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BPS 388: Hemingway and the Art of the Documentary with Lynn Novick

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Alex Ferrari 0:15
I'd like to welcome to the show, Lynn Novick. How you doing, Lynn?

Lynn Novick 0:19
Great. Thanks so much for having me.

Alex Ferrari 0:20
Thank you so much for being on the show. I am a big fan of your work. I've seen many of your documentaries over the years, I've gifted many of your documentaries, especially to to my father who just devoured baseball. And other things like that. And jazz. I know you were part of those projects with Kenya, as well. So and I dying to ask you how the hell you do these things. So before we get started, how did you get into the business? How did you get into being a filmmaker?

Lynn Novick 0:52
Sure. Well, first, before I get started, thank you for having me. I'm a little bit subconscious, because I had some dental work, and I'm missing a tooth. And so anyway, I asked your forgiveness about that. But it's a temporary situation. So there you are

Alex Ferrari 1:02
in there it is, in looking in the world that we live in a missing tooth is very low on the priority list of things that could happen so anyway.

Lynn Novick 1:20
Yeah.

Alex Ferrari 1:21
in the grand scheme of things, the way the world is working, a little bit of dental is, I'll take that over the worst things that could happen to you in today's world.

Lynn Novick 1:29
So for sure, especially nowadays, my goodness, yeah,

Alex Ferrari 1:32
exactly.

Lynn Novick 1:32
Minor nothing. Yeah, exactly.

Alex Ferrari 1:34
So how did you get it? Yeah.

Lynn Novick 1:36
So you know, I was, I would say, if I look back on my trajectory, such as it is, now it didn't, wasn't clear to me when I was first starting out. I didn't know what I went through. When I got out of college, I was very kind of lost. And I actually saw a number of documentaries, both on PBS and in the movie theater back in those days, which is in the mid 80s. That made me think, wow, you know, I don't really know what I want to do with my life, I might go to law school, or maybe I'm gonna be a professor, I really didn't know. And I just was so transfixed by the power of storytelling, true stories on a big screen based on history and things that really happened. And I love photography, and I loved history. And I just thought maybe I could do that. No idea how or what it would involve. And you know, if a film is well made, you really don't see the effort. It's like the swan going along, and you're just gliding on the water, but you don't see the feet, doing all this below the surface. So I had no clue what was involved in making a documentary, or how challenging it can be or how rewarding but I just naively thought I'd like to do that. And I actually applied to film school. And I got in. This was in the mid 1980s. There weren't many programs where I couldn't find any that taught documentary filmmaking. They're all narrative, scripted, based. And so I decided not to go to film school because I didn't think I had the imagination, frankly, to make up stories and to tell them on the big screen. And I really want to tell true stories. So I decided to apprentice myself if I could. And I really did go through kind of an apprenticeship starting at the PBS station in New York City WNET, for six months. And then I worked for Bill Moyers on a series of programs that he was doing at the time. And then I freelance for a while and I kind of each job I had, I learned a little bit more about the process, and different pieces of it that I could sort of master. So archival research, filming interviews, organizing material, writing a script, you know, different aspects of what kind of goes into any particular film. And luckily for me, I did hear that this filmmaker named Ken Burns was working on a film about the Civil War. And I thought, wow, that that's my dream job. And I managed to meet someone who knew someone who knew someone who can, and literally was so lucky that somebody quit as he was finishing the film. And he really needed someone to come in and help finish up the sort of administrative licensing process for all the pictures they used. So I just walked in the door at the right time, I had enough experience to do the job he needed done. And when we finished that, I was looking for another job. We only had a six month job when I first came. And he said, Oh, wait, don't leave. I'm going to do the series on Baseball, and you should stay and produce it. Wow. That was for me jumping off the high diving board. I had never produced a series I didn'y know about baseball,

Alex Ferrari 4:26
like a 38 hour looking like

Lynn Novick 4:31
joking the other day because the original proposal he told me was five hours. It turned out to be 18. Exactly. Yeah.

Alex Ferrari 4:39
So when you work when you work with Bill, memoria, did you work on a power of myth?

Lynn Novick 4:44
I did.

Alex Ferrari 4:45
Oh, my God, you were. So you were there with Joseph Campbell. And we're not there. But

Lynn Novick 4:50
I wasn't there. Actually, when I came onto the project. This is a series of interviews with this incredible philosopher Joseph Campbell about the power of myth and different cultures and how there's, we tell this Same stories in different cultures, whether the Aztecs or the Greeks, or you know the Norse gods, he found these incredible patterns of kind of the human journey he had passed away. Before I came on the project, he was quite elderly when Bill started interviewing him. So they were organizing the material. And my job was to find the visuals. So he mentioned the Aztec ballgame. I had to figure out what are we going to show where he mentioned, you know,

Alex Ferrari 5:25
Star Wars, the Wayne

Lynn Novick 5:26
and the, you know, the Holy Grail, we had to find stained glass that could show sort of he he covered such a wide range of topics. And I was in those days, sending snail mail letters to the far flung corners of the earth trying to get images to show.

Alex Ferrari 5:42
Right, and I'm assuming, how did you get the licensing? Well, I guess the licensing for Star Wars was pretty easy, because you could just start talking to George.

Lynn Novick 5:48
That's what Bill did. Exactly. So the Star Wars, right. So George Lucas was hugely influenced by these works, and this writer. And so that is how the project I believe, got started that Bill Moyers and George Lucas basically agreed that bill would do the interviews of Joseph Campbell, and they had them at Skywalker Ranch. And then George Lucas, let them use the footage, I believe for, you know, some nominal fee. So that that was the organizing principle. And I have to say, when we were working on it, I did not realize how popular it would be. I thought to myself, what did I know who's gonna want to listen to some old guy talk about the Aztec ball game and Hercules and whatever. And it was huge. It was huge. So it was really it was a wonderful experience to see that people really responded to it.

Alex Ferrari 6:31
Oh, no, absolutely. And I actually saw years later, Bill did an interview with George Lucas on the power of myth on just George Lucas's version of that. I remember watching as well, no, I was a huge fan of that. I mean, I've seen that power of myth thing. 1000 times. It's just so awesome. And any filmmaker, any favorite maker listening today should absolutely watch that. Because also the narrative structure that he talks about, is involved sometimes in documentary and documentary work as well. Just the the, because that's life. That's what the myth, hey, it's life in all our lives as the call to adventure, the refusal, I don't want to go take that new job in, in New York. You know, I live in Kansas, and I'm scared, but then I go and the adventures and the tricksters, and that's life. So it is really, really powerful. So I think why it's so popular.

Lynn Novick 7:21
I agree. And I was just very naive. And I just didn't appreciate the power of what Joseph Campbell had to say and how it touched that deep nerve. And people have tried to find meaning, trying to understand our human condition. And the moment we're in and how it resonates with what happened, people in the past, you know, had the same questions that we have. It was it was, I should go back and watch it again. Because I think it also does have some storytelling lessons for, you know, how to put the pieces together so that the story unfolds in the way that people can watch it.

Alex Ferrari 7:54
So I've always been fascinated, because when you can go down this road to make a just, just ridiculous 18 hours. I mean, they're, they're obscene. They're obscene. How long jazz? How long was jazz? jazz was like 10 hours, eight hours, I

Lynn Novick 8:09
think it was more like 20 because it was 10 parts. Yeah.

Alex Ferrari 8:12
expect that going on. So how do you start a project like that? Like, how do you you're not just covering like Hemingway is a fairly large. We'll talk about your latest project in a minute. Hemingway is a man's life. I know you guys didn't, Mark. I'm sure if you did. I know Ken did Mark Twain. And you have Frank Frank Lloyd Wright's poster in the back. So those are specific people's lives. And that's pretty extensive. When you tackle a concept like baseball, or jazz, like the obscene amount of knowledge that you have to comb through? How do you start a project like that?

Lynn Novick 8:45
Yeah, I find the beginnings of project probably the most terrifying, because you don't at least for me, I usually don't know that much about it. So I have a huge amount to learn. And then to figure out well, how does this fit into something that could be on television, people would want to watch. And, you know, I have to say that one of the critical ways that we go about doing this is in collaboration with other people. So our writer, Jeff Ward, who Kent has worked with for longer than I've worked with Ken, he wrote the Civil War script and several other scripts before that. And he wrote baseball and jazz and all the other films Ken and I've made together so he dives into the deep end of the pool. Also, we order a lot of books, we start to read them, we start to take notes, we started to make outlines. And then we also figure out who is a smart people who are experts, in whatever subject, it happens to be, who are they and can they help us? So when the history of jazz it was when Marsalis you know, we went to see him early in the process and said, Will you help us? And he said, Yes. And then he said, here's the 10 people, you should talk to hear the 20 books you should read, and that lead to other people. So we build a kind of a team of people who really keep us on the straight and narrow in terms of what's important to include and what we don't have to include and you know how to understand that A picture that we're trying to tell. So in the start is hard.

Alex Ferrari 10:04
And I'm assuming though, as you're going through this process that, let's say you have a structured outline, and then all of a sudden you read a new book, or you hear something new from a new interview, and you're like, Oh, God, everything's got to be shifted. We got to insert this here. Now. Now, everything has been all. And I'm assuming that's a constant. It doesn't happen once in a project that happens constantly, because you discover new things in your archival or archaeology. archaeological dig, that you going through

Lynn Novick 10:29
Yes. And once the word goes out that we're working on something, people are always sending us stuff, which is so great. So the worst thing that can happen is after the film is done, and then that happening has every project Yes, of course. And it's just you sort of just feel I wish I knew about that two years ago, but what can you do? So you know, but we don't try to be the last word. So new materials always coming out about every subject. And someone else can take up the baton and continue telling that story in some other way. And you know, that's fine. With baseball, one of the challenges was there, you know, so much, there's more to now but there wasn't a lot of serious academic historical scholarship on the topic. Frankly, there were, you know, history of the Boston Red Sox, or biography of Babe Ruth, or you know, something about baseball, and the Black Sox scandal, but there wasn't really a big shelf of serious kind of academic historical work. So we really had to find historians who knew American history and happened to be baseball fans, and they could help us kind of get this in the context, because we weren't just doing a sports show, we really wanted it to be about the story of America through the lens of baseball,

Alex Ferrari 11:34
right in the watch national national parks one was, because I'm a huge national parks fan. And that's actually kind of my dream project as well, because you guys got to travel to every single

Lynn Novick 11:44
measure the water, I did work on that, but I, I know, an invitation to go to all those incredible places may have it

Alex Ferrari 11:51
must have been a rough job, like okay, we're gonna go to Yellowstone again, oh, we gotta, we gotta go to Yosemite again, you know, but those, that's another thing that you guys get to do. And sometimes, obviously, depending on the on the, on the topic, but you get to meet some of the most interesting human beings who've ever lived, you know, and, and you're talking to people who either know a lot about a subject or are part of the subject, like you said, a jet and jazz with Marcellus. He, he is like a living legend. So to talk to someone like that. I mean, that must be amazing as a documentarian to be able to talk to you talking to history, essentially,

Lynn Novick 12:28
yeah, that's one of the best parts of my job, I would say is the chance to meet and get to know people, really spend time with them and hear their stories. And, you know, you inevitably understand the history in a completely different way, once you've talked to someone who lived through it. So, I mean, I will never forget, we're working on a film on the Second World War. And some of the people we meet don't end up in the film for whatever variety of reasons. So we were trying to find some people who had been on D day and Omaha Beach, and I remember going to visit the veteran and his daughter had contacted us, and this happened a lot on that project where a family members would say you should talk to my dad or my uncle. So we would go to their home. And I remember going into this man's kitchen, and his daughter said, Dad, Dad, you know, Linda's here that they're making the document tree, they want to hear about your time in the war. And he was saying, okay, okay. And I said, so, you know, after chitchat, whatever, just not talking about the weather, then I sort of got to my point. So I understand you were on D day. And he said, Yes, I was in the engineers Battalion, which means I had to get out early to kind of take out the mines and blow up things that shouldn't be there and credibly dangerous job. Okay. So he said, so I'm sort of trying to understand what he's saying. And he said, I got out of the boat. And for me, D day, I always think, how do you get out of the boat? I mean, I would not be able to get out of the boat. But everyone's getting out. So you get out, even though you're getting fired on. He said, I got onto the beach, a shell came in and killed my best friend. And then he started to cry. And then he didn't talk anymore. So he he and he had to leave. I mean, he couldn't actually speak. understandable, right. And his daughter sort of said he never talks about this. And she had hoped that he would be able to but he actually was so traumatized. Even 60 years later, he couldn't speak about it. And even though we didn't put him in our film, because he he couldn't really participate in that way. Spending that morning with him helped me appreciate in a very visceral way. What we're asking people to do by reliving these really difficult moments and how hard that can be. And the gratitude and humility you have to have because you just, you know, the generosity of someone to even try to do that is is is sort of inspiring.

Alex Ferrari 14:48
Yeah. I mean, it's one thing to talk about jazz and talk about my good times playing baseball. Right another thing about like the Vietnam War, you did the Great War, World War Two and all these other like dark dark times in American history. That's what I love. What you can do is you really are historians of the American experiment. You know that you all I mean, is there any, it's all American based pretty much if I'm not mistaken, right? Is there anything world based? I don't?

Lynn Novick 15:20
Well, the Vietnam War is the first time for that in work that Ken and I have done together where we really tried to represent a story that was, you know, as Americans were interested in it, but the Vietnamese story wasn't as important to us, right. So we tried very hard and I, I made a number of trips to Vietnam with Sara Botstein, the producer, to get to know Vietnamese, people who had lived through the war and to hear their stories, and hear how they talk about it and what it means to them, which is very different than how we talked about it and what it means to us. So, yeah, so that's the first time we've really ventured to another country, another culture to that to gray so that the film hopefully really represented, you know, as best we could do, not just an American story,

Alex Ferrari 16:07
right? Exactly. Yeah. It wasn't a completely American point of view is like the oppressor and the pressy. kind of vibe, or that's not the proper word, but the

Lynn Novick 16:17
four antagonists or whatever, yeah, yeah, yeah, antagonists attack Exactly.

Alex Ferrari 16:21
So you got the point of view, because to us, to them, we're the bad guys to us. They were the bad guys. Like I always tell people, we're all everybody is the hero of their own story. Nobody goes to sleep twiddling their mustache going. Evil. No, everyone thinks that they're the good guy. If they're right,

Lynn Novick 16:40
which is, and you're right. And for Americans, the Vietnam War was the first time and if we really had to face as a culture, maybe we're not the good guys. Maybe we're not always good guys. And that was a reckoning, that we still haven't really sorted out.

Alex Ferrari 16:54
Because after World War Two, we're just like, you know, as you were, we're g we're super we're Superman. We're, you know, American Pie and baseball. And we saved the world. And that and we're still kind of on that high. In you know, that pr, pr is still running. But I think from the Desert Storm and all these other wars that we've gone into people's like, you know, maybe, maybe we're not always the best guys. We try. We try.

Lynn Novick 17:22
But like any human try,

Alex Ferrari 17:24
but the thing is, like any human being, we have different, you know, we can't be perfect.

Lynn Novick 17:30
Well, we're certainly not perfect. Yeah. I think if we're perfect, it would be so boring. It's exactly sitting here talking because there would be nothing to tell. So I think it's especially hard for Americans, though, to really examine our flaws and our failures. I do think culturally, like you said, We'd like to think of ourselves as the good guys, and that we're always on the right side of history, and that we, you know, stand for something that's good, and, you know, inspiring and noble. And it's a lot more complicated

Alex Ferrari 18:01
as a human being is like, you can't it like there's so many layers, like as they say, Shrek, like Shrek, you're like an onion, multiple layers, multiple layers. Now, the other thing I find fascinating about documentarian work is and I've worked on documentaries and post editing them, but nothing like a 90 minute, you know, documentary. So I have some very small experience doing that. But the durance that you need to have as a filmmaker, to sit like some of these projects not only takes years, I mean, some are like, Did you do anything to quit like a decade? Or am I exaggerating? Well,

Lynn Novick 18:41
the national parks, I think they really did work on for almost a decade. And that allowed them to visit all those parks and film them at different seasons and accumulate all that material. But but in fairness, it's not the only thing that they were working on. Right. So it's not your only project for 10 years. But you know, we might work on it a part of the time and work on something else that shorter term, and then come back to it depending on

Alex Ferrari 19:04
Yes, yeah. Cuz I'm assuming you guys don't just sit down and just do like, okay, we're just doing jazz for the next three years. You've got four or 568, different little, some like Hemingway over here and, and a jazz over here in the Vietnam War over here, Frank Lloyd Wright over here, and you're kind of like dabbling in a bunch. It kind of keeps you all busy and sane.

Lynn Novick 19:24
Yeah, well, I mean, Ken does work on I think he says he's working on eight or nine projects right now. Right. And they're all at different stages of production. So he can be in a room with one project. And, you know, the film is being let's say, they're shooting interviews for another project and developing a script for another project. So using different parts of his brain for different aspects of that, for me, I like to work on maybe no more than two or three projects at a time. So my brain can't handle it. So but that's enough. So, you know, today I'm working on one or two projects and tomorrow, but like eight or 10 I don't know how can does it honestly, it's amazing.

Alex Ferrari 19:57
It's exact, but even two or three is like you know, because as As narrative filmmakers, you generally are working on one. And that one could take two years. You might be writing maybe something else, but I've been on projects that's take two years, three years. And that's all you do all the time, it becomes kind of crazy, but the endurance is remarkable. Now I have to ask you, what do you think the job of a documentarian is, in your opinion?

Lynn Novick 20:23
Wow, you know, documentary and the time I've been working in this field, which is more than 30 years, it's really evolved. And, and even the genre such as it is, is so capacious, there's so many different kinds of documentaries and different approaches and different kind of philosophies. So, you know, it's almost hard to pin it down, because different people approach it with different expectations. So I like to think that it's a way of putting on the screen, it doesn't have to be the big screen, it could be a small stream, a true story, not based on a true story, or inspired by a true story, but an actually true story, something that really happened with real people. And that, then, you know, that's the number one for me, then is it going to be sort of a story of something that's happening right now, that would be sort of a, you know, present day story that you're following action as it happens? Or is it something that happened in the past, like what we have mostly done or though not exclusively, where you're excavating? A long ago story and trying to put the pieces together, like you were the jigsaw puzzle, of, you know, figuring out what happened. Hopefully, it has a beginning, middle, and end Aristotelian poetics of just, you know, a story that kind of makes sense, and the way that we think of narrative, which means you have to impose some kind of order. And some kind of, you know, right, you have to pick out the things that you think fit to get your beginning, middle, and end, you can have some detours along the way. But ultimately, for me, it's has to touch people, it has to have a human dimension and mean something to the people who watch it so that they are engaged in care about the story that people the information that is true, you know, and that you come away with some new perspective, or deeper understanding of some aspect of history, the human condition, what it means to be alive, you know, those kind of things,

Alex Ferrari 22:21
the because, you know, a human story, you know, history generally is not so neat, as have a middle, it's not constructed in the middle, a beginning, middle and end a human life. I mean, yes, does have a beginning, middle and end, but it could be very anti climatic, it could be very wide open, it could be multiple different things. So it's interesting how you, you are able to put together you have to put a structure, there has to be some sort of narrative story put into history, which is so much more complicated I feel than just writing what I know, I've seen in some of your other interviews that you're like, Oh, you just said it here. It's like, I can't do afresh come up with the story. I'm not that creative. But I'm gonna give you more credit than you're giving yourself is to construct a narrative out of history. Yes, sometimes it falls. But sometimes you just kind of really work it and understand the structure of story. So well, even more so than I think when you're creating it.

Lynn Novick 23:17
That may be I've never tried the scripting adventure. So that seems like it would be harder and easier for me that, you know, I came to understand this in a deeper way, when I was working on documentaries that I made over a number of years called college behind bars where we were filming not history, but life as it was happening. And it was filmed over four years, as we got to know people, Sarah Botstein, a producer, and I got to know people who were in prison who were enrolled in college, which is very unusual, because most people in prison don't have access to college of any kind. And they were in this incredibly rigorous and impressive program called the Bard prison initiative in upstate New York. So you know, we would come in and out of the facility multiple times a year with our cameras, sometimes without our cameras, other times, get to know people, or hopefully earn their trust over time, and follow them around through classes, into the yard into their selves, you know, meet their families, and kind of understand the beginning, middle and end was basically you're enrolling in the program. And hopefully, four years from now there'll be graduation. So luckily, school does have a beginning, middle and end, right. So we knew, we hope we begin with, you know, orientation and end with graduation. But along the way, we had 400 hours of material of all kinds of things, you know, that we didn't know how they would fit into our film or not, and you just be kept filming. And a lot of the times we wanted to call the company seat of the pants productions, because we just had I felt we had no idea what we were doing. But if we sort of showed up enough, maybe it would all make sense later. And working with our editor, Fisher Reedy and assistant editor chase Horton meet eventually managed to kind of wrestle these 400 hours into four one hours where you really get To know people and see how they evolve, and are transformed by the process of education, and overtime, get to know why they're in prison and their families. And some of them came out of prison while we were filming. But at the beginning, we had no idea. And we really did have to impose a structure on each scene. And each episode, and on the whole thing,

Alex Ferrari 25:20
there wasn't any structure. Right? And that's the thing that I feel that with, with the historical documentaries that you do you do those? They're safer in a sense, because, you know, you're discovering the archival, yes, you'll have surprises. And yes, you'll have things but it's not gonna hit you not gonna blindside you. Whereas if you're following real life, it's unfolding in front of you are on the edge, you really have no idea and you might start the documentary and the story in one way. And then all of a sudden, it just turns like, that wonderful document or Hoop Dreams back in the day. Oh, my God, like, how did that like, you know, just the like, Oh, my God like it. So something like that you really it's a completely different kind of documentary and different kind of filmmaker to go down that. How did that feel jumping from? From very safe, historical, very long, laborious, you know, process to? I'm on the edge? Like, you're like, Yeah, what's happening? How did that?

Lynn Novick 26:21
I mean, it's kind of exhilarating and terrifying, and exhilarating, in a sense of is exciting, because you don't know what's gonna happen. Right? And you sort of are open to whatever happens, we'll figure it out. But it's also certainly scary to think, wow, what if I mean, I had the feeling okay, we started this film. But what if the Department of Corrections which gave us incredible access, or the students, the people in the film decided they didn't want to do it anymore? Right, that could have happened, someone could have said, you know, what, actually, we're not doing this anymore, for whatever reason, that could have happened or, and things did happen. People got in trouble and was transferred to another facility and couldn't be in the program anymore, or something happened in their personal life or, you know, academic things, whatever. Just all kinds of things happen that you can't predict in life. But when you're trying to make a film, it can be very destabilizing. You just have to stay open to that. But you know, even with historical films, I mean, for the Vietnam War, it may seem like it made all sense when you see the final film, but at the beginning, we're not at all sure what the hell we're doing. Yeah. Because, first of all, I've never been to Vietnam, I don't speak Vietnamese, we have to go and want to go over there and meet people and figure out how to what questions to ask them, and who to talk to, and how we're going to do that. And we've never really thought about the Vietnam War, from the perspective of the Vietnamese get turns out, it's really complicated. So even just, and we wanted it to be from the ground up ordinary people telling their stories, but then we have to figure out well, we're not going to interview john mccain and john kerry and Henry Kissinger, we're going to talk to regular people with regular people. So it was you know, word of mouth and sort of going out into the world and trying to find people who fit certain criteria that we had of being in the anti war movement or being on a college campus or being you know, a soldier who then turned against the war, we had like different ideas of things, or someone who covered the war. But we didn't really know what that would be. It all makes if we do our job right at the end. It looks like it all fits in and makes sense. But it really doesn't at the beginning. And even at the middle of we're not too sure.

Alex Ferrari 28:31
Now with college behind bars, I wanted to wanted you to kind of express to the audience what it felt like because I was I was I had the privilege of doing location scouts for a film that I was going to direct and every prison in Florida, I went to every prison that would allow us to I was to shoot there if we wanted to shoot it. I got access to it. And I'd never been in, you know, in prison. I you know, I was a boy from Florida like, I mean, I I'm a good boy, I don't have never been in prison. So when you walk through those gates, and you feel the energy, and we were in empty areas, we weren't within you anywhere there was inmates, though, we did see like some of them were very low, low security, low security areas, so that you see them walking and stuff. But I never was in a place where there was like, you know, as as they said, the HBO show oz or something like that. I wasn't in that. But that feeling of that place, the energy the almost the ghosts, if you will, of that place. Did you feel that? And you were going into a place with live, you know, people and interacting with people. Can you express to people about how that goes and how you put that onto the screen with college behind bars?

Lynn Novick 29:48
Yeah, thank you for asking. You know, I do think it's important for all of us as citizens to try to have some proximity to the problem of criminal justice and incarceration. In our society, which is horrendous and appalling, and it's, it's not easy to get access, if you're not don't have a family member that's caught up in this, you know, it's far away from most of us, and it's behind walls. And so I had never had the experience of being inside of prison until I got invited with Sarah to give a lecture basically, in this college program, and that we went into that we went through the, you know, the double gate, and then the other double gate and then walking through the, you know, long hallway and kind of could see the yard over there, and then down another hallway and then update, you know, I remember every step of this way into past an officer into a classroom. You know, it's, it's an oppressive, dehumanizing, really just degrading and oppressive environment. And it's meant to be that way, nothing, there's by accident, it's all by design. It's very purposeful, and especially, probably do in Florida. But in New York State, the majority of prisoners are black and brown, the majority of the officers are white, the dynamics of how control is managed and security is done is I found extremely disturbing. Just, I did feel, you know, it's just I found it really, really upsetting and disturbing, to say the least. And yet. I also think it's easy for us if we have seen Oz, or locked up, or the other kind of Hollywood versions of incarceration, to have a very skewed perception of what is actually like, and one of the most profound things that one of the students that we've gotten to know really well said, is that suicide is a much bigger problem than homicide inside prisons. It's about despair, and loneliness, and isolation, and giving up hope, and a place where there is no hope. And people, you know, to compensate in different ways in that environment. And so we have this image of this violence and you know, awful things happening, but actually, it's most, a lot of it is really designed to make people isolated and lonely. And to not care.

Alex Ferrari 32:11
Yeah, I'll tell you the one of the officers, that was our tour guide, he actually is like, do you want to go on one of the cells and I went into one of the cells and they shut the door behind me. And that's sound, I'll never forget the sound, I'll never forget the sound because I'm like, I'm playing, I'm cosplaying this right. Now. This is right. This is not real for me. But I can, I can feel it. It is a feeling and you were like, it was visceral. And I was a young man, I was in my mid 20s at that time. And boy, was it powerful. And I agree with you. I think if any of you ever, everybody could just feel that. I think our opinions of that whole system, honestly, needs to be needs to be addressed in a very, very, very big way.

Lynn Novick 32:55
I agree. Well, that office experience that we had, you know, we did, we spent a fair amount of time inside people's house with them. And when you see the film, people who are the people that we got to know are college students, so their cells are full of books. So you're seeing American literature, art, history, philosophy, economics, algebra, Mandarin, you know, all the things they're studying, they're their selves are full of books, and they're doing serious academic work, while in this very inhumane space. So there's kind of like a cognitive dissonance about that. But also, it's extraordinarily inspiring to see that even in this dark place. They hold on to and many of them have talked about this just a sense of hope that there's something other than this place. And the way to move through it is to make sure you use your time the best you can and to, you know, open your mind in whatever way you can.

Alex Ferrari 33:47
Yeah, I would, I would, I would completely lose myself in in books, I would completely lose myself into that I would escape into that, because that just makes the most the most sense. The most sense without question. Now you were talking about 400 hours for this project? 400 hours, cut down to four hours? Uh huh. I mean, I've edited 25 years. So I understand the process. I've never had 400 hours of footage. So how do you be? I mean, I'm assuming it's a team. There's not one person?

Lynn Novick 34:23
Well, you know, in all honesty, because we're shooting digitally these days of cameras rolling, especially if we're in a prison where you just, you know, yeah, just keep rolling, because you never know. So there's a lot of that 400 hours, probably 50 hours, you don't even ever look at that just as just like, you're walking down the hall or whatever, and you're not really you know, but nonetheless, we filmed interviews, so we transcribe them only pick out the best, you know, moments from those. We filmed a lot of classes because it's a film about college. So in those an hour long class might be five minutes. That's really interesting. So we sort of like whittled down from the beginning, that what we'd say the highlights, and then we basically put them in a String out and watch it and our string out was like nine hours long. So then it was just that's not bad, though. 400 to nine, you know?

Alex Ferrari 35:08
Yeah. Right. And in the scope of the projects, you do nine hours, bad.

Lynn Novick 35:12
Yeah, well, we were planning to make a feature length Doc, though, at the beginning, we had nine hours to boil down to 90 minutes. And I realized that's not going to be possible and make what would be possible, of course, but we just decided to go back to PBS and saying, you know, what, this material is so rich, and they actually had said at the beginning, you know, you might end up with something bigger than the feature because this is a very profound and, you know, rich story to tell, and to get to know people and see what happens to them. So you know, we, it, I have, our editors do an enormous amount of the time spent looking at the material over and over and getting to know it really, really well, and picking out the things they think work best. And then we would react to that and kind of fine tune and home with them. And we also brought in the people who were in the film, if they had been released from prison, especially to see it and kind of help us to get back to my point about being authentic authenticity and being true. You know, they live this and we've got a version of it, that we captured with our cameras, right? But we didn't want to put something out that didn't feel authentic and true to them. Because you know, you have the camera on for a little while you turn it off, or you look over here, but something else happened that you didn't notice. And just there's a lot of subtleties to what gets into, you know, gets captured on film or whatever we capture things on nowadays. It's always

Alex Ferrari 36:39
it's it's hard because I need to Xerox like, it's just film film is gonna be film, I need to film it or I need to tape it. You know? It's just the way it is. I just heard I heard a newscaster the other day say like, Oh, yeah, we were taping this. I'm like, they were on it was on an iPhone. It was on an iPhone, come on. But it's just it's just it's part of the lexicon. Now, tell me about your new project Hemingway, which is a fascinating subject. He is such a larger than life figure in American history. In the literary world, he is a giant up there with Mark Twain and Shakespeare. I mean, he is our Shakespeare in many ways, a give or take. But he is a giant and has so much information or like, even I, I've read a bunch of Hemingway, you know, growing up and right, but and but the myth of who Hemingway is, is larger than life. It's as art like I don't know much about Stephen King's personal life, though he is a giant in the literary world as well. Different than Hemingway. But, you know, other than a few things he's not there's not a myth about him. No, there is a myth about Hemingway, how did you go to tackle this subject matter?

Lynn Novick 37:56
Yeah, well, you you you really hit the nail on the head there because Hemingway is unusual in the sense that he, the myth is sometimes bigger than him. And I think many people that we talked to said it kind of gets in the way of actually seeing him. But he's so famous because of this myth. His work is extraordinary, as he said, but it's the myth that people know. And he created that that didn't just happen to him. He was the reason why there's a myth. He very consciously created this persona, and then kind of fed the flames of that throughout his life in very conscious and sort of

purposeful ways. Was he branding? Yes, exactly.

Alex Ferrari 38:39
He was branding himself. He was he was, he was an influencer before they were influencers.

Lynn Novick 38:44
Exactly. He understood all of that in a way that I think a lot of writers don't, or wouldn't want to more than like a movie star, or a rock star, you know, he had a sense of his brand. From a young age. It's fascinating, really. And that's a story in and of itself.

Alex Ferrari 38:59
Before there was ever a concept of a brand, like a human being being a brand. Like, you know, Marilyn Monroe became a brand but Maryland did not know about it when you know, those big movie stars of the day did not think about that. But you're right, we're using rock star movie star, he essentially is the rock star or movie star of the literary world.

Lynn Novick 39:19
Yeah, I agree. And that's not necessarily the best thing for a writer, just to say, you know, he's not playing arenas, you know, anything like it on the big screen, right? So he's writing in his room on his typewriter. So but what he was famous for was kind of these escapades, you know, hunting and fishing and you have, there's, I can't tell you how many pictures that are of him posed with the enormous fish he caught or the animal that he shot, you know, or in kind of like pretending to be boxing, you know, all these really macho sort of what we would now call hyper masculine poses. And even in his own lifetime, it got a little tired, and there was criticism of it. You know, Even then he was he was at the extreme of this masculine persona. And he also kind of knew that, but I think he was trapped by it at a certain point. And it's true. He did enjoy the things that he was famous for doing. But having to perform the role of being Hemingway must have been sauce very tiring. Yeah, exhausting. Exactly.

Alex Ferrari 40:23
Yeah, cuz once you build a myth like that, you've got to live up to it.

Lynn Novick 40:27
Right? And it's

Alex Ferrari 40:28
a beast that you can't control. And that's the thing about brands and about your career, your legend or your myth that you create. It goes off and you can't, if you build to a point, it becomes its own monster. And I think I think the myth is the monster that ate Hemingway. Unfortunately, unfortunately, at the end, it was too much for him. Yeah,

Lynn Novick 40:50
I mean, it is it's a tragic story back to our hero's journey from Joseph Campbell there, you know, it's, there's hubris, and there's just tragedy that happens to him and some things he's responsible for, and some things he isn't. There's a family history of mental illness. And so, you know, you're born with that that's a something you can't control and the time when he was alive, certainly true now, but even more so then there's such stigma around mental illness, depression, anxiety, no one talked about that. They would say, somebody went for a rescue here, or they're just taking a break or something, you know, you would rather I don't know. I mean, the shame of going to a mental hospital. You know, he didn't want that. And he was suffering from very serious psychotic depression, among other things at the time that he should have gone to a mental hospital.

Alex Ferrari 41:41
Did he write any of his works? While really going through some episodes?

Lynn Novick 41:50
Yes, I I'm, I'm not sure I can line up everything chronologically. Exactly. But he also suffered from alcoholism, chronic alcoholism, which no one does affect your power to

Alex Ferrari 42:06
mission, mythical alcoholism. I mean, yes,

Lynn Novick 42:09
he glorified drinking, right. So but then he, you know it that got the better of him. And then also, he suffered from a number of serious concussions, head injuries, over the course of his life, probably eight or nine very serious concussions, which now we know that does really serious damage to your brain and your capacity to think and function and your moods and can cause depression and paranoia and all the horrible things we've seen happening with people who have suffered from traumatic brain injury and CTE. He had no idea about that. So he, you know, one of the psychiatrists who studied his trajectory suggests that he had a kind of a dementia, which is not like you don't know your name, but you there's a kind of confusion and lack of capacity to really do organize thinking. And he really struggled with writing. The last 10 years of his life, he had a lot of projects, he couldn't finish any of them. He couldn't figure out how to edit himself. He was just sort of overwhelmed with a lot of ideas, but nothing really jelling. And he did manage to write the old man to see in the middle of all of that, by some miracle, they had a few months of clarity. But before and after that he was really a mess.

Alex Ferrari 43:24
It's it's fascinating. What was the one thing that you discovered by Hemingway that you did not know when you started this project? that surprised you?

Lynn Novick 43:36
Well, I mean, a lot of things surprised me because I was not an expert when we started the project. So it's hard to say the one thing but one of the more fascinating themes that emerged in the course of making the film was an eye maybe I kind of vaguely had heard this, but I don't think I really understood it, that he for this hyper masculine guy, who played the part of the man who was the man's man, right, who was always strong and tough and didn't betray weakness, and, you know, courageous and morally right, and all these things that he, you know, held such high esteem. He was vulnerable. He was anxious, he was empathetic, he was concerned about how male behavior affected women. So he writes about that really beautifully in ways that I don't, I didn't fully understand. And that, you know, we have this phrase now toxic masculinity, which I didn't have that in my vocabulary 10 years ago, but I understand what it is now. Hemingway could be the embodiment of that in his personal life, in his relationships with his wives and other women in his life, but in his work at times, and not always, he critiques that, so he writes a story called hills like white elephants, where it's a man and woman at a train station. This is written in the 1920s. So it was quite, you know, I don't know, risky thing for him to do. But it was unusual in that it was about an abortion. man wants a woman to have an abortion. Now, she doesn't want to, they never say the word abortion, he just keeps saying to her, it's just a simple operation. They just let the air in, and then you'll be fine. We'll be just like we were before. I promise. It's just a little operation. And she's not sure. And he keeps at her and at her at her. And when you read the story, you're not thinking, Well, what a great, strong, tough guy this is, you're thinking this guy's a jerk. I don't care if you're a man or woman reading that story, your sympathy, and you're the hero where the moral center of the story is the woman. At one point, she just says, Tim, will you please, please, please, please, please, please stop talking. And, you know, the Hemingway the myth of Hemingway should be capable of right having the sensitivity to write that story in the way

Alex Ferrari 45:58
that he does. And that's that's the beautiful duality with Hemingway is that he portrays this complete macho man drink until you're you fall over, then get up and smoke a cigar and write a masterpiece, you know, while while you're in the keys are in Cuba, and then you're hanging out with Fidel and all this, like all of that, that's the myth. But if once I did, I've seen parts of not all of them, because again, it's six hours, and I have children. But the parts that I have seen that he when he was younger, was dressed as a girl, and his sister was dressed as a boy. And above that, through the through his life, he actually had his wives cut their hair short. And they would this gender kind of thing that they he would like he would play with. there's a there's a sensitivity behind all of all of that macho pneus. And I found that to be true with. I've mean, I've spoken to many, many people in my life. And I've met many, many interesting human beings in the entertainment industry, the more macho, big they are, generally, the more insecure, the more scared, the more they lash out, because they they want to show any, and they can't show any weakness, because of something that happened in their childhood or something like that. It seems very similar to with Hemingway, he put this, this shield up, I think it was almost a protective thing for him, because he didn't want anybody to know who he really was. But it would slip through in his writing, he couldn't hold it back there. So that's really, he's such an interesting character.

Lynn Novick 47:34
I agree completely. And you know, that, that what you just described is something I was sort of focused on, we started the project on this kind of obnoxious mess, and some beautiful writing that I loved. And I didn't understand the complexities of what you just described, until I've gone all the way through the whole life. And, you know, late in his life, he he started to write more explicitly about his interest in gender fluidity and in gender role playing and in a kind of vulnerability in his intimate life. He never published that during his lifetime, but his family has allowed some of this material to be published, especially in the novel called the Garden of Eden, which is not my favorite in terms of Hemingway, great work. But in terms of understanding Hemingway, the man, it's really fascinating. You see a man, his wife is sort of transitioning to male, I would say in the story, and they bring in another woman into the relationship. So there's a polyamory component to this, the husband becomes kind of the female in bed with her, the wife who's more of the becoming more of the husband, and then this other woman, and it's very interesting and relatable to us today, in a way that in his lifetime, I think, you know, what, if he couldn't publish it, let's put it that way.

Alex Ferrari 48:48
Right. I mean, it be interesting to see how, because and there's that whole concept now kancil culture, and you know, like, you know, oh, you can't say that you can't do this. You can't do that. There's a lot of stuff in Hemingway, that is arguably like, when's that? When's that shoe gonna drop? And he second now, when is it? When is someone going to go? Well, we can't we got to pull out these books that I mean, Hemingway's, which, what do you think? I don't want to talk about canceled culture in general, but specifically with Hemingway? Why do you think that he kind of transcends that? Because there's nothing like if they're, if they're knocking out, you know, the Swedish chef, and, and Dr. Seuss, I mean, anyways, a much easier target than Dr. Seuss. So what do you Yeah, makes his work kind of almost impenetrable to that kind of, you know, what makes him stand away from that?

Lynn Novick 49:43
Yeah, you know, we'll see how it all plays out.

Alex Ferrari 49:46
We're still early.

Lynn Novick 49:49
And I'm glad we're having a conversation as a society about you know, reevaluating these icons of the past and looking at them honestly for who they really were and what they really said. And what They say about us good and bad. And I think that's healthy. And I'm not big on the Pantheon, where you can only have so many people up on Mount Rushmore, or you know, it can only be four writers and you have to pick, I think we have room for a lot of people to be read and discussed and to whose voices matter. And it certainly shouldn't just be Hemingway by any means. But taking him out of the equation is a mistake, too, because he helps us understand some of the problems and challenges in his limitations, as well as his strengths, raises incredibly offensive words, hurtful words, he, there's anti semitism in his work that I personally find deeply offensive. But it doesn't mean that I don't want to read this on all survivors, it means that when I do read this, I'm also rises, I'm going to be thinking about anti semitism in our culture, and why does it exist? Does it still exist? Why would you know, what does it say about the people who read this book then? and loved it? You know, it's in other words, it's part of our history that we have to face, like it or not. And there's also potentially a critique of those things in there, too, if you want to look at it that way.

Alex Ferrari 51:10
I mean, look, you know, look at Mark Twain. I mean, you look you read Huck Finn. I mean, he's saying some stuff. That's probably not the most PC stuff in the world nowadays to listen, but I always find it, especially in history, and you're much more more of a historian than I am. But from my, my, my limited perspective is in history. It is a product of its time, and has to be looked through those that lens. If it's being brought into today's world, there's a conversation to go, you know, what, what they said, there isn't appropriate from our point of view, they're just like, and I promise you and everyone listening in 100 years, they're going to be looking at stuff that we're doing and going Yeah, well, we really the social media thing, not really the best idea, you know, you know, polluting the entire planet and killing ourselves. So not denying the global warming, not the smartest thing. So we're going to be judged as well. So

Lynn Novick 52:04
I think we should be and we should be right. Yeah, look, I mean, just because you brought him up Shakespeare, there's racism, there's anti semitism, there's misogyny, you know, and we don't just say, well, we're not going to read Shakespeare or we aren't going to ignore those things. We're going to have that conversation. You know,

Alex Ferrari 52:21
it's as a teaching tool, I feel it's a teaching more than anything. With my daughter's with my daughters, as I'm watching things sometimes now, you know, things that I grew up mechanical things I grew up with. I mean, I'm stuffed suffice on TV, some episodes of Tom and Jerry, some Looney Tunes episodes, which are straight up just racist, completely racist. And we didn't think twice about it. And then my daughters will watch something. And they'll point out what is that? And then there's a conversation to be had about it. It's a teaching tool at this point in the game, but you can't sanitize it. Because,

Lynn Novick 52:57
right when,

Alex Ferrari 52:58
let's say a child is sanitized from all of that. And when they hit that, imagine getting hit with racism for the first time at 30. Yeah, you can't. It's a difficult, like the concept of racism, like you've

Lynn Novick 53:10
been so sheltered. Now. It's out there, right?

Alex Ferrari 53:13
You shouldn't really

Lynn Novick 53:14
Yeah, I do think with children's literature and children's books and children's media, it's maybe a little bit different criteria, right. And for adults, because we have the tools hopefully to kind of have that critique in conversation. We're working on a film, Ken and Sarah Botstein and I about America's response to the Holocaust. Right? So we're, and we're trying to understand anti semitism as a factor of life in Germany, and we came across a book that the Nazis put out a picture book, about the horrible Jews and how they are, you know, subhuman. And, you know, we'll destroy you and put you in the beautiful illustrations, incredible, you know, with a devil. And I mean, if you were a kid reading that you would just, it's captivating. So I kind of think, well, maybe for children's literature, we have to have different criteria, because children don't have the framework

Alex Ferrari 54:06
or the tools

Lynn Novick 54:07
to read that. Right. Exactly. So I understand the impulse to remove some Dr. Seuss books, because, and that was done by the estate, when they decided they didn't want these books out there anymore. You know, the cat in the hat is still great.

Alex Ferrari 54:21
Look at the cat hat is still great. Yeah. And it's, it's, it's, we're living in very interesting times, and I'm as a documentarian, I'm assuming you're looking around going, Jesus, I'm just pulled there's so much I want to say right now, there's so many different projects I want to do. But out of all the projects you've done, which is the most difficult which is the one that was the longest, just even if it wasn't timewise just difficult to get through because you've tackled some tough subject matter.

Lynn Novick 54:48
I you know, I think, truly the Vietnam War series and the college behind bars which we were working on, more or less at the same time, both were dealing with enormous trauma traumatic extreme. variances and tragedy. And cause behind bars was also an uplifting story of transformation. But there's tragedy and devastating human experience within it. So and the Vietnam War is just an unending tragedy. So spending the time to get to know people who are still carrying that loss and grief, unprocessed, and anger and rage and disillusionment, especially with our country. As we said before, sort of, you know, we weren't always the good guys, and our leaders lied to us and let us down and told us we were there for one reason, or other reasons, or the reasons kept changing, or said, we were winning when we weren't or minimize casualties on all sides, just the kind of the betrayal, I would say, of the American government, of the people by the government, and the Vietnamese government. Not a whole lot better, by the way. So you just have epic tragedy on all sides, kind of sitting with that, for all those years was

Alex Ferrari 56:02
difficult to to me day in, day out. I've been emotionally spiritually it must been rough.

Lynn Novick 56:09
Yeah. and spending time with the people who were still carrying that weight. And then, you know, watching the film, as it evolved with some of the veterans that we got to know and some of the people who protested the war and still felt very raw about it. It was it was really painful, I think. So that that experience that sits with me, and there are some days both on both of those projects of, especially filming interviews with people who shared extremely difficult stories and really open themselves up in ways that I have never experienced before. was just a profound experience that I will never forget.

Alex Ferrari 56:51
Now, I have to ask you, I because I'm not I just need to know your opinion. What do you feel about the rise of the docu series? Oh, of Tiger, King of those kind of, you know, that's why I want I know you cringe right there for people that watching she cringed. I want to know what a true documentarian who's, you know, considered a very serious award winning someone who's deadly serious about what you do. For debt. You know, for decades now, there is a rise of docu series, and some are really good. Some are, you know, Tiger King is just what it is. I'm not specifically asking you to comment on specific ones unless you'd like to, but just in general, the whole rise of docu series, because there are some docu series that are fascinating to watch.

Lynn Novick 57:38
Absolutely, absolutely.

Alex Ferrari 57:40
We just, which is the one that we just want. My wife was watching the one on the Menendez brothers, and now that there's a whole movement to free them Menendez brothers, and I'm like, are you like, there's a bunch of millennials? Oh, like freedom. They were like, What is going on? And watch that whole series? My wife and I were just like, are we free Brittany? Like that, you know, that whole thing? That was a fascinating document. She's just sitting there going again, and please. Well, you can do

Lynn Novick 58:07
it. I'm just curious, oh, wait into this. I don't I you know, I look. Sometimes I feel there's a very fine line between telling someone's story and exploiting them and sensationalizing them and actually using them. And, you know, and sort of having the it's really a reality TV kind of ethos in the documentary, space clothing or whatever, right? And so the people are kind of performing, you know, outsize version of themselves like Hemingway did. Right. But you know, they're not there. They're, yeah, they're on camera. So but, you know, how much are they able to really have agency and that maybe a lot? You know, there's it's just it gets very complicated, I think in terms of what is a documentary and what is kind of a performance. Now, everybody, when there's a camera on them, including me, right now, we all perform to some degree, we're, you know, if I were just talking to you on the street, it would be a different conversation. We all know that. But if you are being filmed, and you're sort of the more you act outrageous, and the more you just play it up, the more you're going to be on screen, then you know, that's what happens. So everybody gets it, and everyone is part of that. So some So anyway, I think some of the some of it is in that mode, right? And Tiger King I would say I didn't watch the whole thing I heard it was great. It was beginning of the pandemic entertaining, entertaining as heck back great. It totally entertaining. But after a while, I just thought, where's this all going? I don't know if I really care in the end. So

Alex Ferrari 59:47
it was it was it was a I think the timing of that release. It was the beginning of the pandemic. That's why I was at home. And everybody was like, What is this? I saw it come across my screen. I was like, what I saw my wife I was like, why are you watching this? And I'm like, because I it's the pandemic and there's nothing I gotta watch this. And it was a UK it was it was but it was a train wreck. It was a train wreck and you were watching the train wreck and that is very reality show style stuff. Whereas in you know Oscar winning documentaries like searching for sugar man, or, or the wire? Is it the wire or the Yeah, the

Lynn Novick 1:00:22
wire is actually not a documentary. A great TV. No,

Alex Ferrari 1:00:26
no, the one about the guy who, who won the Oscar. Yeah, man, a man or a white man on what? You watch those kinds of stories and you're just like, Oh, my God, that's like amazing storytelling.

Lynn Novick 1:00:38
I, you know, I look, I mean, I think a docu series is wonderful, because it's like reading a novel or having an extended podcast where you really dive in and get to know people and a story from multiple perspectives and over time. So if you listen to cereal for eight hours, you get really sucked into Who are these people. And there's different ways to think about this. And, you know, if it's artfully done, it's totally captivating. And I'm really thrilled that these that there's a huge audience for this kind of storytelling and these kind of stories to be told. I just when it gets into the sort of sensational, almost exploitation, exploitative realm. I get uncomfortable. So like making a murderer, right. That was fascinating. Right? You know, that was landmark docu series. I'm not sure in the end, that they fully gave you all the information you needed. They sort of shielded certain parts of the story from the audience. I think that is problematic. I loved oj Made in America. I thought that was one of the greatest amazing share brilliance. Yeah, absolutely.

Alex Ferrari 1:01:43
But there's, but I think at the end, that opens the appetite for other documentaries. And I think that's a good thing. You know, so Tiger King probably brought in a generation or a bunch of audience to the concept of a docu series. And now there'll be more interested in might be watching, you know, one of your projects or college behind bars or something along those lines, because they associated the docu series. I could jump into them. It just yeah, I think it helps everybody. It does help everyone, even though some of it might be more exploitive. It does open up hopefully the audience to other great documentaries.

Lynn Novick 1:02:15
I agree. And to get back to what you said at the beginning. It's about real people. You know, so there's something absolutely fascinating about this is not an actor, right? So person doing their thing, whatever it is. This is not somebody wearing a costume,

Alex Ferrari 1:02:30
right? Or superheroes outfit or a giant lizard or giant girls. But yeah,

Lynn Novick 1:02:36
there's something is absolutely fascinating for us as human beings to be eavesdrop on somebody else's life.

Alex Ferrari 1:02:42
What's the voyeuristic is that voyeuristic thing that you know why voyeurism is such a powerful thing. I mean, Hitchcock knew that extremely well.

Lynn Novick 1:02:50
I know, I was thinking

Alex Ferrari 1:02:52
extremely well. We're all fascinated, like, Who's What? What's going on behind that closed door out there? What's going on? And that's what documentaries do. They peek you through the door like yours. Like in Hemingway, you're seeing things that were not made public, you know, and you're seeing things behind the scenes that are really, you know, almost voyeuristic in a way. I had one other question for you in regards to because the kind of the kind of documentary you are is you tell the story. You tell the truth. You put it all out there. But there are documentarians and filmmakers who put themselves in the story. They're the guy they're the narrator. The supersize me the Michael Moore, the michael moore's very famously, who put themselves in the documentary, how do you what do you feel about those kind of stories? And that kind of, I mean, just not specifically just filmmakers, but just, it's a different kind of documentary?

Lynn Novick 1:03:41
Yeah, it's wonderful. I mean, I think in a way, it's very honest, because then you know, who's telling you this story? Here's the guy or the woman whose story this is there's no kind of objective, anonymous, invisible force of story, God, whatever. It's, here's the person who's you know, Michael Moore is going to walk you around and tell you what it is. And I think if it works, it can be really powerful. I actually admire filmmakers for being brave enough to put themselves in. And, you know, be in front of the camera. I hate to do that. My partner is a psychiatrist. His name is Ken Rosenberg, and he's also a documentary filmmaker. And he when I first met him, which was five years ago, he said, I'm working on a film. And it's about serious mental illness in America. And he, he filmed at the LA, the emergency room in LA for a number of years, and people who were in psychotic states, and then followed them over time. And as he was working on the film, he realized he needed to put himself in it, which is why so he ended up basically narrating it and being on camera, talking about his own story of his sister's descent into schizophrenia and how she died and how he'd been carrying this burden as a doctor who couldn't help his own sister and how many families suffered so and he very consciously chose to use himself and his story. To kind of ground the film, and so then, you know, well who's telling me this story? And why should I care. And it was, you know, he didn't start out wanting to do that. But it was a really powerful device was also helpful for him to exercise his own demons and tell the story. The film is called Bedlam. And he got to DuPont last year. I'm very proud of him. It's Yeah, so but it was a really good example of the power of the on camera filmmaker, being inside the story and helping you guide you through it, and also being really transparent about why this story is even being told in the first place. So it can really work well.

Alex Ferrari 1:05:34
Yeah, it's a way to connect the audience to the subject matter sometimes, because something's like jazz or baseball, you don't need someone walking you through it. It's not a weird, it'd be weird. Like, Hey, hi, how you doing? I'm Alex. And we're gonna back in the day like that's just like, it seems very kind of kitschy, and it doesn't really like something you would see on Sunday at like three o'clock on. Unlike you're not even local public access, it would just be like, it's a weird thing. But certain topics like supersize me was all about him going through the process. He's the subject, you know, which was, I mean, I mean, he literally changed McDonald's. I know. Like, it was remarkable, that whole world. And I have a couple questions I want to I asked all my guests. What advice would you give a documentarian wanting to break into the film business and into the business of making documentaries today?

Lynn Novick 1:06:29
I'm of two minds.

Alex Ferrari 1:06:31
Let's explore less explicit. Yeah.

Lynn Novick 1:06:34
You know, I think, you know, be sure you're passionate about the story you want to tell? And why you want to tell it and really drill down on that, why you care about it, and what you can say that hasn't been said. And then most important, how will that affect the people who you're going to be filming? which is sort of back to our Tiger King point? You know, is this going to be something that will, your subjects will be okay with when it's over. And I'm not talking about expos day of, you know, corporate malfeasance. If you want to make a documentary about Purdue pharma and the sacklers. Go for it. They deserve whatever bad things can happen to them as far

Alex Ferrari 1:07:13
as I'm concerned.

Lynn Novick 1:07:14
Right. But if you're talking about ordinary people, and you're gonna write so but if you're gonna film just your neighbor, and their relationship with their dog, or something like the truffle hunters, let's say, you saw that right? So is this, why are you doing it? And what are you trying to say? And is it honorable to our larger point, but if you're passionate, and you have a story that you think needs to be told, then you should go for it.

Alex Ferrari 1:07:39
And it's so affordable to do it nowadays? I mean, the cameras are expensive. It's super inexpensive and made before you had to get the film camera and the dad and all that stuff. I'm assuming you guys shot some film back. Yeah. And cut it on flatbed. And

Lynn Novick 1:07:54
the four guys who repaired the scene bags went out of business about 20 years ago. But yes, yes. infrastructure of that world. So, you know, yeah, I think the mode of production is much cheaper and more available and more democratized. You can film it on your iPhone, you can cut it on your laptop, you can put it out on YouTube, you know, so the barrier to entry is zero. So it's more just, is the story worth telling? Is it really important? Is it gonna be worth your spending X amount of time of your life to tell this story?

Alex Ferrari 1:08:22
Now, what is the lesson that took you the longest to learn whether in the film industry or in life? Oh, wow.

Lynn Novick 1:08:31
That's such a profound question. Not sure I can answer it. A few things come to mind. The longest to learn. I've learned a lot of lessons. So I, you know, pop this, I don't know if that took me the longest to learn. But it's something I hold on to is how important it is to just be present. And especially now, it's so hard because we're so distracted. I haven't looked at my phone the entire time we've been talking. And that's maybe a record, you know. So, to really, but that's, you know, I'm here with you. I'm not doing anything else. And that's great. We've had a great conversation. And I think we lose that so easily. Just, you know, yeah. How often have I been doing something and I get distracted, and then I'm lost. And then I don't come back to where I was. And so trying staying focused and being present. And just letting things happen because you are present is really, really important. And I think it's it takes a lot of discipline to do that. Especially now it's really really hard.

Alex Ferrari 1:09:35
And three of your favorite films or documentaries of all time.

Lynn Novick 1:09:40
Oh, wow. Okay, well films of all time. I don't have the Godfather way up there on high on the list. Yes. Which, you know, I don't know that's a desert island movie. I could watch it over and over again. So there's there's a few others. I've just documentaries. There's so many I don't know. That's really hard to say. Wish I was prepared for that I have a list.

Alex Ferrari 1:10:02
What comes to what comes to the top of your head?

Lynn Novick 1:10:05
Well, interestingly, under Francis Ford Coppola sort of genre the hearts of darkness. As such, it writes

Alex Ferrari 1:10:12
Eleanor Eleanor Coppola hits Wow. Oh my god, what

Lynn Novick 1:10:17
an amazing documentary amazing documentary. It's about the making of Apocalypse. Now, for anyone who doesn't know an apocalypse now, it's kind of a flawed film, but has moments of brilliance in it. And her telling him how challenging that was. I wasn't a filmmaker when I saw it. But it really stuck with me, eyes on the prize, which was a series on PBS in the 80s, about the civil rights movement, had a huge profound impression on me because it was first time I'd seen that kind of storytelling, just regular people who were witnesses and participants in history, telling their stories. It's such an important historic experiences of our country that I had read about in books, but I did not understand and seeing eyes on the prize brought that epic time in our history, vividly to life and just indelible ways. So that's way up there on the list for me,

Alex Ferrari 1:11:07
well, Lim, it has been an absolute pleasure talking to you all things documentary, and I tell everybody out there to please go watch Hemingway and all of your films, honestly. I mean, if you if you've got like a year or two to put away cuz it's gonna take you a minute to watch it. How many hours have you like, I read somewhere, like 80 hours or something like

Lynn Novick 1:11:29
that, if you like that, but it's been 30 years.

Alex Ferrari 1:11:31
Right? So I mean, it's not like you just did that last week. I mean, it is, but but Thank you, sir. Thank you so much for doing what you do and fighting the good fight as a documentarian and telling the truth out there and helping get a little bit bit of clarity on your subject matter. So thank you so much. I appreciate it.

Lynn Novick 1:11:48
Thank you, Alex. It was a great conversation.

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BPS 387: How to Protect Your Film from Online Piracy with Evan Zeisel

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Alex Ferrari 0:09
I'd like to welcome the show Evan Zeisel, man, how you doing?

Evan Zeisel 0:14
I'm doing great. I'm doing great. Thank you for having me.

Alex Ferrari 0:17
Thanks for coming on the show man. We're going to talk about piracy and copyright infringement and all sorts of sexy beautiful, cool stuff that filmmakers love to talk about. but

Evan Zeisel 0:29
Johnny Depp being on the internet pretty much right exactly,

Alex Ferrari 0:33
exactly. It's a really I mean, it's it's it's one step above financial breakdowns for for feature films, no, but it's so much fun. But the bottom line is it is something that's affecting so many filmmakers not just the Avengers and Game of Thrones, but also

Evan Zeisel 0:53
a lot of money and cant afford

Alex Ferrari 0:55
can't afford to right exactly but then the Indies like myself like I had my my film pirated I think 11 hours after it got put up on on online that was already on the pirated board. It was like that's

that's pretty fast. I mind just took under a week.

Yeah. mine was 11 hours I counted. I was like, holy cow. So I did a whole episode. I'm like, this is what happened to my film and,

Evan Zeisel 1:20
and there are fake ones too. They're amazing. They're fake ones that pop up on films that are in festivals that are just up on IMDB, and they pull from IMDb, the the name and the description and everything they and then they say, you know, click to watch. And then you have to get all description to watch. But it's all about, it's all about the traffic for them. It's about the actual watching of the film, they just want either the ads or the person to show up to the site so they can add malware to their system and then you know, sell that or they've got these weird click through things. I mean, it's so many will get they make their money. Yeah,

Alex Ferrari 1:58
yeah, I want to get into the the whole piracy business as well. But first of all, how did you a mild mannered filmmaker? You know, the Clark Kent a filmmaker? So how did you get into the copyright? You know, piracy game, like how to protect filmmakers from copyright piracy?

Evan Zeisel 2:15
I feel like, I feel like we all as filmmakers start off as I would say, instead of Clark Campbell, go young Bruce Wayne. Even better, even better. And then somebody comes in and murders our parents in front of us. And then guess what Batman shows up. And then Batman is never gonna leave. And Batman gets angry and Batman tracks people down. But yeah, I sort of the story of every indie filmmaker, I did my first feature film about 10 years ago now. And we, you know, my two festivals, got a distributor. And then within a week of going online, I think we started on back in the day when Apple TV was the big thing. We started on Apple TV, but then went to all the other ones. But yeah, within a week of being on our first subscription video on demand, or add whatever, I guess it is a VOD site. I we started popping up on all these piracy sites, and they had to film in with modern technology. You know, people just record though somebody rented it once and then recorded the whole thing. So it's pristine quality. And instead of people going to our site, or even when it's on amazon prime, it's free to watch. So but we get money when people watch it. But when they go to other sites, it's there. And so I was like, Well, I'm gonna stop this. So I did my research and sort of the positives and negatives of the copyright world, especially online. Because it all goes through this. This law, this US law called the DMCA, which stands for the Digital Millennium Copyright Act, which was enacted in 1998. To give you a reference for how old it is. Back Back when people were on. AOL, AOL. Sure,

Alex Ferrari 4:02
right. compuserve sir, compuserve, sir,

Evan Zeisel 4:05
yes, exactly. So, you know, as created then, and it's got this sort of double sided blade. So on one side, it is meant to protect copyright holders from their works being stolen. On the other side, it is meant to respect the First Amendment and to protect people who don't realize what they're doing. Unfortunately, that opens up the door for people to essentially run amok. And what the what the DMCA says is, if you put somebody's copyrighted items online, and you don't know it's copyrighted, and it is not illegal, until the copyright holder contacts you and says, hey, that's mine. That's illegal. If you use it for commercial purposes, then they can say you know, okay, you've, you've used it to so now you owe me for that benefit. But Until you're contacted by the copyright holder, it is not illegal. And so what happens is these piracy sites, put them online, and then you as the copyright holder, have to track them down, and then figure out how to contact them, and then send a very specifically worded document that matches what it says in the Digital Millennium Copyright Act to them. And then when they receive it, they have to quote, the DMCA, a reasonable amount of time, which the court has deemed, I think, between 48 and 72 hours to comply. And if they don't take it down, then they are in violation of law. But essentially, when I was seeing I spending, I don't know two hours a day finding sites, looking and finding the contact info filling out this form, emailing it to them. And then, you know, usually they take it down because they don't care about my film, they just care about people coming. And we got to, but I was doing two hours a day, and I burned out. I mean, as you know, as indie filmmakers are not, we don't have the Warner Brothers army of attorneys, we don't, we're often small, if not individual, kind of productions. And it's just overwhelming. And I think that's one of the things that sort of the pirates bank on. And so I with no coding knowledge, contacted a college friend of mine who's in it, and I was like, Hey, I got this idea. Let's Let's help indie filmmakers, like fight this thing that screws them. It's mainly focused on these, you know, the Avengers, the the big budget films that make all their money in the theaters, or make them on, you know, their HBO, Max's or whatever, and it doesn't hurt their bottom line. But, you know, I remember calculating at one point, if I got a 99 cents, actually, I think I calculated if I got like, 50 cents for every view, I would have made back the entire budget easily in the first year, if and, and had excess. But, you know, you go to these sites and people like, Oh, I don't want to pay, and they just and they watch, and they've got more and more advanced. So they look like a Netflix, they look like a professional site until you sort of delve into them. But the normal user isn't going to delve into them. They go Oh, this looks awesome. I can watch this for free. And so yeah, so we so my friend and I, we created copyrights lab comm that essentially, automates the process, so that it's so much faster to do so that we can send you know, hundreds of these takedowns in seconds. So that producers don't get overwhelmed.

Alex Ferrari 7:45
So, okay, so the when you're when you're doing copyright infringement, so like, there's that we're it's a gray area, and it seems like the the the pressure is on the copyright holder, not the pirate or the person who just doesn't know any better yet, because

Evan Zeisel 8:04
there's there's people who upload to YouTube, you know, the Avengers, the entire movie, because well, yeah, and will you run into? And so one of the things that balances out is this idea of fair use versus copyright infringement, which I was looking for. Yeah, yeah. And so fair use is if you use a piece of copyrighted material, but it's either I believe, transformative, or it's used for commentary. Yeah, or for kind of reporting.

Alex Ferrari 8:37
Reporting I think edge is educational even in there.

Evan Zeisel 8:40
Yeah, I think educational I think educational. Yeah. Is is one of the big ones in there. And that allows you to to use it but you can't upload an entire film because it

Alex Ferrari 8:52
just put a commentary on it. Yeah, like that's

Evan Zeisel 8:54
not but you know, you know, the ones that the YouTube channels that do the breakdown of the films, right, and sort of like Well, this was wrong, this was wrong, this was wrong. They're not using the whole film. They're using clips and they're talking specifically about it and it's not people are watching that video not to watch the film they're watching it to watch that video that is the commentary

Alex Ferrari 9:14
right and then they actually in YouTube is become very ridiculous about it now where now these copyright holders like Warner Brothers and stuff like that they'll just start they just blanketed go after anybody that even has a second of Avengers and one of these talking points that's no one's talking over. Because I've gotten hit with that we have a series on on an indie film hustle that's it's called the director series which is it's a commentary series about breaking down famous directors and their work and I've been hit with that constantly. I'm like dude, it's it's completely fair use but then the big boys will start pushing back on you and just like what we don't care.

Evan Zeisel 9:50
If you want to be you have technically you have the law on your side there. I'm so I am a big supporter of protecting those who have the cops Right, and then not getting screwed out of earnings. But I also believe fair use is fair use. And there are times and places for that that are appropriate. And one of the things that we we sort of say to our our users is, know the difference between copyright infringement and fair use. If somebody is doing a commentary on your film, people gonna watch that and then watch your film. Like, you want that that's a positive thing. It's, it's kind of goes to the, you know, the Disney copyright thing related to cosplay, where they used to, I don't know, if they still do, but they, they don't allow people to dress up because they don't want the name, you know, injured or whatever. And at the same time, if you think about it, everybody watching these cosplay, people are like, Oh, yeah, I love that film. I'm gonna go rewatch it. It's free advertising. And it's, and YouTube is only started doing that, because they've been losing lawsuits. They would they don't do it on their own until they're pushed, it's it's all about the money.

Alex Ferrari 11:01
It's always it seems to be always about the money. But that's this, as as they say, a tail is all this time.

Evan Zeisel 11:08
I mean, that's, it's both sides at the boat, the piracy is not about them actually caring about your film, it's them making money, and YouTube, they make their ad sales, regardless of if it's a copyright infringement or not. until some giant copyright holders start suing,

Alex Ferrari 11:26
when then that's the thing was that before before the internet, it was just DVDs. And people would just burn out DVDs or burn out VHS is or copy and then sell them on the street. And it was a lot harder to kind of break that down. But it also was a very limited amount, like you weren't losing. It's not like well, in China, they do that still. And you know, it's insane. But ever since the internet showed up now, it's like, few hours later, it's around the world and you're done. It's a second it hits so that's why like all these big movies are hitting HBO max right now. You know, I mean, Godzilla versus King Kong, which is a quote unquote theatrical release. That's that's been pirated moment it hit the online. Oh, yeah. It's gone. It's like,

Evan Zeisel 12:09
I mean, I remember. I remember back in the day, well, remember back in the day, the handheld videos in the theater. Oh, my Seinfeld. Down in

Alex Ferrari 12:18
town, there was like, there was like a Seinfeld episode where Jerry accidentally became like, the ultimate bootlegging a tour, and he would just like, you know, it's like how he shot it and everything. Yeah, and those are Riddick Yeah, you just see, do you see people get up in the scene and

Evan Zeisel 12:33
walk around, but those are still those are still available, those are still being done in other cities in other countries. And then I mean, but now unfortunately, with with modern technology and computer

Alex Ferrari 12:45
a lot easier, you can

Evan Zeisel 12:46
just screen record, and it's a perfect copy. Unfortunately, I'm not. I'm not telling anybody anything they don't know. Sure not telling pirates how to do the job. But it's, it's easy, and, and really annoying, because at least when there's somebody standing in the way, the viewers like, okay, maybe this isn't legit. Or maybe, maybe I'll buy the real thing.

Alex Ferrari 13:07
But the thing is, I think one of the things that I found that piracy, what the studios have done, and I think independent filmmakers need to do as well is they've made it so easy to consume the content, that it's harder now to go out and bootleg something for the for the most part, like go in scope, find the file, download the file, get that file to play either on your computer or try to figure out a way to play it out on your TV. there's a there's a technical process there. Most everyday people aren't going to this is just my my opinion.

Evan Zeisel 13:44
Yeah, I'm biting my tongue on this one. What do you think? I think on certain things, and I don't want to tell people how to hire it. Of course movies. Yeah, I mean, you're sort of talking about torrents which are one of the aspects of it. But these days, unfortunately, this streaming websites,

Alex Ferrari 14:02
oh, yeah, I saw my movie. Oh, yeah, I saw a movie there's

Evan Zeisel 14:06
my partner will kill me. So when I, when I sort of say this, so I'm going to be very careful of how I say there are three levels to piracy. The first one is streaming content, which is the most easily accessible. The second level is torrents, which is the second level of accessibility. And then there's a third one, which I'm not allowed to talk about, because it is very hard to access, but many hackers are the ones who access it. And so if I bring that up, I get in trouble.

Alex Ferrari 14:34
So Fair enough, but what i mean but there's

Evan Zeisel 14:38
so there's nothing returns, I think the the torrents, you know, it takes a little bit of know how to do but to go online and just search for a movie, unfortunately, is really easy, and it'll pop up a lot of sites. I know Google just recently because of a lawsuit change their search engine so they should the illegal sites show up less

Alex Ferrari 15:00
Because before you could literally just Google and you know, you googled My name of my movie, and boom, there's some site and the Malaysia pops up. And it's like with my poster with all my IMDb information in there. And then I press play. I'm like, Are you kidding me? Like it's there. I'm like, I'm honored that you thought of my little film, but it's it was just pretty eye opening. I was like, wow, like I get Avengers I get Game of Thrones, I get that that's there's big there's big numbers big people are interested in but like to go after the Indies? Like it really

Evan Zeisel 15:36
so the thing is the the streaming slash online piracy industry is a multi billion dollar industry. It's not a multi $100,000 it's not a couple million. It's a multi billion dollar industry, because they've got so many different ways to make money when people show up so that all they care about is traffic.

Alex Ferrari 15:59
So how so how do you make how what's the business? The piracy business model piracy business?

Evan Zeisel 16:05
So there's, there's a bunch of different approaches. So one, there's the subscription model, they but it's, uh, you know, the thing they say is like, pay $10. And you get every movie ever. Right?

Alex Ferrari 16:22
per month. And it's illegally, but obviously, those servers are not here in the us there.

Evan Zeisel 16:27
Yeah, well, they're Yeah, they're not. It's not illegal at all. Yeah. Yeah. Like people don't, but they set them up. So it looks like a Netflix. It looks like a Hulu. So it's so professional. The average, you know, person who's searching online for movies doesn't know. So so one route is the subscription. Second route is Google ads, right? The more traffic, the more ads are worth on sites. So if they can get a millions of people to come by their web website every day, then the ads that they are posted making money that are posting on their site are worth more.

Alex Ferrari 17:09
So there's How is Google allowing us?

Evan Zeisel 17:12
Yeah, how is Google allowing this? Because Google doesn't have a no fly list for websites.

Alex Ferrari 17:18
And even then, if you if you close 115 pop up in its place. Yeah.

Evan Zeisel 17:22
Yeah. And then there's a tangent on the the Google Ads one, which I find really interesting. And I only know about because I had sort of a tutorial shown to me by one of the sort of copyright alliances, that's also helping fight this. And what what happens is you go to a website, and in the background, another window automatically is opened up without you knowing it, Randy, it scrolls up and down. And then a little pointer comes and clicks on an ad. And so it looks like you're browsing the site. And clicking through an ad, which is higher dollar pay to the west, is click throughs are more than just traffic. So they have that. And then there is the the sort of last route, which a lot of people unless you have a virus software on your system, that's pretty good. Then you go to any of these piracy sites. The last one is malware. So the sites also try and put malware on your system while you're watching. When you go, oh, click to view Yes, you click which is also an acceptance of whatever permissions, they add a little Trojan horse, you know, backdoor thing on your computer, and then they sell in bulk bundles of essentially zombie computers, to nefarious people who want to use them. And that's one way that you know, these people can do what is it a DD? DDoS. The when you brute force attack? Yeah. Oh, yeah, a website with a lot of different computers at once. Essentially, they're buying these packages of all these computers that people don't know. And it's very small. That's, you know, that's happening in the background so that people don't even know their computers are being used. And they can make money off of that. Yeah, that's so and so if you look at how they make their money, the actual content doesn't matter. Oh, no, the people to the site. So they go, they go, Oh, I've created a bot that can scrape all of IMDb. And then it finds if they find one thing, one version of the movie, put it up and boom.

Alex Ferrari 19:36
Done. Done guy. And this and this same system goes with any kind of content, whether it's piracy of software, piracy of music, piracy of porn, porn, any anything that people are interested in to download, or watch the it's just so movies are just one of many forms of media that are being being used for this business model.

Evan Zeisel 20:00
Just just like to say if anybody's in the porn industry listening, porn is also a movie. So that is not a separate category, you are a filmmaker to

Alex Ferrari 20:10
just a very particular sub genre. It's a it's a very particular sub genre. So so much of a sub genre in a deeper voice for this, we should be talking. There should be it's a very particular sub genre. But yeah, oh, I think a pizza a pizza man just knocked on my door. Give me a second. No choice.

Evan Zeisel 20:31
But actually, piracy online piracy is a big issue for the porn industry. Oh, she says, Yeah, you know, again, they make a lot of their money on either I believe subscription services for like a porn star or their particular production company, or coming to their specific site, and they make the content for their site, right? I mean, it's kind of like a social media influencer, you gain by people coming to your site and you or your your page or handle whatever, with I think a lot of porn sites, it's going to those sites and viewing the content because they make their money, quote, unquote, legitimately via Google ad sales or things like that, but they, you know, probably particularize their content for their, the niche group that is going to those sites. But when it's when it's pulled away, there's just another piracy come to the site.

Alex Ferrari 21:26
So let me ask you a question. What is the actual effect of online piracy to an independent filmmaker? Like, I mean, look, with the people that were watching it on a pirated site actually ever? Like, were they really ever gonna be a customer? Is the question I'm asking.

Evan Zeisel 21:41
That's a that is a very good question. And one I have thought about a lot and I think is always asked, and I think there are tears, right? There's the people who will never pay for anything. And those people might not go to watch content. However, if that content is on YouTube with ads, if that content is on amazon prime, to gone too big to be TV, you know, a Roku channel, the IMDb TV is coming out, and it has, you know, ad based content that's free to watch. So would they go to those which are also free? The, then there are those that it's easy to find a search online, if it if the first one was a to b TV, you know, Amazon Prime, they click it, but it's not. So the idea essentially, is if you can whack a mole enough of these sites, so that your your main content that you want people to go to is on that first search page or the first or second search page, the chances that somebody is going to click one of those, you know, a VOD ad based video on demand streaming sites, which they don't have to pay for. But you do make money off of that percentage chance of them clicking on that goes up dramatically. I mean, yeah. How much? That is a good question. So I think I think the number of people who watch online is an insane number. I had some statistics, I think, well,

Alex Ferrari 23:15
I remember, well, I don't mean to cut you off. I remember when Game of Thrones was which was the number one pirated? Show, I think history in history, I think ever, something like that. But it was one year specifically that it just dominated. And the producers of the show said publicly that they're very thankful for the piracy because it wouldn't have been as popular of a show without the piracy. And so many people would either pirate a season or two. And then to get the latest thing instead of pirates pirating each episode, they just went ahead and got a subscription to HBO Go or whatever it was, at the time, that he said it was extremely, it was extremely helpful to building the brand because so many people bootlegged it, and so many people watched it that at the end of the day, it actually helped them now again, that's a very specific case. I'm not saying copy, you know, piracy. So here's,

Evan Zeisel 24:11
here's my, my, my asterisk if we're gonna Barry Bonds it Yeah. My asterisks is HBO makes a lot of money on merchandise. That Yeah, thrones makes a lot of money on merchandise that their bottom line is, the more people they get to watch, the more people are you gonna buy the shirts, hats, what dragon a mug or the, you know, whatever, that they make a lot of money on that. So part of their pitch is get the most number of eyes. Yeah, hbos and hbos model has very often been and they've sort of figured it out in a nice in a smart way. If it's not about the greater audience. It's about a niche audience and if we can get a viewer who says I got to see this show It's nowhere else really, other than I mean, it gets on piracy, but they want to see it in the moment, then they can do it. And they'll get some swag for that. But I've also I mean, back in the day, I remember talking to a friend, and I think I was watching Game of Thrones. And, you know, they were in another country, and wasn't as easily accessible. And I was like, oh, did you see that episode? Like, oh, we're, you know, we're 10 minutes behind because we got to watch it on a piracy site. I was like, you know, they're recording. They're like, Oh, it was long and putting it online, pretty much immediately.

Alex Ferrari 25:35
Yeah. And that's, and that's another thing as well, that I've mentioned, I mentioned that in my book, and I mentioned it elsewhere that if you can use your movie as a lead generator for other revenue streams, the actual exploitation of the film is not the business. That's not the main business. Because all the studios have done that Disney's main business is not making movies. It's everything else that they have in their ecosystem. It's now HBO and Warner Brothers is kind of picking up on that Disney is still the king of that their system is so interesting. They're their foundation and infrastructure is so well put together that i think i think it's Disney Warner Brothers and maybe universal and I think that's pretty much it. Then the other guys are still trying to catch up Paramount still trying to catch up. They don't they don't have the infrastructure that Disney does. But you know, sure they make the big ones like oh, you made a billion dollars off or $2 billion off of Avengers or whatever the hell it was. That's nice money. But it's nothing compared to what they sell in March. It's nothing to compare it's nothing compared to the the parks rides and all the millions of other things that they sell. My buddy worked at Disney as an animator and they brought him in brought his the whole team in to tell them how they made their money. And they said frozen Okay, which made a billion dollars at the box office. A billion dollars at the box office. The dresses the Anna in what's your name is a lot of what I forgot her name also. Thank you. Elsa, how dare you? How dare me I know. I'm sorry. Elsa, and Anna's dresses alone. The ones that my daughter bots my daughter's brought like seven times because they kept growing and breaking and ripping them off because it won't take them off a billion on the dresses alone.

Evan Zeisel 27:22
Oh, I bet I bet there's some some digital dress that you can buy on some game that an address or an address that they've also made a billion dollars off of that and it costs just the coding. I mean to to make a nod to that little guy over your shoulder.

Alex Ferrari 27:39
I miss Yoda Yes.

Evan Zeisel 27:40
I mean Star Wars and Lucas were the first to do it. It was he said you know, it's not about it's not about merchandising, it's less boxes. That's I mean, that's what a Mel Brooks in spaceball society, right?

Alex Ferrari 27:54
Oh, you want to come to the you know, he has the whole thing and it's because that's the truth. Spaceballs the flame thrower. I still want to still want flame still wants baseballs a flame thrower. It's for the kids. They love it. You know the deal. Do you know what the deal was with Spaceballs? How George Lucas gave them rights to do it? Because he asked. Do you know the whole story? No. I'm here. On a side note, everybody. So Spaceballs? If you haven't seen his baseball, go watch baseball, because it's amazing. But he called George Lucas and like, I'm gonna make this parody film on on Star Wars, and I don't want to get sued. So what do we need to do here? Because he could arguably make it but he goes, you can make it, but you can't sell any merchandise. That's why you can't you never see Spaceballs merchandise anywhere. And that's that was the deal. So that's why you and that he completely made a joke of it. Because all those cool things that you saw in the movie that all that merge I would have wouldn't have killed against. I think there's some stuff now that comes out every I'm sure I'm sure if I look on Etsy I could find Oh, you could find something but no mass, no mass at the time of the year searching Etsy for. I'm sure somebody has made this baseball flame thrower. Oh, I can only get it if it's attached to a drone. Obviously, you know how that goes. Alright, so with Oh, so we've obviously told everybody The world is coming to an end. We'll never make any money online anymore.

Evan Zeisel 29:13
I get all the way. So no, but I do. I do agree. Wait, I want to just want to just want to pause and just jump back to something that you said, which was talking about the bigger industry but I also think it applies to indie filmmakers, where the easier you make it for users or audience to view your content, yes, the more audience you're going to get. Yes. And and so I you know, I initially was not the biggest fan of sort of ad based video on demand because you get paid pennies. However, the amount of people who watch that because they don't want to spend you know $5 $10 299 for something that if you can get them to those free sites. That's how the indie filmmakers I think I'm going to make the money. And as you said, sort of leveraging, right, leveraging one film to make the next one. And so in that, that's, that's one of the things, the goal of corporate slap was is to sort of play whack a mole and make it much easier to to whack that mole. If anybody knows that game. If not, then I'm just making really weird

Alex Ferrari 30:22
references.

Evan Zeisel 30:24
But but to sort of send out as many DMCA violation notices as easy as possible to get these things taken down.

Alex Ferrari 30:33
If this is this, so this is the counter, this is how you counter online piracy. He's just sending out these notices. But do they actually take them down? So so there's,

Evan Zeisel 30:43
we are running statistics, but we'd say about 60%, if not a little bit more, take them down. As soon as they get it. Now, will they put it up the next week, we don't have the numbers on that. But they will take it down pretty easily because they don't care. Literally, it's more hassle to them to potentially deal with somebody bothering them than to just comply. And they know they got to get they put it up again a week or two weeks or a month later than that has to be found and it has to happen, but then they can take it down again. And so how it works is Yeah, you get the DMCA violation. Notice now, as you sort of said at the beginning of this podcast, depends what the server is, though, because the DMCA is a US law. However, there are many international treaties that then relate to copyright. And so a lot of countries respected, some don't and are super annoying. I won't name those countries, but they're like, if you have, you know, a two signatures by a notary and you have a court document, then we'll consider taking it down. Like, uh huh, well, don't worry, because governors app also sends all these sites to the intellectual property division of the United States of defense. So yeah, well, you just talk to them. Exactly. But yeah, so you have that if they do take it down, great. If they don't take it down, then technically, if you as a copyright holder have a copyright for the for the piece. So this is this is one sort of aspect of the law, you cannot sue for copyright infringement unless you have a copyright on the the item that you are you want to you want to take legal action on. Now you do own the copyright, but to take legal action, it needs to be copyright registered, and we do need to read registered. Yeah. Which is, you know, $20 it's

Alex Ferrari 32:40
3035. Now, yeah, okay, it's gone up. Back in my day, back in my day was $20. Yeah.

Evan Zeisel 32:49
And by the way, just so everybody knows, in regards to copywriting, when you when you apply for the copyright, you're protected from the moment you've submitted and paid for the thing, because it will take six to eight months to actually get if you're lucky, the actual copyright certificate back. And and on top of it, I believe it's 90 days, I have to verify that. But if you have copyright infringement, if you register the copyright, within 90 days of the infringement, you can still take legal action from something that happened 90 days ago. So a lot of photographers do that. Because photography is get huge piracy online.

Alex Ferrari 33:27
Yeah. And you know, it as far as Paris photography is concerned, like, if you have a DMCA notice and like a man, you're using a photo of mine on your website, take it down. That's pretty much the end of the conversation, right? They know, can they sue you?

Evan Zeisel 33:44
So? Well, here's, here's where it gets interesting with photographers. If a website is using it specifically for commercial value, then you have So essentially, some company, one of the famous ones company is selling skateboards, and a photographer took a picture of a skateboarder. And the company, used the photo, took the photo from Instagram of from that professional photographer, and then essentially made an ad and posted it to Instagram. I was like, yeah, blah, blah, look at our, our, you know, our skates. And just because it had their, you know, skateboarding wheels or board or whatever in it doesn't mean that they have the right to use somebody's photograph. So this person contacted them as like, hey, you're using my content in an ad. So either this is a reasonable amount that you should pay me for that use, or I'm going to sue you. And even if they take it down, they've already used it in an ad they are generating income for a company. Right? So you can see that gives us photographers get a little bit more leverage. It's a little bit harder for in the filmmaking world because it's not really an ad it's content that they're reposting.

Alex Ferrari 34:58
Right, exactly. Yeah. But like If you have but like a lot of news organizations use, you know, blogs use images constantly from

Evan Zeisel 35:05
Yep. anywhere, anywhere. And yeah. And so then you can, you know, DMCA or you can sort of DMCA slash, to have, you know, an attorney friend write a note saying, hey, you use this, we would like to be compensated.

Alex Ferrari 35:18
And then that's when it becomes a question like, is this going to be worth going to court for?

Evan Zeisel 35:22
Yeah, yeah. And so usually you ask for a little less than you might give settlement, and therefore, you have an advantage. So the DMCA says, if somebody is violating your copyright, you can sue for up to $30,000 per occurrence. Yeah, and one of the great things of the COVID-19 relief bill that was passed this past December is something called the case act. And that initiated for the first time in the United States, a small claims copyright court. Now it's, it's in the process of being set up right now. But it essentially allows smaller kind of indie copyright holders to go put forth a claim to I believe it's three, not just judges, three judges, who are, you know, people who Judas g8, this copyright content, and then the defendant can send in documents, and this three judges make a decision, and they can then find in favor of the copyright infringing, the person whose copyright was infringed. And it can be up to $15,000. So one of the biggest hurdles, usually for copyright holders, in going beyond just a simple DMCA violation notice is you have to pay for an attorney, you have to pay a lot of court fees. And so that was hard. So this small claims court sort of opens the door and allows the smaller guy to, to be able to fight against these. Now, the hard The other aspect I'll throw in there is finding who is behind these streaming sites is hard, right, because you got to figure out who you're suing, right. Now, if it's, you know, it's sometimes if you, if you dig into the who is information on a site, somebody is not smart enough to hide the fact that their email address and their and their name and address are the admin email address kind of buried in there, you can, you know, screenshot, keep that and then maybe use it as as an attack. But it's hard because you have to have a lawsuit against somebody to be able to get money, right, you have to figure out where those assets are, and they hide a lot. So one of the other. So that is the hard side of it. One of the other things that we try to do is different is since we care more about Batman style revenge on these pirates, then necessarily making a lot of money. Beyond the fact that we, we we, I guess sell our servers for very inexpensive, we also compile a blacklist of piracy sites that we find from our users interact interactions anonymously, sort of figuring out which ones are just pure piracy sites. And then we take that list and once a month, we send to essentially the internet crimes division of, of the United States and say, Here is a list of the, the sites that we know are illegal, please take action. And they've been known to that. We it's, it's hard to keep track of like if they do anything, but they are open to us sending a file and we give it in a format so they can integrate it into their system very easily. So we sort of are pushing to do things like that, because that'll have more of an impact if we can just take down a whole site.

Alex Ferrari 39:03
Well, of course, because it takes out 10s of 1000s, if not more films that have been put up there. It's it's fascinating. And so, so copyrights lab calm. What's the process? What does filmmakers have to do to use your service and how does it work?

Evan Zeisel 39:19
So it's as simple as we possibly could make it. So yeah, copyright slap.com. And you just go and you register as a user. And then once you've registered, you can initiate a new project, or start a new project project essentially, is your film or we're expanding into books, because online literary piracy is a big thing. Yeah, we're slowly sort of expanding as much as we can to protect different copyright holders. So you register your project and you essentially, we asked you for the specific information needed to fill out a DMCA violation form. As you know the title of the film when it was published the original location of where the film can be found via the film's website. Or the Amazon Prime link or something like that. And then you submit that it saves and you started this new project. And then we run in 30 day cycles, they can click and activate the project. Our normal 30 day cycle is $20, for unlimited number of takedowns. To put that in perspective, one of the reasons I, when I was starting out didn't go to a site like this is, it was essentially our competitors charge, just under $200, I believe it's $199 per single takedown of Jesus Christ. Yeah, there are some that are a little bit less expensive. But then you have to enter all of the information that we asked for once every time and you have to do like jump through a number of hoops. So our goal is like, make it as simple as possible. So for us, it's $20. And then whatever you find online as a URL, that's an infringement, you can just copy and paste that into a forum we have, you hit Enter, and we take care of everything. And then we also keep track of it. And essentially, we have a system where if there's a contact info directly for the website owner, they get a DMCA violation. Notice, if they don't comply, then we escalate it, or allow allow the user to escalate it. And that goes to the online service provider, the person hosting the website, totally sure. And one of our goals is if the website owner may ignore it, but the online service provider doesn't want illegal content on their their server. And there are certain laws that say, if you're aware that somebody is hosting illegal activity, you are not allowed to host them.

Alex Ferrari 41:41
Or you're gonna get your you're liable.

Evan Zeisel 41:46
And there's a so I'm going to add to it, there is a bill sort of coming out or up for discussion, an update to the Digital Millennium Copyright Act. So Senator Tom Tillis, from North Carolina had put forth at the beginning of this year, the end of last year, the digital Copyright Act of 2021. And that is aiming to update the DMCA so that these online service providers can't hide from when they know there's illegal activity, that the loopholes that a lot of places get away with, because the copyright DMCA was written in 1998. Sort of closing those. So it's not as easy for them to hide without it being illegal immediately. And yeah, so we sent Yeah, so we send to the the website, owners, then we send to the the online service providers, sometimes there are multiple. And if so, if there's sort of two levels there, the website owner, sometimes they reply back, and they're like, we took care of it, it's gone. Stop bugging us. And then if they don't, sometimes the service providers go well, we've removed that account. And so then that actually ends up taking down the website, or taking down the the page at least, but not even the website doing it just these the online service providers like we're going to, we're going to remove this entire website if you don't comply with this. So then they comply. And one of the features that we are in the works of adding right now. So this will be dated, hopefully in within the next couple to a few weeks is the ability for if the online service providers don't respond and help get it taken down, that users will be able to send every 30 days violation notices to everybody associated with the website. And the goal of that one is if every 30 if we can be annoying enough that they get enough notices saying they're in violation that they will just take it down to the day. They don't have to deal with the users.

Alex Ferrari 44:02
Interesting. Well, you're you are you are the Batman of Copland. Oh man, I am a you are

Evan Zeisel 44:08
vicious. It makes me angry I'm and the more ways you can we can you know, go and help get them taken down. I just I you know, it's it's when when you see how it impacts your film, right? I mean, these indie when a lot of these anything, straight to straight to video on demand. And it's like you put your sweat and blood into this, and this is your passion and you care so much. And then somebody is going to come and steal it and then they get it for free. And you already are making it free for people like come on. It's enough.

Alex Ferrari 44:41
It's no

Evan Zeisel 44:42
Yeah, well, and they don't need to make their billions of dollars. You just need to be able to make, you know, make your money back and make sure you've paid all of your cast and crew and that they've been happy and that maybe you make up potentially. I mean, fingers crossed. This is not the thing that always happens. Fingers crossed. You make a profit So that you could then put that towards the next film.

Alex Ferrari 45:02
Stop it. Stop. No, you're you're talking. You're talking about crazy talk. It's crazy talk. Crazy Talk. The same book, Ferrari.

Now, is there a you mentioned that might be? Because I was referencing it for commentary? Yes, exactly. Wow. Wow. Let's all sing the Happy Birthday song.

Evan Zeisel 45:29
So it's now legal though that's now legal. Is it legal? Oh, yeah. A couple years ago, it turned out that they, the author of it had released it publicly, like hundreds of like 100 years ago, and they were illegally collecting copyright for it.

Alex Ferrari 45:46
Oh, wow. So now you can use it. Happy Birthday again.

Evan Zeisel 45:49
You can sing Happy Birthday without owing anybody money.

Alex Ferrari 45:52
Jesus Christ. Now, you said earlier, off air that you have a promo code for any indie film hustle tribe members, if they want to get their film. You know, work copyrights use copyright slap to help protect their films online.

Evan Zeisel 46:09
Yeah. So as I said, we we make a very inexpensive, so it's $20 a month, but we created a special indie film, hustle, promo code. So I'm going to tell you that code should be pretty easy for everybody. It is indie film, hustle, all one word, all lowercase. Yeah, that is the promo code. And that's entered when they activate a project. And that will give them three months at 50% of the actual, so $10 a month for three months, and then use three months, you could use it one month, then and you know, stop. And truthfully, if you if you use it for even a single day, you can you can enter and send DMCA violation notices to every single person infringing on your, your site, or your content in that day, because there's no limit, and it's no extra cost, you know, per one we have, we have a number of users who they use it every three months, they sign in for one month, they spend a few days and they enter every single illegal thing and they update, you know, things that haven't been complied with, they escalate. And then they you know, they stopped using it for a couple months, and then come back, you know, three months later and say, Okay, can you use it again? And is another 20 bucks? Let's rock and roll? Yeah. Um, yeah. And it has had an impact with my films in getting them off of streaming sites. And it's, you know, I think it also it depends on the genre of film, and, and also the length of time it's been online, you know, the longer it's been online, if you've been able to squash these sites from adding the content and they've taken it down, then they're less likely to put it back up. But if it's, you know, if it's newer, and they've been there for the last number of years, you know, it's probably already been up and people keep adding it. One thing we have seen is because of the pandemic, and people are at home more know what to say, it's not just, it's not just the action or horror films that are gaining the content, it is. It's sort of everything, everything is up in getting pirated. When we had one person who it was, yeah, a documentary, and they were like, We are seeing so much piracy. I mean, you know, I won't toot our own horn, but it was, you know, we'd love your site, because we can put in so many, you know, takedowns every single day, but like, Is this normal to have this much piracy? And unfortunately, because of the pandemic and sort of the switch over to to people watching a lot, you know, at home. It's up so much. It's I mean, it's also it's also up more on the, on the Amazon Prime's on the to be TVs as well, which is good for filmmakers. It's just frustrating because it's like, Just give me one penny, just give me one penny for every hour you watch. And it'll help

Alex Ferrari 49:04
which is essentially what it which is essentially what amazon prime is paying you for your film on Amazon Prime anymore. And that's a whole other conversation. But there's a lot of there's a lot of ways you can still make money with with your film, especially a VOD is the future. I think that is where a lot of money is being made. Right now. It's the strongest sector for independent filmmakers doing or trying to make money in VOD, because s VOD. If you can get a deal. Great. But that's rare. T VOD is dead. It's essentially almost dead. xtiva. Exactly. transactional like paying 299 I always tell people like t VOD is just a holdover from the blockbuster video store days that's all it is. It's just you're holding it over it's an older concept. And I don't know how you know how do you have any numbers on how these these Disney because I know Disney is like releasing the premium for like 20 bucks a pop or something like that. Like They're going to do that with black widow, like black widow, I think might actually get some money. Like a good amount of people might might pay to see Black Widow cuz it's a Marvel movie. So it's, it's the first real test, because it did it with, you know a couple of Wonder Woman 1984 but that wasn't a paid 1000 paid no, no, that was free. Yeah, that was free. No, I'm talking about like paying 20 bones upfront right away, and the only place you can get it is by paying the 20 bucks for that 30 year 60 day window. I think the Marvel movie will pro and we're so hot like, we're hungry for Marvel.

Evan Zeisel 50:34
I think all the people with their home theaters in there, I do think it's I do think that will be more popular once the once we get over this hurdle of the pandemic where you can actually watch things as groups. You know, like, I'm gonna pay $40. But we got, you know, seven friends over and we're chilling. That works a lot easier than I'm gonna pay $40 and it's me by myself or like, you know, me my significant other, right? It's a little bit harder. Yeah, I mean, I think I don't have any specific numbers. But I know for the HBO Max is they've been pretty happy on their individual releases because it gets people to join the subscription. And usually it's, it's all about getting people to join because maybe their retention rate is 40%. But they got support more than they normally would have. You know,

Alex Ferrari 51:24
know what HBO max with HBO Max is done, man is is is I mean, it's pissed off a lot of filmmakers a lot of big time filmmakers and actors and stuff because they're not getting their normal paydays. But I off. I've got off record on but I can't say who, but the payment that I've heard from people on the inside of these actors, because they all get bonuses based on box office, when that was taken off to like, Look, we're just gonna give you x dollar to just be happy. You could put that

Evan Zeisel 52:00
well. Well, I mean, so yeah, there's, well, there's a number of things. I'm pretty active in the sag after the film and TV radio union. And one of the big gains that they gained in their last TV theatrical negotiations, was they had the foresight to say, Okay, yeah, we're, we're cool with, you know, theatrical, and we and releases, and we, you know, that's important. But we want to talk about streaming and online usage. And that was their big focus, and I think it is going to is paying off a lot better, because that was their shift in, okay, we got to make sure that actors are covered here. And that was before the pandemic. And it was just, you know, that's the trend that things are going I think, I think the movies that will be big for, you know, the releases directly online, like the Black Widow are going to be the same movies that will do well in theaters that you know, you want to see with a, you know, a big screen and surround sound that I mean, I went, I saw, I remember seeing Captain Marvel in the theaters. And in the last 10 minutes, somebody let their kid run up and down the aisles, screaming and I was like, Are you kidding me? Like, I'm here is my movie experience.

Alex Ferrari 53:16
And I paid I paid good money to be here. Oh, no, don't even get me started.

Evan Zeisel 53:19
I mean, I'm like an Alamo Drafthouse. This is not an ad for Alamo Drafthouse. I have no association with them. But the fact of the day at the beginning are like, if you answer a cell phone call, we will kick you out. If you open your cell phone, and we see the screen on, we'll give you a warning, and then we'll kick you out and you don't get your money back. I'm like, Yes. Because it's like, I'm paid pay to be here. And I think, you know, it's it's changing the types of movies do you need to see, you know, a comedy, you know, big screen. But like, you know, end game? Ah,

Alex Ferrari 53:52
I mean, can you Oh, God,

Evan Zeisel 53:54
like avatar back in the, you know, back in the day when that came out? Like I saw avatar in 3d twice just because oh, there's it's an experience. You know, it's a riot. Yeah, you

Alex Ferrari 54:03
can't get that at home. No matter how insane I mean, unless you have literally an IMAX at your house. It really is not. Yeah, I

Evan Zeisel 54:10
mean, I I'm not gonna lie. I've got a I've got a projector. And it's, it's probably set up for a 15 foot diagonal screen. And I've got 5.1 surround sound Well, 5.0 because I removed my subwoofer because of neighbors. You know, I've got like, it's, you know, if I'm watching a movie, I make my own popcorn. We can you know, we can we can chill. There's nobody screaming and it compared to some of the smaller theaters in New York, actually, the screen size might be comparable

Alex Ferrari 54:43
compared and the sound experience might be comparable. Look at the end of the day. I don't think theatrical is ever going to go away completely. I think they'll always go somewhere. Just like like Broadway. Still Broadway. People still pay X amount of money, but I think it's because the price of those tickets are going to go up. It's going to be much more of an experience the days of going to go see You know, a comedy of like Dumb and Dumber at the theater and spending 25 bucks to go see a comedy or even a drama at the theater. Unless you're hardcore cinephile. Most people know what I'm good. I'm good at home.

Evan Zeisel 55:15
Unless the theater industry pivots, if they pivot and everything becomes like the Alamo Drafthouse, how Alamo Drafthouse where there's you know, a restaurant link to it or a bar, you can bring your food and you can bring your drinks and they make money off of the food sales like they do now, except for the you know, the theaters that make money off their food now it's popcorn and candy that's not necessarily for everybody and way overpriced, but if it's reasonably priced, and they're making their money, because people want to come and they want the experience, it's that's a way to keep it going.

Alex Ferrari 55:47
It's gonna keep going. It's gonna keep going anyway, we have veered off the copyright path a bit. It's just now to film geeks talking about the business but anyway, Evan, man, thank you so much for you know, being that night Avenger for copyrights you are, you are the Dark Knight. I appreciate what you're doing man and helping filmmakers out when I when you reached out to me a while ago now. We've been trying to do this interview for a minute. But But when I saw it, I was like, Man, this is so desperately needed. And I want to get the word out on this. So thank you so much for what you do, brother and keep up the good fight my friend.

Evan Zeisel 56:22
Now keep and keep making films. anybody listening? Keep making films. Don't let him keep you down.

Alex Ferrari 56:27
Thanks, man. Thank you

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BPS 386: Lighting the Biggest Films of All-Time with Dean Cundey A.S.C

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Alex Ferrari 0:16
I'd like to welcome to the show Dean Cundey. How you doing Dean?

Dean Cundey 0:19
Very good. How are you?

Alex Ferrari 0:22
I'm doing very good. I want to thank you so much for coming on the show. I've, I mean, you. I'm sure you hear this all the time, but you shot my childhood?

Dean Cundey 0:35
Well, yes, you know, what, it's, it's a intriguing, oh, it's off, go to a convention, or I'll meet people and they'll say, Oh, you know, I, it was the first film my father, let me watch or whatever, for Jurassic Park, for instance. Sure. And, you know, it, it kind of puts in perspective, the fact that, that I'm old, and the end, because a lot of the people who say they loved the film, say, you know, was from their childhood or something. And, and I, you know, it wasn't from my childhood, I was, I was older, by the time I was shooting those things. So right, but I'm glad glad to see that the the audience has, I don't know, spread to like three generations. So, you know, to know that I've touched in some way that many people is is very satisfying.

Alex Ferrari 1:43
Yeah, absolutely. And one film that that I'm sure you don't get talked about a lot, but it's one of I think the first time I ever saw your work was because when it when it came out, I saw it, which was a little film called DC cab. Back in the day, the the Mr. T movie, The Joe Schumacher film, I adore that film.

Dean Cundey 2:06
No one I haven't seen it in, in so long. And it was was a lot of fun working on it, because it was an interesting ensemble cast. Besides your tea, you know, there was there was Bill Maher, you know, various people. So Mara has left acting, and now is doing a major TV news show where he does a lot of acting.

Alex Ferrari 2:36
There's that. So can you tell the audience? How do you got into the business?

Dean Cundey 2:43
Well, I wanted to be in the business since I was like 10 years old. And I was fascinated by movies, fascinated by how they could take you on these journeys to places you can't go in real life, you know, but it wasn't just about stories. It wasn't just about being a fan. It was about these, the people who were making these films that would fool us that made us think we were on this journey make make us think we were visiting that place or that time. And I was I was intrigued by the fact that there were people with these skills and this artistry that that could do that. And I want to educate I was interested in magic. I used to do magic shows for kids birthday parties, and like all my relatives and friends. And and I think what intrigued me about magic was fooling people into thinking something's happening that isn't really it. And I was privileged to be behind the scenes because I was the magician. And I think I associated that kind of magic with the magic of film, The Magicians of film who were doing, you know, just regular sort of mechanical things. But when it ended up on the screen, it was a whole experience for the viewer. And I was fascinated by that aspect of the magic and the storytelling. So I I went to film school. I was fascinated all through high school. So I decided to go to film school, UCLA. And then when I graduated, I was I guess very fortunate. Because I know a lot of my friends who graduated then were scrounging and looking for work. And one of my friends at UCLA had convinced Roger Corman, the Paramus low budget filmmaker to let them Do a motorcycle gang movie. And Bruce well, who was the director, he had. He had the wisdom and the and all that to invite all of his filmmaking fellow students that he could get on the film into working on it. And one of the last jobs that was left because I was interested in cinematography, but one of the last jobs left was makeup. And I had done some makeup on a couple of their student films, which is why they may have taught me. So as a result, if I was doing makeup on the naked angels. And then after that film wrapped, Roger Corman called me up and said, he wanted me to do makeup on a film, he was directing. And I thought, wow, this is pretty cool, you get out of film school, and you immediately start working in movies. But after that film, it stopped. I faced the reality of having to get another job. And so I, I just began taking any job I could get, I did some special effects. I did some second camera operating, I did, you know, just a whole variety of things that were all all about. making contact with people and getting experience and establishing a reputation of some kind. So I, I was lucky. At first, it was very intermittent work, but I, I didn't have to go and get a job as a waiter or something like that. Because I've seen people who get diverted. You know, I know young lady who is a brilliant makeup artist who, who had to get another job because, you know, she was missing a period of time of work. And now she's been diverted down this way of working like regular people do.

I didn't want to do that. I wanted to stick it out and try to stay in the film business. And, and fortunately, I was able to scrounge enough work to get buy in, over a period of time it grew and grew. And then suddenly, I had a bunch of work.

Alex Ferrari 7:47
That that's the way Yeah, it's a normal, you just don't walk out of film school, and they just hand you jobs. Yeah. Even even in today's world, let alone back then as well. Well, you know,

Dean Cundey 7:58
and, and that's, that's one of those things that with real world people, you know, they, there's, there's not a lot of people who understand that they get out of school, and they. And they just want a job. So they go get one and they're happy. Others who are studying law and accounting, and they can do entry level jobs. Excuse me, they can do entry level jobs of just pushing paper and filing things and in their, their chosen field, accounting or law or whatever. And as a result, they can sort of work their way up a ladder, and film his film is very unusual, from that standpoint, that you never know where your next job is coming from, no matter what, what level you climbed to, you know, and same with everybody in the business. I mean, famous actors, you know, who don't know what their next film is going to be. Because even though they may have offers, who knows if the film is going to fall through, and they're not going to get paid their $20 million. So you're right. It's an unusual business

Alex Ferrari 9:21
very much. So. Now, you worked with john Carpenter on probably, I think five films. And the first one that you worked with him on which was Halloween. What did you think of the fluid prowling camera or the or as we like we call it now the steady cam. You were one of the first to really use it, especially in the way you and john envisioned using it. What was that like?

Dean Cundey 9:47
Well, I'll tell you, it was very, very intriguing, rewarding. The steady cam had sort of just been invented, right? And it was being used as, as another camera to shoot a shot of, you know, walking through a crowd or something like that. But nobody had seen it as a, an entire technique. And john and i had decided that it could become a character, it could become the eyes of the audience. creeping through this world, it could be the eyes of Michael Myers, it could be us watching Michael Myers, and moving, giving the audience more of an immersion into the story, and the movie. And then previously, you know, yeah, they've been using handheld cameras, and you put the camera on your shoulder, but as you walk, the camera moves with your body. And it it, to me, it's always sort of distracting because that's not how we see the world in real life, how our eye and our brain compensates for all of this body movement, and our impression is smooth and, you know, continuous movement through life. I like to point out the fact that our life is one long steady cam shot very much with no cuts, with the exception of when we go to sleep. But it so john, I thought what a What an interesting tool because it was not handheld, it did not call attention to the camera. It was smooth. And you really, as an audience member felt that you were, you know, a participant in the in the scene or the story.

Alex Ferrari 11:49
And it was very eerie. It was just kind of this eeriness because it's something you hadn't seen before. I think I think rocky had used it. And then obviously Stanley used it as Mr. Kubrick used it in the shining, to great avail, as well, but you were the first to kind of make it a character which was, again, very off putting, especially with his John's music.

Dean Cundey 12:10
Oh, yeah, no, it was, you know, the combination of the music, the camera, the moving the story, the you know, the lurking Michael Myers who never spoke. You didn't see him as, as a person that was a force. And so. And I think all of that newness was one of the reasons that the first week it came out, it was not like, popular because they didn't have the huge amount of publicity, they can invest in a film now. It just sort of came out in the first week there were people who came and, but not very many, and everyone thought, Well, I guess the film is not a success. But the second week, more people came third week more people and kept doubling. And, and I think that was the proof that the the audience appreciated all of this new creepiness that we were able to do with the steady cam. And you know, John's music, you know, it's off putting five four meter instead of what you were used to hearing and music. And, you know, it was a combination of all the right things at the right place at the right time.

Alex Ferrari 13:41
Now, what were some of your biggest challenges or unexpected surprises when you were filming? films like The thing and Escape from New York?

Dean Cundey 13:52
Well, I I always look at Escape from New York is one of one of my most intriguing and interesting projects because it was it was it was a world that didn't exist, you know, New York is a prison and it had its own character, you know, that shabbiness the desolate, you know, feeling and the fact that the red light things with fires instead of electric lights. So it was a creating of an entire world that at the same time was feasible. It was not even though it was in the future. It could be Now it could be some parts of a town, you know, so it was identifiable in that way for an audience. And yet, it was completely, you know, bizarre world. So I think that was a lot of the interest They'll appeal to it for me, creating that dystopian world.

Alex Ferrari 15:06
Now, when you worked on what what I mean, when you've worked on Back to the Future, how did you pivot your, your, your technique, your working style when it came to, you know, visual effects, because visual effects had just started to really come into their own. And I mean, obviously the Star Wars films and, and other things like that, but Back to the Future had a good amount of visual effects. How did you approach that was that was that kind of your first big visual effects, heavy film, or was there one prior to that?

Dean Cundey 15:40
Well, visual effects were creeping in. And early on, we were lucky to do one, to have the experience of creating some kind of illusion. And then, over a period of time, they became more and more important till now the effects drives a movie all these superhero movies and stuff. But I didn't know I think that was one of the things I always felt was that I didn't want to get typed into a particular kind of movie. I didn't want to become the adventure the the romantic comedy guys, or whatever. So I deliberately would take different kinds of films, even though I was offered a better job on another horror film, I would, I would look for something different, so that I could learn, learn and experience different techniques of storytelling. So that I wouldn't be doing the same thing over and over again, darkness that is horrifying, or whatever. And so I, I've always looked for different things. And and I've always enjoyed, as I say, the magic, the creating of different worlds and stories and stuff. And, and so I've always been drawn to different kinds of films that you know, that that had interesting. potential new techniques, new visual effects, techniques, new storytelling techniques. And all of that is, it's, I think, what keeps one alive and fresh in the business as opposed to, you know, I, I know, friends who have done, oh, seven or eight years of the same TV show. And they, and they say, you know, it was it was great at first. And then and then it became the same thing over and over, but they kept offering me more money or something. And so I caved into it as a job. And I, I've always hated to be get into that position where you're doing it just as a job it has to be creatively involving.

Alex Ferrari 18:16
Now what you you had a very unique experience with Back to the Future because you got to do something that a lot of cinematographers would love to be able to do, which is sometimes go back six weeks and reshoot things, and maybe shoot things differently than you might have shot the first time. Because it's, you know, obviously the lore is not the Lord but the facts are that they shot six weeks of back the future with Eric Stoltz in the in the in the starring role, and then Robert and Steven and everyone pulled back and said, No, I think we need Michael J. Fox. So you had to go back and shoot a lot of those scenes again, did you change some of your lighting techniques or lighting style? Did you like, take that opportunity? How, what was that? First of all, when they said that to you? What did you say?

Dean Cundey 19:00
Well, you know, sometimes we'll go back and reshoot a scene chart on some movie for a particular reason. A director didn't like the performance, the special effects didn't work. It they, they changed the location, it's no longer a factory it now it's so young, you know, somebody's bedroom or whatever. So in those cases, you you do something different. But when we we looked at the first six weeks of Back to the Future, and the opportunity was there to reshoot. did much of it is I wanted, I said to Steven, whoa, what do you think? And he came to me and he said, Listen, I love the way it is and It looks don't change anything, do it exactly the same way. And we'll just improve certain aspects. So I, I was very flattered by that. And so very often we would look at a little clip, we would have these pieces of film that would be three or four frames, and a little viewer, and we could put the film in there and look at it and and then say, Yes, okay, we had a light back there. Put that over there, you know, and, and we would recreate it, you know, the same way because apparently, Steven and Bob and everybody loved it.

Alex Ferrari 20:45
That's awesome. Now I have to ask you, the the fire, the fire, the tire fire marks that are left by the DeLorean. That was practically shot and composited afterwards, correct?

Dean Cundey 21:00
Yeah, in some cases, practically shot right at the location, the, the shopping mall, the street in eduniversal, when, when the when doc is jumping around, and he's returning to the. And I think that one of the things that really, you know, those of us in the business we can look at and say, Oh, look at that they composite at the fire in there. It's not very good, or Oh, they did a great job, whatever. But what one of the things I think is anytime you can do it, practically, there's a certain feeling that the audience will have that they're seeing it actually happen, no matter how good the CG animation or whatever. And in the case of the firecracker, they had built a special device was a dolly with two nozzles spaced apart the distance of the tires, and a big tank of flammable fuel. And they would push it along, and it would lay down this these streaks of flammable liquid. And then they would pull the card out of frame light to fire and it would burn and it was bad. And it and it was it was awesome to watch. But also, we knew that it was going to look like what it was supposed to be burning fire tracks so so sometimes you don't want to do it by the so called easy way. You know, there's turning it over to some a effects guy who will work on a computer. Sometimes you want to do it as practically as you can and and devise a way to do it. And it was an ingenious solution.

Alex Ferrari 23:08
Did you speed it up in the camera?

Dean Cundey 23:11
No, we we shot it regular speed so that it looked? You know, real so the flame movement was?

Alex Ferrari 23:19
Yeah. I didn't think about I was only thinking about the really I didn't even think about the flame movement. You're absolutely right. Now, another film that you did, Who Framed Roger Rabbit? Technically, must have been enormous because no one had ever done anything like that before. And not that way, at least not with that many characters and things before. How did you light for a cartoon that was just in the frame?

Dean Cundey 23:52
Well, we were concerned at first because it was cel animation that was painted on the back. So it's flat characters. And nobody had done three dimensional lighting on flat characters before that had always been there. If you look at Disney films, there's a suggestion of shadows in the paint. But it always looks flat. And for that reason, the lighting has to be very flat and even. And the camera work has to be wide and stationary. You're not in those days, you weren't able to pan and follow a composite character. And so when we were given those rules, we said whoa, those are the rules we're going to break. And we we devised ways and ILM, Ken Ralston was was great in coming up with a technique where they could take the flat enemy And then add highlights and shadows that matched the lighting. So I was not restricted to flat lighting, but could do it just in a way that looked, you know, normal, so to speak. And it it made it much easier to to create this world and then not knowing that they were going to add these characters and so that they, they would blend in and it it worked very well. One of my favorite projects ever.

Alex Ferrari 25:35
Yeah, I wish they would have made the sequel. wish they would have made this.

Dean Cundey 25:40
You know, they had tried the ideas for for the sequel, but they could never get everyone to, to agree. Unfortunately.

Alex Ferrari 25:51
Yeah, that was a I mean, for everyone listening, if you haven't seen Roger Rabbit, you have to watch it because it's, it's unheard of. I mean, Disney Warner Brothers and a million other companies gave license to their best characters all for one movie. And that's just Yeah, it's a miracle that even came that even happened?

Dean Cundey 26:08
Well, that famous standing shot where they all burst in from Toontown into the factory. You look there, and there's almost any character that's ever been in an animated cartoon or world with the exception of one character, Coco, pop by you, right?

Alex Ferrari 26:31
I wasn't in that she,

Dean Cundey 26:35
what's her name? Fleischer. Anyway, she wouldn't allow Popeye to be used in this movie with all these other people. And as a result, everybody else is famous, and Maurice Popeye, you know, kind of an oversight in my estimation. Absolutely.

Alex Ferrari 26:54
Now, when you when you approach working with a director, what is what is how do you approach pre production with a director? And how should a cinematographer approach pre production with the director in your opinion? Well,

Dean Cundey 27:13
I think it all starts with, of course, reading the script, visualizing in my mind, which is separate from anybody else at that point. visualizing what that story looks like, a location can be described on the other page, but may not at all be where you're actually going to shoot it, or what the production designer comes up with, or how the director visualizes it. So I know that early on in my career, when I was doing these low budget shows, I would take the script and I would, you know, make notes on it. And I and the opposite the facing page, the back of the previous page, which is all blank, I would go a little sketches of how the camera could move or where the light might come from or something. And then I would be discouraged. Because as we would then begin pre production we would find out that we were being driven to look at the location that was a factory. And I'm going to say well, that's that's odd here in this script, it says restaurant and I had seen it in the kitchen. Oh, no, no, no, they couldn't get the restaurant but also they thought it would be scarier in the factory and oh, okay, so all my thought process and work and lead was all for not so I began to less and less make notes beforehand and learn to absorb you go to the director and say how do you see this scene or this whole movie? Is it bright and cheery is a dark and gloomy is it whatever. And then we would go to locations and and as we found out which location we were actually going to shoot in then I could start to visualize the camera and lighting and all that kind of stuff. So it's it was an evolving process. And it still is I still I like to give the production designer and freedom to create, you know, and not go and say make sure that this place has plenty of windows for lighting. Right. So now you're imposing something on his creativity. So I A lot of times, I will. I will wait to see what's happening. Look at the production designers plans. Then on bigger shows they'll build a model of the set You know, out of cardboard, but just so you can see the space and so forth. And, and I'd look at that and say, you know, it'd be good as we could put one more window over here, because then that would light it for because the scene is that he goes over to the safe and opens it up, and we can light. Okay, that's a good idea. So you hope that that everybody will respond to your wishes to the same way that I would respond to everybody else's desires and creative instinct.

Alex Ferrari 30:41
Now you were able to shoot two films with Mr. Steven Spielberg. The first one, still one of my favorite films of the 90s. Again, one of those films I grew up with, and absolutely adored a hook that came out, it was so beautiful, you know, you go into the world of hook and you just are lost in this rabbit hole that you kind of go down? How did you? First of all know, that was Alice in Wonderland, though? I know. I know. I know, I know. I know, I'm mixing I'm mixing my my

Dean Cundey 31:22
metaphors. Yes.

Alex Ferrari 31:24
But how did you approach lighting, such a massive set? Because it was like, I remember seeing the behind the scenes. And I talked to Jim Hart, who's been on the show, and everybody was visiting that set. It was like what it was the place to visit. It was like the tourist attraction of Hollywood. At the time, everybody wanted to see this massive set, how did you approach these large wide shot, you know, action sequences with that massive set?

Dean Cundey 31:52
Well, you know what, it was one of those things because I had people come to this Ted dp who looked at and said, Oh, my gosh, you would have no idea how to light this. I'm only the data. But I didn't want I didn't want anyone to know that. Because you know, you it's like painting, you know, painting with light is the cliche metaphor. And so you say, Well, okay, here's the big giant set with the, the pirate ship and the towel and everything. How would I light it? And you don't look at it from an overall standpoint, you say, Well, okay, so overall, like to, from the overhead, but that surface back there looks really interesting work. And I put a light out of frame that will light that all those windows are really interesting. So it's a bit some pieces, your bits and pieces, and I would go and look at the set. And make note, you know, before it was finished, so that when it came time to rig the lighting, you know, there was at least some kind of a plan. But and, and a lot of it was stylistic from the standpoint of what Stephen wanted. Originally, Neverland and the island was supposed to be shot. There. We're thinking in the Caribbean somewhere. Real Island, or maybe Hawaii. But then Stephen started to think no, the film really could be more theatrical. It shouldn't look too real. If it looks real, it's going to take away from the imagination. So he opted to do everything on sets that were constructed. Some of them at MGM or Sony, some universal. And the, the thing that came out of that was how to, you know, give us a sense of reality, but also a little bit of a theatrical feeling, and then met imagination. And so he and I began looking at various movies that were jungles that were lit locations that were artificial. And as we looked, there were particular ones. I think it was Tarzan, the early version of version one where it was obvious that there was lip and he said notice how it's all hot backlight just hitting the leaves, but the front is always no matter which way you look, the front is always pleasant. So maybe we can do something I said, Yes, perfect. So that's what we did, we would, you know, create over expose the light so that it didn't look to control on the on the jungle, but then properly light are our heroes, and it gave that theatrical sort of feeling to that.

Alex Ferrari 35:31
Now I have to ask you, what is it like collaborating with Steven Spielberg as a director and director of photography, because I know you'd worked with him on on other projects that he'd produced, like Back to the Future and so on. But this was your first time working with him in that creative relationship? What was that like?

Dean Cundey 35:50
Well, I know it was appreciated, Steven from the first things we saw jaws and so forth, the fact that he was a great and still is a great visual storyteller, he knows how to, to use the camera, but also stage actors stage action, so that it tells you exactly what you want to know, or need to feel at any particular moment in the film. So I had always appreciated that about him, and was just delighted when I had the opportunity to work with him and experience firsthand his his amazing talent for, for doing that visual storytelling. And so in, in hook I, because I think that was always my approach, even from low budget days, I would try to talk directors into some kind of interesting angle that would combine elements of action or whatever. And it was frustrating, because many of them thought of, of the camera as a device for recording actors talking, and then the exposure. And, and it was good, because of that frustration that I you know, I was delighted when I had a chance to work with, with Steven and, and had a chance to work with Steven then the experience his creativity, but also realized that I was encouraged that add to a suggestion, an embellishment, you know, a little different something. And so I very much appreciated that opportunity to work with him, and was delighted when I was invited to do Jurassic Park, which is one of the one of the, you know, his most successful movies, but also one of the most visually stimulating, I think,

Alex Ferrari 38:16
yeah, and it wasn't without question I was going to get to next was going to be Jurassic Park. I mean, there's, you know, the story goes that Phil Tippett was going to do stop motion originally for the dinosaurs. And they had gone down that path quite a bit until ILM, some ruffians over and ILM said, Hey, wait a minute, we could do something. And they showed it. And then Stephen said, we're, we're gonna go this way, when he had that comic, because this is such a pivotal moment in film history. This is the first time a digital character is, is inserted into a film in a massive way. Not one little character like they did in young Sherlock Holmes, I remember very realistic

Dean Cundey 38:59
way. Yeah, it was the challenge, obviously, really, ashore, all of our images of, of dinosaurs are, you know, skeletons in museums and artists. Right. So the fact that we were going to try to create these dinosaurs that that that had a realistic look, that you could believe they were actually existing in the world of the characters. So that was, that was a great deal of challenge but satisfaction. And, and it was, was fascinating because I had started on their film, prepping, when when I was going to be the stop motion, right? And then at a meeting right in the beginning, and then prep, Dennis mirror and from ILM came to the meeting and said, you know, we think we can create these creatures in the computer. And Steven said, fabulous slavery, show me Show me what you got. And they said, Well, we don't have anything yet. But we're working on it. I'll be right back. And he came back a week later, and said, Well, here's what we have, and showed the famous walking T rex skeleton. That was very convincing, because it has a sense of weight, you know, because of Phil Tippett's great animation, the tail movement, the way their head, barbed, all of that was was something that was a result of the work you could do on the computer, you want to stop motion, you have to photograph it. And then you look at the film and say, Oh, the head didn't Bob right? Or look jerky, or turn too quickly, or it doesn't look like it has weight. And, you know, with a computer, you can do the animation and then look at it immediately and say, Oh, yeah, the head movement is too fast. And you can go back and slow it down. And then you can face the way the tail is moving. And then the way the body moves up and down, and you know, and it's a process of being able to develop and refine the animation as it's being done. And it's, it's been one of the greatest sort of unseen aspects of computer animation is, you know, as an audience, you see it when it's finished. But when you are, you know, making it you look at the shots and scenes and say, Oh, yeah, that works. Oh, that doesn't. And, and you can fix

Alex Ferrari 41:57
it. How did you how did Were you a part of lighting it digitally, because that was the first time you were there was even digital lighting, like when they were lighting. So because the T rex has to match your lighting on set and so on.

Dean Cundey 42:10
Right. lighting in the computer is a completely different technology technique. We deal with physical lights that produce a certain amount of light, and then certain spread and distance and, and the they can create light that doesn't doesn't obey the rules of physics. So what what I did was, any time there's going to be a computer animated dinosaur, we took one of the animatronic ones, one of the puppets, and put it in that place, and I would light it. And then they would replicate that look in the computer. So I was lighting the computer stuff practically on the set. And they were, you know, making that happen in the computer.

Alex Ferrari 43:13
were they using the reflector balls at that point yet, like that big ball that reflects all the lights so they can have kind of a reference of where the lights are coming from, at that point or not yet.

Dean Cundey 43:24
It was sort of being developed at the time. And, you know, when they first brought it out, I thought What's this all about? And then it became evident? Yo, yes, I see. They're using a way to capture the information about where the lights are coming from and so forth, not just the intensity and they're not just painting with the, with the light, like you might do in Photoshop or something. They were in fact, finding where to put their lights, even though their digital lights and don't exist, finding ways to replicate what we were doing.

Alex Ferrari 44:12
Now, you also shot a film called Apollo 13, which is another one of my favorites Ron Howard's masterpiece film, some very interesting cinematography techniques in that film because you guys were wanting to get weightlessness in a way that no one had ever shot it before. And from what I seen and unseen behind the scenes, there was something called the vomit comet, where they would take the the actors they built a set on on inside of an aeroplane that will go up and down. And that little moment when they would drop, you would have like 45 seconds or a minute or something like that of weightlessness where you

Dean Cundey 44:48
wanted. 23 seconds.

Alex Ferrari 44:50
23 So were you were you on that vomit comet?

Dean Cundey 44:54
No sadly, I I went on another one later, yesterday. I've experienced weightlessness without spending a billion dollars Jeff Bezos has, yes. For his four minutes of weightless I've, I've made it for free, too. But but it was I, I look at Apollo 13 as an opportunity, because Ron Howard came to me and said, You know, I've never done special effects. So I'll be looking for guidance and stuff. And so we, we watched actual weightless footage that had been done in the early moon attempts. And instead, what is what are the characteristics that, that make it look real. And it was things like they, the capsule would always rotate in space, slowly, so that the sunlight wasn't always on one side, it would evenly heat and, and cool because the extremes from one side to the shadow side were extreme. And so there would be this capsule rotation. The there was the waitlist, the fact that our perception of people watching on TV, was the fact that the camera, we preserve video camera was really just floating itself. And there was a little movement in it. And so we look for those kinds of, of artifacts, you might say. And then I said, Well, how can I replicate that. So the capsule we had was stationary on a stage. So I devised this way with a moving light on the end of a crane arm, and it would move slowly around the capital, but we would always keep the light aimed into the window. We're using this rock and roll light. And in that way, the lighting inside the capsule was always sort of moving. And you know, it was a case of trying to coordinate that with with each setup so that it kind of matched. But it was a subtle, subtle way of saying this capsule was you know, somewhere else. And the same with, you know, various other things we we we created what we call teeter totters, that were a seat on this arm that would move just like a teeter tottering kids playground thing. And then I had them build the Capitol. So it could be rotated and hung in any position. So the bottom where the floor was on the bottom, then the floor would be on the top and then so what that did was it gave us a chance to move people on these teeter totters in in amongst the seats and they could you know rise up to the ceiling touch it and push themselves down and you know, subtle subtle things like that that you know we're not big story moments but they were just the ways the guys had to react and then we shot a lot of that then with the full figure weightless stuff that they shot going through the tunnel you know, various little things like that. And the the fact that the there's a sequence where they broadcast back to Earth all of the things that they're doing and the problems are confronting and on and that was a way of creating this full figured weightlessness and and artifacts and the moving light and all that just became secondary second nature to all of the story and the characters later in in a way that you know the audience believe they saw weightless all the time.

Alex Ferrari 49:40
Yeah, it was it was a wonderful trick like you said you were a magician and you Enron working together got that I didn't think I didn't know about the teeter totter that teeter totter it because he I just thought everything was shot in the vomit comment on like, My God, those poor guys

Dean Cundey 49:56
would have been very aptly named. For all of the crews reaction vomiting all the time.

Alex Ferrari 50:04
Now you you recently worked on a new show that's coming out in I guess I think it's coming out in December sometime, which is the book of Boba Fett. And I know you can you can't say anything about story of course but you got to shoot very quiet I know that everyone dies at the end I understand. But how did you approach lighting in the volume because that's such a new technology. I haven't had a chance to speak to anyone who's who's actually lit in that volume in where they shot Mandalorian and things how do you approach lighting in that world?

Dean Cundey 50:40
So Well, I'm going back Monday to the next season of the Mandalorian nice and and I guess I guess I'll find out how I did it. But it's it's interesting because the volume is this stage that has a giant die or Rama all around it have LED screen the giant TV screen that's 25 feet high by 775 feet across and it wraps around completely and so there it brings its own rules how close you can get to camera how you how you can move it No. So you have to learn those rules and then the lighting you know you're typically you're lighting a small area in the middle of the stage that is the set that is the the fire lit desert that they're sitting in and talking or the only the one desk inside the giant palace that surrounds you and it's on the screen so it it takes a it takes him real good thought and I was fortunate to have a crew that had been doing that for a little while who point out you know Hanson techniques and pre light things and but they were good because if you go into a situation like that the high tech you know you immediately started looking for how to use it but how to embellish it how to find a new technique you know and that was that was one of my great challenges was finding ways to use this technology and push it you know the next step or next quarter of a step because they're always baby steps and this kind of thing

Alex Ferrari 52:47
but so so you lighting basically the center of this of the scene but when you're so do you get your lighting from the actual volume itself the the environment like if there's a sunlight there is in the background in the in the volume there is light coming off there's that you get those reflections on the helmets and and things like that correct

Dean Cundey 53:09
exactly and then then you find ways to embellish that add a little more sunlight overall and on the particular this particular volume you can go up into the rafters the attic of the stage and add lights that will light down and you know you can put lights off to the side out of frame when the of the camera and use that to light the character so it's a very much this jigsaw puzzle of of every every shot is complicated by the the technology

Alex Ferrari 53:55
Did you enjoy shooting it? Did you enjoy shooting in the volume?

Dean Cundey 53:59
Yeah, absolutely and which is one of the reasons I'm going back is to you know experience and and follow along as they embellish and improve the system.

Alex Ferrari 54:14
Yeah cuz it's it's from from season one to Mandalorian to now season two and then now a book Ababa and now they're going into a third season I'm assuming that technology is getting better and better and they're learning new things because it's literally at the it's an infancy essentially.

Dean Cundey 54:31
It is you know, they they started realizing with the big LCD screens that they had been developing for like billboards and displays and rock and roll shows. That you know, there was a use in film. And you know, a lot of car driving sequences now are, are done that by putting a car on a trailer and driving through town. But by putting LED screens, even small portable ones around the stage where the car is and, and projecting or rear projecting the moving environment. So we're now taking it to the big giant leap quite literally into a full stage of that, and, and finding ways to do it and I, every time I come back I and I visited recently the, the guys are very excited, they come up and said, Look what what we can do now. You know, no demonstrate some new, amazing technique because their their world is all about, you know, using and embellishing and improving this, this technique of the volume, as it's called. So that there's always something new that can be done. So we're always challenged to learn what it is these guys are developing.

Alex Ferrari 56:15
Now, is there a piece of business advice that you wish that you would give up and coming cinematographers that you wish you would have heard early in your career?

Dean Cundey 56:28
Yes, take up the law.

Alex Ferrari 56:31
Interesting. Because

Dean Cundey 56:35
it's easier? It's I don't know, I don't know if it's easier. Yeah, you know, what I, the advice I give a lot of young filmmakers and film students and odd is that, that there's, there's kind of two layers of what we do. You know, people look at the cinematographer, the director of photography as a, as the person who uses all this technology to create visual imagery on the screen that moves an audience to emotional things and blah, blah, blah. But there's also the, the other side of it, which is the what would you call it the management running a crew? How do you get the best out of out of a crew? How do you involve them? How do you make them feel that they're contributing so that they don't just say, Oh, well, he didn't like that idea. So I'm, I'm just gonna sit here and wait until he tells me what to do. You know, what you want is people involved in the, in the process, so that they bring the best of their talents and skills to attend? You can I always say that, that one of the things that I tried to do is I listen to all of these comments, I'll solicit ideas from the crew members, and then I just steal the best ones. And then that way, you know, you can you can get credit for being brilliant, but no, of course, kidding. Maybe, that, you know, it's such a creative process, and there's so many skills, unique skills that don't exist in, in the real world of working in factories, and, and, and being an accountant and, or whatever. Very unique skills that the grips have in the lighting people have, and no special effects people have and all that are very unique to the film industry. And they are always taking ideas from the outside in adapting them to our very unique needs. So one of my bits of advices is to learn to learn to help the project by listening to all of the experts who have these skills, who have ideas, creative solutions, and present them in a way that they can they can become involved, you know, say you know what, what I was hoping to do is get the camera to do this. And the guy moves through this shadow, but I see that area where the light would be what should we do? And, you know, it starts somebody thinking well, I guess maybe we could hide it. Light, you know, or maybe about a few turns here, you know, and it becomes a process of finding the best solution to the storytelling, you know, it's always about the audience, you can't lose sight of that it can't be about, you know, I'm going to do the coolest thing ever that nobody has ever seen before, which might intrigue some of the crew around you. But is it the best thing for the story? We're telling the audience? Is it the best thing for the director? Is it going to inspire him to do something? Or will it restrict him from doing something or, you know, so it's, it's about soliciting contribution being a manager, of, of not just people, but ideas and inspiration and manage creativity, and, and all of that, and being able to

being able to interpret the story, interpret what the audience needs to see at any particular moment? And how do you give that to them? And, you know, a lot of times, the director becomes a great source of that. But I've also worked on shows where, you know, the director wants to dumb it down, because they understand it easier that way. And the challenge then becomes, how do you? How do you talk the director tend to do something that's better for him or her? How do you convince the actor by standing over here, you're not restricting his performance, you're giving his character, a certain, you know, whatever it's needed. So it's, it's, it's about? It's about learning how to coordinate so much of the stuff towards, you know, it's easy to look at cinematography, the way I heard a universal executive one day describing someone said, Whoa, what's the cinematographer? What's he do? And the executive said, Well, he's the guy who likes to set. Well, that's like, a fraction of it, because you have crew people who like to set. So many of the some of the gaffers I worked with them, in particular, on the Mandalorian are brilliant at lighting the set, I could just describe sort of what it should look like and walk away and come back. And that's what it'll look like. So it's, it's not just about blading, the set, or the guy who operates the camera, because we actually have camera operators. So it's not not about you know, any number of these technical things. It's, it's really about storytelling, and how do you capture the story on film, in the old days, data and video now, so that the audience can experience the story properly?

Alex Ferrari 1:03:33
That's an amazing answer to that question, sir. Thank you. And I just have a few questions. I asked all of my guests, what is the most fun you've ever had on set?

Dean Cundey 1:03:42
Oh, I try to have fun all the time. I try to keep it light, you know, if it's it sort of paraphrasing that old adage, that this spirit, this business is too serious to be taken seriously. And, and so a lot of it is this, finding the fun, wherever you are. Sometimes it's because you're lucky and have a fun crew. And you can all enjoy doing something exceptional. Other times, it's, you have to try to create the fun because everybody is being beaten down by a director or producer or someone who takes it too seriously. Because they think that's what it should be and makes them more important. And so, it's all about trying to have fun. So finding a particular film, that was you know, Roger Rabbit had a great deal of that because it was First of all a fun movie. Bob Hoskins, the actor was exceptionally fun. The Mexican and all the people are fun. And that all enterpriser creating new technology, new storytelling was a great deal. And so I look at Roger Rabbit has been or something then. And I was in London for a year. My favorite city in the world of the environment, because it was like we were in the sticky jungles with miski. Just

Alex Ferrari 1:05:45
like in Jurassic Park. Now, now what is the lesson that took you the longest to learn whether in the film industry or in life?

Dean Cundey 1:06:02
I don't know if it took me long. I was fortunate when I was a kid raised by parents who who are all about find the fun. And then I don't know, I think finding the fun in what we do is they can you know, I mean through this life once so why make measurable and why miserable people try to you know, something which can be are contrary by finding funding.

Alex Ferrari 1:06:52
That sounds good. Dean, thank you so much for coming on the show. I truly appreciate you taking the time and and thank you for for shooting my childhood. I truly appreciate everything you've done my friend. Can you hear me?

Dean Cundey 1:07:08
No. It's been my pleasure.

Alex Ferrari 1:07:12
Thank you again, my thank you again, my friend.

Dean Cundey 1:07:15
Thank you very much.

Alex Ferrari 0:00
taking the time out to do this man, I really do appreciate it. And again, thank you for for shooting such amazing films over the course of your career.

Dean Cundey 0:09
Well, you know what I, I've always felt anytime I can pass it on or be part of passing it on. Good. So talking to your, you know your participants and providing them with insights has been something that's always been very important to me.

Alex Ferrari 0:31
Well, my friend, I truly appreciate you and I cannot wait to see the book of bubble fat. And now now that I know that you're doing the Mandalorian I can't wait to see that sees it as well. So thank you again, my friend and safe travels.

Dean Cundey 0:45
Thank you very much Same to you. All right.

Alex Ferrari 0:47
Bye bye. You bye

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BPS 385: Selling Indie Films with the Regional Cinema Model with Daedalus Howell

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Alex Ferrari 0:00
I'd like to welcome the show Daedelus Howell man, how are you?

Daedalus Howell 0:14
I'm Grand man, how are you?

Alex Ferrari 0:15
Thank you so much, man. I appreciate you reaching out to me and coming on to the to the podcast and hopefully being you know, dropping some knowledge bombs from your experience because I always look for unique as you know, unique ways of looking at film and you you you hit something I hadn't heard before. Hey, how about using your hometown as a backlot, I'm like, that's a podcast so.

Daedalus Howell 0:38
I had nowhere else to go Alex had nowhere else to go. And I'm with you.

Alex Ferrari 0:43
I appreciate it. But so first of all, man, what made you want to become a filmmaker? Like why did you want to become a carny?

Daedalus Howell 0:52
Well, that's a great question. I, you know, I should back up until you I'm from Petaluma, California, and what you may or may not know about Petaluma, we're north of San Francisco a little bit. This is a movie town. And so we were surrounded by all kinds of film phenomena beginning with like American Graffiti, which was shot here. Lucas, Peggy Sue Got Married was shot here, Coppola and then through the 90s, in many of the Abbotts phenomenon, the leader remake flubber. I mean, it was crazy the amount of like cinematic immersion, just in production that was here for a while. And so growing up in that you get the bug compounding that Lucasfilm was just over the hill in Marin, right. And then you throw in Winona Ryder going to Petaluma high. And this is like Super film consciousness in terms of town. And so a lot of us grew up with, yeah, my cohort and I, with this fantasy that we could do it too. And of course, that was summarily crushed, you know, once we all went to Hollywood and, and, you know, as everyone goes through that process, and so, so I had the bug pretty early. And I had to really figure out how I was going to like, deal with having that in my system. I became a writer pretty early on for local newspapers and that kind of thing. So I was able to kind of build a film adjacent career I could, I could interview film people. And when I did finally go to Los Angeles in like the early 2000s, I was principally, you know, an aspiring screenwriter had some minor breaks, that kind of thing. But you know, I washed out and I was left with the disease, you know, the virus was in me, I wanted to make a film. And it got so bad man. That after, I mean, the infection was really,

Alex Ferrari 2:30
I always refer to the bug or the thing to become a filmmaker. It's like herpes. Like it literally, it once you get it, you've got it for life. It will flare up sometimes, but sometimes it's dormant. But no matter what, it will flare up eventually again, and then you'll and then sometimes it's really bad. You just start like, oh, man, turn into a crack fiend. But go ahead. Yeah.

Daedalus Howell 2:51
Well, that's yeah, that's a great metaphor, because it's really what happened in the gut, it got to the point where it began to forbid myself to like read about, you know, read film books, to look at anything about any film because I didn't want the flare up to come back because I was feeling so negative about myself from never having done it. Yeah. And then I just, I, I got in a situation where I was between jobs in my my partner, girlfriend said, Hey, what do you really want to do now? You know, what, you just kind of wide open and I said, Well, what I really want to do is direct. And she didn't know much about production, anything like that. So she didn't know it was impossible. And so she became a film producer and I became a writer director. And it was just it was just the the drive to do it. That that compelled me but it was really just a you know, after you know you did this with this is Meg 15 years or whatever, you know, you're like, why haven't I done it? There's no really excuse not to apart from manifesting the drive to do so. And so that's what we finally did.

Alex Ferrari 3:49
No, I mean, I mean, I had a I had a horrible experience with a mobster and Hollywood. So that kind of that kind of that kind of stain to me. And so

Daedalus Howell 3:57
I havent read that book Yeah, I'm going to though Yeah,

Alex Ferrari 3:59
It is. It is it definitely I realized it subconsciously stopped me from ever going back into like, why would you go back to the most painful time in your life, and you associate making a movie with the most painful time in your life? So I had an excuse. It was a horrible one, but I had an excuse. Why I didn't do it, but at a certain point, you know, you and I are both have similar vintages. You know, at a certain point, you just go dude, I'm not 20 anymore. Like I can't keep I can't keep doing this.

Daedalus Howell 4:25
Yeah, but the problem is when you bring that filmmaker identity into your consciousness, and you're carrying it that long, and you haven't made that, oh, you know, the feature film, your life is all plot no story, man, you start like you start questioning who you are. And of course, all your friends are like, Dude, are you you're so you're a filmmaker. Really, dude. I mean, where's your movie? And you've got a bunch of shorts on YouTube. Who are you? You know, it's like it's so you just have to do it. You just have to do it. Yeah,

Alex Ferrari 4:51
Yeah. And then I hid behind. You know, I did direct like little commercials or music videos and things like that, but it wasn't what I wanted to do and I hid behind post So I was like I was it was kind of like nice. It's adjacent. It's you're kind of you're still a filmmaker, but you're not doing exactly what you want to do. So it's a great experience but your hide you hide in that in that world. So for me, I hid there for god knows about 20 years. Yeah, dealing. Yeah.

Daedalus Howell 5:16
And then you did a podcast and that, you know,you hid behind the podcast,

Alex Ferrari 5:20
And then I hid behind the podcast and behind this. I'll be honest with you, though, I'll be honest with you if it wasn't for the podcast, and if it wasn't for the tribe, I don't think I would have made this is Meg. The reason why I there was two reasons I did it was because one I wanted to prove to the tribe that it can be done. I wanted to prove to myself it could be done. I also wanted to use the tribe as something to keep me to keep me what's that word? Ah, not compatible, but when you're trying to when you're trying to do something and someone tells you like was watching you. I forgot that word. That term I losing my will never find it now. We'll never find it over. I'm sure someone's yelling at it in their car at the moment. But, but, but I did it for that reason. And then also for whatever odd reason, because I was still doing indie film hustle on kind of a side hustle. Still, it wasn't my full time gig yet. I just said, Well, if it doesn't work out, I always have indie film, hustle, I can just go back to that. So it's like my safety blanket, you know, and it's become this kind of like, oh, I I'm good. I'll just go i It made me more brave to just go out there where it might scare other people because you're like putting yourself out there. i It's the opposite. For me. I find it very comforting knowing that I have an I have not only an audience, I have a tribe, I have a community that I could always go back to. And if it doesn't work, doesn't work.

Daedalus Howell 6:41
Yeah, no, that's that's really I think that was one of the smartest moves you clearly one of the smartest moves you've made, you know, and you did I mean, you've definitely galvanized the community. I mean, I'm, you know, how they say like the Velvet Underground had 100 fans, but each one of them started a band, you know, you've got well more than 100 fans, but I there's gonna somebody, some film historian is going to trace back this explosion of independent film, they're gonna be able to blame one man. Oh, they're gonna go oh, sorry. And that would

Alex Ferrari 7:09
That be amazing. You know what I honestly that would be the most wonderful thing ever. Because if I you know, I'm here just to help and I want to I want to I want that and I get these stories like yours and, and other people who've listened to the podcast for a long time. Like I finally made my movie I finally did this thing. But now it's my my job to teach you how to make money with it. But that's why you're here because because you have a unique story behind it. Now tell me about your film pill head? Because great name, great name.

Daedalus Howell 7:33
No, thank you. Yeah. The the general gist is a young art student takes too many pills in wakes up in what's probably a parallel universe. And it's all about finding her way back to her reality, whatever that may be in a sort of redemptive Alice in Wonderland kind of phenomena. However, we went out this sort of fit, you know, typical sci fi style plot, I think, with an arthouse vengence in so I call it an arts floatation film, this thing I just, it's like your first year in film school, you take a survey course, and it's all shot on Luc Godard and Truffaut and I kind of thing I checked every box, I could man, it's black and white. It's it's moody, it's handheld, it's it's an aesthetic kind of like, hat tip to, you know, the French New Wave and all the films I grew up on and that kind of thing. And so it scratched a lot of itches, you know, that, that the flare up was real. And so it's it's a very different kind of movie. And it doesn't really fit into the general indie landscape, which is a stumbling block, in some ways. It's sort of its differentiator in other ways. And, and I was able to play that to my advantage once, once I accepted that this is my aesthetic, there's no way around it, I have to make the film I'm going to make. But I have to make it in a way that it's meaningful to my audience. And I know and I knew pretty much who they were because I'm in local media and that kind of thing. And I knew that I wasn't going to make the kind of film that's going to scale and explode, I was making a regional film, I was making a film that's going to be meaningful to where I'm from, and the people in my community. And that sounds a little backwards because you want your film to be as big as possible often you want to go everywhere. But I'm really hooked on this notion of regional cinema the way that you know, they used to like regional theater, right? There'd be a you know, like a play house and then they'd put on a regular program that kind of thing. I wanted to start something wherein I could credibly create films and know that I had an audience here and do it on a regular basis. And the trick of that of course is making them inexpensively making them profitable and making it for an audience that you know is going to come back in so I knew was gonna make a Petaluma film.

Alex Ferrari 9:43
That's that's that's a really so that's what regional cinema the regional cinema model is for you because that's the first time I've heard that term. And it might be out there in the zeitgeist, but I've never heard of it. Yeah, I've never heard of it. And generally speaking, if I don't hear it, I've never heard of it. It's a weird thing. cuz I'm pretty much inside of this world all the time. So when I heard that I was like, interesting. So now that's the definition of it. And honestly, it's, uh, you know, we're we're taught as filmmakers, especially our generation, but even younger filmmakers, that everything's got to be huge. It's got to be big, it's got to be blockbuster, you've got to make $100 million. And, you know, what film entrepreneur is about is to start bringing it down, bringing it down to niche audiences to bring it down. Now you've created the, the regional aspect of things, which is awesome, because now you are, you're doing basically what I've been preaching, but doing it on a regional standpoint, as opposed to a niche is a niche, but it's a regional niche. Yeah, but it's a regional niche. And if you as a filmmaker have a region that you know, that you can sell movies to, and you can make those movies for a budget, and you can recoup your money and continue to make that's a business, that that's a business and if it goes somewhere else, and it goes International, or sells outside online, somewhere to a bigger audience, fantastic. But your core audience is what is going to sustain your career. That's a really powerful thing. And it also gets out of your gates, that lottery ticket mentality out of the filmmakers head, which is like I need that make something this movie's got to pop for me, I need to go to Hollywood I need to do you don't, you don't, you could keep it small. And as long as you're cool with not living in the Hollywood Hills, and you could just have a lifestyle, buy, you know, buy a house, you know, pay your rent, you know, and enjoy it, like make money, make enough money to sustain you and your family comfortably and make your art well. Hell That's the dream.

Daedalus Howell 11:41
No, that's that's you're totally right. And that's the metrics of success. Can you do it again, it's a supporting you, versus like you're saying a lottery ticket where it's supposed to make your career overnight? That's just not going to happen anymore. You know, unless you're in a dat system, which you know, I would have I would gamble most of most everyone listening is not clustered in Hollywood. Maybe they are but

Alex Ferrari 12:00
But even if you're here, but even if you're here, it's a lottery ticket. There's one guy like, like you and I were raised in the 90s. Like we came up in the film industry, like in the 90s. When independent film like every frickin week, there was Talentino Robert Rodriguez, Kevin Smith, Richard Linklater, Spike Lee, John Singleton, it just kept the Steven Soderbergh every week, there was a new magic lottery ticket being handed out. And

Daedalus Howell 12:25
Sundance was just stamping these guys out, oh, it led us to believe that that's the system, that's what you do you show up, it happens, and it doesn't. And that could be that could really derail your life artistically. Yeah, tell me about it. So yeah, so So I, you know, I had to get really pulled back and figure that out. And once you scale stuff, to, to not just a level where you can actually make it but you know, who's going to watch it, and you know, that you're going to earn it back and in beyond it, it changes your mindset. And there's a lot more freedom in it, you know, especially if you know, your niche, or you know, you're doing now and I totally agree with you regional cinema is a nation that is the region in this case, and I grew, you know, this where I live is, is it's a very special place. And so I knew this fairly dependable and, but there are ways to, to galvanize that and make it happen. And so we set about with our production, and I have to tell you from the like, I was talking earlier about the exploitation factor, this, I knew this is going to be intrinsically not a mass market film, there's just no way about it. But I knew if I did anything other than that, I wouldn't, I wasn't going to be, you know, my artistic integrity and all that BS wasn't gonna be intact. But if you're going to make a film at RH, after not having made a film, you're gonna make your guide and film the way you want to make. Absolutely. So I had to dovetail that into a concept that would work in so I was on a radio program yesterday, and guy pointed out, because hey, you can pedal it's kind of a character and like, that's right, you know, the town, I made the town look, I wouldn't say beautiful, but I gave it a vision that, that this town hasn't seen itself that way before. And and I think that had resonance, you know, and that's something that's talked about a lot. But to kind of like roll back and like how to do this kind of thing. You're going to do a lot of favors, you're going to need a lot of a lot of buy in from like the sort of civic, you know, like bureaucracies that you have to participate in. And you're going to have to become friends with the local press, and you're going to have to have to have a story that's beyond local filmmaker does good, you know, because they've seen that story, right? It's not 1982 Yeah, no one cares. No one cares. Everyone's making a movie right now. You know, they'd rather write about the YouTube kid than they would use so. So I just hunkered down and wanted to tell the story that I told and but I wanted to make the film. I didn't want to do too much guerrilla stuff. I knew that I had to do it legally. by that. I mean, like permits and insurance and all the things and I needed to keep it cheap, lean and fairly invisible because I couldn't afford to close off streets I couldn't afford To I couldn't ask any businesses to stop their business from me, that kind of thing. And so the first thing was, you know, to ensure the production you have to be permitted. And to get that permit, I had to appeal to the city of Petaluma and I go to them. And you know, so in Petaluma, as I mentioned before, has been has seen a lot of film, right. And they're used to big budgets coming in and they make this cities make money on movies through transitory occupancy tax. That means heads and beds, right crew comes in 50 plus people or more, they, those people are put up at hotels, they're eating local restaurants, local services, so films can be a big moneymaker for a city. So when you come in and say, I got this little itty bitty film, please give me a film permit. They're like, Well, okay, sure. We're not going to deny your your freedom of speech. But what's in it for us, especially since in my case, I wanted a discount. And no one thinks that you can negotiate with the bureaucracy, but you totally can, especially the smaller town because the mayor is your neighbor, right? So I wrote a letter to the city manager, they wanted I think, 200 bucks a day, or 225 a day or something like that, you know, that was their deal to 222 25. And I had like a 20 day shoot, right? That's not a significant amount of money to the city. It's like, what, four grand or so like that. But to me, that was like a budget breaker, right? So I wrote a letter to the city manager an email and I said, Hey, here's the deal. I'm a townie. I'm a local, everyone here is local, it's locally cast. It's all this. Here's the general pitch. And the guy wrote back and said, Have it 300 bucks flat rate. In dying, I'm like, isn't that great? You can do that. Right. And so then I went through Fractured Atlas, which is a nonprofit, sort of fiscal sponsor, you know, there, if you can't receive donations yourself, because you're not a nonprofit, they'll they'll vouch for you and receive those funds. And they have an amazing insurance policy policy situation where they worked out, they broke out some deals, so they get discounted insurance for production. So I was able to take that get discounted insurance, which is what the city wants to do want to want you to mess up anything and they weren't insured. So then I had to go most cities will ask you to go to the local merchants is usually like a chamber of commerce or a downtown merchants society or something like that. Because their main concern and this was a concern in Petaluma. And that kind of led to a lot of productions being shut down or not even shut down, like blocked from coming in. Merchants complain about streets being shut down, sidewalk traffic, ending foot traffic gone, no customers, right, even if they're compensated by a studio or whatever. It's never enough. Everyone's grumpy, and it's so disruptive to local business. So when you have a lean little production like ours, you're not going to impact in that way. But you got to tell them that. And that was the weird part. I didn't expect to go to the local business and say, Hey, man, we're gonna be shooting here. Here's my flyer, you have to, you know, announce it that way. That's where I got the first bit of, like, pushback. I was like, Dude, we're just a small. I mean, we were gonna look like tours. There's only five of us, you know, and I camera, and they were so suspicious. And so kind of like, we remember what happened last time, you know, like, you know, I can't remember the film, but I can't I think screen was shot locally, and it ruined the town for a few weeks. Right? So they're pretty chapped about that. And, and I just had to sit down and talk with him. And eventually I surfaced up to the, you know, the the chairperson of the Downtown Association, and I just, I just pled my case, I made it clear to them that we're not gonna shut anything down. This person happened to be a Mason. And I threw that person's influence. Everyone just jumped in. And then the Masons said, Do you need a building to shoot in and like, yeah, and they gave us their building, we shot in a Mason Temple at one point, it was crazy, man, so awesome. It's so it's that it's that local boy makes good angle. But more like, we're doing this together. We're doing this for these reasons. This is how it aligns with what you're trying to do. And we're not going to cost you a thing. And and we're not going to tell you we're going to make your business look good. It's going to be an advertisement for you or anything like that. But we are going to respect you and your business. And we're going to make this as seamless as possible. And we're gonna make it fun for you. You want a cameo? Great, you know, that kind of thing. And so that's

Alex Ferrari 19:08
The power of the cameo. Oh, yes.

Daedalus Howell 19:10
Which is the most Yeah, as everyone else the most BS thing ever because usually it's the first thing gets cut, right?

Alex Ferrari 19:15
That in the associate producer credit

Daedalus Howell 19:20
Got a couple of those.

Alex Ferrari 19:22
So that's when a merchant buy in is is like that's

Daedalus Howell 19:25
That's how I would characterize it is because you're going to need the streets of your small town as if you're shooting the exteriors you're using their storefronts and their backgrounds and that kind of thing. You're going to get location releases from them you know and that kind of stuff and you're going to you want them to to love what you're doing versus being afraid that you're going to cost them money by blocking their customers from getting an intimidating people or people don't want to be on camera. People are afraid of being caught up in something people that want to be in a movie called pill head I get it, you know and so, so you start just literally on the street level going door to door saying This is what we're doing. We're insured, we're playing by all the rules, we're not going to make a mess. And and we're going to, we're going to try to make this a pleasurable process for everyone. And in most of the time they they get into it, we actually we gained more locations than we were a threat of losing because people said, Hey, why don't you shoot my building to? You know, when we had a place that just scheduled wise wasn't gonna work out? Another guy stepped up? Because he's like, Yeah, this sounds like a lot of fun. You guys are, you know, doing a great thing here and that kind of thing. And so that's, that's the place to start on the street level right. Now, what was the what was the budget of the film? Just a smidge under $30,000?

Alex Ferrari 20:38
Okay, so it's a it's an it's a low budget without What am i It's a argue or people will argue micro budget.

Daedalus Howell 20:44
Totally. It's, I don't even think it qualify for the micro budget sag agreement. Be ultra low. I mean, we didn't we paid. That's the thing. Here's the to keep within the budget, we flat rated all the performers. And so everyone got 100 bucks a day, across the board. And that, and that's great. Because that kind of that keeps the spirit of the thing alive. These people are getting paid, or paid actors, that's huge for them. Because we're often in small towns, just starting their careers. And that kind of thing

Alex Ferrari 21:10
That's huge is normally they wouldn't even get paid to be in a feature in a small town. So that's a big plus,

Daedalus Howell 21:16
You have to do it. You know, in hit us, we used a casting director remarkably, we have one up here, I guess, because there's a lot of extras needed when the big films come in. So and so this was the chance for the casting director to break some talent, and it was great for everyone. But we paid everyone which make some accountable. Right? They show up they take it seriously. But at 100 bucks a day where I think the minimum for a SAG agreement 125 I just couldn't make it pencil man. So they didn't get there, you know, sag units, but they don't care.

Alex Ferrari 21:46
Yeah, it's not about the second is how many days did you shoot, by the way

Daedalus Howell 21:50
20 and so here's the thing, man in the middle of our production, the big California fires in Northern California happened. And Petaluma wasn't affected necessarily, but all the surrounding area was and so we were smoked out and we had to shut down and reschedule which was pretty traumatic for a small scale production. And there's a moment of course, where I'm like, we're never going to get this done. This isn't gonna happen. But it's a Karen has a producer was able to like, triangulate, work it out, get all of the merchants to come back on board on different days. You know, the first thing that happens though, when there's a catastrophe like that is that all of the money's all of the donation kind of stuff, like the free catering kind of thing that goes right out the window, because they're diverting that energy and resources to, you know, people who actually need it, you know, fire victims, and that kind of thing completely makes sense. But that that was, that was something we never accounted for, of course, and we had to figure out how we're going to patch all these holes. You know, fortunately, there's a local woman who makes tamales. And so we, we lived on tamales for a week or so. But it was it was a

Alex Ferrari 22:52
Look can I, I want to tell you a quick story. My first film broken was my first short film in 2005. We shot in a like, it's arguably an abandoned hospital. But we like there's four floors that are abandoned, but the rest of the hospital is functional. So the basement was like in it's like from the 40s. In the 50s. There was like ancient stuff. And like there was entire entire, like floors full of props. Basically, they've just been sitting there for four decades. And they're like, go have it go at it. And they eventually originally, were going to be for 500 bucks. And at the end of it, they had such a good time with it. So like, yeah, don't worry about it. So we got the whole place, we got the whole place for free. But the problem was the week before we reshoot, a hurricane hit us because we're in West Palm Beach. So hurricane hit our area. And when we drove up there, like everything was destroyed. A lot of a lot of flooding happened, all of this stuff. So we just incorporated it all into the story. We just said screw it, we'll just we got a roll where we're shooting in five days is happening. But the best part was that FEMA, because it was a hospital set up shop there. And there was hundreds of 1000s of people in line outside while we're trying to shoot a movie, so you gotta roll with the punches sometimes

Daedalus Howell 24:07
Like now you have great production design and a cast of 1000s. Right. Yeah, that's yeah, that's that's the thing that when you're lean, small production, you're you can pivot like that, you know, and so if you do have a natural disaster, you can actually either incorporate it or at least in our case, reschedule and make it work. But so that that was a setback, but But generally speaking, everyone was appreciative and understanding of it and that kind of thing. And and so throughout our post production, we kept everyone abreast of what was happening, that kind of thing. Because once you go into post production, like, it's like, your film disappears. If you're in the cave for once, totally, and no one knows what's happening, or if it's ever going to or if it's ever going to happen. So we've been driven out.

Alex Ferrari 24:48
Well, I was gonna ask you, did you, you obviously understand who your target is, which you're very it's a very it's a niche audience, but it's a very broad, you know, you got a lot of spectrum of people there. So how did you realize that Your movie, which is an art arts floatation film, would would resonate with this audience. Did you do any mark? Did you do any market testing? Did you? Like what was the other than just being shot in that town? Do you think that was enough to gather everybody to come to see your movie?

Daedalus Howell 25:18
That was a start, that was definitely a platform that we could start with. But that's a great question. I knew that given the sort of demographic makeup here, it's a pretty rd town, we're very close to San Francisco. And there's a lot of a lot of people who go back and forth between here in the city. So it's sort of it's a suburb, so it's got a kind of a cosmopolitan edge to it in some ways. In the local movie theaters are multiplexes and and have the usual stuff. And so there's no arthouse films as such. So I always knew that I was going to pursue some kind of local theatrical distribution to kind of like to slake that thirst for that kind of content in this area, right. And so we're blessed that in that we got a couple of like old school venues that used to be old movie theaters that can still do it, that are now music venues and that kind of thing. And so, I always had an eye to like reviving this art house phenomenon in town. And

Alex Ferrari 26:18
So it's a consortium, if you will, a consortium of local local exhibitors.

Daedalus Howell 26:23
So yeah, that's my job. Because it's, you know, every small town has, most small towns have movie theaters, most movie theaters are gonna be owned by somebody, right. And that's often a local business person. Or if it's a chain, you can figure out where the basis of that chain is. And oftentimes the regionalised in, because of the nature of how these businesses put together, they're often they could be like a big AMC theater, but they're actually local franchisees, that kind of thing. And so, or something, I'm not sure for that particular chain, but that's how it often works. And so you can find through just through some internet sleuthing, like who actually owns the theater, right. And it's usually a small company, that kind of thing. Up here, we had, for, you know, a fairly small market, relatively speaking, two separate exhibition companies, right, that between the two of them represented most of the theaters in town. And so I knew that those guys had to be my friends. Right. And I needed to make a case that our film would be worth the risk of, of slotting you know, against the Avengers in this case, you know. And so, what we did was, I knew that a good healthy cast and crew screening would would, I just at this point, I had faith in the film, it was cut, we had a great mix, I knew that I knew that we had something that was really going to make the town lose their shit, right. And so I booked a theater in town called the mystic, which is one of these used one of these old single screen funky, fairly large venue, beautiful place that has turned into a music venue, but they still had the screen. And I approached them. And I said, Well, you know, what's your rate for single night screening, we're near casting crew, and it was like 3000 bucks. And again, you know, deal breaker for me. And so I made the case, hey, this is a local film, it's local talent. It's local, this local that I just really sold them on. This is your opportunity to be a hero to the cast and crew of this film and their friends and family and bring new eyes to this theater who haven't seen it in this capacity in 30 years. Right? I saw so they're like, yeah, it totally, exactly total muscle in and, and they saw the merit in that and they shaved it down to like 1000 bucks, then, which is great. Still, that's 1000 bucks, right? So then, in fact, I have one here. I got myself, a designer, my producer, and we made a program. And then we sold advertising in that program, right, to underwrite the production, or sorry, the the presentation of the cast and crew screening at the theater. So we sold 1000 bucks worth of advertising. Then, of course, he said to be printed, I go to the print shop, and like hey, man, I could go to you know, FedEx Kinkos or whatever. Or we could keep it local, you know, Petaluma printing, and, and we'll throw an ad in there and the guy just shaved it down to like, practically zero. We had to staple them ourselves. But we totally hustled it, and we pass these out, and everyone was happy. And so, you know, they're it, you know, it's like could put him in a special thanks. I did, you know, the credit roll, but the film was pretty locked to that point. But But all in all these advertisers were like, you know, and of course, they got to come the screening because as the thing, man, I wasn't selling any tickets. Right. I told the casting crew, come on down. Bring as many friends as you want the theaters capacity of 300, something like that. And I set it up on Eventbrite. So I can I could register that capacity and I wanted the on Eventbrite. You know, they show you how many tickets are remaining, even though they're free. You want to see that number like, dwindle and get down, down down in the surges, right? And so we packed that place beyond capacity. Right? We had a line out the door, which everyone wants to see, I invited all of the local press to see that line and the local exhibitors. So they come and they they see this film. And of course, you know, it's casting crew, everyone's cheering every time some new face pops on. It's a round of applause, right? It was a really spirited fun up great event, you know, the film's 80 minutes, so you're in and out, right? But we kept the party atmosphere going, it was really great. And in that what happens is the press the exhibitors, they come up to you like, that was really great. That was really exciting. You know, what's your next step? Next step is a bunch of lunches. The next week, we do a bunch of interviews, and we do some deals, right? We negotiate it with the exhibitors, they have, you know, theatrical exhibition, sorry, exhibition is kind of weird, where they, they need to, they kind of lost lead on the film, right. And so I'm films, right. So they're, they're moving popcorn concessions, that kind of thing. For the first few weeks, right, big film comes in, they take a dive on the ticket price, it but they're there. And then the longer the film stays there, the more their percentage of the box office goes up, as you know, and so I knew that I couldn't really tolerate that threshold, you know, because I needed to make the money now at this point. And so because of the nature of of our sort of awareness aware, the where the awareness we'd created in town and all that, and because I knew some press was coming up and all that, I was able to tell the story of getting into it, how we're having local exhibition, it makes the film seem successful, because no one gets distribution, right. And, you know, if unless you go out of 40 Mile Square radius, you don't know the film's not everywhere, right? It's in the movie theater. Right? And so we did a straight up 5050 split. Right, which is a sound for them. It's huge for them. Yeah. And so they got more money up front, on a Thursday night from our little film than they did with endgame, which is playing the theater next door, because there's five guys in there, right? Because yes, I film it been played out a little bit. And so it was a win for them. And it was a win for us. And, and they have all their stuff wired. So like, you know, they, they're taking the tickets and all that and we had to invoice them at the end of the month, they sent the money in the money shows up. And it's great. And so we ran for a couple of weeks in four different cities. That's the thing. That's what you don't want just one theater, you want it, you want to leverage your press, as as wide as you can. And in as many markets as you can, even though it's ostensibly the same community in the same type of audience. They live in different places sometimes. And we have enough regional media that I was able to, like, push that. And once you get one story, you can push that story to other places. I got lucky because one of the newspaper chains here has reported that, you know, they're cheap on the reporter. So they get the one guy to write it, but they run it in three different papers, right? Mm hmm. Fine by me. So here, here's an example. You know, here's, there's one clip. Right. You know, and this is, of course, the hardcopy, it has more of a life online, you know, is another clip, right? Same article, same exact article, this one was different. This is a shot from the movie, this is the cover man of a local alternative news weekly. And they, they just jumped on it, man, we made it a story. Because we had 300 People who had a great time talking about how great it was, and then looking for the paper. So then that's how you did it, man, you start small and you keep it focused and you and you knock on the doors that you know will open for you in your town and and you keep the spirit alive with it. And so so this all snowballed to our Amazon released but anyway, that's that's kind of like the

Alex Ferrari 33:46
So how much did you make on this theatrical release? What was the kind of revenue generally speaking,

Daedalus Howell 33:51
We were making about 1000 bucks a week. Right? And so it made a dent in in our, our initial outlay, and I say the thing that all the film was in part, underwritten by Indiegogo, right, not significantly but a few 1000 bucks, we got a private donor, right who came in for a couple grand to begin with. And then midway through I'm like, I need more money and and I so I just asked him again and he was cool enough and kick kick down into the few grand and our post we did ourselves we built our own you know system, you know, out of bits and pieces and use Premiere in this case. We got a real break though in the mix Central Post la down there up up arm did our did our mix through. I did some music videos for these guys back when they're running some label stuff. And my brother is kind of a mid level Rockstar worked with those guys. And so they did the mix for free. I mean, that's that was huge. Wow. Yeah. And so I shouldn't say for free they they

Alex Ferrari 34:49
Deferred points.

Daedalus Howell 34:53
And they're great associate producers. I'm very happy to work with them. And if you ever need good postman that's where it's at. Good I see producer credit. But so we we made a dent in that and then or so that's that's for one theater. So that so we had four theaters, some theaters do better than others in ran multiple nights in in most of them. Let me backtrack a little bit. We didn't have enough money to make the film when we started. But we knew that we could keep making money while we're making the film to keep paying everyone and paying it off. And I

Alex Ferrari 35:27
I think that's a dangerous business plan, sir.

Daedalus Howell 35:30
Well, is it though, because you can either not make your film, you can either wait till you have your whole budget and not make the sum or you can know that you're going to you know, you have your day job, and you're going to sink a little bit of your paycheck,

Alex Ferrari 35:43
As long as you have if you have a revenue stream that you know, it's coming to cover your nut, then yes, yeah, I've seen too many filmmakers start, like we got 10 grand, but we really need 50, we're just gonna start, we don't know where the other 40 are coming from. That's dangerous.

Daedalus Howell 35:58
No, that is dangerous. I don't advise that. But I do advise making a film if you know that you that if you don't have the budget all at once that you're at least going to accumulate the budget, actually accumulate it not pretend you are but actually know you're going to earn that money or acquire that money through production and post mostly in archives so that you actually are still making that film, there's nothing worse than having a you know, a film on your hard drive, and waiting for somebody to write a check, that's not going to happen and you never do it. It's better just to keep moving as best you can, and then keep it as cheap as possible. So we're so this is 30 grand, but this is this is 30 grand over 18 months, that's still a lot of money. But that's a lot of money in in smaller chunks.

Alex Ferrari 36:38
So what was it? What was the total that you actually had to recoup? After everything was done?

Daedalus Howell 36:45
Oh, of our own actual outlay? Yeah. Right.

Alex Ferrari 36:48
And investors are donation? Is it all donations? Or

Daedalus Howell 36:52
It was all it was all donations or Indiegogo kind of stuff.

Alex Ferrari 36:55
So like actual money you had like, what was the what was the the, to make this go into the black?

Daedalus Howell 37:01
To recoup our personal out of pocket expenses, we only needed about eight grand. You know,

Alex Ferrari 37:09
If you can't make eight grand with an independent film, then you really shouldn't be making an independent film.

Daedalus Howell 37:14
Right in and you can do that. And the great thing is, you know, we own it, too, you know, and it's part of that. Yeah, and it's part of this growing library. And now it lives online. And you know, Amazon sends us little statements every you know, and so if well, did I need to send it I check every day. But but there's it's better to have done and do and start building your your intellectual property empire and have something to leverage. And here's the thing with Pierhead. It's not a standalone property, the way I constructed it, it speaks to in an actually features other things that I've done. So there's this character who has a book called Quantum deadline. That's a kind of a MacGuffin in the movie, which is also a book that I wrote that's published in so I'm selling the book, in conjunction with the movie product placement product. Yeah, but it's, but it's not just product placement. It's it's a plot device. It's it's transmedia. You see, it's, it's it, they share the same story world. So the movie and the book are kind of exist in the the Luma verse for lack of a better term. And so that's, that's, that's how I'm kind of thinking this long term. It's like keep building in keep building the world and properties that exist within that world, in own all of it. And so it could be a longer game, but it's a better game to play. I think.

Alex Ferrari 38:34
So then how did you How was your online marketing game? Like? How did you guys you know, you have this audience that you're trying to reach? How did you reach this audience? How did you, you know, reach out to this audience, your regional audience, and then also beyond?

Daedalus Howell 38:50
So what I did first for the regional audience, because we did that cast and crew screening, through Eventbrite, which, you know, it's just a, you know, it's a free ticketing service at the level, we were doing it that allowed me to capture all of their emails. So not only did I have my cast and crew emails, I had all their friends and family at that point. And so, so that was a list of, you know, 300 plus people, which doesn't sound huge, but it is huge. When you want your numbers to spike on your on your first day of releasing, as you say, Hey, everyone, remember that great time we all had last month or a couple months ago. If you missed it in theaters, here's here's the chance to really deep dive into this film. And I hope that the film can endure repeat viewings. And so because it's got a lot of easter eggs and stuff like that in it. And so that's how we did it. We just did a blast, encourage everyone to share it. Of course, we leverage social all that you can triangulate through emails, like you know, where people are on different social platforms, and you can invite them to fan you know, like your fan page and that kind of thing. And so that's how I started and then I started with press releases and just sending them out to places that I thought would cover the film. And I'm still in that process in trying to try to Push the online. But that's a little. So that's a little outside of the regional model. That's a whole different kind of, it's more traditional in that this

Alex Ferrari 40:10
It's another revenue stream. It's a hybrid. It's a hybrid model.

Daedalus Howell 40:13
Yeah. And you have to keep doing that and keep that alive, because it keeps in the consciousness. And so I send out a press release, or some sort of appeal to a reviewer or a blogger. And then it doesn't have to be like, you know, a huge place any, any mention helps, you know, and so that's what I do. And it only takes you know, it's templatized at this point, so it takes a couple of minutes every day, or every, every week in my case. And that's what I'm doing

Alex Ferrari 40:36
Now. And do you did you use? Like, have you built an online community on Facebook at all or on different social media platforms?

Daedalus Howell 40:44
Yeah, so I because I was a local author and all that I was able to use my my own kind of presence, right. And so I'm generally the face of the film, even though there's a wonderful cast and crew. This I got to push it right. And so through my own Facebook, you know, I've got like, only 1500 followers, but they're really great. And they're really responsive. And so they're not like your tribe where they you know, if you ask them to, you know, march in and take bullets for you.

Alex Ferrari 41:08
I don't I don't know, you given way too much credit, sir. Giving me a way too much credit

Daedalus Howell 41:13
My tribe goes, Oh, this guy, this asshole again. All right. But it keeps it keeps it moving. And, and I know it's working. Because I see I see the you know, the hockey stick, you know, in my Amazon results, but I also get really great feedback. For whatever reason, pill head is the kind of film that people if they get into it, want to talk about it and tell me about it, which is really great. And so I've I've met people online and just hey, I watch your film, man. I really dig it. Did you mean this by that? That kind of thing. They're trying to decode some things. The dude I was speaking with yesterday on the radio, kind of nerded out on me. I didn't. He was putting out things that were in my opinion in the film, but I was like, Yeah, dude. SURE that you believe that? Let's go for that. And I don't mean that like in like a cynical way. I just mean, like, you know, you know what it's like people find something that you didn't maybe intend, but that's important to them. And it's important to let them have that.

Alex Ferrari 42:06
Oh, there's no question. I mean, I know Kubrick understood that very well.

Daedalus Howell 42:12
Yeah, he was brilliant. Not even talking about anything, you know,

Alex Ferrari 42:14
Exactly. Just like you guys figure out what I meant. I you know, it's much more interesting. Now, did you at any point, did you consider doing traditional distribution? Did you go down that road at all? Or was this planned from the beginning and like, we're doing this all the way?

Daedalus Howell 42:32
Okay, it was planned from the beginning that we were going to make a cause like, a completely comprehensively unmarketable film. Right. In that was in I mean, it sounds weird. It sounds like a like a rational after the fact. But truly, Alex, my producer, and I were like, we had done some conceptual art installations. We were, we were all about the creative, and which can be healthy thing, but also it's not going to make any money. Right. The idea was to make the film, we wanted to make a bout this place for this place. And that was the audience. So as long as we stood, you know, kept kept to the the principle like this is Petaluma film for Peda lumens. That was going to be enough to take it over the the, you know, the hump, but but there is that little part of you. Of course that goes. It would be cool, though, if this got picked up, and it would be a hell of a lot easier if it did. And, and so early on, I looked at the distributors that were distributing the kind of films in the A, the arthouse films have a peculiar kind of psychedelic nature, like like this one. And, and, you know, comes down to like, there's the big ones like Annapurna, and a 24, that kind of thing. And there's like a little ones like oscilloscope, none of those guys want to talk to me, it's, it's so and and I knew that and I kind of needed to lob that out there to confirm for myself that I'm, I gotta stay on my path, right? And even if they wanted to pick it up, if they I don't think there's the investment for this kind of film. And this film was so regional in its in its scope, that it wouldn't make sense really outside in some ways. However, I found it a little more universal mathematically than then. I'm probably giving a credit for but but no, I, you know, there's there's the, the darkness is always lurking, right. And it's in the seduction of, you know, breaking through somehow, as always there but you gotta stick to your own thing. It's the only, you know,

Alex Ferrari 44:34
And then how about film festivals, you didn't decide to go down to film festival route either.

Daedalus Howell 44:38
I considered it and I remember looking at the Filmfreeway you know, lineup and thinking this one looks good. That one looks good. I did the you know, I took pleasure in submitting to Sundance and giving them my $100 to sit.

Alex Ferrari 44:56
So it's a fantastic donation. Yeah. And that's and

Daedalus Howell 44:59
I knew going in. I had never submitted a film to Sundance, I had no delusion that it was going to get in. But I wanted to have participated in that. Finally, does that make sense?

Alex Ferrari 45:09
It's worse. It's such a strange such a strange Sundance is such a unique Film Festival in the in the scope of the world. I mean, unlike any other film festival anywhere in the world, especially for people in the US, Sundance is it, and we know that it's astronomical to get accepted. We know we have almost a better chance of winning a lottery or a scratch off than we do of getting our film in was last year, it was like 15,800 submissions. and 120 P films got in including shorts. So if you go go on the features, it's even less like the chances of you getting in are so astronomical. But then we all turn it to Jim Carrey in Dumb and Dumber you're saying, but there's still a chance. But you're saying there's a chance. And that little dream is what kind of, you know, look, I fell into it. Like when I made the ego and desire, which was a film about Sundance at Sundance, yeah, at Sundance without Sundance permission, I waited a year to submit to them, because I was like, if I'm ever going to get a chance, this is it. And I wasted a year, you know, I wasted a year of my time, you know, chasing that film festival dream. So I always find it fascinating when film, filmmakers now are just saying, You know what, I don't think the film festival route is for me. And it's not for everything. And it's not what it was in the 90s. Like, you know, like Sundance was stamping them out. They don't do that anymore. There is no festival that does that anymore.

Daedalus Howell 46:42
Right in festival, the festival culture has changed quite a bit to in what's considered a festival where the film is way different. Right? And not just in terms of, you know, production value and that kind of thing. But you know, a lot of the one stars a lot of them want

Alex Ferrari 46:56
They want asses and seats, they want asses and seats, they want press and that's look at start, you need star power. There's two ways you get into a film festival star power so that you can prove that you can fill that that those seats in those showings by your audience, whatever, that if you're a YouTuber who made a film, and you say, hey, look, I got 5 million subscribers. And I'm going to get how many seats do you need? 300 filled? Yeah, that's not a problem. Yeah, that's yeah,

Daedalus Howell 47:23
I didn't have that. And so I knew that I would have to, like, make my breaks. The other thing was, I was I put myself on this timeline, right? I booked the first screening before the film was done. Right? Because I needed the deadline. And I needed to, like really push it. And I know that sounds a little risky. But we have the technology, you know, it just takes the drive to finish. And so he did. I mean, like up all night, you know, that kind of stuff. But it was worth it. And it's exciting, you know, but no, this is not a festival film, man. And that was that was kind of a weird thing to accept, you know, because I, you know, I'd been everyone we've been through these festivals, we've seen what the culture is like, it's fun, but it just has changed. And there's such a delusion of content now. And our little black and white weird art flick is just not the kind of thing that's gonna play.

Alex Ferrari 48:13
It's not and trust me, like I, you know, with ego and desire, I was rejected from all the major festivals. I mean, I got into rain dance, I got a world premiere at Rain Dance, which was huge. That's pretty great. Yes, it was really, I was so blessed about that. But I was rejected by every other one. And I realized I was like, you know, I think other festivals just have a big stick up their butt about promoting Sundance at their festival. Like you don't want to be thinking about another festival while you're at my festival. That's interesting. Yeah. And I was like, Yeah, because anyone who watches the film really enjoys it. It's a filmmaking movie. It's about filmmakers selling a movie at a festival. Like why? Why wouldn't that play? It's a perfect film festival movie. Yet it didn't sell. It's odd man. I've seen I've look. I've been in over 600 festivals throughout my career with all my projects. It's changed. So so much in your

Daedalus Howell 49:05
Yeah, tastes are different to me. Like the people who go to film festivals. It's, it's usually an older demographic now. And there's a lot of baby boomers. They're kind of looking for the thing that speaks to them. You know, no one wants your punk rock or your movie, you know, it's better to project it unless Brad Pitt's in it unless Brad Pitt unless Brad Pitt's in it. And if Brad Pitt's in your punk rock movie, it's not a punk rock movie anymore, man. See, I mean, so.

Alex Ferrari 49:24
Exactly. So you've got

Daedalus Howell 49:27
Brad Pitt he's great but

Alex Ferrari 49:28
But there's there there's that whole thing is well, it's It's remarkable, man. But look it also I wanted to say I saw on your website, you have some merch? Have you been selling that merch? Has it made any money? Have you created any revenue off of it?

Daedalus Howell 49:41
Yeah. And so that that's the thing, I put it all on the front page of D howell.com. And that that's a constant stream. It's really great man. It's not like huge, but it's definitely buying groceries. You know selling Yeah, I'm selling the film. I'm selling the books that are related to the film and on the site. You can you see that I kind of make explaining What I'm doing this is all one world. And these are the different pieces and you can you can dive into the book or you can watch the movie and there's more to come and stay with me and that kind of thing. It's just the beginning. But it's, it's, it's like the foundation, you know, for like a personal content empire, you know, it's like,

Alex Ferrari 50:17
But that's that's where the future is man. That is, that's, I believe, truly believe that's where the future of independent film is going. It's not this one movie that's going to get me to where I want to go, it's like, it's going to be the grind. It's the film after film, building a portfolio, not selling out to distributors, or creating some hybrid distribution deal where you maintain some sort of control over your your film, not for 15 years, but for five or three things that there's so many different ways of going about it. And this is the future, I think that what you're doing is fantastic.

Daedalus Howell 50:51
I think that one of the tricks though, is to keep it coherent in its own universe, because people want you know, we see this with binging on Netflix, and that kind of thing, I find that audiences if they're going to invest in your your thing, your story, they want to, they want to be like rewarded for for that investment. And you got to do that by giving them another story. Just like the other one. I'm not saying the same plot thing. I'm saying like the same world, allow them to dive into something that you keep building out for them, that keeps them in, in interested in that world. I think the as filmmakers, we want to always do something new and novel and all that. But if you can commit to a story world with characters within it that you can explore, I think that's better. I think it's better to corral everything under some kind of some kind of unifying concept. Like, you know, I'll use the obvious example of Star Wars. Star Wars is like a world and all this universe, frankly, and all this stuff is in it, right? And there's no dearth of story material, you can, there's always a new spur someplace to go. I think if I can encourage anyone, if you're if you want to build a foundation, that blossoms into a business, keep it consistent unto itself. And another that can feel like you're locking yourself into something, but if at all possible, because synergies develop, right. And I'm not like selling like, you know, millions of copies of quantum deadlines that I've sold more this year with this movie, because of the relationship between those two projects than I that I have prior to that, you know, and hopefully one feeds the other that kind of thing. And as I roll out new material that speaks that place in the same playground, it'll keep growing exponentially.

Alex Ferrari 52:22
And it's similar to what I've done with my films with like, this is mag, and you know, what this is mag is not specifically a filmmaker movie, but it's a movie about the industry. It's about an actress. Yeah, it's about the industry. But it's also, you know, really, it's part of my ecosystem of indie film, hustle. So I created multiple revenue streams off of it, in addition to just the actual sales of it, and licensing and things like that. But now with ego and desire, which is coming out, as of this recording, it's coming out in in less than a month. Hopefully, that is going to be real product placement. And real interesting, because that is a product that is designed for the tribe like it is designed for a filmmaker, an independent filmmaker, like if, I mean, I wanted if I would see this commercial, I see this trailer, I'll be like, I've got to see that.

Daedalus Howell 53:12
Right, right. No, that's Yeah, totally. That's exactly what I'm talking about. You've you, that's your niche is kind of turning the camera back on the camera, you know, and exploring the nature of independent film, that's a perfect sweet spot for you. It's great in everything dovetails perfectly, right, it's a coherent brand proposition, I think you're onto something

Alex Ferrari 53:30
And that's it. That's what I've been trying to do. And I you know, and shooting for the mob, which is a book about my filmmaking, and then I've got the new book, whereas with films like it, there's a there's, you could see the film entrepreneur aspects of my business, you know, I and you have, to an extent, you've created multiple revenue streams coming in, and you're not getting you're not retiring off of them. I'm not retiring off of anything. You know, it's it's work, it's a hustle, but it's, it's a keeps the roof off over my head. Lights are on family is fed, we go on a vacation here or there. Life is good, you know, you know, and I live in Los Angeles, for God's sakes. So I mean, like, I wish I lived somewhere else that you know, house costs, you know, but I'm here and in this kind of world that I'm building out as a film entrepreneur is something that's able to sustain me and my family and and you're doing you're doing something similar so that's one of the reasons why I want to jump on the show, man it's really great stuff, man.

Daedalus Howell 54:29
Oh, cool. Yeah, there's that threshold I think for me it's about 18 months, maybe two years out where I hope that the revenue from all these endeavors begins to catch up in Eclipse you know the other work I have to do you know, I'm a writer so I write regardless so you know, I write for clients or write for magazines or newspapers, that kind of thing. And but I I feel a tipping points coming and eventually it's gonna you know, and that's, that's, if you can make it like that. That's the best way to make it man where you made it yourself. And we all have help along the way and all that Yeah, we help others along the way, I hope but But ultimately, you built your own kingdom you built your own empire Alex and and I think that everyone should endeavor to do that, because I think that we're gonna be a bunch of micro studios in 5-10 years.

Alex Ferrari 55:12
But that's but that's the go to the 100% we have to be our own businesses, we have to be our own corporations, we have to be our own studios. And I got to that tipping point, probably around two, two and a half years in, is I got to that tipping point where I just said to my wife, I'm like, I don't think I need to do post anymore. I you know, if a directing gig comes along, I like it, I'll take it, you know, but I don't have to do it anymore. And that is most wonderful feeling. For someone who's been hustling for 20 odd years in this business to just wake up every morning and go do what I love to do. It's the dream. It really is the dream. I'm so blessed and humbled by it. And and that's what you're doing on your end with your films, man. So congrats, man. Seriously,

Daedalus Howell 55:55
Thank you appreciate it. Yeah. I have to say, though, the way you do things, I really appreciate the openness and the way that you share how you accomplish these things. That's something I'm trying to engineer figure out a way to incorporate into what I'm doing. So because they're the give back factor is pretty huge. I mean, as we talked earlier, I without listening to indie film, hustle all that and kind of keeping the spirit of film alive in my head. I don't think I would have gotten to this point. And I think that if there's a way that filmmakers filmmakers can bake in some kind of way of acknowledging or helping kind of keep the community growing, all the better. I don't know what that is for me yet. Perhaps I'll figure it out. But

Alex Ferrari 56:40
The as as I don't know who said this, but if I forgot who philosopher said this, but he says, If you want to, if you want to succeed, help someone else succeed, right, and steal from them, and then obviously, then knock them over the head and take no, but but I've discovered by giving is, the greatest strength I have is because I am of service to my community, I give as much as I possibly can. Sometimes I give give too much, I give away 95% of my information for free. And I only charge for about 5% of what I do every day on a daily basis. You know, I could easily there's some podcasts that I do some interviews with some people that I'm like, I could charge 20 bucks for this is amazing information. And I give it away for free. Because I just found and I discovered that when you pay it forward, man, it comes back to you. And now it's addictive for me like I can't not give I cannot be of service. It's part of my DNA now. So wherever I meet someone, right, sure, you know, there's only there's only one of me, so I can't do it as much as I would like. But as much as you can give. And as filmmakers, you have to find that, that thing inside of you, that you want to be of service. And that be of service could be making a regional movie for your community of a film, that's a mark, that's a that's a a need in that in that marketplace. And you're being of service to that community, giving them a light that they haven't seen before. It doesn't have to be grandiose, it could be something very small. But when you discover that being of service aspect, and you should incorporate that in any way shape, or form you can through your work it is it's so much better than the Me me me vibe that I had back in the day when I was coming up when my ego was out of control and all sorts of craziness that I've gone through in my my career. That's why That's why anytime I meet a filmmaker, which I'm sure you've met too, who are just so ridiculous. That's why I may be going desire because I just had to had to make fun. It's so ridiculous. That I say it's all good man, don't I there's nothing I need to say to you. The business will take care of you. Life will take care of you. Yeah, it's and you might have some success here there. But I promise you, the hammers coming. It always comes and I don't care who you are, it always comes. So you will be humbled. If it's not. It's not me to do it. I won't humbly tell you, do you.

Daedalus Howell 59:11
I think that there's a tick in filmmakers, I think filmmakers, especially in the indie realm are intrinsically problem solvers. Right? constantly figuring out how to do something, or fix something or whatever, patch the holes of somewhere. And I think when you see problems in, in, like, the community, like in terms of like accomplishing something or making a film, that kind of thing, you there's an impulse to want to fix it or help somebody like, Dude, you're doing this wrong, man, this is how you do it. And I think maybe that's where it comes from. At first. Were you just like, Oh, I gotta help this guy. He's, you know, he's gonna waste everything here and I don't know, it's it's, it's a fascinating place to be and maybe it's just maybe I'm just getting older, you know? And then

Alex Ferrari 59:51
Don't underestimate the power of age, brother. I'm telling you, man, I mean, I look when I was 20 Oh, oh, I would I would slap my You know, it takes years of shrapnel it takes that that that kind of that rhinoceros skin that you've got to develop because of all the just the bruising and the battles and the and the punches and the, you know, the cuts, and the scarring that you have to go through in this business and I'm not being dramatic, it's the truth. Like we all go through it. And as you get older, you just start figuring things out. And that's what I try to do with this podcast. I try to like, give them a little bit of a shortcut. I still want them to go through their pain, but it's one thing to be sideswiped by an MMA fighter who's sitting next to you. And another thing is if someone says, Dude, there's an MMA fighter right next to you, you will be punched any minute now. There's a huge difference between you're gonna get punched, but understanding it preparing for that budget is a whole other story

Daedalus Howell 1:00:51
Well put. Yeah, good. The MMA metaphor. I love it. Yeah,

Alex Ferrari 1:00:54
It's I always call ego is the MMA fighter that sits on your shoulder that that's what ego is because it'll be he'll be quiet. Sometimes you'll be like, quiet down quiet. He's fine. But he's just waiting for that moment, where there's an opening, and there's always that moment, you're like, Hey, maybe I am not that, boom. And that's it. You're out like, Hey, maybe I am really this good. Boom, there you go. You're out. And ego is always there waiting for you. And you've got to kind of flatten it and it takes forever. So I use that analogy all the time that MMA fighters always on my shoulder.

Daedalus Howell 1:01:28
That's good. That's good.

Alex Ferrari 1:01:29
Now I'm gonna ask you a few questions. I asked all of my films or printers, sir. What advice would you give a filmtrepreneur starting a project today?

Daedalus Howell 1:01:37
Really focus on the writing, that's the one thing you can do for free yourself and get right with enough practice and dedication to it. Make sure that script is story worthy and shoot in shooting where they first just, you can't fix, you can't fix bad writing and post you can edit it around some stuff. But even in my own experience, there are scenes where I go eat if I just spent one more day on a draft, I could have cleared up a lot of problems for myself. Just make sure that things written first write it

Alex Ferrari 1:02:06
Fair enough. Now what is the biggest lesson you learned from building your company building what you're trying to do with your film company.

Daedalus Howell 1:02:15
So go in on getting professional advice for setting it up correctly. If you're going to do an LLC, or, or a sole proprietorship, whatever you're gonna do, just make sure you actually set it up as a business and do it legitimately. Sometimes, if you're going to have your business is going to have what they call a fictitious name. And by that it's like again, it's not your own. Yeah, DBA go through the hoops. Just check all the boxes, it's worth it and and it sets you up for success. You don't want to have to like mess with your taxes. You don't want to have to mess with all this stuff. That's just gonna slow you down artistically. Do it right. And if you have to pay a little bit for it, do that.

Alex Ferrari 1:02:52
And get an account.

Daedalus Howell 1:02:54
That's a great point. Accountants, you know, cheap. Total bookkeepers is way cheaper than you think, you know,

Alex Ferrari 1:03:01
A lot cheaper, than you're doing it yourself man. I could tell you that much.

Daedalus Howell 1:03:04
Especially when you mess it up. Yeah, it especially in production. Having a bookkeeper? I didn't didn't have one until ahead. I really wish I did. Because it would have been so much easier just to have it happening every week. Everyone gets paid. Versus do I get my check? It's midnight. I'm you know, like, well, let me get let me get the book out. Yeah, no, just pay the 200 bucks, whatever. It's nothing.

Alex Ferrari 1:03:24
Yeah, it's no, it's it's, it's a good ROI. And an ROTC return on time and return on investment Ah, yes. Yeah. Because, you know, a lot of us, as filmmakers, especially us guys, here at the micro budget level, we always want to save a buck, but you got to be smart on where you save it. Because if you save $5, but if you pay that $5, not $5 will save you an hour or two in work, or time does it makes is your time worth more than $5? Right? Could you be doing something else that could generate more revenue, or help the project farther along? That is such a huge, huge thing.

Daedalus Howell 1:04:03
That's a great point. Let the pros do the pro stuff, you know? Yeah,

Alex Ferrari 1:04:07
Fair enough. Fair enough. Fair enough. Now, what what did you learn from your biggest business failure?

Daedalus Howell 1:04:13
Hmm, well, that wasn't necessarily this project.

Alex Ferrari 1:04:17
No, no, no, no, in this business in general.

Daedalus Howell 1:04:19
Um, there's a lot of people who are often not invested in your success. Shocking. Yes. And it's, it's important to recognize that and get rid of them early. Not that anyone may be intentionally sabotaging you, but they may unconsciously have a grudge and you might be carrying them with you and you want to drop them as soon as you can. We see this in creative stuff. Sometimes, you know,

Alex Ferrari 1:04:48
Some just not all the time just sometimes.

Daedalus Howell 1:04:53
Just sometimes. This guy suck. You know, there's just there are energy vampires, you know that they want to be close to you Because you got the thing and they don't and they're gonna take it from you. Bit by bit drop by drop papercuts death by pet. Yeah, in they may not even know they're doing it, get rid of them. It's okay to get rid of them.

Alex Ferrari 1:05:13
It took me a long time to figure that out a long time to figure that out. Now in your opinion, what is the definition of a filmtrepreneur?

Daedalus Howell 1:05:23
A filmtrepreneur is someone who endeavors to make filmmaking their live their live in livelihood and by pragmatic and judicious execution of the their, their talent in the cinematic space.

Alex Ferrari 1:05:43
Sorry, you're a wordsmith, sir. Obviously,

Daedalus Howell 1:05:45
No that sounds a little put on. That again, I was I was reaching their films I film a filmtrepreneur is is somebody who, who knows that to make films, they have to make films that that sustain them ultimately. And so by by being smart as as, as well as pragmatic, is the way to go.

Alex Ferrari 1:06:08
Now where can people find you your movie and what you're doing?

Daedalus Howell 1:06:12
Yeah, I'm at DHowell. It's Dhowell.com. And if you want to go directly to the business, it's culturedepartment.com culturedept.com. I'm on Facebook at Daedelus Howell don't even bother Dhowell.com. There's links everywhere I swear. And until hits on Amazon, go to Amazon watch pillhead You can see how I did it.

Alex Ferrari 1:06:33
Yeah. Is it on prime? Or is it on just rental? And

Daedalus Howell 1:06:36
It's on prime yeah.

Alex Ferrari 1:06:37
Nice. Fantastic. Are you finding that you're making? You're making good money on prime as opposed to rental and purchase?

Daedalus Howell 1:06:43
That's a great question. I I'm finding it's not quite as juicy. In terms of prime. But I'm prime is kind of a long term play for me, because I'm trying to push it a lot. And it's easy to get people to watch it if they're not paying out of pocket. Sure. Like, it's a little frictionless. And so I'm kind of in a in a marketing push right now. And so I'm sending out links to, you know, bloggers and stuff like that. I want them to be able to click it, watch it, love it, talk about it. So that's kind of where I'm at right now. So yeah, there's a bit of a little bit of decline. But you know, the great thing about prime though, it's like it's opened up in the UK now. So the film's kind of getting a different audience, that kind of thing. less friction, long term play. I'm a little I'm still on the fence about it a little bit to be honest.

Alex Ferrari 1:07:24
But you're but you're huge in Turkey. So that's all really that matters. You can't walk the streets in Turkey, sir. So

Daedalus Howell 1:07:32
I can't anyway, but yeah,

Alex Ferrari 1:07:35
Brother, man, I appreciate you coming on and being so transparent and forthcoming with the tribe, man. So thank you so much for dropping those knowledge bombs, brother.

Daedalus Howell 1:07:44
Oh, thanks for having me. This is a real privilege and pleasure. I really truly appreciate it, man. Thank you. Yeah.

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BPS 384: Building a Hollywood Directing Career with Brad Silberling

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Alex Ferrari 0:00
I like to welcome to the show Brad Silberling. Hey, doing that, Brad.

Brad Silberling 0:16
Excellent, man, how are you?

Alex Ferrari 0:17
I'm doing great, man. Thank you so much for coming on the show. Man. I am. I am humbled and honored as I was telling you before you and I met in 2005, at my first Sundance, and you were speaking had a fantastic panel and I got a picture with you. I'll see if I could put it in the show notes. I have it. I have it in my archive somewhere. And you were always You're very kind to a young filmmaker just asking price stupid questions. Like, how do I get an agent? Like, you know, like, dumb pie stuff at the time, but you were very kind. I never forgot you. And I followed your career as as you moved forward. And I just the other day, I was like, you know, I got to get Brad on the show, see if he'd be interested in coming on the show. And here you are, sir.

Brad Silberling 0:59
Here I am direct from the San Fernando Valley to you.

Alex Ferrari 1:04
So how did you so how did you get started in this ridiculous business that we we love so much?

Brad Silberling 1:13
I you know, I'm not alone. I was a kid with a camera. I was a kid with a Super Eight camera here in the Valley. And it's interesting because I so my dad, who passed away eight years ago, he was a documentary producer. He was born in DC because he was working for the US IA, which is actually our government's propaganda arm. We do have one. No, no, no, he was producing documentaries during the Kennedy administration. And only in the 60s would logic have dictated that he would move from that job into network television. Don't ask how they made that leap. It was a smaller business then. So we moved out to LA and 67. And he started working at at that point at ABC as a programming executive. So oddly enough, they thought his skills would translate. So he worked as a network executive the whole time I was growing up. But he always loved production. And so I took advantage of that by I would go beg to be dropped off at a set at any point I could, from probably about age nine. When I was old enough to ride a bike, I would steal over to universal, I'd met a really nice secretary who would like slip me call sheets and a drive on which was a bicycle. And I would spend every Friday afternoon there, but I just was fascinated by the process. And again, my dad was always coming at everything from from a story perspective. But I'm that guy who, you know, I still hadn't really picked up a camera I was just absorbing. And then I was there that first day. In 1975 First day for showing of jobs I made my dad dropped me off, there was a theater called the Plitt. That was in Century City where ABC was where he was working and I begged him to just drop me off. It was like an 11am showing. And I'm sitting there alone The theater was not full even though obviously days to come. It was going to be incredibly full, huge airplane kind of recliner seats. I'm alone in my row. And I get to the the the attack on the little Alex Kittner the kid on the raft. And I'm just having a heart attack. And I don't know if I can make it through the movie, looking around to see if there's anybody there. But I hung in thank God. And by the time it was done, I had that feeling which was who got to do that. Who did that? Who took me through that ride. That is something I will never get out of my system. And I went home that day and snuck into my dad's photography closet. It's still his he had a Mac it was a it was in a Minolta Super Eight camera and I started shooting that so that day I it was just like the switch was thrown and Stephens really funny about this because I'm not alone. I mean, I can tell you the number of other filmmakers who were switched on in that moment by that movie. And so I started shooting Yeah, so I was shooting all I did two things. In junior high school in high school, I shot movies and I played soccer and that was what I did. And this was to parade again where it was. I mean, I look at everybody now with their phones in what's possible. And back then you're shooting three and a half minute cartridges. Every second counted. You had to really so you're cutting in the camera. Are you really thinking through your material, your splicing your little, you know, super aid splices. But I, so that's what I did. And I was very obsessed. And I did that right up through, I got a lot of good advice to not do film as an undergrad. But to try to actually learn anything else have sort of more of an open humanist mind. Start writing. And so then I went to grad school and went to UCLA. And made you know, SC is more famous for its, you know, thesis, final films, whatever they're called. But I made, I made my thesis film, and I was fortunate we fought to have our first industry screening because UCLA was super egalitarian, and they didn't normally like things like that. But we did. And so coming out of that screening, I ended up going under contract, I went under contract universal. There had been a woman there who's still a great friend, Nancy Nayar, she ran casting at Universal, she was there just to troll for actors. She saw my film, and she said, Would you mind if I took your film Back to the studio and I was like, yeah?

Alex Ferrari 6:14
No, please, please don't.

Brad Silberling 6:17
Please, no. Can I walk you to your car. And so I got a really funny set of phone calls. One was from the TV group, and one was from the feature group. And again, at that point in time, they did not communicate, they still don't often. And they basically both wanted to try to put together some sort of deal. They hadn't really done term deals for directors since like the early 70s, like Spielberg, so when Steven Spielberg, Richard Donner, a number of these guys who basically were on term deals. And so they dusted off an old term deal. And they, they just like, he's young, he's cheap, hopefully, you know, some talent, let's do this. And they covered everything from writing, directing, producing, you know, making omelets, they, they, they had me, but it was incredible. So I was prepared to start, you know, parking cars at a grad school. But I went under contract. So that meant immediately trying to figure out who's producing on the lot is their television, who's making movies. And that became home for the first two and a half, three years that I got started. And then ironically, Steven bochco and his then sort of in house director, a really great guy named Greg Havlat. Saw my graduate film, and they said, Come over here. And universal was very wise, because they're like, good, let him go. Fuck up on their, on their dime. So but I so my first three years of work or directing television, primarily over budget goes company,Yeah.

Alex Ferrari 8:02
Oh, so I have to ask you though, because looking through your filmography, you have the distinct honor of being one of the directors, who directed an episode of the infamous cop rock.

Brad Silberling 8:14
I'm one of only 11. And the original order was for 12. And they killed it. I remember Stephen coming down that set one day. And he was like, well,

Alex Ferrari 8:27
This didn't work.

Brad Silberling 8:29
That was my second hour of television. It was crazy.

Alex Ferrari 8:33
I beat so for people. So people listening if you don't know what comp rock is, Google it on YouTube and watch a scene of cop rock. It was this musical cop show, which is it is such an oddity in television history, you know, from such a big I mean, Steven bochco was like he was the he was the dude, he was it. So it you know, it'd be the equivalent of I don't know, whoever nowadays, you know, big show runner, Shonda Rhimes doing a cop, cop musical. And it was I saw so I mean, I never seen a full episode because I wasn't I didn't see it when it got released. And I don't whatever's on YouTube. But I just remembered this cops just like singing about drugs. And it was just the weirdest thing. And when I saw it, I had to ask you, what was it like being inside of that?

Brad Silberling 9:23
Here's the truth of it that Steven had seen there was a great British series called The Singing Detective. And I think he was feeling his muscle and feeling his strength and thinking I can do anything. Let's do that. The problem is, Steven didn't really and God bless him. He passed away a few years ago, he was an amazing guy. He didn't really care about music. Didn't really like very much. So this was the problem. And you know, the whole idea of musicals is you only you only burst out into song when you have to when when when basically the spirit moves and the story needs it but He didn't approach it that way this, the cop rock outlines were like, normal Hill Street, it was like procedural procedural, maybe a song in here. And also a problem they weren't raised in, which meant that in production, they came very late. So it wasn't like you had this great champion, Steven Spielberg talks about this beautiful process. On my side story about working for six months, even as you're doing the choreography and just copra you would be shown the number on the day of shooting, because the music had only just gotten to the choreographer who's kind of winging it. And so all the actors like the fuck and and but it was recorded live in terms of the singing, which also is usually you do, you know, like a pre record? It was crazy. And and yet there there would be. There were numbers that kind of worked. And then there were a lot of them called groaners that were just like, Oh, no. And you just fell for these actors who had to commit. And you know, so it was a, it was an exercise in insanity. And like I said, it was not it. If somebody who just loved the musical form, had tried it, maybe before. But anyway, yeah, it was good. But that was my second hour television.

Alex Ferrari 11:25
So so this is his this is this, what I'm doing? Is this is this?

Brad Silberling 11:31
Great. Okay, you go over there. You danced a blocker, you get your gun, let's do this.

Alex Ferrari 11:36
And you've never directed a musical at this point in your life.

Brad Silberling 11:38
Oh, of course, of course.

Alex Ferrari 11:41
Because how many people have really directed musicals? So that list is fairly checked. All right. So you're there as a young How old are you at this point 22 23?

Brad Silberling 11:52
I was probably 25 20. Yeah, I was probably 25

Alex Ferrari 11:56
25 years old. Second time. My God. Alright, so let me let me ask you the first day because I always love asking this question the first day on the first job that you got after you signed that deal with Universal. When you walk on set, I gotta believe you're losing your mind. Your your imposter syndrome is running rampid you're like, any moment now? Security's gonna escort me off the lot. How did you like walk on and like, do your job with all of that? I mean, I'm assuming so am I correct?

Brad Silberling 12:30
You, right, you're assuming and your assumption would be correct. But for three, they all tell you two different stories, but for three things. One is I, you know, I even remember, when I got my contract, everyone was like, Oh, my God, are you losing your mind? And I wasn't, it wasn't hubris. But I felt like I'd been doing what I was doing for a long, long time. And I trusted myself. I felt like okay, I've got more than just the kid next door to be my crew. Now, this is good. So my crew got bigger. But the single biggest reason my Canadian friends are gonna kill me. But the single biggest reason I didn't fully have that was my first episode for universal ended up being in Toronto. They were doing a second batch of Alfred Hitchcock present, right. And so I i finagled my way into one of those. And I swear, I don't know what it was, but I was not intimidated by the Canadian crew. And I was working with awesome. I was working with Mike Connors, Matt Mannix, he was the lead. And he was couldn't have been more dear and awesome. And so I just thought, of course, why not me. So it that part didn't really overwhelm me, I felt fine. I'll tell you the moment that you're thinking of it was less imposture than just like, how did this happen? So that's my first directing job in television. My first feature directing job is Casper, and we're shooting in 1994. As I've told you, I picked up a camera because, um, Steven Steven ended up becoming my mentor and giving me my first feature job. And the first morning of our shoot, we were shooting in the big kitchen, there was a big long kitchen sequence that was gonna end up having more CG, then all of Jurassic Park was insane. He's awesome. He shows up at call to be there for my first shot. And we'd go into the hearse, and it's awesome. And when the time came to call action. I just sat there and he's next to me. And I'm looking at him. I'm looking at this whole situation. And it's like, everything just dropped on my head. I was dumbfounded by the universe. that this was actually the case that he just looked at me and smiled Newman say it as like, action. And it was, it was still one of the most incredible moments and it was just that that thing of confluence, like, how did this happen? I'm grateful it happened. But yeah, so in a weird way, that was my bigger moment. But I did, yeah, I had, maybe unfounded. But I did always have a belief that if you have the story, and you know what every setup is, and you're there, the crews gonna follow you doesn't mean that there's not going to be testing and that they're not going to sit there with their arms folded at times. You get all of that I had the DP on that very first. Alfred Hitchcock episode, by I don't know, it was like night number three, like wanting to quit. Because I'm very hands on. I don't just say, Yeah, let's go do a nice to shot and I'm going to go get some coffee. I, I'm still a kid with a camera. I set every shot, I, you know, I rehearse with the lens in my hand. I'm just who I am. And this guy wasn't used to that. And it was really funny. I've had that a few times, even in some of my movies where to pay. So I now my litmus test for whom I'm going to collaborate with as a DP in particular, it has to feel like a friend from film school. That's not a GISTIC. They can be 90. But it has to be that spirit. We're in this thing together. Oh, look, what I'm seeing. What are you seeing? Ooh, look at that. But those who work in such a way that it's like, I'm the director of photography, you go sit in your chair a little man. I'm just not there. So that was that was an interesting early moment for me with my confidence, but how to keep a collaborator close without losing them.

Alex Ferrari 16:54
Now, I heard I remember years ago, when Casper came across when Casper came out, it was a fairly big. It was a fairly big deal, because CG was just starting.

Brad Silberling 17:06
We were the first character with dialogue. CG animation. So Steven had done Jurassic and 93. And as he Yeah, that first morning, when he came to my set, and kitchen, he's like, Dude, you're about to blow through more spots than we did in the whole movie. And he's but he came, he came like week three. And he's like, oh, man, if you'd known what you're getting into, you'd never would have said yes to this. And I laughed. He said, You're now directing these characters. There's dialogue. There's monologues, there's soliloquy, he's, I just had to have the dude's turn and roar. And it was a deal. It was a deal. And it was we there was an early glimpse of motion capture that was experimented with, but it was not ready for primetime. So unfortunately, I didn't have that to go to. It was all here. And then I basically had to go with a with a old school 2d line animator, I had to go and basically, after making the movie, direct every performance in pencil sketch, right, then hey, then take those to ilm, and go through the whole so it was very handmade.

Alex Ferrari 18:23
Now what watching some behind the scenes or an interview that you did, was it true at one point that you turned down and said, I can't do this, and that Steven had to literally call you off the ledge?

Brad Silberling 18:37
Yeah, so he we met again, it's it's only he could have done this we met because he happened to see some television that I directed not a bochco show, but Gary David Goldberg who's passed away and he was amazing. We did family ties, but then he, Gary did a show called Brooklyn Bridge. That was really memens remembrances from his growing up in Brooklyn in the 50s. And I happen to direct an episode. I can say this because I'm a tribe member. But Gary said, yeah, you directed the least Jewy episode that we did. Because it was it was an episode about this kid and his family going to Ebbets Field to try out for this thing. And it was so non Jewy that it was more of an Americana episode. And they ran it and it's crazy. I was just thinking about this this morning. It was in thanksgiving of 91 So 30 years ago last few you know a month ago. It they ran this episode because they needed to fill the extra half hour after the first running CBS did have et so Stevens movie ran. They needed to fill a half hour they thought oh, this is very heartwarming, very Americana apps. So Gary called me the next week and said you're not gonna believe the phone call. I got that. And I said, Yeah. And he said, my friend, Steven Spielberg was obviously watching his own movie, and stayed through the commercial break. And he saw your show. And he called me and wanted to know who did it. So that's how I met Steven. So I went and sat down with Steven. And he happens like a Schwab story. He happened to see that episode. And he walked in his office and Amblin. And, you know, my hearts through my mouth at that point. He's the most disarming kind, warm human ever. So that goes away in 30 seconds. But he didn't even let me say anything. He said, Okay. Let me tell you about your last three years. And I look at him, and he proceeds to tell me exactly what I had been going through as a young director, under contract in television. And I'm like, my jaws hanging open. And he's loving it. And he said, Yeah, I know, I cuz I experienced that. And I saw what you did, I could see you were making a movie, but you only had a half hour to make it. And I'd like to help you make a longer movie. And so that, yeah, so that's what started us. Originally, he had in mind, much more reasonable first movie, it was like a little Louis mall film, there was a thing called the divorce club that we were going to do. That was about kids and divorce, kind of comedy drama, is Warner Brothers. And so when he went to go make Schindler's List, I was starting to prep that movie. But I noticed some real foot dragging from the studio about hiring like crew. And so I called Lucy Fisher's great producer now was the executive and I called her I said, Lucy, is there a problem? She said, I think you should call your friend Steven. I don't think they want to make this movie. And so I called him in Poland. And he was like, Hey, how's it going on your first movie? Isn't it amazing? Isn't it great? And I was like, Dude, I It's wonderful. But I don't think they want to make the movie. What? That's crazy. I'll call them and he called Terry Semel and Bob Dale. And he called me back two days later, he said, I'm so sorry. You're right. They don't they're scared of it. They think it's it's the subject is too sensitive. And he said, I don't know what to say. I'm so sorry. I'm like, don't worry about it. Go back to my day job. Thank you for trying. And that was the timing where I went back to bochco to direct one of the first 10 episodes of NYPD Blue so that Steven takes credit for my marriage because I ended up marrying Amy Brennaman who was in the cast of NYPD Blue the first season. But then he called me and he said, This is months later, I was doing a pilot in Hawaii for bochco, and he said, Okay, starts the call saying, Okay, this one's really going to happen. Promise it's gonna happen. With start date, I have a release date. And the moon is gonna, I said, the movies what? He's like, can you say, it's Casper? And I said Casper? Like is in the front? Yeah. Yeah, yeah. But it's gonna be live action. It's gonna be CG. I just did these dinosaurs. You're gonna be doing this and that. And I'm dumbfounded, you know. And I said to him, you know, which Brad you called? Because I was like, Dude, I, you know, I had no animation background, I'd done some small visual effects work in television, but I dated an animator at UCLA. It's like i i But I really didn't have any clothes. And he was amazing. He was like, know what you do. You're technically savvy, what you do and emotionally what you do and what this movie needs, is you? And so but I didn't just say yes. On the call. I had to take a weekend. Because I was overwhelmed by the prospect of mass failure.

Alex Ferrari 24:04
Yeah, because that's a that's a huge that was a that was a big movie when it came out.

Brad Silberling 24:08
Huge movie ended up where we knew would be it was like $65 million. At that point, this is in 95. And all of a sudden, they're in Hawaii, and I'm just thinking, Okay, if this movie works, Steven Spielberg presents great, great, great. If it doesn't work, I'm like one of those direct first time directors littering the beaches of Malibu who can't get a second job. And so I was really anxious about it. He did a very shrewd thing. What he did was he sent the young producer Cullen Wilson who was going to do the movie. He sent him to Hawaii with a trunk of basically, almost like illustrations from ilm, about how this could work. What the modeling would be like, blah, blah, blah, blah, blah. And I'm just driving around to scout my pilot with calling the whole weekend saying, I know this can't work I, you know. And then it was awesome because I had a conversation with with now my wife then girlfriend, Amy. And she's like, okay, it's like pros and cons. Why, you know, what are the pros and like, well, it's an incredible opportunity. And I love the fact that the movie is actually embracing this idea of loss and that there's an emotional storm. And she's like, okay, so what are the cons and like, I could tank? And so that's when I just realized, okay, the only thing keeping me from this is fear. I gotta fucking dive in. And so yeah, I called him back. And I said, Okay, let's go. And it was just like, lightning from there.

Alex Ferrari 25:50
That's amazing. Because I mean, I still remember when that movie came out I love the movie, when it came was such a heartwarming and touching film. But it was technically they everyone was just talking about the character and was just a first real use of animation as a as a talking characters. And yeah, they were go so you, you know it's not avatar. But but but without Casper, it's hard to get the avatar like you need a minute. It's part of the evolution. But it was so beautifully, even. It still holds to this day. It's still holds.

Brad Silberling 26:21
He, I was waiting. I was waiting for the big Yoda moment. And I was when I was in prep, to talk about the effects and about the effects work. And we're getting closer and closer to shooting. I'm like two weeks out. And Steven slows and talk to me about he had at one point said to me, oh, yeah, I'll have the office send you a couple of tapes of work sessions with ILM. You can see how I gave them notes on the dinosaurs. And so you'll know how to like yeah, okay, great. We shouldn't done it. So finally I said, Hey, can we grab five minutes? He's like, Yeah, great. Great. I said, Okay, well, first of all, I think this affects budget doesn't really reflect what it's going to be. And he looked at me with that great grant, he said, I wouldn't worry about it, just go shoot your movie. And I was like, Okay, this is the guy. This is his, like, Close Encounters thinking. I know, it's gonna be pretend it's the other number, but it's really going to be this. But more importantly, he said, again, what you know how to do you know how to stage beautifully, you know, how to, to really you know, where the camera goes, You know what to do to do an elegant job. in live action. Don't treat this any differently. You have to basically, just don't try to like compensate. Do it just as you would, but only you're going to know where those characters are. And you're going to have to communicate that. And that was exactly the right advice. So I stopped thinking, Well, I have to kind of put on a different filter. And I treated those four ghosts, just like any other character in the movie, and I'm going to stage with them, I'm going to counter the camera, the focus shift is going to happen because there's the moment it made me look like a madman on set. Because it's like orchestrating, you know, it getting the crew to understand where these ghosts were, how quick, they were moving, getting the camera operator to tilt at the right moment to an empty part of the set. And then, so I was doing this all the time. It was, it was crazy. But it felt completely natural. And that movie made me fearless. Because once you've done that, you can't throw anything at you that you know, and also it it I have friends who are live action directors who still have this envy of going to do a big effect strip movie, right? And it's funny, I for me, it's just another tool in the tool kit. I don't thirst for that. But I know how to, I know how to basically use those tools, and how to communicate with with lighting to you know, lighting, TVs and animators. And so it was like this incredible two year learning curve. That was invaluable.

Alex Ferrari 29:11
I've had I've had a lot of I've had the pleasure of having some amazing guests on my show. And I doesn't cease to amaze me, I can probably count 20 instances that Steven Spielberg launched their careers, or help them along their career. He is one of those, those guiding forces in Hollywood, he doesn't get credit for that he has helped so many filmmakers off the ground, either to start or later in their career or one point. He's always kind of the man behind the curtain in a lot of ways, just giving that nudge helping a little bit out here. And I've heard nothing but the nicest wonderful things about I mean, the craziest stories. It's amazing stories, but and I know He, that's why I knew that he worked with you on Casper. But your story about him doesn't surprise me the least.

Brad Silberling 30:07
Yeah, he it comes out of sheer love of film and filmmaking and storytelling, and it's what keeps the ego out of it. He just wants to push, good work along, you know, a couple of movies mine that that weren't ones that he was involved with. He's just the best like on City of Angels, which I did over at Warner Brothers. He, he said, when's your first preview? Can I come? And I was like, oh, yeah, let's do that. That's gonna freak them out. And so I literally took Stephen to my first you know, audience recruit, they didn't see him. But he wanted to come because he felt so you know, proprietary, and we felt like family. And indeed, like, the studio was freaking out. They're like, Oh, shit. And yet, it was the best because he just had this reaction. And then he's like, Hey, I carved out a day, next week, you know, you want me to? I'll run the picture with you. You want, you know, you want to hear some thoughts. I was like, Yeah, man. He's done that a couple times, three times on movies where he'll come and spend the day just run the picture in the cutting room, again, offer up thoughts. And no, no, you know, no ties to any of those, like, here's what I see. Do with that? What you will, I'm so proud of what you're doing blah, blah, blah. Um, and that's actually what it is.

Alex Ferrari 31:38
And I just heard a story, a friend of mine who released a film. And he's like, dude, do you know I just got a letter from the producer. I just got a call from my producer, who got a letter, a handwritten letter from Stephen saying, Hey, I saw his my film. And I just want to let you know, I really liked it. That was it. Like, there's nothing? No, I don't want to do anything with you. Like I don't want to like, and there's no agenda just like, I saw the movie. I thought you'd like to know that. I liked it.

Brad Silberling 32:09
He's like ahead of the curve. Because what I have found, I think was after City of Angels came out one day, I remember I got a phone call. And I thought it was a friend playing a prank. It was Dustin Hoffman, good cop with only me. And I thought, wow, somebody is doing a really weird Dustin Hoffman imitation is this bread. And he he called me because he'd seen the film. And he really, really enjoyed the movie. And he said, You must like actors. He like actors. I feel like he like actors a lot. And so we talked and I finally said to him, this is so kind of you to do, do do do this. And he said, You know, I didn't for many years. I didn't I was too competitive. He said, But I'm getting a holder. And I like to acknowledge great work. And that was the most incredible thing. And then of course, I took that because then I built him into my next movie. But I Stephen has been ahead of that curve. And I think it is because he, he knows the the pain. You know, people forget his first directing job for him was a nightmare. You know, the the knight gallery, sent him back to Arizona for a year and a half. He was like, I'm not ready to do this. So he knows what it's like to get real support. He knows what it's like to. He always he always says that to me. When I made a film, a film mine moonlight mile, again, was something that I'd written and he's like, it is your DNA. It's you through and true. I feel you in every frame. That is what we're here to do. And so he's it's, it's an incredible thing. And I knows he I know he knows it. But I remind him of yearly I'm like, you know, in Yiddish like what a mitzvah it is you do for your kind every every day you he loves movies, he loves television, he watches everything.

Alex Ferrari 34:18
It's It's remarkable. And the thing I always find fascinating about him is that he's like, he doesn't have to anymore like he had he could have stopped decades ago, you know, after et you could have a lot. He didn't have to do this, but he does it without agenda without quid pro quo. He's just been truly wants to help and wants to and he knows, he knows, in a very humble way that he's the 800 pound gorilla in the room. He he knows that very, very, very well. And he uses that power for good.

Brad Silberling 34:53
Well, and he'll also tell you, which is really funny, I remember between movies at one point he was a was Amblin television or maybe it was DreamWorks Television and they were producing one of their first TV shows. He was like, there all the time. He was like, Hey, come meet me. I'm on the set of so and so out in Chatsworth, come, come hang. And I was like, and I went there. I was like, What are you doing? He's like, Oh, this is like my methadone. He said, If I'm not actually shooting, I need to be really close to it and get a fix. And that is. So he calls he calls, the movies he produces or the TV shows his methadone. And I've always thought of that, because I share that it's my favorite thing. I'm the best director ever. When I go visit a friend set, I got no pressure. I'm really happy with the snacks. The actors look really nice. I'm really just loose. You know,

Alex Ferrari 35:46
Ohh anytime you visit a set, you just like it's not my, it's, I'm just I'm a passenger on this ship. I don't have to I don't have to drive. It's great.

Brad Silberling 35:54
A friend, a friend of mine is starting a movie next week in Boston. I'm going to go visit him. And he said, what day you coming? And I said, I think I'm coming on the blog goes, Oh, that's really funny. That's Guest Director day. That's amazing. So he's like, I'm like, nothing. Doesn't work that way, my friend.

Alex Ferrari 36:13
So one of your, as you mentioned City of Angels, which I absolutely adore. I watch that film every few years because I absolutely adore that film. And it was obviously made a remake of a masterpiece of a film, which is Wings of Desire. How do you approach remaking is really a masterpiece. I'm not exaggerating, winds of desire is a masterpiece.

Brad Silberling 36:37
Oh wins the desire. So you want to go, you want to go on a bad blind date, go see Wings of Desire, which is how I saw that film. I, I went on a blind date. And I went to see wings desire. And I was I couldn't move out of my seat at the end of the movie. And I looked to my left, and the woman that I was there with clearly was looking for her popcorn remnants or whatever it was, and there was like, no response. And I couldn't, there was a really short date after that, you know, it was poetry. And it was just life humor, and observing nuance, and it was an incredible movie. The only way you make that, that film when we did is you you you can't approach it as an actual remake? Because if it were you What are you doing? You know, you can't do it. And so when I got a call about the film, I was really interested, my agent then said, Oh, Dawn, steel. producer Don steel is doing a remake of Wings of Desire. And I was like, what? I couldn't put those elements together, Dawn, who's been gone now. 20 years, was arguably one of the most commercial movie brains as a studio head and then as a producer. So I went into meet her. And what I realized, and I say this lovingly, I don't know if she ever saw the original film. And that's what that's what set me free. I was like, oh, okay, she's thinking of this as a high concept premise. And had engaged Dana Stevens who's a wonderful writer, Dana as well was late to the Dana was not a vendor's efficient auto was not. So they were freed up at the initial stage of development by not chasing that, but by trying to come up with a story. And I knew that for me, if I could bring the emotional response I had to VIMS film and some of the the tonal play, but but also be able to just own it and just think, again, we're not doing because obviously Windsor desires like gossamer threads. It's there's that much story and and the incredible thing is so Nick Cage and I had a real instinct, because I remember asking Dawn steel, I said, So tell me about your conversations with them. What does that been like? And she's like, Oh, I haven't talked to him as a really you've never engaged which goes, Oh, no. Wow. And so when Nick had signed on, he and I both were like, truly loved to get the script to famine, just sort of who knows get any thoughts but more so just reach out and say we want there to be a continuity because we we really are so indebted to the initial impulse he had. And he was amazing. And he read it quickly and responded. And then he ended up becoming like a beautiful kind of godparent to the movie from that point on, or, or an angel, if you will, or an angel, guardian angel, a German guardian angel. He was great. But what he said to me and Nick at that point, which was amazing. He said, This is crazy. Do you know that in my original concept for the movie, it was going to take place in a hospital. And the female lead, of course, who's a trapeze artist was going to be a doctor. He said, My dad was a surgeon. That's where I wanted it to take place. We couldn't afford it. We couldn't afford a location. And we couldn't afford it. That's why I think about it. That's why she's a trapeze artist. We've put a tent up. And we were like, Oh my God, that's the beauty of film. It's like you can't imagine that film any other way. That can, you know, the visual, concede a flight and all that goes and none of that was budget. We couldn't afford it. So again, so vim came to my first test screening with his wife. And they were fantastic because I you know, the way test screenings, good lights come up at the end, you you as the filmmakers Studio, you leave the room. Everybody gets handed their little note cards, and they fill out shit. And Vim and Donati, his wife were really funny because they, nobody knew who he was. So they're like spying on people's cards, and then they would come running out to me, ooh, it's looking really good. And they like this. And they like that. And then he run back in. And so he was awesome through the whole process. But again, didn't expect it to be, you know, a xerox copy, appreciated that we weren't just doing that, but still felt really happy to be connected to the film. And that was the only way i i was able to do it. Otherwise, it would have just been.

Alex Ferrari 42:09
Yeah, cuz you can't, you know, I had John, Panama. I had John Batum on and I talked to him about point in return. I'm like, how do you take the Femme Nikita, and like, redo it like, but he didn't have a guardian angel from France. He was on his own.

Brad Silberling 42:26
John, I know what you're talking about.

Alex Ferrari 42:29
You know, John's, John's that I'd love, John. Absolutely.

Brad Silberling 42:33
And he's and you've seen his book, which he's written, He cares so much about the craft of directing and what directors go through. And he's the best,

Alex Ferrari 42:44
Absolutely no question. Now, how did you How do you approach taking a popular children's series and turning it into a series of unfortunate events? Like how? Because that was at that point in your career, the biggest budget you've ever worked with at that point? Correct?

Brad Silberling 43:02
Yeah, yeah. No, for sure. Cabin Casper and CD of angels were probably within $5 million of each other somewhere in the 60s. And well, yeah, Lemony Snicket by, you know, over two fold, partly because Scott Rudin and Barry Sonnenfeld had been in early development on trying to make the movie at Paramount. And they spent some money. They spent some money, and the studio got very scared because the script it's interesting handler is a friend of mine, and Daniel Handler, who's the real Lemony Snicket. And Daniel had done an adaptation, but the adaptation was like, bonkers. It wasn't, it really wasn't honoring his own work, which amazed me. And I think because he's so prolific and he's so imaginative, I think. He thought, why am I just gonna go recreate what I've done, I want to go do some other stuff. So what I remember asking if I could read where they had been headed, and it was crazy town, but it was also very expensive. So that's how DreamWorks got involved was, they basically decided they were going down the wrong path at Paramount, reached out to DreamWorks to partner on the movie. And it was mutually decided that they would bring on a whole new filmmaking team, new script director. And so I was in Europe. I was with Dustin Hoffman. I was in Europe, promoting moonlight mile when I got a call from Walter parks who was then running DreamWorks under Steven. And he said, Are you familiar with these books? And I said, No. And he said, Go get your hands on them and call me back. And I went to the biggest toy store hat have I think it's called in London and bought the first three books. And was so again, for me it's like, tone, and character. And I was so blown away by, you know, the essential premise of those books, which is that the kids are the adults, the adults are idiots. And that there's a real straight look at darkness that there's a real straight look at loss and perseverance, and what that means. And so I was reading these and just the, again, the sense of wisdom, huge intelligence tone, I just thought was fantastic. So I called him back and I said, this is great, what's the situation? And he said, Well, when you come back, come sit with me and Steven, but if you want to do this, we should do this. And so that began the process, you know that there's 13 books at that point, there weren't 13. But it was decided that we would tackle the first three. But by nature, they are like serials, they're episodic. And my, for me, the biggest challenge was going to be making it still feel like a three act film, and not just like, and then we're here, and then we're here, which some of it is naturally still that way, but that there had to be some sort of a bigger arc. So we spent a good bit of time. And thankfully, handler, was willing to come back into the process because I didn't want to lose his voice. I didn't want to lose his, you know, just I'm sort of sweet and sour thing that he does. And then we had to put Yeah, I mean, it was a very expensive movie, I asked Sherry Lansing, not to make my life harder. But I said to her when I met her, don't you want to, frankly, given the money you're spending? Don't you want to do? It's, you know, expect the future two and three? Don't you want to do two back to back and amortize the cost? These sets are going to be insane amounts. And shares awesome shares like, oh, no, honey, I'm very superstitious. I'm too superstitious. I let the first one come out. And then we'll decide I was like, okay, and I had over the course of early, the you look, you pick up one of those books, there is a sense of there's like a sense of that everything being handmade the illustration. Yeah. And I wanted the film to feel like an illustration. And so when I started scouting, and trying to kind of design the film with Rick Heinrichs, who's awesome, we were actually going out into the real world looking for locate and we both were like, huh, can't do it. This is neither the hunter we have to find a way to make everything feel handmade. It times more two dimensional and three dimensional. That means we have to control it all. That means we're gonna have to be on set the whole time, including for exteriors. And so that's how we approached it. And again, the studio back did but yeah, it was, it was it was an expensive movie,

Alex Ferrari 48:07
It was now how do you direct a force of nature like Jim Carrey? I mean, he's he, I mean, obviously, he's very similar. And energy to Robin Williams, you like this kind of kinetic energy that you just like, you can't control it. All you could do is corral it.

Brad Silberling 48:26
What you do? It would be like if you did a two hour interview, and you hopefully made great prompts, and let that interview go and then sit down together and say, That's salient. That's great. This not so much. What I realized early with Jim Well, two things when people know about Jim Carrey, everything seems like like Robin Williams, like Oh my God. So he is a preparer. And he feels most grounded and safe when he's prepared. So what I realized was like, Okay, how do I do that and still, capture all that's Jim. And what I realized was, I want to basically get the most out of his freedom, and then create. So normally when you do makeup, hair wardrobe tests on a film, there is no sound recorded. You just put an actor up. I had this crazy idea that I got from actually John Slazenger doing this on Midnight Cowboy, which is I brought the sound mixer and I decided to interview each of these potential characters that Jim was going to do meaning. Jim's off and then Jim's Stefano and then Jim is I'd asked him about public policy. I'd asked him about his thoughts on on, you know, secondary education, you know, on Las Vegas, and he just had a great And we're recording it. And we looked at each other after the first day and thought, it's all in there. That's amazing. It's all in there. And so what we did was I went and took from these really, hopefully well prompted, but great improv, I took the best of what we thought could play within the story. Because I did bring it around often to the kids into the situation and what see what he's going to do with the money and Titanic sucked, I could do better. And so what you do is you, you, it's, it's less hemming him in and more like, here's your pasture, let's go play. And I'm going to take your best moves. And we're going to bring that into the story. And so that's what we did, we brought all that material back into the script. So the script, what you have on screen is all material that that derived from improv that we did well ahead of the time. And again, it's like a kid, you know, teenagers with a camera. He and I responded on a really fundamental level, like pals, and I realized that I had to make him feel safe. And, but also, not just pulling surprises, but let's go through let's prepare, he would know, if he had to work the staircase in that mansion. He knew how many steps there were, how many he was going to take before a gesture. And if God forbid, the night before the construction crew change the number of steps. That's where he gets thrown. Because it was like no, I'm so I'm so I'm a dancer, I'm so prepared. And so if you know, that's the animal you're dealing with, you lean into it, and you make him feel safe. The studio got very scared, they got scared off into the process about you know, what the reason kids love those books and why they love the series, because it's super honest, it goes really dark. They get very scared of that at times. And like, the 11th hour, they got a little worried about camera loss makeup. And I said to them, oh, we're past that point. And this is exactly what it's supposed to be. You know, and they, they, but they, I forget what they did. And they they asked Walter parks to see if there was anything he could do. And I was like, Oh, this is not going to end well, because we've committed, it's going to get in his head. And it's gonna blow up. And our first day of shooting, Jim never got on camera. Because I think one of the producers had gotten in his ear like, well, maybe we can have a little less darkness under the eyes. And I remember saying to the producers like that is gonna come at a cost you wait. And sure enough, I went into Jim's trailer and he was like, Wow, are we are we just making a mistake? What's going on? And I said, Absolutely not. You are the character. This is the makeup. Go home today was a great rehearsal for printing from putting on your makeup for three and a half hours. Go home, get some sleep, we're gonna start tomorrow morning. Fuck them. And that's what we did.

Alex Ferrari 53:16
Yeah. And that's, that's awesome. That's an awesome story. Now is there you know, as directors, there's always that day. And it could be at the beginning of your career. It could be at the end of the career. It could be the middle of your career, on a day on the set, when the entire world is coming crashing down around you. And you're like, Oh, my God, like the actor won't come out. Like you were saying before we started like the actors drunk. He's getting she's getting a divorce. We're losing the sunlight. The camera fell on the lake. And every minute that goes by, it's literally 1000s if not hundreds of 1000s of dollars going by. What was that day for you? And how did you overcome that obstacle that day?

Brad Silberling 53:58
Wow. It's so funny because I'm smiling when you're saying that day. It's more like days.

Alex Ferrari 54:05
Every day I asked that question often is like you mean every?

Brad Silberling 54:09
Well, I'll tell you here's a here's a really, I I think I think I'm happy that I don't have a litany of them in my head. Partly because, listen, you the days that you think are going to be a cakewalk slam you like a ton of bricks, right? And then you're like, Holy fuck, how did this get so hard? And then the days that you're anticipating hell become like joyous so it happens throughout the process. I think as you do it more what you know I always say it's a shot at a time. You go one shot at a time I when I would in my golf cart drive myself to set on Lemony Snicket, we shot I think we shot 146 As on that movie, it was 146 days. And I remember, like a third of the way into it thinking this could really become overwhelming. And I remember just driving my cart with my happiest moment was like driving my golf cart to the stage with my little one cup of coffee. And I thought, I think I'm just like a minor, I go into the mine. And I come out with film each day, I can't even begin to think about the end of this journey, because it will take me out, I just have to go in and really concentrate one shot at a time, one performance at a time. And that's how you can persevere and not get overwhelmed. I over the years have gone to sit, just again, my method and I'll go sit with Steven on a set. And it's what's always given me the joy of one shot at a time. Because as much as people like to prepare, he prepares, but he still comes up with it. It's like jazz, he comes up with it a shot at a time on set. And if you do that, you could be shooting 10 days or 100 days and as long as you're getting some sleep and you're eating Okay. And you believe in what you're doing, you can get through it. The one i i I remember one day that was pretty amazing on Lemony Snicket that is about as close to what you're describing, as I've probably ever come. Where we had, we were doing a sequence with Billy Connolly. And there's a character in the books, the incredibly deadly Viper says huge Viper, of course, is harmless, but looks really neat. So we had a giant prosthetic version of the Viper created just to basically be able to rehearse and to for the camera operator scale. And the babies with these were babies who were playing Sunday, they were 14 months old. There were twins when we made the movie, and one of them on the rehearsal in rehearsal, do I always shoot my rehearsal? So everything's always on film, or digital? Because why not? It's like, I'm not going to lose a great performance. So I don't like just a camera rehearsal, I always roll and it gets everybody focused. So we rolled on the rehearsal in the grip who was sort of manipulating this huge, fake snake got a little too overzealous and his performance. And like, what views and the gait of this pen that the snake was in was, you know, fly's open. It goes right at the baby, who's being held by the kids. And she said, it's all it's in the movie. She looks and screams bloody murder. And she's toast. She's like, I'm off. They got to take her off the set, she was scarred. I still feel that she was scarred from that for the rest of the movie. Most of the rest of the movie was her twin sister who was just like a joy baby. She though freaked out. And at that point, when you're dealing with with infants, you only have so many minutes on set. Her sister had already worked that day. I had nowhere else to go. There wasn't another scene we could jump into. There was it was one of those where it was like, and I remember, I just, it was that moment, like, holy shit. I turned to my ad who's done every movie with me. And she's amazing, Michelle than he does. I turned to her with this look. And I said, I need to take a walk. I've never in my career left my set. I never leave the camera. I was so overwhelmed. By this wall. We had walked into that I literally walked out the stage is a paramount. And you know, on a big movie, you've got it feels like 1000 radios all around. There's PDAs. Right? And what I hear on as I'm walking out of the stage and I'm walking down, you know, I hear don't let them get to Melrose don't let them get to Melrose. They literally thought I was gonna walk and never come back. And I don't know if I think about it, but it was amazing. So I got like, halfway down and take a deep breath. You know, like, Okay, again shot at a time. It's their mood I sometimes too, in my head. I think it's their movie too. Meaning I take it all on my head. I take responsibility for everything. But everybody has come together they want to tell this very challenging story with real babies and real this and that. It's their movie too. We'll figure it out. You know, and the more you do it, this friend of mine starting this movie in Boston next week, I was mentioning, a lot of it takes place at a boarding school. He just lost two weeks out his primary location, like incredible Primary School location, all the architecture, because it COVID the Board of Directors, I guess got together and we're like, No, can't do it. And I was on the phone with him when he got the other column, the other line, and he's like, and I checked in with them next morning. He's like, You know what, this is what happens. We do this long enough, we kind of get unflappable. And you do you it's not that you don't care. You just know, there's gonna be a solution. And as always happens in film, you look back and think it couldn't have been any other way. So there's a faith in the process. Yeah. Cast. recasting.

Alex Ferrari 1:00:53
No, you're absolutely right. There's there is that thing that you're like, Oh, why did I lose that? Well, like the trapeze thing. In Wings of Desire. Perfect example. Like, I mean, that he wanted a hospital, but he couldn't afford it. So we got the trapeze. It's, it's, it is such an insanity that we do. I call it the beautiful sickness, because it is. Because it is it is. And you know, which is once you get bitten by that bug, you can't get rid of it ever. It really it's always inside you. And it's beautiful. But it's I've spoken to so many filmmakers over the course of my career, that there's an insanity to what we do. We have we have gone to the circus, we've ran away with the circus.

Brad Silberling 1:01:38
Yeah. And it's a compulsion. Yeah. And there's a and I've had it again since I was younger. So when I was making my little super eight films, lived in a neighborhood that had turned over and really there were not a lot of younger families. There was one kid next door to me, who was younger, was the only actor I had. He was in every movie that I made. And he got really smart. At one point, he started saying, I'm all tired today, like you hold this handout, I have to give them five bucks. And you know, it's my first time dealing with unions. But it was funny because he the compulsion he would look at me some days ago, oh, no, you got another one. Because you just get bitten and you want to tell another story, and you want to go do that thing. And I always say different with different filmmakers, I can look at their movies. Paul Anderson, another fantastic director from the Valley, we are Valley people. Here in LA. I adore licorice pizza. And I looked at it and I said he wanted to make a movie. Meaning he was very excited to create a feeling. It wasn't that he was sitting there chiseling out a story that was just like this. And just like that, he got really excited to go make a movie. And sometimes our movies are that it's like, I want to go make a movie, and I'm gonna find enough that I can care about to hang on this movie. And just enjoy the process. Peter Weir, who among you know, the pantheon of living directors is one of my faves. And I sought him out after Caspar, actually because I was gonna go to Australia. He happened to be in LA and he's become this incredible. Again, friend and mentor. He said a really brilliant thing about he made a movie called greencard with Dr. Jia and, and maybe I missed out. Yeah, that's right. And the movie flopped, and just got kind of panned. And he just had the greatest attitude. And he said of it later, I realized that the audience was in the wrong place. They should have been with us while we were making the movie. Because the process was so pleasurable, we had such a great time. And I guess I wanted them there, maybe less. So sitting in a theater watching the movie, and I, I knew exactly what he meant, which is, you know, sometimes it's just, I want to go and have this great experience. And so, but But it's all from that root compulsion, and part of your job, if people do it with more or less success is how do I manage that compulsion and have a life? You know, for reason that most these marriages go down with filmmakers and other artists. And it's like, you have to find a balance, and we're always working at that. But the bug is still always there. And you know, it's this I call it the great Harrumph. It's this creative Harum for you're unsettled, because you're searching for that next thing to just lock into.

Alex Ferrari 1:04:46
And I'd imagine, you know, being someone like yourself, who's had success as a director in your career, when you start getting those first big jobs, you know, when you're on the set of Casper and on the set of City of Angels and that I guess helps to amplify because the high is so much higher for someone directing, with all the toys in the world like unlimited tickets. That high must be pretty immense for someone like yourself, as opposed to an independent filmmaker who is used to making 100,000 $150,000 movies. Don't get me wrong, it still could be a high for them as well. But I could only imagine the level of flike height you get you get your movies get released, you get huge audiences, you're working with the the best collaborators in the world, you have Steven Spielberg sitting there visiting the set, I could imagine as a director, you that that that compulsion must be even more. So I think that's probably why you do so much television, because television you're constantly working, as opposed to features that take forever.

Brad Silberling 1:05:44
Well, this is this is right. Pilots, and I love making pilots because pilots are little movies that have to be done by May 2. And they have to, they're not going to wait for the actor because they can't they have to have it on their schedule. No, it's true, though. I'll tell you, and I remember this. While I was shooting Casper, Kevin Reynolds who made another thing Waterworld Kevin's an old friend because he married one of my oldest friends. Kevin was on the universal lot. And he got I don't know if he was in post on Waterworld or

Alex Ferrari 1:06:20
95. I think it was in post around that time.

Brad Silberling 1:06:24
And I remember he came by, and I was like, you know, famous at Waterworld, the first movie to ever break the 100 million dollar figure on a budget. And I said, God, that just must be amazing and crazy and great. And champion. And he's looked at me said you know what? It's still all the same problems. He said, I'm still fighting to make my days, I still don't have enough for certain things I want to do. He said so yes, it's great. He said, But don't don't have an illusion that it just suddenly changes. And so when you're talking about the size of the Minister to, I'll tell you where we're all in the same spot in a beautiful way, the first time we walk in with that first audience. We're sitting there if the movie costs $2 million, $200 million, or 20,000, your heart is here, because how are they going to receive this? How are they going to laugh? Are they going to cry? That's the great equalizer. And for me is still what I'm most excited about. It's one thing to sit and just go make a film for myself, but it is an audience experience that I crave. Nothing is better or can be worse, but usually nothing is better. And that's kind of an interesting equalizer. The rest of the sizes, again can be great at times it can be like I say like oh shit, I just got to put on my mining cap because this thing is you know,

Alex Ferrari 1:07:54
Cut cut wood carry water, cut wood carry water, solder to time, carry water. Now I'm going to ask you a few questions asked all of my guests. What advice would you give a filmmaker trying to break into the business today?

Brad Silberling 1:08:08
Okay, so you remember that great line from Glengarry Glen Ross? Always? Closing? Yeah, mine is always be writing. And if you can't write, always be dating a writer. Seriously, because in the end, it is all about content. And for somebody trying to break in somebody's trying to sustain it. So it's the rocky story. It's like Stallone saying yeah, you can make my movie but I'm going to star in it. And the only way for filmmakers to get to guarantee their place unless they're coming off of you know John Watts last movie. The only way you're going to guarantee your place is primacy of and this was Steven has said to me many times too. It's like that's the thing when it's your baby. They mean they don't want to make it but if they make it it's only going to be with you. Always be writing always be dreaming and like I say truly if you're not a writer then find somebody to collaborate with. It's going to be the I mean, I will say without a doubt my most enjoyable experiences be the larger small have been on the films that I've written I've done both and I've loved my other movies too but the experience of it I'm the most free in a weird way. I'm not like I remember Dustin Hoffman on moonlight mile was waiting to see if I was going to be like Mr. Letter perfect. And I was like Oh god no i cuz I I've already written it. Now we can play if we need to play. So but but that it's that it's always in the other thing too. It's like when I was growing up soccer player, you know, we used to watch these Pepsi training films that they would scream and they were always starving. Pele. Pele was always basically dribbling a grapefruit on a beach in Brazil. And his whole thing was, anybody can do this with just a grapefruit. And I think of that all the time, which is if I have that creative, if I to have to wait to pull together $100 million $10 million 200,000 If I have to wait to be creative, because of other people's money, I'm going to be doomed and bitter. And so writing gives me the control there's nothing but keystrokes or a piece of paper or journal. That's gonna stop me from continue. No. And Stephen has a great phrase bill burr he he talks about your your, your your writing I in your directing, I and he has said to me, you know that the reason he knows I love to write is it's, it's my directing I getting to play, but play on the page. So that's, that's the key is I can't stress it enough. Every time I go back to film schools to talk to young people, like you have to be a creator.

Alex Ferrari 1:11:17
Now, what is the lesson that took you the longest to learn whether in the film industry or in life?

Brad Silberling 1:11:24
Wow, that's a great question. Um, I would say probably, it's an ongoing lesson. You can begin to wait stubbornness with I guess, integrity and stubbornness for many go hand in hand. And I can be super stubborn when I want to do something, I'm going to get it done. It may take two years, 10 years, it may I'm gonna get it done. And it's funny, I have three movies that I've made, each of which had that about it moonlight mile, I wrote a first draft of in 1993. I made it in 2001 10 items or less similar picture I did with Ben Kingsley, ordinary man, I, by the time things got together, fell apart. So I'm stubborn. But what I realized is that I can't be singular and stubborn meaning be open to I was always at the belief that I have to just stay on one project, I can't be distracted by others. And the challenge there is, that's fine. If you literally are prepared to not go and do something for a long period of time, because there are elements that are out of your control. And so I'm both creatively staunch. But I do, it's like you can juggle more plates in it in a successful and enjoyable way. The more you do it, you get confidence. So I might be developing a limited series that might go. But I'm also out to cast on another movie that it would have been once upon a time, I would have only just sat and waited for that cast come together on that movie, Moonlight mile, and suddenly or the money to come with it. And so suddenly, it was from 2008 to two. But when we released the movie 2000 Or sorry, 98 2002 it was like almost four years. And on the one hand, like Peter Weir always said to me, make sure you live your life. Some people just go movie to movie to movie, you need to take time and read and hike and listen to music and fill yourself. So I'm I'm I have both in me I can wait. But I've learned to not to not cut off other opportunities. And so that initially would have been probably more of a challenge for me and I have a bigger view of it now.

Alex Ferrari 1:14:06
And what is your what are three of your favorite films of all time?

Brad Silberling 1:14:12
I mean, well, every filmmaker will tell you, it's like, don't ask me that question. But I'm gonna tell you obviously, JAWS is what lit my little fuse. i You can ask that question and get a different answer every day. I'm going to tell you I love again talking about Peter. We're in a more commercial film of his. Okay, I'm cheating. I'm giving you two. I love Gallipoli and I love witness witnesses this remarkable movie. It's like this. And then I'm going to give you a only because I recently saw it again and I was like God i wish i have made that movie. I'm going to mention ZhongYi movie that most people have not seen and they must see it. And so it's it's the smallest movie he ever made. It's called not one less. He made it with with non actors and a little Chinese village is the most breathtaking, beautiful. It's like, not even Veritate because it's still beautifully controlled the way he can. But it's what movies can be. I come back to it from time to time to you know, reinvigorate me. I'm a big Ozu fan. Love I love floating weeds. Floating weeds is a movie that I come back to, for tone for just what exactly where that camera is on that 50 millimeter lens. So those are movies that always stay with me. But I do have those movies that I call like, oh, that's just a perfect movie that you can go back to from time to time and they can be indifferent. That can be All the President's Men it can be can be the verdict. It can be you know, you name it. So I have a I have a, you know, one of those revolving CD changers. It's not to fix

Alex Ferrari 1:16:13
Exactly, it's absolutely rotation you got rotation.

Brad Silberling 1:16:16
But it's just it's it's honestly to tweak myself. It's God. That's beauty. Every time I see something that I enjoy, it makes me want to go that day and make a movie. And that's what it is

Alex Ferrari 1:16:29
My friend. I appreciate you coming on the show, Brad. I really do. Thank you so much. It's been a wonderful conversation. I hope it's inspired a few people to go out there and make a movie and and scare the hell out of others to not make movies. But I truly appreciate your time my friend. Please continue making the work that you do and good works. I appreciate you my friend.

Brad Silberling 1:16:48
I appreciate it too. This is fun. Thanks so much.

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BPS 383: How to Raise $2 Million Using NFTs with Arel Avellino

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Alex Ferrari 0:00
I'd like to welcome to the show Arel Avellino, how're you doing Arel?

Arel Avellino 0:14
I'm doing good how you doing Alex?

Alex Ferrari 0:16
I'm doing good brother. I'm doing good, man. Thanks for reaching out because I this is going to be a very interesting conversation I, I've had other conversations about NFT's on the show before and kind of were like one of the first shows to even discuss NFT's as a way to generate revenue, sell collectibles, things like that. But you have a very unique way of approaching NFT's. And we're gonna get into that in a second. But before we started talking, or before we started recording, you told me that you had been in the indie film world, you come from the indie film world. So tell me how you got involved in the indie film world? And why in God's green earth did you, were you in this world?

Arel Avellino 0:54
So good question. So when I got out of high school, like literally from high school, I knew I wanted to be an indie filmmaker. Like, that was the dream. Cuz I had a teacher who was a major film buff, and just, you know, talking with that guy about movies just suddenly gave me this, like, massive appreciation for the art form. Storytelling, all of that really interesting to me, especially visual storytelling. So I went in, I didn't know what the path I said, I wanted to be a filmmaker, I didn't even know that there was like, a different classification of filmmaker called an indie filmmaker, I only learned that trying to just find out what the path was at all. Right. And it's very clear path, right? You know, you have, you know, you go to school for four years, and you do the, you know, work on on on set for free, another free or nothing. Yeah. All right. Yeah. So basically, I found out that there is no path and I went to college for a little bit dropped out of that. Then just started finding sets to be on. I played that game for like four years, met a lot of great people. And then I started a podcast where I was still looking for, hey, how do people even make a living doing this, because it feels like it feels like everybody was just inventing it. Like I would talk to people on sets. And I was like, everyone kind of just invented how they made this sustainable. So talking to enough people, I started interviewing people who are in just different cities and stuff like that, give them excuse to talk to me. And after talking with enough people I just started realize that the the path is essentially just go do enough things continue to offer yourself up to enough people. And you'll you'll start to develop what starts to look like a career, but it's always going to kind of be this like freelance lifestyle. And so that kind of actually started me on a journey in business, which ultimately kind of led me to where I'm at right now. But we can kind of break the story up a little bit, too.

Alex Ferrari 3:04
Yeah, absolutely. So um, and then you you said you were, you've been following Indie Film Hustle for a while, and you're the younger back older days.

Arel Avellino 3:11
I read the book.

Alex Ferrari 3:12
Oh, thank you.

Arel Avellino 3:13
Yeah, man. Cuz I, I, to me the most interesting part about filmmaking, like that has just like, even now, even though I'm not making films right now, I you know, it's not to say that I've stopped, right. Still talk about scripts with friends.

Alex Ferrari 3:32
You can't get rid of it, brother. It's, it's, it's a beautiful illness.

Arel Avellino 3:36
Even with what I'm doing right now has major crossover, which I've had to explain to a couple people like, yeah, why are you? Why are you doing, you know, the game stuff? Like, you know, is that really going to, like, you're going to be in this for like, two, three years, at minimum on this game, you know, are you are you sure you're gonna be able to go that long, perhaps about making a movie, I'm like, Hey, I might still make a movie in there. But at the same time, it's not going to be like, you know, somebody else is going to have to go make that movie. I'm going to just help that person out with that movie, or help with a script, whatever. But anyway. So point being is is, yeah, follow your work, phone, a lot of the guys who have been in the indie space, just trying to speak to people who are up and coming just because the thing that was most interesting to me about indie filmmaking is it was an art form that had to in some way, be a business, because it requires collaboration, perhaps more than most other art forms, you know, save a few others that are kind of like in the immediate space. This is one of the like art forms that requires the most collaboration. So you have to have it be a business otherwise, you can't, you can't do it. You know, you think about how many times a painter punches out a painting. It's so many times, but a director, how many movies does he punch out right so

Alex Ferrari 4:54
Exactly at the best case scenario at the highest end, you get Ridley Scott who put butts out one every three months. Especially nowadays, and then you've got in then you got Kubrick and Malik, who you know, busted out like, nine or 10. And their entire life, you know

Arel Avellino 5:09
Right right!

Alex Ferrari 5:10
So it's, it's, it's, I always say that to people like as an artist, you, as a director, you very rarely get to do your art. It takes years, most of your career is getting revved up to do your art as opposed to a painter or a musician or a writer. It's it's a pretty brutal but we love it, but we love it. There's the craziness.

Arel Avellino 5:34
Definitely takes a different type of person for sure. And I think that that's kind of what cued me up into wanting to do anything else that felt like that, like I couldn't, I don't think I could ever go to even even though business has always interested me especially need to get into it with filmmaking. I don't think I could do a business that was just, you know, trying to sell widgets, you know, or you're trying to do some type of other service other than, you know, creating things for people.

Alex Ferrari 6:05
Yeah, no, I completely understand. Now. We're gonna talk about NFT's can you tell people listening? What are NFT's if they don't know what they are already?

Arel Avellino 6:13
Yeah. So I've always had a struggle with the word NFT. Like just the the term because there's very few things that we refer to by such a technical term, but literally, NFT all it means is non fungible token. And it's very technical, because all those words existed before the term non fungible existed before, but we just, you know, call this thing a non fungible token, because some developer said, you know, this makes the most sense to call it this, because that's great, right, it is a non fungible token, then basically, you've probably explained it before in other episodes. For anyone who's hearing this for the first time fungibility is literally just, if I have $1, that dollar is always the same dollar like it doesn't change in value from $1 to another you can have any dollar and it will always be worth the exact same you know, same thing with if I bought an apple apples are always the same value from apple to apple, so long as all things being equal that apples the same no matter what, but a non fungible asset is essentially an asset of any type, where the specific the specificity of that asset itself is important. So for example, a, a baseball card or any collector's item is considered a non fungible asset. Because you know, when that card was minted matters, you know what the what the cards overall value in the marketplace matters. So the almost the serialization of it is what really matters. So you see this a lot with collectors stuff. Probably collectors are some of the most familiar with non fungible assets because they've literally been dealing with these you know, from the get go shoes to one person might be a fungible asset, but shoes to another person might be a non fungible asset, because you know, the the shoe collector is looking at well which print was the shoe the shoe come from, you know, what is the you know, basically going into the specs from every single shoe not just you know, this particular not just this particular brand, or even that it's a shoe this specifically the manufacturing line this thing came out of

Alex Ferrari 8:34
So basically an apple is an Apple because an apple when it was manufactured still had the value of an apple and when it was grown, it was the value of Apple. Whereas a baseball card for example, or or a Pokemon card for the for the youngins listening today, that nods that back man, they're hot now still, like they're huge now apparently.

Arel Avellino 8:56
Way back for me. Yeah. I dont know the names of the Pokemon anymore.

Alex Ferrari 9:03
I mean, I don't even know I didn't know then dude, um, dude, I was Garbage Pail Kids, man if you want to go real back. First series Garbage Pail Kids. Anyway, the but the cost of the creation of that item. Let's say it's five cents to print the baseball card for just better or worse, it's five cents. That is the actual value and cost of creating that, that asset. Now, the in the collectibles world if it's a printed or if it's a printed baseball of a baseball card of a guy you've never heard of who batted you know 150 It costs the same to make him as it did to make a Mickey Mantle rookie card. It's the exact same cost, but the value is associated with that non fungibility into it which is the collectible aspect of it. And that's the difference between us. So that brings us to NF Ts. So now we've actually brought in baseball cards and comic book ideas into a digital space. So the cost to mint as they say, a non fungible token, argue, let's say to argue we'll say still five cents. But the value of what has been minted is in the eye of the beholder based on the collectible market fair, a fair way of saying it?

Arel Avellino 10:28
The reason why the reason why I say it's bad, like it's a bad name, or a bad because NFT, you have to do all the explaining to simply say, Hey, this is actually just a digital item, like this is a way for us to prove ownership of a digital item. And why that kind of matters, is, we've never had the ability for us to sell digital goods on a secondary market. Great. So it wasn't possible. Think about it. If I buy a DVD, or sorry, if I buy a DVD, yes, I'll go down that rabbit hole, I buy a DVD, which very few people do anymore, we have moved mostly digital, I can sell that DVD to yard sale, I can sell them on Amazon, I could sell it on eBay, like I truly own that DVD. But if I were to buy a digital copy of that, and now it's on my Amazon library, I can't sell it back to Amazon, like I now have that stuck in my library. I couldn't sell it to another person, I couldn't give it to a friend. Like it is stuck in my library and it's trapped there. And FFTs actually give us the way to make that function more like an item. So rather than it being about, you know, essentially just you know, you once you have this digital thing, and you got from that guy, yeah, now it has to stay on that guy's website. And you can only go to it when you go essentially to that guy's house. That's kind of a bad deal. Right? Correct. So now we're treating these like real items that you really own, which is you own it. So now now that you own it, you can go sell it to, you know, one of your buddies, you can sell it to somebody online, or you can give it to them doesn't matter. It's yours, you do with it what you want

Alex Ferrari 12:21
It it's the thing is fascinating to me, because when I discovered, you know, I had the same problem with the NFT name and understand it and I'm a fairly technical and educated man. And I had to go really deep down the rabbit hole, I read probably five or 10 books on blockchain. And crypto. And I really just wanted to get understood. I just want to understand this new world. And then NF T's came out and I just educated myself. I watched every movie I could get my documentary on as I could. So I became a fairly well versed in this world. And yet, it didn't click for me until I said, Oh, this is a digital baseball card. God Yeah, it's a digital comic book guy. Because I've been I was a collector for a long time collected comic books, baseball cards, Garbage Pail Kids, since I was a kid, all that kind of stuff. So I was like, oh, that's what this is. But they're, they're so confusing everybody with this terminology in the way they're trying to explain him like, Dude, it's a digital baseball card. And the NBA is literally made digital clips now with NF T's and they're doing they're doing okay, they do. And Major League, Major League Baseball starting to get into it. It's a whole, it's a whole new world. And for people who don't understand why because if they if they're if you're holding on to a book or a DVD, I hold on to like, Okay, this is something I could hold on to this is a product. But to mentally think about that book as a digital item. It's hard for certain people to grasp that concept, because it's, it's beyond their ability. Whereas the new generation growing up, who's been playing, Roblox has been playing all these role player games, who are literally paying sometimes 1000s of dollars for a digital X that they now own, that makes them more powerful inside of the game. That's a digital item that there's so it makes sense to that generation, but not so much to the baby boomers, if that makes sense.

Arel Avellino 14:10
Yeah, yeah. Because they're used to dealing in digital economies already. And so for them, it makes for most people who are, you know, kind of locked into that digital economy. I mean, we now have a generation that's literally only dealt with digital economies. And so, those guys, yeah, just comes very intuitively, that this makes sense. But for the rest of us, what matters the most here is that the innovation itself, there's a ton of hype, there's a ton of hype, right? But the innovation itself that this is a digital item is is the massive part of the innovation, not just the you know, if we're trying to get all technical, like the the non fungibility asked like, if we try to talk about what NF T's are, I think if we keep the conversation on that, hey, these are digital atoms, it starts to simplify it for everyone else. And then they can start to understand the implications or the implications of that. Because again, like, I think what made it click for even people who I know who have been in the crypto space a long time, very educated in blockchain more than I am, when I told them that what I'm trying to make is a game, that when somebody buys it online, like let's say that steam is selling it, which by the way, they said, they won't, they won't sell it. But we'll come to that whatever version of steam sells this game, somebody, somebody, the person who buys it should also be able to sell it themselves. And what's even more is, me as the developer, that game or any indie developer, who makes a game should also get a cut of every single sale of that of that item, that digital item, which is something you cannot do with a physical item. Correct. But at the same time, it's now possible with the digital stuff. But every other rule of what's possible with the physical stuff as far as being able to do a secondary marketplace, is also now finally true digital stuff, which has been a huge user experience problem with the digital space, held back a lot of Indies from being able to really take advantage of their community, essentially helping to market this thing, because sometimes you get a movie because somebody recommended to you or gave it to you or sold it to you. Or you get a game because somebody gave it to you sold it to you,

Alex Ferrari 16:34
Yeah, I mean, back in the day, I mean, I'm dating myself when CDs there used to be CD. Yeah. There used to be CD stores where you could just buy new and use CDs. Yep. And it was cotton into a lot of the market share of music, an artist. And I remember Garth Brooks, like sued to get to stop that. And the Supreme Court said not when you buy an item, it's yours and you can resell it. And it's just like if you bought a refrigerator, you can resell a refrigerator. A CD or movie is no different. But in the digital space, we haven't been given that option up into this time. Like when you buy a movie on iTunes. I've got movies on iTunes, I can't resell it. I can't sell that same movie that I bought for 10 bucks for two bucks later if I want to in a garage sale or in a digital version or in a Metaverse garage sale. Something like that, which will happen for you go. Yeah, imagine if there will be eventually Metaverse Metaverse to garage sales because there's Metaverse real estate too. There's people buying so much Metaverse real estate since like, and that's another thing you can't even comprehend. Like how much did you just spend? I just saw this whole thing was it on? I think it was on 60 minutes or CBS or something like that, where they're doing Metaverse sale real estate deals, and Snoop. Snoop Dogg bought a big piece of real estate. And then the value of the space is next to him. Just blew up and then people bought in because why? Because they want to be neighbors with Snoop Dogg in the metaverse. It was just like, it's, it's, it's hard, it's really hard to grasp, because it's so new and so revolutionary, that people can grab it. But we can go down the NFT and blockchain rabbit hole for at least another 15 days. So the reason I wanted to bring you on is what you've been able to do with an IP. So can you tell me how you use NFT's to launch your new IP strange clan?

Arel Avellino 18:31
Yeah, so So one of the things that I realized real fast and probably most filmmakers realize this is that nobody cares about your story, because the intellectual property behind your story is brand freaking new. And that's why we don't see original ideas anymore within the film space. So we, me and my brother, both been creative guys, we we've had a creative career for a long time, you know, essentially being creative for other people, most of our career has been creative for other people. So when we were watching kind of like the development of NF T's, and you know how people were using them, one of things I kept telling him and I couldn't commit, I felt like I couldn't convince other creators of this. But one of things I was telling them is like, Hey, this is like a launchpad for intellectual property, because I'm seeing board apes now all over the place. So why, like that's, that's brand new intellectual property that if somebody were to then take that, and now make a board a TV show now make like, now people will recognize it, right? And the value of that asset is going to go up similar to Snoop Dogg moving next door. Like the more the more things you begin to attach to these brand new piece of intellectual property, the more you start to get really interesting, but I wasn't seeing projects do that. I was just essentially seeing a ton of like, you know, spammy looking. You know, images come out with no vision of like, where we're supposed to go after this? So we started talking about what what would it look like if we did a, an NFT launch? And where are we do it and, and all that stuff. Because a cerium, the two main problems with Aetherium. It thought the, there's a, there's lots of different reasons why there's a problem with Aetherium. But one of them being that you, if you bought something for 100 bucks, you might spend $200 in fees. So that's kind of an issue. Plus, also the that area is very saturated. So we looked at several places to try to do this. And that was a huge factor into it. And I'll get into that. But basically, what we want to do is we want to create something brand new, completely unique. And we want it to be something that was unique. The second you saw it. So we came up with this idea for strange clan, because we had a guy on our team. He's a concept artist for us, and he really loves art for for our team as a whole. And we started to really grow out our art team underneath him. And he just said, Hey, man, like, we're, this is totally exploratory, like we really want to try to do something, here, come up with some images. And we want to do like animals, we want to do animals that look like people. And we want this to be like kind of a fantasy esque thing. But we also want to look really like lots of different styles present in it. And my brother did a, we did a talk together, just essentially, like every single day, we kind of have this where we're bouncing ideas back and forth. And one of the big conversations was, well, what's the name going to be? And because we kept talking about having like, Well, lots of different, lots of different looks and styles and feels kind of at the start of it. We, we had this feeling of like, well, it's really, it's really just a strange group of people. Because originally, the idea was actually that we're going to pull in more artists. So we wanted the style of our characters to look really wild for a second. So that other strange looking styles that came in would also match up. And the more we looked at the idea of actually collaborating with other artists, the more realized we were it was it was mainly for us to do kind of a community thing, where all of our IPs started all come up. And maybe we do something where we're trying to make sense of why they're all connected. But it actually turned out that our IP took off. And we really didn't need to like pull in other IPs to make that work. So going back to it, we came with this idea of strange when we said hey, it's a clan, it's a family. It's a it's a, it's a tight knit group of people. And there's kind of a strange environment about the world. And the more that we let that idea play, the more the so you'll see over the last several months of like, our development on our social channels, that idea has grown into a much more mature IP, at the very beginning at the launch of these NFT's. This looks like really raw, like the beginning development of what even this IP is supposed to supposed to be. And that's what's strange about the the NFT world and the way that people are treating these because it's almost as if they are looking to the future of what it's supposed to be very similar to how people treat Kickstarters. But instead of it being you know, all about getting a t shirt or you know, getting a hat or getting a copy of the movie. Instead, they're they're taking the messy artwork that you're producing or, or the things that you're producing. And eventually they'll have to get more mature over time as as people get used to seeing a lot of the same style, right? But they're looking at that and they're looking ahead and saying, Okay, how important is it going to be that this with a vision of where the craters are going? How important is it gonna be that I own a piece of this intellectual property, they own a piece of the starting launchpoint like the first Pokemon card as it were like if Pokemon cards came first and launched that IP, it certainly launched in the US but if Pokemon came for Pokemon cards came first and really launched that IP. This is like the Pokemon card and owning the first Pokemon card, especially projects do it right, because that's kind of what we're trying to say is we're only ever going to do 10,000 of these only ever going to do 10,000 of these. So Amelie that set the value of our if we're successful with making a great looking game, then the collector's cards that we're making at this side of things will always be very rare and always have value on a secondary marketplace.

Alex Ferrari 24:42
So yes, kind of like if you would have owned the NFT's of the original concept art of Star Wars

Arel Avellino 24:50
Yeah, yep.

Alex Ferrari 24:51
If that if that would have been a thing if George was trying to get things off the ground and there was a studio in the Susan environment and he had those those awesome Some, I don't know, 10 or 20 paintings Yeah, put those out on NFT. What would the value of that be based off the backtest IP that is Star Wars. So similar, you're doing that similar for a game, but easily this can be translated into a film as well, if properly. So, okay, so you also told me that you raised a substantial amount of money? How much did you raise with this NFT in launching this IP?

Arel Avellino 25:30
So we only launched 5000 of the 10,000. NFT's and with that five, those 5000 NFTEs, we raised $2 million.

Alex Ferrari 25:37
So like every other independent film, basically, so every other Yeah, generally easily, easily can raise $2 million.

Arel Avellino 25:44
We also raise that money for an independent game with unknown developers. You know, they those, those usually get about $2 million.

Alex Ferrari 25:52
So if you're not if you don't understand this as sarcasm, this is extremely people because so people might be listening like, oh, it's that easy. Am I doing something wrong? No, you're not, it is extremely difficult to raise $2 million in any space under any circumstances. But for an independent game from unknowns, is is the equivalent of trying to raise $2 million for an independent film, with unknown actors with unknown filmmakers with unknown producers and everybody else involved as well. So that is a feat that caught my eye when you when you reached out to me, how did you first of all, how did you? Because it Look man, I could I could tomorrow, I tomorrow, I can come up with some strange pictures, and some cool characters, which there are billions of out there right now. And especially in the NFL space, how did you target the audience? And convince the audience on your vision? That was you able to do this fairly quickly? This was not like over five years.

Arel Avellino 26:51
Yeah, we're talking about two to three months worth of time for the even the lead up to it. So if I were to chart the timeline, we came up with the idea in the the conversate. Wall, between me and my brother. We're like, Oh, hey, one. That'd be a great idea around July time. All right. And then last year of last year, of this past year, yep. Yeah. 2021. And then, in August, was when we started some of the art. We opened up the Twitter in September, and I believe one of our first posts on the strange plan quitter was September like early September, September 1, September 2, like with literally within the first week, and then September, October, October, October 15. It was when we launched, we lost the first time and we actually broke our website. So we actually had to launch again, we were open for less than an hour, probably 30 minutes, we broke the website. We took a week to fix a lot of the problems

Alex Ferrari 27:54
Alright so stop for a second how did you generate enough interest to break a website from an unknown IP and unknown creators?

Arel Avellino 28:03
Yeah, no ad spend,

Alex Ferrari 28:04
Right! So how so how did how did they find out about it? How did how did you target your audience? Yeah.

Arel Avellino 28:10
Yeah, so I've This is really hard for me to like, this is really hard for me to also then make sense of with a lot of the things that I have told people and I have also thought myself, but the people who came on were solely people interested in the technology more than they're interested in the IP. And because we were supporting the technology of what they were doing, the IP became important to them so we grabbed on to a neighboring thing that they cared a lot about, and then the IP became important. Okay, so let me just get specific so the, the place that we chose to build on is Cosmos so what for people who don't know you know, you have Bitcoin you have Aetherium, you have polka dot, you have Cardano Well, Cosmos is within like the top 25 blockchains. And the reason nobody was doing a piece on Cosmos the reason why we said that we needed to go to Cosmos was one it was actually it was blue ocean, and I think you've talked about Blue Ocean. Oh, yeah. Yeah, yep. It's a blue ocean. There's not there's not a lot of people who are over there. But also very different from other blockchains was Cosmos reminded me of where the ball is going versus where everybody is paying attention to the ball right now. Because cosmos is not all these all these blockchain, Bitcoin Aetherium. They're what are called layer ones where basically, this is the blockchain like if you want to build on it, you're basically saying, Okay, I'm gonna try to take a piece of this. I do a little copy code and try to make a weird little copy of it that borrows security borrows a lot of different features from this thing, but it's also kind of like a Frankenstein off of the the original blockchain because block chains were not meant to build these Frankenstein blocks. chains off of them. So what cosmos is, is it's basically the internet of blockchains. It's not really a layer one blockchain, it is a thing that you build block chains on. Because it was meant for that, if you think about Bluetooth, and how your phone can connect so seamlessly to your bluetooth headphones, even though they're made by completely different people. The reason is because there's a standard that says, oh, every time Bluetooth every time we're trying to enable Bluetooth, this is the standard for Bluetooth. And this is how we're going to make this connection. So where I saw the ball going, and where my brother like, honestly, here, I'm gonna actually give all the credits like says, Lex easily prove the idea to me, he said, Errol, I think cosmos is the place to pay attention to, because of interoperability. There's a lot of smart people over there who doing some really cool stuff. And he was basically telling me like this concept of Bluetooth, I got it really quick, because I was like, the way that this is going reminds me a lot of the.com Boom. And the way that we saw the internet develop was you had all these disconnected websites. But even before that, just creating the standard of you know, the internet as a whole was important to even get to that place. And then things have become more and more connected. As we have progressed. So much so that I can log into a website using my Facebook login, right. So as we develop these standards, the standard is going to be what's really important. So I saw cosmos is hey, they are setting the standard. And so if we build here, we actually should be able to connect to anybody else in the in the blockchain world. So we build here we might not have ever have to build anywhere else, again, the people who are in the cosmos space, there they are, oh, and also it's green, like I this is important, too. I think a lot of people, it's green, we're not dealing with a lot of high energy usage. You You also have the community as a whole is actually very positive. I like that about them right away. But anyways, to the community that's there. They believe in this idea that this is going to be the internet of blockchains. Everybody, all the blockchains that are out there are going to try to conform to the standard because they're talking about it now. And ultimately, that standard has to happen. And this is the only blockchain that's really said, Hey, we're setting the standard. This is what the standard is, you know, go out and make your blockchains.

Alex Ferrari 32:20
Does it does does Cosmos have a token? Or is it it doesn't have crypto versa? How do you how do you work with that?

Arel Avellino 32:28
Yeah, so cosmos itself is is the standard there is what's called Cosmos hub, which is essentially the first blockchain built on this cosmos standard. So if you want to think about it, like, Hey, this is the web. Well, what if the, you know, internet said, Hey, we're gonna make the very first website internet hub.

Alex Ferrari 32:47
It's like HTTP. It's HTTP basically. Yeah, it's like that's Yeah.

Arel Avellino 32:52
So Cosmos, hub has a coin. It's called atom. It's available on coin base. It's a way to get your dollars into the whole,

Alex Ferrari 33:00
How much is it right now? How much is it right now?

Arel Avellino 33:03
I think it's like 20 27, it hangs around about $30. So so at the time, we, when we launched our entities, we actually had to do a lot of blockchain development, we had to, we had to find guys who could do the blockchain development, which is actually becoming easier and easier. So that part's actually not terribly hard. And the people who are coming into the cosmos space now including us, are helping, you know, essentially set up marketplaces so that it's easy for people to make, make NF T's and mid 80s at without having to go and build, you know, essentially your own blockchains stuff like Juno stuff like stargaze. And then us.

Alex Ferrari 33:46
So So alright, so just so I can I'll kind of translate that for everybody. And because there's, there's a lot though you discussed there. So basically, one of the big pluses you did is you decided to leverage a community that existed already, which is the cosmos. And by leveraging that, that community, it wasn't particularly ready for you, but it was ready for you. Because there was nobody else doing what you were doing in that community. So that you built a product in that community, which is your IP use, like let's put it over here. And they're just like, Oh, my God, you're over, you're over and our party. We're gonna support you purely because you decided not to go to the cool kids party, you came over to us because we're, we're cool, but nobody really knows that. We're cool. And that's and you kind of leverage that. And that's what built the speed up so fast, as opposed to you going to a general marketplace. Right. So the equivalent

Arel Avellino 34:44
Projects,

Alex Ferrari 34:44
Just before I lose my train of thought. It's the equivalent of you trying to sell a movie about aging athletes. Let's say there's a I'm using this as an exact example there. was a documentary about aging athletes, that are athletes who are you know, Centurions and they like go to the Olympics and said, Now you put that into the iTunes marketplace, you might sell some. But if you head over to a convention that is aimed at retirement homes, and they're looking for entertainment, you're going to clean up. And that's exactly what that filmmaker did. They made over a million dollars in a weekend by selling rights to his movie. That's what you basically did with this is a fair a fair analogy.

Arel Avellino 35:33
That's it. That's a That's exactly right. Because the community, so so the way that we also build our audience up, because we have about 20,000 people in our audience, which, you know, pretty decent for only being around for, you know, five, five months, absolutely. And the way that we kind of made that happen is, you know, we went and engage with the people who are already talking to people in the cosmos space, we talked with the influencers, which is a big, it's that that's a that's a word that's probably a little flexible here, because literally, they only had like 2000 followers or 3000 followers. But that starts to add up over time. And then you start to talk to more people or get to know more people who have actually a lot of influence in the space, that seems actually pretty subtle, because they don't necessarily have the follower count that makes you think that but they know all the guys because they've been around for, you know, years. And everybody respects them in the space in the second. And they can give you an introduction to the guy who actually has, you know, 20,000 30,000 or 50,000 followers. Right, right. And so most of you

Alex Ferrari 36:41
You were leveraging you were leveraging the influencers inside of the community to get the word out on your new IP and your new basically everything you were doing. See, I mean, so so that so you know, ad spend, so everyone listening, no ad spend, it's just understanding the community and then going after influencers in that community. And now when you're going after them, did the influencers just were very happy? They're like, dude, I'm just, I want to support you because it's a school? Or did you have to like, hey, you know, I want a piece of the action. How does it How does that work? Generally,

Arel Avellino 37:10
Ohh dude 100%, there they came in, they're like, Hey, this is cool. Because the the thing about thing about a lot of these very connected ecosystems is they have many ways to win without needing to say, Yeah, I need a piece of the action. Because if let's say you launch an NFT collection, and they know about it, like one they can, they have more time to be able to convince you, maybe they can get on the whitelist it so whitelist, by the way, within the NFT world is just essentially like, Hey, you, you, not everybody's gonna get the chance to even buy this thing. And we're making sure that you're on the list to be able to even get into by it. So there's a lot of exclusivity there. So we can make sure we get them on the whitelist and certain things like that. But at the same time, there isn't a there isn't a agreement, essentially that like, hey, you know, you do this for me, I do this for you, it's really trying to develop that relationship with them. Because when we talked to a lot of these guys, it was, you know, Hey, we love what cosmos is doing, we want to make sure that we are supporting that ecosystem, and adding a lot of value to it. So they're all about that. Because, you know, when you're an influencer in a very tight arena, it feels like pulling teeth to get people to even notice this space that you're talking a ton about. Whereas, you know, somebody comes just comes to you and says, Hey, I already love what you guys are doing. I want to come in and support that. I want to bring my project into that. That gets people really excited. And just so you guys know, this isn't a ship that's like sale. Like if you're listening to this. Oh, so we're so we're extremely early, even you don't have to go find your own cosmos. If you were to bring a project in the cosmos. Right now, the community within cosmos is extremely hungry. You can't be a prick. So don't go in and be like, Alright guys, I thought there was a lot of money in here. So fork it up. But at the same time, there's way more opportunity than you're probably used to, in most other avenues because I've tried to launch projects on Kickstarter. I like Indiegogo. I've had to ask for investment money. I've raised 100 grand on Kickstarter, and I felt really good about that one time. And I raised or I was a part of the raised for 200 grand on a but it was all investment money that was coming into this film. And it was just like pulling teeth it was an absolute nightmare. Launching strange plan was one of the easiest things I've ever done. And that was the most amount of money that we have ever seen. especially for a brand new IP.

Alex Ferrari 40:03
Now, um, yeah, it's it's the equivalent of being on MySpace in the early days or being on Facebook in the early days or being on YouTube in the early days. I interviewed a bunch of guys who were on YouTube early on. And it was so early that they were able to figure in seven. Yeah, I mean, I was on I was, I was there in 2005. And I just stopped and I wish it would have kept going. And that's a whole other I actually have minted, and FTEs of the very for I have the have the privilege and the honor of being the first filmmaking tutorials ever on YouTube. I have Yeah, i and i minted those NF T's. And they sold out like that, because I did only one offs on them. But the thing is that early on, if you're in a platform early on, there's things that you'll be able to do there, that in a few years, you won't be able to do so like I interviewed some I interviewed the RocketJump guys, who are very big in the filmmaking, like showing you how to tutorials and stuff like that. But they Freddy, and those guys, they started in like 2011 2010. And even then, they they were like, oh, yeah, man, we figured out how to hack the front page. So we would do stuff to get our stuff on the front page. And that's how they got to like 11 million followers over the bright, right, but you can't do that now. Like, that's, that's gone. You know, but but that's kind of like what you're able to do here, because it's just so fresh

Arel Avellino 41:29
Because like when when they came in, they were doing something different that you hadn't seen yet, right? You too. And so even though it was not day one for YouTube, it was still new for the platform. So if you even as the space within Cosmos, or any one of these marketplaces starts to fill up, there's a lot of new things that you can bring in to these spaces, especially when you think about, you know, well, who is it that I'm that I'm talking to that needs to buy into this. And I would just start that exploration because we had no idea whether or not this was going to do well, it was all exploration all trying to say, you know, alright, let's just have this conversation with them, you know, let's continue to paint our vision. But our vision was always for that for that to three months, our vision was always kind of like, only about a month out really, for what we were like, really trying to plan. And so everything was, you know, making decisions on the spot, really trying to cultivate, you know, what is it that we're, we're ultimately trying to bring to this and listen to people when they said, Hey, I love what you're doing. I think that if you just did this over here. So for example, we didn't even consider the idea of trying to launch your own token, because none of us were like, particularly blockchain developers. We just happen to have some people who had a gist of it. We had no concept of launch our token, people convinced us to do it. And now we're about to do it. And that's a much bigger money raised for the stuff that we're trying to build. Because now we're getting way more ambitious as far as like, the the types of things that we're trying to take on. Yeah, there's

Alex Ferrari 43:12
Multiple, multiple, multiple IPs, multiple everything. All right, so if you are going to go into the cosmos space right now. Yeah, with an independent film project. Mm hmm. How would you go about it?

Arel Avellino 43:25
Yeah. So for me, I would try to pick something that you could actually carry on because there's a difference between, you know, like, for example, you know, you have the, the point about the, like, retired athletes, right? If you're looking at that project, and you're saying like, yeah, I just want to do like this one off thing, right? I don't know, that's a great place to start, I would say, if you if you're wanting to do that project, think more like the the toys that made us or, like brand like IPs that actually have, you know, longevity to him. Because when you think about the toys that made us that's something that could go on for a long time and continue to go on have a life of its own.

Alex Ferrari 44:07
So you wouldn't say so let's say I just want to do I'm going to create an IP. Um, I have I have I'm not doing this by the way. So everyone's like Alex is fishing. I'm not gonna do this, but I have I have a short film called Red princes blues. It's an entire universe that I created years ago. And I created an animated short film prequel of it, I created a full length you know, had some Oscar winner Oscar nominees in it, it was a big IP. It was an IP that was trying to launch back in 2010 before any of this happened. Now don't get pulled up. It is known as a pretty it's pretty badass is a pretty badass idea. But um, if I would bring this to them and go look, I want to make a feature film of this. I need $2 million to generate revenue. I've got this person involved in this person involved in this person involved. Then I've already packaged a nice, you know, I've got this actor who's thinking, this actor is committed, this actor is committed. I've got this Oscar winning producer on I've got this Oscar winning screenwriter on, you know, and I create a really cool package and go, How would you approach that? I'm not doing this, by the way. So no one email me, but I'm just using it as an example.

Arel Avellino 45:21
Yeah. So the I use the I use the example of the toys that made us thing because I there's probably somebody out there who's like, maybe Oh, well I'm not I'm a fantasy guy or I'm not trying to tell like fiction stories like, that's fine. You can tell like real stories, but there's a way to frame it so that it's actually a unique IP, versus like, the toys that made us create a brand, right? And now they've created a brand that's all about idealizing, you know, brands from the past. That's cool. There's something about that, right. But for years, it's that's easy to talk about. Right? Okay, so step one, you got to be on Twitter, if you're not on Twitter, then you're not talking to the community, especially when we talk about Cosmos, but really all of crypto talk and discussion and, and where the real influences are. Like, that's Twitter. I was not a Twitter guy for the longest time because I freakin hate, like the

Alex Ferrari 46:20
Tweeting, you hate tweeting,

Arel Avellino 46:22
I hate tweeting. It's just obnoxious. So the the problem with well, okay, so go to Twitter first. And then when you talk about this package, to me, that's that's your roadmap, right? And everybody understands, like every project needs a roadmap, because if all this is going to be is just an image that lives on a marketplace, then all those, you know, right click copy, guys, you know, those guys are all right there. Correct. Which basically is like, there's a whole argument to well, it's just a freakin image or a JPEG. You know, if I copy this, and then I go mint, this on the same place that you did, what's the difference between yours and mine? Well, alternately, if you have this roadmap laid out, yours is the only one who's got commerce roadmap ideas are worthless, unless there's actually the ability to back them up. And that's what that roadmap is all about. The Roadmap says, Alright, I'm not just going to make these images. I'm bringing on these actors, I've got this plan for where this is going. So mine is valuable because mine has all these things versus yours, which is just a copy of mine. That's it. Okay, so. So I would say that step one is going on Twitter. Step two, is people are gonna start asking you, okay, Discord, what's the discord, you want to go follow the people who are following influencers within the blockchain and trying to build on I would obviously push towards Cosmos, because I think that's one of the greatest communities that's out there. As far as crypto goes. And you want to go follow the people who are talking about projects, especially ones that are in NFT world, because the people who are looking at those, they not only want to support the ecosystem, but they also believe in the power of NF T's and what what that technology is bringing to the ecosystem, which is most of the guys to be honest, you're rarely going to miss. And then from there, it's all about one continuing the dialogue with the community as far as like, you know, this is what we're doing to lead up to the launch. These are the conversations that we're having. I have we have somebody hired on our team who literally her only job is to every single day, have coffee in the morning with our community answer questions, and then tweet out updates. And, you know, post discord updates, you know, all that stuff. So there's a whole process of engaging with community while you're going through this development process. But then leading up to the launch of just ENFPs that first like two months, let's say it's, you know, make the artwork, the posting little bits of the artwork, find ways to collaborate with the influencers, doing giveaways, potentially giving people whitelist spots on onto your NFT launch. And, I mean, all these are very, like community engagement oriented things. But that's, that's, that's where that's where I would lay the groundwork. That's where I would say that that's the that's the foundation point of it.

Alex Ferrari 49:30
And then from there, you launch and then you will launch NFT's. So when you say and if so, because it's such a broad term, when you raised money for your IP, were you selling collectibles, or were you selling pieces of the will you're selling pieces of the IP or the owners? How is that work?

Arel Avellino 49:49
Okay, okay, so we were selling images of the characters that would be in the game, and these would all be characters that were playable in the game. Our main goal was We were trying to launch this IP was one, we wanted to want to be able to make a game. There were several reasons for that, because we were actually working on a project that could essentially be a form of a Metaverse project. Everyone started calling it Metaverse, we called it a virtual event platform. And we wanted something that we could show like, Hey, this is the power and the complexity of what this thing can actually do. But we want it to be very, like, customer focused. So we're like, Let's build a game on this thing. You guys, if we build a game on this thing, I think that people will people come to the game not knowing all what we're doing. And then there'll be attracted to what it is that we're doing with this platform. So the game itself was kind of like always part of the plan. So when we priced out what our NF T's were going to cost one, we knew they were going to be the playable characters. So that was always something that oh, God, we made a ton of artwork around what the character playable characters were. And then I've been by I've been mentoring another guy who mentoring, mentoring is a big word, I would, I would say that I have been talking with a good friend of mine who has a pretty big audience that he wants to launch NF T collection to. And I've been giving him the same counsel, like, you know, these should be playable characters, or these should be access points, you know, into a community, depending on whether or not he wants to go down the route of making a game or whether or not he wants to, you know, give people access to just a community.

Alex Ferrari 51:26
So in other words, I would if I would do references blues, I would actually introduce my main character or multiple characters, I could create NFT's that were playable inside of strange clan, or another community as a as a way to generate revenue. If we wanted to. Yeah, even though it's based on a movie, it's just using those NFT's inside of one more

Arel Avellino 51:50
Metaverse project, because that is that's the other thing too is, so long as somebody is building something on on the same thing that you are building, there's ways to make connection points that but even the easiest thing, because this does not take a lot of money to do is creating a community. The only people with these NFT's get access to the whole board is Yacht Club, the reason why people spend like half a million dollars on a yacht club is because it is a access card into a private community. And if you don't have that access card, you don't get in, it doesn't matter how many times you try to copy that NFT and mint it yourself, it does not matter you cannot get into this community unless you have that NFT.

Alex Ferrari 52:28
So would you would you like be doing you know, concept our character artists, and NFT's? Would you

Arel Avellino 52:36
Character art, Concept art, I love all that.

Alex Ferrari 52:39
You know, you could you could do you know, anything, you can do 1000 Different kinds of NFT's and you can meant, you know, 100 of them, you can one of them, you can make 500 of them, depending on how you want to do it and price them accordingly. But for an unknown IP, but because I've seen this, I've talked to other filmmakers who have gone on to like the main NFT platforms, and they made a little bit of money with it. And some of them has sold their distribution rights through NFT's and you know, all of that, wow, whole life, all of that world. But it's so early on, it's hard to even fathom how that is going to work. Like you're then

Arel Avellino 53:15
I would say that I would say that there's you're not gonna you're probably not going to make too many mistakes here in the beginning, because we don't even know what the mistakes are. So

Alex Ferrari 53:22
It's it's the internet 1997 Man, that's where we're at

Arel Avellino 53:25
Yes 100% percent. So what I would say is, is there's, there's, there's a few big things to watch out for, if you're going down this space, there's a few big things to watch out for. One is creating something that ultimately has absolutely no utility whatsoever. And you don't put any kind of utility into the plan. Like, honestly, I would just say from the get go say this is going to be access point into a private community, at least have that. And then when you do your agreements and stuff with actors and stuff, you know, I would say try to pull those guys into the private community, at least for you know, a time period q&a, stuff like that, like that should be part of the agreement. The second thing is is you have to watch out for language that's insinuates, unless you're ready to do this insinuates that this is going to be a security. So this is what we're dealing with right now.

Alex Ferrari 54:22
That'd be real careful.

Arel Avellino 54:23
Yeah, this is what we're dealing with right now. Because we're now talking about why our RFPs are totally safe. Now we're talking about better offers offered any like profits and stuff if you own the entities or anything like that. The the main thing that we told people was, this is what we're building this is gonna be the starting price. You know, the we never speculate on what the future price could be. We let other people speculate on that. And but the second you say that, hey, you're going to have the profits from x, which a lot of people even Gary Vee has been like, you know, hey, if you if you're a music guy If you make an NFS, if you make your song into an NF t, and then just share all your profits from that, you know, you can make you can make a ton of money doing that. Yes. If you're also ready to, you know, make an agreement with the SEC, and label this as a security, which you can totally do. They're down with it, they'll let you do that. The only issue is, is are you ready to go hire that lawyer? You can, and you can do it in the reverse. And you can, by the way, this is not legal advice is not financial advice. Yeah, of course. Of course, yeah. 100 of that 100% Entertainment is just my opinion. But what you can do is you can say, I'm going to launch this project, we are going to share the profits. And you build into your pricing and your budget, like whatever the prices, you're going to sell each individual and yet, with the understanding that you're going to pay for the lawyer who's going to help set you up with the SEC to be able to do this legally.

Alex Ferrari 55:54
Man, this is man, we are in the wild, wild west right now. It is it is crazy. Even in the short time that I've been talking about NFTs, and blockchain and crypto and all the stuff that we've been able to talk to you about on the show. It's changed dramatically. someone like yourself comes on and does what they do, man, it's just like, I mean, I had a website in 98. I remember what it was like, I mean, I was making $6,000 a month back in 1997. But unfortunately, my server bills were 6000 bucks a month. So really, yeah, it didn't really,

Arel Avellino 56:30
The price of things goes up, the price of things goes down as development continues. It's crazy, man.

Alex Ferrari 56:36
It is. So I remember the wild wild west at that time. And like nobody even remember flash. Like everyone's Oh, Flash is the future. Like, so so many things are in flux right now. And there is opportunities just like there was in the wild, wild west to you know, put a stake in the land that might be worth worthless now, but oh, yeah, I was. I was in California. And I went to Hearst Castle, up in Northern California, where, you know, the guy that they built the basis again on, but he bought mountain side, real estate on the ocean. 19 cents an acre. Wow. 19. So he owns I think about like 10 or 20,000 acres on the ocean in Northern California. That's insane. But that was the wild wild west of the time. Like if you could afford to buy 19 cents of it to buy an acre. You could you could buy it, other people were buying other things. But so it's the exact same thing. We're here. But now we're in the digital world, where real estate and NF T's and you know, crypto and all this kind of stuff. It's still very volatile, and still very crazy. Yeah, but but it is the future

Arel Avellino 57:58
It is more of the more of the things that you want to see happen. Like, honestly, it's a good thing that we have regulators who are now taking it seriously. What they are saying is, is, in a lot of ways, they're saying that what is happening is legal, or just trying to figure out how to treat it. And so like the internet, for example, the internet, like, you have things like regulators, I mean, literally, so this is what we're dealing with is we talk to our lawyer, probably three times a week. And every time we do a conversation with him, not only do we get an update on how things are going with us setting up some of the regulatory needs, because there's very, there's a reality in which we if in order for us to launch the token that we're applying the launch, we will have to be we will have to be a security, there's a reality in which that happens. And so the crazy part is though is that every single week, we have a new update about what the government is still figuring out about whether they want to treat it as a security or what they even consider to be security when it comes to crypto, and there's constant pushback. So we're literally at the bleeding edge of a lot of stuff like you're saying, and so when it comes to when it comes to some of the unknown unknowns, there's a lot of potential upside. You just also have to prepare for the very worst case scenario. And and that's something that we just knew going in was yes, we're going to we're going to have a lot of money suddenly come in. But then how do we also protect our butts? When while the government is still trying to decide how things are supposed to go? So always back to that subject.

Alex Ferrari 59:37
It is it is a crazy, wacky world that we're going into and man I can't see I honestly can't see. Excuse me a a future in the next 10 or 15 years. It doesn't have this stuff. I mean regarding ingrained in our not only society but specifically in the film industry. It is the future I think people will start to Manding fungible copies of their movies and music that they can resell on a secondary marketplace that will become a thing in the future No, no question because it's just people will start demanding it and, and then films will start, you know, Studio will one studio will do it. The studio that's the scrappy one in the corner, like Cannon Films back in the day. I don't know if anyone listening, I just did an episode with one of the founding guys from Canon, who was one of the directors there. He basically he directed American Ninja. So back in the day, and he was telling me he's like, the reason why can and blew up in the 80s was because the studios were scared to get into VHS. Hmm. So because no studio wanted to put their movies up on VHS. There were all these video stores opening up across the country that needed content needed product. So all the independents started coming in. And that's when you had, you know, not the Terminator, but the exterminator and all these other B movies. But they made so much money. I mean, the American Ninja IP was massive around the world. And then after the studio said, well, we'll wait wait a bit. Well, we can't let these guys make all this money. And then the studio showed up and they start throwing their weight around. So that's what's going to happen here too. Right now. Everyone's dipping their toes. Look when Tarantino just dipped his toes into NFT's and and got his hand slapped. I do I'm on. I'm on Team Tarantino on this. Because I think he does have the right to do whatever the hell he wants to do with that. But yeah, it's but I even said it on the show. I'm like, imagine if guaranteed or bust out an NFT. Like who listens, man? Yeah. Well, then if you're listening

Arel Avellino 1:01:47
And he was like, Hey, I that's a great idea.

Alex Ferrari 1:01:49
If someone from Quintin's team is listening, can you come on the show Brother? I would really appreciate it. I'd love to talk to you.

Arel Avellino 1:01:55
So we're trying to did he actually tried to like tokenize each of the frames?

Alex Ferrari 1:01:59
No, no, no, no, no, no, no, not frames, original copies of the script. And he had an audio commentary explaining why he wrote some scenes like complete, original and NFT. But then, the company Miramax sued him? Because like, Oh no, we own the copyright to the pulp fiction trademark and, and the script that we purchased. And so now you're like, Well, wait a minute, this is a one. This is our this is a one off, we're not mass produced. Like there's a whole thing. So it's a really interesting conversation to be had. But like I always said, Imagine if if George Lucas busted out and NFT for Star Wars back in the day, or Raiders of the Lost Ark or any of the Spielberg's movies or any of Cameron's movies or any of that kind of stuff. You know, it's only a matter of time before we have the avatar and a tease, you know, that yeah, you know, James talking through it, and there's two of them. Yeah, is that gonna be valuable? Same way Mickey Mantle rookie cards valuable man or Babe Ruth card is valuable is because there's, there's there's scarcity of it, and so on and so forth. But again, do we could keep talking for hours, but I really appreciate you coming on the show and explaining your process on how you were able to raise $2 million for a brand new IP, it is a really interesting way of looking at how to raise money for independent films, especially, you know, in a world that it is getting tougher and tougher for independent films to get financed. Is this going to be for every project? Probably not. But can it be, but can it be? Can it be, you know, framed in a way like that could sell in a cosmos or an Aetherium, or in another community, another blockchain community. And if you guys want it.

Arel Avellino 1:03:42
The framing is way more forgiving than people think. I almost just want to say to the community, like hey, go give it a shot, go go, like start talking to people, you know, in Cosmos community in, you know, other crypto communities, especially ones where there's a lot of there's, there's there's two different types of people in the crypto world, you got the builders, and you got the hype, guys, and most, most communities are very much filled with a lot of the hype, guys, but not so much the builders, the builders became a very small percentage. There's a massive amount of builders within the cosmos community, and not quite as many hype guys. So the people who the people who are talking right now are people who they're very level headed. It's a very cooperative community because they just need more people present in order for mass adoption to kick in. So the more you find communities that have that kind of sweet spot where they they're in this collaboration mode, they want to be able to connect with, you know, other audiences get more attention, all that stuff. That's a that's a massive sweet spot for a filmmaker to come in and say, you know, all I want to do This documentary or I want to do, I want to actually launch an IP. Because that's the other thing too is there's lots of people out there who are trying to be the person who's going to launch that first major NFT documentary. And I've seen quite a few, raise your hand and say, yep, we're gonna jump in we're gonna be wants to do it.

Alex Ferrari 1:05:21
So it's and Listen, guys, if you want to get more information about blockchain and NF T's, I'll put the other episodes that I did in the show notes as well, because they're, they're pumped full of a lot of information that we didn't cover. But arrowmen I want to appreciate I appreciate you coming on the show. I'm gonna ask you a couple questions. I asked all my guests. What is the lesson that took you the longest to learn whether in the film industry or in life?

Arel Avellino 1:05:44
Hmm, the lesson that took the longest to learn, probably, I'm a slow learner. So it's probably more to do with patience and planning. Because I tend to like to just jump straight in and not take my time. Taking that time like in pre production in setting methodical goals, probably planning,

Alex Ferrari 1:06:11
And three of your favorite films of all time.

Arel Avellino 1:06:16
So Eternal Sunshine of the Spotless Mind, massive one, um, I would say this is kind of funny, because it's like a completely different type of film. But Incredibles, if I somebody asked me and somebody asked me, What is the film that you've watched, like, 12 times? The first Incredibles movie, I watched that so many freakin times. So I have to include it because Sure, sure, sure. I'm grateful. Yeah, yeah. Um, and then the third one, I would say, Hmm, this one's there. There's a lot of good ones, but I'm just gonna be kind of like basic and I'll say inception. Because I felt like that movie. Ah, no, I'm taking it back. Sorry. Inception. You don't get it. You don't get it. Grand Budapest Hotel because that movie I was just about to say that inception was like Christopher Nolan's like, that was what put it all together for like a lot of things that he was on a trip to try and bring together but Grand Budapest Hotel to a whole nother level of that. Sanderson

Alex Ferrari 1:07:16
I love Grand Budapest Hotel great, great film, brother, man, I appreciate you coming on man continued success in the in the wild west. That is the NFT space and, and and please, if if you raise it, let me know how this goes, man. I want to see where this goes. So let me know if you if you're pulling in 10 15 20 mil let me know. I want that success. I want the success story to come back on the show. So I

Arel Avellino 1:07:39
Yes sir, absolutely.

Alex Ferrari 1:07:40
I appreciate you.

Arel Avellino 1:07:41
Let's talk. Let's talk in maybe three months.

Alex Ferrari 1:07:46
That would be an amazing conversation. I appreciate you, brother.

Arel Avellino 1:07:49
All right, appreciate you too.

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BPS 382: The Way of the Creative Filmmaker with Jocelyn Jones

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Alex Ferrari 0:29
I like to welcome to the show Jocelyn Jones how you doing Jocelyn?

Jocelyn Jones 1:22
I'm very good. Thank you. It's lovely.

Alex Ferrari 1:25
Thank you so much for coming on the show. I am. I'm excited to talk to you. I think I think we're gonna have a conversation that's hopefully going to help some some filmmakers and screenwriters and anybody in the business who wants to be creative and be an artist. And I think it's something that a lot of things that you talk about in your book, your new book, artists awaken the spirit within is that it's things that aren't talked about publicly very often about mental health, about negative talk about self talk about beating yourself up all these kinds of things. But before we get into all of that, how did you get into this insane, insane business?

Jocelyn Jones 2:02
Well, you know, I was a little bit born into it. I was raised on the Hudson River, in an artist's community. And so I was raised with extraordinary artists, my dad was an actor. So the first wave of artists at the dinner table were actors, and they are a breed unto themselves. And then my mother remarried. And the next way my stepfather wrote for The New Yorker, and the next wave of artists at the table were painters, and this was in the 60s. So you just go to the top of that food chain, you know, drop a lot of names. But they were these extraordinary painters. And then, you know, there were dancers at the top of the field. I mean, everybody was at the top of their field. And I was young, and I was impressionable, and I was studying them. And I was very interested in, you know, when they were happy, we're going to talk about happy because I happen to watch you flip the script and be interviewed by your friend CB bato, and talk about happiness. And I was like, yes, you're on to something there. Um, anyway, and so I was very interested in when they were happy, they were working. And when they weren't working, it wasn't just actors who weren't actors go out of work, you know, they should really check into a hotel, because they're very difficult to be around, they get so concerned that they'll never work again. But it was also painters. And it was, so it was anyone who like they're in the creative process, and they are lit from within. And because these guys were at the top of their field, they were lit with inspiration, it was something beyond themselves, which is kind of what the book is trying to hook people up to anybody up to. But anyway, so there were all these actors, and then I left home at a very early age because I lived right outside Manhattan, and if you live near Manhattan, or breath away, you're like, I'm in the city by by gotta go. And, you know, when I was younger, we moved to Manhattan, we still couldn't afford Manhattan, even you know, 60s and 70s, when it was not the same city as it is now. So we would live five girls and an apartment and you know, work when I don't know how many Second Avenue bars and wait tables and go on auditions and all of that. And at that time, I was really young. And I was discovered by Eileen Ford, who was a very big Marvel agent at the time. And she saw something in me and she sent me out for test shots I recall, which were you know, photographers who were trying to get laid, but they also wanted, you know, pictures and tree models and upcoming models, whatever they would take your picture It was during blow up. So I don't remember that. But you know, they were all it was pretty wild time. And I would bring these pictures back to Eileen Ford. And she looked at them and said, Oh, God, Johnson. No, these are terrible. You look so sad. Nobody calls me up and says, I want the sad girl. Okay, that's that. So she said, you have to do something. And so I started creating characters to be in front of a camera because I was really had a hard time with the black box, you know? And so the she I brought those pictures. She said, Oh, you're an actor? And I said, No, no, no, no, my dad's an actor, one of those in the families or not. And she started sending me out on audition. So she sent me out of my first audition was for a heroin addict for Mayor Lindsay's drug campaign. And they were very real. They look like documentaries. And it won an award, I played the size perfect for the sidebar. It was about to say perfect. Yeah, good for the sacral. So, you know, that was that that was the start of my journey toward acting. And I did a number of independent films. But in my, you know, I never loved acting. I mean, I love acting. I love the part of acting, and building life from nothing. I love that I understood structure. But I never you know, you, you talked about how, you know, you found the podcast, it took you a while, but something that you'd found home, it was like a call and suddenly you happy, right? I was not happy as an actor, I I am very private person. I didn't like having to audition. I like control in my life than putting my art in front of somebody and having them say, yeah, like, No, I don't, you know, I from New York, I have a little you know.

But more than that all of this study of artists had settled in the, and I had a certain kind of leadership growing up that came from other things. And I thought teaching, you know, I got pregnant, I have a baby and being a mother and being a teacher sort of went together. And you know, when you do that thing you're meant to do, you put one step on that path. And things just start flowing really well, which is part of knowing Oh, I'm on the right path. So you know, really, I was a teacher for three years. And teaching led to you know, I worked with a lot of film stars on films in private coaching, and that led to Script doctoring. And all of that was very, you know, confidential under nondisclosure agreements, but a lot of fun, very interesting work. And then all of that led to one day deciding, I think it's time to do to leave something of my own, because my whole life has been helping artists. And I love that and it's right. But at some point, you have to look at yourself and say, am I avoiding, you know, my own voice. And so, you know, my mom died. That's a whole evolution in a person's life. Everything stopped. So I could say goodbye, and then handle her affairs. And that's when I started writing the book. And, you know, Alex, I didn't want to write another acting book. There's a lot of acting books.

Alex Ferrari 8:45
There's a couple, there's a couple.

Jocelyn Jones 8:48
I started, you know, I don't know whether this is part of me hustle. But you know, I'm quite spiritual. And so part of what I had spotted with these artists was a kind of a spiritual connection. Call it inspiration, call it the muse, call it spirit, call it whatever. But it's something beyond ego. It's something beyond personality. It's something in the ethos that great artists seem to tap into.

Alex Ferrari 9:21
And it's so funny you say that because, you know, as you know, on the show, I've had the pleasure of talking to some amazing guests and some very high performing. You know, Oscar winners, Emmy winners, Tony winners, really high performing artists. And I always love asking that question. I always ask the question, Where does it come from for you? And the bigger the star, the bigger the artist, the more humble they are about their craft. It's so funny because I've met people who are so boastful about what they do, and you can tell that they'll burn out Soon enough, and they won't have any major legacy left behind. But the bigger the Oscar winner, the more humble they are up because they are aware that in many ways, it's not them. It's coming through them. But it's not them. It's coming through their filter, if you will. So in many ways, and not to get too woowoo. But like I'm talking, I'm going to drop a name. Because I think it's important to the conversation when I was speaking to Eric Roth, who's obviously the Oscar winning writer Forrest Gump. And he just wrote doing, he's doing okay for himself. Eric, I asked him specifically ago, how did you? Do you ever just sit down and write. And when you're done writing, you look at it and go, who wrote that? Like, it's not even you can't even recognize it as your own. It just kind of flew through you. He's like, yes. And I searched for that almost all the time. But I don't always get it. But when I'm able to tap in, it just flows through you. And it's a magical thing. And I think any I mean, as I as I've written my books, there's moments where I've written entire chapters. And then I go back to read, and I'm like, who wrote this, like, it's almost like you're channeling something, as a great artist. And that goes for acting, writing, directing, it's being in the flow. Athletes talk about it all the time, it's being in that moment where you don't think it just is, and it just kind of goes through you. And you already understand the craft enough, that that's not a problem. Like, if you're going to write you have to understand English, you have to understand basic grammar. But once those basic foundations are laid out, everything else is fairly magical. And that I always find that's so interesting that they are all humbled that the biggest ones are the most humble about their process. And in this is 100% of the time I've asked this question. I don't care who it is. Everyone has impostor syndrome. It's fascinating to me. Yeah. Yeah. Everyone. I mean, again, I'll talk back, go to Eric Ross interview. He's like, Oh, yeah, absolutely. Like you're, you're Eric Croft, you've won Oscars. You've worked on the biggest movies with the biggest director? I mean, and he's like, Yeah, but I still, I still feel like at any moment, someone's gonna walk in the door and go, What are you doing here? You're not supposed to be here. So that's an artist thing. I think I think most artists in general do that. Do you agree?

Jocelyn Jones 12:36
Well, yes. I mean, I think there's an interesting explanation for it. First of all, I think intention is is such a really important thing. So when you're talking about what you just said, was so beautiful. When you're really talking about structure, you're talking about technique, which builds structure, right. And when you when an artist and those grapes, and I've worked with a number of those huge, huge stars, which I'm just facilitating them to this space of inspiration. Because the more structure you have, the more you can trust yourself. It's like building a house, and actor, built a life, built a life out of nothing. So you think of those building house, you have to put the structures together so you can live in it. So people are always talking about living in the moment, while living in the moment most actors think of as improvisational. But it's not just improvisational, you have to build the house, you know, the moment so you are building moments. And then because of the structure of those moments, you trust them. And you can fly from one moment to the next which book I like into rock hopping. I don't know if you ever spent time with country, but he knows big wonderful streams with big rocks in them, they have a lot in the in the woods and had to move around. And my favorite thing to do was leap from one rock to another. So I spent years honing this concept from my students, which I still think is a little mad, but about how those rocks are like the structure and you can only have the freedom of the lead. Because you built the rock you've created the rocks and what are those rocks come out and then we go into technique and such. So it is the intention to have that connection to the muse to something beyond yourself. So then we have ego spirit. Now we got to have ego we can't be that's the whole point is like, I'm going to be separate from you. I'm gonna have this ego you're gonna have that ego. We're energetic beings in bodies and how we identify we identify with ego, but we're really something much much, much bigger than ego, but we have no education. as to how to connect to that at all. So these great artists of inspiration, recognize that they are beyond ego, you have the actor who's all ego, it's all about being, you know, admired. And then you have the actor who sometimes accidentally trips into this space where they've entered a character, and they've created this life before your very eyes and really entered really gone in there. And they are living in those moments from the structure, they felt they're living in those moments. And they realized they are bigger. They're bigger than the personality. So then when somebody comes along and says, Oh, you, Alex, you're so great. They feel like an impostor, because I'm not that great explanation.

Alex Ferrari 15:51
It's it's really, it's really interesting, because that's a fantastic explanation of impostor syndrome, because you're absolutely right. And if you've noticed, you know, with some actors over the course of their careers, you know, the greats like a Meryl Streep can just walk in and walk out and tap into that at will, Steven Spielberg, as a director can tap into it, the great directors are great writers are great artists, they just tap in effort, almost effortlessly, at least it seems effortlessly from our point of view. And then there's, I love the way you say they trip into. So sometimes you see actors who trip into a performance, and they, they just connect with that character, but they're never able to get back to that place in their career, where they might even go all the way and win an Oscar, or get a lot of accolades, but it's whatever stops them from getting back there, whether it's ego, whether it's outside sources, but it's it happens in all all aspects of the business from directors, some directors make the most amazing film ever, you know, one of the most, and then they can't get back there. You know, and, and writers, writers as well, novelist and writers?

Jocelyn Jones 16:58
Well, you know, a lot of that's a lot of what the book is about. It's about it's about its intention, you have to intend it. So you have to kind of recognize this is what Spielberg and you know, Meryl Streep, and all these greats that you mentioned been like going to the painters, and Michelangelo, you know, they've recognized some sort of technique for themselves and what works for you doesn't work for me, it doesn't work for him doesn't, you have to give artists a lot of different colors of techniques and realize that each one is going to respond differently and make their own toolkit. But once you have that technique, you have to intend I want I intend to go beyond myself. And if once you've had that experience, two things happen. You either intend to have that experience again and chase what it was what combination that I put together that helped me do that, or you get lost in your own drums. So now I'm going to go to a really kind of woohoo word, which is vibration. You know, when you're around enthusiastic people, you're like, hey, you know, we respond to we are energetic beings and bodies and we respond to vibration, no matter how well you want to get about it. That's the deal. And so we want to be around the reason that audiences love actors is because they're looking at you know, and they go that guy's creating life when they do it right. In your in the theater. The audience releases from your own life and enters this parallel universes parallel story. And then when they come back to their seats and they walk out a theater, they go cheeses effect I can create that much life out of thin air. Maybe I could do a little better with my own. They are inspired to take control of their own life in some way. They recognize.

Alex Ferrari 19:05
Isn't it fascinating because I've I've had the pleasure of being in the room with some of the biggest movie stars in the world. And when you're in the room with them, you understand why they're movie stars. There's just something about their energy in the room and I've I've met in I won't name drop but I have met some and I walk in and just and just being around them you just go oh, oh I get it. I truly I truly get it. And in you know when you want and talking about the woowoo aspect of you know energy and vibrations of people and stuff. All you have to do is and I know everybody listening has gone through this. You've met somebody in your life. That after you got done talking to them, you wanted to take a shower because you feel slimy dirty could be a salesman, it could be customer a sales rep it could be it could be a teacher It could be anybody you know another just you just Feel? Oh, yeah. So whether you believe in the woowoo energy or not, I think everyone's had that experience at one point in life, and you just met somebody who just, oh, I just don't want to be around that person. And then vice versa. You meet somebody, you're like, Oh, my God, I, there's just so much fun to be around, there's so much energy around them. And it's, there's something about that conversation. There's no question about it, whether again, you want to get into the woowoo aspect of it or not. But I think everybody listening can agree that they've had that conversation. And if you ever do anyone listening ever does get to sit in a room and have a meaningful conversation. And even through my show, having conversations over zoom, you can sense why they are who they are some of these directors, some of these filmmakers, I've had the pleasure of talking to you, you just go wow, okay, I get it. I get it. You know, and I've had the pleasure. From the $5,000 first time filmmaker made this feature to Oscar winners, and everyone in between, you can sense where they're coming from. It's really interesting. One thing in your book I wanted to talk to you about is the stories that we tell ourselves, and as artists, you know, being an artist, and it took me a long time to admit I was an artist, by the way. That's another problem. A lot of times like, I'm not an artist, that's very pompous of you to say you're an artist, no, you got to admit who you are. And once you admit that you are an artist. I think artists, specifically artists have a special level of storytelling that they tell themselves because they are, especially people in the film industry and storytellers. Because we're so good at it. We're really good at beating ourselves up with these negative stories about what we're capable of doing, where we're going What's up and, and beating yourself up when you don't get the part or don't get the job or don't get the financing. And it's the stories we constantly tell ourselves, can you dig in a little bit about why we do it and what we can do to kind of rewrite that story to help us move forward on our path?

Jocelyn Jones 22:02
Oh, great question. Great question. Well, the way we do it is pretty, pretty obvious. And when I say it, I don't know if people will get it or won't get it. But we like sensation, you know, as people like strong sensations. So you know, you have drama, Queens, we call them drama queens. People who stir negative emotion, it's like an addiction. They're addicted to it. Why? Because of the sensations. Why do people take drugs because of sensations, we like sensations. So if you go, you know, just gonna keep doing it. And we'll keep bringing you back. But if you go to this aspect, that we are actually spiritual beings, of course, we like sensations. That's why we're here. We're here to experiences. Otherwise, we're out, you know, we're all spirit, we have no body, we have no tactile thing. So we're here for experience. And I think we're evolving and ascending, even perhaps. And so we're going from just any old sensations to, hey, wait a minute, maybe I can control this a little better. So some of the enthusiastic people you meet, they just seem naturally enthusiastic. They were well loved as kids, or they just most of the time, they were well loved as kids. And so they're settled in and they're confident and they're able to have just a more positive outlook on life and have more fun, and we enjoy them. And so it propels itself. But you can intend decide that you want more of that you can most of the people who are listening to your show right now, my guess is they're of an age where they have already let go of certain brands because they go, I want to take your power after I'm with that person. I can't do it anymore, man. You know, they never asked you about yourself. They're all complaint and the thing and most of it, you've heard a lot.

Alex Ferrari 24:07
It's energy suckers, energy suckers.

Jocelyn Jones 24:08
Yeah, their energy suckers, but we can we can also like not judging them and just say, okay, cool. You want to go but I'm not entering that. I'm not doing that. Because it's going to happen naturally in your life. I've discovered that most if you get my age, then the older people, you start losing your mom, you start losing your dad, you start recognizing the older people get, they will do this, they will kick up a lot of dust and a lot of negativity, because it makes them feel alive. You know, my mother could get apoplectic about butter. It was like this make no money here. You know, can we just go to it's very dramatic. And it was I would just so you know, I'm training myself. I'm training myself meditation. training myself in certain ways, and the biggest one is to observe people without judgment and to just look at what's going on. And then you kind of expand and you go, Okay, well, this person is doing this thing, and it has nothing to do with me. And I actually be kind of come have some compassion, understanding work, because I've done the same thing. We've all done everything. We've done all those things. So did that answer it?

Alex Ferrari 25:30
It does. It's fascinating, because, you know, we all look in our business, we run into very unique characters, to say the least. And I've had some of the most toxic human beings I've ever met in my life I've met in this business. And some of the most beautiful people I've ever met in my life, I've admitted this business, and everyone in between. And I've gotten to a place in my, my elder years, as I called, I have a little gray, I have a little gray, I'm not I'm not a kid anymore. But. But in my years walking the earth, I've realized that the more times when someone is blowing up on you, or something like that, nine out of 10 times, it has nothing to do with you. When you have a business partner or producer on a project that is egocentric, or wants control, or wants this or that or wants tension, or this has nothing to do with you. You know, it's unfortunate because you're involved with them in a project that is both of yours. So you have to figure out how to maneuver that world. But it nine out of 10 times, it's not about you. And I've gotten to the place where I feel most empathetic for people when they are acting that way. I'm like what happened to them that they feel that they need to act that way? Because that doesn't just come up like that. There's some if you start looking back, there's some deep seated stuff in there when their children are in this business, like this business can chew people up and spit them out all day, every day. It could destroy the lives it has. I mean, if you go down to Hollywood Boulevard, it's literally shattered with souls of Broken Dreams down there. It is. So it's it's not I think was David Chappelle. I was watching David Chappelle the other day. And he said, I think it was in the Actors Studio interview with Lipton, and he's like, there are no weak people in this business. If they're sitting on this stage with you, they are not weak people. It takes a special level of strength to make it in this industry at whatever level that is, and it doesn't have to be Oscar winning. It could just be making a living. He goes, there are no weak people in this business that that sustain themselves. And I thought that was such an interesting and profound comment, because you don't think of it that way. But it's absolutely true. You know it and I know it. If you're if you've made it in this business in any way you can, if you're making a living in this industry, you're not weak.

Jocelyn Jones 28:03
Yeah, yeah. Well, it goes back to story, which that was the part of the question we didn't quite answer is what's with the stories that we hold on to, you know, the stories are there to, you know, to stimulate all this negative emotion to have these experiences. But the stories are also hurt trapped pieces of self, you know, we're trained, you hurt my feelings, particularly if you're from New York, it's like, I don't care. As well, I learned that very early, but you do care. And that and artists care more than anybody. They're highly highly sensitive. We'll get into that, because my definition of artists are out there, they're more sensitive, and so they can pull this stuff out of the air. But in that sensitivity, they push a lot of things down and then people have experiences that are also horrific, and they push those things, they overcome them. But there are pieces of lost soul lost parts of themselves, that they've shoved down underneath. So people do therapy, why to let some of that out. And you know, this shaman call it soul soul retrieval, where you just create a space for a person to say out This hurt, this is what happened. Here are the tears I didn't cry, you know, and, and in so doing when you just can listen to a person, which is very rare in this day and age, people haven't been taught how to listen, you just listen to a paper person and intend to create this space for that part of themselves to be released, so to speak, you know, you create a home space and to grow and understand that, you know, you're more than yourself. When you're writing your book, Alex and it's that fluid, it's you and you, it's you and your higher self that connection. Wow, you know, I have trouble. I don't like to call this my evil. You know, I call it the book. Because it's a little weird. Just my book. You know, it's like, I feel like we just had a wonderful movie with the fish that in the seagull one's mine, mine

Alex Ferrari 30:58
Finding Nemo.

Jocelyn Jones 30:59
Yeah. Finding Nemo mine mine my book. It's not these are, you know, you want to help? That's a branding thing. You know, CB was asking, what is your brand? What is your brand? You went on two minutes, I loved it. About I was one of the two people I didn't know, I was one of many people listening? Because that's what we all want to do. We will we all want to contribute in our way, you know?

Alex Ferrari 31:23
Well, that's the that's I feel that's the goal of life is to find out what that that thing that you were put here to do, and then do it. And we're so afraid of walking that path, especially as artists, we're afraid of walking that path. Because, you know, there's been such a abuse of the artist over the course of millennia, that you know, the whole starving artists mythology, and that you have to struggle to be a good artist, and you have to be broke. And, and all of these kinds of the stories that are been told over the years. And I had I had an author on years ago, who said real artists don't starve. And it was and he was, he'd go back to like Michelangelo was extremely wealthy. And in DaVinci was extremely like these were wealthy artists of their time. So it's kind of like a myth about that you have to be a starving artist, and so on and so forth. But we as artists do, do truly have trouble walking that path. Like I told you earlier today, like earlier in this conversation, I took me a while to figure out that I was an artist, even though I was working in the business, I'm like, no, no, I'm just director, I don't have an artist, you know, because I didn't want to admit that to myself, because there was a lot of stories associated with being an artist. So once you accept that you are an artist, and you want to express yourself in a another big problem I've seen in the business, and it's something I struggled with for a long time is that so many artists believe that if they do not reach the highest pinnacle of their craft, they have failed. And that is such a horrible story to tell yourself, like, I didn't direct my first feature until I was 40. Not because I didn't have the skill set, or the ability to do so is because it had to be Reservoir Dogs. It had to be Pulp Fiction, it had to be clerks, it had to be Ilmari, it had to be a movie that exploded. And you know, I've arrived, kind of, and I think every filmmaker goes through that that you have if you haven't won an Oscar, he really hadn't made it. And it took me years to realize that oh, no, no, are you making a living? What's the definition of success in your and that's you have to define that for yourself. And those are those moments in your career where you let's say win an Oscar winning an award or work with a certain actor or work with a certain level of budget or so on and so forth. They're great, but they're fleeting. They're you win the Oscar, and then what? And now you got your back, you're back to it Monday morning. You know, so it's about that journey and about really defining what success is for you as an artist. And that could be used the analogy, if you're living in Kansas, making $50,000 a year and that's puts food on your table pays your mortgage and support your family as a filmmaker. I hate to tell you, you are a raving success rate because you're at the top top echelon of filmmakers. Yeah.

Jocelyn Jones 34:22
Well, let's define artists because, you know, that's everybody. So we're very exclusive about what as an artist, were so exclusive about what as an artist that you didn't want to admit that you were an artist, right? You know, well, I don't know that's an artist but not you said it beautifully. The stories we tell ourselves, but what is an artist? An artist is a guy who wins the Academy Awards. I don't think so. So, you know, in my teaching, I was always like, I looked for definitions, and I love dictionaries, and I looked in a lot of depth, you know, looking for this quintessential definition of artists, and I couldn't come up with it. So I came up with my own which is Basically an artist, you have to discover an artist, it's the expression of your own discovery. So the artist, if he doesn't discover something, he's going to express something that somebody else already discovered. So as to have happened to you, there has to have been an aha moment. You know, if you talk to painters, painters are fantastic, because they look at things differently. They don't look at the tree, they look at the space in between the branches, they look at the space, they look at the negative space, you know, so you have to have discovery, before you can express something or it's going to be you know, what is it called, when it's a copy, there's a wonderful word for that came from, yeah, not a representational, but there, you know, it's gonna be a clone of SO and there's nothing wrong with that we kind of have to imitate things for a while before we get on our own feet. But you want to intend discovery. So all technique and my techniques, usually in the form of questions, you know, where am I? What do I want all those questions, but there's a way to get in there a little deeper. You're Wait, you're asking the same question. And most people stop at the intellectual clever answer. Because they think, Oh, that'll look good. So they're operating from their ego, right? That'll look good, that'll sound good. that'll sell, you know, that'll be this.

Alex Ferrari 36:31
So you're telling me that there's ego in the film industry. Stop it,

Jocelyn Jones 36:40
That we really admire, you're not going to get rid of ego, we love our personalities, we spend our whole lives on them. But there's something beyond that. So even like I saw the, the, the interview did with Ed burns, and you know, look at his love, look at the size of his passion. And then look at the size of you responding to his passion. And talking about these, or you weren't in this kind of camera, or you weren't in the in this, you know, the the level of enthusiasm if you had, you know, one of those Geiger counters, it was just charts, that is beyond ego, you have elevated into joy, joy and creativity go hand in hand. So what is an artist, okay, an artist is someone who's discovered something and has the desire to express it, period. Now, and I, there's art in everyone, this is not popular, because we want to have the artists club. Here's the deal. We're not a club, you're in a body, you're creating a life you got here on the planet, however you got here, you got here on the planet, and now you're running a life. And that life is either happening to you, you know, you're just going with the flow of what's coming in. Or you are beginning to get the reins of your own life and say, you know, I'd like it to go like this. If you look at that interview with Ed burns, he has a lot of I'd like it to go like this that's out ahead of yourself that is creating it yourself. That is a story of you know, the big woohoo word is manifestation. But that's a real deal. And you manifest the best at the highest vibrations, joy, enthusiasm, joy and creativity. And the guy who's not running his life is the guy who's taking hits, you know, right, left and center life is happening. It sucks. It's terrible. I hate it, I guess. But I'm so emotional. I hate you all. That's life happening.

Alex Ferrari 38:50
It's fascinating that I agree with everything you've said. But one thing I would add to the artist aspect is that that definition of being an artist is the courage to walk the path. And that is something that we as artists don't have, you might identify as an artist. But to walk the path of the artist is difficult to it took me a long time I did everything else around myself. I was in the I was editing, I was doing other things, but not walking the path that I wanted to walk, which was being a director being a filmmaker, but I surrounded myself and was working in the in the orbit of others following their path. And I was helping them bring their art to life. And I thought that that was enough for many years for me, until I realized I was so unhappy doing that it was so scary. So it's finding the courage to walk the path and I'll go back to what you said earlier, that being an artist I think every soul on the planet is an artist because they are creating their own lives. Now I know that might be woowoo and a lot of people like oh what happens with life happens To you, and all that kind of stuff, I get all of that, look, we've all gone through stuff. But we I do truly believe that we create what we want in our life, you know, and it's all about, it's just like Henry Ford says, If you believe you can, or you can't, you're right. And it's you know it regardless. And then we're not talking about the secret here or anything like that. But whatever you believe you achieve it, it's if you're out of ego, if you're out of ego, and that is something that it's so interesting, because again, having the pleasure of talking to all these people, I ask these questions have them and, and I love listening to people's stories about how they made it in the business and how, and it's so random. Yeah, it's so random. Not one story is like another. I had an I'll drop her name, Eva Longoria on the show a few a few a few months ago. And her story was the most ridiculous story to get into the business I've ever heard in my life. She got walked got into a beauty contest, which she didn't want to do. But the first prize was books for school. So she just got in, she won it. She got the books, but because she wanted, she had to go to like the state competition. And by the way, all her all her life, she was called left Ada, which means the ugly one, her her mother, that was her nickname, The ugly one. So she was considering her own story in her own mind that she was the ugly one in the family. And the parents like don't do the beauty. Obviously, that was a fluke don't do. So she goes to the State wins, this wins the state finals. And then the winner the winning prize for that trip to LA. So she gets to LA and she goes, Hey, I like it here. I'm going to sit knows nobody. I'm going to stay. I'm going to try to be an actor. I think that'd be kind of fun. Literally, that's it. And then she got an apartment, got some roommates hustled it out for a handful years. And then one day at the end of like a 10 or 15 audition day, she goes in for Desperate Housewives. She's so pissed off. She's so everything. She's like, Whatever, I'm not gonna get this part anyway. And because of that attitude, she gets the part and her life changes. There's no logic to that. But she did have intention. And she didn't. And

Jocelyn Jones 42:24
Very high vibration of very high. You know, when you say you meet these movie stars, and there's something going I mean, it is true you meet different people that it's like this one's been around longer. This one maybe it's brand new, I don't know how many lifetimes here. People are different. People are different. And those people have a they're like you are you feel it. You feel struck by I mean, you know, it's science, we have a vibration extends about eight feet, there's a, I don't know, four feet, eight feet beyond our bodies, right? And those people even more so you know even what kind of room and you go like phone what's happening there. And it's also different. That's tricky for them having worked very intimately with movie stars, who have not trained because generally they come on the scene in a very young age, they don't train now everybody's powdering their nose and blowing air up their ass. And they get a little lost. And one of the reasons I was successful is because I really because of all those people at the dining room table, I really don't care who you are, I think in mind, I only swoon over one guy ever, which was Cary Grant. I mean, come on, you know, Grant, Cary Grant are like, Oh, well, what? But these other guys, you know, they're lost. And they're getting powder puffs. They have this big energy, but they get sucked up into their own ego because everybody's treating them in, in, you know,

Alex Ferrari 44:05
And you see it again and again. You see these stories of artists and every level director writer, they just kind of fist they burn out. A lot of times, they'll just, they're like a star, they'll burn out. I mean, I mean, a great example of it was Lindsay Lohan, who was such an amazing actress. You're such an amazing actress and to see what happened to her over the course of her career was tragic to watch. But I mean, you see some of her early work and you're just like, she is a powerhouse like she could have oh my god, the things that she could have done. Tom Sizemore. Yeah, another one who worked with every Spielberg Scorsese camera like every big director in the world, and he was an amazing actor, burned out.

Jocelyn Jones 44:56
What happened? What was the burnout, the burnout was by Lost in ego?

Alex Ferrari 45:02
Well, yeah, but that's what we that's what that's the main problem that we have as artists is I think as human beings we have to get, get a hold of our egos. We all have it, you know, and it's very, I always say that we have an MMA fighter on our shoulder. And he's quiet, they're waiting for the moment of weakness. And that's when they just pound you because you just like, you're like, I got you under control. I got you under control, I got you under control. And some someone goes, Hey, you look really good today. I think you could be the next this or that you're like, Huh, what, boom, there it comes. Just comes and knocks you out? There it is. I gotcha now, so it just waits there, it waits

Jocelyn Jones 45:40
To tell my students that, you know, they talk about their talent, which I you know, always kind of flipped my stomach a little bit. Well, you know, my challenges and my talent. And now, I'm going to tell you something very unpopular here. I don't believe you are your talent. I don't believe the actor's talent is the actor's talent. I believe that artists are the most sensitive people on the planet. And that level of sensitivity allows them to connect with our higher selves, allows them to connect with us, allows them to connect inspiration allows them to connect to the ethos and things floating around that need to be expressed on the planet right now, without acknowledging that when you do have a kind of inspiration taking on Lindsay Lohan and you don't acknowledge that, and you take it all to yourself and say me, it's me, it's me. Not good. It's like you're not acknowledging a very high conversation and a part of you knows that, and a part of you will begin to destroy yourself, because you are letting go of the most important that you were given, which is that connection.

Alex Ferrari 46:53
That connection. It's so funny. I have a great story. I don't know who told me this story, but it was a Michael Jackson story. And that Michael, I think it was either Michael or no was a prince story, excuse me. It's a prince story. And Prince called up his, you know, he he obviously famously has recorded 6000 songs that never got released, we will have a new prince album every year into the year 3000. That's how many songs are in his vault he was the level of genius is beyond what he was able. And I had the pleasure of working with some people who were very close to him. And I heard all these amazing stories. But one story always stuck out in my head was he would just call you at three o'clock in the morning. As a singer, a backup singer go, Hey, meet me at the studio. I have a song to record. And like But Prince can this wait till six or eight in the morning? It's three o'clock in the morning. He was like, No, we have to do it now. Because if I don't record it, it's gonna go to Michael Jackson.

Jocelyn Jones 47:53
Yeah. I know the story on several fronts. Hey, talk about?

Alex Ferrari 48:01
Yeah, he's like if Spielberg does it to Spielberg has said this publicly in interviews. He's like, when I get an idea for a movie, I understand that if I don't act on it, it will go to someone else within a month or two. And he's like, it's never failed, that when I've let go of an idea, three months later, I'm reading about that idea in the trades. And I've told nobody about it

Jocelyn Jones 48:26
Yes, it's in the air. It's in the ethos. My favorite of those stories is about a poet, a woman poet. And I can't remember her name, because that's my age. And she's she lived in the Midwest. And so she's out in the field, in her gardens in her fields. And she feels this poem coming on, like a storm would roll in this. And she knows it. And she knows that feeling. And so she takes off toward the house. And she's tracking for the house running running to chase because she knows if she doesn't get back to the house and she doesn't get a piece of paper and she doesn't get a piece of paper pencil that coin is going to go right by her and onto that another poet. And so she gets home and she gets her message, she grabs a paper to grabs a pencil, and she starts writing and she said she grabbed it by the tail and hold it in oh my god, out backwards. And then she had to reverse the poem.

Alex Ferrari 49:25
Wow, this

Jocelyn Jones 49:28
Ethos that's you know, and so let's talk about how because this is what I wanted to do in the book, how do you optimize that? How do you make your chance of being able to be in that space? And so here's all the technique and the questions and you have to have that as an actor because to teach you someone to know that they know how to go about it and so that that way, you know they don't do a great big movie of it's fantastic and then they have to reinvent the wheel every time so you have to give them some you No structure, so they know that they know. But how do you get to that place where you can intend and experience that opening more that inspiration more that flow. So you know, as a writer, my nose writer will probably do certain things every time we go to right. And those things kind of set up a certain thing. And then we hope that flow comes in and we start, right? Well, I guarantee you, when you look at those things that you are doing, you are in the present moment, you are not thinking or you are intending to get away from those thoughts about all of that stuff. So you can be here now in the moment. So in the book, I talk about this stuff that's been around forever. Meditation is not woohoo, it's just a really simple way to just settle in, we have so much noise going on, between, you know, I mean, come on with the television, and the media and the screens and the phones and everything, there's so much noise, and everyone wants our attention. And we don't even know what the truth is anymore. So my whole book was about, there is only one truth. And that truth is your truth. That's a connection to yourself, you have the perfect barometer for knowing what's true, if you can only connect to I call it your heart, you call it abuse, you can call it your soul, you can call it just that space, being in the present moment, it's all the same thing. You can get there from many different kinds of meditation, from meditating to sports, to you know, people talk about all kinds of different meditations for themselves. You can get there, I teach actors system, greatest exercise in the world, it's great for the planet. Just to observe life without judgment, use your intention to just observe what's in front of you, without judging. And then when you judge it, just like meditation, you're judging it. So then you become aware that you're judging, and that flexes a muscle. It's like going to the gym, you know, nature, you know, you can stay away from the ocean and think too much, you know, because that thing's going to come in and go, Hello,

Alex Ferrari 52:25
You know that, you know, that wave is fat, I could tell that wave. That wave, that wave is ugly, it didn't crest the right way. You never do that. You never go looking at a tree and go, Wow, that tree was ugly. Ugly tree. Like I have actually done that once or twice. But the tree was pretty gnarly looking. It came out of a Tim Burton movie. But um, but but but generally speaking it when you're in nature, you don't judge a bird. Or, you know, you generally don't judge that you just it is what it is. And, you know, in my, in my work, I've realized that things don't have a negative or positive charge. We are the ones who apply the negative charge or positive charge to it. And I love using the example of a fender bender. When you get into a fender bender, the person who you're driving everyone's safe, but you're getting a fender bender, you're like, oh my god, this is gonna cost me like $1,000 to get this repaired. So for you, this has been an absolutely negative experience. You take it to the mechanic and the mechanic in the body shop and the like, this is fantastic. I got more work. So the exact same event. Yeah, two different perspectives. So when you're looking at life and looking at certain things that happened to you, especially on your artistic journey, it is what it is. You can't it's not personal. It's not like you know, oh, I didn't get the fight and financing fell through. It is it is what it is. You being depressed about it or angry about it doesn't help you doesn't help the situation. If there's something you can learn from it, learn from it, grab those, those new those new lessons and move on, and to keep going but but sticking and hold. And this is something we do. I like so I did as an artist, you hold on to like I didn't get into that film festival. I didn't get that agent. I didn't get that actor attached to the project. And it just throws you for a loop and you start telling yourself these stories is that you they don't want to work with me. I'm a fraud.

Jocelyn Jones 54:29
This it's all in your head. Because trust. There is the possibility when you get into the fender bender and the guy's like hat because he has more work and you're pissed off because you've spent, you know, $1,000 however, there's also the added element of by the way you were about to cross 96th street and there was a huge accident right in the middle of 96th Street that you would have been directly hit or Oh you didn't get that Hopefully, but then if you've gotten that movie, you wouldn't have met your wife, or, you know, there is this beautiful thing of trusting. Because this is part of creating your own life, I'm in exactly the right place to learn that next thing that I have to learn to get to this goal that I'm trying to get to. And that element is trust.

Alex Ferrari 55:26
You know, it is so funny because I have written about this before where I was, I got into the top 25 of a show called Project Greenlight. Project One, green light, the old green light. Yes, Project man I was in second season, I'm in the first 30 seconds of the show. And they just use a clip of me, but I made it to the top 25 That year, I almost made it and I had like, I went through this far as you could get until they chose the top 10 or whatever it was, and I didn't make it. And I was devastated. absolutely devastated. Because you're like, Oh, my God, this was such a great opportunity, I missed my shot to be on this amazing show. And every filmmaker that made it out of that show didn't do anything. And it pretty much torpedoed their careers. Then I did another one called on the lot, which was Steven Spielberg show, which was about directors, it was on NBC for a season, I got flown out, I was right at the tip end again, didn't get in, devastated me who the guys who made it through that show, destroy their careers never got to do anything else again. So I was so just grateful that I didn't get on the shows. But that's only in hindsight. That because at the moment you feel like it's the worst thing that could ever have happened to you. But most of the time, and this is just me talking about my own experience. Most of the times when bad things happen in, in life to you, generally speaking, and this is again, my my personal experience. When you go looking back, you can see the dots are how you connected the dots. What happened because of this, what happened because of that. I'll tell you one other story. When I was coming up when I was coming up I did, I spent about $50,000 to for my directors reel shattered on 35 millimeter because there was no digital yet. That's how old I am. So I shot the whole thing, my whole commercial demo reel, and the the the DPS that I hired, and I use the word DPS because it was two of them on one show. How many times have you seen that ever happened and in the business, but I didn't know any better. And they were horrible. And I shot like a $50,000 commercial, it looked horrible. It was it was bad. And I wasn't having to play some money to get more money. So I was like, oh my god, I guess I'm gonna have to deal with this. Well, so happens that in the lab, the lab broke down and burned all of that film. It just just, it sat in the it sat in the in the in the chemicals and burned, it broke down just on my commercial. And only like a few things sort of like like, like a quarter of real survived. And I was like, This is the worst thing that's ever happened to me. I've lost $15,000 I went back reshot the whole thing with a real DP. It came out beautiful got me work as a director and I moved forward. It was kind of like the universe was saying, we don't want this out there. We need to burn this because this is not going to be good for you and your career, we need to get rid of this. It's going to be a little painful right now. But in the long run, it's the best thing that could have happened to you. So these are the kinds of stories you again, as you get older, you start looking back at your life and you just start going, hmm, that girl that dumped me probably the best thing that happened to me, that girl that that girl that I didn't get to go out with probably the best thing that you know, because then you hear other stories of like, oh, yeah, she turned into a cycle with one of your friends. You're like, Oh, God, thank God, I dodged that bullet. These kinds of things, you start seeing these things. And you just start realizing, oh, there's something, there's something and this is me getting a little woowoo I believe the universe is that good universe, I believe the universe is here to kind of guide you in the direction that you are supposed to go on. Because I've just seen it so many times. Like if you would have told me 20 years ago, you're going to be a podcast or talking to some of the greatest filmmakers of all time. I'll be going first of all, what's a podcast? Secondly, out of your mind, you're out of your mind. And look where I am today. And then all and it's so funny, and I've said this on the show before. It's fascinating that for so many years, all I would have done was the kill that speak to people like yourself to people that earn my show, to have that kind of connection to people that quote unquote, helped me make it in the business let's say and then without Trying. Now they're calling me. And the funny thing is that I have a fairly decent Rolodex. And yet I don't ever call anybody,

Them for my projects or anything, because it's just not something I want to do. It's not the kind of relationships I'm building with them. If it's organic, it's different. But it's not like when I was like the desperate filmmaker, I would have like, called up. Hey, Ken, can you can you connect with your agent? It's so fascinating to me is that that's the reality that I'm in right now. And, you know, and people listening to the show who've been with me for seven years can see the transition from my very first episode, to where I am today and what we're doing. But anyway, we've gone off tangent A little bit here.

Jocelyn Jones 1:00:44
And not really, because I love the way you say, that's not something I wanted to, because in some way, or in you, that's what you wanted. This is a really important thing. The first indicator, you know, my dad asked me when I was like, literally just an acting out terrible teenager, my dad asked me this question. He said, you know, jossey, if you could have anything in the world, barring all obstacles, what would that be? And at the time, I said, Well, I don't want to go to boarding school, I want to live with you at the beach, and, you know, go to public school. And, you know, we could, I couldn't do that. At the time, because he was an actor, and he was on location. He was terrified of me, I, you know, he was he was a single parent, and my mother had sent me to live with him at 13 and said, you take her, she fears me. So he said, You got to go to boarding school. But then I got kicked out of boarding school. So I got what I wanted. Not in the best way. But we get what we want. So the tree careful. Be careful. The trick is to listen to what is that to be able to ask yourself, somewhere along the line to get to this podcast, you had asked yourself and you'd answered the question, and you'd move toward that podcast and you discover that, hey, this thing makes me really happy. More than oil and vinegar is the podcast, I'm really you know, and I can contribute here. And this is a real purpose, we get what we want. So the trick is to like, ask that question, wait for an answer that moves in you, not an intellectual one, but one that's exciting to you. And then you know, move toward that with actions every day and trust, you know, and that's what actors do. That's why I could take all the lessons that I gave actors, and plug them into people and say, Look, you can have a more artistic life, you can have a more joyous life, you can have more control over your life, using the same techniques that actors use to create a life people use those techniques to create your life.

Alex Ferrari 1:02:50
It's so fascinating, because so many, you know, talking to so many different filmmakers over the years and analyzing my own career, there's moments that you are creating a project, let's say, because you believe that that's what the market wants, whether that's going to take you to the next level or you are trying to intellectualize the craft. Not one successful filmmaker, or writer, in my experience on the show has ever done anything substantial, when they chase the market, or when they're trying to intellectualize their craft. When they do something that is meaningful to them, and is truly coming from inside of them. It's something that needs to come out of them. That is the key to success, but to have the courage to do it. And that's what these great artists do is they have the courage to go out there and fail. They have the courage to go out there and make whatever they want to make. And that might be ahead of their time. Every single Stanley Kubrick film did not hit their audience when it came out. It took generally it's about 10 years later, every one of his films about 10 years later, is when they really go back and go, Holy crap. That's the definitive film in that genre. Yeah. And to have the bravery to do that again, and again and again. And, you know, it's funny, because if you if you study Spielberg's career, and I love I mean, who doesn't love Steven, but he had such a run in the 70s, from Jaws to close encounters, and then he's like, I can do that. And then you could see where it went wrong for a second. 1941 if you remember 1941

Jocelyn Jones 1:04:40
I do I liked 1940 Well, I know but and I enjoyed it as well.

Alex Ferrari 1:04:45
But it wasn't it wasn't something that was obviously one of the biggest failures of his career. And he does not talk about what he learned a lot from that. I mean, don't get me Don't feel too bad. He did Raiders right afterwards. So he's okay. but it was something that went astray. Something went off. And I think and I think he said somewhere in an interview once. At that point, he felt that he could do almost no wrong because at that point, there's so many people's like, You are the greatest, you are the best thing since sliced bread at a point and he's like, Hey, I can't do anything I'm going to. I'm going to do my Doctor Strange. Dr. Strangelove. That's what it was. It was his Dr. Strangelove. You wanted to do Dr. Strangelove,

Jocelyn Jones 1:05:23
Do that movie. You know, it's always the question is did you make a movie you wanted to make? I mean, I've asked more filmmakers. Sometimes they say yes. And it was a fit, you know, and it makes them go. Yeah, it was. But I wanted to internalize that go and actually not really go back to courage because there's a wonderful definition for courage, which is, you know, what is courage? How do you get create, so you think you kind of like to have to get courage up, you know, it's like, Okay, I'm gonna get the courage, there's even an expression, when I get the courage to do this thing, you don't get courage. You actually, if you think of a doorway, if you think of a threshold, you walk through the threshold, and courage shakes your hand on halfway through and pulls you in, you know, you have to, you have to move toward it. So I'm, you know, because of 30 years of teaching, I believe, like this one has courage, just one doesn't have courage. You have you. Certainly, I'm not successful with all of them, there are certain ingredients that you can't teach. You can inspire courage, though, you can inspire it, sometimes somebody's just waiting for that one person to kind of make it go click in their head, and now move toward it. It's a tricky one, courage, your

Alex Ferrari 1:06:35
Courage, and then also just dealing with fear, and dealing, I mean, I think fear in general, as, as people walking the planet, we all deal with fear and having, it stops us, it stops us from moving forward, it stops us in directions that we need to go to. And I'm talking about fears of a tiger, that's fine. Fear of a bear in the room. Definitely good. I'm talking about I'm talking about that other fear, that stops you from going down the road to write that script to make that movie to go to that audition to whatever that paint that painting, whatever that fear is of ridicule, fear of not being accepted, fear of your family, not accepting you or your peers, not accepting you, all of that kind of fear. When you can break through that. That's when that's when the breakthroughs happen. And Tony the longtime

Jocelyn Jones 1:07:26
Alex, but channel it, you know, great actors talk about, you know, they're great actors, and they talk about I thought I was gonna throw up I mean, opening nights are Yeah. But in what happens is you kind of collected and channel it. So when you teach young people about fear, or sometimes as you said, I've had seven year old people come and say, I want to be an actor, which is wonderful, that's awesome, and created acting careers for them. But when you tell them, these fears are absolutely natural, you know, those fears. Now, what you want to do is accept them and channel them into the work. They're just your talent looking for an avenue, because once you step out on stage, you're fine. Once the camera rolls, you got some place to go with it.

Alex Ferrari 1:08:15
There's this great story of Peter Fonda, who would go on on stage every night and right before every performance, he would throw up in the corner, every performance and he's Peter Fonda. So if Peter Fonda has issues, and is nervous before performance, yeah, that's a natural part of life. That's a part of being the artist. I remember having a panic attack on my first day directing my first short film, that I was arguably one of the bigger things I've done at that moment in my career. And it was, and I literally had a panic attack. I was like, it got into my own head. And I went to I'm like, I didn't do it on set, thank God. I said, Hey, guys, I gotta go to the bathroom, went out for about 10 or 15 minutes while they set up a shot and had my own panic attack quietly in the bathroom, quiet and started breathing, started meditating and I didn't even know what meditating was. I was like, I'm just gonna do whatever I've seen on a movie, close my eyes and started deep breathing and then slowly calm myself to the point where I got back out on on set because it was just so overwhelming as a director. A SEC can be a very overwhelming place for an actor, a sec can be a very overwhelming place. And having to deal with that kind of pressure. It's takes a special set of skills, experience and person to do that's what I've seen. Directors make one and they're done because they're like, I can't go through that again. Or an actor who goes through. I can't do that again. It's it's a special like I love being on set. I love it. I absolutely love being on set I love working with other people. I love all the the insanity that goes along with it and trying to figure out the day and figure out the performance and creating its art at the highest level I feel because there's a your company Finding with so many other great artists to come together to make one piece of art. It is, is one of my favorite places to be. But I can see where people just don't have it. They just don't have that thing. That and like you said, it worked itself out. If it's about how bad do you want it? Is this for you? And maybe you just have to test it to see, look, I had to open up an olive oil vinegar store and go down that path for three years to figure out you know, what? Retail? Not for me?

Jocelyn Jones 1:10:32
Wow, I mean, you do and and all of it adds up. It all adds up. But you are right. The filmmaking industry is very, very special. That you know, my husband was the director and director a lot of episodic, our long episode, and dramas. And then he taught at USC, and he was from USC. And he taught at USC. And he just the greatest thing about USC is you have to do everything those young filmmakers, oh, but except they have brilliant equipment. But they're all little gorilla filmmakers, and you put them in pods of three and five, and you have to do the sound and you have to be the cameraman, you may not think you want to do that thing at all. And then suddenly, you realize, I mean, one of his best friends from film school ended up being an Academy Award winning sound man, he thought they all think they want to be directors. But then when we're differently, everybody wants to be a director, everybody wants to be an actor. But he brought that it was wonderful syllabus that he brought to our acting studio. And we had actors, you know, making these films to discover what it's like. And we made directors, you know, out of the 30 actors who took that film course, maybe five of them are now professionally directing. So you have to be exposed to this, that you know everything because, you know, so you might want to costume or you might want to be the cinematographer. If you've never picked up a camera? How are you going to know? And we won't go into you know, education? Because I'd really you know that it's true with all education. What if we just talked to little kids and said, What is it that you think you want to do? Well, let's try that out. And what you know, the big question, if you can have anything wanted barring obstacles, what would that be? What do you think?

Alex Ferrari 1:12:22
I mean, I wanted to be an astronaut, but that's fine. I wanted to be an astronaut probably wouldn't have worked out really well for me. But, you know, that kind of made its way it worked? Why are you flying? I'm not particularly good in math, I don't have that kind of mind, I'd be a very creative astronaut. Wouldn't have been an astronaut to say the least. But yeah, you're right, you have to be exposed to some things. And just think and also, and this is a very difficult thing for some people to hear. Let's say you've had a dream of doing something, and you've had it since you were a child. And you go down the path, and it doesn't work out exactly the way you want. Because it nothing ever works out exactly the way you want it because that's just life and you real and then to come to grips with like, you know, maybe, maybe this is not what I want. Maybe it's I want to be a sound guy, or a girl. And maybe I want to do that maybe what I really want us to write, maybe that's where I find. But for the last 10 years of my career, all I wanted to do is direct but that's not working out the way I want it to work out maybe I really enjoy the writing process. Maybe I should be that's a difficult crossroads for artists to be cool.

Jocelyn Jones 1:13:37
But if you accept the fact that you're better at what you do, because of what you did, oh, so you may have wanted that thing and you did all that extra stuff and you learned all that stuff. But then you came to this thing and if you just come to this thing you wouldn't be just

Alex Ferrari 1:13:55
I wouldn't have a show today unless I would have gone to the 25 years plus of of shrapnel that I've gone through in this business. And you know, I direct when I want to direct I make my movies when I want to make my movies but I'm so happy doing what I'm doing. Everyone's like when you're going to make another movie like when I'm ready. What I'm good when I'm ready to do it, and I'll do it and you know, I like writing books now. I like doing this I like building companies. These are things that make me happy and I'm helping people so like, I It's okay, I have never given up on my directing. I think it's always going to be something I want to do because I love its addiction. It's a beautiful illness as I call it. Because we can't get rid of it. It's an it's an illness.

Jocelyn Jones 1:14:39
But then you go back to what is the definition of success. It can't just be the Academy Award. It's too small. So it's in that exclusivity that ego that says you are not if you haven't she's better than he is because she had a series for seven years and he's just starting out. It's just can't be that way That's not success, success. But the girl who has the series for seven years isn't nearly as happy as this guy who just booked his first, you know, five lines on a show. And he's like, I set out to do it. And I did it. And I'm 70 years old, and I'm acting for the first time in my life. You know, it's really about how are you doing day to day? Well, up in the morning, do you? Are you making as many grown choices, I'm living where I want to live, I'm seeing who I want to see I'm married to I want to marry two of my kids are doing great. You know, this are the components of successful life. And all of those are under our control.

Alex Ferrari 1:15:44
Yeah, absolutely. Without question, now, can you tell me where people can find your amazing book, the artists awaken the spirit within.

Jocelyn Jones 1:15:51
You can find it on Amazon, or any place that books are sold. Also have a website Johson Jones studio.com. And we are coming out with a 15 part documentary series on a masterclass that we shot with three cameras, that is amazing, that has actors who've studied with me for 2025 years, and brand new people, because that's what I like to do. And they are extraordinary. I've never seen anything like this when we went in with three cameras and shot an acting class. And, you know, we did that in eight weeks. And it's really quite beautiful. If I do say so myself, I didn't know what we were doing. I just thought, Well, why don't we and you know, just like all filmmaking, I thought, you know, your director, miles, my husband, and we did this film class, let's put some cameras in these people's hands and wear it out and figure it out. And now we've been editing it for three years, and discovered, oh, this is really a celebration of actors and acting.

Alex Ferrari 1:17:01
That's amazing. I'm gonna ask you, I'm gonna ask you a few questions. I asked all my guests. What advice would you give a, I would normally ask a filmmaker, screenwriter, but artists trying to break into the business?

Jocelyn Jones 1:17:12
An artist trying to begging the business, I would really find a way to get in conversation with yourself, I would find your own autonomy. I would take counsel from one person and one person only, particularly as an artist, and that is yourself. And so meditation can help doing that. Just taking in nature because nature will stop your thinking a little bit because she's just you know, you go look at this, and create that space. To ask yourself these questions. What do I want and believe that you can have them but they have to come from you. Nobody can tell you.

Alex Ferrari 1:17:52
What is the lesson that took you the longest to learn whether in the film industry or in life?

Jocelyn Jones 1:17:57
I judgment Judgment. I came from a very, very that's a great question. Ah, maybe emotional. I came from a very judgmental family. And then very proud of an artists are very judgmental. proud of the fact that I practice that every day in every conversation, just creating space for that other person to be to listen to them and let them be who they are.

Alex Ferrari 1:18:26
And three of your favorite films of all time.

Jocelyn Jones 1:18:29
Well, it's interesting, because you've said you mentioned Spielberg and my favorite Spielberg film is Empire the sun. So beautiful. What that film just knocks me out. And then you know, for some reason, I mean, there's so many but for some reason, I'd have to say To Kill a Mockingbird because that as a child is one of the first films I just entered into a world and didn't come out of forever. And third one, God gone completely. Oh Truffaut. Oh, you know what, it is merely the film. I think it's a loose word. The couple doesn't meet each other. He has a life and she has a life and see them in the restaurant and they pass each other tickets Happy New Year, Happy New Year. And anyway, at the end of the film, they get on the airplane, you go oh my god, they're finally going to meet and you see their luggage go up that you know this dome I'm talking about.

Alex Ferrari 1:19:24
I'm familiar with it. Yes. Yeah, I forgot the name of it. But yes, beautiful. Beautiful.

Jocelyn Jones 1:19:30
I would say that my third alternative.

Alex Ferrari 1:19:33
Jocelyn, it has been an absolute pleasure talking to you. Thank you so much for for coming on the show in writing this book. And hopefully this episode has helped some filmmakers, some screenwriters, some artists out there, look inside themselves to figure out what they need to do to truly be an artist to truly make a living in this business and connect them to their to their true purpose of what they're trying to do here on Earth. So I truly appreciate you my dear, thank you so much.

Jocelyn Jones 1:19:59
Thank you, Alex. So it's been a tremendous honor to be on here. I love your show and I thought, wow, he's interested in this book. I love that. So, always a pleasure to listen to you and even more pleasure.

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BPS 381: From Micro-Budget to World-Wide Distribution with Shane Stanley

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Alex Ferrari 0:21
I'd like to welcome back to the show returning champion Shane Stanley, how're you doing?

Shane Stanley 1:17
I am doing great, Alex. Thanks for having me, man. It's great to see you.

Alex Ferrari 1:20
Thanks for coming back on the show. Brother, I I appreciate you coming back. And you and I have been working together for a little while we've got a couple of courses up on IFH Academy, we got your book about what they don't teach you at film school up on IFH books. And maybe in the next few weeks, we're going to be releasing a few chapters of that book for free so everyone can get to get a taste of your genius. And what's inside and what's inside that book that will hopefully save a lot of filmmakers lives. But today we're here to hear that one right there. What what? Exactly. So but so today, we're here to talk about your new film double threat. But I just want to get into the weeds a little bit about filmmaking and about where we're, how you put this thing together, the realities of what's going on from financing to distribution and so on. So, but first man, can you tell us a little bit about yourself, the people who did not listen to your first interview with me?

Shane Stanley 2:18
Well, absolutely. You know, I grew up in the industry. I actually became a working actor at nine months old. My father was a working actor. We were at a barbecue and there was a guy kind of looking at me from across the backyard. My dad's very protected. She just walked right up to the guy goes, I don't like the way you're looking at my kid. What's your jam? And he said, Oh, no, no, I'm a commercial director. I'm doing a new campaign for century 21. It's this new real estate company and I need a baby and your kids been sitting there quiet and perked up and well behaved and we can't find a kid that doesn't scream. So luxury started to kick this working kid baby actor till I was you know, fourth, fifth sixth grade. But during that time, my father got out of acting and became a working documentary and educational filmmaker. So he had the flatbeds the movie olas, the splicers and 16 millimeter cameras and so from very young age, I started playing around on those cameras and the splicers and movies. And he just started working and working and working. And he was doing everything at such a low budget, he was literally pulling on me to work in the camera department, the editing department. So I grew up in and around the business that way. And as I got older, around the time, I was in high school, he finally got his big break. And it was on a film that that, you know, he did with Michael Landon that I was very, very much a part of. And that changed our lives. And we started making this, you know, a television series of movie of the weeks for about nine years, which spawned into Gridiron Gang, which was a remake of one of our Mo W documentaries. And I started going down the path of working in a television network and studio system. And I just I didn't like development. I didn't like meetings, I didn't like talking about movies getting made. I wanted to make movies. And when I probably about 1213 years ago, after my 1500 meeting at one of the networks, the head of the network called me into his office and said, Let's talk and we put our feet up on his coffee table. We poured us a glass of scotch and he said it's obvious you're unhappy with this process. You're a filmmaker, get out of here, go make movies. And so I I got $500 together and made a pilot for you know a 45 minute pilot which did more for my career as a filmmaker than any of my resume previously. And I've been on that path ever since and it's been it's been quite a ride.

Alex Ferrari 4:48
It's been it has been served without question. You have made a bunch of independent films over the years and I know that you know a couple of things that you should avoid To in regards to making independent film like, what are a few things that make your independent film look cheap? Look low budget because you make high quality high looking budget films at low budgets. But I I've seen them to men. I even worked on a few of them. When I was coming up as a colorist and an editor, where you look at the stuff you're like, Dude, why did you just God? Why did you shoot against the white wall? Why?

Shane Stanley 5:28
Why did you get your aunt to play a big role in your movie? Yeah, me, you know, look, let's put story aside, everybody freaks out and says, Oh, my God, it's all about the script. Yeah, the story is important. But let's talk about the look and production value of film. For me, there's there's five elements, and no specific order. Your cinematographer got to know his craft, you you have to get actors that are that I hate to keep using the term no their craft. And a lot of new filmmakers say well, I don't know any working actors. That's okay. Go to local acting classes, call colleges. There are a lot of actors amongst us that we don't think about. But most the time they're calling their friends, their girlfriends, their aunt, their mom, their dad, their neighbor to star in their movies, and it just sinks the ship. And there's no reason you can't be working with talent. I think that the thing is so important is location. So many people just shoot in their backyard or garage their house. People want to experience new things. And for me, everything is about location and making something look big. Another element is the editing. I think that's absolutely key. An editor can can sink or swim the film in a heartbeat. And the other one is sound production sound. I've been fortunate on my last nine films to work with a guy that to ADR one line with the exception of we did a scene in a car. And we had to, we knew we weren't going to get it because of where we were driving and the organic nature I wanted to shot in and we shot it with the camera trays and the sound and said just go get this a scratch. We'll we'll get him in the trailer doing it later. And that's I you have to have a great sound man, a good editor, a good cinematographer, good actors in good locations. I think if you have those five things, you have already stepped your game so far up, that you're going to you're going to separate yourself, you know, it's I will say it's separates the sheep from the goats.

Alex Ferrari 7:30
Yeah, and I think the other other thing I would add to that is to just when you frame things, just frame it with a little bit of scope a little bit of, of depth in a shot. So like so many times I see shots where, oh, god, look, they shot a two people talking against a white wall. There's nothing interesting in that at all, shouldn't no window, at least

Shane Stanley 7:49
Look out the window, go outside, you know, go go to a, you know, a set of tracks houses on a day, they're not doing the trash, you know, and you know, put a long lens on that thing and just get some depth and some open, you know, and just that's just it is most of the student films or indie films that I look at. And I know you and I have talked about this, they shoot it up against a white wall, or they shoot it in a garage or a bedroom. And these things could just be taken outside or put into some new area. And our job is storytellers is to take an audience to either a place they've never been a place they are afraid to go a place that they want to go or something they didn't know exist. And I think every time you set something up, you need to think that way.

Alex Ferrari 8:30
Yeah, no question. And I'd love to because in your new movie, double threat, there's a scene that, you know, you're talking about people wanting to be taken to a new place, things you haven't seen before. I haven't seen a woman on horseback with a bow and arrow chasing down a car. Ever that I can remember that double exactly didn't look like a startup. So we'll get into how you shot that in a little bit. But that was just like something you're just like, hey, something I don't see every day. That's, that's interesting. So adding little elements like that if something you just like I've never seen that before, adds a tremendous amount of value to your project.

Shane Stanley 9:14
It's gotten a lot of mileage and also, you know, Danielle C. Ryan, is the actor you're referring to Danielle had one mandate, and she produced the film with me as no stunt doubles. I can do anything that you need me to do. And you know, there's a three and a half minute fight scene in that film, not one double She rehearsed it would talk to him and the other guys for one day on her day off. They showed up we knocked it out. And you know, that was the thing you know, we shot that film the heart of the pandemic, we filled it November, December of 2020. And we lost nine locations going back to locations. We had nine locations committed to the film that one after another dropped out during production. And we had a friend with a film ranch who just said dude, here are the keys, lock yourselves up on the hill and go do what you got to do. And so we were very limited. I had that I had a warehouse, I had a hotdog stand. And we had my cousin's cabin and big bear. Those were the only locations we had. And I would love to shot that film all over the world, but we couldn't because of COVID. So taking what we were talking about a second ago was, yeah, is how do we make this interesting? Let's put a girl on horseback shooting a bow and arrow hitting a moving target, which she actually did. Let's get car chases. Let's have fun with this. Let's do a let's go to the airport and steal a plane and have Matthew Lord started up and take off. I mean, we had no stunt doubles in this film. And that was kind of our hook.

Alex Ferrari 10:35
That's awesome. That's awesome. Now, in another interview, I heard you talk about the 11 minute rule that filmmakers and screenwriters should follow what is the 11 Minute Rule?

Shane Stanley 10:44
I will, I will tell you something funny, I got a lot of heat for that I was doing an interview. And before we started, you know, I just said, casually, I said, thanks. There's an 11 minute rule. And I learned this from sales agents that you know, when you make as storytellers the muscle or Spielberg, or you know, Christopher Nolan, what they're going to sit for two hours before you get to the point, I've learned when you're making an indie film, especially in the climate of streaming and 300,000 channels at your fingertips, you better let your audience know what's going on. Within. I've heard from sales agents and distributors, they've been beating in my head for the last six or seven years, you've got 11 minutes to get to the point are there we're out there, they're gonna you're gonna lose them. And I mentioned this on another interview, and I got crucified for saying that. And of course, it was people that have never made a movie before who've never sold a film. And I learned it by having movies that we're building and developing characters, with sales agents, saying you've got to take three or four minutes out of your movie, you've got to get to it by 1011 minutes, dude, if you don't, we're not going to get a sale. So you know, everybody likes to develop backstory and character and you know, all the you know, all the aficionados out there that have their rules that they believe they need to follow. They crucified me, which is fine, everybody's entitled to an opinion. But what was really funny is I am actually a work for hire as a director on a studio film right now that starts in August, I was hired by Studio to direct a film. And what was so funny is we have our first meeting, and they wanted me to read the script. And they never saw the interview. They don't care about any of the stuff I do outside of what they need me for. And one of the executives actually said to me, there is an 11 minute rule that we need to follow this script doesn't do it, it gets into about 13 or 14 minutes, where we finally know what the hell's going on. We need you to as a director, to do a director polish and get us to this 11 minute plan. And I said to him, I said, Well, where did you hear about this rule? And they said, it's just a rule follow it. I've never heard the term 11 minute rule. And I'm not saying I coined the phrase like Richard Kirino. Like that wonderful comedian that said, he coined the lunch from hell or something from hell, but I had never heard the term I was brought up in the interview. But I have found it, especially in the independent world, when you're hustling, and you're trying to sell your stuff. If your audience doesn't know what the hell's going on, and what the journey is going to be, of course, surprises down the road are good, but they don't know what the whole setup is and who the players are by 1011 minutes, man. Good luck. Good luck.

Alex Ferrari 13:16
No, and that's the thing. And this is the difference where a lot of filmmakers don't understand that in the 80s 90s, even the early 2000s, people would go to a theater, they sit down, or in the 80s and 90s they would rent a movie, they've paid for it. They're gonna watch it. You got a hot, you're hooked. But in today's world, you're flipping, flipping, flipping, flipping, flipping and there is 10s of millions of pieces of content for you to consume and movies and ELA and television and entertainment for you to watch that. I'd argue it's like much faster than 11 minutes because it is for me, I I will sit there and I'll start watching something and man, like we were watching the show. What was it I forgot the name of the show, but it was supposedly a really good show. And it was like a new HBO show. I'm not gonna name the show. But we were watching this new HBO show. And it was like a drama and we're just sitting there going, I'm like, what is so slow. My wife and I just like eight minutes in we're like, I can great cast, same cast, great writers. I just it just took too long for me to get into it. I was just like, if this is the pace of the show, then I'm not going to be able to keep going with it. So I just started watching mayor of Kingston

Shane Stanley 14:28
How do you do it?

Alex Ferrari 14:30
I I'm in the middle of it right now.

Shane Stanley 14:31
I first heard that I saw the whole I saw the tama Jeremy Renner show.

Alex Ferrari 14:37
Yeah, Taylor Terrell shared It's so terrible.

Shane Stanley 14:39
She loved it. It's got you know, look, you can pick apart any series Wouldn't we all love to be hit and Taylor's got it going on right now. I'll tell you something. That the last two episodes it's a two part episode. I'm a cutter at heart. I'm an editor at heart is the best cutting. There's a scene in the prison yard. I'm not going to ruin it for you. It's the best Editing I've ever seen on television and it's comparable. I thought I always thought bravehearts battle scenes were the best cut I'd ever seen because it's comparable to the Braveheart stuff. I was just I rewatched the episodes just for the cutting it was I love the show and I hope so.

Alex Ferrari 15:16
So yeah, I think they're definitely bringing it back. But Mayor Kingston is for everybody not listening is a show by Taylor Sheridan, who is right now the most. The busiest human being in Hollywood has I think 11 shows in the pipeline

Shane Stanley 15:32
Yellowstone.

Alex Ferrari 15:33
1932 and then there's like four or five other ones that are just the one with Sylvester Stallone is coming up. Like everybody in the in the country in the world wants to work with him. So he's got like, I think literally, I'm not exaggerating, but a lot and shows running. What's really cool.

Shane Stanley 15:47
What's really cool if I can interject is Donald aviary who co starts and CO stars in double threat the film that we're talking about. She was in 1883. And they they loved her so much. She is going to be in Yellowstone. This year. She's I mean, the whole season. I mean, how cool is that? I'm so proud of her. Well, yeah. I'm allowed to say that because they that news broke two days ago. So I'm proud of her.

Alex Ferrari 16:11
But the reason why I bring that show up is because the first pilot I'm sitting there watching the pilot of that first episode, I'm just going to so tight. It's so in I'm so I'm so in. And then there's a twist in this in the pilot, which we won't tell you about. And you should like what that done. You're hooked for the series because of what they did in the past one of the best pilots I've seen in a while and a wine

Shane Stanley 16:34
And Taylor is so good at those. I'll tell you going back to what you said a second ago that is so key when we were making movies and up until probably 10 years ago. You got them in the theater, they were hooked. They weren't going anywhere. They paid for the DVD of the VHS, they weren't going anywhere. Now, the problem is is the distractions, the phone, so even if they're streaming your show, this is going off, they've got a tablet, they got a kid crying, there's, it's so you have to make your show look like they can't blink. And that's that was the point of the whole 11 minute rule is and I'd learned it the hard way because when we did break even look, love it or hate it, that film had more potholes in it than than a poorly paved road. But the problem was we took 20 minutes out, which left those holes so we could make our deals. That was the problem. And that 11 minute rule. That was what everybody said is you take 21 minutes to get to the damn point. We don't know what the kids are doing until 17 minutes. And once we hit that 11 minute point, everything changed. I thought the movie suffered greatly for it in plots and story and that's unfortunate, but it made the deals when you talk about business and and that was where that was coming from.

Alex Ferrari 17:49
You know what, and then we'll get off the Taylor train for a second because I just I just such a fan of Taylor's Oh, he's so he's so must see TV for my wife and I when the new season of Yellowstone is up. My kids know. Are you guys see it's Yellowstone night? Okay, we won't we won't knock on the door. Because if they knock on the door while Yellowstone is on, they know they're gonna get it. So anytime they walk in, but like so, yes. And now we're like, it's mayor. Kingstown No, no, no, no, I'm not gonna want to hear anything for an hour. Go away. Go away. The house is on fire. There's a fire extinguisher under the under the sink, just deal with it. But that's Taylor. That's the kind of writing that that Taylor does the kind of filmmaking he does, but the shows. And that is he is the He is a writer and a creator for this moment in time. And probably the best. He's probably arguably one of the best writers in television right now, arguably also means a carrier of Jesus Christ. Oh, Jimmy just occurred to me all his movies where I mean hell or high water you just like, oh, you know, and I was watching an interview about him the other day. I think it was a CBS or something like that. And they were he's like, Yeah, after 20 years of, you know, being number 11 on the call sheet. Someone said you should write and the first thing you wrote was the pilot of mayor, Mayor of Kingston. And then after he wrote it, he goes to him and I wish I would have been doing this 15 years ago. He was just never wrote before that. And he never He just and then he just kept going. And he kept and he said which is the best? He's like, I do movies because to support my horse habit.

Shane Stanley 19:30
Yes. That's I think why he and Don hit it off so well is because you know, she she lives on like this huge ranch. And she is she is all about the horses. And I remember when we were working together on double threat, she was like, I really want to do a film with you with horses. Maybe a Western we should do that. And it's like, okay, and then we wrap double threat and Scott 1883 And she goes off. I found my filmmaker who's got the horses Shane.

Alex Ferrari 19:56
Thanks anyway, Shane I'm good!

Shane Stanley 19:59
I can't Can I like Woody Harrelson and indecent proposal? It's like he's got the big yacht. I can't compete. I can't compete with just some old vintage guitars. That's it.

Alex Ferrari 20:13
And you know that he's doing so Taylor's doing so well that he bought he's a co owner now of the four sixes ranch.

Shane Stanley 20:19
I didn't know that.

Alex Ferrari 20:20
Oh yeah, he bought he bought the inferior one of the four sixes Ranch is the largest ranch in America. I think it's it's 275 miles.

Shane Stanley 20:32
Yeah, it's it's i

Alex Ferrari 20:34
275 square miles or some something insane. He owns and he owns he's a part owner of it now. 200 million or something like that? Something crazy.

Shane Stanley 20:47
Let's be nice. I'm just, I'm just trying to put gas into cars.

Alex Ferrari 20:50
Hence why I moved why I moved to Austin sir.

Shane Stanley 20:55
Man, smart man.

Alex Ferrari 20:58
Now another thing I wanted to ask you about man is titles. The title of your movie and how important the title of your movie is. And a lot of filmmakers think about it as a creative choice. And it is. But a movie like one of the greatest movies ever made. Worst title ever for a film? What movie? Is it? Greatest Movie Ever one of the greatest movie ever made in the 90s worst title in the history of cinema?

Shane Stanley 21:24
Well, I know I know. It was a well for me. It was the best selling book was Shawshank Redemption

Alex Ferrari 21:30
It's a horrible, horrible.

Shane Stanley 21:33
Funny story about that movie. Not many people know but go for it. When we first started doing Gridiron Gang we got that film got acquired by Sony in 92-93. So we spent a lot of years at the studio and without naming names. You know, when you're in the studio system, they'll they'll invite you to screenings premieres and little private showings and I'll never forget being invited to a private showing of a film that the head of production at Sony called and said, We want you guys you and your dad and mom to come to see this film. So we went and it was it was Shawshank Redemption. And it was brilliant. It was like I did the lights came up. I turned to the gentleman who invited us and I says one of the best films I've ever seen. He said, we're not that excited about it. We don't know. He said, we're kind of nervous about it. We it's a little picture we may. And I just I didn't know it was based on a Stephen King movie, because I actually saw it without credits. That's the way I saw it. And I just said to him, I said, my only suggestion is changed the title. And everybody looked at me like I just took a turn on the corner of the room. And they were like, you realize that's a Stephen King novel. And I was like, Oh, I just don't think

Alex Ferrari 22:43
It's not a novel. It was a short story. It was a novella. It's a short story. It's a novella. So wasn't like it, you could change the damn title. And it wasn't actually the name of the title of the

Shane Stanley 22:57
paper saw the title and now I think everybody's it's ingrained in our head. But yeah, but now it's in Shawshank Redemption.

Alex Ferrari 23:05
It was horrible, horrible. So can you talk about the importance of titles in the marketing and selling of your film?

Shane Stanley 23:13
I can I the first time I ever got introduced to the importance of a title, I was fortunate enough. When I was I was running Charlie Sheen's production company from 90 I think it was 96 to 99. And we were doing a lot of projects back then. And we got involved with Avi Lerner who's you know, obviously become one of the most prolific independent filmmakers of, you know, content in the world. And we were doing a film, and the title was The sparrow prophecies. So it was kind of this really cool psychological thriller, and they greenlit the film. And it changed but Avi said to me in a meeting, I'll never forget it. We didn't have he called me said we need to have a meeting. We didn't have Skype, we didn't email we drove to Arby's office. He said, we're having a roundtable meeting about the title. And he said, the title stocks, I don't understand it. But most importantly, it does not translate foreign. He said, On a good day, 18% of our money will come from domestic, it's all about foreign and I never forgot that. So I was literally in the bathroom. I grabbed and all that I was getting ready to go to the meeting and I was looking at an old issue of metal edge magazine and the drummer for poison. They're friends of mine. Yes. Ricky rocket was wearing a shirt that said no code of conduct. So I went to the meeting about two hours later, I'm sitting there and obvious screaming about how horrible the title is. And I finally said, What about no code of conduct and everybody stopped? He wrote it down. He made a phone call. He hung up. He said, That is brilliant. He said, You're good at titles. You're a crappy writer, but you're good at titles. I said to him later was we became friendly. He said, you know, and this was in the home video days, but I tell people this now, he said when people go to Blockbuster or Hollywood Video, they start new releases. They're in alphabetical order. You have to think about by the time they get to M they've made their selection. He said, so always try to think of, of titles before M, but good to word titles that have translation globally. So for me, I realized and making movies especially in the last few years, you know, we have, we have titles like breakeven, we have titles like nitrate, we have titles like double threat, you know, things like that. And, and for me, it's about let's get a catchy title that we say on a daily basis or a regular like when we hear it it's a familiar term. And for me, it's it's it's really important to catch people's eye that know nothing about you as a filmmaker, they may not know your actors or what your films about, or you don't have the publicity money to make it a household name. How can you do that, and that's all the studio system was doing and repeat sequels, prequels and remakes was let's get rebrand what people know. So as an indie filmmaker, I think it's important to come up with really cool titles that people are familiar with subconsciously, that will help just do a little bit of a built in branding for your film. And that's that's what that comes from. But as it is, I can't work on a film until I have a cool title. I just I never could. It's

Alex Ferrari 26:06
So I actually, when I was working in coming up doing deliveries for film for films, I was working with the distributor, and there was a title of a movie. And let's say it was called by train. Alright, let's for lack of what it's called by drinks. He goes That's to can't make that work. Yeah, we need to be in the top of the catalog. Yeah, so for him, he was looking at it from AFM standpoint, from the American Film Market standpoint, where distributors and buyers are looking at the catalog and it starts at a so he renamed the movie A Night Train

Shane Stanley 26:42
Smart. Because they're not gonna make it NightRain comma A and the catalogs to be able to train at night train.

Alex Ferrari 26:48
So I'm using that as a really horrible example. But it's exactly what he did. He just took it and just made a just throw an a in front of it, and you're just like, but that doesn't sound that great. And he's like, it's gonna sell. So there's, and this is the thing, man. And I know, I know, you and I both kind of fall in the same in the same boat in this regards to art versus commerce. We're filmmakers, we're creatives, we want to tell a cool story, we want to be doing what we'd love to do. But then you got to make money in order to keep this train going, no pun intended. You got to keep this thing going. So there are going to be sacrifices at this level. When you're at the studio level and you get to develop or if you're in the art world, our art film level where you don't care. Like I made a movie called on the corner of ego and desire. A it's not something I AFM was not my strength, not my point. It wasn't like buyers are gonna buy this, I made the movie for three, three grand, and it was fun. It was just for fun. And I was gonna sell it to my audience and I made money with it. And we're all said and done. But it was an art piece. It was an art piece. So there's art films. And then there is a studio world where rules are completely different. They're completely skewed, whatever they want. But in the in the, you know, the grinding indie world in the trenches, if you will, you've got to balance art and commerce. And you just said that you kind of cut out 20 minutes of your movie, or else you wouldn't have gotten deals that you could have stuck to your guns as an artist and said, You know what, this is my vision. I'm not moving forward. And that movie wouldn't have made money you would have been able to make the next one is that first.

Shane Stanley 28:25
And that's just it. I say in my book, I remind people you know, I look at every film we make as a gift. Every opportunity we have I look I compare it to a trip to the moon and how many people have been to the moon twice. I don't think many. And I just say look, if you just want to make a movie, go make the movie you want to make but if you want to have a career as a filmmaker, there are sacrifices and things that you have to change to get there. I mean, I've had films that that people said are brilliant. They've won you know 100 awards and really prestigious festivals premiered at Cannes and then the buyer who buys it at Cannes says great we need to take out five minutes we need to do this we need to switch this we don't like this actor we want you to reshoot that and but that's what got me here I am 50 plus years old now and I am making a couple of films a year and I'm very pleased to say pretty much my way because I've learned how to play the game and it just comes from going back to what you said about Title real quick. The original title tonight train was actually blowing smoke because it's a film about speed it's about you know car racing and motorcycles and all this launch

Alex Ferrari 29:33
Smoke i right away I thought of I thought it was a weird movie.

Shane Stanley 29:37
There Okay, so it first was a week then there was blowing smoke up your ass and then I literally said as a joke I said well the the treatment title was Night Train and everybody's like well that's your title Night Train. The truck is actually your third star in the movie. That's the brand that's plus you got the Guns and Roses song that was real familiar of popular so it's again it goes back to that subtle branding. So we Yeah, we scrapped blowing smoke even though that was the working title. But it was always meant to be nitrate.

Alex Ferrari 30:06
Yeah, exactly. Now I want to ask how did you get double threat off the ground? You know, and especially, how did you get, you know, how did you just? I mean, obviously, you came up with the idea you you wrote it correct? No, no CJ

Shane Stanley 30:18
Weezy a story. So, we were in September of 2020. We had all been on lockdown for six, seven months, I was sitting in my home office. And I literally said, Okay, it's September, coming into the fourth quarter, we can look in the rearview mirror and say 2020 kicked our ass and walked us down. Or we can we can turn around and make it our pitch. I said, I am not going down without a fight. A friend of mine called me it was one of my dearest friends in the world. He said, Hey, I got 50 grand burning a hole in my pocket. Can you do something with it? And I said, Sure. So I called up CJ. And I said, I got a friend who just committed 50 grand, I know it's nothing. I got the cameras for free. I know I can get the locations for free. The actors will just put it under an experimental deal. We'll get a decent actor, somebody will come out play with us, we'll get a crew of eight. Let's just go do it. So we talked to Danielle and her manager at the time, Kurt and we all agreed to go make this movie. CJ had a script in six days. And on the sixth day of Christmas, my true love called me and said yeah, my wife said no, you're not going to 50 grand. So it was like, oh, okay, so I actually was having lunch the next day with one of my dearest friends in the world. And it was when they were starting to let people in restaurants if they were outside on streets, and we sat down and he just said, you know, I told you I'd never get involved in your industry is a very successful man and his own business. He said, I'm concerned about you and your friends. You haven't been out of the house in seven months. He said, What is the cheapest you can make a movie for like bare bones with the COVID protocols. I don't want you to get shut down. So I came back to him later that day and said I broken down what we were going to do. Here's what COVID is going to cost. Let's put a little pad in there. Let's do it. Right let's do it through sag. Let's do it. Hey, everybody, here's the number and he said I want you to get out of the house and go make a movie and within two months from concept to that's a wrap. Wow.

Alex Ferrari 32:18
Yeah, that's an insane turnaround for a movie.

Shane Stanley 32:23
Now the best part of the story is not. I had two assistant editors on the film who sadly lost parents, grandparents and brothers and sisters to COVID So I had I had all the 4k or 5k footage sitting. I couldn't find anybody because Hollywood had started to open and we had no money going in. It took me six months to get the picture transcoded song dailies proxies and cut because everybody was back to work and making good money and we didn't have post money going in. And I literally had to ship a hard drive a 24 terabyte hard drive to Cairo, Egypt. There was a gentleman God loves them. He he heard we were in need he reached out and said I am stuck in Egypt I flew here before the pandemic with my wife we cannot leave we're on lockdown. If you trust me I will deliver what you need. And I literally FedEx to Cairo. A 24 terabyte hard drive and a month later he sent it back with everything done. And we were able to

Alex Ferrari 33:28
Affordably I'm assuming.

Shane Stanley 33:57
He did it for like lunch, a screen credit and the new friend. I mean the guy I couldn't have done it without him. Couldn't have done we had no money. We put it all into the shoot and COVID 40 grand went to COVID on that film. We've tested over 400 times not one positive. We had a couple of COVID officers and all the the PP II stuff you needed. I mean, it was it was unbelievable. What went to COVID like a huge chunk of the movie went to COVID. Wow, that's so we posted it for nothing. I mean, my DP Joelle Logan colored it because he wanted to color a film. He said, I'd like to try coloring the film. And I said, Well, I have no money here.

Alex Ferrari 34:36
And when you're when you're working with this budget level, you got to do what you got to do to make it happen.

Shane Stanley 34:41
And it was it was it was a fraction of what we had been used to so and then you add COVID on top of it. And then the fact that when we were in post everybody was back to work. I was calling people that were friends of friends that were looking for work the week before and destitute living in a box. And as we all know, Hollywood went crazy and So, I would call people in like colorist that would say, Yeah, I'll do it for like five and they were like, Dude, you can't even afford me on backed up for six months don't even bother me. I couldn't get anybody to do it.

Alex Ferrari 35:10
Yeah, exactly, exactly. And I was getting calls left and right to color and I just like, I'm retired. I'm retired. I'm a podcaster. Sir, I don't, I don't color. And I'm joking.

Shane Stanley 35:24
I actually had a friend Chris Rosner, who's one of my dearest friends. I love Chris using an incredible cinematography teacher at LSCC. Chris has a very good colorist. And he had been on lockdown. So he had actually offered when we went into this, he goes, if you're getting a jam and needed color, let me know I'll color it for you for lunch. And you know, a couple of favors. And I said, Great. But the problem was, it took us four and a half months to get it transcoded and synced. So by the time I got the film back, and Frank Reynolds and I started cutting the film, Chris was already back teaching, working full time again. So I lost that window. And that was like starting and thank God it's like he said, he color it.

Alex Ferrari 36:02
It's it's pretty, it's, it's, it's the same thing we do. I don't even know why we do it. Honestly, it's just it's insanity.

Shane Stanley 36:09
I questioned it every time.

Alex Ferrari 36:11
Now, you obviously been able to raise money from investors over the years to get your movies and projects off the ground? What are a few reasons why investors want to invest in our in our industry and your project? Specifically? What are a few things that we can kind of know on how to, you know, angle our pitches or you know, just angle what we're trying to do with them?

Shane Stanley 36:33
You know, that's a great question. And I have found, you know, I think for filmmakers, for many years, it was getting rich people that wanted to rub elbows with celebrities, those days are over. It's about relationships, and people don't like hearing this, especially the young ones coming up who are of that instant satisfaction, get it when you want it age of picking up the phone and ordering something from Amazon and having it or being able to text somebody you can't reach. And I talk about it in my book, Alex, the key thing is relationships, the people that have invested in me over the years, with the exception of one, maybe two times in 30 years were people that I had known for decades, most in which said never never talked to me about investing in film, I will never do it. It's in everybody wants to hear it's going to a cocktail party and meeting a rich guy who wants to rub elbows with as they stay in the player with Whoopi Goldberg and make you know, write a check. And that's not how it works. It's it's, it's about building trust, they they want to know that they can trust you, you have to treat their money like it's your own. For me, many times it was working for these people in side hustle jobs or they had a need and they needed something handled professionally, that they didn't know who to call on. So they called on me and said I need something done for my business, nobody's available. So it would turn into me doing a three month job for them. That they look back and said, This guy didn't fail me. He did what nobody else could do. And he delivered and I this is how he's conducting himself and his business. I want him. And that's what he came from me and and with the exception of running into two or three people in the course of 30 years that said, hey, I want to be in the business. I like what you do, here's a check. It's been about deep seated long lasting friendships that were never built on. Maybe one day, they'll write a check for a movie. And that I think is the hardest thing to translate to people. You'll always meet people that say I know somebody that may be interested or I'm a hedge fund manager I know people or my favorite is is you know, I have clients that are deep, deep pockets, and they're interested in getting in the industry and you know, put a proposal together. I think pitch decks and I talk about this a lot. I think pitch decks have to be reality checks for a lot of people pitch decks, especially for filmmakers who haven't done it. They, they, they they put these figures together that are so lethargic. I mean it's like Greek mythology, how they put you know, maybe back in the old heyday of blockbuster and Hollywood Video, these things may have worked. But it's a new day and age the emojis are tiny if you get them at all. I always remind the filmmakers you've got 54 territories and over 170 countries that potentially to buy your film quit making movies for Instagram red carpet moments and think globally not vocally when it comes to building saying that hey, stop putting Ben Affleck and you know Galaga doe in your pitch deck it's not going to happen and you know and all you're doing is I talked about is all you're doing is disappointing your potential investor Why would you go in with these names to try to lower them and then before you've even started shooting the movie Hey, you got some B rate actor that nobody knows no disrespect to them but it sure doesn't add up to Galka doe and Ben Affleck so your investor is going to look at that and go Well why did you present this and you're ending up with that.

Alex Ferrari 39:50
And let's not even talk about projections and you know busting out Blair Witch Project and paranormal activity.

Shane Stanley 39:55
Oh and Slingblade and Napoleon Dynamite and El Mariachi Oh my god, I always tell people look at lovely and amazing once these little films that were made for a half a million dollars that made back Florence, once it's a great one. Yeah, once it's a great example. And I told me, it's like, Look, if I'd like to think that us filmmakers are smart enough to be creative beings and should have some business sense. And what frustrates me as I see them, look, if if you're a potential investor, and somebody came to you and said, Dude, I need 100 grand, we can build buy this house and flip it in six months and make it 30 million bucks, are you gonna give that guy 100 grand? Probably not. But if the guy came to you and said, I need 100 grand, it's going to take us 10 months to remodel. And probably in the next two to three years, we can sell that house for 250 to 300 grand, is that something you'd be interested in? You may actually listen to him. And that's what filmmakers forget. And remember, when you're going to somebody with a lot of money, or the potential to finance your dream, chances are they're smarter than you are. And they have people in their camp that earn a living protecting them from people like us. And you have to lay it out. It's like, you know, I learned at a very young age, don't don't be us and build this pitcher of total fantasy. Go in with the mindset as you're going to get a base hit an occasional double, if you ever get a Grand Slam hallelujah. But that can't be what you're selling, because it's lightning in a bottle.

Alex Ferrari 41:17
Oh, yeah. I mean, if you're always if you're if you only look at the home runs, and not the not the bunts and the singles, and that's where most of it and that's most filmmakers, do they look at the best case scenario, they never look at the worst case scenario, or the Gen, like it's one out of 1001 out of 10,000. You know, do that kind of big kind of money that blows out the onces and the and the me paranormal activities once a once a decade, you know,

Shane Stanley 41:47
Yeah, but how many millions of Paramount put into that movie Seven?

Alex Ferrari 41:51
Yeah, and I know and I know the guys who I mean, who worked on that, you know,

Shane Stanley 41:55
People of Paramount who acquired it.

Alex Ferrari 41:57
Right, exactly. So we know I knew the stories behind it like oh, yeah, they pumped a ton of cash into this. It wasn't like It's like mariachi like, oh, yeah, it was a $7,000 movie. They made 3 million at the box office like Yeah, well, you know, they did spend a little bit of money remastering it they put a lot of money into marketing. I don't know either. But that's that. That's not that doesn't serve the narrative. It doesn't show in there.

Shane Stanley 42:20
No, it does. And I think the days of those sling blades and Napoleon Dynamite because there were the Miramax is in the Hollywood videos and blockbuster outlets that these little gems found found life and they flourished it

Alex Ferrari 42:35
Man I can't even think we haven't had anything like that happen. Like a movie out of nowhere with no stars

Shane Stanley 42:43
We all know where not not the deal was already done. Let's send it to Sundance a roll announcer like literally

Alex Ferrari 42:50
No where no no talent in the in the movie or like barely any no bankable stars. No nothing like a Napoleon Dynamite style like that goes off and makes $50 million. Or Brothers McMullen. Yeah, that went away. $30 million. With no but like literally nobody.

Shane Stanley 43:09
It was amazing project practically.

Alex Ferrari 43:11
Yeah, just put that thing together. Those I don't know if that's even possible today in that in the way it was then because the marketplace was different. There was a marketplace for indie films. And that's the big thing that a lot of people don't understand is there was in the 90s an infrastructure being built for independent films. The DVD market was huge. There were still Hollywood videos and blockbusters are running around. You know, Rick, when he was on the show, Rick Linkletter when he was talking about slacker he's like, the reason why slacker found the spot made money is because there was an infrastructure starting to be built in the early 90s. There were indie movies in the 80s. There was really, you know, great art, you know, independent filmmakers that make great films in the 80s. And in the 70s. But there wasn't the infrastructure to make money with them. The Easy Rider was like the, you know, and it's not Jack frickin Nicholson and Dennis Hopper, and yeah, of course, back then. And that was considered indie. But there were still independent filmmakers making movies back then, but there wasn't the infrastructure. So in the 90s, there was this groundswell of of places you could put movies and actually make money arthouse theaters, every studio had an indie arm Paramount advantage, you know, Fox 2000 All of those all of those things. Were around for that and that's where that's all kind of gone away. There's only a handful of those left Fox Fox Searchlight or excuse me just search like films now. And, and Sony picture classics, and now they're not doing Indies. They're doing big budget. You know, with big stars. Yeah, like under 10 million stars under 10 million. That's that's that's

Shane Stanley 44:58
A totally different animal and we don't Have you know, it's funny because I have a lot of friends in the music industry. And when Napster and file sharing became really big, I remember I went to a friend's house who had had a record release party. And he played some of the songs that he had on his record, and I and he'd had a lot of success. And I remember saying, dude, this is this is huge. And he said to me, said, Let me tell you something, he said, music is free. He said, Now music is free, we don't make our money on music, we make money on touring. And he said, I'm worried about your industry, because you guys don't tour. And I thought that was interesting. And as I look, now, we're kind of so many of us are giving our movies to streaming platforms for nothing. And we don't have an after party to keep people excited, like an artist can go out, they can do an album in their home studio may cost them a few grand, and they put it out and to get a few singles on it that circulate on iTunes or YouTube. But they're giving that out. And we're all sharing the links to it to friends. So they're really not getting a lot of money on it. But they can go out and tour and make 50 6080 100 grand a night for three or four months. That's their follow up. What do we have? And I don't I don't know the answer to that. But it's something to think about.

Alex Ferrari 46:09
Well, I do have the answers in my book, Rise of the filter producer, where you create multiple revenue streams and product lines based on your movie. Now, it doesn't work for every kind of movie, every kind of story. But if you design it around that it is a possibility. And there are examples of filmmakers giving the movie away as a loss leader, to bring them into their funnels to make money other ways. And I feel that, honestly, I feel that that's really the future of independent filmmaking, I do truly believe it.

Shane Stanley 46:39
And you are a trailblazer with that. And I've always been really good at marketing and building a brand. When you're when you're, you don't have the brands such as you know, ifH academy or whatever you can build, it's in, you're just you're going from film to film to film to film, it's often difficult.

Alex Ferrari 46:59
It's a different way of looking at film. So like I can't I don't think that you know, you're not going to be selling double threat T shirts. Generally speaking, it's not that kind of Hold on. Wait a minute, wait a minute. I'm sorry, you are going to be selling double. Bacon COVID. Our pitch again.

Shane Stanley 47:19
I'm not selling that was designed it and current.

Alex Ferrari 47:26
Amazing. That's amazing. But generally, generally speaking, like not every movie is is set up for a film entrepreneur model. But as a filmmaker, you're gonna go okay, how can I build a sustainable business? If I like a certain genre? Can I kind of build a brand around horror movies? Like Blum like Blumhouse? Can you build a brand around action movies? And like really branded so people know that? Is it possible? Yeah, it's I'm not saying it's easy. But it's,

Shane Stanley 47:52
I mean, for us, it's kind of taking the Hal Needham approach of the 70s and early 80s of that. Cannonball, run them and flipping it, where we're putting the women in the driver's seat, and the guys are riding shotgun. And that's kind of what we've been doing these last three or four years. And it's been really exciting. It's like, but you're right. It's like we had breakeven during the pandemic shot, double threat. I've already shot Night Train, prepping another film, but here I am promoting double threat, but I'm already thinking about NightRain and how we're gonna market that. I mean, it's it's constant. And so it worked together a little bit, but

Alex Ferrari 48:22
Yeah, no, I don't know. I have to ask you on the casting side. Yeah. Double threat. I mean, has a great cast. You know, Matt Lawrence, and I worked with him before he's all the Warrens.

Shane Stanley 48:33
Boys are great. I love them. I'm gonna be with him Friday. I love

Alex Ferrari 48:36
Tom, please tell Matt. I said hi, Austin. Austin, and I say hi. I did. I did a little work with him a little while ago, but But generally speaking, nobody in your movie is this giant, bankable star. So yeah, so they're not like, you know that bringing huge money in but they're good actors. And that's great. So how did you get this is the movie itself, the genre and the trailer and what you've put together is that the star that helped sell the film

Shane Stanley 49:07
You know what it was it it basically was the fact that we've got this lovely girl, Daniel, see Ryan, who's five foot two soaking wet with a full moon. And he does all our own stunts. And she's actually a really good actress. She's actually the star and I train. And we, you know, that film was so different. And we got really blessed with Donald Iberia and Matthew Lawrence and Kevin joy. You know, it was it was somebody that one of the producers found and had known and he was great. But yeah, it was, it was like, Look, we know what we're dealing with. I mean, before we had cast, some of the people that we did, we were making calls to some really respectable, bankable quote unquote, names. And we didn't even get past the hi how you doing? We're doing a film and they said, dude, call us back when COVID is over, because if they were bankable and they had that kind of scratch, it didn't need to work. They weren't coming to the house. And notice respect to who we did get to They've all had tremendous careers and are doing very well. But what was really cool is Donald aviary had called her agent three days before we called her. And she said, I know there are some crazy some bitches out there that are Mavericks that are dumb under nose to locking themselves in the house anymore. Finally, somebody respectable he's making a movie. So when we called Don's agent, and she said, Oh, my God, Don just called me two days ago saying find something. And the problem is, is there aren't many people out there making movies. So we got really lucky, similar with Matthew Lawrence, Matthew had been tired of being locked up for six, seven months as a filmmaker and producer at heart. And he was all about getting out in making art. And so we got really fortunate I wouldn't trade one actor in that film for anybody in the world. I couldn't be more proud of that cast. But for us, you know, for me, and I, it's look, when you're working in indie film, you're not going to go get the A listers, you know, I'll never forget when I was doing my film at Sony, when we when we were simmering down, they said, Hey, anything you get attached with Vince Vaughn, you have a go picture. And that tells you the power that an actor may have and a Taurus? Well, when you're making films for half a million dollars, you don't get those kinds of actors. So what I always tried to do what I talked about it in the book extensively is get actors that people are familiar with the they may not be riding the biggest wave today. But at one point in their career, they were or think globally again, it's like I know Matthew Lorenz has done Mrs. Doubtfire has done Boy Meets World, I look at somebody like Donald aviary, who is in you know, House of Cards, and all our house allies forgive me and heroes, these shows are being syndicated in 100 countries right now. So just because we may not recognize the name or face immediately doesn't mean globally to learn on TV three or four times a day, and they're still stars. And that's how I cast my vote.

Alex Ferrari 51:56
Yeah, and that's, that's a really smart way of going about it. Because they might not look like oh, that's doesn't look like somebody I know. Or doesn't that. But what does she know what she a big star in a movie in a show for eight seasons? Or did they do some other big studio movies at one point in their name is still people recognize or see their face, and they recognize it? If the budget level is it depends on the budget level. So you know, if your budget level starting to go to three, four, or five, 6 million, you have to get bankable names to be responsible to the investors is if you're if

Shane Stanley 52:31
You're making a $5 million film, you better allocate $2 million large to one or two stars to justify what you're spending. You have to weigh it trust me. I have this discussion with buyers, distributors and other filmmakers. I got a lot of friends with a lot of $5 million movies they can't even get looked at because they miss Casta. And, Garrett,

Alex Ferrari 52:53
I'll tell you there was a movie I worked on years ago. I did. I did all the posts on it, finished it up had no stars in it. They went out to the marketplace. Everyone said sorry. You had nobody in it. It's I know it's a sci fi action thing. Don't care. Went back. He raised another 5060 grand 100 grand something like that. Got two stars. I think he got like one of the guys from Stargate. The show Star Gate is a sci fi thing. And he got Michael Madsen for a day each shot him out, re edited the movie reasserted the new scenes. i He came back to me like eight months later, he's like, Hey, can we can we can we redo the movie? I'm like, what would you do with it? Oh, okay. We did that. He packaged it, put them on the cover, went back to the marketplace. And they said,

Shane Stanley 53:41
We'll take I will tell you I had a friend years ago who did a film. He spent 500,000 of his own money on it shot it and 35 millimeter couldn't get it looked at it was just it was his friends and locals in another state. And he brought it to California and it wasn't a bad film. It just didn't have anybody in it. And it was the exact same story. Somebody said if you can put a star or two in a scene and reshoot a scene or two, you may you may get some more I know to date this film has generated over $4 million for him because he just went out and got he literally went into a studio and shot one actor replaced an actor from another scene with with an unknown actor paid them you know, probably 1520 grand for the day that anyone got another cameo for a guy to play in arresting officer to date, that film was made over $4 million for him. And this was a film that nobody looked at for 18 months. It was just like, Dude, I don't even need to see it. Nobody wanted it.

Alex Ferrari 54:35
And that's the importance of a bankable bankable name. So and again, it's not and I've said this so many times on the show and I think I have to say it again for people to understand. It's not out of reach for the shoot somebody out on a day. 1510 five grand a day. 10 grand a day. 20 grand a day. For an eight or 10 hour day is You're gonna get that money back tenfold if you're smart. And it's so important and filmmakers just don't think they can one day don't have the confidence to think that they can get it done. Yeah, but I've just seen it. I'm working with people right now some clients that are doing it currently. And they're going out to the talent. They're like, here's how much I'd have. Okay, let's do this. Let's do that. Great. I need you for five hours. Five hours to shoot out scenes for this movie. Can you do it? And I worked on a movie that had Sonic, Sean Patrick Flanery from boondocks and young Indiana Jones and a million other things, right? So they do so brilliant, they shot him out one day, because that's the whole movie. He's in the entire movie. He's not just in one scene, they now pepper them throughout the movie, she's in like six or seven scenes, but they're all in the same place. So in other words, he's the cop that they come back to like to meet with and they always meet at the parking garage. So they just shot the parking garage. Church changed your shirt, spreadsheet header and, and he dropped off two men and he was just on he's on the cover. So and they shot him off for a day. And then you've got now you've got a marketable movie. And that's the that's the way filmmakers need to think especially in a commerce based film, art house, different conversation.

Shane Stanley 56:24
And you know what, let me let me cap that by saying I have a somebody that was brought to my life a couple of years ago who shot a film with three a list, well known stars, and couldn't get anybody to look at the film. And it was content. It was content. And that was heartbreaking. Because this guy actually spent a million and a half dollars. So what was the content? What was wrong with the content? Well, there's, you know, there's two rules in a movie, don't kill a kid and don't kick a dog anymore, right? And he killed the kid and killed the dog. Yeah, well, they killed the kid and kick the dog. And in that way, it's like, dude, and but it was also involving sexual assault to a child that's like,

Alex Ferrari 57:03
No, no, no, no,

Shane Stanley 57:05
What do you fuck. But these actors who have, like, two of the actors generated over 3 billion in the box office on their work, and they agreed to do this, and you wasted this bullet. And they they can't even get looked at because it's, it's based on a true story that everybody knows. And they're like, yeah, no, we didn't touch on that.

Alex Ferrari 57:28
So I might as well throw some religion and politics in there as well. Oh, let's talk about religion and politics while we're at it. I mean, it's oh my god, that's so heartbreaking. But that, but that's the kind of stuff that happens all the time.

Shane Stanley 57:47
Yep. Okay, we got the cast. We missed. We missed the content. Hey, we got the content. We didn't get cast. I just think it's indie rats. We have to we have to think again, you say it so brilliantly is commerce, business and art and how do you find that and it's, it's, it's about you know, I remember I had a film that that had the greenlight before the Oh, seven crash, which thank God it didn't happen because it was it would have been miscast. We had a lot of ageless actors getting it one of the big agencies was packaging it, and they had some serious cats want to get on board. And I was adamant about the lead being an unknown. I was adamant about it because of her meager world in the script. I didn't want somebody looking at like Jennifer Aniston and the good girl going out she makes a million dollars in episode is you know, when you're watching this girl who works in a mini mart who supposedly broke but it's it's headline news everywhere that the stars of friends are making a million dollars an episode. I didn't want that. I didn't want that to taint it. So I was adamant about an unknown. And I remember a head of a studio brought me into his office. And he said, You're you're digging a grave, you have a film that you have everybody clamoring to do that is bankable and respectable yet you want to hang it on and know you're never gonna get this movie pass go. And he was right. He was right.

Alex Ferrari 59:02
So let me ask you then how did you get distribution for this? How, what is the distribution? How were you all for double threat?

Shane Stanley 59:09
Yeah, it was really, you know, look, it was really simple. We knew we knew domestically that we would be looking at a VOD situation. We didn't we didn't have our own farts on this one. We didn't, you know, have any delusions of grandeur. It was this fun little dirt movie we made with our friends and kicked ass and took no prisoners and it is what it is. And so it was one of those things were it was about partnering with somebody who captured the vision. We wanted a woman run company to be behind the film because we are women driven in our storytelling. And VMI is got a wonderful group that runs that company and they happen to be some wonderful, lovely ladies and they saw it and they just fell in love with it. They just loved the idea of a woman out there kicking ass, riding the horse bareback and shooting somebody with a bow and arrow. You know having the fight seems that she does. And it just was one of those things, Alex, where, for us a lot of times, it's not about the dollars up front, it's about what is the passion and commitment, somebody's going to have to put the product out. That was most important. And fortunately for us, you know, the film is new. So went to can piggyback and with night training, and we're starting to sell up the globe now, which is really exciting because it is a fun action comedy without slapstick comedy that sometimes doesn't translate foreign. It's physical comedy. And you can always do well with that. So it's got the combination of some some fun action sacks, horses, fights, airplanes, and some love and you know, road road type movie. So we're starting to see that it's translating very well across the globe.

Alex Ferrari 1:00:48
And you're you've already started selling out different territories.

Shane Stanley 1:00:50
Oh, I think we got 1213 territories since camp. That's amazing, man. And it's been Yeah, it's really some really good timing, you know, talk about Germany, China, or not necessarily. Germany, China, Japan, South Korea, Germany, you know, South America. I mean, it's like I looked at something that came out yesterday, I was like, God, dang. Seems like starting to move. This is exciting. So the UK. Yeah. And that's just based on us just going out there with a cool trailer and some fun art. Unfortunately, and I'll address it, you know, we came out a week after two weeks after the tragedy in OB. And that was a big problem, because we had already started putting out the the artwork. And that was something that we all, you know, realize that that's something that in hindsight, we wish we would have not, you know, you don't know what you don't know going in. But you know, having your star with an AR 15 on the poster, a week after that tragedy is not the best marketing tool. But the horse was already out of the barn with nothing we ended up.

Alex Ferrari 1:01:48
Yeah. And that's the thing to us. Like, there's just elements and there's variables of in filmmaking that you just don't know, that could be good or bad. Something like what you just said, obviously, is a negative light. But then all of a sudden, your star gets picked up, and is going to be the new Marvel movie. And then all of a sudden, you're like, oh, wait a minute. Now this property is worth a whole lot more because our star is going to be on a big show or a big, so you just these are variables you just can't plan for. So you kind of have to roll with it and see, unfortunately,

Shane Stanley 1:02:20
Unfortunately, there's the gunplay in the movie is minimal and it's all justified good guys versus bad guys. It's not anything like oh, no, no, but you can't force it.

Alex Ferrari 1:02:31
What was Stranger Things? Stranger Things right. Remember stranger things right? The new stranger openings, the opening sequence they like literally put a thing out like, hey, this might be a problem. The opening up of Obi Wan Kenobi, same thing you think like this might, you know, they've made those they made those shows we years like a year ago,

Shane Stanley 1:02:54
Like a double threat in November December was done seven months ago. Exactly. Oh, we knew it was coming out in June of 2022. I've made two movies since that it was like out of sight out of mind.

Alex Ferrari 1:03:10
Yeah, it is what it is. So you just have to kind of you know, roll with the roll with the punches. And that says, I want you to discuss something for me. Can you please debunk the myth of streamers? And the that there's so much money to be made by independent buying Netflix is buying movies from independent filmmakers left and right. They're writing checks like they are writing checks, not to us, but not

Shane Stanley 1:03:36
Why I will give you two examples. I have a friend who is a very, very respected filmmaker that made an independent film for $800,000. They made back when Netflix was spending, they made a deal with Netflix for 250 grand once it went on Netflix, nobody will. Nobody else would look at it, because Oh, you're on Netflix by so it made an $850,000 movie made back to 50. But Netflix pays, I think over the course of two years, they pay it in quarterly installments Plus, you've got your 20% sales commission fee, so and their deliverables which are going to cost you more because you're not in a standard deliverable. So you may see out of that 250, they may see $175,000 over the course of two years. And then I have a friend, I gotta be careful how I talk about this, you get a number one show on Netflix, during the pandemic days, he's made nothing and is pitching on a regular basis to them and other streamers to hopefully get another movie made. And he had a number one number one hit on Netflix during the pandemic and he's like, Dude, it barely covered the cost of deliverables.

Alex Ferrari 1:04:46
And that's, that's and that's the thing, and that's the thing. I want people to hear it because everyone's like, Oh, you gotta get on Netflix. You gotta get into. We don't look I got on my first one got on Hulu, which is insanity. How am I five, five As the dollar movie got picked up by Hulu, that's right. It was a bit it was a different time.

Shane Stanley 1:05:04
It was it was probably six, seven years ago when Hulu was it was

Alex Ferrari 1:05:08
It was 20 2017. But it was 2017. So it's 2017. And, you know, and I also sold it to China. So their cats how old that is. So because China was buying at that point,

Shane Stanley 1:05:22
That doors closed, doors closed right now.

Alex Ferrari 1:05:26
But that was that door was open, and I made good money on both of those. Both of those sales, it was great. But it's not what by the way, if I didn't make a $5,000 movie, that Hulu deal wouldn't really made a whole lot of sense. But because I made a $5,000 movie, it was like, of course,

Shane Stanley 1:05:44
He's learned a lot in the process, which is what we talked about earlier, my background of doing that $500.45 minute pilot that did more for my career than anything than anything that I've done. And you're right. And that's the thing is I always it's like so funny when I talk to people, whether they're people not in the business, or people coming in making a deal with Netflix, doing Netflix, it's like, no,

Alex Ferrari 1:06:06
No, but that's, that's but that's a little secret for everybody who's not in the know. Yeah, everyone thinks that like, Oh, you gotta be on the major streams, Amazon's not buying anything. And if you get on HBO, Max, you are you've got to have some major star power. And I've spoken to filmmakers who have their films bought. But then I'm like, oh, but you have this guy who was in a Marvel movie? Who's the lead in a Marvel movie? Yeah, who's who's about to explode in their movie? That's probably one of the reasons. And it also covered a bunch of other boxes that they wanted to check off.

Shane Stanley 1:06:37
Yeah, yeah, I get that. And, and again, it goes back to how you package market and cast and content and what you're putting together as we talked about before, but I the streaming world, especially in North America is very tough is that's why I always tell filmmakers think about your casting, Think global, and realize you're making a movie for 54 territories in 100. And something countries that potentially can buy because, you know, the I think the average is what 18 to 22% of the films revenue comes from North America. But when you're an indie rad, it could be as little as four to 6%. And that's something to remember. And that means that there still are parts of the world that are buying brick and mortar, video, DVD, Blu Ray, it's still out there. And there are small theaters around the country are forgiving other country around the world that will gladly put your movies in there. It doesn't, it does exist. It's just it's not here. And it's not sexy. You know, again, it's my saying earlier is stop making your movies for Instagram likes. It's not it's not all about the bullshit red carpet that you've put up on the side of receipt of Boulevard, that's duct tape by your buddy to try to get people. That's not why we're making movies, it's a business Think global, get your head out of the San Fernando Valley and West LA and start thinking about the world. And that's what I try to impress upon young filmmakers.

Alex Ferrari 1:07:55
Yeah, and I understand exactly what you're talking about. Because I lived in LA for 13 years. So I know exactly what you're talking about. But a lot of filmmakers who even if they're not in LA, they think that that's making it in their journey. Like you got to look at God. I mean, you just walk around AFM and you can see who are the real filmmakers who are making money. Yeah, I don't care if the movies are good or not. That's not a that's not the question here. That's, that's how you make money. Are you making money? Are you making money and then you as a filmmaker, whoever's listening out there, you have to ask yourself the question, what kind of films do you want to make? Do you want to make films? That is a personal piece of backyard, a backyard film, if you will, that's personal to you do that and make it for as cheap as possible, and understand his art. And hopefully, you can make maybe some money back maybe somewhere, go on the festival church, see what happens. You're rolling the dice of that. But that's not a business. That's hard. That's hard.

Shane Stanley 1:08:51
And it's my brother is my brother reminds you want to be an artist go paint in the Park on Saturday. That's his motto.

Alex Ferrari 1:08:58
Exactly. Exactly, exactly. But if you want to make a business and you want to do what you love to do, and do it consistently for a decade or two, you have to think of commerce, you have to think of the business if you don't, you're not stacking to make it man. And that, you know, that's one of the reasons why most people don't even build careers in this business because they have delusions of grandeur, delusions of what they think is supposed to happen, but they don't look at the reality of what is as opposed to what they want it to be.

Shane Stanley 1:09:29
And here's another thing that I really try to remind a lot of up and comers about is this world we're living in now. You know, everybody talks about how why is time going so fast. Well, it's simple. It's because we can't keep up with the news by the time something it's like tragedy. Look at this shooting in Buffalo. By the time the dust settled on that there was another one at a church here in Anaheim. Then there was the big school shooting. There's there was five that following week. My point is think about how fast the news we move from from thing to thing to thing. It's worse than film When your buddy is putting up a trailer of their movie, their buddies are already looking at five other trailers. And by the time you've sent it out once it's already buried, and it's really hard to get the traction you you really, the traction is not something that we have anymore. It used to be, you know, back and up until five years ago, you put a trailer on Facebook or YouTube man, that thing got tons of hits, people were emailing you about it for weeks or months, you get you get, you know, two or 300, maybe 1000 likes and a couple of days they can't see the movie. They're just buried with everything else. They come home and it's like, Oh, honey, the boys is back on or Stranger Things is back on or, you know, you guys found a new Taylor Sheridan film or something. It's like you indie filmmakers, you can't keep up with the machine that is spoon feeding the world with 10s of millions of dollars on PNa. So you have to think globally and where's your film going to stick?

Alex Ferrari 1:10:55
Right, exactly. And then get back to the film entrepreneur method is focusing on a niche. How is it that it helps with cutting through the noise? If you can, if you can attach to an emotional niche that you're into, then you have a much better fighting chance because they're, you know, they're I don't know how many surf movies they're made every day. But or how many skateboarding movies are made every day? It's not a huge genre. But it's a huge market. And there's a lot of people who are looking for those. You know, I remember when gleaming the cube came out, remember gleaming the back into the 80s? Late 80s I think it was 89 which was Christian Slater, or RAD with the BMX bike movie that just got released.

Shane Stanley 1:11:40
Winner takes all for motocross in the 80s. That's a film that's unwatchable.

Alex Ferrari 1:11:45
Right, exactly. But those movies focused on a niche audience and everybody was like, oh my god, did you see gleaming the cube, it's a skateboarding movie. Or that you can you can make noise with an independent film with no budget and even no marketing money. In a niche, you have a chance you have a fighting chance to cut through the noise.

Shane Stanley 1:12:05
Well, especially in a niche like you're talking about, like imagine getting on all the Facebook skateboarding BMX Facebook groups. Yeah. I mean, like, I'm a big motocross guy. You know, I was my life for 3040 years. And that's like, I belong to these, these little pages on Facebook. And there's like 300,000 members. Oh, and then that's one of 12 that I'm a member of, and then you go on, there's 20,000 here. 100,000 there. Can you imagine if you did a little niche movie for a skateboarder BMX, and that group got behind it, what damage you could do? You got to think that's Burly. I mean, that's how you have to think. But that's happened.

Alex Ferrari 1:12:39
I've used multiple examples of that in my book, because it's exactly how you do it. It's the only it's the only weapon we have as independent filmmakers to really compete against the big boys. Because, like I use the I use the example all the time, there was a documentary about vegan athletes that I I saw, the one was Schwarzenegger and yeah, it was game changers game changers, right. And I was dying to see it. And no matter what was around any big Hollywood movie, any billions of dollars that they spent in advertising, I'm like, yeah, yeah, yeah, that's nice. I want to see this, it cuts through all the marketing, I'll get to your billion, I'll get to the next of Japan to film this film. This is the first on my list, because I had an emotional attachment to see that I wanted to see that. So if you can do that, as a filmmaker, it's it's a lot easier. Yeah, that's smart. Now, I'm gonna ask you a few questions, sir. I asked all of my guests. Oh, what advice would you give a filmmaker trying to break into the business today?

Shane Stanley 1:13:42
My advice to filmmakers trying to break into the business today is, first, make nurture harvest relationships. Whether you're meeting a sound guy on a shoot, or you're meeting a hair and makeup girl on a shoot, my film family runs longer than 2530 years with a lot of us. And those are because of relationships that were made. And I say that or my hair and makeup team or my sound guy writing the checks to finance my movies. No, but they've got my back and I couldn't do it without them. So I think the most important thing is besides shooting and screwing a lot of things up and making yourself better. Relationships me are always number one.

Alex Ferrari 1:14:22
What did you learn from your biggest failure?

Shane Stanley 1:14:26
What I learned from my biggest failure was, you have to keep up with the times I think our biggest financial failure was the film that never got out of the gate when everybody was going to high def in video listening to certain decision makers that were adamant about shooting on film. It raised the price of the film $4,000 more than it should have been, which put us more in the hole and it was that's what I learned is that you were never going to crawl away out and that was kind of a thing and Boogie Nights if you remember with Yeah, Yeah, yeah okay man videotape and I've known a lot of distributors over the years that were always behind the ball when it went from going from film to video video to DDP DVD to blu ray. And that was the one thing I learned is this really good film never saw the light of day because it was just buried in financial whoa because they just they made and I was part of the above the line decisions on that and I should have fought harder.

Alex Ferrari 1:15:23
What is the lesson that took you the longest to learn whether in the film industry or in life?

Shane Stanley 1:15:28
If you want loyalty, get a dog through when you're when you're when you're hot, you're hot, and you're not, you know, your phone doesn't ring and the people that you would consider, you know, your brothers in arms or your your, you know, the people in the foxhole. It's loyalty in this industry. I don't think it's very, very, very rare. And it's tough. It's tough. Yeah. So I mean, that's that's just as you know, I get attached to people a little more than I should emotionally because I believe I find somebody of like mind and and then again, I go back to you want loyalty. Get a dog. You,

Alex Ferrari 1:16:07
Sir, are a nice guy who has been beaten up by the business. I have shrapnel along the way. I'm assuming 30 years ago, you were much nicer and less cynical than you are now.

Shane Stanley 1:16:19
I don't know. I mean, I was definitely less cynical Sure.

Alex Ferrari 1:16:24
Stars, the stars were still in the eye. The sparkle was still in the eye.

Shane Stanley 1:16:28
I was still youthful exuberance and excitement. Like the late great Dickie Fox, I clap my hands and I say it's gonna be a great day. Okay, here we go again.

Alex Ferrari 1:16:40
And three of your favorite films of all time.

Shane Stanley 1:16:43
The films that impacted my life the most sideways, I love that film, but But growing up in Jerry Maguire, but growing up, it was the Black Stallion, it was cherries. And it was On Golden Pond. Those were films that my father showed me when I was about eight or nine years old that made me fall in love with the idea of filmmaking. And there you go, like they still play to that.

Alex Ferrari 1:17:09
And where can people find double threat and find out more about you and what you're doing, sir?

Shane Stanley 1:17:15
Oh, bless you. Well, double threat is available on Amazon Prime. But it's just like 15 or 20 different platforms. And I'm sorry to say I don't know off the top my tongue. They're easy to find. It's on Xbox. It's on. You know, Google Play.

Alex Ferrari 1:17:28
Just hit double threat in Google

Shane Stanley 1:17:29
Starring Danielle C. Ryan, Dawn Olivieri, Matthew Lawrence directed by yours truly, you'll find it. Yeah, you can go to what you don't learn in film. school.com That's the website for my book, which has a lot of information if you if you care and you want to go to my website, it's Shanestanley.net It'll take you wherever you need to go. And that's it. That's how you find me and that's what I'm up to.

Alex Ferrari 1:17:53
And if you guys want to check out his book on audio book, yes, always you can always head over to indiefilmhustle.com and and do a search there for it and or go to audible and it's on Audible. Right and it's it's a best seller people love it and it's good and of course if you want to check out Rise of the film trip earner it's not too far either. Check those two good double book if you get both those books, you're gonna be in good shape, sir.

Shane Stanley 1:18:20
You're gonna be in great shape. You're gonna be in great shape.

Alex Ferrari 1:18:23
You get both those books. Those are going to be that to film school right in itself, sir. Thanks so much for coming on the show. But it's always good talking to you, man and continued success. And keep keep that hustle going brother.

Shane Stanley 1:18:35
Hey, Alex. Thanks for having me. Thanks, everybody for checking out and just just keep filming just keep filming guys. It'll it'll eventually you'll find your way you'll find your voice. Just keep doing what you do. You'll get there.

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BPS 380: Watch This to Survive on a Film Set with Christine Chen

Christine Chen is an Academy qualified film producer, director and co-author of Get Reelisms. She fell in love with capturing images and telling stories through film the first time she got her hands on an early addition VHS camcorder in 1993. Christine’s love of film turned into a life-long passion for writing and directing.

Christine has a B.A. from Rice University as well as a MBA from the University of Texas McCombs. Christine‘s films have been showcased at festivals such as Hollyshorts, New Orleans Film Festival, and Fantasia Film Festival. Christine’s recent feature, Erzulie had a limited theatrical run in May 2022 and is now available on VOD starting June 14, 2022 through Kamikaze Dogfight Films and Gravitas Ventures.

Enjoy my conversation with Christine Chen.

Right-click here to download the MP3

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Alex Ferrari 0:34
I'd like to welcome to the show Christine Chen. How you doing Christine?

Christine Chen 0:48
I'm good. Thanks for having me. I really appreciate it.

Alex Ferrari 0:52
Thank you so much for coming on the show. Uh, you know, we've I've done 600 Plus episodes right now at this point this as of this recording, and I've never done a kind of onset Survival Guide for not only pas but specifically for pas and interns and unset interns, but also for crew members and new crew members in different departments that just don't understand the, the carny language, there is a film set. So you guys decided to write a book called Get. Which, by the way, it is as simple beautifully. You know, it's not like it's as you can if you guys can see, it's all pretty pictures and everything. So it's real. Like it's to the point and it's, it's a book that I wish I would have had when I started out. I'm sure you feel

Christine Chen 1:42
That's why we created it. Yeah, I'm glad you pointed that out. That's exactly why we created it. I so I got started in the industry in like 2000. Dude, 2000. And Jesus 1514 around then? Sure. And yeah, I remember going on my first set, and somebody asked me for a stinger. And I had no clue what that was no clue. And nobody tells you this, you just get thrown into the wolves. And the film says super high pace. And you're already stressed out that you want to make a good impression because he finally got onto a film set. And it's almost like get a car. I'm like, I don't know what the eff that is. And so the the only option at that point is to hopefully snag the crew member that has the time and patience to explain it to you. But that you that you have the fear of sounding, just showing that you don't know what you're doing. I mean, not that, you know, you going around, say is not enough to show that you don't know what you're doing. But like to just add insult to that to be that obvious that you don't even know how people talk on set is even worse. So yeah,

Alex Ferrari 2:57
Yeah. We will know, if you don't if you're new on set within three to four minutes of just seeing the winning actually, if they're like, Wow, this is cool. They're brand new, they're brand spanking new. They feel sparkles in their eyes, brand spanking new. And then you've got the grizzled grip that just walks by has been doing it for 25 years. And then like, there you go, that's that. He doesn't care about any movie stars. Anything. He's like, I'm here for a job. You want to push the dollar push the dolly. That's as simple as that. But no, when I first got started out, I was thrown into the woods and I was going to technical film school that actually taught you some of these things. So I went to full sail in Orlando. Where is it very technical film school, at least it was when I was there. And I knew what a stinger was. But there's still this corny language of you know, an apple box and, and you know, a honey wagon and crafty and all of these things that you just don't know you and I take it for granted because we've been on set up a ton of times over the years. But when you're first on set, you're you're nervous as hell. And the thing is anyone listening who gets on set for the first time, they just have to understand that most people, most people on the crew, depending on who you get on and what type of day you get. Understand that you know nothing. And if you're a PA, it's expected you know nothing unless you're like, the 45 year old PA. That's another conversation. Yes. So, because I've met those guys, I'm like, Yeah, me too. Have you ever thought of going into a department? No. Solid. I'm like, Alright, brother, you do you? So how did you so let me ask you the first question, why did you want to get into this insanity? This corny world that is the film business.

Christine Chen 4:42
You know, I when I wake up at like 4am to get on set. I asked myself that every time

Alex Ferrari 4:49
Is this? Why am I doing this?

Christine Chen 4:51
Why? Why did we do this to ourselves? Or I'm on the you know, the fifth overnight. I'm like, why am I doing this again? Got it. And then I, you know, you get through it. And then the next day you wake up and let's say you're, you're off, you're like, Wait, why am I not on set? You know? And so I, it's weird, it's very strange thing and I tell new filmmakers this all the time, you'll know if you belong or you don't, you know, you'll go on your complaint you'll get off me maybe not one day, maybe you give me like two or three days and you if you feel the itch, then you just know, I was in documentary filmmaking actually, before I went on set, I had been a one man band for a while. In undergrad, you have to be a well rounded person. So they say, you know, you have to do a credit and an art class. And so I fell into filmmaking. At that point, I chose the intro to documentary filmmaking course, Rice University, and loved it. I loved the editing part of the telling the story part, everything. And that was I mean to the that was all I knew. And I thought, okay, cool. That was fun hobby. You know, it's, and I'll never deal with filmmaking again. And I, but I should have known that things were going to change after that. Because the proportion of time that I spent on that class, the intro to class was probably like, 70% of my time. And then like the rest of my 10 classes was like the last 10% It'd be add, like partying and all the other stuff to it. And so, but my culture, I'm a first generation Taiwanese American, you don't pursue stuff like filmmaking or art of any sort. You're a doctor and engineer something practical, you know, that will give you a steady nine to five job. And it took me doing one of those jobs, I was a IT consultant after I graduated, that I realized I didn't want to do that. And I was searching for myself as to what I was going to do. And for some reason, landed on being a lawyer. And so you have to take the LSAT, it's to be able to qualify. And to do that there's prep courses and stuff. And I'm terrible at taking tests. So I took one of those courses. And you know, the universe has a way of laughing at you, my LSAT, teacher was a filmmaker. And he was it was in Houston at that time. And he I guess, had a group that was doing the 48 Hour Film Festival thing. He was like, Hey, you want to be a PA? No clue what that was? Because there's aren't pas and intro to documentary film at all. You are a one person you do everything yourself. So Mike Yeah, sure. No clue show up. And they get now I know what I was actually doing. I was the second AC, but it was PA, but they gave me a slate and I was the happiest person ever. I was like, Oh my God, I'm such an important job of using a slate writing around this thing that people wanted to take pictures with, you know, and, and I just, it clicked it just I don't know what happened. They say there's divine intervention. Some people go on to have a light bulb moment. And I definitely would say I had a light bulb moment. I just felt like I belonged and that this crazy world was something that I really just loved. And it really just took that one set. I just, I just remember being fascinated with everyone's job, which is not common for me usually, like, you know, my dad's engineering I asked him one sentence, they told me like five sentences and I like to now after two words, you know, but on on this film set, every single job was fascinating to me. You know, I just I'd never seen a follow focus before I just, you know, stared at that for a very long time. And then, you know, grab water for like, grip, and it was like watching them build stuff and never seen that before and looking at the makeup, you know, and just everything was cool. Now I lucked out because the set that I got on, they actually knew what they were doing. I could have been on a shit show, but it was it was not and I forgot. I'm on a lot of customers a camera too late.

Alex Ferrari 9:25
Go ahead. Okay. I mean, we're talking. We're talking about sets here. No one ever curses on a set. So as much cursing as you do on set or hurt here on set, that's as much as you could do here. Okay, that's a very bad okay. Yeah, so So but let me I mean, you know what, when I was on the set for the first time, too, it is very intoxicating. It's an intoxicating environment if you're in a good set, I mean, I've been on both I've been on bad sets. Oh, yeah. Egos going out of crazy and then this thing's just like you said a should show like, they just don't know what they're doing. They can't make their day. You know, it just, they're just a bunch of monkeys running around, you know, with a camera trying to do something. So I've been on those sets. And then, and then when you walk on a professional set working on a studio project or network project, and you just see these grizzled veterans who worked like a well oiled machine, and what's fascinating is that a lot of times you'll go on the first day, and everyone's on there for the first day. And yeah, there might be a few people who know each other. But generally speaking, everyone's new on that on that set to each other. And they still run like a well oiled machine because they all understand their part in the machine. And it only only problems I ever see on set is when people overstep their, their lane, they want to do this or the DP wants to be the director, the director wants to be the lighting guy

Christine Chen 10:53
Department.

Alex Ferrari 10:53
Yeah, exactly. Or the or did like it's all about the dress. No, it's not. It's all about the it's all about the curtains in the back. No, it's not, dude. We need five hours for the for the curtains, no, no. hours for the curtains, you got five minutes. So let's move along. So you've been on set so many times, and obviously continues to work on sets. What is the biggest, like newbie mistake, you see that that pas make on day one or or onset interns to this? This kind of goes for both?

Christine Chen 11:27
Sure, I think for me is people go in feeling entitled. And when I say entitled, it means like, I think people have a from the from the out the outside world. You see the red carpets, you see the you know, Entertainment Tonight, and you see the people dressed up. And I think people going in and thinking like, oh, because I'm a director, you know, or an aspiring director, I'm going to be able to jump, you know, jump positions and just start letting my opinion matters, you know, and sure, to a certain extent, but like, I think people forgetting that all the people that are on set started off and work their way up to where they are, and earned the right to be there. And I and I think newbie mistake is thinking that things are below them. Like, oh, I don't need to get water for people or take the trash. It's like, that's labor that's below me. You know, and, and I think no matter how veteran you are on set, there's you will realize, I feel like it's if you are a good crew member, you will always there will never be a job that is below you. At any point in your career, you know, because you understand the value that each position each job entails and how that affects the overall success of the film. And that's the biggest thing I see for new starry eyed pas is that they come in thinking, Oh, I went to college, and I shouldn't need to go run errands and pick up dog poop and all this other, which that happens. And that's the problem. And the thing is that we veterans can smell that and see that instantly. You know? Yeah, I mean, like we you said within today, it's so funny now being on the other side. When you're brand new, you're like, Oh, nobody can tell I'm brand new, I could just like pretend that no, we can tell within like, like you said two to three minutes. Now, we can also tell within two to three minutes if you're good or not. And it's attitude. It doesn't have to do with skill. Because getting water is not a skill. I mean, it's not like a thing that you have to learn. Everybody can do it, but there's like an attitude that comes with it for people who are good and who are not. And you can pick it out like within, you know, you probably say well, within five minutes. I'm like, Alright, I can count on these four pas out of these 20 You know, like it's like, yeah,

Alex Ferrari 14:15
Right, because there's gonna be the four pas who are just hustling left at anytime you turn around, they're there. Waiting, waiting.

Christine Chen 14:24
What can I do? Do you mean anything?

Alex Ferrari 14:27
Yeah. And then the other ones are sitting around, you know, back I found? Yeah, Gabby found her sitting around crafty. Talking about how the director is doing the job wrong. And he they can do better.

Christine Chen 14:37
Yeah. Yeah.

Alex Ferrari 14:39
I've seen it so often. And it's so that's why I love you know, some of these some of these older grizzy grizzled veterans, the DPS the, you know, the, the key grips, yeah, those departments. You know, I just throw them to the wolves you know if I see that on set I'll be like, Hey, that guy, go talk to that guy, do good. Go do your thing, go do your thing, and then just start and they just start because it's God, it's, it's such a weird thing on set culture because it is, it is a carny world. And I actually made a movie about carne. So I have a really good understanding of the carny world and Carnegie's and what they do and how they treat each other. And it's the secret language that you talk, you know, that we could talk to each other. And they'll put you through the grinder until you prove yourself. Yeah, you belong there. Respect. Yeah. And they're going to beat you up. And in a, in a almost, almost rite of passage kind of way, not in a practical way. Not in a hopefully not in a derogatory way, though, I find I've had that happen to me on set as well, things sets have changed a little bit, hopefully, sure, since my day, but it's because it's so tough. Being on set. I mean, I mean, when I worked on set, as a PA, I figured out really quickly, probably after a year of interning and being on stages, and, you know, I went I was working at Universal Studios, I was working at Disney behind the scenes and productions and things like that. And like you said, when I wake up at three o'clock in the morning, I'm going out there somewhere sitting in the mud, and while it's raining, while I'm trying to wave people into where they're parking, and I'm like, this sucks. Yeah. I don't I you know what, I don't think this is what I want to do. I want to be on set, but this is not what I wanted. So I learned I just jumped from that to post real quick and, oh, no air conditioning, and carpal tunnel. I'll deal with that. And I jumped for that. And then when I started to become a director, and then started, you know, as as a post guy started to go on set, and then started to be directing and doing commercials and things like that. It seemed like okay, this is where I want to be. But things that I learned along the way was that, at a certain point in my career, I felt the ego felt that it was above doing some menial stuff. And the crew picks it up. As the director of the coop, the crew picks it up. So now anytime I'm ever on set, and for the last 10, probably 10 plus years, I'm picking up garbage at the end of the day. I don't care you know, I'll I'll grab stuff. I'll pick stuff up. And then other like some of the older What are you doing, sir? Sir? What do you like it? Okay, guys, let's we all gotta move it along. So that's kind of like, Why are you picking that up? You're the director. I'm like, No, it's okay. If it's in the middle of the day. No, that's I have to do a job short. At the end of the day, we've wrapped. Let me help out. Yeah, let me help out. And I never eat first. I always try to let I always try to let the crew go before me. So they see that I'm like, No, you guys are busting your balls. You know, go I want to help. But these are the little things and no one tells you as a as a filmmaker, or as a crew person. There's these etiquettes these kind of hidden languages. It's almost prison yard like

Christine Chen 18:03
Yeah, totally. Yeah, I mean, I often say oh, we're like just glorified louvers. And we one thing from one side to the other side, and we do it again. Yeah, no, it's it's there's nothing super sure. After the product is all done and stuff like that. You don't care about the journey. Yeah, sure. It can be it can be it glamorous, but like it really isn't. You know, and

Alex Ferrari 18:25
It is for some men it is for actors. I mean, the act and sometimes it's not even that glamorous for the actors, because it looks glamorous from the outside. But when they're there on a on a on the 14th hour freezing on a green screen hung by cables. Yeah. And they're just like, I gotta be super now. Like, what am I doing here? Like it's, it's, it's, it's worse. There's harder. There's harder work in the world.

Christine Chen 18:48
Yes, there is. We're blessed. We're very blessed.

Alex Ferrari 18:51
There's no question but it is still not what everyone expects it to be. So it's really fascinating that way. Now the one thing I always love and I love what you wrote about in your book was walkie talkie etiquette. Now I I think when I was coming up there, yeah, of course there was walkie talkies. And I knew a little bit of it because I used to work on some some shows for Nickelodeon. So it was never the key pa i was i was always you know, office PA or or on set pa but it wasn't the key pa because again, not where I wanted to go down that road. But can you talk a little bit about that is a completely secret language and even to this day, I understand some of it but as a director, it's not something I understand completely. So can you express and explain to people what walkie talkie etiquette is?

Christine Chen 19:42
Sure. So that's a big thing. When you first go on it, you're not going to see it for a tiny, tiny Ciske small sets won't be able to afford walkie talkie. So we do first scan on set that has walkie talkies, that can be very jarring. I like what is this thing? At first it's cool and And then at the end of the day, you're like, Please throw this in the trash. Because you, you have this purse, you have several people constantly talking in your head. And for people who don't know, the walkie talkies are a way for things to be moving behind the scenes while set things are being shot. And you do it very quietly, because everybody has an earpiece in the ear and they can't hear, you know, it's not over walkie hopefully, and you can't hear things are happening because it's all in your head on over the walkie and so there's just a specific way that you answer respond. And it's very military, honestly, I've heard it is. It's it's I believe that's where it really came from. But a lot of it is the way I can describe it is like if you were blind, like how would you know somebody heard your message, understood your message and is working on your message, right? Because and you're delivering this to, you know, however big your crew is, because everybody is on the walkie, you know, in certain departments on their own channels, and, and whatever most for the most part, people were on channel one for production. And so you just have to get really good at being specific, and to keep the traffic on the walkie talkie as minimal as possible as well. So being specific, concise, and so you just, it's a way of efficient communication. And these shorthand ways of talking, this etiquette allows for this efficiency of talking on the radio. So it's hard, it's a lot harder said than done. Because there will be something that happens, you know, I don't know, the honey wagon is stuck, you know, and in the middle of the set or something and you got a new pa who's like freaking out about it because it's his or her responsibility to get this honey wagon out of the middle of the scene and everybody's yelling at them because it's, you know, taking up precious time from shooting, and they're describing this over the walkie and no but and somebody who is nowhere near that said is like what the eff is going on, you know, and you're just like, take it to, to take it to to, you know, put go go on a different channel. But like, you just don't, until you've gone through the wringer and you've experienced that or you've, you've been on the receiving end. To have perspective, that's when you realize why this etiquette is so important. But it's things like when you have when you're asking for a department for something, you know, wardro Can you insert what you need, Christine for you know, and then the other receiving in having to say, like copy, so they know that I heard the message, you know, type thing. It's just it's like playing telephone, because it can't see anybody. That's the problem. You know, sometimes you were all in different parts of the set. I think that's the that's just to give context, we are all in different parts of the set, that this could be within driving distance far away. This could be deep in the boonies and in because let's say you're doing a Wi Fi and you can't see people on set in the scene. So they're all hiding, like far far away. Or somebody who is in a truck who has no clue is in a fishbowl has no clue what's going on and said you have to communicate to all of these people in an efficient way. Something important or not, you know, so. So there's just a lot of shorthand for that. And it is extremely jarring when you have never had a walkie talkie and you get on set and you just want to like I don't know, just talk on it like a regular person, you know, like a telephone but it's not Yeah. So So yeah, I have specific, you know, lingo that's on there and as long as you can, you know, kind of get used to that you should be able to survive being a walkabout Oh, this is like practice you know?

Alex Ferrari 24:29
Yeah, exactly. And it's a new language and it's a protocols and how you do things and you're learn pretty quick that's the thing oh yeah real quick you the real the real quick if unless you just want to get yelled at constantly you know so you know for like Where's where's the where's actor? Where's actor

Christine Chen 24:46
Yeah, talent trial. Yeah, where is Yeah,

Alex Ferrari 24:48
Walking back to on our way a minute away. minute away.

Christine Chen 24:55
Eta eta of talent. Yeah, yeah, exactly.

Alex Ferrari 24:58
Things like that. So it's It's talent will come out of his dressing room to take everybody switches the two. Everyone's like what's going on? Like it's Yeah, yeah. Problem. So now one thing I have been asked this myself and I don't have an answer for maybe you'd have an answer for. There is so many secret names code names for basic things. Lauren said, Stinger is an extension cord baby. A baby. Yeah, baby, Apple, cheese plate, brick. All of these things. Why not just say, I need I need an extension cord. And I know that's too. It's a little longer stingers faster. Yes. That's why these things were and then

Christine Chen 25:52
I don't think so I think it just I think it's just a fast way to decipher something without having to because the thing is, there's like different sizes of certain pieces of equipment. There are different brands of certain pieces of equipment and stuff like that. And sometimes if you just give it like a pet name, that pet name is so different from everything else. It's just easy to identify it. You know, it's it's so like, I heard and it changes all the time by region by location, and that's the same thing. But yeah, like I heard taco cart, you know, that was another thing. Okay, grab the taco cart. But I think that's a Texas thing. You know,

Alex Ferrari 26:37
There is there yeah, there is a look, there's all sorts of new ones I heard the other day. God, I hope they don't bring in spinning wheels of death. For lunch. Have you heard of a spinning wheel up?

Christine Chen 26:49
I haven't heard of spinning spinning wheels.

Alex Ferrari 26:50
It's gonna go with that pizza. Pizza. So spinning. Spinning wheels a day all the peas like God, I hope they don't bring in spinning wheels of death have launched Jesus Christ. I'm like, What's the spinning wheel of death? And they're like, Oh, it's this and and, and there's one. It's a mean one. Because he's now passed. Oh, because this actor passed and they and I just remember I was on set. No, no, it wasn't I wasn't the Gary Coleman. It was a Mickey Rooney. Oh, have you know what? I'm you know what a Mickey Rooney is? Yes. Give me just a little creep. No, it's mean. But these are the things you're just like, Wow, man. Like how, like I hear like, give me a Mickey Rooney there. And then the grip the key grips pushing the dolly. And the DP is like, give me a Mickey Rooney. I'm like, I'm sorry. What's a Mickey Rooney is like a little creepy. I'm like, wow, okay. So it's just this carny prison led to military that is brutal.

Christine Chen 27:52
Extremely brutal are a man maker. I heard that one. Oh, I haven't heard him. Me. Oh, we have to have apple box and someone to stand on it. Oh, yeah. So wrong.

Alex Ferrari 28:06
I've heard that as a Tom Cruise as well. Give me a Tom Cruise. Just give them a little extra height.

Christine Chen 28:12
Height. Yeah.

Alex Ferrari 28:15
It's brutal. It's brutal. It's look, it's not for the faint of heart being on set. That's that's

Christine Chen 28:22
It's very not peasy.

Alex Ferrari 28:24
No, it isn't. And that was one thing when I was when I was on set my wife who's out of the business completely. She doesn't know anything about our business. Yeah, she would walk on set while I was directing. She's like, how, how is this? Allowed? How's everyone not being sued left and right. For that what's happening being said, and this is all before me too. Before all that stuff. And I was just I just said like, it's just kind of the culture, it was the culture and it is, look, to be honest, it is sometimes a toxic culture. There's no question on set is a toxic culture. And for for females even worse. question like, I mean, I remember I was on I was on a production, I was directing. And I saw a female grip for the first time ever. And she was wonderful. By the way, she busted her ass and she was great. And I'm like, what does she have to put up with? Oh, from the grip department to hang with the grid? Yeah, nine in 2001. Can you? You I'm saying? Yeah. And that'd be so it's but it's, it's it is, you know, there's a lot of male testosterone running on set generally. So, yes, it has changed a bit and I think it has changed for the better. Yes. But, you know, I've talked to female DPS I hadn't seen I honestly didn't see a female DP until maybe like, eight, nine years ago. Like on Saturday. Yeah, it was just not a thing that you saw very often. But now it's becoming more prevalent and females are becoming you know, and people of color and all this stuff are all All coming on set, which is great. But it can be a toxic environment and you as a as a young PA or young intern coming in have to be aware of that. But understand that there is there's a little you got to get a little bit of a thick skin.

Christine Chen 30:15
Yeah, definitely. Would you agree? Yes, I completely agree. I, especially when you move up the ranks to when you typically get to bigger budgets and stuff, they are run by more older film veterans, and they have, they're just kind of stuck in the past. And so you're dealing with it more and more so than, like, if you're on a student project, everybody's like, woke and stuff, you know, but yeah, so So you're dealing with that a lot. And, and it's, it can be extremely frustrating. But you also have to realize that, in order for change to happen, you have to educate, so it's a lot of taking, it is harder to take the time to teach, it's easier to keep the same, doing the same thing or yell at somebody or, or whatever, but it's harder to stop someone and say, You shouldn't say that, or like I don't like, you know, that's not right to do. So it's it's, it's a slow changing process, but it is it is changing. And it's unfortunately, a lot of this is top down, you know, and and until there's enough time of cycling, to get new people up to the top to trickle down with new ways of thinking and stuff like that. We're going to run into that kind of thinking, you know, it's just it's, it's, it's not, I wouldn't say it's right, it's just a it's a product of the environment and the time period, you know, but yeah, for sure,

Alex Ferrari 31:47
Without question. And there's also another thing that is a culture that happens on set, especially if it's depends on who's running the set as far as either first ad director, DPS as well. But there's, you know, it can be stressful. It's extremely stressful. The SEC can be a little stressful. And every once in a while, you'll get a veteran who's just really comfortable with themselves, who will play practical jokes on set to kind of release the tension and my favorite is my DT a friend, a good friend of mine, DP, old veteran guy, he would always have a broken lens in his kit. And first AC or second AC would come up and he would just throw it at him. It's like a Zeiss, you know, like, Oh my god. Throw it at him. And I can hear put this on the camera and throw it right at him in front of everybody. And oh my god, and you just see this guy's face. He's just white just drained like blood. And, and he falls in the cracks. And then he would play it up. He's like, how could you drop you've cracked my lens. That's a $50,000 lens. What if, and everyone's just trying to hold it in. And before the kid has an absolute heart attack, they let them they let it go. So it's almost like a coming of age kind of almost mafia Aska like I come over here. It's initiation like You're good now kid come on. And he used to also have an old this is when we used to shoot film, of film reel with exposed film.

Christine Chen 33:20
Ohh no

Alex Ferrari 33:21
Throw the reel at the kid and the film would come all over the place and they were just like, oh my god, that was today's dailies. Like oh, that people would just think these little Hartman's sometimes you'll see that in the front of the whole set, but within departments there's like little not say hazing, but just fun, you know things to kind

Christine Chen 33:43
Yeah, I thought you were gonna say t stop. That's a pause. But more they send the second AC to go find T stops yeah, I've had I've seen that happen in the second AC like looking at the entire day for tea stops. I can't find it. Yeah,

Alex Ferrari 33:58
I've been looking for tea stops I've called everywhere no one has that I have what I had once I was when I was in school, some old grisly post online editor like, you know, TV guy, and some some producer she came on in like a just a battle ram. And was Boston's everyone's just being a complete ass. And I was there as an intern watching this and, and the editor goes, Ah, God, and she was looking at footage from the day before, like, Oh, God, what happened? She's like, what happened? What happened? She's like, you know, if they would have done double double drop frame, it would have been better. So it would have just really steadied up the image quality. So you need double double drop frame timecode and she's like, okay, so she went on the next day to set and just rip every wire we shooting double double. I want my image to be he was like, everyone was just like the Did you talk to Henry, because everyone knew everyone knew he did it? Because they're all I think she actually got in trouble. But he didn't care. He had job security. But these are the kinds of things that, you know, they're so high strung pas and intern sometimes that you got to kind of loosen them up a little bit, because and also, by the way, when you're that high strung, that's when accidents happen. And that's when mistakes happen. And you got to lose them. loosen them up. Just a bit. Just a little bit. Now, you've been on set for a while now. Yeah, it was the worst day on set for you. And how did you overcome it?

Christine Chen 35:40
Um, I would say, one of the worst days was this happened not too long ago, about two years ago, I think tears. When was snow vid in Austin, Texas. The snow Apocalypse that happened the I've only been hearing so

Alex Ferrari 35:57
I've only okay.

Christine Chen 35:58
I think this was two years ago. And Austin had a freak snowstorm. And this was I mean, I think this was

Alex Ferrari 36:08
Oh, it'd be, it'd be January, February, if

Christine Chen 36:11
Yeah that was what it was. It was January. Yeah, February. And the producers were refusing to shut down the set. Because Because where we were currently, there was no snow storm yet. There was talk of it. And everywhere else in Texas, there were pile ups and I scenario,

Alex Ferrari 36:33
One where they froze, everything froze out. Yeah, the power grid went down.

Christine Chen 36:38
Yeah, power grid went down and stuff like that was a couple years ago. Yeah, yeah. And then it were in the middle of it in a hit. And I just remembered, it was both the worst, but also, there's elements of it, that like, were great, too. At that point, the, I think the crew knew that. Like, it was beyond my control, even though I tried to call it several times, but it you know, ultimately, is the producers called SIL. And every crew member gave me an article of clothing, because we were outside and it was really, really cold. And there was snow and it was blizzarding and everything. And like, we didn't have enough people were moving trucks and it was icy and everything. And luckily, he got called later by the producers, but it was a constant, like just communicating with the crew and being like, Hey, I'm sorry, I want to call it this is the situation like they hopefully will call it you know, soon type thing and just I think it sucked because I just felt powerless in that situation to ensure the safety you know, of my crew and the way I dealt with it was just constantly talking to the crew. Giving them like a play by play of what's going on from top down. I kind of did a little hint hint, like if you want to leave I'm not going to stop you type thing. You know, but I think your your safety is poor I think it's important and you know, please do what you think is the most important type thing. But I am under this is what's happening from top down type thing and and to be put in that situation really sought because it's people safety and when you have no power and you have no power to to ensure I can say I walk you know, but like that also is not good for the crew either, you know, and then they don't have the one person that's vouching for them you know there so it was a lot of like, Hey, this is what's going on. This is the play by play if you were to walk I'm not going to stop you from it and I support it type thing and and hopefully they're gonna call they eventually did call it but it but I think despite that really shitty moment feeling you know, having the crew each food I tell you each department gave me an article clothing so that I wouldn't like freeze to death. But like somebody gave me a hat someone gave me you know, a jacket, a jacket that was happened to be in their car. So one day I looked like this big ass like marshmallow with like 50 layers of clothing because we were outside in the snow was blowing at us. And we were not prepared. We were not none of us. Yeah, not prepared. And then then to have later on the director who doesn't understand you know that we were doing our best to make it happen. Like, essentially blame you for a snowstorm. arm in that everything was a shit show. But to then to have Karoubi like to stand behind you and say, yeah, it is a shit show because nobody that should have been called, you know, was like nice to, to have that support but like that it's just that was a terrible situation to be in when when people's safety isn't being taken into concern and your whole job as an ad is to ensure the livelihood and safety of your crew and you're powerless to do so I think that that is a terrible, terrible place to be at. Yeah,

Alex Ferrari 40:38
Yeah, that is that's not a good place, which actually leads me into my next question. Are there signs that interns, young interns and pas and other crew members can actually see when a production is going down quickly? Like this, this thing's, hey, today's not hey, well, what? Well, we're gonna work 18 hours today and not get paid? Like, what are those signs? Yeah, those little things that you just can start? Yeah. I know, you and I could smell it.

Christine Chen 41:11
Yeah. Morale is a big indicator, in my opinion. Sure, there's some people who are crankier than other people and tolerance is lower. But I think when you start to have when departments start to talk amongst each other, and usually, yeah, and you can feel an overall dissatisfaction. That's usually a problem. Or I feel like if the culture keeps changing a lot, that's usually not a good indicator, either. When they're when there's a lot of unnecessary. People just yell, that's also just morale, when people are angry, and just, you know, yell at each other. Yeah, I think those are pretty big indicators as well. Or when you have locations or people who are separate from the production show up randomly, and they're not happy. That's usually not a good indicator, either, because that means something wasn't cleared somehow, and things are about to go. Crazy.

Alex Ferrari 42:34
So let me ask you this. So because the director obviously is, should be the leader of the ship, the leader of the captain of the ship, we're moving things forward. Everybody moves around what the director? Is he or she's ideas of what's going going on?

Christine Chen 42:50
Yes. In theory, in theory theory.

Alex Ferrari 42:53
In theory, that's, that's very loose flair, fluid, very fluid, if you will. But generally speaking, and when you're on a Ridley Scott set, yes. Ridley runs the show, let's just throw that out there. Simple as that. Right. So when you have that situation, what are signs that you don't have a good leader on the set? What are things that you've seen, because I'm, I'm assuming you've seen one or two bad directors in your day, you have not only hurt the production, but taken out, you know, just not understand how the system works that they have to make their day. Yeah, we can't spend five hours on the Scorsese shot. Because we're not Scorsese. And we don't have the budget that we have. So we like how all these kinds of things I'm imagining, you know, as an ad, you've seen directors come up with shot lists, which is, by the way, my favorite thing to do with when I work with an ad for the first time, show up there, 150 shots, 150 shots, and I just hand it to them. And they're just like, No, no, no, that you see, just see why. Because it depends on that also tells me what kind of ad it is. If the ad is going to come up to me and go, so we got to talk about this man. There's just no effing way. We're gonna and I'm like, that's good. Or, you know, we're gonna give it a shot. I'm like, Okay, no, which way which kind of a deed and I want the first one. I want the one that says, there's no effing way. We're gonna do this. But let's figure it out. And let's figure out what what, and I go, don't worry. I always do that. Let's see how fast we can move. I know, I'll probably only end up with 15 or 20 of those shots. Yeah. And then once I say that, they're like, Okay, it's not nuts. But but I'm assuming you've had that shot list or that storyboard. So how do you how do you see what are those things about? What are the signs in a director that you can see that they just not? They're in over their head?

Christine Chen 44:46
Ah, I think when the crew starts to lose respect for the director and how I see it is when it goes from, let's see what the director wants to what do you want and I'm Whoa, wait, I'm not the director, I'm the ad, when they start to look at for new leader, that's a problem. So which happens a lot?

Alex Ferrari 45:09
And that could be the first ad or the DP. Yes. Or the generally the two that they go to.

Christine Chen 45:13
Yeah, exactly. And so once i And Mike, why are the numbers of questions directed at me have increased significantly, as they're like, Ah, okay. Or they start questioning? Why a lot. Instead of being like, okay, that's what they want, let's do this, or like, or the IRA, like, oh, they want this, okay, you know, type thing. That's, yeah, sigh conversations, whatever gets talked on on channel two. When you, you can really quickly pick out when people have stopped, it's, or when people are trying to leave as soon as possible after a set has wrapped or hasn't wrapped, or they're planning on which bar to go to afterwards. And that is the only thing keeping them from walking off the set. That's when you realize that the director has lost the crew. But yeah, it's, I think, it's when concerns that are being bypassed, because I'm the director, and not, you, they considered get bypassed a certain number of times, that's when you really lose the crew as well, you know, like, hey, we can't do this, because, and then like, whatever, like I'm the director, make it happen, you know, type thing, that's if you do this so many times, like, you're going to lose the crew, because that is a quick indicator that you have no understanding of why their job is important, or why their job takes a certain amount of time. And why you're glossing over it, you know, I see this happen a lot with specific positions. positions for is that usually are like makeup is a big one. Art, things like that it doesn't happen as much with camera, or even sound because I think it's that it's when people, especially first time directors, when they go on to strike the there's a very easy understanding of like, hey, if we don't have the right camera set up, you're not going to get your shot, right. But the other positions are harder to understand the importance of unless you have done a few films or or, or you've worked on a set enough to understand the importance of, and I think that's the issue is that new directors who haven't come up the ranks or worked in a position, it's perspective, and when you lack perspective, and don't respect all the positions on set, you will lose your crew, and you will lose your crew, and they will start to look for a new leader. And that leader is usually the DP or the ad. So and so when I start to get Hey, what do you think we should do about this? Or actors? Oh, man, if talent is coming to you? That's a bad thing. Yeah. Yeah. That is very bad, like crew. Okay, because usually the he has interface with the crew so that, you know, there's a certain extent that that's understandable. But I think when the talent, no longer goes to the director, and goes to you the ad, that is a big indicator that things are going downhill fast. Yeah, because the tablet should never really need to talk to the ad, the the whole job of a director is to help you talk to the tablet. So at the top, so I revise, put that first when the talent is talking to the end, or the DIA, or the TP talking to any other crew member about their performance or what they're supposed to do that it's not the director, jump ship. Right.

Alex Ferrari 49:14
Another thing is, too, that I think filmmakers listening don't understand is the importance of feeding the crew and feeding them well. And taking care of them. And having surprise, you know, in between meals, like hey, you know, we didn't we didn't we didn't budget for a full dinner, but we're going to do a walking dinner, you know, or something like that, where you know, they go out and get some burritos or something to kind of hold them over until they can get to the bar is something but that's something that it's almost a second thought to young filmmakers. So like oh yeah, just get a bunch of pizzas and like eat that. Pizzas kill production. It slows everything down. Spinning Wheel it slows it down everyone. It's stuffed on cheese and bread and things like With that I remember an old remember dove Simmons. He ran a course called the two day film school. And he was like this. Just grizzled. Roger Corman? UPM. And he Oh my god, the stories he would say. And he's like, I don't have a lot of sugary stuff on my crafty table, because it will cause sugar rushes. And if it causes sugar rushes if there's tension, fights will break out. These are little things that you just like I was my mind got blown. When I heard these things coming up. I was like, wow, I never thought about he goes, and God forbid, if you bring pizza onto a set God, like, like, yeah, am I wrong?

Christine Chen 50:42
No, you're not. And if you're been on set a while, and you're really good at your job, you can start these are the details you notice you plan for, like I, I can tell like from lunch, I'm like, Okay, we had this, therefore, I need to build an extra hour. Before we're gonna start getting hot. We're gonna start moving like I like, these are the little details or you're like, Oh, we ate that. Okay, well, the bathroom situation is going to be a whole thing. Yeah. So this is like redoes. Yeah. Ah, you start noticing all these little details.

Alex Ferrari 51:17
I had a friend of mine on, on a, he was on the set of 24. He was a production designer and 24. And I went on, just to visit him. And we were working on a project together. And I just went on to visit the set. And when you walk on set I just saw crafty was the most insane crafty I've ever seen in my life. And then I stayed for lunch, and there's lobster tail and steak, and I'm like, What is? What is this? Like? I live in the indie world. And, and it was like, because at that level, you've got to that's just that's just the way businesses run.

Christine Chen 51:58
It's nuts Yeah, I remember the first unions that I got on, it was in Texas 2016. And I've only done indies before that. And I Yeah, you look at the craft services table, and you're like, Wow, this is the entire budget of my film. Right here sitting sitting here as Yes, yeah. Yeah.

Alex Ferrari 52:20
Can you imagine a Marvel set? I can only imagine a Marvel set like a quarter million dollar movie. I haven't been on a $200 million movie on either, you know, just you imagine the amount of chest? Ah, you know, it's it's, I can't even I can't even imagine. Now there's one thing that and this is one thing that you can get really in trouble for as a PA and an intern. And it's something that no one talks to you about I line by line if Christian Bale's situation with Shane Holbert taught us anything. And I don't think that conversation was so much about the eyeline, I think it was things going on. And then by the way, if you guys don't know what I'm talking about just Google Christian Bale on set. It's genius. Especially the remixes. But and by the way, Christian Bale had been on set since he was like, seven, five so he'd been it's not like he's new to set. Can you explain to everybody what an eyeline is? And how to avoid getting yelled at by talent, which is the worst thing other than being yelled at by the director or any of the other crew members? Like if you're being yelled at by talent? That's bad. Public, you pretty much you almost gone guarantee. Yeah.

Christine Chen 53:37
So an eyeline is like, whenever an actor is acting, there's a specific area where no matter where you're standing in that spot eyeline it's hard for the actor to not to they will definitely see you. And that's extremely distracting. So we are always trying to crew and are in it. If you don't have enough, you just know to as you know, Stan, and us more than usually where the video villages or something like that are in the shadows. Because if you think about if you're trying to, if you've ever tried to focus on anything, and you're trying to be in a difficult emotional spot, and you can't because a fly is flying around you that's what it feels like when somebody is standing in someone's eyeline. And so it's kind of a it's a frame of vision, where you will see that person if you're in that frame of vision, that's the eyeline and so your mate and you will accidentally sin eyeline and that's when you'll see people look at their look at the ground, be a tree, you know, like, try to not move around so that you're not Being a distraction to the performance and it's very easy to do. And you know, the best way to do it is in general, wherever the camera is, and where the action is being directed if you're kind of in that besides the director and the DP and stuff like that, you try to stay away from that area and and courtesy of asking somebody you know the talent aids or we are this is good spot or whatever. But if you can see the actor and you can make eye contact with that actor, you are in their eyeline move. Yeah, so if there that's the best way if you can watch the scene and you realize, oh, shit, the actor staring directly at me, you are in their eyeline if you can make eye contact with anybody who's acting that is within their eyeline. So

Alex Ferrari 55:59
And then also, the other part kind of tag on to that is being in the shot. Many times, have you seen the first day PA or intern has no clue about anything on a set, and they're just literally sitting in the back in the middle of the shot. When the director yells action, and you could just see them like this, like, I kind of could I kind of could see for this shot. Because you're in it. Like, and you hear the DP or camera or the director or the first ad hoc, get that guy out of the shot like you just like and you just start freaking out. Oh god, I've seen that happen too many times. Even if I see it on my site before we got to just get that guy out of the shop. If I'm in a great mood if I'm not in a bet if I'm if it's a rough day, I'm going to get my shots. Yeah. So please just be aware of your surroundings. Be aware of your surroundings. Yeah. And also, that's a date, that's a safety thing. Because some crazy stuff could be happening, the stunts could be going on, a crane could be coming down, please be aware of your surroundings and what's going on on set. And I know that's the job of a first ad to kind of let everybody in especially if there's a weapon on set, or there's a stunt going on on set. You know, you've got everybody,

Christine Chen 57:20
You bring it up a good point, I think the thing is that a film is a collaborative thing. And it's up to everyone to kind of do their part and be hyper aware. So with like safety, anything with safety, I always tell everyone on set like, Hey, I will be mad at you. If you double check my triple check whatever I'm talking about when it comes to safety, if a crew comes up and is like, hey, could we do the gun safety? Again? Could you shout out again that the street is locked or or that the stream is live or something like that? I'm not going to sure it under stressful situations I've like like a peer stressed about it. But like I would rather somebody triple double check my work when it comes to anything that has to do with safety. And yeah, no, I but I think collectively as a group, that's the only way for everybody to stay safe is if we kind of have like a checks and balance system. You know, there is a hierarchy. But people make mistakes, especially, we throw them under that much stress and limited time and limited resources and stuff like that. I think it's up to the tire team to look out for each other. So so everybody should be as hyper aware as possible. But it is so easy to become myopic, especially with what you're focused on undoing. And so yeah, no, it's I just think any any and this has nothing to do with the hierarchy. I think anybody should be looking out for their fellow man woman. Yes, it, you know,

Alex Ferrari 59:11
No question and has to be brought. Yeah, there's, you know, obviously, there's, you know, some some tragedies have happened in recent years about about onset safety and issues that that are horrible, and it happens, you know, stunts go wrong things happen. I think it's really about safety and trying to, like you say everybody's responsibility to say if see something, say something,

Christine Chen 59:33
Say something. Yeah, say something, say anything. Yeah. It's it can be hard to do in any group setting group think is a thing. So it'd be like, Oh, well, somebody else will bring this up or so you know, but I don't think you should, nobody should ever assume that, you know, type thing. So it's better to like, be annoying and have five people bring it up and like nobody bring up and then something happens. You know, some

Alex Ferrari 1:00:00
Agreed 100% Now I think it's appropriate to start wrapping up our conversation. What is an abbey singer and a martini shots? Oh? Because it's again, Carney language nobody? Anybody any normies out there with like what the abbey singer and Martin. So can we take what an AVI singer is and what a martini shows for everybody.

Christine Chen 1:00:23
So Abby singer is the second to last setup of the day. And people are usually very excited, because it's an indicator that we will almost go home. Sometimes it can be, you know, misnomer because Sure, maybe that second last setup takes forever. And you might do like 10 takes of it. But it is just a nice morale booster knowing that this is the second to last shot. And the reason why it's called Abbey singers, Abbey singer was actually a ad, I believe. And he was famous for saying, all right, that was great. But then you say, but let's do it again, type thing. So and one more, let's do one more. And so they coined the term Abbey singer after him. Because anytime it felt like they're about to finish, another thing was added right before it so it was before B singer and the Martini. Depending on where you are, some people in Texas have tried to make it the margarita or the Texas martini or whatever. But it's the last setup of the day, the martini and it's important in its when you've been on set, you hear it called out. I'm always trying to anticipate the abbey singer and the Martini, because these are indicators of letting departments know they can start to slowly wrap up stuff because, you know, anytime you've been anywhere you kind of like move in and you spread out and you your things get bigger and bigger and bigger spread out in space and, and having some extra time to slowly pack up your stuff and really make the exit of off the set that much faster and more efficient. So I'm always in veteran crew members will get annoyed if you don't call them because call the Abby singer or their Martini because they're like I could have been, you know, wrapping stuff. And now I have to after wrap spent an extra 30 minutes I could have been doing an in between setups, you know,

Alex Ferrari 1:02:35
My team, am I having my teeth, but things that are that other setup breaking? Down? Right? Yeah, I suppose everyone's sitting around waiting for it just in case. Now I'm gonna ask you a few questions as all of my guests, what advice would you give a filmmaker trying to break into the business today?

Christine Chen 1:02:53
And get advice would be to always think about what value you can give somebody before you ask for value from somebody else. So in any space and time, I think if as long as you can be invaluable to somebody and helping them on their set. When you're first starting off, donating your time, that type of thing that pays off, it may not pay off immediately. But you never know, five years from now, that pa that you were nice to that you helped out could be that could be your ticket to another job. And that's not why you do that, you know, so don't mistake and oh, let's be nice to people so that, you know, five years could be off. Yeah, no, I think that's just a principle in life is just like people will always know, after set is done. And it's crazy. And you've all gone through war together. People always remember how you made them feel. And if you can leave a lasting impression of, hey, when I dealt with this one person, they always made my day better, or help was helpful or something you will do. Great going down line. So that's that's if you want to break in. I, as a veteran, I will hire people who make my life easier or just easier doesn't need necessarily mean a skill set user can just be like, Hey, you made sure I had water the whole day and I you know, you made sure that I didn't I knew where my keys were the whole day that you know if I will hire that person over somebody who's had five or 10 years of experience that you know doesn't who gives me an attitude or whatever. And that's the quickest way to get roped in to get to be in with with people is if you if I can feel like I can you have my back. right no matter what. And so Oh, yes, long story is if you can approach everybody as a make your life easier? How can I just brighten up your day a little bit? I think you'll do just fine. So

Alex Ferrari 1:05:18
What is the lesson that took you the longest to learn whether in the film business or in life?

Christine Chen 1:05:23
That it's okay to walk away. I think this is an I still struggle with this, I think you will get to a point where you love your career so much, and you love your job so much, you will want to give everything to it 100 To, to a detriment to yourself. And you have to realize that if you aren't taking care of yourself, you're going to be useless to everybody. So that means burning out, that means giving more time and over committing and stuff like that, or doing projects with people who don't respect you as a person, or as for your time, or your safety or your well being. And it is okay, to set boundaries by walking away. And to know that your career is not going to go down the waist, you know, it's not, it's not going to be over. Just because you wouldn't stand for the way you were being treated a certain way on set, and you decide to leave. And this is very, very, very hard to do. Because when you're on set, especially if you're a position like it being an ad or whatever, you're responsible for many people, it's not just yourself. And so when you leave, it feels like you are letting down, not just yourself, but everybody else that depends on you. But in the end much though, we love our job, and hopefully it is your passion, it is a job. And your safety, livelihood and your peace of mind and mental health is not worth sticking out just a bit more, you know, because that could have long lasting effects, you know, for your ability to work later. So that's, I still I still struggle with this, you know, just walking away and being okay to to walk away. Or, It's hard because you in this industry, it will feel like whatever opportunity that you have is the only opportunity you'll always you'll ever get in career, it will feel that way. Right. And, you know, there will be months where you may not work, you know, and stuff and, and in that moment, maybe turning down $100 per day. 18 hour job seems stupid, because that's $100 but but you're also setting an expectation, right? So the hope is by standing up for not doing that you are enabling other people to also have the power to stand up for that. So that it sets a standard that that is not how the film industry should operate. You know, it's kind of like the whole me to thing too. It's like, that's for me, if anybody is disrespectful, in that way to any of my crew members, I will walk no matter what, because I'm standing up for something and and say, setting the precedent that this is not okay. And are set and I think it gets hard, because you'll be on some incredible opportunities and stuff like that. And you have to make that decision of is it worth this opportunity? Or is this going to actually be damaging, you know, in the future or, or dangerous or whatnot, you know, so right, that's the that's the hardest is is walking away. Nobody wants to walk away,

Alex Ferrari 1:09:08
Especially at the beginning, especially at the beginning, you know, and I had to do it so many times. In with my post I like literally just turned away, you know, one of the biggest music video companies in LA and I just like I can't work with you anymore. You just too abusive. And a certain point, you just have to say, I'm just gonna roll the dice and, and generally works out. Yeah, it's not you will work again. I mean, it's not like you will and and if anyone ever says you'll never work in this town again. That's a guarantee that he will work. There's nobody that means they're so full of themselves. Yeah. If it starts off with Do you know who I am? And then goes into you'll I'm the director. I'm the director and I'll make sure you never work in this town again. Don't be scared. That's bullshit. If that doesn't happen, I've never heard of it happening. Ever anyone getting listed? I'm sure it does happen. I've just never seen it or heard about it. And especially if you haven't done anything wrong, people realize that and no one has that much juice. Not in today's world, maybe in the olden days where there was like, you know, 15 Productions going on in the entire country at one time. Sure, but now there's just too much work and yeah, it's Yeah.

Christine Chen 1:10:27
Yeah, don't compromise your integrity and compromise things like that. I think that's the hardest thing is walking away so hard. It's like a bad relationship. No, it's not working. I don't want to break away I want to break up with you. Because it's comfortable tonight.

Alex Ferrari 1:10:44
Oh, that's a whole other conversation which is a whole other podcast. And last question, three of your favorite films of all time?

Christine Chen 1:10:53
Three of my favorite I mean, it's funny this question always makes me laugh because all my stuff is not very sophisticated. I love Love Actually.

Alex Ferrari 1:11:06
Fantastic film. I love second best Christmas movie of all time behind diehard.

Christine Chen 1:11:14
I don't know I would argue because then the beta whether diehard is a Christmas movie,

Alex Ferrari 1:11:17
We had an episode. Someone I had a researcher Come on. It has been proven by the numbers that Die Hard is a Christmas

Christine Chen 1:11:25
Yeah, it is. I love that movie. I love Forrest Gump. So Epic is epic, epic epic film. And then I can watch Shawshank Redemption at any time any point any where if it pops up I will just find myself fixated on it and just watch

Alex Ferrari 1:11:48
Stop talking dirty to me. That's that's my number one Shawshank everybody everyone I know everybody listening just said Shawshank Yeah, no Shawshank is my number one is, you know, I just absolutely adore that film. And it has so many layers. And it's so deep and it just cuts through so much of the BS and yeah, it just it's so it's almost as perfect of a film in my opinion as it is.

Christine Chen 1:12:12
And I'll keep watching and being like why is it so perfect? And then I'll start watching and get lost in it and then forget that I was watching it to try to learn like something from it. I do that a lot with good movies.

Alex Ferrari 1:12:23
And what and another one that was the one that he did that Frank Darabont did right afterwards which is Green Mile is another one of those that just yeah, it just hits just hits right spot. Now where can people pick up your book get

Christine Chen 1:12:39
Sure right now getreelisms.com is a spot we haven't branched out yet to Amazon. That's a business decision. But yeah, get reelisms.com online. I think we also have an Etsy store. So if you use Google get reelisms and make sure the reel is R E E L. You should you'll be able to find it eventually. Maybe in a year or so we'll we'll be on Amazon stuff. But for now it's a boutique. And it'll be fun if you ever go into a rental house and Austin our I think there's a few now in Los Angeles and stuff like that. You see it take a photo. It's always fun. But yeah, but yeah, get Rosen's dot com is the best way to go about getting it.

Alex Ferrari 1:13:26
Christine, thank you so much for coming on the show and for writing this book. And I wish again, I had this when I was coming up and it is invaluable for anybody being on set it is a it's a survival guide on how to survive on set. Just understanding this is like the it's like the Rosetta Stone. Yes. It's a stone of film talk on set and how to understand it and everything. So I appreciate you my dear. Thank you again for all the hard work.

Christine Chen 1:13:53
Thank you so much for having me!

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BPS 379: The Art of Being a Military Advisor on Set with Jariko Denman

Jariko Denman was born in Washington DC and, as a military brat, grew up all over the world. In 1997 he enlisted in the US Army. After basic training and Airborne School, he completed the assessment and selection process for the 75th Ranger Regiment and was assigned to the 2nd Ranger Battalion at Ft Lewis, Washington. Jariko went on to serve in the Ranger Regiment for 15 and a half years. Jariko deployed to combat 15 times in Iraq and Afghanistan from 2002-2012 as a Weapons Squad Leader, Rifle Platoon Sergeant, and Ranger Company First Sergeant, amounting to 54 months of total combat experience as part of a Joint Special Operations Task Force.

Jariko Retired from active duty in 2017 after four years as the Senior Military Science Instructor at St. John’s University in New York City and now lives in Los Angeles. Since Retiring he has advised on several major motion pictures, national ad campaigns, and television series’ as well as continuing to train and work within government and tactical industries.

Enjoy my conversation with Jariko Denman.

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Alex Ferrari 0:26
I like to welcome to the show Jariko Denman. How you doing Jariko?

Jariko Denman 0:40
I am great. Thanks for having me on.

Alex Ferrari 0:42
Hey, man, thanks for coming on brother you you are a unique guest to the show because I've never had a a filmmakers last soldier slash media slash Ayahuasca taker and so many other things. You know, when the when you're when our mutual friend connected us. I just felt fascinated by your story in general man and I have all sorts of questions for you. So. And by the way, the best quote, I think that pretty much sums you up. If I may be so bold is one of your quotes, sir. I don't want to be rich or famous. I just want to be a fucking storyteller. pretty much sums it all up.

Jariko Denman 1:27
Yeah. Well, I've told some stories. And I'm pretty far from being rich or famous.

Alex Ferrari 1:30
So is it then you're right on tracks? Are you right on your mission? You're on a mission. So So first question, how did you get involved in the military? How did you become an Army Ranger, all that kind of stuff?

Jariko Denman 1:45
Yeah, I got it. All I was I was an Army brat. So I grew up in a military household, my dad served over 20 years, he's a Vietnam vet. Desert Storm grenades and a few wars. So I just, you know, for me, it was kind of normal. He did want me to join the Air Force. So I got treated better than an army guy. But I, I pulled a fast one on when I joined the Army, just like just like he was in. So yeah, you know, growing up in a military family, it was kind of a natural pacing for me. I was you know, as a kid, though, I was pretty artistic, I drew a lot painted and stuff like that my dad really wanted me to go to art school. So I always did, I was always very creative. But I also wanted to go into military, I want to do get some adventure, I wanted to get out of my parents house, I hated school. So it was just a natural progression. It was either, you know, be a be Jeremiah Johnson living in the mountains or join the military. So I chose the military. And then my brother also joined the military, and we both you know, kind of went down the Ranger track, just a I'm not sure how familiar you are, but you know, not the number. The Ranger community, the Ranger Regiment is basically the only special operations unit. At that time, you know, I joined in the late 90s, it was the only special operations unit you could go to work or assess and select for off the street. So back then, at least when I went to the Navy recruiter, you couldn't get a buds or a seal contract, right, you had to join the Navy with some other job that they had assigned you. And then just hope that you were able to get to buds or assess for the SEAL teams. Same with the Air Force. Same with the Marine Corps. All those other branches basically said, Hey, you can come and be a cool guy. But you have to sign up for this and hope that we accept you into the selection process. Whereas to become a ranger, you walk in off the street and say, hey, I want to Ranger contract, which doesn't guarantee you're going to become a ranger. But it does guarantee that you will be given the opportunity to assess and select or assess and be selected. So that was the reason that basically the whole reason I became an Army Ranger is because it was the only one you could sign up to go directly to the selection.

Alex Ferrari 4:04
So what I mean, I've heard I mean, obviously the seals is the legendary selection process. It's been talked about a lot, but I don't know a lot about the Rangers, which I hear. It's no joke.

Jariko Denman 4:16
Yeah, it's, you know, all all those selections are, you know, they're similar. They just, they choose different things by which to torture you with and they, you know, every selection process in the military or in the Special Operations community, it's just a series of gates through which you have to pass before you you know, you can call yourself whatever that may be. And, you know, in in buds, they use a lot of like maritime stuff swimming and, you know, Zodiac rafts and all these all these things, physical things, but most of them having to do with the water. Whereas, you know, the the selection pipeline for the Ranger Regiment is you know, it's very ground based it's it's a, the Ranger Regiment is known as most elite light infantry in the world. So every gate we pass through is an assessment in your skills in that in that environment, right? So you go through so when I went in you, you go to you join the army, you go through basic training as an infantry man. You go to Airborne School jump school where you learn how to jump out of a plane, which is, it's like a little break, honestly. Not not a hard school. And then you go to a thing that is now called rasp, the Ranger assessment selection program. It's an eight week course. And it's just physical and, you know, academic tests that test your mettle in, you know, doing ground combat, right. So, patrolling in the woods, doing raids, recon ambush. And then just like physical things, ruck, marches, runs, you know, PT events. And one of the big differences in being a ranger and being in a couple of these other units is in the regiment we have, I'll refer to it as the regiment because you know, it is, and, but at the end of that process, you basically you're assigned to a Ranger Battalion. But a difference with us is, once you're assigned to the Ranger Battalion, that's when we say, Okay, you're three raste. Now the hard part starts, right. So you get placed in kind of a, an unofficial probationary status. Much like a, you know, a probationary firefighter, their first year on the job, they do anything wrong, they're gone, right? So you have that same kind of environment as a new guy in the Ranger Regiment. And then there's kind of a confusing thing for a lot of people you go to, you then go to Ranger School, right? Which is a school run by the training detachment of the US Army. It's a it's an army school. It isn't necessarily a special operations course. It's it's very old school, but it's another gate, right? And in order to become a leader, or really to survive past a year in the Ranger Regiment, you have to complete Ranger School. So all in you know, your pipeline is around a year and a half. From off the street to then getting there and being like, Okay, I am a an established Ranger. So, you know, Ranger School is it's mainly it's a leadership course. That's what they say. But they basically don't let you sleep and they don't let you eat and they have you patrol for, you know, two and a half months. Constant raid recon ambush patrols throughout carrying about 100 pound rucksack in three different phases, you do your first phase in Fort Benning, Georgia, she's just kind of like, run of the mill woods. And then you go to mountain phase, which is in Salonika, Georgia, North Georgia, which is the base of the Appalachian Trail. So pretty, pretty legit mountains there, you do patrols there, and then you go to Florida, and you do what's called, like, Florida phase or swamp phase, and you're in the swamps for the last last little bit there. And then hopefully, you graduate and you know, you can get recycled, dropped all those things. So it lasts anywhere from about two and a half months to if you're just not a lucky fella, you can be there for you know, a long time.

Alex Ferrari 8:31
So it's it's just like filmmaking, but different. Yeah,

Jariko Denman 8:34
yeah. You know, it's, I found a lot of parallels in the in the film community. I think you're making a joke, but

Alex Ferrari 8:41
I know, I know. I know. There isn't. I mean, I've been a director for almost 30 years. i It's always I always looked at it as very much like a, like a military unit even though I'd never been in the military. But from from watching and understanding and just studying what that's like, you know, seeing just movies, you just go oh, this seems like a group of guys or group of people trying to make something happen. Different departments, central leadership, and and then there's sub leadership's all around and you just got to keep going. And it's and it's, you just move into an area that wasn't there before. Generally speaking, occupied by force. Yeah, yeah, exactly. Yeah. I always say we're carnies. You just put up tents, we should do a show. And then the car he pulled the tents down, and then you're off? Because I don't know about you. If, if you've met any people in the industry that are very corny, like,

Jariko Denman 9:28
yeah, it's I mean, that's one of the things that attracted me to the film history too, is it's a very kind of nomadic lifestyle. Like you're not nomadic in the sense that you don't have a home but like, you get to go all over the place. You get to go see, you know, I don't know a lot of other things being like, Oh, I'm gonna go live in New Orleans for three months. You know, it's great. I think it's

Alex Ferrari 9:46
going to New Zealand for six months or a year so I'm like, they had some things like that is Yeah, it is a very, it's a sexy business. On the outside, and the inside Isn't that so much. So one thing I you know, there's a lot of misconception Since about military and soldiers and you know, especially in the world that we live in today, what's the biggest misconception that you you feel that people have of military of soldiers of, you know, people, you know, going out there and doing their job? Yeah, I think

Jariko Denman 10:20
that's a really good question. The biggest misconceptions, I'd say, is just it's kind of like how society in general is right now. Right? Like, as a veteran, I find myself either completely lionized, like, oh, man, you're you. If you fart, it doesn't stink to two being completely demonized, like, oh, man, that guy's probably got PTSD. He's probably crazy, you know, that type of thing. So it's just that I'd say that the biggest, you know, misconception is like, we're not Jason Bourne, you know, but we're also not Travis Bickle. You know? Like, they. We live in the middle there somewhere. Right.

Alex Ferrari 11:01
Basically, exactly. Because movies have not helped us the stereotype. They used to they go to the extreme, most movies. Exactly. I mean, other than full metal jacket.

Jariko Denman 11:12
Right? Yeah. I think within my community, the thing I often battle with is like I volunteered, I really enjoyed my time in the military. I loved it. I liked deploying, I liked doing missions. I liked I liked it. So was there was there some degree of sacrifice? Absolutely. But they're, they're ones that I chose, you know, like, yeah, I missed a bunch of birthdays. And I didn't do this and that, but I also got to do some really, really, really cool stuff that not a lot of good people get to do.

Alex Ferrari 11:42
And you get to play with some pretty pretty gnarly toys.

Jariko Denman 11:46
Yeah, yeah, that too. Um, I've never really been a gun guy or a gear guy or whatever. I just like kind of like whatever they give me out of the armory, I'll take it and use it and, but there are a lot of there are a lot of people in the military that they're really into that. So like, every day they come to work. They're like, Oh, this is awesome. I get this, you know, widget or this rocket or this, whatever. And I was like, Whatever, man, it's just Wednesday to me, you know?

Alex Ferrari 12:10
Now, you, you said you enjoyed your time in the military? Apparently you did? Because you had is it 54 months? of

Jariko Denman 12:17
combat? Yeah, that's correct. That's it was the

Alex Ferrari 12:21
15. Tours.

Jariko Denman 12:23
Yeah, 15 tours. So in, in in the regiment, you know, we were part of the Special Operations community. So our deployments weren't as long. So a conventional army unit usually deployed 12 to 15 months for deployment. But just because of our op tempo, or operational tempo, we were like, hit it so hard, and did so much. Our deployments were generally shorter. So my, you know, deployments, those of those 15, those were anywhere from like, 60 to 180 days each, they weren't years long. But when you add them all up, it's yeah, they're about four and a half years, or however long that is difficult.

Alex Ferrari 13:02
So, you know, being in the military, as long as you haven't seen as much combat as you have, what do you think, is the mentality that you need to have in order to survive, that kind of, you know, that kind of nut trauma, but just that whole, the whole thing? I mean, there's a special kind of human that goes into that, like, I can't comprehend going into that, even though I'm a filmmaker, I can pretend it. But like, it's, there's a certain mindset, there's a certain mentality that that you need to have, what do you what's your experience? And what do you think it

Jariko Denman 13:32
is? So another good question. So I'm almost like you do this for a living?

Alex Ferrari 13:39
It's not my first rodeo, sir.

Jariko Denman 13:43
No, yeah. I think I think it's finding whatever your motivation is, and it's different for everyone. You know, for me, as corny as it sounds, for me, it was it was service. Not so much a grandiose service to our nation. While that did come in, you know, as a youngster, but for me, it was in and these are all cliches, but cliches come from somewhere. It was service to the people with me, I, I never wanted to, you know, punch out and then, you know, find out on the next appointment, one of my friends got hurt or killed. So it was it was kind of a, you know, almost a selfish act. It's like a FOMO kind of thing. You know, you get on these deployments, you start, you know, stacking up accolades, you start to develop a reputation and you just, you just want to keep, you know, feeding the beast. It can also be a bit of an addiction. Yeah, so, while I was well, I would love to say it was like, oh, man, I really I it was it was 50% motivation to do it again and 50% fear of missing out on the next one.

Alex Ferrari 14:58
That's that's a really interesting because I've heard that from from, you know, other military people, I've seen that it's just kind of like, it's an adrenaline rush, like you're on, on like a high adrenaline high all the time. Like, you can't rest when you're on deployment almost to a certain extent, if I'm not if I'm not mistaken.

Jariko Denman 15:18
Yeah, yeah. And, you know, now we're finding, there's like, a lot of physiological effects of that. We're in, you know, like, just the hyper vigilance and, you know, a lot of hormonal things that have that have happened to guys just because it takes, you know, it takes a long time to unpack that and, like, reverse the effects of that. But absolutely, you're, you're, you're in that environment all the time. And you're just like, you kind of need it. After a while.

Alex Ferrari 15:43
It's yeah, it's almost like yeah, it's it's from what I hear and from what I've heard, that a lot of soldiers have been out into deployment, they say, Look, I'm I'm not fighting for my country. I'm fighting for the my brother next to me. Absolutely. Yeah. That's, that's basically because, you know, there's the macro. And then there's the micro of what you're fighting for. And you're like, right now, I can't think of the macro. I'm thinking about these guys next to me, this this my unit?

Jariko Denman 16:08
Yeah, yeah. And, you know, you, you also really don't have time to think about like, the macro, you know, kind of the tactical level, like, Okay, we're gonna go out and raid this house or raid this place. Like, you're like, oh, actually, should we like are? You don't have time for that. So it does you you really circle the wagons with the group you're with, and do the best job you can and hope that it's all chipping away at the Great, the greater good. But it doesn't So

Alex Ferrari 16:42
fair enough. Now, you know, from from my research on you, I did hear that you, you took Ayahuasca now I, I've been fascinated with that, that stuff. I haven't taken any, nor do I plan on taking it. But I'm always I always love asking people what they saw. Because from what I understand, it is not only trippy, but it's like and I've gotten deep into the psilocybin and all of that stuff that it's kind of in the similar BLT, and all that stuff. It opens up doorways in your mind that you can't even comprehend. I love to hear straight from the horse's mouth, no pun intended, sorry.

Jariko Denman 17:21
Absolutely, yeah, if I were to describe it, say indescribable. But you know, I've had a few years now to sit with it. And I do, I do a lot of work with plant medicine and with with psychedelics, in general, I think they're really, really good. When done intentionally, I think there are a lot of people that are running from their problems with them. But when done with intention, you know, not only the the spiritual changes in myself, but also the physiological changes that can be proven through science. You can't argue with it. But as far as things I saw, like the big takeaway for me, and the thing that I think, I will say openly the like, I think I want to save my life. Not in that I was gonna go kill myself. But I was just miserable. I was just a miserable person. I couldn't experience happiness. I couldn't, I couldn't. I couldn't meaning I couldn't connect with people in a meaningful way. But I can now and I credit Ayahuasca with fat and what it really did for me, the thing that I can like, really take out of it is that it put me into such amazingly dark places like fear and terror and, and just bad stuff. indescribably bad, like, really feeling that, and then being able to pull myself out of it, in my own mind, gave me back the power to feel how I want to feel, if that makes sense. Oh,

Alex Ferrari 18:55
it makes it makes all the sense in the world. It seems like it's from what I've heard it just like it does open up, different consciousness opens up. Like if your consciousness is normally this way, you have a window of opportunity of maybe a few if it's like a few hours, if I'm not mistaken, like this. And that's a lot that comes in and it's all personalized. It's not like everyone, we're all going to McDonald's. Now everyone has their own own experience in that time period.

Jariko Denman 19:22
Yeah. Yeah. And it's, I mean, like, when you when you talk about it being indescribable, it's like, you know, there was no sense of time no sense of space, absolute. Just being in not even being it is it's very hard to explain, but again, once you once you're in there and your mind can kind of like navigate your way out. It gives you this power again to you know, I still I still get in bad moods. I'm still sad. I'm still angry, but now I'm like, Okay, I'm feeling angry. Is this like a? Is this a, a logical response to what's going on right now? Yes, it is. Okay. Okay, good. You know, whereas before, you know, I would put myself in a loop of like anger and depression and anger and depression. And I'm able to kind of pull myself out of that.

Alex Ferrari 20:19
So it's kind of like it almost simulates the darkest parts of your soul in many ways, and allows you to figure your way back out of that. So it's almost a training in, in a virtual environment. It's almost like virtual VR training of the soul. And then you come back out, you're like, is that good? Good? It's

Jariko Denman 20:39
a very good way of putting it. Yeah, yeah. And, you know, one of the kind of physiological ways of how to explain to me because it's a very spiritual experience, but I'm also like, I like to figure things out, you know. So the way it's kind of been explained to me is, you know, when, when our, when our brains experience trauma, when we experience trauma, whether it's childhood, or adult trauma, our brain is a is a living being that figures out, okay, I'm going through this, I'm just going to like, you know, if there's a pathway between here and here, my brain just says, Okay, I don't like it here, I'm gonna go around this spot. Right. So then we will have these coping mechanisms for our traumas, whether it's, you know, not feeling safe as a kid or experiencing, you know, a blunt trauma of seeing something really bad, our brain shuts off certain pathways. Those pathways, however, are very necessary for our brains to work and for us to be at our true top for himself. So what I Alaska does, or a lot of psychedelics do is they go back in, and they turn those pathways back on. But in doing so, we have to re experience whatever level of trauma there was, that made that turn off. Like the brain remembers, and it puts us back through it. But then we come out and they're turned back on and we have a better brain for it.

Alex Ferrari 21:57
Sure, it basically goes in and rewires you, in many ways. It's kind of like the the groove in the in the record, there was a scratch, they went in and made that right out and made that connection again.

Jariko Denman 22:08
Exactly. Yeah. And, you know, I'm not a scientist or anything, but I like that way.

Alex Ferrari 22:13
It's very scientific. That's, that's proven science or the record theory. So you mentioned something a few times in our conversation, the spirituality aspect of it. And I've heard that as well. What did you when you walked in? Were you a very spiritual person? Or when you walked out? Did you become more spiritual? Did you see something in there that just made sense to you? Because I've heard many different scenarios.

Jariko Denman 22:41
I wouldn't call myself spiritual I do. A there's somebody up there pulling the strings on something, right? But I can't put my finger on it. I'm not a religious person never have been I wasn't raised that way. You know, I do feel I do feel a really strong bond to the earth, you know, like with nature, with animals, but as far as I wouldn't describe myself as a spiritual person. And I think if anything coming out of it, I feel a stronger bond at the Mac, like talking macro level, like to the universe, like I, I absolutely think that we are a speck in, in in something. So, you know, I feel like coming out of that I was in some places, whether it was in my mind only or not that or, you know, I recognize that there's a lot bigger of a there's an indescribably big something out there. And I can't ignore that anymore. So it just kind of universal rather than spiritual. Maybe

Alex Ferrari 23:46
you've been either you mean you could say either one really because it means spiritual has a connotation to it. And understanding that there's your greater part of a larger universe is in many ways a spiritual, a spiritual thing. It just all depends on how you look at it. And it sounds to me that it also kind of humbled you and humbled the ego a bit because when you say we are a speck, that is diminishing the ego. Dramatically.

Jariko Denman 24:12
Yeah, absolutely. I mean, there is yeah, no ego left coming out of coming.

Alex Ferrari 24:19
I mean, the hell out of Yeah. Oh,

Jariko Denman 24:21
yeah. The first ceremony you know, you call them ceremonies. I did four

Alex Ferrari 24:25
did four ceremonies.

Yes, you did. Because that's who you are.

Jariko Denman 24:31
I'm telling you that after coming out of that first one, I was like, I mean, just like bug eyes like I don't know how I'm gonna do that again. Like I was

Alex Ferrari 24:40
you how long of time did you have between?

Jariko Denman 24:43
I did. So did four ceremonies. I did one one night one the next night, took a day off and then did two more. Yeah.

Alex Ferrari 24:54
You are a soldier brother. That's me. That's a mental that's that's a military mentality. to this thing, like you're like, I don't care. It's it almost killed me the first time. Screw it.

Jariko Denman 25:04
I'm going back in. Yeah, yeah. And, you know, I've I've talked to you know, I get a lot of questions from people in the in the veteran community about ayahuasca and I kind of tell people, the best time to go into it as if you've got nowhere else to go, it's best to do it when you kind of feel like you are out of options. Because I was able to, you know, with a lot of a lot of turbulence, obviously given to it, and just say, hey, like, Here I am, like, you can kill me if you want to do whatever, but I am at your mercy. Basically,

Alex Ferrari 25:39
you You surrendered, which is not in your nature is a general statement, which is fascinating because you as a soldier, you're not built to surrender. But in that environment in the iOS basket, it pushes you to a place where you like, I'm done. I have and that's basically spirituality. If you give up you'd be like, fine, I just go, take me. And then then you come back from that, and it even changes you forever. And I understand that. So many PTSD and traumas are being saved or being like with one or two doses of psilocybin or peyote or ayahuasca, these kinds of psychedelics are doing some really amazing things politically, like they're doing it clinically, too.

Jariko Denman 26:25
Yeah, there's, there's people out there doing really, really amazing work with it. There's a couple of, you know, veteran, nonprofits out there that are setting veterans up with, with ceremonies, like very responsible ceremonies, you know, there's, there's a lot of there's a lot of weirdos out there. You know, like, Ayahuasca in the basement in West Hollywood. Like, that's not where you want to go. But

Alex Ferrari 26:48
I used to live in elixir. I understand exactly what you're talking about. I've I've heard of these. Hey, man, we're gonna go do Ayahuasca in West Hollywood. I'm like, you let me know how that works out for you. Yes, I don't want to go to Iowa, Tosca and walk out into West Hollywood. Oh, man, that would be that'd be much rather be in the jungle. With a panther someone?

Jariko Denman 27:08
Yeah. Yeah. That's funny.

Alex Ferrari 27:11
So speaking of Hollywood, you go, you've gone you've lived a fairly exciting life. And then Hollywood comes a calling. And you get you get caught up in this insanity. That is Hollywood. As a as a military specialist, right? As a consultant, right? Yeah. At Tech advisor, so tell me why. And how did you get in.

Jariko Denman 27:35
Um, so I think the how became came before the Y, which was I was, you know, I was getting ready to retire. I was working, teaching college ROTC in New York City. And a friend of a friend who was a Navy guy, Seal Team guy, which seals kind of have Hollywood debt market corner right now. Advising thing it's, it's, it's very seal heavy. So friend of a friend got called for a job tech advising on a limited series by NatGeo called The Long Road Home. That series was about army guys in Sadr City Iraq. And just one major battle they had so this Navy guy got the job call for the job. And he's like, I don't know anything about the army and I'm not gonna be a shithead and take a job that I really am not qualified for. So he called another guy was like, hey, you know, he, this other guy had worked in the in the industry a little bit in like stunts and things like that, and helped out on set, you know, being a PA here and there. So he know the business a little bit, but he was also not necessarily a very experienced army guy. So he, he called me and said, hey, they allowed him to have a second guide just for pre Pro, just for you know, the table reads and the getting getting wardrobe and props and all that stuff together. So he called me because he knew I was getting ready tires. Like, Hey, you wanna come check this out? I know, you were in solder city, you really experienced guy you can help out. I'll handle the movie stuff. You just handle the army stuff. I was like, okay, so I went and did it. The pre pro thing and they they liked my work. So they say you can stay on for the run of the show. So I stayed on for the run the show doing tech advisor stuff. And you know, at this point, I was retiring. I knew that I didn't know what I was going to do when I grew up. So I was like, alright, I'll kind of pursue this. So you know that Navy guy, his name is Raymond Doza. He's tech advised and produced on a lot of thing. He just got done doing the run a show for terminal lists. He's got a great, you know, list of credits in that world. So he's like, yeah, man, I'll kind of champion you into the into the industry. Um, anytime I got a job, I'll bring you along, and we'll be a team. So, him and I just, you know, we worked several things kind of we had a deal like he called you eat what you kill. So we all went out and tried to, you know, you know, you know it is trying to get jobs, hustle, you, hustle, you hustle, yeah, you're on that hustle. So getting jobs, and then you'd get a job and be like, initial entry on the job like, Hey, I can't do this alone. And you bring another guy. And if they're, you know, if the penny pincher say, well, we only got room for one or like, all right, and it is what it is. So, you know, I did that for a long time, like, four years with Ray, you know, both of us on a project him doing a project alone, me doing a project alone. And, you know, once I was into it, I guess the Y comes is like, I really enjoyed it. It was like a really, because something I struggled with, in my, you know, transition out of the military in the civilian world is how do I take all this knowledge I have, I'm like, you know, I retired as a master sergeant, I am a master of this craft. How do I take all that knowledge and use it? You know, I don't want that to be a waste. There are there are these intangible things of work ethic and leadership, and you know, these things that I've learned, but the actual skill set the things that I am an absolute master of how do I use those and not carry a gun anymore, right? This was it, it was alright, I can be, I can be creative, I can be engaged. And I can use these skills to like, make art and to help people, you know, bring their visions to life, and I loved it. And I loved how, you know, a set, it works like a military unit, there are people who do XYZ, they do those things they perform, or they don't work, you know, reputation carries you along way in the industry. There were there were a lot of different things that once I did it, I was like, I really liked this. And that that was that was kind of my why it wasn't. I had to get into it to see it. But once I was there, I was like, Oh, this is this is what I want to do with my

Alex Ferrari 32:16
life. That's awesome. And it's, and you've worked on some pretty cool shows along the way. Without question I have to ask, though, because I've been in the business for few years. And you know, Hollywood actors, they tend to be a little flaky, sometimes a little bit soft. But they feel like they they pretend they forget that they're pretending to be a tough guy until they run into a tough guy. So off the record, you don't have to say names. You don't have to say a show. Have you ever had to check somebody? Have you ever had to say, Dude, you're gonna hurt somebody shut the EFF up.

Jariko Denman 32:56
Oh, yeah, I mean. Yeah. And that's a lot. That's one thing that's really good about Ray and I's relationship. I will tell her like, Hey, man, I don't fucking care if I get fired. Like, you're not gonna make me fucking look bad. You know? I don't like it is if you do take ownership of these projects, like, you know, one. One a thing that I'm on comes out. I'm I'm nervous, because my friends are gonna watch it and be like, would you let this do do that? Peer pressure? Yeah, yeah. But I will say and I get I get this question a lot from people from the military. They're like, Oh, man, Mark work with actors, all those primadonnas, like the most. I've had, I would say, 95% positive experiences. Because at the end of the day, they're actors, they want to look good, you know, and if you present yourself as a professional that can make them look good. They'll listen to you. There is one, there's one time when I would say like, I had to check someone and be like, Hey, shut the fuck up. And listen to me. You don't know what the fuck you're talking about? It happened? Yeah, and yeah, I won't name names.

Alex Ferrari 34:08
Off the record will when the camera stops recording will will turn I will say

Jariko Denman 34:11
he took very, like, he took this feedback very gracefully, and was like, You are absolutely right. I'm sorry. But he did have to get checked.

Alex Ferrari 34:22
Yes. Like the stories I hear of stunt coordinators and people who like, you know, play kung fu guys on screen. And they, they try to test the stunt guy who happens to be like a martial arts expert. And

Jariko Denman 34:33
yeah, you know, well, I will say to, you know, in doing what I do in the tech advisor world, some of my biggest issues are usually with stunt guys. Yeah, it's,

Alex Ferrari 34:46
you know what I think because I've had, I've had a lot of big stunt guys on the show, and I've worked with stunt guys. They're all nuts. I'm not sure it's nuts as you guys are, but it's nevertheless and I can imagine those two Hitting on a set must be interesting. Well, it's,

Jariko Denman 35:03
it's, I get it, it's, for me, I don't I don't have ego, I just want the movie to look good. You know, and I think what it is, is a lot of times, you know, when you're a stunt guy, if you're on an action movie, there's not usually a tech advisor on like an action movie, right? And I've done some action stuff that's like, sci fi centric, like, but I still want the people shooting to look right, you know, for their character or whatever. And they'll be like, oh, man, I was in such and such and I was in so and so. And it's like, Alright, great, man. I don't care that look. Yeah, watch that you looked fucking stupid when you're shooting a rifle. So listen to me. But, you know, for for the most part. stunt guys are great. There's and stunt coordinators are always awesome. They all I always have a very good working relationship with the coordinators. It's it's usually like the guys who have been steady for, you know, a year or two. And they're like, oh, man, I know. It's the egos. Yeah, I have a friend who was in Special Forces. I'm like, okay, cool. Like, I don't care.

Alex Ferrari 36:06
He's not here now. And I am.

Jariko Denman 36:09
I am. You're the guy that you're saying. Like I told you something like, I'm the same as them. So like, shut the fuck up and listen to me.

Alex Ferrari 36:17
Yeah, no stunt coordinators always because they have to be there. They're the leaders there. They're the majors. They're the masters of that of that craft. And if they screw up someone could get hurt or, or die. Yeah, so every stunt coordinator I've ever met, they're like, they're right on the money all the time. No messing around. But the stunt guys are the Hey, man, can I jump off that roof? I only need you on the fifth floor. But I want to do it off the 20th floor. I could do it off the 20th floor like the camera it I don't need it. But let me try it for my real. I'm like, No, fifth, fifth floor is fine.

Jariko Denman 36:46
That's definitely a guy. That's definitely a stunt guy that's been in the business for like less than five years. Right, exactly.

Alex Ferrari 36:51
And then there's the old guy who's been around 20 years, he's like, Dude off the third floor, and just move the camera over here like that. Throw the light over there. It's gonna look like it's on the seventh floor. And let's go. Now, during all of your, your tech advising, what was the most difficult day you've ever had to overcome? And how did you overcome it? either mentally or either just the day because you know how it is on a set, things don't go right things go off things, you know, the guns didn't show up that day, because they get stuck in traffic, something like that. What was that thing for you? I know, it's not. It's not like a director who's like the entire world's gonna come crashing down around you. But was there something really difficult that you were able to overcome? And how did you overcome it?

Jariko Denman 37:36
Yeah, I'd say, you know, when I, when I take advice for the outpost, there were just a lot of a lot of challenges in that I wouldn't put it to a day but like the pre production, you know, it was all Bulgarian crew, you know, doing it in Bulgaria a lot, a lot of like, additionally, doing it with a studio that wasn't used to doing kind of semi documentary style, like war movie, they're used to doing action, they're not used to doing war, totally different genre, which was kind of hard to explain to them at times. But, you know, there were there were producers and even, you know, studio guys who really understood that. But sometimes things would happen, you know, you'd get just the wrong guns, you know, or you know, one of the things that happened with that was like, the, it kind of worked differently over there with the crew and the, you know, the, the prop master was kind of handling a lot of stuff that like an armor would handle here. So he was just kind of out of control, like kind of an egomaniac and just didn't order me any ammo for training for the boot camp that the actors had to do. So just getting really creative in in because I had to produce you know, a good in product of these, these cast members being able to portray professional soldiers and you know, every step along the way during that process, I was just thrown you know, thrown resistance because and I'm not done at the end of the day I know that that guy was probably getting told some by some line producer somewhere like you don't need ammo for training let's just save it until the movie it's going to save us you know X number of dollars or whatever so yeah, it was it was getting through the pre production in that in that movie in a way that still accomplish the directors intent for what he wanted these these guys to step on set for day one. Acting and feeling like and it was it was i i had hardly any gray hair before I started that movie.

Alex Ferrari 40:00
In this industry, so this is you'll do that to that movie age. I'm 20 I'm 22 years old, sir, look at me. So I have to ask you though, man, you mean obviously you've seen movies over the years. You know, I see that you have Mr. Criminal is a criminal Hicks, a corporal Hicks, Corporal hex behind you. From aliens. You know, obviously Full Metal Jacket is considered one of the classics. What is the best? One of the best films that you think that really capture? What it's like to be in the military? Even if it's a sci fi movie? They did like they nailed it because I think I've heard aliens is pretty, pretty, like, Rock on.

Jariko Denman 40:40
I love aliens. So my favorite my favorite movie is platoon.

Alex Ferrari 40:47
I had Oliver. Yeah. That's, that's as real as it gets.

Jariko Denman 40:52
Yeah, I mean, there are you know, some technical aspects that are that are weird, but I wasn't in Vietnam also. So yeah, I think just the how it feels, it just feels just, it feels right. In the end, how they they really captured in platoon, they, they showed how you never really, at least in my experience, you'd never really hate your enemy. Like you hate your chain of command. Like you hate your leadership. Right. Right. Right. It showed that in a really thoughtful and beautiful way that like, yeah, these people are trying to kill us but our real enemy is this. And I love that about it. It also you know, it showed how many different walks of life people come from in the military, you know, and those people's strengths and like, you know, you have a you have Chris Taylor, who's a rich college kid and then you have guys you know, who are rednecks or who or whoever and they you see their strengths and their weaknesses and their their their scar tissue from home and their their fears and their hopes all coming together and that and that's what it's like it's it's it's a lot less your experiences they're a lot less focused on the enemy and then the actual fighting as they are in the in the in the mundane in the every day. And that's why I love platoon.

Alex Ferrari 42:32
Yeah, it's had Oliver on the show and we talked about amid the stories he told on Aronoff about how he got that thing made is it's it's insane

Jariko Denman 42:43
it's amazing anything anything that even has a with a patina on it all in jest. I've read all his books, like watched every behind the scenes like I love that. I love that movie. Yeah.

Alex Ferrari 42:53
And there was once I think there's one story that I think it was one of the making of that the that all the all the actors are like coughing up a hill. And they were just dying because he treated them like soldiers. And then he just drove up on a Jeep just like smoking a cigar and just go into set. Yeah. And they're like, this is the frickin general here. This is horrible. And he hated he hated that they hated the command. They hate.

Jariko Denman 43:16
I mean, he nailed it. Yeah.

Alex Ferrari 43:19
Yeah. You got to do it, man. No question. Now. I wanted to ask you about another bout another part of your life where you were on the ground level of Afghanistan when we were when we were leaving Afghanistan over a year ago. But you were like, right there. You were at the gates. You were at the airport. What?

What was that like, man?

Because all I saw, I mean, we all saw the video, we all saw the footage and we saw, you know, people crying and trying to escape, you know, before the Taliban came in? What was that like brother

Jariko Denman 43:50
in it? You know? So it was it was so we just like, I don't know if irony is the right word ironic is the right word, whatever. But I went through, you know, I did all these deployments to Afghanistan, I kind of came back I got the film history. And then, you know, between jobs and stuff, I was just kind of trying to find hustling. So I know schools and stuff. So I got into, you know, doing a little bit of freelance journalism, writing, writing articles, doing a little bit of stuff. And, you know, I was, you know, presented with the opportunity to go to to the gate to the airport during the evacuation, and I thought I was just going to go on a plane, land, watch a bunch of evacuees get on the plane and fly out. Well, then I got there and I realized like no one was going to keep me from getting off the plane. Like I anticipated there being military personnel on the ground. Like I was like, Shit, I'm gonna get off I'm gonna get a better story.

Alex Ferrari 44:49
Once a soldier always a soldier.

Jariko Denman 44:50
Yeah. And because of my background and the you know, the network I have, I was able to kind of get a little bit of a support network there of basically a room to go to and plug my phone into charge it and get a couple hours a rack and, but it was weird because I, you know, I'd spent years kind of deprogramming myself from the things that, like helped me survive there. And then I went back, and it was a lot of the experience was a lot more profound and raw. Right? gunfire and, and things like that were like, Oh, that's a big deal. You know, whereas before it was totally within context, it was never something that like raised my hackles or or got my, my heart rate going. Because it was in context, if that makes sense, like, I'm an award, this is what I'm supposed to doing. But then you go back and you're there with no, no rifle, you're there, you know, as a noncombatant, you don't really affect it, the experience just became a lot more profound. You're a lot more of a human in that not to say that, like, I was a sub human or something like that before, but I was there to do a very specific job and tasks. So I feelings didn't have a big part in my experience, right. But in at those gates, just seeing the, the scale of like human suffering, there was like a really big, profound time. You know, and it took me a little bit of time to unpack that and kind of, like, process it. And, you know, I'm healthy with it now. But, you know, I did have as, as my time there wore on, I was only there about a week. But you know, the first couple days, I was like, Alright, I'm gonna, I'm here to get a story. And then, you know, as you saw, probably in the news, like the evacuation thing started to happen. So people figured out I was there. And I started getting calls and texts and WhatsApp signal messages and, you know, hundreds of messages a day. Hey, my Herbert errors there, my, my so and so is there, whatever. So my, my, my focus shifted from just journalism to helping pull people through those gates. And, yeah, and I did that as long as possible. I had, you know, people on the ground there that were still in the military, I was talking to you, they're like, Hey, you gotta get the fuck out of here. You know, like, we're leaving. So you gotta go. So I left and I left. Kind of right in the nick of time, right before the bomb in that final bombing that happened. I left? About a half hour before that. Really? So you would have been in that area? Oh, yeah. That's where I spent, you know, 80% of my time that whole week was on that abrogate? So, yeah, it's it's crazy. You know, Korea is what movies are made of, you know, and it was everybody, you know, I I had that long Army career, but like, since I've been out I've been like, I'll be, I'll be perspective. Yeah. First, when I have this perspective, I'm like, What the fuck are like, What are you doing, bro? This is weird. This is wild. Like, Choose Your Own Adventure book. And, like, pick the wrong page.

Alex Ferrari 48:14
Exactly. I mean, God, I mean, it's, uh, you're, you're helping as many people as you can. But then, you know, obviously, you can't help everybody because you're getting bombarded with so many messages and things like that. It was heartbreaking to watch from our perspective, I can't even imagine what it was like from you and for others on the ground there.

Jariko Denman 48:34
Yeah, it was, it was it was rough. It was it was it was a it's one of the worst things I've witnessed in my life. Really? Yeah. It's, it's socks. I mean, but, you know, it, it's something like that, being a soldier prepared me for it's like, I don't make policy. You know, I just, I can just do the best I can. So

Alex Ferrari 48:57
and I saw that picture that you took in the in the, in that big giant jumbo carrier with like, you know, 1000 people or whatever behind you. You know, you one of those guys that took me you were one of the people that the news was showing that image around constantly. I mean, you were you were in as they say this shit.

Jariko Denman 49:16
Yeah, yeah. Well, I mean, literally, yeah,

Alex Ferrari 49:19
literally. Well, well, I mean, I appreciate you sharing that with us and and doing what you could when you were there, man. I do appreciate that. Now, switching gears to another insanity. Your new film. You're working on? triple seven. Oh, yeah. Yeah, you forgot all about that.

Jariko Denman 49:40
Oh, yeah. Well, you call it I. It is going to be a documentary film that I'm like, I'm not even there yet. Like, my mind. I didn't that part.

Alex Ferrari 49:49
But yeah, so triple seven. Talk to the audience about what triple seven is and what you guys are trying to accomplish with it.

Jariko Denman 49:55
Yeah, so triple seven is seven skydive into the seven continents in seven days, hopefully, to break a world record for seven skydives into seven continents, the current world record is month long, so we're definitely gonna break the world record for the skydiving into the seven continents. I mean, unless I like burn in on continent three or something like that, but it's, it's basically we are doing this as I don't want to call it a stunt. But we're doing a stunt to raise awareness and funds for a, an organization called Folds of Honor Folds of Honor, raises money to give scholarships to Goldstar kids, so kids whose parent was were killed in either combat or as a first responder. And the reason that we're, we're kind of const, there's, you know, you can't swing a dead cat without hitting a veteran nonprofit these days, everybody knows. But the reason we picked Folds of Honor is because, you know, the the war has been over for a year now and people are already forgetting. And, you know, if there's a there's a kid out there right now, who's five years old, whose parent was killed in Afghanistan, you know, four, four years ago, okay. And in, you know, 12 years, whatever, whenever that kids applying to college, we're definitely going to have forgotten about these wars. So we're trying to one things are fresh in people's minds go out, do things that are crazy, to raise awareness for this nonprofits, so we can put as much money in their bank as possible. So that as all these kids, you know, it's in the it's in the 1000s of kids whose parents were killed in these wars. So having funds ready for when they hit, you know, those years that they're taken care of? So that's the long and short of that's the why. And the how is you know, it's myself about nine other guys are jumping. former Marines former SEAL Team guys, former SF guys. Yeah. And we're starting in Antarctica on one January.

And this year,

Alex Ferrari 52:08
that's coming up January. Yeah. Yeah. So

Jariko Denman 52:10
about what is that about six, seven weeks away?

Alex Ferrari 52:12
So is it just because I'm not familiar with any articles weather patterns? January 1, hotter, colder?

Jariko Denman 52:22
It's summer there. Yeah. Okay, good. So you did choose that at least. So

so when we jump, if we jump in, you know, around 13 grand, it'll be negative 75 at jump altitude,

Alex Ferrari 52:34
at jump altitude, and then on the ground, it'll be like Hawaii.

Jariko Denman 52:37
Negative 40. Ish.

Alex Ferrari 52:40
Yeah. And that's, that's in the summer. Yeah, yeah. So I have to ask, well, you guys all drunk one night and said, You know what, be fun. Because it sounds like a bunch of guys hanging out shooting pool, drinking and going, what we should do, man, we should just do seven continents and seven days and raise some money for some kids, man,

Jariko Denman 52:59
what do you think? Yeah, yeah, I got brought on a little later. But that's probably exactly what happened.

Alex Ferrari 53:04
Because this is not a same idea. It's it's a fairly, I mean, just to travel alone, and the fatigue on the traveling alone. I mean, I know you're being strategic about where you're going in the world, but still, it's

Jariko Denman 53:16
like, yeah, we'll just drink a lot of coffee, you know, and it'd be fun black rifle coffee. Obvious. Yeah. Yeah, for sure. Yeah, but it's, uh, it is going to be very, very difficult. And like, that's, that's kind of the point. I think, for me, and one of the things in doing, you know, all the social media activations, and then the documentary for me, something that's very important to me, and in being a storyteller is inspiring my generation of veteran to realize that, like, our best days are behind us, like, Yeah, those were the glory, I call them the glory days to it was, you know, I did a lot of live in, but like, we've got so much time left, and we've learned so many lessons, and we've done. So we put so much in our like, life experience bank, we can't waste that. We have to continue to find ways to serve, and you know, hear it, black rifle, we're coffee where I work. That's what we do. We try to go out and inspire veterans inspire young people to find a purpose. You know, find something that really makes you passionate makes you want to do things for that thing that suck. You know, I mean, it's like anyone with their art. It's like being a filmmaker, like, you know, getting that first movie across the line as a filmmaker that almost kills people. And people go work their whole life trying to do that. And but that's what's that's what makes people wake up in the morning is like having a struggle having a purpose. And for me, this is just a great example of that, like, Yeah, it's crazy. But I mean, no one's gonna watch something that ain't crazy. So

Alex Ferrari 54:59
well. I mean, in today's world, I mean, that's for sure you gotta get you got to get attention. Well, I mean, I not only do I appreciate your service, and I thank you for the service as well for all the years and time that you put into your to defending our country. But what you're doing now is, is really that this project seems so wonderful. And I'll make sure to promote it as much as I can, through this interview, and through all my platforms as well, because it's a wonderful charity of what you're trying to do. And I love insanity. Obviously, I do have been in the film industry for close to 30 years. So obviously, I'm not wired well, either. But just, it's just a different kind of rewiring that as needed. You know, I'm going to ask you a few questions, I ask all of my guests, and this is going to be interesting, I'm going to be interested to see what you say about this. What advice would you give a filmmaker trying to break into the business today coming from your experience?

Jariko Denman 55:57
Coming from my experience, I would give them the advice of, you know, a, to use a an analogy, don't be scared, don't like start in the mailroom. Right. Like, I, my first job, I went and shared a hotel room with my buddy because they weren't paying me at first, you know, I mean, you can't, you don't get to skip the line. So drop your ego and start in the mailroom. Even if you're not getting paid to be in the mailroom, like you just got to get your foot in the door and show your value.

Alex Ferrari 56:28
With all the training you've had over the course of your career, is there any lesson that you can pull out of that that can help filmmakers deal with the industry? Because the industry is so absolutely brutal?

Jariko Denman 56:40
Yeah, I guess a couple things. One, being absolute master the basics. That's, that's, yeah, it's something I tell people for everything. You know, in the military, in the Special Operations community, we always said like, we don't do anything special. We just absolutely master the basics. That's the first one. And then the second one is like it's not personal. It's not. It's not. It's not show Friends. It's show business. So get over yourself and realize it's not personal for every time you get your feelings hurt. There's 10 people behind you that won't so thick skin and realize it's not about you.

Alex Ferrari 57:19
Yeah, I mean, you're breaking hearts all around the world right now, sir. I mean, what do you mean, it's not about me and my vision? Come on Jericho. I mean, oh, God, I'm sure you've met a few people along the way. Now, what is the lesson that took you the longest to learn whether in the film industry in the military or in life?

Jariko Denman 57:40
I guess it would be listening to my own advice. Like I, I take things too, personally.

Yeah, I think it's, it's just realizing that you're a cog in the wheel, you know, and you're replaceable. But, yeah, I think for me, that's the heart. That's been the hardest thing I have to learn every day and not. Not so much. Like I get offended. I take it personally, but I just really care. You know, and sometimes I care too much.

Alex Ferrari 58:18
It's not about you, is you and you and you can be replaced. That's a really tough lesson. Like, because when you're coming up, you're like, I am replaceable, until you get fired. And you're like, oh, there was three other people that could do my job. Using that that special mommy lied to me. Yeah.

Jariko Denman 58:36
I'm not a special snowflake.

Yeah, there's two kinds of people, people whose mom told them they're special too much. And people whose moms didn't tell them they're special enough. Right?

Alex Ferrari 58:45
Exactly. There. You're absolutely right. There's those are two very specific groups of people. And three of your favorite films of all time.

Jariko Denman 58:56
Ooh, that's a that's a tough one. Because you know how like they

Alex Ferrari 58:59
did they always change right now this moment?

Jariko Denman 59:03
Yeah, platoon. Always gonna be number one. I love the film. Big Wednesday. The Wednesday. I love it. Oh, yeah. That's

Alex Ferrari 59:11
a good one. Julius.

Jariko Denman 59:13
Yeah. I can't get through that movie with with dry eyes. I cried.

Alex Ferrari 59:17
That's it. That's a dude movie, though. That's like a Yeah, that's. Oh, it's such a sentimental do testosterone film. Oh, it's spiritual with the waves and offense. Great.

Jariko Denman 59:29
Yeah. Yeah. It's, it's so good. And I think you know, I've been watching Dunkirk a lot lately. And I love the I've been kind of like SPIVA working on a project in my own creative space that has that, you know, those parallel stories. I just the way they did that. And it's also just gorgeous. Like, you can mute that movie and watch it and it's still great.

Alex Ferrari 59:54
It's what's Christopher Nolan. I mean, I mean, I can't wait for Oppenheimer. I mean, who else gets like two? 100 million dollars to make a movie about Oppenheimer. Like, who else is gonna get that no one is really gonna get a move to earn a million bucks and go make an Oppenheimer and he's he's sure to get a black and white too. I think it's like, it's easy. I've seen black and white. I've only seen black and white images of the movie so

Oh, let Chris do what he does. Come on. I mean, it'll be

Jariko Denman 1:00:23
at number three spot. It's constant rotation. But I've been watching. I've just been like, you know, you have to rewatch troubles that come up. Every now and again. And for me right now that's done Kirk.

Alex Ferrari 1:00:34
Brother Jericho. Man, I appreciate you coming on man. And thank you so much for being so raw and honest about your experiences and your story that you're telling and, and the good work that you continue to do, not only in Hollywood to make make these actors and these things look good. But the work you're doing with your new project and, and charity, so I appreciate you brother, where can people find out more about you? And the end? triple seven and and where they can donate if they want to?

Jariko Denman 1:01:00
Yeah, so the triple seven you can find out all about that on legacy expeditions.net Just as it's spelled. And then Jericho Denman I guess Instagrams where I'm kind of like the most active my handle is kind of funny. I made it years ago. It's laid back Berzerker as

Alex Ferrari 1:01:19
an adult, that's amazing. zerker that's all this

Jariko Denman 1:01:25
Yeah, and then you know, I'm currently you know, working now I'm seeing I don't even know my time I make I make long form content for black rifle coffee. So, you know, go on our YouTube channel, check out our work there. We we've done some pretty awesome lifestyle stuff here recently. And then getting ready to start kind of a bigger, bigger lift on this documentary about the triple seven. So yeah. All things on YouTube black rifle coffee. We have podcasts we do all kinds of stuff and then legacy expeditions on that.

Alex Ferrari 1:02:01
Man, you are a busy busy man, man. Your your your retirement is. It's not very relaxing, sir. Yeah, no. I appreciate you again. Man. Thank you so much again for doing doing everything you've done. Ben, I appreciate you.

Jariko Denman 1:02:14
Thanks a lot for having me.

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