BPS 472: Why Most Indie Films Fail Before Production Even Starts with Jenna Edwards

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Alex Ferrari 0:47
Enjoy today's episode with guest host Dave Bullis.

Dave Bullis 1:54
I have a guest who has been on Malcolm in the Middle. She has been on Buffy. She has actually been done a podcast herself. Now she's doing a lot of really great stuff in the producing space with guest Jenna Edwards. Jenna, how are you?

Jenna Edwards 2:10
I'm great. How are you?

Dave Bullis 2:12
Good! Thank you. You know, I was just reading your bio, and that's actually really cool that you, you know, produced the first feature with Hulu, and I definitely want to get into that, but, but the first question I have for you is, is, you know, it's gonna and I ask everyone this, and that is Jenna, how did you find yourself in the film industry? Meaning, is this something you've always wanted to do, or is this something that you sort of just found yourself in one day?

Jenna Edwards 2:37
It's a great question. I have a two part answer to that. I always knew I wanted to be in the entertainment industry. I, truth be told, came out to LA to be an actor in television and got into film, producing kicking and screaming. So not really by choice, but I love it, and I'm so grateful to my friend who kind of drug me into it, and that's really the answer to that question, kicking and screaming and joyfully. So

Dave Bullis 3:10
Well, usually the kicking and screaming part, I can relate to, but joyfully so not so much. But no, I'm just kidding, but yeah, you know, I did look at your IMDB, and I did see you have some really awesome credits, you know, as an actress. So that's why, when I saw that, I said, Wow. I said, Jenna either has tremendous connections or luck or she, you know, she started off as an actress, and that's exactly what happened. Because, you know, you were on a on an episode of unsolved mysteries.

Jenna Edwards 3:40
Yes,

Dave Bullis 3:41
You were on Buffy the Vampire Slayer.

Jenna Edwards 3:43
Yes,

Dave Bullis 3:44
Malcolm in the Middle. And I mean right there. I mean those two shows, right there, not even counting Unsolved Mysteries, those two shows, right there are cult shows that, especially Buffy,

Jenna Edwards 3:54
I still feel like it wasn't me. I sound like, wow, that was really cool. How lucky am I? Yes.

Dave Bullis 4:03
So, so, you know, how did you know, you know, you get the job on Buffy, did you just go to a casting call? Or did you actually, you know, know somebody who just, you know, said, Hey, you know, Jenna, why you come to this, to this casting call, and you know, we'll see what happens. I mean, so, so, how did you get on the show Buffy?

Jenna Edwards 4:19
Sure! I Well, it's all started with Unsolved Mysteries. Actually, I moved to Los Angeles, and my neighbor was an actor as well, and he was here longer than me, and so he introduced me to his manager, and his manager got me the audition for Unsolved Mysteries. And it was I hate saying this so much, because actors hate me when I do Unsolved Mysteries. Was my first audition in Los Angeles, and I booked it, and I got my sag card, and people were like, really? I'm like, Yes, but I did that show, and then I was able to sign with this really great agent. And because I had my site card, and I did a showcase, not an actor showcase, traditional in the traditional format, but I was in a class that had a showcase at the end. And I met this agent, and we met and we got along really great. And I actually started working for him, which I I strongly suggest every actor get their butts into agencies, management companies and casting and see if they can intern or be an assistant, because you learn so much about the other side of the table that I think makes actors much more hireable. But I digress. So then I had an audition for Buffy the year before it see its last season. And you guys, literally, I was the day before the I got this phone call. I was like, That's it. I'm done acting so hard I'm gonna leave you, though. And it was more like just a release of not caring so much about the outcome of certain things, like when, when we're acting, we get in our heads and we're like, so tied to getting this one role. And I literally, the next day woke up and my agent was like, You booked Buffy? And I was like, I don't understand the words that you're saying, because I haven't auditioned for Buffy in over a year, and so I feel like they've made a mistake. He's like, no, they really liked your audition the year before. And I was like, Whoo Buffy. And then I got the script, and it was just this one little seven second scene. And I say that with all the respect in the world, but at the time, you know, as an actor, you're like, oh, they hired me because I can I'm sturdy and I can block a punch. That's literally why I got cast in that role. But then I've had so many amazing experiences with it, because that role, I don't know if you saw it, Dave, but it was the last episode of Buffy the Vampire Slayer, and she was doing this amazing speech, talking about how, like some guys decided that there would be only one Slayer, and we're deciding to change all of that. And so basically, anyone who would be a Slayer is now going to be a slayer, because we need everyone to be empowered. And during that montage, I blocked a punch and rose into frame and inherited her power. And that seven seconds has literally had a huge impact on so many people that I've met that are fans of the show. I had one woman say that it inspired her or empowered her to leave her abusive boyfriend. And so it was this true testament of, there are no small roles. And, you know, you just have to be grateful for every opportunity that you get. And now I get to say I'm a slayer. It's pretty freaking mad,

Dave Bullis 7:55
You know, I agree with you completely, you know, because I have seen, you know, some actors, they'll get a, you know, a role, some in a part in a movie or TV show, and they sort of don't like the fact that they're not the star, right? And, and I have, you know, I've had friends who are actors come to me and they say, I don't want to be in this, in this film, because about blah, blah, blah. And I said, Are you kidding me? I said, you know, we actors would would kill for this, because they could turn that into something else. Because you know what it means. It means you can, you know, you take this, this part, no matter how big or small it is, and you use that to parlay into something else. And I don't mean that in a bad way, like, you know, but I mean that in a good way, because, you know, you know, like the saying Jenna in Hollywood, you're only as good as your last project,

Jenna Edwards 8:38
Absolutely.

Dave Bullis 8:38
And that way you could say, hey, well, hey, you know, I'm sure when you went auditions, they probably you they probably, you probably said, Hey, I was in Buffy. I, you know, I've done, you know, I've, you know, I was the girl in Buffy, you know. And again, the fans that resonated with them,

Jenna Edwards 8:51
Yeah!

Dave Bullis 8:51
Because, like I said, that's a cult show. And, I mean, you know, that has a pretty rabid fan base,

Jenna Edwards 8:55
Yeah, it does. And they're so amazing. It's, it's fascinating, you know, that was my experience with, there are no small roles. You know that saying there are no small roles, only small actors. And then the Malcolm story. I have stories for everything. It's so funny. The Malcolm story was like my realization of, you're never auditioning for one role. You're auditioning for any role. Because I went in there, the audition was for one line in the show. And Bryan Cranston, who is like one of the coolest people, you guys, he directed the episode that I was in, and it was so fascinating to watch him go from how the goofy dad to director. He's just brilliant. And so anyway, I went into the audition to audition for one line, and I ended up booking a whole week's worth of work. Like they they were like, Oh, you need to read for this other role. And I booked the bigger role because I just wasn't attached, like I said in the beginning, to the outcome of what was going to happen. I was just in there so excited to be auditioning again, because I had, I had taken off quite a bit of time from it. And so it's fascinating. It's fascinating the experiences you get to have when you just open yourself up to all the possibilities.

Dave Bullis 10:28
Yeah, I concur. And I, you know, before I continue on, I wanted to ask you, I just want to take one step back very quickly, tell you a funny story real quick.

Jenna Edwards 10:36
Awesome.

Dave Bullis 10:36
Because this is, you know, because just as we were talking about unsolved mysteries in Buffy, I had, I had a short little story I wanted to tell you, and I think you'll get a kick out of this one time. You know, I really don't act, you know, I'm more of the behind the camera type of guy. And I had a friend of mine who was, he owns his own production company, and he said to me, Hey, why don't you come to this casting call we're doing, we're doing it for this, this barbecue thing. It's gonna be a national wide commercial, you know. He's like, you know, and he's like, I just have a feeling, I just want to see you in this, in try out for this role. And I said to him, okay, sure, you know, I'll come, you know. I said, you know, if you want me to, I'll come out. So I went in and, you know, there's, there's the, you know, there's the, it's not a green room, but it's, you know, it's the room, everyone, you know, all the actors, and everyone you check in, and you sit down, you know, everyone's, you know, reading their lines. And well, as I'm sitting there, somebody comes out, I think it was his assistant, and he recognized me. Well, then everybody comes out, like the casting, like, you know what I mean? Like, they were in there doing the auditions. So he so, you know, three people come out, and they're all shaking my hand, like, oh, good to see here, Dave. And the funny thing is, like, some of the actors were giving me a look, like, Who is this guy? And how the hell is do should we even audition? Does this guy already have the role? I was like, I was trying to explain to everybody, like, Look, I'm not anybody famous. I just know the, know the product guy who runs the production company. And I swear, I was like, there's not a shot in hell. I'm getting this. They ended up not giving it to me anyway, but you know, and it was funny too, because afterwards, they were like, Hey, Dave, after these auditions, why don't we go out and grab some lunch? And I was like, Yeah, sure. Why not? So it just funny, because it's really like, you know who you know, but that just was like overkill, because, you know, it just was a funny, funny little story. But I thought you'd get a kick out of it because, because it just, it seems so redundant, but, but, but, you know, so I didn't, I didn't get the role, though, but, but it just reminded me, you're saying, but, but,

Jenna Edwards 12:45
Yeah!

Dave Bullis 12:45
I'm glad that an, you know, an actor who was probably, you know, trying for years it, you know, at their craft, got the, got the commercial spot, and not me, just because I'm friends with somebody, but, but, you know, so, you know, you were on Buffy, The Vampire Slayer. Now, did Josh Whedon direct that episode

Jenna Edwards 13:02
He did.

Dave Bullis 13:04
So what was it like working

Jenna Edwards 13:05
So trip out about it. He you know, so first of all, because I hadn't auditioned. I mean, I was really young when I booked that and and I hadn't auditioned for that specific role, I literally walked around all day on set, thinking they had the wrong person, and that the minute I meet Joss, he's gonna be like, Who the heck is this chick that I don't know. It didn't happen that way, thank goodness. But, um, you know, like, Buffy was my first experience on a really, like, big production, and it was fascinating to me. First of all, I'm going to tell you two stories about Joss Whedon, because it just to me, tells the the story of who he is as a person. The first is, you know, my my role was seven seconds, but I was being abused. That's the whole point of it. Like I was able to finally stand up for myself, because I inherited buffy's powers and there was no way anyone was going to hit me again. But because I was being abused, I talked to him and I said, you know, should I be crying or not? That was my question. And not only did he so let me back up, most directors would probably say no and then walk away and continue to do their thing. Not only did he stop and look at me and acknowledge that I had a question, he explained to me why I shouldn't be crying, and he was like, no, because it's too much for the audience in that small amount of time. And as an actor, when you can get a why to the answer, it makes it so much easier for you to accept it and internalize it and become the character even more. You know, it's like, it's a different way of asking, what's my quote motivation? But the fact that he was like, so amazing. You know, to. Job and give me that attention that or that time that I needed was just, it was, for me, just incredible. And then so I get done. And little trivia, here I was the last scene ever shot on the show. And so when they called, you know, cut, then they said, that's a wrap. It was literally the last time that that crew was going to hear that in this production. And so when they did it, you know, people started crying and they were hugging, and here I am all awkward, like, I have known you people for a total of maybe two minutes now, and I'm gonna go, like, I like, Okay, I'm gonna let you guys have your moment, and I'm going to leave, and my set was in this giant warehouse, and my my role was actually quote trailer girl, because I was in the trailer that was my set. And so I'm in this, like, big Airstream trailer, and I stepped down, and I go to walk across this giant warehouse to leave, and all of a sudden I hear Jenna Wait, like, really loud, and I'm like, Oh crap, do I have, you know, microphone? But no, I wasn't, you know, there was no sound. And I'm having all these thoughts running through my head, and I turn around, and here's Joss Whedon sprinting across this warehouse. And he's like, I just wanted to say thank you, and that you realize you're Joss Whedon, right? Like you realize that you just let me be in your amazing show, Buffy, and you're now thanking me. I was like, shut up. I can't even handle you. And then we took pictures, and it was just really great. It was such a fun experience. But that's the kind of guy he is, you know? He's just, he's just a good guy, and I was so grateful to have that experience,

Dave Bullis 16:45
You know, and that's amazing to hear, because I've always wanted to meet Josh but, and I've always, I'm always interested, because when people who actually work with him, you know what, he's like, his style, everything, I mean, I've always heard nothing but good things, by the way. So because I've never met anybody who has anything bad to say about Joss.

Jenna Edwards 17:02
I can't even imagine somebody having something bad to say. I just but again, that's my experience. So even if you did have a bad experience, I would ignore it, because I love mine so much.

Dave Bullis 17:17
So hopefully one day I will meet Joss and I won't have a bad experience. Yeah, because, because if I, if I, if I did have a big experience, I'd have to call you back and be like, Jenna, I've had a bad experience with them,

Jenna Edwards 17:25
And then I would have to, like, figure out how to get a hold of him again and be like, You need to apologize, because nobody in the world can think you are not the most wonderful human,

Dave Bullis 17:36
You know. So you know, after, you know, buffing the Vampire Slayer, you did take a break.

Jenna Edwards 17:40
Yes,

Dave Bullis 17:41
Now, now I know the story about what happened. Now, do you want to, you know, sort of fill in what happened between, you know, Buffy and when you went back to work as an actor.

Jenna Edwards 17:50
I'm a total open book, but it opens up a can of worms. Are you ready?

Dave Bullis 17:54
I am I am ready Jenna

Jenna Edwards 17:59
So a Buffy aired, and I thought, as an actor, my whole life was about to change, and it was going to be great, and my career was going to take off, and all of this stuff was going to happen. Mind you, this was before social media. I believe that if, if social media existed, it probably would have taken off, and then things might have been even more complicated than they were. My life did change. It changed dramatically, but it wasn't because of acting. It was because I was on a break at work and a man drove through the farmer's market in Santa Monica and killed 10 people and injured over 60 of us, and he hit me, they say at about 60 miles an hour, and I suffered severe post traumatic stress disorder, and I couldn't read, and I stuttered when I talked, and I forgot basic words, and I didn't sleep for eight months. And I ended up in the psych ward, where I thought my whole life, let alone my career, was completely over, and I just didn't, yeah, it was very devastating, and obviously life altering, and it took me three and a half years before I could work again, and over seven years before I didn't have a panic attack or A flashback.

Dave Bullis 19:21
So how did you, you know, start to, sort of, you know, I guess, you know, overcome all this, you know, were, you know, I'm sure you, you know, there had to be, you know, building blocks. You know what I mean, like step by step. So, so where, how did you start your road to recovery?

Jenna Edwards 19:34
Well, it was, first of all, I, my, my family has a history of addiction, and so I I refused medication because I was so afraid that I would become an addict. It nearly killed me, because the my chemicals were so off that I needed that medication to regulate the chemistry in my body and be able to sleep. Then become we'll be right back after a word from our sponsor, and now back to the show. Like I always say I had a mental injury, not a not a head injury or a brain injury, but a mental one, where, just like, things weren't being processed the same way, and so I had to accept that I would be on medication, but I was very clear with my doctors that I wasn't going to be on this medication for forever. So we needed to have a full plan in place, and I needed to see that plan before it even before I would do anything. And then my road to recovery really started when I accepted that I needed more help than I could get outside of a hospital, because I was trying to get the chemicals regulated at home, and it was a really scary process, because some of them were, were affecting me in ways that they weren't supposed to be. And on top of the like people dying in my head every time I closed my eyes, I was also really scared of what the medication was doing, and so I checked myself into the psych ward after a really horrific episode with the medication. I won't get into that, but while I was in the hospital, my recovery started, I truly believe, because Drew Barrymore was sharing her story at the time, and what I mean by that is Drew had a history with addiction, as we, most of us, know. And at the time, there were all of these articles coming out about her coming back into her career, and what she was having to do and all of that. And even though I couldn't read and process all of them, I was like, this woman's an inspiration. And so in my hospital room, I literally put up all these pictures of Drew Barrymore just remembering her story and remembering how, you know, people have the ability to come back from things that they don't think they can come back from. And not only did that experience kind of propel me towards recovery on my own, it also is a really big catalyst for what I believe part of my purpose on earth is, which is sharing like it's so important to share not just your triumphs, but your struggles, so that people that are struggling can see what it looks like when you're done. You know when you're done struggling with whatever you're struggling with. And I also attribute you probably are thinking of this if you've heard any of my interviews, Dave. But I attribute alias a lot to saving my life. And everybody's like, really, alias, yes, alias, listen to me. Like, alias is the best show. I think it's the best show ever made. And it when I when I got out of the hospital, they said you have to create a routine for yourself in order to kind of pavloney and train your brain to go to sleep. And so at the time, alias was my favorite show. So I literally watched an episode every night before I went to bed, and it, when I would watch it, it would train my brain to start to get sleepy, and I started to regulate my sleep, and I, you know, recovered. And I never thought that would happen. While it was happening, I thought this was going to be my life forever, and so when I say that alias saved my life, I'm not kidding.

Dave Bullis 23:48
So have you ever met anyone from alias to tell them this? You know, tell the story.

Jenna Edwards 23:53
But I kid you not. If I do, I'm gonna look like the biggest nerd. Like, how do you even say that to someone I'm sure. JJ, Abrams wasn't thinking, I'm gonna create this awesome show that's gonna save someone's life. Like, what do you even say? Oh? JJ, thanks. No, but if you know anybody, I'm happy to tell them and thank them profusely for doing the work that they did.

Dave Bullis 24:21
I don't know anybody offhand, but if I ever stumble upon anybody, I promise I'll tell them. Do you have to talk to Jenna.

Jenna Edwards 24:29
Oh, thanks. That would be awesome. I would be so excited. I'd probably be I look at me, I'm even nerding out now, like a grown woman is nerding out so bad right now at the idea of meeting those guys.

Dave Bullis 24:44
Yeah? And, I mean, you never know, too, because there you know, there are cons, you know, the comic cons, and then there you know, so you never know where you could bump into them.

Jenna Edwards 24:52
Yeah, I know I've always wanted to go to the cons and stuff, but because the crash happened right after Buffy. See, I feel like it's been way too long, but who knows? You know what? The thing I've learned in my life is, you just never know.

Dave Bullis 25:10
Yeah, very true, because there was actually monster mania was this past weekend, and had a Buffy, wait, yeah, I think I'm sorry throwing a Buffy reunion coming up. That's what it is, because I actually saw it, yeah, because it's, but it's the Buffy the movie, and so with Christy Swanson. So, so I am, but I know they do Buffy the TV show as well. I know. I mean, I've seen them all, you know, all the time.

Jenna Edwards 25:36
That's awesome,

Dave Bullis 25:37
But, but, I mean, I mean, again, you never know, because, I mean, there's always so many people at these cons now, they just keep getting, you know, the more and more. And, I mean, so, you know, you know, as we continue your story, you know, you were able to get, you got on the road recovery, you're able, you know, to get back to, you know, to doing what you wanted to do, and you got the job, you know, on Malcolm in the Middle. So, you know, do you feel? I know this is, you know, an interesting just a question from an actor's standpoint, do you feel Bryan Cranston understood actors in a different way because he is an actor?

Jenna Edwards 26:09
Oh, I'm sure, I'm sure he, um, I can't imagine him not understanding actors in a different way just because of who he is and how he's trained, because he's a very well trained actor, you know, because I was just really excited to be on the show and watch him that I didn't even think about how he interacted with me or the other actors. It was just more my fascination with his ability to switch so efficiently from his character to who he is as a director that I that's all I remember. I do remember one thing, and I'll tell I'll tell all the actors listening this. So I had an insecure actor moment. We all have them, right? And I went up to Brian, and I said, you know, is that what you wanted? And he was so gracious. And said, Look, I'm giving you a piece of advice. He goes as a director, if I don't like something, I will tell you otherwise, just as an actor, assume you're doing brilliant. And I was like, that's amazing. And now, as a producer, and watching the directors that I work with, direct actors, I can totally see that. So any actor listening, you know, you got to kind of hide that insecure actor moment and really understand that if you're not getting notes, then you're doing it perfectly.

Dave Bullis 27:43
You know, that is a, an excellent piece of advice. Absolutely excellent piece of advice. I think that does that. That does well too. If you're directing a, like a, like a scene where that includes a lot of actors, like you're like, three, four or five actors, because, you know, you know what I mean, it's hard to give adjustments to that. You know what I mean.

Jenna Edwards 28:01
It was a big crowd kind of scene that I was asking, actually, now that you say that, let's

Dave Bullis 28:10
See, I'm reading your mind.

Jenna Edwards 28:11
I know I love it, I love it, but, yeah, I've been so lucky to be able to work with people who are really great at giving advice. And I like, I'm so grateful to that, you know, I think that's why I've been able to kind of move my career forward whenever I choose to, because I get to be surrounded by incredible people. You know, so many, so many people think that they're just all sharks in Hollywood. And I just, it's not my experience. My experience has been just gracious, wonderful, creative, collaborative people, and Brian is absolutely at the top of that list.

Dave Bullis 28:52
Yeah, you know, that's something I found too. I mean, not to deviate too much from this conversation, but you know, I have a friend of mine who just posted online. He's a screenwriter, and he's been trying to be a screen reader for like, 20 years. He can't, he can't get anybody to be his agent or manager. And when you see what he posts on Facebook, it's like, this is probably the reason, very angry, very bitter, very condescending and and I'm sitting there thinking to myself, I wonder how he talks to agents and managers. I wonder if he probably just walks in there and goes, You know what, I'm the biggest deal in this town. You just don't recognize my brilliance, you know. And you should be signing You should be begging to sign me. I kind of have a feeling that's what he does when he either, you know, cult makes an email, you know, sends an email or query letter, or anything like that. And, I mean, you know, I've had,

Jenna Edwards 29:46
Yeah,

Dave Bullis 29:47
I'm sorry.

Jenna Edwards 29:47
No, I, I love talking about this subject because so thank you for bringing it up, and I'll let you continue. And then I have, I have stuff to add.

Dave Bullis 29:58
Oh, I was just gonna say excited, one other person, and they actually their production deal fell apart with a producer, and he actually made a post calling the producer out, saying, I mean, oh, I mean, just, just going on and on, and I'm sitting in my sitting there, thinking to myself, who would want to work with you after making a post like that?

Jenna Edwards 30:24
Oh my gosh, yeah. And that's exactly it, right? So I always this is mostly to actors, but really any crew, my whole thing is, and if you could see me now, I'm raising my hand in one hand, you have to be really good at your job. But guess what, guys, there are a lot of people really good at their jobs. I mean, I hate to say it, especially here, like we're in Los Angeles, where the cream of the crop come, you know, to try and make it so it's like, you've got to be not only really good at your job, but on the other hand, you have to be really easy to work with. And I'm not saying you have to be a doormat. That's not easy to work with, but you have to be like my litmus test is, can you do your job? And can I spend 30 days in the middle of a cornfield in Nebraska without wanting to kill you? That's literally how I choose, or how I go through the actors, because and crew, because that's really what happens, like we shot, you know, I've shot several movies in the middle of a cornfield Nebraska, which is hard work, and you don't have all of the luxuries and and available items that you might need when you're shooting in Los Angeles. So you've got to be able to roll with the punches and still do a great job and be fun, and we have to be able to laugh. And people always talk about how much nepotism there is in Hollywood, but here's the way I look at it. I want to work with my friends, you know. So I want my friends to be really good at their jobs, so that I can justify working with them because I trust them. You know, my reputation is on the line when I hire someone or when I cast someone, and if you're going to make life hard for everybody on my team, then they're going to come to me and they're going to be like, what the f did you do? And I'm going to have to justify it. So, you know, you got to be gracious and understand everybody's position. And that person that posted that thing about the producer and the deal falling through, I mean, I don't know the details, but I've had deals fall through that I've worked tirelessly on and so if somebody was going to call me out on it, it would be just like, first of all, untrue, because there's no way I would go into a project without wanting to actually make it happen. And second of all, like, it just shows to me that that person making that post is amateur and doesn't understand the process. And so you've got to be just careful about, you know, showing your hurt feelings, because the producers probably hurt just as much. You know, they put They work tirelessly to get these, these deals together, and a lot of times, they work tirelessly for free to get the deals together, and then, you know, to have their reputation drug through the mud because something didn't happen. It's just not fair.

Dave Bullis 33:30
Yeah, I and you know, this, this screenwriter, there were two different screenwriters, and both of them, you know, always complain about not being able to find money, and especially the one and the other one usually complains with not being able to find representation. And I always go back to, I don't think anybody wants to work with you, because they can tell that you are going to be a huge pain in the air. Yes,

Jenna Edwards 33:51
No, it's true. Well and desperate. I mean, I hate to say it, but I'm sure everybody's heard like you. You can smell desperation. And this goes to pretty much anybody but writers and actors, especially, which is such a great segue into one of my missions, which is empowering people who feel disempowered in this industry. That writer does not need representation. It is 2016 if he really wanted to be a screenwriter, he would figure out how to get his movie made without an agent. You know what I mean. And so it's almost like this gut check for certain people, where do you want to do you want to write because you love to write, or do you want to have a career in writing? Because they're very different. You know, one leads into the other, but the idea of having a career means that you have to treat it like a business. And if you're going to treat it like a business, then you're going to get off your butt and you're going to figure out how to get your writing seen right. Whether it's by an agent, whether it's by other writers, but more the way that I would suggest is go out and find a producer that you do work well with, and get your project made, even if it's a short film, so that you can show people what you've got, instead of counting on them to discover it's the difference between creating your career and hoping to be discovered. And I feel like it's the same with writers and actors and creative people in general, because nowadays you can't. You know, I always used to say this when we were shooting April showers, which was like 2008 you guys. So it was way before social media was what it is now. But I would always say you can't talk about making a movie anymore, because some kid with their iPhone is recording it, making it into some video and putting it up online and making millions like you have to actually make your content now. And if you got a big, giant script that is going to be, you know, the next transformers, then obviously you need to write something smaller that can be made as a calling card.

Dave Bullis 36:08
Yeah, you know. And I understand completely what you mean, you know, because back when I was crowdfunding, you know, 2000 or nine, 2010 you know, nobody knew what Indiegogo was. I had to explain to so many people what Indio was. And they were like, is this legal? Is this bill? And I said, Yes, yes, it's legal. And I got, I had people send me messages saying that it was, you know, you can't actually ask for donations unless you are a for, you know, a charity, yeah, yeah. And he says, he said, You can't, you can't unless you're that he goes, and you can't ask for, you know, money, unless you know you're actually have either actually a corporation yourself, he goes. So crowdfunding that, you know, I don't know what this is, and blah, blah. And I said, Listen. I said, I was I? So I sent back this email explain what it was. I had a producer on the project. All my projects go. He looked at it. He goes, I think we need to make it clear that they're not buying investment in the movie. I said it's clear on the website. I said it's clear as a bell. I said, I don't know what more I can do. And every, every person that I would get aboard the project was, was like, baffled about crowdfunding. And, you know, I hope to crowdfund another project by the end of the year, you know. But I actually want to, I'm actually gonna go with Indiegogo. I mean, with Kickstarter this time, but, but, you know, I, I think, I mean, this is a problem that I find myself, and I don't know, you know, maybe this is something that you find with a lot of your clients, is that I tend to write things that either are too expensive because there's a location that I can't get, or I require some kind of, you know, explosion or whatever. And on the flip side, you know, when I try to write stuff that's more low key, you know, it's just it doesn't have exactly that's my problem, or maybe it's a little too off beat, is what I'm trying to say. Because, you know what I mean, like, it's almost like an indie film that if somebody read the script without having, like David Lynch, or somebody else, you know, on the on the cover, or, you know what I mean, like somebody who can make a film for, you know, four or 5, $6 million and you know everybody, but you know it's going to be, you know, it's a person who, who's who knows what they're doing. You know what? A person who because, because, you know what I mean, they don't want to spend $5 million on some, on somebody new, and you know they're gonna say, well, what's the biggest budget, you know, you ever work with? Do you have a producing team? And you know what I mean, and they don't want to at that point, I I mean, and I still don't, I still don't have a producing team that comes with me. You know what I mean? It's just usually just me, just little old me, Jenna. And they usually are like, Hey kid, you know you're, you know, you got talent, but call us back when you have, you know, when you have some more stuff on your belt,

Jenna Edwards 38:50
Right! Well, here's the way that, if you want, I would advise you specifically regarding that, is create yourself a business plan like so many times I talk to filmmakers, and they have no idea what their ultimate goals are and how and what the steps are to get there. So if you're if you're wanting to create movies that are David Lynch esque, then you make yourself the new David Lynch. And how do you do that? You say, Okay, my ultimate David Lynch movie. David Lynch esque movie, is this project? What other smaller projects do I have, or can I write that will cost maybe, you know, under half a million? Let's say that I can make in order to show people what I've got, so that they'll give me 5 million for my ultimate project, and so that during the making of let's say there's three, they could even be short films, but there's three films that I'm going to write, or I'm going to direct, or I already have in my arsenal that I can use as building blocks to get to this ultimate $5 million project. And along the way, I'm going to get myself a producer that I really love working with that sees my vision. I'm going to get an actor that I know is going to blow up because he's going to he or she is going to be the perfect lead for my $5 million project. Like you start to gather your your team while you're building up to getting that $5 million movie done, and you're building your team with product, right? Like we have to look at our films as product, in order to make some of like, show that you can distribute so you can make the money back on this, like, under half a million dollar project. So that when you do go to investors for the 5 million, you can say, look, here's my track record, not only in the creative sense, but in the funding sense. I made, you know, 10% profit on this one. We were able to check out just or test out distribution models on this one, and we discovered that this works and this doesn't, and this pays and this doesn't, you know, like it's time for filmmakers to start thinking of their careers as true production companies and businesses.

Dave Bullis 41:21
Yeah, you know, I agree. You know, there it should be more of a business acronym to this, there should be more of a thought about, you know, how the investors are gonna get their money back? You know, Jason Brubaker, who I've had on the show, even said, yeah, Jason's a great guy. He even said, you know, hey, we're gonna get my movie into Sundance. Isn't a business,

Jenna Edwards 41:39
Yeah! No, please, yeah, yeah.

Dave Bullis 41:44
But you see, it's funny

Jenna Edwards 41:45
Business plan,

Dave Bullis 41:47
Yeah,

Jenna Edwards 41:47
Which is the business plan, but it's absolutely not a business plan.

Dave Bullis 41:53
And, you know, I had on an I had on Morgan J. Freeman,

Jenna Edwards 41:58
Okay,

Dave Bullis 41:58
And he was episode 99 and he actually won Sundance, and was the first ever, I think, what Triple Crown Champion. And, I mean, he has an, you know, an amazing story about, you know, why the movie was never released. Basically, it all. I mean, he even admits this. So I'm not, you know, not, not, you know, spreading dirt. But he even went all to his head, and he, he got into trouble when he was blowing off meetings with Steven Spielberg,

Jenna Edwards 42:24
Whoa,

Dave Bullis 42:25
Yeah, and, but, but now he'll, he works for MTV. And, I mean, you know, everything I just said, we went over with the interview, but, but, yeah, but, you know, just, you know, that's why Sundance, you know, maybe winning, it isn't the, you know, the best thing that could happen, because, you know, it doesn't, you know, there is no guarantees in life, right?

Jenna Edwards 42:45
Absolutely. And you know, it's so funny, because my first feature, April showers, like everybody behind the scenes, Sundance was our goal. That was our business plan. And so as somebody who made that their business plan, and then was, sadly, like we, we made this amazing movie, but it was about us, about the Columbine story, so not the feel good movie of the year. And while we were shooting, the market crashed, and Sundance started taking comedies, and they shifted their, their kind of film selection criteria, and they, they started to program differently, and our film didn't get in. And so we had to then figure out how we're going to pay our investors back. And we, we did the second day and date, which was on iTunes and in the theaters at the same time. And at that time, it was like, so unheard of. One other film had done it, and the theaters were freaking out. They called us the Horsemen of the Apocalypse, like, like you said about your Indiegogo campaign, like we had to explain how it wasn't going to affect the theatrical release the way that they were thinking. And I kept saying, I kept using the analogy of Wolfgang Puck. I'm like Wolfgang Puck's restaurants didn't go under when he started to serve frozen or put frozen dinners in the grocery store. His profits went up like it wasn't they fed into each other. And so it was a lot of convincing that, you know, the internet isn't actually going to kill your theatrical release. It's going to be a great way for people to, you know, learn about the film in different avenues. And it's like a rock concert. If you want to go to a concert, you want to go to a concert, but you're not going to not buy the CD from the band. I almost think, and this is my theory. I think that theaters need to start selling digital copies of the movies in the lobby. I think after you see like an X Men, and you're so excited about it, you want that. I bet you people would make, they would make so much more money if they started selling digital copies. But that's just my soapbox.

Dave Bullis 44:59
Well I actually think that, you know, going along with that, it's what's gonna happen is a graphics start selling like packages, like, you buy a ticket, you buy a shirt, you buy a hat, you get a digital download when that's released, and maybe some other like, hard to come by collectible that you know can't be 3d printed as readily and, you know, and you get that together, maybe even get to, you know, it's sort of like what Brad Pitt did with World War Z, because it was getting all those, you know, all those, you know, all that bad publicity. And then, you know, he was going to mystery tours around, you know, people were like, oh my god, what if he comes to ours and that? And I think that helped it out and but, you know, it's funny, they're actually, I'm not a sequel to that with David Fincher directing, which I think is completely odd.

Jenna Edwards 45:39
Love this business.

Dave Bullis 45:41
Yeah. I mean, I mean, where was he? I actually, I actually read the book, yeah, and the movie. I was like, What? What is going on here? There's so many times where I was like, What the hell is, why are they doing this? Like, this is, this is my this is the part that really had me laughing there in Jeff, you seen, what was it? Okay, so they're in Jerusalem, and the Israelis have, like, walled off the city, and they're letting in everybody else one by one. Well, when the, I think it was, the Muslims started to sing, suddenly, that what attracted all the zombies? And they said, but I'm like, what about all the helicopters and people talking and like, so what are like this? Is this singing, driving them nuts. And, I mean, it's just, I was like, What the hell is going on here? Because usually I'm the guy everyone asks after we see a movie, like, you know, they want me to explain stuff. And I go, I have no idea about this one. You guys got me how they the zombies can tell the dudes throw these noises and stuff like that. I just don't know. But I'm sorry to get sidetracked there, but

Jenna Edwards 46:40
It's all good. I just, I like action movies, so I'm very good at not analyzing action movies,

Dave Bullis 46:49
You know. But like, something like Die Hard comes along and it's just like, it flips everything. And, I mean, now, because, because, you know, that's how people pitch stuff, it's, it's die hard in a blank I had a friend. I had a friend of mine, pitch die hard in a haunted house.

Jenna Edwards 47:04
Nice,

Dave Bullis 47:08
Yeah. And I was like, how did this not sell? And he's like, Dave, that's a question I ask myself every day. You know, I and, you know, Jen, I wanted to ask, you know, just to sort of continue with this, you know, part of the conversation, you know, what are? What do you think are some of the main roadblocks to getting your film made?

Jenna Edwards 47:26
I'm not having a plan. Is probably the biggest. So, yeah, go ahead.

Dave Bullis 47:33
I was gonna say, so do you think filmmakers, do you think that this, this script, is just too much money, like we're like, we're just saying with me? Do you think that the script maybe isn't, you know, feasible. Maybe they should, you know, aim, sort of smaller scope, you know, make something for maybe 510, 15,000 you know, and shoot that short film first that you know, cost that raise that, you know, crowdfund, that money go from

Jenna Edwards 47:56
Depends on what the goal is. You know, it's, it's really interesting how many filmmakers and actors and people in this industry will just do anything. And what I've learned is until you're at a certain level, you really have to focus on one thing to start. And what I mean by that is like, if you really want to be doing romantic comedy and that's your ultimate goal, please don't make a horror movie because you think it's easier to sell, because then you're you're dealing with distribution companies that aren't in line with what you want to be doing. Ultimately, you're dealing with financers aren't in line. You're dealing with cast and producers and like every single person that you're putting your time and energy into developing a relationship with, when you're making a horror film, they're not over here. They're they're not going to be the ones that help you make your romantic comedy. So instead, start to focus on networking with people in the romantic comedy space, maybe getting some if you want to be a director, getting on some TV shows in the you know, more comedy space, going to film festivals that focus more on romantic comedies rather than the horror like all of the things that you should be doing should be focused in the genre that you really want to be working in. And I'm not saying that you can't make friends with people that are doing things outside of your genre. I'm just saying Be a little more strategic in the choices. Let me rephrase that being a little more specific with the areas that you spend your focused time on. Does that make sense?

Dave Bullis 50:00
Yeah, it makes perfect sense.

Jenna Edwards 50:02
And I mean, I It's heartbreaking to me, because I've seen so many filmmakers not working in the area that they want to be working in, and they work for 10 years, and then they don't have the contacts they need to make the project they actually want to make. You know, this whole business is all about building. It's like, you have to think of it like a house, your foundation, then you got your walls, and you got your drywall and your paint, and, you know, it's, it takes years to build that type of career, but if you're, you know, working on the foundation on this one house, and then you're going over and you're working on walls in a different house, and then you're going over and you're painting a different house, like, it doesn't make sense. So it's really important to think of it as a business. Like, if you were in banking, you wouldn't be networking with a ton of people who were in film. Like, it just doesn't it doesn't make sense. And that's specific networking. And I do have to say that Los Angeles is built for networking, so the people that are outside of of LA or a really strong film community might not have the opportunities to network the same way, but and they also might think of it as a four letter word. And I really want you to stop that, because I used to think that way, like we think, Oh, you're just you just want to meet me because you want something or you need something. But the reality is, in film, everybody wants something and everybody needs something, so when you're networking, it's not an icky thing. It's not like you're going to come in and take advantage, because you're literally like, I of course want to network with directors because I'm not one, so I need one. And they of course want to network with me because they're not producers, and they need one, you know. So it's this wonderful dance of needs and wants, and how can we all help each other, as opposed to thinking, Oh, how I feel gross because I'm just gonna ask for something. It's a big mental shift that needs to happen for a lot of people when it comes to networking and then being really specific about who you're networking with, and not wasting your time networking with somebody you don't like, you know? Yeah, I've really made a deal on myself. I don't work with people I don't like anymore. It's just not worth it. There's too many awesome people in this industry that, you know, why? Why bother? And then you're wasting this is a really great way to look at it for me anyway, because I did really feel icky when I first came to LA but the reality is, if I'm if I'm spending time with someone I know I'm never going to work with, or I know I don't really like, but they might be able to help me. I'm wasting their time as well, and that's just no good for anybody. So only spend time with the people that you actually really want to work with, and you really like and you really you're aligned creatively, you know, you and and energetically, to not,

Dave Bullis 53:09
Yeah, yeah, no, I know what you mean, because, you know, I've had friends who have had producers, you know, they're directors, and they've had producers come on and they just don't gel. And I've always said this to people too, if you're going to be, if you're the type of guy where everything is by the book, and you have to be professional, you have to work with people like that, you know, if you hire, if you hire a producer who's like, you know, hey, nothing's a big deal. Let's just have throw everything to the wind. You know, it's, it's not going to work well, because you're just gonna be a Mitch miss, a mixed match of styles, and it's just not going to work. And, you know, even you know myself, my own projects, I have worked with producers and DPS and actors who just aren't my style. And that's, you know, and I came to the same conclusion, I don't want to work with these people anymore who are time and energy vampires, who want to call you constantly to complain about something that someone did or might do. For instance, I had a project one time, and this one guy kept calling to complain about my producer. And I said, What is the problem here? Like, why do you guys keep freaking arguing? I was thinking myself, how much overlap do you guys even freaking? Have you think being like, what do you guys like bumping into each other in the supermarkets like, you know, any and he would tell me, Oh, the producer is condescending. And I said, Listen, that might this producer is, like, one of the nicest guys. I think he's too nice. In fact, if you told me that, I would agree with you. But you know, it's just, it's just stuff like that, you know what? I mean, yeah. And I mean, some people's egos get, get the Have you ever seen the movie overnight? By it focuses on Troy. Troy Duffy, who did The Boondock Saints?

Jenna Edwards 54:46
No

Dave Bullis 54:47
It basically follows him at the minute he gets his deal to make The Boondock Saints with Miramax. His ego goes off the freaking rails. And, I mean, he ends up the movie gets in turn around. Um. Then they have to, they had to find funding somewhere else. And, I mean, it's just basically about, you know, a guy getting his dream and just destroying it because he's his own worst enemy. And I think it's happened to a lot of people in this business.

Jenna Edwards 55:10
It does

Dave Bullis 55:11
Is that there is their ego just gets in the way.

Jenna Edwards 55:14
No, I love that you're talking about ego, because it's something I I talk about immediately if I'm about to go into a project, because my whole thing is, we have to know what we want to do with the project. So what's the project's goal? Basically, is it to go theatrical? Is it to go to Hulu? Is it to go, you know, a film festival route? Like, what is it? And make that decision, because that's the thing. Also, back to your question earlier, about, you know, what do you think the the things filmmakers don't have in place? And that's part of the plan. Part of the plan is, what are you going to do with the film once it's done? You know, it like it's great. If your mom thinks it's great and you want to show it in the basement, more power to you. But you can't raise money with a plan like that and so, and you also can't make an effective movie if you don't have a plan. So we sit down, my whole team and I, we sit down, and we decide, this is where the project's going. This is how we're getting there. If some other great opportunity comes up in the meantime, we'll obviously talk about it, but this is the plan, right? And then there's a whole conversation about ego, because ego tends to like negative. Ego tends to come from insecurity. And as a producer, I feel like it's my job to make sure that people feel secure in the process, especially the director and the creative people in the project. Because you have to feel secure in order to create big, is my thought on it. But the thing is that in that creating big, if they feel secure, they can remove their ego from it, understanding that everybody is working towards the same goal. And so I do, I flat out say there will be no ego, because our biggest question whenever we're having a conversation and there's a difference in opinion has to be what's best for the project. And so that phrase comes out of my mouth at least 1000 times on every project I work on, because if you can really go, Okay, this issue that we're having, like you've given an opinion and you've given an opinion, but what's which opinion or which plan of action is best to get us to the goal at hand, what's best for the project, and then that way it doesn't matter whose opinion it is, it's just what's best for the project, and all ego can be removed, and everybody can feel happy about it, and it's all good. I found that that's like, literally the secret to having a harmonious production.

Dave Bullis 57:56
You know, that's a very good tip. And, you know, the next film project I do that's, that'd be something I want to talk about, you know, when doing, you know, getting everyone together, all those producers, especially because a produce, you know, because and the producers, you know, I mean, because I've had some producers before, they've come to me to figure out a problem. And I said, I'm trying to write the project here. Why are you coming to me to talk to me about a problem and

Jenna Edwards 58:22
Not okay,

Dave Bullis 58:23
And me and the producer, in the middle of this set got into a huge screaming match. And I'm a fellow ginger, Jenna and and and my I can out scream a lot of people. I those people who hear me on the podcast are like, Nah, Dave's No, and believe me, when I have like that, that ginger temper, where I just start screaming, and she actually walked off and was like, I don't know why you're so angry. I said, you don't know why I'm so angry. You know, it's like, it's one of those. And then she walks away and leaves me with the problem. And then I'm like, then, then she was later on, her and I are arguing again. She's like, well, you weren't directing the actors, and why isn't the camera? Why isn't the this equipment set up? I said, Why aren't you talking to my first ad? Why are you talking to me about this? And again, now we're going back. It's it. So

Jenna Edwards 59:14
Why?

Dave Bullis 59:16
Why she was telling me the problems.

Jenna Edwards 59:18
Yeah, it's because most people who are producers don't actually understand what producers do. It's such a problem like I have to educate people on what producers do all the time. And so another tip that might help is to if you have multiple producers and there's no clear lead producer first. If you can remedy that, if you can put like a lead producer on the on the books, do it, because then the buck stops there, and they would be more like your producing partner as a director, like they would totally be your eyes and ears in production, so that you understood what's going on. But then also, if you have multiple producers, assign them something to be in charge of, because oftentimes they don't know where the buck stops, because there's four of them, for example, and they, you know, there's so many different duties that are going on, and they're like, well, who's in charge of it? And then the ball drops. So you have a producer in charge of of the cast, like, that's really crucial. You have a producer who's in charge of locations and and shaking hands and kissing babies while we're on set, crucial you have a producer who's in charge of crew, and anything that goes wrong with crew, you know, like just making sure that there's one person who's in charge of of these different areas will help, I think, alleviate you getting bothered on set with things that aren't your responsibility.

Dave Bullis 1:00:59
Yeah, you know, very true. I part of the problem was my, my producer was supposed to be, you know, when I'm not around, he was supposed to be the lead producer. He had a crush on this one producer and and that, you know, that whole thing, you know that. So he never really wanted to admonish her or say anything to her. And was always like, everything she did was, you know, the work of, you know, of a god. And we had a long talk about that as well. He and I, after the production. And,

Jenna Edwards 1:01:32
Unfortunately, after the production, right?

Dave Bullis 1:01:34
Yeah, well, because I, you know, I kept saying, you know, why are you making excuses for this woman? And And finally, you know, because I'm very, I'm very see, I have my background in business, and I'm always higher, slow, fire, fast, and as soon as I start seeing problems, I want to start firing. I'm like, I don't even want to deal with this. Because me, you want to me, it's like, pull it's like, going up a mountain top and, and you're going up this mountain, and people are trying to pull you back because they want to talk to you about, hey, hey, what about this? This base camp we were just at, should we talk about this? I don't like the way we're climbing. Why are we in these work clothes? It's too cold up here, you know? And you're like, No, if we just move forward and keep rolling this police. Problems aren't actually problems. You're a problem inventor. You know, there's a problem inventors and problem spot problem spotters and problem solvers. And I kept telling the producers. I was like, You guys are problem spotters. You don't fix problems. And then, you know, of course, I get the whole I get the Conde saying, apply. Jenna, well, we're not as smart as you.

Jenna Edwards 1:02:33
Oh my gosh, too. I feel like indie filmmakers do not feel empowered to fire their producers. And I've been in that situation myself, you have to work in a clause in your contract that you you can't get stuck with people who aren't helpful.

Dave Bullis 1:02:54
Yes, and that is something too I learned, because when I when I went to my entertainment lawyer, I was saying, you know, we weren't drawn new contracts. I was like, I for next project. I was said, I want to have in English, you know, in written word. What happens if they get fired on day one? What happens if they get fired on the last day? What rights do they still have? You know, you know, all that, all that stuff. So basically, by the time I'm done, Jenna, these contracts are like, you know, you could hold it in front of you and it would be like, it could.it could stop bullets, yeah? What I mean?

Jenna Edwards 1:03:26
Totally, yeah, I do. Well, it's interesting to go back to your $5 million project, and that is that this is you testing out which producers you can bring along on that project, which ones are going to actually help you get that project done so that the investor can see, okay, we've worked together before. Here's the thing. With investment, they're not investing in the project. They're investing in you and your team. So it's crucial to remember that and to and to realize that the that you need to stack the deck in your favor, as far as you, as the filmmaker is concerned, you know, I mean, obviously they're going to care about the project, but they're going to care more about whether or not you can get the project done effectively, without any of the drama. And if you can show that you've done it successfully on a couple of other films, then you're more likely to be able to get some money in hand,

Dave Bullis 1:04:26
Yeah, yeah, you know, as you know, as far as when I go to, you know, actually present some of this stuff, that's right, you know, they are trying, they are investing in, you know, in the you in the production and all that, and your team, yeah. And, you know, you have to have that track record and and you know, they want to make sure that you know you're not, you know, obviously you know what you're doing, and you know it's not going to be wasted. You're not gonna come back. I mean, because I've had people who've crowdfunded money, and they've wasted it all because they didn't understand how to budget that money. I mean, yeah, seriously. I mean, I. Go on and on about that. I know we're starting to run out of time. Jenna, but I actually, I had a question come in over Twitter. Oh, I wanted to ask you. And this is from podcast reviews at the hippo critics. And he, his, his, her question was, as a producer, what is the best way to present yourself on set to the cast and crew without overstepping your role?

Jenna Edwards 1:05:21
Ooh, good question, right. Here's the thing I wanted to actually say this before. A lot of times, producers are creating problems that they can solve so they can be the hero on set. Here's the great thing about good producers. Production happens before set even exists. So a lot of times, what I mean by that is crew will complain like, oh, that producer is not doing anything except sitting behind video village there. If they're able to sit behind video village and everything is running smoothly, it means they did their job, because your job as a producer is mostly in pre production now, to be able to be a confident producer on set, don't create problems that you're going to just fix right away, and if you if there is a problem, just handle it. Not everybody needs to know that you're doing your job. You know, like we had a set, a saying on one of our sets, because we had a producer like that on it, where we were, like, it's kind of your Epping job. Like, just do your job, you know. But the way to that, I've learned, is the most effective way to get the crew to understand kind of where you're at is be completely open to if they need anything, if they have questions, never, ever say no without looking into it, like if somebody says, hey, I need an extra $1,000 to get this piece of equipment that we really need for this shot, your your response is always, let me check on it. If you and then actually check on it, don't just say it and then sit there and then be like, No, I've seen people do that too, like it's just being a genuine human and not having ego and understanding that everybody on the set is there to create the same vision and be supportive and be, you know, fun. And I think the people that overstep when they're producing on set are the ones that are feeling insecure, and so their ego comes into play. Like, do you know who I am? I'm the producer. Like, honestly, if you don't, if all you have to say is, Hey guys, I'm the producer. I'm here for you. If you need something, let me know. Otherwise, I'm going to be sitting behind the video village, you know, or I'm going to be over here, or whatever, just that's how I would suggest not stepping on people's toes, but still being the leader. And if something is going wrong, feel absolutely free to speak up because it is your I mean, the director likes to think it's their set, but, you know, creatively, it's absolutely 100% the director's set. But if you see a safety issue you go to the ad, understand what people's positions are is really important too. You know, like you said about, like you said Dave, about the producer who is coming to you about schedule and ad stuff. It's like, Don't bother the director with stuff that's not his job. Like, I think it's this important thing to understand that once you're on set, there are jobs, and there are our departments, and there are guidelines, and respect them as much as you respect the crew, they'll respect you as a producer.

Dave Bullis 1:08:46
Yeah, that's very good advice. And you know, because respect is a two way street, right? So yeah, and I know people you know Can, can definitely tell when you know a producer has it together, and then they can also tell when a producer just doesn't give a shit. And they just, kind of, you know, and, I mean, I had real quick to, just to, sort of had this. I had a friend of mine. He went on a set one time, and the there was two producers who were on, just sitting on crates, just playing NBA Jam on their iPads. And he was like, What the hell he's like, they should be getting this to go. This is the first day of film, yeah, and they were just playing, and he said they, you could tell from the get go, there was not going to be good, a good production. Jenna, I know, yeah, it's at that. I honestly, I mean, I guess the The director just, basically, just at that point, just gave up,

Jenna Edwards 1:09:39
Yeah,

Dave Bullis 1:09:39
At the beginning, which this network.

Jenna Edwards 1:09:42
I know that we're almost out of time, but Can I comment on that really quick?

Dave Bullis 1:09:46
Sure.

Jenna Edwards 1:09:46
So here's the deal with what I was saying before about educating people on what producers do. Oftentimes, producers that are inexperienced think that making a movie is literally just me. Making the movie, meaning shooting, getting all the things ready for shooting and then post. But the reality is, a true producer, an indie producer, is somebody who can see the entire project from start to finish. And what that means is, you know, working backwards from distribution to marketing to PR to post to production, to pre production, to development, to funding, all of those areas are the producer's job, right? And so those two producers who are playing freaking MBA jam, like I'm all mad right now, like I would have literally went up to them and been like, are you serious? Do you have distribution for your movie yet? Do you have a marketing plan? Do you have the PR in place? What are you doing to make sure that this film doesn't just die once it's finished? That's the producer's job. So if you're ever on set and you've done a great job getting the set together and you think there's nothing left to do. There's so much more to do. So, you know, get out there and do it. Is basically my advice,

Dave Bullis 1:11:11
And that's very good advice. Jenna, Jenna, where people find you out online.

Jenna Edwards 1:11:16
Jennaedwardsmedia.com at Jenna Edwards on Twitter. Jenna Edwards, media on Facebook and Instagram.

Dave Bullis 1:11:26
Jenna Edwards, I want to say, thank you so much for coming on.

Jenna Edwards 1:11:28
Thank you so much for having me. This was really, really fun.

Dave Bullis 1:11:31
Yeah, it was. It was a total blast. And you know what? I'll have to have you back on some time. We can continue to talk about because, like, there's a lot of stuff we didn't, we didn't get we were, we went on these you know that. And that's, you know that. That's the sign of great conversation. So Jenna, I want to say thank you, and I wish you the best of luck.

Jenna Edwards 1:11:46
Ah, you too. We'll talk soon.

Dave Bullis 1:11:48
Talk to you soon Jenna.

Jenna Edwards 1:11:49
Okay, bye,

Dave Bullis 1:11:49
Bye, bye.

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BPS 471: Why Most Creators Never Finish Their Film (Hard Truth) with James Altucher

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Alex Ferrari 0:48
Enjoy today's episode with guest host Dave Bullis.

Dave Bullis 1:54
My next guest is a multi number one Amazon bestseller and hosts one of the top podcasts in the world with guest James Altucher, Hey, James, thanks a lot for coming on the show.

James Altucher 2:07
Dave, thank you so much for asking me to come on the show. I'm really grateful.

Dave Bullis 2:12
You know, James, you've been a mentor of mine for years now, ever since I've heard of you, like around 2010 I think I heard of you around then for your article about how much of a scam college is. And by the way, when I read it, I was like, This guy's 100% right. And you know, from there, everything that you published, everything that you know, I have, all of your books, everything so and also, basically, you've been an indirect mentor for me this whole time.

James Altucher 2:38
Well, thanks very much, Dave. Yeah, that college article, I got a lot of backlash on and even lost friends over it, but, but I still believe it like you know, and now we're seeing the outcomes, which is that, you know, most people are graduating and taking jobs that don't even require a college degree, and you have people even like Google saying they're no longer looking at whether or Not someone has a college degree. So I think gradually, what used to be controversial is not being a legitimate discussion. So so I'm glad that's happening,

Dave Bullis 3:09
Yeah, because I actually knew a guy who was a head hunter for Google, and he said what they were doing now was they were looking at kids in high school, because with the you know, we're in the information age, so we said by the time they're in high school, they're most likely nine times out of 10, or maybe even 10 times out of 10. They're already online learning this stuff, and they already know what they're going to do. And some of these kids are geniuses at artificial intelligence. The other these other kids are geniuses at coding. And they don't need College because they already know at that age, they already know more than the most teachers do.

James Altucher 3:39
Well, the thing is, to college is teach, and this is not always the case. So I'm not I'm not throwing like 1000 colleges into one basket, but college is teaching kind of slightly older knowledge, like something that's already been put into a textbook. Now, normally that might be a good thing, because it's knowledge that's been studied and curated and thought about and experimented on and so on. But technology is changing so fast right now, and opportunities and innovations happening so fast, like I just saw a help wanted ad the other day for a self driving car engineer. In other words, an engineer who specializes in self driving cars. Well, there's no degree in college that teaches that, because self driving cars on the road didn't even exist a year ago. So things are just happening too fast, and what you need now is to develop skills, and not necessarily a paper certificate. And there are many, many ways to develop skills. College being one, maybe not even the best of them.

Dave Bullis 4:38
Yeah, which is another reason why I started this podcast was one I was inspired by, by you, and two, because this is basically like a film school, you know, each week. You know, the way I always tell people to think of this podcast is each week, it's like having a different instructor come in and, you know, I'm always the same, but you know, I'm always talking to a new person who's actually out there doing stuff. Off, who's, you know, like yourself, who's worked at HBO, like other people, who's closed come in and they've done their own indie films, or other people who've caused come in and like they, I had Alex daniellaris on here, who wrote Birdman. He won an Academy Award. So it's like, yeah, so that's a great get. I actually reached out to him through Facebook, and I we had a couple mutual friends. And I said, Trust me, I'm not, I'm not crazy or anything. And he got to talking, and he said, Yeah, and I've had, you know, I've had the writer of John Wick on here. I've had, I've had so many great guests on here, James, I've been so very fortunate, but that that I want this to be like a offshoot free Film School for people

James Altucher 5:41
That is so great. Are you, I don't even know. Are you heavily involved in in film, like, is that a passion of yours?

Dave Bullis 5:48
Oh yes, I am. I love writing, and so I'm real big into screenwriting. And then I also like doing filmmaking as well.

James Altucher 5:54
Have you worked in any screenplays?

Dave Bullis 5:58
Oh yes, I have actually.

James Altucher 6:00
Like screenplays that, like that, were produced, or are you working on one and trying to get it bought? Or what's your what's your goal?

Dave Bullis 6:08
Well, I've actually done both. So, so as far as screenplay is getting produced, I've produced everything that, anything that I wanted to do. I sort of produced, for instance, in 2010 actually, I actually wrote and directed and produced my own TV pilot I got to. I was the first person to shoot at this brand new sound stage here in Philly, right after me, the production that came in was After Earth with Will Smith and M Night Shyamalan. So I took this TV pilot we got to, I pitched it to NBC, and then I pitched it to G for right before they closed, and the guys at chief for were like, This is amazing. This is exactly what we would have bought and had on this had on this network, but we're where we're going out of business, so unfortunately, we can't buy anything.

James Altucher 6:49
But still, you know, that's great, because you keep doing stuff like that, and persistence wins. Persistence plus love equals accomplishment. Is what I always feel,

Dave Bullis 7:00
Yeah, and again. So I always read your blogs, and you know, especially about writing and creativity. But you know, actually, James, I wanted to ask a lot about your background. And you know, again, I touched on it briefly about HBO. But you know, how did you find, you know, as you were sort of, you got out of college, I think you went to Yale, I think, and

James Altucher 7:17
I went to Cornell.

Dave Bullis 7:19
Oh, Cornell, I'm sorry. And so after you got out of college, you landed a job at HBO in their IT department. So how did you land a job there?

James Altucher 7:27
Well, I was thrown out of school. Actually, I was studying artificial intelligence. And even back then, in the early 90s, I was studying virtual reality, and I pitched HBO on this idea that I wanted them to fund about about kind of virtual reality and storytelling and virtual reality. And they said, No, it's a little not advanced enough for us, because back then, you know, VR was, was not like it is today. And but they said, anytime you want come to come work for us, you know, leave, leave the academic world, and come work for us. And so I didn't think I was qualified enough. I felt like, oh, I need to, like, write a novel or something before I'm cool enough to work at HBO. Like, I loved HBO. I loved all the shows on HBO, everything. And it took two years before I, so to speak, chose myself and said, You know what, I don't need to write a novel. I'm good enough to work at HBO. They already asked me two years ago, and so I started working there about two years later.

Dave Bullis 8:38
And you so where did you actually pitch them the idea for your TV show, which I think is brilliant, by the way, 3am the TV show is called 3am for those of you who don't know. And James, basically would go around outside and talk to people at 3am in the morning. So James, how did you actually end up pitching that show to them?

James Altucher 8:55
Well, what happened was, I, I started first off, they didn't realize they needed a website. Like this was back in 1994 1995 nobody knew. No corporations realized at that time that they actually needed a website because the web was relatively young and not that many people were on it. And I convinced them they needed a website, and that's a whole story, because at first they really resisted, and then I was in charge of creating their website. So I went up to the CEO, who's now the CEO of time, Warner, and I said, Look, HBO is really great at original TV programming. This is how HBO was making their their brand. And you know, HBO was the first to do this. Now, everybody's doing this now, even, you know, Amazon, Apple, Netflix, you know, Hulu, they're all doing original TV programming, but at the time, HBO was the only company in the world doing original programming other than the kind of the broadcast stations like ABC, NBC and CBS. So, so I said, You're so good at original TV programming, why don't we do original web programming? Because the web might end up being a bigger medium than television, which is, of course, is what ended up happening. And so they said, Sure, just do whatever you want. We don't even care. And so I started doing this original web series called 3am which was, I was always curious, what are people up to at three in the morning in New York City? What? What are, you know? And of course, they're up to nothing good, particularly on like, not like on a Saturday night, where everybody's sort of out going to a party or whatever, but like on a Wednesday night, if you're out at three in the morning, you're you're up to something, and it's probably not good. So I would go out this like this for three years. I would go out and just interview, essentially, prostitutes, drug dealers, homeless people, criminals, anybody I could find at three in the morning on a Wednesday night. And then I would transcribe the interviews, design around them, and put up four interviews a week that I did from like 1996 through 1998 and then eventually, during this I pitched Sheila Nevins, who was the head of documentaries and family programming for uh HBO. I pitched her on the idea of doing it as a TV show. She said, Sure, let's do it. She gave me money to shoot a pilot. I shot a pilot. It was about 45 minutes, and then ultimately, she didn't, she didn't air it, even though I was still doing the the web series for HBO and I continued doing it, she didn't air the pilot because, she said, and you know, mind you, this is the head of HBO family programming department. She said, You know, for a show like this, we either need to see you catching footage of someone fucking their mother, or we need to see your neighbors fucking and so, so it didn't air, but, but it was fun doing it. And, you know, I pitched other shows to HBO as well. And as you know, you have to pitch like lots of shows to get one going, and everyone is all happy and loves you for a long time, and then you realize they're just saying that, and you have to keep going, and it's persistence. But ultimately, rather than continuing pitching TV shows, I ended up starting a business creating websites for entertainment companies, which was kind of more my skill set.

Dave Bullis 12:28
So, you know, James, it's funny, because, you know, with TV the way it is right now, I think a show like 3am would be a hit. I really do. Because, you know, everybody, every network now, every time I talk to an agent, a manager, etc, they're all looking for TV pilots over everything else.

James Altucher 12:46
Yeah, I think there's so much opportunity out there in TV right now that it's almost like it's crazy, like there's so much original programming, and then there's so many reality shows, and there's so many channels for reality shows. It's, I think we're in a whole new world now for for quality TV.

Dave Bullis 13:06
Oh, absolutely, you know. I mean, Game of Thrones is amazing. Again, another HBO show. Everyone tells me to watch Westworld. I haven't watched that yet.

James Altucher 13:14
West world is a great example. A, it's an HBO show, and not to go on about HBO, but B, I just noticed that, you know, Charles Yu who's a great science fiction author, is a story editor on West world. And Ed Brubaker, who has been one of my favorite comic book writers for 20 years, he actually wrote an episode of Westworld. So it kind of shows you that all the talent, all the best talent in the world from other media are moving towards TV. It's why you see like, you know, Kevin Spacey, stars in Westworld. Or Woody Allen does an Amazon sorry, stars in House of Cards. Or Woody Allen does an Amazon show. Or Brian Koppelman, who wrote Rounders in oceans 13, he's doing the TV show billions. So all the all this great TV talent is also moving into the movie space, like Stranger Things has Winona Ryder and Matthew Modine, two movie stars being a star on a, you know, 10 episode TV show on Netflix, yeah.

Dave Bullis 14:17
And Netflix also, I mean, that's another opportunity, you know, as we talk about opportunities, you know, you know, anytime I talk about my TV pilot, people always say, Well, have you tried Netflix? Have you tried Hulu? Have you tried Amazon? And I always say, I haven't tried those, those avenues, yet, because I want to have even more stuff to pitch. Because, like you, like you just said, James, you have to have a ton of ideas to pitch, and they'll probably take one at you know, at most,

James Altucher 14:43
Yeah, and you know, Netflix is a company that's committed six and a half billion dollars to buy original programming that dwarfs every other company like including HBO. One thing I want to add but one more last thing about. HBO. That's very interesting is that, if you look at all these companies that are doing original programming, starting from the very first one after HBO Showtime, but then moving to, you know, Bravo, and now Netflix, Amazon and so on, there's always someone from HBO who who who originally worked at HBO, who is involved in the original program, and all these other networks and websites and channels and everything, I think, you know, you have these, like, hotbeds of people. Say you're the average of the people you spend your most time with. And you have these hotbeds of talent, and they, they create, you know, essentially the people and the talent that gets spread out to create entire industries. That's why you see things like the Homebrew club of the 1970s who came out of that, Bill Gates, Steve Wozniak, Steve Jobs, the founder of, you know, Osborne computer compact, like all these, like founders of the original computer companies came out of this one little, kind of nerdy club in San Francisco that spawned all this talent. So whatever it is that you're interested in and passionate about, you kind of have to find, you know where that that homebrew club is, and basically spend time with those people and you'll rise up with them. I was talking to a guy yesterday who is an astronaut. He flew in the space shuttle twice. And he was talking about how, 20 years earlier, you know, there were 10 people in his lab at MIT. He was a he was a student. There. Three of them became astronauts. And so again, if he was just hanging out of some random bar. You could never say three of these people at this bar became, you know, flew in outer space, but he found the place where he wanted to be an astronaut, and he found the place where these were the where all the future astronauts were,

Dave Bullis 16:53
Yeah, you know, we talked about spending, you know, you're the average of all the people you spend time with. You know, that's why, also about podcasting. You know, you get to spend time with all these, you know, different. You know, different people. Because, you know, again, you spend a lot of time with Brian Kopelman, and every time, you know, I was actually just listening to the interview you did with him. And you know, you two together are amazing, because it's always about creativity and writing, and it's always, you know, about, you know, discovering new things, always pushing boundaries with yourself, you know. And again, I think that's just amazing. That's another sort of avenue that podcast actually helps people with, is this sort of discovering those new ideas and finding out, you know, maybe I should, you know, spend time with people who like this instead of the one I am right now.

James Altucher 17:36
Yeah, you know, it's, it's so important, like, all you know, this is where, like, it's so important to say no to all the things that aren't good for you. Like to really, you know, each person has to blaze their own path, and that path is kind of carved out with your yeses. But if you say too many yeses, if you don't say the right yes, then you won't find the people you need. You won't find the places you need. You don't you won't find the knowledge you need. And it's very unique to you to choose to, I hate to say the phrase choose yourself over and over here. It's very unique to you to basically choose the right things that are good for you when so many other people need other things from you, like, Dave, do this. Dave, do that. Dave, why are you wasting your time doing this? Everyone's got their opinion on what Dave should do, but you've got to carve out what Dave should do.

Dave Bullis 18:28
Yeah, yeah, absolutely right. And you know, I want to talk about, choose yourself too. I again, that is a phenomenal name for a book. And on episode 99 of this podcast, I had on Morgan. J Freeman, Morgan has an amazing story, absolutely amazing. And basically, to give you a concise, sort of a version of it, James, he basically, he won Sundance. He was, he was an award winning Sundance director, and he partied it all away. And he ends up now, now he's working for MTV. He's been very, very, you know, open about it, but he had a phrase called green light yourself. And he said, if you have a film project that you want to do, and he said, You, no matter what it is, he goes, Don't ask anybody for permission. Green light yourself and just go do the thing. And it reminds me a lot of of, choose yourself, you know, give yourself permission to succeed. Give yourself permission to do these things.

James Altucher 19:19
Well, I'll get I'll give you two examples. One time, a friend of mine who was very familiar with YouTube. He worked for a YouTube advertising network, so he literally was behind the making of millions for many YouTubers. He was telling me he wants to create his own YouTube channel. And I said, well, and he had all these great ideas. And he said, Well, what's stopping you? And he said, Well, I don't have the camera equipment yet. And he said, I'm saving up for it. And and I picked up his iPhone, and I said, What are you talking about? This? The video camera in his iPhone is is much better than cameras from 1520, years ago. The entire movies were shot on so, you know, that's just an excuse. Like, just use this camera like you take Michelle Phan, who now has a $30 million you know, cosmetics company. She started making YouTube videos. Her first 64 videos were horrible, and then she did one video that went viral, and using the ads off that she she's finally bought some decent camera equipment, is and has now built an empire. You kind of just have to go out and do like our comfort zone is papered by completely papered layer six layers deep by our excuses. And you kind of have to just punch through that and just punch through that and just start doing, you know, the the, the other example I have is a well known one, Robert Rodriguez, with L mariachi. I'm sure you know the movie. He shot it with just eight, an $8,000 budget. And what he did was he made a list of and it's like famously called now the Robert Rodriguez list. He made a list of just all the things he had access to, like his brother, his cousin's brother's trailer, his fire hose is whatever. And, you know, just with all he said, I'm gonna make a movie using all these things. And he made a movie on a tiny budget, and then it became, it made him millions of dollars, and it became this huge hit, and won prizes at Sundance and everything. And now he's, like, a well known director and writer.

Dave Bullis 21:31
Yeah, when I was making my own student film, I didn't go to college for film, I went for business. And so, you know, while I was making going to college for business, I was, you know, making movies and stuff. And I made a movie. And the one thing that I made, I made it with one, a $99 digital camcorder that, at the time, was, like, amazing. And this was back in around 2008 I believe, or two, yeah, 2008 and I had the book, Rebel Without a crew, by Robert Rodriguez, because he talks about making El Mariachi and yo, yeah, it's absolutely phenomenal book. Absolutely phenomenal because you can't beat that empirical, you know, discussion, because, you know, it's all nothing, no theory whatsoever. There's no theory. It's all about. This is exactly what I did. This is the nuts and bolts. And the other book was make your own damn movie by Lloyd Kaufman. And it was just those two books together taught me more than I I mean, I couldn't imagine a better film school than those two books. But hopefully this podcast is a good film school as well. But, but, you know, but, yeah, I agree. Man, Agree. Agree. James, it's just going out there and making something for even, like, like the duplex brothers even say, you know, make a movie for 100 bucks this weekend, a short film for 100 bucks, you're not wasting a ton of money, and it teaches you how to actually make a film before you start getting those bigger budgets and you so we don't make all these expensive mistakes.

James Altucher 22:54
That's amazing. I didn't know that about the Duplass brothers. They're kind of intriguing me more and more because, I mean, I forget the name of which brother, but I see him in TV shows all the time, and he's just, he's just really funny and brilliant, but, but then I realized they were, they were actually making shows and movies. What were some, what's some stuff that they've made recently that I've liked, I forget.

Dave Bullis 23:17
Well, the one I think you're referring to, I think, was Jay. He's been on the league, you know.

James Altucher 23:23
The league and Mindy,

Dave Bullis 23:24
Yes. And they actually have, I think they have a deal with Netflix. I might be mistaken, but there's actually two movies that they've made for Netflix. One is kind of like a time travel movie, basically, they sort of go to this, like cottage, and then there's a guest house in the back, you they and whenever they go into this guest house, they they get the optimal idea of their, of their spouse. So, so it's, it's, I think it's J or mark is the, is the, is the husband, and I forget who his wife is. But whenever they go into this guest house by themselves, they see the optimal version of their of their spouse. So they're now with, kind of plays out which, which one do you want more? And there was another one. I forget the name of it, but, but they play a version of a psychopath who lures people, you know, off the internet, and then they sort of, you know, he sort of tells them, you know, makes stuff up. And then, you know, this person is trying to sort of figure out, you know what's true and what's not, it's really good, but, but, yeah, there are absolutely phenomenal and if you could ever give him for the podcast, James, I'm sure they would be phenomenal guests.

James Altucher 24:28
Oh yeah, and they did togetherness on HBO, which I really liked.

Dave Bullis 24:33
Oh yeah, togetherness. That's right, I forgot all about that show. I actually haven't seen that.

James Altucher 24:38
That was a great show. I loved it.

Dave Bullis 24:40
Yeah, I haven't seen that yet. It's again, it's on my list of things to watch. Because I, when I when it got canceled, everyone said how great it was. And I was like, we know what odds a list of things to watch,

James Altucher 24:50
You know, but that's such an interesting thing that so, yeah, it got canceled. And by the way, it got it had Amanda Pete, it had had some guy. I was a famous actor. I forget his name, and had the duplex brothers who have been so successful, and yet it's still still network executives cancel things. So it's almost like it's like, it's like a case study, and how you can't be disappointed. You have to do what you can. You have to keep pushing forward. Can't give up. Louis CK is a great example. He had lucky Louie on HBO. He had other sitcoms, you know, that was canceled. He had other sitcoms canceled. And then finally, he has this little, tiny TV show on FX, which becomes this huge, huge hit for him. No one would have guessed. They didn't even they barely wanted him to do the show. They gave him the lowest budget possible. Came this huge hit after so many cancelations, after so many disappointments. I mean, he made a movie that was just the worst movie in history, according to the reviewers, and he never gave up. And now, I mean, I just watched him live in Madison Square Garden. He sold out Madison Square Garden five times this year, and just a phenomenal exhibition of what persistence can do.

Dave Bullis 26:05
And so, you know, James as we, you know, we talk about persistence, you know, I there was an interview you did for your podcast, the James Altucher show, and you had on a guest, and I think it was, I forget his name, but, but you were talking about tight feedback loops, and you were talking about, you know, this is how you get better. Was basically, you know, a mentor would help you out with this, but because they're already doing that tight feedback loop, and you know exactly where you're going wrong, you know exactly where you're going right, and you can, sort of, you know, break this out, sort of like a big puzzle, like, you know, okay, I'm terrible at this, so I should get better, and I slowly build it up. There was a, there's a book. Forget the guy by John waits in, I think his name is, but in the art of learning, yeah, yeah. And he had a really great analogy, because, again, you're a big chess guy, where he would start off with just the king, and then he had, you know, then, then his, his mentor, would say, Okay, now you're going to use a king and a bishop and then a king and a rook and etc, etc, so he could focus and not get lost in the chaos. So what I'm trying to say with all this is, do you think that you know Louis CK and all these people like Brian compliment too? Do you think that they always had a tight feedback loop, and they always were just sort of not, not just trying to work harder, but they were also trying to work smarter, too, if you know what I mean.

James Altucher 27:21
Absolutely. So, so let me go down two different angles with this. So one is, and I write about this, and so I write about all these people in my book reinvent yourself, which is coming out January, that about, essentially how we're all in a constant state of reinvention. And, you know, we all need, we're all trying to get to the next level of creativity. We're all trying to kind of move forwards and figure out, what does it mean for our lives to have meaning and so on. So, but I talk about this concept of plus equal minus. So you want to find a plus which is both a real and virtual mentor. So like in Josh, wait since case he mentions how he had a mentor, he had a chess professional teaching him, then you want to find your equals, so people you could play, who are roughly your level, or people who could challenge you, whether, no matter what your career is, who are roughly your level, who challenge you back and forwards. And that's how you get feedback, is you get, you know, challenged by your equals, and then your mentor can kind of analyze how you responded to it, and then a minus. So someone you can teach, and because that solidifies learning, and also, the people you're teaching will challenge you to they'll ask you questions that you don't necessarily know the right answer to. So plus minus equal. And you know, in in chess is a great example, or tennis, or any sport like let's just take tennis. You know you're playing against an equal, and let's say your serve, it doesn't go well for five serves in a row. Well, your mentor can tell you what you're doing wrong. And then, of course, when you're teaching a serve, you'll understand much better the mechanics of what a serve is as you're teaching and so that's a great example where plus minus equal will make you a best a better tennis player?

Dave Bullis 29:02
Yeah, and it's one another thing that I found out too, is there was a book I was reading where they were talking about the discussion the point of the psychology of small wins. So you build up momentum and confidence, because what you're doing is even these tiny little victories, you sort of string them together, and now suddenly you feel you're feeling better, and your confidence and your skill is doing a lot more than say, if you just try to tackle this problem all at once, you know you so when you break it down and you you're winning those little mini battles, it does a lot more for your confidence.

James Altucher 29:37
Yeah. I mean, I think the book you're referring to is Little Bets by Peter Sims, and in there he discusses Chris. The very first chapter is Chris Rock will build up a new act, you know, he'll spend, like, a year creating an act that he'll then, you know, eventually be an HBO special. But he doesn't just sort of like write that act and then, you know, risk everything in one HBO special, he'll go to the Laugh Factory in New Brunswick, and he'll have just like notes on the napkin. He'll read straight off the napkin. He won't even do his whole kind of Chris Rock thing. He'll just sort of read straight off his napkin. And if it gets a few chuckles, he'll note the one the jokes that got some chuckles, and he'll start working on them and crafting an act around them. He'll really kind of test stuff out with these little bets, these little experiments.

Dave Bullis 30:34
Yeah, and I think that's what you know again, when we're talking about reinventing ourselves and also with writing. So I want to talk to you about, you know, your writing, and you know that's something that we sort of these little, these little changes, you know what I mean, like these little, these little things that can make you have more confidence and make you and sort of let you also propel you forward with that momentum. Because, you know, sometimes when people are outlining something or staring at that blank page, they sort of freeze up, or they, or they start writing. And, I mean, we've all been there, James, you start writing, and you go, Oh God, this is, this is just terrible. This sucks. Who the hell is going to want to read this stuff? And then you just sort of throw it away, and you keep starting this process over and over again. But I think if you you know, our perception of how we write is also a big, a big factor in this, which again, comes from changing our perception. So we're allowed to, actually, you know, have these small wins.

James Altucher 31:25
Yeah, no, I agree. And look, writing, writing is a very good way for me to find these small wins. I write every single day. I've been writing every single day for 25 years, and much of that time I've been publishing every single day. And look, when you not every, not every writer does that, by the way, but, but I do. And when you publish every single day, you have a chance to see, oh, do people like this? Do people not like that? And that doesn't necessarily make you a better writer. Like it's not always like you're catering to public opinion, but you know, you just use it as one component among many, on the feedback you're getting to your writing.

Dave Bullis 32:04
So as we talk about, you know, your writing, James, so what does you have the same routine every morning? Meaning, like you get up at a certain time, then you sort of, you know, you're gonna have a cup of coffee and start writing. Or is every day sort of different for you?

James Altucher 32:16
I think, I think most days, or, let's say, more than 50% of the days are, I wake up, I have coffee, I read, I write, I always read before I write, but, but, you know, some days are different, and I don't like to have any one routine, because it's important to mix things up so that, you know, basically a soup with just hot water, and it is kind of boring. You have to have lots of different ingredients. So I like to have lots of different ingredients in my day and and if you just eat the same ingredients every day, you'll get bored so, and you'll even forget that you're eating your taste buds won't congratulate you anymore. So, so you want to have different ingredients make up every each day, so that you know your creativity as that is at its heights. Now, other people do the exact same thing every single morning in order to keep doing things, but I don't like to do that. It's sort of like if you drive the same route every day, sometimes you get to the destination and you can't even remember how you got there. You can't even remember driving because you were sort of daydreaming the whole way. If you do something different, if you don't commoditize kind of, your your your habits, that you do your or your routine, then you'll, you'll be much more aware of everything that's happening around you. And I think that's very important.

Dave Bullis 33:36
So James, what is your writing? You know, method look like? I mean, do you sort of outline exactly every article? I mean, I imagine you have to outline every book. But, I mean, when you're writing sort of, you know, articles, do you outline what exactly it's going to be, and you just sort of try to get it out as fast as you can.

James Altucher 33:53
No, I don't necessarily outline. I mean, sometimes there's a rough outline, like, let's say I interview Barack Obama or whoever, and I'll say 10 Things Barack Obama told me. So that's kind of makes up a rough sketch of things. But then storytelling, I don't really outline so much. Like, I just let that kind of come out. Like, I'll, I'll kind of just start with the first line, like, you know, and then this was the time I stole money from my mother, and I'll just let the star story kind of unravel itself from there.

Dave Bullis 34:26
Yeah, you know, one thing I've learned is that if you do think too much, and you do, you know, outline too much, it's a way of you think you're doing something, but it's just a way of it, but it really just keeping you busy, and you're not actually getting anywhere, you know what I mean, and you just sort of keep, you know, outlining, going back, revising the outline, and then you're on a third version of the outline, but you're never actually doing anything. It's so important. I realized just even this year, how important to actually just just thrusting yourself into the work, you know, if it's a screenplay, open up final draft or fade in and just start writing it. And. And sort of letting it fall as it may, if you know what I mean, James,

James Altucher 35:03
Yeah, you have to just keep doing that's the important thing.

Dave Bullis 35:08
Yeah, it's, you know, I was reading Ryan Holiday's book about the obstacle is the way. And, you know, one of, one of some of the things that he was saying in there were just really amazing about how the obstacle is really the way. Your perception of the obstacle is very key, because if you view it as a way to gain A further advantage, it doesn't look like an obstacle anymore. And the impediment to action leads to more action itself, like Marcus Aurelius said, and again, just changing that small perception has such a huge advantage as you're trying to sort of do do your work, whether it be writing or solving an IT problem, or, you know, building a website or what have you. I mean, you can just see how that sort of ties in through everyday life.

James Altucher 35:51
Yeah, absolutely. I mean, look, I had, I all of us have obstacles all the time and what we want to do so, so, you know, one that I spoke about earlier was, you know, HBO rejected a couple of TV show ideas I had, even when they had expressed interest. Okay, no problem. That's when I sort of said, you know, you always have to say, well, in what way will this work out the best for me? And what I ended up doing was starting a company rather than doing a TV show. You know another thing, you know, sometimes you have arguments with partners, and you could, um, you can, like, if a partner turns out to be not so good for you, there's no point in, like, explaining to him how he or she is wrong or no good for you anymore. You what you do is you end up finding another partner to buy out the old partner, or you end up starting a new business like that. What I tend to do is, I tend to lean into the problem and say, Okay, this is a problem or an obstacle. How can this work? Rather than trying to fight the obstacle, how can this work out the best for me in some other alternative way.

Dave Bullis 36:56
And you know, this sort of ties in also because, you know, in choose yourself as we sort of go back to that book, which I'm going to link to in the show notes everybody, because that book is absolutely phenomenal. You know, you talk about making an idealist, and that really pushes the boundaries of your creativity. So whatever you know, your idealist, the subject is going to be, you know, making these 10 ideas makes you sort of broaden your horizon, broaden your perspective. So, you know, in fact, James, do you want to, you know, maybe just talk about idealists. Just for those of you, for those out there who've never, maybe read, choose yourself. You know, I think it's, you know, I don't want to, I don't want to say because, but, I mean, you're the, you're the man who created this. And I just wanted to ask you, do you want to talk about idealist for a little bit?

James Altucher 37:39
Yeah. I mean, it kind of came out of a time when I was just had no ideas and no creativity, and I was dead broke, and I needed to, I had two kids, and I needed to make something of my life, or at least make sure I didn't go broke and die like I was kind of suicidal, like I was spending tons of money, and I had already had sold a company, but then, like, blew all the money and gone broke, and I just needed to try things but, but everything I was trying was just failing, and it's because I wasn't having any good ideas. And I realized, you know what, my creativity right now is pretty weak, like I'm not doing anything to improve my creativity. And the creativity muscle, or the idea muscle, is just like any other muscle really, like, if you don't walk for two or three weeks, like, let's say you were in a coma for some reason, and you were in bed for two weeks, you actually need physical therapy to walk again because your leg muscles atrophy so quickly. So it's the same thing with the idea muscle. And so what I do to exercise the idea muscle is I'll write down 10 ideas a day. And doesn't have to be good ideas. In fact, you can't, they can't be good ideas. Most of your ideas are really bad. You can't come up with 3650 good ideas a year. And so I'll come up with all sorts of ideas, like I don't know, ideas of where I'm going to take my kids over a Christmas vacation that they've never been before, or ideas for businesses I could start, or ideas for virtual realities I'd create, or ideas for Airbnb to be a better company, or ideas for Uber to be a better company. And I'll just come up with ideas for other people. Ideas for Dave bulls, guess I could introduce him to for his podcast. You know, I'll just come up with ideas for anything. And then gradually, what happens is, and I noticed this very quickly, between three and six months, you'll start to really feel like an idea machine. And it just keeps getting better and better until your creativity is at an enormous height compared to where you were before, and maybe even compared to other people. And it just really works. It works for anything like, like, if I want to meet somebody, I'll come up with 10 ideas for them. And invariably, there might be, if I do enough research and work, there'll be one, at least one good idea for that person. And eventually I'll be able to arrange a meeting, or, you know, I run a business. So if I'm coming up with 10 ideas for my business, invariably, there's a good idea in there that will make my business more money. And so, you know, this is a very important topic, to improve creativity, improve your idea ability, improve your ability to make money, improve your ability to network and help other people make money and so on.

Dave Bullis 40:40
You know, one thing I did with the idealist James was I would share it on my Instagram particularly. And what I started doing was, for a whole week, I was coming up with 10 different movie concepts and just, well, thank you, James and I tagged you a couple of times. And some of them I stopped, because I was, like, James, pissed off. Like, thank you, bullets, tagging me again. So what I did was

James Altucher 41:02
Pissed off about that.

Dave Bullis 41:04
I so, like, when people were responding to it, they were like, Hey, where are you, you know, why are you doing this? Where did you get this from? And I would always say, you know, buy, choose yourself. It's 99 cents on Amazon, you know. And I would say, you know, for the Kindle version. And I would just say, you know, the, you know, these are concepts that I would any the best ones, I would actually turn into a log line. And then from the log lines, the best log lines, see what I would do in terms of actually making a screenplay. Well, there was one I came up with that I actually really, really liked, and I ended up turning that into a screenplay. And I'm gonna go back, and it definitely needs a couple more drafts, but I was blown away that it just came out of almost, almost nowhere, because I was just writing, writing, writing, trying to be, you know, keep my brain out of as much as possible, and just focus on the subconscious and let that flow, you know, that flow state that writers always talk about, and just getting there and making it seem that, you know, where you can actually just keep writing without actually thinking. It's kind of like what Ray Bradbury says, Don't think while you're writing, feel while you're writing.

James Altucher 42:06
So what's the screenplay about?

Dave Bullis 42:09
It's a story about five kids who are trapped in a tree house and with a monster down at the base of the sort of this tree house, so they can't get out. And they're basically stuck during the snowstorm in this tree house with this sort of unseen monster, creature force down there that's sort of stalking this tree house.

James Altucher 42:29
That's neat. And what are you gonna do with it?

Dave Bullis 42:32
Well, once I polish up the drafts, I'm actually gonna send it out to a few contests, and if it never goes anywhere, then I would probably end up shooting it myself.

James Altucher 42:42
Cool. That sounds great.

Dave Bullis 42:44
And, you know, I actually want to ask you, too, James, you know, as we talk about, you know, you know, creativity and writing, is there any sort of, you know, film ideas or TV ideas that you have right now that you're that you wanted to, you know, either talk about or even just that you maybe are going to pitch at some point, or maybe there's just ideas floating in your head for for different movies and shows.

James Altucher 43:03
You know, it's funny. There was a recent article about me in the New York Times, and it kind of went into what I about my minimalism philosophy. And afterwards, a couple of television companies called me some really big, well known ones that you would know of, and asked me for ideas, but I'm not sure I really want to put in the hard work for a TV show. Like, right now, my podcast has a very big audience, and so I almost say it's like my podcast audience is the same as, like a bad cable TV show audience, in the sense that, in terms of the numbers and which is good. It's growing. You know, I feel that podcast audience is growing, so it's only going to continue to grow. And I've really decided I'm going to, I'm going to double down on on the podcast and focus on making that as good as it could possibly be, although I am working on fiction right now,

Dave Bullis 43:57
You know, what if you, here's just an idea, what if you actually started like a podcast, sort of series, almost like serial was where they had sort of like a pot, it's almost like an old timey radio show. And basically, you know, it's a radio play, you know. And I've thought of the thought of this myself, you know, if you ever have an idea that's more like an like, like, that's more suited towards audio, you know, podcasting is a great way to release it. Because, again, no, there's no more gatekeepers or buyers to entry.

James Altucher 44:24
Yeah, no, I've been thinking of exactly that like so in addition to doing the interview show, which I always do, and I always, and I won't stop, and I love interviewing, you know, people and everything doing kind of like mini series, alongside of it, within the same show, within the context of the James Altucher Show.

Dave Bullis 44:45
Yeah, and your podcast numbers, by the way. I mean you probably get, you know, 100 times what I get. But I mean, your podcast is one of the best podcasts out there, the questions you ask and the guests that you get. I mean that. It's important because it's not just about the guests you get. It's also the questions and what you're talking about. I've always learned something every episode of your of your podcast.

James Altucher 45:07
Well, you know, and as you know, it's really not I mean, look, guests are having kind of guests that people recognize is part of it, because then you know that that helps with downloads. But ultimately, you have to bring the job home with with the questions and the preparation, as you know, and everything, and that's what really drives the podcast.

Dave Bullis 45:29
Yes, absolutely. And James, I don't want to take up too much your time. I know you're extremely busy. I had some Twitter

James Altucher 45:34
Enjoying this. Thank you so much, David for having me on.

Dave Bullis 45:41
Oh, you know, I appreciate you coming on, James. I really do. And I, you know, I had some Twitter questions come in. Do you mind answering a few questions?

James Altucher 45:48
Sure.

Dave Bullis 45:49
So the first question comes from Martin Tiller, and Martin wants to know, how long have you been doing the 10 ideas a day,

James Altucher 45:56
Since 2002

Dave Bullis 45:59
And this kind of ties in what we were just talking about. It's Martin. Again. He wants the question is, how much time do you put into researching your guests for the podcast?

James Altucher 46:09
Oh, my God, I put in so much time like you know. So last week was Steven Pressfield, was on my podcast. I probably read, I read 10, or no, maybe 11 books by him 11, and took notes on each one, came up with questions about each one. Watched two interviews he did, one with Oprah and one with Marie Forleo. I tried to find other interviews he did, but he doesn't really do many interviews, not in the past, like five years and you know, I watched the movie The Legend of Bagger Vance, which he wasn't as involved in, but I still wanted to watch it. I've done. I read more about the history of, you know, the 300 which he writes about in the novel Gates of Fire. I mean, I probably prepared maybe 40 or 50 or hours for that, for, you know, one or two hour interview. And I flew to, I live in New York City, but I flew to LA and drove to Malibu to interview him, and because I wanted to do it in person, because I admire so much his books and but that's like an example of what, of what I do. I'm preparing an interview right now with somebody who's an expert in nutrition that I really admire. And, you know, he lives in a SouthWestern State, and I'm planning on flying to visit him, doing a ton of research, and I just, I put my all into into these things.

Dave Bullis 47:42
Yeah, I know what you mean about Steven Pressfield not wanting to do or doesn't do a lot of interviews. I've actually tried to get him a lot to come on this podcast, and each time he politely declines. But like, you know, The War of Art is an absolute essential read if you're going to be an artist, no matter if you're gonna write, paint, make movies, whatever the Art of War is required reading.

James Altucher 48:06
Yeah, no. War of Art and its companion piece, turning pro are just brilliant, like they're very good. And you know, his novel, Legend of backer Vance is very good. Gate spire is very good. And then he has a new novel, which is kind of almost a fictional version of The War of Art, which is called the knowledge, which is about what he was going through to battle his own resistance in the 1970s and it's a great book. So, you know, he's very interesting. He's very a big inspiration for writers and creatives.

Dave Bullis 48:37
Yeah, absolutely. I actually had his editor on Sean coin. And it's funny, because I actually won. Do you know who Robert McKee is? Yeah, yeah, of course, wrote dialog and story, story, yeah. So I actually won first place in a writing competition that he had, and I got to and one of my my prize was to go to New York to take his his four or three day seminar story, and it's basically the whole book. And it's funny because Sean coin is also his editor. So when I went up afterwards, as the seminar ended, I said, you know, Hi Bob. You know, we have a mutual friend, Sean coin. And, and he goes, Oh, well, how about that, you know? And, but I wanted to bring McKee up, because I think he'd be a great guest on your podcast, James,

James Altucher 49:23
Yeah, I think he would be also, like, you know, I'm interested in him. He's, he's a fascinating guy.

Dave Bullis 49:30
Yeah, absolutely fascinating. The story seminar was actually really good. I actually what I learned, what I learned, I learned about the principles of of story and again, you know, what I did was I made a deal with myself. You know, I realized you have to sort of make deals with yourself sometimes. And my whole thing was, I bought a whole pack of pens brand new, my favorite pen in the world, the pilot V sevens. And I just everything he said I wrote. I would not stop writing for anything. So even if I already knew it doesn't matter, you just keep writing. And by the end, I had so many notes that I could now go back and dissect story, and I could also, I found supplementary notes. Even before I went to the seminar in New York James, I actually listened to every podcast, every video interview he did. Found any crib notes I could of the actual seminar, and I put them all together in this sort of like big binder slash file. That way. I was so prepared for this that, you know, I was hoping to come out and just be, you know, an absolute genius a story by the end of it. And, and were you, um, yeah, I actually, I would say that I definitely had more confidence in myself going out.

James Altucher 50:56
What would like help me out? Like, what would be like the main thing that you learn like, what's what makes a great story? Telling the truth, what does that mean? Be specific.

Dave Bullis 51:08
So telling the truth, it doesn't mean the facts of what happened. It's the why of why they happened. And when you get down even deeper than that, there's two things that you have to focus on, the philosophers of the world either thought that you were being or becoming. So basically, they thought that everything is in constant flux, or everything is not in flux. It's just always the same. It just appears that it's in flux. And he talked about all the philosophers throughout time, what side they stood on, either being or becoming, being or becoming. And he said, as you write your story, you have to make a decision about which one you think it is, and the principles of that will guide your story throughout. So if you think that everything is in flux, well, then you know, then Nothing, Nothing ever stays the same. You can't, you know, it's kind of like what Heraclitus said, you can never step into the same river even once, because it doesn't exist at all, or you're what on the other side, where you think that it's always being it's always the same, and these principles are going to stay throughout. So it's kind of like you have to make that decision, and that guides your story throughout.

James Altucher 52:14
Okay, I like that. That's interesting. I'm gonna I have to read story. I know that's like the key book for for screenwriting. So I want to read it.

Dave Bullis 52:24
Yeah, there's always, like, there's three books that everyone talks about for screenwriting, story by McKee, Screenplay by by Sid field, and obviously, save the cat by Blake Snyder. Those are, like, the, if you could read even just one of three of those books, most screenwriters and most, you know, Hollywood producers, they sort of go back to those three books. There's actually, no, there's actually another, I'm sorry,

James Altucher 52:44
Go ahead. No no. Keep recommending.

Dave Bullis 52:48
There was gonna be another screenwriting book that I recommend, that I think is the best one out there. It's called the 90 day Screenplay by Al watt. That is, that is the best book of screenwriting I've ever seen. I never read.

James Altucher 53:00
So here's, here's an idea I had for, like, a fun little sitcom type TV series. So it's called gurus gone wild. And it's, instead of Girls Gone Wild, gurus gone wild. And it's basically, you know, I know a lot of people in kind of the self help and personal improvement industry, and of course, all of us have our own share of problems, but many of these people kind of put forward this public face that's like perfect in order to kind of attract their, you know, whatever, their people for their seminars or or whatever. And I was thinking it would just, it would be like, almost like this Seinfeld type thing where, you know, the character based on me would meet with, like, the character based on whatever well known person, and then they would just be complaining about relationships the whole time, and stories would kind of like veer off from there. And I just thought it would be, like a funny idea, and kind of like The Larry Sanders Show meets Seinfeld type of thing, but with, but with, like, the self help industry.

Dave Bullis 53:59
And the self help self help, self help industry is huge. And I'm, by the way, I'm glad you mentioned The Larry Sanders Show. I love that show. And, you know, he passed away earlier this year, and I hope more people actually find that show, because I think it's a, it's a gem James.

James Altucher 54:15
Well, well, think about the hotbed of talent. You know, we talked earlier about places you could go where a very small group becomes this amazing, amazingly talented group of people later on. So of course, Gary shambling already was, was amazingly talented. But look who came from there. Bob Odenkirk was on the show. And of course, he's, you know, well known for Breaking Bad and Better Call Saul Judd Apatow was a writer for the show, and of course, he's made the funniest movies of all time ever since then. Jeffrey Tambor was on the show, and then, of course, he did Arrested Development, and now he does transparent for for Amazon. Gosh, I was just reading about an Oh, Jon Stewart was on the show, and he. Went on to do the daily show. So it's just, it's non stop the talent Janine Garoppolo was on that show. It's just non stop the talent that was on that show almost, almost every week, and the writers of the show and everything,

Dave Bullis 55:11
Yeah, it's absolutely phenomenal. And you know, when you can get those sort of hotbed of talent, you know, then it becomes almost the opposite problem, which is, how do you keep all that talent? Because, you know, at some point, you know, when somebody comes so talented in those, those writer writings, writers rooms, or something else, you know, they end up getting offers to leave. I mean, it happens a lot on late night. I have a friend of mine. He actually writes for Jimmy Kimmel, and he actually talked about the same thing. You know, it's a lot of the times you get a lot of offers. There's a lot of really cool things. Because when you're when you're doing good work, constantly, people come up to you, to to to make you more opportunities.

James Altucher 55:49
Well, you know, Jon Stewart had a philosophy about this. I mean, the Daily Show is a great kind of management study, because you He created all this. He created this environment with all this amazing talent, also like Steve Carell, Stephen Colbert at Helms and all of those guys left, and John sewer encouraged them to leave. I mean, Jon Stewart even helped develop Stephen Colbert's show, The Colbert show. And why did he do that? Well, because he knew that. You know, talent needs to be, needs to flourish. It needs to grow. It needs to go on to their own thing. But because of the high standards set by that talent, new good talent will come in and and take over. And that's what's happened. That's what happened. I mean, the Daily Show probably never had a year over year where it was worse one year in the year before.

Dave Bullis 56:38
Yeah. And you know, again, you know, as we talk about all the talent, you know that that's always that idea, too, is having that farm system and always being able to pull and recognize talent. It's kind of, you know, what, like a professional sports team does the same thing, right? They always are on the lookout, having scouts, making sure that they get the top guys over somebody else. And but by the way, I do like that Guru idea, you know, as I'm thinking about it, as I talk, that would actually be a funny show, because, again, the self help industry, James is so huge. I mean, I used to go into borders back when they existed, and now Barnes and Nobles, and there'd be a just a huge wall of self help books. Also, you know, it's kind of that family guy joke. Brian wrote a book called, like, think it, do it, want it or something like that. And it was, you know, most of it was blank pages so you could fill it out yourself.

James Altucher 57:30
I'm sorry, James, that's great. That's a funny idea.

Dave Bullis 57:33
Yeah, it's just because, you know, he was on Bill Maher, Brian the dog was and he was like, we Oh, Brian isn't wanting it and wishing it the same thing, and why most of the pages blank. He's like, isn't that lazy as hell? But, yeah, I think that a guru idea. It would be awesome, James, especially. Now I think, I think the self help industry, I think it maybe started off in the right direction, but then, you know, as other people sort of get into it, it sort of loses a lot of, I guess, I don't know. I guess maybe a lot of it sort of comes watered down, if you will.

James Altucher 58:05
I mean, you could imagine, like, two, I mean, look, there's all these, look, getting real help requires hard work. It's not like I'm going to read an Instagram quote and suddenly be helped, but you could imagine these two guys who have like, you know, tons of followers or whatever on Instagram or Facebook or wherever they're meeting, and like, one of them sad because his latest quote or post didn't get as many likes. Another person might be, like, upset about, like, a girlfriend and, you know, just kind of, you know, you kind of, kind of see the real thing. But meanwhile, the, you know, some side stories might be problems at a seminar or, you know, the, you know, how they come overcome their problems with the girlfriend or whatever. Like, you know, there's, there could be many different sub stories in there. I probably should write, like, well, how you know, it's like a page a minute, right for a script. So if you're at a 22 minute show, it's 22 pages and you need, what do you mean? You mean? Do you need, like, three story lines intersecting and kind of a beginning, middle and end for each one? I'm asking you. I'm learning from you.

Dave Bullis 59:09
So, so TV shows, depending upon which what like, what kind of show it's going to be, the the way that the format works changes a little bit. So if you're writing something like Seinfeld, it's a lot different than something like, let's say, The Walking Dead, because if you're wearing a one hour show, you write it like a movie. If you're writing a half hour sitcom, it's everything becomes like double spaced, and it looks almost more like a stage play, how that's laid out. So if you're going to do like something like, you know, Seinfeld, everyone loves Raymond, it would actually be double what you think, because each page is at now 30 seconds instead of a minute. So it would be for a 20 minute show. It becomes like 40 to 50 pages and etc, etc, so that. So if you whatever software like, if you use Final Draft fade in writers duet, there's so many out there now You know, it does all the heavy lifting for you, so you can focus on writing, and that's key.

James Altucher 1:00:14
What So, other than just the spacing and stuff, what are the what are the beats of a sitcom?

Dave Bullis 1:00:19
So again, you know, there's so again, like if we use Seinfeld in his example, Seinfeld was revolutionary because all four main characters always had their own storyline. So Jerry had a Kramer, Bb, George C, Elaine D, and you know, all of them would end up intersecting at some point or another throughout the show. And what I love about Seinfeld was everything is different. No no two episodes are ever the same. And I think that was the genius of Larry David, because, you know, I actually knew a guy who wrote a couple screenplays for Seinfeld, and I was Fred stoller's His name,

James Altucher 1:00:51
I'm Facebook friends with Fred Stoller. He's a good guy.

Dave Bullis 1:00:54
Yeah, I've tried to get him on the podcast, but we can't make our schedules sort of coincide. I'm going to keep trying, though. And you know, he would say, whenever he would hand in a script, Larry David had, we always go through it, and he would add the final touches to it. And sometimes he would change a few things up here and there, but, but basically, you know what exactly, you have a beginning, middle and end. And you know, the beginning and the end are 25% each, and that middle part is 50% so that would you know at the end you have 100% and, you know, you sort of have these story lines. They can sort of intersect as they are, depending upon how you're going to write the story. So with Seinfeld, like I was just saying, it's a lot, you know, each episode was different. And then sometimes at the end, everything would sort of all intersect with each other. All four storylines would intersect, you know, and then sometimes there'd be only two storylines that would actually intersect, or sometimes it will be two storylines, period. That was a brilliance of Seinfeld. You never knew what, how actually the story was gonna play out. And that's why I think Seinfeld still one of the best TV shows ever, if not the best TV show ever.

James Altucher 1:01:53
Yeah, that's really interesting. It's probably a good model to follow. He, and I'm sure you're referring to he had a he wrote an excellent book my Seinfeld year, where he writes about this stuff.

Dave Bullis 1:02:02
Oh, yeah, absolutely. I think, you know, I actually bought the Kindle version, and that's actually where I started saying to Fred, I said, you should come on this podcast and we can, you know, dig in a little deeper talk about TV writing and how it's changed, if it even has changed, and, you know, all that good stuff, but, but, yeah, my Seinfeld year is a fantastic ebook.

James Altucher 1:02:22
Yeah, no, I, I'm a fan of that one. Yeah. I just got seinfeldia, which is kind of a history of the Seinfeld show. And it's, it looks interesting.

Dave Bullis 1:02:33
Really, I haven't heard of that. So basically, is it like, all about how it got developed and stuff, yeah, see that? Yeah, I love stuff like that. It's very interesting. I actually have a book about lost, of a TV show lost, and it was the only one that Damon Lindelof actually signed off on. And I think he wrote the foreword for it as well. But it's basically goes into the whole mythology of lost.

James Altucher 1:02:52
Oh, wow. What's the name of the book?

Dave Bullis 1:02:56
You know, I don't have it right, handy. It's actually buried in amongst my library of books. I'm gonna, I'll tell you what I will. I will message the title to you.

James Altucher 1:03:04
Yeah, yeah. Cuz I just finished, um, re watching loss for probably the third time. I watched it with my 14 year old.

Dave Bullis 1:03:10
So did she like it?

James Altucher 1:03:13
Oh, she loved it. Yeah. It's a great show. I mean, a lot of people hate the ending, but I love it. Might I have no problem with it. I thought it was a great show.

Dave Bullis 1:03:20
Yeah, I think it was a phenomenal show. I spent season one, I literally was always like, What the hell is going on? You know, it's been in a good way, not like, you know, in a bad way. And you would always be guessing about, you know, what the hell would are these things, and how, how this actually is, and, you know, and then they actually started doing a podcast about it. I mean, this is, you know, a couple years ago, when the show was on the air, they would actually do podcasts about the episode and, you know, answer some fan questions was actually really interesting. Way they did that, I think it actually helped out, you know, interaction, and also helped out, you know, the fan base, to make them, you know, to make them much more inclusive.

James Altucher 1:03:56
Yeah, no, I loved every aspect of it, so, but you're right. The first season was great. But I loved, I loved the last season too. I like the whole story of, you know, Jacob and the man in the butt and black and so on.

Dave Bullis 1:04:07
Yeah, it was phenomenal. And, you know, I know a couple people who wrote a couple episodes of loss. I want to have them on the show too, because they would explain to me how they actually wrote the episodes. And basically what they would do is, he said, you know, either JJ or Damon would come in and they would say, Okay, this is what has to happen in this episode. And now, okay, this is your episode. Now episode two. This is what has to happen, so this is your episode. So that's why a lot of times you would see things that would never actually explained, because writers were just encouraged to use their creativity and come up with this stuff, but they didn't necessarily have to tie in with anything

James Altucher 1:04:41
Well, and I'm fine with it. Like everybody wanted, like, very nice explanations for everything. By the end, I'm okay if you know not everything in the world needs to be explained. Like, it's okay that not that you can still use your imagination to understand what's happening.

Dave Bullis 1:04:57
Oh yeah, absolutely I agree. James and. You know, that's why, in the first episode, there was all these, you know, strange things going on. And I was, again, I was cool with them, not explaining a lot of stuff. Yeah, so, you know, James, again, I don't want to take up too much your time. I know you're a busy guy, so I

James Altucher 1:05:14
Really appreciate this, though.

Dave Bullis 1:05:15
Oh yeah, I again, James, I one of the reasons I saw the podcast was because of you. And it's amazing that we're, you know, you're going to be episode like 141 I think. But I just wanted to ask, you know, James, just, you know, in closing, is there anything that we didn't discuss and maybe you wanted to talk about, or anything you wanted to say to sort of put up here at the end of this whole conversation?

James Altucher 1:05:36
No, I mean, I'm really, I it was a good conversation for me. I learned more about screenwriting, which is something I'm always interested in. I just want to mention, if I'm going to be promotional at all, which I which I don't like doing, but I'll do it anyway. I do have this book that I'm really happy with called choose your called reinvent yourself, which is coming out January 5, 2017, and and I'm super excited about it. And you know, if people want to learn more about it and the stories that kind of inspired it, then, then I would, I would get it,

Dave Bullis 1:06:13
And everyone, I'm going to link to that in the show notes as well on Amazon. And James, you can count on me buying a copy on day one. I'm gonna buy the minute it comes out. And you know, because again, I have every single one of your books, and I think they're all phenomenal.

James Altucher 1:06:29
Oh, well, thanks so much. So I appreciate that.

Dave Bullis 1:06:33
And James, where can people find you out online?

James Altucher 1:06:37
People can find me at jamesaltucher.com or at they could find me on Amazon, or they can, I don't know, I mean, Twitter at Jaltucher, Instagram at altucher, all sorts of places. I'm everywhere.

Dave Bullis 1:07:02
Again, I want to say thank you so much. This has been an absolute pleasure. And again, I if you ever want to come back on, please, the door is always open. And I wish you the best luck with everything.

James Altucher 1:07:13
Excellent. Dave, thanks so much, and good luck with everything.

Dave Bullis 1:07:14
Thank you very much. James, thank you very much. Yeah, again, again. It was great talking to you, and I wish again, let's talk soon James.

James Altucher 1:07:22
Okay,

Dave Bullis 1:07:23
Take care, buddy. Bye. Bye!

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BPS 470: Why 99% of Indie Films NEVER Get Distribution with Bill Ostroff

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Alex Ferrari 0:47
Enjoy today's episode with guest host Dave Bullis.

Dave Bullis 1:29
On this episode, I'm talking with a man who started one of the largest and longest running indie film festivals out there today. The First Glance Film Festival actually started in 1996 way up the street from me, right now, in Center City, Philadelphia, all those many years ago. We're going to talk about all that stuff all his career, making the film festival getting the word out. How do film festivals work behind the scenes. We're gonna find out with guest Bill Ostroff. Hey, Bill, thanks a lot for coming on the show.

Bill Ostroff 2:29
Thank you excited about it.

Dave Bullis 2:32
You know, I'm glad to have you on, Bill. You know, as you know, as I was saying before, you know, just you know online and you know, you're a guy I've always had wanted to have on the podcast. You know, you run the first glance Film Festival, huge, huge online presence for with first glance. And also, you know, people have, you know, talked about it more and more, as obviously, as you know, with film festivals, the longer they're around, you know, the more, the sort of more cash that they carry, if you know what I mean, the more you like look at Sundance. You'll look at, you know, slam dance, all those great film festivals. And, you know, we're gonna get to yours in a second. And I just want to ask you, before we get to the talking about the film festivals bills, I wanted to ask about, you know, your career particularly, and you getting started. So when you were first starting out, you know, in the in the film industry, you know, did you grow up always, you know, you know, watching movies and trying to make your own movies as a kid.

Bill Ostroff 3:25
Yeah, I kind of was, I didn't have the unfortunately, the technology was much different back then. We wouldn't really call it technology. It was celluloid, it was film. So it was a it was a much more expensive hobby back then, and it wasn't something that I could really afford. But I was a huge movie goer. I was a comic book reader. I've always been into the fantasy, sci fi, horror, all that kind of stuff. And when I decided what I wanted to do in college, it was make movies. So I went to Penn State, and then to temple, and learned everything I thought I needed to know to make movies. And then got into the real world and realized I didn't know anything. And and started pa ing and working all, you know, I did all kinds of stuff. It was, it was kind of interesting. In high school, I was working for local companies, shooting, you know, going out and shooting like weddings and sweet sixteens and bar mitzvahs and things like that. And then I did get the opportunity to do some sort of industrial stuff and things like that, where I was like, Okay, well, even though they're boring, they're a little bit more exciting than a wedding or a sweet 16 and having to spend 14 hours with a camera on your shoulder. And back then, cameras weren't like cameras today. Of you know we were talking about like a 25 pound beta can SP on one shoulder, and a 40 pound deck hanging off your other shoulder and 25 pound belt to keep it running. So I definitely learned the nuts and bolts from like, high school into college, and learned how to use lots of different technologies and cameras, and it was, it was a pretty interesting thing for me. I wanted to be a writer, I wanted to be a producer, I wanted to be director. I didn't really know what I wanted to be, but I just know, knew that I wanted to be involved in hoobs.

Dave Bullis 5:42
So, you know, Bill, you know, obviously, because I live in Philadelphia, and I live probably about 40, not probably about 30 minutes away from Temple. You know, do you still keep in contact with temple? And do they know that you run the first glance Film Festival?

Bill Ostroff 5:56
You know, they kind of sort of do one of the things that, one of the things, the main issues that I feel that, that I've had with Temple is that their alumni outreaches is is, especially for the theater and film division, is really minute. You know, I'll get the once a month in the mail. Hey, you know, can you support us? But when I turn around and ask them for support, it's kind of hard to get through the red tape and things like that. And being an alumni, you would think that there were, there would be someone to talk to, someone to call and say, hey, you know, been running this film festival since I graduated temple. Just thought you might want to know, you know, tell your students to come out, blah, blah, blah, but yeah, it seems to be a hurdle for us, and it's sad, because I know I have a couple of friends that have been that have graduated USC and UCLA, and they have very, very active alumni. They have Student Film Festival. They have student film festivals open to the public. So it's like, they do a lot more, I think. And, you know, Temple, back then was sort of the go to film school after the big three, which is, you know, UCLA, USC and NYU. And it had a pretty progressive film school, but I just, I don't know, I haven't been back to temple and in a long time, so I really don't know if they've kept up.

Dave Bullis 7:30
Yeah, you know, that's something I've talked about too with a lot of other guests. Is not specifically temple, but just their experience at college and sometimes, you know, obviously, even even with me, you know, the schools are very eager to ask for, like, alumni donations. But you know, when they when it's come, when it comes time for, like, hey, look, this is what I'm doing, there's not a lot of support. You know, when I, where I went to school, our communications department was so bad bill that they used to ask me to teach the classes for the for the communications professors, because they never picked up premiere, and they never picked up, you know, like, encore to make DVDs. They never picked up any of that. And it was funny. And I started asking, I'm like, am I getting, like, gonna, am I gonna get like, two paychecks for this? And they said, No. Well, Dave, you know, and when, you know, even when I worked there, there was always a bunch of crap about, you know, all we can't, you know, the Alumni Association, blah, blah. I mean, honestly, I so I feel you bill, it's so frustrating. But at the same time, when they ask for money, they want to know why. No one's giving back, it's like, well, you're, you're basically constantly asking and never actually helping at this, you know what? I mean?

Bill Ostroff 8:37
Oh yeah, yeah, exactly, exactly. And it's even, it's even funny to me that we have to go, you know, we even have to go out of our way when it comes to like Twitter and Facebook to try to contact whoever the person is running the social media at the time. And you'd be surprised considering, you know, I would consider myself, and I think that most people in our industry would consider first glance film an influencer on social media, as far as as far as the amount of followers we have, any engagement we have in the community, and we have to beg temple to even tweet us out, and they'll retweet every once in a while. But you get like, well, if it's not a temple, you know, sponsored event. And I'm like, Well, you know, you have two temple alumni that run the run the film festival, so it might behoove you to help us out a tad. But you know, it is, it is what it is, as they say in the business,

Dave Bullis 9:33
Yeah, that's very, very true. Bill, I've heard that a lot in this business. It is what it is. So, you know, as you know, you sort of go out, you know, you graduated from Temple, you know, you went out to LA and you started doing a lot of different, you know, productions and stuff. You know, what was sort of the impetus to start the first glance Film Festival.

Bill Ostroff 10:03
Well, first glance just came out of my frustration again, of there being at the time there were no independent film festivals in Philadelphia. There was the, I can't remember what the what they used to call it, the International Festival, World Cinema, or something like that. There was that. There was like the Jewish Film Festival, the Asian Film Festival, and the gay and lesbian Film Festival. I believe those were like before, and they were all pretty huge events. And at the time, I had approached what was now the Philadelphia Film Festival and said to them, Hey, you know, there's nothing independent. Can I help you build sort of an independent film festival for local filmmakers, for filmmakers that aren't going to get into these big, what I like to call film preview events, because that's really what they are. They're not a film festival. They're just more of a film preview of what's coming in theaters in three or four months. And you know, can we grab the main characters, the main actors and the producer and the director, and have, you know, a Q and A after and charge people $75 a door to get it. So at the time, I was basically hanging out with three or four other temple grad they were, or not, Temple grads, Temple students. And we had a small theater company, and we were doing theater, musical theater, at the divorce building, which I don't think exists anymore, but it was on Fifth and market, and we used to do all these really cool little, you know, original musical theater productions. We'd run them for four or five weeks in the space. It was in the bottom of sort of a cabaret space in the bourse. And I just came up with the idea, you know, why don't we, you know, why don't we just do something movie ish, and I was like, I don't have anywhere to show my films. I have a couple of films I want to show that. You know, I tried screening at school. And, you know, when you when you scream something in that in front of your class, you never get the kind of reaction that you think you should, because you have a teacher that's, you know, that's teaching you in critical cinema, and I'm trying to build, you know, stuff that's sort of mainstream. So I decided, You know what, I'm just going to see what I can do. And this was sort of before the internet. So basically, it was more about just getting the word out through postcards and putting up signs at school and putting a couple of ads in the city paper and the Philadelphia weekly. And the first year, I basically spend my own money. And we had a three night event in the Bors building, in that cabaret space, and I showed my films along with 30 other local films. And that was sort of it, I thought. And then I was starting to get phone calls and emails about when the next one was going to be. I never really planned to have a next one. I just wanted to show myself. And what I realized was that there were people out there that wanted an independent, a real Independent Film Festival, and that's sort of where first glance was born. You know, back in 1996 and you know now we're, as of January of this coming year, it will be our 20th Film Festival in Philly. So it's, it's pretty huge. And then after a couple years, I decided I needed to move out to LA because there was no production going on in Philadelphia. And this was actually before and night started getting hot, so there really wasn't anything. The Film Office was sort of just there. It didn't really do a whole lot. There wasn't, weren't incentives, you know, it was a different time. There was, there really was no internet as we know it, you know, 18 years ago. So I decided to go up to California, and I was like, you know, what if I can start something in Philly like this, let me see if I can start something in LA. You know, it took me a couple more years to kind of formulate how I wanted LA to work. You know, we started in a really small space in Burbank, and in about three years, moved into, you know, 200 seat theaters. And come April of 2017, it'll be our 17th event in LA and we'll be at a 350 seat theater for four nights. To be our biggest Los Angeles event in our history. And, you know, plans for Philly in year 20, where we have some really interesting ideas, and we hope that's going to be our biggest event as well. And you know, we, we've been, you know, we've been Philadelphia's independent film festival since 96 and we're going to continue, and we've been, we've been really successful at it. I mean, filmmakers love us. They come back. We have hundreds of alumni, 1000s of alumni, that contact us on a almost a daily basis, sometimes to let us know what's going on with their films and their careers? And you know, anybody, whoever comes through first glance, if they do get distribution, you know, we end up putting it out there on social media. So it's one of the things that we've been doing since the very beginning, but the internet has made even easier for us to share that information with the with the masses, you know.

Dave Bullis 16:05
And it's you know ties in with what I was saying before. You know about some of these bigger festivals. Well, you know, obviously Sundance and slant dance are some of the biggest in the world. But you know, the in my experience, you know longer that a film festival, you know, goes on, you know, every year, you know, five years, 10 years, etc, it builds its cash. And that way you can actually say, Listen, you know, you're, you're submitting now to a festival that has a track record of 10 years. We've been going strong 15 years, and now, you, like you just said, 20 years. And this adds a, you know, a lot more, amount more to the festival than, obviously, if one that just started, and when I think the benefit of this is like you just also touched on, is you have filmmakers that have started at first glance, and they said, you know, now we're able to build our career and and keep in touch with, you know, all the things we're doing at first glance. And I think that's how you know some of these things, you know, build upon each build upon each other, is because, obviously, you're giving them a space to, you know, show their movie, and then in turn, you know, hey, you know that new hot filmmaker, well, he started at this film festival. It's so similar what Elliot Grove did at Rain dance. You know, you know Christopher Nolan, you know, debuted following at Rain dance. And you know that. That's why I'm I, you know, I'm so glad that you know, again, like you said, you started it here in Philadelphia, because in 96 you know, you're right, there was no, you know, real filming in Philadelphia. And now, if you actually flash forward today, Bill, you know, a lot of the productions that were in Philly have all gone to Pittsburgh because of just the the taxes. And, I mean, it's sort of this ebb and flow with Philadelphia. And believe me, sooner than later, Bill, I'm going to follow you out to LA and because, really, there is nothing left here going on in Philly, I'm telling you, but, but, yeah,

Bill Ostroff 17:50
I know. I know. We've, we've tried, we've tried really hard. We've been big supporters of Sharon. We try to get filming done in Philadelphia too, because, you know, I want to be able to be able to come back and actually work on these movies, you know, I'm a DGA ad, and I'm, you know, Philly. I would love for Philly to be my home base, but unfortunately, there's very little going on. And when that one production or two productions happens, it employs the people that actually need to work in Philly. So that, you know, and it's a shame, because it's very piecemeal. It's like if Philly were to create something like Atlanta, where there is no cap and the incentive is ongoing, you will never see it die. And I think that that's the key. And Atlanta has built up its community, its skilled crew members. It's building studios and stages all over the place in Atlanta, it also helps that you have a really, you know, one of the most popular shows on television, being shot there, like, seven months out of the year with The Walking Dead. And that's something that I know, that Sharon has worked really hard to try to get a series in Philly. But again, the problem is that if you, if you were to shoot a series in Philly, you really can't shoot from like, you know, November through March, because, you know the weather, so you have this, this period that's really not that doesn't really behoove most networks, because, you know, they want to start shooting, you know, August through December, and then January through March, and you lose, you know, you lose a lot of your momentum in this in the wintertime on the East Coast.

Dave Bullis 19:36
Yeah, very true. You know, that's why Hollywood, you know, obviously, was used to be stationed in New Jersey, and they finally moved out to Los Angeles because of the weather. Because, you realize, you know, the weather out here from November to, you know, February, March, you know, it's, it's, it's tough. Sometimes, you know, it's tough to do a lot of things, even October. Sometimes it gets really cold out here. And it's just, it's, it's just hard to do stuff, you know. And, yeah, again, you know, putting a TV show in Philly, there's always something in Philadelphia, you know, because some, you know, some people have actually, you know, asked me about, you know, do they film here a lot. And I said they film here less and less each season. And I think last season, I think it was, they weren't here at all. They just shoot the whole thing in LA, yeah, it would be tough to get. But you know, again, you know, I know the Film Office does whatever they can and try to get a series here. You know, it's just, you're right. It's just, it's, it's just tough right now, but, but again, it is again, I will probably find that to La sooner than later, but, but, you know, so you know, as we talk about, you know, film first glance, you know, and you know, you're just building this up. And, you know, building up this, this great sort of reputation, you know, where do you sort of see first glance going within maybe the next five to 10 years.

Bill Ostroff 21:05
Well, you know, it's been something on my mind over the last few years, because, you know, 20 is a big, sort of monumental year for us, and I really want to do something different and special and magical in Philly. And you're 20 next year. And again, it's rough because, you know, we are a self sufficient, self funded Film Festival. We don't get corporate sponsorship. We don't have big companies or, you know, big city grants coming in to help us. So it really is powered by the filmmaker and by the attendees, and that's how we've grown. And you know, it's like, what I would love first glance to be is an end all be all for filmmakers we're looking into starting a social media marketing company for independent film. We've been doing it over the last year, sort of under the radar through Twitter, you know, and it's been working pretty nicely. We've also, just last year, I've helped four campaigns for crowdfunding campaigns raise over $100 million I mean about what I was trying to say was $100,000 I would wish it was 100 million, but about $100,000 including film threat, which we raised about $60,000 for, with Chris Gore for his Kickstarter campaign, which we're really excited about, because, you know, Kickstarter is going to help film fright come back next year, and we may have some things that we're going to be getting involved with next year With Tim, which is great for us, because our expansion, what we're trying to trying to find ways to expand into is, I know, from the many years of first glance, the many years of watching the landscape change, is that there are networks out there. There are SVOD companies, VOD company, you know, straight to DVD, that that court me pretty much on a weekly to bi weekly basis, to ask us, hey, we want your product. I think the thing that that indie filmmakers need to understand is that 99% of the films that true independent filmmakers make will never see a theatrical screen. That doesn't necessarily mean they can't make money. There's pay cable, there's cable, there's you know, subscription, VOD, there's VOD services, there's syndication. There are, you know, YouTube channels with, you know, millions of subscribers that could get them, you know, 10s of 1000s of views a day and and, you know, yeah, they're not gonna. They may not necessarily make back all of their money, but it is considered legitimate distribution. And our goal with first glance, and we're in conversations with a couple of YouTube channels and a couple of fvod companies as we speak, is the possibility to syndicate that product, not exclusively, not taking the right from the filmmakers, basically, sort of a lease deal is, I guess, the Best way to kind of place it in layman's terms, is that these companies want to lease your product for a certain period of time, and then you get it back. And I think that that's the direction that a lot of these companies are going in because filmmakers that are making indie films are making them because they. Want to lose the rights to their product or their IP or their web series or whatever it is, and YouTube has sort of become too big for its britches. The amount of content that goes up on YouTube on a daily basis. You can't market yourself hard enough or well enough, to get yourself those kind of views that used to happen 10, you know, 10 years ago when YouTube first started. So finding an avenue and finding the right distribution partners for first glance and finding the right avenues so that it doesn't cost filmmakers any money, and it enables them to get onto platforms that are, you know, that have cred, that have some sort of quality content. And you know, not to, not to, you know, to downgrade YouTube. I mean, it is a great platform. It gets, you know, more eyes than any other platform out there. But you know you're fighting with cat videos. You know your your 15 minute, your 15 minute masterpiece short film isn't going to be watched for 15 minutes. You know, you're lucky if you can get them to watch your trailer. So it is there is that downfall of YouTube being too big, you know? I think Vimeo is an interesting idea. But again, Vimeo also doesn't spend any money marketing, so it's still the independent filmmaker having to do it yourself. And and DIY is is a concept that's interesting and sort of outdated too, because there's not enough time in the day for any one filmmaker to actually do it themselves. And no matter what you do, no matter what you you know you need to spend some money. There needs to be some money spent. You're not going to be able to market your film with with no money. And I think that as far as independent filmmakers go, they should always think about if they are crowdfunding, if some of that money should be put aside for marketing once you're done, and probably for film festival entry fees. You know that it's another you know it's another rough spot, because I know that a lot of filmmakers get aggravated in entry fees for film festival but I try to explain to every filmmaker that you know, 99% of the film festivals out there make no money. And the ones that you see on the big screen, the sun dances and the flam dances and the tribecas and the Philadelphia Film Festival and South by Southwest. And these, these are funded, I mean, millions and millions of advertising dollars and grants coming from, you know, city, state, federal, you know, car companies, vodka companies, I mean, is the, you know, these, these companies spend a lot of money because they know that there's going to be a, you know, a type talent at these events. Now, the other 99% of the film festivals out there are run by an individual person or a couple of people, and, you know, and many of them are legitimate, you know, my biggest, my, my biggest, I think, pet peeve over the last four or five years is sort of this quest for laurels, thing that's going On, and the pop up of all of these I would call fake award type film festivals that aren't actually even film festivals. They're just a dinner, and you're spending your hard earned money because you know you'll get a laurel, and it's sad because you're never going to be seen by anyone. No one ever screens them? Yeah, they might be a $10 entry fee or a $15 entry fee, but again, you're only getting digital laurels. You're not going to sit in a theater and watch your movie with anyone because no one's watching. And I've seen them pop up all over the place. And one of the things that we've been doing over the last four or five years with film freeway is when Film Freeway first came out, you couldn't make you couldn't make the decision like there was no there was no checkbox to filter a film festival from an actual just a film awards program. And we worked really, really hard with them so that there would be distinctive categories, because we feel that it's very unfair for filmmakers to be entering a quote, unquote Film Festival that isn't actually a film festival. And they pop up all over the place. Philadelphia has one, San Diego has one, Los Angeles has one. And I'm sure that if you do your due diligence and research, you're probably fine. 50 or 60 of them, and they all look the same. They're all promoted the same. They're right up there exactly the same. And their websites are usually pretty shitty, but it's been aggravating, because I get filmmakers all the time. They're like, Oh, you know, X, you know, I, I need a fee waiver. And I'm like, you know, I would, I would love to do that for you. But you know, one of the things that first glance has always been known for is the quality of films that we show. And it's a it's a huge process. We watch everything. Every film is watched by me. I watch every single film, and I've been doing it since year one, because it's first glance, and we want the quality to be there. And I'm not just going to let anything through, just to sort of let it through. Even people who become friends of mine, they're like, Hey, first glance is coming. I'm like, Yep, go enter. You know, I'm, you know, the the idea of the ethics of the festival is that if I had to waive a fee for one person, I would have to waive the fee for everyone who asks, and if everyone who asks gets a fee waiver, I can't produce the film festivals. So to me, it's it is sort of a double edged sword, and I know that a lot of people complain, Oh, well, Sundance gives waivers, or slam dance gives waivers. I'm like, Yeah, but clam dam makes $250,000 a year in entry fees, you know. And up until about three years ago, they showed in a coffee house. So, you know, it's obviously not costing them $250,000 to produce their events. So it's been, it's been interesting how, sort of, the growth of the internet, the growth of sort of film festivals, and then the sort of this hybrid thing called a film award, which, you know, unfortunately, you know, big festivals will look at the laurels on your resume. But you know, if it's like, you know, the blah, they blah Film Awards, like, what is that?

Dave Bullis 32:23
Yeah, you know, I agree with you, Bill, I've seen some of these film festivals pop up, and it's kind of like what I was saying earlier about, you know, sometimes, hey, you know, it's, it's the first year of, you know, the blah, blah, blah Film Festival, or maybe it's the second year. But that's what I was saying with, with something like yours, or, you know, with your film festival, it holds more cash, and that way, you know, people know, oh, this is a trusted Film Festival. I know what I'm getting involved in with, with the festivals that have a an actual, you know, history, you know, they know that there's, you know, a solid foundation there. And it's not just some people that are come by, you know, okay, everyone gets a laurel. Or everyone, you know, everyone becomes the Critics Choice Award. Or where, you know, there's certain awards that everyone sort of gets. Now, I've noticed that there was a film festival I entered years ago, Bill and they gave out the same award to like everyone who entered. It was, I forget what the hell was called, or something like the Critics Choice Award. And I was like, What the hell is this? Thankfully, I've never, I've never told anybody I've ever won it, because I'm, like, probably 8000 other people have won the same damn award for just entering but, you know, but, but, yeah, you know, just to take a step back, you know, Chris Gore was on the podcast, and we were talking about, we talked mentioned you briefly, and we also mentioned film threat. But, you know, I think Kickstarter is the, you know, even when I was doing it, you know, years ago, you know, I think it is the future. And I think, honestly, the only thing I could see that could take it down is, is this filmmakers who raise their funds and then never keep anybody in the loop about what happened. And I actually had, I've donated to campaigns run by people that I've known, that people that I know. And you know they though they get all the funds they get, you know, 10,000 20,000 30,000 whatever. And then, you know, they get the fees. It all goes through, and then you never hear from them again. And I'm sitting there going, man, these are the type of these are the types of situations that are going to kill crowdfunding for filmmakers. And you know what? And you know, Bill, they never made the movie. So, like, for instance, yeah, I mean, and it's just, it's, it's sad, man, it really is, because then it hurts out. It hurts legitimate filmmakers like you, myself, and everyone you know, the all the other great people I found on this podcast. It hurts all of us, because then people go, Oh, I was burned one time on Kickstarter, so I'm never going to donate again.

Bill Ostroff 34:43
Yeah, yeah. But I also think it's due diligence. I mean, you know, look into I mean, look into it. I mean, if you're here's the thing, I think, if you are a filmmaker and you've made films, I mean, I today, I did a crowdfunding for my own project about four years ago called. Jedi camp, I raised everything I needed, plus a little bit more, which was great, which helped me to pay for some other outstanding production cost that I thought were going to come out of pocket that ended up, you know, being, you know, greatly appreciative of the funders to fund it for me. But you know, my goal had always been, is that if I get this amount of money, we are going to make this project. And I think sometimes people just throw a number out there and think, Oh, well, if I get $35,000 I can make a feature film. And I'm like, Yeah, you know, $35,000 does not go far. And you have to look at it legitimately. I think a lot of times it's one of the things that me and Chris looked at when because prior to this past year's Kickstarter for film threat, he had tried the year before and didn't make it. And, you know, we sat down and had multiple meetings about what I think sort of the pulpit would be for us if we tried to raise money for film fair again, and where I felt like the sweet spot was, where, where I felt like, you know, if you could make this amount, can you get can you do this? And we sat down and we really budgeted it out to the dollar. And I think that that was what enticed people to come back. First off, because, I mean, a lot of times if you run a failed campaign, people are like, well, you know, they failed last time. Should I put my trust in them this time? And I think that I would say for probably, for every one project on Kickstarter and or Indiegogo, you have 100 that are really legitimate filmmakers trying to make their passion projects, trying to get stuff done. And, you know, yeah, it's just like, it's just like, film a filmmaker who enters a film festival and doesn't get into the film festival they want. You can't blame all the film festivals for not getting into one. So I think that that there, there is that, like, sour taste in your mouth, but you know, in most cases, people, on average, I think as of right now, as of like the latest numbers, like, $30 is about the average crowdfund donation. So unless you've really invested in something like, maybe as, like an associate producer, a producer on a project where you're spending a couple $1,000 and it's, it's a huge amount of money, then I think, yeah, you know that's, that's pretty shitty, that you couldn't make that film, and that, whoever you know the project manager is, or the director of that film, what do they do with the money? And that's kind of sucky. But I think if you look at Kickstarter for the whole and indigo and any of the other crowdfunders, but on the whole, the projects get finished. So I don't, you know it's hard. I think you know you're always gonna have bad apples and you're always gonna have people trying to take advantage. But you can usually tell within the write up and their video and, you know, I usually look at a lot of things before I support them, especially through first glance, because we definitely want to have a good relationship with filmmakers. But we also want to make, you know, make them understand that, you know, we're pretty much an equal opportunity supporter of crowdfunding, and you know, it's one of the reasons that we created the support indie film hashtag back in the day, which is, I mean, over the past year, has just been gangbusters. It's just, it's amazing to me how many people are adopting the hashtag and using it on all media now. I mean, we're we, you know, we're bigger on Twitter than we are anywhere else. Because I feel like Facebook is dying as far as reach, and Instagram is becoming like every third post is an ad. But I mean, if you search support indie film on Google, it's everywhere. It's everywhere. And we're really proud of the fact that that not only did we create the hashtag? But we also, if anybody wants to look we use it every single day.

Dave Bullis 39:48
Yeah, I actually think I'm sorry, Bill, yeah,

Bill Ostroff 40:03
And I think it's, it's a it's inspired a lot of people. It really has so, so, yeah, we're excited to see where that you know that part of the industry goes to,

Dave Bullis 40:17
Yeah, I actually, I followed it myself. Support any film, and I use that hashtag whenever I tweet out the podcast at all, because, you know, I can see that people who are really out there doing things are using that hashtag which is good, you know, no one has, you know, hijacked it, you know, stuff like, and none of the film hashtags, no one has really taken yet, like, you know, hashtag, script, chat or whatever, but you know it, which is, but I love the support in hashtag support indie film hashtag you came up with. And you know what? I agree with you on Facebook, by the way, Facebook, to me, is, is because they want you to pay for everything now. They want you to pay to reach your own fan base that you've built up, and they want you to pay for this. And that's why I stick with, you know, like, I stick with Twitter, Instagram, and now I'm getting more into YouTube, but I just, you know, it's just Facebook. I'm just always like, Man, I hate this whole set, this whole network. And again, you have to pay, you have to pay it. It's like, dealing with the mafia. You know, you want something done, fuck you pay me.

Bill Ostroff 41:18
Yeah, yeah. I mean, it's, it's like, you spend, you spend all this time building your family, and then it's like, oh, well, if you want to contact your family now, you got to pay us. And it really is an awful concept, and I think they would have much. They would have been much better off, especially for everyone who runs a small business, is, instead of playing that kind of game is, and I've said this to a lot of people, and most people agree with me. I don't know if it'll ever happen, but I would rather pay them 395, or 495, a month to get all those people back. I just give me back my facebook so I'm willing to take, you know, a monthly I will take a monthly subscription if I can talk to my 4000 followers on on on Facebook, and actually invite them to my events and not be caught at 500 it just, it's a really, it's a really smart me way to do business, I think, and you know, to boost a post to get in touch with the same people that you used to get in touch With. Is it's outlandish.

Dave Bullis 42:20
Yeah, it really is, and that's why I've tried to steer away from Facebook. Every time I want to close down my profile, just my main profile, just me. I always have an excuse why I have to keep it open because someone's trying to contact me, or this, that and the other thing. And God damn it, because there's only a few groups I actually still use on Facebook, and they're mainly like podcasting groups, and the other half is film groups, that actually some there's a group, you know, the groups out there, they hold some validation, you know what I mean. And there's actually some validity of some of the groups, but, but for the most part, you know, if you want a fan page, you want to get a, you know, of hold of those 1000 people, you have to just, you know, you obviously have to boost the post, but, but, yeah, I mean, that's why, again, you know. And I'm also going to link to your Twitter and everything in the show notes, and also the hashtag, you know, support indie film that way. You know, people can find it. But you know, you know, as we're talking more about, you know, getting into film festivals, I had some questions come in, bill that actually relate to first glance. You want, you want to take a few questions. Sure, this one is by, by the way, Whitney Davis, I want to say thank you for all the great questions. She actually sent one in. And I love this question. By the way, Bill, she said, What can writers and directors do to set their indie film apart from everything else out there?

Bill Ostroff 43:40
Wow. Okay, I would say number one. And even though we're right now anti Facebook and anti Instagram, as soon as you come up with the idea or the title of your film, buy your buy the web.com, if you can start a Twitter page, start an Instagram page, start a Facebook group, and start to build your audience, because the only way that you're going to make it stand out from others is that people know about it, and the the issue now is because it's so easy to make a movie, And it is, I mean, people are making them on GoPros. People are making them on their iPhone. People are, you know, you can go to Best Buy and for $450 by, you know, a canon, t5, I, and you can shoot a movie. You know, you could shoot it on your iPad. You can, I mean, and that's the thing is, there's so many ways of shooting them. And yes, there are movies, but are they films? And I make a distinction of like, anyone can make a movie, but not everyone can make a film. And a film is a beginning, a middle and end, a story, something that's cohesive from beginning to end. And. And and I think that you know, to make it stand out, there's a couple of things that you can do, and I would say, you know, in your budgeting of time and energy, and in hopes of finding yourself a good graphic designer, because a good movie image, good poster image, a good postcard image, something to put on your your Facebook backgrounds and keep it all consistent, too. I feel that like for branding purposes, and I think that, you know, a lot of filmmakers like, well, I make a movie a year, and I'm like, well, that's great. You know, you have to brand every single one of them, because until you're an actual name, nobody knows who you are. So you really need to brand each of those films, so that people know where to go, what to see, and then you keep people in the loop. I mean, it's similar, in a way, to a crowdfunding campaign, where from day one in crowdfunding, your goal is to get the word out, to get people to join you. And it's really like a snowball. You have one fan or two fans, or three fans, and then suddenly those three become nine. And it's like, like that old commercial from TV where it's like, that, you know, you tell one person, and then I tell one person, and then I don't remember, it's like a hair product or something, I feel like, but it was like an 80s commercial, and all of a sudden you have like, 700 people on the screen in these little, teeny boxes. So your goal is, is to find champions. And the great thing about what first glance has been doing over the last few years is that we found a lot of champions, and you can, you can find them very easily. You just hit support indie film hashtag, find our list, and that is a huge amount of supporters of ours, skip Bolden and Patrick Russell and Paul Mackey and Russell Southern and I mean, there's people from all over the world that follow us, and the reason they follow us is because we're real and because we share. And a lot of people on social media toot their own horn, and that's all they do. And social media from from day one, I've always learned social media is social. So if I retweet you, you will likely retweet me, and then it becomes a relationship. Doesn't necessarily have to become a close relationship, but if you like what we're doing and you retweet, well then I'm going to look for stuff that you're tweeting and I'm going to retweet. So it's a community, and you're building your community. And for any writer or any filmmaker to stand out from the crowd, they need to create a brand. And create that brand, you have to use social media. And right now, I would say Twitter is the best place to go, because Twitter is the only place that doesn't throttle you, that doesn't push at I mean, yeah, pushes ads, but it doesn't push ads on you the way Facebook and Instagram do. But, you know, create a great image. You know, I think one of the things that make some filmmakers stand out, friends of ours like Jessica Cameron, is they they push a certain envelope, like horror, and they continue to stay in that genre. So you have that ability, but if you're going to make all kinds of movies, well, then, you know, you need to brand those. And I think that it's really important that you understand that social media is not a nine to five job. It is a seven day a week, 365 days a year, and you got to work at it. You got to learn how to get good at you got to learn tips and tricks. And there's all little different things, you know, you got to find champions because, you know, you tweeting out, hey, you know, come see the day. Bullish podcast, if nobody retweets it, then nobody comes to listen.

Dave Bullis 48:52
Yeah, yeah. Very, very true, Bill. And luckily, I have been very fortunate people have retweeted it. But you know, this question in your answer to, you know, it's something that has come up before, and I'm always interested to hear everyone's answer. You know, I've had on like Paul pedito from script gods must die. I've had on Jason Brubaker from filmmaking stuff, and the list goes on and on about, you know, how do you set yourself apart? And you know, one of the things that I go back to, of how you can set yourself apart is even before that. And one of the things that I have said on this podcast more so recently is, I think the hallmark of our times right now is going to be, can you make a micro budget film? Can you take a camera and a and probably one to two or maybe a couple more crew members and a few actors in a few locations. And can you make a gripping movie using all locations and resources you have at your disposal right now, at this very minute, and you can sort of test the waters of this movie by, just like what you were just saying, uploading it to YouTube and just seeing, you know, I mean, I'm not saying you're gonna get a huge amount of traffic, but just to see if it's if a few people can watch it, see if they give you a thumbs up, see if they give you any comments. And you know, if you have a built in market, but prior to that, even if you have, like, a social media account prior to that, you know, obviously use that. But honestly, I think that sometimes Bill people come into this industry with the wrong ideas and expectations. And I think sometimes

Bill Ostroff 50:39
They definitely, yeah, yeah, they definitely do, I think. And I had it too. I mean, I came out of college, you know, with, you know, five feature length scripts in the hand, and I'm like, Oh, I'm gonna go get, you know, I'm gonna become a screenwriter. And blah, blah, blah. And, you know, you come out to LA and you find out that that almost every agency won't take an unsolicited script. So how do you get your script to an agent if they won't take an unsolicited script and you you you get sort of in this catch 22 or Rock in a Hard Place kind of thing where it's like, I have this great screenplay. I want to make it happen. How, you know, how do I get an agent? Well, the only way you get an agent is the air referral. And you don't normally get a referral from an agent. You get a referral from someone higher up. So how do you get a producer or director to read your script? Well, if you send it to a producer, the producer like, well, I can't read this because if some way, some time down the road, a film that I make is partially similar to yours, well then you're going to sue me. Okay, so producer won't read my script a director, all right, how do I get my script from the end of a director? Directors are too busy. They don't have time. Directors have 16 other people that work for them, so if you can even get it to the assistant of the assistant or a script reader, again, chances are it's never going to see the light of day, because most script readers, as we all know, are aggravated screenwriters, and they're, you know, they want their script to be Read, not yours. So there's a huge catch 22 there's lots of there's lots of doorways and things that are that are locked, even for someone like myself, who's been out here for 1520, years, I still have unless it's an upstart company, and it's someone who said to me, Hey, there's this upstart company looking for product, and they're small, and they're looking for like, one to $3 million future films. Well, then I go to my friends that I've read scripts from, I'm like, Hey, I have an avenue right now. You know, it may close up in a year, because if that small company ends up under the umbrella of something larger, like a Comcast universal, or a paramount, or a Sony, well, suddenly they can't take those scripts anymore because of the lawsuits and the fact that they're, you know, everybody's worried about, you know, being sued about this, that and the other thing. So there's this very small winter opportunity. And then if this company then develops a film, and the film goes out, and then it goes, well, well, then boom, you know, like, for example, like, five years ago, you probably could have gotten your horror script in the hands of Jason Blum. Of Jason Blum. Nowadays, probably not. So there's that, that whole window of opportunity where, you know, you come out of college and you're bright eyed and bushy tail, and you're like, oh my god, I get this. I'm gonna get this. And then reality hits you, and you're like, holy shit. This is not easy. You know the story. You know the stories of like Steven Spielberg, like, you know, walking into, you know, the universal lots, and walking into an empty office and just setting up office, you know, quote, unquote, that would Good luck. Good luck getting into the front gate. You know, you know. And if you got through the front gate, just wait to get arrested, you know, 100 feet in. So, I mean, there's, it's a whole other animal now. And I think that the best way to do it now, and quite honestly, like, if you have a great script, pull a great scene. Pull a great scene from that script, something that that you, with your abilities, can shoot. And it doesn't necessarily have to be you shooting it. You know, get Find yourself a good DP, somebody who wants something for the real shoot that scene. Get that scene up, because that scene will show possible investors down the road. You know. You know, there are the chances of it going viral. I mean, limb, but, you know, I can't tell you how many people contact me about I want to make a viral video and like, well, that's not really how it works. You know, you don't go, if someone knew the formula to making a viral video, they'd be like a multi trillionaire. Yeah, you. Yeah, because there is no rhyme, there's no reason you don't know why it goes viral. It's just, it's 100 different elements to why something goes viral, and there's no rhyme or reason. It's just like there's no rhyme or reason you know why. You know an actor who is on their last dime suddenly gets the callback of their lifetime and for the next 10 years, works in sitcoms. There's no, there is, there is no real, actual book that tells you how to do these things. I mean, there's hundreds of books out there that that try to but take those with a grain of salt, because, you know, you can write the greatest script, but if it can't get through a door, then it just, it's just paper, or now it's just the PDF file.

Dave Bullis 55:51
So yes, everything's digital, right?

Bill Ostroff 55:55
You'd be surprised. I do work in the film industry. You'd be surprised at how much paper we should go waste. Well, but yeah, it's um, it's hard to differentiate yourself, and it's not something you're going to do right away. It's something that's going to take you years of work to do. And, you know, get yourself out there and put yourself in networking situations and go to local film festivals and watch what other people are doing. Because that's also another thing that I tell a lot of filmmakers, like, Well, what do you guys accept? And I'm like, Well, go to our, you know, go to our YouTube page and look at all the trailers. You can see the kind of films we accept. Come to our film festival, and you'll see, I mean, I've even invited, you know, enraged filmmakers who didn't get into our film festival, like, why did we get into your film festival? And I'm like, Look, come to it and see and maybe I'll understand why your project didn't get programmed.

Dave Bullis 56:56
Do they ever take you up on, you know, huh? Do they ever take you up on that offer.

Bill Ostroff 57:01
I've had one. I'd had one, and they actually were, they were apologetic afterwards. And they were like, I get it. He's like, he's like, I don't take my film Well, pretty well on a big screen. And he goes, and I know that I had sound issues. And I'm like, see, oh no, there you go, you know. But and all that. Note with sound issues, I implore every independent filmmaker out there that if you're going to make an independent film, please, if there's one person that you have to pay, pay a sound mixer. Because yes, the sound might not be great on your computer when you play it in a small version, but imagine putting that up into a theater that has Adobe surround or something of the like, and you're hearing this buzz throughout an entire 17 minute short film, that'll drive an audience crazy. So it's one of the things that it's It's my biggest pet peeve, and probably every time we do call for entries, and every time we're doing our pre screenings, I will put up a tip on Twitter, please hire a sound person. You know they are going to be your best investment, because you cannot fix bad dialog in post, unless you're Lucasfilm and you have millions of dollars to do that, because it's really, really expensive. So that would be one thing that I would definitely tell filmmakers to make sure that they do. You know, even if that's come out of your own pocket, because in the end, it's going to come out of your pocket and post and or you're just going to be so aggravated that you can't figure out how to do the film right on your final cut, or your Adobe Premiere, or whatever it is you're using, because the problem is, is that you didn't get good sound to begin with. And if you don't get good sound to begin with, you can't make it better.

Dave Bullis 59:09
Yeah, very true. Bill, very true. I've had on Kelly Baker, who he runs angry filmmaker, and he's, he's done all the sound work for Gus Van zandt's movies, and that's something he always whenever he's doing a sort of film class, or, you know, teaching sort of like a film seminar, he always says, Trust me, guys, as a guy who works in film, he goes, and whose specialty is audio, trust me about this, he goes, You have to have good audio, because it's almost like everything becomes, you Know, they usually don't think about it until they need it, right? And it kind of ties in with what we're talking about with marketing. Most people don't realize they need it until they that most people don't realize they don't have until they need it. And it's right, you know, it's like tying into that market. I mean, I've had people on here who said, you know, they they've made movies, And then all of a sudden they realize they're like, We don't have any presence. We have no media presence. We don't have a way to distribute this thing. They weren't even thinking about anything until, you know, obviously they needed it, and at which point, you know, it's probably, it's not only much harder, but it's, it's almost like it's tough enough, but now you got to really, sort of, you know, climb, you know, two mountains, because now you got to build it as you need it. And then you got to, also, you're pitching to festivals, you're trying to get this done. You're trying to, I mean, it's just, I mean, you know, obviously, you know, you've seen it before, as have I and but I think now I hopefully with, you know, as I said before, you know, with this podcast, I hope to not only use it, use this as an education for other people, but also as an education for myself. And you know, I hope my goal is that every episode you know somebody out there, if I can just help you know one person, or one person finds this useful, or whatever, then that episodes of success, you know, but thankfully, more than one, but yeah, and, but thankfully, though I've had, you know, more than it's, it's been, you know, I've gotten a lot of excellent feedback since I started this podcast. And I'm really but, but again, it's just for that issue, man. You know where this is I want this to be like a film school where the teacher is a different teacher every, every single week, there's a different teacher who is telling you not theory, but actual practical advice based upon their years of experience actually doing it.

Bill Ostroff 1:01:33
Oh yeah, yeah, I've thought about it. There's, there isn't a there's like a school, I think in Philly that does, and I think it's Harry casting or something that does it. And they're always looking for like production management and courses like that. And a couple of years ago, I actually had contacted them and said, Look, I'll come in and I'll show you. I'll show whoever, if you have the equipment, I will show people the nuts and bolts on how to build a film from beginning to end. I mean, on top of, on top of, not just social media, but, you know, writing a decent script and and, and getting real actors. Because, I mean, the other thing is, the other thing is the, you know, the getting your mom and dad to act in your film is, is probably the worst thing you can ever do when there are plenty of actors out there that would do it for a good script. And you know, it's, you know, when you've watched, you know, almost 20,000 independent films like I have you, you see things over and over and over again that just are like, Oh my God. Like, you know, amateur error, or you've gone into production too soon, or you're like, Well, you know, I just want to get some I just want to make movie. And I'm like, Oh, don't just I want to make a movie. Make it the best move you can, because you're going to waste your time and your energy, and everyone else is putting together a product that is just going to end up on YouTube, sitting there doing nothing, or wherever it ends up. You know, a lot of times it ends up nowhere. I mean, it's still sitting on hard drives and, well, I mean, from from our inception, it's still sitting on beta SP and 16 millimeter and 35 millimeter. And filmmakers have you know, there's nothing they can do with it anymore. So I think that you know going back to branding, is that you know you have to think about the marketing, because as a filmmaker nowadays, you are your own marketing. Yeah, you know, I mean, first glance film. We are our marketing, you know, because we know how to do it best, and it shows. I mean, if you know 50,000 followers between Twitter and Facebook, and it's not a mistake, I don't buy, I don't buy my followers because I want real followers on people that are going to engage with us. So I think that's, you know, the key. So it's definitely, it is a way to make yourself stand out. But on top of that, you got to make good products. And if you're not making good product, you're amongst the million other people making movies.

Dave Bullis 1:04:21
Yeah, there was a, there's a saying in social media that once read that was the with the invention of social media and how democratic it is, everyone owns marketing now. And you know, to Bill, you know, if you are, if you're on Twitter, and you go to a restaurant and the service sucks and you hate the food, you What do you do? You immediately go to Twitter and say, Oh, this place fucking blows and me, and now you know everyone who's marketing so all your followers.

Bill Ostroff 1:04:45
I may not say it exactly that way.

Dave Bullis 1:04:49
I think you're the Philly has left you, Bill, because you know that. That's it, Philly, that's everyone songs. But I'm just kidding, but I'm just having good fun.

Bill Ostroff 1:04:59
But I say. I may say, I may say something like this, John sucks, but I probably would not. I keep up. I keep up. Yeah, John, you know, you're, if you're more, if you are more like, you know, if you're more sly about it, sometimes it'll get you free meal. That's like that. But you know, I have had my issues with companies, and you know, when you have the amount of followers that we do, they get touched pretty fast. I have to say, you know, it becomes sort of a customer's always right sort of thing. But it's also become sort of like, I see it with Yelp too, you can't, you know, I see restaurants that have hundreds of great, great, great, great experiences, and five stars, and then you see one or two that have like, like two and, you know, one star. And I'm like, I don't know this seems like the person and not the venue, and I think it's just like anything else. It's you got to do your your due diligence if you're going to look at the shitty, you know, the shitty stuff all the time and the negatives, well, then you're probably not looking at it the right way. You know, yes, if the majority of things are negative, then yeah, maybe it's not something you want to purchase or buy or go to ahead, you know, if you know it already. But you know, every server can have an off day. Every bartender can have an off day. Every cook can have an off day. Every film festival can have an off day. And it's, it's unfortunate, it's just the way it works. I mean, you you're not going to get 100% from everybody, 100% of the time. And you have to think about, you know, putting yourself in their their shoes, just for a minute, just to kind of, you know, maybe understand where they're coming from. And I think as a screenwriter, it's something you need to do, you know, because what does complaining get you?

Dave Bullis 1:06:53
Yeah, very true. It's just a waste of time. You know, complaining

Bill Ostroff 1:06:57
It may get your free Dunkin Donuts, coffee, though,

Dave Bullis 1:06:59
Yeah, it's, yeah, you might, you know, Bill, I wanted to ask you to have you ever approached Twitter about verifying your account at first glance film, because I know they open up the verification process.

Bill Ostroff 1:07:11
I'm actually talking with Twitter about it right now. Twitter, Twitter is, it's, it's in a weird situation right now. It's trying not to verify too many people too quickly. They're trying to do they're more about verifying individual people at the moment. So, you know, TV and radio and movies and those kind of people and the big films and that kind of stuff, they verify that stuff pretty quickly. But because, technically, first glance films is not an individual, it's been a little bit harder now that they've started to verify the larger Film Festival. Though we're we're like, right on the cusp. We've been in conversations. I know, you know, I already know the people that I need to talk to about it, and it's just a matter of you know, my goal is, is to try to revisit it when we hit 50,000 and I'm hoping that'll happen within 2017 because we tend to grow about 1000 followers a month or so. But yeah, you know, it's something we're definitely looking into we don't know what verification is going to actually do for us. And then I've talked to people that have gotten verified, and they're like, Well, you know, it just it gives us more set there's more sets of valuable information that you can call from, from Twitter analytics and things like that. But otherwise, they say it's not like they've seen a massive amount of new people jumping in, or they're still having to do the same amount of work to build their communities. But yeah, I mean, it'd be cool to be verified, but business wise, I'm not exactly sure what it would do for us. But yeah, you know, it's definitely something I've looked into. I've also looked into Facebook verification, but I don't know that that's not gonna do us any any good anyway. I mean, you know, we put up a post, put up a post on Facebook, and our 4000 people, 35 see it. I mean, that's awful,

Dave Bullis 1:09:14
Yeah, yeah, it's I've actually tried to get Facebook, I mean, Twitter verified. They've turned me down two times. So now I'm just going to sort of put it by the wayside. And you know, it's something that I thought that, you know, at least I could. I thought there was going to be more of a process to it, but it was basically just like, No, we can't verify it this time. And I gave all external links, not from my website. And I was like, Well, I gave it a shot, because so other people, you know, so, but, oh well.

Bill Ostroff 1:09:44
But we'd much, I'd much rather be, I'd much rather be an Oscar nominating Film Festival than verified.

Dave Bullis 1:09:52
Yes, I concur. I'd rather you know that those are the good victories. you know, and and as we talk about, you know, all these victories, you know, we talked about, you know, your career and everything like that. And you know, I'm just want to say, you know, Bill, it has been, you know, great talking to you about, you know, all this stuff. Because, again, film, because indie film, is changing so much, you know, and it's just good that, you know, we were able to sort of, again, people who have their finger on the pulse of what's happening, you know, people who you know, talk about, you know, micro budget filmmaking and all and all the good things. And you know, obviously, you know, then you get, you know this, your budget grows, you know, piecemeal by piecemeal. As you know, as an independent filmmaker, you know, the idea is, you make a film for, you know, micro budget, I'd say 1000 and then you can build into others, bigger budgets, as you sort of get, you know, more cash. No pun intended, you know, towards yourself, because, again, you're trying to, you know, always further your career. Because, you know, Bill, we've been talking for about an hour now, about an hour and five minutes, and I wanted to ask you, in closing bill, is there anything that we didn't sort of talk about, that maybe wanted to talk about? Or do you have any sort of closing thoughts to put a period at the end this whole conversation?

Bill Ostroff 1:11:13
Um, I think, you know, the one thing that that I think that we maybe glossed over quickly is the fact that you know, every every filmmaker should make their film, it's just that they have to understand that not every film festival is going To accept their stuff, because every film festival has limitations. One of the things that we've tried to do over the last few years, which we think has been really successful, is we added a short online contest. It sort of like goes along with our film festival. So we invite between 20 and 40 other films short that we can't program because we don't have the time to program them into an online portal which is safe and secure, that you know, it's not like people can share your movie. People come in and they watch and they vote, and then you know that winning film ends up in our next film festival. So we've been trying to expand our reach, both online and offline. We're really close to potentially doing, and it depends on logistics and things like that, but we're hoping, with our new partner in Philly, the painted bride Art Center, that we're going to start doing monthly, sort of, what would we call it? Sort of short film networking mixers, and we're looking to do possibly the same thing out in LA on a monthly basis, to allow filmmakers a great screen and a great venue to come out and show their film in a non competitive and a non judgmental way, so sort of like an open mic night in a way. So we're looking into expanding there. We're also talking to lots of again, we talked about this in the very beginning. VOD and other YouTube channels which have millions of subscribers, to potentially create a first glance channel YouTube, we have almost a million views, and we have almost 1000 subscribers. And once we hit 1000 subscribers, we can then offer independent filmmakers an opportunity on our own channel. So, you know, we keep on building and keep on moving forward, and we try to stay with the the technologies stay up with the, you know, the divergence of all the technologies together. So, you know, we're just, we just keep on trying. And, you know, we change every year, just like filmmaking changes every year. And that's, that's always been our goals. You know, we don't want to be stale and stagnant. We want to continue to grow. We want to be able to give value back to filmmakers for their entry fees. We want to be one of the best film festivals out there. You know, having done, you know, has them this year 38 you know, producing 38 film festivals, and having watched, probably, by the end of next year, over 20,000 films, I would say that we're probably one of the only film festivals that does that. You know, go talk to the slam dance and Sundance directors. I'll bet you none of them watch any of these movies that are entered. So, you know, you have somebody with it, with a kid with an eye for indie film watching. And I think that it's something that will bring more confidence to a filmmaker knowing, oh well, it wasn't, it wasn't watched by some 17 year old kid in high school because they raised their hand in the class and said they would volunteer. It's being watched by me. And you know, they can feel, feel free to IMDb me. And LinkedIn, whatever, to connect with me, to see my experience, if they don't believe it. But yeah, I mean, before, before the films in our festival go to the screening committee, they go through me, and they they're watched by me first, and then they're dropped into the next level. So yeah, I mean, it's, it's been an amazing experience. And, you know, I, I would love to be able to offer more to filmmakers down the road, and it's something that we're working on pretty much every day. So, you know, if, if it happens, it happens. If it doesn't, it doesn't, but we're gonna keep on, keeping on. And, you know, bringing great films to great audiences on both coasts.

Dave Bullis 1:15:47
And those are some great ideas, Bill, especially about getting the YouTube channel, because I think, you know, that is a great avenue that I, you know, this direct sort of pipeline, you know. And I think that is is phenomenal as well. And it's something you touched on, too, where not every film is going to have a theatrical release. But then again, maybe some of these films shouldn't go theatrical. Maybe they should go, you know, to YouTube or somewhere else. And something Jason Brubaker, too has been on the show talks about, because he says some, sometimes he just says, Put a big Buy Now button on a you know, or put it on YouTube or Vimeo or something like that, and go that route. And you know, again, though, Bill, I think what you're doing is is phenomenal. And again, like I said, you're somebody that I've wanted to have on this show for a while now, and I'm finally glad that you could come on. And what are some of the links where people can find you out online?

Bill Ostroff 1:16:38
Oh, yeah, so you can find us at Facebook, at first glance Film Fest with an F, I believe you can find us on Twitter. At first glance film you can find us on YouTube. I believe at first glance film festivals. You can find us at first glance films.com and you can find us once a year in Los Angeles and once a year in Philadelphia, at our film festival. We're hoping to be back at the painted bride in 2017 and our goal is we're finalizing the crest Westwood in Los Angeles for next year. So, you know, come out and see what we do. You know, see the kind of films that we show, and see why we have the reputation that we do, and see why 97% of the feature films that we do, screening both feature and documentary, end up with distribution. I have a very keen eye. You know, how else do you get a keen eye but with experience? And, you know, I marketed myself to, you know, distribution companies for the last few years. And, you know, basically tell them you're not going to find someone who's watched as many films as I have.

Dave Bullis 1:18:09
Yeah. And you know, you get better by doing. And you know, again, like he was saying, Bill, when you watch so many you know films, you know now you're you know exactly. You know what to look for. Again, you know that they have a, you know, your distinction between films and movies. You know films have a beginning, middle and end, and you know there's some production value to them. And I'm sure you know, you know, sort of by, I'm sure you probably know, within a few what, maybe 30 seconds to a minute, you probably know if this is a professional or an amateur sort of production, right?

Bill Ostroff 1:18:44
Yeah, yeah, I mean, but that doesn't necessarily take away from the value of the project. I don't want people to I don't want people to think that if it's an amateur film, we don't put it in because we do do student film.

Dave Bullis 1:18:58
Yeah, I probably, I worded that a little wrong. I'm sorry about that. I should have said, I should have said, maybe one that would get in, one one that wouldn't get out, you know what I mean, like one that would,

Bill Ostroff 1:19:06
Well, yeah, well, yeah, yeah. Well, I've also learned what my audiences are interested in. So I also look at it as an audience member, and I look at it and going, you know, would would first glance audiences want to watch this. And I think that it's something that that as a filmmaker, too, once you make your movie, you have to think about that look at it from an outsider's perspective. Would an audience on a big, huge screen want to watch what you just made? You know? So, yeah, but again, I don't want anyone not to make their film, because you never know. You never know that the chemistry that you pull together in a group might turn into something bigger and you might work together year after year after year. It's what trauma does. It's what Kevin Smith did for years. It was like the same group of people. You know, go back to. Go back to the 60s and 70s and 80s, and you got Mel Brooks and everyone that he worked with, it was almost always the same people. So you will potentially learn things and network and find friends that potentially maybe, if you're not going to grow, they do, and you know, hopefully they take you with them on your journey or or it's you that goes on the journey. But it's important to have those kind of cogs and those people around you, because if you think that filmmaking is a do it yourself industry, it certainly is not.

Dave Bullis 1:20:38
Yeah, very true, very true bill, and it does take a it's a Spanish proverb. It takes a village to raise a child, and each film is like a child unto itself. And Bill, it's been absolutely phenomenal talking to you, everyone. I'm going to link to all of Bill's social media channels, in the show notes and his website and all we can find him out on Facebook and Twitter and on YouTube. Bill Ostrov, I want to say thank you very much for coming on, sir.

Bill Ostroff 1:21:06
No problem. Thank you, sir.

Dave Bullis 1:21:08
My pleasure. I will talk to you soon Bill, take care.

Bill Ostroff 1:21:10
Bye. Bye.

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BPS 469: Why Most Filmmakers NEVER Finish Their Movies with Rob Dimension

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Alex Ferrari 0:47
Enjoy today's episode with guest host Dave Bullis.

Dave Bullis 1:07
You know Robin, you're a person I've always wanted to talk to. You know, you and I actually met a couple years ago, even before I started the podcast, even before I started, you know, my journey in filmmaking, because we actually meant, when I believe you were a manager, I think was, what is it PWA, ?

Rob Dimension 1:07
TWA, yeah. TWA in Voorhees New Jersey, right?

Dave Bullis 1:07
What was the one in Pottstown Pa?

Rob Dimension 1:07
Oh, PWF,

Dave Bullis 1:07
PWF that was it. Yes, that was the one we actually met there first, and we all those years ago,

Rob Dimension 1:07
That was myself and Steve Carino that owned that company.

Dave Bullis 1:07
Yeah, well, that was a great you know, I remember the first show I ever met you at was, it was Masato Tanaka and Shinji Otani versus, I think Carino and CW Anderson, that was an amazing show, by the way. Okay, great. Yeah, vast energy, yeah. And, you know, I we actually met briefly after the show, and I doubt you remember me all the way back then, but then, you know, now here, fast forward. What? 10, 12-14, years, here we are.

Rob Dimension 1:07
Yeah, it's been a long time, for sure, it's been, I think it's been 14 years, to be honest, because I'm 16 years now in being involved with pro wrestling. So that was probably 2003 I'm gonna guess ish somewhere in that area. I'd have to look back at it, but it's probably been around that time. So yeah, it's been, for myself in wrestling. It's been a crazy long time. You know, I've seen and done lots of stuff, so it's been very, very crazy.

Dave Bullis 1:08
Yeah, and, you know, I wanted to just bring that up, because I very rarely do. I actually have ever met anybody who's on the podcast. Usually it's, you know, people from all over the world. And it's just funny though that because now you're like, the you're, you know, I'm 116 117 episodes deep, and you're like, the third or fourth person I've had on who I've actually met in real life.

Rob Dimension 3:51
That's great though you're actually, you know, you're, you're, I mean, podcasting is really, I don't know. I feel like it's, it's a flooded market, but it's a very lost art, because so many people go on, and I don't know if they really put together the best show, but I feel like you're trying to create. You're trying to bring positivity to a lot of filmmaking and stuff too, which is great, because, you know now, with everyone having cameras, anybody can really make anything. You know what I mean, and and I think that there needs to be some sort of motive for people to want to go out and actually make movies and put forth positive effort. You know what? I mean? There's so much that can be done out there. It's insane.

Dave Bullis 4:29
Yeah, and one thing I always tell people is, you know, there, there's a, I think it's a half a million or something, that they're of podcasts on YouTube, I don't know, YouTube, iTunes, and out of all of them, the number they usually stop at, like, I think, seven episodes or five episodes, and they usually stop so there's a ton of podcasts. Some are just, you know, they're artifacts now, legacy, you know. And they, there's nowhere you know, they're they just sort of given up. And other podcasts, you know, have just, you know, kept, kept going on. Yeah, and you know, that's I've always wanted to dig deeper into why, you know, and one of the reasons why, I mean, I've done podcasts in the past that we've had to quit, and you know, Reason is time, time and logistics. So whenever I'm telling people about podcasting and putting them together with, especially friends, you know, to make sure that everyone's into it, because, you know, you don't want to be sitting there, right? You know, everyone in the same room, you've driven, like, half an hour to an hour, and then you're like, Man, where the hell is Dave at he was supposed to be here, you know, half an hour ago. And it's a lot like filmmaking, you know, Rob, it's, it's, you want to have people that you can depend on, if you're, if you're going to take it seriously,

Rob Dimension 5:36
Yeah, you know, I've had several ventures in podcasting, myself and Steve Carino, who we've talked about, we did the extreme odd couple podcasts, and that was really successful. But what happened was, is that Steve moved to North Carolina, so I was more of a fan of being able to podcast with someone in the same room, more than just via telephone, you know, or via Skype or whatever. And they just kind of fell apart, you know, where he I don't know, like, I feel like the what made the extreme, odd couple podcasts successful was that we both were kind of grumpy, you know, and, and he had gotten married and had a new a new son, and he just wasn't, wasn't miserable. And to be honest, I wasn't miserable, you know. So it just kind of like lost some magic. We kind of like lost things to talk about, because our interests really aren't the same. I mean, while we both were involved with pro wrestling, and that's kind of where it stops, you know, he likes baseball, I really don't, you know, I like horror movies, he has no interest in that whatsoever. With the comedies I like, he really doesn't like we both, you know, has interest in stand up comedy, but that's kind of where it stops. And then other ventures that I had, I was involved with Monster mania radio, and that became a time issue, just like you had said. And then I've had other opportunities with people, and they just kind of flake out, you know. And I know that I try to do one on my own, and I really, I really tried to make it more of of a 45 minute sketch show with characters and stuff. It was really a bizarre kind of thing. That was my last venture. And I was like, you know, why am I doing this the podcast? And why am I not doing this on video? Instead, that kind of brought me to where I am at now, where I'm kind of trying to do that, but podcasting, it really is very proper dedication, you know. And I do agree that, I think that they said originally that the average podcast gets like seven listeners. So if you're doing more than seven listeners, you're doing great, and it's very It hurts, your bruises, your ego, you know, you know, you put together, put forth this effort to make this great podcast, you get like, six listeners and just like, What am I doing wrong? And not that you're doing anything wrong, just that there's an array of, you know, material that's out there, and everyone because of the fact that you can actually podcast in your phone now, there's, there's so much variety that's out there, and everybody's doing it. It's crazy.

Dave Bullis 8:01
Yeah, very, very true. You know, that was something a couple episodes ago I had on Paul petito. And Paul is a college professor, and he was saying, he was saying the same thing. He goes, you know, all my students always ask me, How the hell do you stand out? You know, how do you go on iTunes? How do you get that and and I said, you know, I've had so many people on the show, and they each have their own method of how they have how they went about doing it. And some use aggregators, you know, some, some basically just use the concept to sell it, because it was so outlandish. And they knew going in that this was an outlandish concept and that people were just going to talk about it. And you know, to doing podcasting now where you know, I mean, I didn't even know how many podcasts were out there. And you know now that, you know, people sort of come to me and they asked me about, you know, starting a podcast. I've been doing this for about two years now, and they say, you know, what? What mic should we get? What board should we get? And that's why I'm writing this whole because there's all these articles I'm writing, and they're all free, and I just go into the basics, like, you know, because I don't want to, I think if anyone's out there, you know, who's thinking about starting a podcast, I don't want them to rush out and buy all the really expensive microphones. And, you know what I mean, like, I think that there should be a sort of a litmus test where you test it out for, like, you know, 1010, or so episodes, and if you like it, and you have the funds go out and buy all the expensive stuff. But if you, I mean, if you're just going to start, you know, you might as well just use the basic stuff and just see if you like it. If you know what I mean, Rob

Rob Dimension 9:28
Yeah, I do know you mean. I feel that what happens a lot of times is we live in an immediate society where we need to have results immediately. We need to know things immediately. No one really wants to work for it. So, you know, I actually also have done the same thing where I wrote notes on Facebook that here's how you party podcasts, and it's very, very simple. You get yourself a microphone, you get yourself audacity, and you sign up for a hosting site, whether it you know, blog talk or whoever. You know, there's it's really simple, and you just learn how to edit your podcast. Go from there. But I also feel that people need to do their homework, and I think that that's what when you have when you're successful. I feel like you're an example of someone that's done their homework and didn't rush into it. When you're not successful, most times it's because you didn't do your homework, you asked a lot of questions to the wrong people, or you maybe just took the cheap way out. And sometimes you just can't do that. Sometimes you have to put forth effort. I know that, like, I just started on YouTube for for example, we've always had stuff on YouTube, but I started dedicating time to that. And so I've done homework about how to make, you know, thumbnail cards and just every little possible thing about what the duration has to be to get the most views and stuff like that. And I, I put forth a lot of effort. You also have to put forth money, you know, I put forth, you know, 30 to $50 a week of just Facebook advertising to try and get people to get subscribers. And I'm not really looking to be, you know, YouTube famous or anything else I actually, you know, went on like a mini rant on Twitter about this, is that I just want people to be aware that, you know, there's so many people that want to create, and everyone just sits there, and no one really moves. It's like, Oh, I really want to do this. I really want to do that. Well, what's stopping you? Like, I'm creating content on YouTube for free, like I'm not, I'm not monetizing it, because I really don't have much of an audience yet. So what's the purpose of monetizing it? And some people say, Well, you know, it's gotta be worth something. But in the in the beginning, I feel like I just want to share, I just want to create, you know? And so that's kind of the concept of trying to learn what you want to do, and then kind of starting out from scratch and going forward. And I'm not young, you know, I'm 45 so I don't know. I definitely think I'm the the right demographic for a creator on YouTube. You know, most of the creatives creators are, you know, late teens, early 20s. That seems to be the demographic of viewers also. So I'm, I would say maybe, you know, looking at an older fan base. But I feel like the material that I'm creating is stuff that you might see on Adult Swim, or maybe geared towards, like, you know, I don't want to say a Saturday live, but maybe, you know, just it's a different type of of material that's out there. It's not simple vlogging or anything like that. And that's to say that that's simple, but I'm trying to actually put forth, you know, write scripts, have content, and I'm doing it 234, times a week. So it's a lot different,

Dave Bullis 12:42
Yeah, you know, yeah. And that's great too, because you hit on something, which is you just wanted to put out, you know, great material, you know, you wanted to do what you wanted to do. And I think that's how a lot of YouTubers got started, you know, I actually know the person who represents some of these YouTube personalities now, because they all have lawyers now, because, years ago, a friend of mine, his name is, is Chris Peter Minko. And Chris actually used to represent Numa Numa. Do you remember the Numa Numa guy?

Rob Dimension 13:13
I don't know. Okay, I never, I never watched YouTube like and I think I had the same perception that I feel like a lot of people has, and I what I found is that not not to change the subject, but what I found is that most people associate YouTube with young audiences, music videos and just people complaining on on YouTube or doing dumb things. And there's really a whole wide, I mean, for every one minute, from what I understand, every one minute, there's 48 hours of new content added every minute to YouTube. And it's, it's mind blowing, how much stuff is out there. And if I mean not to say that, you know, like they have the deep dark web, but there's actually a deep dark YouTube, we know when you start to chase that rabbit down the rabbit hole, and you're, you know, clicking for this and clicking through that, and all of a sudden, you're just like, What did I just watch? There's so much variety that's out there. It's crazy. And I feel like, for me, I'm excited about it, because I've seen so much creativity that, I mean, of course, there is the stuff that I just described, like the people complaining and doing dumb stuff, but it gets views. And I'm not just particularly looking for views for hahas. I'm looking for views to build a brand so that when I do turn around and make my next film, that there is a built in audience there that I can capitalize on.

Dave Bullis 14:39
Yeah, you know. And that's a very good point too. Because, excuse me, I, you know, I thought about that too, even with this podcast. You know, at least there is a, you know, a fan base. If you ever did want to turn around and crowdfund something, there is at least a fan base. Who knows who you are. Because, again, you know, I always tell people this, you know, crowdfunding is, is, is sales and. Sales are all about relationships. And then, you know, I on my, I don't know if you get this, Rob, but on my Twitter, constantly, I'm getting people saying, hey, check out this. And I'm like, Who the hell are you? These people like some, some random person from like Norway is telling me to check out their project about mirrors. Or some company from Japan is telling me to check out their new robot toy. I'm like, what? How did they even find me? Are they just going through Twitter and going, you know, mass per, you know, going, copy paste, copy paste. Well, yeah, that's exactly what they're doing. They're just, you know, pasting tweet, send that out, you know, and that, you know. And I, honestly, I think they're the same people who their crowdfunding fails, and then they go, Oh, gee, crowdfunding doesn't work. And, you know, that's because they didn't. They didn't focus on their pre launch. They didn't, which is, you know, building that fan base up.

Rob Dimension 15:47
Yeah, you know, crowdfunding has changed. I crowdfunded three times, four short films, and was successful every time. Our last film rabbit hole, we literally met our budget within, I think, like, 30 hours, which was crazy. And I was, you know, I'm really grateful for that, but for me, I feel like there's a couple different layers of it. Is that one of not doing really horror right now, and I'm focused more on comedy, which is weird so, and I'm not trying to abandon that fan base, but now I kind of have to kind of start over from scratch a little bit and build on to new people, because you're going to get like, let's say my audience is is split now, because 50% of people say, Well, if he's not doing four films, then I don't really, really care. And the other 50% are like, okay, cool. So let's say now that I started with a pool of 100 people, just as a number. Now I'm only at 50. Now I have to build another new 50 of people that actually care about comedy, that I might be able to catch some of that new 50 that actually care about or also that actually can, can kind of depending on where I go in the future, it might benefit, might benefit me also. So there's a ton of pride, and I do feel like I know that I get more of people messaging me on on Facebook for like, Oh, check out my check out my thing and stuff. And I do feel like a lot of people crowd fund the wrong way. The days of of you know, people donating $100 for a DVD are completely over, completely you. You don't have your your base perk, she you should have $1 perk, a $5 perk, a $25 perk, or either 25 it's usually the average for a DVD. And you know, you can do 10 for a digital download, and then you can work your way up and stuff, but people have to be. The big problem with with crowdfunding now, since we were talking about it, is that people don't finish, people don't come through at the end. So there's so much, so many crowdfunding projects that are out there that Who do you trust? And that's the hard thing is like, I feel like I have a proven track record. So it's a little bit easier. If I was to say, like, hey, I want a crowdfund for 10,000 for this movie. I think I can probably get 10,000 for it, because you need, first of all, you need to have a slick if you're filming, if you're making movie, you need to have a really slick trailer. And I've said this for years, the trailer that you're going to put together for your for your pitch, your pitch trailer is going to be an example of what the finished product is going to look like. So if you don't have something that looks good, if you shot it, it looks shoddy, but it's not lit well, if the sound doesn't sound well, if there's no thought put into it, if you're just putting the camera on you and you're talking, it's not going to work. You have to literally spice it up, which means, you know, if someone put, if you watched, if you watch TV, and made a commercial McDonald's, and McDonald's showed just one of their normal hamburgers that you get when you actually go to the store, you go there, you would say, I don't want that. But then, you know, when they have it artistically done with all the lighting and all the bleached colors and everything else, the dyed lettuce knowledge, and you're like, oh, man, that's what I want. It's the same theory you're just creating, you know, a look, and you're trying to show people, this is what I can do. So you can invest in me and know that I get it. And it does help that you have a brand like we're discussing, it does help if you have that and people, and you built trust with people, because if you build a trust with people, then they know in the end that you're not going to screw them. And that was the one thing that I was really curious about, was like, Look, if I'm taking anyone's money, I'm a very honest person in real life. I just am. I have then I, you know, I went to a Catholic school and saw the ninth grade and, you know, I did everything. I'm an adult. I'm a parent. You know, my kids are good. The whole thing, like I'm just not a scumbag. And sadly, that there's a lot of people that do off of the crowdfunding that just take the money and then never complete the project. And that makes me crazy, because I'm like, you're, you know, you're mucking up the water. You know, crowdfunding water, at one point was was crystal clear, and now it's just muddy and murky, and I see it so many times, especially within the horror community, but it's everywhere. It's just because I'm more involved in that community that I see people on the way at the year later, I'm still waiting. Oh, this guy just banners. You know what I mean? Like you just see it all the time, and it makes me crazy. You have to fulfill the promises that you make. And it's, it's really not about, I mean, you think anybody could crowd fund anybody, but if it looks slick and you're and it's not always a guarantee. If you hire, you know, a B actor that and you know your favorite horror movie, if you hire that person, it's not a guarantee that you're still going to make your budget. You have to really collaborate with other people and put together a solid project to make sure that you're going to get what you asked for from me. I worked with artists to make sure that I had artwork available. I, you know, posters. I worked with sound design guys I had, you know, and a lot of times the art, the the actors that we dealt with, our last one that we did, we did a dark comedy called Mortimer Trump played, you can actually see on our YouTube channel, I'll plug it real quick and go to youtube.com, backslash Rob mentioned she go to that, and you see, like, what had happened was I had, I just, I didn't crowdfund for that at all, but we use The sag actor in that, and I really like it, but because it wasn't, or it didn't do well, and I said to my wife, I was like, you know, I don't think I'm going to bother crowdfunding, because I really didn't have any special effects. The amount of money that we do affects was like 1000 bucks. And I was like, we'll just cover that. And then I tried to do something different, and I see a lot of other people doing it now, where I pre sold copies ahead of time. I had shot some stuff. I had some stuff in a can, so I was able to put together, like a little trailer, and I pre sold copies of the DVD, not for anything higher than what they would be. I think it was like 10 bucks. So, because it's short film, so I was like, am I pre film for 10 bucks? I'll make it. I was able to pre sell. I had a limited edition DVD cover that I was able to offer, and I think I offered an extra disc at the same time of whatever I had on it. I don't remember it was last year. And so, you know, I tried to put forth the effort, and we were successful in the with that. And I feel like that's another avenue that you could take with crowdfunding, is that you can pre sell. It's not always trying to get all the money up front. You could work on the project, and then, you know, on the back end, try to recoup some of the money that you may be invested. Just go in knowing that there's a really good chance you're not going to make it. But in order to create sometimes you have to, you have to invest in yourself, and I'm a big advocate of that. If you don't, if you don't invest in yourself, why would anyone else? That's probably the best saying that I think I've heard in in quite a while,

Dave Bullis 23:13
And I agree wholeheartedly. Rob, you know, if you people ask me about crowdfunding, you know, I started crowdfunding when Indiegogo was in its infancy stages, and I used it to crowdfund two projects. And every other question was, what, what's crowdfunding? And the next question was, what's, what's Indiegogo? So now, you know, when everyone has their own project, you know, it's like, it's, it's maddening, because now I'm like, you know, when I remember when I started doing it, everyone was like, Oh, that'll never work. You know, the crowdfunding is never gonna become big. And now look at it. You know, the word Kickstarter has entered the lexicon. And you know, it is, you know, and so. But what I'm trying to say is, whenever somebody comes to me to ask me about crowdfunding, I always tell them, how much money are you going to invest yourself into this project? And they usually say, well, well, well, nothing. Because they don't want to invest. They don't they don't want to pay to for anybody, like an experienced cinematographer, to come help shoot the pitch video. They don't want to have anybody come to help to graphic design. They don't want to have a crowdfunding consultant come in and tell them, you know, this is how you have to do this. They want to just, basically, you know, pre planned for like a week, launch the thing, and then someone in just money, drops $50,000 into their lap, and then they go, Okay, now we have the money to make what we are promised. And I say, you need, you have to figure out a way to get that seed money. Because even with like veg, even with like startups, whether they don't go to VCs right away, venture capitalists, they go to the first people that they always go to are themselves, and if they don't have any money, they go to their friends families. And if they don't have any money, they go to angel investors and grants and stuff like that. So I always tell them, though, if you think of a crowdfunding campaign now, like you were like, like you were starting a actual. Startup, a lot of the same tactics are the same across the board. There's parallels, because you have to figure out, you know, where are we going to get this seed money? How are we going to do this? And you and basically, it's the same thing as even auditing, you know, you have to, you know, some startups, they order, or most startups audit themselves monthly with a crowdfunding campaign. That's the same thing. Because you're, you know, you're, you're, you have a movie in mind, let's say, and we have to have, we have to raise the funds, and then we have to start the shooting dates. We have to set this, you know, and then when we end this, okay, now, when are we going to distribute it to every, everybody? So you got to have, you know, a pretty detailed plan in place. And I think that's where a lot of people go wrong. And, you know, you mentioned when, you know, people don't come through with their crowdfunding perks. You know, I've seen that too. And where I've seen that most is in when they crowdfund for, like, video games, or they crowdfund for like, some kind of odd, maybe like an oddity, because there was a, there was a guy who crowdfunded for some book, and the book was a huge success, and he didn't know how to deal with it, like he literally did not. He couldn't, like, figure out how to, how to deal with it. And he actually told people, you're never getting your books. I, you know, I can't deal with how to get all these, these orders, you know, made. I mean, it was just, you know, it's a shame, because some of that stuff is, you know, bloggers pick that up. Journalists pick that up and it makes, it does. It makes, you know, like you said, it muddies the waters of crowdfunding for everybody.

Rob Dimension 26:26
Yeah, and I feel like, if you're gonna crowdfund for a film, you need to think about pre the filming and then the posts. So after you're movie, what are you gonna do? And what makes me crazy? It makes me crazy when someone crowd funds and to finish the movie, and then they crowdfund again to complete the film. That makes me crazy like you that just prove that you are a core planner. Proves that you are a poor planner. You have to if you're going to crowdfund, crowdfund for the total in the beginning. Just make it simple. This is what I need. And if you're going to lay out a game plan, this is what, this is what I need. Let's say you're gonna make a short film, and you need 5000 bucks, okay, to create this film. Now you also have to play and say, Okay, well, I need X amount of dollars for the DVD. I need X amount of dollars for the person that's creating the DVD. I need X amount of dollars for the artist that's creating a cover for the DVD and the supply I need X amount of dollars and a distilment to film festivals. I need X amount of dollars for to make the t shirt for that promise. You need to make sure that you completely write out a detailed list of everything that you need so you don't have to go back to that well, because nothing is worse than saying, Hey guys, I know that I asked for this amount, but now I need to ask for a little bit more, because it makes you look incompetent. And it's the truth. It really does. It does. It's very unprofessional. And no one wants to give money to someone that's unprofessional. They just don't, you know, it's very, very it's a flooded market for for crowdfunding, you really have to have your shit together to be honest. And if you don't, you're not going to succeed. And I see so many people try and fail, and they'll they'll complain about how no one supports anybody, and blah, blah, blah, and it's like, Look, man, you're missing the points. Look at what you've done compared to what other people do. And I'll talk about another thing is that people get really mad when someone like Rob Zombie crowd funds. And the bottom line is this, the same person that's going to crowdfund to mine is probably not going to crowdfund to Rob Zombie Rob Zombie crowdfunding. He has this built in audience. He's smart. He's using that money. And if the fans want to invest that money, who are we to tell people how to spend their money? That makes me crazy. If Rob Zombie wants to crowdfund, let him crowd fund. Let him. Let him use that. Let him use that platform to make the movie that he wants for the people that want to see it. Because he's not making that movie if those people don't want to see it. That's what he's doing. It for the same reason that you are sure is it was crowdfunding designed for the little guy, absolutely. But if he has the capability to reach out to his fans, and his fans want to pay for it, then let him do it if, if anything, it's only going to draw more attention to crowdfunding. There's a positive to that. It's going to draw more attention to crowdfunding and successful crowd punch. Oh, did you hear about Rob Zombie? Oh yeah, his new movie, 31 I didn't hear about that. Oh yeah, you raised money through the fans. Oh, really. How did he do that? You know? I mean, like, that's kind of how communication starts. If the people on the lower level get so mad when he when someone like him uses that instead of saying like, Hey, let me see what he's doing. So I can capitalize on that, and I can duplicate what he's doing on a smaller level and generate the money, the money that I need. I can make a flip trailer. I can talk to artists. There's comic book artists everywhere your local comic book shop. Hey, is there any local artists around here? Yeah, well, and then talk to them. Chances are they're starving, just like you are. And if you say, hey, look, I want to do, like, some some art for this, for this thing. Okay, cool. You know, might cost you 100 bucks. So now it's $100 out of your pocket to invest to make it look a little bit cleaner, you know, I mean, like, there's so much, so many things you can do to add to your project that can make it look as fancy as Rob zombies. It's not like, you know, sure he has money in his pocket to be able to put it forth. But if you're trying to raise $10,000 for a film, you can make. You can raise $10,000 for a film by making a solid effort and making it look good and making it work look like it's worth 1000 It's just that when you when you want to raise 10,000 bucks, and you gather your friends and have no lighting and have shitty sound, and you film it on your phone, your crowdfunding video. No one's going to donate because it sucks. It's the God's honest truth. And I feel all the time, you know. People say, Well, hey, share my project, and I'll just go look terrible man, like you didn't put forward in any effort. And they go, Yeah, you know. But we just need money to get started, you know. Well, then maybe you need to make smaller projects to build a portfolio so that you can then go on to the next project. You know, you can. You could use YouTube to capitalize on that, where you could make a three minute short film with something with some of your friends, and have lighting and learn about that, and you could put that online, and maybe that gets 3000 views, then you could be like, Oh, that worked out pretty good. Let's do another let's do another one, and really not invest much. And then all of a sudden, you can turn around, in a year's time, and you can say, hey, look, this is what I've done now, this is what I want to do. And people be like, oh, yeah, I saw that. That was really good. It's just baby steps. It's not like instant gratification. You're just not going to be able to not be a filmmaker, and then say, oh, I want to make a movie now that doesn't happen that way. You have it's a gradual process. If you are a filmmaker and you're taking the cheap way out, don't always be mad when when you don't meet your goals, because you're not always going to meet your goals. Sometimes you have to say, Well, I wanted 5000 that gave me three. So now what can I do for 3000 instead of being like, Oh, well, you know, I blame Rob Zombie? Well, you can't just blame Rob Zombie. There's a million factors that are going to fall into it. So, you know, you kind of have to take some responsibility on your stuff. A lot of people don't want to do that. So I know I went off on a rant, but it's just.

Dave Bullis 32:33
Rob it's okay. I actually it happens on this podcast. I bring out the rants and people. So the other body as like, I bring it.

Rob Dimension 32:42
I'm very passionate about, you know, about maintaining integrity in any, in any kind of genre that we're in. And you know, for me, the horror genre is very, very it's important to me, because I love I've grown up on horror films my entire life, entire life. And when I started, you know, I've spoken about a lot of times that I was depressed, and when I was really depressed, my life was falling apart. I wrote a movie, and I made that movie, and I was fortunate where I had enough of an audience already built in, because I had done things within the horror community where it wasn't really difficult to raise. I think I raised, like, 2000 bucks for no planning around which is also available on YouTube for free. And, you know, I just wanted to make this movie that was kind of my life, you know, like, in essence, like it's, it's all the the images and stuff that are on there is, like, in some warped way, it's part of me. And then when I had success with that, I was like, oh, okay, well, let me try this other movie. I did baggage and but I was fortunate where I had a guy that, you know, had 25 years of cinematography experience, you know, help me. I had a director that Jeremiah KIPP, who was fantastic. He was there to help me. I was able to be the actor. And we really didn't need a lot of actors as part of it, because it's really a one story. We, you know, we had a good special effects guy, we had lots of health we were able to get a house, you know, for free, you know, like everything that we were able to get, we just kind of fell into place. So a movie that would have cost me 20 5000s because of the cinematography and all the bills and stuff that we would have had cost me like 4000 so I was able to put forth this great movie. And sometimes you're going to fall into opportunities like that. And then with rabbit hole, I worked with another guy named Michael Mahoney, and that was another film where it just, it did really, really well, because it's so bizarre and so weird. And again, we just kind of fell into the right people. So, you know, you kind of got a, you have to have some sort of of pride. And I do take a lot of pride in it. Now that I think that I'm kind of venturing towards comedy, I feel like I have a lot of pride in that too. That's why I won't put I'll never, ever say, like, if you're shooting with me, you'll never, you're never hear me say that's good enough, because that's just not the. Mentality that you want to have, oh, that's good enough. That's that's pretty good. It's good enough for what I'm doing. That should never be the case. It should be Is it is it good, or is it not? If it was not good, then redo it. If it's good, then run with it. So, you know, a lot of times I'll jump to YouTube, because that's, I know that. I know how much time that we really have left. But so I started YouTube, and this has been, like a year coming where I just kept saying, like, I want to do it. I want to do it. Aren't really what do. And finally I just was like, You know what? I was home by myself. I had the camera. I have all the sound equipment, I have everything else. I was like, let me just start filming stuff. So I started filming stuff on my own, and put putting together, like, 2 3 4, minute short shorts, like, you know, not really short films, but really weird things. And I'm kind, I can draw, okay, so I was able to do some special effects stuff. Like, because I'm, I'm influenced by a guy named Rob Schwab who did, like, Scud. He did the Sarah Silverman program. He's the director of the New Lego movie that's coming out, Lego Movie two, and a lot of people don't know who he is. And he did this rawless animation stuff back in like, the early 2000s which I just I flipped out or still, and I was like, I just want to do stuff like that. I, you know, like, like, Kim and Eric did their awesome show, like, very, very bizarre stuff. I want to do stuff like that. So that's kind of like where I started out at and now, you know, it's kind of warped into more stuff where I do some stuff, you know, like with which you would typically see on YouTube, but like taste tests or food challenges. But at the same time, I'm making shorts, you know, and different things, and I'm really happy the way that it's going, you know, but, but I'm just the one guy army most times, you know, it's, most of the time, it's just me with, you know, maybe my son will be here, and he'll be able to, he's 16, maybe he'll be able to help run the camera, or my wife, she can help run the camera. She can be in it, or whatever. So there's only, like, two or three people that are involved, and then often I'll edit it, and I'll do all the sign, sound design and stuff. But what it's really doing is being a filmmaker. I never was one person. You know, I was, I started out as a writer, and I was like, I'll write these movies. And I was an actor, and because of my wrestling background, I could act in front of a camera at least decent. So I was like, okay, cool. And writing, I got, I started out as a writer, like I worked for the Warner Brothers network, like when they first started lighting commercials, and I never really talked about that, but that's actually how I got my start. And then, you know, for directing, I just bought myself a camera and started messing around with the camera. And for lighting, I'm still learning your lighting, you know, lighting is really hard. And then for editing, I was like, Well, I can learn how to edit a little bit, you know. And then for sound design, I was like, Oh, I can kind of mess with this or mess with that, and it's just building pieces. So now what happens is, let's say that next year I want to make, I have like, three scripts for actual short films that I want to make. One could be a web series. And it's like, well, next year, I don't really need anybody, besides some actors, to film what I want to film, because I'm learning how to do it all on my own. You know, that's learning every aspect. And of course, I need other people, because I really would need, like, a sound design guy, and I would need other people involved, but then I feel like confident enough in my in my filmmaking experience and and everything else that I'm creating enough content, I feel like the editing, the editing style, is much different on YouTube than it is in in film editing on YouTube is much faster paced, and it can be way more abrupt, and it's acceptable there. Then compared to editing on film, because editing on film, people don't want to see like jump cuts and stuff constantly, but on YouTube, that's acceptable because you have a limited timeframe. You know you only really are going to get they say it's like two minutes and 40 seconds is like average, like view time for one video, and sometimes it's a lot less. I know that on some of mine, I get like, 33 seconds, like, sometimes it's a hit or a miss. So, you know, it's just a matter of trying to fit that. But I'm trying to learn as much as possible so that it makes me a more well rounded filmmaker, and plus, it's allowing me to be creative and do whatever I want, and with really, no real cost. I mean, we did a Ghostbusters episode where we did, like a short Ghostbusters thing and and all of the special effects. I drew all of this. Instead of having CGI, I drew Slimer. I drew the safe off car spell a man, you know, like and painted them and stuff. And then for the Ghostbusters outfit, I took a $5 painters outfit and spray painted it tan, and then in marker and cardboard, I wrote my name on the lapel and the Ghostbuster symbol and everything else then it should. I think all that's acceptable on YouTube, but it would not be acceptable on film. Obviously, I would have to take a different route, unless people knew ahead of time. Hey, this is what his style is. You know, I want to see more of that. So it's kind of like just kind of testing the waters. But I I just, on Friday yesterday, I released birthing an idea, and if no one thought it's the true creative process, and I've done some stuff on there, I did a Pokemon episode, because I find Pokemon is so bizarre. And now everyone's playing Pokemon Go. And I do a new thing called acting with Andy, which is, you know, basically like the Saturday Night Live skit with a guy that believed he is the world's best actor, and he's teaching acting, and he's terrible, but he's he doesn't understand that he's terrible. Everyone else gets it. He done. And again, that's just me in front of a camera, you know, with fake teeth and, you know, parted hair and in a Hawaiian shirt and the sweat pants that are up to my chest and, you know, and Croc, thinking that I'm, like, this amazing actor. Of course, I'm not, you know, at all. It really is this just taking bits from people that I've worked with in the past that drive me crazy, because they think they know what they're talking about. I'm just handling them, you know what I mean. So hopefully people will check out the channel, because I'm trying to look for subscribers so I can keep creating. Because I expressed this today. It sucks, and it's just like, you know, it's just like the podcast. That's why they stop, because you're just like, ah, you know, I like birthing idea was 74 seconds long. Okay? It took me an hour to just film, and then it took me another two hours to juice sound design and edit. So there's three hours worth of time in there for 74 seconds, like yesterday, like at the end of the day, I had like 30 views, and I was like, What the hell you know? Like, it's, it's, it's crazy to try and get people to watch. So if people go to rob dimension.com, the link is there. If they go to youtube.com, back black, Rob dimension, they can check out the stuff on there. And if you like it, give it a like, subscribe, give it a comment, you know, like all that stuff has a YouTube has a built in algorithm, just like Facebook and just like you know Instagram has now, where you know that stuff, the stuff that's seen more and that's that has more interaction, floats the top, so the likes and the subscribe and the comments and the shares and all that stuff. All that stuff helps, and I do put it on Facebook also, but Facebook has a very weird algorithm where they don't like you sharing videos, especially on your fan page. Like, if you notice now, on your fan page, you can't even share videos from there that you have to upload them direct to that otherwise they won't let you submit through YouTube on Facebook fan pages anymore. So it's, it's, you know, and I spent money. I've spent, you know, 50, $60 a week to try to get people to click on it. But it's tough, man, it's tough, tough, tough stuff to to get people to to watch. So all I can do is stay, you know, like, and I'm always, I'm always on deadline, always, you know, against the deadline where I'm, you know, for I think I new content goes up every Wednesday and Friday. So on Wednesday this week will be a new acting with Andy. With Friday will be a new dimension chat. So I'm already planning what I'm going to do, because I'm going to put up extra content on Monday and Tuesday, probably, and then I have Wednesday for acting with Andy, which I'll shoot on Monday next Friday, I'll shoot on Wednesday. So I'm always trying to be ahead of time, like today I'm going to shoot something for Monday and tomorrow and shoot something for Sunday. I'm trying to stay ahead of time. So it's tough. You know what I mean? Like, if anyone's ever done film work and you're always on on deadline, it's tough. It's tough to make sure you can't be lazy, you can't sit around feel like it's doing it today not gonna work, you know. So it's tough. And podcasting suck, man. I just decided that it's just not for me anymore, you know, like it's tough to constantly come up with guests, or to always have, you know, something to talk about, you know. And I do feel like it's just it's flooded, but everything's flooded, you know, every, everybody's making something because everything's accessible and easy to make now, just quality is the heart is the hard thing.

Dave Bullis 44:30
Yeah, very true. And, you know, with the whole Facebook thing, I remember that whole, you know, Facebook, actually, I think they said something in their announcements where, you know, because they're taking on YouTube head to head now, so they don't want anybody sharing any links from YouTube anymore. They've completely blacklisted YouTube. So that's what Jack they want to do, is they want you to upload it, and with everyone making stuff, you know, it reminds me of a talk between Robert Rodriguez and Quentin Tarantino, and it was a panel interview, and somebody said, you know, how do I make something now, if the marketplace is just too crowded. And Robert Rodriguez, you know, said, just keep plugging away. And he said, You know this? And Tarantino said, Well, he goes, if you have something of quality, he goes, it doesn't matter how many people are in the pool, you will stand out. He said, trust me. He goes, I have seen it before, and it will always be that way where something of quality will end up becoming, you know, the top, you know, it will rise to the top. And I And honestly, I've seen that too in viral videos. I've seen people who've made one viral video, and they try to do it again, and they can't do it. They still have a lot of subscribers. You know, they have, like, a couple 100,000 subscribers, but their views, though, always, aren't the same as that one viral video. And, you know, even the number one youtuber in the world, you know, I've noticed a trend with his videos as well, which is Pewdiepie. I noticed a trend with his videos how, whenever he does an anthology of playing a game and commenting over it every, you know, the first episode always has the most and then the second episode. And literally, it goes in order. And you can actually look at the views as a as the as it goes down and down and down and down. So it's just, you know, it's sort of this things that I'm trying to pull out. You know what I mean, like of analytics and truisms and stuff that seem to be true across the board. And, you know, Rob, I know we're running out of time, but, you know, just in closing, I wanted to ask one final question to you, Rob, and that is, you know, if there was any advice you could give to anybody who's about to who's who wants to make films. Let's just say, you know, there's somebody out there right now who's listening, who has, who wants to make a movie. They don't have, you know, contacts, you know, and they don't have an idea yet, but they want to make a movie. They just don't know what to do. What? What advice would you give that person?

Rob Dimension 46:39
My advice would be to just do it. If, if you sit and you're always coming up with an excuse, you'll never do it. You have, there has to be a moment where you just snap out of it and you go, today's the day I'm going to do it. And you write down an idea, and you film something, and you do it. And if you're looking for connections, I tell people this all the time, because people will say, like, Oh, I really want to break in the movie. Well, you're on Facebook. Everybody's on Facebook. Facebook is people are always looking for zombie extras. As an example, looking for zombie extras this weekend. Why are you not there? So you should be there. You should be there talking to people, making contacts, starting out small, saying, don't expect to get paid. Just go because you want to go. You know, not everything has to be about money. Sure, it would be great if you could get paid, but you're not going to, because you have no experience. You just have to start doing it. I don't like procrastinators. I don't like lazy. Laziness bothers me so bad because I've worked, I've worked, you know, and collaborate with people that are just, they're just not go getters. They just have a million ideas, and all they do is sit and talk about it. And I'm not that guy. I've always been someone that I don't need anyone else. And it sucks to say that, because I've just been burnt so many times where you're just like, you know, oh, what? Well, what's going on? Oh, I can't make it today, you know, I got something else to do. And people just are committed. And then they want, then once you're doing it again, then they want back in it. And you're just, like, nobody, you had your chance, you know, like, I really, I don't need you. I'm good. So that's you have to learn to, first of all, be around positive people. That's number one, if you're around people that are always going to find an excuse for you not to make it. You're not going to make it. You have to be positive, and in turn, have to have positive people around you. And sadly, your inner circle is going to be very small, because the amount of people that are positive are very small because you live in a negative society. And that's just, that's the truth, it is. And I encourage people all the time, you everyone has a cell phone, everybody, and if you have, like, I have the iPhone six. The iPhone six camera is super, super good. You know, make a make some sort. And iMovie is this free. I think if you download on your phone, it's like five bucks. So there's no reason why you can't make an edit a movie, a short, two minute movie on your phone. No reason. The only reason that you can't is because you don't want to. That's it. You can say you want to, but if you're not doing it, you don't want to. You can have lighting, lighting. You can go get lighting. I think that those those aluminum lights that they have, like for construction sites or whatever, to like, $8 so if you can't invest, like, $20 to make a project, I don't tell you, then you really you're not cut out for it, you know. I can't tell you how much I lose on a weekly basis just trying to make little stuff. You have to invest, you know. And now for me, you know, I try to to involve other people, and it's hair, miss, you're going to get some people that are going to be like, yeah, man, I really want to help. And then you realize they really don't. You get other people that genuinely do want to help but you have to drop off the people that are that are the Yeah, the Yes, man, you know where they're the like, yeah, I really they're the Yeah. But people, yeah, but yeah, but yeah, but if you're a Yeah, but person, you're never gonna make it. You have to be the Yes. I'm gonna make it kind of person. That's the kind of people that I want to hang out with, and I want to do projects with. And there's a lot of people out there you can collaborate with. Lots people are always looking for people that are genuine and that want to make movies for no other reason but to just create. For me, it took me a long time to realize that I want to create like, like I said, I'm 45 I really didn't get started, so I was, like, 37 years old. So it just hits you out of out of nowhere, you know. And I'm super, I'm super happy with, you know, I look back at my work, I'm proud. You know, like you have, there has to be a level of pride, and you can't just, like I said, Never, ever, never say it's good enough. Never say that. Just say, you know, if it's good, stick with it. If it's not good, then go back and redo it. You know, no one knows you're gonna go back and redo it, except for you. You know, when people are watching that movie, you're watching whatever. Let's say that me and you are doing this podcast right now, and you just say, You know what, I really didn't like it, and we have to redo it again. No one's gonna know it unless we say it. No one, yeah, except for us. So you have, you have to be aggressive and and, you know, upholding your standards and and pressing on and doing what you want to do. You know, like the too short man, we get one light, and it's not long, you know. And we never know when it stop. So I would like to see everybody you know be able to fulfill what they want to do. And that's it for me. But if you want to follow me, I'm at at Rob Dimension on Twitter, like I said, you can go to robdimension.com. You can go to youtube.com/robdimension and follow me on there. I am on Facebook. I'm on Snapchat at Rob Dimension. I'm on Instagram at Rob Dimension, everywhere is pretty much the same thing,

Dave Bullis 51:58
And I'll link to all that in the show notes to everybody. So you can stalk, you can stalk Rob online, and you know, it's just you, but, but, yeah, I'm gonna link to all that in the show notes. And you know, Rob, I want to say, you know, thank you so much for coming on. Like I said, I've always wanted to talk to you, and I'm so glad we got we finally got to, we finally were able to connect. It's been great talking to you. And I will talk to you soon, my friend.

Rob Dimension 52:22
Yeah, I appreciate that. I really I had great time, so I appreciate it.

Dave Bullis 52:26
Oh, my pleasure Rob. And yeah, I'll talk to you soon, buddy.

Rob Dimension 52:29
Okay, thanks.

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BPS 468: The Indie Filmmaker’s Survival Guide (No Hollywood Required) with Ethan Marten

On today’s episode, we welcome Ethan Marten, an actor, producer, and filmmaker who has built his career by stepping outside the traditional Hollywood system and creating films on his own terms. His journey is not one of shortcuts or overnight success, but of persistence, adaptability, and a deep understanding of both the creative and business sides of filmmaking. It’s the kind of path many filmmakers talk about—but few truly commit to.

Ethan’s introduction to the industry came early, growing up around the entertainment world through his father, a prominent entertainment attorney who worked with legendary figures like Desi Arnaz and Mickey Rooney. Despite being surrounded by Hollywood, his father tried to shield him from the industry, understanding how unpredictable and difficult it could be. But as often happens, proximity turned into curiosity, and curiosity into passion. Acting wasn’t something Ethan stumbled into—it was something that slowly revealed itself as inevitable.

His early acting career, like most, was filled with auditions, long drives, and near-misses. But one of the most valuable lessons he learned came from something deceptively simple: how you show up. Instead of presenting himself and then “performing,” Ethan learned to walk into auditions already fully in character—and leave the same way. That shift changed everything. It wasn’t about showing casting directors what he could do. It was about making their decision easy. As he explains, actors succeed when they eliminate doubt, not when they add options.

That mindset extends beyond acting and into directing and producing. Ethan emphasizes that filmmaking is built on trust and communication. A director must understand how to communicate with actors in a way that brings out their best performance—not by dictating results, but by guiding process. Likewise, actors must trust that the director sees the bigger picture. When that relationship breaks down, the work suffers. But when it works, it creates something electric—something that feels effortless on screen but is anything but behind the scenes.

What makes Ethan’s journey particularly valuable is his transition into producing. Like many actors, he realized that waiting for opportunities wasn’t a strategy—it was a limitation. Instead, he began creating his own projects, not because he wanted control, but because he wanted momentum. Producing allowed him to build roles for himself, expand his range, and demonstrate capability to others in the industry. It’s a practical approach that many filmmakers overlook: if the system won’t give you the opportunity, build your own system.

His film Eyes of the Roshi is a perfect example of this philosophy in action. Shot outside of Hollywood, using local resources and relationships, the film proves that location is no longer the barrier it once was. With today’s technology, filmmakers can create high-quality work anywhere—as long as they understand how to leverage what they have. But making the film is only half the battle.

Distribution, as Ethan points out, is where the real challenge begins.

In today’s landscape, where digital filmmaking has democratized production, the market is flooded with content. The barrier to entry is lower than ever—but the competition is higher than ever. That means filmmakers must think beyond just making the film. They need to understand where it will go, who it’s for, and how it will reach its audience. Without that plan, even a great film can disappear.

Perhaps the most powerful insight Ethan shares is about passion. Not the vague, inspirational kind—but the practical, sustaining kind. Filmmaking is hard. It’s long hours, constant problem-solving, and often years of commitment to a single project. Without genuine belief in the story, the process becomes unbearable. As Ethan puts it, “Do it because you love it… you may be married to your project for more years than you can imagine.”

That idea cuts through everything else. Budgets, equipment, connections—none of it matters if the passion isn’t there. Because passion is what fuels persistence, and persistence is what ultimately builds a career.

In the end, Ethan Marten represents a filmmaker who understands that success isn’t about waiting for permission—it’s about creating opportunities, building relationships, and committing fully to the work. His journey is a reminder that filmmaking is not just an art form, but a long game—one that rewards those willing to stay in it.

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Alex Ferrari 0:00
Enjoy today's episode with guest host Dave Bullis.

Dave Bullis 0:00
We have an actor, producer, director. We talk growing up as the son of an entertainment attorney for people such as Desi Arnaz, Mickey Rooney and MO The Three Stooges. We talk about that a little bit. We talk about old TV a lot. So if you know who the Bowery boys are, maybe who the Marx Brothers are, we touch upon that. But we also talk about a lot about his career. And we also talk about his new film, eyes of the Roshi, which actually stars Eric Roberts. And he actually made it in his own hometown, far, far away from Hollywood, and we're going to talk about how he did that, and also about upcoming projects like white buffalo movie with guest, Ethan Marten. Hey Ethan, thanks a lot for coming on the show.

Ethan Marten 0:46
Dave, thank you for having me. Hey everybody.

Dave Bullis 1:10
My pleasure having you on, Ethan. And you know, something that we were talking about in the pre show interview is, you know your whole your career, and obviously your career, you know you're out of Virginia Beach, Virginia, yeah. And again, you're the first person I've ever interviewed from Virginia. Completely I believe, unless I'm completely mistaken, which is possible, but, but you're

Ethan Marten 1:55
Not gonna ask me like some world war two question, like, who's the most famous baseball player to come out of Virginia are you?

Dave Bullis 1:55
Oh, that's a good question. That was actually, I wasn't going to ask that, but now I think I should,

Ethan Marten 1:55
Well, I would say Yogi Berra is probably one of the most famous guys to have come through here when the Mets had their farm system here, and even before that, when the Yankees played a lot of games back here. Yogi Berra came through. So there you have it. So I am an American now you know that for sure. Okay, glad we got that out of the way.

Dave Bullis 1:55
You passed the test. Yes. Well, so either I'll ask you then, a non World War Two baseball question. Thank you. I'll ask you a question just about, you know, your whole career. And I wanted to ask, you know what brought you,

Ethan Marten 0:46
Am I about to get a Lifetime Achievement Award? Am I already done? Is this it?

Dave Bullis 1:33
Yeah, this is the easy way to sort of break the ice. This is the sort of, this is the road to the Lifetime Achievement Award. But, yeah, but basically, I'm gonna break the ice. That's all over.

Ethan Marten 3:57
Okay, there we go. It's a pleasure to receive my lifetime achievement award from you. Dave, thank you. It's an honor. It's an honor.

Dave Bullis 4:06
It's my pleasure, my friend, I you know I got, I, I was given this task of giving you this award. And, yeah, task.

Ethan Marten 4:16
Man, rug out from under me. Wow, that hurt. It's all right. I forgive you, man. I love you. It's all good. I'd like to thank my mother, my father, all the little people, those are the bunch skins. They're right over here. Anyway, I'm sorry. Go ahead. Stream of consciousness Dave.

Dave Bullis 4:35
All right, here we go. So yes, so when you were growing up, did you always have this love affair of movies, or did you just sort of find yourself in this one day, almost by a form of accident, if you will,

Ethan Marten 4:47
Little of both. My dad was very well known. He was one of the foremost theatrical entertainment lawyers going he. Produced more than 150 motion pictures, Broadway plays, and so we just kind of me, my three older brothers grew up with this atmosphere, even though he tried to protect us from it all. And his clients ranged everywhere, from Desi Arnaz to Fernando Lamas to Errol Flynn. He once tore up a $50,000 check for his hero, oh my goodness, Judy Garland's counterpart, Mickey Rooney. He loved Mickey Rooney growing up, and he wanted to give Mickey some work. I think this was somewhere in the 60s, and he flew out to Hollywood to give Mickey a check and a job. I think it was like $50,000 huge money back then, and he was sitting with Mickey's agent, and an hour ticked by no Mickey, and, you know, pops looking at the agent, going, Where's Mickey? Stuck in traffic. He's stuck in track. Two hours goes by. Three hours. My dad looks up, says, Come on, what's going on? He goes, sit the track. My dad tears up the check, hands it to the agent, says, you know, tell Mickey to straighten out. It broke my dad's heart, because he was he loved Mickey Rooney growing up, years later, when we built the movie studio in Suffolk, Virginia, Mickey Rooney was touring with Sugar Babies, and the article broke while he was in town about The Movie Studio, Atlantic film studios that we'd built here, Mickey picks up the phone, ends up getting my brother Jonathan on the phone and says, You tell your old man he saved my life because he straightened up after that check got torn up because he said, nobody ever said no to him. And that's when he set the bottle aside and got his life back in order. So when mo Howard of the Three Stooges called the house looking for our old man, that's when we knew he was big time. And so I grew up in that.

Dave Bullis 7:16
Wow, that is an amazing story, by the way. Both actually, you know Mickey Rooney, you know, I've, you know, obviously I knew him growing up again, a huge movie buff, but even just to have him call and just say something like that about your father, I mean, that's amazing, yeah, being able to straighten him out like that.

Ethan Marten 7:34
You know, tough love, I guess, tough love. And, I mean, my dad literally was broken hearted. Walking away from that, I think he ended up casting Maurice Chevalier. It was for a film called panic button. And I was actually, I was in my mom's tummy at the time. He was on the set somewhere in Italy where they were shooting. My mom was going to one of the famous star, female stars, who was also the druggist on the set, and she thought she had the flu, and she went up my mom did, and she nearly passed out in front of the actress's hotel room. And she said, I think I've got the flu. And she said, Jackie, you don't have the flu. You're proud. So my my first taste of Hollywood came while I was still in mom's tummy. I was on Italian soil. I was preparing for my first motion picture in mom's belly.

Dave Bullis 8:42
So again, you were just born into this. And

Ethan Marten 8:44
I was, I was born into it. And the funny thing was, pop wanted to protect all of us from the motion picture business, which he thought was, you know, a little rough and tumble. And he was offered, he was offered the position to head one of the studios out in Hollywood, and he turned it down because he was a New York guy, you know, he was born in Hell's Kitchen, and he pulled himself up by his own bootstraps. He did not want the kids growing up in LA he thought that the palm trees and the smell of eucalyptus would somehow, you know, make us less than New Yorkers? He wanted us to have New York in our blood.

Dave Bullis 9:28
Yeah, and do you feel you have New York in your blood right now?

Ethan Marten 9:31
Absolutely, absolutely. I love Virginia. Virginia is a beautiful place. I raised my daughter here, and I'll always be a New Yorker. It's just a different energy.

Dave Bullis 9:44
Oh, yeah, completely different energy. You know, even when I'm from Philly and even when I go up to New York, you can feel that, you can feel the different energy between the two cities.

Ethan Marten 10:04
Yeah, I was in college in California for two years, and they used to say to me, slow down. What are you on speed? I mean, you're just manic. You're crazy. And when I went back home to New York after being out in California for two years, all my friends said, What the heck is the matter with you. You want Quaaludes or something? Come on, pick it up. So 30 years in Virginia, now I'm, you know, I've learned to kind of settle down and just go at a nice, medium pace. It's nice.

Dave Bullis 10:34
Yeah, I know the fast pace what you're talking about. Because even you know, I tend to talk fast. I tend to move fast. And when my friends from down south come up to visit me, they're like, Wow, everyone up here moves. I had this woman I was used to work for who was from Georgia, and she used to say, you, she goes, You northerners talk way too fast, and you do way too much,

Ethan Marten 10:56
Right! And you're thinking the complete opposite when you're down south,

Dave Bullis 11:00
Yeah. And, you know, it's just, it's a cultural difference, you know, they always say that America is really five different countries put together.

Ethan Marten 11:10
Interesting. What five are they?

Dave Bullis 11:12
There's, like, the Deep South, there's the there's, like, I guess you could call it the Mid Atlantic, which would be like, you know, all of New England and New York and Pennsylvania, there's the Midwest, there is the West Coast, and then there is the other states, kind of like Montana. And I forget what they actually call those, but those are the five states

Ethan Marten 11:32
I would imagine. Alaska and Hawaii are their own state of beings.

Dave Bullis 11:37
Yeah, they're pretty much, were pushed out. They were pretty much, like, you know, not a part of the continental United States.

Ethan Marten 11:42
And, of course, there's Guam but, you know, yeah, and then Puerto Rico

Dave Bullis 11:47
Read my mind.

Ethan Marten 11:50
You know, being an actor, it's one of the interesting things I tend to pick up on, the personalities, the mannerisms, the patterns of wherever I am. I think it's almost like growing up in the military, you adapt, and it's not because you're trying to put one over on anybody. I think actors adapt. And it just, when you're in Rome, you try and connect with people on their level. And it just, it's something that subconsciously just happens. So it's, it's interesting. That's why, whenever I go somewhere, it's like a quick, a quick adjustment.

Dave Bullis 12:25
So, you know, as we talk about that adjustment, Ethan, I want to actually take a, sort of, take a step back and actually ask you a question, when you actually started, you know, getting into this business. I mean, and your dad said that you he wanted to, sort of, you know, protect you from this business when you when you started to get into it, you know what was his initial reaction?

Ethan Marten 12:50
The initial reaction was, you know what you want to do. That's fantastic. You want, you know what you want to do in life. Okay, I'm taking you out to your favorite dinner. So he takes me to myakos, Japan in New York, which was our favorite Japanese restaurant. Miyakos was the first Japanese restaurant that opened in New York. It was so popular, it was like going to a speakeasy, because it was open during World War Two, and only the hipsters knew how to get in, because you basically would go up some steps, down some steps, through a garden to like a back door, and it was literally like getting into a speakeasy. It was so incredible that even Eleanor Roosevelt used to go to this restaurant during World War Two. So that was like, we grew up Japanese food was our favorite food. So, you know, we were always kind of frugal, because pop grew up in the Depression, so you ate what was on your plate. There was no waste, and rarely did you order anything you wanted off the menu. But on this night, it was like, Passover. Why is this night different from all other nights? You can order whatever you want off the menu. And I went crazy. I was like, Oh, yum. Food, everything. Oh, the clear soup, the Sui mono, the sun, a mono, everything was fantastic. And pop says, Well, you like the meal? I said, Oh, pop, this is incredible. Said, Have you had enough. I said, yeah, yeah, yeah. He said, Are you sure? Yeah, yeah. He says, and you really want to be an actor, yeah, pop more than anything. Says, okay, and you've had enough to eat. So yeah? Why? He said, because that's the last full meal you're ever gonna have. He was like, You're never and so be sure this is what you want. And you know, he was half joking and a half not. He was really concerned that I was never going to eat again, so he's going to make sure, at least he sent me off with a good meal. That was his response. He supported me all the way. He. You know, when he came out to all the shows, all the openings, all the theater, but he was always worried for me.

Dave Bullis 15:08
So at this point, Ethan went, when you, you finally had that, that your quote, unquote last meal, or as you, as you, as you went on to become an actor. When at that point, what was your sort of, your first gig from there on this road of what you decide to go on to be an actor. Interesting.

Ethan Marten 15:27
I think when I finally decided that I could come out of the acting closet and really admit acting is what I wanted to do, I think the first in that paid professionally was Mother's Day. I think it was originally titled vindicated, a mother's revenge. And it was with Theo Huxtable, Malcolm, Jamal Warner, and Jose Ferrari was in that one. And it was great. I remember the first call that, you know, came that said, Yeah, after three auditions, I thought, Oh, maybe I got another call back. You know, this is exciting. They said, You got the part. And I audibly, I screamed. I was like, yeah. I mean, you would have thought I got to see Reggie Jackson hit his fourth home run in the World Series. It was incredible. I just remember jumping up and down and being so excited. And as it turned out, my brother Jonathan and my brother Seth were also cast in this television movie. So the director who ended up winning, I think, an Emmy Award for this TV movie, grabbed my brother Richard because he was hanging around the set to watch his brothers. And she said, Well, I might as well put the fourth Martin brother in here. So that was the first time all four of us were on camera in a film together. So that was exciting. And all Jose Ferrari wanted to do was golf. So in between takes you lean out, Hey kid, Yeah, where's the closest golf course and don't screw up your lines. So I can, you know, get 18 rounds in. So I was, that was my pressure. I had to get my lines right on the first take so that Jose Ferrari could get out on the links. And I'm proud to say, Yeah, I got him out there. I got him out on time.

Dave Bullis 17:26
That was actually my next question. I was gonna say, Did did Jose Ferrari get in those 18 holes of golf?

Ethan Marten 17:31
Yes, he did. Yes, he did. He said, Good job, kid. I'm out of here. I got a pat on the back from Jose Ferrari because he got to golf.

Dave Bullis 17:42
So it's funny, too, that you fantastic. Well, that the they mentioned the fourth Martin brother, I was actually going to say it's almost like, sort of like the Marx Brothers when they had the four of them together. And all in all the

Ethan Marten 17:54
Look at you, you've been reading. Yes, we, growing up in our house, was like one long, episodic Marx Brothers movie. Mom played the role of Margaret Dumont. We tormented her. She loved it, but man, we tortured her, and she was our Margaret Dumont. Pop was like the ringleader, so there were really five boys that she had to deal with.

Dave Bullis 18:22
No, I've seen duck soup, and I've seen a lot of the Marx Brothers, good man coconuts. Yeah, exactly, yeah. And I'm just a huge movie head. So I've seen a lot of different stuff. You know, I know this is a little bit of a segue, but you know, you know what I was watching the other day, when? And I don't know if you've ever heard of these guys. Have you ever heard of the Bowery boys?

Ethan Marten 18:42
Are you kidding the Bowery Butch, let's see mugs. As a matter of fact, one of mom's nicknames was mugs. So there you go. As a matter of fact, for my birthday, not too long ago, my brother Seth actually sent me a picture of hunts Hall, who played Satch. Yep, Satch. So I remember him when they were the dead end kids, before they became the Bowery boys and the East Side kids, but they were the dead end kids, yeah.

Dave Bullis 19:13
And I remember there were those movies were a little more dramatic, you know, because people were getting shot at. And then when they became the Bowery boys, it became a not for the first couple eventually became a little a lot more light hearted. You know what I mean, instead of, like, the serious sort of incidences like happening, like, there was, there was one where one of their friends died in a boxing ring, and they had to sort of find his brother, and the brother went on a revenge kick, and

Ethan Marten 19:38
Mouse is in the milk. The mouse is in the milk. That's the episode, as a matter of fact, dead end kids. You know, that was with Jimmy Cagney and Humphrey Bogart. And you're right. Those were really serious movies. And yeah, they is, they went. Remember the mark of the Squealer? When somebody's a rat, they get the mark of the Squealer. They had him pinned in the hideout. We were gonna slit his face from the mouth to the ear. Yeah, yeah. They got a lot more light hearted after that. I guess they didn't think that would be good for weekly cereals. Yeah.

Dave Bullis 20:28
That's when they became more more, much more slapstick. And I, you know, again, I think that probably worked out for them, because they sort of, you know, it was either them or the Stooges. At that point, we really started to stand out

Ethan Marten 20:40
Exactly, you know, it's funny. My first agent, Marty and Charlie, her husband, was one of the original Dead End kids. Wow, right off the Broadway stage. So he's actually and he so he acted with all these guys on stage as the original Dead End kids. And he's actually still up and running. I'll hook you guys up. He's got some stories.

Dave Bullis 21:09
Oh, what? Please do you know? Because I actually was telling somebody the other day. I we there was one of the later Bowery boys entitled hold that uranium. And there was a sequel to it called, I think, breaking Las Vegas, or something with Las Vegas. And that was actually the last movie for Leo gorsey, because his dad, Bernard gorsey, had actually died before the movie actually started filming. And he actually died in auto accident and and that was actually a lot of controversy about that, because Leo showed up to set completely inebriated. And you could, I mean, his performance was, was, you could tell something was wrong. And, I mean, when they, when you start watching it, and, you know, it's afterwards, apparently, you know, there's a lot more problems behind the set. But, I mean, it's just interesting to hear all of these, you know, all these things, because this is all the, you know, the Hollywood Golden Era, you know, this is all that, you know, interesting, interesting stuff. And everyone from that era is either, you know, in their late 80s, early 90s,

Ethan Marten 22:11
If they're still around, yeah, yeah,

Dave Bullis 22:13
So, but yeah. So, you know, as we sort of segued off to off of the whole,

Ethan Marten 22:19
I can't believe you asked me about that. That's great. Nobody's ever asked me about the dead end kids before. That's That was my childhood dead end kids, anything having to do with Broadway and, you know, motion pictures and Lenny, Bruce, so yeah, and the producers the original JIRA mostell, Gene Wilder, oh, to give you an idea of my childhood, you know, I grew up being able to sing Springtime for Hitler by the time I was in kindergarten, which made me kind of a different kind of kid. I could, I could perform Lenny Bruce routines by the time I was in first grade. I never actually thought about that before, but yeah, which made me really popular with the principal.

Dave Bullis 23:05
They're probably Ethan. Now we can't be singing Springtime for Hitler, even though, even though Dick Sean is was very good in the film boomerang baby no power. Well, I'm glad I could ask you a question you have.

Ethan Marten 23:21
Yeah, go for it. Keep going. I love where this is going.

Dave Bullis 23:26
So I actually was gonna, you know, bring, sort of bring this back to you, talking about your acting career,

Ethan Marten 23:33
My lifetime achievement award. How could I forget?

Dave Bullis 23:36
Exactly! Yeah, just going, sort of going back and, you know, talking about the young Indiana Jones Chronicles. Oh, my goodness. So I just wanted to ask, you know, obviously, how were you able to, sort of, you know, we went from this Mother's Day with Malcolm John Warner, you know, when you went from there, did you finally say, Okay, now, you know, obviously, you probably talked to your dad and said, you know, now I'm starting to get work. I'm starting to become, you know, the an actor who has to, you know, Goldies.

Ethan Marten 24:00
She's a Jewish father. He never stopped worrying, are you eating? You're not eating enough? Keep eating. I mean, he was happy. They were they were ecstatic when I got work and, you know, but it was like, when's the next job coming? Are you are you eating enough? That was it. If I was eating, he was happy. I had a roof over my head, and I was eating. Then he was happy, easy, you know, that that was the thing. So I'm auditioning for this TV movie, you know, and it's really cool. And my agent at the time, kept sending me down for policemen. For some reason, she was bound and determined to get me cast as a policeman in something I was the young cop. Didn't matter if it was a black police officer, if it was a 65 year old. Old, retired police officer. It could be an Indonesian police officer. She sent me for every police officer. I remember one time going down to audition for the Finn cannons. And Craig and his brother Mark were kind of mentors to me, and they gave me some of my first work behind the camera. And they're like, Ethan, what are you doing here? And I'm like, What do you mean? What am I? I'm here to audition for my latest police officer role. He says, Ethan, the guy's 65 years old. He's retired, and he's black. And I looked at him, and in those days, it was like a seven to eight hour drive one way to these auditions in Wilmington, and I looked at him, and I just shook my head, and we left. We had a little laugh together. I said, well, as long as I'm here, do you mind if I audition just so I can make it worth my while? He says, Yeah, go ahead. So I do my thing, and I do my little 32nd prep, and I give it to him, and he says, Wow, that was great. It really was. He said, If you were any one of these things, I could manipulate it for you, but what a shame you were really that was great. See you next time, you know, and I had to turn around and take a nice eight hour trip right back to Virginia Beach. I used to go to these things. And this is, this might be something for your young acting audience. And I used to like to go present myself as myself to, you know, the casting people, and then get into character and do my thing. And there was this one guy, J Michael Hunter, who at this point had a resume that was as long as my arm. Now, I'm short. I'm like five, six on a good day. Five, five and three quarters. Dark hair, swarthy. He was an all American six foot two, blonde hair, blue eyes, you know, just a scrapping young American my life, where it would come down to a choice between this guy and me, and I, you know, two, three callbacks, and I had one or two things on my resume that were legitimate, and he had about 30 or 40, and I think one day he took mercy on me, and he said, hey, when you go in there, do you go in and character? Or do you go in and then present yourself, then get into character? I said, Oh, the latter says, Don't do that. So why not? He says, they don't care if you can act or not. They're casting directors. What do you mean? They don't care if I can act or not? No, they got jobs to maintain. They don't want to know that you can turn it on and turn it off, because you may not be the same guy who shows up on set that showed up in the audition. No, when you go in there, you go in in character, and then you get the hell out and you leave in character. I'm like, Well, okay, I got nothing else to lose. It's not like I get everything that I auditioned for. I'll give it a shot. So in Indiana Jones, I went in and I knew that the fin cannons knew me. You know, this is my 20th audition with them, and they had yet to cast me in anything, and they loved me, but they just hadn't cast me yet, and I went in in character. As a matter of fact, my agent sent me for another police officer. And it was 1920s Tin Pan Alley, a bunch of Jews running around. Now, my dad's first words were mammy, it was Al Jolson. I grew up with Al Gilson playing and Eddie Cantor and all these things this. I was home and I was being sent to audition for another police officer. And I looked at Craig and I said, buddy, this. These are my people, you must have something that's more appropriate for me than police officer. And he said, Yeah, I think I got something. So he gave me Irving Berlin. And I go in, and I just decide I'm going in in character. And I mean, I didn't prison. Ethan Martin disappeared. Irving Berlin walked in, and Irving Berlin walked out, and lo and behold, I landed it. I mean, on the way out, they said, we don't even have to, you know, we don't even have to call you, you're in. That was perfect. And I just walked and I didn't answer ms Ethan, I just gave him the finger to the nose the salute. I was Irving Berlin and I walked out, and that's how I got the Indiana Jones part on set. The director Sid McCartney was so fantastic this. And I had a real theatrical background, lots of improv and comedy as well. And so I would always improv, not wildly, but the character would always take over. So I have a great respect for writers. Mom wrote 20 books, so my respect for the written word is tremendous. But man, when the character would take over, stuff would just come out of my mouth, because it was a character speaking through me. And there's an old Jewish way of expressing yourself, you know, where you call a youngster a boy chick. And I remember, I threw in, I called, is it Sean Patrick Flannery, who was playing the young indie I said, Well, boy chick, it's simple. You can't stop thinking about her because and then we all break into song, and they let it play out cut. What's this boy chick? I said, Oh, that's, that's the real deal. That's authentic. Said, Are you sure? I said, Sid, I swear to God, I swear on a stack of holy Bibles that'll make you look like a genius, like you grew up in Tin Pan Alley. He left it in, and, lo and behold, that's stuck. So I was allowed, I was allowed some free range. And I don't think there's a role where I haven't slipped some improvisation into it ever since.

Dave Bullis 31:36
You know, that is a very good tip, by the way, for the all the actors out there. And, you know, honestly, even, I also think helps that you showed up, you know, prepare for the role. And I think, you know, when you just sort of hit it out of the ballpark like that. You know, when you're just, of just sort of my perspective and my experience. I remember one time, and I remember we were in a cat I was with a friend of mine who was casting a movie, his casting his own movie. And this guy came in, and I remember he just basically he, do you remember the comedian, Sam Kinison,

Ethan Marten 32:11
Sure, I promise. Since you've got headsets on, I won't imitate him for you.

Dave Bullis 32:17
I there was a guy who came and he was, basically, he kind of portrayed the character of Sam Kinison. And I just, but the thing is, I still remember it. I remember everything he said. I remember him coming in the room. I remember how he left the room. And I, you know, I think the guy, he didn't end up getting the part. But I mean, my God, I mean, he blew the roof off the place with that, with that audition, and it just reminds as you were telling me the story of the audition for young Indiana Jones, it just reminded me of that so much, where he actually came in as a character, left as the character, and he just, it just was so on point.

Ethan Marten 32:53
You know, it's funny. I'll tell you another it'll seem like I'm taking a tangent, but I'll bring it right back to your point, when I was youngster, and really just kind of starting out before I was getting cast in things, my heroes, my parents, my mom, my dad, my three older brothers, two of my brothers, Jonathan and Seth, were actors, and they took a special interest in me when I decided I really wanted to do this, and Jonathan trained me Seth, one day, he said, You know what here? And he flipped, he flipped the script at me, you know little French's. And I opened it up, and it's Sam Shepard, True West, and he said, start reading. So I got to do the opening scene with my big brother. This was the first time he was going to actually do a scene with me. We were in his apartment in the city, and his friends, because he was going to NYU, and his pals from the class were there. And so to me, this was a huge big deal. My big brother is doing a scene with me, with his NYU acting buddies all around him. Holy shit. All right, this is cool. So we finished the scene, and this guy in the corner leans in says, Well, we know the kid can act and that was his friend, Kevin Spacey. We fast forward years later, and spacey is hanging out with Seth at mom and dad's apartment. They moved out of Larchmont. They were in the city before they moved down to Virginia, and their mutual friend who was also in the apartment that day, Dave silver, and they all knew each other, but silver calls the apartment looking for Seth and spacey picks up the phone, and it's mom and dad's place. So he picks up the phone as Johnny Carson, and he starts doing Carson, and silver didn't believe. Believe that my old man knew Carson, but he knew about my dad's history, so he knew all the people. So he's like, Well, you know, if you're Johnny Carson, then where's Ed McMahon? And without skipping a beat, spacey puts his hand over, you know, the mouthpiece, and he turns to Seth in character as Carson. Well, why is it that everybody thinks we're joined at the hip? He wasn't portraying, he wasn't doing an imitation. He became the character. And this is what I tell people, don't portray, don't imitate. You become the character. Years later, Seth told silver that it was actually spacey doing Carson. And he couldn't believe it, because he so bought it hook, line and sinker, that that was Carson. When Seth told spacey, yeah, you know, I told silver, he's like, now, these guys were all friends, but he said, No, you blew it, you killed the illusion. And it was just so interesting to see the way his acting mind worked. You don't portray. You become you are it, and so much so that you keep the illusion going, because that's the art, that's what makes it fantastic. So we come back to your original point. It's not that you portray these people. When you go in as an actor, you become and you leave them with that because you're making the casting director's job easy. They want to keep working too. Your job is to make them so secure that when they recommend you, it reflects well on them. They want it. I mean, that's the first thing you learn when you audition. You go in and, man, they're rooting for you. They really are. You don't have to be nervous about these people on the other side of the table. They are as nervous as you are. They need you to be that good because it makes their job easier. You do it right. Man. They can move on to the next one. Boom. You save them time, effort and energy. So don't give them anything to think about. Don't ask extraneous questions. Do the audition be the person then get the hell out. Don't say another word. Don't give them a reason to second guess you.

Dave Bullis 37:25
You know, that's very good point, by the way. Ethan, don't make them second guess you, or don't allow them to second guess you. I one time, I remember there was this actress one time who, as she was leaving the audition, do you want to know what she said to the casting director?

Ethan Marten 37:37
She I'll feel empathy pains, but go ahead.

Dave Bullis 37:42
She said, I really hope I get this part. But every time I have, ah, no, no, no. She says, every time, but, but every time I get a big part, something bad happens to me. Oh, Jesus and the casting directors and the casting

Ethan Marten 38:00
Somebody dies on the set. I don't know what happens every time I get cast. Somebody gets poisoned, somebody dies.

Dave Bullis 38:08
So the casting director follows up and says, Well, what do you mean? And she says, Well, the last film I had, I was a I had a principal role, but I broke my ankle two days before filming, and I had to show up on crutches, and they had to recast, you know, that day, and and he goes, Oh, okay, then, and, you know, and she leaves, and he goes, Well, I can never hire her. She has put that image in his head now that if he casts her, she's gonna, you know, end up hurting herself or doing something horrible.

Ethan Marten 38:39
So let that be a lesson to all you actors out there. Be very quiet,

Dave Bullis 38:49
you know. And either I wanted to ask you a question about because you touched on this briefly about directors, you know. And it's something I always look for from a different perspective, because as actors view directors. I wanted to always, I always want to get your take on this. I always ask different actors this question about working with different directors, of all these different styles, in your opinion, Ethan, with all your experience and all the projects that you have worked on, what are some of the key things that that you feel

Ethan Marten 39:17
Communication,

Dave Bullis 39:18
You know, what I was going,

Ethan Marten 39:20
I mean, it's when, and I've been on both sides and it, I think it helps for actors and for crew to have, you know, had each other's experience. What you want more than anything is trust as an actor, you want to be able to trust and fully trust your and the director needs to believe in the performer and the performers ability. Once you have a way of communicating with each other, You know, because a director wants to manipulate the actor, the director has to get something out of the actor. It's kind of like being an actor. You know, you have an objective, you have specifics, you have your methodology of how you're going to achieve those goals. When you know, if you're a director, some people like specific directions. Go to the corner, turn right at Fifth Street and then left unto Lexington. Boom, you're there. Some people like now you're going to go to the corner and you're going to see a Shell station, and it's got this great, big, beautiful right after you see the shell turn right at the Shell station, and then you go down about two three more blocks, and you're going to see a dinosaur. That's where. So you have to learn right off the bat. How is it with the other so that you get what you want works for the actor too. Actor kind of has to direct the director into directing them the way they need to be directed, and you want to do it in a way that builds trust in that relationship. So it's, it's very funny, the magic as if is a great thing, you know, for the actor and for the director. Hey, it's, it's as if you're tasting wine for the first time, and you know, you give them the sensations that they can feel in their mouth. Some people need that sensory direction. Some people just, you know, no, just tell me to drink it. Make a you know, it's sour. Okay, great, I got it. I know what to do.

Dave Bullis 41:50
You know, as we've had different directors on as well, they always try. They always said to me, Dave, avoid the whole result directing. And that is the whole like, Okay, you're angry, and this and that. And some of the directors that I've had on here, they've worked with people like, you know, Ron Perlman and other, you know, other actors, and they said, sometimes they'll actually just say, Look, just if you want me to speak slower, just tell me that. Just tell me to speak faster. You know what? I mean. It just sort of, it's sort of quick short and to the point

Ethan Marten 42:18
I think very few actors that pride themselves on being actors want a line reading. And I think the most annoying thing that a director can do is say, Here, just do it like this, and then they perform it for you. And you know, it's kind of like when you're a little kid, because actors are we're insecure little kids. No matter how secure we seem, we're acting. We're insecure. We want approval. We want the love and adulation. We want an attaboy or an atta girl, don't it's kind of like when you're that little kid, and mom says, go over and kiss your grandma goodbye. You don't want to be told now you're only kissing her goodbye because you've been told, and it doesn't feel like it's a sincere goodbye kiss because somebody had to tell you to do it. And you're stubborn that way. And you know that's an actor. Don't give me a line reading. Just communicate with me. Take the time to build that method of communication where it becomes like psychic communication. I can anticipate exactly what you want because you, Mr. MS, Director, you have taken the time to get to know me. You know how best to reach me, to pull the best stuff out of me, and I trust you. The flip side of that is when you so blow trust with your actor or your director, that neither one of you trusts the other one. So it's like when you hear something, you're thinking, Well, I know that's the wrong thing. That's the totally wrong thing, and that's a horrible place to be as a director or an actor. So building trust and communication, those are the best things you can give each other on a set.

Dave Bullis 44:16
Yeah, that is a great point. Ethan is trust and communication, particularly communication, I, you know, I've experienced sometimes where it there hasn't been a lot of communication, sometimes on sets and I think, yeah, I mean,

Ethan Marten 44:31
Where the communication is basically like a Meisner exercise, which in New York means you're, have you ever done any of the Meisner repetition exercises? No, I haven't. Okay, I'll give you an example. Everybody in your audience knows Meisner without even knowing that they know Meisner, because when De Niro is looking in the mirror, are you talking to me? Are you talking to me? He's actually doing a simple. Meisner exercise. It's that repetition exercise. They're just repeating each other until something organic comes in. But in New York, the repetition, you know, breaks down into Fuck you. Fuck you right away. So that's where that comes in. So if that's the communication that's happening on set when it's broken down into Fuck you, and that's the second or third thing that's bad communication. Just in case you didn't know that. Thank you. Thank you. I'll be here all week. Remember to tip your waiters and waitresses.

Dave Bullis 45:33
I'm learning all the time. Ethan I'm learning all the time. There you go. So, you know, this is something too. That's where we sort of progress. You know, obviously, through your career, you know, in 2005 you know, you have your, you know, producing credit,

Ethan Marten 45:47
Okay, what did I purchase it? What did I'm curious.

Dave Bullis 45:51
Well, the reason I brought it was called Play players, joy, but no, the reason I bring it up is because it ties in with my next question, and that is, you know, as actors, you know they sort of talk about different projects. One thing that you know sometimes I recommend to actors is, is, if you really want to play a certain role, write a script with yourself in mind to play that role and and one of the other things I recommend is also always and always try to make yourself a producer, because you can actually protect that role so that, and that's just something I usually tell actors to do is, again, the first part is more important than anything else, but again, writing that script and putting that part in there. But I want to ask, you know, when you know this point you decided to actually start producing, was there, was there any sort of reason why you actually went behind the camera and then started producing? I mean, did you always have an interest in producing?

Ethan Marten 46:47
No, none whatsoever. It came from one of the fincannons. Was Craig van cannon again, who, as he was mentoring me, said, Ethan, you know, listen, you're a really good actor. He said, you'll be stuck in under fives and day player roles for the rest of your life, because you're choosing to live here in this area and on the East Coast, and you should be doing more. He said, start producing your own stuff so that you can actually build into and expand into greater roles. That way people see your work, and then you'll start getting cast in more significant stuff. Because basically, it's like that casting director, you go in and you give them some assurity that that same person is going to show up on the set well, you know, they want to see that you've already been entrusted with something larger, that you could handle it, that you could hit a home run for them. So he said, start producing your own stuff. So my brother John was directing this play. It was players of joy, and it was a very Spalding, gray esque show about baseball, something you know me and Seth and John all grew up around was baseball. Our lives were baseball. So we understood this and is, you know, an allegorical story for life. It just really resonated. So I thought, okay, for a few $1,000 I can actually bring this to life, get it filmed, and I'll get my first taste of actually producing from the ground up, a motion picture full length. So that's exactly why I did that. I wanted to get my feet wet, and I thought that this was something that would be incredibly worthwhile. And manageable. And the guy who starred in it and wrote it, Ralph Elias, he did an incredible job, very Spalding, gray esque. I wish someday when I actually win my real lifetime achievement award, I'm going to make sure that this guy, you know, gets his due and it gets seen by a much wider audience, because it's a powerful performance.

Dave Bullis 49:09
And I hope one day, Ethan you do, get that real lifetime achievement award,

Ethan Marten 49:14
Not that the Dave Bullis Lifetime Achievement Award isn't something special, because it is. It is, thank you. Thank you very well. You're very welcome.

Dave Bullis 49:25
I've carved out a little niche here in the internet, and so, you know, that's just, you know, an amazing story. Because I always wondered that too, about, you know, whenever somebody goes who's in front of the camera goes behind, and whoever's behind goes in front, you know, because I've seen certain people have been able to sort of transcend this and actually do both with like you have and you've been able to sort of, you know, you've been in front of the camera and done well. You've been behind the camera and done well. So what is sort of the one thing that you've noticed behind the camera that's sort of that one trademark to do? Because some some people would say, well, it's management skills, and other people say, well, it's communication. And other people will say, Well, maybe it's just finding the right passion.

Ethan Marten 50:17
Passion, passion. It's here every indie filmmaker is a salesman. Every actor is a salesman. You have to sell, and most of us, we hate to sell, and we don't want to be sales people. So here's my trick, if you believe in it. It's not sales. It's like when you're a little kid, it's as if you have to get the car keys for that once in a lifetime date. And you don't think to yourself, well, if I punctuate this word, mom and dad will really believe me. It'll be very believable. No, you you have to have those keys, you have to have that car. You've got to be on this date, because this is the love of your life. You're 17, you know you're going to get married and have the most beautiful children, and life is going to be incredible. When you're doing a motion picture. You hopefully so passionate about the story. If you're an actor, you're passionate about the character you're playing. You believe in it. If you don't believe in it, then it's sales, and then it's very difficult, because you can't sell something you don't believe in nobody, nobody will buy it, and if they do, you feel horrible about it and guilty, and you have to totally throw yourself into the story. You have to totally throw yourself into the character. And it works. If you're if you're a sound person, and you you hate what you're doing, your sound is going to be awful, but if you love it, man, you're looking at all the details you're you're going to get all the wild sounds you you're going to get the footsteps leading up, you're going to get the snap of the fingers, you're going to get the the slapping of the waves, the water hitting up against the sea wall. It's just you have to have that passion and that love and that belief in what you're doing, and that works for in front of the camera. It works for behind the camera.

Dave Bullis 52:29
You know, there's a saying I once learned in sales, Ethan, and that was, everything in this world is sales, and all sales is problem solving. And that's just something that sort of stuck with me. And I know, and I know exactly what you mean by if you don't believe in the product, you feel bad about it. You know what I mean? You don't feel like there's anything. There's nothing special about it.

Ethan Marten 52:50
You got a lot more problems to solve if you don't believe in it, and it becomes drudgery if you don't believe in it, and then that's a job, as opposed to a passion and something you love doing. And I wake up every day and I just, I'm excited, I'm happy because, you know, I get to do what I love to do. I mean, first and foremost, I'm a father, and I think I love being a father more than anything else in the universe. Hi, Hannah. But when it comes to my vocation, when it comes to what you know, how I make my living, I wouldn't want to do it any other way. I love telling stories. I love creating characters. I can do that all day, and it'll seem like no time has passed. Now that's that's lucky. If you're lucky enough to do that

Dave Bullis 53:49
Exactly, Ethan you have created a life that you never need a vacation from.

Ethan Marten 53:54
Yes, it's just every once in a while it'd be nice to do that part. Bali, that'd be great. That'd be great.

Dave Bullis 54:02
And as we talk sort of about the about passion and everything, I want to talk about your new film eyes with the Roshi. Oh, absolutely. And you know, I actually was able to get a chance to watch it, by the way, your performance was fantastic. And I'm not just saying that because you're on the podcast, by the way, I actually really do mean that your performance was fantastic.

Ethan Marten 54:21
So you're saying I could actually be receiving the Dave Bullis Lifetime Achievement Award for the performance in eyes of the Roshi.

Dave Bullis 54:28
You have, exactly right? I have, I'm pulling see, it's kind of like that. There's that old screenwriting method. I give it to you, I take it away. I give it to you, I take it away.

Ethan Marten 54:39
You gave it to me, and I took it and that's great, or maybe I forced it down your throat and took it anyway. Well, I'm curious. For me, there were so many great performances in that movie. What is it about the interactions and the performances? Why did they stand out for you?

Dave Bullis 54:58
So I'm going to bring. To get down to three scenes that I Okay? I think really, there's always one scene, in my opinion, of every movie, no matter what movie you pick up, there's always one scene that defines the movie. And I

Ethan Marten 55:11
Everybody has their favorite, so I can't wait to hear yours.

Dave Bullis 55:15
Well, my scene, well, the three I was gonna say, were the one with you and Eric Roberts in the hotel room.

Ethan Marten 55:21
Okay, there's the what the first scene or the last

Dave Bullis 55:25
The first scene, okay, where you're sort of, yeah, you're at, like, the desk, and Eric Roberts sort of walks in. There's that scene. The the second scene is, is with Eric Roberts. And I'm sorry, I don't know the other actor's name, they sort of come in in the ski masks, and there's

Ethan Marten 55:42
Well, that that would be Eric Roberts and my brother Seth as itchy.

Dave Bullis 55:47
And I mean that scene too, and I'm sorry I didn't know his name.

Ethan Marten 55:50
I apologize. No, that's all right. That's right. I told you there'd be an there'd be a Martin brothers quiz at the end of this,

Dave Bullis 55:57
And I failed the pop quiz. No, that's all right.

Ethan Marten 56:00
That's right. So take the right scene. Go ahead

Dave Bullis 56:02
And that, that scene right there. And I don't want to spoil anything for anybody. I know. I know

Ethan Marten 56:07
It's hard. I want to talk and break these scenes down, because, again, those were my acting teachers, my brothers. And you know, I love watching them work. And that scene, I don't think it's giving anything away to say that was hysterical.

Dave Bullis 56:22
Oh yes, yes, it was, especially the part about the, well, this isn't giving anything away, the part about the door. That's why I actually laughed out loud. And I was like, that is, that is, you know, freaking hysterical. And then that was my and then that scene, and then the third scene was with, with you at the end. And again, I don't want to give too much away, but it was you, with you with you at the end. And that that, to me, that third scene was the, basically, the antithesis of the whole movie.

Ethan Marten 56:49
You know, it's amazing. There were so many good performances, and I appreciate those kind words. You know, I look at Stacy Whittle, who plays Eric Roberts love interest in the film. And it's it's a tough role to break out in, and I thought she did an extraordinary job, and it's not one of the flashier parts to play, and she did it so well, and she had to portray so many different emotions. Amanda Dunn as Blanche, the the ingenue of the film, again, so versatile. Can go from comedy to drama in the drop of a hat and be so good at all of them. Chris Van Cleve, that one scene where he breaks out into song. I mean, for me, that was, that's one of the scenes that I love in this film, because it seems that our our status is a cult phenomenon is sealed in that one moment during the film. But Jonathan is Marty, that scene in the taxi cab near the end of the film. I mean, you can literally cut that tension with a knife. And the way the music makes you think you're about to watch a comic scene, and we play that little sleight of hand. And then, you know, an audience of 400 people jump out of their seats because we took you did a little sleight of hand on them. They're just so many cool behind the scenes elements that you wouldn't realize are part of a film. Unless you're behind the scenes, you go, ah, you know, this wasn't a mistake. This happened on purpose, and that's kind of a cool thing too. But anyway, thank you. Thank you.

Dave Bullis 58:40
Oh, you're very welcome. And again, John, I'm not just saying that because, you know, obviously, on the podcast with me, you know, I thought, you know, this was a, you know, a really, really interesting movie. And again, I think your performance was phenomenal. And I want to sort of ask,

Ethan Marten 58:54
Was that a surprise? I mean, you see a lot of indie films, and I know you talk to a lot of indie people, what is it when you're watching all these films? Because I know you want to be listen when you're a podcaster supporting indie films, and I don't think it's fair to compare an indie film with the resources that it has. Shouldn't Be direct. You know, you're trying to achieve something, and you're trying to achieve it on micro budgets, usually, and it's not fair to just put them head to head with the resources of a major studio. So you're wanting to be pleasantly surprised you.

Dave Bullis 59:40
Well, the I would

Ethan Marten 59:42
Did know I was gonna turn the tables on you, did you

Dave Bullis 59:44
Well, no, I What happens is I get to see a ton of movies, a ton of movies that that's, you know, you know, obviously someone just sent to me. Hey, Dave, watch this. Do you want us on the podcast? And I sometimes I watch them and I say to myself, I understand, you know, where they're coming from with this. Other times I watch them and I say, Wow. You know, for the budget they had, they did a lot more. It doesn't look like a 50,000 or 100,000 or what have you film. It looks like a multi million dollar film. And I'm able to sort of, you know, see different ways of how things are done. And that's sometimes when, you know, you just see different things, and you just sort of blown away by different things. And I just think your performance, and this was very well done. I think it was, you know, it was, well, I wasn't gonna say this either, but I'll say it now, I think you stole the show. Okay, I don't know. I usually I know, because, again, you're on the podcast, and sometimes, you know, I don't want to seem like I'm just sort of talking up my guest. But no, I really think he did. And, you know, that's just, you know, I always try.

Ethan Marten 1:01:06
I'm proud to be part of this ensemble. I, you know, I just think there were so many fine performances in this I'm very happy to just be amongst what I think was a fine troupe, a fine ensemble, and I'm just really happy to be part of this, this rep company, so that's what I'll say. And thank you again for your kind words. I just want to be able to keep making more of these type of films and bring more of these types of characters to light so. So thank you.

Dave Bullis 1:01:44
Oh, my pleasure. And I want to just sort of follow that up with one question. You were a producer of eyes of Roshi as well. So I wanted to ask, when you're wearing your producer's hat, you know, was this screenplay sort of presented to you? Did you sort of you know? Did you know The you know, you know what I mean? Or did you sort of find it one way or the other? You know, I wanted to ask you, how did you know? Because, obviously, the road to production is very long. Obviously the road is very long. So I wanted to ask you, Ethan, you know, how did you go about getting all these pieces together?

Ethan Marten 1:02:18
Originally, when I was speaking to Grandmaster, Adam, and he had his own ideas of what he wanted to produce, and somebody who became our, one of our associate producers, Mary Mann. She'd been following him around for a year, and she wrote a book based on some of his stories, some of his travels, some of the things that actually happened in his life, and then a bunch of fiction, and they gave me some of it to read one day. And Mary had written something that was, you know, pretty extraordinary in a book form, and Adam had kind of re edited some of her stuff, and it was like ideas that were in his head but didn't translate well on paper. And they said, Here, read this. And it was about four or five pages, single spaced, and you know, the pica width was, you know, barely fitting on on the page. And there was like six or seven characters, and I basically read them straight through, and I was editing and rewriting as I was reading and playing these seven characters. So, you know, it was like a split personality come to life. And I remember Mary going through her copy of what I was reading. She had a hard copy, and she was looking for where I was getting, what I was performing from. And she looked at me when I was done, she said, Oh, that was pretty good. I can't find any of what you just did on my paper that I wrote, but that was really good. So I looked at him, and I said, Look what you have. Here is book form, not a screenplay. We're going to have to write a screenplay, and we set about writing a screenplay, and when that screenplay was finally written by a very talented writer out of Spain, it would have cost about $30 million to produce. It was just beyond the present capability. So the director, and at the time the ad John Mark Dale and Joseph Baum took about writing a new screenplay, and they inserted a heck of a lot more testosterone in it, and it kind of took a different direction, because Adam wanted a lot more spirituality and and Buddhism. And, you know, he I think he wanted it more in the direction of karate kid than the Godfather, even though he loves the godfather. So it was a constant state of negotiating between the writers and Adam to get enough of his teachings in while making something that we thought could be commercially. Be viable. And basically what you see was the product of about a year, year and a half's work and negotiation so guided. And I would say, you know, I helped write additional material, and so did Mary, but it was with a heavy guiding hand, ushering this present screenplay into being.

Dave Bullis 1:05:27
And so that's interesting. You were able to take it and in a development, you know what I mean? And actually, you don't sort of shepherd that along, because, you know that that is, you know, obviously. So when you were finally got that script and you were, you said, this is, this is that. This is the script that we could go with, you know, what was there? What was the next step? Was it, you know, sort of finding the money was, were you always planning to shoot in that, that Virginia Beach area, you know? So, what was sort of the next step?

Ethan Marten 1:05:53
I have a firm commitment with the state of Virginia. I've told these guys, listen, I raised my daughter here. I live here. This is home. Whenever I can. I will be shooting in this area, and they've been very good and very cooperative. And I know all the key locations, and I know the crew. You know these crew members have worked with everybody from Nicholson to Spielberg, you know, to Tom Cruise, the locations. You know, so many of them have never been on film before. I can with the turn of the camera. I can be in the tropics or the desert. So it just lends itself in so many ways. So yes, I knew I was going to be here. The money raising is actually not the most difficult part for me, which might be funny to other people. The roughest part, I think, is just once you have the film, ushering it in and through post production to make sure that what you've captured, you know, comes to life in an even better way. All along the process, you want to keep making it better than what you were hoping for or thought it could be. And you know, the toughest, toughest part is distribution. It's, it's the distribution all young filmmakers have an idea of where you're going to bring this film before you make it, unless you just don't care. And you know, if the story is just you have to tell it because it'll kill you not to tell your story, which is great, then go for it. But you know, it's show business, so have an idea of where you're bringing it, who you're bringing it to. That's why we were so fortunate to have Eric Roberts, who brings such a great performance, gives us some name credibility. And, you know, without Eric Roberts in it, a lot of people wouldn't have even looked at the film, you know. And this is why we've developed such a fun cult following, because people came along to see Eric Roberts, and then they discovered all this incredible talent that came along with them. And I got to say, thank you 100 times over to to to Eric, because, you know, he came in, he was a he was a prince. He was very giving, both as an actor and, you know, just to everybody, cast crew. He understood, he's been more than 400 films, and he just had such patience for everybody. And he, you know, I thanked him at one point for being such a good teacher. He said, Oh, no, no, I'm not anybody standing said, yeah, yeah, you did, because you were generous with crew. You were generous with other cast. He's an actor's actor, he's a director's actor. He's just, he was great. I don't think there was anybody on that set that didn't have a great experience with him.

Dave Bullis 1:09:01
Yeah, I've, I've heard nothing but good things about Eric Roberts as well. I've had some friends, both as actors and filmmakers, who got to work with Eric and again, nothing but good things to say about him.

Ethan Marten 1:09:12
Yeah, I have nothing but the utmost respect, both for what he did on camera and what he did behind the scenes,

Dave Bullis 1:09:20
So now, and also, Ethan, just you sort of mentioned this, and I wanted to ask you about this. I'm glad you brought it up. Was, yeah, sure, distribution, you know, that's sort of like the new key word because of all this, because, you know, there it's a lot easier, quote, unquote, easier, to make it any film now, but it's a lot harder to get people to see it, because, you know, it's a war of eyeballs and ears, right?

Ethan Marten 1:09:40
Well, you know, it's the democratization of film. Once film went digital, and it's only been little over 10 years, where it really went from experimental, you know, the AG, HVX, Panasonic, it was the first camera to, you know, use the p2 cards and my film company at the time, Star circle pictures. It's my company now is light age films. I gave star circle to my brother Richard, and so he has carried on Star circle to this day and waveform studios. But we were the first in the world to produce a complete film with that Panasonic, AG, HVX, 200 so that was the first time p2 cards that digital technology could be used. So we did a pre vis of the film, the storyboards we shot and edited right there on set, and in two days, we had a 20 plus minute film fully edited rough when we wrapped. And I remember speaking to the guy from Fast Company Magazine. I think he ended up winning Pulitzer Prize. And I can't think of his name right now, but, you know, I said to him, within 10 years, digital will be how the majority of films are made. And he was like, Well, I think that's a bit ambitious. I said, you watch, you know, it's rather than ship 1000 film prints all over the country with a push of a button, they'll be able to, you know, send the film to theaters. It's on shipping. You're going to save on processing, you're going to save it. And here we are. So film has been democratized. The great thing about that is anybody with a passion to tell a story can tell the story. The bad thing about it is anybody who's got the passion to tell a story can tell a story. So some of these are great and should be made and wouldn't have been made, and some of them are horrible and never should have seen the light of day. But anybody wants to make a film can make a film. So how do you get your film seen? Well, you know, if you're trying to make money at it, there's a lot of luck and there's a lot of business that goes into it. I'm very fortunate. For me, it's kind of full circle. When I was a kid, one of my dad's business associates was independent international pitchers Corporation President Samuel Sherman, and Sam wanted to see the film. He was going to give me some pointers. And he's one of the most knowledgeable guys in the business, and he still has huge connections, and he's got a vast library of films, some of the classics, some of his own, and it screens about an hour and 47 minutes. Roshi, does I send it to him hour and 57 minutes later, he's on the phone. Of me, I love this film. He says, You have a very salable motion picture. I'm going to represent it. For you. We're going to get this sold. Be patient. It's rough out there right now, but I'm going to get you a distribution deal. So for me, I'm really lucky. I'm in the hands of, you know, an old time Mensch of motion pictures, Sam Sherman, not everybody has that. So for me, all I got to do is provide Sam with, you know, materials as he shops it for us, for other guys, you know, again, that's another reason why you have to believe in what you're working on, because it's your passion. It's your never give up, never say die attitude. It's networking and being seen and seeing people. And you know, finding the people who you can trap and show your film to. This is, this is how when you're starting out, you got to do it. You got to know people. You've got to break down doors. You have to get past the gatekeepers. That's how you do it, yeah.

Dave Bullis 1:14:06
And, you know, again, you mentioned a little bit of luck as well. And also you mentioned about, you know, knowing what you're gonna do with your film. Honestly, I've had friends who've had different, you know, variations of experiences, of luck, of, you know, of highs and lows doing all sorts of different ways to release their films. And, you know, some have just released it on YouTube and said, Here it is. It's free. You know, we're just hoping to get some other, you know, other funding from this, because look what we did for nothing. Imagine what we could do for something. And then also, some have just gone through different distribution methods. I've had people on here who've gotten it on every single thing you can think of, Xbox, PlayStation, Comcast, etc. And then, you know, obviously, you know, everyone has different experiences with all that. And I think you know, knowing where it's going to go, and knowing what your plan is before you start to do this, and knowing what the audience is going to be and where they are, it's all that is so critical nowadays.

Ethan Marten 1:14:58
Yeah, it also helps to. So do you have to make money? Have you spent every last dime? Are you totally broke as a result? Or, you know, do you have a bottomless, bottomless pockets? You know, if your bottom line is, I got a story to tell, and I want to tell it, and now I just want people to see it, you're going to measure success differently than somebody who's got to make their money back or else. And so know why you're making this motion picture, this movie, before you make it. Don't do it for the fame guys. Don't do it because you want to be famous. Do it because you have to tell this story, or you don't know what you're going to do with yourself. You know, become an actor, because it's in your for anything else. If you're doing it for the fame, you know you're lost. You're lost. One out of a million of you are going to make it. So do it because you love it. Make your movie because you love this story, and you just have to tell that motion picture, then the rest is gravy.

Dave Bullis 1:16:13
I could not agree more Ethan I've experienced too many people who like the idea of becoming an actor or like the idea of becoming a filmmaker, but they don't actually like the process of it, because that process is a lot of hard work for whether you're an actor, writer, director, producer, it's all hard work, a lot of patience, a lot of timing, creating a network, creating a portfolio, and it just a lot of people just want that whole to be seen mentality. And I've talked about that too on the podcast with some of my past guests as well, where they're the heart's not in it, but the but the what the brain is, if you know what I mean, like they know they want this, but you know they don't want to actually have to pay for it.

Ethan Marten 1:16:52
Look, some of those people are going to, quote, unquote, make it, but they're the exception. And I don't know, you know, that just doesn't sound satisfying to me if you're not enjoying it. I mean, you know, if that's what you want to do, okay, but it's kind of like being stuck in a nine to five job. I mean, most actors I know, including myself, we're horrible at nine to five. It's a box that we just can't wait to break out of. So what would be extraordinary to me is somebody who doesn't like that creative field, and that feels like a box. I mean, you know, if you enjoy the nine to five world, and you just want that security, and you want a paycheck, be be happy there. And if you want a taste of film, then go finance some indie actor or producer to help them make their passion happen.

Dave Bullis 1:17:49
Yeah. And, you know, I know exactly where you're coming from too. Ethan, about, there's some people will make it and, you know, and you know, just, it's just sort of interesting to hear all these perspectives. You know what? I mean? That's at the end of the day. That's why I wanted one of the reasons why I started this podcast, also you mentioned nine to five, and I was, you know, people who know the history of this podcast. I started this podcast because I was passed over for a promotion at my nine to five job. That was right, those bastards. They passed me over. Let's get them. And you know, well, you know what they said to me, can you train their legs for you. Oh, believe me, the last, the last, I know people don't tempt me. Ethan, I there's one guy, I don't hold vendettas, but this one guy, oh man, he and I, he's he,

Ethan Marten 1:18:36
He, he's listening, and I hope he's got a good hideout.

Dave Bullis 1:18:39
Oh, well, I actually, if he ever is listening, I would love him to get in contact with me. Because honestly, me and this guy, the last meeting we ever had with each other, we actually just told each other what we really think of one another. And yeah, it was like, I've never in all of my life, of all 30 years that I've been on this planet, Ethan, I have never thought that a boss and myself were going to get into a fist fight me and this guy. I really thought I was going to lay this guy out. I honestly lot of hatred for this guy, a lot,

Ethan Marten 1:19:16
and those were the good feelings.

Dave Bullis 1:19:19
You're not kidding, man. You're one.

Ethan Marten 1:19:20
But you know what he did you the greatest favor, he set you free. He set you on your course.

Dave Bullis 1:19:26
So basically, what happened was, you know, two years ago, actually, three years ago now, 2014 I got passed over for a promotion that was rightfully mine, and he gave it to somebody else. And then that guy left, and then they wouldn't give me the job anyway, and then finally he and I just started having it out. And I have the crazy stories I have from that place nobody would ever believe it. And you know, it's just that's what was killing me. And I wanted to do more film stuff. And it was like every time I was trying to get out that door, I couldn't get you know, I have friends who do indie films like Dave, we could use you. Okay, great. But you know, what do you want me to do? Oh, you want me to make another project that's never going to get seen. Because what happens Ethan is, I make a lot. I used to be very, very active in this Philadelphia area scene. A lot of these projects would get halfway done or get all the way done, and then nobody would ever see it. It would sit on some guy's hard drive, or would sit in mini DV tapes in some guy's shelf. And it became very, very frustrating, you know what I mean? So yes, it was sort of like this ebb and flow. And now, you know, now with this podcast, I made this my outlet, and I also wanted to make a free film school at the same time, because I didn't go to school for film I, I was an idiot. Went to school for business and so, so yeah, you know, it's kind of like a free film school, not only for me, but for everybody else as well, if you know what I mean,

Ethan Marten 1:20:56
Yes, I do. And the best film school there is, is making motion pictures and getting on other people's sets.

Dave Bullis 1:21:03
Yes, yes, it is so Ethan, I know we've been talking for about, you know, an hour 15 ish, roughly,

Ethan Marten 1:21:09
It only felt like an hour 10, maybe an hour six, even, it was great. Oh, thank you. You're very welcome. So has it really been an hour of 15?

Dave Bullis 1:21:21
Yeah, it really has. Sorry, listeners, I just wanted to ask you in closing, Ethan we talked about so much.

Ethan Marten 1:21:27
Oh, you're getting rid of me, huh? Okay, fine. See if I care. Go ahead. Where's this guy? I want to talk to him now. Now I see why he almost took you down. Okay, here I tell you what. I'll tell you one of my story is about nine to five, and then you can ask your final question, get rid of me. I had an employer, let's say who it was, radio station. And they originally hired me because I thought I was an out of the box kind of thinker. And, you know, I was a little different, little quirky, and you know, it was creative, great, and they spent the entire time trying to stick me in the box. They loved the creativity, but they didn't want me to be creative, which I found very stifling. And the my boss was a bit of a yeller. Call her Old Yeller. So one day I'm in her office, and she's keening at me, screaming about something. And it started as just loud talk, and then it got into screaming, and without saying a word, because I'm just sitting there, you know, going, This can't be happening, but it was so I'm looking around the room while she's yelling at me, and I noticed she's got that Dale Carnegie diploma on her wall. Now you remember Dale Carnegie had Win Friends and Influence People? Oh, yeah, right. So she was a grad Carnegie course. So I just stood up, walked around her desk, while she's yelling at me, and she's screaming at me, wondering what the hell I'm doing, and I just lift the diploma off her wall, and I gently lay it in front of her, and I say, I think you need a refresher course. And I walked out of the office while the screams got louder and louder. That was that pretty much summed up my nine to five experience. It's us against them. Yeah, I obviously did not belong in that nine to five world, what's your last question? Well, my last question, Ethan, I was, time's up. I think it's an hour and 16 minutes now you blew it, Dave, you could have all right, no, no, no, go ahead.

Dave Bullis 1:23:35
No. I was gonna say was Ethan. I think that sums up my my final question was, yeah, is, you know, is there, is there anything that we didn't get a chance to talk about they may wanted to talk about, or is there anything that you wanted to say to sort of put a period in this whole conversation. But I think that nine to five story kind of put a, put a very nice sum up of the whole conversation. But unless you, unless you wanted to throw something else out there?

Ethan Marten 1:23:58
Well, there is just one other project that I'm currently working on the I want to bring to people's attention, in addition to eyes of the Roshi, which you know, is everything from dark comedy to a bit of a splatter fest, on the other end of the spectrum, I have a documentary about Native American wisdom called White Buffalo an American and that has been an incredible passion project that my brothers and I have been working on since 1994 and that'll be finished by the end of this year. So again, I say to all the filmmakers who are participating in this podcast. Do it because you love it, because you may be married to your project for more years than you can imagine. So make it a happy marriage.

Dave Bullis 1:24:52
And that sounds like not an amazing project, Ethan, but that is a an amazing way to sort of sum up this whole conversation. Is you have to love it

Ethan Marten 1:25:01
Beautiful. I love this

Dave Bullis 1:25:04
And Ethan I wanted to ask, Where can we all find you out online?

Ethan Marten 1:25:08
Let's see various places. I have a website, Ethan martin.com, and I spell my name a little strangely. It's Ethan E T, H, A N, Marten, M, A, R T, E N.com, and from there, you can hit the Facebooks for eyes of the Roshi, for actor, producer, activist. That's me for White Buffalo and American prophecy. And then, of course, the Twitter and the Instagram and the trailers are online, and I think I inundated you with links, so if you want to share any of those, you go right ahead and on my website, your readers may be interested in a backstory that I tell about my father and his getting The distribution for plan Nine from Outer Space, the worst movie of all time.

Dave Bullis 1:26:06
You know, I was just talking about plan nine from last night, by the way, you were with who? Friends of mine. Here's an interesting little tidbit about plan nine. Okay, I actually became friends with, Oh God, I'm blanking on his name right now, he was one of the officers in the movie, okay, I forget what his name is. I can't believe I'm blanking on this. But anyways, he ended we he and I ended up talking for a while over the phone. This is before I made the podcast. And now he's actually the last surviving member of plan nine. Oh, really, yeah, he's at the because everybody else now has passed away, but he is the last person I can't remember. I'm sorry. I'm dropped blank on his name, but, but, no, it's just interesting, because I was talking to people about that, and I have his autograph. I'm actually rearranging my office right now, and I have a lot of stuff, but I was just talking about that because people brought it up, and I was just saying, you know, hey, you know, by the way, I, I know this is the little story about that guy, so video he it's just, it's always, all this stuff is interesting to me, all of it, it's just, you know, who knows who, who started what? It's just, it's very interesting to see all these different perspectives Exactly. And I will also link to all of your your social media stuff in the show notes. By the way, Ethan, by the way, your social media is on point. You know that one retweet. I just got a ton of people retweeting that same thing and favoring it. So we also have a mutual friend. By the way, I forgot to mention Kevin Tan,

Ethan Marten 1:27:29
Oh sure, he was one of the actors in Roshi, yep. And he actually, we have two really good friends, because I think that's the reason why you discovered eyes of the Roshi Carolyn, sames, yes, yes, we do. God bless her. She's our our Twitter, our Twitter queen,

Dave Bullis 1:27:48
Yeah, she actually recommended I talk to you.

Ethan Marten 1:27:51
Well, God, God bless her for that, because she has been quite a friend to a lot of indie films. Yeah, it's her and Francis Motley. Just these. These are people who just, you know, they just love indie film, and they have been, they have been angels to a lot of the indie filmmakers out there. I don't think I would have achieved the cult status that Roshi is starting to achieve without their efforts. So thank you to them as well. But how do you know Kevin?

Dave Bullis 1:28:22
Kevin and I met years ago, and I forget where we met at but we became friends on became we reconnected on Facebook, and then we started talking again and again, here and there, but that's how we know each other. Because I remember he was always on in Philadelphia again, bringing all back full circle, and he gets punched in the gut by MAC when he's choking on, I forget a piece of food as they're in Chinatown.

Ethan Marten 1:28:46
Perfect. Was there a Johnny Alonso connection with Kevin by any chance?

Dave Bullis 1:28:50
There was not okay? But it's, again, it's all about networking, right? You never know who knows who That's right? Ethan Marten, I want to say thank you so much for coming on the show, sir.

Ethan Marten 1:29:01
Well, if you want to, you can go ahead say good night, Gracie. You're welcome, and thank you, Dave, it was a lot of fun.

Dave Bullis 1:29:12
Oh, my pleasure. My pleasure at all. I was actually gonna say, I was actually gonna mention the what was it? Who used to say that good night, Mrs.

Ethan Marten 1:29:20
Wherever. Calabash, wherever you are. Yes, they that would be Jimmy Durante, for some reason. Are you young folks?

Dave Bullis 1:29:35
I keep thinking of Red Skelton, and I was like, that's not it. That's not right.

Ethan Marten 1:29:35
But there you go. So there's a lot of you know, listen, you can edit this and you can say it's just like, Jimmy Durante, good night, Mrs. Calabash, wherever you are,

Dave Bullis 1:29:42
Yeah, and then there will be no one will be the wiser. That's right. Ethan, I want to say, best of luck. And again, thanks for coming on, and I will talk to you very, very soon.

Ethan Marten 1:29:52
I'm looking forward to it. Take care, Dave.

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BPS 467: Why Breaking Into TV Is HARDER Than You Think with Sandra Leviton

On today’s episode, we welcome Sandra Leviton, a television development executive turned producer and writer who has worked on shows like Sons of Anarchy and It’s Always Sunny in Philadelphia, and now runs her own production company while developing feature films. Her journey is one of evolution—moving through different corners of the industry while learning how the business really works behind the curtain.

From the very beginning, Sandra knew exactly where she was headed. There was never a backup plan, never a moment of doubt about her path. She started young, working in theater and cable access television, eventually landing in Los Angeles with a built-in network from her college community. That early support system became crucial, because as she makes clear, no one truly builds a career in this industry alone. Relationships, connections, and shared growth are part of the foundation of any long-term success.

Her early career is a reminder that the path into filmmaking is rarely linear. Sandra began in reality television, working on shows during a time when that side of the industry was exploding. It wasn’t glamorous, but it was opportunity. From there, she transitioned into agency work, balancing both reality and scripted television before fully stepping into the scripted world. That movement between formats—reality, scripted TV, and eventually film—highlights something many filmmakers overlook: the industry is fluid, and your path can shift as long as you stay in motion.

Her time at FX became a defining chapter. Working during what many consider a golden era of television, she witnessed firsthand how shows were developed, pitched, and brought to life. She was there as projects like Sons of Anarchy and Louie took shape, and she saw how the business evolved from more open pitching environments to a system increasingly driven by established talent and recognizable names. As she explains, what once allowed scrappy creators to break in more easily slowly transformed into a more competitive, gatekeeper-heavy process.

That shift is especially clear when discussing how television differs from film. Many filmmakers assume the two operate similarly, but Sandra makes it clear that television is still deeply rooted in a structured system. Unlike independent film, where you can create, distribute, and build momentum on your own, television typically requires navigating a funnel of agents, managers, networks, and executives. Even success stories like It’s Always Sunny in Philadelphia had access to industry connections that helped them break through. The lesson is not to be discouraged, but to understand the system you’re trying to enter.

After years in development, Sandra made the conscious decision to pivot. She launched her own company, focusing on producing and writing feature films, where she could have more creative control and build projects from the ground up. Her short film Zone 2 became a stepping stone—proof of concept, creative expression, and a way to re-engage with the hands-on process of filmmaking after years behind the desk. It’s a move many filmmakers eventually consider: stepping away from the system to create something on their own terms.

One of the most practical insights she shares is about strategy. Too many filmmakers pour resources into projects without thinking about the end goal. Shooting a television pilot, for example, may feel like progress, but if the intention is to sell it into the traditional system, it will likely be redeveloped from scratch anyway. Instead, she emphasizes focusing on writing, building a strong portfolio, and understanding how the industry actually evaluates projects. It’s not just about creating—it’s about creating with purpose.

Sandra also speaks candidly about the realities of building a career. There is no such thing as overnight success. Behind every “breakthrough” is often a decade of work, relationships, and persistence. She stresses the importance of networking—not in a transactional way, but in a genuine, human way. People can sense when they’re being used, and the strongest connections come from authenticity. In an industry built on collaboration, those relationships often become the bridge to future opportunities.

Perhaps the most grounded advice she offers is also the simplest: keep creating. Whether it’s writing scripts, producing small projects, or experimenting with content online, the act of doing the work is what builds skill and visibility. Today’s technology has removed many barriers, giving filmmakers the ability to create and share their work instantly. The only real limitation is whether you choose to use it.

In the end, Sandra Leviton represents a filmmaker who understands both sides of the industry—the system and the independent path—and knows when to navigate each. Her journey is a reminder that success in filmmaking isn’t just about talent, but about strategy, relationships, and the willingness to adapt as the industry evolves.

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Alex Ferrari 0:48
Episode with guest host Dave Bullis.

Dave Bullis 1:54
My next guest is an amazing TV and film development Exec. She has worked on shows like It's Always Sunny in Philadelphia, which, by the way, we're going to talk about Sons of Anarchy. And now she just produced her own film, which is zone two, with her production company, under the stairs entertainment with guest Sandra Leviton, hey, Sandra, thanks a lot for coming on the show.

Sandra Leviton 2:17
Thank you for having me

Dave Bullis 2:19
So, Sandra, you know, growing up, you know, were you always sort of interested in, you know, in film and TV and and was that the main reason why, you know you're in it today was because, you know, you sort of found it at a young age?

Sandra Leviton 2:31
Oh, absolutely. Um, there's never been a point in my life where I wasn't going to do this, as my mom likes to tell the story, that by the time I was born, my bags were already packed and ready to move to Los Angeles to work in film and TV. There was never a single question ever in terms of what I was going to do with my life. This was always going to be it. And I started doing it quite young theater at very early ages, and then eventually started working in cable access. So I started working in television at a super young age, probably around 16 years old.

Dave Bullis 3:05
So when you, when you first moved out to to Los Angeles, did you actually know anybody, or did you just completely know nobody? And you sort of just had to find your way.

Sandra Leviton 3:13
Thankfully, I came out with a really great support system. I went to, you know, Emerson College, and we have a huge alumni, you know, Mafia, if you will, out here along with, you know, all of our friends. So by the time that we, you know, get to our senior year, we do internship, we move all move out here together. We do internships, you know, we make contacts that way. And we all just kind of grow in the industry together. So thankfully, coming out here, fresh out of, you know, during school, actually, we had a wonderful support system, excellent.

Dave Bullis 3:43
So do you actually, and you did go to college for film production?

Sandra Leviton 3:46
Actually, I am probably one of the few people who actually has a degree in television. Oh, wow, yep. I'm very specific. Yeah.

Dave Bullis 3:56
I mean, I actually have a degree in business. So it's kind of, you know, it's interesting how everyone sort of finds their way into this industry.

Sandra Leviton 4:03
Oh, definitely. Everyone has such a unique and such a fascinating path. It's really cool to listen to everyone else's stories.

Dave Bullis 4:08
Yeah, yeah, exactly. That's why, when I was doing this podcast, you know, I've heard, I've heard everyone who's been on here there has a different story. And it's always interesting to hear everyone's different story, because they're all different, you know.

Sandra Leviton 4:20
Oh, absolutely, absolutely.

Dave Bullis 4:22
So when you got it out to LA you know, what were some of the first things in certain first, some of the first projects that you sort of want to work on?

Sandra Leviton 4:30
Oh, gosh, well, my very first Los Angeles jobs, if you will, was an internship while still in school, and that was at 20th Century Fox. And I'm going to date myself a little bit here, but it was a really exciting time in TV development. I was in, I was interning in one of the current programming and development offices, and it was the season where they were developing house and bones and Desperate Housewives was coming, and they had a Lost in Space reboot. And it was just, it was kind of considered like the start of the new golden age of television. And so it was really exciting time to be there. And so, you know, that was, you know, just a semester or so. And then I had a job, pretty much straight out of school, working at a small agency that worked with celebrities, doing commercial endorsements and voiceovers. And then from there, I actually took a turn and worked in reality TV for a number of years. So my first, like real shows, like, if my first real on screen credit, if you will, is for shows like extreme dodgeball, America's most talented kid. And you'll see that my credit is like receptionist. But it was really exciting, because this was my first on on screen credits. And then I had a lot of jobs where I worked on really great shows, but because I was doing more production coordinating, or I was behind the scenes at an agency or at a network, you stop losing, you end up not having any on screen credits for a while. But yeah, my very first projects was a, you know, outside of school were these, like bunch of reality shows. And so it was like the Surreal Life and Mad Love with Flavor Flav. And it was kind of a really fun and interesting time to be even in reality TV, because it was just exploding.

Dave Bullis 6:08
You know, I actually remember this real life with Flavor Flav. That was actually, I remember that show and Flavor Flav, and I think Jordan Knight was on there. And, yeah, I remember that now. And, but, yeah, you know, you know, reality TV, you know, has opened up a lot of doors for some people. Because, you know, as I as, again, as I've had a lot of people on here, you know, reality some of some of them have actually started in reality TV. And, you know, they say, Hey, listen, even like episode 99 you know, when I am working Jay Freeman on here. He actually started in film, and now he works primarily in reality TV.

Sandra Leviton 6:44
You know, that's one of the great things about this business, and particularly now, like when, I think, when I first started, people were very much like, Oh, you're in scripted TV, or you're in film, or you're in reality TV, or, you know, eventually you're, you know, you're only in digital. But now everyone can cross over into all the different mediums and formats, and so whatever your heart desires, or whatever medium your story dictates that it wants you to be in, you have the freedom to do that. And I think that's one of the most exciting things that's happening right now, is being able to do all of that. So I'm not surprised that you're you're getting those kinds of stories. When I was, you know, when I was starting out during that time, I think almost all of us got jobs in reality TV, because that's just where all the jobs were at the time. And so a lot of us started there. And I know many friends who are still there and loving it, and I have some friends and people like myself who transitioned over into the scripted world. So it's such a cool and exciting time, I think, to be in the business because of the crossover everywhere.

Dave Bullis 7:40
Yeah, I definitely agree. You know, there's just so much going on. And, you know, once you once you started doing the reality shows like, you know, it's real life, you know, where did you go from? From there, did you go back into TV, or do segue into film?

Sandra Leviton 7:54
I was, I stayed in TV, and so from there, I actually worked at paradigm lead agency for a while, and I was able to transition there quite seamlessly, actually, between reality and scripted television, because when I first started there, I was working for two agents, and one of them was in alternative television and the other one was in scripted television. And so I was able to kind of play the fine balance of knowing the reality world really, really well, and beginning to really immerse myself in the scripted world. And then eventually, I don't know if you've ever been inside of paradigm, but they're in two buildings, and my agents ended up being split into two different buildings. And then from there, I fully transitioned into scripted television. And so then I was there about 15 months or so, so I, you know, I did my year, and I did my time, and it was actually had a great time there, and then eventually went to FX. And so I stayed in scripted television, and I've only recently transitioned into film about the last three, four years.

Dave Bullis 8:53
So, you know, when you went to FX, you know, obviously from reading your bio, you got to work with some really, really cool shows, like Sons of Anarchy. You know, It's Always Sunny in Philadelphia. So is there any sort of, like, you know, things you can talk about, you know, from your time there, you know, like, some of the things that you've learned,

Sandra Leviton 9:12
Oh my gosh. I mean, we'd be here all day. But honestly, like, I'll say that, you know, that was my, that was my dream job, you know, FX, when I first started working there, had the shield and nip, tuck and rescue me and nip talk was my all time favorite show. Like I had even wrote a spec script of it in, you know, for one of my screenwriting classes when I was in college, in season one. And, you know, so like that, show just had so much emotion for me. Being able to go and work on my favorite show was like the coolest thing ever, and also working at a network that was just so exciting and was going through such a growth phase, and actually still is. And so, you know, it was really great. My very first day there was the day that they picked up damages to series. And so shows like damages and Sons of Anarchy and Louis and all of these other great shows. You know, I was there from day one. Meanwhile, I got to enjoy the final seasons of The Shield and rescue me and nip talk and some of the classics, and really watch how not only the network changed, but how television changed through the various different development cycles there. And it's been super fascinating. And so, you know, Sunny too. I think sunny too. I think Sunny is a really great example. And this is something I talk about a lot with clients and people I work with now and when I do panels and stuff, and it's just about how television has changed, even during the short amount of time. So when I first started there so sunny was in season three, when I first started. And I'm being a fan. I'm sure you know the background, but the real quick thing is, you know, these guys were actors. They had basically bought a camera from Best Buy for like, 200 bucks, shot a pilot, returned the camera, so they essentially spent $0 and was able to shop this around and get a show on the air and for basic cable at that time in the, you know, early to mid, 2000s that was actually really possible to do. And in the amount of time that I was there, and I was at FX for about five years, that became harder and harder for people to do. Suddenly, the schedule was, you know, not just peppered with, you know, people we already had good relationships with writers on other shows, all different levels of writers pitching shows. But by the time that I had actually left, and that was in 2012 and we see this a lot more now, I think across the board in television is that it has gone very much of the way the film studios, which means that you need to have a plus talent attached. And that can mean writers and showrunners. That can mean some other high level producer, some high level actor, talent, musician, somebody who's a household name, and it was even hard to get on the schedule. People were fighting to get on the schedule, to just pitch shows at that point in time. And this was right before, you know, Netflix and Hulu and them, like, really exploded onto the scene as well. So thankfully, there's more outlets to do all of that, but it just to be able to see all of that change, and to see the, you know, just even growth of television during that time was just fascinating. So I recommend going back and definitely like reading up on, you know, history and interviews, not just with critics, but, you know, when they interview the executives and the show runners, you really see how the shows have changed.

Dave Bullis 12:50
Yeah, you know, I was actually inspired by It's Always Sunny in Philadelphia to create my own TV pilot, and I ended up shooting that mine cost a hell of a lot more than theirs did, though, because theirs caused zero I was very stupid, and I tried to put way too much production value in mine. So to make a long story short, I ended up shooting in a news film studio, a new sound stage that opened up right down the street from me. We ended up buying up a Best Buy, a Rite Aid, and there was one other store that was going out of business. We bought a lot of stuff at a heavily discounted price, including racks and cover art for like movies and stuff and all this other stuff. And was just, I mean, I'm talking with pennies on the dollar, and we built this whole thing. I shot it. And the whole time, I'm leaving out a lot of stuff, by the way, sure, but as you know, as I shot it, there were so many problems behind the camera. You know, listeners this podcast know what I'm talking about, but there's so many problems behind the camera that it showed on camera. And when I went to shot this, around, one of the notes I got was, this seems like it would be like something that my kids would watch, and he's like, you know, it's almost like you're there. He's like, it's almost like, this is a is a polished version, but it's not quite there yet. And I, and I would say, you know, exactly, right? You know? And I got to pitch to to a g4 and right as they were closing, and that's how I actually met Chris gore. And it was a shame, because people were saying that this is exactly what we would have put on G4.

Sandra Leviton 14:24
Yeah. I mean that that happens. And, you know, this is a debate that I engage in often on on Twitter with people, because I think it's just, it's so fascinating and to watch it change. But there really isn't an independent television market quite yet in the same way that there is with film. And so a lot of people are going out and they're doing exactly what you did. They're spending a lot of money to shoot these pilots. And, you know, there's a couple good festivals now for like ITV and whatnot, and occasionally people do get options and pickups from it. But television tends to be also a little bit more. More of a hierarchy than film does. So you can come in with something like, really, really great, but with no experience. You're going to be paired with, you know, other show runners. You're going to have other people kind of coming in creatively and financially. And when you sell to a studio in a network, you know, they they're really the ones calling the shots and in charge, and they like to work with people they've worked with before. And so selling and pitching shows still kind of tend to go through the same funnel system where you need to have the representatives or, you know, lawyers and the people that you know to get you in through the proper doors to do that even for a lot of the new digital networks, you know, Hulu and crackle and Awesomeness TV and all of them, they have a little bit more of an independent stream, but at the same time, you're still going through that kind of same gatekeeper funnel system. And, you know, in film, you can really, you can just go out there, you can make it, and you can find some way to distribute it, either through, you know, bigger companies to distribute it. You can do it yourself online. I know you've had some really great indie filmmakers who have done that themselves and have really wonderful careers that way. And in television, it's a lot harder because TV signals are still owned by big conglomerates. And even with these big digital outlets like Netflix and Amazon, they're still owned by these big conglomerates, and so I still have this very traditional funnel system. So being able to go out there and make an independent TV show and just shopping it around is very difficult, and so that's why a lot of them end up turning to web series. And hopefully you can build your audience that way, and then get the eyeball enough eyeballs to be able to get you into that funnel system. So it's still a really, really tricky thing. And I know a lot of people like to debate me on this, and I'm happy to so feel free we can talk about this on, you know, online and on social media a ton, because I love hearing different people's experiences. And, you know, there's a lot of great cases, even right now, where those things do happen. You know, insecure is a great example of that, where she was a web series that started out, you know, online, and then has, now has a great HBO show. You know, the sunny guys are really great example of that, but their time was earlier where that was a little bit possible. But what I think a lot of people don't realize about that story is they were already part of the traditional funnel system. And I think that's something that people don't necessarily realize they were actors. At the time, they already had representatives. They had, at the very least, managers, and they were the ones that really helped them get into the doors at the networks. They were the ones making the phone calls and doing the pitching and all of that. So while their story is super great and inspiring, and it totally is across the board, because, I mean, they're and they're wonderful. It's one of those elements that I think people don't realize in television that that in order to get to the proper channels and the proper networks and the proper studios and the proper production companies, you still have to go through that funnel system to get there. You know, there are some really great examples of what we would call independent television that have done this in a very different way, which, you know, the show insecure is a great example of that, where she had a web series where she built an audience, and it was that audience and the eyeballs that were she was already accomplishing with her show online is what got the attention of the agents and the managers and everyone else involved, that brought her into the traditional funnel system, that got her into HBO. And so I think that's one of the big things that comes up, that there's this misconception that TV works the same way as film, because it really doesn't, there's you still have to go through some kind of funnel system in order to get distribution. Otherwise, you are doing it yourself. You're doing it online, in which case you're considered more of a web series versus an actual television show.

Dave Bullis 18:59
Yeah, you know. And, it's also about like Felicia Day, when she actually hit her stride with with her, with her, yeah, yeah. And that's, you know, that's again, you know, that's what a lot of people use for inspiration as well. But you know, it makes sense with the always sunny guys, because I know Rob was an actor before, and it does make sense that by that point, he probably did it, you know, he would have to have a manager at that point, and because, I guess he was, what, in his late 20s, early 30s, when he was pitching that so, yeah, yeah. So, I mean, I imagine that's probably, you know, what happened, I mean, and it's just again, you know, that's, I use that as inspiration, and my biggest mistake Sandra was I should have aimed smaller. And looking back now, I actually have tons of ideas now that I could have used to shoot my TV pilot for like, a fraction of what it actually ended up costing me.

Sandra Leviton 20:01
Yeah, absolutely. And I think, you know, really, if that's the way that you want to, that you want to go with it, you know it is. It's all about cultivating that audience and finding that audience and really building that part. And, you know, distributing it yourself for a while online, and which means you have to watch the cost, and you have to act like an actual producer, not that you're not when you're doing it that way, but you have to kind of think that way and be a marketer at the same time, because the more eyeballs that you get, that's when you know the representatives come running. That's when other producers come running. That's when the people who want to help lift the tide come running is when they feel like there's something there that they can legitimately sell and make money off of just going out there and shooting something and then trying to shop it around without having that extra boost of people really kind of helping you along. Is extremely difficult in television.

Dave Bullis 21:00
Yeah, it's, you know, and when I look back, back to on it, Sandra, you know, I probably, if I had to do it all over again, I would do it with the way I was just describing, but like now, I would handle it completely different, like you're saying, I would actually handle it a lot better. And in fact, that I probably, I may have not even done it at all instead of just, and just instead focused on film. You know, I actually the reason I did it was because I had the, you know, it was kind of like the perfect time for me, but I ended up I probably should have done a film instead. And actually, about a year after that, or about a year and a half, I ended up doing a trailer project, and we were going to be part of a bigger team, and that ended up, you know, fizzling out, but we still shot the trailer anyway. But, you know, just looking back at all this stuff, you know, it's all it's all learning experiences, that's why I think, you know, why I do this podcast, is that way. So if somebody out there is, you know, thinking about doing something similar to what I did, they can at least learn and, you know, save themselves some, you know, time and energy and money, but just by hearing about, you know, mistakes that I made.

Sandra Leviton 22:02
Yeah, oh, absolutely. And honestly, like, if you feel the drive to go and do it, by all means, go and do it, you know, because at the end of the day, it's still excellent experience. It's how you grow, it's how you find your voice, you know, it's how you get yourself out there. You know, what I would recommend is that if you do want to have a television show in the traditional sense of the word, I would say, just write, write, write, write, write, because that's really the way TV works. It's a writer driven medium and so, you know, and it's got a hierarchy within it, you know, there's a hierarchy to get there. There's a hierarchy in the writers room. Can you skip some of those steps? Absolutely, but those are rare, and so what they like to see is this kind of experience. But if you do want to have a traditional TV show, the best thing you can do is to write a massive portfolio and get those people interested. Because what's going to happen is, whether you've shot a pilot or not, the studio and the network are going to go and completely reshoot everything. They're going to have you rewrite everything. They're going to have you recast everything. They're going to have you completely redo everything. So going out there and, you know, shooting it and doing it all for yourself. If your intention is to be in a more traditional TV environment, you are kind of, I hate to say wasting your money, but, you know, you want to be financially smart, and you want to be smart with your energy as well.

Dave Bullis 23:28
Yeah, and that is one thing too, is I've after talking, after making that pilot, was that they are going to remake, they're going to recast everything. I kind of knew that going in, though I had kind of figured, you know, what I did with my pilot was, I was like, this is an example of what things could be, which is gonna just, I know it's too late to stop being a dead horse, but if I could have made it cheaper, I, believe me, there would have been a lot, lot of different ways. And I actually ended up just writing out a script one day without any idea of what I was. You know, I really didn't have a plan, like, oh, this could have been another pilot, and I could have used this as more of like the concept pilot or the proof of concept. But as I started writing it, I said, You know what? I could have shot this in somebody's house, and it would have cost me a fraction of what it cost me to actually do that, because I had to pay the studio costs. We had to buy insurance, I had to pay for the crew. I had to pay for all the stuff we used. I mean, we had a ton of stuff going on. And, you know, I still haven't released a pilot, because right after we got, I got done making it, I actually was pretty pissed off about a lot of things. And I actually have an inclination now I think about, about re editing it, and uploading it. I mean, because also, I also had a manager at the time, not like representing me, but he was, you know, talking to me about things, and he said, you know, don't upload that pilot. Somebody could take the idea, then you'd be really out of all that money. And so I kept it back. And now, you know, in the passing years, other people in the business have said, Dave just, just released it on YouTube. Tube just to gain some attention. Yeah.

Sandra Leviton 25:03
I mean, I guess the big question that I would say, I would recommend to ask yourself, and for other people who are, who are doing that, is, you know, what is your ultimate goal and intention with it? And also, what is your goal for the series? You know, if you do end up uploading things online, then the idea is to get eyeballs and to get attention, and then to build an audience. So now you have a pilot. So then what you know, now you're trying to build an audience on just, you know, a half hour or an hour's worth of work, versus you need to start churning out content. You know, that's the one thing about when you're building an audience, and particularly online, you need to start churning out content to get people to keep coming back to you and to grow that audience. And so I think that's one of the big things to keep the perspective up. And that's how television in the grand scheme of thing works. So if you only have a pilot, you wrote a pilot, you shoot you spend all this money shooting a pilot, and then you're like, Okay, well now what you know, if you're going the more independent route, then you need to build the audience, which means you need to actually have a series, and not just a singular pilot.

Dave Bullis 26:10
Yeah, that, when I talked to another producer about that, they actually said, you know, could you ever do it like in someone's house, like, you know what I mean, like, or some other location that you could get for free or cheaper. And that's the reason why I didn't make more episodes, was because I was, you know, the whole thing took place, you know, at the on the sound stage, where we made it look like a video game store. And it was so, you know, I said, No, we had to break all that stuff down. Half of it was thrown away. The other half was supposed to be sold and the person at the last minute, but, you know, bailed out of the deal, which was killer again. I mean, honestly, Sandra, I actually wrote, and this is a funny part, too. I actually wrote a book all about this, and I chronicled every day. I chronicled all the things that went wrong went right, and I actually pitched the book as well. And most publishers were like, we don't. We don't really have, have had a lot of success with firsthand accounts like this. Usually, we prefer the How To books. But now, the more I talk about the book, everyone goes, Well, do you still have that ready to publish? And I'll say, Well, it's, you know, it's, it's in a bunch of note forms. And they said, Well, if you ever typed it up, you know, you should just self publish it now, because

Sandra Leviton 27:20
That's one of the great things about now, is that you can do things like that.

Dave Bullis 27:24
Yeah. I mean, I actually think about putting it together with another book I was going to write, and put the two together. And just because it was going to go back and forth, I actually got, there's a book called The disaster artist by Greg sostero, and it's about making the room. And I got inspired, because it was almost like he, you know, each chapter is different. Each chat, one chapter is in the present. One chapter is in the past. And that's sort of what was going on, and that's sort of what I was going to do anyway, was, you know, trying to make this film, and also working at a soul crushing day job. And those two things, the stories I have for both of those, nobody really believes. And, you know, I ended up starting this podcast in 2014 when I got turned down for a job that was, you know, rightfully mine. And I was like, you know, what Fuck it. I got to do something creative, so I started this whole podcast. But, you know, that's, that's something that I've actually, you know, I'm just working on, you know, so many different things. It's kind of hard to sometimes find a time to do some, some of these little like projects like that, like creating the book and and then just doing the kind of publishing route. But it's something in the back of my mind. And I also wonder if some people would actually believe half the stories that I actually have in there.

Sandra Leviton 28:33
You know, I think people working maintenance and already working in the industry would absolutely believe the stories, because we work in a very strange, very interesting business where weird things happen very often. And you know, I know whenever I talk to my friends back home, and I, you know, talk about things in my day to day life, or things that have happened and experiences working on the various shows and projects I've worked on, and they just can't comprehend the kind of life that we lead sometimes. And so, yeah, I think if they're in the business, they will completely get it, and they'll be like, Oh yeah, we've been there too. And then I think, on the flip side, I think it is kind of fun and interesting for people who are not in it to hear that, and it could be a little unbelievable to them, but we know it's real.

Dave Bullis 29:18
Yeah, absolutely. You know, it's just, again, some of the stories, you know, it is, it is just so outlandish, and sometimes they're just so unbelievable. But if you get, if you, if you're working in the industry, they it seems it's like, well, all right, it's just another day at the office.

Sandra Leviton 29:33
Yeah, exactly. I think one of the fun stories I like to tell, and by all means, not the weirdest, is when I was, you know, working at FX, and I was on the Fox lot, and they were shooting Water for Elephants at the time, and so they were doing this big parade scene. It was kind of down like the New York Street set, and it was right outside my window. And I had a friend come by for lunch that day, and we were walking over to the commissary, and we turned around the corner of a building, and there's a giant elephant. Getting hosed down right in front of us. And you know, who does that happen to? You can't work at a hospital, turn a corner and then suddenly, like, there's this giant elephant taking a happy bath. You know, it's one of those things. And one of the fun things about our business is that, you know, that's in where the least can be an everyday occurrence.

Dave Bullis 30:29
Yeah, absolutely. You know, a story I like to tell is this guy who I was once when I first started, we were going to go make this film that he was always talking about making, and he finally got some funding to make it. It wasn't a lot of money, you know, about about 20 grand, and we were finally going to make this film. And the film didn't have a lot to it, so it didn't really, it was a self contained thriller, self contained horror. So we get to this, this like house. It was like an old dilapidated mansion, and there were these brand new steel gates, locking everybody out, right? So we get there, and we said, and we get there, and he says, oh, wait a minute, I forgot the key, and we can't get into this to this house, because these gates are now. These new gates are there. So he says, let me call my brother. His brother is all the way across the country. And he says, oh, huh. So then he's trying to convince that this little PA, I mean, because they're smaller and you know this, to hop the fence and try to let us in on the opposite side. And the PA was like, I think that might be breaking and entering. He's like, no, no, we have permission to shoot here? Well, the PA hops the fence. Well, the gate doesn't open. There's no latch. It's literally a traditional locked gate. So if you don't have it, the key, you know? Yeah, exactly. So, so he eventually said, I guess we're not filming today. He's because he said, I'm there's no way I'm getting over this fence. And I was trying to think of a way we could do this. But, you know, it's just funny, because I tell this story to people, and they go, what the hell they were like, you don't have that. How do you not have a key? And I said, well, the guy who was doing this whole thing just completely forgot about it. And, you know, even still, we tried to get in there, and he eventually was just like, You know what? He goes, let's just call it a day. I But that's after we were there for a couple of hours trying to figure out a way to break into through this fence. But, I mean,

Sandra Leviton 32:29
The stories are hysterical. I mean, like, when you think about your daily conversations that you have when you're, you know, in pre production and production on shows, and you're trying to figure it all out, and you're having these intense conversations about, you know, somebody's, you know, bodily functions, or, you know, how to make something look bloodier or not bloody, you know, like, there's so many like aspects of it, like, I remember we would want, you know, whenever we'd watch dailies, and particularly on some of our shows, they were a little bit more on the racier side of things. And we were always so paranoid that like, HR would be walking down the hallway and think we're watching porn, because we're sitting there watching dailies of, you know, a sex scene, and we're, you know, making sure, and you can hear them screaming to make sure that the actor has the proper sock in the right places to be able to shoot properly, or they're swearing. And meanwhile, you know, you have, particularly at a place like, like Fox, you know, it's a big corporation, and different departments operate very differently than creative departments. And so we were always so paranoid that they would be coming down the hallway and report on us for, you know, vulgarity or porn, or, God knows, what else you know, because, you know, we would be in things, you know, these group things about, like, you know, sexual harassment and language, and there would be another, like, there would be like, a little lady complaining how somebody swore during one of their meetings. And we just kind of duck our heads, because that's half of what we're doing. So it's really fun to think about the kinds of conversations that we get to have on a daily basis.

Dave Bullis 34:01
Yeah, it's always a different day, and it's always some kind of, some, some kind of new problem as well. And, you know, especially now because, you know, things are going into more of a tech route. So now, you know, there's a lot of problems like, oh man, you know, final cuts not working, or hey, ADVIS not working, or these new 3d effects aren't working, or something like that. You know, it's just, you know, it's funny, because now it's the same problems, but they're different. So it's, you know what I mean now, it's like, there's always, there's always those tech problems that never seem to exist outside of when you're actually going to go shoot your film, and all of a sudden, you know, all these interesting tech problems that you know when it happens, you're ready just to say, Oh, that's it. I'm done. I'm going home. But, you know, it's so it's stuff like that, and you know it's, it's just, again, that's why I enjoy this podcast, because again, you get to hear stories like that. And hopefully, you know, you try to avoid some of that stuff. You know what I mean? If you can as much as you can, you try to minimize it.

Sandra Leviton 34:58
Yeah, absolutely. And I think what's so funny is that you can talk to people who have been in the business. Business 30 40, years, and they still have problems that they never thought they would ever experience. It never goes away, no matter, like, how much experience or how long you've been doing it. And so, you know, you definitely have to have a good sense of humor trying to get through a lot of this.

Dave Bullis 35:13
Yeah, oh yeah, I've listened the thick skin and being able to laugh in the face of, like, total, total collapse. And, you know, it's interesting. You know, I wanted just to get back to, you know, to your career. I know, I kind of got sidetracked there, you know. So what are, you know, you've done all this work, great work at FX, you know. So what are you currently working on right now?

Sandra Leviton 35:32
So I left FX, I said, in 2012 I took a little time off, because I have worked my entire life. And from there, I started my company under the stairs entertainment and mainly to produce, and then I actually transitioned into writing in the last couple of years as well. So I produce and write, and my attention went to features. And the reason behind that was because I knew I could go out there and produce a feature and actually build an audience and really make a name for myself and my projects and you know, and still keep my foot in television. So that's what I had been doing. And so for the past few years, I have been developing a number of projects, mostly dark character driven stuff. I'm a big proponent of diversity in film, both in front and behind the cameras, and unfortunately, in that in this business, it also includes being a woman. Even though we're 51% of the population, we're still considered diverse in the film industry. But you know, that includes everything across the board, from disability, sexuality, ethnicity, skin color, whatever. And that doesn't mean every position necessarily on my projects has to be filled by that, even though I do like that, but all of the major components, whether it's, you know, story elements, whether it's key cast and crew, has to incorporate that in some way. And so I'm very proud of my projects to be able to get voices out there that aren't normally heard. And so while I've been developing and writing and amassing my my feature projects, released a short film in the meantime called zone two, made the festival rounds for the past about year year and a half, and we're just now diving into digital distribution, so that will be coming out shortly, probably in the next handful of months, and so we will have announcements on that soon. But that one did really well, played a lot of major horror festivals, played all over the world, super proud of it, and really just acted as a way to propel the company into the features and kind of regaining my my onset toes, because spending so much time working at a network and working at the agencies, I hadn't been on set in a while, and so it really helped do that. And so currently, now have about three projects I'm producing and about three that I'm writing. One of them right now we are going out. We are in the process of finding financing and casting, and I'm looking for directors on two of the others.

Dave Bullis 38:10
And you know, we're talking about in the pre interview. You have so much going on right now. And, you know, like all these projects start taking off. And, you know, it just, it's almost that they all take off in the exact same time. And it just sort of, you know what I mean, it's almost like, it's almost like it has that luck to it all the time.

Sandra Leviton 38:26
Oh, absolutely, it never fails. I know one of the things we were discussing before was my company script chicks that I had formerly been doing with Miranda Sajak, who was a previous guest on your show, and we had co founded it together not long after we had both left our jobs kind of around the same time to pursue our various elements. And we realized that we were doing a lot of, you know, we were working with a lot of writers, you know, doing notes and business coaching. And so we decided to form script checks at that time, and we actually just recently closed it down due to the fact that our individual projects have started taking off and doing a lot of really great things, and so we haven't had the time to put the attention to it that we've still that we'd like to you know, we're both taking individual clients still, but our projects have really kind of shifted and become more of the focus in our each of our lives. So it's, you know, all good things, and it's really exciting to be able to do that. And you're right, when it rains, it pours, and, you know, all the tides rides together. You see all your friends, you know, making it at the same time. You see all your projects going at the same time. And so it's a really exciting point in life when you finally get there.

Dave Bullis 39:40
Yes, yes, it is. And like I was saying too about this podcast, you know, like, when I'm trying to do all the other stuff, sometimes I feel like this podcast has, like, a life of its own, you know, it's like, it's just the more attention I try to put towards other things, the more it like tries to pull me back in. I kind of, I kind of feel like, what was it? Scarface? Said that. Why am I drawing a blank? Yeah, exactly. I was like, Wait, who said that? Oh my gosh. For a guy who's seen a lot of films, I blank out on here all the time. And I don't know why that is probably because I'm trying to do too many things at once here, because I'm always, it's not that I'm not, you know what I mean, I'm trying to do the interview, and I'm also watching to make sure that, like, the recordings, doing going properly. I'm making sure that the internet's proper now. I'm just like, you know, I'm looking at these, like, these, these, all these things now. And I'm always like, you know, having, sometimes having brain farts here. But you know, Sandra, I wanted to ask you also, if there was one piece of advice that you could give to anybody about who was, who were starting out. You know, what would that piece of advice be?

Sandra Leviton 40:55
Oh, gosh, that is a very big question. It would be really to just get out there and do things and meet people, because this business is so much about networking. And I know that this is advice that you've heard a million times before, but it is true. It's you know, get to know people, and get to know people in a very genuine, authentic way, because people can smell BS from a mile away. We all know that we're all talking to each other, and we're going to networking events because we all want something from each other. So, you know, why not make it a little bit more pleasant get to know each other as people, and they're also more likely to help you once you get to know them as people, and they don't feel like you're being used. And so I would say just, you know, make genuine connections with people while you're doing that. Do not be afraid to pay your bills and eat. But also, please go out there and be creative and make stuff like we're at a time right now where you can, you can make stuff on your iPhone and put it up on YouTube, and it may or may not go anywhere, but you're just exercising those muscles and creativity. And all of this is just practice. And so if you're not doing it, you're not going to get better at it, and people aren't going to pay attention to you. You know, there really is no such thing as an overnight success in this town. You're a 10 year overnight success. You can ask any successful, you know, writer, director, director, photography, producer, they were all plugging away at it for 10 years before anybody knew their names. It's just everyone likes to, you know, hear the fun stories and not the you know, struggle that everyone went through. But you know, the truth of it is, is, you know, just get to know people, because that's how you're going to get your jobs in this business. And you know, apply your energy to your practice, whatever that may be, whether it's writing or producing or directing or, you know, photography, just be doing it.

Dave Bullis 42:54
Yeah, you know, that is a fantastic, you know, sort of way to end the podcast, Sandra, because, you know, I agree with you 100% and the fact is, you know, I think now is the time if you're going to make a film, to make a film, because I think in five years time, if you're, if you're listening to this podcast and you're thinking about making a film, five years from now, you're going to be glad you did, and you don't want to be that person five years from now, going, Man, I should make that film still. It's like, you know, time's ticking away,

Sandra Leviton 43:21
Absolutely and, you know, and I'm so jealous of all of you young people now who have all of this technology, because when I was coming up and when I was growing up, you know, we had, like, VHS cameras, we could, you know, I learned tape to tape editing, you know, trying to be able to do things was a little bit more difficult at the time. Even when I started in this business, it was much harder to, you know, develop your voice a little bit earlier on and build that and now you have every opportunity. I mean, we have video on our phones where we can upload things immediately, and so you can start developing your voice at so much of a younger age, where I feel like a lot of people from, you know, our generation and older than us. You know, it happened a little bit later in life, because we had to wait to the point where we had jobs where we were able to do those things, to gain access to the types of things. Now we have access to everything. So you can develop your voice so much younger. So, God, don't waste any time. Go do it now.

Dave Bullis 44:19
Yes, absolutely. Sandra. And you know, that's why I have so many people on here, and of all different age backgrounds. Youngest person I ever had on here was 19 or 20, and the oldest person I had on here was 86 Oh, I love it. I love it. Yeah, so very, very, very wide range. You know, it's funny. And the person was 86 by the way, actually used to work with Bruce Lee, and that is, that is Leo Fong, by way of one who's wondering, but yeah, he was an very interesting interview and how he got movies made. And the youngest at that point was, was Joe Kowalski, but I'm actually talking to somebody now. Who's like, I think she's 16.

Sandra Leviton 45:02
There's a young there's a young teenage horror filmmaker, female who's like, 16, who's been doing really well. So I hope

Dave Bullis 45:08
it's her. There's a girl who lives around me who does horror films as well. Her name is Emily, something, but I don't know. I've tried to get her on the podcast, have her dad come on, but I can't. We can't sort of make our schedules meet. But there's a friend. There's another girl that I was thinking of. Her name is Kansas Bowling, okay? And she actually, I was talking about her to have her on,

Sandra Leviton 45:32
Yeah, I think it's great. There's such a great community of filmmakers online, like, it's just such a great, great resource and social media, and everyone's getting younger and younger and younger, but it's so wonderful to be able to that they have the opportunity to cultivate the talent, and for all of us to be able to meet in this, you know, ambiguous kind of place, but connect on such deep levels.

Dave Bullis 45:57
Yes, yeah. I couldn't agree more, and that's why I, you know, I like your social media can be bit of a double edged sword, but the one part I do like about it is, I do get to meet people like you, Sandra, and then doing this podcast is, you know, it's just even extra, you know, and being able to meet different people and really expand my network. And, you know, it's just, yeah, I think it's great for everybody, you know. And it's, it's just great here about what everybody's up to.

Sandra Leviton 46:22
Yeah, absolutely. I mean, I've met many of my collaborators and my writers. We met on Twitter, and, you know, Twitter has been an amazing, amazing tool, you know, for the projects I've worked on, for myself personally, and even when I was, you know, at the network, it was such a great tool for our shows in terms of research and connecting with fans. I mean, social media just provides such an amazing, amazing community and so much opportunity.

Dave Bullis 46:49
Yeah, absolutely. And that's the that's the key word, is opportunity. And you know, that's so listening to not only this podcast episode with the other podcast episodes, it's all about either creating your own opportunities or finding other opportunities that you can, that can help you know, where you can provide value, and then they can help you out at the same time, like finding a crew to be a part of, or if you're gonna need to create your own opportunities, you know, maybe make your own movie, maybe write your own movie that you wanted to actually do.

Sandra Leviton 47:19
Absolutely and I think also too, I mean, every person you Meet is another opportunity, and it might not be tomorrow. It might happen, you know, years from now. I mean, the reason why I got my job at FX stemmed directly because of not just my job at the agency, but because of a very particular conversation I had with my, you know, future boss. You know, I was working for an agent who had a bit of a reputation of being very intense with people, and which was fine, we had a great working relationship. But I also would have to follow up and clean up a little bit after some of those phone calls. And so after this one particular conversation with my future boss. They had gotten into an argument over a show that we had been developing together with some of our clients, and she had been developing at a previous job. And I don't know, we called back at some point, and I just started immediately apologizing for him and just totally taking responsibility for my boss's intense conversation. And, you know, I completely forgot about it, because it was so normal to me. And then fast forward, you know, about eight months to a year later, and I was interviewing at FX, and, you know, and these jobs are very tough to get. And you know, I was really fortunate to be able to have this job. And I think it was two years into my my time there, she finally told me why she hired me, and part of the reason why she hired me was because of that conversation that I had taking responsibility for my boss three years prior. And so you just never in the point of all that is to say, like you never know what you know who you're going to meet and what you're going to do and what's going to be that thing that creates that opportunity for you. So just be open.

Dave Bullis 49:07
Yeah, absolutely. Sandra, I couldn't agree more. Sandra, I want to say thank you very much, you know, for coming on. I mean, I could talk to you all day. I could, you know, I mean, you and I could be sharing war stories all day. Sandra, where do people find you at online,

Sandra Leviton 49:21
Absolutely you can find my company at utsentertainment.com, I'm also on Twitter. I have two handles, one for my personal handle, which is lil s, j l, so that's L, I L, underscore, s, j l, and the other one is Understairs Ent. And that one, obviously, is for my company. I like to host a little thing called TV chat. And I love talking about television. I love talking about film and story. So come hang out with me there and ask me anything. I'm always open for conversation.

Dave Bullis 49:55
And I will link to all of that in the show notes, everybody and you can talk. To Sandra on Twitter and or argue with her, as she put earlier,

Sandra Leviton 50:06
Come, come argue with me. It's fun,

Dave Bullis 50:10
Sandra, I want to say thank you so much for coming on

Sandra Leviton 50:12
Well, thank you so much for having me. This was super fun. And let's talk more.

Dave Bullis 50:16
Yeah, absolutely, absolutely. And please stay in touch and I will talk to you soon.

Sandra Leviton 50:20
Absolutely. Thank you so much.

Dave Bullis 50:22
Thanks Sandra.

Sandra Leviton 50:23
Bye, bye.

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BPS 466: The Screenwriting Software Changing How Writers Work with Guy Goldstein

On today’s episode, we welcome Guy Goldstein, a screenwriter, programmer, and the creator of the collaborative screenwriting platform WriterDuet. Some filmmakers find their calling behind a camera, others through words on a page, but Guy found his path in the strange intersection between storytelling and technology. It’s the place where creativity meets efficiency, where the writer’s imagination is supported by tools that make the process smoother rather than more complicated.

Guy’s journey into screenwriting software began with a simple frustration many writers share. Anyone who has ever written dialogue knows that the page can lie. Lines that look sharp and clever in silence can feel flat when spoken aloud. Early in his career, Guy experimented with a project that allowed writers to hear their scripts performed using computer voices or remote actors. The idea was not to replace actors, but to give writers a practical way to hear their dialogue without organizing a full table read. For many screenwriters working independently, this kind of tool could be the difference between guessing and truly understanding how their script sounded.

But the bigger revelation came when Guy examined the tools screenwriters were using every day. Most screenwriting software was designed around a very old assumption—that writing is done alone. Yet anyone who has spent time in a writers’ room knows that filmmaking is deeply collaborative. Feature films often have multiple writers. Television scripts emerge from rooms filled with voices shaping the same story. Even independent filmmakers frequently work with partners, editors, and collaborators during the writing process.

The tools, however, hadn’t caught up with that reality.

That realization sparked the creation of WriterDuet. Instead of writers sending drafts back and forth through email, they could now open a screenplay together and work simultaneously in real time. Changes would appear instantly for both collaborators, eliminating the constant confusion of version numbers, file names, and lost edits. It was a deceptively simple solution to a problem that had quietly frustrated writers for years.

What makes Guy’s perspective unique is how he sees the connection between programming and storytelling. In software development, large systems are broken down into smaller components that work together. A screenplay operates in much the same way. A film begins as a large narrative idea, but it must be constructed through scenes, sequences, and character arcs. Each element has a purpose. Each moment contributes to the larger structure of the story.

This technical mindset helped Guy approach screenwriting software differently. Rather than focusing solely on formatting scripts, he looked for ways to improve the writing process itself. Features like real-time collaboration removed logistical barriers between co-writers. Revision history allowed writers to revisit earlier versions of scenes without fear of losing work. Branch drafts let writers experiment with alternate story paths while keeping their original structure intact.

In essence, the software was designed to support the creative process instead of interrupting it.

Yet Guy is also quick to remind writers that tools alone will never create a great screenplay. The emotional core of a story—the characters, the conflict, the voice—must still come from the writer. Software can help remove distractions, but it cannot replace imagination. The real goal is to create an environment where writers spend less time fighting their tools and more time shaping their stories.

That philosophy has quietly resonated throughout the filmmaking community. Professional writers, television productions, and independent filmmakers have all begun adopting collaborative tools like WriterDuet as part of their workflow. In a business where speed and collaboration matter, anything that streamlines communication between writers becomes incredibly valuable.

But perhaps the most interesting takeaway from Guy’s journey is how innovation often begins with a personal problem. He didn’t start out trying to change the screenwriting industry. He simply wanted a better way to write, collaborate, and manage scripts. By solving that problem for himself, he ended up creating something useful for thousands of other writers.

And that is often how progress happens in filmmaking. A filmmaker solves a problem on one project, and suddenly the entire industry benefits from the solution.

In the end, Guy Goldstein represents a new kind of filmmaker—someone who understands that storytelling doesn’t only happen on screen. Sometimes it also happens in the tools that make storytelling possible.

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Alex Ferrari 0:47
Enjoy today's episode with guest host Dave Bullis.

Dave Bullis 1:23
My next guest is a very busy guy who graciously came down to talk to me, because I know he's got 10 million things going on, and one of the things that we're going to talk about is writer duet, which is his program. My next guest is a screenwriter, and again, a software developer, with guest Guy Goldstein, so it's my pleasure Guy. And you know, I've actually used writers duet. I actually use it right now as my primary screenwriting software. I've pretty much gotten rid of everything else, and I'm just, you know, now I'm full fledged into into wet, sorry, I almost, I almost misspoke there, but I'm full fledged into writer duet. And honestly, it is the best screenwriting software I've ever used. And honestly it's actually the one thing guy that actually held me back from actually trying it. And I'm gonna admit this was the cloud, the idea of the cloud, I'm one of those guys, because I actually, I know you're an IT guy too, and I work in IT as a day job. And I'm one of those guys that likes to have stuff on, like a flash drive, you know? And what happens is, whenever I hear stuff like the cloud, I'm always like, well, what if I'm at a coffee shop and I can't get my script, you know what I mean? And so, but like, when I started using your the whole program, I sort of realized, oh, wait, there's an actual, there's an actual, like, software that can download and that actually solves the problem.

Guy Goldstein 3:23
Yeah, and that's really important to me, because obviously when you want to write, it doesn't matter where you are, you have the idea and you need to get it out. So offline mode was a really important feature, and having desktop application seamlessly works online and offline. So if you write without an internet connection, you don't have to worry about it. As soon as you connect again to the internet, you're going to automatically get that all your changes are going to be go up to the cloud, if you have a collaborator, or if you just wrote on a different computer or different mobile device or whatever, all your changes will automatically sync as soon as they reconnect to the internet.

Dave Bullis 3:53
And and that's what really sold me on the on the program, and so so guy just to so to get started, I want to ask you know what brought you to create writer duet?

Guy Goldstein 4:02
Well, originally, the backstory is, I was a programmer for many years. I've been actor since I was about five years old. I've been sort of doing improv and writing for many years. And the first product I made for writers was actually not writer duet. It was a program called read through, and let's just say it's largely a failure, but it was a cool idea, and still is. We actually have as a plugin inside writer duet right now. What it allows you to do is have voice actors, or forecasted computer voices, perform your script online. So instead of struggling to get 20 actors in a room to do a read through, which I had done a number of times for my own writing, I allowed you just to have computer voices, if you're just listening yourself in your car just to, like, hear the script instead of seeing on paper for the 100th time, and then have actual actors performance, see if you know it connects the way you expect it to, or hoping it would, or sometimes get better than you thought it would. And then that was the original reason I got into software for writers, literally, because I wanted that product I was you. Using the computer voices when I would drive. I used to live in Santa Barbara. I would drive to La just like an hour and a half, two hours away. And so I could listen to my script, make all my notes on the voice recorder. When I got home, I would apply all those notes, and then with the full castle, and I got to, like, really hear actors. And so it was all about myself. Everything's about me, almost a theme in my life. So writer due out, really came from. Admittedly, it wasn't the story I always wish it were, which is, I had a co writer. It's not true. I did not have a co writer. No one would put up with me that long. But I was really interested in screenwriting software. I'd use Celtics when I started, then I started using File draft. And as someone who is making software for a living. There were things that I didn't like about either one, but the number one thing that was so obviously missing was the real time collaboration, and that was the entire impetus for this. It was just knowing that if you did have a co writer, and so many people do, especially in the professional range, you'll notice, I'm not saying exact numbers. Don't remember it, but a very, very high percentage of feature films in Hollywood have co writers. And when you're in TV, virtually every writers room is number of writers. They don't necessarily write all the scripts together, but they brainstorm, they collaborate on the outlines and on the structure, and then when they're doing the punch up rounds, you often have everyone throwing out jokes or having ideas and improving the script collaboratively. So realism, that was the big missing hole. That's where I started with. And then once we had the collaboration, a lot of people were switching to writer, using it as an add on on top of a final draft, or Celtics, which we are fully compatible with, where you can import their scripts and export them as well. But we didn't have all the features that you needed to make your only writing solution. So that was the sort of iterative process of getting, like, feedback from real writers who wanted it to be their only writing source to so much more convenient, but either had features that were in final draft and they liked and that was fine. I made those, or no one was doing but they just seemed like really good ideas, like the infinite revision history. So that doesn't, you know, come from anything other than a writer. So to say, hey, wouldn't be cool if I could see all my past versions of lines? And I realized we could do that super easily, or I could go back in time to a previous version of the script. And so I took notes like that and ideas like that. We're like, Yeah, we can do that. And so you could probably count 90% of the features in writer duet came from just launching a product super early, getting all that feedback from real writers and implementing all their ideas as efficiently as I could.

Dave Bullis 7:27
You know, I've actually used Celtics. I use Final Draft Do you remember Sophocles? Have you ever tried that software?

Guy Goldstein 7:33
So the funny thing about I have not tried because I don't think I can find it. I don't know if it's possible to find right now, but I actually maybe I'm pretty correct on that one, but I had a number of people say, Oh man, I remember this tournament philosophically, and apparently had a pretty good cult following field really liked it. So I don't know the backstory exactly, but I think there was a one guy kind of like me at the time now, where my company's getting a little bigger, but one guy who had made that kind of probably a similar person who just liked software for himself and for other writers.

Dave Bullis 8:00
Yeah, exactly. And what happened was he just basically sold the company to, I think, final draft, and they basically bought the company. They bought the company, and then just shuttered it. And basically, I actually, when he, I think when he sold it, he actually uploaded the code or something right to site, or something like that, and somebody, or just, basically, I think he just didn't make a big stink out of somebody uploaded a pirated copy now, because he doesn't own it anymore, and it's they're closing it down anyway. So I remember a friend of mine got gave it to me on again, here we go again with flash drives. He gave it to me on a flash drive, and he goes, here, just use this, and I use that for years. And then I found, then I use like, I kind of like, weaned in the Celtics, and then final draft. And then I did, like, I've tried, like, fade in. And also, what is that Scrivener? And I know I do that, yeah, I mean, I think

Guy Goldstein 8:49
That's a lot of front people. And it's funny, because we always, as writers should not be worried about the software we're using. Like, it's actually stupid to obsess over it when the words on the script come out the same either way. Like that's a truth. I am a person who makes software and still believes you should not obsess over it, but I believe you should use the best tools for what you're doing every day, hopefully, or a large percent of your days. And I feel like people organically just try different things because they're just kind of curious what's out there. And in the end, it doesn't really make a difference to your writing, to the results of your writing, but it makes a difference to your process, like it makes it easier to put words on paper. And if we do anything if, for example, if you're collaborating and you don't have to wait for an email from your co writer, or if you're going to you want to see man at this really funny line and writer, it has a feature where you can actually search back in time and find any version of your script with a line that maybe was removed or whatever at some point. And you're like, damn, I just can't remember what draft it's in. I want to look through my backups with writer. You just find it. And little features like that are the things that I think people not should obsess over, but should look for, because it's going to actually make their writing life better. So I got two sides to where I'm like, Yes, you should not have religious wars over what software you use. Whatever makes you happy is cool, but you should find something that actually makes your writing more effective.

Dave Bullis 10:21
Yeah, I concur. Because I know, you know, I, you and I both work in it, and I, and really, I that kind of gives us a different sort of view of software and and using it. But, you know, you get, it should be all about the writing. I agree 110% and I think that that's what sort of stops a lot of people, because they sort of, they want to obsess. I mean, I'm, for instance guy. I had a friend of mine who actually used Microsoft Word to write a screenplay. And I actually said, Are you just a glutton for passionate like I said, How would you even format that? And he actually had a method, and the method was he would know no indents for, for exposition slash action, to indents for, I think it was characters. No, I'm sorry. It was like, three in dense for, like, dialog and four in dense for, I mean, my God, I I was like, how could you possibly do this without, like, just like, throwing your laptop out the window. But, you know, and that's why I like the screenwriting software that we've seen now, because, again, with red duet, you can actually, you know it, you don't have to worry about formatting it correctly. You know what? I mean, it's all that is done for you.

Guy Goldstein 11:24
Yeah. And that's like, the goal of any, I mean, software in general, in my opinion, is, whatever you're trying to do, you should not realize you're even using software, is my goal. Like, it just happens, like you just start hitting keys and the right thing just happens as much as possible. Like, no one goes to a software not no one, but very few people go thinking, Man, do I want to spend two days learning this, like you just want to start using it, start writing. And so I think with with what we do and what we try to accomplish is making it as seamless as possible for a person who's never even written a screenplay before, like one of the early decisions we made when the first ones was almost I think everyone slash, almost everyone in the other products have a drop down menu where you select character or dialog or whatever. And of course, you have tab and enter etc shortcuts. But this drop down menu, first of all, it's a convenient to click twice, doesn't really tell you any information about what a slug line is, or seen a character, why you would use one. And so one of the first decisions you made is having big buttons for each one on the top of the script, and if you mouse over them, it actually explains, here's when you would use this, and here's what it is, and doesn't get in your way. It's not like we're wasting space, because the buttons, you know, line up really nicely and it doesn't kill you, but little things like that, just trying to make it so a new writer can jump in, or an old writer can, you know, more effectively figure out what they're trying to accomplish. Is a big part of it, just to make it easy, so you're not spending time worrying about the software.

Dave Bullis 12:52
Yeah, and that's where he's basically like, okay, look, you'll see the interface. And you're like, look, let's just get down to writing. Yeah, exactly now. And we can sort of, you know, unconsciously do this, you know, because that way you're just sort of flowing into the story. And that's something to want to ask you guy, when you're coding and you're, you know, obviously you're a programmer, Did did you find that when you're coding and you're, you're building something like writer duet? Is it similar to how you write a screenplay at the same time? So basically, when you, because I know you've written screenplays as well. So when you're sort of writing screenplays, and then also you're coding, do you notice if there's any sort of parallels to the two?

Guy Goldstein 13:29
I do a huge amount. And I don't know if this is true universally, but I see a lot of engineers, programmers, people who are pretty technical, who are interested in screenwriting, maybe more so than they'd be interested in other creative writing things, because there's a lot of technical stuff that goes into a screenplay, and not just technical and sense of production, like technical in the sense of story structure that doesn't have to be there, but tends to exist. And so as someone who with code, you know you have a very, very big vision that has to be broken apart into tractable pieces, and each of those tractable pieces has to accomplish its role. And then you say, Well, how effective they can do that? What can you make better this thing? And that's how I look at a script. Like, what is my big vision? What am I trying to accomplish? Okay, well, I'm trying to tell a story about, you know, something important to me, whatever that is. How do I want to reflect that? And then you kind of break into, well, what are the individual components? How do the components lead up to it? The ones are scenes, and how does each scene contribute to the act, or whatever the sequence? How does it affect other characters who are engaged in the story? And each storyline, like, if you're technical, each scene could be considered a function, right? And each storyline is there. Each character is a variable that kind of goes through different functions. I don't know it is not analogous exactly, but I do take that same idea of really high level structure from try to accomplish broken into really small pieces. And what I think has made me like an effective programmer and less effective writer is I like. Seeing little, tiny things. I like, Okay, I'll just make this one simple thing. I'll make this on that connect here. I like the connections between two things. So even when I'm coding, I have this like, oh man, if I make this feature, that means we can do this other thing over here. And I get really excited and like, what if we did this? And it's the same with a screenplay where, like, whoa, if this character picks up a knife in this scene, that's foreshadowing to this other moment where they're going to pick up a gun, and you're like, whatever it is. And those connections are, I think, what makes sometimes even they don't get so they get noticed by the casual viewer of a movie or person looking at the product. But that's what makes really things exciting. When they connect perfectly. Everything lines up the way you wouldn't have realized, if you're just one little part of it.

Dave Bullis 15:41
Yeah, you know, I've actually looked into coding, and, you know, when I've, I know a little bit of HTML and stuff like that, but just very little bit. And when I started getting into it, I kind of noticed that would be a parallel. The reason being, you know, it's, you have to actually, you know, there's breaks in the line, there's all sorts of stuff. And again, I'm nowhere near as good as you and programming, but I kind I could see some kind of parallel. And then when I saw writers duet, I read a duet, I'm sorry, and, you know, it's kind of, I just wanted to make sure I asked that parallel question, because I imagine there will be at some point. Because, I mean, what? You're obviously, you know you're writing code, you're taking it away. You know you're, you're almost like creating a scratch pad. You're, you know what I mean, and then you're trying to, sort of, you know, even when you go into stuff like GitHub, you know, a friend of mine who works for apples was telling me, hey, go on to GitHub. You'll see sample code. You could actually see how guys did all this stuff, and you could actually take it and and try to make your own stuff with it still, you know, it's still interesting stuff like that. And you know, that's why, again, I wouldn't have you on the show, because I think it's pretty interesting to talk about.

Guy Goldstein 16:42
Interesting to talk about. Yeah, the inspiration of most code is, in some ways, other code, right? You have an idea, you see something, one product, and you think, wow, that'd be really cool if I apply like I hear even it's funny, but I spent all my time in a programming text editor, and there are features I've implemented, or we've implemented in writer duet that either came from a text editor I was playing with I thought was cool, or personally, I'll give you example, I constantly have like something I'm editing in code, and then I have to jump somewhere else to see how it works, or I can remember how they connect, or whatever. And there's a feature we doesn't either it doesn't exist, or I just keep too stupid to find it in my text editor that I want to be implementing in writer duet for writers, because I needed so much, which was a pin drop, which is this, literally, you drop a pin in a location. You can drop as many as you want, and then I can read somewhere else and jump back to the previous location without what I actually do my text is I hit a key and I delete it, so I can press Undo and jump back there. But it's pain the neck. So with pins, is literally a feature that I just wanted myself for coding to make it easy to find. You know, maybe I have three or four locations that are all really related. So I dropped pins in each one of them to jump through them. So I have to constantly find where I was.

Dave Bullis 17:52
So what were one of the what was one of the toughest things to implement into writer duet, from boom, from, you know, having it out there and from screenwriters, obviously asking asking questions, you know, maybe asking for certain features. So what was there any that come to mind which were the toughest to implement?

Guy Goldstein 18:10
Yeah, one that we did relatively recently. And I can't say it wasn't worth it, but oh my God. What a freakin disaster the time was. We spent like, three months on what I think is actually not the most important thing we've done, which is really cool. It's hard to say it was worth three months, but you can in writer do we have have parallel columns? And we already had done dual dialog, where you could have multiple characters talking at once. We had done this fully expressive multi column layout where you could have page breaks in the middle, they got parallel pages. Didn't really matter. And so you can write parallel scenes for virtual reality. You could have different directions, where you literally had two scenes going on at once. So if your camera's looking one way, or your characters look one way, see one thing different another. And it's also good for documentaries where you do what's called audio visual layout, where you have the audio on one side and the visual on the other. And that way for like, voiceovers and things like that, you can line it up correctly, because this single, non parallel you'd have to write while video is going on, and voiceover, whatever it is. So the parallel stuff was actually super complicated. It was one of those things that, in my head it was like, oh, man, it's gonna take like, oh, man, it's gonna take like, a month. And I thought that was bad, and it was a it was brutal. But yeah, there have been a few things, I think, things that we've actually done that have been maybe the most successful and impactful, haven't been that hard. Actually. They've been things that made sense, and you can kind of think about how they'd fit. And as a programmer, and same thing for a screenwriter, I think, is you have to find things that fit into the vision pretty well, where, if you're trying to accomplish something, And I'm guilty of the opposite of this, where the bad version, where you get distracted, you think, oh, man, this would be so cool if we just one little thing, or we could do this feature, and maybe it doesn't serve the product or the screenplay, even though it's a cool idea, and you have to kill your darlings. You have to not necessarily delete features, although sometimes you do, but you have to make decisions that serve the bigger vision, instead of necessarily being the coolest thing you could do that moment or the best idea, because in the end, you could do anything in your screenplay. You could make the absolute every detail exactly the way you wanted it, every joke, every whatever. But how many years are you going to spend on that screenplay? Will you ever release it to anybody? Will you ever actually make it if you if that's your goal, which hopefully is for a lot of people. So I think you have to kind of, you know, say this, I'm trying to accomplish. This is how I'm going to get there. These are the things that fit with that vision. And mostly that doesn't turn out to be too hard, because it all kind of works together to make what you want instead of 10 different things that don't really fit.

Dave Bullis 21:06
And you know, as we talk also about all the features and stuff like that, I know, you know, writer duet 3.0 is actually launching tomorrow, which is June the first. But when this comes out, it'll be a few days after but, but June the first. Writer 3.0 is coming out. So, you know, I know there's a ton of new features coming out for it. The biggest one is the mobile app, which I am huge, huge, huge about. And I know a lot of people go, how can you write a screenplay on a phone? And I say, well, When? When? When? Most phones now the size of iPads, you know, it's kind of easy, right?

Guy Goldstein 21:37
Yeah, it's actually interesting. And so, just to clarify, we're coming out, you know, it's called the public base. Called the public beta. We've been in private beta. We're kind of let people join in tomorrow, and thereafter we'll, we'll see how long that phase goes before we got to roll out every single person. But to answer your question, like, about what it is with mobile, I don't think it's a ideal writing platform for many people, though, I should take that back, because mobile doesn't mean just phones, it means iPads, it means Android tablets, etc. So having a mobile on your on your iPad actually works pretty well. A lot of people were telling me they were using where to do it on their iPad. We're just making a better experience as an app. But for me personally, I don't think I would write an entire stream play, but I think we maybe talked about earlier or whatever. But when you have inspiration, you want to put it down somewhere. And if you could just have your screenwriting program with you, no matter where you are, and always jotting down ideas, making notes, reading scripts on your phone in just an easier way, that's, I think, the ideal use case if you, if you want to sit down there and write 200 page script, 20 page gift or whatever, on your phone. God bless. But I wouldn't do that probably.

Dave Bullis 22:46
Yeah, I find it's good though, if you ever have to actually, just like, if you're writing on your laptop, for instance, and you have to go out somewhere, and you know, you're in line somewhere, and you're like, Oh, crap, that idea, you know, and you can actually just pop open your screenplay, maybe write a line or two. The reason I like that better than doing opening something like, let's say, Evernote, is because, again, everything's in one place now, yeah, and I know I don't have, I'm sorry

Guy Goldstein 23:09
I see, yeah, everything synced up in real time, so you don't have to worry about, did you transfer that scene in? Did you lose some work or whatever?

Dave Bullis 23:15
Yeah, because then when I get home, I have to, you know, open up Evernote, make sure I find that, put it back in there. And now go, Okay, now, now we're back to where we were with that's why I like the idea of everything in one's one place. That way I'm not constantly bouncing around the different apps and stuff like that shuttle in so, and I know you were talking about, it's going into public beta. So can you talk about, like, some of the other features that are going to be, you know, seen invited duet

Guy Goldstein 23:38
Yeah. So there are a bunch. But at the high level, like the big things, one of the coolest ones, I think, is that we implemented what we're calling drafts, or branch drafts. And so the branches allow you to, first of all, you can already export an old version right into it. Anytime you go back to, like, three days ago at 4:15pm you can just find any, any version ever. But with branches, you can go back in time, and you can actually keep writing from that in the same script. So without, like necessarily opening a whole new document, having two versions of your script, you have two branches within your script. And so what this lets you do is, first of all, easily jump to any point, just see what it looks like, but also have two different ideas, and you can say, hey, well, you know what, I went off this running for last week. You didn't necessarily work though. I wanted it to. I write some other stuff, and then maybe you wind up merging it together. You can, kind of like, merge branches if you need to. Or you can have a different version that you share your script with somebody say, hey, which one do you like better without having these two manual documents that you have to deal with? You know, these branches, and what we're doing this is, that's what the current rendition, current rendition in WD three. But the system is going to actually allow you to do much more than this. So we're going to allow you to do, for example, we're calling ghost abode, where you can, for example, you have a co writer and you have an idea that isn't necessarily ready for your co writer to see, but you don't want to be writing another script. Because you want to see what they're doing all their stuff is, let's go say it ready for live. But your stuff is more private at the time, so you can go into ghost mode, where you're getting all their updates, but they're not seeing what you're doing in this branch. And then you can toggle back to the main branch and right from there, and they see it, and you can toggle back to your ghost branch. And this is actually a very common word, like I said before. We actually take ideas from the world of technology and programming. So this is basically how GitHub, common repository for programmers, works, where you have multiple versions of your code, and I'm working on a branch that is potentially buggy right now, but I'm going to make sure it works by the time I merge it with the main branch. And so along to do that in the screenplay, I think is really interesting, even for yourself, like, so you can have, you know, a producer's draft that you turn in, and then you can kind of go off and write in a different direction, and then your producer gives you notes. You're like, shoot, I haven't finished this whole other storyline. Well, I'll fix their notes now, but you don't have to have now two different copies of the script. It all automatically. Can merge anytime you want. So that's probably one of the bigger things. They also have new stuff, notifications inside the website and app itself. We have, let's see some other Oh yeah, we have a tagger. We're actually launching our own Tiger finally, which are pretty heavily requested feature. And Tiger is going to do two things. So if you're familiar with the final draft tag, it allows you to tag props, characters, etc. So you could do call sheets, and you can set up for scheduling, etc. But what we're doing is that, and we're letting you tag based on plot points. So you can have a story, B, story, etc, tag those, and then you can filter just one set of text. So you can say, hey, just show me the a story, and everything else in your script that does not match that. Tag is hidden, and you just seeing one storyline, and you edit it, it's going into the main document, but you're seeing one view. And when I said before about like you have to make sure things fit together in a vision where our vision is for screenwriting is actually, really does the branches and the tags, I think those kind of tie really well together, where you can have any any number of versions of your scripts. You can go off in any number of directions, and you can reduce any single direction to the part you're looking for, the part that you're interested in. So if you just want to see one character's dialog, you can pull up that one character style. If you want to see the scenes of characters in or the lines that have some, you know, prop and or whatever you can find whatever you're looking for and simplify your script to just those pieces. You don't have to see 120 pages all the time. You can look at three pages that are just the parts relevant to you

Dave Bullis 27:30
And see stuff like that. Is really, really cool. I also like that ghost mode, yeah, because I you know, and and the whole idea of collaboration too. I also like the idea of, even if you don't have a co writer, if I have to show it to somebody anyway, rather than email, I can just post it on there, send them a link. And you know what I mean, and I don't have to worry about, here's the here's the script, and then you know what I mean, and then you know they're gonna go, oh, I don't have Adobe Reader or whatever. I mean, it's stuff like that is, is also, I've noticed that over the years, like little things like that, but they add up. You know, it's not just one little thing, right? It's 10,000 little things said that add up to this huge amount of time. So and then again, obviously, when you're using all these different features, and then when you actually, really, are really, really getting into it. I mean, that's when, you know, you can actually, again, like we're saying, it just, you can subconsciously start doing a lot of this stuff.

Guy Goldstein 28:23
Yeah, and they know the reader was a good one in general. I we haven't done exactly the version I want for this, but we have a read only mode, which allows, you, know, me, to invite you to my script, and you can't edit it, but you can add notes. And why that's convenient versus a PDF is the notes can be done in line where they actually are relevant. So you can go through I like, well, I have no idea what's going on, or why did she say this? Or, Wow, this is really funny, or whatever you want to give and so you can put that directly in the script. And then if I have several people reading, I can see all the notes in one place. We have another future version of this plan where we're going to make it like right now, I think it's not really meant for if I'm going to send it out to 1000 people and just like, get all their feedback. Just like get all their feedback. It's not really built for that. It's more meant for maybe a producer or a few, like important people to the script we want to do eventually is that version where it essentially replaces a PDF, where I send out my script to any number of people. They can all come into the script. They can all read it. They can't necessarily see what each other, who else is there. They can, they can't see each other, people, each other's comments. They just make their own. You see the collection of everything, but it's kind of a cheap way to share your script with getting a lot of people's feedback collected to one place. That's the vision on that feature.

Dave Bullis 29:34
So, so guy, has there ever been anybody that you've that you've heard about, you've used writer duet, who's just who you've heard about, who's just been you've been blown away by, like, any, like, any, like, famous people, or anything like that, where you're like, Oh, my God, they're using, you know, my program. Who would have thought, right?

Guy Goldstein 29:50
Yeah, it happens all the time, and it's interesting exactly what he said it, because I have no reason to know. I don't look at who's using our product. Sometimes I find out because he emailed me or whatever. I'm like, That name sounds familiar. Jump into Google. Like, wait a second. So we've had that number of times. Usually it says not insulting to everyone else, but I can tell when they're professional just based on the questions they ask, like, what they're writing to me about. I'm like, okay, you know you clearly are doing something real and that look. I'm like, Yeah, you're like, a shirt runner. We just found out recently, I was at a screening conference at Pittsburgh on a panel with the creator of downward dog, which is the new ABC show, and just coincidence that we were happy to be there, I guess, together. And I mentioned from writer duet. He's like, Oh yeah, we use writer duet. And I'm like, Oh, cool. I know it. You know, would never have found that out, except he happened to be there. And so we've got some pretty big show TV shows have used us. The next Spider Man movie coming out for my upcoming was written on review action, really excited about other pre major movies have come out. But the truth is, I don't even know. Like, for all I know there are dozens or hundreds of TV shows and movies that are just using it. Like, we found out another TV show recently, I can't remember the name, even that we were talking you were trying to convince them to use it. We thought we found out they were already using it. Like, okay, let's the short conversation. So it comes off a lot, and hopefully there's a tipping point where we're no longer, we're still gonna be excited that they're using it, but we're not gonna be surprised. We're gonna be like, Yeah, of course, using it. It's just like, Final Draft really is the industry standard at this time. Like most TV shows, most feature films are written on it. We, you know, we don't think that's going to be the case at some point, hopefully in the pretty near future.

Dave Bullis 31:48
Yeah, you know. And you have a good point too, you know, the new spider movie is, is using red duet. So, you know, one of the old arguments was, Well, hey, you have to use the industry standard, which, because reason is, is because everybody can't have a different page five or a different page 20. And also, because this is what everyone uses to sort of break down the script. You know, this is what the prop department has to go through the script and find out what props, you know what I mean. And they have to break everything down. You have to bring a schedule out of this script. And as, you know, as this happens. So when, when someone, something like this new Spider Man movie is using rare duet, you know, are you ever planning on actually, just sort of making it? Also, I know this isn't about screenwriting, but making like a sort of almost like a feature that would help you with like, you know, making like day out of days and stuff like that.

Guy Goldstein 32:36
So the easy answer is no, and there's a good reason for this. Number one is, we don't really, I don't know. I don't use scheduling stuff because I'm not a good enough writer that I've been produced, but I don't feel qualified to make that software so and I actually feel like other people have done a reasonable job. I know some people who are making products like that now new versions. You actually learned about one today that I hadn't heard of before, that's doing it, apparently doing a reasonable job on the cloud. So I'm not convinced that there's a need for us to do that, and we don't want to create redundant software just because us doing it. If we can actually make something better, we're going to make it better if we can take a process that is just really not good. And the other thing is, we think there's so much more like. I don't know what other people see in the screenwriting world, but we see so many features that could be added, and so much stuff that we can do in terms of outline, in terms of structure, and they're not like, and not to be ridiculing other products, but there's some competitive screening products that will come out with things that I think are just there to have a feature with a name so you can advertise it. And I don't think actually help writers necessarily. Some might, but I want to create stuff that actually makes creativity more fluid, more engaging, more collaborative. And that's that's the stuff we're going to worry about, like the technical stuff on the scheduling and budgeting side, we just did introduce Tiger. So now you can, like, tag up your script and p3 where you can then import it into a scheduling program and go from there. But I don't know. I'm not saying this is the end, but my opinion is we're about as late in the production cycle. Want to go we want to go earlier. We want to help people in their initial creativity. Like we were just talking to one of our users at this really cool production studio in town in Austin where we are, and he was talking about how he used it to but he does not use regular action for this. He uses other products to write a pitch for his treatment, for his stuff before it goes to producers. And I was like, well, that's really interesting. Like, that's a interesting problem of, how did you construct that in a really efficient way? Because he told me, like, you might spend a week just preparing this sort of pitch material that isn't necessarily going to be used ever again. It's more just to give people the idea, then he's gonna go right. The script, like, if we could help you do the part that is artistically interesting, ie, or EG, I guess, but the character breakdowns, the plot stuff, the log lines, those are helpful as a creator, but the stuff that makes it look cool, like, visually, yeah, that's just something that anyone creative or not could kind of or not create. A writer or not. Could make what if we can help you formalize some sort of creative stuff, like, like the character breakouts, pre writing even. So, yeah, I think that's the vision. How do we help more? And then this beyond that, honestly, we're going to do stuff that goes beyond screenwriting. We're just interested in creative writing and creativity in general. Like, how can we help people have their ideas and express them faster and more efficiently in a more engaging way.

Dave Bullis 35:47
You know, one feature that I would like to pitch guy is, and this is very this is just, you know, pie in the sky taking, for what it's worth, is, I always would like to see a more involved scratch pad, yeah. And what I mean by that is, is a scratch pad that is almost like it can format, but it also it meaning it's very flexible, what it can do. And, you know, it's kind of like Futurama. There's a funny quote in Futurama, you know, there was a talk about, hey, it was great in a day, scientist invented magic. But I know it's kind of, I'm kind of, what I'm describing is like this all encompassing, but, you know, perfect thing, but, but I just wanted to say more engaging scratch pad. I remember using Scratch pads before, and, you know, I think it was honest to god Sophocles. But that's just something that that I nothing, I mean, like final draft and and fade in and and Scrivener and all those, they haven't done that anywhere near as well. And honestly, that's what an idea when a pitch to you was just a more involved scratch pad where, basically, you know, you can sort of let your ideas flow a little bit better. Because sometimes, you know, when you're actually in that script, you know, some people have a lot of like, they don't want to actually write a scene out. They rather, you know what I mean, because it almost feels permanent. And if you've doing the script, I know sometimes how, you know, how writers sometimes think it's almost like, Oh, my God, I can hit the delete button. So that's just one of the features that I would just like to see. And honestly, if you don't see a guy, believe me, I understand, but, but, but that would be cool to see.

Guy Goldstein 37:27
Well, good news for you, so go all right, yeah. So actually, one of the other features, it's, to me, it's not a huge one, but maybe it's a lot of people. Hopefully it'll be really more important than you. I realized is. So the two features, one is existing, and that's the one or will exist in w3 which is you can actually have multiple scripts, any number, in fact, open in one single document. So you have your main script editor, and then you have these little floating windows, and you can open, you know, probably there's a practical limitation of how many you want to have open, but you have any number sitting on the side, and they can be like scratch pad documents. You can put whatever you want in each one of them. You can have one where you put, like, character stuff, or you put scenes that you're not sure about. You can have one that you use for, like, just internal notes, like personal notes section, or whatever you use them for. And so you have all those scripts open in this little like draggable section that you can move around so you can structure your screen however you want. That is coming in version three, and that's fully it's a screenplay writing is the same, right? Duet, just a sort of mini version of it. And you can write, you know, either text or notes, or you can actually write full scenes with character and dialog, etc. And then the other thing, and this is the one that is to me, like the big three point whatever, 3.5 you know, whatever now you want to call it's not quite big enough for call it's not quite big enough for four, let's say. But the is a total revamp of how people do outlining and scratch patches, like maybe even more thinking of than the sort of mini editor one. And what that is to me, and this is like I got into that before, is the idea of filtering. So right now, you can construct these tags inside writer duet. You tag, this is a story, you start whatever, and you can filter out just the content you want. Well, what if you applied those filters in a sort of broad way where we say, Hey, these are outline notes, or these are scratch pad scenes, or whatever they are, and you could freely write those right inside your script, but you knew they weren't real. You knew they were just like virtual. They were tagged as sort of segregated. And maybe by default you hit those, or maybe by default you just saw those, whatever mode you were in of looking at your script, and then the outliner could filter your script. Say, Hey, just show me the outliner notes for Scene A, next one, Scene B, since C. And these are all actual, real text editors. And so the idea is you can write whatever you want freely, and you just use these tags to explain essentially what they are. Type a semantic meaning to you. It's your own thing. And then you filter in or filter out the pieces that you do or don't want. So I think that's exactly what you know. Those two things, I think, kind of combine to be what you're really looking for, which is the freedom to just put ideas down as quickly as you have them, without the feeling of now their permit, and you can dig the opposite. Another feature we call it really soon, is so when you're writing the script, you delete something, and that actually feels really permanent, as well as not with Priority vision history, you can always go back. You can say, oh, man, there's great line with tacos, and search for tacos, you find that line that's that's been deleted, but it still feels permanent. And so what we're going to do is have a feature where, like, just then, you know, within a keystroke, whatever keystroke we come up with is delete and save to, like, repository or whatever, and we'll just have that little document that's, you know, maybe visible, maybe not, but just hiding on the side that's keeping track of all this content that you were deleting, but Then you don't have to worry about it being gone. You have this other second script being created as you go with all your just ideas that were working. So I think that's what you what you're leading to. I think is what we're going for as well.

Dave Bullis 41:14
Yeah, because that is what I was going for. Because when you're writing and you're doing all this sort of thing. You're writing all these scenes out, and you're writing ideas, and you're doing this, and you're kind of, sometimes you're jumping back and forth. You kind of don't want to put a scene in there that might not fit later on, because then you're like, later on, you're like, Oh, what the hell was this thing? You know what I mean? And then it's kind of, you know, it's stuck in there. And if you again, it feels permanent. So I think with a with a more of like a flexible scratch pad, that's what I was going for. But, but, see guy, you read my mind, you know exactly what I was going to ask for.

Guy Goldstein 41:44
Yeah. I mean this, the short version is there are two things we've learned. One is being a writer ourselves, like we're all the team is five full time, two part time now, and plus two dogs, so they get to have a Lipton. So we're all like writers and filmmakers. Our programming team is all it's a creative variety of film. So because of that, we understand, like, you know, not necessarily before you have the idea, but as soon as you said it, I'm like, I know why you want that, and I don't just know the technical implementation. I kind of understand how you use it. I can think of me, oh, well, what if you do this other thing? Or I can take suggestions, because we're also super interested in listening to to users. And because of that, like not to say, you know, it's not really when anyone comes up with it, but we just sort of wait sometimes, when we hear one person suggest a feature, like a good idea, and then we just gotta wait. And then, you know, as another other person suggests the same thing, like, Huh, okay, that's interesting. And just because, in the beginning, I would just do everything, because we had pretty limited features that when I started four years ago, so I could do it all. It was just me at the time. So it's pretty easy to quickly iterate as you bigger. We don't necessarily have that liberty. We have too many users to listen to every single feature, but we just sort of track, hey, people keep asking for exactly what you're talking about, like a scratch pad and outline, or better ways to do that. And we're gonna, you know, probably have hundreds more features suggested by users over the next six months or so. And so it's just, you know, keep coming. So you got other ones, you know, anyone you and everyone listening, we're here to not necessarily solve the creative process, because I don't think that means anything, but we're here to help people be creative in a way that that works for them, whatever that means.

Dave Bullis 43:26
And, you know, and that is fantastic. And, you know, because guy we've been talking for about, you know, maybe 40 minutes, roughly, you know, is there anything that we didn't discuss that you may wanted to talk about, or anything you want to say to sort of put a period at the end of this whole conversation?

Guy Goldstein 43:39
No. I mean, ultimately, I think the thing that I want people to take away is they should find where tools, you know, make them more effective at what they're doing. If you're writing and you're happy with your writing process, I don't have a problem if you want to use Celtics or anything else or found final draft. I just think that if you're not happy with the process, the things that annoy you, if you're like, Yeah, well, it's fine, but it's not if it doesn't excite you every time you open up those regarding product, maybe that's not the right one for you. Want something that inspires you more creative and and if we don't do that, then we're not the right ones either. It's just, you know, we always want to feel to find that that perfect, perfect tool for their use.

Dave Bullis 44:19
Yeah, and again, you know, I think writer duet is a perfect tool, because, again, even guys like me who is afraid of the cloud, because, again, if I'm at somewhere and I can't download that script, but then again, you solve that with the app. And I want to give a shout out to Mike Bierman, who's actually been on the podcast before. And guy you know, you and I both know Mike. He runs the screenwriters who can actually write Facebook group. He is the one who actually got me into writer duet. And he's he was one who said, You know what? They have an app, and it actually solves all those problems.

Guy Goldstein 44:49
I gotta say, no shot to Mike. Hope he's listening. Hey, Mike. And then this is to all our users actually like we do no marketing. If you want to like Google Student learning software, we're finally. The first page now, but you'll never see an ad right now. You see an ad for writer duet, and we don't do like Facebook ads. We've tried a few, probably spent a couple 100 bucks on Facebook ads just to see what happened. And the answer was, nothing. We don't market. And the reason is, final draft is really good at marketing. Like, they've done a great job. And if I had to, like, if I could be as good as they are marketing, I would trust me. So we don't, we just sort of say, Hey, we're making what we think is the best product. And people like Mike just really got attached to it because he was using it. It helped him in some ways, and he could honestly recommend it, and he did. And that group, I don't know what the percents are, but it's pretty high. Percent of writers in that group use writer duet because, like, introduced it to them, and then they really liked it. And they would then, you know, next person who asked, Hey, you're having a problem with the screening program, or I'm just curious, what's out there, all the other members would say, Oh yeah, I use it too. And they would get excited. And, you know, it's a compliment to us, some self compliment, I guess. But it's really a testament to me how people in the screening community are willing to not only give back to us by getting their future ideas, but help each other by, to me, advertising with the best product. And I guess thank you to everyone who does that, and also please continue. That's my personal one, because in the end of the day, like writers are here to help other writers, that's why you do this podcast. I'm guessing. It's not for all the money they pay you to do it. You're just here like to help a creative community, and that's what we're here for as well.

Dave Bullis 46:31
Yeah, honestly, guy, the whole story behind this podcast is, you know, I used to do a lot of creative work, I got stifled, and right around 2014 I decided to start this podcast the for a lot of reasons, and and I'm sure all the listeners who've actually listened since episode one, which there actually are people as shocked as I am, they've actually they're probably saying, No, don't tell this whole story again. So I'll spare everybody from telling it again. But, but that was the idea, though. The the short of it is it just to do something creative and something fun. And each week, that's why I say this. This is like a film school, an audio film school, because each week I'm bringing in a different person who has an entirely different background, screenwriters, producers, directors, actors, marketing, people. I mean, you name it. I've had him on the show. I mean, I hell. I've had Cassie overs on here, who was the executive producer Dallas Buyers Club, yeah, you know? I mean, it's just like, I mean, he said, Yes, why? I have no idea. But I was like, Okay, I've had Mark bien stock, who's producer for M. Night Shyamalan stuff. I mean, it's just been, you know, I mean, and then I just been blown away by like, all the talented people, like yourself, guy who I've had on this podcast. And it is a small world too, because you both know Mike Biermann, so it's just a such a small world. It's just getting smaller.

Guy Goldstein 47:44
Yeah, writers, like writers, are so isolated sometimes, just that we don't know this from writing. You kind of get in that mode and you're lonely. Don't stay in there. And that's my biggest recommendation. They kind of find communities, find Facebook group. So there's actually right as one. There's a really good Reddit community for screenwriters where it's even if you never contribute anything. Just I go there obsessively, admittedly, and even sometimes I like see writer do add questions on there, and I just kind of wait and sometimes see if anyone else is going to answer this before I do. I just really enjoy the communities that have been formed around such an isolated activity as writing and the people are willing to give back and contribute. So hopefully everyone gets to participate in those,

Dave Bullis 48:27
Yeah, and that is a very good facebook page, too, and it's not very, very common to actually get a really awesome Facebook page where everyone's actually helping each other out. Usually, as you know, guys social media, if you have like, a Facebook page, it usually ends up in like, some kind of flame war, where it's like people fighting over absolutely nothing. And you know, because, I mean, I've seen that tons of times, you know what I mean, and that's why I've kind of stayed away for a lot of those groups. But that one group is amazing, the screen readers you can actually write, and I'll link to that in the show notes as well. But But, guy, it's been excellent having you on and we will find you out online.

Guy Goldstein 49:07
You can find us on Twitter, at writer duets, I think Facebook/writerduet, or whatever the URL is for a group. Yeah, you'll see me around. I'm pretty I'm pretty out there. So if you catch me in the Reddit forum or the screeners can actually write, you'll find me pretty fast. So don't, don't shower. Saying hi anyone out there,

Dave Bullis 49:26
And I will link to all of guys links in the show notes, as well as a link to check out my duet. Guy, Guy, Goldstein. I just want to say thank you so much for coming on.

Guy Goldstein 50:04
Yeah, thank you again for having me. It's a really blast very good.

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BPS 465: How to Turn a YouTube Idea Into a Feature Film with Patrick Epino

On today’s episode, we sit down with Patrick Epino, an actor, producer, and filmmaker who proves that sometimes the best ideas start as a joke—and then turn into a feature film. Patrick’s journey from film school graduate to co-creator of Awesome Asian Bad Guys is a masterclass in community building, crowdfunding, and understanding your niche.

Patrick began his filmmaking path in the San Francisco Bay Area before earning his MFA in Cinema at San Francisco State University many filmmakers who obsess over massive thesis productions, Patrick embraced simplicity. He made projects cheaply, quickly, and creatively—sometimes for just a few hundred dollars. His philosophy was clear: get the bad films out of your system early, experiment often, and learn by doing.

After film school and a move to Los Angeles, Patrick partnered with Steven Dypiangco to launch the National Film Society, a YouTube channel dedicated to film culture. What started as online content creation evolved into something bigger. One of their early videos discussed a recurring Hollywood trope—the silent, hyper-lethal Asian villain who appears briefly, speaks little, and dies spectacularly. The video was titled Awesome Asian Bad Guys, and it resonated with audiences.

At the end of that short YouTube video, Patrick and Steven casually joked that someone should make an Expendables-style movie starring these iconic Asian villains. Then they paused—and realized they could be the ones to make it happen.

Instead of waiting for studio interest, they went directly to the audience. Their Kickstarter campaign raised over $50,000, but Patrick makes it clear: crowdfunding is not easy money. It requires relentless outreach, content creation, and constant engagement. They hosted live online events, created promotional graphics and updates, and leaned into the community they had built through YouTube. It wasn’t luck. It was preparation meeting opportunity.

The built-in audience was critical. Because they had already been producing videos consistently, they weren’t asking strangers for money—they were inviting supporters into the next chapter of a shared journey. That distinction matters. Crowdfunding works best when you’ve already invested in your audience long before you ask for support.

Casting the film followed a similar strategy. By leveraging relationships within the Asian American entertainment community, Patrick and his team created momentum. Each actor who joined added credibility, which attracted the next. It became a snowball effect fueled by trust and shared enthusiasm. The production moved quickly—shot in roughly eight days—with Patrick and Steven co-directing. Their prior collaboration made the dual-director dynamic work smoothly.

Of course, no indie production is without challenges. Scheduling conflicts required rewriting scenes overnight. Fight choreography demanded precision within limited time. Budget constraints forced creative problem-solving. But the team adapted, proving again that resourcefulness often outweighs resources.

Today, Awesome Asian Bad Guys lives on VOD platforms, and Patrick is already thinking ahead—to sequels, spin-offs, and expanding the universe to include “Awesome Asian Bad Girls.” The idea that started as a YouTube punchline has evolved into a proof of concept for niche-driven independent filmmaking.

Patrick Epino reminds us that you don’t need Hollywood’s permission to create. You need an audience, a team, and the courage to follow through on the idea everyone else laughs at.

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Alex Ferrari 0:46
Enjoy today's episode with guest host Dave Bullis.

Dave Bullis 1:12
Joining me today is Patrick Epino. Patrick is an actor and producer, and he's known for The Void, Mr. Sad Man, and, of course, awesome Asian Bad Guys. Patrick is a graduate of the University of Chicago, and he earned his MFA in cinema from the film program at San Francisco State University. Patrick, how are you, sir?

Patrick Epino 2:13
Good, good Dave. How you doing?

Dave Bullis 2:15
Pretty good. It's pretty hot here in Philadelphia right now.

Patrick Epino 2:20
Yeah. Yeah. How hot you talking?

Dave Bullis 2:24
I well, I don't have an exact temperature, but I put my head out the window, and I was like, Oh my God. What the hell is going on here? So I've got, like, you can't see it, obviously, but there's, like, I have my air conditioner kicked on. Like, right before I was talking, like, right before we started this interview, I ran out to, like, make sure my air conditioner was down even lower.

Patrick Epino 2:44
Oh, man, yeah, is it like humid out there too?

Dave Bullis 2:47
Very humid that that's what's killing me right now. It's just how humid it is.

Patrick Epino 2:52
Yeah, just can't do the humidity. Man. I mean, it was hot here. It was like 90s for a while, but it's like a dry heat. You know what? I mean, not so oppressive as the as the humidity out there on the east coast. But, you know, hopefully, hopefully it passes.

Dave Bullis 3:09
Yeah, it's, it's just one of these. The worst part is, whenever I do these, the the podcast, I can't actually have a fan on anywhere near me. So, like, it's, if I'm, like, depending on that central air to pump in some cold air. So let's just, you know, but yeah, it's just one of those humid days. But thanks for everyone for listening to me talk about the Philadelphia weather. I'm just killing everyone's time right now talking about the weather here in Philadelphia. But you know, to get to something more interesting, you know, Patrick, could you just give us a little more, a little bit more about your background, you know, and how you got started in film.

Patrick Epino 3:46
Yeah, yeah. I'm from the San Francisco Bay area. I was born in San Francisco, Oakland, Berkeley, and went to college in Chicago, came back, went to went to film school at San Francisco State and moved to LA, and then just, you know, started making like films, independent films, short films. And then fast forward to 2011 and I met this dude, Steven dipianco, who became my partner in a YouTube channel slash Media Studio that we started called the National Film Society. We started, we became part of PBS Digital Studios, which is an online YouTube network. And then we decided one day to make something called Awesome Asian bad guys, which is, which is what we're which is out right now, you know,

Dave Bullis 4:42
So, you know, I wanted to, I always ask this because you actually went to film school, yeah, getting out now. What are your thoughts on the whole film school debate?

Patrick Epino 4:53
What's the debate?

Dave Bullis 4:54
The debate is, the debate is, you have some on this side that's. Say the that film school isn't necessary, and then you have the other ones who say, Yes, it is necessary. Everyone has the reasons why. But I just wanted to get your, you know, your own experiences and opinion of on the matter.

Patrick Epino 5:13
Yeah, I don't think it's necessary. I think it's helpful in a lot of cases. But I also think, like, you know, like, there's no reason that you have to go to film school. Both Steven and I went to different film schools. He went to NYU and, you know, and I've known a lot of people to go to some of the bigger film schools, like USC, UCLA, Cal Arts and stuff like that. And, you know, there's, there's been people who have, like, positive experiences and negative experiences. For me, I went to San Francisco State because it was, in all honesty, I didn't want to take a standardized test again ever in my life. So I looked for schools that didn't require like the GRE so, man, I also look for schools where I wouldn't have to go into huge debt. But, you know, and I loved it. I loved the experience. I think, like for me, it was something, a place where I could really have a lot of fun and, like, exercise some some stupid ideas. Get some bad, bad ideas out of my system, you know, bad films out of my system. And, and, and try to learn something. You know that being said, like, you know, when you get into when you go to film school, a lot of it is, like, you know who you end up working with and knowing afterwards. So, you know, you hear this all the time, like, oh, you know, make friends with people, and, I guess, create, like that network. And I think those are things that I've found from other people who have, say, gone to some of the bigger film schools that they've been able to fall back on. It's not true for everybody, but I've known people actually to go to some of these schools just for the network,

Dave Bullis 6:54
You know and that's actually one of the things that gets brought up a lot, is the the networking opportunities for you know, I a couple episodes ago, I had on Richard Walter, who is, you know, teaches at UCLA. And he mentioned that, you know, for their network alone, it's worth the price of the tuition. And he and he points to, so any of his graduates, some of his graduates have written movies for Steven Spielberg. Other ones are doing this and that. So that's, you know, that's one of the things that he uses to, sort of, you know, say, Yeah, you should go to, well again, like you said, though that they have the bigger programs, and you see it USC, UCLA.

Patrick Epino 7:32
Yeah. I mean, it's all about the the opportunities and, you know, like, like, what you make of them. I mean, that's, that's, that's kind of like something you you know, people's parents tell them, right? And then all of a sudden you realize, oh yeah, it is what you kind of make of it, right? So, you know, for those people who don't really want, perhaps, like the structure of a school or like to have to quote, unquote answer to So, like assignments or professors, then maybe it's not for you. And you can find out that, you know, you create your own work and you create your own network in other ways, right? Like, obviously, like some of these kids who grew up on YouTube, they a lot of them, I have no idea, but I assume none of them have gone or not, none of them that. Many of them haven't gone to film school, but they've developed, developed their own networks from what they've done. And so, you know, I think it's all about, you know, there's a million ways to get to the same place. And I think it's, it's about like, you know, the best and the best way for an individual to get somewhere. You know, if you're very, like, driven then, you know, maybe you have the personality where you don't have to be in school for it. But if you really thrive on structure and kind of like, you know, slowly learning the ropes of how to do things and being in a, being in that kind of environment, then, then maybe Film School is for you, yeah.

Dave Bullis 8:55
And, you know, that's a very good point to make. And, you know, and again, you know, I know, oh, that's, you know, the trade Parker, Matt Stone, you know, they, they came from almost out of nowhere, because they went to school in Colorado. And, I mean, the school that they went to, they didn't have, like, a very well known film program, at least, to my knowledge. I might be completely wrong, but, but, uh, you know, and they, and, look what Dave did. I actually, the reason I bring those up is bring them up is because I actually am reading a book by their producer for cannibal the musical, which they actually made while they were in college, and he actually talks about where they got the money. It's called, it's called doinkle. I don't know if you've ever the book is called that. I don't know if you never. I don't know if you ever seen cannibal the musical, but I haven't. It's a it's hysterical. And it also, if you like South Park in any way, shape or form, you'll like cannibal the musical. Basically, it's a musical about Albert Packard, who was a real life guy who actually went camp into this expedition deep in Colorado and ended up. You know, eating some people.

Patrick Epino 10:03
I think I know that story. I think I've heard that somewhere in my lifetime. I will look it up. I will, I will look it up. Indeed, is it? So it's a movie musical, or it's actually on, like, live performance,

Dave Bullis 10:25
It's a movie musical, but right now, it's actually coming out now as its own stage production as well.

Patrick Epino 10:30
Oh, sweet. I saw a Book of Mormon, and that was fun, so I will have to check out something about a cannibal. That should probably be even better.

Dave Bullis 10:40
Yeah, a Book of Mormon, I think, is going to play until the Earth goes into the sun.

Patrick Epino 10:45
So, yeah, I think, I think that is probably the best musical I've ever seen in my life. Out of the two musicals I've seen in my life, it was better than cats.

Dave Bullis 10:59
Yeah, it was very good. I'm usually not a musical guy. I'm more like a David Mamet type guy, but even I agree, like that was that was very well done, and it was hilarious, yeah, yeah, yeah. So, you know, just, you know, just to sort of, before we move on to talking about your other projects. When you were in college, you know, create, you know, and you were saying you to get some of the these projects out of you, you know, when you were creating some of these projects for your entire time there at college, you know, did you sort of see what, what you had at your disposal, meaning, like, locations, stuff like that, and then work backwards? Or did you, you know, maybe for, like, your last project, try some a little more ostentatious, and try, or something more ambitious, and try to to do something that was like, you know, come, you know, we'd have to really put, you know, go outreach, you know, reach out to get some stuff that, maybe that I've had before, if you know what I mean?

Patrick Epino 11:57
I I tended more just to kind of see What I had, and then work backwards, you know, I mean, when I was in college, like, I I wanted, I thought about making films, but then it wasn't until after I really got out of college and before film school, and then going to film school, a lot of it was just, you know, like, I remember my thesis film. Like, I think everybody had this, you know, like, this idea of what a thesis film was supposed to be. And it's like, this big, you know, big production. And, you know, you really kind of go for it. You shoot it on, like, real film and all this other stuff. I made mine, like, for 500 bucks, like, on, you know, like, one of these really old, like, one of these Canon digital cameras that came out in the early 2000s you know, I was really of the mindset of just, kind of, like, taking an idea and then just trying to get it out as quickly as as possible. You know, like, as I've, as I've moved on, it's like, oh, man, you see what you can do and what other people can do with with, like, the big, fun tools and stuff, and I'd love, you know, like, Those are awesome. But I think just starting out, it was like, you know, let me, let me just see, let me, like, kind of explore. And then you could be, like, quickly, like, Oh man, that was garbage. And just, you know, throw it away, you know,

Dave Bullis 13:12
Yeah, I know exactly what you mean. You know, when you, when you look back now, you could see a lot of the mistakes that, you know, like, I look back at stuff I've made, night. It's, you know, the mistakes you you can see that mistakes even more than other people, because you know you, I'm sure you know you've shown, when you show things to people, sometimes they don't even notice other things and then, but to you, it's like standing right out in front of, you know what I mean?

Patrick Epino 13:33
Oh yeah, absolutely. I mean. Or you've seen something like 1000 times, you know. And you know, like things that you try to fix, you poured hours into it, and so you can't help but see, like, the flaws. But, I mean, I think that's the beauty of, you know, putting it out there and letting it go finally, because other people can see it. And, you know, most, most people don't notice those things, you know, and they just kind of want, they want, like, a great, entertaining story, something that they that'll engage them. You know, they're not right off the bat trying to like, you know, look for all the fixes and like the and all the places you've screwed up, right? That's for, that's for later down the road. But, yeah, I think lost my train of thought. Sorry,

Dave Bullis 14:22
It appens all the time on this podcast.

Patrick Epino 14:25
I've done that on camera lots of times,

Dave Bullis 14:30
so you know. So you know now that you know just, I want to just sort of move on and talk about some of your other projects, you know, and particularly automation bad guys. Now I wanted to ask you, you know, how did you just starting at the beginning? And the beginning is the script, obviously. So I wanted to ask you, how did this script, or this, actually, I should say, this concept, idea, come about?

Patrick Epino 14:54
Well, the concept, so, like, like I mentioned me and my friend Steve, had this, have this YouTube channel. National Film Society, and, like, a month into it, we made this video called, excuse me. Called, We made this video called Awesome Asian bad guys, where we just talked about our favorite Asian villains from movies and TV that we grew up watching in the 80s and 90s. And, you know, you we realized that, like, you know, the This is, like a thing in movies, right? Like, there's always, like, an Asian dude who's a bad guy who's like, he's like, you know, badass. He can fight. He can shoot guns. He can, like, cut you up with swords and everything. And he doesn't say much, if anything at all. And then he just dies, you know, he gets killed by the hero in some really just egregious way, you know, like, like, getting blown up by an exploding tip arrow in Rambo two or or, like, getting killed by an ice cream cone or something, you know. And, and we were just like, oh, this is kind of fun. We made this two minute video. And at the end, we were like, it would be awesome if, if somebody made something with these guys, like The Expendables, but instead of, like, old action heroes, old Asian villains, you know, Asian bad guys. And we kind of just threw it out there. It was, like, just something to wrap up the video. And then, you know, we got some good responses from it. And people were like, Oh yeah, that's a good idea. And then all of a sudden, we're like, you know, when we decided, like, oh, let's make something, we're like, let's make this, you know? And so we, Steve and I, reached out to some friends and supporters and stuff. We pulled on a few producers, this guy, Milton, Lou, Diana Williams, Phil Yu and Milton was our writer, and we decided to kickstart the thing. And it was kind of like a different process, because we didn't have a script, we had like a concept, and then we just, like, made a Kickstarter video. And and Phil our producer, he Our executive producer. He has like, this really popular Asian pop culture blog called Angry Asian Man. And, you know, once he got kind of, like, on board, it was a lot easier to to get people to, like, buy in, and that we, you know, that Steve and I weren't just like these, you know, crazy lunatics who had this ridiculous idea. And we did a Kickstarter. We raised 54 grand like it in October of 2012 we shot in 2013 screened it around 2014 and now it's out.

Dave Bullis 17:30
And you know, that is an awesome story. I want to you know how everything sort of came together? You know, I actually have heard of that blog, by the way, the Angry Asian Man and I didn't understand if that was like, if he was serious, or if he was like, this is sort of like a parody account. So could you, is it, is he, is he serious? Patrick, or is this like a is like a parody account?

Patrick Epino 17:55
Phil Yu is not that angry of a person. He's had this blog for a long time, and it's, it's not a parody at all. But, like, the name is just like, you know, it's a pop culture blog, and he talks about, you know, things that are important to like, you know, Asian Americans, whether it's like, political things, like, you know, current events or entertainment type stuff like, those are all things that kind of like, cover the scope of his interests and everything, like he has a film background, like a journalism background, and so it's just all kind of combines in one place. So he's not necessarily angry. It's just the moniker, I believe, that he came up with. And a lot of people think like, oh, man, this guy's just what's this guy mad about? But he's not really that angry. He's a good dude. Very good dude.

Dave Bullis 18:43
Okay, that's good to know, because I was wondering if you know, maybe he screams all his blogs or something, or whatever.

Patrick Epino 18:49
No, no, not at all. Not at all.

Dave Bullis 18:54
Okay, well, you know, off to check out a site then sometime. So, you know, just to sort of take a step back, talk about crowdfunding, awesome Asian bad guys. You know, I wanted to ask you, how did you put together your whole campaign? I mean, that's sort of like the million dollar question, right? Because everyone always wants to know, what was the secret sauce of a successful of a successful campaign. So, you know, could you give us the, you know, a little you know, any tips or any insight to your successful campaign?

Patrick Epino 19:21
Sure. I think a lot of it was just putting, putting a lot of the Kickstarter right, like it always starts strong, and then there's, like, those weeks where it's just flat and and, and then maybe, if you're lucky, like you, you finish off and you and you get your goal. But during those weeks, they were stressful, because what you really don't want is to, like, you know, no one wants to, like, kind of fail in public, right? And because you also, like, tell everyone you know you're doing this, then all of a sudden, if it kind of goes kaput, then you're like, can't really, you know, ignore that that happened. But, you know, a lot of it was just constantly an outreach, you know, creating content, whether they were graphics or videos. We did a lot of like these web a thons, where we would do things like, you know, take, take shots of alcohol for money. If people pledged during that span, we would sing songs, just Goofy, Goofy stuff. And, you know, people, and also, we brought, like, you know, some of our cast on, because a lot of the people that were into that were part of that. A lot of our backers were like, you know, super stoked to see some of the people that were in and taking part of the project. And I think a lot of it also helped that, you know, Steve and I had been making YouTube videos for about a year at that point, and just kind of like the shameless self promotion of getting people to try to, like, watch our videos. And also, you know, it kind of melded, well, you know what? I mean, it was, like, it just, it didn't miss a beat, but it just kind of ramped up a little bit more. And, you know, it helped, like, having, again, like, like a big, like a big team, a strong team, constantly pushing because, you know, people know is what, I know, what it's like when it's just kind of, you hustling an idea, but when you have, like a team, it's, it's a it's way more, way more effective.

Dave Bullis 21:33
Yeah, I couldn't agree more. You know, I've done crowdfunding myself, and the first two times were in 2009 and that's when Kickstarter wasn't around. Then it was just Indiegogo, right? And believe me, it was like, the question I had to answer every single time was, what is crowdfunding? And the second question is, what's Indiegogo?

Patrick Epino 21:57
Right! Right. Like, is this? Is this legal? You know, is this. Why are you asking for money? You know what I mean? Who does that, right? But now, now, everybody does it. And you know, you get all the Kickstarter like, posts and emails on Facebook and stuff.

Dave Bullis 22:12
Yeah, that's how you know when you're you're in the film industry now, is your entire timeline. And Twitter timelines are just nothing but Kickstarters and all sorts of other stuff. And, you know, I sometimes I'm just like, my god, you know, I open up my Twitter on my phone, I'm like, Geez, it's just, you know nothing. But you know, new film projects from, you know, really gets me to Patrick is when they don't even introduce themselves, like, I meet random people all the time on Twitter, and they don't even introduce themselves or say, Hey, Dave, what's going on. They just go right into, hey, I need money. Give me now. And you're like, What the hell?

Patrick Epino 22:48
Right! Right! Because we're already at a point, man, we're like, everybody's so, so inundated with those right that, like that. You know, there's kind of a craft to it, right? Because you really have to get through people's filters at a certain point. You know, there's like, there's like, a little bit of a, you know, sometimes with different people at different times, crowdfunding, like fatigue, you know, and it's, it's, I don't know, like, I haven't done a crowdfunding, you know, campaign in a while, or, or helped with one. So I don't know if it's like tougher now than it was a few years ago, because it's more popular now, but there's just so many more of them. So I don't know it's, it's, it'll be interesting if anyone have to do one again.

Dave Bullis 23:33
Yeah, you know, a lot of I want to word this correctly. I think a lot of people have sort of seen this and seen other people do it, and they said, like, hey, that seems easy. And then they get into it, and it's like, Oh, my God, this is a full time job. So not only do I have to work my other full time job, I got to come home and do this full time job. And, you know, I've seen so many crowdfunding campaigns that have crashed and burned, and immediately that person's back up on Twitter or Facebook. Crowdfunding doesn't work. This thing's already,

Patrick Epino 24:08
yeah, I've seen some things, and it's one of those things too, right? Because, like, if you've done one and you put the work in, like, when someone else is like, okay, it's so easy, you know, they it seems like they're just kind of like, they believe it's always just to put it up, do a little video on your computer and ask for money, and then, like, it'll come, you know, like, I've seen people do things and like, I'm like, you know, are you serious? You know? Like, you know, there's great projects, but then sometimes you get a couple, like, the ones I think you're referring to, or maybe you've seen before, where they just don't understand, like, they're not like, you know, that there's, there's something, there's a give and take, you know, and I mean, there's an effort that has to be made. You actually have to see that effort right for me to care about what it is that you're doing. Like, I've seen people who, who will, like, you know, do a. A, I'm not going to talk about it. Might come up with somebody else, but, but you know what I'm saying? It's like, when they don't put the effort in, you're just like, oh, you know what? Not, I'm not even watching this.

Dave Bullis 25:18
Yeah, that's exactly right, you know? And it's some some of the things that I've seen on some of these crowdfunding campaigns, whether it's, you know, they don't have a video, or I look at their perks, and it's like, you know, hey, $10 get you a thank you tweet. $50 get you a postcard or something. I'm like, What the hell is this like? Who created this like, as, like, a thank you tweet is just, should be anyway, that should just be common courtesy, you know. And it's just some of this stuff, and then, you know, it's just eventually, you know, that's why I anyone who ever comes to me privately and just asks for any help, like, I've given some people help before, and I'm always like, look, networking is the first thing, and then sales is like the second thing. Because what I mean by that is you have to have a if you have a list of people that you know and have talked to, they're more open to hear your sales pitch than some random stranger who you know, who you've never met before?

Patrick Epino 26:21
Yeah, absolutely, absolutely, yeah. And I've seen some of those, some of those campaigns where the where the perks or rewards or whatever, it's like, Oh, for 10 grand, like you get a credit, and you can visit the set flight not included, you know, I mean, it's like, these random, random things, and it's like, really, are you really that kind of, like, full of your your the lack of perspective, you know what I mean sometimes. And it's like, I don't mean to sound like a, like a crotchety old man, but like, I'm like, like, come on.

Dave Bullis 26:56
No, no, you got to be the crotch old man sometimes. So you got to be like, you damn kids get off my lawn. But trust me, I'm that way sometimes, too, Patrick, I'm just, you know, after you get hit up with so many crowdfunding campaigns, you're just like, Look, guys, this is how you're screwing up, and this is how you're doing it. You know what? I mean? Yeah, exactly. Oh man. And, but, you know, and I'm glad you guys were successful, you know, as a side note, I actually saw your project, and I did not remind myself to contribute, because I would have, obviously, I'm a huge Asian movie fan, and obviously I would have contributed to this, but I just completely forgot to remind myself to contribute. So the next one, Patrick, I'll owe you one. Okay, awesome. So we'll make a note of that. You put that in the bank, and then, you know, sometimes you can, you know, charge me 10 grand to come to the set, not included, right?

Patrick Epino 27:50
Lodging not provided, right?

Dave Bullis 27:52
I'll just drive there and sleep in my car.

Patrick Epino 27:55
Exactly, exactly.

Dave Bullis 27:57
So, you know. So you know, I want now that you, know, we're funded and everything you know, in this whole process of creating awesome Asian bad guys, you know, where, where abouts, did you actually reach out for casting? I mean, I know you have some pretty cool actors involved in here, so, you know, how did you go about reaching out to all of them?

Patrick Epino 28:15
Um, well, we'd actually made a couple YouTube videos with Randall Park and Aaron Takahashi. And, you know, the Asian American, like, entertainment community is pretty, pretty a lot of people know each other, you know, because they all kind of run into run in the same crowds. And like, you know, a lot of people go out for the same stuff, you know. So a lot of folks knew each other. And I think, like, for us, it was kind of like going after, going to one person, then the next and the next and again, like, like, like, I've said having, having a strong team and having Phil on board was was important, because, in all honesty, like, it gave us more legitimacy. And, you know, people had seen some more videos, and that was helpful too, because it was like, Who are these clowns? And then they would kind of be like, Oh, let me click on this link that you sent me and see what. And they're like, Oh, okay. They don't seem like complete idiots, you know. So now they, I think it was a process of just going, like after one person and getting like them to buy in, and then the next person, then it's like kind of a snowball effect. And, you know, the whole, the whole time, it was a big had, like a big family vibe to it, you know, on set during the table read, before we shot everything, it was, it was, it was, it was very cool.

Dave Bullis 29:36
And that, you know, that's great when you can actually get that synergetic effect for the for the cast, and, I mean, and that's awesome, too. Again, you know, back to network, we were just talking about that, you know. And that's, that's amazing. You were able to, you know, to reach out to them. So, so, you know, I don't want to say easily, but, you know, you I guess you could say, had less obstacles, let's say, to reach out to some of these people, you know.

Patrick Epino 30:07
Yeah. Yeah, there was a different path, you know, like, because I guess in the traditional sense, it's like, oh, you write a script and like, oh, you go to some actors. Maybe you have to go through their agents. Or maybe, like, if you know somebody who knows them, you kind of, like, ask them to to talk to you, or, like, ask for contact info, you know. So again, like, I think just by having made, like, you know, so many videos, and being out there and and it was, it was definitely it was definitely positive, is definitely helpful, would have been a lot harder if we were more anonymous, and we're just kind of, like trying to reach people in a more indirect way. So I think that was, yeah, that was, that was hugely helpful. We'd probably still be trying to get cast if, if we hadn't made all those YouTube videos, we'd still be doing it now,

Dave Bullis 31:01
And, you know, that's a great point to make. And if there's one thing that I would definitely take away from from that, it is you. You guys really had a built in audience. But also, to add to that, that you which means you guys really had the pre launch lockdown, meaning that you had, you know, I always say a three month lead time, at least for a project. That way you can just it's talking about it to people. It's building up an email list, it's building up a Twitter list, it's building up all that good stuff. And then when you finally do launch the thing, it's not a surprise to everyone. Some people will always be a surprise to but you know, at least, you know, your core group there will not be a surprise,

Patrick Epino 31:44
Right, right! We were, we were already kind of out there, and we did. We'd been talking about the project, and we shooting videos to update everybody and keeping like, you know, I mean, that's, that's a huge load of work, you know what I mean, to keep churning out, like, the the content, and just keeping in touch with everyone who is like generous enough to support us and to believe in what it was we were trying to do.

Dave Bullis 32:08
So, you know now that you, you had the script and you had everything casted at this point, you know, when it was the first you know, if we could go to the first day of filming, you know, I know that you and Steven actually co directed this. So, you know, how, how did that directing style works? I know sometimes, you know, we could sometimes, you know, you could see things white. He could see things as black. So, you know, how did you guys work together co directing this?

Patrick Epino 32:40
It was terrible. I hate that dude. Now. It went, it went well, I mean, we've been working together for by the time we shot, I believe we've been working together for almost two years. And, you know, we developed a good shorthand of how we of how we do things, and we, we talked about that actually, ahead of time, because we also know, like, it's, it's difficult to have two, you know, the two headed dragons sometimes. And, you know, a lot of it was just kind of talking about, like, you know, maybe one of us would focus on something on one day, and then maybe we would, like, kind of just switch off. You know what I mean, I want to do this, you know, I want to do that scene, something you just kind of work out ahead of time. Because, I guess, you know, like is, you hear enough stories and it's like, oh, we should actually, you know, address this and tackle this and prepare ourselves for, like, you know, any, anything that might come up. And I think, you know, it's just it was helpful, you know, we were good friends and we work together. Well, we have, you know, we're very similar, but like, you know, also very different, you know, we we work hard and we love what we do. But, like, you know, he's, he's, he's, he's his own person. I'm my own person. But it's just one of those things, like, if, if we hadn't again, like, I keep mentioning, like, the two years of working together and building up this body of work, but, man, you put those like hours in and all of a sudden it just, it just kind of, you know, comes along, not necessarily seamlessly, but it's, it's a much, much smoother ride.

Dave Bullis 34:20
Now, just to ask a stupid question, but how much did you storyboard?

Patrick Epino 34:26
We didn't. We did like we did. We didn't. What do you guys? We did like overhead maps, you know, for with our cinematographer Nasser and we, we thought of storyboarding, but it was just quick, quick and dirty storyboards, you know, like stick figures, and just when we needed to, we were just trying to map out, like camera moves and just blocking and stuff like that.

Dave Bullis 34:54
Okay. I mean, you know, since you and Steven work together so much, I'm sure. Were, you know, a lot of that was, you know, already figured out. You know, you had a lot of, I'm sure you guys had all your notes you work with the DP, and, you know, you were able to you since you were able to work together so much beforehand, I'm sure, you know, wasn't such a shock. You know what I mean?

Patrick Epino 35:13
Yeah, yeah. I mean, you know, like, I don't think we storyboarded that much, but yeah, I mean, it was, it was a question of just like, you know, getting the coverage we wanted. And you know, we knew that, even we knew that we couldn't, like, do crazy, crazy shots, you know. And so we were just like, Okay, we're going to be in this place. We scouted the location, we looked at how we were going to make it appear to be something else. And then we would set things up, and then we would just kind of like, get our shot list from that.

Dave Bullis 35:43
Okay, yeah, and you know that that's, you know, you over again, you know, going back to you, you guys able to work together so much, but, and which is good, you know? I mean, sometimes, you know, I have to storyboard like a madman. And you know it's, it's, I don't know it's, it's just, it comes down to whatever I think you're most comfortable with. Because sometimes I've worked with, like, more experience. Like, one thing I've learned on film sets is always get a experienced dp and some, some dps are like, Don't worry, Dave, I know what a medium shot is going to look like. You know it's

Patrick Epino 36:17
Right, right! Yeah. I mean, you know, like, I all storyboard things where, like, you know, it's, it's getting a little bit more complex, you know, I'll storyboard like a sequence if it needs to be storyboarded. I mean, like, like, fight scenes, you know, sometimes need to be storyboarded. And that whole, that whole like, experience was, like, completely new to me. And so that was, that was a Yeah. That was kind of, that was a trip, yeah.

Dave Bullis 36:45
And, you know, I mean doing some fight scenes, I always, I always left it up to my fight center tire folks. I did a fight sequence like that a couple years ago, and for this film project we did, and I ended up like we were choreographing this thing for way too long, and then, you know, it's one of those times where, just like, literally days got away with you, away from you so quickly. And, yeah, I mean, and as, you know, as as most things do a film, so, right? So, you know, I wanted to ask you, you know, in casting awesome Asian bad guys, I meant to ask you, this, was there anyone you tried to get, but you couldn't get?

Patrick Epino 37:22
Oh yeah. I mean, they're like, there's,

Dave Bullis 37:25
Can I guess? Can I guess? Can I guess one of them? Yes, go for it was one of them, James Hong?

Patrick Epino 37:32
Oh yeah, absolutely. Man, absolutely James Hong, like a lot of people that we know, know him, and so I always joked around that, like we asked him four times if he would do it, if he would be part of awesome Asian bad guys, and four times he turned us down. And I kept joking that we kept asking him because he's so old, I thought he would forget and say yes, but, but now he's a really sweet, sweet, sweet guy, very, very, like, good dude. He was shooting a movie at that point, so he, you know, like, at a certain point, we're just like, Okay, it's not gonna work. Like, maybe next time, you know, and, but he's rad, you know, we want, definitely wanted, you know, low pan, you know. I mean, come on, big trouble of China is one of the all time greats,

Dave Bullis 38:23
Favorite movie of all time

Patrick Epino 38:24
Yeah, and so, I think, yeah, he was, he was super cool. I think it was shooting like, rip RIPD or something. And, yeah, he just, he just couldn't, couldn't make it. But we also wanted bolo. Do you know? Do you remember that guy? Oh yeah, from sport and yeah, bull you Exactly, yeah, yeah. We wanted him. And it's kind of funny, like we were searching for him, you know, because it's like people knew him, or knew where he was, and there was like he, apparently, he works out at like, a gym, I guess, relatively close to where Steve lives. And so the idea was that Steve was going to go to the gym and try to, like, solicit him for for awesome Asian bad guys ask him for you would want to do it. But it never happened like, I think he probably would have gotten his neck snapped in half, but it was he definitely was something that we that we were hoping to get as well.

Dave Bullis 39:31
You know, that was funny. That's actually the first two guys. That came to my mind was James Hong. Number two was bolo. Number three was going to be Gerald Okamura,

Patrick Epino 39:41
Yeah, Gerald, we know him. We've met him. He's come he's a, he's a very good dude. He lives down here, out here in LA and, yeah, like he's, he's awesome. I mean, would, would love to get him for the next one.

Dave Bullis 40:05
Cool so, you know, some point down the line, would you ever do a sequel?

Patrick Epino 40:11
Yeah, yeah. I mean, would love to man, like, in all honesty, it's like, you know what? As we worked on this, it was like, oh, you know, we love to make like, like, because there's so many bad guys, right? And there's so many things you could do with it. We had an intern who made like, went through IMDb and made list of bad guys, and it was like, Man, I don't even know who these people are, you know, there's like, non stop, you know, and, and, yeah, I mean, would love to make a sequel. And would also just kind of love to, like, play off of like the Marvel universe, in the sense, and create, like, our own awesome Asian bad guy universe where it's like, and even like, you know, awesome Asian bad girls like, because there's also like, you know, like Lucy Liu, like Maggie Q, like, just, there's tons of bad girls, and so it's like, oh, it's like, you could be Avengers and Guardians of the Galaxy type thing, you know, and then have them meet in some, like, huge, you know, epic Asian badness movie or something. And, yeah, definitely something that we want to explore and keep it moving forward.

Dave Bullis 41:23
Yeah, you know, that would be a good idea. Awesome. Asian bad girls. You could do like, you know, there's Go, go. You worry from Kill Bill. I forget her name, but tell my head, but, but that, but that. You know, when you do make a sequel, let me know, because I think that'd be awesome, though, from what I've heard, by the way, bolo is apparently just an absolute awesome guy.

Patrick Epino 41:44
Oh yeah, wow. Um, how did you hear that?

Dave Bullis 41:49
Just from people working on film sets that have awesome why did you hear something else?

Patrick Epino 41:55
No, no. Oh my. My silence betrayed me. No, no, no, no. Because I think I just have this vision of who he is, right? I have this vision of him from the movies I watched as a kid, and have this which led to the vision of, you know, saying to Steve, hey, maybe you shouldn't go to the gym. He might kill you. Don't ask him if he needs a spotter, you know. But yeah, I'm sure, you know, tight knit community. And, like, I'm sure he's a good dude. Everybody here know everybody here seems to know everybody else. And it's like, Oh, do you know this person? Okay, got it?

Dave Bullis 42:33
Yeah, I'm very used to, like, growing up my teens, I did Kung Fu and, like, I met, like, a lot of the old school kung fu guys. Like, I mean, old school where, like, you know, you have guys over here, women over here, you don't get a water break, you don't talk during class unless you absolutely spoken to. So I'm, like, used to the old, strong fisted, iron fisted kung fu master type deal. So maybe those guys I knew who work with fellow were kind of that way too, you know, then they did martial arts from when they were before they could even walk, you know. So, you know, maybe that's maybe, that is maybe you did make a good idea, but not having Steve Cohen, it's like, Mr. Young, can I talk to you about, you know,

Patrick Epino 43:26
It would have made for a good YouTube video if he got his, got his, got his ass kicked. But, you know,

Dave Bullis 43:34
I mean, the man has fought Bruce Lee.

Patrick Epino 43:36
So I know, I know that's that's impressive. I led beyond words how impressive that is.

Dave Bullis 43:46
You know, I wanted to ask you too, you know, what was, you know, the hardest part of filming, automation, bad guys, you know, was there any particular day that was particularly hard or had just an absolute obstacle you guys had to overcome?

Patrick Epino 44:01
Yeah, I mean, I think, like, there were, you know, just a couple things, because we shot it in like, seven and a half eight days. I think shooting some of the fight sequences took some time, because it was like, you know, those always take time. And, you know, also adjusting to, like, people's schedules, you know, to be honest, like a lot of you know, like, we raised 54 grand on Kickstarter. A lot of times we a lot of times, like, our, some of our actors, you know, they had other, like, other commitments come would come up. And that was we understood that. We knew that was going to happen, because these guys are talented and constantly working, and it's not like we were paying them much, if anything, no, and, and so they, you know, part of it was like writing around their absences. You know, our our producer, writer, Milton Lou he, you know, he would, kind of, he would find out that. Oh, so and so couldn't make it the next day, so we'd have to kind of write, he'd have to write around them and, you know, put them somewhere else and give them a reason why they're not going to be in the main, you know, in this particular scene anymore, you know. And I think that, to me, is always, like difficult, especially when you're on set, you know, doing the producing stuff, and then you have to figure that stuff out, like, like, during, like, during like, you know, there's some downtime or overnight, on your own time,

Dave Bullis 45:30
Yeah, and, and, you know, that's, that's one of the things, you know, I always say is producing is a skill of in itself. You know, a lot of times, I mean, and this is, this can be even, you know, sort of parallel to crowdfunding, people will see other people do it, and it's just sort of like, oh, anyone can do it. And then suddenly it's like, Oh, my God, it's all this, and you just want to and, you know, then, you know, those people usually go, I'm so sorry. I know this was all this entailed,

Patrick Epino 45:58
Right, right! It's like, you know, like, right? The typical questioner, like, what does a producer do? I mean, like, on a set like this, everything, like, that's, that's just how it works, you know? And it's, it's not for the not for the faint hearted, for sure.

Dave Bullis 46:17
Yeah, absolutely. And, you know, I wanted to ask you to Patrick, you know, what's next for you, and and, and Stephen,

Patrick Epino 46:28
Well, we were focusing a lot on just getting this out. And, you know, like getting it out, we worked with a company called film buff out in New York to get awesome Asian bad guys out on on digital VOD platforms like iTunes and Amazon, Xbox, and now it's like, you know, we're still pushing it. And, like I said, for me, it's, you know, I really think it's time now to, like, start thinking about the ideas of moving it towards, like a sequel or an awesome agent Bad Girls version, and what we could actually turn this, turn this into and really have some fun with it. And, you know, there's, there's some other ideas to kick around as well, but I think those are things that that are kind of at the top of the priority list.

Dave Bullis 47:16
Okay, very cool, you know, you know, in closing, Patrick, you know, we've been talking for about, you know, 40 minutes now, is there anything you know that we haven't discussed, or anything I can cover that you would have like to say in closing?

Patrick Epino 47:32
I don't think so. I don't think so. No, no, no. Man, like, sorry. Like, end of, end of a Monday, work day. Think you covered a lot of stuff, just like, you know, I guess I could talk about where people can get it.

Dave Bullis 47:57
That's actually my next question.

Patrick Epino 48:00
Okay, and scene,

Dave Bullis 48:01
So, Patrick, what people find Awesome Asian Bad Guys online.

Patrick Epino 48:05
They can get it on our website, awesomeasianbadguys.com where you can also get, like, the deluxe version. And like, you know, some, some cool T shirts, like bad guys, T shirts, bad girls T shirts there. And you can also get it on iTunes, Amazon, Instant Video, Xbox and Google Play and maybe voodoo. Is it voodoo or voodoo? I think it's voodoo, Voodoo, right? So, you know, check it out there, and you know, share it with your friends and tell your friends

Dave Bullis 48:37
And where people find you at, specifically online, Patrick?

Patrick Epino 48:40
They can find me on Twitter at Patrick Epino,

Dave Bullis 48:46
Awesome. And you have a website or anything?

Patrick Epino 48:48
Yeah, it's awesomeasianbadguys.com, which actually is also nationalfilmsociety.com, it forwards so you can check us out there.

Dave Bullis 48:58
Very cool. And everyone, by the way, I will link to all that good stuff in the show notes, like I always do. So it's very easy to find all that stuff and just click on it, and you can, you know, talk to Patrick and and check out awesome Asian bad guys. And that was a joke, by the way, Patrick, that was a big series.

Patrick Epino 49:19
I got so much money for crowdfunding campaign.

Dave Bullis 49:23
It's, I just actually what we were talking somebody like, my phone went off. It's on silent. But I looked over and it's just like, Hi, Dave, check out my campaign. Like, Lou, that's all it says. I'm like, Who is this person? It's, I swear, man, it's becoming like, more and more prevalent.

Patrick Epino 49:41
Yeah, yeah. Well, you know, it's the name of the game. I guess forward me that guy, I'm gonna give him some money. Now, there you go.

Dave Bullis 49:50
We've, we have cracked the code of crowdfunding right here,

Patrick Epino 49:55
Exactly.

Dave Bullis 49:56
Patrick, I wish you the best of luck, and again, when you. Uh, make Awesome Asian Bad Guys part two, please, please give me a heads up about that

Patrick Epino 50:30
definitely will Dave, thank you so much for for having me

Dave Bullis 50:30
Anytime, my friend, anytime. Uh, Patrick. I wish you the best and have a good night. Buddy.

Patrick Epino 50:40
You too.

Dave Bullis 50:41
Take care, buddy.

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BPS 464: How to Turn a Short Film Into a Film Career with Jennifer & Kevin Sluder

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Alex Ferrari 0:00
Enjoy today's episode with guest host Dave Bullis.

Dave Bullis 0:00
On this week's show. Speaking of which, we have two great guests. They're a husband and wife team who were, who were both from North Carolina, and now they both live out in Los Angeles. They started their own film production company called sunshine boy productions in 2015 and even before that, the the husband was a was a Nicole fellowship semi finalist, a two time script pipeline top 20 finalist, a tracking board recommend. He's won a ton of other screenwriting competitions. And they, they went out to LA and they started to, you know, produce their own films. And they, they, they finally, now are going to produce their own film, which is called heartless, which we're going to talk about in the show. And we talk about all these different things, about putting together packages, about attracting investors, about how you do all this other stuff. And, you know, their husband and wife team work together. Do they kill each other or they plot in each other's you know, they plot each other's demise like, almost like a movie. We're gonna talk about all that good stuff on this week's episode of the podcast with guests Jennifer and Kevin Sluder, yeah, I'm in Philly. I think it's like 20 degrees outside right now.

Kevin Sluder 0:00
Yeah, because I wore from that Super Bowl Championship. So I'll carry you through the long cold winter man.

Dave Bullis 0:00
Yeah, the fires of the city burning down are kind of out by now.

Kevin Sluder 0:00
Yeah, no doubt

Dave Bullis 0:00
When, when they had gone that when they won the Super Bowl, the people were actually messaging me like, you're not out in that, are you? And I was like, No, I know way better than that. I said that people out in that were just either they knew, didn't know any better, or they were so plaster they didn't know where they were, because it was unbelievable, because, like, I have friends and they were posting videos on their Facebooks, like people were out in the street firing their guns and stuff and like that.

Kevin Sluder 0:46
Yeah, we had that back when the Lakers won the the NBA Finals, and we were out in a bar, and, man, there was this energy, because everybody knew they were going to win, and then they did win. And I just turned to Jim. I was like, we need to go home. Let's the game is cool, but let's go home. Let's go home, because we were on Hollywood boulevards. There's a little bit of a drop. So I was like, All right, let's book it now,

Jennifer Sluder 4:04
And we made it home safely.

Kevin Sluder 4:05
Yeah, we did. But yeah,

Dave Bullis 4:08
That's smart. That's very smart. Yeah, yeah. Seriously, so you gotta be some of these crowds, man. People get so excited. So I Joe, just to get started, you know, I know you both went to the University of North Carolina, North Carolina Chapel Hill, and I just wanted to ask, did, did you guys actually meet while you were both attending the school?

Kevin Sluder 4:31
Yeah, yeah. We met sophomore year, and then we started dating. Junior year finally wore down and she said, Yes, and we went out and yeah, the rest is history. Got married five years after that, and we've been together since then, 20 years of marriage and 25 years of everything else.

Dave Bullis 4:51
Well, the reason I ask is I saw that you both went to the same college, and I figured, well, either they met on set or they met at college. I. Uh, you know, so, so I figured I had a 50-50, shot, yeah,

Jennifer Sluder 5:04
Yeah, makes sense.

Dave Bullis 5:06
So we know, what were some of the things that you actually took away from? I know, you know, going to film school, or going to college in general, something I talk about a lot on this podcast. But you know, while we're on the topic, you know, what were some of the things that you both took away from? It your time in college,

Kevin Sluder 5:21
On the film school side it was interesting because North Carolina didn't have a straight on film degree, kind of like, like USC and schools like that. But I took away a lot of film theory. There weren't a lot of practical applications. They were like editing classes, and I took a directing class, took an acting class, took few screenwriting classes. But it wasn't kind of a hands on make a film, kind of film school that you have at AFI and USC and UCLA out here. I took away like a knowledge about, you know, why films are made, and what they're trying to say, and I think that's kind of stood up over time, as well as the writing experience. But it was a cool experience. It was actually a radio, television, motion pictures degree. So I got a wide range of education,

Jennifer Sluder 6:08
Yeah, and my education there actually wasn't in film. A lot of people who know me in my filmmaking capacity are not aware that actually my day job is pediatrician. So I went to college and medical school at UNC, and met Kevin and undergrad. But I did have a love of film at that time. We both took movie criticism classes together, and there's a funny story, because our first movie date that we took at the Kevin took me to,

Kevin Sluder 6:35
This might be one of those things that we should stay away from, that

Jennifer Sluder 6:41
The first one he took me to at a movie criticism class that we both shared was Clockwork Orange.

Kevin Sluder 6:46
Good job. Yeah, yeah. Well, I mean, it was, it was like a classic, well known film. And I thought, you know, she loves film. I love film. It was Kubrick. You got to see it. It was a Kubrick Scorsese, which was a really cool film theory class when you get to watch Kubrick and Scorsese for a month. But, yeah, that was, that was one I went to and took her eight night. Yeah, good job. Actually, afternoon date. My ta gave me a ton. I mean, yeah, I walked in and the TA was like, oh, so everybody enjoy the film. And Kevin, did your date enjoy the film? I was like, Oh man, it lasted. It lasted.

Dave Bullis 7:27
I was waiting for you to turn to Jennifer and keep going. Well, that was something, all right,

Jennifer Sluder 7:35
Yeah, that kind of happened, but we're over it now.

Dave Bullis 7:39
So Jennifer, were you saying to him, like, so what was going on in that film? Like, why would you take me to see that

Jennifer Sluder 7:46
Clearly, clearly, it's such a romantic story.

Kevin Sluder 7:49
Yeah, yeah, hopefully we've gone to some some more couple friendly films over our 25 years. Yeah, I try to start on a low point, like, and just work my way up from there.

Jennifer Sluder 8:03
I guess it was fate, though, because here we are in Los Angeles, producing varkum. So that kind of kind of makes sense, actually now I think about it, yeah.

Dave Bullis 8:11
And after that, you're like, well, there's, oh, we can go up from here, right? So it's kind of like this ultraviolet film. And you know, it reminds me this whole funny story I had a friend of mine, and he was going on a date with with this girl that he had known for a while, and he didn't know what to he wanted to take her to the movies, and he didn't know what to take her to see. So he, you know, he's looking at what's playing. And the movie Bruno was playing, you know, Bruno?

Kevin Sluder 8:37
Oh yeah. Oh no, yeah, that movie,

Dave Bullis 8:40
And he didn't quite know what it was, so he takes this girl in there and to see it. And right around when they had, like, the the whole where he was showing the people, like his show, man, they had a test audience in that in the film, and they were like, This is awful. What is this crap? Well, the girl was, you know, more on the religious side. And she goes, I can't watch any more of this and the whole get and so he takes her out, out of the theater, right? And he forgot where he parked his car. So he's trying to walk around Philadelphia trying to figure out where he parked his car.

Kevin Sluder 9:14
Oh my god. What about done?

Dave Bullis 9:18
It was just hilarious, because now she's upset already, and now he can't find the car. And he's like, I think I parked it down here, or was it? Oh, am I forgetting? Finally, like, about an hour later, they found the car, and he goes, she never called me again.

Jennifer Sluder 9:34
Oh, my goodness, a long ride home.

Kevin Sluder 9:37
I feel better now, thanks to the steward Dave.

Dave Bullis 9:40
No problem, no problem at all. Kevin, usually my stories help build people up.

Kevin Sluder 9:45
I am feeling much better about myself.

Dave Bullis 9:49
So after you both, you know, graduate from college, you know, when, when is it that you both decide, you know, to take the trip out to Los Angeles.

Kevin Sluder 10:08
It was after her residency in Michigan. She worked in Kalamazoo, Michigan through Michigan State. And we were, we were kind of, we had left North Carolina to go there. And it was, I don't know, I guess that was step one.

Jennifer Sluder 10:23
And, yeah, yeah. Basically he, he went to Michigan with me for we knew no one, and to for me to pursue my dream of Pediatrics. And then when I was on with that, I was like, well, there are kids you can take care of worldwide. Where are we going for you next? And he's like, Los Angeles. I'm like, well, let's do it. So that's kind of how that happened,

Kevin Sluder 10:43
Yeah, so then we hopped in a truck and head out to Beverly.

Dave Bullis 10:47
So you actually drove the whole way there. So what was that like? Because I've had a couple other people I know who have just taken that that trek, and they've driven across the country, you know. So what was that like for the both of you?

Kevin Sluder 11:02
It was cool because we met with family and stuff.

Jennifer Sluder 11:05
Yeah, we met with family in Colorado.

Kevin Sluder 11:08
Yeah, hung out in Denver. Then our brother was living in Vegas at the time. So it was, it was kind of cool because it was going to take the truck, like, four days to get there something. So we had a little time, and we took my car, and, yeah, we, I mean, we rode through the Rockies. And, I mean, I grew up in, you know, North Carolina, with mountains around, but not like the Rockies. So that was amazing. So it was a beautiful drive. It was beautiful drive. And it was cool. And, you know, a little bit of excitement, you know, going out to a new state.

Jennifer Sluder 11:37
Yeah, I was back in the day when you had CD. So he was popping a CD and hit the road. And that was, it was fun. It was a lot of fun.

Dave Bullis 11:44
So that was, that's actually pretty cool. So how long did it take you, like, total, to get out there? Did you actually, like, so, so it sounds like you spaced it out for a while rather than do like, you know, like, a marathon just drive to get there.

Kevin Sluder 11:55
Yeah, we weren't the kind of people that were, like, we got to get a certain number of miles done in a day. We it was, you know, you just riding along, listening to music, and I guess what? 3,3, 4, or five days. We spent a day, maybe day and a half in Denver, and then then day, day and a half in Vegas. And, yeah, but yeah, no, yeah. Might have been a week. I have no idea it was. It was a while back, but we did take our time, and we got to see see parts of the country I'd never seen before. So that was kind of cool.

Dave Bullis 12:23
Yep, that's awesome. So so when you finally get out to LA, did you already have a place to stay, or did you sort of get out there and and have, like somebody to stay with at that point?

Kevin Sluder 12:34
We actually went to Huntington Beach. That's where Jen got her first job. So I do remember having never been to California when we first got there, and we lived only, like, a mile or so from the beach. So we hopped in the car. We didn't have anything in the apartment because the truck wasn't there yet. So as I well, you know nothing here, let's go see the town. And like, Oh, my God, let's go to the beach. And this is in July, yeah. And so we're like, oh, it's, you know, it's all sunny during the day or whatever. And we went down to the beach, and it was probably, like, 58 that we froze our can, I say, asses off. It's always like, All right, cool, cool. We saw the beach. Let's get back in the car. Let's go right.

Jennifer Sluder 13:18
We just moved from sun, from snowy Michigan, and you're like, Oh my gosh. What did we do? But it just gets cold here at night. That's all well, relatively speaking,

Kevin Sluder 13:30
Yeah, it's like, cold, Pacific water, cold.

Dave Bullis 13:32
Yeah, yeah. You leave the nice warm weather, and you're like, Oh my God. What mistake have we made?

Kevin Sluder 13:40
I was used to that East Coast beach water that's, you know, like 90 degrees and being at the North Carolina, South Carolina beaches, so I thought it's gonna be like that. And, oh no, it was not.

Dave Bullis 13:50
It's a two difference between two coasts, right? So when you get out there, and, you know, I know Jennifer, you actually had, you know, one of your first jobs out there. So, Kevin, well, you know, while your wife is, you know, working a full time job, did you start to go into movies, full time and sort of, you know, so you use that as, like a leaping off point.

Kevin Sluder 14:12
It was half on half off. It was temping and riding. But I did, I did quite a bit of writing. We actually, the big decision was made to come out here, because I had a, I had a sci fi spec script, and I thought it was the next greatest thing, and, and here's my ticket and all that sort of stuff. And I think I had that the move to LA with your script, and you'll make it in a couple years, kind of, kind of mindset, not realizing that it takes a bit longer to do that. But yeah, it was, it was, uh, yeah, kind of, kind of half on, half off, and then gradually, over time, it became full time deal for me.

Dave Bullis 14:48
So when you actually came out, you had already written a feature length script, the Sci Fi script you were just talking about. So what you know, did you use, did were you able to use that as like a calling card to get your foot in the door to. It to a couple different places.

Kevin Sluder 15:01
Actually, let me, let me think of which one was it actually, yeah, that one was the one. Now that I think about it, it never, it never moved into production. But it actually did well in Nichols, I think in like, 2006 or 2005 something like that. And, but it never, never picked up, and I'm actually rewriting it now, but so it wasn't necessarily a calling card, but I moved on to other projects from there and kept on writing, writing, writing, writing, and yeah, and different things kind of got picked up at different times and got got interest.

Dave Bullis 15:40
So did you ever were able to sort of use that? And they would say, Hey, Kevin, you know, we like the way you write, you know, could you write something else, you know, maybe for us, something like that.

Kevin Sluder 15:47
It was, it was more the line you get. It was like, wow, I really like the the writing in this, but, you know, it wasn't for us. But you know, would it be okay if we contacted you down the line? And I'm like, Yeah, sure. That'd be great. And then they didn't contact me so, but you know, there's, there's always stories like that with with scripts and writing and yeah, so it's just part of the base, yeah,

Dave Bullis 16:13
Yeah, it definitely is. I thought you were going to tell me, Kev, that they asked you, so what else do you got? And you were like, well, I because I had a friend of mine who had him that happened to him where he got his foot in the door, he had a script, and they actually asked him, What else do you have, or what else you got? And he had nothing else to show him.

Kevin Sluder 16:30
It's like, hey, what's I mean, I did this one. Come on, fun. Yeah, it's generally a plan, when, when, when you're going out with a spec scripts or whatever. You have to answer that question before you go out. That's continually a thing. The one I was saying that I came out here with, and I said, I'm rewriting that one now, you know, that's basically coupled with another sci fi that that actually optioned this week, when I'm pretty happy about that. So that would be the kind of companion there, like, all right, this is cool. What else you got? Well, here you go. So, but it takes time to get you know that enough scripts that you have that option,

Dave Bullis 17:07
Yeah, and also just to put that portfolio together for any writer you know, just to put together, like, even three, you know, solid pieces of work is a challenge in of itself, because you're always wondering you know how to because, I mean, you know whenever, and I'm sure you had this too, because I've it happened to me as well. You know, when you go to start writing screenplays or TV pilots or whatever, you know, you say to yourself, when you're first starting, you're like, Ah, look, I've seen 10,000 TV shows. I've seen 10,000 movies. I know how to write a screenplay. And you kind of start putting this together, and you're like, This is a lot different than I thought it was gonna be. It's a lot different, you know, from, from reverse engineering it, oh, I've seen every episode of, you know, mash, and I'm gonna make a, you know what? I mean, I'm gonna just kind of reverse engineer it, and then actually doing it, you know, from the ground up. So, you know. But so did you ever have what I'm trying to tie in this all together? And did you ever have like, a writing group or anything like that to sort of, you use as, like, a feedback meter, or maybe, or maybe you just give the scripts to like Jennifer. And she was like, Kevin, you, what are you doing here? What is this?

Kevin Sluder 18:08
Why did we come out here? This is horrible. No, actually, I haven't really been a member of a riding group. I did get involved with this online service that actually has a really great screenwriting competition, a script pipeline. And there was a guy there, Dave Klein, he he had a lot to do with with me being too able to elevate ideas and do better, larger budget scripts, and he worked with me on a sci fi script, and he actually worked with me on the one that optioned, and just the tips that he gave me about how to make ideas better and how to make scripts better were really good. So he would kind of be the writing group on the independent front, like the independent horror stuff that I've been doing, and I do have a feature that I'm finishing up with that, you know, I've had people read it. I've had, you know, luckily, I know quite a few talented actors, and they came in and did a script, read and illustrated what needed to what needed to change, what was good, and I rewrote based off of that, but not technically a writing group, but Jen does read my stuff, and she does give notes, but, but, uh, not, not as much as before.

Jennifer Sluder 19:19
Yeah, I'm not sure how helpful it is, because basically, I just put smiley face together. Smiley face.

Kevin Sluder 19:24
That's what I know I really nailed to seeing Dave. It's not get a smiley face. I'm like, yes, yes.

Dave Bullis 19:29
So Jen's not like, busting out like a red pen and being like, crossing out, like,

Kevin Sluder 19:34
Nah, no. It used to be like that. But it's just, it just create attention in the marriage. There's no real need for that. So, yeah, Why don't you love me? Why don't you love my script?

Jennifer Sluder 19:47
I just look for typos and put the stuff I like nowadays. It's pretty nice.

Kevin Sluder 19:51
Yeah, and then smiley faces. It does make you feel good when you get a smiley face at the end.

Dave Bullis 20:06
Yeah, that does sound a lot better than my red pen, my red pen idea, because I used to be that guy who, whenever you would hand me a script to read, I would always bust out the red pen and I would make notes like I wasn't. And then somebody was like, you know how obnoxious you're being by doing this. And I said, I said, I'm sorry. I'm not trying to be obnoxious. I said, it's just to me, it's easier to read on a, you know, it's a, it's one white piece of paper with black font. And I said, it's just easier to read, you know,

Kevin Sluder 20:31
Yeah, but it hurts our feelings. Man, you got we're sensitive writers. Man, we can't take too much. Yeah.

Dave Bullis 20:39
I mean, like, when I used to hand in my stuff, I, you know, I would get all sorts of feedback. And there was one guy who just hated every single thing that I would write. And he, yeah, he would just be, like, he would write stuff to me, like, I don't know what's going on here, you know, he's like, I, you know, or like, he didn't really say some people, and that was him being nice to me. Because some people, he would write things like, I'm bored. And one and one person he wrote on the front of the paper, or, I mean, front of the script, no, and that was it,

Kevin Sluder 21:10
Oh, man. Oh, that's rough. Yeah. I was like, no, go into another line of work. Isn't for you. Yeah?

Dave Bullis 21:18
I was like, man. I thought I thought I was getting a band. I was like, guy, but he was thinking he, he was, he must have either liked me, or at least I like the stuff at some point, because I didn't get that bad, right? So at this point, Kevin, you moved on. He started working with Jose Rivera, and he started working for him, right? And he started because, by the way, I have your bio open, I don't know, just so, you know,

Kevin Sluder 21:45
Jose, yeah, he's a, he's one of the best writers in America. You know, it was a, I was a director of development with the company, so it was kind of trying to get packaging together with one of the scripts that he had written and working on, basically, my job was to make the project look good to potential investors, and then, you know, just kind of having a couple conversations with him, but, yeah, it was, it was job where, you know, we developed projects from those riders, and Donald Harrington was on there too, and that was Just, you know, my job was to make their projects look enticing to investors.

Dave Bullis 22:25
And so, like, you would, like, you know, maybe you would get the book and sort of like, read it over a weekend, and maybe make notes and say, Hey, this would be a good property. And then maybe put together a pitch packet, stuff like that, yeah, yeah.

Kevin Sluder 22:36
With, with the Harrington book, yeah, I read it, and I was like, Hey, I think we should do this. The producer was like, yeah, yeah, I think we should. And then she, she handled the, the optioning of the material and all that. And then, you know, it was, it was my job to find writers for it. So went out to different agencies, got, got recommendations, and, you know, it was just, it was one of those things where just things didn't come in line. And that book Never got, never got off the ground. But you know, it was a, it was a pretty awesome piece of material. So you never know. I left that company, and they may still have it on their have it on their slate, not really sure. But I mean, it would be a pretty, pretty cool, pretty cool movie,

Dave Bullis 23:20
Yeah, because, you know, that's, that's the big thing. Now, right? Everything is pretty much an existing property, and most of the movies you see in theaters now, you know, they're based off a graphic novel, they're based off an existing property, like all these superhero movies, or in this case, are based off of a book, which you see a lot of more movies coming out, you know, where they're already based on something. So you figure something like this would be, you know, like perfect, a perfect project, so to speak. You know what I mean? Like, then, you know, for to make a movie out of it?

Kevin Sluder 23:48
Yeah, actually, not just with superhero movies. We watched the movie, which is really great. It's a horror film called The ritual, and that was based off of a book I would have. I don't know, I thought that was like an original spec idea. But no, that was, that was based off of a book. So, yeah, it's, it's when you have IP, it just, it really helps out with, with the marketing of the film, because you have a built in audience, and the bigger the built in audience, the bigger the film. So, I mean, I get it from that perspective, yeah, yeah.

Dave Bullis 24:16
It's kind of like the the Hunger Games, you know, when What's that, that that series or, and obviously the Harry Potter series. I mean, that series was a goldmine, even before they made it into movies.

Kevin Sluder 24:27
Yeah, I remember when I was in that DOD job. I remember when Twilight got set up and, and I remember talking to my boss, and I was like, oh my god, we need to get a YA property. People are going to be lined up around the block to see this film and and then it just, yeah. It took off even bigger than than I thought it was going to be. But that was kind of, I think this was 2007 or so that I had this job, 2008 around, in that range, and yeah, and it's just kind of grown from there having books being the kind. On a the source for your larger budget movies, and your and your, like, three, four different movies in a series and all that.

Dave Bullis 25:08
Yeah, and because that's something, you know, that's just some of the things I've noticed more and more is that a lot of these things are based off of books, even, like, you know, I was going through all the Best Picture nominees for this year's Academy Awards, and I'm like, you know, which ones are actually based upon, you know, IPS, and which ones are original ideas. And then you got to take it and say, Well, what movies have actually done? Well, in the box office, you know, versus, versus, you know, what they've done. So, you know, the more the IP that you have to back you up. I mean, you know, right now, as we're recording this Black Panther is number one, Black Panthers, you know, intellectual property. And then, and then Jumanji was a remake, and then that was number one. I mean, we can go on and on, but it's like, that seems to be like the thing, you know,

Kevin Sluder 25:47
Yah, pretty much you can get a lot of advertising dollars behind behind an IP as well, because of that built in audience. And I think that that boosts up your sales as well. It's tougher for a spec script, even if it's even if it's something that would have a larger budget, just because you don't have that brand name knowledge. So, yeah, it's a, it's a, it's a tip scale, so to speak, in in, in favor of the the books.

Dave Bullis 26:15
So, you know, as we sort of, you know, continue on with your with your journey, going through, going through. La, you know, at this point you started writing screening full time, and I started doing screening full time, and you were in the cold fellowship finalist. You were on the script pipeline, and then I also saw you were on the 2014 young and hungry list. So when you were on these lists, Kevin, like, at what point? I mean, was there at some point, like, were you getting agents and managers that were coming after you saying, like, Hey, Kevin, you know, you know, are you represented, you know, were they trying to set things up for you in a way, like, meaning that, if you come to them, you know, they had a lot more, they had more contacts that could help you get, you know, something funded,

Kevin Sluder 26:59
Yeah, yeah. The the one that landed me on the young and hungry list, interesting story, yeah, all that happened. It was a tracking board. Recommend. Tracking board is a site, an online site that that basically says what's going on in the industry. I was just looking at it today, and it's all like announcements, so everything from jobs in the industry to reviews of films to announcements of attachments in movies. And you know, Michael Fassbender is starring in this, or he just signed on to do this. So it really keeps you up to date on everything that's going on in the town. And they have contests. They have the launch pad competition for screenplays, and they also have the tracking board recommend, and that one, there's not as many awarded, but I got that in 2014 with a script called the memory sphere. And yeah, I had had a manager, and then the manager handled the taking it out to agents and all that. And, you know, unfortunately, I think the interesting thing with that script is the budget on it wasn't big enough to be one of those. Let's go into the studios and get that size of budget. So it's kind of an in between project. It was too big to be an independent feature, and then it was too small to be a big studio feature, so it was kind of in this, this middle range. And so it got passed on by by the people that read it, and then it was kind of just around, and I got the property back and and wasn't with the manager anymore. So then I started marketing my myself, and that's the one that option this week. So there was a producer that came along and he optioned it so, and I think that's because the budget hasn't changed on it. I just think the marketplace has changed, and you have places like Netflix and Amazon Studios that would take a movie of this size, or even a movie that's bigger than that, and produces. So I think that opens up a lot of avenues for riders that ride in that budget range. And that's very exciting, because there really was unsure whether that film was going to get made, or if I could get interest back in it. And so, so we'll see where it goes. You know, an options, one thing, a sales, another thing.

Dave Bullis 29:19
So, yeah, yeah, you know. And you know, Netflix, since you brought that up, you know, they've been doing a lot more stuff, you know, their own original programming, which is great. And then just down the line, guys, we're talking about it anyway, Apple's coming out with their own original content. And then, you know what I heard, the next big thing is, Kevin, by the way, in original content, but it's going to be creating content for people while they're driving in their autonomous cars.

Jennifer Sluder 29:48
Oh, my God, whoa, wow. I want to go there. Yes.

Kevin Sluder 29:54
So you like you, you you watch a you watch a TV show on your way to work, you're being driven to work. Is that what that is?

Dave Bullis 30:11
And basically, they would be specifically where you could only watch it inside your car, so that that would be the hook of it. So like, if you made a partnership with, like, let's just say dodge or BMW or something. They're only on their channel. We can watch inside the car at first. That would be the thing. I'm sure they probably expand it where you could probably watch it with whatever. But that would be the thing where their programming would just be for people who have their car.

Kevin Sluder 30:41
Oh, man, I just, I just thought of a sci fi movie, Dude, you just like, everybody's riding along in these cars, like, 10 years from now, and everybody's just staring at a screen, but they're being fed like, all this information, and they're being mind control, yeah? My paranoia got the best of me there. It's a cool that's a cool outlet for for product, yeah?

Dave Bullis 31:00
And that is, that sounds like the episode of Black Mirror.

Kevin Sluder 31:04
I did. I've been watching too much black mirror because I went, I went too dark on that. Yeah, it's like, if I stole your thunder there.

Dave Bullis 31:10
Nah, nah. It's all good, because it's kind of like, you know, everyone has their own news channel now. So what? What actually happened? What's the actual news? What's fact? What's not true?

Kevin Sluder 31:20
Yeah, I would need one that was just, just like, tell me good stuff about me, you know, just there to screen. You're good enough, you're smart enough, you can do it today on the job.

Dave Bullis 31:31
That's it. That sounds like, Kevin, hey. That sounds great. You know, to be like, usually, if you watch too much bad news. I mean, they actually did a report on this if you watched, you know, and this is obvious, if you, if you watch too much bad news, you start to have a bleak outlook on everything. You know what I mean. And then suddenly you're kind of like, well, you know, everything sucks,

Kevin Sluder 31:51
Yeah, yeah. Just, yeah, the Facebook timelines, the state that I just went through there. Sometimes I just like, I can't do it. I can't do it. I can't look at anything else. Yeah, a horrible place.

Dave Bullis 32:04
Yeah, that also was part of it, too. Was just the whole, you know, social media aspect of it, where it's like, I can share something, and it doesn't necessarily need to be true. It could be some, some person with an opinion, and they kind of make it look like a news channel. You know what I mean? Like, you know it, you know is your spouse. Does he have a microchip in his brain? You're like, what?

Kevin Sluder 32:25
Scary stuff, man, yeah,

Dave Bullis 32:28
Yeah, it, yeah. So, you know, just going back to you, Kevin, sorry, we're going, I'm going off on, like, this black mirror episode now, but just going back to you.

Kevin Sluder 32:40
Let's pitch it. Let's, let's make it, make it happen man,

Dave Bullis 32:43
Yeah, seriously, right. So, so in 2015 you actually started sunshine boy productions, which I think is a really good idea, because, again, just going back to original content, I think, you know, the more control you have, the better you know. And I've talked to different guests about this, and you know, there's always a different opinion and different varying viewpoints of this. But, you know, I always put I really like that you started your own company, because I started my own company too, just to, just to make, you know, it gives you a little more leeway on things. But so you started, so at one point, did you know you started your first short film play violet for me, and you actually had a director and everything on board. So, you know, what point did you know you wanted to produce something? And then, you know, and then just, sort of, you know, what was that impetus for you to finally say, All right, this is the year I'm just going to produce something

Kevin Sluder 33:32
Tying in with this story from before. Is like, you know, the young and hungry list and the getting the award, and then having a ton of people pass in Hollywood, I was kind of like, Man, I just want to get something on screen. Just want to get something on screen. And my friend Matt Mercer is a talented director, and we were at a we were at a friend's birthday party. Actually, I remember that's where I pitched play violet for me. And I knew nothing about how to produce a film. I had no clue. I'd just been a writer up to that point. And I was like, you know, I didn't know how much it was going to cost. And I didn't know, you know, I knew who I, you know, I knew what the idea was going to be sort of, but I pitched it. And he was like, Well, yeah, let's put it together. And he told me how much it would cost. I was like, Oh, wow. Because you can really put a movie together, a quality movie together for not a lot of money. And so I was like, well, that's worth the investment. And once we had actually shot the film and got everything together, that's when I was kind of like, oh, wow, I guess I'm a producer. Now, you know, I learned how to deal with sag, I learned how to do the paperwork. I learned how to, you know, get people on board to star in the film, and, and then I was like, Oh, wow, I guess, I guess that's producing. I don't know. So after that, because I had the executive producer title on the thing, I was like, well, let's have a company and, you know, form that with Jen and, and the rest is history.

Dave Bullis 34:58
So, Jen, what? Know, did Kevin pitch this to you and say, you know, I want to start my own company, and you and you were kind of like, what are you thinking? What do you go crazy?

Jennifer Sluder 35:09
Actually, I think it was the opposite. I mean, Kevin correct me if I'm wrong. But I was like, we should start a company. Let's do this.

Kevin Sluder 35:15
Because now the truth comes out. Now the truth comes out. It was actually her idea day. But, man, I thought I could fake it.

Jennifer Sluder 35:23
No what happened was again, I was like, Kevin, I knew nothing about filmmaking, and we were on set for play bible of Hermia all day. Basically, I was just like, in awe. I was just taking pictures and just just watching it all unfold, and just just watching just these incredible, talented human beings say the lines that my husband wrote, I was hooked. I was hooked. I love being on set. I love that experience. And after we, you know, went through the festival run, I was like, Well, I think, I think this is really great, and I really like to do more of it, and I want to see more of your work on screen. And so just kind of came about like that. And I was like, I've done some other startup things, other projects for my other work for pediatrics, and so I had a little bit of knowledge, and how did we get things going? And we just looked into starting our small business and just incorporated actually this month. So yeah, so here we are.

Dave Bullis 36:19
So as sort of you've gone along with this, Jennifer, and you became the director of marketing. You know, what some of the challenges that you've seen thus far with, just, you know, marketing, you know, different short films, different movies, you know, just with the current, current social media climate and everything, with the way it is,

Jennifer Sluder 36:36
Um, I guess the biggest challenge for me was just learning how to do it, because I obviously didn't have any background, any training in it, so, but I really love learning new things. So it started out first with web design. I wanted to see if I could make a website. And there's all these wonderful platforms out there. I went, end up going with Squarespace, because they just have these beautiful templates and wonderful customer service, because I knew I was gonna need a lot of help building the first one, and then I just, it. Just went from there, I thought, Well, okay, we've got this, this presence online. What's another way of inexpensive advertising? And it's, it's through social media, and it's, it's readily available, it's free. So then I learned how to, how to manage Twitter, and then, then just worked on the Facebook pages, and then Instagram came after that. So as far as the current social media climate, I think we're kind of far removed from, you know, a lot of the negativity that's that's out there in the current climate, because we're a short film producing company working our way up to features and our our movies don't really have any specific sort of political message or or anything like that. They're all about entertainment, horror, sci fi, Neo Noir. So unfortunately, I've been very far removed. I was, I was concerned, honestly, when I first started on Twitter about what I might experience. And you know, you see all these negative comments on the television screen, whatever you're watching, you'll see some really, really nasty people out there, but I've been pretty far moved from it. We try and keep our messages positive and not respond to the negative stuff. So I think that helps. So I've been pretty fortunate not to have to experience much of that yet.

Dave Bullis 38:21
So you as part of the climate, what I was, what I was actually, I'm sorry, I should have clarified what I was actually referring to. Was just the because everything is a little crowded out nowadays. I know there is trolls and things can get negative, but, you know, there is so many people out there on Twitter now, different filmmakers, everyone has a podcast, you know. So I was just wondering, you know, some of the, you know, how do you get your message out there? I mean, so what are some of the things that you've learned with, you know, how to sort of cut through all the noise?

Jennifer Sluder 38:50
Oh, okay, sorry about that. Um,

Dave Bullis 38:51
No, no, it's my fault. I actually should have been much, much more specific.

Jennifer Sluder 38:54
No, no, that's good. Um, I guess I just sort of let things happen organically. Um, I ended up connecting with some filmmakers on Twitter and just promoting their stuff on our site. And they ended up just promoting some of our stuff. And then I ended up getting, actually, we met Lillian through Twitter. Lillian sue our unit publicist who connected us with you. So I think I just, we just we just sort of put a positive message out there, and I like to tweet stuff about behind the scenes and the stills and just just the beautiful pictures that the wonderful cinematographers we've worked with have created. So just sort of putting that out there and seeing what comes back. We've just been pretty lucky to connect with some people, yeah. So I actually haven't had a real targeted goal, except for specific instances, like when we go to a particular festival, or we have a trailer put out. So I do have a targeted approach for that, but in general, I'm just trying to connect with other filmmakers, and that's sort of worked for us.

Dave Bullis 40:12
So what have you had the most success with in terms of social media? Have you? Have you, you know, have the most success with YouTube or Instagram or Twitter.

Jennifer Sluder 40:20
We haven't paradeinto YouTube yet. I have not had the time, honestly, to get that together. Unfortunately, with my other full time work, that's one of my goals. I think probably we've had the biggest success on Twitter simply because Holly by Le for me, our first film is a noir, and it's such a small genre that has rabid fans, but they're a small, small number of them, so I think that's where I was able to connect with people the most is tweeting about noir, reaching out about noir, talking to people about noir and noir sites. So we ended up getting several reviews based on that that we would not have before, because that was our very first film for for a brand new company. So I feel like that's where I had some success. And I guess the biggest claim to fame is that Oscar Isaac actually ended up watching play violet for me. And that was through boom. That was through

Kevin Sluder 41:14
That was that, yeah, yeah.

Jennifer Sluder 41:16
Actually, I was actually, it was a direct message back and forth between myself and another screenwriter who was working on a project in Texas, and we were just chatting about violet, and he liked it, and he complimented the writing. And I was like, that's so rare. Like, no, people don't compliment the writing. They compliment everything else about a film, but most people don't mention the writing. And I said, Thanks, that's awesome. And I pass it on to Kevin. He's gonna be really happy to hear happy to hear that. And he's like, Oh yeah, yeah, I'm a screenwriter, too. So he started talking about his projects back and forth, and then he's like, Oh yeah, by the way, you know, I grew up with Oscar Isaac, and, you know, he sent me some pictures of them when they grew up. He was like, yeah, he watched it and thought it was cool. I was like, oh my god, that's amazing. Yeah. So that's, that's Twitter. I think has been the biggest support for our phone so far in our in our company.

Dave Bullis 42:05
Yeah, it just goes to show you the power of social media, or the power of Twitter. I should say, I always, I'm a big fan of Twitter. I actually meet most people through Twitter. I met Lillian through Twitter. So it's very, very, you know, it social media. It's all just a tool. You just have to know how to wield it. Yeah. So, you know. And last year, Kevin, just to go back to the entire sunshine boy productions, you know, you actually were, you actually directed your first film, which was heartless, so, so, and you're hitting the festival circuit now, right?

Kevin Sluder 42:38
Yes, yeah. We just had our world premiere last weekend in Oxford, Mississippi, awesome festival. It went great and yeah, couldn't be happier. It's rolling along.

Dave Bullis 42:48
So you know, what will you know? What finally decided? What finally made you decide to sort of go behind the camera and direct your first film?

Kevin Sluder 42:57
I had written a horror feature. And a couple of my friends were like, Hey, you should direct this. And at first I was like, Are you crazy? That's, that's, that's crazy. And then the more I thought about it, I was like, Well, okay, maybe so then I talked to a couple director friends of mine, and they, of course, recommended that I do a short, just to, you know, to see and can, like, build my way up. And then I was, I was just kind of like, All right, well, let's, let's see what we can do. I had the idea for the short I was on another friend's set, and had the idea for the Poe adaptation that I turned into heartless. And, yeah, I just, I guess, as far as, like, just getting getting my feet wet or whatever, I had to, you know, talk to some people and get some suggestions, and then, then I just dove into it, and I'd written the script and people, I guess the biggest thing was, nobody told me, No. Nobody was like, Are you crazy, dude? What's what's going on? It's like, there's no way you can't, you can do this. Everybody was so supportive. And they were like, yeah. And everybody I talked to hopped on board, and you know that that really helped out.

Dave Bullis 44:15
It's kind of like, your network is your net worth,

Kevin Sluder 44:18
Yeah, yeah, really. And I've been very fortunate in having the group around me in Los Angeles, all these just just incredible independent filmmakers. And, yeah, I had help everywhere. So that was, that was very good, especially when you're when you're doing your first, your first directorial effort, it's, it's daunting, but, you know, it can be done. And also have a wonderful wife that, like, calmed me down when I was freaking out, like, you know, a week before we went into shooting. But, you know, it was, it was a really, really great experience.

Dave Bullis 44:55
So what was the biggest obstacle then? Because, you know, this was your first directorial movie, you know. So what was like the biggest obstacle that you faced?

Kevin Sluder 44:59
Well, it's. It's an adaptation of The TellTale Heart by by Poe and I, and I didn't want to way I looked at I was like, if you want to do po Go big or go home. So I put quite a bit of blood and gore into it. And this required, you know, shooting, shooting in a way, and we shot for three days, but shooting in a way that you could do seven effect blood effect sequences in that amount of time. And that was a challenge, just logistically. But I had really great blood experts on on set, and they took care of that. I think the biggest thing was just scheduling and getting 11 pages shot with with these kind of intricate sequences in there. But once again, you said, you know, I had, I had people around me that, you know, my DP had directed films, my gaffer directed films, my grip had directed films. Is like at any given time, I had four or five directors on set. So I had a great network of people that I could talk to and help me through that. So I would say, you know, outside of the blood effects, the biggest challenge was, like, scheduling in a day and making sure that you get the shots and but that that worked out

Dave Bullis 46:07
So, like, you didn't have any actors, no show or anything like that.

Kevin Sluder 46:11
No, not it's cool. It's like you're talking about social media. Is like, I cast the thing entirely through Facebook, and there were people that I knew, Stacey is a good friend, and Wade worked with her on a short that we produced before this, called feeding time, and she was like, she was the one that I wanted for that role, reached out to her, got her Joanna. I had met, you know, several years years earlier, but it never, never really talked to but that was a Facebook message I sent to her and sent her the script, and she signed on. Like, I think the entire casting for the film probably took about 45 minutes. It was just just a series of Facebook messages and people that I had met, and then they read the they read the script, 45 minutes, as far as, like, my part, but yeah, it's so this is kind of like when you have a network and you have people which you can go to, it's really helpful. And then Matt, Matt's in it, and that's like, you know, one of my best friends was like, Hey, dude, want to do it? Yeah, cool. He signed on. So, yeah, no cast problems, no, no deals, no, nothing like that. There. They were awesome to work with, which is really cool as a first time director to not have, you know, any of that kind of conflict. But no, they were awesome, and they were great with working with me and having patience with me, and, yeah, and then it worked out,

Dave Bullis 47:29
Yeah, you definitely dodged a bullet there. Because, I mean, we've all heard horror stories. I mean, how it's happened to me, where I've had a film, and, you know, you cast actors and they, they go, Oh, that was today. I'm like, Man, you don't the amount of emails and texts I've been sending you. Man, come on.

Jennifer Sluder 47:45
Yeah, that's bad.

Kevin Sluder 47:46
Oh, wow, yeah. No, no, I feel very fortunate. I will thank all those women when I when I see them next,

Dave Bullis 47:53
Yeah, you'd be like, Hey, I was talking to this guy, Dave, and he was telling me horror stories, and they're gonna make who's Dave? Who the hell?

Kevin Sluder 47:59
Yeah, yeah, I just go up and hug them, thank you for not doing that. They were, they were awesome. They were, it was fun. It was good. They were all energetic about it, and they really, really did a great job. They we just got a review this week, and it was talking about the acting in the film. So they were, they were tremendous,

Dave Bullis 48:20
See, and that's good, man, because, you know, they always say good or bad direct. Good or bad acting is always a result of good or bad directing.

Kevin Sluder 48:28
Well, cool, yes, I think it would go the opposite way to you know that it really is. It does reflect very well on you when you when you get the talent in there, and they do their job and just kill it, and then all of a sudden, Wow, you're a good director. Like, well, had great talent, yeah?

Dave Bullis 48:50
And then that's the key to directing, right? Is good script, good script, good actors, and then good cinematographer, and then you look like a genius,

Kevin Sluder 49:00
Yeah, yeah. I came from a retail management background, and when I was talking to Jen about how I wanted to put the thing together, you know, it always harken back to that. And, you know, it was amazing how much better a manager I was when, when the staff was better. It's like when I wasn't having staffing problems, when, you know, it's just, it's just an interesting thing when you surround yourself with with really, really great workers and great people, then all of a sudden you're so much better at your job.

Dave Bullis 49:28
Yeah, it's so short, it allows you to focus, so you're not constantly, like, on the phone going, Hey, where are you? Or we know what's going, you know. Now I got to go to plan z now, because I've already gone through plans, you know, a through y. So it's kind of like, you know what? I mean, it's just you're kind of, now you can actually focus and again, you look like a good manager.

Kevin Sluder 49:54
Yeah, yeah. It's, I mean, I've said. It on, like the speech to the to the cast and crew on the last day of filming or whatever. But I mean, it's it. They just all from, from, you know, actors to you know, AC to ad to, you know, every single job on that film for us to get it done in the time that we got it done, with all the different things that we need to do with the everything. If one person hadn't pulled their weight, then, you know, we have to go back. But shoot pickups with to do that is like, it's really a credit to just how great that cast and crew were that, you know, I didn't have to do four or five takes on scenes. I didn't have to, you know, adjust, because the camera person wasn't, you know, wasn't doing their job. It's like, that wasn't the that wasn't the worry, which really, I mean, that made it, that made it a much more enjoyable, enjoyable experience, and a much more it just made it go better. And it's a credit to them. They were an incredible cast and crew,

Dave Bullis 51:03
Yeah, and to see that, that's awesome, you know, I'm glad you could take that experience and, you know, and keep, you know, parlaying that. And I know you mentioned you were, you're eventually going to make a feature so and so I know Kevin, I Jen, Jennifer, I know we've been talking for 45 minutes now. You know, is there anything you want to say to sort of put a period at the end of put a period at the end of this whole conversation, or maybe just say something or anything you want to discuss that we haven't had a chance to yet.

Jennifer Sluder 51:28
Yeah, I guess we could just talk about where to find us. So we have websites, as we've already discussed, sunshineboyproductions.com have all of our short films on there. And heartlessmovie.com is the new one coming out. It just, just had its world premiere at Oxford. And we're on Facebook, Twitter and Instagram. We love to connect with people, so be really happy to do that.

Kevin Sluder 51:53
And we're setting off on the festival trail. We have three more festivals coming up. We have we're going to be at Nevermore in Durham this weekend or next weekend, this weekend? Oh yeah, yeah. Well, next weekend now, next weekend. Yeah. And then after that, we have our our West Coast premiere at the no host cine fest, which is an amazing festival. It's got a great horror lineup in that block. And then after that, we're going to Chattanooga. And I haven't ever been there, so that's, I'm just super excited about that one.

Dave Bullis 52:25
So when you, when you're at these film festivals, do you actually fly out, or you drive out?

Kevin Sluder 52:31
Fly, Well, I mean, the ones here drive to but, yeah, we fly out.

Dave Bullis 52:36
Okay. I was just wondering, honestly, because I imagined, you know, driving across the country a couple times, you're like, all right, it's cool. But now, now, like we're getting into double digit digits now, and it's kind of like, you know, you know, drive. I had a friend of mine who actually drove. The reason I always asked I asked that question is, I had a friend of mine who actually drove from here in Pennsylvania out to Nevada and and, and he was and, but he he went on, like, this whole tour of different doing different things. And he was driving, I think it was, I want to say it was Iowa or Wyoming, and he said it all started to hit him as he was driving out there. And he goes, it was just like a flat area. It was all, you know, completely flat. And he's, like, I just saw the same things. Like, you know, it was kind of like a prairie and then a farm, and then a little bit, then it was like, you know, just open grassland, like a prairie. So it was like, Prairie farm, Prairie farm. And he goes, it starts to mess with your mind. And, you know,

Kevin Sluder 53:36
We've done that job. Actually. I know the part of the country he's talking to us on the way out from Michigan. We drove through that.

Jennifer Sluder 53:42
I think doing that for for weeks and weeks would be really I don't think our marriage would last that

Kevin Sluder 53:50
You did mention it was that we with the with feeding time, the short film before heartless. I did actually go on a road trip with with Matt, and we drove from here to Provo Utah. Now that was pretty cool, but that's not like, all the way across the country. That was a 10 hour drive, and it was awesome. That was fun. Listen to music, chat with your friend, that that was great.

Dave Bullis 54:10
Oh, that's all, yeah, see, that's awesome. It's awesome when you can't, when you can go with a friend, because even I take a trip out to Pittsburgh, it's like four hours. And it really helps if you know, if everyone's into the trip, you know what? I mean, everyone's you know, you know. And it just, you know, it makes it go a little easier when, when? The last time I went, it was snowing as we were getting into Pittsburgh, and we were more concentrating on not dying, because I was like, I think you're going a little fast. And he's like, they'll tell me how to drive. I'm like, All right, so, yeah, you know, it's just, you know, it's this crazy journey, right? So everyone I will link to everything that Kevin Jennifer and I talked about. Kevin and Jennifer, I want to say thank you so much for coming on.

Kevin Sluder 54:50
Hey, thanks for having us man, this was a blast.

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BPS 463: The Rodriguez List: How to Make Movies with What You Already Have with Aaron Kaufman & Brian Levin

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  • Aaron Kaufman – IMDb
  • Brian Levin – IMDb

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Alex Ferrari 0:46
Enjoy today's episode with guest host Dave Bullis.

Dave Bullis 1:07
I just want to talk about the theme of today's episode, which is the Rodriguez list. You know, we talk a lot about Robert Rodriguez and working with him, as Aaron Kaufman has worked with him in making Sin City two and Machete Kills. And I just want to say to you, for the people listening to this who are planning on making a movie, or want to make a movie, here's what I would suggest you do. I would make three or two, four lists. One would be an asset list of all the props and sort of you know things that I might need. Two is a location list, and three is an actor's list. And if you want to make a fourth list, it would be a producer's list, or maybe even just a very broad networking list of who you know and how you know them you know. Would they be willing to help you out by lending you a location for free. And if you take those, those lists, you know, you start to brainstorm ideas of what you already have and things that are going to be easier to obtain than other things. And then you start to work through that, and you can start building a script out of that, you know, you know, what I think is going on is basically cinema now, one location, cinema is sort of like the hallmark of this era. You look at movies that have come out like, you know, buried ATM saw one the green room, don't breathe, and pretty much everything by the duplex brothers and Blumhouse, it's all contained thrillers and horror. And you know that that's sort of because it's cheaper to do and it requires such a focus on the story, you know, everything, including the actors, because they really don't hire named actors for these but they for most of them, they don't, but you could still, but this story has to take the focal point of all of this, and I think that's gonna be the new calling card, by the way, is instead of a short film, you'll be showcasing like a feature length film that you've made for Cheap, it's also entertaining, and you've put onto YouTube for free as a way to build an audience and to show what you can do. And, you know, a producer is some kind of, you know, money. Person sees this, sees potential in you, contacts you about working together, you know. And then you can go from there, and then you can start getting bigger and bigger budgets, you know, as I've told the story before, my friends with Lionsgate and how they got their deal through to with Lionsgate through YouTube. And, you know, granted, things have changed since then, but the point is still the same. And you know, if you look at Fede Alvarez, who made that short film, panic attack, he put it on YouTube, gained a ton of attention, and then he, he ended up directing the new Evil Dead movie. So I wish come out in 2013 so my point being is, see, he just put that on YouTube for free, because he just, you know, I'm assuming he wanted to gain some kind of attention saying, hey, look what I could do. And that's what I think you have to do. You know, I think the days of of making sort of a film and entering into Sundance and and, you know, all that stuff, I think that's probably going to happen later for everybody, myself included, because unless you already have a absolute stellar network and a lot of ducks lined up in a row and already have been, you know, or have this great, great network, who can, you know, bestow upon a pretty good amount of money, I think instead, you got to take. One step forward. Sorry, one step backwards, to take two steps forward. And that's what I mean by all of this. You know, make a movie with your friends for 1000 bucks or even less, and put it on YouTube for free, and then say, Okay, well, now imagine what I could do if I had 10,000 50,000 100,000 a million dollars, and you can go from there, and you can keep moving up Lisa, that's what I think. But on this episode of The Dave Bullis podcast, I have two producers who are absolute rock stars at coming up with all this stuff, and we're going to talk to them today. My first guest is Aaron Kaufman, a producer, writer and director, best known for producing Machete Kills and Sin City two with Robert Rodriguez. And he also wrote and directed the film Urge, starring Pierce Brosnan and My other guest, Brian Levine is a producer and writer best known for playing with guns and bullies in blue. They've just produced the new movie flock of dudes, which is out September 30 of this year, 2016 with guests Aaron Kaufman and Brian Levine, Hey, Aaron. Hey Brian, thanks for coming on the show.

Brian Levin 6:05
Hey, how you doing?

Dave Bullis 6:07
Good thank you, Brian. Aaron and Aaron, how are you, sir?

Aaron Kaufman 6:12
Oh, doing well. Doing well. Thanks for having us.

Dave Bullis 6:15
Oh, well, you know my pleasure guys. So you know, Brian, I just wanted to, you know, I guess I'll start with you. I wanted to ask, and it's a question I ask everybody, and that question is, you know, how did you get started in the film industry?

Brian Levin 6:31
Started in the film industry. I started an online an online show in the fall of 2005 called the post show with two of the guys that I made the movie with, Bob Kester and Jason Zumwell. And yeah, we started just by putting videos online twice a week, and that kind of got us into the industry.

Dave Bullis 6:56
So basically, were you discovered by that method, or did you sort of just parlay that into something else, meaning, meaning that you did you mean, what I'm asking is that, were you discovered by somebody, or did you self fund your next project? Which what I was trying to ask,

Brian Levin 7:10
Yeah, we were through those videos. We were picked up for a company called Super Deluxe, which was an online network that was part of Adult Swim, and so they had, like, when they were starting off, they had talent scouts kind of come in the net for people like us, and that's how we were discovered.

Dave Bullis 7:34
You know, very cool. You know, I was actually talking to the co founder of the onion, Scott dickers, and that's how he was actually discovered. They, you know, they were just doing the onion as, sort of like something to do, and it's sort of, you know, morphed into something else. And then, you know, agents and managers were calling him and saying, hey, you know, what else do you have? And it'd be basically saying, you know, because you guys are actually out there doing stuff, and it was a great way to, you know, to to find out who's doing stuff. And, you know, and if they're able to get a a network and able to get an audience, imagine what they could do if they had a little money behind them. Yeah, exactly. So, you know, just to go to you now, Aaron, you know, how did you get started in the film industry?

Aaron Kaufman 8:15
Well, I'm a little older, so there was no, there was no YouTube at the time, but my first job in entertainment was working at working for Chris Blackwell, who had started Island Records and island films, and I was sort of transitioning out of the.com world, which I worked in in my early 20s, but always had wanted to work in entertainment, and got a chance to work with him as he was starting palm pictures. And it was kind of interesting time and an interesting situation, because he was such a great guy, and had this great experience having discovered Bob Marley and you too, and on the film side, you know, having put out, you know, films by Spike Lee and Pedro mandovar. And he just was this, you know, Mandarin of all, that was good as far as I was concerned. And so I got, I got a chance to really get my feet wet and touch a lot of different, different parts of the business,

Dave Bullis 9:12
No, and that's very cool, you know, you know, as we talk about YouTube, and I just wanted to mention, you know, that that's something that, you know, I've had other producers on the show, and we've also talked about that, about, you know, making your own YouTube show as sort of like a launch pad for yourself. And you know what I mean? And it's sort of about, you know, the question that comes as a lot of people have asked me through email and tweets, tweets and all that, is basically, well, how do you get the money to start your own YouTube show? So it's sort of like this cyclical question that, you know, it's always like, you know, the chicken or the egg. You know what I mean? It's always your word.

Aaron Kaufman 9:46
And there's not always a the other part of it is, if you want to become a doctor, that takes a lot of work, but there's a path that you go through. You know, you do this, you take that test, you go to this school, you take these, you know, there's a path. There really is not, and I think that's what's really frustrating to a lot of people, is you can't just tell them, Oh, this is, this is how this happened. I think if you ask Brian, you know, did he expect to become a writer by, you know, dressing up as Bob Dylan and having a video go viral, he probably would not have, probably was not, you know, part of his, his plan. So, so that's one thing, is that you have to understand it's really not about having a solid plan, but it is about creating things, you know, so if you have an opportunity to create, create, and that's, that's the strongest thing. I mean, even as a producer, you know, as things are pitched to you, or things come over, it doesn't have to be, I've seen, you know, really rudimentary stuff that you could just tell there's talent behind and that's, that's really enough. I remember, before the first Paranormal Activity came out. You know, there were agents showing that movie around to show off the directors. And, you know, it was even more rudimentary than the version that came out, but you could tell that there was, that there was significant talent there. And that's, that's sort of how I would, I would say I would worry a little less about having money to polish everything off and worry more about just making something that's in gear.

Dave Bullis 11:23
Yeah, it's very good advice, Aaron, you know, just as a quick side note, you know, forever for my listeners who have listened to the some of the past episodes, I actually shot my own TV pilot, and I was going to actually put it up on YouTube. And then I was talked out of it by an agent, and he said, don't ever put it he's like, No, don't put it on YouTube. He goes, let's just, you know, shop this thing around. And I didn't sign with that agent, by the way, but not that he really, but, you know, he was giving me advice at the time, and we ended up, I now, I'm still toying with the idea of putting it up on YouTube, just because, you know, I basically, it cost me a hell of a lot more money than I thought it would, but you could tell that there was a lot of time and effort put into the production, the set design, everything, you know, and I hate for it to just sit on a hard drive. You know what I mean?

Aaron Kaufman 12:17
Of course, I would say, if it's something you're proud of, definitely put it out. You know, there's, there's something to what he was saying, as far as being selective and and once you put something out there, then it's out there. So every time someone says, you know, Hey, we should hire this guy. Know that that is going to get looked at, as long as you're fine with that, and you you like it enough to to be proud of it, to put it up there, to absolutely do that. But, but do know that you should be somewhat selective, because whatever, whatever is out there, is is out there, you know, forever.

Dave Bullis 12:40
Yeah, very true, you know. And as we talk about creating, I want to actually mention, you know, Aaron, you have a movie out. Urge, yes, and you know, you, you actually, you know, wrote and directed, and I think you also produced. Urged, and I wanted to ask, you know, what was the impetus for you to start, you know, start writing and directing your own script.

Aaron Kaufman 13:00
Well, urge, actually, I wrote with Jason Zumwalt, who also wrote on with with Brian. That's I met Jason with Brian on flock of dudes. They were, he was part of the post show. And then I ended up doing early, early drafts with with Jason, which really helped it to come together. But then ultimately wrote the last thing is two drafts with Jerry Stahl. We'd written permanent midnight so there were I did a lot of collaborators on this script, but I'd always wanted to direct, and one of my reasons for taking the job with Robert Rodriguez in Austin in the first place was to learn production at that level. You know, I had been producing for quite a while, but there was no comparison to the experience I got working down a troublemaker where, you know, we were making a movie every nine months, you know. And from the just in the time I was there, you know, we, we had done two machete films, the sequel to Sin City spike, it's for and be and Robert had produced the the predators remake with with Adrian Brody. So you know, it was non stop production, and that that helped me to really build up those chops. But once we have finished Sin City, which was a really large undertaking, it was really more a matter of trying to figure out what I wanted to to direct and and putting it together after that.

Dave Bullis 14:22
So I want to ask you, you mentioned working with Robert Rodriguez Aaron. I wanted to ask, you know, what are some of the things that you learn from him in terms of either writing, production, directing, I mean, because I admit I'm going to geek out here, Aaron. He's a huge idol of mine, and, I mean, I am just, you know, I would love the opportunity to talk to him, and I'm always interested everyone that could everyone who has worked with him, you know, I've had his cousin on Alvaro Rodriguez little road machete. And you know, we were talking, I mean, I could, you know, we were just geeking out about movies and everything else, but I wanted, but you know that that's going to ask you, Aaron, is, you know, what are some of the things that you learned from from working with Robert Rodriguez?

Aaron Kaufman 14:59
Well, a lot of it is probably its own, its own dedicated show, because I think people don't realize he has a he has sort of a whole theory of production, which is somewhat different than how everybody does things. So it's like a, you know, it's almost like a Master's class that you get from from him. But some of the core tenets are the fact that, you know, first and foremost, he likes to work, he likes to produce, and he produces a lot, and that, in itself, creates a different environment. And I would say that there's an analog to people that are looking to put stuff on on YouTube, is, you know, the way that you get great is by producing quite a lot. You know, you're shooting all the time. You're getting acclimated to, you know, to what you could do, what's possible. And that really helps the confidence you get from knowing, looking at a problem, and knowing, oh, I know how to, how to handle this. That's, that's really important. And he, he did that. I mean, he was making shorts, he, you know, before he made mariachi, he kind of approached mariachi in a pretty methodical way, in the sense of, you know, he was getting ready for it like a marathon runner. So that's, you know, the just producing and producing a lot, I think, is one two. He also didn't really buy into the whole the mechanism of, all, you know, if there were, there was a better idea, if there was a way to do something more simply. He was all for that, you know. And he also, if you look at him and Robert, Robert and Quentin, who are very good friends and came up together, they both have this sort of method, you know, this kind of thing that they live by, which is, you know, they really are focused on what's what's going to be amazing, what's going to be memorable by an audience, and they really try to minimize everything that isn't. So you know, anything that's that's not, you know, going to be memorable or going to be enjoyed by an audience. They really try to cut a lot of that stuff out of their movies. And that's why they're pretty lean and mean.

Dave Bullis 16:55
Usually, yeah, you know, I'm always fascinated. But how quickly, you know, Robert can get a movie together. And, you know, because, I mean, I know he, you know, he wants to make his, you know, produce his own stuff. And, you know, there's something Robert once said about, you have 20 bad movies in you, and basically get them out of you as quickly as you can. And that's why he made all those short films, you know, early on in his in his life, where it was just, you know, he casted his friends and family, and, you know, just made videos like that. And, you know, just posted them. I think, you know he, I think me what couple of his DVDs, he posted a few of the shorts on the DVD extras. But, you know, I wanted to ask you, Brian, when you were, you know, you know, coming up, did you start, you know, you know, did you do things like that? You know me, either in high school or in college? Did you actually make your own movies and, and just sort of, you know, like, make a ton of, like, really short movies or and, and just try to get, you know, a ton of mistakes out of the way.

Brian Levin 17:50
Yeah, I made, I did some short films and wrote some short films in in high school, in college, but, um, I went to graduate school for a couple of years for screenwriting, and I think that's kind of where I really just had, like, a high volume of output and really learned the craft that way.

Dave Bullis 18:15
Yeah, yeah. And just like Aaron said, I think the best way to to actually learn is by doing. And you know that that's, you know, even other filmmakers have had on this podcast have even said, you know, that's what they did. They literally just went, took a camera out in their backyard, you know, and just started making stuff. And, you know, one guy taught himself to edit by just taking a camera out to his local park and basically just talk, just, you know, okay, I'm gonna, I'm gonna get some video, some footage of the ship coming in. I'm gonna get some footage of these birds. I'm gonna get footage of this. He wasn't focused on telling a story as much as he was just getting used to what's, you know, operating a camera, getting used to getting the right footage. You know what I mean, like getting used to editing all that stuff.

Aaron Kaufman 18:56
It's also, I think writing is the is the writing is probably the biggest example of that, right? Because it's so terrifying to write. And the real antidote, you know, to to writing, or to be able to write, is more right, you know. So the the you have to start getting comfortable with, you know, chopping the task down into smaller bites and saying, okay, you know what? I'm going to write this character, I'm going to write this line, I'm gonna write something that you can do and complete and feel good about to move on, because it is daunting. But the truth is, the only way you get better is by doing.

Dave Bullis 19:31
Yeah, very true. And, you know, I want to talk to, you know. So, you know, Aaron, as you actually making urge. You know, what are some of the things that you took away? I mean, you know, urge looks amazing. It starts Pierce. Brosnan, you know, I've, you know, heard amazing things about working with Pierce, and I wanted to ask, you know, what are some of the things that you learned while making urge?

Aaron Kaufman 19:51
I mean, tons. Pierce is great. I had worked with him once before on a movie called The Greatest, and had met him then, and was just very surprise expectation meeting him, but he actually is just a super decent a, really genuine guy. And that movie that I had produced was there was a first time director on that movie, and he was very kind and sort of very open to working with her, which is not something that you know every actor feels comfortable with. You know, sometimes that's a little scary for an actor to work with, somebody who's who's a first time filmmaker. I had produced, you know, films for 15 years, but still stepping behind the camera as a director for the first time, you're still a first time director, no matter, no matter what. So I think the part of, part of approaching pierce the first, first point was the fact that I knew what kind of guy he was, and that, you know, he would come and give, give us all, not, you know, undaunted by the fact that this was my first as a director, and then I learned with him that, you know, basically get someone as good as Pierce to read your dialog, because it makes You sound like a much better writer, if you, if you do that, because he, you know, just comes on stage and you're expecting one thing, and he just did something so much better every single take. And so that was, that was great, but you have to really, you know, learn to communicate. I think that's for directing. That's that is the biggest. And it may sound cliche, but it really is true. You know, what ends up happening in on a film set is directors get so and I've seen this as a producer with first time filmmakers, where filmmakers get so overwhelmed because they're being asked a million questions, and a lot of those questions they actually don't know the answers to, and they feel like they should, and that they start to break down, and they start to just get nervous, and a lot of times they'll close down, and instead of giving more information, which is what they really need to do, they give less. And that's the really, the biggest and the most fundamental lesson that I learned, and I would certainly talk with other other filmmakers as as I produce them, to let them know, you know is that all these people want is to do the best job they can do. So you have to give them the tools to do it. So if they're asking you, you know, this scene calls for a gun. What kind of gun do you want? And you actually don't know, because you haven't thought about it, that's okay. You can tell them, I don't know. Let me think about it, and that'll be better than, you know, trying to just freeze up or or not communicate.

Dave Bullis 22:23
You know, that's a very good point. Aaron. You know one you know one guy I've always heard who knows pretty much every answer that is asked to him is Tarantino. You know, some people I know that have worked with him have said that he already, pretty much has anticipated all these questions. Or his vision is either so deep that he already knows exactly what he wants, how it needs to look all that stuff, and I think that really comes through in his movies.

Aaron Kaufman 22:47
I know him, Quentin. I've never actually been on set with him, but I know him. I would, I would definitely believe that he knows everything, just just because he takes so much time and so much care, and he really almost rates his movies, like novels, that by the time he gets on set, I would imagine that he just really, really knows, but, but even, even then, you know there, then when you and as you do this, more and more, you realize that you're writing, that you're thinking about production in a way once you've directed the changes you're writing, because now You're writing you're thinking of like on the day, okay, you know, I'm putting a gun in this guy's hand. What kind of gun is it going to be? Because, you know, you're going to ask and ask that question, you know, if it's if you're describing drapes, the idea of, what color are those, or what texture are those, or are those things? When you're first writing and you haven't directed before, a lot of times it's just, oh, there's drapes, or there's this, or there's a gun. And, you know, you're, you're moving on to the next thing without forcing yourself to really think through I think that whether it's Quentin or some of the other, you know, some other great directors that really like Paul Thomas Anderson, or anybody who create like a whole world, I think it's because they've thought through all that, all that detail, and they've, they've made that feel real, which, which helps in moving.

Dave Bullis 24:00
Yeah, yeah. I really felt that during Wes Anderson's Grand Budapest Hotel, because I even went out afterwards and I bought the book about the artwork of the film. And, I mean, you could just tell the layer of planning and creativity in that film. I mean, because every shot looks, literally looks like a painting.

Aaron Kaufman 24:17
Yeah, no, everyone's composed. And the, I mean, Wes is obviously known for, for that level of almost like fetishistic detail. He also works with some of the best people in the world and and he cares what I like about Wes, though, is that there are people that can get as really overcome with the detail and forget to tell a story, you know, or forget to really build characters. And he seems to be one of the few people that can kind of do all of those things. You know, these films are so well composed, well so well designed, and yet they always seem to have a heart to them that that's a really hard balance to to make. And I think he does that very well.

Dave Bullis 24:53
Yeah, I completely concur. And you know, you know, as we talk about, you know, making and, you know, writing films. Yeah. And I wanted to, you know, talk about, you know, your the film that both of you produced, flock of dudes. Now, Brian, you also co wrote the movie, if, if I'm correct, and, and you both produced the film. So, Brian, I wanted to ask, you know, when you know, what was the impetus for writing, you know, flock of dudes. Did, you know? Did was there any sort of, you know, event? Did you always have this idea, you know, I you know, so what was the, you know, impetus of creating flock of dudes?

Brian Levin 25:26
Yeah, that story just kind of came out organically from hanging out in New York with Bob and Jason. And we were, I guess, you know, in our late 20s, mid to late, mid to late 20s, and everybody was hanging out. And whenever we go out, all the other kind of friends of ours would join us. And eventually there would be a dozen, you know, guys going from bar to bar in New York. And we started joking around that we have to just break up with all these guys. We can get rid of them so we're not traveling around in a flock of dudes, and that kind of, that joke kind of became the movie.

Dave Bullis 26:06
So when you actually, you know, sat down Brian to write the film was there, you know, do you subscribe to sort of any method to writing? Meaning, do you subscribe to save the cat? Do you sort of, or are you more of, like a, you know, a mini movie method guy or do you just, you know, sort of just write,

Brian Levin 26:26
Well, to be honest, it depends on what kind of movie I'm writing. So, you know, some things are more structured in a conventional react way, and some of them are more, kind of a looser, less structured form. It just depends on the movie, really.

Dave Bullis 26:46
So with flock of dudes, when you sat down to write, you know, you since it was based, you know, pretty much on your own experiences, you know, did it sort of just flow out of you? Did you already know, like, hey, look, I know I want this to happen. I know by the end of the movie I want this to happen. Was it, was it something like that?

Brian Levin 27:02
I think we had a couple kind of big kind of plot points, like the guys breaking up with each other and things of that nature. But really, I mean, I think at least with the group of people writing together, with three of us writing, it was just about sitting, sitting down, and figuring out, hey, you know, what are some interesting and funny things and characters, and then ultimately, how can we kind of string this together into into a story that makes sense and has, you know, a solid enough structure that it kind of fits into the realm of a Commercial movie, right?

Dave Bullis 27:41
You know, because I've had the writers of broken lizard on, and that's something they were talking about as well, was that, you know, they would get together, you know, brainstorm an idea, and they wanted to make sure that it was, there was actually a story there, you know what I mean. And they wanted to make sure that, you know, they would put that, that the story and the structure would be like the bones, and then, like, all the jokes and everything would sort of be like the the muscle and the skin, so to speak. Yeah.

Dave Bullis 28:07
So, so, you know, Brian, I want to ask, you know, how many drafts did you go through flock of dudes before you finally said, You know what this is? This is the draft is ready to shoot

Brian Levin 28:17
Between the very beginning? Well, flock of dudes is a long process. It had been optioned by a studio and came back to us, and we had multiple drafts at every step of the way, but I would say probably overall, we project 30 drafts and then,

Aaron Kaufman 28:34
Wow, 30 choice that's mine, is actually, actually funny, because they had been through sort of a studio development process. And so I came along after that, and I remember sitting with them, working on the script, and no matter what you mentioned, they would say, oh yeah. The like, this producer had suggested that before, or the studio wanted that to the extent where you're like, What if all these, you know, characters were chickens instead of people, they would be like, well, actually, you know, the studio had, the studio had mentioned that that might be an idea, and so there was no sense how many permutations had been thrown at them. But I think it kept coming back to the original story, which was this real relationship between these guys. And what I always liked about it was that it was a fun comedy with lots of big laughs in it, but at the core, it still felt real, and it still felt like it was rooted in, you know, these real relationships. And I think that made it a lot a lot more interesting for me.

Brian Levin 29:34
And that's one thing that I think Aaron did very well, which we have encountered from time to time, but it's not all that common, which is he really recognized the core of the story, which is kind of, essentially, kind of the emotional journey of the lead character. And he helped us really, kind of protect that and make sure any you know, encourage us to deliver on that. You know, stories are so in the end, the story is so really fragile that there are a lot of ways that it can go sideways if you're not kind of protecting what's important about it.

Dave Bullis 30:26
You know, that's very true. And you know, this is something I've learned too, not from my own experience, but also from doing this podcast. Is whenever a writer, director, gets a producer, a piece, the singular sort of bonding elements to all good relationships. Has always been that the producer sees that, that that core of that script, and he and he or she actually really, really digs that idea. You know what? I mean. They really understand one another and that, and that's true. So when the producer goes out and is talking to, you know, investors or or going to distribute, distributors that they can, you know, use that in the pitch, and use that as the selling point. But also, you know what I mean, like, so that way, there it's not that sort of, what we're talking about four before, with all the different permeations where it's like, well, what if they were chickens? What if they were that? You know what I mean? Yeah, so, you know, I wanted to talk about, you know, since we're talking about producing, I wanted to ask you guys, you know, you know, producing, you know, flock of dudes. You know, both of you produce this. And I wanted to ask, you know, what were some of the biggest challenges in producing something like this?

Aaron Kaufman 31:33
I'm sorry, what's the question,

Dave Bullis 31:36
What was some of the biggest challenges in producing flock of dudes?

Aaron Kaufman 31:39
I mean, I think flock of dudes. You're you're trying. There's a couple of things. One, you're trying to make a comedy in the independent space, which, you know, the independent space is not necessarily that welcoming of this kind of film. You know, if you look at what really gets made in the indie space, it's, it's dedicated toward, you know, what we'll show it, Sundance, what will show at Toronto. You don't really see sort of live old comedies at those at those festivals, and we were really, at the end of the day trying to make a commercial comedy that would be enjoyed, you know, sort of outside of the in the space. That was sort of one challenge, because you're the people that are there, the systems that's there to help you and assist you through the process. There doesn't really exist, you know, this is a kind of movie that would get made by a new line, and we were trying to make it look and feel and and act like one of those movies, which is great, except that you're really on your own because you're there's just not the sort of in sport in the indie world for that. You know, you don't have big festivals that want those kind of comedies. So that's one two. You know, we're trying to make something that looks like a bigger budget movie on on less, less, less of a budget, on smaller budget. One of the things that we had lucked out on is the the post show guys had some great relationships in the comedy world. And we were able to populate the the film with with with guys that we people really liked. And then once that started to move, then other people started to come on board. You know, it's like Hilary Duff and Jamie Chung and, you know, even really owner were joining at that point, because we had Chris Delia and Brett Gelman and Kamala and Johnny and all these other people that were really coming up. And this movie's been we made a while ago. So I would, I would say, casting wise, we look like geniuses, because now everybody who's in the film has kind of blown up and become huge. But that was the, those are the kind of one two issues, and then you know, you're dealing with the Bob castron, who directed it, who's a first time as a as a director. So you're dealing with those are not specific to Bob, but but specific to anyone who's who's making their their first film.

Dave Bullis 33:56
So you know, that's actually another person question I had was, you know, with a cast like that. You know how? You know, because they're all doing so many things. You know, Hannah Simone, she's on New Girl, you know, you have Eric Andre. You have hilly Duff. You know, what was, what was some of the biggest logistic issues, you know, just getting all the all these actors together, was there any logistic issues?

Aaron Kaufman 34:17
There was, I mean, there was a lot of just the casting of it, you know, we we ended up, normally in a film, as a producer, I'm casting directly three or four roles, you know, that are your sort of bigger roles, and then working with a casting director to to come up with ideas for everybody else. Here, we really kind of cast down almost the entire, the entire movie. So other than background, there are no like day players on the movie. Everybody are, you know, everybody in the film is, is somebody great, not that, not that. Day players can't be great. But you know, these are every, every single role is, is populated by, by somebody who we loved and was really great. So you have, you know, Jeff Ross in, in a scene, you have Kellen Coleman. You have to. With the Simons from Veep in a really funny scene. So there's the movie kind of just keeps going and going. And for producing wise, we were really excited every day, almost, because it was like every day we got to to work with somebody new and that we admired, Hannibal Barris. And, you know, just, it just went on and on. So it was that made it pretty, pretty fun. But getting, you know, doing that was was done as a concerted effort, because it was a matter of, how do we make this movie stand out? How do we make this movie look special? And that was one of those, was one of our big ways of doing it.

Dave Bullis 35:35
You know, Aaron you mentioned that this was Bob Castro's, you know, directorial debut. You know, when investors were looking at the movie, did they ever, you know, maybe question, you know, should we, you know, is Bob gonna be able to handle this? I don't mean it the way it sounds, by the way. I just mean that, you know, is there ever a, you know, a sort of an issue that someone would raise? We're saying like, Well, hey, you know, you know, is there any, is there anybody else? You know what I mean? I don't mean that the way it sounds,

Aaron Kaufman 36:05
Not at all. No. And in fact, it's exactly what happens. I mean, having nothing to do with Bob, specifically, just the moment you say first time filmmaker to a an investor, it's you know that it's not what they want to hear. No one, no one ever grabs you and says, Oh, great. That's exactly what I wanted. First time director to to lavish my money on. And look, the same thing went for me, because after flock of dudes, I directed urge. And I thought, you know, having been in film for so long, and having worked on, you know, big movies like, like Sin City, that you know, being a first time director would not be as much of a hindrance, but it still is, you know, and really what it comes down to, and I understand it a little bit better now, is that before you direct, you really have no idea what kind of director you're going to be. You could hope. You can think, you can prepare. You can learn. You can watch movies, you can take classes. You can learn theory. All of these things are what you should do, which is great, but none of them really prepare you for what it's actually like. And I've seen it. I've seen people that get behind the camera and they just freeze and it's not for them. And I've seen people get behind it who you weren't necessarily thinking, we're going to be great, and they thrive so that, because that's a random that's why I think people get really nervous about it, is because they just there's nothing, there's nothing to repair. You're essentially trusting a producer who says, Yes, this person can do this, this job. So you have to overcome that. A lot of ways we overcame that. Was the, you know, who we had on to produce the movie, who we brought on cast wise to to really offset students,

Dave Bullis 37:39
Yeah, you know, and I'm glad that you because that's what I was trying to say, Aaron, was that basically, you know, even when you know, in my own experience, when you know, you put something together, like a pitch packet and you go to investors, you know, that's not something they want to hear a first time director, you know what I mean. Because, you know, you know, they sort of, they want to know who, and I forget who I was saying this to, but that's sort of what the new thing is, where it's like, it's like, even for, you know, for any independent film now, it's like we want a name director, a named producer, a named writer, even, you know, and the cast all has to be sellable. So, you know, get us people, you know what I mean. And it's sort of putting this whole package deal together, where every so it's sort of like you're stacking the deck. So when you go to producers, or, I'm sorry, when you go to investors, that you can say, Look, you know, we're pretty much stacking the deck in your favor, because everyone here is willing to work for a little less, maybe, or, you know, is willing to work on this, on this passion project, you're 100% right.

Aaron Kaufman 38:33
And I, for me, it makes it a lot less fun than it used to be. I mean, you always have to put a package together, but now in order to get something off the ground. You have to, you know, used to be okay, we have one major star who wants to make this movie, and it's a smaller movie. Let's go now. It's like, okay, well, the first and second lead and third and maybe fourth, and we need to name director and and then all of a sudden, in my mind, you're taking a lot of what's special about indie film in the first place. You know, I grew up in the 90s, and, you know, that's when I think New York indie film was really kind of at its height. And you had great, you know, you had, you know, kids, and you had, you know, all these great, you know, simple men and all these other great, great movies that were coming out. And you had Jim jar mission. And those guys were not making those movies thinking that they needed five main stars to to make those movies, and I don't know that their films would have been as special if they did so. I do think I understand it, because I understand the financing side of things, and I understand why they're they're looking for that. But I would venture to say that the most successful independent films are the ones that where, you know, artistry is really at the at the forefront.

Dave Bullis 39:43
You know, I had on Chris J who from Army a freshman, and he actually made a movie called the bet. And what they did was they actually crowdfunded a little bit of money and actually took that money sort of as like a seed investment. And they actually went out to us to find, you know, more money through actual investors. And because that's that they actually had to, you know, basically that's sort of like the new model, as he was saying, you know, mean, because that's that way he could, you know, use that to go out and fly to meet these people, or, or what have you have these meetings. Or, you know, and you know that they finally got the money, and then they, you know, if you watch the bet, you know, has, like, Jake the Snake, Roberts has ready, ready Piper in it. You know what? I mean, like those, we were just saying, they're sprinkled throughout the whole movie, yeah.

Aaron Kaufman 40:38
I mean, I personally don't really know how the crowdsourcing stuff works. I'm interested in it, you know, seeing some good stuff happen from it. But, yeah, I mean, a lot of filmmaking is about momentum, and so anything that you can use to get momentum going. So if, you know, a lot of times we would, I would raise, you know, seed money, or we raise development money for a film. If you could do that through crowdsourcing to give that would give you the momentum that you need, and once you have the momentum, then people start to pay attention. If you say, Look, we're going to make this movie maybe, or we're going to make this movie in October. It's very different. It's very different for agents, and it's very different forecast to wrap their head around trying to come on board.

Dave Bullis 41:17
You know, Aaron, if you ever have any questions about crowdfunding. I will be more than happy to answer any questions you may have, because I have done, I've done it a number of times. I've helped other filmmakers raise budgets, all that good stuff. So I even wrote a couple articles about it, which was actually one of them, is on any film hustle with Alex Ferrari, who you with, whom you were on the podcast I did, yeah, so, it was on his side. So it's, you know, it's, it's, yeah. So if you ever have any questions, please let me know. Great. So you know, guys, I had some fan questions come in. Would you mind answering a few? No, sounds great. My first question, she said, my first question comes in from the good people podcast reviews, which is at the hippo critics, as the film was mentioned on WTF podcast with Mark Maron as being delayed, what issues did you encounter?

Aaron Kaufman 42:09
Oh, well, what was can you read the question? I'm sorry, though, sure.

Dave Bullis 42:13
No problem, as the film was mentioned on WTF pod podcast with Mark Maron as being delayed, what issues did you encounter?

Aaron Kaufman 42:21
Yeah, we, I think it was, he was talking to Eric Andre the film itself. You know, we put together, and it was put together a fairly small, small budget. And then we were, we cut the film. I was, like, I said I was directing urge, and was able to take, then, kind of right before that, come back and work with Bob on another cut. And then, really it was just the the vagaries of the current indie space, you know, we were looking for, we weren't looking to go, you know, we were very proud of the film, and we were looking for the right partner for it. And so we had been approached by a bunch, but their ideas for bringing it out just were not aggressive enough, and then we were lucky enough to connect with stars who have been great to us and and have have a really great idea for bringing the movie out and doing it theatrically, as well as as DOD and then, and then a partner with Hulu, so The movie will get a much broader imprimatur than than it would have. And I think holding out for the right situation was was the best idea. Then after that, they had a schedule of when, you know what, when the movie would fit in the queue, which took some time as well. But yeah, I think it's been something because I think a lot of the cast and myself included, were really happy and proud of the film, and really liked it, wanted to see it come out, and in the waiting has been a little bit of a bummer, but we've reached out now to cast, and they're all coming back on board to to help promote it now, which has been great,

Dave Bullis 43:55
You know, and that there's another question that came in, which actually ties in to what we're just talking about, is, You know, do you find it harder to release a film now because the marketplace has gotten a little bit more crowded?

Aaron Kaufman 44:13
Yeah, I think, I think so. I but I don't, I don't know that it's as crowded as it is. There are other options, you know, I think it's, it's, you saw gluts in the in the independent film world a few times, right? I think 2006 seven was probably one that I can remember specifically, because it was like a lot. There were a lot of good movies that came out, and it was we were dealing with a flush of money that hit the independent market, mostly from from hedge funds, and it was just creating too much product that couldn't be absorbed. Now, I don't know if it's that. I don't know if that's the issue. I think the issue is just, what are our behaviors? I think our behaviors have changed, which is in some ways scarier, because I think our behaviors used to be, you know, great. It's Friday night. I'm going to go on a date. Let's go to let's go watch a movie. Now. You literally have like, you know, people say things like, let's Netflix and chill, right, which is a completely different sort of mindset. And I think that's pervasive. So I think people now are looking for more stuff that they can binge watch, more stuff that they can see. I think people are enjoying watching, you know, something that's more in depth, like 10 episodes of Narcos. And so I think that the amount of of time people want to spend in the theater is less, and so therefore it's got to be more special. The corollary is that you have the studios and that are putting movies out there that know that the only way to really get people's attention is to spend quite a lot of money. And so the amount of films that they're willing to make that kind of risk on is really gone, you know. So what you're seeing less and less of are what I kind of grew up understanding, which was like that platform release, where you're putting it on five screens, is doing well. You're putting it on 10, you're putting it on 50. You're putting it on 100 you know, you whip you're making a way to 1000 you're seeing that happen less and less. So you either have big movies like, you know, Marvel films, that come out in 4000 screens, or you're seeing, you know, something come out on two screens and then go to to VOD. It's the world has has changed, and that's made it more and more difficult for producers.

Dave Bullis 46:21
Yeah, that's like, I've noticed as well, is that, you know, it is really, you know, you sort of have to make those, those those projections, right? You sort of, that's why we were talking about sort of stacking the deck in our favor. And you have to make those projections that, you know, this is how you know, if we could sell it on VOD, if we can sell it through our website, if we can get on iTunes, get an aggregator all that stuff.

Aaron Kaufman 46:41
Well, yeah, but the one thing I would, I would say, and I would reinforce, is one of, you know, indie film, in some ways, hurt itself. Going back to that time, 2006 7, 8, there were a lot of there was a lot of money that was flush. And instead of producers saying, Okay, let's find the right movies, people were grabbing projects that had been on shelves for years and saying, Well, let's make this and so there was great stuff that came out of that time, but there was also a ton of stuff that was either not good or just wasn't yet ready to be put out there. So that's the other thing is for now, you have multiple ways of getting to people. And even you know, having someone see your movie on Netflix is not the worst thing in the world. But what are you doing when they do find you? Are you doing anything new and interesting? Because that's what I think people will gravitate towards, you know, if it's French, you know, mini series, but if it's amazing, people are finding it on Netflix. I think that's a good thing, but I think that puts the onus on the filmmaker to not just make a movie, but to make something that's that's has a reason for being today.

Dave Bullis 47:46
Yeah, that's a good point. Aaron, you know. And actually, I have one final question that came in, and basically it is, you know, what would you recommend for a first time producer making a film?

Aaron Kaufman 47:57
Run, run away. I you know the best answer. The more that you know, the more you have one thing. You have to work harder than anybody else, and you have to get that out there. You people need to see that you're willing to be, you know, as aggressive, more aggressive than anybody else, because momentum is really what makes a movie. People look at you when you have a script and you're trying to pedal a script around town, you have a script, and that's it may be great. It may not be, but that's why they view you. If you have a movie, meaning you have this thing up and running, you guys are going to go on October 12, that it changes things that's completely creates a new dynamic. And so the point at which, as a producer, your goal is not to get a script funded by somebody, because that happens so infrequently. What you have to do is start adding the elements, right? So you have to look at, who do I know? Who can I get to, who can help me? And you have to not be afraid to go and try to bring those people on board. And so you have to think of it almost like you're keeping plates in the air, you know, spinning at all times you're running to, you know, if you're going to not direct it, you got to find the director for it. If you're if you don't know a name director, you don't have somebody who you can bring on, who adds value, per se, find the most talented person you can find that you can get behind you can show look. This movie is not just a great movie, but I'm going to bring this incredible piece of talent to the to the world, and then as you're starting to talk to to talent, you're now you have a great script with a really impressive filmmaker, and don't you want to be a part of this? And so you're always running the table, and you kind of always have to do these things simultaneously. It's a lot of work. And I think people that have an impulse to make a film sometimes don't always understand that the amount of work and sort of how grueling it it can be, you can't just approach it sequentially, where I'm going to bring a script to somebody, he's going to give me a bag of money, I'm then going to go spend that money on great talent, and then we're going to make a genius movie. and then go collect, you know, Academy Awards. It just doesn't really work that way. It really is a game of trying to build momentum, and the more you build, the better your movie can, can attract talent and and hopefully, the better, better movie you'll be able to make.

Dave Bullis 50:21
You know, there's a piece of producing advice that someone once gave me, and basically, all the resources come down to time and money. Either you need more time or you need more money. You but they, they said you can spend, you could spend time to get more money, but you can't spend money to get more time.

Aaron Kaufman 50:39
Sort of, it's true. I mean, I've been on, you know, I've seen, I've seen that before, where, you know, you think you have all the money in the world, and so therefore that should equal better movie. And it doesn't always, you know. So I think that no matter where you are, and that was a lesson I learned working with Robert Rodriguez, was he wasn't always looking at like, how much money could I possibly get to make this movie? Quite the contrary, he would, if he could get $40 million to make a spike, it's really he'd make that movie for 30 because he was always trying to, you know, outsmart the production, try to, you know, deal with less. And also, in that scenario, he would always have a little bit more autonomy, because the the onus was was far less than if he had made it for, you know, $50 million so money doesn't always buy quality. If it did, then, you know, every, you know, every big Warner Brothers and Fox movie would be amazing. But it's not that said on the indie front, you know, I think that you're compete. You're still competing, in a way, with those larger movies. And so you have to invest in something else. You don't have CG, you don't have, you know, the these huge implementations, but what you do can have is style, and what you can have is story and great character and something that's going to pop. And so you could put a movie like Black Swan into the same mix as, you know, the Avengers, and it will do well, because it's different enough, and it's, it's engaging enough,

Dave Bullis 52:08
Yeah, yeah. And that's a really good point. And, you know, Aaron, just to sort of, you know, add one final thought to that, you know, as we talk about, you know, making, you know, films and producing our first films, one popular method, you know, I've heard from a lot of guests that I've on this podcast, and even from reading books, particularly Stu makovits is book. Basically, it's creating that Rodriguez list, you know, and it's basically, you know, creating that, you know, find out what you have access to, and then you build a script around that. So if you know what I mean, if you have grandma's house and you can use the basement shoot something in that basement, if you have an old Studebaker that's sitting somewhere, try to find a way to put down the script as well.

Aaron Kaufman 52:48
For sure, yeah, and I think I would extend that to include relationships as well. You know, who do you know? Who you who you have access to, who can help you, who can introduce you to this person or that person you know, and and do that, but, but more importantly, you know, at the end of the day, piece, the piece that people forget sometimes, is, are you, do you have something you're passionate about? Do you have a movie that you really want to tell you know, that you you know, because a lot of this stuff is details, a lot of this stuff is, you know, the how, and I think you got to figure out the why. And that's what hurts a lot of movies, is you have the how, like, oh, I wanted to make a movie and I figured out how to do it. That's great, and I appreciate that. But at the same time, you really need to start from the why, which is, I have this piece of material that is going to be so funny or it's so interesting or so engaging that, you know, I have to get it out there, and that that's generally a better place to start,

Dave Bullis 53:45
Yeah, you know. And that's a great point, Aaron, and it is about who you know, right? This whole, this whole industry is about relationships, and it is always about, you know, who you know, right? You know guys. We've been talking for about, you know, 49 minutes now, you know. So in closing, is there anything that we didn't talk about that you may wanted to discuss, or sort of any sort of final thoughts that you'd like to add to this conversation? Just sort of put a period at the end of this whole thing.

Aaron Kaufman 54:10
I know Brian will wait on waiting on the election reprint.

Brian Levin 54:14
No, for sure. I've been, you know, studying up, and I think I've got it all figured out. Who's gonna win it, everything. Now I would say kind of big picture is a little bit what you what we've all been circling around, which is, there is the movie you have in your mind, which is in your imagination, there is the reality of life. You have to deal with the reality while I'm trying to execute this vision. So that's across the board, whether you're dealing with resources, money, actors, locations, anything you know, don't be an artist who has an aversion to reality. This. Is not going to help you make a movie. You'll, you'll do what you do, but you're not going to make a movie. So, you know, even though it's an unpleasant reality, often Better that than than not. That's kind of my that's what I've kind of learned, essentially,

Dave Bullis 55:18
Yeah, and you're right, Brian, you know that that is something, you know, you know i Yeah, you know. I sometimes think, you know, you sort of, you have to pick and choose battles, right? You know what I mean. You can pick and choose battles as long as you win the war, type of, you know, you know what I mean, yeah. So, So Aaron, is there any sort of final thoughts that you have the short period as whole conversation?

Aaron Kaufman 55:41
That flock of dudes comes out on September 30 and comes out in theaters and on on iTunes. We're really we're really happy with the movie, and I hope everybody enjoys it,

Dave Bullis 55:54
And everyone I will link to flock of dudes in the show notes. I will link to all the good stuff about the movie, I will into everything we talked about Brian, where people find you out online.

Brian Levin 56:09
The website for me and the guys is thepoachshow.com and you can find some sketches that we had done kind of leading up to flock of dudes. And also just some other information about us.

Dave Bullis 56:20
Cool. Are you on Twitter or Facebook or anything?

Brian Levin 56:23
I'm on Facebook. I'm not on Twitter, so,

Dave Bullis 56:28
Okay, cool. And Aaron, where we will find you out on?

Aaron Kaufman 56:30
I'm on Twitter at a_kaufman, K, A, U, F, M, A, N on Twitter, and I think I'm Aaron K Kaufman on Instagram.

Dave Bullis 56:41
Cool! And I will link to that in the show notes as well. Aaron Brian, I want to say thank you very much for coming on. I wish you the best with flock of dudes. Guys. I look forward to seeing flock of dudes or whatever next. Oh, my pleasure. Guys, thank you. Wish you the best. All right. Thanks, my pleasure. Bye. Take care, guys.

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