, to make sure that you always were sort of on point, you know what I mean, like making sure that the director was always being helped. I if I'm sorry, I don't know if I've said that, right, but I did, you know, you know, I'm trying to get at Mark. I don't know, I don't know if I said that, right, sorry,

Marc Bienstock 8:14
Yeah, no, no, no, it's a good question. You know, it really varies and it evolves over time. You know, I think, I think, just like you know anyone in any in any profession, you know we be, hopefully, we become better. You know, our experiences make us better at what we do, and over time, you know we we evolve and become, you know, the best at what we do, or the best version of ourselves of what we do. So I, you know, for me, it's really about transparent and open communication with the director, especially in pre production and even prior to pre production. You know, once, once you're, once we're out there making the movie, so much is happening so quickly. So it's, it's really in pre production, have IT spending a lot of time together and having a lot of dialog and understanding creatively. You know, what the director wants for each scene, sometimes for each shot. And then, you know, how can I support that? And how can I have, you know, the team that we've assembled support that, and it's all about supporting, you know, the director's vision. And so what are we we're doing it with, you know, our crew, or we're doing it with our financial resources. When we do all the things that that in the world will support that vision,

Dave Bullis 9:32
You know. And you know, that's amazing, you know, Mark, because that is so true. Because you have to be supportive of one another, you know, you have to build that team. And I think this is another thing you and I talked about where, you know, everyone has to have a good attitude on set, because if you have one person who has who sort of has, like a bad attitude, it spreads like a virus. You know,

Marc Bienstock 9:52
Yeah, well, I agree with you. However, not everyone is required to have a good attitude. You hope everybody brings a good attitude and and, you know, I, I think that, um, you know, we all have good day from bad days. But yeah, hopefully for the most part, you've assembled a team of people who, you know, have fun, enjoy what they're doing. You know, believe in the project and and bring their best every day. And you know, and that it makes it, makes it a more pleasurable experience for everyone. And so you're right, if there's, you know, if there's a bad attitude that will affect everyone, and just like in, you know, in our personal lives, if you encounter you know someone who is aggravating that potentially can make you upset, and then you know you're aggravating to someone else, and so on and so on, so on. So you hope to put together a team of people that are that are all pleasant and polite and good natured people who are also really talented.

Dave Bullis 11:01
Yeah, that's, that's a great way to put it, Mark. And, you know, I wanted to, actually, you know. And as we talk about, you know, building this team, you know, I wanted to ask you, as you started off your producing career, you know, just looking at your IMDB, you know, you know, by the way, Mark, I've seen about, just about every movie you've produced, which I think I mentioned to you also, it's just a small world. I, you know, I actually remember going to Hollywood Video and renting bloody murder. I remember, I'm sorry, Mark?

Marc Bienstock 11:31
I said, Oh my gosh,

Dave Bullis 11:32
Yeah, I know. I actually remember. I remember the cover. I remember everything about it. And then when I met you, I was like, Wait a minute. I was like, hold on. And then I looked up your IMDB. So, you know, I've pretty much seen every move you've done. And, you know, as I want to talk about, you know, building a team. So, Mike, when you were first start, you know, starting out, you know, what were some of the you know, how were you first approached for projects? Or did you go out to find projects to produce? At that point,

Marc Bienstock 12:00
When I first started out, I was developing projects and, and, you know, looking for projects. And people were bringing projects to me and, and then I was also an executive at a at an independent company here in Los Angeles. And so we were, you know, projects were brought to us because we had the ability to partially finance movies. So that was a, you know, it was a really good place for me to be at the time. So, you know, opportunities presented themselves because of that, but we had to go out and find the other half of the money. So it wasn't, you know, it wasn't an automatic and then over time, I decided to spend less time developing material and more time making movies. And so I started to partner up with other producers who spend more time developing projects. And so, so now, you know, studios and other companies come to me when they have a project that is, I would say, you know, two thirds of the way there, and just about ready to get, you know, they're, they're seriously considering making the movie, and that's when they would bring me on. So my expertise now is, is about making the movie, where to make the movie, how to make the movie, the best way to make the movie, as opposed to developing the script.

Dave Bullis 13:25
So, you know, you built your team. So I like that too, where, you know, it's almost like you had, you know, you were, it's almost like a building a network, right? You know, one person is sort of the person in there making contacts in this direction, and one person is another person making contacts in this direction. And I think you know that that teamwork there helps, you know you helps all the producers out, because they're each finding different ways to sort of find, find the money, whether it's investment, angel investors, you know, stuff like that. Am I correct?

Marc Bienstock 13:57
Yeah, in a perfect world, whether your fellow producers, or anyone else on the project, I always try and find, you know, and be in business with individuals where, where our skill sets complement each one up there, as opposed to being having redundant skill sets. So whether that is you know, what we each do as a producer, or who our contacts are, you know, so we're, you know, we're much stronger as a team if we all complement each other, as opposed to, we all do the same thing.

Dave Bullis 14:30
Yeah, that's a very good point mark. And, you know, just as we know, we go along, you know, following your your career, you know, you started doing some, you know, I you know, obviously, the sort of more, the more movie movies you produce. Excuse me, the more movies you produce. The you know, the bigger the budgets are getting. You know, was there ever a point where you got a budget and you said, Oh my gosh, do we how do we get this much money? Was there ever like a moment when you knew you sort of entered that next level and that you were making and you were. Like, wow, this is, I mean, it's just, you know what I mean, like, that moment, that aha moment you had, where you were just, you just knew this was it, and you were and you were just sort of doing this for the rest of your life.

Marc Bienstock 15:15
I think the aha moments have come when I when I've seen versions of the movies, when they're finished, not so much. I mean, it's always exciting to know that we have the finance and to be able to make a movie. It's always exciting to have the experience of actually making the movie and getting really close with that group of people you make the movie with, and then it's incredibly gratifying. And, you know, I think the aha moments occurs when you're sitting in a screening room and you're watching the finished product. And, you know, and that, for me, is what is ultimately, you know, truly satisfying. So, you know, the aha moment happened when I, when I recently saw, you know, split, which comes out, which will be released in January by Universal. So, you know, that was, that was the latest aha moment. And, yeah, so that's when it happens,

Dave Bullis 16:04
You know, I remember when we were, we were in Philly, and we were at the post production house. I forget the name of that post production house we were at, but we were out there. And I remember you were in the screening room, and you were saying that, you know, you made it. If you can get one of these in your, in your in your house, and you can just have everyone come over, and that's where you watch cuts of the film. And Right, right? And you're so, you're so right Mark, because that is true. You know that that's what sort of everybody is aiming for. That way you didn't come over. Hey, look, we're gonna kill all the lights, and we're just gonna, you know, watch a cut of this film. And, you know, actually, that, you know, I wanted to actually talk about, you know, you coming to PA to film. I wanted to ask, you know, you know you you first arrived, you know, when you worked on M Night with M Night shaman on the visit. So, you know, I wanted to ask, you know, how did you meet M Night, and how did you How did you two start working together?

Marc Bienstock 16:56
You know, we were, we were, you know, Knight decided he wanted to make the visit, and he was looking for a producing partner and someone who had experience working with budgets, you know, below $10 million and we were put together my agent and his business partner, and fortunately, we hit it off, and, you know, and we went and made a really good movie, and, and the rest is, you know, the, I guess, as they say, the rest is history.

Dave Bullis 17:26
So what? And when you were working on the visit, you mentioned to in that in the class, that it was like one of the first times where, you know, you were talking about the PA, you know, the PA film tax credits. And, you know, we talked about that. And, you know, one of the things was, you know, you never had before a writer who was able to get the tax credit because they live in the same state as the movie is getting produced. So I wanted it, right? Yeah. So I wanted to ask, you know, Mark, you know, in today's, you know, film industry, and with today, with everything that's going on, you know, do producers like, is like, are the tax credits like, the top three things that producers look for now when they're about to make a movie. Or I know they're important, but, I mean, I'm trying to ask is, you know, how important are they now for making a film?

Marc Bienstock 18:08
Yeah, tax credits are very important for film and television. You know, if you look around the country, there are a number of states that offer these. You know, Georgia being one, and it's one of the most popular spots. Atlanta has become one of the most, you know, popular cities for film and television, and that's because of the incentive they offer. New York and California now offers a very competitive incentive. So and Pennsylvania has one, and New Mexico and lots of production in Vancouver and Toronto. So so you know, to give you an example, if you have a $10 million budget, and you go to an incentive state, and the incentive is 25% and let's just say, for you know, the sake of argument, you're getting 25% of your $10 million so now the cost of your movie, which was 10 million, The net cost is 7.5 million. So if you're an investor, you you want your movie, or you want your TV show to go to an incentive state, because the hard cost, the recoupable cost, is less 25% so you made a movie for 10 million, but you only need to recoup 7.5 million. So from a business perspective, that's an ideal scenario, and that's why the incentive states are so popular,

Dave Bullis 19:26
And also to mark, you know, as I've had other producers on, you know, they talked about, you know, just the different concerns now, because, you know, everything is changing, you know, with Netflix and and and the foreign sales are, some are still there. Some are, aren't they're saying that, you know, because of that, it's a little bit different now with how you package and pre sell your movie.

Marc Bienstock 19:48
Yeah, it's, you know, the world has changed, and so there's no more DVDs or video so home entertainment and all the ancillary dollars that, you know, investors look for studio. Goes, look for You know, those revenue streams have changed, and they constantly are changing, you know, not domestically as well as, you know, in the international market. So, yeah, you it's always changing. It's never easy. And this is why, you know, you think of incentive dollars as really free money. Someone's giving you money. They're saying, Come to our city, we'll give you this much money, and you don't have to pay us back. So, you know, that's, that's why it's attractive. And you, you know, you minimize your exposure,

Dave Bullis 20:48
Yeah, and, you know, and that's something we were talking about as well. And, you know, in the in the class at Drexel University, because, you know, it's more important than ever. And you know that's something too, because PA, you know, they do have a tax credit, but, you know, like we were saying, everyone goes to Pittsburgh because, you know, the the union fees are a lot cheaper. And also, and like you mentioned, to Philadelphia, there's, like, only one, one, you know, crew that usually does pretty much every movie. And you know they, and you know, if they're out doing one another movie, it's kind of hard, unless you have to bring other people in. And like you were saying, all that stuff affects the budget,

Marc Bienstock 21:25
Right, right! Absolutely. I mean, everything there, you know, everything has an impact on the budget. But, you know, in all, in all fairness to Philly, and I love port Philadelphia, you know, Pittsburgh has been very busy, and it is predominantly because it's less expensive to produce a movie or a television show in Pittsburgh than it is in Philadelphia, for a number of reasons, however, and so that's why there's more crew there. So if Philadelphia were to become financially competitive, then the crew base would grow. But right now, you know, it can't support a larger crew base, which was why there's only, you know, one to one and a half you know, crews, you know, in Philadelphia, yeah.

Dave Bullis 22:07
And I remember that, you know something we were talking about. And actually, you know, just to, you know, I keep alluding to this, so I'm just gonna say it'll get to how we met. So, you know, Mark, you and I met. It was right as you were getting ready for pre production for split and you had, you had agreed to work for, you know, because I think you came in to, I think you approached Drexel to maybe come in and teach this production class. Is that, how did Drexel approach you? Or did you approach Drexel?

Marc Bienstock 22:36
I spoke with the film commissioner in Philadelphia and expressed my interest in in teaching at the universities in Philly so temple and Drexel and and a number of other universities. And then it was, it was just a matter of aligning my schedule with their semester. And Drexel was a turned out to be a terrific bit. And, you know, and then also, you know, Temple, just for a lecture, because their semester had already started. But so I was, you know, something that it was, it's my way of trying to give back and and I recall when I was at film school and thought how I would have appreciated and benefited from the experience of a producer coming in and, you know, and speaking about what they do and offering some insight to their experience and how they do it. So, so, you know, it was something that I wanted to do, and Drexel was kind enough to present me with an opportunity.

Dave Bullis 23:38
And it's also too because, you know, you're actually a producer out there doing stuff, you know. And because people could, right now, we could go on Amazon, we can go into Netflix, we can find your movies. And, you know, that's, you know, saying to before was, that's why your experience is, you know that you know that a list level, because you've actually made, you know, movies that have been in, you know, in the theaters, movies that have been number one at the box office, you know, all this stuff. And I think that right there that is irreplaceable, you know, experience. So when you come into a classroom like this and you talk about, you know, how you did this, and in the process it that is, that is absolutely key, because, you know you have again, because you're at the top of the mountain. And you know what I mean, and that that, that's why I'm so glad that you actually, you know, did decide to do that whole class at Drexel and do that one day at Temple. Because, again, not only did, I mean, I learned just ton, just how, you know, talking to you, and obviously I was in the class with you as your TA but again, you know, I think that is an amazing, amazing opportunity for all those students involved.

Marc Bienstock 24:41
Well, I appreciate that it was, it was really my pleasure, and, and I was, you know, happy to have the opportunity. And, and hopefully, you know, everyone got something from it.

Dave Bullis 24:51
Yeah, so, so how Mark and I actually met was, like, we have a mutual friend. You know Dave. You know Dave Raynor, and Dave actually asked me if I could if I was interested in helping out a producer at Drexel University. And it wasn't. I said, Yes. I said, you know, I'd be very interested to help somebody out. And then when we got our Deuce Mark, I actually looked you up, and I said, Okay, I will definitely help this guy. And because, I know, because, again, I was like, This guy is, you know, a level producer, and, you know, just being at Drexel with you, I think the class was awesome. And, you know, and also, because, again, you went over an entire movie. I think you went to the movie you talked about was the remaining correct, how you produce that whole movie, from start to finish,

Marc Bienstock 25:36
Correct. What we did is we, we simulated. You know, we re simulated the actual production of the remaining Yeah. So Stoney was kind enough to allow me to share, you know, some documents with the class. And you know, we went through it from start to finish, where we actually from the point of finding an intellectual property, securing the intellectual property, pitching the intellectual property, selling it, figuring out where to make the movie, how to make the movie, staffing, scheduling, budgeting, yeah. So we went through all that.

Dave Bullis 26:09
And again, that was so enlightening. And one thing I took away from that class mark, and I think I said this to you as well, but I'm going to repeat it for the listeners, and that is, you said in your producing policy is everybody gets one mistake. And I have kept to that. I was like, That is a great way to look at it could, because everyone gets one mistake. And, you know, it depends on what it is, but, you know, but, uh, that's a way to keep people at least honest, right?

Marc Bienstock 26:38
Well, it's, it was my lesson, and you know, their production is, is such an intense experience. When you're making a movie and you start shooting, you know, everything is very heightened because it's happening so quickly in such a relatively short period of time. There's a lot happening. And if you have 100 people working on a movie, and people make mistakes, and so the realization is, you know, just you just can't, no matter how prepared you are, no matter how hard you work, no matter what you try and do, it's impossible to prevent people from making mistakes. You can hopefully minimize that, but you can't prevent it. So it was really my realization at some point as a producer that we're all human, we're all imperfect. And so my Yeah, so my rule is, and I say it out loud to remind myself, you know, it seems reasonable that each person is going to make one mistake. So if you have 100 people, that's 100 mistakes over the course mistakes over the course of the movie. Now maybe some people will make none, and others will make, you know, two, or they'll be bigger or smaller, but yeah, that's the general rule to remind me that regardless of how frustrating it gets when people make mistakes, but this is just the reality of what we do. And so, you know, it's my job and it's my king's job to come up with solutions for those you know, those mistakes, those challenges.

Dave Bullis 28:08
So you know, as you talk about, you know, making mistakes and minimizing those mistakes. Mark, I wanted to ask, you know, what was your most your biggest challenge as a producer? You know, what was, what was, you know, did something ever happen on set that that was took a lot of creativity or or so. I mean, there's always unforeseen problems. But what was that biggest problem that you had to tackle, and how did you overcome that?

Marc Bienstock 28:35
I honestly, the thing that comes to mind is, is a really unfortunate experience, where it had to do with with, you know, individuals on set who were, you know, not in their white mind because they were under the influence of substances. And so that's an incredibly significant challenge, because, you know, those, those particular individuals were a more vital to the production, and we couldn't just, you know, dismiss them. So that was, you know, that was incredibly challenging, because it's not just solving a problem, but you're dealing with, you know, with the human being, and you're dealing with someone who isn't necessarily reasonable, and you have to try and reason with them, and you have to try and motivate them, and you have to try and get them right so they can participate in the movie and and hopefully not embarrass themselves or anyone else. So that was probably the greatest challenge. But other otherwise, you know, there are challenges on every movie, and often time, the beauty of those challenges are, there's, you know, you discover some. You know, more often than not, you discover something great from those challenges. And you know, if everyone is prepared, and has really thought about what we're going to do. When those challenges present themselves as a group, we can usually come up with some pretty, pretty good, satisfying solutions.

Dave Bullis 30:19
Well, you know, that's, you know, pretty big challenge. Mark, because I've, actually, I've never, I mean, that might be one of the worst, you know, challenges I've heard of producing, because you're right, you know, they're key, and you can't dismiss them. So, you know, yeah, that's unbelievable. You know, just as a side note, Mark, I had a friend of mine. He one of his biggest producing challenges was he was going to film a movie, and there was this old, like, wooden bridge that he was going to film on. It was just going to be like, you know, it was an old, tiny bridge, and he wanted to use it for a couple of things. They had a storm the night before, right? Well, the everything was washed away. The whole the bridge was just demolished. And he got there the next day with everybody, and it was gone. And he goes, well, well, here we go. So here we are now with you're trying to find a plan B, another friend of mine, he there was poor planning in the production. They got to the location the first day, and they realized he didn't have the key to the building to get in like that, which makes, I'm sure you know, as you hear that the second story, you're probably like, how do you make How do you not have the key Come on, but, but, yeah, he that that's just some of the producing stuff that you know. Other Other producing challenges that I've heard from friends. You're just thinking of the top of my head, but, but, but, yeah, it's if there's all you're right, if there is creative ways to solve challenges, except for that one with the key in the building, that I don't think there's any excuse for that.

Marc Bienstock 31:48
That's that's when you call a lock Smith, or you hope someone on the crew has has had a prior life as a as a burglar,

Dave Bullis 31:57
Exactly. Just, that's where you channel your inner Verner Hertzog, and just just figure out here, because he actually, he said in his pitch for his master class, he said he would teach kids, learning how to pick a lock is more important than anything else in filmmaking, and I think that's, that's where you have to challenge your sorry summon your Verner Hertzog for that.

Marc Bienstock 32:24
There you go.

Dave Bullis 32:25
So now you know, so mark, you know, as we were talking about the class, and we were talking, you know, we're talking about split, you know, you know, obviously you and M Night, you know work so well together on the visit that you know he eventually, you know he, when he was done writing this script for a split, he asked you to come back. I mean, when you read a script from, I know you mentioned this in a class, you read a script by M Night, you said you were just blown away, and you were like, wow, this guy's a writer. And, you know, now, that's something I've heard from other producers as well, too, where they read what script and they're just like, holy shit, this, you know, this is, this is this guy can do it. So, I mean, when you read the script for split, I imagine you were probably, probably even more blown away than when you read the visit.

Marc Bienstock 33:09
They're both. I mean, I love them both. I mean, and they're very different, but they I was excited, you know, to read the visit and and was excited to, you know, to be a part of that. And then was equally excited to read split, yeah, he's an incredibly talented writer, you know. I think it's, it's making movies are, are, you know, very challenging, you know, and it starts with finding a good script. And, you know, to find a good script, you need a good writer. And I think there's a lot of people that do it, and there's few people that do it really well. And really well, and he's one of those guys who, you know, he does it really well. He's a, he's a, he's a great writer, he's a great director. You know, I love working with him,

Dave Bullis 33:53
Yeah, and, you know, and you know, I actually have seen all of his movies, and, you know, I actually took a special interest in, you know, in the visit, and I am going to see split when it comes out, because, obviously, because of the connection, you know, of knowing you and plus, you know, actually, you know what's funny Mark M.Night lives, like, 35 minutes away from me, and it's like, you know, I it's just funny because he's still one of the guys that still lives in PA, he doesn't live out in La, and it's just funny, though, but, but, yeah, I also wanted to help him out, obviously, by supporting him, because, obviously, he's a PA guy like me, you know. And, but it, but it's, but it's always good, you know, to hear that, you know. Because you know, you're always, whenever I hear producers, whether they're giving interviews or, you know, or just, you know, didn't just talks with them. You know, that's what they're always saying. They want a script that speaks to them. You know what? I mean, they want a script that sort of, you know, really tells that story. And, you know, I don't know, one of the things Mark too, I want to ask you is, what are some of the things that you've noticed that maybe you know, M Night does, whether it be about the story. Or is it in, is it in the the actual description, and, you know, in the script, what are some of the things that he does that really sort of leap off the page at you and, you know, and others who read the script and make it so that way, like, Damn, we got to film this thing tomorrow.

Marc Bienstock 35:15
That's a really good question. Well, I, I think it's, you know, I think it's really challenging for for writers to speak in in multiple voices. And if you're writing a screenplay, you know, it's a requirement. And and he, he does an excellent job, whether it's, you know, writing the voice of as in the visit, he wrote these two kids who were, you know, at a luttonce. And then he wrote two grandparents, and, you know, and in Split he has, you know, three teenage girls, and then he has an older woman who's a therapist. And you know, the main character has split personalities. And you know, these are all these voices are all really honest and really accurate. And that's not an easy thing to do, so that that really resonate. And then he's just a master with with story. So in addition to having these characters that you like or dislike for the right reasons, you know, he's he takes you on a ride. And you know, in the story is just as compelling as the characters and and you know, that's when you when you consider all those ingredients that's pretty complex. And it's not an easy thing to do. And it's goes the same as someone who writes, you know, a novel, it's, there's lots of writers, but there's, you know, few good, few good novels. And this is all subjective, but so he's, he's, he's, he's, he's just dripping, creating characters and and then, you know, and then giving them a story and a road to travel that we all want to go down with them,

Dave Bullis 36:51
Yeah, and exactly what you mean, Mark, you know, I had on Aaron Kaufman, who worked Rob Rodriguez, and I've had on, you know, Our mutual friend, an equipment queens, Cassino is, you know. And you know, they were saying similar things. You know, they will need when they read a script, and it would be like, you know, a certain, a certain script that stands out from them, you know. And you know, I mean, because you know how it is Mark, you know, when you send it to whomever, usually have readers, they go through. And, you know, probably have a pile out of 100 maybe one or two gets through. And, you know, maybe at the end of a month, maybe have 10 scripts that have gotten through out of a pile of, like, you know, a couple 1000. And those 10 scripts are all excellent, well written scripts, but maybe only one of them will actually speak to you, whether you're saying it to like a producer like yourself, or maybe you were saying it to an agent or even a manager. And like you said, it's all subjective, you know, maybe one person like Stephen King, the next person likes, you know, Dean Koontz, and you know, and you know, again, you just build those relationships up, and you know, then you find yourself in a situation like you, where you're now you're making another great movie, you know, with M Night, and I'm gonna Guess you'll probably go for another one after this,

Marc Bienstock 38:02
You know, I hope so. I think that, I think we had a good experience. And, you know, hopefully split will be well received, and we'll find ourselves back together again, making a movie sometime next year.

Dave Bullis 38:14
So Mark, when does split come out?

Marc Bienstock 38:18
January 21 split will will be in theaters everywhere.

Dave Bullis 38:24
And, you know, Mark, I know we're starting to run out of time, and I want to, I'm gonna, actually, I must have linked to the shownotes, everybody. So I'll link to the the date, and also link to the trailer. By the way, the trailer looks really good. Mark, I saw that when I came out, and I wanted, I just had a few Twitter questions come in. Do you mind answering just a few questions before we call tonight.

Marc Bienstock 38:42
Yeah, go for it sure.

Dave Bullis 38:44
What advice would you give to filmmakers you know, who are producing their first film? And obviously I'm that's a little bit of of my own verbiage, because obviously that question always comes in Mark whenever I ever ask these things. So I always take, sort of take and combine it. So you know, what sort of advice would you have for somebody producing their first film?

Marc Bienstock 39:04
The advice that I would offer someone producing their first film is to surround themselves with people that have more experience than they do. So if you can associate yourself with a producing partner who has made a number of films, you should do that so in any way you can. You know, if you can have you can find a mentor, and if you can't find a producing partner that that has more experience than you, then you just want to make sure that the other people that you're bringing on, whether it be your first ad, your production manager, all these other folks, you want them to have experience so you can benefit from their experience.

Dave Bullis 39:43
Yeah, very I like that answer, Mark, because, again, that's something I've always tried to do too. Was, you know, surround my genius. Surround is, is, uh, you know, the way I heard it way back, was, if you genius, around yourself, surround yourself with the smartest people, more experienced people, you can and you know where everything goes well, you know, you know, you can figure out, you know, all the things that we know went right. And yeah again, because that way they can guide you along the way. You know

Marc Bienstock 40:18
Exactly.

Dave Bullis 40:19
And another question came in through Twitter, and this is by Roger coach. Roger Coach B Films, and that is, you know, Mark, how do you find stories? Are they pitched, or are they through books? Or are they throwing, like, inspiring news stories,

Marc Bienstock 40:33
All of the above, you know, you look every which way. It's, you know, books are really competitive. Everyone chases books. So, you know, they're either writers who have ideas, they're written scripts, you read an article. So all of the above.

Dave Bullis 40:52
And you know, that's great, too, Mark, because that's also the second question that always comes in, is people love to, you know, talk about, you know, pitching to producers. And then when I had, like you, and I've had Aaron, and I've had Cassian on, and, you know, that's usually the question is, you know, how do you guys get pitched? And you know that, I think so. I thank you for answering that question mark, because,

Marc Bienstock 41:15
Yeah, you should, you know, the one, the one piece of advice I'd offer someone who was trying to get something pitched, if you're not established and you don't have an agent, and you're trying to get someone's time, you know, keep in mind that people's time is, you know, is their greatest commodity. And so have a concise pitch, you know, have a synopsis that someone can read, whether it be a half a page or a page, and know that that synopsis is going to be attractive and get their attention and leave them wanting more. So, you know, be prepared and be able to do, be able to pitch quickly and, you know, and spark some interest.

Dave Bullis 41:55
And you know, that's why Mark, I want to say thank you, you know, for all your time and coming on the podcast. And you know, I know you're an extremely busy guy, and I just want to ask, you know, Mark, in closing, is there anything that maybe we didn't touch upon that you wanted to say, or is there anything else that you wanted to discuss to sort of put a period then to end this whole conversation?

Marc Bienstock 42:15
No, I think you've covered everything, Dave, you've done a great job. And I appreciate the invitation to be on your blog, and then I appreciate your assistance with the class, and this has been a lot of fun.

Dave Bullis 42:27
Oh, my pleasure I had, like I said, Mark, I had an absolute blast with that class. And by the way, the smart students in that class, they were always they were always trying. I was going to tell you this, and I'll tell you this now, they were always coming to me and they were asking me questions. Like, you know, how's mark? Is he a real nice guy, you know, this and that? Because they were always like, I think they were a little intimidated you at first, and you know, as they sort of got to the through the class, they all, you know, they all knew, Okay, Mark's a good guy and and basically at the end, the smart students all network with me. And you know what I mean, like, they made sure to get my contact info right, because I because, because somebody said, Well, you know, they said to me, Well, if you're with Mark, you must obviously know somebody. And I said, Yeah, I know a lot of cool people, but yeah. And then they said, Oh, you do your own stuff too. And I said, Yeah. And I said, I have a pretty crappy podcast that I do. And you know, they said, All right, so, but you know, it's just, it was just funny. And I applaud those kids, because that's how you got to do it. You got to hustle and grind. And those kids understood you have to network wherever you can, and don't just blow past somebody because you don't think they're, you know, maybe you don't think that there's somebody you should network with. Or maybe, you know, they don't, you know, you know, you know how some, maybe some, you know, just they didn't want to network with me or what have you. But that that was the key Mark, is that they, they so the smart kids understood that.

Marc Bienstock 43:49
Remember, you you know, you never know where someone you know, who you meet today will be tomorrow. So it could be someone who's at top today isn't at the top tomorrow, and someone who you know is only halfway there today will be at the top tomorrow. So you know, best to to be kind to all and and speak to all, because, you know, there's all those relationships will benefit you in some way.

Dave Bullis 44:14
Yes, I completely concur, Mark. You know, that's why I try not to burn any bridges. I try to be, you know, I'm always as nice as possible to everybody. And, like you said, everyone gets one mistake and then, and that's it, and because we're trying to minimize problems. But you know, Mark, you know, where do people find you out online? Say that again, Dave, where can people find you out online? I mean, do you have any, any online presence or anywhere you want to send people just to either contact you or maybe for the movie.

Marc Bienstock 44:43
I I don't have an online present other than you know, people can search in on LinkedIn. But other than that, I do not have a I don't tweet, I don't post, I don't Instagram, I don't Snapchat. I. It. Well, I won't do any of it, but I appreciate those that do. So, yeah, so I have a LinkedIn account. That's it. And I'm sure, you know, folks want to get in touch me or seek me out. That's the way to do it. And otherwise, you know, go see split,

Dave Bullis 45:19
And I will link to the trailer and the website for split in the show notes. Mark Bienstock, I want to say thank you so much for coming on, and it's so great to talk to you again.

Marc Bienstock 45:29
Thanks, Dave. Appreciate it

Dave Bullis 45:31
Anytime, my friend, I wish you the best with split and let's talk again soon.

Marc Bienstock 45:35
Sounds good. Be well.

Dave Bullis 45:36
Take care. Bye. Bye!

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BPS 460: Making Independent Films Without Hollywood or a Huge Budget with David Ash

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Alex Ferrari 1:49
Enjoy today's episode with guest host Dave Bullis.

Dave Bullis 1:54
On today's episode, I chat with a filmmaker who actually lives two lives, which I think all of us do because, you know, in the day, we work a day job, and then we make films on the weekends or at night or wherever we can, until we can make movies full time. You know, it's kind of like a side gig or a side hustle or a weekend warrior type thing. So usually, if you're like me, you kind of hide that side you kind of make, you know, I have two linkedins, I have two different Twitters, etc, because you don't want them to bleed into each other, because usually it doesn't end well. My next guest, he actually constantly just goes out and says, Yeah, I make films the weekend. See, I was in the paper, and I also work at this company. So he's kind of like the Iron Man. He know he's just at the end he's, oh, by the way, I'm Iron Man. I do all this stuff, and if you don't like it, whatever, but, but he's embraced it, and it's worked very well for him. We're going to talk about his new movie called Twin Cities, about living a double life. And we're talking about filmmaking and winning writing contests and being flown out to LA and then he saw the frustration not being able to make his own movies because these guys weren't going to make it. We're going to talk about all that stuff. Really cool interview. So without further ado, with guest David Ash.

David Ash 3:01
Yeah long story short, I did well enough one of these creating contests that they brought back to LA to kind of do the LA thing and meet with some producers and stuff like that. And, you know, I really realized from that experience that basically there's no way how they're gonna make my movie. And that became pretty apparent, not that became pretty apparent, not that they didn't like it just wasn't the kind of stuff that they were interested in. So from there, you know, pretty much on the flight from from LA, I decided I wanted to just learn how to make films so that they actually got made, rather than just stacking up on my my shelf here. So, so we have a IFP, I'm not sure if that or not. It's independent feature project, which is a kind of local thing here in the Twin Cities, for filmmaking, photography. And I started taking a lot of classes there. You know, everything had taken filmmaking, screenwriting, directing, you know, editing, lighting, audio, anything they would provide I would, I would take it and just kind of learned it that way. And then, you know, got into one of the classes. I think it was intro to film production, and in the class, we actually had to make a short film. So I made a short film in the class, just using other students in the class. We shot it about two and a half hours. Cost about 15 bucks to make it. And it actually got to some festivals, and, you know, played in a few of these fests, not just here, but, you know, internationally. And that was really kind of the spark for the whole thing. So after that, the actually, the guy that was teaching that class asked me if I wanted to keep making films. I'm like, Yeah, of course I do. So he was actually also the facilities director of the IFP, so we could get our equipment for free. So from there, we just started making short films. I think we made five or six in about a year. This is now probably 1112, years ago. So those did pretty well. Gotten some Fest and such. And then, you know, got a little tired of just making short films. And then I made my first feature about 10 years ago, was a mockumentary called Love a documentary. And we made the whole thing for 800 bucks. But, yeah, I think it would say $1,000 film, if you ask me. But you know, definitely not high budget. But that actually gotten some tests as well. And you know, from there, I've made two, two more, much more, bigger budget films since then, but that was really the short of the whole thing.

Dave Bullis 5:35
So you mentioned you have a degree in business administration, as do I. So it's kind of, it's kind of, it's kind of ironic, because you and I see that's one of the reasons I want to talk to you, because you and I have a very similar path. Because I have a degree in business administration, I thought about going for an MBA, and I said, What the hell am I thinking? And and I decided, you know, I used to work at a college, and they were going to offer me a free masters, and I decided not to go that route. And it wasn't the MBA. There's a couple different options. And I thought, I don't feel like going for two more years of school for a degree that I just don't know if I'm going to fully use. So, you know, but it was, was very similar, though, because during college, I realized that I didn't want to really do go into business or anything like that. So it's, you know, it's just kind of ironic, because, you know, if you got that business degree, you know, and you know, you mentioned that you started taking some screenwriting courses. We know were these, like online seminars.

David Ash 6:34
Now, there's a place here called the it's actually a literary loft. It's a place that offers you just writing classes of all kind. And one was a screenwriting class. It was at night, you know, once a week for probably two months. It wasn't anything huge, and that was really the only screenwriting class I had, but it was, it really helped to kind of understand the mechanics of the film, you know, writing works and such. So that was, that was how I got started screenwriting, as far as the educational part of it.

Dave Bullis 7:00
So, so when you did take that course, you know, what, like, what were some of the things that, really, you know, stood out for, for you for taking that course,

David Ash 7:09
You know, I think the first thing was, you know, script, I shouldn't be 400 pages. I think that was a good learning, you know, because I was just writing and writing, and the teachers like, you know, you got to pair this thing down quite a bit. We can't have, you know, 50 pages of just dialog in a row. It was just kind of learning film language and, you know, three act structure, all that kind of good stuff. So I was really a babe in the woods before I took that class. And then I've kind of learned more as I've done it since then. But it was really just the basics, and then, you know, earning your, you know, your ending, that kind of thing. I was kind of big thing with that instructor. But that was really just the start of, I think I've learned a lot since then, just doing the screenwriting, the filmmaking, but that was the first time I actually had understood you couldn't just write four or 500 pages and call that a film, right?

Dave Bullis 8:01
Yeah, and definitely. And just to go along with that, it's also about, you know, writing a scene. What makes a scene, putting all those together, actually, making sure the screenplay actually, you know, works. And it's not just basically a collection of, you know, someone's day as they sort of just go through the minutia, you know, is, I mean, because you you knew writing going into this so you, I'm sure you knew about tension and building characters already, right?

David Ash 8:29
Yeah, but yeah, I mean, not, not in the form of filmmaking, though I kind of, you know, I knew it for the literary side of things. And, you know, the biggest thing just was, for me, it was learning that, you know you can do in film with, you know, three or four lines and the right shots, what you would normally do in three or four pages in a book, for example, and just paring everything down to and something I'm still learning, I'll put everything down to just exactly what you need, nothing more. So that takes a long time to learn. If you're not used to that, you want to just kind of expound on everything ad nauseam, which I learned very quickly, was not the way to go about it.

Dave Bullis 9:05
Yeah, very true, yeah, you know. And what I was just getting at was, you know, just about coming to building characters, you know, like character descriptions and stuff like that, obviously, you know, you can't put in, like Netflix Fitzgerald prose, where, you know, he describes the curtains or whatever, you know, for a couple pages. But, you know, it's about economy of words. So, you know, if it was all over, did you actually have a, you know, a 90 or 100 page screenplay?

David Ash 9:31
Yeah, I think I got it down to maybe 21, 30. You know, that was the script I used to kind of get into the contest and and such. And you know, some of those contests, if you do well enough, they give you, like, free feedback. So that was a good learning as well. And you know, for me, the biggest thing that helped me with screenwriting was just having to actually make the damn things myself right, because then you realize if you're making these kind of amateur mistakes, once you get on the set, you know it's your responsibility to make it in a film, and you learn very quickly. You know, when you're directing, what you're what you're writing, that the script has to be something that's directable, so that just kind of diving in and starting to make films after I had, you know, just only written a few scripts, was definitely the best education I had, you know, in my whole career, was just go ahead and doing it and getting progressively better at understanding what a script should should do and how it should look, in terms of, you know, building scenes and such, and you can't replace just having to do it yourself, I think any kind of film, film school or class. So that's my biggest advice to filmmakers and folks wanting to film like he's always, you know, don't, don't necessarily go to film school. Just, you know, start making a film even it's going to suck and it will suck. You know, the first day will definitely suck, but you have to just kind of learn by doing otherwise. You know, you're not going to quite internalize what you need to internalize in terms of how it's actually done.

Dave Bullis 11:11
Yeah, it's kind of like what Rob Rodriguez says. You know, basically you have, like, a bunch of bad movies in you, and you have to get them out as soon as possible.

David Ash 11:19
Absolutely true. Yeah, I still, if you probably haven't gotten out yet, but we're getting there, you know, depending how you talk to I think we're gotten most of them out.

Dave Bullis 11:27
Yeah, I found the key is, is to just when you're first starting out, especially is to aim low. And what I mean by that is, don't say like, Hey, listen, I'm gonna go out this weekend. I'm gonna, I'm gonna shoot a short film for 10 grand, and we're gonna have blood and squibs and, you know, blanks and everything else, and we need, I mean, I think that's where just a lot of filmmakers tend to shoot themselves in the foot.

David Ash 11:52
Yeah, that's absolutely true. I've said that before in similar kind of interviews and panels about, you know, you wonder if you're having to make what you write, you realize very quickly that you have to write to what you can make, right? You have to write something you can actually shoot. And I, you know, I learned that pretty early on. I made a short film. I want to get into it, but it was just a effing nightmare because I fell in love with the script and then trying to make it became just a vortex of pain and agony for everyone involved for a very long time. And I was like, you know, I'm never again going to write a script that I can't actually make very, you know, reasonably underneath the budget that I've got. Otherwise it's just pointless and just leads to a lot of frustration and people hating you.

Dave Bullis 12:40
Yeah, that's very true. But I think we all have those stories, you know, Dave, I think we all those stories where we tried to do something a little too much too quickly, and it ended up, you know, we kind of brought some people down with us. I made a short film one time that literally everything that could go wrong went wrong. And finally we were like, This was after the whole day, everything was going wrong, right? And we had to go outside to shoot this one scene. And I thought, mate, hey, listen, you know what? This can't go wrong, right? This cannot go wrong, Dave, I shit you not. It starts pouring rain like you didn't believe and I said to myself, I go this. This can't be happening. Like, I have to be in bed dreaming that this is all just happening and I'm gonna wake up. But no, it's, it was real life. Unfortunately, I just, I ended up shortly then after that, the director of cinematography actually just like vanished, and I couldn't find and I was like, What the hell. And so I and just, you know, just to surmise that whole story, I actually met him or reconnect with him, probably a few years ago, and I actually asked him, I said, Did I do something? Was it that day that did it? And he goes, Well, that day was bad. He goes, but the whole but he's like, the whole reason was, and there was a whole other reason that was going on in his personal life that thankfully had nothing to do with me. I didn't want to be responsible for this guy quitting film.

David Ash 14:08
Yeah, well, it's good to talk to him. Otherwise, your whole life, thought he hated you. So that's just good,

Dave Bullis 14:09
No, but you mentioned your short film that when everything went wrong. And, you know, again, I think we all have those. And so as you you know, started to go through, you know, deciding to make, you know, more films, you know, you worked a day job at the same time.

David Ash 14:27
Yeah, I always have that's, that's kind of, I think the unique thing about what I do is that, yeah, I didn't just, you know, go into writing. After I got the NBA, actually went into business, and I've, this is probably 20 years ago. Graduate from grad school and been in corporate finance ever since. So, yeah, I'm currently a executive lab here in St Paul. And, you know, that's a pretty evolving gig. You know, probably 5060, hours a week on that side of things. I've got. For kids, ages 13 through 17, that is a little consuming, pretty much all the time. And then, yeah, then doing the film stuff on top of that. So it's really been, you know, just trying to find a way to do it and just doing it. You know, it's no real easy explanation for, you know, making six short films or three pictures the last 13 years, other than just willing yourself to do it, because it's, you got to love it or you won't, you won't do it, I guess is the easiest thing I'd say. But it's, it's not for everybody. But I think I have a pretty good example of, you know, if you want to make a film, get into filmmaking. You know, I mentioned some of the budgets that I worked on were pretty much peanuts. And you really don't have an excuse for at least not trying it, given the way the technology is now and how you can make a film for cheap. And you just kind of do it when you have time. And, you know, I think, if nothing else, my story is something that hopefully can inspire folks to just, you know, not say I can't do this because I've got a day job and I've got a family and I've got everything else in my life. Because, you know, if I were waiting for that stuff to not be around, I would never made a film. So I'm glad I've done it. It's kind of exhausting sometimes, but it's also gives you energy, because it makes you, you know, want to get up and keep keep pushing at it. So I'll keep doing it. You know, it's something I love to do.

Dave Bullis 16:31
So I wanted to ask, what, when? So does he ever come back? Does it ever sort of, so, what I mean by that is, Do people ever like search for you online, and they'll say, Hey, Dave, is this you? Or something like that, where you're well, because at work, I imagine that happens because, I mean, imagine people are because, you know, you're the Treasury director, and I imagine you probably, you know, people look you up on LinkedIn or what have you, and I'm sure they're probably like, Hey, Dave, is this you in the local paper, or whatever?

David Ash 17:01
Yeah, yeah, it happens a lot. I mean, it it really started happening last fall. We did our most recent feature. Twin Cities actually had its local premiere here in October. And as part of that, there was big feature stories in both the the Minneapolis paper as well as the St Paul paper in consecutive Sundays. And that kind of reaches pretty much everybody in the state that reads, you know. So there was a lot of that, you know, at work on Monday, like, Wow, I did not. He did this because I don't talk about it at work, and I don't really, it's not something that a lot of folks are he doesn't, doesn't doesn't come up in a lot of meetings about finance and accounting. Let's put that way. But yeah, folks definitely at that point were very supportive and very interested, but also very shocked that I was doing this on the side, in addition to, you know, being a treasury director for E collab. So it's most people think it's great. Some people were just like, What the fuck are you doing? You know, but overall, most positive,

Dave Bullis 18:06
Yeah, I was expecting that a lot of people would be like, Oh, hey, Dave, you know, why are you doing this and this? Or maybe even saying, because, I mean that that's happened to it to a lot of different people on this podcast, where they've worked a day job, and, you know, they worked, you know, what the hell. But did anybody ever come up to you and like, pitch like, hey, you know, I have a friend or daughter or cousin that wants to be in movies?

David Ash 18:29
Yeah. I mean, I I get that more like when I do some panels now and then, I always have one personal kind of, sheepishly walk up to me. I had one not too long ago, and it was her husband always wanted to write a screenplay, and we meet with them, and, you know, basically be his mentor. I I'll talk to him. I'm not going to, you know, going to readjust my life for his film career. But that's, that's something that's pretty common there, and then that work. It's more like, Hey, I once knew a person that wrote a book, and that's pretty cool, too. And, you know, there's not many filmmakers in corporate finance, I would just say, as a rule, but everyone knows somebody that does something sort of similar, and they want to talk to you about which I think is great, you know. But yeah, I've had that experience quite a bit actually.

Dave Bullis 19:15
So have you ever actually met with somebody? So if somebody has ever requested it, like, Hey, Dave, will you just meet my husband, wife or whatever? Have you ever actually sat down and met somebody?

David Ash 19:34
I'm probably not, probably always figure out a way out of it. Nothing's going to mind. I I'll have a drink with somebody, like, after a film panel and that kind of thing, and, but nothing like formal like, hey, please show me how to do what you've been doing. But I'm always, I usually just gonna send some links to some stuff and, and given contact with the IFP here, which is a great place, like, I got started, to get started and throw them that way, because they got all the classes there to get involved and all that. But yeah, I don't generally do a lot of one to one mentoring, I guess I'd say,

Dave Bullis 20:17
Yes, I noticed that comes up a lot too. Is the whole like, Hey, would you mind meeting somebody? I agreed to it one time, and I think the the person I met was had a different idea of what screenwriting was or is. Basically, I just started talking about screenwriting theory. I said, you know, what are your questions? What do you have? What do you want to know? And I did this for a friend. You know, this is kind of like a professional acquaintance, slash kind of sort of a friend, if you know what I mean. And I met with her and went with her daughter, and I her daughter, I think was just kind of a little taken aback, and didn't really have any questions. I think she was kind of expecting me to like, Hey, here's the key to all of this, and this is what unlocks all the doors,

David Ash 21:01
Right! Yeah, that's what folks, generally, I've talked to think as well, is that you can just kind of, like, to the extent I've talked to folks, but then when I do, it's generally like, you know, when you know, send me an email with how you did this, right? And it's like, well, it kind of takes 1214, years of work to kind of work to kind of get even to where I'm at, which is not exactly, you know, big budgets, big budget land, but yeah, it's folks think it's just something you just kind of write down on a piece of paper and you to somebody, you know,

Dave Bullis 21:34
Yes, and, and I once was out of writing a seminar slash pitch event, and this mutual friend of mine, you know, came walk up to me and said to me, you know, hey, Dave, I want you to meet somebody. And this guy, he was wanting to get into screenwriting. And every question was about basically money. Was like, do they still give people million dollar contracts this and that? I'm like, What do you care? You've been written anything like they could give them $10 billion what does it matter to you? Does it matter to you?

David Ash 22:03
Yeah, yeah. It said, yeah. Good thing to know about filmmaking is like, yeah. I think about half percent actually make a pretty good living at it. And the other 99.5 are just, you know, doing it because they love it, honestly. And most folks don't realize that, you know, they watch the Oscars, like, a few days ago. And I think that you're making film. That you're making films, you must be rolling and rolling in it. That's pretty much the opposite. You just have to do it and love it, and hopefully something comes through at some point. But otherwise, you know, I, I haven't made a ton of money, and I'm happy with what I've done. So, you know, that's usually the end result of this kind of stuff.

Dave Bullis 22:42
Yeah, yeah, right. And so, so just continue on with your with your journey, you know, after you, you know, we were told we before we get to Twin Cities, you know, I just want to ask you about any of the other short films. You know, before we talk about Twin Cities, is there anything else that that's sort of really like you wanted to, sort of like talk about, or discuss, to focus on, just because, you know, usually the short films, as you know, Dave, are kind of like the setup for a feature film.

David Ash 23:04
Yeah, it's a great way to get started. I would definitely recommend doing shorts. I've gone some filmmakers that just go directly into features, and I don't think that's the way to go. I mean, a lot of these shorts were five to 10 minutes, you know, some of them were like 50 bucks. But, you know, they all played a small to medium sized festivals, which is great, but I would definitely go that route. I think I would have not probably done any differently than i i did it if I had to do it over again, which was make five, five or six shorts, and then kind of get your your voice and what you want to do with film dialed in before you tackle a feature. So, you know, I would say, you know, do that and then put it online. You know, you're, you're not going to find a more ruthless audience than putting something on YouTube. So that's a good indoctrination to, you know, film criticism for you, because the comments there will, if you can, if you can stomach that, then you can probably sound like making a feature film, because that's, that's a great proving ground, I think, is getting on YouTube and getting some clicks. We did have one that went pretty viral, a couple 100,000 I think, pretty quickly, and it was very politically oriented. And that's one thing I learned about, you know, that kind of, you know, getting short films out there is a bit politically oriented that it seems that folks were really ready to jump in on one side or the other on it. And that was definitely the most, the biggest short film we had was, was what had a pretty, pretty hard liberal bent to it. And you could get all of the, all the Trump, Trumpsters and such out of the woodwork to really, you know, share with their friends because they hate it so much, or vice versa. And, you know, I guess I'm trying to say, if you want clicks, make it politically oriented on one side of the other. And that's kind of the milieu right now. And online is political stuff. If that folks just want to either attack it vociferously and send their friends who they hate it, or send their friends they love it. But that was my experience with short filmmaking. Was that we made some films I thought were much better, but they didn't have anywhere near the traction of that.

Dave Bullis 25:11
And that was the Obamacare website explanation, right?

David Ash 25:17
No, it was actually not that one, that one, that one was out there too, but it was about, it was about a father talking to a son, and the father was very hardcore right wing, and the son was very liberal, and kind of setting him straight as they went along the path there. And we did it for actually a political action group called Live liberal, and they asked us to make the short films myself and this other guy that I mentioned that got me into filmmaking, and we did it just for them, and then just kind of took off from there. But, yeah, the Obama thing was also pretty political, but this one was very at a very defined point of view, which really kind of set some folks off, which was fine with me.

Dave Bullis 26:03
I mean, well, you're at least invoking some kind of emotion, right? I know that's what we're after, right?

David Ash 26:09
Yeah, exactly. Yeah, for sure.

Dave Bullis 26:12
So, you know, with the Obamacare website explanation, I haven't actually seen that, and I actually saw that, and I was like, did he make a video for about the Obamacare website? Because I know it's possible, but then, you know, I imagine it was probably, you know, like a parody video,

David Ash 26:26
Yeah, that was basically that was going back a few years. That was when Obama, the website, if you recall, didn't exactly set the world on fire, and they had a ton of problems with it. So he had this kind of Obama fam. It was very earnest, kind of Rose Garden explanation for all the things that have gone wrong with it and why that was okay and it was still going to be great. And what i did was i Subtitled that with what he was actually trying to say, which was, of course, heavily satirized, and that kind of thing. So it was, you know, I set myself a liberal, but that was pretty much making fun of Obama, which went the other way as the other short film. So I'll say that if you want to check it out, but that did not know as much any clicks as the one that pissed off the Republicans.

Dave Bullis 27:17
So, so once you actually started, you know, you know, making these short films, you know, making them for, you know, 50, 80, 100 bucks. You mentioned you made a another film for 1000 the feature film for 1000 you know, you know. So what was the, you know, the impetus there, you know, did you start with the budget, or did you sort of write it and say, you know, hey, look, it's only gonna cost 1000 to make this.

David Ash 27:41
No, it actually, that would actually start as a short film. And it was the whole setup was, was cheap to begin with. It was basically a mockumentary about a guy who, you know, worked in an office, and he thought that God had come to him and implored him to spread love and joy throughout the world. So it was this kind of found footage, type of Doc about this guy and his, you know, very jaded co workers, and, you know, kind of played off the tension between that so you had kind of scenes of this person talking, which actually was played by myself, and then scenes of things just going horribly wrong in the office as he tried to kind of impart this spiritual journey he was on, and we shot it actually at IFP, using the equipment from IFP, and, you know, some actually professional actors, believe it or not, from the area, they were willing to do it for, you know, pizza and Diet Coke. And it was literally like 800 bucks for 83 minute feature film, which, again, Cindy, if you want to watch it or link to your podcast listeners. And it actually played at some festivals and did very well, won award. And it was, you know, people either loved it or hated it, and those that loved it really loved it, and those that hate it really hate it. But it was, it was really proving for me that I actually could make a feature film. And until then, it was just kind of something that other people did. And, you know, we started with the short film, and I just keep writing more and more pages along the lines of this story. And before we knew we had 40 or 50 minutes, I'm like, Well, if it's gonna be that long, let's make it a feature. And we just flew it out to a full arc of a film, I think, was 83 minutes in total, and just did it on, you know, literally less than 1000 bucks.

Dave Bullis 29:23
And, you know, once you actually were able to shoot this, you know, what, what locations were you like using? Did you use, you know, did you, I mean, do you ever while, while I'm thinking of it, I'll kind of shoot myself with another question, do you ever, do you ever shoot at your office? I mean, obviously, if you answer that, you don't have to. But if that's like the secret.

David Ash 29:41
But no, we not at my office, but we shot at for both, a couple scenes in Twin Cities and a couple scenes in 2021 my second feature, we shot at my wife's office, which is was Minnesota Public Radio. So they, they were very, you know, accommodating that kind of endeavor, and they let us shoot there for free. And it was great. So I we shot in an office just online for the last, the last two pictures.

Dave Bullis 30:24
So they just basically, do they ask you, like, anything like the usual two questions are, is there nudity and is there blood? That's, every time I've walked up to locations, that is the two questions, is there violence, like blood, or is there nudity and and usually the answer is, yes, no.

David Ash 30:43
There's actually a no on both those accounts for us, even better, even better. But they didn't ask. We could have done that. I should have probably thrown that in there, you know. So no, no duty or violence. But not because we couldn't.

Dave Bullis 30:57
It's usually when, when you when you're asking those things they do. They ask you about insurance.

David Ash 30:57
They were just incredibly relaxed about the whole thing. No, they didn't ask shit. It was just kind of like, we're gonna come in on a Saturday and we're gonna shoot from, you know, eight to five. And, you know, my wife came with me, because she works there, and didn't really ask any questions. They were, they thought it was great. So I think that's you got to really be careful. You choose. I don't think my E collab would have been that way where I work. So they were just like, hey, just go ahead and do it.

Dave Bullis 31:30
So got lucky, very lucky, my friend. See, that's the thing, man, when you have a connect there and you're able to come in professional and also, you know, you're still in an area where, hey, filmmaking is, you know, people have been beat over the head with it, like a sack of oranges. You're kind of like, hey, look, you know, it's still cool and neat. And, you know, Dave's wife works here and this and that, you know, because, because, you know, they always say in LA and New York, as soon as we ask the film somewhere, it becomes, like a huge pain in the ass. And they're like, another thing must have, you know what I mean. And it just, it doesn't have that that cool cache anymore. So Philly was kind of like that for a while. Now it's back up to be like, Hey, you're doing something. Are Awesome. I want to help you out, but those are the things that for all the listeners I keep harping on about locations. It's the blood Gore, the violence, the nudity. They sometimes ask about insurance. I mean, you can always sign waivers, but, I mean, if they allow you just to like, hey, look, you know, we trust you and you're not gonna do anything crazy. You know that that you can't beat that. It's amazing.

David Ash 32:29
Yeah, that was actually probably the easiest location we had. I mean, we had some that were not, not easy. We shot a day at a hospital, er parking lot, and it was, I didn't have this. I didn't have permission for it. We got permission for everything else, but we were going to get it, but we needed this very key scene, which is actually the last scene in the film. And we shot pretty much an entire day, and it was all an interior of of of my SUV. And about halfway through, they came out with security, and they said, you know, what? What the fuck are you doing here, basically. And I'm not sure what, what words I strung together to get them to go away, but somehow I did it, and we just kept shooting. And it, you know, day turn to night, and they finally came out with more security dudes and probably some firearms and and such. And they're like, Okay, whatever you're gonna tell us, it's not gonna work. You need to get the hell out of here. And fortunately, we were done except for one shot, so we went to a different parking lot where we could just do the exterior shot and and patch together and work perfectly. But that was probably the most stressful day of shooting I've ever had, because you had, you know, er, parking lot and kind of swarming security guards, and I knew we had, we probably couldn't shoot anywhere else and get the same kind of shot, and we had to have the scene to make the film work. So, you know, I wouldn't recommend that, but we did it.

Dave Bullis 34:05
So lesson learned. Well, you know that that's amazing, that you were able to get them go away the first time.

David Ash 34:11
Yeah, I recall what I said. I probably pulled some, I have no idea, pulled my butt. I can, could not tell you, but they, I think they just scratched their heads and left, and we just Okay, let's keep shooting. And we powered through. And we've had, you know, I've had a few similar shoots like that, where you're just really on a tight deadline, but they always know you're, you're that you're supposed to be there. But this was one where we just said, Fuck it. We're just gonna do it, even though we're not supposed to be there. And, you know, it's in the film so it works out.

Dave Bullis 34:43
You, I mean, like, literally, you guys just rolled up into that hospital parking lot and, like, it was shoot here.

David Ash 34:48
Yeah, they had, I just got, like, I got having eight or nine other er parking lots, and I wanted something that where we could, it's hard to describe. I want a certain. Shot, and I wanted to have, like, the emergency parking lot sign in the background, and to make it all kind of come together. And it was the only parking lot I could find that works. I really wanted to shoot there. I didn't think we'd have a shot in hell if we asked. So we just kind of just did it, you know.

Dave Bullis 35:22
And that's gorilla filmmaking, right? You got to just, you just got to go out there and do it, you know, I imagine. And I'm just gonna just, just food for thought, Dave, I'm gonna imagine that. When they probably approached you, they probably said, Are you guys supposed to be here or something like that? And you probably said, oh, yeah, yeah, we're just finishing up and this and that. And they probably went away. They go check, because I've seen that happen before. They're like, Oh, are you guys supposed to be here? Yes. And then by the time they get back, you either gone or they forgotten, or they don't care anymore. They to even pass it up the line and and, but it seems like that time they actually did. They actually was probably.

David Ash 35:57
Three or four hours later. That's a thing I knew there. If they're gonna go check, I think it was kind of like, well, these guys will leave pretty soon. Anyway, we'll let this one go, but we're out there four or five hours later. They're probably okay. This is not cool. So I'm not, I can't say I'm proud of that, but it turned out great, you know? And that's, that's, that's the non Hollywood filmmaking right there.

Dave Bullis 36:23
Yeah, it's the true indie film, spirit, man, my friend, it's, that's what that is. That's what you got to do. You got to, you got to steal locations at times. And that's, you know, I once, I was talking to Scott McMahon, who runs film Trooper, and I told him, I said, I think that's the number one problem for most filmmakers, is getting locations. And I honestly, I often said, you know, be a great idea. It could never work. But here's my idea, Dave, a it's like a hub, kind of like Facebook, where you could friend another filmmaker. And let's say, you know, you you and I both lived and let's just say Boise Idaho, well, I have film connections. And, you know, you have film connections. Well, we could sort of put up the put up on a poster or whatever. Hey, look. This is who I know at this hospital. This is what they did. They let me shoot here. You know what I mean? Like, obviously you wouldn't do it to your for your own house, unless you were insane. But you know, if they, if you what, they will let you shoot somewhere. Like, hey, this is an abandoned house. This is how I got to shoot there. Blah, blah. And that's basically, it almost become, like this collage of sorts of city by city of all the places where you could, where you could shoot, and that are, that are friend friendly to filmmakers.

David Ash 37:34
Oh, that's a great idea. Yeah, that's, you know, someone we got through the film war. They would post locations online, and you'd call the film or say, hey, look that that's a film friendly place. And they would always say, Yes, but I love your idea. I mean anything like that, because it's very daunting when you start on indie film to not know where you can shoot it. And you know, when you don't have a lot of cash to give these guys to shoot, you're really just kind of begging, which I've done a lot of, but you kind of just kind of learn how to what they want to hear, you know. Like I said, insurance. We generally do get insurance and waivers, all that kind of stuff, you know. And you figure out, you know what, what to say to get the location and but every location I think I've had even, you know, where we're supposed to be, it's, it's super stressful, because usually it's, in my case, it's been, you know, a bar that opens at 11 for lunch. So you've got, like, four in the morning till 1130 and then you got to get in six pages or something. And every single location shoot I've been on, besides my wife's office, it's been that kind of pressure, and that's because comes with the territory, I think, you know, that's again, the non Hollywood filmmaking, that you just somehow make it work, right?

Dave Bullis 38:49
Yeah, exactly, because I, and I've been there before too, man, where I've shown up on a Saturday morning at like, six or 7am and they're like, Oh yeah, well, we're gonna open today at one or whatever. And you're like, All right, well, here we go. Let's get let's get rolling with this bad boy. And so, I mean, and I've been there, man, where people don't show up, you know, people show up late, or ultra late. I mean, I, you know, at some point I should just do a podcast, one episode, where I just tell stories, but all the other horror stories I have, but I remember. I mean, some of these were people would show up, not at all, and you're sitting there calling them, and they're like, Oh, I forgot today was the thing. And I'm like, Well, I sent you 10,000 emails. How the hell did you fit this?

David Ash 39:32
Yeah, that's that is the the most you can count on. That more than else in any film. I guess somebody's not gonna show up or show up late. And you know that that's that's a given. I mean, Twin Cities another kind of example of working around stuff. Have you seen the film or not? But the lead character, the lead character, Emily, is played by Bethany Ford Binkley, and she's awesome.But she was actually had like a five month old kid when we were shooting, so she'd sometimes have to bring her baby on set, and it would use a nanny there for but we'd be through halfway through a really intense scene, it's going, well, the baby start crying. And that would be done to that. And those were a few shoots like that. So it was always something. It is always something when you're working on this kind of level of filmmaking, and you just kind of have to not get frustrated and just, you know, work around it somehow. But, yeah, it's everything in the kitchen sink for every, every, every shoot that I've been on at this level.

Dave Bullis 40:50
Yeah, you mentioned Twin Cities, and I wanted to ask you about that film now, because that's, you know, I know you actually debuted that film, and, you know, it's been playing in a few festivals. So I wanted to ask, you know, if you could just go take us through the film, you know, give us a log line, if you could?

David Ash 41:08
Yeah. So it's actually a sequel to 2021 my second feature film, but it's a very kind of spiritual sequel, versus like a traditional sequel, but it picks up four years later with these lead characters, John, Emily, and they're married now. And the elite character, Emily, as I mentioned, she's actually pregnant. Someone's pregnant with their first kid. And that kind of sends the husband, John into a tailspin. And you know, things are really falling apart, and looks like it's all going to kind of turn a shit for for the couple and their lives. And he gets his cancer diagnosis, which shakes him out of his his downward spiral, and sets him on kind of a new course in life, to make amends with his wife, and to kind of find his God and go on this sort of spiritual journey to find himself. And that's the basic side of the film. There is about halfway through a very, I would say, extreme twist, which I generally don't give away, in case folks want to see the film. But it really, from that point on, becomes a much different kind of film, in terms of, I would say, a different kind of film, but the plot kind of turns on its head and becomes a sort of a more reflective type of narrative structure. That is really the reason why it's called Twin Cities, besides the fact I live here, it's, it's got a kind of dualistic narrative that plays out after this very jarring twist to the plot. And it, you know, it kind of gets bananas from there at that point. So that's probably as much I can tell you without spoiling the whole damn thing. But that's, that's the basic setup of the film.

Dave Bullis 43:01
And so, you know, once you actually wrote the screenplay for this, Dave, you know, how did you go about raising the funds to actually shoot this? Did you sell finance this movie?

David Ash 43:10
Most of it, yeah. I mean, generally, what I've done is I just put my annual bonus my job. And I, you know, I just put my bonus in it when I'm making a film. And I never really use my actual paycheck for filmmaking. So you know, for this one, I used a couple bonuses, and I used, I got a snow bait from the Minnesota Film Board. They they paid for a good chunk of it through their rebate program, which is really an incentive to to film in Minnesota. And that was that was very helpful as well.

Dave Bullis 43:47
So when you told your wife you wanted to make a film with the bonus, did she just? Did you think you were crazy or, or she used to it like, oh, okay, David,

David Ash 43:58
Yeah, no, she's been great. I mean, she's got kind of her own artistic endeavors, so it kind of humans out. I won't go into that, but it kind of, we both have this sort of side thing. We do our job. She's a HR director, and has her own kind of career, but then she also does a lot of artistic stuff on the side that balances out what I do. So we're very accounting with each other, like, you know, hey, I want to, you know, spend some cash on this thing that I really am passionate about. And it really wasn't very hard to sell. I did the same thing for a second film, and she was around for that as well. So it, I think it'd be different if I was saying, Well, look, you know, we're gonna have trouble maybe making mortgage now, because I use my paycheck for this, the fact that's really just my bonus, it's kind of like, well, it's found one anyway, and, you know, go for it. So she's been great, honestly, not kind of the opposite of what you might expect, but she's been fantastic about the whole thing,

Dave Bullis 44:53
Yeah, and, you know, that's good that, you know, she's supportive of this, and so we're. Can be able to find out more about Twin Cities.

David Ash 45:03
Yeah, so website is just Twin Cities, the film.com We've got our trailer on there, a ton of stuff, you know, clips from the film, synopsis, a bunch of reviews for the film. We've actually got, I think, really great reviews for the film. So it's a lot of that on there, cast and crew bios. You know, all the, all the stuff you'd want on a website. More is on there,

Dave Bullis 45:27
And I will link to that in the show notes but Dave, just, just in closing, you know, I wanted to ask, is there anything we get a chance to talk about that you want to just to say right now? Anything want to discuss right now or, or maybe it's just something you want to say to put a period at the end of this whole conversation?

David Ash 45:44
Um, yeah, I guess. Well, two things. I mean, first of all, what I'm working on now, I've been working on a TV series since we finished Twin Cities production about a year, year and a half ago. So that's kind of my next thing. So I'm, you know, you know, doing press for the film, but also kind of trying to, you know, generate some possible interest in in this. I think it's gonna be a nine episode, first season series I'm working on that hopefully we'll get some external financing for and not use my bonus for that. So that's the first thing, is just kind of throwing that out there, that that's sort of my next project, and I'm really excited about it. Yeah, beyond that, I think, you know, you know, I think what's interesting about my story, probably the reason I'd be honest, is because I've got this whole other life besides filmmaking. So, you know, I do try to encourage folks that want to get into filmmaking, but think that they can't because they've got this, you know, very consuming day job or anything else in life that think is is not gonna let it happen, that that's possible. And you really just need to start and just do it, you know. Rather than you know, think about doing it, or reading books about doing it and and such. If you want to make it into filming, I would say, you know, start with a two minute film. And whatever money you have for, if it's a $10.10 bucks you got laying around, make a $10.02 minute film. You got 100 bucks. Me 100 film. But, you know, just encourage folks to, if they've always wanted to get into filmmaking, just do it. And if you go to my website and go to the contact page, I think that goes directly to my email. If you are interested this kind of thing, you want to kind of know more about how I've, you know, been making this kind of life work with filmmaking and everything else you know, definitely email me and I can help you out as much as I can. But that's, that's the big thing I want to get across as well to your audience, is that, you know, trying to encourage folks to to get into filmmaking that maybe are not sure if they they can or have the time to do it.

Dave Bullis 47:43
Yeah! Just don't ask you for mentorships, right? Like, don't ask to take you meet somebody.

David Ash 47:48
Yeah, I was probably, it was probably overly, you know, whatever about that, but I, I'm happy to impart whatever advice I have. But, yeah, I can't do a full time mentorship at this point, unfortunately, but maybe someday that'll be part of the mix. But right now, it's not

Dave Bullis 48:04
What you know. It's like I say Dave, when any, anybody who listens to this podcast or what have you asked to meet me for coffee or to meet me, meet me for coffee, or what have you and or whatever, I always say this. I said it's pointless. If you shot me an email, it would, it would do you 10 times the benefit than meeting me for coffee, right? Because we both have to drive out there. Gotta find parking. It's gonna be crowded, it's gonna be loud. And what, you know, if you, if you send an email, it's, you know, you could do it from anywhere. You do it on your way to work or whatever, and you get a lot more from it, you know, maybe not in the short, short run, but over the long run, if you just keep going back and forth, it's a lot it's worth a lot more. Maybe even one email in general is worth a lot more, because you could actually just detail things out, and then you also have a written transcription almost of what the meeting would have been. I just have never or the second part is, you know, just meet me at an event. You know, if I'm ever at one of these events, the events, the blacklist Philly, I might end up going to one of their events. I'm not sure, though I haven't, I don't know. I'm kind of networked event out, Dave, I don't know if you are, but I'm just like, people invite me all the time to these things. And I'm like, You know what? I've done a ton of them when I when I was just starting out, and I got burned out of them real quick, and I haven't been back since. You know, it's just, I just sometimes feel it's a lot of, you know, I was once, I'm part of a screenwriting group, and every meeting, we had a new batch of people come in, right? So it was always like bringing people up to speed about what screenwriting is. And then it'd be like February, and then by the end of, middle of summer, like, yeah, we've had 50, 60, 70, people come through here, but we we have never gotten past like teaching the basis of screenwriting, right?

David Ash 49:48
Yeah, I hear you, man.

Dave Bullis 50:00
So, Dave, where can we find you out online?

David Ash 50:05
I think the best place to start is that twincitiesthefilm.com I've put most everything I'm on working on in terms of the film. I should say most everything from the film was on there. I haven't done a work study yet for the series I'm working on that's going to come at some point. If you want to go to the website for my second film, 2021 and it's 2021thefilm.com, if you want to see that film, we actually got distribution for that film, and it's on Amazon Prime. You know they can see that for free. If you have Amazon Prime, just go to 2021 put that in search engine for Amazon. It should take you to the film. We got distribution for twin cities as well. So that'll be on Amazon later this year, and hopefully a few other paper places besides Amazon. So hopefully that'll be out there. You know, by fall, I'm guessing, yeah, beyond that, you know, you know, if you want to shoot me email, it's [email protected] Happy to to, you know, tell you whatever, whatever I know. I'm happy to to send them along as well. So that'll get started. But again, if you go to twincitiesthefilm.com, I've got, probably most of my stuff is, on, on that page that websites. It's a pretty, pretty stock site at this point.

Dave Bullis 51:26
Cool, Dave, it's been so great having you on, man. And yeah, I look forward to checking out your your stuff. Man. Again, we have a very similar path. That's why I wanted to have you on. And again, best of luck to you, my friend, and I will talk to you very soon.

David Ash 51:40
Yeah, thanks so much for having me on. I really, really appreciate it. So thanks a lot.

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BPS 459: How Filmmakers Can Win in the Digital Marketing Age with David Feinman

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Alex Ferrari 0:23
Enjoy today's episode with guest host Dave Bullis.

Dave Bullis 0:49
My guest this week, because we're going to talk about his company, viral idea marketing, creating the Zombie Run and creating stuff like this media that gets shared, you know, creating all this stuff and cutting through the noise. So without further ado, let's get to the episode with guest David Fienman. Say, you call me Bullis already. We're friends already. Look at that.

David Feinman 1:35
Yeah. It's funny. We were talking two seconds ago. How you know people that know you call you Bullis and people who don't call you Dave. So I took the Bullis option.

Dave Bullis 1:40
Awesome, man. All my friends call me Bullis. And I've tried to get the Twitter handle at Bullis, but some guy has it, and he won't give it up, and he's never tweeted once. Can you believe that?

David Feinman 2:34
Did you try offering him like, is he for sale? Like, are you able to are you able to pay him off?

Dave Bullis 2:40
I offered him money. He turned it down, really, yeah. And I said to him, I said, Listen, his name's not even Bullis. His name is like, Al rosensky or something. And I said, and so I complained to Twitter, like, you know, like, of course, that's, that's my first that's my first thing. I'm gonna complain to Twitter. So I complained to Twitter, and they basically said, there's nothing they could do about it. And I said, How the hell does this, any of this work? Like, first off, his name's Ivan Bullis, it's al ruzinski. And secondly, I'm actually Bullis, and I actually tweet. And I actually, this is how, this is how neurotic I am, Dave. I actually got all my analytics together. And I said, Look at this, I am clearly like doing something for your platform, and they still wouldn't do anything for me.

David Feinman 3:27
Wow, maybe you just need to up, Annie, maybe, maybe, maybe you got all from $3 instead of one. You know,

Dave Bullis 3:34
Seriously, there has to be something I'm doing wrong. But I'm sorry enough about me and my my Twitter problems, but I wanted to talk about you, Dave, and just all the things you're doing with viral ideas, marketing, and all the cool stuff you're doing. So just to start off, you're a temple grad. I actually was a TA at Temple. Oh no, yeah, for one semester, then they kicked me out.

David Feinman 3:55
But we got all we got applause there, like, why did they kick you out?

Dave Bullis 4:00
No, no, I'm joking around.

David Feinman 4:00
See, I thought that was, like, a cool story that I was, you know, that could have been neat. But, yeah, unfortunately, unfortunately, you like, lasted, you know,

Dave Bullis 4:01
Yeah, yeah, seriously, I should have made up something on the spot. I should have been like, uh, well, uh, so, but you but that's pretty cool. Though you were, you actually graduated from Temple. So, you know, first I want to ask, you know, why temple? And also, you know, what did you actually major in a temple?

David Feinman 4:24
Yeah, so, why temple? So I actually did my first two years at Bucks County Community College. They had a program where you could go for two years at Bucks County Community College, two years at Temple. And I've always done an entrepreneur. So I started out at bucks and did that thing because I was, I was working on a company at the time, and then kind of went over to temple after that, that's where I started this current venture. So, so basically, I, I had, you know, I had a great time at Temple. And the reason I, the reason I went to temple, it's kind of a weird one, you know, I went down the tour the school, and I. And ate at one of the food trucks. And I really liked the food the food truck. I think I had a muffin or something weird like that, and I went to temple, literally, because I had a good meal at a food truck. Because I've never, I've never been, like, a big school person, so I'm like, All right, this is 45 minutes from where I grew up. Like they have good food, so I guess I'll go here. So that was kind of my, that was kind of my line of thinking,

Dave Bullis 5:23
Well, the school is huge, though. I mean, it's like the size of a small city basically, you know, and you go to temple, and then you go to some of the other colleges in the area. I mean, some of the other colleges in the area are, like a postage stamp compared,

David Feinman 5:37
Oh, my god, yeah, yeah, temple. I mean, and they're, they're growing too, which is amazing for, you know, any past grad to just have that, you know, it's something that's, you know, expanding,

Dave Bullis 5:49
Yeah, yeah. It's unbelievable. And their film department, which is always, which is, you know, I don't know if you've ever actually just gone through there and just seeing all the things that they got going on. It's kind of funny, because when I was actually ta ing there, I actually went through and they had a small black box theater, right? Okay, so this small black box theater was, that was their department, yeah, it was, like, it was literally bigger than in the entire TV studio I got which I was working at, because I actually, at the time, I worked at another school full time, and I'm sitting there going, my God, this black box theater is already bigger than, like, the entire TV studio. And this is one thing like, let's see what's on the opposite side, right? So it's just unbelievable. And, you know, just working with her, you know, film and TV department. But so when you actually, so you were lured in by the food I've had this and you had this muffin.

David Feinman 6:40
And unfortunately, it was a great school. Like, for is a great school to be lured in by, like, this wonderful muffin at this place. I the temple. I owe it to that one food truck. But, and if you know anything about temple, I don't know, like, who the listeners are. Temple is a, you know, one of the great schools for food trucks. So, I mean, right up and down, I don't remember, I don't know if you remember this bullet, but like, like, up and down the streets a temple is just all food trucks, and it's a great culture. But I studied entrepreneurship there. I mean, they've, like, one of the top programs in the country for that. So we actually recently, as an alumni, you can enter in their business plan competition. And we just entered their competition this year, and we were one of the, we were one of the winners of the competition, and actually won some, won some money and some resources from Temple for that which, which was a lot of fun.

Dave Bullis 7:28
Oh, that's, that's freaking huge, man, yeah. So, you know, just to go back for a second about the food truck, how lured you in. You know, it was actually funny, because when I was working at that other school, they had this big cookout, right, right? They were saying, Hey everybody, come on campus. This is our open house, you know, come on and try all this great stuff. I was right there, right? And his dad bites into this burger, right? And he goes, Well, I'm writing the check to Drexel right now. And he because, let me tell you, later on, by couple like and by later on, I mean, a couple minutes later, I tried one of the I tried a burger. Not bad, right? Yeah, it's it tasted like somebody stepped on it and then put it in the in the bun or something. And I said, What the hell happened here? This is like this. This is like, grade Z meat. So I'm sitting here going, this is how you're going to market your school to potential, like to students is by having like, low grade food. Like, Who the hell's gonna be impressed by this? And seriously, when hit that, Dad said that I'm like, Man, the food really does matter.

Dave Bullis 8:30
It makes a big difference. It makes a big difference.

Dave Bullis 8:32
Yeah, and it's because you think about, if you're a parent, right? You don't want your kid going and having like, some slop summer camp, especially the parents are paying for it. You want a proper meal? Yeah? Seriously, seriously. So, so it does make a lot of difference, but, but, yeah, I mean, it's so cool that, you know, again, Temple, again, we live so close, by the way, everybody. That's how, that's how Dave and I actually met. So it's so everyone, it's like this whole Philly centric we're talking about here, speaking of which, so Dave, where do you go to get a good cheesesteak in Philly?

David Feinman 9:06
Oh, that's a good question. So, you know, I was actually on a podcast, I think it was a week ago, or maybe this week, and they asked me which cheesesteak, you know, Patrick Geno. And I actually tell people to go get a pretzel from Philly, because a lot of people from Philly assume cheese steaks all steaks, all we got. But we have, we have the pretzel. And I think, I think the pretzel is the underrated, the underrated Philly item. I think the Philly pretzel is something that should be talked more about.

Dave Bullis 9:29
You know, maybe it's, I don't even notice it because I have so many pretzels from Philly. Yep, you know what I mean, like, it's something I don't even think about,

David Feinman 9:39
But, but if you go down south, it's all super pretzel. It's not, you know, it's the it's the other, like the other. This is not a video, but I'm doing the twist on Skype, and it's one of those. It's one of the twisters. So it's different, you know, it's different than a, than a Philly pretzel, which is the figure eight. I think it doesn't get much attention, but I'm not. I'm not as partial to cheesesteaks as I am to the pretzel

Dave Bullis 10:12
I see, I see. Because, you know, I always ask that the Philly centric people, because every time someone comes to Philly, like, where should I go? Patrick Genos, and my response is, Philly, people don't really go to Patrick Geno's unless it's like, at night at their sports game, then it's Yeah, yeah. Or if you're by the stage, go to Tony Luke's, but, but then again, I said, they ask during the day, where do you go? And I'm like, well, there's John's roast pork, which is awesome. There's gyms on South Street, which

David Feinman 10:41
is really great. Why had an old office up by there, right next to Jim's gyms? And what's the pizza place there? That the big slices? Lorenzo's?

Dave Bullis 10:53
Oh, Lorenzo's, yeah, for some reason I was about to say somebody else's pizza place I met. There's a guy who actually in Philly, he started a pizza place, and he actually charges everyone, like, $1 a slice.

David Feinman 11:05
Oh, it's Roses Pizza, Guy Mason, yeah, yeah,

Dave Bullis 11:10
Yeah, that's awesome, by the way, everyone This podcast is gonna be more than just about food.

David Feinman 11:14
I'm sorry. Like, oh, we shifted your whole podcast. I know this is, like, the, like, the Video Marketing podcast. Maybe this will be a good transition. But, you know, we spent the first like, we're foodies first, and then we're video guys.

Dave Bullis 11:25
Yes, everyone's like, What the hell am I listening to? Just two guys

David Feinman 11:29
Freaking cheese steaks and pretzels and like, where to get pizza and Philly, which I guess we're experts on that now, you know? Yeah, serious, all sides. Like, whole side thing, whole size being gone.

Dave Bullis 11:41
So if people are listening, ever do travel into Philly? They know where to go now about where to get pizza and cheesesteaks and pretzels and everything else. So you graduated from Temple, and you actually integrate. And you graduated with a was starting entrepreneurship. So what was your first steps outside of college? Was it actually trying to start your own business, or actually starting your own business.

David Feinman 12:06
Yeah. So it's actually interesting. I'll back up a little bit. So while I was in while I was in college, and while I was in high school, actually, I started my first business at 16, and eventually went on to start there's a smaller business, but went on to start a company called the Zombie Run. So we went on tour all around the country. About 16 cities. Grew the whole thing using video marketing, social media, and kind of eventually progressed into doing, you know, video marketing consulting while I was in college, and that's kind of where the seeds of my company now started viral ideas. So basically, we would be consulted with companies to teach them how to use social media and video and stuff like that. And I didn't think I was going to start a company right out of school. I was actually interviewing with Google. I was, like, third round interview with Google. I an offer on the table from like, one of my professors who, like, wanted, wanted me to work from them. And I just said, I love doing this. I love, like, consulting with people, doing videos. And I was getting more and more clients. So just said, All right, you know, I'm just gonna, I'm just gonna start another one. Like, I guess I'm like, I guess my true identity is, I'm an entrepreneur. I've done it from the time I was 16. I did it while I was in college. So why stop now? Let's do another one and have some fun with it.

Dave Bullis 13:12
So I have to ask, what was it like? You know, actually, even getting an interview with Google, because I hear it's incredibly difficult to even get an interview one and then two, to even get past the first rounds, incredibly difficult.

David Feinman 13:25
So one of my friends actually referred me, which was, which is a good way in the door. They asked me a question about, I'll never forget this. So they asked ridiculous Google questions. And the question that I had was, how, let's say you're a traffic cone manufacturer in California, how would you determine the demand for traffic comes in California? And I came up with an answer. I don't know. You know, I'm not working at Google right now. I have a phenomenal company that I love very much. Well, I don't I think my answer that question might have had a slight impact on the reason why I didn't get hike. So what was your answer? I think I answered something like, I would, I would, like, survey like I would survey the construction and in like, a certain sample size of of a couple roads, and then extrapolate that out across the square footage, and use the number of cones per, you know, mile or whatever. I don't think, I don't think like that, but I thought, I thought it was like a logical answer.

Dave Bullis 14:22
Well, is there ever really a right answer to those questions? I don't think so. I mean, I always wondered. I'm excited. A friend of mine who went into an interview with Google or Facebook, and he actually did, they made him code, and they said you can't have a computer. Just use a whiteboard. You have to write it out. And he was like, Well, what? Why am I doing this? And, and finally, he got it. After the interview was over, right? He got it. Finally understood. He goes, Well, they want to take away all your tools to see what you can do when you don't have all your strong points. They want to see, do you? Do you sort of fall apart? Yeah. How do you handle this? I kind of. Get it at the same time. I'm kind of, like, these open ended questions, you know, right? Yeah, you're kind of wondering, like, is there really, if I say, if I say anything? So go back to that traffic cone question, if I say something, like, Well, I wouldn't do it at all. I would just basically, you know, I'd go sell something else or whatever. I don't know is that even right? You know, it did so, so do you use questions like that? If so, if you're hiring for viral idea marketing, David, do you hire? Do you ask those type of questions? Do you say, like, how many, you know, how many traffic cones you have to sell in an hour, whatever?

David Feinman 15:34
So, so, no, but, but I'll tell you what we do that it is interesting. If you want me to share absolutely so what we do is, I mean, the first thing, obviously, with video guys, you look at their work, you know, the work is either good by our standards or not good by our standards. And then we hire, really based on cultural fit. After that, everything after, whether we everything after, the question is, is this work good enough and up to our standards, is, will you fit in here? And do you fit with our culture? Are the questions we try to get to. And you know, we found that we've been able to create a great company culture. You know, now at 11 people, because we've asked questions that aren't necessarily, how many traffic cones? How many traffic cones can you fit on the state, whatever? And Google, I mean, has a great reputation for having a great culture, but, you know, something we're trying to create is just a lot of togetherness, and, you know, stuff like that. So, you know, I think, I think it helps with with creativity, to have a good culture. So, yeah,

Dave Bullis 16:30
Yeah, absolutely, you got to find that team that sort of works together, and that's what I talk a lot about here on the podcast. And as it relates to, you know, film and even, you know, and marketing, obviously, and production. Because if you're going to be spending, you know, an ordered amount of time with people, you know, on a daily basis, on a weekly basis, and you know, when tempers flare, you want to make sure that everybody is on the same page, and not just going to freak out and start clashing. Because, you know, something I found out is you can really tell a lot about a company, not in times of, like, when everything's going good, but when it when things are going bad.

David Feinman 17:07
Yeah, I think what, I think, what's interesting too, is there's, you know, there's wartime generals and there's, like, peacetime generals, right? So, like, you know, this is with this from, like, hard thing, about hard things, about hard things. It's a book about running a company, basically like a wartime general is, you know, the CEOs and the leaders operating to be eliminate and when the when, when stuff's really bad, or even, like, when companies go through a rough patch, those are the leaders that could pull a company through, or pull, you know, pull a group of people through. And there's the peacetime generals that are kind of like a lot of I think what you see now is a lot of companies that are, you know, is a great economic time right now, it's a lot of companies that are doing incredibly well, just because it's a great economic time. And when that downfall happens, it'll be interesting to see, kind of, who makes it who makes it out alive. And I think it'll be a lot of the wartime generals that do that.

Dave Bullis 17:59
Yeah, that's very true. A lot of, a lot of the guys who maybe can make the hard decisions, you know, the wartime generals, the people that you know and the peacetime generals, maybe they can. They can, well, you know, just to sort of try to put what I'm trying to say into into another, another sentence I'm trying to I'm kind of running myself into a corner here, but it basically, if you know, everybody can run a company when it's doing well, you know what I mean, everything's going great. You know, you could put anybody in there and then, but, but it's really when times go bad and you're like, Well, what is my leaders made of? What are my managers made of? What have my idea people made of? And, you know, sometimes you see that and a bad and a bad day, you know what I mean, it doesn't have and when I say bad, you know, I don't mean just, you know, everything's going to crap, like the economy's going down, or something else. I mean, just in general, like a bad day, like, I mean, you've been there, Dave, you walk in, your phones don't work, your computer's crashed, you got a flat tire on the way to work, and you're like, What the hell is going to go wrong? Now, you know what I mean? It's one of those things where, well, you could say, Well, nothing's getting done today. Or you could try to just make something out of this bad day. You know what I mean?

David Feinman 19:08
Yeah, exactly. And I think too many people default to, oh, it's bad. I'm not going to do anything. I'm gonna lay on the sofa, yeah? So not, not to get kind of inspirational. But I think, I think, you know, half of a bad day is just a mindset, you know. You know, if you're, if you're having a bad day, the best way to get out of it is good, do something good.

Dave Bullis 19:30
Yeah, yeah. None of it very true, very true. So, you know, just to sort of talk about, again, about your company and some of the things you've done when we talk about Zombie Run. I actually saw the Zombie Run. And I was like, I gotta, we gotta talk about this. You know, with zombies have exploded over the past couple of years. You know, they've ebbed and flowed, you know, because with Romero's original trilogy of zombies, and then you have the remake of Dawn of the Dead, you have the walking dead on TV. Now you have all the, you know, when you first launched this idea. Was it met with resistance from from different people, or was it the complete opposite, and where you had, you know, maybe even investors or producers or somebody else going, Holy crap, Dave, this is amazing. How come no one's done this before?

David Feinman 20:23
We were met with a lot of people that were really fans the brand. So, so when you think about the, when you think about the zombie market, right? Let's, let's break it down. What kind of we'll kind of do this in like, a non zombie way. There's, there's a lot of hardcore zombie fans that watch every zombie movie. They like to, you know, go to the comic cons. They like to do all this stuff, but they don't have necessarily interest in running. But they they watch these zombie experience, they watch The Walking Dead, they watch these different, you know, post apocalyptic movies. And they kind of want to have that experience, so that the success of the zombie room was that spirit experience in real life. So we actually designed the set of the zombie. I call it the set, but the course of the Zombie Run like a Hollywood set. So we actually sat down and and we had the team watch for like, two, three days. We had them watch, you know, 1520, zombie movies. And we basically pulled out all the archetypal elements of a Hollywood zombie movie, and we incorporated them into the race. So everything from like the helicopter overhead to the fog and the smoke machines and the zombies never really come out in a zombie movie until like 20 minutes into the movie. So you wouldn't see the zombies until the to the end of the first half mile, just to build suspense.

Dave Bullis 21:38
And also it kind of works well too, because I'm sure you attract a lot of people who never actually worked out before that day. So they're like, all right, I know what I'm gonna do. I'm gonna get in there, I'm gonna get a full head of steam, and I'm just gonna spray that finish line. And I'm sure, by like, I don't know, maybe, like, five minutes in, they're just like, Oh, God, what did I do to myself?

David Feinman 22:01
Yeah, there was definitely a lot of non athletes participating. A lot of people that like show up smoking, like it was, it was, it was an interesting crowd. And we loved every minute of it, you know, it was a good, it was a good bunch of people. So when they finally got to the zombies, who were so tired, they were so tired, they were just like, take my life, you know, it's over. You guys win this round.

Dave Bullis 22:23
Yeah. So So again, with all the zombie movies that you analyze, like, what were some of the better zombie movies that you remember analyzing?

David Feinman 22:33
My personal two favorite were, I Am Legend, and Shawn of the Dead, Shawn of the Dead, because it was well produced, but it was still cheesy and funny at the same time. And I Am Legend, because it's very rare that you see a movie like that tells so much story without sound. And for the first for the first bit of movie, there's almost like no sound, it's like one character and like his dog, or like a good bit of the movie until he meets that girl. So I just, I've and I can't even see that with, with our work at viral ideas, is some of our best work, is the work that we're able to do that stands alone without any sound, you know, and just uses the visuals so that those, those were kind of my, my two favorites for what it's worth.

Dave Bullis 23:23
Yeah, yeah. Two great movies. By the way, Shaun of the Dead is freaking awesome. When it came out, I was held by held by my thumbs not to watch it, because I was like, I don't want to see a zombie movie that makes fun of zombie movies. And I saw, and I was like, Oh, crap, this is awesome. Why did i Why did I not want to watch this?

David Feinman 23:39
It's, it's like, ironic. The whole thing's like, ironic, yeah,

Dave Bullis 23:44
And it's funny too, because you think about it, and if it really did happen to somebody, like a zombie outbreak happened, right? You would go to like, some place that you knew was safe. And his idea was literally a pub, you know, that was basically what he called a fortress with a rifle over the bar. And that's what that was his idea of, like, the Mecca, or the sort of, like, ultimate goal of safety. Was this right here. That's where I would be, just in a bar, over the cut I read. And also, I love how this idea of how it worked too, because it worked, because it's how most people are. You know, it's gonna work out. We're just gonna go there all drink to safety, and then, you know, and things are just gonna kind of work out, you know, yeah. So when you take the Zombie Run and you started to, actually, what year was that, by the way that you work with the Zombie Run?

David Feinman 24:38
So, so we started that in 2012 and had it till 2013 so basically, we had about about 35,000 people do it around the country in a year.

Dave Bullis 24:48
So, so when you were doing that, YouTube was, you know, obviously YouTube, at that point, Facebook Live, wasn't there yet. So if you did it differently now. In terms of just marketing, you know, what would you have done? What would you do differently if you did it now? Because, I mean, things have changed so much in terms of just social media, marketing and video in general,

David Feinman 25:11
I would have put, we put for the time. We put a lot of, you know, what was a lot of money into, into social video. I would have, I would have, I would have done more, more clips. You know, we did a lot of, basically, would make, like a little zombie movie after every, after every event. I would have done more. I would have done more, just more video. You know, we invested kind of all over the place, a little bit because we, because we still did, we did, still did some radio buys, but most of the revenue and traffic was just driven through Facebook ads. So kind of note, kind of hindsight, is 2020, I wish I just poured more into social because it just works so well.

Dave Bullis 25:50
And, you know, Facebook ads, I hear a lot of my friends actually use Facebook ads and marketing and stuff like that. And again, it goes back to video and and finding out, you know, getting all those hits off of Facebook. By the way, just as a side note, a friend of mine has a movie trailer up right now for the movie called The hatred, okay? And, and it is over 10 million views. Amazing, right? Yeah. And it's, it's, it's just people are sharing it, left, right and center. And I actually saw the numbers, and I was like, Holy crap, you guys want over 10 million freaking views, and the movie doesn't come out until September. So, like, just seeing that, that type of response, of those numbers, you I mean, you know, now people got to look at that and go, Jesus, Facebook going to take over YouTube in terms of getting trailers out there?

David Feinman 26:35
Yeah. I mean, it's not just trailers like I think, I think what's interesting, and a lot of this audience is very moving. So we work with, we work with a couple of local businesses. And, you know, one in particular, you think, you know, geez, like, could I ever make a video that would, you know, pop a little bit on Facebook for for a dental practice, and we work with, we work with a dental practice, and we, you know, with just a couple bucks on Facebook and a well produced video, we were able to, you know, I think we're pushing, you know, 20, 30,000 views for, like, a local dentist now. So it's, I think it's, I think the power of it is just in, in the targeting, and the ability to kind of put the right content in front of the right people, you know, at the right time.

Dave Bullis 27:19
Yeah, that targeted marketing, you know, and to your example about a local family dentist, you know, I'm sure people in the area who could actually go to that dentist, it obviously makes more sense, because, like, if you do a radio broadcast or try to buy an ad on TV, people get those and they're not in the area, you know, you're they can't. They're not going to travel, you know, 100 miles to go see Dr Tom or whatever. But if it's right down the street or in the neighborhood or whatever, they're more susceptible to, susceptible to actually go and say, Hey, wait, that's commercials right in the neighborhood. And it's all that targeted marketing, which is what Facebook does so well,

David Feinman 27:53
We had, I mean, let's, let's say you're gonna do a TV buy, or you're gonna, you're gonna put something in the newspaper. You know, we're able to reach that 2020, 30,000 people with, you know, just a fraction of the dollars, and you're hitting them somewhere that they're not used to being hit with something like this. So I So, I think the power of it, and the reason your friend got 10 million views is because people, people aren't used to seeing these movie trailers on Facebook. It's become a, I've seen a lot more that happening, you know, in the Facebook environment, and it's just, it's just blowing up.

Dave Bullis 28:24
So, you know, and we briefly touched on your business, final ideas, marketing. And, you know, obviously it's, it's, you know, you're about an hour away from me, and, you know, just seeing like, you know, these marketing companies like, like yourselves, and it's really cool, because I think, you know, it's, it opens up a lot of possibilities, you know, not just for, you know, the consumer, but also for businesses. Because now a lot of these small businesses do need commercials, and they don't know where to go to, you know what I mean?

David Feinman 28:49
And what's interesting is, we don't even consider them, you know, we don't like the word commercial, per se, because commercial us is a 32nd spot. But with Facebook and YouTube, people really want to see a story, and like, I don't know, I'll be curious to hear your opinion, too. But you know, they want to see the same structural archetype as a movie or a television show, because that's what's entertaining. You know, when you watch a movie or you watch TV shows, the same format, you know, and kind of, as filmmakers, we know that, we know that, end of it. But as you know, as marketers, you don't really, you don't really think about it. You don't really think, Oh, I'm just going to do my commercial. I'm gonna do my pitch. But if you do, if you do a, basically a three to four minute movie versus doing a 32nd commercial, I feel like the impact is, you know, we've seen it with our clients, just so much, so much more.

Dave Bullis 29:34
Yeah, there is a lot of storytelling involved. And I concur, because that is the what people want to see on social to, even when they're telling a joke or something, you know, it's they actually want to see something relatable, or they want to see, you know, they want to see be, you know, be told something I don't think, I think, you know, people are susceptible now to being marketed to, of course, or being sold to. So if you're actually not in trying to just say, how could I sell this? But how could I actually tell a story with this? I think it's a little more more powerful. You know what I mean?

David Feinman 30:17
Yes. Oh yeah. 100%

Dave Bullis 30:20
So let me, you know, let me ask you this. When people pitch, you know, or maybe even go to you and say, Hey, Dave, I have a local business. We know, what could we do? And I have to ask this question, because it's in the name of your business, going viral. I imagine a lot of people have an idea of what viral is. You know what I mean. I'm sure they probably go, Hey, listen, I want to, you know, I want to get shared on the local news network or whatever. I want to get shared here. And if people come to you and say they want to go viral, off the bat, do you just immediately, like, talk them off that ledge. Like, don't even worry about that.

David Feinman 30:53
So viral, viral to us, is probably not, not what you think. You know, people think viral. They think millions of views, news, appearances, all that, but it starts with the seed, and that seed is sharing. So the reason something goes viral and the reason something has a sticky potential is because someone shares it. So when we design videos, and, you know, when we design stuff, you know, movies and televisions are designed to be shared, there's those corporate videos should be any different. So when people are marketing a particular video, they should design it to be shared by someone else. So when you think, okay, let's say I can make a video and I can get as a local business, I can get 35 people to share it to us. That's a win, because you now have 35 people that are willing to share your content with their friends, versus if you did a commercial, who's going to share a commercial?

Dave Bullis 31:44
Yeah, I concur. I remember there was a commercial done a few years back, and it looked, it looked like they just basically, the morning of, decided to make this commercial. They just sort of threw everything together. And I was like, what? I don't know, who this is even appealing to, you know, and it was for this company right down the street, and I actually had some friends that were actually in it. And I'm like, I don't get it. I just don't get it. Was for, it was for a local car a car dealership. And usually, you know, they're kind of, they're kind of out there anyway. But this one was especially, like, so poorly done. I mean, maybe we'll try to be ironic. I don't know, I still don't get it, but, but it's stuff like that. Like, no, I could never imagine anyone sharing a commercial like that, right? So when we talk about, you know, things being sticky, you know, like the ideas actually stick, you know, the ideas that actually hang around, and maybe even things that people remember, you know. So if somebody does come to you, do you have like, do you have like, a, maybe even a niche or so that you try to stick to? Or is it like you want to try to you? Can you have different ideas for various companies? Like you mentioned a dentist, I mentioned a car company. So if somebody comes to you and says, Hey, Dave, I have an idea, or I'm sorry, I have a business, it's a doggy daycare, or I have a business. It's, we sell, you know, a big ones, restaurants, I imagine now I'm just talking out loud and just sort of, you know, thinking about loud restaurants are probably big, so I imagine telling the story about their restaurant is probably very important, so that way people will share it on social, right?

David Feinman 33:18
Yeah, I think it's for for us, it's, it's narrative storytelling for the internet. So, you know, we work with everything from Fortune 1000 down to local realtors, but kind of what we've seen works well. And when clients, you know, okay, because it is, it is something a little different, you know, doing, doing something that's taking a little bit more of a quote, unquote risk. So when I say risk, you know, it's something that's a little out of the box. So, for example, we recently just did one for a staffing company. It was, it was called five reasons why. It was about five reasons why you won't get hired. And went through funny things on a resume. So, so things like, things like that, and concepts like that are going to be, what? What are sticky versus something that you know has just been done over and over and over again?

Dave Bullis 34:07
What are those five things that you stay away from?

David Feinman 34:10
Well, you all good. I You don't. You don't want to curse off with the guy when you go in. You know, you don't want to. And I've only ever hired people so I, you know, I don't. I actually had a couple jobs when I was when I was younger, but for the most part, since, since senior year of college, I've only ever worked for myself.

Dave Bullis 34:28
But does anybody really go into a job? And I couldn't imagine being a in a job interview and cursing at the person. I couldn't just imagine that like, you know, I couldn't, I mean, does it?

David Feinman 34:41
I mean, the worst, the worst that, the worst that you'll get for job interviews that, from what I've seen, is like, people that'll just kind of, kind of ask you, like, ask you, quite like, what company is this? You know, like, I'm just, like, you just, you just Google it for five minutes before you come in for the interview. I. Stuff like that. But I don't want to get fired up around that topic, because we already, we already went on a tangent about food,

Dave Bullis 35:07
By the way. What company do you is that? Dave viral ideas marketing. What do you guys actually do there? By the way? No, no, I'm just kidding. I'm just kidding. I don't want to, I know, stay we sell staplers, staplers of all colors. But no, everyone has a hot button issue, man. And you know, whenever you're around a topic that you're passionate about, and then somebody comes in and just, kind of just tries to blow you off, or tries to, like, sneak past the goalie, so to speak, and you're like, What the hell are you doing? You know what? I mean, like, what are you trying to do? It's like, I mean, I see it in film sometime too, where they're like, out to I'll give you an example, Dave. I actually had a guy who sent me an email one time told me how much he loved the podcast, how much he loved this and that, how much blah, blah, blah, blah. So he wanted to talk to me, so I ended up just, you know, doing a little Skype interview, like we're doing now. Yeah, and he's asked me all these questions, like, so what? How many episodes do you have, this, that, and the other thing? And I go, if you love the podcast so much and you're so into this, wouldn't you know what episode I announced the episode number before we get into every episode. I always say this is episode 171, with guests. And I mean, for God's sakes, and it says it right on there too. I mean, five minutes, five seconds, even, he could have just found out all these answers,

David Feinman 36:25
Or at least, at least do a little bit of your homework before you get on.

Dave Bullis 36:30
So does that happen a lot though, Dave, do people actually just try to say things like, you know, hey, Dave, I want to meet you for coffee, and I want to, I just want to, you know, let me buy you a coffee, I'll pick your brain for five minutes or or whatever, about marketing or whatever, and then you end up just, you know, you meet for coffee and they're trying to pitch you a business or something like that. Does that happen a lot?

David Feinman 36:50
No, that doesn't happen to me that much. And I'm happy, you know, I'm so early in my career, I'm happy to take any meeting with anyone that wants to talk to me. You know, it's that's not a big deal. I mean, especially if it's just a phone call, kind of with the interview. But we're hiring right now for we have two more, two summer interns that were two fall interns, rather that we're hiring. And my big, my biggest pet peeve, and hopefully some of them are listening to this while they're applying. But, you know, it says very clearly in the thing, you know, give us your reel, and then you'll go in, then you'll look at the resume, and you'll look through the cover letter, and there's no real so, you know that's like, one of like, that's the only requirement we have for summer video or fall video interns, is like, send us your reel, and they won't send us their reel. So, like, it's just like, usually those people, when you ask them for their reel and they give it to you, usually there's, there's something else, whether just not detail oriented, or there's something that you see, it's more than just, you know, reading instruct, basic instructions. There's more to it.

Dave Bullis 37:48
Yeah. And this should be a good barometer, too. If they come into the interview or whatever, and they say, Hey, I heard your podcast interview on here, or I heard your podcast interview there, that should be a good interview. That should be a good indicator, because then, you know, hey, look, they at least cared enough to to listen to a podcast interview while they drove somewhere, or they were out walking their dog or whatever. You know, what I mean, they sort of, they cared enough to make that first step

David Feinman 38:12
Exactly like, like, even, even for the setup, you know, like, our conversation here was, it was interesting, like, Carly told me what we're doing this. So I listened to, you know, one at the gym. And, like, what, you know, half of one, you know, it's like, I listen to it every week. But like, at least, like, at least you put, you put some time, and you listen to a couple. And just to kind of get an idea of what the conversation is going to be like,

Dave Bullis 38:36
Yeah, I agree 100% and, you know, just to go back to that guy I was talking about when I was like, you have a listen to what episode I was like, maybe. And honestly, this is where I at least respected him. He was like, Well, you talk to a lot of really cool people. And he's like, You look like you have a deep network. And I'm like, well, thank you, I do, and it's not for you. Yeah, yeah. Seriously. I'm like, What the hell is this, man? It's like, and now, now we're gonna, we're kind of getting on my pet peeve this is like, people, people want me to, like, produce their projects. And I get that a lot. I mean, I get that a ton. That's probably the number one question I get emails. I'm just kind of, I just don't even answer them anymore. And it's just like, I don't know if they think that I just sit around, I have nothing to do other than, like, this podcast and produce a film. The last thing I tried to produce was with a friend of mine, and it went nowhere. And I swore, I was like, I'm never producing another person's project again. Only my stuff, nobody else's stuff. It's just, it's just too much of a hassle. It because you have meetings and stuff like that. You know, you have to, you have to pitch VCs. You have to pitch you have to get private equity. You have to get a big place, yeah, yeah. You have to get, you know, lawyers are involved. Why? Because they're drawing up contracts. You're drawing ppms up, you know, and all these things all matter. And they're just looking at me, like, well, well,

David Feinman 39:52
Just to produce it. Just produce it. You know, it's interesting client. Clients are like, clients are a little bit like that too. You know before we know, before we work with them, they're like, hey, you know what? Why does it take, you know? Why does it take this long to produce a video? And we'll, you know, I want it tomorrow. And no, we'll be like, well, it's not like buying, you know, Tylenol and Rite Aid, you know, we get, we have to, like, come up with your concepts. We have to do pre planning. If you have actors, you have to put out a casting call. You have to, you know, make sure the people that are acting for you are representing your brand. And then you're like, Well, why don't you just pick an actor? Well, you know, you have a brand that you built for years. You want, you know, you know, some actor that just has no experience to just be your representative for your brand. Like, okay, I can. So then eventually, kind of, once they see the process, it's kind of like, then, then they're, then they're happy to kind of allow that timeframe to happen.

Dave Bullis 40:54
Yeah, because, yeah, because that commercial, I'm sorry, not commercial. Sorry that, you know, but that will be, you know that that's, that's all that is, you know, represented the brand. Again, like you said, with actors, you know, you want to make sure there's, there's a saying in business to hire slow, fire, fast and, and that's what you got to do. You know, you got to hire these, these, these actors and crew and everybody slow and that defer. And, you know, you can't be afraid to let them go to if it's not, if it's just not working out,

David Feinman 41:21
Of course,

Dave Bullis 41:24
But you know, as we go back to making commercials, I have to ask a question to Dave, have you ever had and this has happened to me, and I want to know if it's happened to you, have you ever had anybody say to you, Well, why would I hire you to do videography or to make this marketing component, my daughter's got an iPhone and she spends all day on Facebook. I could hire her to do it at a fraction of the price, and that's actually happened to me before somebody I was going to do videography for this, for this guy to just cover all these meetings and this, that and the other thing. And he goes, but my daughter is on Facebook. My daughter's got a camera. My daughter's in her iPhone. And I said, Your daughter doesn't do B to B sales or B to C sales. She doesn't know how to edit anything, I guarantee you that. And I mean, I was just wondering, has that anything like that ever happened to you?

David Feinman 42:13
Oh, yeah. Well, I think a lot of people say that when they don't see the value of it. I have, I have a very strong, like, you know, sales privilege. I do most of the sales for viral. And, you know, I've seen that a couple of times, and my response is, all right, go, go, have your daughter do it. Call me in two months, you know. And then they chuckle, or whatever, and they're like, all right, whatever. You know that because, because, I think a lot of times they don't get it. They think that, you know, I'm producing something for the television, you know, if you know, and that's something that requires crews and everything. But if you're producing something for social, you could just, you know, throw it together really quickly. And it's not like that. There's a lot of psychology that goes into producing something like this that's more than just, you know, taking a picture or throwing up a quick selfie video.

Dave Bullis 42:58
Yeah, absolutely. And when you say, like, Hey, you have your you know, you'll be calling me in two months. You know that actually happened. But this guy, the guy was talking about his son, actually called me to ask me how to use these different things, because they actually tried to make a video, and they were actually saying, hey, like, Could you help me out here? And I was like, No. I was like, tell you, I actually helped him out one time, really, because a quick question. It was a quick question. It was a quick question about how to edit something in and I think premiere, they bought the 30 day trial and I and yeah. And later on, he asked me something else. I'm like, Look, tell your dad, this is your guys are in over your head, and tell him to write me a check. And then we'll sit down and we'll go over all this stuff. And his dad ended up calling me up. And we ended up actually, him, him actually paying me to do this, and we pulled it out of a nosedive, but, but it's, you know, again, stuff like that, you know, it's nowadays people look at it and they go, Oh, I can do that because I have an iPad, I have an iPhone or whatever, but, but really, there's, there's so much more to it than just having, you know, a ready, available camera.

David Feinman 43:59
And I think kind of one thing you know, from someone who owns, someone who owns a company, we've done probably over 300 videos for various companies, and I think one of the biggest things we've we've learned from it, is the level of detail that we're able to go into in a lot of these videos that are that you almost don't notice, but you notice if they're not there. It's kind of like the biggest thing that people kind of say to us, though, I I see that detail, but it's part, just part of it. You know what I mean that you don't get when you're just doing something that's amateur, you know, it's something that, something might as simple as, like, a prop there, that that should be there, just because it's like, that's a natural environment. People, some people don't, don't think to set something like that up, or the lighting and the sound and all, you know, everything that goes into it, you know, to make it as real as possible, or to make it, you know, in the interpretation that you want it. You know, I think when people do it from an amateur perspective, they're not looking at all these things that make a big impact. And how you're marketing,

Dave Bullis 45:02
Yeah, and somebody once told me, If you want to know, that the big difference between the amateur and the professional, the amateur locks the camera down and it never moves right. It's always just in that one static position, like we're watching a silent movie, and it's like, you could see what they, they they're trying to do, and they're just like, look, well, you know, they don't use terms like shots or pans or pans, or whatever, they just go, Look, we're just gonna, we're gonna film this, we're gonna get this, and then we're gonna move on, you know, and we're gonna put this all together. And then when they start putting it together, like, Oh, this is why, this is why we should.

David Feinman 45:30
It's funny, you say that about the, about the static shots, we actually, we actually, I think only own two tripods. The rest is sliders, awesome. So it's, I mean, it's all, it's all, you know, sliders, or, you know, Ronan, whatever you know stuff to keep the shots moving.

Dave Bullis 45:45
Yeah. And I think that's key too, because not only is it, is it awesome for viral, but again, you want people to share this. You want people to say, Hey, I had a friend who made a drone video, and people were like sharing it, left, right and center. And it's just that, you know, those ideas that are, that are shareable. And, you know, again, it's always that cool content. Everyone wants to post the next cool thing, right?

David Feinman 46:06
Of course, always, always and forever.

Dave Bullis 46:10
So, you know, Dave, you know, we've been talking for about, you know, 45 minutes now. So, you know, just to sort of put a period there this whole conversation, is there anything we need to talk about that you wanted to talk about now and then we get a chance to or do you have anything, any sort of final thoughts you wanted to say?

David Feinman 46:26
No, no, I guess, kind of like the biggest message that I always like to get across is, you know, I think, I think a lot of times film makers and creatives come up with these amazing ideas for for films and for short films. And I think, I think a lot more could be doing work with corporations if they applied that same mindset to companies that they apply to making a film. And it works really well. We've seen it work really well with companies. And it's just a matter of, you know, the film, a filmmaker's willingness to to, kind of, you know, maybe bend a little bit to the corporations and a, you know, and a company's willingness to just take a little bit of a risk, to do something a little bit different, that might be able to get the word across,

Dave Bullis 47:02
Yeah, it's, um, it's a very interesting time, you know, it's very interesting time for creatives to, it's just being able to, you know, like, like this. You know, the barriers to podcasting have have gone down, but the good podcasts have stayed around, you know what I mean. And I've managed to sort of sneak in there too when no one was looking, but, but the other but the good podcast, you know, like Mark Marris, WTF, the Nerdist and stuff like that. You know, every week they're producing it, and you can hear it. You can hear the difference between a good, good podcast and a blog podcast about the mics and the editing and everything else. You know you can tell when you're listening to an actual podcast that somebody cared about making exactly the same, exact same with video exactly. So Dave, we will find you out online.

David Feinman 47:54
So check out the website, viralideamarketing.com, or email if you, if you can, feel free to reach out to me. I can give you the best pretzel advice in the world, or video or business, whatever it's. [email protected], you know, feel free to, you know, I'm very, I'm a very helpful person. I love to always get back so does anything can help anyone with or if anyone wants to, you know, talk about a project or anything. I'm, you know, happy to, you know, happy to extend some time to you.

Dave Bullis 48:23
I hope the professors at Temple, like, you know, utilize you. And I mean that in a good way. I hope they are actually saying, like, hey, look, we have an alumni here. He's out there kicking ass and taking names, you know, and he I hope that they're doing that, I mean, you know, in a very positive way.

David Feinman 48:39
Yeah, I was, I was lucky. I love really great professors, and some of them, actually, I've been really honored to, like, come back and, you know, present a few times to, you know, various studies. And I actually very happy, and, you know, honored to be able to do it, you know, just to give back to the alma mater like that.

Dave Bullis 48:58
And that's good too, because, you know, again, Temple blown away by the school, huge, huge school. If you ever been a temple, by the way, for ever listening to this on like, the West Coast or in other countries, because I'm very popular in Canada, really.

David Feinman 49:12
You know what's great about Canada is, you know, Nathan for you. You ever watch that show? No, I haven't. So it's just this guy who does these, like crazy marketing game. I'm sure there's a lot of people that are listening that are listening that actually seen it. He's coming back in September. I just recently saw, like, right before we hopped on, I saw an announcement about him. I'm like, Really, you would actually love the show, one of the funny, like, one of the funniest shows I've ever watched, just these ridiculous marketing campaigns. But he's from Canada, so you're popular in Canada, maybe a little bit more so the Nathan for you,

Dave Bullis 49:44
Yeah, just a tad bit to tap it. And then then there's Justin Trudeau from the Canadian Prime Minister, but, but, yeah,

David Feinman 49:51
He's third on the list. Exactly. He's the Bullis first. Nathan for you, second, and then the Prime Minister, third.

Dave Bullis 50:08
Yeah, so I can't go, I can't walk down the streets of British Columbia without being just mobbed by by people. So, so, so you know, it just when I look at analytics, too. I know you're a big analytics guy too, Dave, I sometimes see I'm like, why is somebody from Saudi Arabia playing this podcast? Why is somebody from, you know? I mean, I just see it and all over the world. So one of my badges of honor is I have all 50 states. I have all six continents, because we're not going to count Antarctica. No one's no one's there, except for maybe Kurt Russell in the thing.

David Feinman 50:41
It's all right, after don't write off Antarctica, you know, maybe this one is the first one, you know, yeah, maybe. Well, I mean, we could be a big hit in Antarctica. Never know.

Dave Bullis 50:52
We just, it would just be unbelievable. Because I actually was trying to figure out if there's even a way. And I'm like, Well, you know, it's kind of like, if somebody is on like, one of those stations and plays it that counts. That would be it. I was like, please, you know, turn on just one listen.

David Feinman 51:06
You can listen for three minutes and then hang up. We're still talking about cheese sticks. Then.

Dave Bullis 51:13
So, yeah. And so I've hit all six continents, and now I'm slowly working to have at least one download in every country, if I could get one. In every country, there's only a few left, by the way, which is funny enough, a few left. Yeah, it's all this started, you know, and that's why I want to talk to you Dave, you know, just got, you know, doing all this media work. I think media is so important now. And I think small businesses to the social the media part, you know, just being on Facebook, Twitter and finding their niche. You know, if you're, and I always go back to a restaurant, if you're a restaurant, you know, I always say, Facebook, Instagram, right, right off the bat, Facebook, Instagram, what's crazy.

David Feinman 51:49
And I know we're, I know we're kind of running up on time, but we were working with a restaurant, and they put out 20 bucks in Facebook ads, you know, to the people that work in local businesses surrounding them. They do sandwiches, something, something like that, lying out the door 20 bucks. I mean, I imagine those customers. Imagine those customers. That's their first time in there. They come back, you know, couple times a week. You know. Now you got, you know, let's say they buy your sandwich for 20 bucks. You know. Now you have your 20 bucks twice a week, $10 a sandwich. Now you have customers that are spending 1000 bucks with you a year. It's unbelievable,

Dave Bullis 52:27
Yeah, by the way, I not to. I know you got to go to have you ever seen that interview that Gary V did with John Taffer, and John Taffer explained how to actually keep customers. So basically, I'll just give you the quick, concise version of this conversation. He said, the first time someone comes to your restaurant, he goes, there's statistical analysis of a first time, second time, third time, and then a fourth time customer. And he said, the first time they come in, what he does is they get a red napkin. Hey, this is your first time here. Dave, all right, come this way. Here's your complimentary rib dinner, your prime rib dinner. Hey, how did you like your prime rib Well, you know, they're a first time customer, as does all the weight staff and everybody else, because they have that red napkin. Nobody else, except first time customers, have that red napkin. Hey, how'd you enjoy your rib dinner? Oh, we loved it second time around. So great did? Well, here you go. Here's a coupon, and you hand write the coupon, you know, 20% off the chicken dinner or whatever else. Try this. You're going to love it. They come back second time, and you keep doing this because it statistically has proven that a fourth time, if they come back, a fourth time, they'll come back for life because they love they have those experiences. So you're not marketing to them from one visit or two visits or three visits, but you're marketing them through all four of those visits. So they'll keep coming back.

David Feinman 53:45
I see the same I see the same thing in my visit business. You know, people do one video with us, and they'll do a second and a third. And our best customers, you know, we've worked with, you know, over 100 companies at this point. And our best customers give us, you know, referrals. And they, they, they keep ordering from us over and over again. But it's, I mean, you're to that point. It takes a couple times before they, you know, before they get in and they'll kind of, they'll kind of trust you after a little bit,

Dave Bullis 54:12
Yeah. And then then it becomes just, hey, you know what? I'm really in the mood for a good meal. Hey, I'm in the mood for, you know, a good video. You know, I need, you know what? I mean,

David Feinman 54:21
What do you want up in 24 hours?

Dave Bullis 54:25
Come on, I need it now. What's so hard about it?

David Feinman 54:28
Yeah, just put the turkey on the bottom and just turn the camera.

Dave Bullis 54:32
I just, yeah, exactly right. I just want a picture of a stove. Yeah, yeah. I could. I could talk to you for a little while longer, because I have a funny story about a guy who tried to make a video of a restaurant. And I should, I should have got it into the end of the end of this conversation, but I know we're running out of time. And Dave, I want to say again, everybody listening to this, I'm going to put Dave's stuff in the in the show notes, contact him in the Philadelphia area and take him out on a pretzel pretzel meeting. That'll be the new thing. No no more call. Meetings. There's pretzel meetings.

David Feinman 55:01
Now, the big thing all day, baby, let's go.

Dave Bullis 55:05
Dave I want to say thank you so much for coming on, man.

David Feinman 55:07
Hey, thanks for having me.

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