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BPS 328: How to Make a Kick-Ass Low-Budget Zombie Film with Eric England

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Alex Ferrari 1:54
Enjoy today's episode with guest host, Jason Buff.

Jason Buff 1:59
With Eric England from the movie contracted, he is the writer and director. And he takes us through his journey as a filmmaker, how he started out making low budget films and slowly built up from there. And I think it's really important for you know, first time, second time, whatever filmmakers to understand that there is a you know, not for everybody, but the majority of people out there who are making films start out small, they make a you know, a movie for a couple 1000 bucks or possibly even less, and then slowly gradually move up after proving themselves with a small feature, then they move up to a slightly larger one, your first feature shouldn't be, you know, you shouldn't be looking for a movie star and trying to spend, you know a bunch of money and everything. It really should be just like a test. And if for whatever reason, it loses money or it becomes a disaster, you can just learn from that and you haven't burned all those bridges, you haven't, you know, wasted a bunch of people's money because that's a lot of money. That's a house right there. You know what I'm saying? Let's move on to our interview. I'm really excited that Eric came on the show. He's a young filmmaker and is really out there doing what a lot of us want to be doing. So he has a lot of great advice about how you can become a successful filmmaker. Here we go. Okay. Well, I mean, I guess the first thing that I want I usually start out with is just really talking about your background. Where are you from? How did you get into filmmaking and all that. So could you give us just kind of a little bit of background about you?

Eric England 3:25
Yeah, totally. I'm originally from Russellville, Arkansas, which is, you know, really small town in between, like Fayetteville and Little Rock in Arkansas, right smack dab in the middle of Bible belt. And, you know, in terms of originally getting into filmmaking, there was no you know, really, there really was no introduction to film other than, you know, my my dad was a big movie night. And a lot of my family members continue to be, you know, big film fans, like I was exposed to a lot of, you know, especially genre movies when I was younger. My grandmother actually, for some reason, my grandparents have a really big thing with Stephen King like Stephen King novels were always my house. Stephen King movies were really big in my house and that that just kind of, you know, opened the door. It's kind of a gateway drug into other horror movies. Like I remember the first really four or five movies. I can remember seeing when I was a kid were like, Stephen King's It the original night of living dead. Fright Night Lost Boys like a lot of vampire movies near dark. I think my dad was a big vampire film fan. But my dad was 21 when he had me and my mom was 18 So they were kind of kids raising a kid. And so yeah, that kind of kind of allowed me to be exposed to to things I probably shouldn't have been at that age but kind of you know, created this love for the darker side of storytelling that just kind of stuck with me all through, you know, my adolescence and growing up and I became like an avid movie watcher my my dad and I you know, our quality time was always spent like we had movie night every week. So, you know, that kind of really started it. And then when I, when I got ready to graduate high school and get ready to decide what I wanted to do with my life, I was like, you know, I knew I couldn't, I was a horrible student in school, I wanna say horrible, but I was just one of those students where if I if I didn't feel challenged, I just didn't pay attention, you know. And so essentially, I knew, like, if I didn't do something that I wasn't, you know, diehard passionate about, I wasn't gonna have very happy life. So I decided to kind of, you know, take the leap of faith, and I moved to LA when I was 19.

Jason Buff 5:31
Wow. Okay. So what, what was that, like, when you arrived? Was it kind of, you know, what, what was? What it was versus what your expectation was? I was very young to just pick up and move. I mean, 19

Eric England 5:43
Yeah, I mean, I'd never set foot on an airplane, like it was, it was a big culture shock at first. And it took a while to kind of get acclimated. I mean, I, I definitely went through, you know, a couple years of missing home and, and for not necessarily missing home, but just, you know, not feeling like I didn't fit in, especially, which is weird, because LA is kind of a melting pot of cultures and personalities and things like that. So, you know, I think that was really just my own insecurities. Because every everyone kind of fits in out here, you know, everyone's different. So, but essentially, you know, it just took a while, like, it was exciting, because every day when I woke up, I could feel like, okay, opportunity was within grasp, you know, like, when you first moved to LA, you kind of feel like, okay, there's so much happening around you, how do I get involved? And I think that was kind of the daunting part was, how do I get involved? You know, it's like, I knew it was happening. I knew there, you know, it's like, I could go to restaurants and see people that I admired. And I could go grab drinks with filmmakers that I loved. And, you know, sometimes I saw actors and stuff that I wanted to work with. But, you know, I was like, how do I find legitimacy and approach these people? Because, you know, the worst part was, I moved out here to go to school. So, you know, you're almost worse off being a film student than just a filmmaker, you know, so. So it was like I was, I was below a filmmaker as a film student at the time. So, you know, but but at the same time, you kind of can use that to your advantage. You know, it's like, being a film student shows that, you know, you're pursuing it in some some regard. So some people, you know, will lend you a helping hand, so to speak. So, yeah, I just started trying to network and, you know, really pound the pavement as hard as I could and get get, you know, find my way and as much as possible. Yeah, every day, it was just waking up and figuring out how to how to climb the wall, so to speak, and get inside.

Jason Buff 7:29
There was so when you first got there, you said your were you going to school? Or were you just trying to get a job doing like a PA or doing whatever.

Eric England 7:36
When I first moved here, I was going to school. So So yeah, I moved here in like June of 2007. And I started school in July. So yeah, it was it was a really quick transition. I think I was here for maybe three weeks just to kind of get acclimated and just kind of learn, you know, the routes and how to drive and all that stuff. So, you know, I had a little time to kind of pound the pavement. You know, I wasn't looking for a job immediately because I was getting ready to go to school full time. But yeah, it was it was mainly for education first,

Jason Buff 8:08
Where did you go to school?

Eric England 8:10
I went to the LA Film Store in Hollywood.

Jason Buff 8:12
Okay, okay, cool. Yeah. So talk about that a little bit going to what what were some of the key things that you learned in film school that have helped out and maybe some of the things that you learned in film school that didn't really have anything to do with actually working in the film industry?

Eric England 8:28
You know, I'd say it's more of the latter, to be honest with you, I feel I'm not a very big advocate of film school. And that's not to knock Film School at all. I just think, you know, the film business, especially when I was going to school, it was changing so rapidly. I mean, I went to film school in 2007 2008. And we were still learning on film. And we were probably one of the last, you know, classes to really focus on film. And when we weren't shooting on film, we were shooting on mini DV. So like, we weren't even really being, you know, HD was something that was reserved for, like higher level classes and things like that, you know, so it was kind of a weird space, because it's like HD was this holy grail of new technology. Yet, we were still shooting on film, you know, and it's like, it was it was bizarre. So the teachers were still trying to learn things. You know, some of my teachers were film students that have graduated a few years before us who needed jobs. So they came back to work at school, you know, my directing teachers, you know, had agents and they were trying to get jobs, so they would have to step out of class and take phone calls. And, you know, it was just a really more than anything, I would say the best thing about film school was it exposed me to Hollywood, and I tend to have a very objective personality. I never really take things for how they're presented to me. I kind of analyze them. And so I think because of that, I didn't buy everything that I was told right away, and I think that was a good thing because

Alex Ferrari 9:57
We'll be right back after a word from our sponsor. And now back to the show.

Eric England 10:06
You know, essentially, I learned really quickly that a lot of my films, teachers, you know, were teaching us ways they would do things. And I think that's the worst way to teach film like film, or art in general, it's like, if you're a teacher, you should be nurturing the instinctive creativity that your student has, and not telling them how they should do something, but guiding them to find their own voice. And so I remember shooting, you know, film projects in film school. And almost every single thing, like we had to use the same sets, we had to use the same cameras and all that jazz. And so many of those short films ended up looking almost identical. And it was because like, the teacher was like, oh, you should do this shot, or you should do this, or you should use a dolly or, you know, and it's like, they were just influencing the students in the ways that they would themselves. So, you know, I immediately kind of tried to buck the system a little bit and do things a little differently. And, and, you know, it kind of pushed me to be my own unique voice. And I mean, especially in film school, you know, everyone becomes a, you know, a genius film critic, or, you know, they every film student gets snobby. So, it was nice for me, because I learned to get criticism very early, just because I wanted to stand out. So I think that that prepared me a little bit for when I got out of school and started making movies,

Jason Buff 11:19
You're at film school now that then you graduate, what's your kind of next step after that?

Eric England 11:26
Um, my next step was freaking out. I basically, when I got out of film school, I was like, shit, what do I do next? You know, the cameras that I had, you know, at my disposal were taken away. The equipment I had at my disposal was taken away, the collaboration I had with the other film students was taken away. You know, and, and I didn't have, I didn't have, you know, the money from like, school loans and crap like that, that I had. So it's kind of like, okay, how, you know, I now I have to find a job. But I, you know, I made a very strict promise to myself, and I'm kind of stubborn this way. But I was, like, you know, I didn't want to go work at Starbucks, I didn't want to go work at Blockbuster, or something like that. So, you know, I was, like, if I'm gonna live in LA, like, I need to be focused on making movies. So what I did was, I went back to my hometown, and for a few months, and worked at the nuclear power plant there, which is kind of a dangerous job. So it pays you a lot of money really fast. And so I, I use that money to come back out to LA and kind of live on for a while, while I was trying to make my first movie. You know, so it was nice, it's like, I was able to kind of make a lot of money really quickly, and then, you know, move, move back out to LA, and essentially pay all my rent and stuff in advance. So I didn't, I didn't really have to worry about a job. And I could focus on writing and applying to direct things and stuff like that. The the worst part about that was, you know, I was getting rejected day, you know, day in and day out from people because I didn't really have a great, you know, resume, I only had film students shorts on my, on my reel. And, you know, so I realized, like, Okay, I need to, I need to generate my own material. So I wrote tons of scripts, I wrote probably like five screenplays in a year. And, and just started, you know, hustling and trying to meet people. And eventually, that led me to, you know, meeting some producers and trying to get a movie financed, and it fell through and, and that was probably the best thing that ever happened to me was kind of that, that that ticking clock mentality that I had, which was like, Okay, I have enough money to last me X amount of months or a year or whatever. And so, it's like, I need to do something in this time. And by you know, I graduated in 2008. And by November of 2009, I had written and directed and produced and self financed and did basically everything on my first feature film, which was called the hostile encounter. And I use that as kind of like, just kind of like a, you know, a calling card, like, hey, look, I you know, I'm going to invest in myself and, and kind of show people that I can, I can, you know, make a film and ironically, we never finished that movie. You know, I kind of put it off to the side because it was my own money. It was my own investment. So I didn't have to repay anyone. But we put it off to the side because I ultimately ended up getting an offer, you know, or proposition to direct my my first real feature film Madison County, which actually got released and did pretty well. But um, but yeah, it was it was all because of hostile encounter, because I had invested in myself and and proven that I could make a make a movie and, you know, one of my buddies was like, hey, you know, if I could get some, some more money, like, would you want to make something that we could, you know, potentially try to, you know, make something on a bigger scale and that turned into Madison County.

Jason Buff 14:49
So your friend was more of a producer who was looking for a writer and director in that case,

Eric England 14:54
Actually, he was my my director of photography on hostile encounters name was Daniel Dunn and we had I met in film school. And at the time, when I directed hostile encounter, I was 21 years old. And when I made Madison County I was 22. So, um, so essentially on on hostile encounter, he graduated film school the same time I did, and he bought a bunch of equipment to kind of, you know, start renting out and shooting music videos and things like that. And I told him, I said, Look, I'll be your first client, I'll, you know, rent your equipment from you, I want to shoot my first movie, and I was like, you can come shoot it for me. So he said, great. So we have like a five person crew. I, you know, we road trip down to Arkansas, and we started shooting the movie in Arkansas and worked our way back to California. And we shot the opening of the film in California. So we shot the movie in like five different states, it was kind of a roadtrip movie. And yeah, you know, it was it was just a fun experience. And I think it kind of, you know, got the juices flowing for everyone to say, hey, what else can we do? And that excitement is, you know, infectious, like, once you get that bug, you know, it's kind of hard to shake. So Daniel immediately, it was like, you know, he watched the cut that I edited together with my editor. And he was like, really astounded by what, what, you know, what the film had become? Because I mean, you know, he was on set every day, we only shot for like, five days. But you know, he was like, wow, that little road trip that we did in five days with my camera. He's like, you turned into like a pretty competent little movie. And he's like, and we had nothing. So he was like, you know, if you if I could get like some money, would you want to try and make something a little bigger? I was like, Absolutely, if you can do it, I'll start right away. And so he knew that I had the screenplay for Madison County, because I had been talking about it and trying to get it financed and everything. So he was like, what about that movie? And I was like, absolutely. So we, we instantly started working on that and kind of put hostile encounters aside.

Jason Buff 16:44
So talk to me a little as much as you can about putting together okay, first of all hospital encounter, what are we talking about in terms of just budget? And who was your crew? And how did? How did you put all that together? I mean, even though you're saying it was kind of, you know, just like you got in the car, and you were driving, but there does have to be a certain amount of organizing to that.

Eric England 17:05
Yeah. 100% I mean, it was honestly, this the simplest organization possible, because at the time, I knew it was going to be an experiment. And that's how I wanted to treat it was an experiment. So the budget total, I gave myself $5,000. So I said, I'm going to spend $5,000 on this movie. And we only ended up spending 3500. So the budget was 3500. And, you know, most of that went to paying Daniel for his equipment and his services, and then gas money to drive down to Arkansas and back. And then, you know, whatever, whatever meals, I had to feed everyone and things like that. So, you know,

Jason Buff 17:41
Who was who was your crew? Was it just the were you he was shooting it, right?

Eric England 17:46
He was shooting it? Well, actually, it's a found footage movie kind of so. So the main character, the main character was actually filming himself for a lot of movie. And so, you know, I wrote it around a certain actor who was ace Moraira, who ended up starring and producing Madison County with us. So, so my crew was myself, Daniel, Nick Bell, and Jared, who was a good friend of mine, who helped us produce a kind of a Swiss Army Knife pa named just Jordan Mears, who helped out and then and then we had a wardrobe girl who was my girlfriend at the time and, and her family helped out my family helped out because we shot in my hometown. So it like the crew was literally like five people. But you know, we I strategically shot it in my hometown, knowing that I could get vehicles for free and houses for free and, you know, whatever resources that I needed, so we didn't spend any money on props, we didn't spend any money, like we went into, you know, locations and shot for free, while people were actually, you know, eating in the restaurants and things like that. So it, you know, stretch $1

Jason Buff 18:50
Was there any thought about you know, what you were going to do with it? Or was it just purely like, Oh, we're just going to do this for fun, we're not gonna we're just gonna do exactly what we want to and not worry about the commercial side of stuff. I mean, it was the idea. I mean,

Eric England 19:03
I think at the time, you know, we had never sold a movie. So we didn't know what the commercial side was, you know, like, we shot this kind of hoping it was going to be, you know, The Blair Witch Project are paranoid, right? This is actually before paranormal activity even came out? I think so. So we were shooting a found footage movie, which was really, really ahead of the curve at the time. So, you know, we kind of just wanted to do, just just experiment and say, Okay, let's make a movie. You know, we knew Blair which was popular, we knew Paranal activity was kind of on the rise, but it hadn't come out yet. And so, so we were like, Okay, let's go make you know, our own movie and we'll try and sell it and it was kind of just like, we knew we needed to make something that was competent. And then once we knew we had something competent, then we could figure out the what we did right and what we did wrong. So you know, it was a great learning process because I actually ended up once we got to finish cut. You know, I never went into sound design or anything like that. So we never finished the sound on the movie.

Alex Ferrari 20:00
We'll be right back after a word from our sponsor. And now back to the show.

Eric England 20:09
But I sent the rough cut around to some companies. And, you know, it was funny because looking back on it, like I cringe because, you know, I sent it to some reputable people, and I'm sure some of them I've even interacted with now. But you know, at the time, I was just so excited to say, hey, look, I made a movie that I wanted anyone and everyone to see it, even if they hated it, I just wanted to learn. So it was kind of like, just, you know, throwing mud at the wall, seeing what's stuck. And so, so yeah, you know, we weren't, I mean, the goal was to sell it. But, you know, thankfully, I knew that I had made the investment. So you know, what, whatever financial responsibility there was, it was all on me.

Jason Buff 20:48
Right! Yeah. And that's a big thing that we we always stress, you know, or, you know, when it comes to making a film, it's good to just get out, and especially with all the cameras that are available now. I mean, it's ridiculous, that people just get out and just start shooting, you know, don't look for making, you know, a big movie, first, just get out and shoot as much as you possibly can, and don't, you know, just make all the mistakes before, you know, have everything on the line and have a whole full, you know, film crew around you and, you know, make a bunch of mistakes, then do all the mistakes, you know, cheaply. First, you know,

Eric England 21:24
Yeah, absolutely. It's funny, I, you know, I came from the school of like, you know, I like Eli Roth was a big inspiration, you know, for when I first started out, and I knew Cabin Fever was made for like, a million dollars, and I knew Reservoir Dogs was made for like, a million dollars. So like, and saw was coming out around, you know, a little before, then, and so, you know, I kept saying, like, alright, I wanted to make my first movie for like, a million dollars and do it legitimately and make it the right way. But then there was the other side of me that was like, you know, I'd read Rebel Without a crew and Robert Rodriguez. And so it was like, there was part of me that really wanted to kind of wait for that magic experience of like, oh, I wrote a great script. And it attracted some investors. And, you know, next thing, you know, I'm on the set of legitimate feature film when I'm directing. But I also knew that, you know, no one was going to give me that opportunity. And I didn't know if my writing was good. And I just, I just didn't know. So it was like, the only thing I knew how to do was do it on my own. So it was like, I kind of had no other choice. And I was very stubborn in that regard. And that stubbornness is thankfully carried me along way.

Jason Buff 22:25
Yeah, and things have changed a lot, you know, with the technology. I mean, it used to be back and, you know, I'm kind of in a different generation. So, you know, I was making, you know, independent films back in the 90s, with, like, these people who were shooting on 16 millimeter and 35 millimeter, and it was like, I mean, you couldn't do anything for, you know, I mean, you couldn't even think about making a film for, you know, less than $100,000 easily just like buying the film stock, you know, yeah, so, you know, and nowadays, it's just so easy to pop a lens, you know, even get a DSLR or something and just get out and shoot, you know, totally, yeah. Um, let me let's move on to Madison County now what what was the can you talk about how that came together and give people just a little bit of an idea of, you know, what kind of budget range you moved up to how things were different from working on the hostile encounter, and just a little bit of insight into the filmmaking process for that,

Eric England 23:24
Totally, I had written the script, based on some ideas I'd had for a while, I had actually written it before hostile encounter, I think hostile encounter was actually like my sixth or seventh screenplay that I'd written. And Madison County was actually a second in the grand scheme of things. So I had had Madison County kind of sitting around. And then when Daniel approached me about it, I actually didn't want to do Madison County, because I actually wanted a bigger budget, I wanted around $150,000 to make it and, and we ended up making the film for around like, 70,000, I think so I had to tailor the script down a little bit, I went through several several rewrites, we, you know, different investors came in at different times before Daniel, so the script had gone through several several versions, and, you know, things have changed and things had come up and gone away. So, you know, it was a great experience, because I almost went through my own, you know, kind of vacuum development process because like, I, you know, I was from the school or the train of thought of like, okay, I write a script, I don't make a movie, you know, and I wasn't really concerned about like, development or anything like that. So, you know, when I wrote the script, I was like, great, this is my movie, and you know, and I was ready to shoot it. And, you know, I had some investors approached me, and they read the script, and they knew nothing about filmmaking, but they, you know, they obviously watched movies, so they were like, I think you should change this or that and, you know, so I kind of, you know, I'm actually really thankful for that process. Because, like, you know, you can actually learn a lot from people who watch a lot of movies and aren't necessarily filmmakers because they're going to tell you what bumps you know, not ever No one knows how to read a screenplay. Not everyone knows how to visualize something in their head. But I think each and every person that read the script that potentially was bringing money to the table kind of brought something to the film that it leads me to better than my initial draft, you know, I'm still not, you know, super happy with what I wrote on the on the page. But, you know, I was young, so but it was much better than the first draft. I mean, I'd probably cry if I read the first draft now. So but, so So Daniel, Daniel said he could get like, honestly, like, 50 70,000. And, you know, but but the idea was, you know, he was like, we can't lose this money. This is my my parents money. So his parents were car dealers, and I think they've like taken out a loan for us or something like that. And so, so essentially, what happened was, we went and took the first scene of the movie, Ace murder, or the star producer, the film. Or one of the producers, he suggested, I basically, I wanted to go shoot a scene, I wanted to shoot something just for fun, just to kind of, you know, sharpen my tools, because the last thing I shot since then was hostile encounter, which was a found footage movie. So I wanted to kind of prepare myself to shoot a traditional narrative and get acclimated again, with kind of the camera and stuff like that. So in that format of storytelling, so ace actually suggested that we shoot a scene from the movie to kind of use as a promotional tool for the film. And so we went about an hour outside of LA and shot a little scene from the movie that was essentially the opening of the film kind of tailored for that environment. And, and we released it online, a couple months later, and all of the new sites and blogs picked it up. And we actually had foreign distributors contact us based off of the trailer. And they reached out to us and they said, Hey, we really like this, we'd like to make you an offer. And so basically, people were offering us money for this, you know, for this film that they hadn't even seen yet, that actually didn't even exist at this point, because this was just a fake trailer that we shot or a fake scene that we shot, you know, for, like, less than $100, I think was like, 50 bucks we spent on it, or something like that, like $95. So, um, so, you know, we use that money as almost like a verbal commitment to say, okay, great. We can, you know, we know, we can at least make this much money. Like, if these people were the only people to ever buy the movie, then we know, we can at least make that much money back. And then, you know, we were just thinking in terms of like, you know, punk rock garage band style, we're like, if we have to, we'll, we'll go door to door selling DVDs as movie ourselves to make no money back. So we kind of just, you know, reverse engineered and said, Okay, great. This is, you know, as safe as we can make this investment and, you know, started casting the movie in a way we went.

Jason Buff 27:48
Now, the people that were you said foreign distributors were interested or Yeah. Okay. Now what, what sort of things? I mean, first of all, where were they just like, overall global foreign distributors? Or were they like specific to they will say your

Eric England 28:05
It was like, it was like Germany. And I want to say a couple others actually reached out, but I mean, it was It wasn't exclusive to foreign, like, I think a couple sales agents, and maybe a couple of us distributors reached out. But yeah, essentially, we just had interest in sales, Germany, I think Germany and maybe one other country, were the only ones to actually offer up like a legitimate number and say, hey, we'll pay you this much. Before ever even seeing the film. But, um, but yeah, so we had interest in specific people who are actually willing to cut a check. And then people, you know, who were interested in representing the movie, and, you know, and essentially, you know, we got to a point where people were like, hey, we want to see the whole film and we were like, Okay, great. Well, well, we'll get back to you in a few months, you know? Yeah, that's

Jason Buff 28:46
Yeah, that's gonna be a good feeling. You know? Yeah. Yeah, it was it was exciting. Now, is that fake trailers still available somewhere?

Eric England 28:55
Yeah, absolutely.

Jason Buff 28:57
I'll ask you for a link. I'll put that in the show notes because I'd really be interested to just take a look at that. Yeah. So talk to me about the process like the difference between making Madison County versus hostile encounter and you know what, like, yeah, just details like what kind of camera you guys were using how you work with actors what the different I mean, I assume you're working with like a full on, you know, grip grip crew and you know, it was more of a professional like film set right.

Eric England 29:30
I mean, you'd want to think that you know, we we essentially had, you know, we had like soccer dads is our grip team and stuff like that, you know, we shot we shot on the we shot on the red, which was a you know, a major upgrade from what we shot hostile encounter on.

Alex Ferrari 29:51
We'll be right back after a word from our sponsor. And now, back to the show.

Eric England 30:00
So, you know, I was working with a new camera system I was not familiar with which, you know, since I was directing wasn't as big of a deal. But, you know, I was working with a professional director of photography who had done other things before. You know, so I was the youngest person on set, essentially, you know, and I was probably the most inexperienced, and, you know, and I went from managing a crew of like, five people to managing a crew of like, 25 people and, and, and a cast of like, five to seven or eight people a day, you know, so it was kind of a kind of a headfirst, you know, jump into the pool, so to speak, because, you know, I, you know, I had never done anything of that size. Like, I remember seeing the grip trucks pull up on the first day of filming, or, you know, first first day of pre production or whatever. And I was like, Whoa, you know, like, this. Is this legit, like, the biggest movie set I had been on? Like, if

Jason Buff 30:54
Somebody's making a movie around.

Eric England 30:55
Yeah, exactly. Like, this was the biggest set I'd ever been on. And the movie started shooting it. So, you know, it was it was very much an eye opening experience. And, you know, but I looking back on it, I wouldn't have traded it for anything, because it really prepared me for the do's and don'ts and, you know, kind of forced me to get get my shit together. Because, you know, I was totally, you know, I was really prepared. Like, I took my job very seriously. And I stress day in day out, I think, I think by the time we actually start rolling cameras, like I had lost like, 70 pounds, but but like, you know, it was, um, it was, you know, a really serious commitment. I took it really seriously. I was, you know, we were extremely underprepared. And you can't What? No, I'm sorry. My girlfriend's walking through. And she was like, he can't see me again. But, um, so. So, you know, it was a really big undertaking. And, you know, I was totally unprepared or I was prepared. But I think we as a crew and producers, and I think we were really underprepared in terms of like, what we do what we thought we were getting ourselves into, like, we had tons of locations, tons of actors, tons of moving parts. So it was just a really big undertaking that I think, you know, we we underestimated, but we're, you know, thankfully, we had that willingness to take on a challenge. And I think that's a lot of what filmmaking, is it just the ignorance to not be told, No, you know,

Jason Buff 32:23
What, now looking back, what are some of the things, you know, mistakes that maybe you made early on that you, you know, corrected? Or, you know, learned in your next features?

Eric England 32:32
I just sent you that promotional trailer, by the way. Okay, perfect. What was that question? Sorry?

Jason Buff 32:37
Well, I mean, what are you said, it was a bit overwhelming, you know, you were prepared. But it was still like, you know, there was somewhat of a learning curve, can you talk about, like, for people who might be going into their first big budget or, you know, higher budget than just like a little, you know, you know, backyard kind of film going up a step from that what, what sort of things they need to do to be prepared for that? What did you do as a director mentally to be able to do that? And what, what sort of things were you doing every day? And looking back kind of what what mistakes, what would you have done differently?

Eric England 33:13
Well, I mean, you know, to be honest, Madison County was still very much a backyard film. It was,

Jason Buff 33:19
You know what I mean? Yeah, for sure. Compared to the other one.

Eric England 33:22
Yeah, totally. Um, well, I mean, what I did mentally was I watched a lot of films. And I think that was ultimately, my downfall was, I got locked into a specific vision based on movies that I knew had worked, I became really paranoid about how people would perceive my film. So I didn't want to mess it up. And I think that was, you know, like I said, my biggest downfall. So I watched a lot of movies that had a similar aesthetic, that have used similar ideas and things like that. So you know, I almost tried to carve and copy those, but do it my own way. And I looking back, I wish I would have just done what I wanted. Because, you know, I was imitating them in the hopes that I would have success like them, essentially. And I think that was a, you know, the wrong choice. But because of that, I was really prepared. Like I, you know, I knew exactly how I wanted to shoot it. I knew, you know, I knew how to execute it. I just think the sights I had set my execution at were lower than what they should have been, I guess, the best way to put it. So it's like, I achieved what I set out to do. I just didn't, I didn't set my achievement bar, the right level. And so you know, but to a degree, it's like, there was a victory in that because it proved to me that I could do what I set out to do, and then I could I could pull off what I said I could pull off, you know, and so, you know, tons of research, tons of rehearsal, tons of, you know, getting to know my cast and crew and just, you know, learning to be a leader kind of, by default, you know, it's like like I said, I'd never been in control that many people so I naturally just kind of had to learn how to take the reins. We didn't have it. True first ad so I was running the set, you know, and I was scheduling the film and, you know, everything, essentially, the responsibilities fell heavily on me being a director, but not only a director, I was also one of the producers. So, you know, we were some young producers that had never made a movie of this sighs before. So we were all learning as we were filming. So, you know, it's really hard to say what we did right and what we did wrong, because we were basically just surviving. I felt like the whole time we were kind of like, drowning, but keeping our head above water.

Jason Buff 35:32
Yeah, that sounds you know, familiar. I mean, so many other directors that I've talked to have really, you know, even at, you know, much higher levels. It's always kind of chaotic, you know? Yeah, absolutely. So talk about from what what ended up in Did you ended up ended up like having the distribution and things that you were looking for at the end of that, did you make the deals? I mean, talk about what happened to the film after you made it?

Eric England 35:59
Yeah. So after we made it, we like I said, we reached out to a lot of those same people who had reached out to us and we started cutting a trailer immediately, we got very fortunate, and were able to get one of the best trailer editors in Hollywood to kind of cut a trailer for us, you know, as a huge favor to one of the people on our film. So we had a great trailer, and we started shopping it around. And, you know, we made a lot of first time mistake, we show people the movie way before it was ready. We submitted to festivals that were way out of our league. But ultimately, we got the film into screamfest, which is, you know, where paranormal activity was discovered. And, you know, we had distributors contact us from there. And, you know, I was able to get a manager, which, which was helpful in terms of getting the film out about, but yeah, we kind of did took a similar approach to what we did with a hostile encounter. And we just kind of showed it to anyone that was willing to watch it, and, you know, try to learn from it. But the best thing that ever happened was, you know, we didn't, we didn't use a domestic sales rep, to sell the movie, because we really wanted to kind of go through that experience on our own, and, and kind of learn to look over our own contracts and see what would happen and see where we would succeed and fail and things like that. So once again, we took a very, you know, dive in headfirst type of approach to the whole process.

Jason Buff 37:24
Was there any kind of idea about building social media that still kind of before social media or social, you know, building a social, like having Facebook pages and stuff like that? That was kind of before that, right?

Eric England 37:40
I'm not really I mean, it was 2011. So I mean, okay, yeah, yeah. So it was around that time, but um, you know, the best thing that I think we had to our to our, you know, availability was ace Marrero, who, you know, was an actor, so he was used to promoting himself. And you know, as a young actor in Hollywood, like, you kind of have to be your biggest PR person and biggest cheerleader and champion. So Eastwood really taught us to do that, for the film. So, you know, we, we had a huge, huge fan base. For the movie before the movie was even finished. Like we had people buying T shirts from us, we had people buying posters. So we almost tried to turn it into an event, you know, just hey, come be part of this experience with us, like we're learning, like, we took a very like people's filmmaker mentality, because you know, and that's something that I try to continue now is like, I, I like, for my experiences to be kind of an open book and let people know, like, Hey, this is reality of it. And we kind of did that with Madison County, because because we shot in my home state of Arkansas, it was very much a, you know, a family type of environment. And, you know, we tried to we were on the local news, and we tried to keep everyone involved and make it just a fun experience for everyone. And that kind of translated into the distribution and people talking about it and sharing things. So social media was probably one of the biggest advocates we had in our corner.

Jason Buff 39:05
Okay, yeah, I mean, because that's one of the things we always, you know, talk about is how to, you know, this idea that you're going to make your film and go to a film festival, and all of a sudden, everybody will know about your film, it's like, you know, is, you're going to run into problems with that, because it's, it's much easier to start building up a following as you're making your film and even showing kind of behind the scenes and what's going on, so that once your film is done, you've already kind of built up that anticipation.

Eric England 39:34
Yeah. 100% I'm actually not a massive, massive fan, especially in the genre world of North American film festivals, because it's at least on the like the top tier side in like South by Southwest and things like that, because it's such a incestuous and fraternal type mentality, you know, they bring back a lot of filmmakers, films, who've had movies there in the past and things like that.

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Eric England 40:09
So, you know, like contracted, for instance, you know, contract, it was one of the most successful films of that year. And we didn't play one major festival here in America, you know, it was, it was because like, people didn't know who or who or, you know, who I was, they didn't know who our stars were, and things like that. And it's like, festivals used to be about finding and discovering new talent, but now it's really about attracting big stars and bringing back people that they enjoy drinking with at the festival, you know, previous years. So it's not really as much about how good your movie is, as much as it is about how well the the jury or the, you know, the programmers like your movie. So you know it, they become kind of a gatekeeper in a way and I don't like that mentality. So I'm actually a big fan of, you know, using the internet using the audience like I don't, I no longer worry about what festivals will think about my films, or what critics will think about my films, like I make movies for audiences now. Because it's like the ultimately those are the people who have to pay to see your movie. And those are the people who are going to keep you in business and keep food on your table. But also, those are the people who are going to be with you through through the thick and thin of it, like if you support them, they're going to support you. And it's like, I want to give them good material. Because ultimately, no offense, you know, there are tons of critics that I love, but it's like critics ultimately see my movies for free. So they're just judging it based on the artistic merit. And that's to happen, and that's fine. But, you know, at the end of the day, I have to make movies and continue making movies if I want to live. So you know, my job is to please the people who are ultimately supporting me, you know?

Jason Buff 41:39
So, I mean, what is your main way of, you know, connecting with an audience on social media? Do you have kind of a plan? I mean, are you just like, getting on Twitter and Facebook? Or what? What does that? What does that look like? Yeah,

Eric England 41:53
I mean, it's a lot of it's through Twitter, and Facebook, and things like that, like I, I'm a big fan of interacting with my audience, like when contract came out, you know, the reviews were extremely polarizing people either love the film, or they hated it. And it's funny, because people who hated the movie still talked about it. And, and because of that, the word of mouth was great. And, you know, so So I would go on Twitter, and I would just talk to people who were talking about the movie, and some of the biggest supporters I have now, or people who ultimately were talking shit about my movie when it first came out, you know. And, and, and, you know, and it's fine, because like, you know, living in Hollywood, like I have tons of filmmaker friends that I don't necessarily love all their movies, but I don't judge them based on what their movies are, like, I judge them based on who they are as people, you know. And for me, like, that's ultimately what I like. And I think I've been kind of in tune with that since the very beginning. Because even even as a young filmmaker, before I ever even touch the camera, for the first time, I was watching behind the scenes on DVDs and things like that, because I wanted to know who these filmmakers were. And sometimes I wouldn't really like a movie, and but I would watch the behind the scenes, or I would listen to the commentary. And I would fall in love with the filmmaker because of their passion and their enthusiasm. And it would make me respect the movie that much more. So it's like, I am a firm believer in you know, you can judge the art based on its own merit. And that's totally fine. Like, that's what art is about. But I do believe that art, in general is a bigger medium. And it's not just about what it is. It's about the stories behind it. It's about the people who make it and everything that goes into it. It's not just this one, you know, nebulous thing.

Jason Buff 43:28
Right! You guys film like behind the scenes footage and stuff like that to be released.

Eric England 43:34
Totally. Yeah, I tried to do that on every film. Some movies, we've had more footage and others like on get the girl I think we had a guy there my latest, don't get the girl, I think we had a guy there like, you know, almost every day and then uncontracted We didn't have the money to do it. So we basically just had, you know, my producer, Matt Mercer was doing it whenever he could. And it's funny because Matt Mercer actually, you know, he was an actor and Madison County, and he filmed some little behind the scenes stuff that I think is on YouTube now. But, you know, he did his own little behind the scenes documentary, just as an actor from his perspective. So it's always cool, especially now with cell phones and cameras, so accessible, it's like, actors can kind of make their own little documentaries and things like that about their experiences on set. And, you know, the more I make movies, the more I'm going to try and do my own kind of director perspective. And, you know, hopefully, one day it'll get as detailed as, you know, maybe someone following me around with the camera, because, you know, that's the type of stuff that I really enjoyed as a young filmmaker. And, you know, I wanted to see as much as possible is like, how, how the life is of a working filmmaker from day to day, and that's, you know, that's a fascinating lifestyle, because it's so up and down. And there's so many challenges and I think as a young filmmaker, the best thing you can do is be prepared for it.

Jason Buff 44:48
Alright, I'm gonna put you on the spot here for a second. Yeah, what what would you say? Is because I'm totally in agreement with you about like commentaries and stuff like that. What is What are you like your favorite DVD? commentaries that you've ever heard.

Eric England 45:03
I don't know if I have too many, like commentaries,

Jason Buff 45:06
Or behind the scenes or whatever.

Eric England 45:08
Yeah, behind the scenes. I have a ton. I actually really really like the four hour documentary on Rob, Zombie's Halloween Have you ever seen that?

Jason Buff 45:17
No, I had that's one of the few

Eric England 45:19
Yeah, it's It's incredible because and this isn't necessarily based on like, I don't know, I don't absolutely love that movie. But I love how in depth the documentary is like it literally starts from him in pre production like it shows him doing camera tests and shows him doing acting, you know, auditions, it shows him like, it shows the wardrobe person bringing him different options, and him doing sketches and location scouts, all the way up until like the last day of filming. And it's literally for like four and a half hours long. And, and it's like just one of the most immersive you know, detailed raw experiences I've ever seen, captured, you know, in a behind the scenes, and I'm trying to think of some other good ones. There's a few that stand out really heavily. That's always kind of one of my big go twos, just because of how thorough it is. I really enjoyed you know, Eli ROS hostile he did a pretty detailed one on hostile and cabin fever. I'm trying to think, Gosh, I'd have to go through and like look at my DVD collection. But you know, whenever someone asks me about it, usually Rob Zombie's Halloween Oh, Devil's rejects is one for Devil's rejects was really good to have you seen that one?

Jason Buff 46:34
No, I've seen the movie. I haven't seen the behind the scenes.

Eric England 46:37
Yeah, it's like a two two hour documentary on the making of Devil's rejects. And, you know, it's once again, it's everything from like table reads to you know, I think even all the way into editing. So, you know, for me, it's like, as much as you can get, you know, in the in the nitty gritty process of it all. That's, that's the stuff that excites me. Right.

Jason Buff 47:01
Have you seen lost in La Mancha?

Eric England 47:03
Yes, I love it.

Jason Buff 47:06
I did an interview the other day with a producer. And he was like, you know, I don't get that documentary. Because, you know, you see all the stuff that goes wrong on that set that goes wrong on every set. Like that's every film, you know, yeah. Yeah. It's like, just get used to everything going wrong. And you know, he's like, I don't know why the film never got made, because that that wouldn't have kept anybody from, you know, stopping anyway. Moving along. So after Madison County, what happened from there? Let's follow the story.

Eric England 47:36
After Madison County within, within you, we shot the movie in October 2010 or September to October 2010. By March 2011. We had our trailer released and we had our trailer cut probably before the end of the year 2010. So we started showing early cuts of the trailer almost immediately. And so we had people asking us what are you doing next? Are you doing a sequel to Madison County and this was before the movie was even finished. So people were already considering it a success. Which was nice and very presumptuous. But, but very premature, but um, you know, people were like, hey, what do you want to do next. And I knew immediately I didn't want to do another like straightforward horror movie, kind of like Madison County. So I started writing this screenplay called roadside, and we actually started shooting, we, you know, we finished Madison County shooting wise, October 2010. And March 2011, we were flying to Virginia to shoot roadside. So, you know, we found private investors again, you know, who wanted to get into the movie business. And, you know, we convinced them to give us a financing based on, you know, all the news articles and all the press and success that we had had with Madison County, we showed him we said look like we already had people offering to buy the movie. And, you know, it's like, we're pretty confident that we're going to at least make our money back if not see a decent profit on Madison County. So we kind of parlayed that into roadside and roadside was probably the messiest production in my life. Because, you know, we were just so on cloud nine for Madison County that I think we really underestimated the process of roadside because it was essentially, you know, a very contained Hitchcockian thriller, and, you know, we shot the movie entirely at nighttime, where Madison County was entirely a day like we just wanted to do something really, really different. And, you know, we kind of didn't realize that we were still learning and we kind of had this mentality of like, Oh, we've done this before, so we weren't prepared for the new challenges that lay in front of us and that was the first time you know, it clicked to me. I'm like, just going out to make a movie. It's it's brand new every time you do it, you know so, so that production was a nightmare we were under scheduled under understaffed under Finance. So

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Eric England 50:10
It was just a big, big hurdle. It was the worst shoot in my life. I still, you know, I probably lost hair on that shoot. But, you know, it was just the biggest pain in the ass. And I remember flying home, just relieved that it was over and nervous as hell that we didn't make a good movie. And, and, you know, thankfully, when we got into the editing room, like, you know, we had most of the pieces that we needed, like I didn't, I didn't get to direct the movie the way I wanted to. And I regret that immensely. But, but I think it was one of those things where it's like, there's really not much I can do once again, even more. So like this was another one just struggling to keep our head above water. But it was it was worse because we were just underprepared. You know, like we kind of were like, Okay, we did really well, in Madison County, we had, you know, 20 locations, we had 30 characters. And with roadside, we're going to have three locations and five characters, we this is going to be a walk in the park and it absolutely wasn't, you know, so it was just kind of, you know, we were defeated before we went in, but thankfully, we still pull out a very, very competent film.

Jason Buff 51:15
Now, you had said something about doing that with I mean, getting starting to shoot that before Madison County it even really gone into distribution, right?

Eric England 51:25
Yeah, Madison County actually hadn't even finished post production. So our editor was actually still working on editing Madison County while we're filming roadside.

Jason Buff 51:34
So did it end up having the success that you thought it was gonna have?

Eric England 51:38
Did Madison County? Yeah, I don't think I don't think it had, I think it had a better success than than what it should have. And I think I don't think it reached our expectations. But our expectations were extremely high. But I mean, we, you know, we, you know, my first movie right out of the gate premiered at the Chinese Theatre, at one of the biggest genre festivals in North America, actually the biggest genre festival in North America. And, and, you know, and I was in there with, like, you know, Ty West had a movie there that year. And, you know, it was just a huge, huge turnout, we were the only movie to sell out. They gave us an encore screening, we got distribution, the movie came out in May of 2012. And it was, it was decently received. Like, it didn't it didn't, you know, critics didn't, you know, you know, praise it, and they didn't hate it, it was just very middle of the road. But um, you know, but I think the movie ended up having a success of its own, which was, you know, good enough for us like it was our first foot in the door.

Jason Buff 52:40
Right! The distribution. So I get a lot into the nuts and bolts. So yeah. The distribution deal that you made was that what what kind of a contract was that? Or mean? Just what was that for? Like, for World distribution? Was it for DVDs? How did that all come together? Was there any sort of like, talk of video on demand, or, you know, things like iTunes and Vudu and stuff like that? Or just to give us a little bit of a inside look into that part?

Eric England 53:13
Yeah, for sure. It was, it was a pretty straightforward contract, like we had people approached us about doing a limited theatrical run. But their minimum guarantees, which are the money they're going to pay for the movie upfront, weren't as high. So we ended up going with a company that had a little bit of a bigger reputation than some of the others and you know, had movies that we had seen on shelves and Walmart and things like that. So we took that deal. It was a it was a straight to DVD contract. So the movie went into red box and things like that. The company wasn't really a VOD focused company, they this was still like, the last year that physical media was still pretty relevant. But, but, you know, so the movie, went to Walmart and got released on DVD and actually made most of its money on DVD, if I remember correctly, but, um, but yeah, so I mean, the contract is pretty straightforward. Nothing, nothing fancy in terms of promotion, or release or anything like that. It was it was very standard, and we got the movie on shelves, and we got a really solid amount of exposure into the marketplace. So, you know, we were happy with that. We were happy that people could go to stores and buy our movie and that, you know, that that kind of gave us a pretty good chunk of legitimacy.

Jason Buff 54:29
So who owns the movie, though? That's the question. I always have. Like, if you the distribution company has the right to distribute it for for how long? I want to say it's like 15 years. Okay. And then after that you retain the owner, like the producers retain the ownership.

Eric England 54:45
Yeah, the producer retains the ownership. I actually own the property so I can do sequels and stuff. No one else can do sequels, or remake or anything like that. But that one movie is owned by the producer and the distributor owns the rights to You exploited for Yeah, I believe up to like 15 years.

Jason Buff 55:03
So you get to retain the rights because you have the copyright from the script, or how's that? How do you,

Eric England 55:09
I basically put it into my deal like because it was such a low budget film, and I literally took no money like not not just like, oh, a couple pennies here and there, like I literally took nothing. So I basically was like, Look, you know, if we're going to make this movie, I want to own the quote unquote, franchise potential of it. So like, if someone wants to make a sequel, I'll get paid for that one. You know, so, so that that was kind of the idea was like, if someone ever wants to come along and remake it, or do a sequel or something like that, like, I will, I will own that because I created the first one. But the producer actually owns that that particular film. So, you know, he, if he wants to rerelease it after 15 years, or if he wants to license it to someone else, or, you know, someone comes along and they're like, we want to, you know, do a retro screening or something like that, like they have to go to him.

Jason Buff 55:59
Okay. So you can can you do action figures? Yeah. Okay. That's the big one. You know, just learn from George Lucas. Always, always keep the action figure rights. Yeah, totally. So Okay, moving on from there, from roadside when the next film was contracted? Or was there something between there? I was contracted? Yeah. Okay. So that's, I want to focus on that for a bit. Can you talk about how that came about? And, you know, where the screenplay came from? How producers got involved, just how it all kind of comes together?

Eric England 56:35
Totally. Yeah, it was, you know, I was kind of frustrated with the whole business side of everything, because like, with Madison County, the movie was exploited. It's kind of like a slasher movie. And, you know, the, the idea of the film wasn't really to do it as a slasher movie, like, I tried to do something that was a little different. And so you know, but they kept focusing on the serial killer in the movie, because it was kind of this iconic imagery that they were able to mass exploit and just grab people's attention, which I you know, I knew nothing about how they marketed films in that way. So it was a very eye opening and learning experience. And then when we went to do roadside roadsides, this very tense, story driven character movie, and there was no, you know, iconic imagery in the film, they could really sell the movie, no serial killer, no, you know, nothing for them to exploit essentially no famous actors. So we were having trouble selling roadside, because everyone was like, Look, we like your movie, but we don't know how to sell it. And so I'm fed up with that. I was like, okay, you know, what I really, I really want to do a movie that is just totally hits the point for the market, maybe this will get into a festival because like, up until that point, you know, we got rejected from almost every festival with the first two movies. And so I was like, you know, I'm going to really aim high for festivals and markets and just try to do something really, really different again, but something that felt more in line with the stuff that I saw having success in the genre. And, and, and so and also, something is really important to point out is like with Madison county of roadside, I was making movies because I could, you know, like people were saying, Hey, we have money, what do you what do you want to make that works in this world. And I wasn't telling stories that I necessarily felt needed to be told. So like, we you know, we shot at my grandpa's farm for Madison County, because I had an idea that based around his farm, and then with roadside, you know, I had an idea because I knew we could shoot the movie because we could get a car and we could do this. So it was like, kind of like what can we make with what we have, you know, I'm saying and so with, with contract it, it was the first time I'd ever written a story not thinking about, like, Okay, I know, this is the one element that I can exploit. And I'll write a story around it, you know, so I wrote I wrote the movie just based on you know, the, the initial idea which was, you know, a girl has a one night stand and can tracks what she thinks is an STD. And so, you know, I was like, that's a really cool idea. I should write that story. So I, I kind of, you know, plotted out the story, and I initially wanted to shoot it overseas, because I wanted it to happen in a country where, you know, where she the girl didn't speak the language and didn't, you know, just had trouble realizing everything that was happening to her. So, what happened was the producers came to me and said, hey, you know, we want to make a movie. This was their first film. And they were like, we have financing. We can Greenlight it immediately, but we just need to find someone who can make a movie and make something good and they had heard of Madison County they had seen it I think they even went to the premiere I'm not sure but you know, I showed them roadside and they loved it. They were like wow, this is really really good. So they they saw that I had versatility and they they greenlit the movie right there just on a handshake. Like I had no script, no anything. I was just like, Look, you guys are gonna write a check. And it was my smallest movie to date. It was, you know, they had $50,000 And I think we ended up spending like 45 to Make the entire film. So

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Eric England 1:00:12
So, you know, it was kind of like I used it as almost a once again kind of experiment to kind of go back to my my grass roots style of filmmaking, but I was going to change one crucial thing. And that was I wasn't going to write a story just because I had elements in place already. I was just going to write the story based on what I thought the story should be. And then, and then figure out how to execute it based on the elements I had. So it was it was a completely new style of filmmaking for me. And, you know, thankfully, it worked out.

Jason Buff 1:00:43
It was mostly handheld, right?

Eric England 1:00:46
Yeah, the whole movies handheld except for like, maybe two or three shots.

Jason Buff 1:00:49
Okay, does that change? How you approach it? I mean, since you're not thinking in terms of, you know, a camera's like, slowly doing a pan or, you know, do you just film it more kind of? Guerilla style documentary style?

Eric England 1:01:05
A little bit. Yeah, I mean, Madison County was very handheld but with contracted I think it was the first time I approached I'd approach the movie with kind of the aesthetic in mind for the character with with Madison County. I approached it like okay, these other movies did handheld I should do handheld. Or the these other movies did a dolly here, I'll do a dolly here, you know. So, with contracted it was the first time I was like, you know, I wanted the movie to feel intimate because the character's story was so intimate. So I was it was really one of the first times I was thinking like, Okay, what should I do? As a director like, in a lot of ways I consider contracted my first real movie, because it was the first time I started thinking, like a filmmaker and thought story first, instead of okay, what what do I need to do to make sure I don't mess this up? You know, so I, you know, my first two movies, I was thinking very heavily as a producer. And so, so we've contracted Yeah, I approached everything from from an emotional or, and, or a narrative standpoint. So, you know, and the, the handheld aesthetic was based on the story, and both of those were based on the budget. So I kind of reverse engineered it knowing that, you know, I didn't need any big crane shots, or dolly shots or anything like that, because I was going to tell a very intimate story that didn't need a lot of fancy, you know, fancy bells and whistles.

Jason Buff 1:02:20
Right. Can you talk a little bit about your process for screenwriting?

Eric England 1:02:27
Yeah. I mean, my I, you know, I don't consider myself that great of a writer. So I always hate talking about it. But

Jason Buff 1:02:34
Actually, a lot of the people that I talked to say the, you know, filmmakers who have made really good movies that, you know, will always tell you, Oh, but I'm not a writer, you know, but it's like, well, you know, you might not be comfortable with it, but screenwriting is a lot more about, you know, telling a visual story than it is about being necessarily the greatest writer in the world. But if you can tell your story, visually, you know, it goes a lot further.

Eric England 1:03:00
Totally. And I mean, you know, it's, it's weird for me to talk about writing because like, I never, like I said, I don't consider myself much of a writer. I write by necessity, like I write because I need things to direct. Um, so, you know, when I write a screenplay, I know that I'm not writing it for like, you know, a studio head or something like that. Like I've never I've never entered into a competition or anything like that. So I read my screenplays, you know, my screenplay, my screenplays read like any other screenplay, like I my formula and my, my structure and everything like that is, you know, very traditional, but But it's like my screenplays are, you know, essentially what, what they're supposed to be their blueprints for, for my movie, you know, so it's like, I don't necessarily write in shots. Like I have some friends who are very just director driven, you know, and they write like a director. I don't necessarily write like a director, but you know, I definitely, I write very simply, like, I'm a very efficient writer. So I, what I do my my process, for lack of better terms is like I let the story kind of marinate in my head for you know, a few days or a week or however long it takes. Sometimes it takes months, sometimes it takes weeks, sometimes it takes a year. It really just depends on how well I grasp that story and that concept. And then eventually, it kind of reaches a boiling point where you know, I don't write down you know, I'll write down like the initial idea, so I don't forget it. And then I'll just kind of let it stew like I don't really write much after that, like I'll just kind of keep this little notepad or journal, and I'll keep that logline or that idea or the chicken scratch, you know, I wrote down to begin with, and then eventually, the, all the ideas I have just kind of boil over and I start writing them down in like almost bullet point form, and they're not always necessarily in in chronological order. So it's just kind of the thoughts that generate my head. Sometimes they're seeing ideas, sometimes they are dialogue, sometimes they're characters, sometimes they're, you know, whatever. And then I kind of just do that for you know, however long it takes usually it's like a few days or a week. And then eventually I feel like I have a good enough grasp on the story. And I'll start writing. So like, you know, I wrote contracted in like three weeks the first draft. So, you know, it's like I, I knew the story really well, I kind of marinated on it really quickly. And you know, I get really excited when I know like, I don't I don't have a lot of, you know, spec screenplays that I've written laying around. If I if I have any spec screenplays laying around, it's because I wrote a script for a movie that just ultimately, the financing fell through, you know, because like, I've never written a screenplay and said, Hey, here's, you know, except for Madison County, really, you know, that was the first time I ever said, Hey, I have this script. But every other time roadside contract it even even my, my newest film, get the girl, it's like, I have the producers commit to the movie. And so yeah, we're gonna, you know, they almost pay me to write the script, because I know we're going to make the movie, like, I want to know what this movie is getting made. Or else, there's no point in me writing a script, in my opinion, especially had a low budget level, because things change so much. So, you know, if I write a script, you know, for one producer and a certain budget level, and let's say the movie doesn't get financed, and then that script is just sitting there and another producer comes along, it's like, the circumstances may have changed. And then I have to go back and rewrite, restructure and do all that stuff. So it's like, I'd rather just wait until the movies ready to be made, you know, so that's just my, my personal mentality. But, um, up until recently, like, just just this year, actually, I wrote my first, you know, I got hired to write a screenplay, you know, that I'm ultimately going to direct but it was the first time that, you know, it was going to bigger producers and studios and, you know, things like that. So that was kind of a new process for me. But you know, I treated the process the exact same way as I did with all my other ones, like the producers came to me, I pitched them an idea, they liked it. And they said, Yeah, we're gonna pay you to write it. And I wrote it, and, you know, and marinated on it, and it took me like, I want to say, maybe, maybe a month, month and a half to finish the entire screenplay. And, you know, we went through, I want to say, maybe five drafts or something like that, and, you know, send it off for feedback, and the feedback is coming back. Great. So, you know, I'm getting a little more confident my writing, but yeah, it's like, my, my process is very much, you know, just what works for me, because I don't know how to do it any other way, you know?

Jason Buff 1:07:23
Alright, are there any? Where did you learn screenwriting? Is there any resource that you can point people to?

Eric England 1:07:31
Um, I don't know how I learned I actually.

Jason Buff 1:07:34
I mean, that's what I'm saying is it's kind of holding my head one day and I was

Eric England 1:07:37
Yeah, it's kind of a Learn, learn trial by error kind of thing. Like as

Jason Buff 1:07:41
Did you read a lot of screenplays when you were in film school?

Eric England 1:07:43
I did. That's actually what I was about to say is I've I've actually read a lot of screenplays. And I actually had a screenwriting teacher who's written some books on you know, screenwriting, and she, you know, she she's had some success in coaching screenwriters and things like that. And she actually gave me the biggest, biggest piece of advice I've ever gotten. And it still resonates with me to this day. But we were in class one day, and pitching ideas and learning learning to take notes and learning to get criticism and learning to develop ideas. And I would always throw out the most bizarre ideas in her classroom. And she would tell me, she would say, You're a brilliant screenwriter, but you don't know why. And I didn't, I didn't know. I didn't know what that meant. But now I now that I've kind of come to terms and kind of come into my own as a filmmaker, I finally get what she means. And she meant that I have a very unique voice, I have a very unique perspective on the world. And I tell you know, pretty unique stories, especially now now if you're contracted, but you know, I tell unique stories, but for the longest time, I didn't know why I told them and I didn't know why I wanted to tell them I just I wanted I wanted to get them out. And finally I've kind of learned the discipline that I lacked when she first told me that I think it's really been, you know, a very helpful thing to me. But you know, those words really stuck with me because it at least validated me to know that I had something inherently you know, positive about my work and I had a natural ability or talent or whatever you want to call it, but I just needed to learn how to harness it. I think I finally reached that point. So thank you to her.

Jason Buff 1:09:16
You don't remember her name?

Eric England 1:09:21
Yeah, no, I do. I just didn't know.

Jason Buff 1:09:24
Okay, no, I'm sure that that praise would be something she would you know, absolutely, ironically. I mean, if you're if you want to talk you know, smack about a teacher they're probably not gonna want yeah,

Eric England 1:09:36
No, no. No, she she was great. She you know, it's funny because like I said, I didn't really fancy myself a screenwriter, but I love my screenwriting teachers in film school, and she was one of my favorites. And ironically, it kind of came full circle while I was filming, get the girl. We were shooting at the parking garage in my old film school because I needed a parking garage and she actually came and visited me on set.

Alex Ferrari 1:09:59
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Eric England 1:10:08
You know, she was like I heard, she was like, I heard someone was shooting a movie here. And she was like, and then someone told me it was you. And I just had to come by and say hello. So it was really kind of cool for, you know, my old screenwriting teacher to come see me on the set of my latest movie. It was really, really cool. Yeah.

Jason Buff 1:10:25
Okay, so walk us through the process making contracted, if you can give us a little bit of, you know, a behind the scenes of how that was working with your actors. And, and, you know, one thing that's interesting to me is knowing kind of in a 24 hour period, what is that? Like? Okay, you wake up, you have maybe some coffee? You know, you go to the set, what are you doing while you're filming? I mean, are you just like constantly 24 hours a day focused on? I mean, are you generating new ideas, thinking about how you're going to shoot the scene the next day? What is the mindset that you're in while you're shooting? And how long did that? How long was the shoot, by the way?

Eric England 1:11:05
Contracted was shot in 15 days, so three, five day weeks, the process actually contract, it was probably the smoothest shoot I've ever had. And I think it was simply because we didn't have a lot. And we knew we didn't have a lot. So there was really nothing to stress about, you know, it's like we plan very efficiently. It was my third feature film. So I was really, really well prepared for what the challenges were going to be we shot in Los Angeles, we use a lot of people's locations that we knew we could get for free. So people's apartments, people's houses, things like that, um, you know, a lot of my friends are in the movie. So contracted once again, was kind of going back to like, my backyard roots, like it felt very much like a home movie. But just with a bigger, bigger story, you know, like, where's Madison County and roadside were backyard movies, you know, filmed in the backyard with like, very humble roots, and kind of like, you know, we treated those movies with baby hands. Because like, we didn't really know what we were doing. And we were making movies because like, Oh, my parents can get a car. My grandpa is a farm. Like, we just were making movies around the elements we had with contract it, we treated it like a real movie. It's like, okay, let's, let's go for broke here, you know, like, let's really go for it. And so, um, you know, I think that mentality changed everything, and made us really strive to make something unique, original and different, exciting. And, you know, every day was kind of, kind of a challenge, because, you know, my lead actress was in makeup almost every day, we didn't have a lot of time to shoot, we didn't have, you know, uh, you know, our actors were extremely great. The casting process was phenomenal. So we had great actors. So it just felt like a family, like my lead actress, and I really clicked, you know, my other co stars, and I really clicked a lot of them were my friends. And a lot of the crew, you know, I thankfully, I was able to kind of cherry pick the great crew members from Madison County and roadside to come along with me to film contracted. And that shorthand really helps a lot like my, you know, my sound guy knows where I'm going to shoot the shot. So he knows where, you know, where he should put the microphones, and, you know, just it really, really helps. So it was a great, great shoot really smooth. And, you know, every day was just kind of like, you know, I show up to set with with my shot ideas, my shot list. And then I see, you know, the scariest thing about shooting low budget films is sometimes you show up on set, and you're seeing location for the first time. So like, you know, I had ideas of shots that I wanted to do, but I didn't know if they were if they were possible. So you know, especially when you're shooting handheld, you can really adapt to your scene, you can really adapt to what your actors are going to do, you can adapt to your environment. So it made it really flexible, which I think really helped the film. And we kind of approach the entire movie, like we had a great plan, but we were very adaptable.

Jason Buff 1:13:46
So you hadn't seen some of the locations before. You didn't do like a location scout for each place that you shot or

Eric England 1:13:53
We did for the key locations like the the actual the house party at the very beginning of the film, and the end like Alice's house was that actress his house analysts like so I wrote. I mean, I'm not joking when I say it was a backyard movie. You know, I wrote the role for her. I knew she had a house. I knew she'd let us use it. And, you know, I had been to our house a million times. And then, you know, the the cafe and the bars that we shot at were places that my girlfriend worked at, you know, or the lead actor worked at and I had been to a million times and you know, so he was just riding around things we knew we could get that also worked for the store and we weren't forcing them into the movie, you know? And then But places like you know, the doctor's office I'd never seen before the the morgue, you know was shot on a soundstage. I'd never been to that place before. I'm trying to think if there any others. I think that was actually it, but But yeah, a lot of those places I had never seen before.

Jason Buff 1:14:53
Now the makeup for the movie was incredible. Did you get to did you I assume you didn't shoot everything kind of in the correct order. I mean, would you shoot one location? And do you know the makeup how she was normal than the gradual change? Every time you would shoot that location? Or did you try to shoot relatively in order

Eric England 1:15:15
We try, we that was kind of the nightmare, the shoot was the makeup because like we shot based on location, so like, we spent the first week of shooting at the house location for her and her mother. So like, you know, at the beginning of the movie, she's fine. And then towards the end of the film, she's like rotting away. So like, we would have to shoot certain, you know, makeup scenes in progression, and then go back. So like, the very last scene, the movie with a car crash actually takes place in front of the location where she goes to buy drugs, like midway through the movie, so we actually just shoot the ending of the film at the beginning of the day, and then take off the makeup and then reapply it to shoot a scene in the middle of the movie. So like that was kind of we shot but based on location, so that kind of, you know, forced our hand in which makeup scenarios were which but you know, and that that was kind of a pain in the ass just because it took so long. And we had a very, you know, minimal makeup crew, because we just didn't have a lot of money. So, you know, we were really kind of tied down to the makeup schedule, unfortunately. But we were able to kind of shoot around it or make it work. And, you know, my makeup artists and I was really involved with the makeup like I was very detailed in the screenplay. And we broke it down into three phases. We said, Okay, this is phase one, this is phase two, this is phase three. So we were able to kind of have a little bit of a shorthand, knowing where she needed to be with her makeup and kind of, you know, okay, this came after that we kept really good continuity photos, so we kind of knew what she looked like and things like that. So. So yeah, it was pretty regimented.

Jason Buff 1:16:47
Yeah, the thing with the eyes, I think, was the thing that really kind of was just like, shocking to me, you know, because like, she would walk around with their glasses on and then people would want to see her eyes. And that just kind of, you know, just having the red eye. It's just Yeah, freaky to me, you know?

Eric England 1:17:04
Yeah, it was once again, one of those simple, simple tricks and becomes really effective.

Jason Buff 1:17:09
Yeah. Well, you know, we, we've been talking a lot with other filmmakers about kind of body horror, and the concept of having a story that kind of got one foot in reality and one foot in, you know, fiction, which is that there is something very real about what she's going through, you know, it's like you identify with, okay, it's like, she's deteriorating, and there's some, like, kind of horrific science fiction side of that, but at the same time, it's told within the context of this is a real, you know, this kind of connects with something that people deal with in real life, you know? Yeah, totally. I mean, yeah. Okay. Like, I mean, I was talking to Adam Roboto, the other day, and he did The Taking of Deborah Logan. Yeah, I know, Adam, great guy. Yeah. And so it was like, the, the thing that I think connects and they connect in similar ways, you know, which is that you connect with the, the lead character immediately, because it it's based, you know, on something that's real, but it's also, you know, horror, you know, it's also like the science science fiction side of it.

Eric England 1:18:17
Yeah, totally. I like to call it like relatable, relatable horror, you know, and it's, like, it's so fascinating to me, because, like, you know, you can take like, you know, it's something as simple as like Halloween, you know, it's so relatable, because who hasn't, you know, had a babysitter or known a babysitter or been a babysitter, you know, it's like, that's, that's something that really resonates to a lot of people. And then you know, you see something like the strangers, it's like, who hasn't been home alone at night, and someone knocks on the door, you don't know who they are, or you haven't heard a creaky noise outside, you know, it's like that. Those are all relatable feelings and scenarios. And then, you know, but something like, you know, you watch something like the theme or the fly, which are both body horror films. You know, it's like, not many people have been trapped inside of a, you know, a machine that turns you into something or tries to teleport you or, you know, not many people have been stuck in, like, you know, an Antarctic environment with a creature, you know, but it's like, they find ways to get inside your fears and things like that. And it's like, for me, I think we're just kind of taking a more relatable approach, instead of like, trying to take a narrative that's not familiar and make people identify with it. We're taking something that's very familiar to them, and kind of using that as a shorthand to get our point across that much quicker. Because I think, you know, today's audiences check out really quickly if they don't relate to the characters right away.

Jason Buff 1:19:39
Yeah, I mean, I think one of the things that impressed me the most is just the restraint. You know, you let it build and it does happen very gradually, you know, so that you really get to know this character, but it's like slowly things start, you know, is there some way that you kind of like paste that out or like could feel what was the right moment for things to happen? And

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Jason Buff 1:20:10
I mean, do you? Do you go through your structure and say, Okay, I mean something like save the cat or the hero's journey, stuff like that you go through your story and say, Okay, this is going to be when this happens, and then we need to have this happen by this moment and stuff like that.

Eric England 1:20:26
Yeah, totally. That's a big part of my process. But I don't know, if I follow like, traditional structure, like save the cat, like, I've read the book. But it's like, I haven't touched in years, I really, it's more of a gut thing. You know, it's like I, I kind of think, like, what is the audience want at this point? What am I trying to tell them? Where's my character's journey at this point, it's like, really, it's just a matter of, in my opinion, I'm a big fan of ambiguity. And I'm a big fan of, you know, doling out enough information to keep the audience invested, but not enough to where they know everything, and they can figure it out. So it's like, for me, I want to keep them kind of on the hook. And if I have them on the hook, I can, I can pull them up and down whenever I want. And that's kind of the idea was, like, you know, I think some of the biggest, biggest moments in contracted like, at least in terms of like, effectiveness are really in the middle of the movie, because I'm, I'm not a big fan of following the structure of like, everything needs to build, build, build to the climax, and then you know, it explodes. Like, that's kind of the, that's kind of like the tentpole mentality of Hollywood nowadays is like, okay, you know, first we kidnap the girl, and then you know, then there's a chase scene in the middle. And then by the end of the movie, they're on top of a building and someone's gonna die, you know, and it's like, or, or, you know, like, the world's going to explode by the end of the movie, you know, and it's like, for me, I like the idea of, like, there being in a lot of movies are kind of taking this approach, like, if you look at, I don't know why, but this, this one always comes to mind for me, but like, you look at like Skyfall Skyfall, most of the action in that movie takes place in like, the middle of the film. And then the ending in the movie is contained into one house, you know, and it's like, it's almost like an anti climax. You know, it's, it's a narratively and emotionally satisfying climax. But in terms of the action, that's not really where it's at. So, for me, I tried to apply that to contract it a little bit where it's like, emotionally, the movies building and narratively the movies building, but like the action, so to speak in the film, like the grosser moments and stuff like that are kind of saved for the middle of the movie, like, yeah, there's gross moments towards the end, but I think I think they're a little more spread out than they are in the middle. So it's like, yeah, I, I definitely kind of plot and pick and choose where I want my moments to come for sure. Right?

Jason Buff 1:22:38
Do you feel like it's better to kind of, like, if you have a mystery that's going on in your story, it's like, better to keep that going as long as possible. Because inevitably, once the mystery is solved, it's like, okay, it's like, you know, it's not such a big deal, but like keeping people on the hook that the whole time, you know, that you're trying to figure it out? I mean, that seems like most, most stories nowadays have that like, some element and that you're kind of putting things together, you know, yeah, once you figure it out, it's like, whatever.

Eric England 1:23:08
Yeah, exactly. I mean, I'm a huge fan of mystery, like, mystery is one of my favorite genres. So it's like, I try to infuse a little mystery into everything I do, if at all possible. So I that that to me is part of the fun. It's like my favorite movie of all time is scream and, and it's like the who done it, the Scooby Doo, pull the mask off the end of the movie, like that element of it is my favorite thing. Like I will forever be a fan of the whodunit sub genre. Because if you can have a movie with cool characters, and horrible things are happening to them. And then by the end of the movie, you have to figure out who's doing it and why. Like, that's, that's a, that's a formula that never gets old for me. So I'm a big fan of of incorporating that. And, you know, keep keeping the audience on the hook, as you say, but it's funny, because, you know, with contract, it's like, to be honest with you, I didn't expect for there to be much mystery, like, you know, when I was writing the movie, I was kind of, you know, I was like, okay, like, people are gonna get what this is like, what she's turning into. And it's funny because the mood kind of took on a life of its own when people didn't realize like, what she was turning into until the very end. And it's so funny, because, like, at the end of the film, after the car crash, and she wakes up at like, the, you know, I watched the movie in theaters in Mexico and Spain, all over the world and all over the country. And it's like, the gasps at like, certain moments in the movie. I'm like, Really, you guys didn't see that coming? So, you know, it was it was really kind of eye opening for me to see, you know, how far you can take audiences and what audiences picked up on and what they didn't so, you know, it was it was kind of fun for me that that people you know, found that element of it to be really exciting.

Jason Buff 1:24:42
Well, you know, I think people are used to being told what, you know what it is and what how they're supposed to feel and you left that open, you know, yeah, exactly. So, just fast forwarding a little bit. I know you've talked a lot and you know, your blog, I highly recommend your blog for anybody who is a You know, out there wanting to know about filmmaking, and I was reading through it, and I got, you know, it was really nice to get, like a perspective on, you know, not like a politically correct written, you know, blog, but a blog that's actually talking about what you actually feel like and what happened. Can you talk about what happened with contracted after, you know, after you finished it? And, you know, of course what what has happened with the sequel?

Eric England 1:25:28
Yeah, I mean, you know, the short version is the movie, the movie was, you know, it's sad, it was finished. And then, you know, we started trying to sell it and showing it to people, and everyone thought it was so weird or to do gross or something, you know, there was always one excuse or another, we got really close to getting into South by Southwest, we got really close into getting into Tribeca, but at the last minute, it just didn't happen. So, you know, people I was trying to get work, I couldn't get hired for anything. And so I kind of thought I was a failure. My producers didn't think they were going to sell the movie for very much money. And then, um, you know, something crazy happened, people, you know, our poster got leaked, which ironically, the poster initially was something I made with a guy named Zack Palmisano. Um, you know, he and I just kind of cut it together really quickly after I sent him a couple ideas. And we were told it wasn't going to go public. And our sales agent accidentally posted it on their website when they weren't supposed to. And, and a new site found it and let it slip. So, you know, so

Jason Buff 1:26:30
Was that the one the one that everybody seen? Or was that something else?

Eric England 1:26:34
It's the one it's the one where only half her face is exposed. Oh, and I think it's like, actually the DVD cover now. But, um, but yeah, that was just something that, you know, I had cut together with Zach on our own, like, just, you know, they were like, Hey, we need something to represent the movie. And I was like, Look, I don't want to show her entire face yet. So I'll send them this half cut poster. And, you know, we'll just call that, like, the teaser image for right now. But I told the company, I was like, Look, don't let this go public. Like, we don't want anyone seeing this yet. And within four hours, it was all over the news sites. And I was like, freaking out, because I'm not a poster artist. You know, it's like I didn't, I thought we just ruined our film. But it caught on and everyone was like, I started getting text messages and all kinds of stuff. And people were like, wow, this is incredible. Like, we love this poster. And, and then you know, and then you know, IFC bought the movie, and, and, you know, the producers weren't happy with the sale initially. So, you know, they were like, alright, we're never gonna make any money off of this. So let's just start focusing on what's next. And, you know, at the time, they had no interest in working with me again, they were like, alright, you know, you, you, you made a movie, it's not gonna make a lot of money. But you know, congratulations, you might get another job off. We're not ever gonna see a dime. And I was like, I was like, I was like, Guys, I'm not getting hired for anything. Like, no, no one will hire me. Like, they think this movie is weird. And, you know, it's like, I don't know what's happening. And then, you know, the craziest thing happened, the trailer came out, and everyone started talking about it. And then the movie came out. And every even more people started talking about it. And Howard Stern was talking about it. And it's like, you know, it was over the course of just a couple of weeks, like, every everyone's perspective change. It's funny, I started getting emails from companies that had passed on me for things or said, No, we don't like your movie, who were suddenly like, hey, we watched your movie, did you change something? And I was like, No, I didn't change anything. The movies, just the movies just popular now. So you want to talk to me, you know, so it was, it was really eye opening for me. And it's funny, because I signed with my agent, like, the day after the movie came out in theaters. And, you know, my agent hates when I when I, you know, this this period of our exchange, but you know, I told my agent, I was like, Look, I don't want to take meetings with people who passed on my movie initially, or they only want to work. Because, because they thought, you know, contracted, you know, did really well or, you know, they think I can make them a lot of money. It's like, Yeah, this is a business and I get that, but it's like, I want to work with people who like what I do, not people who just like me, because I made someone else a lot of money, you know, so and my agent was like, no, no, this is Hollywood. Like, you have to be okay with that. So, so, you know, it's fine. Now. It's like, I've kind of come around to it, but it's like, I still stand by that to a degree. It's like, I like working with people who like Eric England films, not Eric England films that make money, you know, so that's kind of that's kind of my mentality when I approach it, but you know, it was very eye opening, because, like I said, a lot of people who initially wouldn't talk to me or, you know, didn't think I was good enough or whatever, suddenly, you know, open their arms were like, Hey, let's have a meeting. Let's talk what projects do you have? We have some projects, you know, so it was, it was just a very, very bizarre kind of chain change of pace, but you know, I wouldn't I wouldn't trade it for anything.

Jason Buff 1:29:45
Okay, so walk us through a little bit of what ended up happening with the sequel.

Alex Ferrari 1:29:53
We'll be right back after a word from our sponsor. And now back To the show

Jason Buff 1:30:02
That, you know, I'll note that you're you weren't involved with other than doing the screenplays. Right? We're working on a screenplay for it.

Eric England 1:30:12
Um, yeah. So I, so basically what happened was, you know, I started writing a screenplay for them. And, you know, it was just decided that we weren't going to, you know, make the movie with the the budget, I was told that we were initially going to get so I said, Look, I'll still be involved, I'll, you know, I'll continue writing the screenplay, I'll produce the film. And, you know, we'll keep in the family, I'll kind of mentor the new director, who I hired, you know, Matt Mercer to do who was a producer and star the first one. And, you know, ultimately, what happened was they they decided that, you know, I was a better director than I am a writer, which I can't necessarily. And they didn't want to, they didn't want to pay for me to write the screenplay, or produced the film, because they thought I was gonna cost more money than I was worth, which actually wasn't, wasn't a lot of money. I was I was kind of, you know, given them the friend price at this point. So, you know, it was just a, you know, a little bit of, you know, Hollywood, Hollywood disagreement, you know, but bottom lines are important. And some people think, you know, $5 over what they're willing to spend is too much.

Jason Buff 1:31:20
So, do you still have people coming up to you and talking about how much they liked contracts?

Eric England 1:31:25
Um, sometimes, I mean, I have people, I had people, you know, come up to me and say, Hey, I'm about to watch the sequel. And I'm like, Look, I you know, I didn't make that one. And then I have people who reach out to me, and they're like, Hey, I can't wait to see contracted to and I'm like, you know, I didn't make that. Or I had people say, Hey, why didn't you make contract it too? So, I mean, yeah, you know, that. That's the whole reason I've kind of been vocal about my lack of involvement with the film is because, you know, when people think contracted, they they think of two people they think of Nishihara who played the lead actress and myself. And so I want people to understand that, you know, just because I made the first movie doesn't mean I had anything to do with the sequel. And it's like, I, if I liked the sequel, it would be a different story. Because then I would say, Yeah, I don't mind people associating me with that, but the sequel was it one, it's not a good film, but two, I even if it was a good movie, and I still had no involvement with it, it's like, I would let them know like, Hey, I liked the movie. But I didn't make it, you know? And but it's like, I don't like the movie. I don't think it's very good. So it's like, I don't want I don't want to be represented, or I don't want to be associated with that anyway, regardless. Right?

Jason Buff 1:32:31
Do you have any of that, like copyright and stuff that you had with the the other ones that you were talking about?

Eric England 1:32:37
I have no control over

Jason Buff 1:32:39
That's not part

Eric England 1:32:40
No I don't I don't own contracted. I do own part of the franchise. So like, I will make money off of the sequel, but, you know, it's it's Yeah, I don't control what happens with it.

Jason Buff 1:32:52
Right! Is the lead girl I haven't seen the second one out of respect. I don't know if that's good or bad, but haven't seen it yet. But, um, is the same Lead Actress in it, or is it completely?

Eric England 1:33:06
It's completely different people. She's she's in it for like, literally two shots.

Jason Buff 1:33:11
That kind of sucks. All right. Yeah. Um, so. Okay, so your your latest film? What can you tell us about that? I unfortunately, haven't seen it. So I don't really know. have specific questions, but have you? Is that Is it like, in the same? Can you can you talk a little bit about it?

Eric England 1:33:30
Yeah. I mean, I can't say much because the movie is not out yet. It'll be out. Okay. Oh, but um, but yeah, I mean, it's once again, completely different movie. It's more of like a dark comedy thriller shows a lot of humor. You know, I wanted to do something a little different tonally and, you know, it's, it's a crowd pleaser, I wanted to do something that I felt like I would like to watch as an audience member and something that I thought, you know, fans in this world haven't necessarily seen before. It's definitely a unique, dark and fun movie.

Jason Buff 1:34:02
When is, what what's the plan with that? Is it gonna go to festivals? And then

Eric England 1:34:06
I don't know, I mean, I like I said, I'm not a big, you know, I love festivals, but I think their mentality is a little different than mine. So, we may play some festivals, if we find the right ones that I think you know, kind of fit within the world of what we want to do with the film. But, you know, the goal is to release it next year, just kind of get it out to the audience.

Jason Buff 1:34:25
Okay, do you do you ever go to AFM or any of that stuff?

Eric England 1:34:28
I don't personally, I mean, my sales reps and everything like that do it's not really a filmmaker friendly place. Okay. It's kind of like going to a cattle auction and you being a cow.

Jason Buff 1:34:40
Okay. So, you know, I'll just kind of wrap it up with this. If you could just maybe give a little bit of advice or what you let's try this. If you could give advice to yourself, let's say, you know, you're relatively young director, one of the things that kind of impressed me when I was looking through your information was, you know, You're born in 1988? Like, it kind of, I'll be honest, I mean, it, it annoyed me a little bit, you know? Sorry. It's okay. No, it's good, you know. But if you could go back in time to when you were younger, when you were like, say, 19? What? What advice would you give to yourself about filmmaking?

Eric England 1:35:22
Um, you know, the, I give the same advice to everyone. And I think it's the same advice I would give to myself, which is be as original as possible. You know, the craziest thing for me in my career is I started making movies when the world perspective of filmmaking and also the marketplace itself was drastically changing. I mean, you have movies now with two of the biggest stars, like, you know, like Bradley Cooper or Jennifer Lawrence and that are going straight to VOD now, you know, so it's, it's a completely different world. And so the best thing you can do is just make the movie you want to make but also know that you're making it for an audience. You know, don't the world of just making movies for yourself is dead, like, you can't be a filmmaker. Like that's, that's now a hobby. You know, like, if you want to be in a tour, and make films that only you like, then then you know, make it as a hobby. Filmmaking is too expensive to try and do that on a on a mass level. But I think if you truly want to be a working filmmaker and you want to be in the movie business, then be original, but know that your originality needs to be commercial to someone so that they can sell your product and continue getting you work. And I think that's the best thing you can do. Be aggressive, be original, and, you know, keep a good head on your shoulder be objective.

Jason Buff 1:36:36
Eric, man, I appreciate it. Thanks for coming on the show.

Eric England 1:36:38
No problem. Thanks for having me,

Jason Buff 1:36:40
Talk to you later.

Eric England 1:36:42
All right.

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BPS 327: Can Short Films Make Any Money? with Kim Adelman

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Kim Adelman 0:00
I think it is that it's just a matter of getting through the no's until you get to yes, it you know, it's so hard to hear that and it's so hard to constantly run up against the no's. But the reality is as soon as you get that, yes, you can stop. You've achieved it. And everybody can do that. Right? You know, the most dedicated person can go 90 through 99 no's until you get that 100th yes.

Alex Ferrari 0:23
Today's show is sponsored by Enigma Elements. As filmmakers, we're always looking for ways to level up production value of our projects, and speed up our workflow. This is why I created Enigma Elements. Your one stop shop for film grains, color grading lots vintage analog textures like VHS and CRT images, smoke fog textures, DaVinci Resolve presets, and much more. After working as an editor colorist post and VFX supervisor for almost 30 years I know what film creatives need to level up their projects, check out enigmaelements.com and use the coupon code IFH10 to get 10% off your order. I'll be adding new elements all the time. Again, that's enigmaelements.com. I'd like to welcome to the show Kim Adelman. How you doin Kim?

Kim Adelman 1:16
Hi, nice to see ya.

Alex Ferrari 1:17
Nice to see you too. Thank you so much for coming on the show you are, we're going to talk about something that's very dear to my heart. Because that's how I got my start short films. I always want to talk about short films. And I have an extensive amount of experience in short films. I've done many of them I've, I've made a lot of money with short films, I've been in a lot of festivals and short films, I think my shorts have probably gone into two to 300 festivals in the course, it's been a lot. So I do understand a lot about the marketing and selling of short films and things like that. I'm dying to hear your perspective on everything and how we're gonna get into it. So first question, though, how did you and why did you want to get into this business?

Kim Adelman 2:00
I liked that statement and why? This is why I love short films, because it's not really a business per se, right. But I grew up in Los Angeles might nobody in my family is in the entertainment industry. But you know, it's kind of a default thing. And sooner or later you fall into doing entertainment stuff. And I'm actually one of the weird people who did a feature first. Yeah, I produced a feature with friends of mine. And as a result of that, and totally no budget feature. As a result of that I got the gig producing short film. So I'm one of the rare people that didn't reverse present starting with shorts to go to feature. And then after that, I just love short film so much. I didn't want to go back to features and I just kind of fell into teaching. So I've been doing teaching primarily for the last few years.

Alex Ferrari 2:43
So that's why your IMDb is just plump filled with shorts. Like I said, there's never seen somebody shorts in somebody's IMDb before I was like, wow, she really talks a talk here. She loves short films.

Kim Adelman 2:56
Well, in fairness, I was also one of the very lucky people that got paid to make short films. So I didn't find out.

Alex Ferrari 3:03
How did you do that? I have to know how that happened.

Kim Adelman 3:06
Yeah, exactly. I was very, very lucky that I was there's a television cable channel called FXM movies from Fox. It's a sister channel, tap X. And back in the day, they didn't have commercials. So they had to do something interstitially which means fill up that time between movies. And so because they didn't have any original production. The guy who was in charge with interstitial time was like, well, let's make some short films. We'll use that to fill up the time. So I was very lucky that you know, ultimately Fox paid for these short films and paid for me to produce them so it was kind of a Nirvana situation.

Alex Ferrari 3:40
Oh, that's right place right time on that situation that doesn't. Everyone listening that doesn't happen?

Kim Adelman 3:45
No does not happen. And of course, they're no longer doing that. And people always say well, who can I get to you know, produce my films or finance like films and there's really not organizations that are doing that and therefore they will

Alex Ferrari 3:55
Not here in the states not in the States.

Kim Adelman 3:57
Yeah, good point.

Alex Ferrari 3:59
Yeah, in Canada and Europe that will be in but it also in Canada, in Europe, it's more of an art they kind of support the arts more New Zealand and Australia. There's government actually support the film industry here.

Kim Adelman 4:13
To raise up there are filmmakers right and perfect way to make room to groom a new group of filmmakers is to have them make short films. So they're smartly investing in infrastructure to make new filmmakers where we're just like, yeah, people will pay for it themselves.

Alex Ferrari 4:27
Right here we're just Stuckey like you're on your own.

Kim Adelman 4:32
Yes, so many people make short films. So in a way, they're kind of right.

Alex Ferrari 4:38
Every year Yeah, I saw somewhere in your in your book. There's like as a 5000 or 8000. shorts were submitted to the Sundance Film Festival.

Kim Adelman 4:47
So this is always very public with the numbers. So we kind of always use those as kind of a way to look at how many shorts are being made. And of course, these were international and us but over 10,000 short films were submitted last 2020 Sundance Film Festival. And so that just blew my number one, it was the highest number yet. But number two, all those were made during the pandemic. So think about that

Alex Ferrari 5:07
Records are not like 10 year old shorts. These are all fresh shorts.

Kim Adelman 5:10
Yeah. So it's like over 10,000 people made short films during the pandemic in one year.

Alex Ferrari 5:16
Wow. That's insane. Insane. So are so you've seen so many, you've taught a lot about short films, what is the biggest mistake short filmmakers make when they attempt to make a short film?

Kim Adelman 5:28
Well, there's actually several mistakes they make. But obviously the biggest always is the shorts are too long.

Alex Ferrari 5:35
So 52 minutes short.

Kim Adelman 5:37
I think that's a good time for a short, right. Well, you know, a lot of people who don't see short films in their vision of it, they think of those 25 30 minute films, and they think, oh, people won't take me seriously unless I make one of these long films. But the reality is, unless you're in school, sometimes school, there's requirements, and you have trade. But if you're doing it on your own, nobody wants to see anything that long programmers still want to program anything that long. And really, you can prove and you don't want to invest in producing something that long, you can prove your talent in five minutes, 10 minutes, you know, I've always said the sweet spot, I started noticing when I was reviewing films for indie wire, and watching a lot of short films that way. And I kept noticing the films I really liked were 12 minutes long. So it's like sweet, sweet spot, including credits. And that's another mistake filmmakers make their credits are too long at the front and too long at the end. But anyway,

Alex Ferrari 6:29
So it's interesting, because when I made my first short, that I was able to generate over $100,000 selling the DVD and how I made it back in 2005. There was no YouTube, there was no information about it, it was a different time. But that was a 20 minute short. And also in 2005, there wasn't nearly as much competition for short films and film and film festivals. So I was able to get into like 150 I think under 20 550 festivals with that short, I just kept going for like a year and a half,

Kim Adelman 6:58
Which also was probably good.

Alex Ferrari 7:02
I mean, Roger Ebert reviewed it and it wasn't, it was it was it was very well received. I went I did the water bottle tour around LA with it. And, you know, and all that kind of stuff. That's there's, there's more than enough information on my show about that. That short. I don't want to talk about that much about that short, but, but that was 20 minutes short, then my next big short was 10 minutes. And I you know, 10 minutes short is really sweet spot, because it's the one minute shorter two minutes short, like, yeah, it's gonna get maybe get programmed easier. But the 10 minutes, sure it has enough meat on the bone, I think sadly, to do something to show you off. And programmers can program it. Exactly. And that's the thing that filmmakers don't understand. Like, I sat once I swear to God, it was it was an I was at Holly shorts.

Kim Adelman 7:45
Fabulous Film Festival

Alex Ferrari 7:46
Danny and Theo had been on the show, I was at their first festival that's short for I'm one of the original Holly short shorts, and I'm the only one that they still talk to. And I've been there a million times. So sitting there watching a movie, and it was big. I'm not gonna say the movie. But there was it was the opening night and it was very big star very, very big star starring in it. It's 45 minutes. And I was sitting there like, Oh, my God, this is molasses. This is horrible. And then my action short comes on. And everyone's like, Ah, thank God. But it was just as brutal. I was like, I don't care if it's a big giant star in it. Right? It was brutal to watch. So anyone thinking about when you're at 45 minutes, just keep going?

Kim Adelman 8:32
No, I believe that too. Like, if you have enough money that you can do that, then this needs to be a feature. And maybe you can make a 68 minute feature or something like that. Doesn't have to be 90 minute and double it or whatever. But yeah, if you can afford that you can definitely afford a feature. The other thing I will say, you know if it's a short documentary, then you can go a little longer to it's different.

Alex Ferrari 8:51
Yeah, documentaries are a whole other world you could do 30 minute 40 minute documentaries comfortably. But narrative is very difficult. Exactly. I went I went to I went to the School of Mark Duplass when it comes to the length of a film he goes, Yes, anything over 70 minutes is a feature film. So when I when I made my, my, my two features that I've made, both of them are like 73 minutes and 75 minutes. I'm like it that's that's enough story. Yeah, exactly. Just Just get in. But you know, I think anything with a seven in front of it is technically a feature when you're at the 68 I'm like just extended the credits just to get more credits. Do some bloopers at the end, just do something that just extends it just a little bit.

Kim Adelman 9:35
I also say No, I think features are too long as well. You know, I get very tired when they're like 22 hours and 22 minutes or something like that. You're just like, Oh my God, how much more of this is gonna go?

Alex Ferrari 9:45
I was watching was it the new Bond film, the last one film and it's like that's a two hour and in that no two hour and 30 minute movie two hour and 40 minute movie. It's a long movie. But there's action every 16 minutes To the Batman was also almost three hours. And that was like, I think it could have been a little shorter. But generally speaking, that there's action going on on that stuff. So you have to keep that going. Now what a lot of filmmakers want to make a short film, what kind of shorts should they make? What genre is? Is something? Is it? You know? This is my problem with shorts and filmmakers with shorts. They put a lot of pressure on short films, yes, tremendous, I did it. I've done it. So many times, with my short films, I put an enormous amount of pressure like this is the short, that's going to change my life. This is the short that some polywood producers gonna see. And like, all you want to do want to do the next Marvel movie, because it is a visual effect. So let's bring it in. That's the kind of pressure most filmmakers put on shorts. And I made a, I made a $50,000 short with sets built, don't ever do that. Everyone was like, Don't ever, ever do that. But I was like, I'm gonna show everything off, I had top Hollywood, I had an Oscar winner in the movie, like I had tons there was like a big event. And it was very stylistic. And I was like, I'm going to show everybody what I could do. And I put so much pressure on that thing. It just crumbled all the shorts crumble under the pressure that filmmakers put on it, as opposed to like, let me make the best thing I can make me put it out into the world and just see what happens.

Kim Adelman 11:28
You know, obviously, you have to make the right short for you. And at that time, I'm sure you had enough connections. And people were kind of expecting you to make something big and expensive and not like shot in your closet, you know, whereas somebody else who doesn't have all those elements to them shouldn't pay money to get all of that they should make the short film that's appropriate to where they are. And really what people are looking for. In short films are like a unique voice and some talent and something but and that's why I love short films. And I'm more interested in shorts and features because features. So cookie cutter, and so rare that we see an exciting new voice, we're in shorts, there's always something new and thrilling and exciting and memorable. And that's what people really want to see. But I also think if you you know are looking at this as something to say this is who I am a world, you should make something that really says this is who I am. So for example, I could say to you, you should totally make a horror short, there's a whole bunch of horror film festivals that would play it, you know, you can actually probably make the leap from a short to a feature with horror data. But if you hate horror, this is not the thing you should do. You know, and if you love comedy, you should do a comedy short, you should not do you know, a structured drama short. So I really think you should think hard about who you are, and where you want to go and make something that kind of announces to the world. This is what I this is my voice. And the nice thing about shorts is that nobody's there to telling you, you must do more, you must do comedy, you get to choose everything you want to do there as opposed to later on in life where somebody will be giving you money and demanding you do certain things or pigeonholing you in some way, this is your chance to define yourself.

Alex Ferrari 13:02
And I think that shorts in general. You know, like that short that $50,000 Short got me a lot of jobs in music, videos and commercials, things like that it didn't do. It didn't do what I wanted it to do. But it did other things for me. And still to this day, I'm making money, I make money with all my shorts to this day. Just selling them in giving access and stuff.

Kim Adelman 13:26
And actually, just to go back to when you said what mistake filmmakers do. They don't do everything correctly so that they could if there isn't any possibility to commercially exploit that film. Like for example, they use music they don't know. And then, you know, then they can't do it. And they can put on YouTube because YouTube will you know, do they're realizing that there's illegal music and pull you up. Or they don't do the right deal memos with their actors. And then all of a sudden, that's a problem. So I mean, I do think, although there isn't that much of a market for short films, you should always do it right. And be ready in case there is some interest in some way or you know, later on when you become famous, somebody's like, I'd love to put your short film, you know, put, you know, show your shuffle now that you're famous, but you don't have the rights to do it. So, you know, do everything correctly the first time,

Alex Ferrari 14:09
Right. So when Criterion Collection calls you exactly, that's why they're doing a retrospective on your work because you are amazing. As a filmmaker, you want to make sure that you don't have a Rolling Stone song in there that you can't afford. Exactly. Basically, and that was one thing I was very conscious of even back then when it was started with my shorts that all the music was either originally composed and I had agreement signed for it. I was a little delusional. So I had I, I really approached it. I think that delusion helped a bit because I approached it as like this is gonna blow me up. So then I made sure like I'm good. This is going to be huge. And I'm going to have to make sure all these contracts and agreements are in place so I can and that's exactly what I did. So that's the reason why I'm able to explore it and I was able to sell DVDs on there, all that kind of stuff, because I made all those agreements and so the delusion helped a bit But hopefully you can do everything I did without the delusion.

Kim Adelman 15:03
Well, I'm gonna say you're obviously a very confident person, but in a certain way, that's great, because certain filmmakers really have no idea what they're doing, right? I mean, that's why I ended up writing about a book for short filmmakers, because you're a novice, you just don't know what's right, or what's wrong, or what mistakes you're making or whatever. But a lot of people are so insecure, where it really it's a short film, how wrong can you go, you know, and even if you do make all those mistakes, okay, you made the mistakes on that one film now, your next short film that you make, you won't make those mistakes on. So I do think, you know, to a certain degree, it's smart to arm yourself with as much knowledge as possible. But it's also great to just jump in the pool. You know, don't question a little while I'm moving right or whatever. Make a short film. It's fun, you'll be fine.

Alex Ferrari 15:43
Exactly that no one's doing. We're not curing cancer here, guys. Exactly. Let's just let's move on. The one other big mistake I feel that filmmakers make with shorts is that they try to be somebody else. And that might be worth debating. That might be okay. At the beginning. We all do it. Every filmmaker copies and steals and is inspired by the filmmakers that came prior to them. All of them, even the greats, they all they all do it. You look at Nolan's work, you look finches working go right back to Kubrick. I mean, it's, you know, and Kubrick can go back to other people, and so on and so forth. But the mistake I made, and I've talked about this on the show before, but the mistake I made with that $50,000 short film is I was trying to be somebody else. Now my voice was in there. But I was truly trying to be a little something else that wasn't 100% me I was trying to create something that the marketplace wanted, and not as much something that I wanted to make it things like that. So I think something like whiplash, which is a really great short film example, of a movie of a short that turned into a movie. And there's, there's less of that nowadays, shorts generally don't jump to movies as much as they used to. But whiplash specifically, it's so clear, Damien's vision. And that, I mean, it's so so clear. And it's so original, and it's so him. It just you screamed out voice, new voice. And a lot of these, a lot of these filmmakers that do make the jump from shorts to features, whether it's a feature version of their short, which doesn't happen as much, but a short filmmaker that jumps into television off of a short, or things like that does happen a lot, but they need to hear your voice.

Kim Adelman 17:25
And also, you know, painters did that all the time, they would paint in the style of somebody else. So that's the learning right? So I always say shorts are a learning experience for everybody. That's the learning aspect. And in reality, maybe it's not just for short film that does a lot for you maybe that short for short film as little Are you copying somebody just to get to feel confident that you could do it. But it isn't like hello world this is me. This is my voice. Your voices don't come right away. You see people when they write screenplays, it takes them a while to to get the screenplay to the point that we're the third screenplay finally says this is who I am. And this is you know, something worth paying attention to.

Alex Ferrari 17:59
Yeah, you know, when you start writing, you might be writing like you know, Terrence you try to write like Tarantino or Shane Black or, or Aaron Sorkin. And then that might, you might have a couple of those scripts and you get it out. And then slowly your voice starts to come out. And that's the thing with shorts. And that's the wonderful thing about shorts, is it's close to writing screenplays you can get because it's a candy, very inexpensive. And you can knock out a short in the weekend with your iPhone, and it will look and sound great if you do it properly.

Kim Adelman 18:26
Exactly. And that's the thing that, you know, because I came from when it was very hard and expensive to make short films. I'm so jealous now that everybody there's no excuse not to be shooting something. You know, it's like you've got a fabulous camera in your pocket. Use it. But it doesn't necessarily mean what you're shooting every weekend with your iPhone. It necessarily needs to be shared with the world. But I think just the same way writers should be writing I think filmmakers should be filmmaking.

Alex Ferrari 18:53
Right. And a lot of people look at someone like Robert Rodriguez, yes, who was a you know, he's he is who he is, and you know, a legend in the indie film space. But a lot of people don't understand that he made 20 to 30 Shorts before he ever made El Mariachi. So he was he was shooting it all on VHS with his family as a cast. And he was working it out. He was editing between two VCRs. And he was he was learning the craft. And then when he made his school short film, which was called bedhead. He had learned so much as far as sound effects. And it looked like when somebody saw that like Jesus, this kid is super talented. But he made 20 films, and no one ever saw other than his family.

Kim Adelman 19:37
Yeah, it was rough drafts kind of thing. They nobody ever saw those elements.

Alex Ferrari 19:41
Right and that's the thing that a lot of filmmakers I feel that they are so precious, right but they're with their shorts that they like and I was like I can't make something unless it's perfect, though. You got to just you got to turn on the faucet. Let all the mud clear out of the pipes before the Clean Water Water comes out and all that good stuff starts coming out.

Kim Adelman 20:02
I hate when people look put a lot of pressure on themselves anyway because you know filmmaking could be joyous. And with a short film, you're hopefully making it with your friends, you know, or people who support you and want you to quit job with it. And it should be a story that you're dying to tell. So how exciting for you that you're getting to hang out with your friends and do a story you're dying to tell and, and realizing it from your head to now existing in the world. It's truly an exciting thing.

Alex Ferrari 20:28
Yeah, without without question. So Alright, so let's say we got our short done. All right. And this is this is the Opus like we've already done. We've done our 15 shorts, can we've done our 15? Shorts? We feel comfortable. Our voices out there, I think we have a clearer idea of our voice. There's so many options on how to get this into the world. Yes. How do you launch a short?

Kim Adelman 20:51
Well, I mean, I because I come from festival world. And I spent a lot of time reviewing festival shorts, my inclination is always like, put it on the festival circuit. Now, not every short is a festival kind of short. But I always do kind of encourage people if you think your short might be a festival short to try it. Because you know, when we're talking about how fun it is to make films, it's super fun to have your film show in front of, you know, in a theater, with people who you don't know who do and, and also you get to meet other filmmakers. And when you're meeting them, you meet them as a filmmaker who has made a film you know, it's like all of that, even if it was just a stupid thing you made in the backyard, you know, and you're at the time you're like, This is not gonna be nothing. And yet somehow it turns into being something, how fabulous is it that you're showing this something to people, and they're excited for you, and you're excited for them and the festivals thrilled to have you there. And you're going to parties, and as you said, red carpet is just you know, such a lovely experience for a short filmmaker, whereas feature filmmakers have all the stress about festivals, because it matters to them, you know, matters where they premiere, they're trying to get their film picked up, they're trying to make the next, you know, Introduction to make their career go a huge way short filmmaker will be very happy if anything happens to them. And they happen to meet somebody who wants to represent them, or they get some sort of offer to license their short film. But the reality is more short filmmakers should think of the festival is just a fun time, you know, a time to actually be a filmmaker, have your film seen by the public, meet other people. And also, you know, establishes some credits for yourself that you've been to all these festivals. And then you know, if you make another short film, you can go to these festivals again, hopefully, or if you scrape together money and do an independent feature. Now you already have a base of people who know your talent and have supported you wants to want to support you again. So you know, that's the type of things about the festival world that I think is great for short filmmaker.

Alex Ferrari 22:40
And I think the festivals, I always when I talk about film festivals, you know, they don't have the same juice that they used to, you know, in other words, in the 90s, you got into a certain Film Festival, two or three of them, you automatically got sold, you automatically got a deal. There was all these stories every every day almost in the 90s have these magical stories coming out of Sundance or South buyer, or these kinds of these kinds of festivals Tribeca or something like that. But with festival with shorts, I always warn filmmakers and like festivals are exactly for what you just said they are experience. If you've never gone down the road, you've never had a red carpet, you never had an audience Oh my God, there's so much fun. The after parties, the the the web, the seminars that it's great. And it's like most of the times we live in a bubble unless you live in LA, you live in a bubble of not being in business and the festival is the first time you're surrounded by people that love movies or in movies and things like that, but not to put any pressure on that experience. Because firstly, because festivals are everything you said they should be. But don't think that like oh, just because you got into a major festival, which if you do it's great. It's not that it's a bad thing. But it's not going to open the doors to think many times they don't open the doors the way they think you can but but you can go to a Moose Jaw international Short Film Festival, which doesn't exist. And and there might be an acquisition exec there. There might be an agent that happened to be there. I forgot what was the story I heard I forgot there was Oh god, I forgot the movie. It was it was one of these famous indie movies that couldn't get seen. I don't know if it was Napoleon Dynamite or one of these films. But they were playing this film feature at this. Nobody festival like in the middle of nowhere. And they were playing it at a bar at the hotel.

Kim Adelman 24:29
Yep. And sometimes yes.

Alex Ferrari 24:31
My first first award by the way was at the at the Crab Shack best director and I was like Zizi, but and fun and fun. So that was a nobody festival. Nothing just no written in the middle of nowhere. There was a Hollywood acquisition exec who was on vacation and was staying at the hotel and they had nothing to do that night. And they're like, hey, there's a film festival going on at the bar, let's just go down there, have a couple of drinks and watch something that went down and watched it, and acquired it. So those are the magical lottery ticket stories you hear, but you just didn't ever know what's going to happen. But I just want filmmakers to walk in understanding, have fun, and if anything happens, great,

Kim Adelman 25:23
Exactly. But also the people you meet to you never know, connections among your peers to then you will then all of a sudden meet all these other filmmakers who might, you know, help see faster than you do. And then they help you or you can hire them for your you know, there's just a lot of once you're, you're a professional filmmaker, now you're meeting other people who are in that world, as you said, in where you live, you might not have that opportunity. And so now how great is it that you will so that so that's what I love about festivals, but you know, festivals are not the be all and end all. And there are, I know many people who like apply to a lot of festivals, and it costs money to so you know, this is a money drain, and didn't get into anything, and just were really upset. But you know, festivals have a certain sensibility. And maybe you're the thing you made is more like something that people would enjoy on the internet, you know? And then how great is that, that you can put it on Vimeo, put it on YouTube, do your own little promotion to it, and have people see it and you never know, you know, how that might work out for you. But more importantly, if you if you made a film because you want to communicate with people and say to them, this is a vision that was in my head, and I've now executed it and I want to share it with you. And I hope you get something out of it and you enjoy it, then, you know, the the way that that happens shouldn't bother you. You know, it might happen via festivals, it might not happen via YouTube, it might happen via you and your buddies putting on your own screening so that people can see it that way. You know, you've made something share with the world however you can.

Alex Ferrari 26:52
Yeah, and I just I just had the filmmakers behind Marcel show,

Kim Adelman 26:57
Which was a short films.

Alex Ferrari 27:01
Of course, I didn't know that when I when I had him on the show, I discovered that in my research after I saw the feature, I saw that movie first was fascinated. I'm like, how on God's green earth did this get financed? How did a 24 Get involved? I just told I told the PR people I'm like, get on, I'm on my show. I need to know what how is this a thing. Then doing research, I found out that it was a short film that they put out 10 years ago, too short to me, it was two or three I think they have three in the series. But but it was like two years apart or something like that. And then they had books. So they created an IP based on a short a to three minutes short that they did as a kind of like, and and from what I understood it was a short film that they showed their friends and family. And then they're like, hey, is there anywhere online? That we could so I can share this with my grandma. I think she'd really like it. And then she's like, oh, yeah, I'll throw it up on YouTube and throw it up on YouTube and 54 million plays later. That Okay, so we got something. Yeah, that that whole story is a fascinating, it's a really great story on on how powerful the internet is, which is my next question, YouTube. So so many filmmakers are so precious with their shorts, they're like, I can't put it on YouTube. The festivals are gonna like it. Oh my god, this or that?

You know, again, there's a couple ways to go about I know festivals are a little bit more loosey goosey with that nowadays than they used to be. Especially with shorts, not features. But shorts. Yeah, exactly. But at a certain point, like, you know, at a festival, you're gonna get 2050 eyeballs on it, you know, maybe 100 If you're lucky, you know. So it's a very small audience where if you put it up on the internet, it's It's millions and have access to millions doesn't say you're gonna get millions. But it could go viral, especially if it's something very specific. It's something very cool. Visual effects are really cool stories really interesting. Even fan films, short films, which we'll talk about in a little bit, all of that kind of stuff. So is YouTube a viable option? And by the way, Vimeo, I'm not sure if you know what's going on with Vimeo. Vimeo has kind of gone away from shorts, and are going away from the creators and they're really more now. Their corporate structure has changed more towards corporate, like video stuff. Before they were trying to do it with all the artists is the home for the artists. Exactly. They realize that artists have no money. So So Vimeo was once a place to put short films and it was like you showed it the week and that's kind of gone now. Yeah, so Oh, yeah, exactly. But now YouTube is still a place to go. So what's your opinion of YouTube? How should you approach YouTube? What should you do?

Kim Adelman 30:10
Well, there are, like you said, some festivals do care. So and the old days, I'd be like, I don't even tell them. But you know, one little Google.

Alex Ferrari 30:19
Not that hard nowadays.

Kim Adelman 30:21
You can't hide so much. And you don't want to hide, you know. So if you, if you think you want to go to festivals that do care about it, then you shouldn't put it online, because you know, online is for the rest of your life. So what's the big deal if you hold off for a year while you try to do festivals, and then put it the other thing is Oscar consideration, they still care for Oscar consideration when you have your broadcast debut. And YouTube is considered broadcast. So if you thought, any chance, you know, I made 19, short films, none of them got Oscar nominations. So it's like that was not really going to happen. But I cared. And so I waited. You know, if you care, and you think there's even a slight chance, you want to be smart about what the Oscar rules are, but the odds are so minuscule.

Alex Ferrari 31:06
And I want to bring I want to, I want to just point on something on that, because I've seen so many films, like yours, myself included, wait a year, two years, because of their delusions, and I say that with all the love in the world, because I was a delusional filmmaker in that sense as well, where like I can, I'm gonna get into this Oscar qualifying Short Film Festival, and I have a shot I'm like, it's, it's like 20 or 100 times easier to get into Sundance than it is to get an Oscar nomination for a short film, you know, and it's astronomical, to try to get into Sundance, just to understand the, the ratio that we're talking about here. So,

Kim Adelman 31:45
And also, just the Oscar films tend to really be, as we talked about the better funded ones from other countries. Americans get through, but you do occasionally. And so you know, it's one of those. That's your dream. I mean, I know Oscar nominated filmmakers from the shorter film category. It's totally doable. You don't just in a miracle kind of way. But you know, it's your decision, what you want to do, but in reality is if this is the year that you're trying to get people to pay attention to your short film, do you really want to hold off putting it on the internet for years? What kind of your point that you know? Exactly. So, you know, people want to, you know, give them what that easiness of like, Can I see it and you want to be able to quickly be able to show it to people not to say that you can't do password protected kind of things, you know, that's different.

Alex Ferrari 32:29
Yeah, that's different. But also I do agree with what you're saying is like, if you want to do a festival run up, like six months, you know, go go go six months, go eight months, go around and enjoy yourself, go to red carpet, if you haven't gone down that road, oh, my god, it's so much fun. Especially it strokes, the ego in a way that is so beautiful, everyone, you're the greatest, someone gives you an award, you're like, Oh, my God, I've arrived, all this kind of stuff. By the way, once you have an award, you are an award winning filmmaker. And that's how you should promote yourself.

Kim Adelman 32:58
I 100% agree with that.

Alex Ferrari 33:00
I mean, my first festival was the Ocean City Film Festival in New Jersey, which was played in the back of the Crab Shack, where I won Best for best first time director. I was an award winning filmmaker,

Kim Adelman 33:12
You still claim it. So there you go.

Alex Ferrari 33:13
I still have the certificate that I've got somewhere in Pakhtun way, but it was a big, it was a big deal for me. And Ben, from that point on, I was an award winning filmmaker. And people will laugh at that. I'm like, you're an award winning filmmaker, you can promote yourself as such.

Kim Adelman 33:28
The one other thing I will say is it's really hard to get on TV. But there are people you know, there are organizations like short TV that will get your film on television. And so that also might have be some issues about if you've been online that there might they might not wants you so much for television, so a very small percentage, and but how bad is to be on TV too? So you know,

Alex Ferrari 33:48
And also depends on how bad they want the short. Yeah. So if it's a really, you know, if it's also a really, really mean the world that we live in with so much content and so much media. They're much looser than it used to be before there was always exceptions.

Kim Adelman 34:04
For example, if you had made Marcel and then they're like, hey, we'd like to put Marcel on TV now, because feature has already had 54 million people view but sure, why not? You know, people want to see it. So if you want to want to see aspects to your film, then, you know,

Alex Ferrari 34:18
No question, no question about it, make your own rules.

Kim Adelman 34:21
And you should and you know, because it's short film, because you're used to kind of not necessarily breaking the rules. But yeah, so let's just say breaking the rules or making their own way and making their own rules. Never think there's you know, no, you can always turn a no into a yes. Right.

Alex Ferrari 34:34
Exactly, exactly. Now, the big question that so many filmmakers asked me all the time, can you make money with a short film?

Kim Adelman 34:45
And I will always say no, it's really hard to but you're selling examples such as make money off of for sure. So we can be the opposite ends of the spectrum. I'll be the person who has known that you can sell you buy Yes, but you know, number one again, you have to be able to have your film camera. Actually exhibited, which we talked about previously, there should be no impediments to that. But you know, there is places to have a license short films. And if you have a film that also, I should have said the thing for the festival circuit, it is a way to connect with the people who do license short films, they're looking for the short films on the festival circuit. So it's your kind of way of being in the marketplace. But anyway, you know, should you get an offer, you know, the money will not be what you expect it to be to.

Alex Ferrari 35:30
You mean, you mean I getting that 100,000 mg, you're not getting,

Kim Adelman 35:34
I'm buying a house, I'm gonna share it. I mean, it could be as like, they do it per minute, and they're gonna give you like, $6 per minute, if you have attended a long film, and you're like, oh, from pulling up getting 60 bucks to be.

Alex Ferrari 35:46
You said Poland for a second. That's another thing I want people to understand, especially here in the states that that there is a market for short films outside of the US much more so than in the US. Can you talk about that?

Kim Adelman 35:55
Yeah, for sure. I mean, you know, in the US, again, I mentioned short TV. And then there's also PBS, you know, locally does short films, there's all these little small pockets in the US that potentially could, but they definitely are also, I should mention, too, some festivals have prizes that if you win that prize, and you know, yeah, but you are you go on to HBO, or something like that. But that's part of the deal. Because they're looking for new talent certain way. But anyway, the money still will not be great. And so it's very rare to meet a filmmaker, whoever earned their money back on short films. I should also say real quickly to on festivals, sometimes you went prize money. I know, people have won more money from festival prizes than the cost of making their films. So they actually benefited that way from being on the festival circuit. You probably would earn more money on a festival price, and you'd win on licensing your film elsewhere. But, you know, remember I mentioned that our short films at Fox were made for social purposes, that still does exist in some other countries that they'll put them on TV in between other things if they don't have commercials. So you know, there are opportunities out there, different countries and different amounts of money. And that's also what's so nice about short film, like you're learning about international exhibition the same way you would learn with your feature film. It's just much smaller, much less money.

Alex Ferrari 37:13
Right, exactly. So I'll be on the other end of this, this conversation where I've made a lot of money with my shorts over the years, but I've also thought about it very much like a film trip earner, an entrepreneurial filmmaker, where See ya see how I did that film entrepreneur. Product placement, product placement? No, but honestly, though, it's like I had made a short film. But and the real quick story behind that first short film that we made over 100,000 with, which is I made a short film action, sci fi a lot of visual effects, at the time, very kind of cutting edge in the visual effects world, especially in the indie Space Shot on the mini DV, dv x 100, a Panasonic fantastic camera. And I put it out and I made it edited, put it all together. And I'm like, Alright, we have something cool here. I'm like, how am I gonna make money with this? And I'm like, Who who's gonna pay for this and like, I can't sell this to the general public. No one cares. I'm nobody. I have nobody in movie. I go. But you know, who might be interested as filmmakers, on how I made this, because I made it look like a film. I color graded it in 2005. using Final Cut Pro, I use visual of as you shake the same program that they were using Lord of the Rings, to do the visual effects, we had over 100 visual effects shots in it, there was a lot of stuff like that. And it was action, which is very hard to do in 2004, with gunplay and fights and all this kind of stuff. So I was like, I think people will pay for this. So what I did is then spent six weeks editing together three and a half to four hours of kind of a bootcamp film. And then I put it all on DVD, because there was no other place to make money with it. And I created an email that this is all instinctual, create an email list and start posting a message boards about it. So we put the trailer out there. And people were like, when's this movie coming out when I want to see I want to. And then when I launched I still remember the day with Pay Pal I was just get all these emails are thinking thinking thinking. It was fantastic. And then we just kept selling and selling and selling these at 20 bucks a pop was selling at $20 a pop. But they weren't but they were. So it was a different time. That would work today. But in in the time that I did it, it did work. And then now I've created educational so I use education as a way to make money. If it's really a high end visual effects movie. I know Film Riot, the YouTube channel. They make a lot of short films, their entire business models about making really high end short films with high end visual effects. And they show you how they do it. So that's how they're doing that as well. So you know it's

Kim Adelman 39:48
Also maybe you have but after the people are very interested in and maybe you know people would be interested like you could make your own website and try to get people to pay to see it or whatever. It's just hard in this world was so much as free You know, I always tell people, you know, personally paid to see a short film, you know,

Alex Ferrari 40:06
it can work if you hire like if you hire an actor, I had a, I had Robert forester and one of my films, I had Richard Tyson, who was the bad guy from Kindergarten Cop, if you remember that, I had him and some of these, some of these actors have massive fan bases, right? Who will go crazy for anything they do. So if you can hire someone like that, or hire somebody who has an audience of some sort. So let's say it's a YouTube influencer, I'm just using that as an example. Or a YouTuber, social media star wants to be in a movie, they have 3 million followers, you have cast them in your movie, and you go, look, let's partner up, we're going to sell access to this to your audience. And we're going to sell it for five bucks, and you and I are going to split it. And now you have a marketing machine putting it out into, you know, behind a paywall for the first 30 or 60 days behind a paywall so doesn't hurt any festivals doesn't hurt any broadcast, and you're making money with it. So there's a lot of different ways of doing it. But it takes time, and also niches and things like that, and I talked about it in my book a lot with features, but it can be applied to short. So there are ways to make money with shorts, it's just a lot of work. And you really gotta it's not going to there's no turnkey situation. In other words, there's like, oh, here and you make money,

Kim Adelman 41:17
You know, and I was also gonna say, The Academy Award nominated shorts, they now put them out in the theaters, and people pay to go see these films in theaters. So as much as I'm like, Who pays for a short film, though, people are very excited to pay money to see the academy nominated short films in the theater, you know, which is a fabulous thing that I never would have thought that that would come to be and it has. And so there's interest that way. And, you know, there might be new venues or new ways to do it in the future. And, you know, the beautiful thing is you've created something you own and you can do anything you want with it, no one's gonna tell you no, you can't do that. So why not try different things and see what happens. And you know, you never know how, how your break is going to happen, or what's going to happen, or how you might potentially make money. It's all just wanna give it a shot and see what happens. And you know, keep your expectations low, and be happy with anything, right? So let's say you make $60 You're like, Oh, my God, I made $60 off of this, I'm now you know, making a profit, not profit. But you know, I'm making money. And people are seeing my film. Come on. Great.

Alex Ferrari 42:19
Exactly. So it really all depends on how you what's your approach to the making of the film. If you're making it to get rich, I'm sorry, this is not going to happen. If you're going into it with that, is there a possibility that you can make a lot of money with it? There's very few examples of short films making. I think I'm one of the few honestly, yeah, they've made, you know, I've been actually in case studies and books on short films about, understandably so. Because it's a rarity. And I know that and but doing the shorts that I've done over the years, I've seen what they've been able to do for me. And if you look at shorts as a way to get your career moving forward, express yourself as an artist, get attention for yourself, all that kind of stuff. And then the festival circuits, all the other stuff. That's the way you should approach it.

Kim Adelman 43:05
I think, you know, I've also also animation is a whole nother ballgame. Oh, that's a whole other world. People will pay for animated shorts, you know, that sort of stuff. But I know people who have banded together and put together programs and kind of put that on the road of short films and you know, rent it out for a while theaters and totally turned it into, you know, their life, basically. But you also have to kind of look to like, how much time are you going to put into this as well, I feel like a lot of that kind of stuff you should do for your future. You know, if you're talking about your future, that's the time to invest in all those.

Alex Ferrari 43:35
And then if we're talking about documentaries, that's a whole other conversation. Because with documentaries, there are a lot of places where documentary shorts can make money. And you can do a 3040, even 50 minute short, which could get broadcasted Yes. And if it's in a specific niche, you can actually go on the road, going to different organizations. So like if it's a documentary about a swimmer with one leg, I'm just saying, or a surfer with one leg or a skateboarder with one leg. You know, those are the kinds of things that you can team up with organizations to set up screenings, charge, there's a lot of ways you can make money with documentaries a lot easier to make money.

Kim Adelman 44:14
And also people are dying for short documentaries on the festival circuit. They don't have enough, you know, so it's hard to do a short documentary, I will say that I've seen so many people fail at it. Just because you know, with a long documentary, you've got a long story to tell, but the short documentary have very little time. And so what are you actually saying and showing and doing? It's a it's a hard skill

Alex Ferrari 44:35
There was there was one short that was on Netflix because Netflix does shorts every once in a while. Every once in a while. There was a documentary about end of life and about like just hospice and how to approach end of life. And I had a friend of mine who's a social worker, and he's like, Hey, you should look into the short and I'm like, is it on Netflix? And he's like, Yeah, watch it. And I watched it. I was like, Oh man, this A day as an organization go around using that short as a way to kind of introduce people to end of life conversations. Because it's not something it's not something you want to talk about, generally speaking, you know, it's not a conversation you want to have. But that's that documentary did, apparently that sold to Netflix. So, Netflix, that means Netflix knew something that it was valued.

Kim Adelman 45:23
And Netflix does, I should have said that to Netflix definitely has a category of short films. And you'll see a lot of the ones that are Oscar contenders are close to being an Oscar contender show up there, and they liked the longer short film too. So that's a very positive thing. And they've done a lot have not done but they've acquired, you know, short documentaries. I don't know if any of those original Netflix productions. I think all of them are acquisitions, but they're definitely short films that are showing on Netflix. Again, I don't know how much money people made off of that. But come on to be able to say your short film was on

Alex Ferrari 45:51
1500 bucks. 1000 bucks. 2000 bucks. Are you kidding? It's, it's fantastic. Yeah, depends on the there was. So another another great story on how a short film that turns turned it into a feature to turning it into a feature. And they made obscene amounts of money was Kung Fury. You familiar with Kung Fury? Yeah. So Kung Fury is a short out of I think it's Sweden, or Norway or something like that. But it was a homage to 80s action movies. Dawn in the most ridiculous obscene like, you know, heads been blown off. Dinosaurs going back in time with North got Norse gods. And, you know, like, Thor's there, it was fascinating to watch a 30 minute short, lot of visual effects, all 80s based, these guys put it out, and they got millions and millions of views. But they had the original soundtrack. They had merch they had because it was all connected to a niche that so many people were they love the shorts so much. Then I saw a pop up on Netflix. Then I saw a pop up on El Rey, that people were it's just it was such high production value that people use. And then they they now are in the process of making the sequel that Arnold Schwarzenegger has. They literally he's playing the President in the sequel, or the feature version. And even they were so understanding of their niche I talked about, I actually use them as a case study in my book, that they got David Hasselhoff to do the soundtrack. They paid. They paid David Hasselhoff a good amount of money to write a song for the movie. And then they released a music video with David Hasselhoff.

Kim Adelman 47:39
That's amazing.

Alex Ferrari 47:40
It's amazing. So there's so much creativity with shorts, you could do so much with it. It all depends on you, and where you want to where you want to go with it. So there it's it's an endless pool of opportunities, which, um,

Kim Adelman 47:53
You had mentioned IP earlier. You know, that's the other thing you do when you are creating an IP when you make a short film.

Alex Ferrari 48:00
Yeah, you do create IP. And if you're able to like Marcelle with the show on, they actually released three shorts over the course of three, four years. And they released two best selling children's books on it. So when Hollywood came calling, they, they were like, Hey, let's put Ryan Reynolds with the shell on the like, no. This was before Pikachu. They were basically pitching and Pikachu. That's what they wanted. But they stuck to their guns. And they made the movie that they wanted to make it took 12 years to get it off the ground, but they got it with, but they were able to make money with it and generate revenue off the shorts. And then not to mention off a YouTube even just YouTube ad AdSense off these things. I mean, first it was like 54 million, the other ones like 34 million. And that's something that a lot of filmmakers don't know about as well as if you have a monetized YouTube channel. You can make money, especially if it goes viral, you could make serious money with it. Or if there's another channel where shorts or the kind of short that you're trying to do, maybe team up with that creator, have them pump it out, and they maybe have two or 3 million followers and share that share the money that comes in. There's so many ideas, so many ways.

Kim Adelman 49:08
Hair, love is another example. It's an animated short film, but he didn't book after to. There's many things that there could be opportunities for if you're short film gets attention that gets asked about Oscar nominated. But the other thing too, that we should definitely talk about is you can put spend all that time and money and do all that. But then when people say well, what's next? Because it's like you could spend all that time doing all that for like, Oh, now I've got 100 bucks that I profited off of that. But what's next, you know, what am I going to do next year and when people say to me, I loved your short I'd love to talk to you about doing something together or whatever you need to have it what's next.

Alex Ferrari 49:46
And so if I may tell you the painful backstory of my experience, I got I got I did the waterfall tour I was being called by Oscar nominated or Oscar winning producers and I was it CIA. I was all This stuff went by first short, was going around. And everyone asked me, so I'd love the short we'd love what you're doing. What's next? And we're like, Well, I have ideas. Yeah, that's not enough on the scripts, not ideas, scripts, you need to have two or three of them ready to go. And that's what? Because you could you could pitch them or have this movie about this, this. Yeah, we don't want what else you have. Yeah, because that window, that window is open for that door is open for so short amount of time. And if you don't take advantage next

Kim Adelman 50:31
Exactly, there's always another hot film that people are getting attention to. I mean, not that you can predict you're gonna have that moment. But why not set yourself up for success and have something ready that you want to do? So that you can be like, hello, I'm so glad you love my shirt. Here's my feature film that I want to make next, or whatever else it is that you want to know, do next. And you know, maybe, for example, you really wanted to run commercials or something like that, you know, be prepared with a reel of other things that look like commercials that you can be, you know, whatever you want to do be prepared.

Alex Ferrari 51:02
I think that there's a higher probability of somebody seeing a short at a festival, or online and offering you hey, I love your style. I'd like to work with you. That happens more often than anything else I think we've spoken about. Because it does happen. People are like, oh, I want to work with you. Or what do you want to do next there, those opportunities do present themselves. But most filmmakers aren't prepared for those opportunities when they create, which is what we're talking about. It does, it does happen. It does happen a lot, especially if it's commercials or music videos, or documentaries or things like that. There's always I hear story after story after story about filmmakers getting opportunities based on a short film that someone saw somewhere this or that, and boom, boom, boom. Having that? I mean, Napoleon Dynamite.

Kim Adelman 51:46
Short film. Yeah. Oh, there's many examples of short films. And actually, there's another recent film called emergency that was a short, and then they went on the vessel circuit. And people were like, oh, we'd love to talk to you about the future version of it. And they hadn't even been thinking of that, which is kind of, you know, more power to them. But then they're like, oh, yeah, we're working on that. But if you you know, if you thought there was a future version of it, you should probably script out the feature version of it before you go on the festival circuit. You know, I mean, the you can control when you start the festival circuit. And in theory, if you think of this as launching yourself, well, then you know, have stuff to

Say you are the studio, you know, you need to think of yourself as a studio that will be making things. So, you know, think about when you want to release things, think about what your next project is, think about how you want your studio to be thought of, you know,

Alex Ferrari 52:36
Exactly, exactly. Now, tell me about your book, making it big, in short, shorter, faster, cheaper.

Kim Adelman 52:43
Don't you agree that short should be shorter, faster and cheaper? Absolutely. This is actually the third version. And this is my version. My subtitle that i system for the third version was the shorter chapter the shorter and cheaper faster because if you had to ask me quickly, advice, you know what filmmakers should do? It's like you make a film shorter, cheaper. I mean, Paul's me when I hear how much money people spend on this grant.

Alex Ferrari 53:06
But I did but I'm, I'm an anomaly. Don't that don't do what I do.

Kim Adelman 53:11
I really don't think so. Also, things are so much cheaper now to you know, I think if you're done, and now it wouldn't be as expensive as it was then, although I also teach, and one of my students is making her short film this weekend. And you know, it was it's 2500. And she's under budgeted, you know, I'm like, you just don't have enough money here. And people always think I can do it for a nickel. And it's like, well,

Alex Ferrari 53:34
If someone like myself, who's been in the business for almost 30 years says I could do it for nickel and more than likely I could do it for nickel because I know your favorites. You can call him I know how to do I've done it. But if you've never done it, I say you It's like someone in putting someone on set global fix it in post, like no, no, no. Only the editor or someone who's been in posts can say you can fix and post no one else is allowed to say that

Kim Adelman 53:55
Or have zero budget and and post.

Alex Ferrari 54:00
What she had, oh, really, she was just gonna do it on her laptop while she

Kim Adelman 54:06
Was just, you know, fine for student film. You know, you probably can get away with that. But even so, they're planning on shooting for three days and you've been feeding people for three days. I was like, I don't think you're gonna have enough money. feeding people

Alex Ferrari 54:18
Don't don't don't feed people the spinning wheels of death. You know what the spinning wheels of death are?

Kim Adelman 54:22
Yeah. What are the spinning wheels of pizza?

Alex Ferrari 54:24
Don't. Don't it's because they just they just, they're cheap. But you get what you pay for it and your your crew starts to slow down. It's sluggish. You want to give them food that keeps them energy going and pizza does not.

Kim Adelman 54:37
You will also she made the mistake of telling me she was going to up and she was the purchaser of it. But she was going to make the food herself. I was like,

Alex Ferrari 54:44
Oh, are you and she was the director too.

Kim Adelman 54:47
Now she's only she's only the producer, not only the producer, she is the producer. But still you can't be making food and doing everything else. As a producer.

Alex Ferrari 54:55
Oh, no. That's a rookie mistake. Unless Unless I mean, look, I've talked to some really big producers who have done that, because they had to do it. But you know, it was a different conversation,

Kim Adelman 55:08
Raise a little more money, put a little thing, buy something on the credit card. Yeah, just, you know, you get

Alex Ferrari 55:15
Free by the way you could get by the way, this is another trick I learned is you can get free food, food is easy to get for free. You walk in and go, Hey, we're making a short film, we'd love to promote your place. One, can we do a scene in your place? Or can we shoot at least outside of your place where we can promote your place or two, if you give us a free meal, we'll promote you through social media will promote you through the lot of local businesses will give you free I got free food, constantly making short films.

Kim Adelman 55:43
Soon, I do believe that everything for free concept of like if you have the time and the the right personality to do that, and the right connections, because again, you're gonna get know a lot too. But if you figure you get you're gonna get know a lot. But there are going to be places that no, you are want to support, you have the right mentality, and you will get a yes out of it. So, you know, it's just a matter of time and the right personality to do that kind of stuff. Right? And

Alex Ferrari 56:06
If you're in a small town, I've had filmmakers on the show that that had the entire town help them, right. Because they know you and it's a small town and it's you're making a movie. That's super cool. Like a lot of people still get freaked out when you're like, Oh, you're making movie like, people who are in LA, they just get like, they're jaded. Okay, another movie,

Kim Adelman 56:24
Real people who in their small town, they wrote a newspaper wrote an article about them making a short and I was like, I love that. How fabulous is that?

Alex Ferrari 56:31
Exactly! As you get a lot more attention. It's actually better to be outside of an LA or New York in that scenario, because people are super excited about like, Oh, you're making a movie. You know? Like, yeah, do you want to have a, you know, you want to sit in the background, and this one shot in the diner? What all we need is like three meals, oh, that's fine. Little tips of what you do, you know, I have just haven't done this in a year. So it's not the front of my head. But going back, I'm like, I used to do that. The biggest thing I used to do believe it or not, when I was doing it was in school is I heard that every day, the bakery would get rid of their stuff that's about to expire. Now they'll bread dill muffins, do everything. So I would walk in every day. I'm like, Hey, do you have anything do you want to get rid of and they would just give me a just bags full of breads, and pastries and cakes. And I would go and sell them at the school to make money. But you could arguably use that. It's fine. You can eat it. It's not mold, you're like it's not bad. But it's like going to expire the next day or something like that. So they can't sell it. But it's good for another two or three days. You could take that and use it on your set. I'm just saying that's service right there.

Kim Adelman 57:45
You are indeed Mr. Hustle. I mean, that is seriously, that is the hustle mentality of we're gonna get this done, we're gonna make it happen. We're gonna make our own rules, we're gonna do anything we need to do. And that is exactly how you need to be really to do something for no money.

Alex Ferrari 57:58
Absolutely, absolutely. Now I'm gonna, I'm going to ask you a few questions. I ask all my guests. What advice would you give a filmmaker trying to break into the business today Kim?

Kim Adelman 58:08
I think you know, the right answer is you should always just be making something that you know, nobody's going to stop you. And you never know what the right thing is. It's going to really make or break you or, you know, help you develop your voice. So just constantly be making something.

Alex Ferrari 58:22
What is the lesson that took you the longest to learn whether in the film business or in life?

Kim Adelman 58:28
I think it is that it's just a matter of getting through the nose until you get to yes, it you know, it's so hard to hear that and it's so hard to constantly run up against the nose. But the reality is, as soon as you get that, yes, stop. You've achieved it. And everybody can do that. Right? You know, the most dedicated person can go 90 through 99 nose until you get that 100 Yes.

Alex Ferrari 58:51
If there's one lesson that you can, if anyone listening to one lesson, if you can take from this conversation is that the noes are a guarantee. You're always going to get knows. But if you can get past that, and understand that that's just the rules of the game that you're playing. And that's life. In the film business that's life knows are the general that's the default. If you can get past that, then you open yourself up for those yeses, but you have to understand not to get derailed by the nose because you're gonna get nose constantly throughout. And it happens to everybody at every level. Spielberg got nose, Nolan, he doesn't get nose, but everybody. Nobody did get a no because he wanted things to happen for 10 and it didn't happen. Spielberg couldn't get Lincoln Lincoln financed, you know, so you're gonna get Schindler's List finance and he was frickin Steven Spielberg. So everyone gets knows it's about how you deal with those knows how you keep moving forward. So understand that that is just the default. Don't think in And also don't believe that you are not the Great, the great hope of the film industry. You are not the next Stanley Kubrick, you are the next you. And all of those people that you admire. Are they all are the true versions of themselves. And that's how you should approach shorts and the film business. Do you would you agree?

Kim Adelman 1:00:19
I understand. You said, That's so lovely.

Alex Ferrari 1:00:23
And last question, three of your favorite films of all time.

Kim Adelman 1:00:27
Can I say short films of all time?

Alex Ferrari 1:00:29
Well, I mean, nobody will know them. So you can, but I wouldn't like it like, oh, yeah, Bob's ever than no idea. But go ahead. It's your it's your answer. Unless a very famous shorts that people know, it's up to you.

Kim Adelman 1:00:48
There are shirts that are totally, you know, I'm sure. Well, for example, is just telling somebody else that tecnova tikka, that's the first time I ever saw him was from a short film two cars one night, and I'm pretty sure that is on YouTube or somewhere if you look for it. It's a great short film. And you can totally see his voice in that and the kinds of films that he made later. And that same year, he was he was nominated for Academy Award for that short film that did win that year was Andrea Arnold's short film, wasp. And wasp is like one of my favorite short films of all time, although it is long, but it is great. And I'm pretty sure that one's available to you can Google that one. And of course, she went on to be a fabulous filmmaker as well. And then Jane Campion, her very wasn't her first short film, I don't think but one thing that got her a lot of tension was called peel. And that's a fabulous and short film as well.

Alex Ferrari 1:01:35
There's one short film that I found, as you were thinking, like, what's my favorite short film? There was a short film I saw years ago. I've had the producer on the of the feature since then, I've become friends with him. And I was when I brought it out. He's like, holy crap, you saw that? I'm like, yes, yes, I did. I heard about it. years ago, there was a film called darkness false. released by Universal is a horror movie, the director of that made a short that had nothing to do with the movie. But the short was so good that they gave him a shot to make the movie. There's a different time period. But it was universal for God's sake. So it wasn't like a huge deal. And his feature didn't went on to do very well. But the short was about what if it was a story of basically baby Hitler. And and that they could have, they actually were fighting to give birth. And to make sure that this baby was born and it was baby Hitler. At the end of the movie. We're like, oh, it was such so good. So well done that the production design was excellent. That digital camera, it was beautifully lit. It was really high production really highly produced shot on 35. It was gorgeous. But it was like this emotional thing that you're like, Oh, God, the baby has to go the baby has to get born. Oh my god, all this stuff is happening. And then it's baby Hitler. You're like, Oh, my so good.

Kim Adelman 1:02:53
There's so many films, short films that have Hitler or Jesus is one of the characters. It's always like, Oh, another Hitler shirt. Oh, no Jesus shirt. But it's because it's a character we all know. Right? Right away. So when you tell me baby healer, I totally know. You know what you mean? Why that is etc.

Alex Ferrari 1:03:10
We all know. Absolutely. And one of the famous, the most famous, I argue the most successful short film to ever launch anything. Is the spirit of Christmas. Spirit of Christmas spirit of Christmas. Yeah. So the biggest short film of all time, I'm going to argue to say I don't think there's any film that has generated more revenue than that short film, the spirit of Christmas. A little bit of cardboard, a little bit of a construction paper cut out animated. And it was Jesus versus Santa Claus. And it is built. I mean, what did they sell HBO? I think they said he's 150 million or 250 million.

Kim Adelman 1:03:50
I mean, think of all the merchandising alone that's come off of that they I think

Alex Ferrari 1:03:53
They get I think they get 10% and they still are loaded.

Kim Adelman 1:03:58
Can I just tell you something real quick, because I know we're running out of time. But I had a very good friend who's short film played Sundance in the same shorts program as spirit of Christmas because they did invite spirit of Christmas to play at Sundance. And nobody remembered during the screenings, like nobody wants to talk about my film. Everyone wanted to talk about that. And Jesus

Alex Ferrari 1:04:15
Versus Santa Claus.

Kim Adelman 1:04:18
Water Festival situation.

Alex Ferrari 1:04:22
I still and this is a power of the short back then this is before the internet. I walked into a comic book store. When I was at that age, whenever that came out. I was I think high school or a little bit. I think it was in high school or a little bit younger than high school. When that came out. And the guy behind the counter, the comic book guy said, Hey, man, you want to see something busted out a bootleg copy of spirit of Christmas because it was bootlegged all over the place. And I saw it and my mouth was just like, What did what did I just see? So I said Jesus finding Santa Claus. This is amazing. This is so you know and if You want to talk about voices Jesus? Yeah. Matt and Trey I mean, there's nobody else and boy they've written that horse Haven't they?

Kim Adelman 1:05:10
Yes, they have to

Alex Ferrari 1:05:12
I've been riding that horse until the wheels fall

Kim Adelman 1:05:16
When people recommend love a sword from so much they want to tell you about it encourage you to see it. That's just that's winning right there. That's now

Alex Ferrari 1:05:23
And now it's a Click now to VHS going and now it's a click Email it's a social media posting guys you gotta watch this.

Kim Adelman 1:05:30
The fact that somebody's promoting it that way with no you know, financial in on it, just want to share with you something that they love. That is wonderful. That's the highest.

Alex Ferrari 1:05:38
And Kim, where can people get your book and find out more about what you do?

Kim Adelman 1:05:42
Well, making big insurance available bookstores near you. There's not so many bookstores anymore, so let's just say sadly, Amazon

Alex Ferrari 1:05:51
Hey, Jeff needs to send some more rockets up into space, we got to support him. Some oddly shaped rockets. Anyway. It has been an absolute pleasure having you on the show. Thank you so much for coming on and sharing your knowledge about shorts. Hopefully this has helped a few filmmakers avoid some pitfalls. And maybe we maybe with this conversation, we help launch a few careers. Let's hope making sure you'll never regret. Thank you again so much for being on the show. Kim, I appreciate you.

Kim Adelman 1:06:19
Pleasure talking to you.

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BPS 326: Horror Filmmaking Masterclass with Danny Draven

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Alex Ferrari 1:33
Enjoy today's episode with guest host, Jason Buff.

Jason Buff 1:38
We're continuing our interviews with horror filmmakers with Danny Draven. This is one of this this is like a masterclass in horror filmmaking. Danny is not only a horror filmmaker, but he's also the author of the phenomenal horror filmmaking book called The filmmakers Book of the Dead. And it's now in its second edition. If you want to learn filmmaking, horror filmmaking, specifically, go get that I think it's available on Amazon. Check it out, it's full of pictures, it's really like over the top in terms of like, all the value all the great things that are in this book, let me get going with Danny, this is a huge interview about two hours. So I was gonna break it up into two different episodes. And I just decided to go ahead and put it out there as one and you can kind of listen to the first half when you have time. Or maybe if you have a two hour car drive or something, you're gonna get a lot out of this episode, I certainly did. And learn a lot about how the indie film making world works, especially the indie horror film work. So check it out. Hope you enjoy. Like I have all these questions that I've just been coming up with on my own. But what I was thinking we could do was just kind of go through the different parts of the first book, just I mean, going strictly on the the table of contents and just kind of do a brief description of kind of those different aspects of making a horror film and then just kind of go from there, you know, just use that as the framework. And obviously, I don't want you to go, you know, so far into it. I mean, the thing that I found is that usually the more into it you get the more interested people get in, you know, buying the book and like, you know, sure. Anyway, I did have one guy I talked to not too long ago who was like, yeah, um, you know, if you read my book, I'll tell you all about like, Come on, dude. Give me

Danny Draven 3:32
I hear I hear you know, totally, I'm happy to I don't I don't do that. I just you just ask me whatever you want. And I'll tell you, whatever I can, whatever comes to mind, you know, if they buy the book, great. If not, it doesn't, you know, when I get a $20 royalty check in the mail does, you know, it's not about the money. It really isn't. But this this book, um, this the the first edition is actually very soon. I mean, the second edition is just enhancements to the first so the it's only you know, it's about 100 And I don't know 140 pages more than the first edition and a lot of that is just newer interviews and a lot of the information has been updated so the chapters are all really the same I only think I only added really one it's just the information was updated considerably because it was out of date because it was five years old, but and a lot of new, really good interviews with people like Nick Garis and Kane Hodder and all these other dudes and so which is pretty much the big difference and it's got a really good overhaul as far as like a lot more artwork was added like a lot of really cool like Grindhouse art, just just for eye candy really, and stuff like that. So it's a fun, it's the it is by far the definitive best edition of that book, and probably the last and it'll, it'll have a hardcover edition which is which is really cool. And it's a little it's kind of expensive, but it's they do have a hardcover one that which is kind of cool for but anyway, yeah, so it's so whatever we already talked about with the book. It's very Very similar to the second, it's just more updated as

Jason Buff 5:04
Well I mean, that might be a good jumping in point, what what do you consider the major things that have changed from the first book to the second book?

Danny Draven 5:12
Well, technology and distribution mainly because you know, film filmmaking process is really still, it has been kind of the same for, you know, 100 years, it's just, you know, that just the technology has changed. To the point, you know, where, particularly in my, in my book it has to do when I changed was the distribution. Chapters, which is that's different with digital distribution and everything, and in particularly, some of the stuff in the production because because the cameras have gotten better, bigger, smaller and shoot higher, higher quality, you know, so I think it's just mainly the technology. stuff in the book is is the biggest update and, and the interviews because I added about, oh, I don't know, maybe 10 people, I think, but I mean, I mean, they're really good interviews, because these guys are working professional filmmakers. I mean, I got Mick Garrison, I sat down and had a great lunch and we just we we had this like two hour interview and I think in the book, it's like eight nine pages and they're really good insightful questions. I had an awesome awesome interview with big time composer John off and then editor we in that's a like a 10 page interview is really good, though. It's John Debney, the composer John Debney. T board Takus, the guy who directed the gate and spiders 3d And he did a really good one too, because I know and I edited a movie for him years ago for a Sci Fi Channel. And I remember when I was editing it with him, he he was checking his phone and he was making mega snake at the time. And he was showing me some of his show. He was showing me some of his storyboards. I was like, because we were just sitting in the editing room like, Oh, that's pretty cool. You know, this is pretty cool storyboards. So then, like, literally like, Wow, no, it's eight years later, when I decided to interview him. I was like, Hey, man, do you still have those mega snakes? Storyboards? Because now those things are really well done. And I should put those in the book and so so that the there's this one scene where the snake eats this guy, and it's the exact storyboards that they did for the show for the film. So you get his interview, and then you get like, you know, the six pages of these really beautiful storyboards that they did for it, and then you get the frame grabs from the movie when and how they actually shot it. And yeah, just stuff like that. I got a really good interview with some other producers, Mark deskey. And David Fleming from they did exists, you know, the big Bigfoot movie that Eduardo Sanchez did, they were producers on that and, and there's Mike Mendez, he's in there now. Director of big ass spider. And All right, yeah, exactly. He's a he's a great guy, and, oh, boy, Kane, Hodder, Michael Berryman. And I think I'm probably missing a few people. But, but anyway, it's, it's one of the things people one of the things that people really enjoyed about this book is, is the interviews and especially from the first edition. I mean, all the information there is is great anyway, but but the interviews really kind of drove it home for people because you're you're hearing really good advice from people who are actually, you know, working out and working professionals in Hollywood. So it was a favorite in the first edition. So I decided the second one, I just want to add a lot more. So that's what we did

Jason Buff 8:34
You have the same interviews from the first book, as well, or is it like?

Danny Draven 8:38
Yes

Jason Buff 8:38
I know you interviewed James one in the first book.

Danny Draven 8:41
Yeah, no, yeah, he's still he's still in there.

Jason Buff 8:43
I think you want to keep him in there.

Danny Draven 8:45
Yeah, he's Yeah. I interviewed actually, I interviewed him. Before he, you know, back when he was making, like, maybe it was the first insidious or something like that. It was a while ago when we when we talked about it, right. So he did a really good interview. And everybody's the same. It's, it's, I think I had to remove one person, because it was just what they were talking about was like, so outdated that I just had to carry but other than that, it's all of a sudden people, plus, you know, 10 or 12 people that I've added. So,

Jason Buff 9:14
Is there anything that kind of sticks out at you and like something that just kind of blew your mind with an interview or somebody who just kind of like, you know, said something to you that you didn't really know beforehand? Or Or I don't know, just kind of like know, sometimes you talk to one of these filmmakers, and it's just like, oh, wow, you know, that's something Yeah, surely.

Danny Draven 9:35
Sure. Absolutely. I mean, we, I mean, you knew when Mike I talking when I talked to say, like somebody like Nick Garis or somebody and I'm asking him specific questions about how he, how he directs actors and what his processes like and all that it's different for everyone, you know, but but, you know, his his answers were very insightful and and, you know, not all of them made them into the book, but the ones that did I thought were the

Alex Ferrari 10:01
We'll be right back after a word from our sponsor. And now back to the show.

Danny Draven 10:10
Were the most insightful ones and it just, it's just really even as the, the interviewer I mean, I'm like, Oh, wow, that's, that's interesting. That's how you do that's how he works then. And then I see how how somebody like keyboard works or some or or, or, or what what Kane Hodder was thinking when he when he decided to play the character of Jason and what he did to make a scary character and he would answer that question and things like that because you guys usually the guys like Kane Hodder and Robert England and Michael Berryman, and all the guys that have played, you know, monsters, I always ask them what their process was like as an actor to really develop that character. It's funny because it because it's all great horror movie monsters are more than just, you know, Guy sticking a mask on or a guy in a glove, there's a lot more behind it and to understand their process was was very insightful. And that's what I that's what I think you get when you read these interviews in this book is you really see like, wow, Robert England, really, you know, he really had a method to how he portrayed Freddie, you know, and same thing with Jason and same thing with Pluto. Hills Have Eyes, you know, and all that stuff. So so it's a good it's a fun conversation. It's just kind of like two guys out, you know, sitting at a bar having a beer talking about they're making movies and that's kind of the style of the of the interview. But

Jason Buff 11:36
Can you share? Like, what what are just the whole concept of directing actors in a, you know, a horror movie, whether it be the good guys are the monsters or whatever?

Danny Draven 11:52
The whole idea of of directing the monsters for for? Sorry about what you mean, like the

Jason Buff 12:01
Well, what is your approach? And what what did you learn from these people? And what is your approach? And what are some things that you've learned from talking to directors about directing? You know, monsters or directing actors in general? Oh, I see. Well,

Danny Draven 12:16
I think I think it's, it's, it's certainly going to be different for every director, but I think instinct has a lot to do with it. You know, when when when directing actors, you know, it's it's instinctual. It's, it's, it's, you know, not not my styles. I'm very much like an actor's director, you know, I, I don't, I mean, I have the technical background, no doubt, and Oak sweb Post company, and I've been an editor for I've edited more movies than I care to remember. But, but when you combine the sort of technical background with the actors, when you when you understand actors, I think it really can make you a very strong director, because a lot of people they come out of film school, or they come out of the they get into their first film, and they they're, they're scared of actors, and they're scared of, of the process. It's kind of like, okay, well just, they just talk to an actor, like, they're like, they're a puppet, like, Okay, you will you say this line, and you stand here, and then you walk over here, and then the cameras gonna push into your face, and, and then you're gonna walk off screen, okay, you got it, and then the actors like, oh, okay, and then you know, they can, they can, you know, do it, do what you're talking about. But that, you know, that's not really directing, you know, that's just technically, you know, you're choreographing seniors blocking the scene at that point. So, um, so, you know, my process has always been, to really take care with the actors and to really, you know, spend a lot of time with them, and just be there for whatever they need, because, and give them what they need from a director so they can play the scene properly. And, and, and have the technical understanding to communicate that to the crew and to the DP. So that's my, that's my process. It's kind of, you know, a little both, some people just completely technical, you know, it's just like, they hire, you know, the, I'll certainly, it's always good to hire the best actors you can afford. And you just kind of, most of the time, if you hire an actor of that caliber that you don't need to do much at all, it's just sit back and watch it happen because they're so amazing. And they get it, you know, and other times, you know, they need a lot more. And they do need that push and that technical direction, you know, maybe they maybe it's their first film, they don't know how to hit a mark, you know? So, so yeah, so

Jason Buff 14:40
What do you do if you get in a situation where you've hired somebody and everybody's there, you know, the whole crew and everything's lit and the actor just isn't giving the right performance or it's just not working? Is there any like trick you have or what what goes through your mind as a director?

Danny Draven 14:55
Oh, well, well, I think if everything you look if you're on the set everything slit and then the actors coming out. And it's a lot of times it's the first time you use a lot of times there's no chance, especially a low budget movie, there's there wasn't really any rehearsal. It's, it is the first time that you're doing the scene. And what sounded good on what sounded good on paper. What sounded good in your head is certainly not what's happening. And so, you know, you get there and you see him do it. And you're like, oh, oh, Jesus, you know, I mean, I've been I've been in situations where I'm like, I was like, I don't know, I don't even think we asked the right person. So So then you're sitting, you're like, oh, man, okay, but But what, you know, what are you gonna do you already hired them, they're there in front of you, you're you got through and everybody there and you kind of like, yeah, he probably wasn't the right choice. But this is what I have to work with. So let's, let's do the best we can with what we have. You know, so I mean, I've definitely been in that situation. But I think, you know, if you if you're in a situation where they're, where they're not an actor is not giving you what they want, the best thing to do is to pull them aside, you know, don't talk in front of the whole crew, but to pull them aside, you know, and talk to them about what you're certainly do, don't criticize, don't yell, don't be an asshole. But is to set the person aside and just tell them what you're looking for in the scene. And don't over direct them, just tell them what the intention is in the scene, what what how their characters relate to one another, maybe what what the scene is about, you know, and let the actor be the one that interprets what you're saying, and, and adjust their performance based on what based on that the worst thing you can do is to go up to an actor and give them a liner, you know, I want you to hit the line, like, like this natural look at you, like you little douchebag you know what I mean? Like, you know, they're not, they're not puppets, you know, they're not marionettes, you know, there's enough people that you can just, you know, a program, you know, so a good direct thing is, is, is just really understanding the process, their, their process, respecting their process, and being able to communicate to them in the actors language. And if you can do that, you're you'll be, you know, you want one, the actors will love you forever. And two, you're gonna, you're gonna have, you're gonna have a great performance. And the worst thing you can do in that situation is to, is to try to go out there and act it for them is like, no, okay, let me show you how to do it, then you go, No, you come over here, then you say this line, you say it like this, and then you turn around. It's like, right. That's not That's not how it goes. So they I mean, I guess that would be my sort of advice for handling a situation like that.

Jason Buff 17:39
Okay, now, you know, this, the podcast is primarily geared towards people who are most likely outside of LA and want to make their own feature film, and a lot of people you know, and I also think that one of the best plate ways to get into the industry and have one feature, you know, that actually has some success financially is to try and make you know, horror film, just because there's a built in audience and there's, you know, you don't necessarily need the biggest stars and everything. So what I was hoping we could do is just kind of walk through the process of where things begin, what you need to get started, you know, maybe more towards the producers side of it, you know, when you're coming up with a project? I mean, how much are you? Do you go to, like, somebody in distribution and, like, pitch ideas? Or how does it all work so that you know that at the end of the whole thing, you're going to know, kind of where that production is going to go?

Danny Draven 18:34
Well, that's a great question. I mean, that's, that's, yeah, I mean, every every, every project that you do, I mean, look, if you're if it's your first one one thing you have to understand if you're if you're getting into film and filmmaking in it, period, is you have to understand that it is business you know, it's a it's a, you know, you're there, you're making a picture of it to take with the intention of of it being seen, as a business, it has to be something marketable and sellable and have high quality. If you're now if you're coming out, if you're doing something on your own, and you want to do like a little movie that you're just for yourself, and maybe it's an art piece or something like that, that's fine. You can do whatever you want. But in my in my book, and the stuff that I'll talk to you about today is from an entertainment perspective, from a business perspective of if we're making a movie, we're making it we were making a movie to tell a great story, we're making a movie to to make a cool movie, though, all that is there, but we're also making a movie that it we're able to work to be able to get distributed and seen because at the end of the day, we want people to see and like our work and hopefully make sequels you know after sequel. So with that in mind, you know, your, you know, always think that you're, you know, remember that it is a business. So start out with something that

Alex Ferrari 19:59
We'll be I back after a word from our sponsor. And now back to the show.

Danny Draven 20:09
You know, a horror is a great genre to start in no doubt, because it's a, it's kind of an evergreen genre, it's, it's something that has is always has always been successful. at the box office, I mean, you know, whether people, you know, turn their nose up to it or not, the fact is, is that horror does extremely well at the box office. And, you know, that can be seen with movies like The Conjuring, or, you know, how many other horror movies that have come out that have just really done well. So, so you know, if you're, if you're starting out, I think that coming up with a one an original, great concept to start with. And you don't, you don't have to, it is a good idea to think about distribution and think about what you're, where you're going to go with it, you know, early on, because you don't want to get too too far into to pre production or production. And so we're not even knowing what genre you're in, you're like, Well, I'm not sure it could be a horror comedy, it could be a comedy could be just or you really want to have a definitive plan. Okay, we're making a low budget slasher film, we're making a zombie comedy, okay, and then you and then you know, what you're making you do your research, you do your homework, you watch, you see all the films that have been made on that subject, whoo, they've been distributed by that sort of thing. And you and you just you really come up with, you really know, what's out there, and what the markets like and, and you make, and you make the film, and I mean, you

Jason Buff 21:45
Now what, let me ask one quick question. Sure. So this just out of curiosity is the primary. Where's the primary place that you do research of that nature? Is it IMDB? Or is it just, you know, do you have some other place that you see, you know, all the different horror films that are releasing? How much you know, who's the distribution company and all that? Is it just IMDB? Or is it you know, somewhere else that you look for that?

Danny Draven 22:08
Well, there's a lot of places that you can look, especially with the internet, I mean, you certainly the IMDB is a great resource. You can read, you know, read the trades. I look, I mean, I read the trades I read, you know, Hollywood Reporter And variety, you know, you know, who's making what they're making what, who's who's remaking what, you know, coming down the line, if you've been from the studio level, you there's a home media magazine, that's a really great resource to see, like kind of what's coming out on DVD what's coming out on Blu Ray, you know, that's a good one to read and see what's performing well, what's you know, on home video, that sort of thing. You know, and the Internet and IMDb, I mean, those are really you don't think you really need to get you don't need to go crazy with it. But you know, if you just get an idea of Okay, are there any zombie movies coming out anytime soon? Or, you know, what, what, how are they doing? And is it? And are they are they being distributed? And if they are who buy you know, that sort of thing? So yeah, you just do your research before you go out and make one because if there's if there's something coming out or something similar again, and happens so, so often, so many people are making movies, that all that guy made that was just like mine, damn it, you know, and, you know, it's so it happens, but it's a good, it's, it's good to, to have more than one idea too. So if you, if you're like, Well, maybe it's not a good time, we could make the film, but maybe it's not a good time to make it right now. You know, maybe we'll make it like next year. And then the meantime, we'll make this other project that we had in mind, you know, let let the, let the let it cool off. Because even with that comes out and, and everybody hates that, that sub genre of horror. I mean, I mean, you know, then, you know, probably not a good idea to go out and make another found footage movie, you know. I made a found footage, film and the whole and honestly, the whole reason we made that I didn't want to make a found footage film. I didn't. I never intended on making the found footage film, not I it was just, it actually was a project that came to me. And it was like, hey, we need to make a found footage film and I like found footage film. I was like, you know, it didn't were a way to do that. Why Why would we make accomplished but Well, no, it's kind of really popular. Right? You know, again, you know, she's, you know, got paranormal and, you know, paranormal activity and what did the wreck wreck movies were and all that stuff. And I was like, yeah, those are great. Those are like, you know, million dollar I mean, not Blair but you know, rock and stuff like that. I mean, you know, they had pretty big budgets for the for those found footage films. And, and it was like, Yeah, but the market was was doing was hot for those at the at that time. And we had some inside, you know, contacts for when it came to distribution. And it was kind of like, hey, you know, we make this found footage film, it's, it's gonna get distributed and it's going to do it's, it's a good time for it. So we ended up making so and that's how kind of really that movie film really for now aka specters was made. And and

Jason Buff 25:10
So did they come with? Did they come to you? Like I was just talking to Scott Kirkpatrick about how they build a project, and then they'll hire, you know, a screenwriter, they'll hire a director and everybody else. I mean, they've already kind of sold the project to the distribution company before they even, you know, put together the screenplay. Is that becoming?

Danny Draven 25:32
No, I don't think it's I don't, I mean, I don't think it's gotten a little bit on the low budget kind of level, I don't think it's that common to really sell the project, like, like, sell the project as far as like distribution, rights, I mean, and then go make the movie. And I mean, I think it used to be like that, maybe back in the 90s. And stuff where they would sell foreign, you know, you sell these pre sales, you know, based on artwork, like fullmoon used to do back in the day, you know, it'd be like, Hey, here's an artwork and a title you guys are interested in, then they'd be like, yeah, we'd love it. And then they would say, you know, advance, advance most of the budget that they would need to go make the film, but these days, you know, especially on the lower budgeted level, it's, it's, you know, especially if you don't have if you don't have a start tag team, forget it. I mean, who's gonna, who's gonna be the distribution company? Who's in it, and they're like, well, nobody, my brother, my sister, they're not gonna, you're not gonna get money from a distributor. Now you can do say, you know, Nicolas Cage is attached to it, yes, you know that, but you're talking about a whole different level of filmmaking at that point. But I'm talking on the indie level with, with, with that's just say, for the sake of this conversation, that there's no stars, and you're just making it with, you know, some talent, talented actors that you find, but there's no, there's no recognizable name in it. Your money is not most likely not going to be coming from your distribution from a distribution company, unless you're self distributing, but But in that case, it's coming from you anyway. So, you know, AI, it's, it's, it's not, it's more, what's more common, is, you. I mean, look, I mean, is the company, the distribution company, is often sometimes on the lower budget stuff, and the distribution company is often the financing company, as well. So it's kind of their own project anyway, but they're the one making the decision on what kind of movie they're making. I mean, like full moon, for instance, filming pictures, I mean, they're, they're kind of their own distribution company. And they went out, especially now, because they have folder in streaming.com, which is where they stream all their latest projects, but I mean, his that whole business model is kind of like, you know, they make their own product, and they distribute their own product, you know, they make a new film, and it comes out through their, their website, their streaming website, and that's a, that's a big thing now, too, with, with like, the, the Vimeo in demand, and all that stuff is you can, you can go out and make a film and put it up on site, like, Vimeo on demand, and people can, you can send people there, and they can pay to stream your movie, or they can pay to download your movie. And it's a great, it's a great distribution. method, but you know, you still you can, you can, you can lead the horse to water, but you can't necessarily make them drink it in. So you still have to have a higher quality product for people to, to want to go there and stream it and buy it, you know, so I'm gonna answer a little bit of your question there.

Jason Buff 28:32
Yeah, no, it's perfect. You know, I just I get obsessed, because I, you know, I always try to put together this magic formula for, you know, you know, I've talked to some people that work in distribution, and they're just like, yeah, man, it's just so oversaturated now, and I know all these people who've lost tons of money, because they went out, and they made these, you know, horror movies for, like, you know, half a million dollars. And then they got to the distribution. And it was, like, they, you know, they just lost everything, because it wasn't like the right thing. So, so one of the things that I tried to help people with and also myself, you know, is like figuring out, you know, maybe we can talk for a second about, you know, budgeting and how much money you know, more or less kind of what things are, you know, should be priced at, because I know, people who go out and make their first movie for, you know, 100,000 $200,000 and, you know, I've heard other people like, you know, just do it as cheap as you possibly can. Because at the end of the day, if you don't get distribution, then you haven't lost your shirt, you know? Yeah. So what what is your take on that in terms of just like budgeting, save somebody in, you know, middle America, whatever, you know, is like wants to make a horror movie and wants to try and like maybe take it to AFM or something or whatever, you know, what kind of advice what what kind of budget range? How should that all be broken down when they're first starting out and trying to produce a film.

Alex Ferrari 29:56
We'll be right back after a word from our sponsor. And now back to the show.

Danny Draven 30:05
Yeah, sure. Yeah. I totally so but just just to add to, to your distribution, comment, you know, about the people who've made who have lost money. I mean, believe me, I mean, I know so many people that have have have lost a lot, you know, I mean, including myself, you know, when I pulled out the credit cards, and, you know, the massive massive credit card debt for films, you know, for years, trying to pay them off. And for ship that wasn't even my wasn't even fine. It was just stuff I wanted to pay for out of my own pocket to make it better. And I didn't even own the rights to it. And I was paying for stuff. I mean, I mean, it's just really stupid stuff like that early on, but, but I mean, but but but yeah, people have lost a lot when it comes to distribution. So when, when it comes to me thinking that, okay, well, we're gonna spend all this money, but we're, then we're gonna go out and we Yeah, we're totally going to get it distributed. I mean, it especially now, I mean, it doesn't, it's just not like that anymore. I mean, it's, it's, it is absolutely oversaturated it has been for a long time. So, you know, your, your product needs to stand out, if you're going to even have a have a really good chance of have a really good distribution. Deal. And, and, you know, just just going out with some friends and shooting a splash over the weekend, you know, and you max your credit cards out for 40, grand or whatever, you know, you really can't expect to be getting that back, you know, and I and I always say, you know, look, don't don't invest, don't invest more than you can afford to lose, because it's a very, very big possibility that you will lose all of it, or you or you might get it distributed, but you won't necessarily get the money back. I mean, because, you know, when, when a company a distribution company takes over your movie, they might give you a little bit of an advanced, if you're lucky, it give you a little bit of advance, like say, Okay, well, we'll give you two grand for the advance, and then you'll never see another dime ever again. And that's happened to me on on on films that I've done. And that's why we you know, the company goes out of business, and it's like, Hey, would have you know, what happened to those guys? Oh, then they changed the name of their company again, like, oh, well, we need to see statements, we need to see a producer statement now. Oh, you know, we can't do that for you. So all the money that you've seen is you know, the advance you know, and and it sucks for the filmmaker because, you know, at that point your movie has already been distributed, you know, you can get Yeah, sure you can get the rights back and try to repack redistributed and everything at that point. But, you know, it's it's kind of US goods at that point. You know what I'm saying? So, yeah, I mean, yeah, so when you're when you're going out of the gate, I mean, it's, it's just really be careful with the amount of money that you're you're committing to something and and I think you'll you'll you'll live a happier life if something if something doesn't work out the way it's supposed to when it comes to distribution. But coming going back to your your budget question you asked me how to how to what what some what some budget tricks are for for for somebody coming up? Definitely. Well, first of all is is if you're if your is to spend trying to spend as less money as you possibly can I mean, you really have to kind of be don't be annoying Don't be a moocher, you know, just but but it whatever, you have to sit down on a piece of paper and write down all the things that you your friends or family have available that you can use for free, then then what you do you sit down you say okay, well, I have a I have my parents house, I have a lake, there's some public lands that there they nobody cares, we shoot there, there's that old abandoned building that we could totally shoe that, you know, we have a boat, we have a car, you know, we have my, my mom's a teacher, and maybe I can shoot at the school or something like that. So you write all those things down on a piece of paper, of all the things that that you have for free. And it can be other things too, that you can put in the scene, like, Oh, Uncle Bob has a Lamborghini or a, you know, has a has an AK 47 Or so I don't know, whatever it is. You write all these things down. And then what you do is you look at all that stuff, you put it up on a board and you can look at all that stuff and say, What kind of movie could I make with all of these things? What kind of story Oh, maybe I already have a story when so if I already have a story, can I look at all those elements and say how can I incorporate all that into my story? Can my story take place at that house? At that at that on that boat in that car? Can I can I can I you know, can I rewrite it for that? And I think if you can do that and if you're willing to compromise whatever it is to to adjust your story to what you have available. that you can get for free, I think you'll save a lot, you'll save a ton of money. I mean, I was I do that pretty much for every film. But it's, it's, it's, it's a process that's kind of like, you know, Hey man, you know, let's not, let's not spend where we don't need to spend and one of the big one big expense on low budget films is the location, particularly if you're in LA, you know, when you get out of LA, you can pretty much get a lot a lot more for free. I mean, people are so much more. So they're just happy to work on a movie because it's exciting. And you know, you're not taking advantage or anything like that, you know, these people are I believe I shot in like Fresno, and it was like a you couldn't you couldn't tell these but you had to push people away like, hey, no, I think we got more than we need, you know, thank you. They were just, I mean, they were coming out in the, in the hundreds to be extras. And and and it was it was actually overwhelming. I think a lot of times and but in LA and a whole different story. I mean, you're like, you know, you're shooting at a location people are people are being dicks, you know, people are, you know, turning their lawn mowers on. So you'll go over and tell them, you know, to turn it off, and then they'll they then they'll, they'll try to extort money out of you to do it, you know, I'm not going to turn it off unless you pay me and I was like, Okay, I've had people shoot BB guns at me before we were at a location and the ad went over and asked politely if we were shooting a scene in an alley and we didn't have you know, we didn't have a permit to be shooting there anyway, but the the one of the ad is asked them that, hey, would you guys mind just just for just for like, you know, five minutes, we just want you to grab this quick shot, so on so and they just like went totally like Psycho and they're just like, you know, Buck you and but we're not, I can do both. And they got on the roof. And they started shooting BB guns at the crew members. Nice. You know, I mean, tons of stuff like that, you know, I you know, extorting money out of out of us I've had, I've had that happen before I've had, you know, fire departments showing up and trying to threatening to shut us down unless the we paid immediately would pay him like, I forget, like some kind of some kind of fee to get the permit, but like right on the spot. So it's like, you know, that sort of thing. And no cops, neighbors showing up on and telling us that their generator was causing health problems and stuff, and they wanted money. And today, it's just, it's ridiculous. I guess I'm getting, too but um, so anyway, I guess what I'm going with that is that if you're shooting in LA, it's probably a little harder to get certain locations like that for free. And, but when you're, since most people are probably listening to your podcast, or outside of LA, I think you really need to utilize what you have. I mean, you know, the movie making worlds isn't isn't just in Los Angeles, you know, so if you're living in Kansas or Ohio or wherever it is, I mean, there's there's a lot of great locations with with amazing production value that you can get. So you should just just utilize all that stuff. And I think you'll save big in your, in your budget. I think that's one of the biggest money savers on a low budget film is is the availability of of stuff you already have.

Jason Buff 38:04
Now, on the other side of that, what are the things that you absolutely can't be cheap about?

Danny Draven 38:09
Oh, well, that goes without saying, there's one thing you don't want to be cheap about is the quality of your film. And what to add, first and foremost, the actors, don't be cheap with your actors, pay them good actors. And you will you will you will not be sorry. Pay for good, good, a good camera. I mean, you know, I mean, look within reason. I mean, not everybody can shoot on the backs. Not everybody can shoot on the red web, you know, but if you have I mean, but now, I mean, look, I mean, the film that Shaun Baker did, that they shot he shot on an iPhone five s with an anamorphic attachment, you know, using using a $9 at or an $8 app, you know, and it got a theatrical release, you know what I mean? I mean, there are other ways to do things, but um, you know, then you have the Blackmagic Pocket Cinema Camera $3,000 Camera you know, you have the Alexa has a mini now, you know, the Alexa mini just came out looking at that this year and that at the NAB Show, and there are other other options, but don't be cheap with your camera. You know, don't don't Don't be cheap with your camera. Don't be cheap with your key crew members. And you know what I mean? But as your DP credibly important for the obviously for the look at your movie. Don't be cheap with lenses. Don't be cheap with the camera. Don't be cheap with lenses, something cheap as a DP Don't be cheap with production design. It put the money on the screen, you know, at all times. I think if you just go into it and say look, if I'm where I'm spending money in this budget, I need to make sure that this money is going up on the screen. So you know if I'm spending money for for silly stuff, you know, see if you can cut that stuff back.

Alex Ferrari 39:48
We'll be right back after a word from our sponsor. And now back to the show.

Danny Draven 39:58
And redistribute that money into something that the audience is actually going to see on the screen. And that can be anything that I just list I just mentioned, you know, and more, you know, more so, yeah, I mean, it don't, you know, don't don't be cheap on that stuff, it will show it definitely will show and post to don't be oh my god, don't don't be cheap on your post and don't say I'm going to fix them post either because as an owner of a post company for 10 years, it's gonna cost you a hell of a lot more money to fix it in post than it would have been to get it right the first time. And a lot of that has to do with sound. Usually, it's probably the biggest problems that I have coming into my post company, people that just hired the worst sound people known to man. And it's just like a disaster. Usually, so. Yeah, so don't be cheap.

Jason Buff 40:49
Right! Well, that's one of the big things that I think a lot of people don't understand. And I always try to, like kick that over the head, you know, as much as possible in terms of sound, people will be like, oh, yeah, we've got, you know, this amazing 4k camera and whatever. And it's like, it's like, yeah, that doesn't really matter at all. You know, if you don't have good sound, if you don't have a good DP work in the camera, if you don't have all the things, you know what I mean? So I always try to make sure that people understand, you know, and I've heard from some people that like, the sound guy and the catering guy are sometimes the most important guy on the set, you know?

Danny Draven 41:23
Yeah, don't get Don't Don't be cheap with your food, too. I mean, you really don't I mean, you really got to get you know, these people are coming there and working hard and you got to take care of your as a producer, you got to take care of your people. Definitely take it do not the whole like okay, hamburgers for everybody. And there's coke in the thing. That's not a that's not a proper diet for most people, you know what I mean? You have to, you know, spend the money into feeding, feeding people and, and giving people options and to what to eat on set. You know, don't don't take everybody out to McDonald's. That's not catering. You know? That's, that's actually quite punishment. Punishment, you know, but, but I was gonna say something else, too, as you're tracking on something there and I had it in my head, but then I went off on some stupid McDonald's rant. So while you were talking about, well, sound No. Sound sound kidding. But but the DP two, I mean, look, I mean, here's the, here's one of the biggest things I see happening to a lot of times is that these cameras have become so amazing, and so cheap, that oftentimes filmmakers will just say, man, you know, why do I need to dp for just shooting myself, you know, just just point and shoot, you know, we'll just use a zoom lens will point and shoot and I, it looks good to me, I turned the camera on the end of the cameras can can shooting in with a candle on in the room and actually still looks pretty decent. But that's not you know, that's not again, it's not love. That's not cinematography, that's not, you know, real filmmaking, you really want to get, you know, get somebody in there that's dedicated to that department. Right? You know, and not the direct because IVP didn't directly before. So it's, oh, God, it's crazy. But if you but you know, you really want to hire a DP that comes in and can really give you the look that you want and makes the right lens choices and, and, and give you something because it will absolutely show in your movie. When you're done. You can tell you'll look at a movie and be like, Oh, that movie is not bad. But you know, they must have shot it all the zoom lens or they just shot it with some cheap lens or you know that they just kept moving around. And then you see another film that could be the new child, the same camera, but you're like, Oh my God, this looks fantastic. When they do oh my god, they were using like they were they had this amazing set of prime lenses that they were using and a really good DP that actually knows how to light. And that's one of the things I learned from Mac Ahlberg. Mac was a guy that Mac just so those of you don't know Mac Wahlberg was. He was a DP that I worked with on two films, and he shot Reanimator, and house in Beverly Hills Cop three and all these big Hollywood movies, big, big horror movies. He's also worked for us to record in a lot. And anyway, Mac and I were we're good friends and he shot two movies, but I remember for me, and then he shot two movies. And we used to talk all the time about cinematography. And he goes all the way but he was a really older guy. He goes all the way back to Ingmar Bergman. He shot. He shot one of the I think one shot in the seventh seal in leathergoods movie and he was so proud about that. Of course, that's right, and to even be involved in that. Anyway, one of the things he would always I learned from him was he he always would light we went to his first film on digital I think was with me, I made mistake of I think it was with me. And he would like the digital. Like it was filmed. And it would look it would look so good. And he you know, and it wasn't one of those things where he just would flip on the camera and be like, well, we're seeing an image. So yeah, that's great. That'll work. So It was really cool to watch him and watch him work on how he just still lit the digital like it was film and gave it the right exposure and everything. And it just the stuff really looked fantastic. But I mean, you know, to get a guy like that especial, but now I mean, you know, you just got to really make sure that you, you get somebody on board who's gonna, he's going to do a really good cinematography job for you. Because I'm telling you, man, it shows so much. You know, when you when you don't have that, you know? And so yeah, spend the money on that.

Jason Buff 45:31
Now, who are the key when you start working? You know, we're still a little bit in pre production? Who are the people that you really are kind of like your, you know, who do you go to for, like, putting together the budget? And who are your key kind of players? And who do you need even, you know, talking about, you know, lower budget features, but who would be the people that you needed to kind of like to make up your team aside from the DEP for like people like the assistant director, production manager, or, you know, who's sure. Anyway? Yeah.

Danny Draven 46:04
No, I gotcha. Not totally. Gotcha. Okay. Well, one is, and that's one of the things this is another thing that you don't want to be cheap on, and is the the, the management of your crew, or the management of the I'm sorry, the management of your film, you know, upper upper management of your field, you do not want to take on all the responsibilities yourself, believe me, don't do that, you know, Delegate delegate as much as you possibly can afford, particularly when it comes to having having an experienced line producer, particularly when it comes to having an experienced UPM. Like in a production manager, particularly when it comes to, you know, having that I'd say, those two, you have those two, you're you're already you're already doing pretty good at that point. But you know, just, I think it's very important for you to just to install an upper management team, start, you know, starting with your line producers, your line producers really going to be your your, your your, your, your buddy,

Jason Buff 47:07
Can you can you describe those people that don't completely understand what what exactly the line producers role is on the film? Sure, sure. Well, a line producer, just 101

Danny Draven 47:17
Yeah, I mean, they're not, they're not really in a creative role on the film, they're more in the, in the role of, you know, a line producer is more like the guy who, the producer that really does all the work, the grip, the grip, he's the guy who makes sure everybody's showing up, make sure you know, things are, you know, people are getting hired people, you know, things are on, people are moving on schedule, sometimes they deal with the, they deal with the studio, if there's a studio, they, they, they're really the the, the that like the central producing element and the film. So when I'm producing a film, I won't produce a film without a freaking line producer, you know, and producing for me, it's more, it's more more, I want to be more of a more of a creative producer. So it's more like, you know, I can get I get the I can get the I get the the idea, the script, I work with the writers creatively develop the project, I usually get the money, the funding for it. And then once that happens first, one of the first things I do is bring it all at once we were ready to go into production, when the first things I do will bring on a line producer, and the line producer will take that they'll budget it, they'll break down this, they'll break down the script, oftentimes, they'll Bill Bill, they'll hand they'll do a schedule, oftentimes, although sometimes your ad is more involved in that later on. But often the the line producer does the initial budget and initial schedule, they'll deal with sag, they'll deal with all those other elements. So there it's important to get an experienced line producer on board because it'll really help things go especially on low budget stuff. And then you have you know, other upper management like your ad, you know, who's I mean, I've made plenty of movies without an ad because they'll usually the line producers like oh, we can't afford an ad so I'll be your ad and I'm like Right. But to have a dedicated ad is is a real godsend because they really do you know, they help they help you run they help you run the set, and they let allow for you to concentrate on being a director and just just directing and not having to worry about where my frickin actors Why do I have to go find these guys, you know, that's the job of your ad and they do to help you stay on schedule and tell people to be quiet when they need to be quiet and that sort of thing. So you know, those those those upper upper management team is super important to install and quality and get qualified people if you can afford it. The budget allows people who have experience in that level of moviemaking. It's always a good thing too, because they get low budget if they get low budget, they understand like hey, we, you know, we can't be spending you know, $20 on a refrigerator. I mean, I did a friend of mine

Alex Ferrari 50:00
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Danny Draven 50:09
A well known director, friend of mine, gave me a budget one time. And he's like, he's like, you know, you just made this movie for $35,000 in like, you know, this movie that I'm doing. It's like, it's not that much more complicated. The one they did that they just gave me a $350,000 budget. And he's like, can you you think you could look at this for me and see if you could, you know, shave off 100 grand or something like that. So I did it for him. I looked at it. And I was like, I was my eyes were bleeding. I couldn't believe the stuff that they were paying for in there. And I just went through it with him. I'm like, nope, nope, no, no, here's this look at me like, and I was like, no, no, no, no, I was like, Do you have somebody actually budgeted for you to have a to to go out and buy a $200 refrigerator for your production office? Is that what movies? Have you been this guy been working on? His low budget movie? Oh, $200 for refrigerator. I mean, just things like that. It was it was absolutely ridiculous. So I shaved off like 150 grand for him. He was really happy. But yeah, I mean, things like that. You just, it's like, Jewish. So So yes. I hope I answered your question there. But

Jason Buff 51:16
Yeah, so when you're when you start directing? The, how important is it that you can just like kind of be do you have kind of that laser focus on? Okay, we have to get this scene, then we're moving to that scene. And, you know, are you just like, visualizing where the cameras gonna go? Are you? Have you worked it out most of it before you get on the set? Or do you kind of do it while you're there?

Danny Draven 51:38
Well, I think on this on we, I've done it both ways. But honestly, on the films that I've done, they've, they've been done in such a hurry. That, you know, I mean, I got, you know, look really, really well, I shot in six days. I mean, and you know, we were doing 717 15 pages a day, at Linda Vista hospital, East LA running around this frickin giant hospital, the whole thing, but a 16 a six day movie. And, you know, I think when you're doing something that quickly, a lot of people, a lot of people, and they should they feel like people should be prepared. They want to come in prepare, like, hey, you know, I know every single shot that I'm doing, I'm gonna come in, and everybody's gonna be like, Wow, you're the most amazing prepared director I've ever met, blah, blah, blah. And then they get there. And they're like, and your life just comes up to you say, oh, yeah, the location or says we can't shoot on that floor. Today, there's another crew coming in the deal, we may have a bubble box, so you can't shoot there. And you have to shoot on another floor. And then and then immediately your shot list is gone. It's you just gotta crumbled up, throw it away. You're like, what? Any kind of fucking work here. So now we got to, we got to shoot on a completely different floor, a completely different look. And we have to roll with the punch. So now all that prep you did doesn't matter. So I mean, like really evil like I, you know, I mean, obviously, a lot of the films but particularly really, like I remember because I just was like, just show up and like, okay, what are we doing? It's like, okay, here's the site, and I would, I literally would look at the schedule and just say, Okay, we're shooting, I was shooting that we're shooting that, okay, great. And then I would go, we go in there, I grab the actors, and we I'd read over the scene. And, and I would just start cutting the scene together in my head, like, okay, you know what I mean? I have the experience as an editor. So I go in, and I already know what it's going to look like. So I'm like, Okay, well, you come around the corner and the cameras here to the shoot it this way, and then boom, we're done. So for me, it's very fast. And to the point and we don't waste footage, we don't I don't over cover, I don't shoot too many takes, I know when I got something when I don't cut some but but that comes from a lot of experience with editing. So, you know, I mean, I maybe I can do that kind of stuff, I'm sure other people can do that kind of stuff. But if you're maybe if it's your first project, it's always a good idea to be prepared, you know, I mean, because even if you do the prep work, and you come in with a plan, most of the time you can execute it but not all the time. You can a lot of times you can't shoot that direction or the sun's in the wrong we can't shoot that direction how you planted it, you know, so you have to shoot the other way well, that kind of changes your your blocking plan or your your shot plan, you know, and you just have to be able to roll with it you know, and if you can do that then I think you know you're you're on your way to directing directing a lot you know, because it certainly doesn't always turn out the way you had it on paper.

Jason Buff 54:23
So So what is the key talking specifically Now since this is going to be for our October sky marathon? I don't know what it's gonna be called Scarah THON what what is the key to you know, horror is very different than every other genre you know, because you have to really affect the audience like you have to scare the pants off of them you know, and then if you're successful horror movie you have, you know, maybe not jumpscares but you have to scare people what what do you think are kind of the key ingredients for creating a successful horror film and making people feel like they got what They wanted to out of it, you know, scaring them or whatever?

Danny Draven 55:03
Well, yeah, great, no, great question. I think that, um, I think it comes down to having, you know, having one having characters that you really care about that that are, are compelling, you know, that people that you want to watch people that you're going to, you're going to actually give a shit if they're coming up against a monster or a threat of some kind. You see, so that definitely, number one is your story and your characters, but as far as like, you know, the monsters and what things like that, I mean, yeah, I mean, I mean, look, I mean, monsters like, like, monster but somebody like, like, a leather face. Or, or, or Jason Freddy. I mean, those guys have been around for a long time for a reason. You know, they were compelling. Monster more compelling, more horror movie villains. I mean, that's why they've lasted this long. And I think if you can come up with a monster or a disease or whatever it may be, you know that that that is compelling enough to do a lot of sequels hopefully that they should go with it, you know? But you know, you're really I know it's hard now though, to it is hard, you know, because there's things how everything's seems like everything's been done, but that doesn't that doesn't mean that doesn't mean that you can't do and it certainly doesn't mean you can't go out and make your own slasher. Just because there's been a million flashers made. You just need to go out and make a slasher. That is your own point of view. And is that your own interpretation of what you think a slasher movie should be like? And hopefully that translates into your vision and to your, your aesthetic and your brand and your, your unique style of moviemaking. So I think if you look at it from that point of view, you can't really you know, you can you can you might be able to get inspired and say hey, you know, well, you know, I always wanted to make a slasher on a submarine around just like a slasher in a treehouse or whatever the hell it may be, you know, and I have a unique way that I think we're just going to work for doing it. And, and that's what you should do, you know, and so there really, I mean, there really isn't, I mean, you can you can study, you can study horror movies all you want and you should you absolutely should, particularly the classics, particularly, as well, so many great movies that have been made in the 80s in the 80s in the 70s certainly certainly today too, but I think more so in the in the in the earlier years, you know, but

Jason Buff 57:38
You haven't any specific films that like stick out that kind of really affected you?

Danny Draven 57:43
Oh, yeah, I mean, look when I when I made Stuart Gordon was a big influence for me because he was my kind of my directing mentor really, we made a movie together many years ago. And $35,000 movie called deathbeds to record presents deathbed, we were going to do a whole series of these things to record presents this and that and then hold the boat the first one we made together and he was the executive producer and his name was above the title and the whole deal. And

Jason Buff 58:10
I just watched a bunch of the outtakes from that because it's on YouTube. Behind the scenes footage of you guys shooting that oh, yeah, that's really kind of cool.

Danny Draven 58:18
Yeah, that was a fun one. It was it was a it was fun. But I mean, I learned so much on that film. I mean, it was it was so I mean, we again it was we shot it for 25 grand and it was posted for 10 and we shot it this is pre 24 P So like this is before like the cameras were like they are now this this is when we would shoot on digital video we shoot on DV cam and we would film look it through through After Effects plug in or the company in Burbank called film where they would actually take take it and remove the telephony and try to make it look more like a shot on film. And that's why we were doing a lot of stuff in the in the early 2000s Before the 24 P cameras came out. So anyway, we made this film and and I remember before we made the film, Stewart I went to Western Stewart went over to Stewart's house with Mack Wahlberg or dp and, and we he's like, Hey, this watch this watch some horror movie. So. So we watched one of my favorite classic horror films, which is called the innocence. And that's a really great one for you to watch. And then we

Jason Buff 59:18
I haven't seen that and what is what is that when that?

Danny Draven 59:21
That is? What's the lady's name. That is it's a black and white film. It's got my brag. My brain just completely went blank. Debreu Deb, I think it's Deborah.

Jason Buff 59:32
Oh, yeah, cuz she was the one who was in poltergeist. Oh, yeah. But just okay. I remember. Yeah, that was really good. It's amazing. It's a fantastic. It's like a ghost movie. Yeah, that was amazing. I remember. I saw that last year.

Danny Draven 59:46
Yeah, it's a classic man. Just just I mean, that's that. You can't go innocence. Yeah, okay. And the other film that that I think is very well certainly was very powerful and very, that pretty much Stuart Gordon says it was his horror film school. Rosemary's Baby.

Alex Ferrari 1:00:02
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Danny Draven 1:00:11
And roseworth Baby, the original Rosemary's Baby, I don't know people made a TV series or something, who knows, but you ever

Jason Buff 1:00:17
To pretend there's not another one

Danny Draven 1:00:19
Rollerblades use. Rosemary's Baby was absolutely. I know for Stuart certainly was the was his film school for, and I watched it with him when we watched it together. And he was pointing out things. And I was like that, you know, I never really thought about it like that. Yeah, see what you're saying. So we watched it together and really took it apart. And it was like, it was so cool. Because, you know, here I am sitting with frickin Stuart Gordon, Park, Rosemary's Baby, and it was amazing. So I think, you know, the Rosemary's Baby and the innocence. I mean, there's there's a lot of them. But I think those two in particular, really, certainly stood out. As classics because we were we were specifically looking at sort of more of that style of filmmaking, sort of like ghost stories, and,

Jason Buff 1:01:07
But you can learn so much about directing and screenwriting from Rosemary's Baby, just by itself. You know, because you watch it, you can watch it five or six times and the second time you watch, you've seen the whole thing, and you watch it again. And you see what's kind of going on, like, so much of that movie takes place, away from the camera, you know what I mean? So it's like, you're, you're learning all these things from, you know, the, the neighbors and everything, you know, all these things that are going on, and you're kind of seeing everything through the point of view of a woman who, you know, seems like she's kind of losing her mind. But it's actually you know, it's actually something's actually happening to her, but it's just brilliant that and you know, I always like that and Chinatown. Yeah, Atlantis, because to two movies back to back that were just incredible. Those are like filmmaking schools on there.

Danny Draven 1:01:54
Absolutely. Man. Polanski. I mean, he's a, he's a, he's a master filmmaker. There's no, no, no question about that. I mean, look, in The Shining to the shining is a great example. There's a really good book, actually, I've been reading. It's called. It's called The Shining studies in the horror film by Daniel Olsen, edited by Daniel Wilson. And it's just this big old frickin book about the making of The Shining. And it's just really, really, really interesting if you're interested. So there's also one on the exorcist two studies in the horror film series. That's really good. I mean, of course, The Exorcist, there's no question that that's one of probably one of the best poor films ever made. But I mean, the Shining The Shining, and that one on one film that I actually was talking about last night, was a film called The entity with Barbara Hershey is one of the films that scared of freaking shit out of me. It was really, really, really scary. And the changeling is an amazing not just an Angelina Jolie thing. The Changeling The old the classic one with George. George, God. The guy who played Patton for God's sakes, Georgie Scott, George, anyway. Anyway, so yeah, but he's in this film called the changeling Oh, man, it's such a great, such a great ghost story. Just classy and just authentic beauty. Just AWESOME film. Really amazing, though. But me, you know, I mean, I could go on we could go on all day about that. That's a whole nother podcast, I think. But um, the this the but this, um, this is so important to, to do is to really look at these films and really study these classics. And certainly, Hitchcock, if you ch COC is probably one of the best film schools that you could ever have is to just watch Hitchcock and study Hitchcock. I mean, he's just it's just goes without goes without saying that. That's a good one, too. So, yeah, so

Jason Buff 1:03:46
Let me let's let's move slowly, just so I mean, I know you don't have a whole lot of time. No,

Danny Draven 1:03:51
just whatever. I'm here for you. So just let me just keep okay.

Jason Buff 1:03:55
We'll be here for another four hours. I haven't happened. No big deal. Just kidding. So moving into, well, let me ask you something about just the actual creating of creatures do you go to just like a creature workshop? How is the creatures designed? How does that whole process work? And who owns it at the end of the day? Say for example, you create, you know, you've got a screenplay you've read, you've got this character you have, you know, artists working on it or whatever. Do you own that creature after they created this? Did the company that make it own those rights? You know, how does that all work?

Danny Draven 1:04:35
Well, yeah, it's gonna be whoever owns the whoever owns the film. I mean, because you're you're creating you're creating a likeness of a character so I mean, it you know, you're creating say it's a some kind of weird pumpkin creatures, pumpkin head, but I mean, some kind of, yeah, whoever designs that I mean, if you if it's in the film, I mean, you whoever owns the rights to film is going to own that. Got likeness of that creature? I mean, of course, it depends on how the legal paperwork was all worked out to I mean, maybe they could have Weisen the image of it, they didn't necessarily own it, you know what I mean? But more than the chances are that whoever's whoever made the film with which there's a made the film are the ones that actually own it and can license it out and make T shirts and you know, masks and all that thing, that sort of thing. Because I've actually had masks made from my film Dark Walker, they made two masks out of it to Halloween masks, dark Walker one and dark Walker two, of course, there was never a dark Walker too. But they made a mask called Dark Walker too. And you can look it up actually, if you look it up on it's, it's a it's a fantastic mask. Research, it looks way better than the one in the movie. And it's like, it's like, man, that should have been the creature in the film what happened?

Jason Buff 1:05:55
But I mean, maybe you can just buy one and make part two real quick. But

Danny Draven 1:05:57
You know, what's funny, is, I was in, I traveled to, I think it was in Indonesia. And I had a I found I found, you know, I'm always interested in I'm very interested in foreign horror, I love for horror films, particularly Asian heart. But I found this film and and I picked it up off the shelf. And it was some Indonesian horror movie. And I was looking, I was like, oh, it's some kind of weird ghost movie thing. So I flipped over to the back. And I was like, What the fuck, they had bought the mask for my movie Dark Walker, and used it in the movie, as if it was if this that was the creature in their movie. And then on the back cover, there's a picture of the mask, the guy wearing the mask, and you know, they just add a little blood on it or something to make it look a little different, had a different suit. And I was like, I was like, Well, what the hell? Yeah, so anyway, I thought, I mean, I didn't care. I thought it was funny, you know, to me, I don't whatever, you know, go do it. They want to do that. It's flattering. I know. But I just thought it was hilarious. I was looking at this movie, like, what? So yeah, I mean, it happens. But in that case, it's certainly in that particular case, certainly, we own the the likeness of the mask that needed it. So but I think as far as as far as how it gets created, that is usually a conversation with the director that the writer can write it one way, but the director might have a different vision of how it looks. So usually, the director talks with the either the makeup artist, and says, Hey, I want it to look a little a little like this, and this and this, and then the makeup artists will usually do a sometimes they'll do a draw, they could do a drawing for you, sometimes you could have an artist do a drawing, and then you just give it to the makeup artists I want you to I want you to do a model this, I've done I've done it both ways. Sometimes the makeup or the especially back Scarab artists would would, would do a mock up for you, you know, and just say you come in and they do they do a, you know, a sculpture of it. And then you can do you know, do some adjustments there. And then once you're satisfied with it, then they they mold it, and then they're they they make the prosthetics that they need to make and you're done. You know, and and you have you have your your new character. So that's kind of really the process with it. It's it's kind of a collab, so definitely a collaborative process. I mean, if you have something super specific in mind, it's a good idea to hire a, an artist to draw it for you to do even if it's just a simple pencil drawing to somebody that draw what you have in mind and hand that to somebody who can execute it as a as a prosthetic or, or whatever, you know, particular effect you're doing. So that's kind of how that that whole thing works. Yeah.

Jason Buff 1:08:35
Now would you say that's a lot more effective? The I mean, not effective, but a lot more economic if you're trying to do a creature, I mean, is there any way you can do CGI or something like that? And these low budget movies?

Danny Draven 1:08:50
Oh, yeah, no, totally. I've done it several times to fix bad makeup. What I've learned I've did it on Ghost month I did it on neural evil, what I just call I call it digital makeup. And what it is is you go you know, I had a situation where, you know, we did some makeup test and I thought it was gonna look better than it did. And then we got to set and then the guy came out. And I was like, What the fuck did they mean it just looks it looks so bad. I mean, it happens a lot on low budget movies happens to me seems seems like a lot and my earlier movies, it was like, a lot of times it would be the first time that I had actually even seen the makeup would be when I'm on set. We only would hire somebody then we just didn't have the money in the budget and the time and it would have just be they would come out and say here's the vampire and I'm like okay, what Halloween store did we go to right? So so I would spend all this energy trying to figure out how I'm going to cover this. How I'm going to not show this person because it looks so ridiculous. So a lot of times there'll be in shadow or you don't stay on on too long and it was just like, you know always like that, but I remember one film it was like

Alex Ferrari 1:09:59
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Danny Draven 1:10:08
The guy came out. And it was like, it was like what? You know, he looks like he looks like powder, you know, the guy from the power, Victor. So you just see this the terrible and it was like it didn't look anything like mine. So I was like, Okay, well well let's change that talk to the DP, I was like, Well, you know, we got I got to shoot this, because there's no, there's no, we're in the middle of the desert, there's nothing else we can do. So we, you know, I talked to him about changing the lighting up and changing the way we're going to shoot it and how I'm going to shoot it and that sort of thing. And, and, you know, they helped. And then when I got it into post, because that's kind of one of my things specialties is I gave it to a friend and I said, Hey, you know, let's do some digital makeup on this guy because he looks ridiculous. So I had his face morph into like a skeleton or, and you know, and I had the other girl's face morph into this weird, like, core PC looking thing, and, and so on and so forth. And it worked great. And after that I was happy because I was like, Oh, good, because it looks a little more supernatural now because their face is actually morphing from some some one one state to another state. So it looked a little bit. It was funner. To to use. But But yeah, I mean, that's happened to me several times I did it on real evil to some stuff where the it wasn't that the makeup was necessarily, it wasn't that the main idea wasn't happy with the makeup on that when it was more that I thought it could be scarier. So we added additional makeup on to it to make it even scarier. So, so yeah, that's, that definitely, definitely happens. If you can roll roll with the roll with the punches with what you got to work with. But sometimes you can fix that stuff like that in post if you have the, the know how,

Jason Buff 1:11:41
Right! You believe in the idea that it's better not to see the monster, you know that it's more scary. You know, I'm a huge fan of jaws. It's one of my favorite movies. I'm always like, you know, and you know, Spielberg's big influence was a movie called cat eyes. And so he, he was like, Well, I don't know how to tell the story of the shark is terrible. So we gotta find a way to shoot this movie without showing the shark. So you know, he was talking about how this movie cat eyes you never ever see. The, the the creature, the monster, the cat or whatever? Yeah. So I would think that's another way to kind of like, you know, and even if you have a cool character to kind of keep it in the dark, you know, until maybe towards the end where you do like a reveal or something like that. Yeah, no, absolutely.

Danny Draven 1:12:27
I think I think I'm a firm believer in that. Absolutely. And it's a closed door is is way scarier than then to not know what's behind that door, or what's in that darkness. But you know, something is there is such a great technique, a horror movie making technique that, you know, that the mind of the, the audience just goes, goes crazy, you know, and, you know, and I think that's, it's a great that those are the kinds of films that I prefer to make, you know, I'm totally like more of a classical or guy, like, I like to make movies like a Rosemary's Baby, or, you know, or the well, the ones I mentioned before, you know, those are the films I like to make. But, you know, when you're making something for hire, or for as a producer for hire director for hire, oftentimes, you don't really have those options, a lot of times, they you know, the companies or the distributors, they want to see a lot more because it makes a great trailer, you know, or it makes a great piece of art, you know, or that sort of thing, you know, which, of course, is obviously completely business related, not artistic related. But, but, you know, I mean, you know, it's entertainment businesses like that, it's the combination of, of art and commerce, you know, and, and you it's just finding a way to still get your vision on the screen, but understanding that you have to walk down a wavy, you know, a sort of a way, the way of trying to get, get the commerce out of it, but still trying to get the art out of it at the same time, you know, and being able to compromise and still get get a good movie made at the same time. You know, it's difficult to do, no doubt. I mean, so,

Jason Buff 1:14:09
Yeah, a lot of the people that I've talked to who are, you know, producers that a lot of them are like, you know, we need to package it in such a way that people are going to want to watch it in the first place. Yeah, but sometimes you have to hide a good movie within a movie that's more commercial, you know? Yeah. So it's like, I want to watch this, you gotta get that initial click, and then it's like, oh, this is actually a good movie. You know, Ken jaws to me is always the perfect example of that. It's like the perfect, you know, popcorn movie, but inside of it, it's an amazing movie I've seen and I mean,

Danny Draven 1:14:36
Totally, man. I mean, absolutely. And that's, that's a great way to look at it. But I think I think I mean, JAWS, of course, was made, you know, 30 whatever year 40 years, I think now right 40 years ago, but and that was a that was such a great time to be making movies back then. You know, but I think now I mean, with the distribution being changed so much. What's happening? I'm sort of look I mean, just happen to on a movie. I just did. So you know, I mean, they changed the artwork and the campaign and everything. But a lot of it has to do with, when it comes, especially with digital distribution, it has to it comes down to like, you only get a moment for somebody to be browsing through their Netflix skewered or browsing through their Hulu queue to stop and say, Hey, that looks kind of cool. You know, the title is good. If it's usually higher up on the higher up on the list, sometimes if it's alphabetical, sometimes it's good to have like, something that starts with an A, or A B, or a C, or a D, you know, versus something that starts with a Z, you know, kind of thing, there's little, little things like that, that are can be taken to consideration. But certainly artwork and trailer are, you know, this is so key to getting people to click on it, you know, to watch it. I mean, and, and in the case of a company, like say who you the filmmaker gets paid per click. So every time somebody clicks on that, they get X amount, you know, so it's important to get people to, to watch it. And if you if that means, you know, putting together an amazing piece of art and amazing trailer, then that's what you got to do, you know, so but but the movie still has to stand on its own to after you get you can get people to click on it, but you can't necessarily get them to watch it. So you still gotta make a good movie. But you can have a good trailer a good movie good art, you know, you're you're you're you're on your way, you know?

Jason Buff 1:16:26
Yeah. It just seems like nowadays, you you know, especially with Netflix, if you go into the horror section. It's like they put all this money into the graphic design of the poster, and then you start watching it. And it's like, oh, yeah, this is terrible. Yeah, it's like, yeah, they just kind of made it. I mean, it must have been bought as part of like, a larger package or something, you know, but the movie just completely there's nothing to it. It's badly shot that you know. So you know, you we've gotten into this world, I think where it's almost kind of like social media, people are trying to figure out how to get more stars on things people are trying to just like, get things shared around. But you know, the quality a lot of times isn't there. You know, you're

Danny Draven 1:17:06
Sure I probably made one of the two of those that you click that mean, no, you're absolutely right. I mean, you'll click I mean, look, I click on this stuff. I'm like, What the fuck, you know, it just That's why I just like to watch classics, my main, but I mean, yeah, yeah, totally. It's in their broadest packages. They're bought as other deals or licensing deals with, got, who knows? You know, there's Vudu, and Hulu and Netflix, and all these other distributors that say Amazon Prime all that stuff? Yeah, so

Jason Buff 1:17:39
One of the things that I try to do kind of with, you know, the podcast is, you know, trying trying to find that kind of line between, okay, there's people, I talk to a lot of people who are just doing purely, you know, art films that are like, you know, stories of tragedy and things that have, you know, I mean, and they're probably going to be really good movie, sure, but they're never going to be able to sell them, right. Yeah, it's never gonna go anywhere. So I'm always kind of like, okay, well, there's got it, you know, like, the stuff that I write is more, you know, in the horror, you know, monster movie kind of thing. But inside of the movie, there's like, stories, characters, and there's like, an actual, you know, hopefully, you know, an actual good movie inside of that, you know, so I always try to tell people, you know, try to do something, I mean, it's good to make a movie about, you know, you growing up in a small town, and this and that, and, but, you know, you have to connect somehow, if you can connect with your own audience, you know, good, good for, you know, go ahead and do that. And that's great. But, you know, you do have to have something that, you know, think about Netflix or iTunes, what are people going to click on?

Danny Draven 1:18:45
Yeah, yeah, absolutely. I mean, again, it's art and commerce. Because, I mean, so many people I know, certainly happens a lot with me, when when people find out I'm a producer and director, whatever, that's, and especially if you're not in the business to all the all the sudden, they're like, whoa, go on a story for you. And they start telling me their life story about this and that, and, and, you know, and for them, yeah, it's, it's their own story, but they what they don't understand is, everybody's got a story, you know, but not, you know, not not every story makes a good movie. You know, so, you know, I mean, there's plenty of stories out there, like, yeah, the time that my, my boyfriend did this, wouldn't that make it a great movie? And you're just kind of like, well, not really. I mean, it's deeper than that. I mean, it's a lot deeper than that. And a lot of that has to do, I mean, it's going to it's going to do with the, the certainly the the the premise of it is has to be compelling. And the characters have to be compelling. The story they're telling has to be compelling the writing aspect. I mean, before you even get to all this stuff that we're talking about.

Alex Ferrari 1:19:51
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Danny Draven 1:20:00
I mean, we just you need to rewind and go back to the to your to your, your premise your concept. And then and then if you have a great premise and a great concept, then you you work up a treatment, you work up the treatment, you work out some bugs, you work up the script, you know, then he then you got more time to work on that script, you keep working, you keep chiseling that down to, to the way it needs to be. And if you know kind of what budget level you're going to shoot it on, and you need to limit the locations and limit the amount of people that are in the, in the scenes. And, and then when you once you get that all nice and polished up. Give it to a few people that that don't read scripts for a living and see what they think. And then and then do one more pass on it, you know, and then and then at some point around there, then maybe it's time to start, you know, getting the money to do it and put it in to actually Greenlight it and put it into and put it into production. But I think a lot of people don't spend enough time on the script. So I'm certainly guilty of that. I'm certainly guilty of films that I've made that were just like, yeah, you're just like the scripts not ready. Oh, well, we're shooting next week. Oh, you know, and you try to roll with it, like, oh, maybe there's something I can do to make it better. And you know, and you're like, No, not really. Because if it's not on the page to begin with, it's not only so much you can do with it, you know, so yeah, it's you're trying to you don't want to go into production with something that's, that's not ready. But yeah, I mean, it's, it's such an important it's actually one chat one section of this book that I wasn't able to because it's a whole different book. I mean, they can't I can't write like 25 pages about about screenwriting and storytelling and everything. So I just there was kind of an overview in my book about getting started and how to, you know, combine monsters, you know, stuff to inspire, to get it going. And then the rest is about actually making the film production and distribution and everything but screw the screenwriting aspect of it. It's a whole other book in itself. But if you're you know, if you're starting filmmaker and you're really want to get some really good books on on screenwriting, there's there's so many out there certainly story by Robert McKee is probably one of the best ones. There's an endless amount of a medic been written? I wouldn't say all of them are good, but I would say there's some there's certainly some that have been written on on specifically on horror. I think the one guy wrote one on that genre filmmaking can't remember the name of the author, but but just yeah, just take a look at what's out there. And you'll you'll see, but one of the what I find that's, that's even better than that. It means it's great to do to read it. And you know, if you if you understand it, great. If not, you know that, you know, read read more, but one of the best things to do is to actually read screenplays to get horror screenplays. If that's the genre of your choice. Certainly there are a lot of them available out there, excuse me, on the online is to, you know, to get them and to read them and to study and look at the formatting look at the way that that that it's that it's written and and really, really study the screen the screenplay page. I mean, I'm, I'm a writer myself. So I have an extensive collection of, of screenplays, I mean, I have a whole show, I mean, just just like literally like 1000 screenplays that are on my shelf, and and, you know, and I just go over when I want to and say I'm going to read the script for you turn or I'm going to read the script for knocked up or whatever it is, I mean, there's our horror films, but I mean, I have I have the script for Hellraiser. And, you know, and I have the script for House on Haunted Hill with script notes, you know, that's right. And, and, you know, that's, that's really, I think one of the most powerful ways to learn how to how to how to how to write is to read great, other writers that are really great. And study them, you know,

Jason Buff 1:23:47
Rright. I think it's kind of like through osmosis. In a way I remember, I used to read the alien screenplay all the time, you know, and that's great. And it was just like, I would read it over and over and over again. And then when I would go back and actually watch the film, I would remember kind of how it looked, you know, on this on the page and how it kind of came to life and you really realize how kind of succinct it has to all be, you know, screenplays have to be completely just tight. That can't be one, you know, moment. And that doesn't have a reason, you know, and if you read those screenplays, you know, especially the, you know, the classics or even just good movies. You know, I think you got you kind of just see, you know, you don't have it's not like a book where you have a lot of pages that you know, probably could be left out. Yeah. But um, let me ask you one more thing about that because a lot of screenwriters listen to this. Do the companies where you've worked for the production houses? Do they regularly? I mean, where are they getting their writers and screenplays from? I mean, do you find that they're mostly people that are in town or do they ever like just find people outside of town submit screenplays and stuff like that?

Danny Draven 1:24:56
Oh, yeah, sure, I'd be happy to answer. Before I do. I wanted to ask to your your aliens comment on the screenplay. There's there's actually a really cool book if you haven't checked it out. It's called Dan O'Bannon wrote it. It's Dan O'Bannon guide to screenplay structure.

Jason Buff 1:25:11
Oh really? I don't think I've ever seen

Danny Draven 1:25:12
Yeah, he actually wrote a book on on his sort of methodology to how he's how he he he writes particularly alien and he has a very it's an interesting read. He's a very unorthodox way of doing it. But I think I think it for screenwriters that are reading this and certainly for me as a screenwriter, myself, I found I found it really, really insightful to see how somebody like Dan O'Bannon, who of course, wrote aliens, alien it works at night of living dead air Redux, Archie's Nylund dead returning the living dead, he wrote return the living dead to of course. And it's really it's a cool, it's a cool, it's a cool read. You should check it out. They didn't do it. But I'm certainly I think most filmmakers would agree that but one of the best ways to learn how to make movies is certainly to one watch movies, but watch him not watch him. Just to watch him once a once just to watch him but watch it twice to study it, you know, and to really break it apart. And to to to read screenplays. I'm always amazed how many people I meet that that I asked him like, like, what do you have a screenplay? Like we would go? Oh, you want to be a screenwriter and you don't have any screenplays in your house? You don't need screenplay? No, it's just my own, you know? Like, okay, you know, so are you going to be are you going to make your own music, but only listen to your own music? You know, it doesn't make any sense. You have, you know, you have to, you know, if you if you're a screenwriter and you don't have like, either a folder on your computer with a bunch of PDFs, screenplays that you you bought, you know, to read and study or actually have a lot of screenplays in your own personal library, or if you don't even have a personal library and you want and you're a writer or screenwriter, you know, it's like, you know, yeah, kind of might be kind of a good idea to do something like that. I mean, new market presses is probably one of the most well known publishers that publish screenplays, and I would highly recommend checking out that particular publishing company, they publish a lot of that stuff, but there's a lot of that out there that you should, that you should, should get out and study. So anyway, with that said, it's a transition just into the screenwriting question. And I've hired plenty of writers. And my as a producer, as certainly, I hired them for a number of reasons. But usually, sometimes it's because I'm, I just don't have the time to write it myself. Because as a writer, myself, usually I want to write it myself. But I'm kind of like, Oh, God, I just don't have the time. And I need to spend the time on the producing and getting money to even make the thing and that sort of thing. So oftentimes, I'll have I'll have, I'll hire a screenwriter. And it's usually it just depends, you know what it is, but usually on the low budget level things, screen scripts are written as work for hire, which means that the writer actually doesn't own it, you're writing it for me as a job. So you know, you you're getting paid X amount, you know, it could be, it could be it's ridiculously embarrassingly cheap is $1,500 to $4,000 or $5,000, or $10,000. You know, depending on what the budget is usually, usually a writer gets a screenwriter gets somewhere around like 2% of the budget for what for their script. Yeah, I'm just saying in general, is just throwing that around. So 2%. So if you're making $100,000 movie, the writer might may have got two grand may have got for grant, depending on you know, how generous the producer is, me particularly I'm kind of generous, because I'm a writer myself, and I know how hard is to do that, to write anything, and then to have to turn it over, you know, but sometimes you have to do that in order to get get it made. If you're especially if you're an unproduced writer. And sometimes that's the best way to, to get started. I mean, you know, if, if you give me a script, and you have no credits at all, and I'm like, Well, hey, I can make this movie, we're gonna make it for 100 grand, but I can get it made. Yeah, you're gonna get paid a little bit. But you know, the, the production company takes it over, they pay you they own the script for that, but we actually make the film and then that helps you get another gig after, you know, that sort of thing. All right. But, but you know, it just depends, you know, I mean, with the low budget stuff, you know, usually Yeah, it's usually kind of a standard case where it's 2% of the budget or, or, and usually the writer, it's a work for hire kind of situation, you know, and I've hired plenty of different writers of all different kinds of writers and a lot of times they use alias sometimes we'll use aliases, for what we're there for all kinds of reasons. Other times they're, they who knows you know what it is, but and you they usually have a very short amount of time to write it. So usually I tend to hire writers that can write quickly.

Alex Ferrari 1:29:56
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Danny Draven 1:30:05
But with quality, you know. So like, for instance, so I just I hired a writer not too long ago, and I gave him the I gave him a week to work up a treatment. And then we worked out notes on the treatment I think he had, he gave him for three or four weeks to write the first draft. So I think he did three, I think he did three. But I've had people do it, too, you know, and then, you know, and then we would, we would certainly do and do several other drafts after that. But the first draft, you know, because once you work out the initial story and the treatment and stuff, the drafting part of it can come a little quicker but and that's kind of how that that process works, at least with with filled with some of the lower budget stuff at the studio level. It's a whole different ballgame, a whole different, it just ignore everything I say, because it's a whole, you're dealing with, like executives, and you're, you're you're dealing with a whole different group of people. So I'm speaking to you just as an independent filmmaker that has hired people to write films that have been made in the under 100, under $200,000 range and what a typical scenario may be like, so that's, that's what I'm telling you hear. So it's not. So if you're screenwriter, you're like, Oh, well, I can't get up for two grand for the rest of my life be broke, and my Oh, my kid's going to eat that sort of thing. Now, it's not really that's not the case. But if you're looking to get something that you have, that's already, you know, that you think could be good for a low budget situation. Yeah. I mean, yeah, you can do something like that. So. But yeah, I mean, I've had people I get people submitting all the time for scripts. Oftentimes, they're just ridiculously too complicated, or there's just way too many locations and way too many characters to, to execute, you know, it's usually the case. But you know, sometimes people come in with stuff that's just really well, well written, well executed. And it's simple, you know, and those are the ones that I tend to, to like, as far as making on on a on a lower budgeted level. So, yeah, but But you know, if you have something that you're as a writer, though, if you have something that you're you worked on for, like 12 years, and it's like your baby, don't sell it to some producer for two grand, you know what I mean? I mean, I'll be the first one to tell you, I mean, I would, if you gave it to me, and I'm like, Man, this is amazing. And it was like, usually, the guy's like, Dude, I can't give you two grand for this. No, no, I just but I mean, you know, look, I mean, just just, you have something that's like really, your, your, your baby, I mean, it all. Hang on to it. And don't just don't just let let it go for pennies unless you really unless you're part of the project. So oftentimes, I've made deals with writers to where oftentimes they're they they were producers, so they wrote, The deal was that they, they're involved in a percentage of the any profits, if any, usually there's not because movies barely make money. And, and, but they're there, they're more involved in the financial pie if there is a pie, but often, if somebody's always eaten the pie, and there is no pie in there. Oftentimes, there's no crumbs, either from the pie. Right? So you know, but But you know, it's sometimes you can make make arrangements like that sometimes it's 2% plus a percentage on the back end.

Jason Buff 1:33:14
And you think it's a good way for people that are just like trying to get their start and build up some credits can

Danny Draven 1:33:19
I think it's a great way to start? Yeah, I mean, I think it's better if you're, if you're the writer and director because I think like when you if you're just the writer, and you give it to another director, they're gonna have you're gonna remember this is an interpretive art form here we're talking about so so it starts with you starts with the it starts with the idea it starts with the writers starts with nothing but it ends it ends in the editing room with some guy like me that's going well what the hell is all this dialogue? Let's cut this out, you know, it ends with the editor, it ends with the director at the end cut your script down. So

Jason Buff 1:33:53
Let's get rid of this whole Indianapolis page this is

Danny Draven 1:33:57
Tell me about it man. You see, you see the shit that I cut out of movie scenes that they shot and you're just like, this scene is so freakin boring. It's just cut it out. We got to move on. But you know, I think I think if you have the knack for it if you have the personality to be a director and you're and you have a script that you're really passionate about you should consider doing it yourself you know being the writer director or if you do get a production company involved with it that you you you are the direct you in the terms are that you're you get to direct it even though that's that scares producers I honestly it scares them a little bit because especially on this level of filmmaking, because you have to have a first time anybody when you need to pull stuff off in eight to 10 days is very can make the producer very nervous. Because it's like this, nobody's doing that the director behind the camera, that sort of thing. But, but if that's the case, you know, hey, you know, kickstart it yourself or something go out and make it yourself you know, you know I've always encouraged people like hey man, look at you got your you got your own script. And it's great. And you think it's something that you can do for low budget. You know, there's there's, there's nothing that says you can't go out and either what you can do, yeah, Kickstarter, whatever, you know, it's a crapshoot with that too. But, you know, you could try to do some Kickstarter, you could maybe hopefully you're financially well off yourself, maybe you could, you know, sell your your ridiculous comic book collection, because you're in your 50s now, and maybe you don't need to have that anymore and sell your comic book collection, like, I think Kevin Smith did to make clerks and you know, raise the money, you know, and say, Hey, I, you know, look at I can I have a, I have 30 grand that I can put into something, you know, and instead of that, that midlife crisis car, maybe I invest in a in my movie, and you go out and do it yourself, and you put maybe you produce it yourself and you directly yourself and you do it, I think I think for me, that's always been the best way to do it is to kind of carve your own path within. Because certainly it's it's a little bit more sure that it's going to happen. But don't go into it without at least doing your due diligence and research and betting about about, about how to make movies. I mean, I mean, certainly, you know, you can read the books, you can read, you know, all you want, but there's nothing like experience, you know, and and you will get experience doing it yourself that way, believe me. So, so yeah, man. I mean, I don't know, I think that's a good way to start. And so,

Jason Buff 1:36:37
Well, can we can we move into post production? Because I know that your big thing? And I you know, I know you guys talked about it a lot on Dave boluses. Podcasts, I recommend everybody, you know, check that out, too. But I wanted to talk to you about post production. And, you know, what, what are the important aspects of that? And what what do people need to, you know, plan for when they're beginning, you know, one of the things you guys even talked about was, you know, you have to have enough budget to do your post production. And, you know, you can't just put it all into shooting it, and then, you know, expect to just like, do the post production aspect of it, you know, without any money. You know, I think people get kind of stuck with that, you know, that they, they do everything in production, and they get to post production and they've run out of budget.

Danny Draven 1:37:26
Oh, yeah, totally. No, yeah, I can totally, totally give you some good. Good advice on that. Well, I think, I think when you before you, before you get involved in your when you start, when you're ready to start shooting your film, in pre production, you need to start thinking about post production in pre production. Eric is everything you kind of always have to kind of work backwards. I mean, certainly even from distribution. I would say, I always say start start from where you want this film to end up. So if you're like, Okay, I want this film to be theatrical. Okay, well, if you want it to be theatrical, it probably shouldn't be shooting on your phone. You know, you might want to you might want to know that's happened wrong. But if you really want it to be a theatrical release, or even have the possibility of being a theatrical release, you want to start deciding on your, your, your cameras, you know, and say, Okay, well, maybe we should shoot with the Alexa, maybe we need to shoot in 4k, so we can get a 4k DCP that we can take out to screen in theaters, and so on and so forth. So you can start thinking about your deliverables like okay, we want to be able to sell this for end, we want to be able to, you know, do a full delivery on this to everywhere. Well, okay, that's, that's great. Good. I'm glad you're thinking about that in pre production, because what you're going to need to do is you're going to is, like I said, you got to think about what camera you're shooting on. You got to start thinking about your how you're going to, you know, because you need to budget that stuff out, like hey, we're going to need m&e tracks, we're going to need 5.1, we're gonna need 5.1 And then ease, we're going to need we're needed to do the stems, we're going to need to do closed captioning, by the way, you can't even get a movie on iTunes, unless it's closed captioned. And it's on so forth. So I mean, you you really need to start thinking about that kind of stuff early on and budget for it. Because by the time you get to post, if you're like, what you mean, I gotta have that how much is that gonna cost? Oh, I gotta do 5.1 m&e, what the hell is that? I gotta do, I gotta do what I gotta do to see what the hell is QC. You know, that sort of thing? And how much does that cost? Oh, my God, that cost like, $500 to do that. And all of a sudden, you're just like, you're overwhelmed and in your movie doesn't your movie doesn't get finished because you couldn't sell it because you didn't. You weren't able to deliver it. And if you're not able to deliver your movie, you're in trouble, man. I mean, you're gonna spend you know, you're because you know, these guys aren't gonna wait around forever. When you get a district when you get a distributor on the hook and they say, we like your film, and it's really good. We want to make a deal with you. Oh, blah. Then you start looking at the contract. You're like, oh my god, I can't deliver all this stuff.

Alex Ferrari 1:39:59
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Danny Draven 1:40:08
I didn't shoot onset stills or I didn't shoot, I didn't, I didn't I didn't do this. And it doesn't pass QC, because it has to, you know, normally has to pass a QC process. And you have all these post issues, you know, with God knows what you know. And they they're like, hey, you know, look, we were interested in your film. But if you can't pass QC, and if it's not, if you don't, if you can't deliver what the contract says that we need as a delivery, we can't we can't take your film. I've seen that happen several times with people, you know, they their movies, just undeliverable. It's not bad, it just they couldn't deliver it the way the distributor wanted it. So the distributor had to pass on it,

Jason Buff 1:40:45
What would cause a film not to pass QC?

Danny Draven 1:40:48
Oh, so many things. So many, they actually, it's one of the things I have a really good chapter, probably one of the only ones that are in print, I think in a book about the about the whole sort of the process of delivery, you know, mastering and delivery and all that stuff. And I have a little bit in there on QC and QC for those of you don't know is estates quality control. And it's a process. It's a very subjective process. And what happens is, your movie goes to a lab, let's just say like, like, I don't want to mention any lab to talk to me after this, no, your B goes to a lab and use it for QC process, what they do is they take the master, and they run it through the wringer. They, they they look at the video, the levels, the gamma, all all these things, they run through a machine and they run it through this machines machine, I'll say all this movies out of the gamma does this and there's there's dead pixels on these shots. And there's the shot is out of focus, or there's a there's a there's a C stand in the shot. I mean, I mean, literally stuff like that, like there's a C stand in the shot, you have to that's that's a QC flag, or a dead pixel, which can happen, you know, on digital cameras, sometimes it's just a dead pixel in the middle, very hard, you know, to get rid of those. Sometimes, if you're shooting on film, it could be film scratches, you know, all the way to stuff being out of focus. And so it's a it's, it's graded, like a by a number system. So you have like, one, a one, two, and a three, like a one is like, kind of there just letting you know, kind of thing. It's not it doesn't won't cause you to pass too. It's kind of like, not really enough to it's bad, but it's not that bad. Three is like absolutely, you have to fix this kind of thing, you know, so it's graded on a scale. And in my book, I put in, I think two examples of what a QC report actually looks like. And ones that have passed and ones that have failed and they'll they'll pick out all kinds of stuff audio chess particularly audio they'll they'll pick out things like the Foley is off or she has a bracelet on but we're not hearing the bracelet you know on the m&e track, I mean, stuff like that lip smacks, you know, I mean, just the most ridiculous stuff that you're just like, Oh, my God, you know, what is wrong with these people? So, yeah, but it but it's a very real and a very important part of the selling of the film process. So it's,

Jason Buff 1:43:20
It's like, if there's just too many things in there, then you fail the QC checks.

Danny Draven 1:43:24
There's only two outcomes to QC. Okay, pass and fail. There's no in between. If you fail, forget about your distribution. I mean, you have a chance to fix it. They'll say, Okay, well, it failed. So you need to fix all this stuff. But if you go back and like I can't fix it, there's no there's no way I can fix it. Well, you're probably not going to get the distribution deal at you just you try to get because nobody, no distributor wants to take a movie that's failed QC. And certainly for TV for television, you know, like my film goes smart. premiered on NBC Universal chiller TV, he has a main television network. So see, you know, but it had to pass a QC. And it did because I shot it on 35. And I did the post. So I made sure it passed. But it you know, it had its its sheer fair problems, but I was able to fix it. And they weren't. They weren't too horrible. But you know, is there?

Jason Buff 1:44:10
Is there any way to test it yourself? Before you send it over? Or? I mean, are there ways

Danny Draven 1:44:16
Not really because it's subjective, because you're giving it to a lab that's got some dude in there that's getting them, you know, eight bucks an hour to sit there, run it through a machine and watch it into say whole? Oh, yeah, it's the levels or the there's really not 100% way to say, you know, yeah, this is definitely going to pass QC because I did it myself. But you certainly you certainly can look out for things like and I can tell you firsthand, you know, if your shot is ridiculously out of focus, it's probably going to get flagged, if you have a C stand in the shot, it's gonna get flagged if you're if you're not if you're one of the most common things as the levels are falling out of the legal you know, so or the legal zone for levels. But oftentimes that can be fixed with filters and Final Cut or Adobe Premiere and stuff like you can add a filter to that. And you can get those levels back into a elite or what they call an illegal illegalized. area. And titles around a title safe zones, that sort of thing. You said there are some there are things that you know a lot about post production that you can look out for, like I can look in a movie and tell you if it'll pass QC, usually, from visually audio not not not as much because you have to really they really have to listen to it. And really QC like the m&e tracks and make sure like, there's footsteps filled in and although there's fully where it needs to be that sort of thing. There are different different labs or you know, sometimes, you know, I've had stuff that they've told me to fix. And I went back and said, Yeah, I fixed it. No problem. And I didn't fix it. I was just bullshitting. And then they passed it. You know, and I happened like two or three times, because I'm like, oh, yeah, I fix that. Yeah. Well, that pixel that you said, yeah, I totally fixed it. And then they come back, and they go, okay, great. And then they pass. So that's why I'm saying it's a very subjective process, you can have it go, you can have it passed one QC house in the United States. And then you can give it to a foreign place that that que sees it and you'll get a whole other list of problems that they didn't pay. So it's a really weird, a very frustrating process for a filmmaker to to get past that stage. But, but I will say is one of the big hang ups for people, especially on low budget, movies, because you don't really, a lot of times have the money to get it fixed. So that's one thing you really need to be careful with and watch out for. Okay.

Jason Buff 1:46:41
So can you walk us through the process? Okay, you know, just editing the film and everything like what? What the process is, you know, are you typically editing as they're shooting? Or? Can you give me just an idea of how that all gonna come together?

Danny Draven 1:46:56
Yeah, quick idea. But I mean, it typically, typically, no, I'm not, not not really editing as they're shooting. It depends. I mean, if I'm full moon, sometimes we used to do that when we were making Puppet Master 10. And stuff like that. Sometimes I would be editing as they're shooting, they would give me because I was just the editor, they would have Charlie bandwidth to give me the material on like a daily basis, I'd be cutting as we're going and that sort of thing. So so that that can certainly happen. But sometimes, if it's your own picture, you're not really thinking about that, right? Now, you're probably just more concerned about getting a shot. So usually what happens is, after you get it all shot, then you then you, then you meet you either, if you're not editing it yourself, you'll meet with an editor. And excuse me, you'll you'll go over with it, you'll go over with the editor, you know, kind of what what's going on, the editor will, you know, of course, get the script usually what's called a line, a line script that they had, if you had a script supervisor on set, and they'll get an idea of what the coverage is like and what takes you like that sort of thing. If you even had one, a lot of times a little budgets, they don't even have a script supervisor. And then and then it's pretty much up to the editor. At that point, you have a conversation couple conversation with the director and these things start cutting away. And then he just goes through a process of you know, an assembly and director's cut, and producers cut oftentimes, until you until you get it locked. And then once you get it locked in the new you head on to sound from that point forward. But the editing process though, one thing I will tell you and this is another area that you really should spend the money in, is, look if you're a great editor yourself, fine. But if you're if you're just you know, a guy that cut a few commercials together a few car commercials together a Doritos commercial is not a feature film editor, you really got to look at who you're hiring as an editor because editing is is so important to the process. And I've added so many features to helmsman over I think I'm like 100 and something now feature films. Now. I mean, a lot of them are just black, but I mean the the one I mean where I edited for Sci Fi Channel edited for people and it's just important to the editor

Jason Buff 1:49:20
I'm losing you a little bit. I can't really hear you. You're dropping out a little bit. Are you going through a tunnel? Yeah.

Danny Draven 1:49:28
Yeah, it's better to I was saying it'll be on on a experienced editor because in the long run, it'll really save you it's just got a really good DP or anything else because a really good editor can make or break your movie they can they I can cut a scene 18 different ways and get completely different meanings every time in the scene. But, but you know, so so that's what I'm saying. I mean, as an editor is just important. It's not just a matter of slinging together a bunch of coverage.

Alex Ferrari 1:49:57
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Danny Draven 1:50:06
That's not editing, editing is a craft, like anything else, just like, you know, cinematography just like production design. And it's, it's the end part of your film here, you know, so it's everything, it's timing, it's, it's, it's performance, it's whether or not to show the knife yet, or to show it at the end, if I cut a scene, and I show you the knife too early, the scares gone, the scare might be gone. But if I show it at the end, you know, the scene could play a completely different way. So that's an enormous amount of power to have over a movie as an editor. So that's why that's why I'm just really, you know, saying like, hey, you know, is an important part of the process and, and really get somebody that knows how to cut feature films together. And if it's yourself, great, but if it's just somebody with no experience, you know, I would really advise against it. So feel like you edit after you get that done, and you you beautiful edited thing together, then you can move on and you lock the picture, which means no further changes to the to the to the picture. And then that can be given at that point over to the sound department and the sound starts into it. And that's also when the composer usually starts and CGI and everything else starts at that point titling and all that.

Jason Buff 1:51:23
So are you able to have like composers for these? I mean, is that simple? Yeah, it's within the budget.

Danny Draven 1:51:27
Yeah, absolutely. Well, my wife is a composer. So I'm lucky.

Jason Buff 1:51:31
That's right. I forgot about Ashley.

Danny Draven 1:51:33
She's She plays for guitar for blue band group. And she's also a composer, film composer. She She scored a lot of Mine, mine films and everything too. So it's convenient. Definitely a convenient relationship. Right? So yes, come in. Let me let me tell you here too, because this is also extremely important. One of the one of the things that's very, that's seems to be like a plague these days, because that's what

Jason Buff 1:52:04
Dan are you there? I can't hear you. Made sure to call him back. Hey, we're back. Just keep going

Danny Draven 1:52:15
You want me to call you back, is it okay?

Jason Buff 1:52:16
He's gonna connection. Okay. Yeah, the connection is good. You were you were saying the one of the plagues.

Danny Draven 1:52:21
Okay, maybe plays not a good word. But one of the one of the real mistakes, I think that that I see some filmmakers doing these days is, is the, the use of music libraries in place of an original film score. Now I'm talking, I'm not talking about trailers. And I mean, look, I mean, if you trailers or documentaries, or whatever you need, they find you need to pull a piece out or a song out or whatever, okay, fine. Because they, you know, those libraries can have their uses for certain for certain things for certain, you know, corporate videos, or, or commercials and, you know, you know, that, that, that that's great, but but this is, of course, my personal opinion on the on the matter. But for me as a filmmaker, like I would never pull out music from a library, absolutely not. And there's a reason for that, I mean, amuse a film is an original piece of work, you know, I mean, it's like a painting, you know, I mean, you're you want to have an original composer come in and do an original score to your film, because your film is unique, it flows a certain way, it's edited a certain way. It's, it has a certain aesthetic, it has a certain sound to it, it has certain instrumentation that you want to enhance the performance of the characters, you're not going to get that from a library, you know what you're going to get from a library, you're going to get the same cue that 19,000 Other people just used in a car commercial and a feature film and something else that people just are using over and over again. So it's really to your advantage as a filmmaker, to hire a composer on your feature film, and get an original score, the audience will love you for it, you'll love yourself for it. And there are lots and it's not, it's not expensive, lots of composers out there that are hungry, looking for work that I'll even do that'll even do it for experience. Just to to work on it sometimes, you know, I mean, just you just need to find those people and reach out to those people to do an original score to your movie. It is absolutely worth it and do not cheap out on the music. Because I mean, even George Lucas will tell you, that sound is 50% of the movie. So you know history because you know, we see with our eyes and we smell with our nose, but we hear with our ears. But since we're not in smellivision, you know, seeing and hearing so it's like kind of a 5050 experience. So sound and sound and music and all that stuff is such an important part to your film. don't cheap out on it.

Jason Buff 1:54:50
Do you use a temp track when you're editing or whatever?

Danny Draven 1:54:52
Yeah, that's fine. Yeah, totally. I look if you're editing, you're editing and you're you're using Alvin Alan Silvestri temp track because you just want to give the composer an idea of something. Yeah, that's fine. But I'm just saying at the end of the day, you know, you have to certainly a temp temp tracking is very common. Yeah, you people just putting in music just to get an idea, you know when they're cutting, but the end result is something completely different. So that's, that's, that's, that's obviously a good way to to do it. But when you I have a whole chapter in the book about the music of horror films and I interview, I interviewed some amazing composers, you know, in there, I mean, John, John Altman, John Debney, you know, it just, you know, some great folks. And they, I really get into it with him about that stuff. And I think it's very insightful for you to, for the readers to read that chapter on music and sound, it's really it's really a good one. It's actually one of my actually, I think it is my favorite chapter in the book, it's, it's actually quite extensive, do the interviews. But but you know, music though, too, I mean, you know, it's there, there are just so many elements to it. Between instrumentation and, and, and the overall feel of scenes and everything music really helps the audience. It really helps direct the audience to the emotions that they want to feel in a scene and for you to just like, pull something out of your hat. You know, it's a shame it's too bad. You know, and I think it can be at you can really improve yourself if you if you hire a composer so

Jason Buff 1:56:24
So did they come in during as the you know, you liked the picture? It goes over two sound posts, they're doing the, the, you know, fully in the designing and everything, does the soundtrack come in at the very, you know, after all that happens, or is that kind of going on at the same time?

Danny Draven 1:56:41
Well, sometimes, sometimes you can have, sometimes you can get it depending on your relationship with the composer, sometimes you can get if you're married to. Nobody, sometimes if you're if you're like, before you even, like unreliable, like I had, I had the music, music ideas before we even started, I had them, you know, like, as, hey, you know, I want this kind of style. And it was able to start kind of getting going on the music early on you before we even shot the film. So I mean, I think sometimes you can, if you have that kind of a relationship with a composer, you can say, hey, I'm kind of thinking I want to do this kind of thing. You know, we could be stuck coming up with some ideas. And then they can start doing that early on. But, but what normally happens is this, you you shoot the movie, you cut the movie, you lock the movie, and then what and then it goes to the soundstage, the sound is down. And not an actual soundstage. I mean, the sound, the sound editing process, so the music process stage of production. And what you the director does what the director should be doing at this at this point, after after the picture is locked as you need to, you need to sit with usually three different kinds of people, usually, your sound designer, your composer and your, your CGI artists, if you have one, which a lot of times you don't, but sometimes you do, and you'll need to sit with them and talk about the special effects shots that you need to do. But more commonly, you're probably on low budget, it's probably going to be just your sound and your music. So what you're gonna do is you're gonna sit with, you're gonna hire a sound, a sound designer, and a sound editor, and they're gonna, you're gonna, you're gonna do what's called spotting, you're gonna spot with these guys, you're gonna, you're gonna watch the film from beginning to end. And you're gonna give them notes, you're gonna say, this scene, I would like to hear metallic sounds coming from there. And I want more of a bobcat growl on the monster, and I want this. And they'll just make notes as you're going along, and you'll vote it, believe me, they'll thank you for it, because it helps them saves them time saves you time, that everybody's on the same page of what kind of sound design you're looking for. Then you do a spotting session with your composer. And it's the same sort of process, but you're talking more in terms of music, you're saying I'm I'm thinking more like, you know, you know, depending on how detailed they they get with you and what your understanding is of music and how it works. The conversations can be very detailed, and they can be very generic, they can be very much like Well, no, I think there should be some music here, but I'm not really sure what. And then the composer will say, okay, cool, I'll do something there. But I have a I have a little bit of a music background. So when I talked to my wife and about composer, we have like a nice conversation about like, I don't know about the you know, the horns, and maybe the D minor is better, maybe some piano work here, that sort of thing. So it's a little bit more detailed. But I think in general, when you're talking to a composer, it's better to give them give them the emotion that you're going for in the scene, like this scene is sad. This scene is scary. This scene needs this scene. This is a really big moment. And I don't want to hear any music at all until we see the knife at the end. You know that kind of direction for your answer. And again, the composer will thank you for this. And they have a clear idea of clear direction of where they're going with that. And then same thing happens with the CGI you do the same thing.

Alex Ferrari 1:59:59
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Danny Draven 2:00:08
I sit with them and you spot it and you tell them what kind of special effects you want, you know, I want it to glow, and I want the guy's face to morph into a wizard or whatever it is. And I want it to be green and that sort of thing. And, and that and that's really kind of in the in a really quick nutshell, the entire part four of my, my book and that's kind of what your what you got to do there at that stage? And

Jason Buff 2:00:31
Are there any typical mistakes that you see? Like if people want CGI in a scene? Are there any things they need to write? Make sure they have for you to do that?

Danny Draven 2:00:40
Absolutely. And that's that's the last chapter actually, as far as a post production, and there are many, but to answer that specifically, yes, the oftentimes, like I did, a lot of movies that I had come in, had one of their biggest problems is shooting the wrong plates. You know, like, they think that oh, well, we'll just remove the background, and then we'll just throw some green, some green shit behind them, and then we'll take it out and After Effects, and it'll be great. And then they come in and and then I mean, I've had that stuff come in to me. And it's like, yeah, just take out his take out the background. I'm like, Guys, you didn't like the frickin green screen, right? You just put up you just like, put some green cloth behind the guy. You got in too close to it. He's casting a shadow on it. How am I supposed to pull him out of that background and make it look believable? You know what I mean? Like that sort of stuff that happens all the freakin time. Or, you know, somebody will be in front of a green screen, but they're wearing like a green shirt. You know, it's like, shot this right? You know, it happens, man. I mean, in the little things like that, you know, there's a, and there's, you know, there's plenty of books out there on green screen, too, if you're if you're doing green screen work. But that's one of the big things I see coming in is people that are wanting to do green screen work on the low budget level, but they don't shoot it, right. They shoot it very, they think just because it's green, that's good enough. And it's not believe me, there is there is a very special way to do that to get it looking good. And you know, it can be a million other things too bad sound is also a very common thing. And it just you just had bad sound on set, and nobody seemed to notice. And now the big problem. Or if there's voiceover make sure you get it recorded on set, if you can, because the last thing you want to do is to be having to bring back actors, because and especially if they have to do ADR and replace their dialogue over back over badly recorded dialogue. It looks terrible, first of all, most of the time, and oftentimes they you lose the original meaning of the performance. That's what I'm saying. Right. So, I mean, I think it was Kubrick that didn't do ADR at all because he was like totally opposed against it at least I think that's what I heard from full metal jacket or something like that. They wouldn't do ADR and you know and I'm with him when I'm if I'd say because it's like man, you know, ATR socks as I know there's a match that happened on set and when you have to replace it in the studio is it's not it's not the same it means not the same. Yeah, so you get it so yeah, so I mean there's there's other things you know, slating is a big issue a times for you know, people that just horrible, horrible people that just don't sweat you know? And like what's wrong with you? slating is is just inexcusable, you really need to do a good slate, a part of the editor and for your own sanity. And there are apps on the iPad and the iPhone. I can't remember I mentioned in my book, but I can't remember what it's called off the top my head I think it's called Movie slate or something like that. Just look at the iTunes store and I think it's like 20 bucks or something. And it's, it's just, it's amazing. You know, it's just an iPad, an iPad or an iPhone app and you just put the iPhone in front of the camera, and you just click a little button and it goes dTT click like that and it's slated for you, you know, so it's a good high tech way to do all that stuff.

Jason Buff 2:04:06
Now when you're when you're dealing with these higher end cameras, I do you have a high end audio track that's going into the camera that you've got or are you still just having to sync all the audio.

Danny Draven 2:04:19
Well, what I do this is what I do is I make sure that my sound people are doing two things that one one they're running a line into the camera. Okay? So you're getting recorded on camera but they're also running it to a backup, a high quality backup. That is usually running into a recorder that is that can record it that way high quality way higher quality than the camera actually can. So usually the audio sounds better on their recorder than it does on the camera. So what I do is I actually resync I resync the film so I bring it in I use the the the audio that they that they did that they recorded on their their their high end recorder At higher bit rate higher like I usually do, and I need to do like 96k 24 bit recording, super high quality audio, right? And then I resync it with the material that way now, is that the most common? Wait, no, most people just take it right off the camera. And oftentimes, that's fine. So you but if you take it right off the camera, it's always a good idea to have a backup too, you know, because if the audio is fucked up on the camera, I had a movie that came in one time, and I kid you not 50% of the movie, they thought they had the audio on the camera. It was all distorted because somebody didn't set the level right going into the camera. So he was monitoring, he was monitoring it Okay, through his mixer, but the output from his mixer going into the camera, the camera was set at a different level. So it was distorted everything that was being recorded when the camera was restarted, and there was no backup. So every came in it was like that the whole time. And they were they were totally devastated. totally pissed. fired the fucking sound guy. And, and it was we had they had to ADR like 50% of the movie, and it looks terrible. It's dreadful. And because you couldn't even hear what the guy said to begin with, because you couldn't even tell what he was saying. You had to look at his lips, you know, versus like, normally ADR at least if it's bad audio, you can kind of hear what they said to match it. So, so yeah, I mean, that's a big problem. Sound is a big problem in post, so pay a lot attention to that, and you won't be sorry,

Jason Buff 2:06:36
Do you typically have a love on every actor and the boom? Or How's that, like,

Danny Draven 2:06:41
One of the most difficult found job sound shows that I directed was really evil. And the reason for that is like they're swinging around 360 running down halls. It was it was it was actually one of the most difficult technically to shoot at and a lot of that has to do with the camera the sound the audio and we I was hiding and drawers and bowls and laying on grant the ground. I mean, I was hiding all over the place. But sound on that was very difficult. And I knew it because I have the post experience. So I told the producers and so I said hey, man, we you got to hire the sound guy, this one sound guy I've used before and I said, you know, he's got the gear, we need the lab, all these actors, you need to run the audio into this mixer and all this stuff. Otherwise, we're gonna have we're gonna have a clusterfuck and post soundwise Luckily, they listened to me and we so yeah, really evil when you know, we everybody's got a lab on there running around the sound guys ducking around in rooms and whatnot. And that's kind of how that was made. But usually it's usually it's just a few labs and a boom you know and and that's that's plenty for what you're doing. But you know, when you're found footage is a little a little harder to make because you're because of the you're not shooting in just one direction. And then you can move the cast and crew and video village all the time, you know, you're swinging around 360 And now see and everything. And it was also a waiting challenge too. So yeah, labs Labs is always a good idea.

Jason Buff 2:08:12
In that, do you have to light the whole thing like I mean, you've light everything and just like start shooting or do you actually light individual stuff, individual shots?

Danny Draven 2:08:21
Well, since we were we were shooting in a practical location and actually abandoned hospital, we couldn't light from above, you know, wreck, the movie wreck that that whole house, that whole building that they're in, that was a soundstage. That thing they did like a two storey soundstage that they lit from above, so they could swing around no problem because they had lights already rigged. Now in our case, we're shooting in practical locations, so we had to hide the lights a lot of times. And then there was some story element like there was this film crew shooting so we left the lights around and so on so forth. And that was one of our sort of cheap ways to try to leave lights in the shot and that sort of have some sort of meaning why they're there. And and but you know, for for our but now we have this pre locked the scene so we can see 360 as much as we wanted. And that's how most of that movie was was shot. But it was it was a difficult shoot, technically speaking for a lot for those reasons. So,

Jason Buff 2:09:21
Okay, let me ask you one more thing about post production. And when you're talking about budgeting, if we're saying okay, let's say for example, we're trying to shoot a $50,000 film, how much of that is going to be needed for post production? Like how much do you need to have to have, you know, an editor sound mix and you know, a score. I know it's always different, but just to give you kind of an idea,

Danny Draven 2:09:51
A $50,000 budget.

Alex Ferrari 2:09:55
We'll be right back after a word from our sponsor. And now back to the show.

Danny Draven 2:10:06
Yeah. Well, I would say, I'd say somewhere maybe around. I don't know, maybe, maybe, maybe 7030, maybe 70. For your, for everything, your production, actors everything, and then maybe 30 for your post budget, and possibly somewhere in that range, maybe 35, maybe even 40, depending on what you're doing. But I would say that say somewhere around 7030, maybe it could could work for you. Because

Jason Buff 2:10:36
You said ridiculously low or is it like on par? I mean, I don't even know where that fall.

Danny Draven 2:10:40
It's not. It's not I wouldn't say I guess this is this is gonna be everybody is gonna be a different answer on that. Because I mean, I have a lot of resources for posts, too. So I, it just depends kind of what you have, you know, what you have to work with, you know, I mean, editing software is incredibly cheap these days. But it's not the software, it's the person the operating it. So, you know, you could buy Final Cut for 300 bucks, but you can't really get a good editor for 300 bucks, you know, so. But if you're already a experienced editor, and you can cut the film yourself and save money, yeah, you're gonna save five grand in your budget or whatever it may be. But I would say 50 grand, you know, you're not your 50 grand budget, you know, you're not paying, you know, you're probably paying somewhere, you know? Yeah, I would say somewhere maybe in maybe like 60 40 to 70 30 30 and 40 being the post end of things. It shouldn't push and be as much as your production budget, I guess, is what I'm saying. You know, production is going to be the chunk of the money is gonna go to the your production.

Jason Buff 2:11:43
All right, that's gonna do it for today's show. We the phone kind of got funky there. And we were having some technical difficulties. And then we talked for a little bit more, but it wasn't really part of the show. So I'm just going to end it there. I want to thank Danny Draven for coming on the show. Don't forget to check out his book, The filmmakers Book of the Dead absolutely the Bible of horror filmmaking, the you know, go to Amazon and get it today because it's a really if you want to be a horror filmmaker, there's like, just tons and tons of information in there. Okay, so thanks, guys.

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BPS 325: Vampires, Stunts, Bloodsuckers & Netflix with JJ “Loco” Perry

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J.J. Perry 0:00
Day Shift is an example of stuff we get everything in camera, even the contortions, I just shot it in reverse. And so it's so you know, like, doesn't speak to me to do to work on a big cartoon movie. And I've worked on a ton of movies where everything's animated, you spent five months in a blue screen stage. That's not what I want to do.

Alex Ferrari 0:17
This episode is brought to you by the Best Selling Book, Rise of the Filmtrepreneur how to turn your independent film into a money making business. Learn more at filmbizbook.com. I'd like to welcome to the show. JJ Perry. How're you doing JJ?

J.J. Perry 0:32
Good my brother, how are you?

Alex Ferrari 0:34
I'm good, man. I'm good. Now there is sometimes I see in your credits. There's another name in between JJ and Perry. Which is locco? Is Is that Is that true, sir? Look at all. For people who are listening, he just stood up and showed me his tattoo of locco on his stomach. Listen, before we even get started brother I've worked with a ton of stunt people over the over the course of my career. I have yet to meet a stunt person who's not nuts in the best, most beautiful loving way that word could be used. I've I've had this is what this is. This is this is the conversation with some people when I ever worked with him on his set as a director. I need you to jump off that and you jump off that that building over there he goes, Can I can I go play? Can we go five floors? No, no, I just third floors fine. No, no, I can do I can go 10 floors, I can just move on. I could do 15 If you want to do and you want me to be on fire, I could be on fire. I need it for my real can I be on fire too? And I'm like, can I work? So it's like, no matter what I asked, they'd be like, no, no, no, that's not enough. We can I could drive the car off the roof on fire flip through.

J.J. Perry 1:39
Oh, that's kind of the that's kind of the mentality. You know, like, it's we're always trying to go bigger, faster, stronger. You know, that's kind of the where the where the mindset is always trying to outdo what we did last time. You know, it's like anything else, you know, you you want to step one step beyond what you did last time, we always trying to we're always trying to push the envelope.

Alex Ferrari 1:56
No, absolutely. And, and every every staff person I've ever worked with has been the utmost professional. And it seems like they're not, but there's so calculated and so specific about what they're doing. So everyone stay safe, you know, and all that kind of stuff because I mean, you know, stuff that you guys do is this insane and, and it can't go wrong. And it's really it's really amazing what you do and you met so let's take it let's take it back where the how and why did you get into this insanity that is the film business.

J.J. Perry 2:25
So I graduated from high school back in 86 out of out of Stanford, Texas, and I worked on two films that came through Houston one was called pray for death. It was a show Kosugi film back when the ninja craze was out. And another one was call. They still call me Bruce. It was like an action comic.

Alex Ferrari 2:43
I remember. I remember that movie dude those amazing.

J.J. Perry 2:46
Johnny and the Korean guy, Korean actor. And so you know, I'd already sworn in to go to join the army. So there was no getting out of that. And towards the end of my stint in the army I out processed two to Fort Ord California. I was that's where I was going to out process from. And when I was at Fort Ord, I was on the army taekwondo team. At the time I was going down, I was competing all over California and all over, you know, the US and et cetera. And I went down to LA a couple times to compete. And some of the guys I was competing against were were stunt men. And you know, because I'd been stationed Korea for a year I was I had a leg up on him. You know, I was you know, competing on a very high level at that time. And but one of the guys who's no longer with his name is Chris Cornell was a dear friend of mine. He died in a motorcycle wreck a couple years ago. But he were the same size, same age. And I was like, what do you get? He had nice shoes, nice car, and I was like, Dude, what are you drunk? Do you because No, man, I'm a stuntman. And coming down from from Fort Ord, you know, like, came down and train a few times. About two weeks later, he said, Hey, man, there's a big audition here for a movie called Lionheart it was Van Damme second movie. Yeah, so I took a three day pass drove down and booked the job but the problem was when I went back to ask my first sergeant if I could you know take three weeks off to do a movie he was like, No, you can do no movie boy you we got work to do. We got Army work to do boy so they called me Hollywood up until the time I out processed and then I told them you know, like I said, you know, I didn't know what I was going to do at that time. I figured I would go down to LA and give it a try. I didn't really know anyone except for Chris and I figured you know I'm gonna give it a try and so I just drove down to five South never made the left turn on the tend to go back to Texas and I thought I would probably fuck that up for sure and be back in the army at no time because I knew they'd be saving a seat at the table for me but it just worked out and here we are 32 years later talking about my talking about my movie that I just directed which I can't believe so I never expected any of this my brother I fumbled my way through all of it. And I'm super grateful for every moment that I've had.

Alex Ferrari 4:53
So what was so what was your first big break in the as a as a stunt guy?

J.J. Perry 4:59
Well, So we kind of broke down like this. I didn't really the first week I landed in LA I, I was answering phones at a taekwondo school on Wilshire in La Jolla as well to some taekwondo. And there was a call for they were looking for guys for the cross trainer, Reebok commercial, the very first one for the Super Bowl at that time. And one of the guys that she said, Hey, I don't have my car, can you give me a lift one of the guys that was like an actor type, do did had an agent and whatever. So I drove him over there. And it was in it was in West Hollywood. Park, he goes in, he's taking a while. So I put 50 cents in the meter. I go upstairs and the lady says, Hey, did you put your name down on so I wrote down my name and the number of the taekwondo school. And then I wrote down my friend's name and his agents name and I went in because the movie The commercial was about, it was about basic training. It was like called the Reebok cross trainer pumps. But it was like, they shave your head. It was like an army thing. So I went in there. I was like, Barry, JJ, ak 541109. You know, they were like, oh, shoot, who's this guy? You know, I just literally just got out of the army. And I booked booked that job. So that's how it started? No, I didn't anticipate like when the when the checks started coming in the mailbox. Or, you know, you know, you make 750 bucks a month in the army. I almost started crying, you know, and, and then we have been forever.

Alex Ferrari 6:21
So for everybody listening. You were in a Superbowl commercial. What was we talking about? The early mid 80s?

J.J. Perry 6:26
No, I'm talking about like, 1990 for the

Alex Ferrari 6:30
Right. So your your 1990 Superbowl commercials, the money the residuals off flop? Flop? It's insane. I'm talking about 10s of 1000s of dollars in 1990.

J.J. Perry 6:43
Yep, yeah, that's true. And then then I started doubling a double Lorenzo Lamas a few times down on Renegade, we're down in San Diego, then I doubled Russell Wong and a TV series called vanishing son that that I told you about Jeff cut TNT earlier, a dear friend of ours. Yeah. And kind of how it started, you know, like stunt work is networking. And, you know, it's kind of like they're, they're always looking for the man or woman that's not scared to go big, and it's safe. And they're not looking for the crazies. They're looking for the calculated smart, you know, individuals who, who are ready to go big and have a strong physicality and, you know, having a background in Taekwondo and being in the military, like, when I got out of the army, I didn't realize what I wouldn't be able to apply some of the skills I learned in the army was except for being a cop. But then I quickly realized that, you know, the hard work and the work ethic of being in the Army after the army, nothing else is really ever hard again, you know, so I got that out of the way pretty quick in life. So it was really easy for me to get up at five in the morning and do my road work and go out and meet people and do my thing. So yeah, that's how it all happened for me was those two TV shows got me going in that commercial. And here we are.

Alex Ferrari 7:50
So but so there is I mean, I think there is a stunt school now. But there was Was there anything like a stunt score? Did you just learn on the job,

J.J. Perry 7:56
Learn on the job, and I'll never forget my first car hit, you know, I had to do a get hit by a car on Renegade, they wanted me to want to run into the middle of the street with a with a with a female stunt woman, there's a briefcase and illustrating, they want us to race to the briefcase, and then a Lincoln Continental hits us both. So I'm thinking to myself, you know, I don't want to seem like a you know, like, I don't know what I'm doing. But I also don't want to get killed or make a mistake and hurt my my, my counterpart. So I asked the stunt coordinator, I said, Well, you know, What's the objective of this? He said, Well, your objective is not to get underneath the car row. So, so Right, right, or get light on your feet, write up the hood, get up into the windshield, and if he punches you through, just go all the way over. And if he doesn't just get you know, get outside the car. And so what I did was I just got very aggressive and I the car actually hits you, but I in my mind, I was thinking I'm gonna hit the car. And next thing I know, it was light, it was darker, his life was darker, his life was dark, and boom, I was on the pavement. I was like, Oh, that was so bad. You know. So there was my first part of it.

Alex Ferrari 8:57
I gonna ask you man and I've always wanted to ask, I always wanted to ask them a stunt guy this. What is it in the brain? There's something in your mind in your brain that allows you to go hey, that wasn't so bad. You just said. I think that's absolutely horrific, personally, because that's not that's not in my DNA. So what is it? What is that thing that stunt people have? That not only do they want to do it and enjoy doing it, but they want to continue to one up themselves and keep pushing themselves physically with the complexity of this stuff. And we haven't gotten into fight coordination which we'll get into but but just instance there's something in the DNA of some people that I've at least that I've experienced. What is that? I'd love to hear your opinion on that.

J.J. Perry 9:42
So the generation before me that what I came in were a lot there were a lot of cowboys, you know, and being from Texas, I'm you know, kind of a cowboy too, but that background of riding rodeo or bull riding or bronc riding or or bulldogging you know, you have to be able to you know, can't can't be scared to get hit. So a lot of stuff Non performers come from, you know, a rodeo background or an athletic background like football players or so. But for me, I had 168 amateur fights when I got out of the army. So, like, I wasn't scared to get hit. And you know, being an athlete on that level, like being on the national team or being competing on that level, you have to, there's a lot of me, there's that moment of truth that we all have, you know, like that where you can't lie in that moment, you have to be very real about what's going to happen and you have to make peace with it, you have to be calm in that moment, in all those years of competition, and being in the Army helped me settle into being in a very precarious position. And being being at peace with it, and making up my mind, okay, I did one you can, it's not just like, you're gonna do one, you're gonna get one time, you're probably gonna do it three or four times. It's also pain management, it's also your ability to to strive under pain, like when you get when you're getting hurt now that the difference between getting hurt and getting injured, getting hurt means you get up and do it again, getting injured means you're and you're on a ride and in an ambulance to the hospital gets sewn up or a broken bone. So I would say that most of the stunt performers, we all share the same likes, you know, like, we all came from an athletic background, or you know, X Games now, which I think are some of the most amazing people parkour athletes. Now, you know, UCLA liberal level, gymnasts, some of the some of the best female stunt performers that I work with were elite gymnast at some point, because, you know, you think like, my daughter is in gymnastics, and she started when she was four, but you have the little girls doing this, where they're peeling their hands up, and they're dealing with pain, and there, it's all about that one second, that you have to hit the vault, right? You know, you have to gather all that, you have to make up your mind, I'm going for it. So that's kind of like doing being a stunt performer. You know, you just have to be able to, to not lie in the moment of truth to be present in the moment of truth and execute, you know, so it's all about seeing yourself do it. So I feel like that's something that we all have in common. You know, like one of the one of the big things for me is like being on the road with a bunch of like minded folks coming up with just killer ways to physically displace humans, that's my job, you know, is, is coming up with clever ways to do it, but not injure them, you know, but make it like, because now there's more movies and more content being made than any time in the history of cinema, film. And the expectations are way higher, when way higher, you know, that like with video games, and anime, and all these other things that kids are watching. Now they, you know, diehard is a great example of a movie that I loved in the 80s. But if you if you put a 16 year old kid to watch that now, they'll be on their phone looking at their Instagram in 20 minutes. You know, it's just it's not what they're, it's not going to capture their attention. You know what I mean? It's it's stuff that we've done already, which is it's AMAZING film. And I've got to work with McKiernan before. He's an amazing director. But that's an example to me of where it came from, and where it's going. You know,

Alex Ferrari 12:49
That's really interesting, because, I mean, I was watching, cuz I'm a huge fan of fall guy, the original show back in the day. And my wife and I were watching it. This is like, probably five, six years ago, we sat down and we watched the first full first season because we're like, oh, man, remember, fall guy. Let's go back and watch those man, those were frickin awesome. And you're watching it. And as you're watching what they did on a weekly basis, on a weekly basis, you're like, that was all real. Like, these guys are insane. You don't see that kind of that kind of stunt work in television today. It was just, they were doing gags. I mean, jumping off roofs, I'm like, full blown. It was insane what they were doing. And you're going back. And that's Oh, that was all in camera. We're now I think and you've seen you've started at a point where it was all still in Canberra. And now you've got digital stunt performers doing some really insane stuff. But I do think that as as, as the audience, we can tell when, you know, Fast and Furious is fun. But you know, and the Marvel movies are fun. But, and there's some performers that do do stuff there is great, but when you watch something like John Wick, you feel it a lot more. And you've been on you've worked on John Wick, obviously, but you feel that this is not a CG situation.

J.J. Perry 14:08
You know, listen, around 2003 or four, everybody started saying, oh, we'll fix it and post. You know, for me, and I'll tell you something about Fast and Furious, because I've done too. I did eight, nine a second year directed at none. And I'll tell you something, we did wreck 340 cars, and we do go 1000 miles an hour when we're doing those movies. So there is a dirty way to fake fast is to go really fast. It's fast and furious, not slow and curious. But at the end of the day, it's a day for me. It's like I day shift is an example of stuff. We did everything in camera, even the contortions I just shot it in reverse. And so it's all that so you know, like, doesn't speak to me to do to work on a big cartoon movie. I don't I've worked on a ton of movies where everything's animated. You spent five months in a blue screen stage. That's not what I want to do. I don't usually take a look For those jobs, I'm looking for the jobs where I can lock up Edinburgh, Scotland like on Fast and Furious eight, and do a massive car chase and chase flying over cities on wires and fighting and breaking new buildings, or John Wick or you know any of these new like, I'll give an example Gemini Man is another example of an amalgamation of both. We went to Cartagena, Colombia and this massive motorcycle chase that we did all practically. And then with a augmented Will Smith's face onto the motorcycle writer. So there's an element of both that I think works, okay, that I like, when it's a complete digital takeover. And pretty soon, you know, I think action directing is going to be a lost art soon. There's not a lot of this, it's infinitely harder to lock to block a big car chase up, when you got 19 cars and for motorcycles and helicopters and explosions. That's, that's not easy to do. It's actually a lot harder to do than most people think. That's where second unit comes in. And in all the experience that I gained from being a second year director, making the efficient and fast and it's like, it's like, cool, I'm not thinking about my shot. I'm thinking about my next five shots and my leaves to get to every shot. That's, that's filmmaking. I'm running nine cameras sometimes. So it's that it's that nine cameras spread, redirect, next street, the nine cameras that and push pull track counter, and then mount and then go to the next street. So, you know, that's something that I think will be a lot start soon, because there'll be animating those cars at some point, you know, which breaks my heart, but I'll be long gone by then.

Alex Ferrari 16:34
Exactly. No, I mean, yeah, I mean, when I said like fossil fuels, I remember like when they do jumping a car from a building to a building, I'm assuming I didn't do that live? No. But things like that. But yeah, there was in those those shows specifically, there's a ton of cars that they use, and you could tell that there's cook. And that's one of the things that made the original, so amazing, it was all real in camera. And that's the thing you're right, there's a lost art I have to want to ask you is it think it's confusing to a lot of people listening, especially young filmmakers, what is the hierarchy in the stunt department. So you start off with like a stunt performer? What is the hierarchy as far as the department heads and things,

J.J. Perry 17:09
I can tell you the way it went for me, I started as a utility stuntman, then I became a stunt double. And because of my background in martial arts, and being in the army, I started become I started courting, choreographing the fights that I was in. And then that led me to becoming a fight choreographer. And then I became a stunt coordinator. And then I became a second unit director. And you know, there's, there's a lot of ways to climb the ladder, but I feel like that's the long route. But that's the most important route to take. Because if you miss one of the rooms, you want to you want to hit every rung you want to learn every facet of the game, you know, driving motorcycles, water, fighting, falling fire, you know, horseback, every facet, the more facets that are on the diamond, the shinier that diamond is and the more money you can eventually make it with your in your profession. So I wanted to educate myself on every facet of that. And that's that's how it went. For me. It's a bit different now because now there's infinitely more jobs than there are than there were when I started in. Now, you can come in as a specialist on a fight guy, oh, I'm a parkour guy, or I'm a gymnast, or, and that's that's the way they come in. And that's the way they go. So but you know, that doesn't, I'm not knocking them. There's some amazing talent out there. Now with you know, I think once YouTube hit, and editing software became a consumer products, editing software made a lot of us action directors, because once you know how to edit, it informs what you need to shoot. And you know, growing up on watching that as meet at Jackie Chan films where he really changed the game of fightings. And he's one of them. He's an idol of mine, because he's a stuntman that became a star and then became an action director. So I mean, that's, you know, like he was a Charlie Chaplin and a, what's his name? Buster Keaton, Buster Keaton. He was in Kansas, a huge fan of we all are, but that's kind of where his inspiration came from. And our my generation like I came up with Chad's to hausky, and in Dave Leach, and a lot of the guys over at 711 I'm a member of that crew and I'm also a member of sons unlimited. Who were those original guys that did the fall guy since Unlimited is they've been around since 1973. But that's um yeah, but that's kind of how it was. And you know, watching chance trajectory is kind of the way like, has he changed what we do did we took his movies and we were reshoot shoot his action sequences with cameras and then cut them even on VHF, ah, VHS deck to deck until Final Cut became a consumer product we all chipped in, and then we all learn how to edit. And then we became action directors, budding action directors.

Alex Ferrari 19:43
Now, you know, with all the insane, you know, gags that you guys have done over the years has had there ever has there ever been a stunt that you just said, Nah, man, I gotta walk away from this one. This is just too, too risky.

J.J. Perry 19:57
The biggest thing I ever did was getting married to a lawyer. So no, I look at the end of the day. I'm not I'm just okay in the water. You know, I'm not I'm not. I've done it's done though. Did you see the movie? The Rundown? Yeah, of course. Yeah the Roku I was doubling Sean William Scott when we went down the mountain and over the falls and all that shit. Me and Paul Heliopolis and ton of I read Marcos roar we were there was two sets of doubles for each because we were getting so busted up. And there was a scene where we had to go into a lagoon and swim towards a waterfall. And yeah, Bhutan and jeans on and tunnel. I read his Hawaiian, he's from Hawaii's big. He's like a shark. When he gets in the water. He's massive. And he's like, you know, he's got gills you can swim like a fish. And his wife was doubling the girl in there and she's another one grew up in Hawaii. He's like, after take three or four I started getting really tired. I was like, Hey, man, I'm probably need to tap out. So I would say like doing a lot of water work for me is not my forte. I'm like a brick. I'm like a brick from Texas. You put me in the water. And I might go right to the bottom row.

Alex Ferrari 21:02
Fair enough. Now you You also got involved in one of my favorite films of the 90s Mortal Kombat, man. Dude, how did you get involved with them? Then you eventually played some of the parts of like sub zero and those kinds of things. I mean, again, those at the time. I remember at the time and I mean, you couldn't go anywhere without listening to that damn song. In the radio, first of all, what was it? I mean, how did you get involved with that project, man, and how did you guys make it look so cool back then.

J.J. Perry 21:30
So I was I used to have two taekwondo schools in LA while I was a stuntman. I had one in Inglewood. It's called take one to west, one in Inglewood and one in Sherman Oaks. And the one in Sherman Oaks. I had a friend named Dana he who was already working on the movie, she was an Olympic gold medalist from taekwondo. We're friends from my sport from taekwondo. We were teammates like friends, you know, competitors together and dear friends. He was dating Larry cows and off the producer of Mortal Kombat at the time. They were looking for a stunt double for Johnny Cage for the additional photography of Mortal Kombat. One key brings Larry into my school in the middle of one of my classes, and I can see Luke staring at me and I'm like Dino, who's the dude staring Bisleri Cazenovia brutish, and short combat, and, you know, classes over I meet him like, nice to meet you, sir. Can you say Hey, can you show me some kids and I bust out a 540. And I bust out a bunch of oh, man, it's awesome. Can you turn around for me? And I was like, what's that mean? He's looking at the back of my head. So if I could double the actor who's playing Johnny Cage, and he was like, this perfect. Two days later, I get a call from Robin Chu, who was the was the star of the movie. And also one of the fight coordinators and Jeff and moto was a stunt coordinator, I get a call, Hey, you want to come down and double Johnny Cage for the additional fight with scorpion on the on the bamboo bridge thing and it was a it was a big additional scene. So I got to do that. And as soon as that was, you know, as soon as it was a big hit, they greenlit to then I played scorpion and Cyrax into and did some doubling for little doubling for Raiden a little doubling for smoke a little doubling for all the characters but played to the characters. And then when the TV series came out in there, he called me and says, Hey, we come down and double come loud, so double calm loud for the first few episodes. And then they said, Can you play scorpion? Can you play SubZero? And I was like, Yeah, dude, I do whatever. You know, like, I'm happy. Like, I was always concerned about my acting, but when you have that thing on your face, you know, it's like, just zero. So I want some zero now I'm Chubs zero. That's how it goes. But that was like my Mortal Kombat experience. You know, like, I was super, super stoked. Now that a lot of the youngsters that work for me now they pull it up on YouTube, and I'm a little embarrassed about my bad acting and whatever, you know, a loincloth

Alex Ferrari 23:39
It's the 90s Bro, what are you gonna do? Basically bills dog what are you gonna do? It pays the bills and pay the bills? No question. Now, you know, is it as you became a second unit director, which I still think second unit directors are some of the most technically sound directors out there. If you can direct action. You can direct cinema because it's a visual medium. I think what someone who said it is like my favorite directors are action directors like Tony Scott, and those in those kinds of guys who just are so technical, and visual. What are mistakes that directors make when setting up an action sequence that you've seen?

J.J. Perry 24:19
So you know what we've done? Like at 711 is is the team I've been on before that it was called Smash cuts and it was it was kind of a the crew of us that came up in the 90s together likes to hausky leach Marcus young Mike Gunther Danny her net there was a bunch of Brad Martin and Garrett Warren. These are all guys that are prominent social media directors now that are running the they're running all the fights up in the last 30 years what we did once the Final Cut came out we start shooting stunt does what which is an act we shoot and cut the sequence before we go to the set on we make a room full of boxes that measures out from the production designer and then we shooting cut it sure offer shot where we make the action the star. Without we want to tell our students certain story points after having a discussion with the director, and a discussion with the DP about his style, you know, like, and we, we give them a broad outline of what it would look like, based on their version. And usually we get it right within three versions, like we tied it up within three verses, I've been paired up in the past few years with a lot of first and second time directors, I get paired up with them often to, you know, to help when it comes to the action, it can be quite daunting, you know, like, if you're not used to doing it. And you're right, locking up Scotland with a bunch of cars, and doing why work over a city, and using nine cameras, is infinitely harder. Now that I've done both than directing a scene with three people in a room talking, unless you don't have three good actors. Well, there's bad actors, maybe it's way harder. But my point being the technical execution of that the application of filmmaking is is extremely difficult, especially when you're going 70 miles an hour. And you're gonna go like through seven streets with explosions and whatever, and you have a finite amount of time to do it. Because second unit is never is elaborate, or is funded is first unit is it has to be a streamlined, streamlined event that that moves like that moves like a rocket. So I think one of the mistakes that one of the mistakes that a lot of first and second time directors make is not having a clear vision of what they want. And sometimes my job is to help them discover their vision, whether he or she knows what it is or not. So it's my kind of I always take it upon myself is it's my job, and they don't know, to show them. And they give them options too. That's my job as a stunt coordinator, as a fight coordinator, and a second unit director is to help the director achieve their vision of the action, which is harder than achieving your vision of the action. When I know what I want, I always know what I want. So as a director, I came in with a really solid plan for my movie, I'd had to set my production designer, Greg Berry, we already knew what the sets were going to be and where to put the neoprene in which walls needed to fly because the cameras gonna do this I already knew. So it's, it's it's a new, it's like, it's in the neighborhood that I've been roaming around for 32 years. And if you're new to the neighborhood, it's easy to get lost. And I think a lot of the one of the things that some directors are a little intimidated by is they don't want to, they don't want to, they want to go out and wander around and find it for themselves. And that's cool. But we're not in film school, we're in film work when we're making a movie. So you do have a finite amount of time. And you have to be decisive because every decision you make, as a director has a ripple effect from all of the departments that it has to go to production designer, okay, you're fighting, go to tear this costume needs to go, you punch him here, what makeup needs this, you're gonna break his arm props and prosthetic arm needs to go and using. So you have to be decisive and give your team a chance to react to your decisions. So it's not last minute. And this is one of the mistakes that I think a lot of first time directors make is there. They don't want to decide that they will not make decisions in time.

Alex Ferrari 28:20
Now, when you were involved with John Wick, I mean, that must have been a dream. Like that project must be because it was just such a old school approach to fights. And it's not like being caught 50,000 angles. It's like you see Keanu beaten up three guys one shot. And you it's not like the famous one is like, you know, I don't know if you know who shot taken three or two or whatever. But you see, you know, I saw this one, this one sequence somebody on YouTube, it was so beautiful. It's like, it's Liam running and jumping across a fence as he's chasing somebody with 75 cards. I was like no joke was a tick, tick, tick, tick, tick, tick, tick, tick, tick, tick tick. As opposed to something like John Wick you just look at and you're like, that's just that's a What was it like to just get in the car and go on. I'm not gay brother.

J.J. Perry 29:09
So I was on Expendables three in Bulgaria with Jason Statham and Sylvester Stallone on a container in, in, in. In Sofia shooting machine guns when Chad Stahelski called me we're, we're teammates and you know, mad respect to Chad and Dave for what all that they've accomplished. You know, they that style of mixing Judo with jujitsu in gun work. He calls me and I was about to finish up in Expendables three he said, Hey, listen, I'm doing the shoot out in a nightclub in New York on this on my movie John Wick. I need your help because I was in the army. So I know how to work the gun work and and look, we were all a big fans of hardboiled. You know, the John was so but I want to get my hands on those Chinese guns that have 500 bullets in them. He never reloads I love those guns. I want to get one of those. But that's one of the things that we one of the monitors will I was that we would be true to that. If you're running a Glock 17. With a regular magazine, you have 15. And one, you have an extended mag you get at 17 and one or 18 and one. So that was it, I got the call to come down, they were shooting the lat the final scene out in the dark when he's fighting the father of the guy at the end, he gives me an address of a nightclub and says we want to shoot, we want to start shooting, we're gonna shoot this nightclub scene at this place. Can you go there, I got there on a Friday afternoon. They're shooting at night. So I just drove to that address gave the door guy 100 bucks to let me in and walk through there. He said it'll start at the top. When you go up the stairs, the room you're right and started as a door to walk in. You'll go through we'll work our way all the way around the top floor, and then we'll the beginning of it will pull into the dance floor. So I just walked with my iPhone doing a first person shooter it patrons of the club, then I would turn the phone around to myself do a reload. And then so what John Wick is it's exactly the opposite. It's reverse first person shooter. It's always on Qian and pulling him and then wrapping in until it falls apart. And then we do it all over again. So it's a big pool into a rap. And that's that's technically the idea that theory of shooting. So you see Keanu Reeves is doing this. So for me once a week once I got there and we started working that out. I knew right away looking into monitors with Chad and Dave, I was like, Dude, we're on one. You guys are on one right now. As it's cutting edge, because in your gun. This is the thing. Now that I've done a John Wick I've done to you I did the just the club scene shoot out in the first one. And then I did all of the second one. And we upped Keanu was training camp for the second one because what Chad said to me said, how can we make to better than one I said, Well, you have to make Keanu better. So we put him in a really hard jujitsu camp Judo camp, took him to a three gun range and hadn't trained by a, you know, a 14 time world three gun champion, Taran Butler up here in Simi Valley, we just made him better, and then let the camera run longer. So you know, that was it was one of the highlights of my career because I'm a dear friend and fan of Keanu Reeves. I'm a huge fan of Chester house because we go back 30 years, one of the first people I met when I got out of the Army, he's been a huge a huge ally. You know, like, again, I didn't really have a plan when I got out of the army. I just didn't want to fuck things up and have to end up back in the army. But you know, Chad, you know, went to USC, he was always a he always knew that he I think he always knew he was going to be a director. And I really admire that I kind of watched where he walked in the snow and followed his footsteps. So you know, he was actually a producer on day shift. He was the one that I took it to the gotten greenlit. So that was, you know, that was one of the big, helping him out and working with our team at at 711 was, it's always a pleasure. There was a lot of hitters on that movie, bro. And the first and second one.

Alex Ferrari 32:53
So it's so funny because I remember Dave, I met Dave on in Sundance 2005 When he was promoting as a sledge. Yep. You remember that movie?

J.J. Perry 33:08
Yeah, we worked on it. We all do it.

Alex Ferrari 33:10
You weren't. So I was yeah, he was like he was doing like a stunt thing. And I met him and we hung out for a while. And this is before you know, a few years before he did John Wick. But as I was watching his career gromek Matt got blessed. I'm so glad he's, he's done good for, for himself over the years, man. It's, it's awesome. Now,

J.J. Perry 33:32
You know, if you look at if you look at stunt performers trajectory, like I've worked on 150 features, and over 300 episodes of TV, when you're working with Angley, gently Spike Lee, when you've worked with everyone, you have to learn something if you're paying attention. You know, like that's a different I guess the difference between a stunt guy and a stunt man, a stunt guy is just trying to make a bunch of money and get some toys. A stuntman is out there trying to make the movie better, and he's paying attention to every shot and trying to make every shot better. So you know, being being a stunt man, you know, and learning from some of the masters and learning just as much from second and first and second time directors on what not to do sometimes. Right part of my film school. And you know, Dave and Chad are alike. So the first one is the guy who directed from my group that directed smoking the bandit. Okay, I'll need him. How's that? Yeah. So he busted out in the 70s. He's one of the founders of my group sons Unlimited, you know, so he's one of the guys that busted out and you have a few stunt directors who in the US that have done some movies, you know, like Jackie Chan, for me is one of the all time greats because he, you know, he took it completely to the next level and there and he did stuff that we're still doing now. But Chad and Dave, for me, were instrumental in opening the door. And hopefully that door gets torn off the hinges because in the mid 2000s, in the early 2000s, there was this wave of visual effects directors. were directing movies. And the difference between us and them not to knock them is they don't have a human experience when you're making a visual effects previous you're on a computer and the computer will do exactly what you tell it to do. Right now. Fast forward to me training Keanu or US training. Tom Hardy and warrior Joel Edgerton, and warrior or Charlize here on on on atomic blonde OS them, we're training them, we're trying to do this, we're directing them, we're making them badass, don't best way to fake being a badass is just to make them a badass, we're directing them, and we have their trust. So when we're on set, and someone says, Why don't want to stand over here, I want to stand over there. I'm like, I can adjust quickly. But that Visual Effects Director was like, Well, wait a minute, no, my you know, they don't know how it aired, the computer does exactly what they tell them to do. When they get the human effect. When the human effect comes in. It became very difficult for them. And also it's, it's the interfacing as a stunt coordinator, you're constantly interfacing with all the other departments. So you have this dialogue and this repertoire with everyone on the movie and production meetings go into their offices. So I know how to communicate with everyone. I have a relationship with pretty much every crew anywhere because I've filmed in 36 countries. So it's a huge advantage for us is action directors becoming directors because we have this film, not film school experience. But filmmaking experience, which is entirely different than theory, its execution. It's like fighting the guy that hits the bag all day. You don't know what he's gonna do when he gets punched in the face. But the guy that spars all day, he's reactive, and proactive and hyperactive, you know? So that's, that's my take on on action directing. That's my take on it.

Alex Ferrari 36:43
Well, it's kind of like Mike Tyson has everyone's got a plan to get punched in the face,

J.J. Perry 36:46
Amen, my brother.

Alex Ferrari 36:49
You can be as badass as you want. But so you get that first punch in the face. All that stuff goes out the window really quickly.

J.J. Perry 36:56
That's right.

Alex Ferrari 36:57
So man, I got a chance to watch your new film day shift brother. First of all, congratulations. When I saw it, I was just like, I was expecting great action. I got great action. And then as I was seeing some of the techniques in the movie, I was watching it and I'm like, Oh, this is all old school style in camera stuff like Yes. And then when I saw the contortionist vampires, I was like, Oh, yes, he did. Like, because then you can't be yes, that it's so many you could do visual effects to do that. But man, when you get a contortionist out there doing crazy stuff, it just brings such reality. So tell everybody what the movie is about. And then we'll get into the how you made it.

J.J. Perry 37:37
So the movies about a man that got out of the army a lot like me, gets trying to keep his family together. And you know, LA's a tough place to live brother, like when I got out of the army, I was not prepared for rent and insurance and etc, etc. So he's, he's a guy that that has a job cleaning pools, and he augments his his income by killing vampires and selling their teeth in an underground in an underground market of vampire hunters that extract vampire teeth and kill them. And what really attracted me to this, you know, I've been reading a lot of scripts, and I was super stoked just being a stunt coordinator and secondary director, making a ton of dough flying all over the world, smashing people with all my friends, and then getting on a plane and going somewhere else and doing it all over again. It was a big risk for me to step out and direct a film. So I was going to be very picky and I read a bunch of scripts. Oh, JJ, you were in the army. You should do a movie about PTSD. cybers I was like, No, man, the world's dark right now. You know, right now with COVID and a double feature of monkey pox and a triple feature of war in Ukraine, the Worldstar you can turn on the news right now and find 1000 reasons to want to turn it off. I when I saw when I read the script, Dacia It spoke to me immediately because big drum a little china Lost Boys Evil Dead. Fright Night from the 80s Action, Comedy horror. I don't have a message. There's no I'm not trying to tell anyone to do anything or change anyone's mind. I just want them to enjoy having those three elements Action, Comedy and horror. I always will have the upper hand on the audience. I can wow them with action. I can make them laugh with comedy, and I can make them jump with horror. So using those three tiers, those three elements of those three layers of attack, it was like triangulating my crossfire on the audience to keep them right where I wanted them. The script spoke to me because there's an underground world of vampires and an underground world of hunters that chase them which is just like John Wick, but so that's what they were coming I got a lot of John Wick ish scripts s scripts. I was like I did that man and I don't want to bite on what Chad and Keanu are doing now. People will always say like John Wick, you know, but this in the movie I made is not John Wick with vampires. It's definitely not I definitely wanted to get as far away from that as I could because I'd already worked on that and I don't want to. I want to give the bout to my bros it at 711 Chad and Dave, they did a great job of that. I don't want to bite on that. There's enough people doing it right now. I got a script. I got it from Sean and Yvette Yates from impossible dream. They brought it to me. They've been big, you know, advocates and then the guy Tyler Tice, who wrote it, Jim, me and him worked on it for about a year. I do we just put big action teeth on it, you know, BT. And then I made it the characters is familiar to me as possible, like big John's character was like my platoon sergeant in the Army buds wife is like my wife, my wife's an attorney. She's the mike tyson of our viewers. You know, so and Bud has a nine year old daughter, I have a nine year old daughter, so I try to make it relatable to me. So when the Thespians would ask me, I would be able to speak intelligently. And I'll be honest, the thing that really worried me more than anything, was the comedy. Yeah, cuz that's something Yeah. But I think I'm funny, but I don't know if anyone else fucking thinks I'm funny.

Alex Ferrari 40:53
So, Gary, Jake, having hairy Jamie Foxx Jamie Foxx is not

J.J. Perry 40:59
Getting Day Shift was a win. Getting Jamie Foxx was winning the water. Oh, so talented. Oh my God. What a G bro and inhuman Dave Franco together.

Alex Ferrari 41:10
Oh great. Great chemistry!

J.J. Perry 41:13
I worked on a movie called spy several years ago with it Paul Feig directed. I did the action for him. And I did some second unit for him. And I watched the I was I first saw, I was hoping this would happen from right when Chad and Dave finished John Wick. I started going to you know, read I'd ask directors when I'd get hired and be like, Hey, can I sit through read through so I wanted to be more a part of that to watch the decisions being made. I really paid attention to Paul on how he directed the action and he had these things posted notes. And he would have it was almost like an accordion a post it notes with bolts that he had scribbled down so when he would just let the camera roll and say oh I tried this or I try this and then he would say okay now run with it. So having Jamie and Dave Franco in the comedy bro just let the cameras roll and let them just have at it so you know I I think you know Jamie for me was the biggest winner of all you know getting movies huge thank you Netflix Thank you Chester house from Greenland. Thank you impossible dream for bring it to me thank you Tom for writing in Jamie Foxx I will forever owe a debt of gratitude and all we always be a good program because that was him showing up to do my movie was such a massive thing for me.

Alex Ferrari 42:28
Now with you know, a lot of second unit directors don't get the shot because a lot of them stay a second unit directors for their career. And like you said, I can have fun I can go out I'm working on big budgets I'm having this fun for fun. So when I saw that, you know when I went in and started to research it I was like oh this is his first shot like this is this is not a normal scenario because a lot of times actually second unit directors no action, but they have no idea how to deal with actors like on a on a watch McCall on like a dialogue state or how to carry character arcs and things like that. It's a little tougher to do that. But when I saw what you does, like man, I'm interested to see how he does and I was like man, he held it together man like the whole story was well put together. There's some beautiful easter eggs for someone of my my vintage to to grab on to some some loss boy lines. Well give it away. I was like, I was like nice. So some some nice little easter eggs along the way. But it was just it was just it was just well done. It was really well done. And I was telling you earlier before we get started with the color of it looks great that the the you could feel how hot it is. During you could feel like it Valley. And then that since I'm from the valley. I was just I was just like, I was from the valley. I was just like it up. Oh, they're deep in the valley over there. There. That's not Burbank. Nope, that's so it was fun. Oh, it's always fun for me when they shoot something in LA. They're like, yep, been there. Yep. I know where that is. Yeah.

J.J. Perry 44:00
So you know, Brother, listen, when I got out of the Army, it kind of was like that I moved to the valley first I lived in the back of a taekwondo school for a while and when I got made my first bit of money, I moved to the valley and you have to that's the trajectory I think you need to move to the valley to move down by the airport when you first get here and you don't have any money. Then you make your way over the hill which will be night shift part two will be in Hollywood or you know we'll be in Hollywood maybe next time. But that was the trajectory and one of the things that I remember about the valley when I first got there was being from Texas. It's hot and humid but the colors in the valley that orange and listing total disclosure, I am completely colorblind, the worst colorblind you can be but that orange for me really resonates in the opening of diehard when the plane lands, the orange sun, that setting when the plane lands. That's what I showed Toby Oliver, when I said I need your help with this because I want the interiors to feel cold like vampires would be there you can almost feel the breath. But when you're outside it should be hot and sticky and light Like the valley, you know what you hear? That's the water the water watering things are the you're gonna disturb the cicadas, you know you all of that, that I wanted to get bring that to the movie. So yeah, that was part of it for me and Toby Oliver is a gem. You know, when we shot the movie in 42 days with no second unit, which is a very short shoot for a movie of that size. And we didn't have a lot of time we shot 31 Days in Atlanta and 11 days in LA. So I was scared all my interiors in Atlanta and a few exteriors. So what I did in LA what all of my establishing shots of LA, I would do these big drone, handoffs, big drone shot showing the valley, then we'd have certain operator catch the drone, we hit a button, the drone would fly off, and then we follow our actors into wherever they were going. So I really close the valley because I wanted to, and I think the valley is hot, sweaty, sexy, cool, exotic, trippy, you know, you can smell the different flavors of food in the air, you can hear seven different languages being spoken, it was this mystical place when I moved there being from South Texas, you know, like the valley, you know, like what a trip. So that was part of it for me is to show how exotic the valley was. So there you go.

Alex Ferrari 46:13
So, you know, as a director, you know, and I'm sure you've had this happen on other projects as well. There's always that one day that the whole worlds come crashing down around you. You like oh my god, we're not going to make it. We're not going to make the day we're not going to make the shot. But something's going to happen. And it's generally every day we have every every day, there's a moment of that. But generally, on this project, was there one day that stands out that you're just like, I feel like security's gonna come and take me away.

J.J. Perry 46:39
No, no, but there's a moment I'll tell you. It's funny. So I was never afraid of the action at all ever. And my first ad His name is Bill Clark, I call him Wild Bill. He's Quentin Tarantino is first lady's dear friend, the scene where the vampires come to get. But in his wife, it's the very end of the movie when they they leave South and they take his wife and daughter. Bill comes to me the night before when we were wrapping up, he goes, you know, you got seven and a half pages of dialogue tomorrow. And I was a young girl. And I didn't know what that meant. You know, a lot of time he goes, Hey, Bubba, you got seven and a half pages of dialogue tomorrow. And I was like, Cool, great. He goes, he just kind of pulled me you know, he's like, Hey, so let's talk about this. So it didn't really dawn on me till about four o'clock in the afternoon, when I was better pay better attention to that. But you know, at the end of the day, we ended up getting that right, we had we had, you know, it's because the cast was so great. And everyone, no one went back to their trailers. Everybody hung out on set, we're playing music between setups, you know, everybody was having a good time, I wanted to keep the set light, like I keep my second unit light key there Metallica or Stevie Ray Vaughn, between setups or you know, dealer's choice to get a new DJ. And we had Jamie with his boombox. And we had, you know, taco truck here and there and coffee trucks. So it ended up working out all right. And it was my ignorance that saved me, because I wasn't afraid you don't you're not afraid of what you don't know until you know it right? Of course. And then it kind of worked out. And bill at the end of that day when Whoa, you said that was almost like having a baby. And I was like, Well, I can't speak on that yet. But I can tell you now I know what seven and a half pages mean. So

Alex Ferrari 48:18
Seven and a half pages is a lot of dialogue, man. I mean, unless you're doing unless you're doing master shot theater, then it's cool. You can knock that out in 30 minutes. But if you're doing what, you know, a normal setup, man, that's a lot of dials.

J.J. Perry 48:30
There were nine people in the room too. So there's a lot of coverage, you knows a lot of coverage. And also you had to not, we had to be careful not to shoot the mirror because the vampires are invisible in the mirrors. And I didn't have a huge visual effects budget on the movie. So I had to be very conscious of everything I was doing.

Alex Ferrari 48:45
Right? No, exactly. And how many cameras did you shoot with?

J.J. Perry 48:49
Generally, when we were doing all of it, when we were doing all the dialogue, always three cameras, I always run three cameras. And then when we were doing the car chase, I was running seven cameras, because we didn't I mean, it wasn't like I said it wasn't we didn't have a lot of time. And it wasn't a fast and furious budget or you know, a gray man budget. But it was it wasn't a little budget either. They were very generous with me. So I just because of second unit, I know how to budget my time really, really well. When it comes to action. I just know this is gonna work. This is gonna work. I gotta do this. Okay, so I can make a change here. We can not cut here and go here. I know how to I know how to run the table. I know how to play shoot that I knew how to clean the table to run that eight ball. But um,

Alex Ferrari 49:26
So what was the biggest challenge you had on this project? Since I mean, since it's your first full feature? You've done tons a second. What was the biggest

J.J. Perry 49:34
Hardest part for me was getting the opportunity to do it, bro. You know, to be honest, I was gonna have to do that, by the way. Well, you know, like when John and Yvette brought it to me, and we worked on it for a year I was doing Fast and Furious eight in London. Chad was in London with Keanu promoting John Wick three. Now I had shot the first sequence with the old lady as a stump is and I've done a vampire genogram different species and I don't use sizzle reels and a lookbook. So we're out partying at the Gaucho room with Keanu and Chad celebrating the release of their movie. John Wick three wasn't hanging out with him. In about four in the morning, Chad leans over and he goes, Hey, man, I'm probably going to get some sort of post first look, deal. Do you have anything? And I was like, funny you should mention that. I slid it you know, I didn't slide it across the table. But I texted I emailed it to him. And I knew he was flying back to LA the next day. And at 6am when he was in the car on the way to the Heathrow. I texted him, I said, Hey, give that thing a look while you're on the plane. He landed in LA and he by the time he landed, he calls me he's going to make this move. And literally, two weeks later, we're in meetings to make this movie and it was happening. So COVID Hit which put it on a hold. So the trajectory was shattered. But Yeates as Sean Reddick and Yvette Yates from posturing, give me the script. Get behind me. Tyler Tyson, I work on it for about a year together. Chance to house he sees it gets excited about it walks it in Netflix, or a mom or Taylor Z. Get excited about it about the package of Chad and this movie and myself. Jamie Foxx comes on board and it turns into like a holy shit, it's going to be massive. And here we are. It's all in the past. Now it's all in all behind us. So that's kind of the way it happened. And it happened really fast. We shot it really fast. I had the one of the best times I've ever had prepping and shooting the movie, the only place that I was not aware of was post production. Because 32 years of prepping movies and shooting movies. You never like I've been in the editing room a couple of times with directors cutting together because I always when I shoot second unit, I cut while I'm shooting and I deliver it. So I shoot a stump is for proofing proof of concept. Then when I'm shooting what I shoot, I shoot and cut the footage off of the TTI key and hand it to them and say proof of execution. You don't have to cut it this way you cut it any way you want to. But this was my version of your vision. And now it's locked in now it's done. If you want to give it to your editors, as a roadmap, do whatever you like, but here it is. So all that being said, prepping the movie shooting, it was such a PCK going into post production, I'd already cut all of the action while we were shooting. So theoretically, a third of the movie was cut already when we get to posts. So watching the whole process of post I learned so much in post about what I don't need to do. And I'll tell you like all those shots of the techno crane passing over the pool that follows the feet up and close to the door and a lens flare hidden from the sun. That 45 second shot. My cinematic my Kurosawa shots all gone dog. Oh, yep. So I learned so much about what I don't need to do that I would tell you confidently as a 54 year old budding filmmaker, that my sophomore effort will be infinitely better than my freshman efforts.

Alex Ferrari 53:03
Wow, that's such a man. It's so true. Because even look so it's so funny. They say that man because you've been in the biz man for you know, decades. At this point, you've shot so much work at the highest levels. And yet you fell into the same trap that first time directors fall into like, let's make this one shot here. And then we'll do the Goodfellas shot through the through the kitchen and all that stuff. And I remember Kurosawa, that Kubrick thing will do that. And it's and you you fall into that and you realize, when you get in the cutting room, like I said, it just stops the entire movie, you can't do that.

J.J. Perry 53:36
It went like this. So the action was cut. We watched the movie, for the first time, probably three, two and a half or three weeks in, we just put all the reels together. And the movie came in at two hours and 43 minutes. So I looked at it and I was like, Wow, alright, cool. So I want to listen, I never wanted anyone I was very conscious of this, because I'm always watching. I made this movie for our generation Gen X, but I also made it for the millennials and the Gen X Gen Y and Gen Z hence, but in Seth, counterparts that difference and I'll get into that in a minute remind me to talk to you about why that was inspired from but that was easy. It was easy for me because I didn't want my movie to feel long. I wanted it to be easy to watch because you listen I'm not gonna say any I'm not going to call any movies out. But there's a lot of movies now that I watch that are hard, like I love them but they get become like I'm sitting now I'm aware that they're fat, making dayshift for not for the small screen for being seven or 10 feet away from your big screen TV from your sofa. You're sitting four feet high. Looking at your screen. That's in my mind. That was the movie I was making. I was not shooting it for a theater because it was you know, Netflix is a small screen and but it's big screen ambitions on the small screen. So in saying that it was very easy for me. Once I cut that first part of my finger off, I let that long shot Go, it became easy for me to see it is just it 54 In all those years of experience comes in wisdom. Like, I know I have to, I have to sift some of this out. So I let it go quickly. You know, like, Listen, I'll be honest with you. It's not. It's not. It's not Shakespeare. And if you weren't Shakespeare, they wouldn't be hiring me, bro. They wouldn't hire a caveman like me. It has to be fast and fun. And something has to happen. And I don't want anyone to feel like okay, I'm waiting now and what's going on? I don't want them looking at their Instagram. So that was kind of the the full film filmmaking experience that I wanted to create is something that was scary, acne funny, and easy to watch.

Alex Ferrari 55:43
And it's exactly like that's not a movie that can be two hours and 45 minutes like that story. It's not that story. So it's just not but it's it needs to be fast and tight and quick, and you'd fun. And that's the kind of thing you know, you're not making Braveheart. You know, which is what you need three hours to tell that story. And it's it okay to do that. And honestly, I don't know if Braveheart gets made today. And that's no,

J.J. Perry 56:06
I'm a huge I used to double Mel Gibson strangely, and I'm a huge fan. I think he's one of the best filmmakers. Ah, alright, you know, like, listen, I used to be a stone Golem. Huge fan, bro.

Alex Ferrari 56:19
Apocalypto. Oh, god, it's brilliant film.

J.J. Perry 56:23
The 250 millimeter lens on my set is called the Mel Gibson because he always has a camera on a 250. And he always he told me goes, Hey, kid, you want to see what's going on in there? Put the 250 and reach in there and get them you can see what they're thinking, bro. So I always use that 250 But I couldn't get the Mel Gibson out guys when I was thinking that moment, you know, so? Yes, you're right. It's not and they probably will make a Braveheart but kudos to Mel for making it in.

Alex Ferrari 56:50
Yeah, when when they could. And you told me to ask you about the generational thing.

J.J. Perry 56:54
So yes, I'm on the road as a stunt coordinator, sacking director with all of these Apex stunt performers and stunt coordinators that work with me for the last we've done we've been on the road with the same guys for about eight or nine years at 711 stunts unlimited I hire within my team, Justin you, Troy Robinson, Mike Leia, my bros, but they're, except for Troy. Those other guys and females and girls that are in my group are all millennials and Gen X and Jim why like parkour champions world kung fu champion, car drifting champion trip motorcycle champion, but they're all kids. And I love them. But I don't know what the fuck they're talking about half the time, dude. And we all love each other and laugh at each other. But it's, it's that awkward thing that I wanted that I experienced on the road with my teammates that I love. And we spent time together and we hang out and watch him in May and go to the movies and do functions and stuff together and risk our lives together and make a bunch of dough together. But when I listen to them talk about things I'm like, fuck are they talking about? That's exactly what I wanted to portray that dynamic between blood and Seth in my movie. Like there's the generation that gets their knowledge from this. Right? They get their phone and it's Google. You and me. I'm 54 and we're probably eugenics.

Alex Ferrari 58:11
I'm not I'm not too far away from you, sir.

J.J. Perry 58:13
So you know, we were kids. If you wanted to learn something, you have to go there and learn it

Alex Ferrari 58:17
Until you library library photocopy when

J.J. Perry 58:21
I joined the Army, because I was a junior national taekwondo champion, so I could go boot get stationed in Korea, so I could fight the best in the world. So I committed four years of my life to the army just for taekwondo just so I could go there and fight and train. So I know the way the gym smells at chumps. Shil I know the way the gym smells in Thailand and lupini stadium, I know the way that Buddha con, the floor feels when you walk on it. Kids that learn on it on this, they don't know that they're getting the knowledge without actually earning it, which comes without the wisdom of learning. No, not knocking my younger brothers and sisters because I have a huge admiration for them. And we can learn a lot from them as well. But that for me the practical application versus the quicker knowledge is another thing that I wanted to portray in my movie.

Alex Ferrari 59:10
And if I if I can get up on my old man soapbox. The difference is that our generation is I call us the bridge generation. Because we were at a time when we understood pre internet, pre technology. I don't know about you. But I remember a time when there was no remotes. I was I was the remote from my grandfather. He's like get up and change the channel. And you would go like that stuff. I showed my daughters of rotary phone the other day and their minds just exploded. They just couldn't understand. And I go Yeah, and on. On the on the seventh number. If you mess it up, you got to start over. All these history, but so we know that part of of technology and history and society. But then we also were around when the internet was born. That's right. So, so we have feet and both both generous as opposed to like my daughters. They don't know anything different. You know, and the millennials they don't know a world without this kind of stuff. So it's a different different way of looking at

J.J. Perry 1:00:14
things the internet crashes we would go back to the Thomas guide in a hot minute, but they wouldn't maybe not no deal with that in coins for the for the phones, you remember. I remember the pager when I was a kid, a pager Well, church and the pastor said, Hey, you better get that it might be God page. And he told him, my mom, my grandma. Good Doctor, he must mean doctor.

Alex Ferrari 1:00:38
When is that? So when is Day Shift coming out man?

J.J. Perry 1:00:41
August 12. It drops we are. I'm super excited like all my other director friends that do this is the worst time for you because you don't know. And I was like, Pablo, for me not knowing is the bliss of not knowing. For me, it's awesome. Because I feel like I did everything I could to make it as good as I can. I had a great time doing it. I had a great partner and my cast and my shooting crew and my production producers and Netflix. I'm just super stoked to get it out there and let it let the ship sail and let's see how far it goes.

Alex Ferrari 1:01:09
And the thing I also love about what you're doing, man is like you just made your first feature, but you're still you're still hustling on an out there as a second unit and you're still working. You don't stop man, I saw your IMDB and you're like Nah, man. I'm keep. You're not like I'm a director now I only direct No, no, no, no.

J.J. Perry 1:01:24
I'm working as a stunt man next week, too. So this is how it goes for me brother. Just so you know, like, I learned all my lessons in life. I didn't go to college, I learned my lessons in life in the dojo in in the army. And my master said something to me when I was 11 years old. He said if you want to be a fighter, you have to go fight. Fighting is a perishable skill. Directing in my opinion, for me is a perishable skill. If you're not out there doing it all the time, you know, it's you're not reactive, or proactive, you become reactive, you got to be proactive, you got to be in front of the wave all the time. So I'm constantly just I just got back from doing a movie for Warner Brothers called Blue Beetle, did murder mystery to for Netflix getting ready to do back in action for Netflix. Like I'm just I want to keep myself directing action. And hopefully, my movie goes well, and they give they give this old cowboy another shot at the title baby. I'm ready. Ring the bell.

Alex Ferrari 1:02:13
Now, bro, I'm gonna ask you a few questions. I asked all of my guests. What advice would you give a filmmaker trying to break into the business today?

J.J. Perry 1:02:21
Believe in yourself and be as good as you can be be the best version of yourself. Because when opportunity comes, you might not get another shot at it. It comes when it comes in, you can make your fate in certain ways. But you think like for my example, it took me 32 years to get a directing job. You know, so I was when my moment came, I was absolutely ready. I had a script that I loved and was passionate about. I knew what that set was going to smell like before I got there. And this is coming from a dyslexic colorblind guy that never went to college, you know. And so if you get the opportunity, you have to make the most of that opportunity. And don't take anything for granted and learn as much as you can about all the other departments.

Alex Ferrari 1:03:03
What did you What did you learn from your biggest failure?

J.J. Perry 1:03:08
Yeah, I've taken a bath a few times. You know, it's tough love, especially when you get out of the army. The army prepares you for certain things, but it doesn't necessarily prepare you for what to do when you get out always, especially in in the late 80s, early 90s. I got out in 1990. So it was hard for me to because I didn't know many people I didn't know anyone in LA except for one or two people. Like I slept on the floor of a karate school for a long time. You know, it was very, like, there was no room for error. Like if I didn't make money, I was definitely going to be back in the army. So, you know, but la strangely was, you know, a place at the time and even now I'm you know, I love this place. It's a trip, you know, but the weather in the place I fell in love with it the first time I saw it, you know, back in 1988 while I was driving to Fort Ord, you know, like when I drove through LA so that's probably the biggest lessons came from you know, like just learning how to apply the work ethic that I learned in the military and for martial arts in how to monetize that and make make it make me able to survive in the real world.

Alex Ferrari 1:04:06
Three of your favorite films of all time. Oh, whatever comes to mind, brother, but it won't be on your tombstone.

J.J. Perry 1:04:15
When police story and armor of God are tied is action grace you have to I have to mention Enter the Dragon Armor of God and police story so the Terminator and Rocky the first rock in the first Terminator because the first Terminator for me was the story was like I remember I remember sitting in the theater. It was in I was in downtown Houston. Yes probably stone with my buddies and we were like remember the first hang on I remember the first time when you saw Star Wars and when they went to hyperspeed remember that first love Yeah, sure, man. Yeah, yeah, that's it. So that was kind of Terminator for me and Rocky was such an inspiration as well, you know? So I would say I it's hard for me to say three but I would go please story. armor of God rocky Terminator. And yeah, any one of those three for me with those in you like for entertainment like we did it doesn't have action. But strangely, Forrest Gump was such a feel good movie.

Alex Ferrari 1:05:17
Movie. Yeah. Awesome. Now, one last question, man, because you you mentioned Terminator, you've gotten a chance to work with Jim.

J.J. Perry 1:05:25
I have him as well. I go to the gun range with him as well. Sometimes he she's so.

Alex Ferrari 1:05:32
So what is it like walking on the set of a Jim Cameron movie for the first time. And you're like, Dude, that's terminate, like, like, you have to Geek do geek out every once in a while. I mean, at this point, you've worked with so many. But that first time,

J.J. Perry 1:05:46
The first time I walked on the set prep, we did prep work on the first Avatar and while we when I went in at lunch, they were using this new that new technology where it was real time, Genesis, Garrett Warren, my friend was the stunt coordinator, Peter Jackson, and Steven Spielberg, were there with Jim. So it was like this triple geek out moment where, like, we you know, like, so Garrett walked in front of them. And I snapped a picture, just they were eating, and he didn't want to bother him. But he walked in front of them and stopped. And I clicked a picture for you know, you know, when Jim James Cameron is coming to work, you can hear the helicopter landing. That's when he shows up for work. That's how he comes to work from his place. He's a G Man, like, for me, that generation of filmmakers. Yeah, there's nothing to make the movies in camera, you know, and then went with the wave to technology, even Angley is another example that I've done a bunch with Angley. He's another one that's, you know, practical filmmaker that went all the way into checklist. All of those guys are epic. And if we've seen any fathers filmmakers, because we stood on the shoulders of giants like those men.

Alex Ferrari 1:06:57
Absolutely. No question. J.J man, it has been an absolute pleasure and honor talking to you and geeking out with you, brother. It is I hope, I hope somebody learns a little bit from our conversation here and there's a lot of gems in this woman, but congratulations on your success and your career on your new movie. And I hope man, I hope they give you the keys again, brother. I really look forward to see what else you do, man.

J.J. Perry 1:07:18
Thank you, brother. I appreciate you.

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BPS 323: How to Raise Your Filmmaker IQ with John Hess

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Alex Ferrari 2:22
Now guys, today on the show, we have John Hess from filmmaker IQ. Now I've been a fan of John's work. For years filmmaker IQ is an amazing website with these remarkable mini documentaries that he puts up on YouTube. And he's just shows you everything from how to make air powered blood squibs to the history of the mock buster, the fundamental elements of film music, who's in a movie credits, the science of deep focus and hyperfocal distance. I mean, the history of the Hollywood musical he goes deep into each topic he covers and they are so entertaining, so well produced. I just love what john has been doing over the years. He is definitely an OG in this space of helping filmmakers follow their dreams and make their movies so I just had an absolute ball talking to John on the show. I can't wait to share this episode with you. So without any further a do, please enjoy my conversation with John Hess. I'd like to welcome to the show the legendary John Hess from filmmaker IQ. Thank you, john for being on the show brother.

John Hess 3:38
Hi, thank you for having me.

Alex Ferrari 3:39
I appreciate it. Man. I mean less I've been like telling you earlier I am been a big fan of filmmaker IQ and what you do you have a very unique voice and how you approach the filmmaking process. And the work that you do with filmmaker IQ than anybody else in our space. And I've been at admire from a distance for quite some times you are. I like to call you. There's a few of you guys but like the OG's, you're one of the OG's. Okay. One of the original gangsters doing this because it's starting to weight right.

John Hess 4:13
Ah, yeah, the site started weights at my beliefs. Yeah, I guess so. I haven't really thought about that. But it was at the tail end of the MySpace era. So if you want to play off of that,

Alex Ferrari 4:24
Oh, I Oh, yeah. I made a lot of money on spy so they sell only independent film. I was it was I was huge on my space. Huge.

John Hess 4:30
My Space was I mean, we're talking like a bunch of old old guys sitting around talking to the old days. Yeah. But yeah, my space was kind of how I got into the whole discussing film online. And it was the through the MySpace film forums. That's really kind of how IQ started was born there. It's a long story behind it on if you want to get into it, but it basically was we wanted, we were kind of kicked off of my space. So we were both my friend I dance was we're both banned from my space and he's like, let's Start on site. Because we for a longest time, we didn't have moderate moderate moderators on on on the film forums. And then we've been clamoring let's get some moderate because there's probably people in here expanding constantly. Well, my friend Dennis The site was would always post very interesting articles, but he would bump the posts up to get them back the top, you would post an article, but he would bump it up. And that was against the rules, you know, the moderate, so they banned him, one of them one of the more you know, important assets of the film was banned because he would bump up his old posts and that's so he says, and I fought for him and I got banned as well and To hell with my space and we went off to your own site.

Alex Ferrari 5:38
Well, and arguably that worked out for you. Okay, because not many people talk about my space anymore. Is it still I know it's still on it's still around right

John Hess 5:48
It's still on for I guess there's some bands that use it, you know, or some music in the music scene still kind of uses it. Yeah, love. Yeah.

Alex Ferrari 5:56
I mean, it's like a SoundCloud is probably bigger than that.

John Hess 6:01
I mean, it's probably dead yeah

Alex Ferrari 6:03
I think was it who bought a Fox Fox paid like a billion for it?

John Hess 6:08
Back in the day? Yeah. Tom Anderson and nice little payday. Because everybody's friend remember?

Alex Ferrari 6:14
Tom! Tom! Tom! So um, so before we get going, man, how did you get into business? How did you get into the to loving what you do?

John Hess 6:24
Oh well, you know, it's the say you love it. You know? It's it's complicated. Say you love what you do. I mean, I love it so much. I'm willing to put up with all the crap that I do.

Alex Ferrari 6:34
Amen. Brother. Preach.

John Hess 6:36
You know, that's it's not that I love I love every single waking day moment. No, I honestly frustrated half the time. But I wouldn't do it if I wasn't. If I was that if I didn't love it. I'd be doing something else. So I started off. I made, I made little videos. And I grew up I was class of 2000. So I grew up in the late 90s. And I made little videos for my, for my high school. We just as a budding, you know, TV video production class. And I started doing just little projects, advertising on the morning announcements, because we had like closed circuit television back in those days, advertising the Academic Decathlon team, so I started making spoofs of things I made like a like a silent film spoof. I made a titanic which was really big back then spoof. I made a Mission Impossible spoof, which is yet another movie franchise from the late 90s. And a kind of like, I started fall in love with the whole process of just making moving pictures. Kelly, that's if you're if you've read if you heard Spielberg talk about how he got started how when he was a kid, he had a little eight millimeter camera and he would shoot two trains running into each other and, and he learned he could just shoot it and watch it over and over again. That's kind of same way I got into into video making or filmmaking is just I like creating things on this watching them over and over again. I kind of fell in love with that. But as a kid I always wanted to be in business. I've always because my father was in a national engineering so I was always involved with some sort of bit I just love the air of business. So I went to school to be a business major and I found I still like business but I was like I still want to make video that's still what I want to do. So about my second year of college I said hey, I want to go intern at I want to see if I can make marry that to become a business and and then video maybe do maybe like a producer and film so I found a a small cable company that was out in Corona, California and they were doing commercials like local local cable commercials. You know, it was really bad. Cow Worthington kind of stuff.

Alex Ferrari 8:34
Sunday, Sunday, Sunday.

John Hess 8:36
Yeah. Oh, yeah. So I interned there for like a year. Like, I just just did it because like, I didn't take class credit cuz I was like, I don't want to do the paperwork. For the credit. I just wanted to be there and hang out and do like little these little movies, not movies, little commercials. Did that for a year. And I'm getting more detail than I probably need to but I did that for a year. And then I was laid off by the company. And my the people I worked with were laid off and I kind of burden me this like this little independent streak. like, Man, these guys, I known work for the company for 25 years, they build a family, they depend on this job. And the corporate culture comes in and just can't access them. And like, I don't want to I don't want to go work for the man. So I just want to started to start doing my own business. And that was about 20 years ago, or 18 years ago, 17 18 years ago.

Alex Ferrari 9:24
And what was that business? And what was that business?

John Hess 9:27
Oh, what do you mean my own business video production?

Alex Ferrari 9:30
Okay,

John Hess 9:30
So any like any kind of video production in fact I do. That's primarily what I do. I mean, the film one narrative filmmaking is something that I I want to aspire to more but right now I'm actually doing a ton of video work for like, I do work for cities and corporate corporate called corporations that call me in to do like a like a documentary about, you know, their corporate culture, whatever they want to promote. So I so I ended up still using that business education to mine the business marketing But I make commercials and stuff like that.

Alex Ferrari 10:03
So filmmaker IQ more was a side kind of like a side hustle for and more of a labor of love for.

John Hess 10:09
I mean, it's honestly the labor of love kind of thing. It's, I mean, I like to kind of push it more toward an actual productive income generating stream, it's really is still more of a labor of love. And I don't know, it's it's one of those things where I don't want to I don't want to kill it by making it too much of a job necessarily. Although I do want to do something to you know, I do want to actually make it to be more of a job, I guess. Right? Should I call it that? Let me I mean, I guess I'm being very candid, honest. breaking their spells about who I am and what I do?

Alex Ferrari 10:40
Well, you know, there's a lot, there's a lot of, you know, and I've been doing this for four or five years, and I, I still, I still say that I have the original filmmaking tutorial on YouTube. It was in 2005, I put up behind the scenes of my short film that's still up there. So I was one of the first to do that. But I never kept going with it. So a couple other guys like Film Riot and Ryan, and those guys did it in rocketjump. And those guys, but a lot of people think that they have a different perception like I because of how good you do what you do. The perception of what you do is like, Oh, he's just, you know, this is this is amazing. And he's just killing it. And he's just rolling in it. And it's like, and then a lot of people, and a lot of people think that of me as well, like, oh, he must be just kidding. Like, you know what I make? I make I do okay, I do. Okay, yeah, but, but I'm not Scrooge McDuck in it anytime.

John Hess 11:39
Yeah, exactly. I mean, I made me even wrong, but like, I think even someone like Martin Scorsese, who is all intents purposes, hugely successful, he still has trouble. He still has problems making the movie he wants to make half the time, you know, he's always complaining, like, I can't get the money to do this.

Alex Ferrari 11:56
Well to be fair, you know, be fair, Marty's not going after two or $300,000 is going after 200 million to make a movie that doesn't have a lot of marketability.

John Hess 12:07
That, you know, you just hit on exactly how I feel about the situation. Yeah, if he would just go for like a $10 million movie, you know, get some people he's never worked with before. He could he could get that money in an instant.

Alex Ferrari 12:18
Yeah, exactly. I mean, there's there's different like Spike Lee, Woody Allen. And those kinds of I mean, Woody, you know, regardless of his personal life, as a filmmaker, he did something that I don't think there is another filmmaker of his generation. He did, he made a movie a year for like, 30 years. And he always kept his budget because he knew his art, his films, had a specific audience that could generate a certain amount of money, and he would be able to attract huge stars to come in and work scale for him. Because he was who he was. And he built that kind of system up for himself. And I don't think I mean, maybe Clint is another guy that I will throw in that but that just a different plus a different generation as a whole different with a word. Yeah. But that's what that was. Even Clinton, like, you know, he did that. What was that last movie he did with the bomber jewel ever two children? Yeah, Richard, I can't I don't think Richard Jewell costs 150 I don't think that cut No, no, it did cost 150. Because Clinton knows like, you know, I'm gonna make a movie about Richard Jewell and it's called Richard Jewel. Like the people that What? Who else in Hollywood, in a studio is making Richard Jewel,

John Hess 13:26
With a schlubby lead actors like schlubby guy on the front.

Alex Ferrari 13:29
Who no one knows, Who no one knows, Who no one knows like, it's not a face that people recognize. So but he's click, but he's smart. Like there's a there's a there's a budget range that makes sense for that movie. Marty still hasn't figured that.

John Hess 13:46
No, you know, it's funny that you're articulating like one I feel like I was a lone voice back when what's the movie that part? Irishman to finish? Irishman Irishman cost almost as much as spider man homecoming? You know, like, happy? And it's, that's that should be like, if people will will? Let's because we spent too much money on Comic book movies. Well, there's a bigger audience for the comic book movie, you know, Spider Man. So I found that with that whole thing was you could just smell the marketing. That's right. You could feel it, you know, coming out, you

Alex Ferrari 14:22
No Exactly. And if you look at I mean, if you look at someone like Nolan, who also, you know, has a very expensive palette, but his films are for a very broad audience, even that like inception. It makes my head hurt and makes everyone's head hurt. Like thinking about the plotting in that film is is pretty insane. But for whatever but he brings in action. He brings in star like he understands his art form very well, where Fincher has a little bit of that Scorsese vibe to them, which is like, you know, I really, I really need 150 million input into like, Fincher, we'd love you man, but I I can't, we can't.

John Hess 15:02
Yeah, no. I love I love the fact that we're talking about this, because it's, you know, like so much of what I see online is kind of like just give, give these guys to give Marx was a $200 million because he deserves it. So you know, that's not how you put your money into it first if you had to put your put your dollar up and

Alex Ferrari 15:23
So everyone we're talking about here we're all talking about giants so Martin you already and Nolan and Fincher and all these kind of they're just giants. They live on mountain Hollywood, I call it mount Hollywood, where, where the they're the gods, the Olympic there, the Greek gods of, of Hollywood. And we're just the peasants throwing up stones. And I'm not throwing up stones at all, because I'm huge fans of all of them. And believe me, if it was up to me, I would give Mardy $500 million, because I would love to see what he does with that. But the reality is that on a business standpoint, it makes no sense. You, you have to you have to have if you're going to create a product and I know a lot of filmmakers out there gonna go films, not a product, I hate to tell you it is it is it. So if you're gonna have a product, that product has to have a cost, and there has to be an ROI or return on investment, that if you want to do art films, you make that $5 million, or that Woody Allen budget range film and do whatever the hell you want, like, whatever you want, because you'll make your money back because the ROI on a film like that makes sense for a filmmaker of that caliber. But if not, then no, like, Look, Spielberg couldn't get Lincoln financed. You know, yeah, it Steven Spielberg with Daniel Day Lewis as a star, and couldn't get financing for for Lincoln. If Maurice steel and then the reason why he couldn't get that was because the ROI essentially didn't look like who's gonna go see a movie. And again, and like, what's the budget range? Is it gonna make sense?

John Hess 16:53
And the way that Spielberg was selling this movie, Lincoln, he was saying this is going to be a courtroom drama about the 14th amendment.

Alex Ferrari 17:00
Wasn't great marketing at all.

John Hess 17:02
That's that's like, Oh, yeah, that's summer blog. That's a popcorn movie right there. Right. Right. But

Alex Ferrari 17:07
So even so someone was like one of the greatest filmmakers of all time, one of the most successful filmmakers of all time, couldn't get financing for a film. And it wasn't like he was asking for Mardi numbers, because Marty, you know, as Marty, yeah, but he was still asking for, you know, 70 80 million, 90 million to make this kind of period piece film. It took a hit to go to India to get the money. And they were just like, they were just happy to be making a movie with Spielberg, like here, here's a check. And it worked out for him. And now Netflix is doing the same thing with Marty. I think he's they're doing his next movie with Leonardo DiCaprio. So but their business model is different, though Irishmen made sense, in the Netflix ecosystem. It made and made all the sense in the world to spend 150 100 $80 million in the Netflix ecosystem in the Hollywood studio system, it makes absolutely no sense. It's just not fine. It's just makes no sense. Would you agree?

John Hess 18:00
Oh, yeah. Yeah, absolutely. I mean, I don't know much. I don't know enough about the Netflix world. I mean, to me, the Netflix streaming stuff is still so speculative. We, they're no one knows exactly what the numbers are. They purposely hide that. So I don't know. I mean, there but I know it's not a Netflix is raising so much capital to make new properties. And part of me is like, Well, why can't I get a piece of that action?

Alex Ferrari 18:27
But yeah, well, if you if we go down the Netflix hole for a second, which from what I'm hearing about Netflix is I know for a fact that they're extremely debt, extremely in debt, because they've just they've had this kind of, don't forget, they were not a studio. They're, they're the Silicon Valley startup. So they look, they brought their entire business model as a Silicon Valley startup, meaning spent a lot of money, lose money for a long time to gain market share. And then right, you'll be brought the Amazon model, the Facebook model, every big Airbnb model, all of those kind of models. Then it became a studio afterwards. But you know, they're there. I don't know, man. It's just like we were talking about earlier is like it doesn't, from what outside, we look like, we're Scrooge McDuck in it. Netflix is the same thing. I think a lot of people have a different perception of Netflix as like, oh, they're just killing it. They're, they're hurting. They're hurting. I don't know if you know, I don't know if you knew it or not. But this is not we're getting into a little bit of tech geek stuff. Sure, since the pandemic, Netflix has been extremely hurting because more people are watching Netflix. Yeah. So the the load on their servers and the technology and the cost of that has, I think tripled. But there are no new subscribers that can't to offset that. So that just exists. That now they're just like, oh man, we've got this everyone's watching Netflix now. Great, unfortunately. Our business model is not set up for that. We just want a few people to be watching Netflix and pay for it, but don't watch it. And that's that's what happened. So they actually started throttling. I don't know if you know that they started throttling the image quality just a bit, because if they drop it 5%, that could be millions of dollars in service fees. So internet, that's what's that's, that's one of the things on, but I put enough

John Hess 20:23
I buy it. So yeah, I think you're right. Yeah. interesting to think about it. So yeah, like people, people who are losing their jobs or not getting new Netflix subscriptions?

Alex Ferrari 20:33
No, and there is an album. And there's also a critical level of critical mass when Yeah, there are no more subscribers that they can get. But yet, they're going to have to keep spending Irishman style money for projects to keep what they have, because now Disney's out and I want to actually want it. That brings me to another question I want to hear I want to talk to you about you know, Disney plus and the whole COVID situation and what happened and now Disney is already over 60 million as of this recording subscribers, which had gotten well, less than a year is insane. Now they're doing ulaan, so they're skipping theatrical. What do you think about that whole $30 you've got to be a member of Disney plus to watch it and it's an expense. It's literally they're doing $150 million experiment, which is what I was saying. When everyone's talking about trolls to like oh, trolls to kill that. I'm like, Dude, this trolls to was the first like month of the quarantine. Everybody thinks kids at home. Nobody knew what to do. Of course, I'm gonna spend 20 bucks on Charles to plot I want to see a tentpole, Mulan is a tentpole, what do you what do you what do you think's gonna happen with it? What's your thoughts on it?

John Hess 21:40
Oh that's a you know, it's what I hate the the the cliche, we interesting to see. Because I can say that about everything. I think it will probably be, it'll probably do this. It's hard to say because we're in such a weird time right now. Because we can't go to the movies theaters, though. So if the utricles even an option for them. As far as far as what I think is gonna I mean, I think it's an op. It's an it's an experiment, but I'm not sure you can be repeated in next year, when theaters do eventually open up again. Can you do that? Can you see that same kind of success if people have the option to go back theater. And again, I know theater is also one of those topics that people are feel it's very weird that every time I bring up the theater, like on social media or the utricle on social media, there's a group of people that want to see it die. I don't understand why.You noticed that?

Alex Ferrari 22:36
I have I have noticed that people are like it's dead. Ivan said it. I've said it many times I like I think I personally think that the the theatrical experience, as we knew it, in January 2020, will not return to that level, probably ever again, we will never have as many screens like that again, because it was all going in a downward slope, downward trajectory. I mean, theatrical attendance and things. It's just what's happening in regardless if you love it or not, I think there'll always be a theatrical, like there's Broadway plays, there's always going to be a movie theater. And there's always going to be IMAX is going to be an experiment in experience like that, but it's never going to die. People still want to go out and do that. But yeah, the business model is going to change. So now, Disney could just go You know what, guys, we're just gonna release this for three weeks, and then we're gonna go straight to Disney plus, and if you don't like it, we'll just go straight to Disney plus, because we'll probably make enough money to cover that.

John Hess 23:35
Well, I mean, I don't know if you follow the the courts just have one every overturn that Paramount decrees. So, which I think is, you know, people are, you know, jumping over head like that, how can we do this? I think the Paramount decrees are kind of long and done, because they were made at a point when movies had no movies had only radio as a competition. 1948 right, you know, fit television was 50s. So television came in and kind of beat the crap out of movies. And now we've got internet streaming, which let's face it, most people are probably doing instead of watching movies. So I think the time for a business model shift is probably here. So like what you're saying, as far as Disney, maybe Disney ends up buying a bunch of theaters where they'll come like Disney does not like the Egyptian here. That's

Alex Ferrari 24:22
No, No. Do they have El Capitan? Here? Yes.

John Hess 24:24
So maybe that happens in like St. Louis. Now they have a, you know, the Disney El Capitan in, in St. Louis or wherever Toledo, you know, and that's all they do is they show Disney movies, and I'm not a parent. But imagine if you were if I was a parent, heck, I take my kid to the Disney theater once in a while. And it might be something that's worth worth worth pursuing.

Alex Ferrari 24:44
And don't forget, there will be a Disney Store inside that Disney theater.

John Hess 24:48
Exactly.

Alex Ferrari 24:49
I mean, and it's so for them. It's almost a loss leader to get you in the door to watch the movie because they're going to sell you on others. I mean, it's the truth and it's the only way Like I agree with you 100% I think that theaters, someone's going to buy AMC before the year is out, if not this year, in the next year, or sometime in early next year, someone's gonna buy Amazon's already circling. There's a lot of people with a lot of cash, who could just come in and buy it. And all of a sudden you have how many screens all around the country. So and there's and there's, there's so many regel and all these other things. They're hurting and they're there. They're going to be vulnerable for purchase. I agree with you. There's only three major studios that have the power to do anything like that. The have the financial power to do that which will be Disney Warner's and universal. But But the big unknowns, Facebook, Cash, Google, Amazon, Apple. They have Apple has,

John Hess 25:51
Oh, yeah.

Alex Ferrari 25:51
400 billion cash. Yeah, just cash.

John Hess 25:59
Apple Store in every theater.

Alex Ferrari 26:01
No I mean, so that is but that's the key to this is it's this kind of creating of this ecosystem that Disney has been. I mean, that's what Disney does. This is that they mean their theme parks their cruises. Yeah, they're their Disney stores that it's it's what they do. So there's no doubt that there's going to be a Disney chain. And he just makes all the sense in the world.

John Hess 26:21
Mm hmm. And in that world, where we have the internet streaming, I don't see that as a bad thing. Because it's not I don't feel like it's stifling competition. Because it's not like these indie movies. We're getting into those big chains anyway. So I don't know.

Alex Ferrari 26:36
Yeah, exactly. I don't think you're absolutely right. I mean, yeah, AMC. I mean, I mean, yeah, some but not like really indie movies. That theatrical experience for independent film is almost non existent, unless you really are at the top 1% of all films, whether either you've got a a tastemaker, like Sundance or south by or, or an A 24, or someone like that neon when these guys that can kind of come in and elevate, elevate the art house vibe, in their small movies that could do that. And you have to really understand how you do marketing and audience building and all that kind of stuff. But for like the standard, you know, 100,000?

John Hess 27:19
Another also like these independent wings and these major studios that because I mean, if you're, if you're Fox, Adam, or whatever, you know, searchlight studios, or whatever you can, that that's where you would see some sort of, you know, if you're partnering with a large studio, or an independent man, I'm not speaking out of my experience there.

Alex Ferrari 27:37
Yeah, but but those kinds of things have kind of fall off to the wayside. It's not the early 90s anymore, where everybody like, you know, Paramount advantage, and Fox, searchlight and you know, focus film, like all of these small, little independent independence where the money is that so of course, they all made their independent labels. But so do you think that would so? Do you think that theatrical experience? Would you agree that it's going to be different? Do you think that it's going to be the Disney Studios, do you think, you know, IMAX is going to be a thing, like how it should be

John Hess 28:10
I think it was changing before January 2020. I mean, I noticed my, like, I I'm a big fan of the movie theater subscription model, personally, because I just I like for 20 bucks, I can go to movie theaters every weekend, count me in, and maybe I'll buy extra popcorn and you know, get the movies will make a little more money off of me. So I was already way on board with the subscription model. And then my AMC just recently switched over to the all the, you know, the big, the big chairs and the more spaced out stuff. And like, yeah, this is what I would, I'll pay actually to do this. So, I mean, we're no longer It's not like that, that, you know, sardines in a can kind of situation. I used to squeeze everybody in the theater, and the seats were like worse than, you know, airline seats. Or they were the same as airline seats. But so I so I think that that respect, but then again, it's there's a there's an old there's a theater that does the second hand. Second second run theater. Yeah, whatever

Alex Ferrari 29:05
That like $1 Theater, yeah,

John Hess 29:06
Dollar theater. And they used to always do they do like Rocky Horror every every three or four months. And there's that there's a little bit of that, like, I don't want to see that go away. You know, I want I want to be throwing popcorn at the screen and having this crazy time in the theater. So you know, maybe, but maybe the dollar theater model still kind of floats around. As I say, that doesn't mean you can have more than one, you know, model out there. So yeah, it was changing, I think. So. And I think with with the recent the COVID discussion about how we had to separate the seats and all that it's going to be quite different, at least for at least for the rest of this year.

Alex Ferrari 29:49
We'll be right back after a word from our sponsor. And now back to the show. oh four, I think I think for the foreseeable future, it's gonna be

John Hess 30:02
Foreseeable future. Yeah,

Alex Ferrari 30:03
I think the next two or three years, this is going to be not exactly what we're going through right now. But there'll be different versions of this moving forward. I think COVID I don't think it's going to go away in the way. It's gonna be with us in one way, shape or form. We're not eradicating it anytime in the near.

John Hess 30:23
Exactly so and there's always the question of what's next after COVID you know what disease comes next that we all get?

Alex Ferrari 30:31
Well there's there's murder Hornets, earthquakes, explosions. I mean, there's just there's I'm sure there's a meteor honest way as we speak. Everyone busts out a deep impact and Armageddon so we can figure out how we deal with it. Yeah, but there's that's coming. It's coming.

John Hess 30:49
The secrets, the secrets oil, oil, oil drillers. That's how we get through the next

Alex Ferrari 30:55
Astronauts to drill Let's change drillers to be astronauts in five weeks. Yes, this, this makes all the sense of the world. But hell, what a hell of a romp of a film I love.

John Hess 31:06
It's going back aways.

Alex Ferrari 31:11
I mean, look, I look, I'll watch Armageddon before I'll watch Deep Impact, like I watched deep impact and once I've seen Armageddon probably 10 times in my life.

John Hess 31:25
What's the was that the every frame of painting did the whole thing. Bayhem? Really good, good video just discussion about and he gets a little respect for for being kind of just visually interesting. Oh, even though it's even though it's storylines might be stupid, but you kind of give it to him. He knows how to frame his shot.

Alex Ferrari 31:45
I said this. I've said this publicly before. And I'll say it again. There's action films before Michael Bay, and there's action films after Michael Bay. And the same thing happened with Ridley Scott when released and released. Tony Scott, when Tony Scott showed up, there's action films before Tony, there's action shots as films after Tony. They shift the visual medium, Michael Bay, everybody wanted to look at their action films to look like Michael Bay. They just did. And you could see them they just they copied the shots and they never got it right. And, you know, there's there's guys out there who will remain nameless directors who really, really like we're on top of trying to exactly do what Michael Bay did and all this kind of stuff. Whether you love him or hate him, like the rock is still probably my favorite Michael Bay film of all time. And it still holds up as part of the best story. But we love him or hate him. You got to respect the visual prowess of what he's been through. I mean, it's there is nobody in the history of film that did what he's done. You know, do I like all his films? No. But visually, I mean,

John Hess 32:53
He did for Netflix.

Alex Ferrari 32:55
Oh, yeah. The one with them with Ryan Reynolds. Yeah, that wasn't bad. But you can tell it's as you can tell, it's Michael like the second a friend shows up. Oh, yeah

John Hess 33:04
I mean, there's a lot of stupid stuff but you're looking at it like like Whoa, I never thought you would do that. The frame it's there's so much clever visual stuff is going on. It's Yeah, sure. It's wrapped in some some kind of silliness from my taste, but I can appreciate the fact that there's there's just so sit set pieces that are like, this is very creative. This is very ingenious. So yeah, I ended up really liking that in that movie. Yeah, I can't remember the name of it. But

Alex Ferrari 33:29
I was like six something six or something like that.

John Hess 33:32
Yes. Something like that.

Alex Ferrari 33:33
Something six, I was like the six ghost ghost guys out there doing what they do. But they're gonna go back to theaters real quick. I mean, I've always said that theaters have had a combative relationship with their customer base. For a long I mean, it's first of all, the experience used to suck was this. It was sardine sticky floors, stale popcorn, and then they charge you inside $45 for a coke $75 for for popcorn. Like, it's like, it's almost like it's almost like airport costs. So and they never really cared a lot. But then slowly but surely as their numbers start to go down. They're like, Oh, wait a minute, we've got to create a better experience, because we're not the only show in town anymore. And that's when these scenes started showing up and bars like it like the MC here in Burbank has like a bar inside of it. And it's like, you know, special seedings and the sound got better. But it's like, you know, for a certain generation we all remember like and they're still abusive. I still think they're abusive. abusive

John Hess 34:41
For a beer Come on, give me a break. Yeah, so there's a guy Well, I will say that the other day I was thinking about this I forgot to mention it but yeah, if you if the if this Disney owned I mean Disney is not going to do things like to lower the price I think

Alex Ferrari 34:55
Oh no but their experience look when you walk into Disneyland or Disney World Oh, yeah, you just my wife and I, every time we drive into the parking lot to one of those places, we just go let the beating begin. Because you are, you're just being charged, like $25 a park, and you're boom, boom, like, and you're just you're in there, but the experience, they are offering you a very high quality experience for the most part. So that's what you get. But you don't get that with a standard movie theater as well. Have you ever been to El Capitan?

John Hess 35:29
No, I haven't I need to go.

Alex Ferrari 35:30
So when I went to that when I went to El capitano, frozen there with my daughters, and they had like, the princess came out and did like a pre show. And, and there's this stuff. It was like in Disney everything. And next door, there's a Disney Store. And he's like this whole experience. And the price honestly wasn't much different than a normal movie theater. So I was like, Okay, this is this makes sense. This next?

John Hess 35:53
Well I think I think the point I was trying to make was that, I think if if let's say let's not pick these, let's say like Amazon or something owns a studio or owns a theater, you might conceivably see a lowering of the costs of like concessions, because traditionally the the argument was that concessions is where the movie theater makes money. Well, if that movie theater is owned by the studio, then they're also making money on the on the ticket price, right? conceivably, they can lower the you know, popcorn refilled being $7 for small, maybe it's $5 for a small, because

Alex Ferrari 36:27
And that's still abusive? And that's still abusive, but sure, but it's three days to $3. Last, yeah, sure. Yeah. Agreed.

John Hess 36:33
So um, there might be that might be a benefit that comes out of it?

Alex Ferrari 36:37
Well, it's a different business model. I mean, since you're a business major, so if you look at a business models of theatres, it's they get, you know, 50%, or, you know, 40%, or 30%, depending on the big how big the movie is, in the week, it's coming out. So you get a small percentage of the box office, all their money is made concessions. But if the studio owns the space, then they get 100% of royalty of the sales at the box office. And they get a little bit off of royalties off of the concessions, but where they start making their money is off of ancillary products. And so if there's a warner brothers style theater chain, then there'd be all sorts of Warner Brothers, and you can buy the poster of the movie, you could buy all the merch for that movie that week, and it's rotating in and out every week. And it makes sense. That's a different business model than what we have currently. And it's gonna change to just Nope, I mean, arclight, you've been to arclight? I'm assuming Yeah, yeah. So they have that little store on the side that has like the, you know, the movie memorabilia stuff. And sometimes they would bring out stuff. But it's kind of like a most, if not throw away. But it's not themed out like a warner brothers or Disney, or even an Amazon theater would have because and with Amazon's data on people's buying habits, they know what products are going to be out there. And they're going to have you just walk in with your app, pick up the thing and walk out and they charge your Amazon account. I mean, it's

John Hess 38:05
Oh boy, that'd be

Alex Ferrari 38:06
Well, they have those stores that are convenient. They have those stores now they have the bookstore now like that the Amazon bookstore that you walk in

John Hess 38:12
Not to get sidetracked too much, but I'll just tell you a story about yesterday, I was returning something from Amazon. And I found out that Amazon has this Kohl's thing where you go into Kohl's and you just drop off your product. And I did that and then the the Kohl's said thanks for dropping off. Here's a 25% coupon for Kohl's. And I was so impressed by it. I actually bought something. I was like, I need some sandals. And I just bought them and I was like this is this is such a brilliant idea because it's a great service for me. Because I don't the package is not the ticket to ups I have to worry about that and gets me in their store and I got I got what I wanted. I needed some sandals. So like I finally got my sandals and I got a coupon for it.

Alex Ferrari 38:48
So for Kohls when it's Yeah, for Kohls is a little bit you know, a little bit more hassles and staff, one person staff to deal with it and more foot traffic and Amazon's like, we need more we need real estate. So yeah, we'll give you traffic you give us the real estate. What's the deal? It is it is fairly fairly brilliant. Now let's talk a little bit about production film production. Yeah. What do you think it's going to look like? I mean, you're shooting now like how is it working you know shooting with you know, this COVID stuff? I mean, for one man crew or short like two man crew is one thing but like, for narrative TV show like I don't know how you move forward. Right right now at least

John Hess 39:33
I really I agree with you. I I mean, I do one man to man things operations. I do. And well I work with corporate clients. I've including school districts, and we're just, it's a lot. I mean, I don't get I don't want to sound too, too dangerously political, I guess. But it's a lot about optics. It's about appearing to look like you're doing in media where the mass You stay here so your social distancing, you apply you You know, we apply the, the hand sanitizers and all that. But it really just comes down to we just have to look like we're doing our jobs. And unfortunately, with with, with, when you get the larger narratives, we have lots of groups of people, you know, hair, makeup and sets and all that just 3040 people cruise it's hard to maintain those optics. I mean, you can, there's so there's a whole movement about, you know, getting somebody people trained in, you know, health and safety and having that one person on set and look, is that really gonna make that much of a difference was that you're just kind of it's just a See ya maneuver? I don't know. You know, I don't I don't, I don't see us really getting into like, traditional. And this I guess was like, I don't know, if you've probably been affected. But I think a lot the society in general has been had like overhanging depression. all, this?

Alex Ferrari 40:55
Yeah. You know, it was like, like Obama, like Michelle Obama came out. She says she has low grade depression. And I think it was. And I think what Seth Meyers said, like, when you go low, I go high. I have high grade depression. And it's, it's very, it's very true. No, there is there. I mean, I don't know why I do this. But I watched the news every day. And I just watched 30 minutes of it, it just I know, I watched network news. And it just watch it just to just to find out what's going on just just to stay informed. Because we've got canon, he got kinda got to know what's going on. Because I never was a person who watched the news. Like, I just, I'm like, you know, what, if it's the big enough, I'll hear about it, I'll find it on my Facebook feed, or someone will tell me about it. And now it's just like, things are changing so rapidly, and craziness is happening on a daily basis that you kind of have to stand for. And, you know, I sit there with, with my wife, I just turned her I'm like, why do I? Why are we doing this? I don't under, you know, we're hope we're praying for that last segment, which is like how a puppy saved someone with COVID. Like, it's, it's, it's like that we're praying for that one happy moment. At the end?

John Hess 42:05
Yeah, that's, that's depressing, because I think, you know, I'm trying to if I try to put together like a small production, and I'm not, I'm not throwing lots of money at I'm just gonna, you know, put together a little short film or something. I can't really foreseeably do that in the next, you know, few months. Just because if I wanted to cast it, it would be difficult because there's going to be half of your cast supposing Well, I'm not going to, or not even interested in working in something right now. They don't want to be in anything, you know, and I'm not going to be paying them huge amounts of money. This is more of like a for fun project. How can you it's hard to justify and it's hard to even even look like you're doing a lot of watching and watching old movies and thinking like, Hmm, I wish we could hug people like that in the movie. Because you can't do any of that stuff. Yeah, well, I don't know what's gonna happen.

Alex Ferrari 42:53
Love scenes. How can you do a love scene?

John Hess 42:55
No.

Alex Ferrari 42:56
How can you fight like a like a, like a, like a fight fight

John Hess 42:59
Close combat for now, we can't do it.

Alex Ferrari 43:01
I mean, it's, I know, I mean, someone like Tyler Perry, who has an infrastructure that makes all the sense in the world. He's popping out content like crazy. And he was he's the guy who creates content. Like he creates like, like 50 episodes of a show in like four weeks or something like that. It's like it

John Hess 43:17
Flows. Amazing. I mean,

Alex Ferrari 43:19
He just pumps it out. But he has this he's unique person, because he has an entire movie studio at his disposal, which he can quarantine, lock it down. And everyone's in a bubble for that time, and you could shoot, that makes sense. But no, we're not set up for that. But that's never been a thing. And that's in the studio world, let alone in the indie world. I actually did a whole episode about COVID safety because I went for a bike ride. And I saw, of course, independent filmmakers on the side of the road in my neighborhood, shooting a short or some scenes that were COVID related because the guys were dressed up in like, you know, hazmat suits and stuff, okay. And I'm just and they nobody was when they had the hazmat suit off, but the head was off. They were all clumped together in a small group talking, the actors were all talking and then the director and DP were setting something up over there and that nobody had masks on. And I'm like this, this is so irresponsible, like you can, you can't do it. Like I couldn't as a film director, put my cast or crew in harm's way right now. With for film, like, it's not worth it right now. It just doesn't make any sense to do something like that. I, I can't

John Hess 44:38
I'll send it further to mean look, I mean, not if someone and I'm not saying I disagree, but I'm saying if you even if you think it's not an issue, you can't get other people to do it. You know, I mean, it's it's like so you're you're just unless you find like a bunch of people that all agree that Oh, we're gonna take the risk. But that's not fun. That's not the point of making films that receive opinion. So it's I, yeah, we're all.

Alex Ferrari 45:07
Independent film independent film is going to have a rough time for the next few years, and people are gonna have to get very creative. You know, they're going to if they are going to do something, it's going to be, you know, kind of like what I did with my last film, which was last last film I couldn't do now is because going to Sundance and shooting at Sundance, which is something I can't do right now. But it was a small crew, it was a three three man crew was made the DP and the sound guy, and then my actors. And that was it. And I was running around so you, you have to you have to start getting creative in the storytelling process on how to do it. Like I've been hearing from the studio's people in the studios that they're saying, when you're writing, no crowds. Don't put this in don't put that in anymore. No more love scenes. It Yeah, like do figure out another way to do it. If we if we're going to continue to do so I think there's going to be a COVID era in filmmaking, where after we're done with everything that's in the can, we're gonna start seeing films and television shows that are going to be just like, oh, that was in the COVID era. Yeah. And it's going to be like, they can't kiss they can't touch. It's like this whole weird thing. But I think that's what's going to happen and independent film, I think, you know, I'm waiting for the next great COVID era independent film like the El Mariachi of this era. I don't know what that will be. You know, that's gonna like take the world by storm like the the paranormal, like paranormal activity. Perfect. COVID movie, like, perfect COVID movie, like

John Hess 46:35
You can see, though, that's a problem.

Alex Ferrari 46:37
No, no, no, but if they've quarantined together, they're fine. Okay. So again, but there's a small crew, very small amount, if you quarantine with somebody for two weeks, and everyone's all we're all good. All right, great. Let's, let's go. And we're all on a house. And it's very controlled. And that's the kind of films I think we're going to be seeing coming out.

John Hess 46:57
Yeah I mean, I always think about like, what what will future generations look back and ask us, you know, like, Oh, you lived through that era was like, it's gonna be an interesting story to tell the grandkids

Alex Ferrari 47:09
Now, so I want to go back real quick to filmmaker IQ, man, because I just, I love what you do with filmmaker IQ, you've, you've created some amazing, I've promoted your stuff over the years. As far as this little mini documentaries you make over like, you know, a lens that the feel the 180 rule, like, and they're all you know, all this color and lepin, 28 frames and 24 frames a second, all this kind of stuff. How, why do you do it? Because it's a lot of work, dude, it's like, I can see a ton. You've got the little 3d image that the 3d guys coming out, setting me to create a 15 minute video must take you forever.

John Hess 47:49
Well, the last video I did, oh, started at the beginning of the COVID saying was that Vox video, the history of William Fox, it'd be like 43 minutes long. And it was a ton of research just trying to go, why don't we Why do I Why did I think it's, it's it's a it's a self expression kind of thing I really enjoy ever just really enjoyed exploring the truth of a topic like that. And kind of going in depth into it. Because I don't I feel like no one else is really kind of tackling it the way that I do, which is unrelenting depth.

Alex Ferrari 48:23
Just I've seen obscene depths of the minutes on focus, like or on depth of field, I think it's 15 minutes of that, like it was like, but it's so entertaining. And like you go into the history of it. And it's like the lenses and the breakdown all is great.

John Hess 48:38
And of which I will get like plenty of YouTube comments that will argue with me and tell me I'm completely wrong, because I have not done the research. It's like, Yeah, but now I you know, it's also born I think I have a I have an internet forum personality where I do like to go on on. I unfortunately, read all the comments and I engage in Don't do that. Don't do that. Yeah. I mean, it's, it's a habit. part of who I am. A lot of stuff drives, sometimes ideas for new content was based on all that person made a mistake about that. So I want to talk about that particular point, you know, but it's kind of in that in that range. That's, that's, you know, I want to get to the point where I don't work can no longer read comments, because there's too many of them. That's, that's, that's my goal. But until then, I'm just I'm stuck arguing about 24 frames a second every day.

Alex Ferrari 49:27
Yeah, I mean, I mean, the depth that you do on these videos is pretty insane. And the research that goes into them is insane. The production of them. And again, you've been doing this for years now over a decade. You know, you've been you've been doing some of these, some of those little documentaries, the ones with the little, the little do I call it a little dude, I don't know if you haven't specific. Yeah, the little 3d dudes that go back seven, eight years.

John Hess 49:52
Yeah, about eight years. That's when they started doing the videos because we were when we first started filmmaker IQ was more of a aggregator site, a blog site and We'd do like what all the other bloggers do is just go out and try to find articles and post them together. And just the funny thing is we do that long enough, you kind of get a very good sense of what the blogosphere looks like. And you get kind of disgusted by like, I've seen the same thing over again. So I decided at that point, like, I'll just start making our own stuff instead of relying on other people to make stuff. So that's when the video started happening. And the first one was like Dolly zoom. I first explored that topic. But yeah, but I think I think what it is, is, I have talked to some people about this, I feel like filmmakers have like a, like 80% of filmmakers have an expiration date of like, say, I want to say like three or four years, I think three or four years it takes to learn everything about filmmaking, it's still that fun, like exciting, all good learning about this camera, there's new cameras coming out. So about three or four years, you absorb all this information. And then after that, you either if you love it, you continue on you, you pursue like story, and you pursue creation of actual, and we just said, a product, you know, you get over the the, oh, this is exciting, where this learning thing. And then the other segment just loses interest and they disappear. So I feel like a lot of what the growth in the internet is capturing that first, like three or four years of people that are just starting to learn this stuff. And the what's scary about that is there's so much marketing, there's so much like the the manufacturers are shoving down marketing information down your throat, like like a like, I'm just gonna pick on them. Black Magic just can't

Alex Ferrari 51:37
i knew you were gonna say I dknew youre gonna say black magic

John Hess 51:41
12k camera and they're saying it's revolutionary. It doesn't have Bayer system. And I'm sitting back, you're thinking the Bayer system is a good thing. People because people online saying the Bayer system sucks now, because this new marketing is coming down and slapping them with this new, we got this new system of camera. So I don't know where I'm going with all.

Alex Ferrari 52:01
But it started with red, red was the one that first came out with 4k and just like exploded I remember, at an ad, when it was a box. It was a box and they're like, just give us $10,000 and you will get a camera one day. And like that was insane. And then they sold like whatever 500 cameras that during an AB at that time. And they changed the game red changed the game, love them or hate them, they changed the game. So it took a while to catch up. And now people argue all the time, air is better than red Sony's better than airy and black magic is now you know, black magic was like kind of the redheaded stepchild for a long time. And now they've kind of come into their own as a real player in the camera game, you know, and I've always said, personally, I'm a big I love black magic I've had, I've shot black magic, I shot both my features on them. And I love black magic cameras and DaVinci Resolve and, you know, I drank the Kool Aid, because I feel because I feel that they have the best bang for the buck. And I think out of all the cinematic cameras, I think they have the best bang for the buck. And I did some tests once and I shot on airy, down the middle, and every Alexa down the middle and I shot the 4.6k Blackmagic down the middle. And I put them up and I brought in some filmmakers and some DPS I'm like, which is which and not a 10 times they can they could not tell the difference because the Blackmagic image lit the same everything was same same lenses and everything. The image is equivalent. It's not even and I know a lot of people are gonna be like know what he was saying. I'm like, Listen, calm the hell down. Where the the cost. The reason why the Alexa cost so much more, is when you start going three or four stops under five steps. It falls apart, the Blackmagic falls apart. But if you shoot it like you're supposed to shoot it, I it's pretty damn good. And the cost versus like 80 to 80,000 versus this a really easy workflow versus have fairly intense workflow and post all of all of that. You just got to kind of look another 12k What is it? How much is cost? 10,000?

John Hess 54:11
$10,000 Yeah,

Alex Ferrari 54:13
I you know, I'm not I'm fine with my I have a 4.6 I'm good.

John Hess 54:17
It's Yeah, like it's an interesting camera. The thing is, I've seen a lot of people jump on board with it. And it's just, I don't feel like the existence of a 12k camera does not invalidate your 4.6 camera. Right. You know, but it feels like a lot of people are thinking that and that's Mark I mean, it's not. And look grant Petty's he's he did a good job on his video, but I think it's the it's the next layer. It's the people that talk about what he said that are kind of overhyping it. And that's that's what that's what bugs me about kind of marketing and that's kind of what I've tried to do with my videos a little bit is to try to get down to the fundamentals get down to the understanding what does what does it mean when they say Bayer system Bayer pattern, you know, what does that mean? And then cut through some of that marketing hype that you're just constantly inundated with. And that's, that's, that's kind of what I'm trying to do with some of these videos.

Alex Ferrari 55:12
So like, Yeah, when black white and black magic came out with the 4k, the little mini pocket 4k, then everybody was like, Oh my God, oh my God, my God, we got a pocket 4k. And then like, five months later, four months later, the 6k comes out. And I'm like, Are you kidding me? Guys? Are you are you effing kidding me? Really? Yeah. Like, can you? Can you stop it? Can you? Can you just not. And I know the black magic guys. I've worked with black magic. I yell at them all the time. I'll go like, dude, dude, seriously, man, like, just give us a year, give us like some time to like, enjoy what we have. Like,

John Hess 55:44
I'll give you a better one. I have the atom Mini, which I bought, like early. Well, early this year, they came with the atom Mini Pro, which I bought, because I like because I need that multi cam view, which is what added to the system. And then a month later, or, like, the week I got it after being on backorder for a month, they announced the atom Mini Pro ISO, which can record off all your camera streams at the same time. So it's like literally a month after I got the thing, a brand new one came out. And I'm looking at it like, Am I that's a great feature to have. Do I need it? Not really. But man, I wish I had that option. That's the thing is that you have to get used to the fact that hey, you know what? I need to stop buying technology and make stuff with the hat stuff I have had purchased.

Alex Ferrari 56:27
Amen.

John Hess 56:28
That's that's what I need to do.

Alex Ferrari 56:30
Well, I think and I think a lot of filmmakers use technology as an excuse not to actually get into the arena. Yeah, it's so true. I mean, so many filmmakers just like, Oh, I can't shoot it because I need this camera. Oh, I can't shoot it. Because I need that camera.

John Hess 56:44
What are you when people argue with me? About 24 frames a second? If people say that they want to have high frame rate movies, I would say go out there and shoot them yourself. Like you be the change. You go and then every single time. They always tell me I can't because I don't have any of this. I don't have any equipment. I don't have any casserole. So it's always it's always an excuse to get out of making something

Alex Ferrari 57:11
Well listen, I mean, I've been I've been a filmmaker for 20 odd 25 years plus, and I understand the excuse, demon, because it's fear. We're fearful of putting ourselves out there. We're fearful of creating art and oh my god, no one's gonna like it the comments Holy cow. All of that kind of stuff. And and not to mention that the pressure of if it's, you know, the cost and people you're working with, and can I really do it and all of there's so many doubts and fears that we as filmmakers have, that we find whatever excute looks simply happens with screenwriters that's like, oh, I'll write tomorrow. Or it's like there's fear as an artist in general, there's always fear and gear is the one of the easiest things you can say like, Oh, I don't have this camera, I don't have that camera, or I don't have this lighting, oh, I need that location. Or I can't make this script without 3 million like I can't, I just I can't, not to say I'm not going to go write a script that can make for 10,000. But at this script I can't make so I'm going to just sit around for three years chasing money for it. And that makes me feel like I'm a filmmaker, but you're really not a filmmaker, you're just a guy or girl chasing money. That will more than likely never happen. And I played that game for 20 years. 20 years, I played that game. So I turned 40. And I was attached to another big project with a big producer and screenwriter. And the project fell apart again. And I said I'm 40 I can't do this anymore. So 30 days later, I was shooting my first feature with a Blackmagic cinema 2.5k why because I had it. You have and and I didn't even hire a dp I lit the damn thing myself and never really dp before. I was a colorist for 10 years. So I felt that I could get it. I just gave me a down the middle of fixing a post. And I did

John Hess 59:10
You you're inspiring me, Alex. Man, I

Alex Ferrari 59:14
But I did. But that's the story. But the thing is that I didn't I made it because I was already with indie film hustle at that time. So I felt very comfortable for whatever is something psychological, but I just felt, oh, I have indie film house, I can go back to like, I have my I have my tribe. So if it doesn't work out, no big deal. Because I don't know about you. But in my mind when I made my first feature, it was going to be Reservoir Dogs. I mean, I don't know about you, but it was going to be Reservoir Dogs. It was going to be mariachi was going to be clerks, it was going to be one of these big, independent films that explode out of the gate. So that pressure that I put on myself, stifled me for 20 years and of course I was fearful and of course I was chasing every other dream and every other little project and everything else because I was scared to actually Go do it. Whereas when I finally just said, You know what, screw it, I'm going to just go out and shoot it. 30 days later we shot with a script, which was, you know, a page outline with a bunch of stand up comics and improvisers. And we shot around our, all their apartments and around LA, and we shot the whole damn thing and eight days, I went up to the Hollywood sign and stole it. Which by the way, anyone wanting to shoot on the Hollywood sign this is this is a little tip if you just want to eat because if you want to get permits and stuff, it's becomes a pain in the ass. button. Yeah, so I was like, I'm just gonna steal it and like halfway and we were released. I was scared. Oh my god, what do we get this the Hollywood sign on, like, halfway up. While I'm lugging the gear up with my actors and actresses walking in front of me and I've got all this gear. I'm looking up. And I said, No one's coming. No one cares. There's no one kid. Like if someone called them a someone's illegally should buy that they're not helicoptering somebody in by the time they get up there. I'm done with my shot. So I just realized like, okay, fine, I could just you and we shot and with all these cool images and stuff that we got up there, but I didn't give my mind a moment to stop itself. Because it was afraid and I just did it and I was done. And I got it out there and, and it sold to Hulu and we sold internationally and we did very well with it. And it was cost like five grand to make. And it was great. But that was I had to it took me 20 years to get there because of that fear and I think gear was one of the all bands I need to read. I can't Yeah, I need to I need to have all this all I need I need I need a tech No. How can I not shoot without a tech? No. Have you ever shot Have you ever shot with a tech? No by the way?

John Hess 1:01:48
No, I've seen them but I never thought

Alex Ferrari 1:01:50
I was shooting a music video and I had a techno the entire day. First time I ever had one. Oh my God is so basic. It's just, it lived on the tech all day. Just I just like I can't I can't I can't shoot without a mini techno everywhere I go. It was so amazing to have that thing. I was just like, Oh, I get why James Cameron has like 20 of these on the set just in case. But um, but anyway, so that's the that's the fear thing. So I think

John Hess 1:02:22
We've, we've kind of talked about gear for fear of gear, but I think it's also the, the fear of actually materializing your idea because as long as it's an idea in your head, it's brilliant. It's perfect. You know, the movie in your head is is Oscar winning. You put it on paper, and then you start realizing Oh, crap, it's maybe it's not.

Alex Ferrari 1:02:41
And then you start shooting? Oh,maybe

John Hess 1:02:44
Yeah. Are you see it? Oh, crap. This isn't really as good as I thought was gonna be. It's the fear.

Alex Ferrari 1:02:50
No, it's scary, man. It's scary being a filmmaker and doing all that but in anyone listening out there. I hope they don't get caught up that because tomorrow you'll wake up and you'll be you know, 70 and you'll be stuck chasing that, that that that Hollywood dream that Hollywood sells you that is bogus. It's the sizzle, no steak behind it. And you kind of just got to go out and do it. Like my second film. I shot with the pocket camera 10 ATP. The first generation pocket camera shot the whole movie on that people thought where I was crazy. That was crazy to shoot a whole film on that. I'm like, No, I love the look of it. It looks great. And it was a 1080 p camera right? blew it up to 2k for for my DCP screened it at the Chinese Theater. It's one of the best things I've ever shot in my life. It was beautiful. Lee shots I was like I can't I was I was scared to death. Because on my my 55 inch, you know, a color grading monitor it look great. I'm like, Yeah, but projection and like I don't know when in the first time I saw it was at the Chinese Theatre of projected theatrically, I was like holy cow. It holds like i thought was gonna get picked but it held so beautifully. So I don't want to hear excuses from people like oh, this and that. And if you want to go to tangerine with the iPhone and right, just worry about your story. People will forgive the image quality. And don't get caught up in like, dude, you're not deacons. Like you're not deacons. anyone listening, you're not Roger Deakins, you're not gonna make something look like Roger Deakins, I'm sorry. It's because there's one, Roger Deakins. You're not going to be Fincher, you're not going to be Nolan, you're not going to be Spielberg because they're that's what they do. And it took them years if not decades, to get to where they are. Be yourself and be the best version of yourself that you can be and that's all we can ever do as a filmmaker.

John Hess 1:04:30
That's a fantastic message. No deacons doesn't work alone. He's got no script set dressers he's got you know, location scouts and all the basic all the all the resources at his disposal x expose a expose. Yeah, well, I was gonna say that in this nice little narcissistic, but if so if it was between me and Steven Spielberg and Steele Spielberg was given like 15 minutes to work a scene and shoot it. And I was given eight hours to shoot the scene and I had the same people Steven Spielberg has I think I would probably hold up at least I wouldn't. I wouldn't embarrass myself. I think

Alex Ferrari 1:05:08
You get something competent up there it Yeah, it'd be something there. Yeah, I agree. I mean, I know what you're saying. You're not saying that you're Steven Spielberg, nor that right? You can compete at that level because he's Steven Spielberg. No one can.

John Hess 1:05:20
Exactly.

Alex Ferrari 1:05:21
But if you use the same crew, the same resources, chances are your stuff is going to look, it would be more present

John Hess 1:05:27
That would be Steven Spielberg, but it would still be okay. I mean, it's especially given a time time difference that I had, I had a lot more time than Steven Spielberg might pull off something.

Alex Ferrari 1:05:38
Something that looks really good. Like something that looks really good. And then before before we go, man, I gotta ask you, cats.

John Hess 1:05:47
Oh, okay.

Alex Ferrari 1:05:47
Cats. Come on. Let's Let's Yeah. Let's talk about cats for a second because you wrote it. You did a video about the you like cats. And I've spoken about cats publicly many times. Okay. And I generally don't like to bash other filmmakers on the show. And I'm not bashing the filmmaker, that something happened, in my opinion. I don't know what it was because it was such a perfect storm that you will never see in your lifetime again. Because you had Spielberg producing. You had an Oscar winner directing it you had based on one of the biggest Broadway shows of all time with the biggest music Stars of All Time. Some Oscar Wilde like us, throwing Oscar winners around like it was water on that set. And everyone drank the Kool Aid. Like everyone said, this is going to be huge. This is a great idea. That doesn't happen. You know, you get the room every once in a while. Like you'll get the room you'll get a showgirls, you'll get a trolls too. You'll get something that's so bad. That a transcends being good. I'm still not at the point where catch transcends to being good. I got through 20 minutes of it. And I just said, Oh my god, this is so bad. I can't keep going. Maybe with a group of people I could watch it again. But I can the room I could watch again and again, but I can't watch cats.

John Hess 1:07:12
Well I think with cats Well, I think what's true to me is I enjoyed I really liked basically, the garish ness of it as part of the first 20 misses we had we had a Jenny any dots sequence when you have the kids on the cockroaches. Oh, that is a bridge too far. That's That's the worst part of the movie. I get, oh, it gets better. It gets better. It gets better. Okay, holy it is. It is totally. Like once you get past that,

Alex Ferrari 1:07:38
Once you get past the dancing cockroaches,

John Hess 1:07:41
But with the children faces that wouldn't

Alex Ferrari 1:07:42
Children's faces. But that's the thing I want. I just want to impress upon everyone listening is that this was a universal movie, with Spielberg producing it. Like with $100 million behind it. This doesn't happen. These studios don't take risks like this. But on paper, but on paper. This was a sure fire hit like hmm, this was a hit on paper, it had a check every single box off. The one thing it did not check off was the cat Amos's that were in it and the unfinished hands and visual effects. Or at least it was a

John Hess 1:08:26
I even noticed the hands part. But I think what I what I appreciate what it was cats though is it does offer it adds something to the the musical genre that has been missing in a long for a long time. And that's actually having some people involved that. And again, I'm looking past the effects, which I think I just kind of got like a hot tub you kind of get used to it after a while.

Alex Ferrari 1:08:48
That was a great analogy. Like it's really hot when you get in but after a while just like it just waves over

John Hess 1:08:54
Like the ocean. But yeah, but I think he got like all these a lot of the roll a lot of the the more major roles of cat and again, like I got, this is an admission that I am a big cats fan before no movie came out. So I know I knew the there's not a story. It's a collection of songs. It's really what it is. It's based on poems by TS Eliot. So I mean, I have that background of it. So I understand new characterizations. But you'd have a lot of people that are that are in the musical genre that don't, because the musical genre has for a long time been plagued by the fact that you have to have the paper, the paper has to say, you know, we have this star and it's gonna bring this lunch box off this star, this star. And the problem was, you know, that is Johnny Depp. For example, in Sweeney Todd, he's not really a good singer, not for that particular role. That's the, the so what cats did, which was kind of unique was they got a lot of people in the leads that aren't household names that are that are from like the Royal Ballet Company, which was like, wow, we're actually bringing in people that are good artists. Now, we covered them.

Alex Ferrari 1:10:03
But in those sets,

John Hess 1:10:04
Atleast it brought in some good, some good art and if you actually, if you were to only watch one segment and not and just ignore the rest of if you watch the symbol Shanks, the railway cat and this is this is this sounds absurd now, if you watch just that segment, and you can it's actually very good because it's probably the best segment in the entire film. It's not. It's not like, disturbing there's no children on cockroaches. But it's actually some very, very high level dancing on on display. It's something you don't actually see in in movies. So I'll give I'll give the filmmaker credit for that.

Alex Ferrari 1:10:39
It's, it's lit beautifully. The dancing is great. The singing is fantastic. The songs are the songs. They're great, you know, what a Geneseo cat, whatever the hell that thing is called I don't go cat angelical cat. The first eight minutes of the movie is just one long ass song. And my wife looked at me She's like, is this gonna stop anytime soon? I'm like, No, it's not. It's not. And the best review I've ever heard for a movie was for cats. And it's one sentence, just so perfect. Cats is the worst thing to happen to cats and stocks. It's just apps. But it's been bashed enough in the press. But I just wanted to hear your point of view. So I appreciate that. Anyone out there? Please watch cats. Let us know what you think. In the comments below.

John Hess 1:11:31
It helps if you go into it maybe a little inebriated.

Alex Ferrari 1:11:34
Oh, no. Halfway, like in those first 20 minutes. I'm like, man, if I don't, I don't drink. I don't smoke. I've never done drugs. But I'm like, if I was high, this would be much better. Like I could like if you're if you're tripping, again have never tripped. But if I could only imagine like if I was tripping this this movie would blow my mind.

John Hess 1:11:56
It is it is one of those in the mood movies. Again, it is the thing is I'm also a huge fan of Andrew Lloyd Webber who's obviously wrote cats, but Andrew Lloyd Webber in his earlier years, you have to realize the guy was there was some weird stuff he put out really weird classes is in that category. That category.

Alex Ferrari 1:12:22
Now I'm gonna ask you a couple questions. Ask all my guests. What advice would you give a filmmaker trying to break into the business today?

John Hess 1:12:28
Oh, my lord. can be very, very facetious and say quit.

Alex Ferrari 1:12:35
Just just run away, just stop

John Hess 1:12:36
Run away. Because if you follow that advice, then you probably made a good decision. If you said, No, john, you're an idiot. I don't want to listen to you. And you probably have the right mindset for, for sticking it out in this business. Because it is it is hard, I think, to be less facetious, I think is to, to really understand what you're trying to put out there. I think a lot of people get so so narrow. So they put the blinders on. They think about their project their movie, and they think it's it is so perfect for everybody. And everyone will love my movie, because I'm the one that made it. And I actually had somebody send me a question the other day, he asked me, What does what do they mean by target audience? And I asked myself, like, how do you not understand what your target is? I just kind of went through what I went through with him was like, What is your movie? appeal to? What do you think, would want to see your movie? And I think that's if any advice, maybe it's just to understand, not only like, what what are you making your movie? Not say for who you're making the movie, but or how? How does the How does it fit in the larger world, you know, and I also realize, too, that you don't necessarily make movies for, for the entire world, you sometimes you a lot of the times you make a movie for yourself first. But also realize that fact that that, you know, try to tie that into I mean, I try that and make you make the movie for yourself. But also realize that how does that how to appeal to other people, if that makes sense.

Alex Ferrari 1:14:00
Makes a person understand who your audience is, basically, and try to create something for that audience is a good piece of advice.

John Hess 1:14:09
Yeah. And I think again, the audience could be you too. I mean, you are in the audience. You are You are the first audience. So if it doesn't appeal to you, then obviously it's not. I mean, if it doesn't appeal to you, you're gonna have trouble appealing it to somebody else.

Alex Ferrari 1:14:21
And oh, and three of your favorite films of all time.

John Hess 1:14:24
Oh, that's Dr. Strangelove is probably one of my favorites of all time. I'm not gonna go cats. By what you may think it's not even near top 10 I'm trying to think of the Dr. Strangelove is absolutely my favorite. Oh, I love Some Like It Hot. Yeah, I just like I'll just pick another one that it's kind of a more of a smaller one. This is kind of what really inspired me to be a filmmaker is a movie called The Big Kahuna.

Alex Ferrari 1:14:51
Yeah, I remember that. I remember The Big Kahuna

John Hess 1:14:53
Kevin Spacey Danny Devito and the guy that played the one of the vampires on Twilight went on to

Alex Ferrari 1:15:00
Yes, I know what he's talking about Yeah.

John Hess 1:15:02
And it's it's an it's a, it's a great little movie from the late 90s. It's about these three salesmen that get together and they're trying to land the Big Kahuna. And it's entirely driven by conversation and entirely place that takes place in a single room. And it is, but with some of the best performances I've ever seen on film. So that's, that's, I think that's one of my favorites.

Alex Ferrari 1:15:23
Very cool. I'll get that out there. Now where and where can people find you? Oh,

John Hess 1:15:28
Oh filmmakeriq.com I need to I'm I am redoing the website. Eventually. It's it's a long process. But if you really want to find me youtube.com slash I think filmmaker IQ is just look up filmmaker IQ, you can meet chase me around on Facebook. I mean, I post more like personal stuff on Facebook. But between those two, that's really where you're gonna see most of my face. And obviously, on this podcast.

Alex Ferrari 1:15:53
John I really appreciate you coming on the show, man. We could talk for about another two, three hours, just just geeking out alone on cast. But But I really appreciate what you do man and and all the education you put out there for, for filmmakers out there. So thank you for doing what you do my friend.

John Hess 1:16:12
Oh thank you for having me.

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Christopher Nolan Scripts Collection: Screenplays Download

Christopher Nolan is one of the greatest filmmakers of his generation. Being a writer/director really sets him apart from his contemporaries. His screenplays are a master class in the craft. We decided to put together an easy resource for screenwriters and filmmakers to be able to download Christopher Nolan’s Screenplays and study his unique storytelling methods.

When you are done reading, take a listen to Apple’s #1 Screenwriting Podcast The Bulletproof Screenwriting Podcast, with guests like Oscar Winner Eric Roth, James V. HartDavid ChaseJohn AugustOliver Stone, and more.


(NOTE: For educational and research purposes only).

OPPENHEIMER (2023)

Screenplay by Christopher Nolan – AS SOON AS IT’S RELEASED

TENET (2020)

Screenplay by Christopher Nolan – Read the screenplay!

DUNKIRK (2017)

Screenplay by Christopher Nolan – Read the screenplay!

INTERSTELLAR (2014)

Screenplay by Christopher Nolan – Read the screenplay!

Screenplay by Johnathan Nolan (2008 Version) – Read the screenplay!

THE DARK KNIGHT RISES (2012)

Screenplay by Christopher Nolan, Jonathan Nolan – Read the screenplay!

INCEPTION (2010)

Screenplay by Christopher Nolan – Read the screenplay!

THE DARK KNIGHT (2008)

Screenplay by Christopher Nolan, Jonathan Nolan – Read the screenplay!

THE PRESTIGE (2006)

Screenplay by Christopher Nolan, Jonathan Nolan – Read the screenplay!

BATMAN BEGINS (2005)

Screenplay by Christopher Nolan, David S. Goyer – Read the screenplay!

MEMENTO (2000)

Screenplay by Christopher Nolan – Read the screenplay!

FOLLOWING (1998)

Screenplay by Christopher Nolan – Read the screenplay!

THE KEYS OF THE STREET (1997)

(Unproduced) Screenplay by Christopher Nolan – Read the screenplay!

BPS 322: How to Build a Paying Audience for Your Indie Film with Pay Flynn

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Alex Ferrari 1:52
Enjoy today's episode with guest host, Jason buff.

Jason Buff 1:57
I can't tell you how excited I am to have today's guest on Pat Flynn, his website Smart Passive income.com is an amazing resource for anybody who wants to learn about online marketing or how to create products that generate passive income. And so what I want to do is I want to focus on films as a form of passive income, which means that you put a lot of work into something, you create a product. And then after you launch it, you're able to enjoy the fruits of that work for many, many years to come. And what Smart Passive Income kind of teaches is all the different ways that you can not only create products like that, but ways that you can connect with the people who are going to want those products and ways to put the message out there and to grow an audience and build mailing lists and things like that. It's there's a whole lot more to it. But that's kind of the general idea. All right, here's my interview with Pat Flynn. Now the thing is, because you know, what you do, and what I do are kind of in different worlds, but they're also kind of in the same world. And that is the concept of creating something, whether it be a movie or a product or whatever, that people are going to, you know, spend a lot of time on, put a lot of work in, and then after they kind of like set it off into the world, it's going to have its own life, you know, right. So the idea was really to discuss filmmaking in terms of how to approach it like filmmakers, films as the product and filmmakers themselves kind of as the brand and the ways that they can use some of the techniques that you talk about in order to connect with an audience and to kind of build a career as a filmmaker. Love it. Let's do it. Does that make sense? Yeah, sounds great. Okay, because that was one of the things that happened with me was, you know, I tried to make a film about two years ago, and ran into a bunch of problems. It never even occurred to me to think about connecting with an audience and social media and all these other things as a part of being a filmmaker, you know, and it's absolutely key now, especially now that things are changing, and everything's going to virtual platforms, Netflix, and everything, that filmmakers kind of become their own entrepreneurs. Yes. You know what I mean? So what I was thinking we could talk about first, just because I think if you could talk a little bit about your story and kind of how you got into passive passive income as the thing that kind of became your topic of choice.

Pat Flynn 4:17
Yeah, sure. I mean, I could, I could definitely go over my origin story. I love telling it. You know, and I say that because, you know, from a filmmakers point of view, the origin story is really important. You know, the storytelling aspect. And just understanding really, where the main character comes from, is really what helps you connect with your audience. And so, you know, I'm gonna hopefully do the same thing with those of you who are listening. So for me, I actually went to school and wanted to, for the rest of my life, be an architect. I had graduated from UC Berkeley with a BA in architecture in 2005. And everything was going great in 2008. I had just gotten promoted to Job Captain youngest person in the firm to get promoted, it was making great money for my age at the time, and I was looking forward to spending the next 40 years of my life in this industry trying to make a name for myself until it was done. June 17 2008, actually, to be exact that my boss calls me to his office. And he says that, you know, although I've been contributing a lot, and I'm just want a rockstar that I was going to be let go. And it just didn't make sense for me that they were going to lay me off, although, you know, looking back was obvious because because of the recession and whatnot, and they couldn't have me any more. But it was a big blow for me, because I didn't have a plan B, I had dedicated my whole just time and effort to the world of architecture, and I moved back in with my parents actually, it was also bad timing, because I just proposed to my, my girlfriend now wife, so yes, she did stay with me. And we're still together, we have two beautiful kids. And did you have like, awkward dates where you were at your, your parents? You know, yes. And then luckily, we're all we all get along. And I get along with her parents, she moved back in with her parents to actually because we both needed to save money. So it was tough times. And you know, it felt felt like I was kind of moving backwards, even though I had been moving forward the rest of the time beforehand. And, you know, I actually discovered podcasts at that time, because I had a lot of extra time. And it was one podcast called Internet Business mastery with that I really connected with with the hosts who are actually bringing a lot of guests on who talked about their origin story and how they got started with online business. And I heard one story in particular, was about about a guy named Cornelius Fichtner, who was teaching people how to pass the project management exam, he was making six figures a year doing so. And I thought that was really interesting. And that was my sort of lightbulb aha moment. You know, if I'm Spider Man, that's the moment I got bitten by a radioactive spider. That's when all these things are turned turning on. Or if you want to go darker, you know, that's, if I'm Batman, that's when my parents got murdered, but I'm not gonna go there. That's when I was like, Whoa, I have some knowledge about specific exams that I took when I was an architect, maybe I can package that information and turn it into something that other people can use. And I don't know, crazy idea, maybe people would pay me for it. And make a long story short, a number of months later, I had this website up called Green exam academy.com. Back then it was actually called in the lead.com. Lead was the name of the exam, l e. D, which stands for Leadership in Energy and Environmental Design, which is like a boring topic for most of you. But for me, I became this rock star in that industry, because I was the only one really talking about it, helping people out online, just being very honest about what that exam was like, because I had passed it. And I was seen as an expert, even though I wasn't really, I didn't feel like I was an expert. They saw me as an expert, because I was somebody who was just had that experience taking that exam already. And in October of 2008, I released an ebook, to help people pass that exam, it was $19.95. And I sold over 200 copies in that month, and made eight, so almost $8,000 in earnings from an ebook. And it was just it just kind of blew me away that this was even possible. And you know, you hear people talking about these things. But when you're actually doing it, it just was mind blowing. It didn't even seem real. I thought it was doing like legal things. And the cops were gonna knock on my door like I had, you know, and then I started, you know, I remember even that first sale I had with that ebook, it just it I was excited, obviously. But then I thought about it. I was like, Well, what if this person asked for a refund? What if I get in trouble for this? What like, I don't deserve this, you know, and I had to go through a lot of these mental things that I had to learn just going down this route of being my own sort of indie entrepreneur, I guess you could say. And so, you know, I've learned a lot of things over time and helped 1000s of people start their own businesses of creating more businesses over time. And you know, a lot of people wanted to know how he started that business. Well, that's where Smart Passive income.com came from. That's, that's what most people know me from now, I have a podcast, over 23 million downloads, and a number of other things that I do on the side. And you know, I'm just here to help. So that's kind of my origin story and how I got started and it's it's pretty crazy to know that I've been doing this eight years now. And you know, I've made a lot of mistakes along the way I continue to make mistakes, but you know, every time I make a mistake, I learn from it and I continue moving forward and I report back so that everybody else can can learn from my journey.

Jason Buff 8:51
Now one thing I think you're missing from that story is the key role that Back to the Future played in your really difficult years there is that if you're if your speech has anything you know, if that's what actually happened was sitting around watching back to the future a lot

Pat Flynn 9:10
You know, I did back to teachers, my all time favorite. And most people who know even a little bit about me know that and I often include back to the teacher in my presentations, because it's just very, it's just very me but I remember when I got laid off, you know, that day I went back to my apartment and then my girlfriend was there and our fiancee at the time and she was just, you know, really making me feel better about what happened always just you don't we got this. It's okay. It's gonna be okay. And what really made me feel better was watching Back to the Future because that was like my comfort blanket. You know, my my pacifier, I guess you could say, and, you know, I always dreamt that I had access, I would get access to a DeLorean because then I could just go back in time and try something different, you know, not do architecture anymore. Try something maybe work a little bit harder in my job or do something to not get let go. And I finally realized like, you know, I I realized that I don't have access to a door. And but I also realized through watching that movie, that what you do now affects your future, you know, you could change your story. And I started to take action. And that's when I really got into, okay, this business thing that, that it's out there, why can't I do it? So let's see what I could do to make it happen. And I started to research it, I started to connect with people get really out of my comfort zone to try new things. Which, which is really interesting now that I think about I'm like, what if I didn't get let go? What would I be doing what I'm doing today? And I can absolutely say no, I would not because it was getting let go. And not really having a plan B that forced me to do these. Take these bold actions that were required to make the success happen. Right.

Alex Ferrari 10:46
We'll be right back after a word from our sponsor. And now back to the show.

Jason Buff 10:56
Yeah, it's, it's always in the form of some terrible thing, you know, your old life dies, and then your new life begins where you kind of like, emerge as maybe what you're supposed to be, you know, right, right, the uncomfortable moments. So talk a little about a little bit about the idea of how you built an audience, how you have connected with people and how you've grown smart, passive income, and kind of, one of the things that really impressed me about everything that you do is how much authenticity there is. And there's a lot of negative, you know, when you talk, especially to filmmakers, and artistic people, they look at marketing, a lot of times like, oh, well, this is kind of like the used car salesman, kind of like thing, you know, and they don't really, you know, and I became kind of a devotee to to the idea of marketing and looking at, I mean, even if you want to look at Back to the Future, and Steven Spielberg, and all these other people, who are tremendous artists, but they also I mean, especially Spielberg really understand branding and marketing and how to connect with an audience. And, you know, even when Spielberg has a bad movie, it's like, the brand is still there. And filmmakers have such a hard time thinking of themselves like that. They're like, I'm not Coke, I'm not, you know, and they don't really understand that. So can you talk for just a little bit about the concept of marketing and building a brand?

Pat Flynn 12:15
Yeah, it's funny, there's a quote by Seth Godin, who's famous marketer, that a lot of us in this space now, he's a, he's a quote says, marketers ruin everything. Because that's what a lot of people think of, of marketers, and marketers often do ruin everything. But you know, when it comes to building a brand, and marketing, I feel that that is my definition of that is what people say about you when you're not there. And to really focus on that part of it, like how are you leaving an impression on somebody? What is that? What is what is it that you are providing value? Like, what does that value have to offer? And how are they able to take that in? How are they able to experience that? How are they able to share that with others. And really, branding is what people say about you when you're not there. And I love that sort of mindset. Now in terms of, well, you're not Koch, you're not Steven Spielberg, you know, really scatter or whoever, maybe not, not yet, at least, but to a small pocket of the world you can be. And that's where really, I found success with even initially green exam Academy. I mean, nobody knows is hardly anybody knows what the LEED exam is. But for architects and people in the design world who really wanted to pass the exam, I was Steven Spielberg to them, you know, because I was the one putting it out there. And I was doing things like actually caring about what they needed help with, and focusing on that relationship building. And you know, a lot of times when you're doing something creative, you're kind of in your studio, or, you know, behind the computer and you kind of just doing your thing, and then you put your product out there into the world and then kind of just sit back and wait for people to react. Whereas, you know, a lot of people who are doing it, right, they get people involved early in the process, they start building those relationships, and they start to foster those one on one in one to many interactions that are now more possible than ever with things like social media and stuff to really make a connection. And there's a great article, I would I would kindly ask everybody out there who's listening to this to read, it's by a man named Kevin Kelly, who was the senior editor at Wired Magazine, and just a brilliant man. There's an article called 1000 true fans. And this This changed my thought process with how to approach marketing and branding and business and it can change yours too. And this was really written for you guys. It was written for creatives for artists for musicians. And the idea and the gist of this article is that, you know, if you're doing something and you build an audience of only 1000 True raving fans, by true raving fans, these are people who, who just love absolutely love what you do because you've you've made an impression on them, that you are a part of who they are. And, you know, they'll just love you no matter what you do, because you've you've just made that impression on them. So raving fans are people who will drive 100 miles to go see your movie because it's just that's the closest theater that it's available in. These are people who will get on a web like like Live streaming with you so that they can potentially interact with you, even though they're on the other side of the world. And it's 5am there, they wake up early for you, those are those are the true raving fans, if you get only 1000 of those people to follow you, under you, that's that of this world of what 7 billion people to get only 1000 to pay you for what you do $100 A year, in some way shape, or form it whether it's that product itself or access to you or something, you know, related to that $100 a year, right? That's, that's not much at all. I mean, I in many people pay $100 a month for stuff we hardly even use, like cable television or whatever. So $100 to support something you truly believe in something you're completely in love with is not outlandish at all. And if you have 1000 just 1000 people doing that you have your six figure a year business, that's $100,000 right there. And so it really hones in the importance of those true fans. And a lot of what I love to teach is, you know, a lot of people in the internet marketing space and build online business space. A lot of people focus on building what's called traffic or getting visitors to your website, everything that you read about is traffic, traffic traffic, but I try to approach it a different way. I say, Okay, well, what good is traffic? If when they come on your site, they don't have a good experience, for example, or I want the focus to be on okay, even if there's 10 people coming to your site? How can you make those 10 people feel special? How, like, what are their names? Can you get to know them. And the cool thing about 1000, it's not much it's, it's one person that day, for less than three years, if you can build one raving fan each day, which is now it's a little bit more possible, right. And building raving fan isn't very hard, it's a little bit of a connection, a touch. And as a creative, somebody who's building and making movies like, this is stuff that your audience craves, they want to know who's behind it, they want to get to know you and your personality, if you are there reaching out to them, and giving them permission to ask questions or speaking to you. And you're giving them a little bit of access to your thought process or, you know, even giving them some thoughts to where you're going next. I mean, oh my gosh, they're going to be with you forever. And it doesn't take very many to really provide an amazing living for yourself in terms of the monetization and expenses. But more than that, it's just, you know, I know as creators, we all love when we feel appreciated for the work that we do, because we put so much work and time and sweat and effort into it. And again, it doesn't it that read that article is essentially what I want people to do, it really goes into the long tail effect in really building these long term relationships that can then over time exponentially have just a massive effect on you. But not only that, just the amount of people your message, your feeling your book, your product is reaching,

Jason Buff 17:43
Right. Yeah, it's interesting how much you know, if you look at guys like Robert Rodriguez and Kevin Smith, and the guys who kind of have a name, you know, there's a lot of great movies out there, but you don't necessarily know who the director is or who the person is behind it. You know. And when you think about somebody like Robert Rodriguez, it's like, you know, that story. And then Kevin Smith, you know, that story, you know, he made clerks, and then he went off and you know, sold it for a bunch and then kind of came out of nowhere. So, you know, I think what you're saying goes along with that kind of thing, which is that the people that follow those guys connect to that story, and they kind of like internalize it to, you know,

Pat Flynn 18:21
Yeah, I mean, your brand or your marketing, it's not just the movie in the film that you put out. It's all the stuff that happens in between. And I think that's, that's really important to know. And it's not hard. It's just, it just takes some human to human interaction. I think that's another part that we're everybody in any space that's creating something that we really need to understand that it's not about b2b business to business or b2c business to consumer anymore. It's about p2p is my buddy Chris Ducker says it's the person to person relationships, and you know, you follow anybody in the space who has a huge following, they're doing that they're making those interactions. I mean, if you follow anybody, like Gary Vaynerchuk, for example, who is huge, he still makes even just a few seconds of time to individually, respond to people and he's using platforms to help them do that, like Snapchat. Snapchat is an interesting thing that I've just gotten recently into, that has been able, and has enabled me to have these really quick but very personal interactions with some of my fans. And you know, when you do that these people will start to spread and evangelize what you do.

Jason Buff 19:20
But yeah, it's amazing. Like, I was talking to Darius Britt, the other day, who's a guy who's kind of a YouTube sensation for filmmaking. And, you know, it really was kind of a breakthrough that he was talking about, you know, I might make a good film or a bad film or whatever, but people are gonna follow me, you know, they, they like me, they like what I do. So, you know, I might have good times and bad times, but you know, it's not about putting everything into the product that I'm making. It's about you know, saying that I am the author of that and that people follow me for that, you know,

Pat Flynn 19:50
Yeah, I mean, I and I'm not super familiar with in the filmmaking world, and, but you know, I can compare it very much to people who are self publishing books now.

Alex Ferrari 20:00
All right. We'll be right back after a word from our sponsor. And now back to the show.

Pat Flynn 20:10
Right. And there's just so I've gotten to know I've, you know, I just published my own book, and I've had decent success with it. And I've gotten to know a lot of other authors who have had success with their self published books, too. Because I'm very into this world, I'm very much into well, how, how can we go around traditional publishing and all the barriers and the red tape that that involves, and actually make an impact and help people but also make a good living at the same time. And I know a lot of people who are very, very much the Steven Spielberg, for example, in their own particular niche, and maybe I shouldn't say Steven Spielberg, because that's, that's, that would be the equivalent, like a self published person. But like, the Rodriguez, like you said, the guy who just everybody knows and he's doing it in his own way. I mean, I've gotten to know a lot of authors who are killing it in the horror space, or in the mystery sci fi space in future settings, like it's very niche down, but in these specific niches, they are the person who everybody reads, who everybody shares, who cannot wait till the next one comes out, who are just, like, building relationships with the characters that this these people are writing about. It's so interesting. And it really makes me want to do something. Fiction one day, I mean, that that's on my bucket list to write a fiction book or do some sort of film, and really affect people in the future

Jason Buff 21:24
Fan fiction.

Pat Flynn 21:24
Yeah, although I don't think I would ever touch back to the future because that shouldn't be touched anymore. So yeah, as long as the Mac is is still alive, I don't think we'll ever see any other film, and I'm hoping he stays live forever, because that means really, but anyway, it's awesome.

Jason Buff 21:24
Yeah. Okay, so when you're talking about I think this is actually a good topic, because ebooks, I think are very similar to the way that indie films have gone. You know, and it used to be that indie filmmakers, even like smaller ones had to go by studios, they had to raise an enormous amount of capital to make films and nowadays with the technology changing, and with video on demand, and all these other things, you know, filmmaking has become somebody something that everybody is kind of, you know, it's accessible to everybody. So the people who are having success with like, say, for example, in ebook and horror, how do you see them? And it doesn't necessarily have to be in that. But I mean, what kind of specifics do they do in order to reach out I mean, even like social media, websites, mailing lists, all the all the kind of staples of building that following.

Pat Flynn 22:32
So here's one specific thing that a lot of authors have done that I did with my recent launch that has worked really well. And that can really be transferred to any other launch of anything, but especially for indie filmmakers. And this is creating what's called a launch group or street team, related to your next upcoming film, for example. And so what I did for my my book that came out, it's called, will it fly. And it's a book about validating your next business idea before you actually spend all that time and money and effort on it to make sure it's something that that will work out. In the end, I actually recruited a group of people who were fans of things that I do, and only about three or 400 of them. And but it doesn't even need to be that much. You can have a street team of 20 people, for example, who you do a few things for you, for example, you give them early access, or to your film and allow them to provide feedback where you give them you know, still shots, for example of some of the scenes that are coming up that you aren't sharing with anybody else, you make them feel really special. And you also just keep them up to date, more than anybody with where you are at in the process. And in exchange for a lot of that, what they're going to give you is reviews on Amazon for that product, the day it comes out, they're going to be the ones who are going to share it. And a lot of times, even though they get early access to that book, or that product, for example, they end up loving the process so much and getting to know you and feeling your energy behind it that they're gonna go and buy it anyway. And they might buy multiple copies. I've had a number of people in my launch group for my book, buy 10 copies of my book, and then share it with their friends, because they were just like, I know, this book is great. I was there when it was being built. And I actually helped influence a little bit of what this was about. You can also have them choose between you know, if you're looking if you have like a poster that you're making for you can have them to choose their, you know, well, what elements do you think should be honest? Or which one of these two do you like better? I mean, you when you engage your audience in that way and give them opportunities to speak up or actually give them early access to things I mean, this small street team can have a huge effect. And it's it happens all the time. There's a guy named Mark Dawson, who I've gotten to know in the in the author space, who's writing these books, and he has this massive following. He does this with every single book, and people are just chomping at the bit to be a part of this sort of limited group for each of these book launches because they know they're gonna get early access, but also they all want to share it and provide help for Mark who they have gotten to know through the work over time that he's done.

Jason Buff 24:58
So now what if you like starting from scratch, though, I mean, these people, this guy's obviously been around and grown this group. But let's say like starting tomorrow somebody is, you know, trying to promote a film or we'll say ebook or whatever. What are the way what what would be some of the first kind of basics that they would need to start putting in place to start kind of building their massive empire,

Pat Flynn 25:22
I mean, I would have some sort of platform, a hub, where you could communicate one to many, in some way, shape or form, whether it be a podcast, a blog, I would definitely recommend a blog, even if you have a podcast to actually facilitate all that information and to collect email addresses, emails, man, if you are a filmmaker, and you have 1000 emails, can you imagine the impact that alone would have to have direct instant communication with your audience and your in your fans and to tell them and give them up to date things on what's going on, I mean, from scratch, you want to build a platform, and I would recommend a blog. If you are, you could even have a YouTube channel if you want for sure. But you know, somewhere where you can then collect email addresses, and just begin to talk about what you're doing. And share bits and pieces of it. You don't have to share the whole thing, of course, and you know, it reminds me of, of Gosh, Andy Weir, who wrote the book, The Martian, when he wrote that book, it was actually I don't know if you know this, but it was actually just initially a series of blog posts. And just this crazy idea he had for a story. And then what happened was, he started to gain a following online from people who were really enjoying these small blog posts. And, of course, he started from zero to but people started to spread his good message and his interesting story around, and then he started to get people who were knowledgeable about Mars and space to actually contribute. That's how he was able to understand all the, I don't know if you've seen the Martian, but, or read it. But that's how he was able to figure out all the information, he got to connect with people who knew what they were talking about, and actually sort of crowd created this book, if you if you will, with his audience. And so that's why it was just smashing success when it came out. And then of course, the movie came out. Also with Matt Damon, but, you know, in a similar fashion, we could all do the same thing, you just start sharing bits and pieces of what you're doing and talking about your story, and you're gonna get, you know, it's gonna be slow start. But if you connect, like with this, like what I said earlier with those people, five people, for example, might not seem very much to come follow you on your Twitter handle or your, your blog. But imagine being in a room with those five people and imagine what you could do with those relationships and how they can help you and you can have convert them into raving fans. Like, I always imagine the people on my email list as people in a room and my email list, for example, now is 160,000 people. So I imagine a stadium or two stadiums full of people who are there, sitting in those seats, and I'm at the center field or whatever, and whatever happened to share, I'm on that microphone. I'm like, Hey, guys, this is what's coming up. Here's where you can go get it. And, you know, a room of 10 people, I mean, it's it's still it, when you understand that those are actual people on the other end, it's it really changes the whole approach and and, again, emphasizes the importance of this relationships that you build, even when you're small.

Jason Buff 28:13
Well, yeah, I get nervous, you know, I've got like a 5000 person email list, and I get nervous that the second I email that I'm like, wait a second, I gotta read that. Sure. Okay, so let me let me talk about another aspect of this. Now. Another concept that you guys talk a lot about is mastermind groups. And this is a totally foreign concept, I think, to a lot of filmmakers and creative people. Can you talk about what the mastermind concept is?

Pat Flynn 28:45
Sure. So a mastermind concept. I mean, this was a term coined by Napoleon Hill, Think and Grow Rich, but a lot of people have been doing it for even before then, and what what it is, it's a group of people, often very limited in size, that are consistently coming together, to help each other out, to hold each other accountable to set goals and stick to them. And back back in the day, for example, Andrew Carnegie had a group of people, I mean, he revolutionized the steel industry. But He credits the people he connected with on a consistent basis, who actually do more than he did about the steel industry, to have him become the richest person in the world at the time. You think of like, for example, back in the, you know, Knights of the Round Table days, I mean, it's essentially that it's, it's a table that's round, because there's no one person at the head, it's everybody they're contributing to help each other out for a bigger better cause. And so and so what was something I think a lot of indie filmmakers should be doing, or anybody who's creating is is be in a part of a mastermind group and it's it could be what with one other person or maybe four or five other people where you're meeting for example, every week or maybe once a month, and you get together on a call, and it doesn't even have to be in person I'm in to master among groups, I love them so much, I'm actually in two. And we meet virtually One of them's on free conference call.com that meets every Wednesday at 9am. And then the other one is that one meets on Mondays at 10am. And then the Wednesday at 8:30am. One meets on GoTo Meeting, you could also do it on Google's Google Hangouts, or even a Skype call conference call, for example, we'll just, it doesn't matter where you are, but connecting. And then it's it's a very formal structured situation to and I think that's important, because I've been a part and have been invited into mastermind groups where it's kind of like, you get all these people together who are building online businesses, for example. But then there's no structure and you kind of just talk about life, and you don't really get anything done. Right, in a mastermind format, here's how you can best use it. So what I would do is I would connect with one or two other people just to start out with.

Alex Ferrari 30:50
We'll be right back after a word from our sponsor. And now back to the show.

Pat Flynn 31:00
Try to get on a consistent schedule actually put in your calendar make it a top priority, because more than anything, the mastermind groups and the people I've connected with, have held me accountable, who have really dug me out of deep holes and who have given me often brutally honest advice that I needed to hear. I mean, I wouldn't be where I'm at if it wasn't for them. So connect with a couple other people get on a consistent basis, get on a call together. And here's how it works, you get on the call. And the first part of it is you each share, you go round robin really quick, about a minute or two each talking about something awesome. That happened over the past week, since you last got together something that relates to whatever it is that your goals are. And so, you know, one thing that comes to mind when it comes to filmmaking is if you get together, you could say, well, I finished the screenplay for my next film, or you know what, whatever awesome thing happened, it's just a way to start off on a positive note, and actually start getting into the content of the actual meeting, which is, the highlight is what's called the hot seat. So one person every week is featured in what's called the hot seat. And that person presents what they're doing or what they have a problem with, or what they need help with what they need an opinion on, it could be anything. But then the rest of the group members, they're tasked with just being there to give advice to help to be a sounding board to give often brutally honest advice, like I said, and, you know, because you could talk about these projects that you're working on with your roommate, or your friends, or your mom, and you know that they're going to tell you stuff often that you that you want to hear, because they're good, they're gonna want to support you. But you really need to get with people who understand why you're doing what you're doing, where you want to go and give you the advice you need to get there. And so that hot seat can last, you know, 30 minutes to 45 minutes. And it does go by really fast. But it's a very, very open, transparent place. And people you know, you don't just want to hook up with other people also just who are random you want to get get together with people who you know, that you can trust. And it's going to take some time, you might want to meet with people in person to have a drink with them, or coffee with them or lunch with them first. So you know that there's a good vibe there. And then the end of the call is everybody round robin going around and talking about, okay, what's the thing that they want to accomplish by the next time they meet, and then the next person is in the hot seat the next time around? We we all the mastermind groups, I have have some sort of online community like as Facebook, Facebook group, or a secret Facebook group, or some sort of place where we can all message each other in between meetings if something comes up, but man, I tell you, it's it's one of the most powerful things in the world, to get together with other people who are more, not necessarily more experienced, because we all have different experiences. I think that's what it is, we all come from different angles. And you know, we even though a lot of us share the same audiences, we never consider ourselves competitors. Because we're all growing in this together. I mean, we're coming at it from a place of abundance. And when we can do that, and help others, we you know, what you put out to help others you always get back. And so it's just been great.

Jason Buff 33:45
But yeah, that's one of the biggest concepts that I think I've gotten from you and Gary Vander Chuck and some of these other guys is the idea of, you know, giving much more, you know, not come out and be like, you know, like me do this, do this for me, you know, offering a lot of value and offering so much that when you finally have something that you are interested in offering people that they're there for you, you know that you've built an audience, but through giving them an overwhelming amount of value

Pat Flynn 34:12
Yet, especially with social media, like the analogy I like to use a social media is like a big giant party, right? Like it's like a big giant room. And there's a party going on, everybody's having different conversations and different corners of the room and different areas. And they're all talking about different topics. Of course, you want to go find your people who are talking about the stuff that you'd like to talk about who you could, you know, join the conversation with, but you wouldn't go find those people and you find them in the corner, and they're talking about stuff that you like, and that might relate to what you're doing. You don't go there and you say, Hey, my name is Pat. Do you want to buy my Tupperware? Like you don't do that, but you always see that right? Like, how many times do we see tweets and facebook messages where it's like, Who are you and why are you selling me this thing? You know, you go there you join the conversation. You provide value, like you said, you just be a part of the group and then oftentimes when you befriend these people and they get to know you, they're going to be curious about what you have to offer, and want to know it in front, and from a genuine point of view and actually be more interested in and actually follow up with, or follow you through that process. No,

Jason Buff 35:10
I mean, that's probably the most I've got a Facebook group and I have to delete about half of the people that post in there, because it's all just about like this, you know, join my this joined by that, unlike first, you know, Developer Relations, I mean, that's, that's a little part of what indie film Academy was, it's like, I want to, you know, create something that's going to genuinely help people and I don't have anything that anybody really needs to support right now. But maybe when I do in the future, you know, or you know, and I also tell people who are doing things like horror movies or whatever, whatever genre you're working in, become a person in that world, you know, something that even if you just do blog posts that are curation, you know, like the top 10 of this, or whatever, you know, to get in front of that audience and give them things they're interested in just so they know who you are.

Pat Flynn 35:56
But you know, I love that you mentioned that it's sort of triggered something that I thought about that that could be really helpful. And that's understanding what you're sort of unfair advantages are and also your unique selling proposition. These are business terms that a lot of people use, but something is very relevant to anybody who's creating stuff in a competitive world where everybody's fighting for each other's attention or whatnot. So what I mean is like, say you do horror films. I mean, there's a lot of people who do horror films. But if I were to ask you, why should I go and watch yours? If you don't tell? If you don't know what that answer is? Then there's a problem. You know, why? Why yours, not the other person's? What's what's going to? What's different? What's your position? Why, what makes you unique, and it's very important to know what that is. And a lot of times you will won't know the answer. And a lot of you who are listening to this might not know the answer. And you might be cringing a little bit when I when I tell you that you have to, but a lot of times it comes from others to know what that is. And so I would encourage you to ask, you know, if you have any sort of falling already who watch your horror films, for example, it'd be pretty cool to hear why people watch yours. And you're probably going to be pretty surprised from the answers. But the answers will tell you what makes you unique. So you can make sure to incorporate that or just do more of that in the work that you do.

Jason Buff 37:14
Yeah, I had forgotten about that. A unique, unique selling proposition. Yeah, so let me talk about I want to talk about the negative for just a second, do you happen to remember any of the advice that you got in a mastermind group that kind of blew you away that you can share with us?

Pat Flynn 37:32
Yeah, I mean, I remember, gosh, there's so many times where the things for me, I mean, it everything from the name of my book and the structure of it to it, there was one time where I was really struggling with my podcast, for example, like, I felt like I was just not getting anywhere, I was kind of doing the motions and just in this cycle, and I wasn't really feeling it anymore. And there was one person in a group in particular, who had called me out on it. And he basically not in a rude way, but in a very respectful way, but also critical way, told me that I was being very selfish and thinking that way. And that I was putting the hard work that it took to put a podcast together. I was I was prioritizing that over what the podcast was actually for and what it was doing. So I actually got some good advice from the rest of the group, including this person, during that same call on how to make sure that I always through all the hard work and the grind, understand why I'm doing what I'm doing. And so I implemented some specific strategies. For example, I now have a specific folder in my inbox. That is simply for gratitude. People who have shared gratitude and thanked us for what I've done, I now have a board in my office that's pinned of thank you notes, a handwritten thank you notes that people have sent me for the work that I've done to help them and every time I get in that mood, where I'm like, Man, I don't want to do this anymore. Why? Why do I keep doing this? I look back right? Looking at that folder. I'm like, Man, I gotta keep doing it. And it reminds me of that conversation I had in that mastermind group. So so that that was a big one, too. There were also moments this was back in 2010. Actually, because I've been in groups in these groups for several years now. I was in a group, where I was considering creating this online course, about creating these what's called niche sites, which, which are sites that are built in a way where it's very much based off of keyword research and a lot of data numbers, and you just kind of build these sites, because there's no competition. And it's a lot of search, and there's tools to help you find out which sites to create things about. And, you know, I got ripped apart one time for kind of getting into some gray hat. sequences in terms of helping to put those together Gray Hat meaning, you know, there's white hat, which is like, you know, you're doing it the right way. It's good, it's all legit and legal or whatever. And then his Blackhat which is like, totally, like, not illegal, I guess you could say was just a bad way to do this. Is this and then I was getting into sort of the gray areas. And I was and I was ripped apart by one of the mastermind group members I had is like, Pat, this is not you, this is not your brand. If you go down this route, I'm gonna have less respect for you, because this is not who you are, and you are chasing the money, stop doing it. And it really just opened my eyes. And I didn't even realize I was going down that route. And it took somebody else on the outside just who had a different perspective, to tell me what was going on. And so I actually never ended up creating that course in the way that I initially had thought I was going to, and it was it was a saving grace.

Alex Ferrari 40:35
We'll be right back after a word from our sponsor. And now back to the show.

Jason Buff 40:45
So what in general do you feel? What do you feel are the key things that kind of keep people from having the success that they have the potential to have online,

Pat Flynn 40:56
Ourselves, you know, we are our own worst enemy. And to go even further with that, it's a lot of it has to do with fear, the fear of failure, the fear of making mistakes, or fear of looking bad in front of other people. I mean, I can't tell you, I mean, I can, because I have data on at least for my audience, that the number one fears that people have are the whole list of fears that people have when it comes to starting a business. But I can assume that it's pretty similar to when creating your own stuff in terms of filmmaking and whatnot. And a lot of times we just are afraid of disappointment we are afraid of or disappointing others, we're afraid of looking bad to her colleagues, and also just putting in all that time and effort in something that that won't kind of turn out to be a success at the end. And you know, those self doubts and that resistance, it really is something that I've learned over time to become actually a sign that before you do these things, and if you feel that fear, if you feel that resistance, if you're afraid, that's good, because that's a sign that you actually care that you give a crap about what you're doing. And it's a sign that there's something awesome on the other end. And when you think about your life experiences, and a lot of the most amazing things that have happened in your life, a lot of times it's precursor by something that you are completely fearful of. And, and that pattern just continues to hold through with with the creative mode that you have down the road. And so I've done things now purposefully because I've had fear for those things. For example, I'm not talking things like bungee jumping, or, you know, crawling into a box of spiders. But, you know, in terms of creating, I now I'm a public speaker, and I was completely deathly afraid of public speaking. But that's how I knew that that that's, that's something that was actually something I should do, because I knew it would help my brand. And I started just to do it. And the more I've done it, the more comfortable I've gotten, I still get nervous, I still like kind of dry heat backstage because I'm just but when I'm on stage, because I prepared enough. I mean, it's I go into automation mode, and I do it. And it's just done wonders for myself, my brand I actually have, I'm doing a keynote next month at a food blogging conference. And I'm I have a five figure fee, they're paying me five figures to speak for 45 minutes. It's like, it's crazy. Like, if you asked me, you know, you go into the door, you you talk to me eight years ago, I would have never done it for any amount of money because I just was so scared of it. But now I see the self doubt and resistance as a sign that you know, there's always something awesome on the other end.

Jason Buff 43:25
Do you have to play any mental tricks on yourself? Or do you have what what do you do to mentally prepare yourself for? Say the the speech that you gave at NAB or something like that? What are you doing like right before you get on stage?

Pat Flynn 43:38
All right, before I get on stage, I am doing breathing exercises. It's something that I've learned to do. You know, I take what I do very seriously, you know, and I know that although I'm I have this personality, and I am fun and just kind of just weird and whatever. I also do what I can to stack things in my favor. So one of the things I do for public speaking specifically, is I've hired coaches to help me everything I do, I try to hire a coach right now I'm actually working with in terms of physical fitness and my personal goals, to dunk a basketball, I'm five foot eight. And you know, which isn't that should never happen, but I'm going to do it. And I know it's going to be long and hard or hard, treacherous climb. But I've hired people to help me because that's just a random goal that I've wanted to do for the longest time. And I don't I don't think just because I'm sure it should stop me. And we talked about a 10 foot goal. 10 foot 10 foot 10 foot rim. Yeah. And I'm, I've increased my vertical 11 inches since I've started training and I'm only an inch away from touching the rim. I'm going to need a few more to get actually above it. Maybe grow some finger length because my hands are small to actually palm the ball. But you know, one step at a time. I just liked the enthusiasm. But I also know that as a byproduct of jump training, I'm going to be more physically fit all around. You know, and I that's what I do when I approach the schools. I don't just try to I try to make it fun and try to kind of have it be a process and gamify the whole thing. That's one of the things It has helped me the most as gamification of just life. And so I always am very interested in the numbers and the progress and keeping track of things and just understanding where I was versus where I'm at now and what I could do to better, be efficient and more productive, and so on and so forth. But other things that, you know, that kind of getting off tangent here. Another thing that I do beyond hiring coaches for public speaking, is I hired a singing coach. So a singing voice coach, actually, voice training essentially, is what I'm talking about. That's where I learned the breathing exercises to help increase my endurance, increase my fullness when I'm on stage. So I have a more commanding voice, and, and all those sorts of things. So, you know, just and also just practice rehearsing. And the more I rehearse, the more comfortable I get. And the last thing, the last trick I play on myself is just, you know, what I'm going to, as long as I know, I've put in the effort to rehearse, and I'm just gonna go out there and do my best and, and just just go for it, just just start, you know, that's one of the things I learned is to just start, you know, just ship as Seth Godin says, and there's a book out there called the Game by Neil Strauss, which is a book it's interesting book about the underground sort of pickup artists world. But I read it because there's just so many good reviews on it. But the tip the probably the best tip I learned from their from this world of, you know, picking up chicks, I guess you could say, and I have a wife, I love her. I don't use these tactics, or anything. But one of the things I learned what

Jason Buff 46:22
She knows, you could do it if you weren't, I don't know, deep down. She's like, Honey, I read the game, I'm sure.

Pat Flynn 46:28
Right. So yeah, I guess I have a plan B, just in case. But no, one of the things I learned was a thing called the three second rule, which was, you know, a lot of times when guys want to pick up girls, they psych themselves out, because they think about it too much. So don't give yourself more than three seconds, just to go up to a girl and talk to her. Right. And then it's just that initial start, that's the hardest part. And so just for me, whenever I'm doing something, and I'm nervous, I just I just go, you know, I prep a little bit, but then I go, I don't give myself more than three seconds to psych myself out, because I will say,

Jason Buff 47:02
No, but that's perfect. Because, you know, when I first started this podcast, and I definitely used a lot of your advice when I was getting started. And one of the key things for me, because I am not a public speaker, and I'm not like very comfortable, you know, talking to people on on this medium or whatever. But it was just to get started and just to start doing interviews, you know, out of the blue, just call people get, you know, try to get things going. And it was like after I started, then I started getting more comfortable. And then started, things started happening, you know, and I put together a website pretty fast that wasn't, wasn't quite that well developed, it didn't really have the key concepts. And it's like, slowly, over time, it's all kind of falling into place. And I've figured out exactly. You know, when people have you know, when you first start out, you're kind of speaking into a vacuum. You know, nobody you don't really have any concept of is anybody reading this as anybody you know, I'm doing interviews, they're going out, you can see the downloads and everything. But yeah, you don't you have that feeling like, Okay, this is just me in a room talking to myself, basically, you know, and then but like, if you just start and you just keep, start generating content and start, you know, doing things that you genuinely feel like going to help people, it just people start finding you, you know, and they're like, Oh, I didn't know who this guy was. And you know, then you start building the building and following that way. But if I sat there and tried to make everything perfect. And I actually remember, I don't remember where it was, but you had done some some speech talking about the first interviews you did and how bad they were. And I was like, Oh, terrible.

Yeah, I mean, I, and I'm sure you hear that all the time, people saying, Oh, well, you helped me out, you know, helped me do this and help me do that. And that's kind of reinvigorate you to be like, Okay, I'm gonna wake up tomorrow.

Pat Flynn 48:44
And oh, yeah, absolutely. No, absolutely. You know, you we all have something special that we can offer others. And we have to remember that sometimes. And, you know, in terms of when I first started out, yeah, it was terrible. But you got to get through those bad, bad takes, I guess you could say, You got to go through your first few terrible films, you know, to get to get to the good ones, for sure. You know, as long as you keep learning along the way, even as you make mistakes, you're always, as long as you're falling forward, you're still making progress. You know, it's when you give up, it's when you psych yourself out, it's when you turn back the other way that you're you're, you're really failing. And so you just keep going is really all when I could say,

Jason Buff 49:21
And it's that constant, like you need to start appreciating failure, you know, like, there's going to be a lot of failure along the way, especially in any sort of film, and filmmaking creative world where it's like, just get to get accustomed to failure. You know, it's the person that goes out and fails that first time and gives up it's like, okay, that's not gonna go anywhere. But the people you know, I think Steven Spielberg got rejected from USC, like 20 times or something like that. I mean, there's just all these great stories or even your example of Back to the Future. Was like rejected, I think my, like 20 studios or something like that?

Pat Flynn 49:55
Yeah. 2027 Studios back to these years. rejected a Harry Potter was rejected Tim Ferriss book, The Four Hour Workweek, which you mentioned earlier was rejected by 21 Different publish up different publishers. I mean,

Alex Ferrari 50:11
We'll be right back after a word from our sponsor. And now back to the show.

Pat Flynn 50:21
Angry Angry Birds a lot of people don't know that, but that was Rovio, the company's 52nd game. Nobody knew any of the other games, but they keep they kept going. And man, they smashed it. I think the Angry Birds movie I saw a preview for it on television. I don't I don't know if I'll be taking the kids that one. But

Jason Buff 50:40
My son was like, Oh my God. I'm like, no, no, no. You don't like it. Do not like it. My son hates Star Wars, which is killing me. Oh, no, He's eight years old. And I'm like the biggest Star Wars freak in the world. And I took him to go see them. I can't get them to watch the originals. And I took him to watch the new one. And he's like, that's your thing. It's you know, we see it in the store and everything. He's like, Oh, look at Star Wars. You like that? And I'm like, when does it ever kind of connect? It will it will like my whole life. I was like waiting to have a son so that you know that he would look at me and be like, Dad, let's have a you know, lightsaber battle in the backyard. It's like no. Angry Birds loves Angry Birds loves zombies.

Pat Flynn 51:18
Versus there is an Angry Birds Star Wars edition. Maybe that'll be the transition.

Jason Buff 51:21
Yeah, I was we got that I was trying to. I was hoping I could trick him into liking it. Right. So one, one final kind of topic I wanted to go through. If that's okay, is your book will it fly. And something that I find absolutely fascinating is the concept of validating an idea. And being it you know, a lot of people and we kind of do this backwards in the filmmaking world, is people will write a screenplay, they'll spend 1000s, sometimes hundreds of 1000s, sometimes even millions on independent films, and they'll put it out there and nobody really is interested. And I think it's really interesting to see a lot the industry is kind of changed now to where all you're seeing is, you know, things that are already successful, that are already validated that people already have, you know, that are already kind of have an audience for them or whatever. Yeah, so I was wondering if and it's a little bit of a stretch, but I think it is related the idea of validating a business before you, you know, launch it and trying to get an idea of if you're going to have success, if you're the right person for that business, you know, and the things that you cover in your book, the

Pat Flynn 52:33
Book obviously is centered toward during business ideas and actually getting to a point where you're, you're getting paying customers, even before that business idea is actually created. And you know, because that's really the only way to truly know whether or not something is actually going to work out is that as can you get early adopters to pay for this idea first, and actually fork over money. And before you actually build it. And that's how, you know, there's actually a good example. In the end, maybe there's a takeaway for this, that is a parallel to indie filmmakers. But there, there's a guy named Jay Abraham, who was an author and just an old school marketers, brilliant guy, influenced a lot of people who I feel are my mentors. So you know, old school marketer before the internet days, you know, he's writing a lot of books. Before the internet was around, he wanted to know what books he should be writing about. And he wanted wanted to validate those ideas. And so what he did was he actually purchased classified ads in the newspaper for those different book titles that he had talking a little bit about what those books were about, and actually collecting payments for those books. In the classified ads, you didn't he didn't even have those books written yet. They were just all ideas. And he knew that the one that got the most orders was the one that he was going to write next. And so the others, he would just refund those payments. And this one, he would work with those people who would place his orders to actually write the books and make them exactly how they should be based on who he was work, who he was writing for. And that's a cool kind of a cool concept. And I think that can be done in the indie filmmaking world in different ways, shapes and forms. Maybe not necessarily getting people to pay for the entire movie or ticket for it before him but maybe to validate the the idea through maybe just getting people to get access to, you know, chapter one of the screenplay, for example, and getting their feelings on that. And if you can't even get people to get access and want those than want Chapter One of the screenplay, then maybe the rest of the chapters aren't ready to be written yet, for example, if that makes sense. And so again, just kind of breaking down the entire process from start to finish into little chunks and then along the way, kind of making it a litmus test to see if it's actually working out or not. And if it's not, then something has to be changed or be done differently. And if it's good, then that's the greenlight to keep going and moving on to the next step. It's almost like Kickstarter, you know, you're Yeah, that's what I was thinking. Yeah, you're using Kickstarter or Indiegogo or something which lot of filmmakers have used to validate their their ideas, you know, you create a little trailer, just to tease that idea. And if you can't get backers and people to pledge then then maybe it's not something that people are interested in. But the other the other part about validation. And the thing that's important that I tell people to talk about or to do in the book is that it will, if it doesn't validate, at least, you could continue to ask those people who you were trying to validate with why it didn't work out. And so with business ideas, for example, if you try to get people to pay for something, they're interested in that potential solution, but when it comes down to it, they don't pay you then you can ask them why. And they'll tell you what's wrong. Oh, I didn't. I didn't feel like it was worth that much, or I didn't feel the messaging was right, or you didn't, it didn't really seem like it was a huge, it didn't seem like it would solve my problem, or whatever it is, then, you know, and it takes the guessing out of it. I think that's that's one of the things that people who start anything or struggle with is just they're trying to guess and, and relying on hope and prayer more than actual data and what their target audience is saying,

Jason Buff 56:01
Well, cool, man. I really appreciate your time and for coming on. You want to tell people how they can get in touch with you and how they can connect.

Pat Flynn 56:07
Sure. Thank you again for having me. My website [email protected]. You can connect with me on most social media platforms, like Twitter Instagram at Pat Flynn.

Alex Ferrari 56:20
I want to thank Jason so much for doing such an amazing job with this episode. If you want to get links to anything we spoke about in this episode, head over to the show notes at Indiefilmhustle.com/672. Thank you for listening guys. As always, keep that also going keep that dream alive. Stay safe out there, and I'll talk to you soon.

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BPS 321: Inside the Golden Age of Hollywood with George Stevens Jr.

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George Stevens Jr. 0:00
You may find along the way that you thought, oh, I want to be an actor. And you find out later, you know, I, I'd like to be a costume designer, I've seen that. And, or, or director, whatever. And you know, so have some flexibility. Don't kind of set you're saying, Oh, I'm going to be a director, because you may find that may not be your strongest suit.

Alex Ferrari 0:27
This episode is brought to you by the best selling book Rise of the Filmtrepreneur how to turn your independent film into a money making business. Learn more at filmbizbook.com. I'd like to welcome to the show, George Stevens Jr. How you doing George?

George Stevens Jr. 0:42
I'm doing well. Thank you.

Alex Ferrari 0:43
Thank you so much for coming on the show. Sir. I'm, I'm excited to talk to you. You've lived a very interesting life, sir, to say the least.

George Stevens Jr. 0:50
Well, I'm working on it.

Alex Ferrari 0:53
You have, you have definitely gone through some journeys in your life and in the film industry and in politics in so many different areas. So my first my first question to you is, how did you get started in the film industry, and I know your father was a little well known, directed, the little guy started out a few years ago. But how did you get your interest? How did you get your foot in the door, if you will?

George Stevens Jr. 1:14
Well, as you suggest, my father was a director of I did just for full disclosure, my great grandmother was born in San Francisco after the Civil War and became an actress and a fine actress on the stage. And she was known as the youngest Ophelia to the great Edwin booths Hamlet. He was the greatest Shakespearean actor really, I think, in American history. Certainly, his Hamlet is renowned. And she started five generations of Stevens is in showbusiness, her daughter, Georgie Cooper, was my father's mother. And she married an actor called landers, Stevens, and it kind of went on from there. And yes, having been born to a father, who was the director. At the time I was born, he was photographing Laurel and Hardy comedies was a cameraman. And in 1935, he directed Alice Adams, with Katharine Hepburn and Frederick Berry, at age 30. And from then on, he really just made great films, one after the other, had a three year experience in World War Two overseas in that chronology. And when he came back from the war, I was buying a couple of years after that I was graduating from high school, and I didn't have a summer job. And he said, Well, you can help me. And he gave me two jobs. One, did this at home, and was to break down Theodore Dreiser's an American tragedy, the great novel of a, of a murder in, in the eastern United States, because he was about to write the screenplay for what became called a place in the sun with welcome Marie Clift, and Elizabeth Taylor and Shelley Winters, which was there his first Oscar winning picture as a director. And I broke that down and gave him all the information and two notebooks. And then also I was to read the stories, they sent from Paramount Pictures where his company was, they'd send books, screenplays, all sorts of stuff. And it was pretty. It actually was kind of boring, because most of these were kind of treat Glee love novels, you know, for a 17 year old or hot summer afternoons. But one afternoon, a smaller book came, and I picked it up, and I read it in the afternoon, and I went to see him that night with the book in my hand, and I walked in, he was in bed reading and I said, Dad, I said, this is really a good story. I think you want to read it? And he said, Why don't you tell me the story? So I started and my brain started working and I started reconstructing this book that I'd read and I walked around his bed, telling him the story of Shane. It was Jackson novel. And you know, I could get more interested in that a little boy with this gun gunslinger he had. And then the next summer, I was in Jackson Hole, Wyoming with my first job on a movie set. I was what was called company clerk, which meant I kept track of stuff, but I was right near that camera. And I did not know it was going to be a class. like film, Shane is celebrating its 70th anniversary this year. So it was 71 years ago that I was in Jackson Hole. And watching Alan Ladd and Ben Heflin and Jean Arthur. And this little boy from New York who'd never been west of New Jersey. And he, Jack Palance, who came was his first major role. And so I was there. I've seen it all. And, and I did kind of fall in love with it.

Alex Ferrari 5:37
You got so I mean, you were born into the business. I know a lot of people who've been born in the business don't get bitten by the bug. But it seems like you were not only bitten, you were not you were mauled by the bug.

George Stevens Jr. 5:50
Some, some people get bitten badly by it. To take particularly, I mean, I'm very fortunate that I had a wonderful father and mother. But sons of famous fathers, they're, you know, at the time that most of them were having difficulty with it. And I think largely by the nature of my father. It worked out beautifully for him. And for me, we became partners into things together later.

Alex Ferrari 6:21
Now, you. You've also worked on he worked as a PA on a bunch of your father's movies. One specific one specifically was a little film called giant. What was it like? Being on set, watching Elizabeth Taylor and James Dean, and what's the biggest lesson you pulled from being on the set of, of such a classic film like that?

George Stevens Jr. 6:44
Gotcha. There are so many Alex. But it was a great experience. Because I gotten out of the Air Force. I gotten out of college, Occidental College, and the Korean War ended. And, and they postponed my commission for a year. And I had nothing to do. And at that very moment, or just a couple of months before dad had acquired the novel giant, and made a deal with Warner Brothers to make it. So I spent nine months with him and two writers, in his living room, working on the script of giant is obviously as a junior partner observer, for the most part, but it he started to learn about film structure. And then one night, then I went in the Air Force. And when he started shooting, just before I was in Los Angeles, and he said, when it goes to show you a movie, so my mother and dad and I went to so Frank's on Hollywood Boulevard, and then across the street to the Egyptian Theatre. And so ealier Kazakhstan's East of Eden and the reason he wanted me to see it was that this young actor never seen before, comes on the screen and had this way of kind of walking in his hooded eyes. And it was James Steen. And dad was considering casting him in the role of jet Reek, who in the book was described at this sort of burly, big fellow. But Jimmy Dean was shooting Rebel Without a Cause at Warner Brothers. And he kept hanging around dad's office because he knew about giant and he wanted to be in giant. And though he was very different than jet, Rick had been imagined. Dad thought he was a kind of a once in a lifetime talent and gave him that role. And when you think about it, the three stars Rock Hudson was 28 These actors all going on to play in their 50s You know, with gray hair. Elizabeth was 23. And Jimmy Dean was 23 and was worth I was 23. And, you know, but to watch this work go on. Being in the Air Force. I I flew to Virginia to see the film shot in Virginia, where the film begins, where Elizabeth Taylor is the daughter of this man with a great stallion war winds. And Rock Hudson comes from Texas, by war winds and they fall in love very quickly, et cetera, et cetera. So I was there, and then I would fly into Marfa, Texas, and then I would be on this set. And, and there were lots of experiences. Sad experience. I was on the set very late in the picture. Jimmy Dean had finished all of his shooting. And he had he had agreed not to draw he had a little racecar and he agreed not to drive it while the film was going on. Because of he broke his leg. Everybody would be out of work. He understood that that he had finished shooting. So he bought a sport a Porsche spider. I think a poor spider 500 It was called and I was On the set one day and Jimmy walked in with his kind of tinted glasses, and told me about the car. And he said, you want a ride? So I walked outside the big soundstage at Warner Brothers with all those, you know, narrow roads. You've seen pictures if you haven't been there, and this little gray roadster sitting on the ground seem so tiny. And we got into it. And he revved it up and we drove through the studio. Lots of thank God, a prop truck wasn't coming or studio policeman, and, and back art. And he said, What do you think? And I said, Well, it's pretty good, pretty good. But now of course, the sad part of the story is that to two weeks later, Jimmy had told my father, he was going to ship the car up to Salinas, from Los Angeles, where he was going to be racing, and bid on the morning of the day, he decided not to ship it, and he and his mechanic, got in the car, and Jimmy drove it up. And they had that accident on the Pacific Coast Highway. And Jimmy was really a it's a complicated guy, but he was talented and, and fun. And I think he had plans to become a director. And, you know, but it was such a tragic loss. And it is strange. How, you know, this is 65 years ago, giant. How his memory lives today.

Alex Ferrari 11:39
Oh, without question. He's, I mean, I've been I've been at the observatory. I've seen the clock there and that statute, James Dean. Yeah, I mean, he's, I mean, rebel with those those movies giant rebel and East of Eden. I mean, they just, it is one of the tragic stories of Hollywood history. Without question well could have, what else could have been? What else could he have done? If given the opportunity, it was it was pretty

George Stevens Jr. 12:03
good. Just by then 24 had a whole life ahead of him. You asked about lesson on giant and one might be interested, two years, filmmaker. listeners. Were editing the film, I was now out of the Air Force. And it's three hour and 20 minute film giant. We, we premiered it at the Turner Classic Movies Festival last year, Steven Spielberg, and I introduced a restoration of it. And that film plays to see it with an audience in all those years later, and they are just with it every minute on the big giant IMAX screen. It's all about an independent women woman. They weren't making films about independent women in 1956. And it's a film about the Hispanic problem, or that that existed back then. And it's a issue we are still working with in our country. So the film is so far ahead of its time, and it's in its kind of values, and concerns. But we were editing. And we've been I've been working with him for a year in the editing room, again, hot summers. And I've got a golf game to worry about. And we've had two previews. And I said to him, just the two of us there. And, you know, we're running the picture. And I said, Dad, I said this picture, we've had two previews, audiences love it. I think just don't you want to just get it out there. And he looked at me and he said, Well, you think how many man hours I think today said man and woman hours are going to be spent over the years, watching this picture people sitting and watching it, how much time will be spent? Don't you think it's worth a little more of our time, right now to make it as good as we can. And it's a lesson that I took with me and everything that I've done in that idea that and that it's just, I just finished a book called My Place in the Sun, life in the golden age of Hollywood in Washington. And I was finishing it during COVID, which gave me time and I worked on it like giant to I just would go back to the quote real one as well. He would do chapter one, and go through it and just polish it and make it as good for the audience as you can. So the lesson is respect for the audience. And I think that should be in the head of every filmmaker.

Alex Ferrari 14:50
Absolutely. Without question. Now. You were when you were on the set of giant you had a young Elizabeth Taylor, which was your age at the time. She's obviously The legend and what she was able to do. I've got to imagine God a guy, you must have had a crush on her. I mean, every man on that set probably had a

George Stevens Jr. 15:10
rage. I met her a few years before when dad was placed in the sun. And I came on the set, and a Saturday, and Montgomery Clift and Elizabeth Taylor, we're shooting a scene. And I'm watching dad direct the scene, and a quick story, because people who make films and and he said, Monty, want to go over there by the pool table. And Elizabeth, why don't you just start at the door? And then we'll just try to. And so they went, and they did the scene with a clip, clips, clip script girl, a person giving her, you know, corrections if they missed the dialogue. And that's it. All right, he said, Let's do it one more time, and suddenly went back. And they did it again. Yeah. And it sounds good. Let's do it one more time. It's got to go. They do it again. And then after that money comes over and comes up close to him and starts asking questions, and Elizabeth comes over anyway. And then anyway, they barely get the scene all set, and it was time for lunch. And I said it and I said, Why don't you have them do it three times before you gave him any instruction. And he said, sometimes it's helpful for the actors to know that they may need some help.

Alex Ferrari 16:35
That's really, that's actually pretty brilliant. It's a brilliant way of,

George Stevens Jr. 16:39
you know, his his job was to make the actors comfortable. But in order to give them advice, the advice has to be welcomed. If he goes over there says no, no, why don't you go here, and you go there and do that. Anyway, it's just a little lesson in indirect thing, but on that day, he introduced me to Elizabeth, on the SAT. And she was without question, in my mind, the most beautiful person on the planet, you know? And then as we're getting ready for lunch, Lisbeth walks over, said, Would you like to go to lunch, too, I found myself walking down the streets of the Paramount Studio. We were both 17 and right. And we go to the commissary, and she kind of walks in, and I follow in her wake as the woman takes her to a corner table, and all and then we had an end. She said, What would you like? And I was kind of fumbling around with the menu. I'm going to have a hamburger and a chocolate milkshake. And I said, that works. Let's do. And so I had lunch with Elizabeth Taylor, which was and, and throughout many episodes in my book, because Elizabeth kept coming in and out of my life and right up to the very end of hers. And she's a she was a wonderful talent, and great fun.

Alex Ferrari 18:14
That must have been this amazing. Well listen with all of the, I mean, you grew up in the golden age of Hollywood, and you were in the midst of it. You were in the thick of it. Were there any actors or actresses that had a major impression on you in your life? You will

George Stevens Jr. 18:31
obviously many from on the screen. And lucky some of the older ones, Jimmy Stewart, and Henry Fonda. Bette Davis, and I when I started the American Film Institute, that's another story share we use we I started the American Film Institute Life Achievement Award. And, you know, the first was John Ford, and the second was James Cagney and Orson Welles and Jimmy Stewart and Capra and Fred a

Alex Ferrari 19:04
few other names. Yes, yeah.

George Stevens Jr. 19:07
And so I knew all of those greats, but I think the two who because I had I worked with him and personal situations were Sidney Poitier and Jack Lemmon. They were a few years older than I am, but more of my generation. And I knew I knew them in all aspects of their lives, not me became great friends, but I did, produced and directed and wrote separate that equal. The story of Brown versus Board of Education, a miniseries that won the Emmy for Outstanding miniseries and I did another only I've only done two mini series and both one the me one with Jack and one was Sydney and, and Jack was this this extraordinary gift If did Othello who could do drama and comedy, and, and was such fun. And Sydney had of all the great human qualities, in addition to being such a pioneer in the matter of and separate that equal was about equal justice, he played Thurgood Marshall arguing, developing and arguing the case against segregated schools in the Supreme Court that led to the outline of segregated schools. So

Alex Ferrari 20:34
those two those are two pretty, pretty impressive wants to say the least. Both legends in their own right, because we're in the golden age so much, is there any misconceptions that people have of that time in Hollywood at that time in filmmaking in general, any misconceptions that you think that? That you can think that kind of suit to your mind,

George Stevens Jr. 20:55
I guess what, I don't think, I guess there are all kinds of conception, Alex. But one is, it looks like a lot of fun. It was really hard work, and make and making the great films, particularly though, you know, accepting those challenges, and then films are filled with adversity, if something's gonna go wrong, you know, and if you're talking from the director standpoint, how do you deal with adversity? How do you deal with personalities. But when you tie a ribbon around it, you know, Turner Classic Movies. It's just amazing how so often you turn on and there's something that's just delightful. And it's, there's another phrase that's kind of part of the Stephens family that it involves another little story, but dad and I went to Academy Awards in 1952. And then I sat next to him and Joseph L. Mankiewicz came on the stage, who had won the Oscar the year before for All About Eve. And he read the nominees for Best Director. And he said that John Houston, The African Queen, William Wyler, Detective Story. Vincent Minelli, An American in Paris elior, Kazakhstan, A Streetcar Named Desire, and George Stevens of place in the sun.

Alex Ferrari 22:46
It's a pretty good year to say the competition was stiff that year, let's just say.

George Stevens Jr. 22:51
And I wouldn't be telling you this story. If John Houston had one for African Queen. My father won his first Oscar for our son. And we were riding on that night. And the Oscar was in the seat between us. He was driving the car, little old school air. And the Oscar was on the seat between us. And for some reason, he looked at me. And he said, you know, he said, we'll have a better idea what kind of a film this is in about 25 years. Now this is when movies came and went, there were no cinema texts. There were no DVD, there was no street in. But he having grown up in the theater, and we read the great plays, understood that the important thing about a film was what it stand the test of time. And he did not know that the 17 year old sitting next to him would one day be the founder of the American Film Institute, which is based on the idea of movies that last and the test of time, or the Kennedy Center Honors, which is about artists whose work stands the test of time, but it is also like respecting the audience. This idea of the test of time is kind of how I frame my appreciation for my own work for you know, the work that that I value and treasure now how

Alex Ferrari 24:25
did you says he since you brought up the AFI which is obviously a legendary institution, a film institution, one of the greatest film schools ever to be created as well as the honors that you create the Lifetime Achievement Award, which I watched every year when they came out. I started in the 80s when it started to come out and you know I remember Clinton Marty and Steven and you know Jack and these guys, there was just so much fun. Especially if when Robin Williams showed up.

George Stevens Jr. 24:56
Or John Stewart

Alex Ferrari 24:58
or Rickles or Rickles I mean, destroying Scorsese, which was in a way only rape was good. Yeah. So what how did you begin and what caused you to begin to create the AFI, which is pretty, pretty, you know, audacious goal to start with?

George Stevens Jr. 25:16
Well, I was I after giant, I worked with my father, I started directing, I directed Peter Gunn, Alfred Hitchcock Presents those kind of shows. And then I went to work with my father on the Diary of Anne Frank. And we completed that I was associate producer. And then he got behind schedule, and I directed all of the location work in Amsterdam. It always done his own location work. So it was a big step up for me. But I, I did kind of joke to my friends that I said, I think I'm spending I'm going to devote my entire life to becoming the second best film director in my family. And then Edward R. Murrow, the great broadcaster came into my life, President Kennedy had been elected, had asked me to run the United States Information Agency, which made the Voice of America telling America's story abroad. And they had a film division. They made 300 documentaries a year. And Ed wasn't satisfied with the documentaries. And he asked me to come run the motion picture division of USAA. And it took me into the new frontier and President Kennedy. And it's just a whole exhilarating new world. And I was making films, I mean, we've had was able to add wanted, total rejuvenation of what was being done under the More staid Eisenhower administration. And I've brought lots of young filmmakers who went on to have great careers, and we made wonderful films. And I love one thing about President Kennedy, he was so eloquent. And he was off, I had wonderful quotes in his speeches. And one that I remember, I'd written down, he, he read the ancient ancient Greek poetry, you know, and he loved to quote, and then he spoke of the Greek definition of happiness, which the ancient Greeks said, is the fullest use of one's powers along lines of excellence. And I realized that Ed Murrow and President Kennedy had put me in the saddle of Greek happiness. I was making films loving what I was doing, along lines of excellence and for public purpose. So it was a wonderful Moreau and Kennedy were great influences on me at age 3029 and 30, when I came to that job, and 1967, but I had, you know, in the Kennedy government, because there's not much about film going on. And I, you know, had earned some prominence because people were conscious of the films we were making, and working with Murrow. And so people would come to me when it was an issue of film, and the National Endowment for the Arts was created to support the arts, the first legislation, funding for the arts, and they knew how to they could give grants to ballet companies or symphony orchestras. But what do they do about film? You can't give a grant to MGM, you know? So, we came to me and I suggested an American Film Institute, because I had been working with young filmmakers and knew that we needed a better opportunity and training. I was conscious of the disappearing of our film heritage that all the film was made on nitrate stock from the beginning of the 1940s. were disappearing. Nope, good catching on fire. In great archive fires are. So we started this film rescue program at AFI. And I was asked to run it and actually, Gregory Peck was the first chairman and Sidney Poitier to bring his name up again, was vice chairman of AFI when we started it.

Alex Ferrari 29:25
Now, at that time, and correct me if I'm wrong, there weren't that many film schools or programs in the country at all right. And the six were

George Stevens Jr. 29:33
several there, you know, UCLA and USC had programs, Columbia, and NYU, maybe a few others, but they were part of four year courses. We have a theory I had a theory that what we needed was a bridge, from education to the profession. And so we called our students fellows and they came for two years. To gain that added knowledge, you weren't required to have been a film student. You know, I was as interested in what they were going to bring to the screen as to what whether they knew how to run a movie Ola, you know, among our first outstanding students, one was Terrence Malick. And Terry had made one little 30 minute film, I think, in the back of it taxi cab. But he had, he was a Rhodes scholar. He was teaching philosophy at MIT men, a journalist, he was going to bring something to the screen. And another was art student in Philadelphia. And we gave a grant to make a little film called The grandmother, which is picture a perfect little film about a grandmother. It was quite weird. And then he came to AFI, and his name was David Lynch. I knew where you were going with that. Ahead of me,

Alex Ferrari 31:05
I was ahead of you on that one. Second, you said weird, and I already felt that was David coming in. I mean, yeah, who are some heat for the audience? Can you kind of talk a little bit about who the alumni are because you have really, you know, the AFI is popped out some of cinemas, Best Tours and best filming.

George Stevens Jr. 31:24
Honest Kaminsky, the cinematographer who's worse there's all of Steven Spielberg's films at Darren Aronofsky, Caleb Deschanel, who's with one of the first fellows and is still a top cinematographer. Oh gosh, somebody, the woman who directed coda? Oh, yeah, yes, she's there. And just outstanding. I wish I had the list in front of me. But those are a few memory. But the district you many, many wonderful filmmakers are from a Ed's wick. And Mark.

Alex Ferrari 32:10
I've had it on the show. It is such a wonderful, such a beautiful soul. Oh, he's such a want to say talking I when I had him on the show, it's like talking to the church of cinema. So just the reverence like yourself, the reverence for cinema is remarkable. You mentioned that you worked on Alfred Hitchcock Presents as a director. Am I Am I fair to say that you met Mr. Hitchcock and spoke to him and

George Stevens Jr. 32:33
worked with him? And what? Indeed, yes. Oh, please.

Alex Ferrari 32:37
He's happy to tell me some stories about Alfred please.

George Stevens Jr. 32:43
Actually, only to say only almost to say hello, when I was directing Alfred Hitchcock, because he would busy making psycho or something. But he had a wonderful woman, Joan Harrison, in this woman who ran it and I really worked through Joan. But then when I started the AFI, Hitchcock would come and do wonderful seminars at AFI. He was just so so precise about moviemaking, and wanted to simplify it. And I remember him saying, Well, how important the screenplay is. And it he said, once the screenplay is right, he says, It's automatic. And then somebody to work with Why don't you let somebody else then go direct it. He said, they may screw it up.

Alex Ferrari 33:44
And that drove away oh, that's

George Stevens Jr. 33:50
what we honored him with the AFI Life Achievement award show. I saw that um, and, you know, he, he was very much at the end of his career. He died the next year. But he is what you see is what you get with hitch. That's that manner and attitude is who he is.

Alex Ferrari 34:21
As a director, we all go through times that the we feel like the world is going to come crashing down around us on set during a production. What was that? Out of all the projects you've been on or been on your father set or your set? What was the biggest calamity or thing that you obstacle that came across? And how did you overcome it in the day?

George Stevens Jr. 34:42
Gosh, I'm trying to think of my father's films they were so frequent, the betta if this is not right in the line, but I'll tell you a story of his story of mine. The day we were going to shoot the scene where Jack Palance gunned down guns down. Stonewall Tory in front of Grafton saloon. And Shane, which is has to be one of the three. I don't know what the other two are most famous gunshots in films that your dad had this idea of, of. He wanted the muddy Street and then we you know, and he was looking for clouds up there in the Tetons. And he got there. And it was a Saturday. And they hadn't gotten that they've watered the street, but it was not. And he did not. And he was willing to send the whole crew home for Saturday. Bring them back on Sunday. And he said, get water from the river. I want this street flooded. And if you remember, Stonewall Tory, the little Southerner when he gets off his horse and start walking toward the saloon where Jack Palance is standing on the boardwalk in front of it. He's sliding through this mud. His foot footsteps are so unsteady. But for Dad, that was a disaster. You know, he knew how important that scene was to him. He decided to send the crew home at whatever cost and bring them back the next day, because that scene had to be perfect. When I was working with Sidney Poitier and this is a more personal I had been doing a lot of stuff since Peter Gunn, I'd founded the AFI Kennedy Center Honors this and that, and and actually, two separate but equal was the first time I had been directing. I produced and written the murder of Mary Fagan, which act lemon which won the Emmy. Now I'm doing this, and I hadn't. But Cindy believed in me, he loved the script. Both Jack and Sidney refused to do television that based on scripts I handed them they agreed to do television in these instances. And we were filming the scene. Cindy has been down in the south and seeing that trouble there. And and has gotten people in Clarendon County, African Americans to agree to file a suit that would become part of the Brown versus Board of Education legal case. He comes back up to New York, where the NAACP Legal Defense Fund law offices are. He comes in late, several of the lawyers are playing poker and Rio and and Sidney comes in, puts his stuff down, comes and sits down with him and plays and a poker before telling him where the story is in South Carolina. I unseen the comedies that Cindy had made with Cosby, you know, we're really great stuff. And Cindy started doing some kind of comic stuff. That wasn't what I was expecting. And I, I kind of Ted Cotton said Bassam to change the light and make an excuse, and kind of walked around, the only place we could find was that store room with lights and junk and everything. And I walk in with Sydney, and this is the two of us. And I said Sydney, I said, I'm not quite sure what what we're doing in this scene. And I don't think I phrased it very well. And that wonderful face looked at me with those eyes. And you said, Well, what is it that you want done in the scene? And I saw this whole thing falling apart. It's at the first kind of direction I give him, you know, and, and I just stood there and we looked at one another. And I don't know where it came from. But I said, I see Thurgood Marshall, as a man with secrets, said he says when that is what to want. Say that word. We went back to work. And we never had a false moment the rest of the way. But it's, it's you know, I've I look back on it. Thankfully, you know, if I faltered there, it could have been uncomfortable going forward.

Alex Ferrari 39:25
Right? You know, it's really interesting. That's such a great thing because each actor is his or her own world. And they work in a very specific way. And it's really interesting, because if you have two or three or four actors in the scene, and they all are working in different styles in different ways, as a director, it's difficult to you can't just do a broad direction you got to do this to that one. That one's being method that one's not being method and, and this time and get into the personalities and egos of the situation. It's a very interesting job.

George Stevens Jr. 40:00
To record. And a very good rule of thumb is, if you have something difficult, I mean, if it's everything fine, but if there's something and you want to address something with one app, if you know things are difficult, you want to address something with one actor, how to break it up, and then quietly take the actor aside and talk to them one on one. You don't want to embarrass an actor, or, you know, in front of the other actors, or right, then they might feel they have to dig in or justify themselves. So it private attention to individual actors is very important.

Alex Ferrari 40:44
Now, with all the professional accomplishments you've had in your life, which is the one that you are the most proud of.

George Stevens Jr. 40:51
Gosh. I'll pick one for you. It's a film called a film called George Stevens, a filmmakers journey. I've made it shortly after my father's death. And it's a film biography of my father. And I'm pleased to say that some friends and colleagues and some strangers say that it's the best documentary about a filmmaker ever. And it was so important to me. And I am so happy that it you know, I applied those rules that I learned from him, just work on it until you get it right. And to respect the audience, let the audience bring something to the film. And that film is going to celebrate its 40th anniversary next year. And it was on turning movies a few nights ago. And in I think your audience, people who are interested in filmmaking to go George Stevens, a filmmakers journey. So on the criteria Terry to channel I think it's on HBO, Max, are there ways to see it? And it you know, I was able to interview I mean, Jimmy Stewart and Henry Fonda and Katharine Hepburn and Warren Beatty and directors, Houston and moody and and Capra, it's for a film lover, or even a

Alex Ferrari 42:26
smorgasbord. Yeah, it's a smorgasbord without question. If you could go back in time, and give your 17 year old self, who's just finished having lunch with Elizabeth Taylor, some advice? What advice would that be?

George Stevens Jr. 42:44
About? Gosh, it's pretty plain, but find something to do that you love. You know, that's the end, if it's making movies, be prepared for a tough road. And you and your show are often exploring with people, how do you get somebody to look at my movie pay for my movie, read my script, you know, and there's there, there's no short answer for that. It's whatever the circumstances, you have to work with those circumstances. But, but to stick with it, and, and you may find along the way, that you thought, oh, I want to be an actor. And you find out later, you know, I I'd like to be a costume designer, I've seen that. And, or, or direct or whatever. And, you know, so have some flexibility. Don't kind of set your say, Oh, I'm going to be a director. Because you may find that that may not be your strongest suit. So kind of determination and flexibility. And, and always to be reminded once you get some control and gaining control over your work, if you're a director is very important, and very hard to achieve. But once you have it, respect the audience, I remember my father saying and it's from another era, but he you read us a wonderful pictures of the early 40s Woman of the Year The first Spencer Tracy, picture, Joel McCrea and Jean Arthur. And the more the merrier. Cary Grant and Jean Arthur and Ronald Colman. There's just so many pictures. But he talked about they would open in the RKO City musical, which has 5000 seats, have a picture of him in front of it when Penny Serenade was opening a picture showed at that Turner Classic Film Festival last week with Irene Dunne and Cary Grant. But he said there's something when 5000 minds come together, he said, they close the circuit, they bring their intelligence, they bring their curiosity. And the link is closed between the filmmaker and the audience. And just to have that idea that the audience he said about shame, which, you know, classic Western at all, somebody was trying to make it a little fancy. And he said, You know, I think I made Shane for the truck driver in Arkansas, says he spends a day alone driving his truck, and he may not be able to articulate his thoughts. But he's thinking, and he's curious about things, and he has ideas, and I want to leave a little something for him to do when it comes to the movie, let him bring something to it. That was beautiful.

Alex Ferrari 45:59
Really, really beautiful. You know, since you've, you know, been raised in Hollywood, and you've seen the change from the Golden Age, to where we are today. Where do you think the future of the industry, with all this new technology, this new generation that's coming up that is not as in love with movies as maybe my generation or your generation was? Because so many other options for entertainment are out there? What do you think the future is for Hollywood moving forward?

George Stevens Jr. 46:31
Well, it's very much up in the air. And I tell you what, I hope it's I hope that the movie going experience revives itself, that there's something more than Marvel Comics and the big, you know, pictures that people love, for good reason. But that, that, right now, it's almost only those that are flourishing in today's theatrical, you know, and I want people to see pictures on the big screen, that idea of my father with 5000 people, if it's 500, or 1000, you have seen it with other people. So I'm hoping that that will renourish itself. And of course, there are values to streaming people, our sets are getting bigger at home. And it's a better experience than it used to be. But it's it's, and more good directors and writers are now working for streaming and television. Yeah. Because they can tell stories that they want to. And that's in my, my plans for the immediate future, because it is a way to tell ambitious stories. So and now we have this writer's strike, which is, I think, very serious, because I think the writers are really feeling genuine. And I'm, of course, a member of the Writers Guild of displacement, that there are just there are less jobs and people are finding way and they kind of fear that AI, they're going to start asking AI to write a script or Polish a script or whatever. And so I'm very much interested in the writers reestablishing a place. But it has changed so much that it it's going to be difficult, but very important that the studios and the writers and the other guilds come together in a way that's fair. I mean, there are people in making $50 million a year off of the work that these writers are doing, and asked to be some way to find a fair situation that allows this fabulous medium that is so rich and provide so much for it to flourish.

Alex Ferrari 49:10
It isn't always the way though, that the machine will always take advantage of the artists if let left alone to its own devices. Right and that's why the unions are important. And that's why you know, collective and all that stuff with what's going on. I agree. And it's more I've spoken. I've spoken to so many writers on the show, who are just saying it's just becoming more and more difficult to make a living, not even become rich just make a living in the business directors as well because it's becoming more gig orientated like here. Here's a flat fee. Thank you very much out the door. You go in that there was a job every week maybe. But yeah, but there isn't a direct

George Stevens Jr. 49:57
people used to direct television kind of Like I did long ago, there were three networks or four networks with a whole season, what 2030 episodes, you know, that's kind of diluted. Now. Someone told me that prominent agent speaking to two days ago, that I think the last strike was 2008, seven or eight. And that year, the network's shot 55 pilots, right this year, there were 15 pilots. So it's all changing. And I hope there's some smart enough people sitting at the top and working for the unions that can find a balance that's going to, as I say, nourish this medium that we all love so much. I agree

Alex Ferrari 50:56
with you, 100%, I don't want to I grew up in the I grew up in the the the video store days, I worked in a video store. And that's what I fell in love with release. And yeah, that's where I mean, I was in high school, and I rented movies. And that's where I discovered giant, and that because I could see them all. And I just started and that's where I fell in love with movies and became decided to become a director. But I worked at a movie theater and believe me, and I remember my first movie in the theater and things, but my children don't like I've taken to the theaters, but they're just like, it's nice, but it's not as important.

George Stevens Jr. 51:28
So did not grow up with now going to have the first adult generation that did not go grow up going to the movies, and are at and it's something that's going to have to be managed. And you know, in the ID you can look at a movie on your phone with all due respect.

Alex Ferrari 51:47
No matter how clean and crisp the phone is. I mean, it's a travesty to watch taxi driver on your iPhone. I mean, seriously, I mean, are giant, for God's sakes, it's the movie itself is called giant, you should not be watching it on a small screen

George Stevens Jr. 52:01
it to watch taxi driver in a taxi?

Alex Ferrari 52:06
Essentially, that's it? Well, that's a different experience, depending on what street you're driving down and who's driving. George, what do you hope to leave behind is a legacy in film, with the work that you've done over the course of your your life and career,

George Stevens Jr. 52:23
will I encourage people to read my place in the sun, or listen to it just come out on the audiobook. It's hard for me to recite, but I've I've, from my standpoint, I love I've loved being involved in it. And, and kind of aspiring all the way I really did kind of set for myself as standard of excellence, and perhaps made a few mistakes along the line. But every time I did it, it was aiming high. And I'm pleased that so much of it people are, you know, I feel good that this film I made about my father 40 years ago, and it was still you know that it's still there and looking great. We've restored it. And so that test of time. I'm a I'm a respect the audience, test of time guy.

Alex Ferrari 53:22
It's such a beautiful place to be my friend. I'm going to ask you a few questions. I asked all my guests. What advice would you give a filmmaker trying to break into the business today?

George Stevens Jr. 53:31
Well, I spoke about it before but you I would say don't have it. Figure out where you're going believe in yourself and keep your eyes open. And you're not choosing the easy path. So you have to be prepared for doors to slam and but make good friends, work with friends and set your sights high.

Alex Ferrari 54:01
What is the lesson that took you the longest to learn whether in the film industry or in life,

George Stevens Jr. 54:05
I think to listen. Listening is very important. And I think when you're young or even when you're old

Alex Ferrari 54:17
depending on if you're struggling or not

George Stevens Jr. 54:23
that that being a good listener. I remember Jimmy Cagney saying in some context for me, he said, Well, I'm a listening actor, you know, and I think in in any field in politics, and journalism, so we entered and purchased as a human being listen to the other person.

Alex Ferrari 54:53
And three of your favorite films of all time.

George Stevens Jr. 54:56
Oh gosh.

Alex Ferrari 54:59
Today Today Today,

George Stevens Jr. 55:02
today you have you know, I like Christopher Nolan's work. I loved Sarah Polly's women talking to beautiful film. And you know, there's just so many we have so a third I think I'll just say because it's its 70th anniversary, Shane. Right answer

Alex Ferrari 55:27
my friend. And where can people find out about your new book and what can they purchase it? At

George Stevens Jr. 55:32
official je s i think is my Twitter handle. I'm not a huge Twitter person. But I did put on Twitter yesterday, I came upon a letter I wrote to my father on Gunga Din, when I was five, five years old. And picture of him on the set that George Stevens jr.com is my website. all lowercase letters, GE o RG E Ste and s. jr.com.

Alex Ferrari 56:11
And then Amazon, you could buy the book or audible to listen. Yes, exactly. George, it has been an absolute pleasure and honor speaking to you, my friend, thank you so much for not only sharing your journey and your knowledge with all of us, but also for everything you've done for the film industry and for the arts throughout your life. So my friend, I appreciate you so so much and thank you again and for many more things to come in your future my friend. Thank you. Well, Alex,

George Stevens Jr. 56:38
I enjoyed talking to you. i i I felt I found many shared values with you. And that's always a nice conversation. A pleasure.

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BPS 320: No-Budget, $600 Camera, 3 Lights & Still Sold Worldwide with Elliot and Zander Weaver

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Alex Ferrari 0:02
Now today on the show, guys, we have really inspiring and unique filmmaking story. Today's guests are Zander and Elliot Weaver, the mastermind independent filmmakers behind the feature film cosmos. Now on a daily basis, I get pitched just tons and tons of filmmakers wanting to get on the show. And as much as I want to help everybody out, I gotta, you know, I got to make sure that the stories that I put on the show are really good and really inspiring to the tribe. And I heard about Zander and Elliott's film Cosmos just by running around the internet. And what made their films so unique is that they shot their feature film, just like I did on a Blackmagic Pocket camera 1080 P. and that alone is not enough for it to really grab people's attention. Because like I've said before, no one cares about what you shoot it on, as long as it's a good story. And these guys were able to shoot a sci fi adventure film, Allah Spielberg's a mecca style about three amateur astronomers who intercept a faint signal from an alien race, and stumble upon something potentially world changing. Now they shot this entire film for about 7000 bucks. And I was so blown away with how good it looks.

And what's even more impressive is they got distribution, and they're selling their movie around the world, and making apparently good money with it. So the film was shot with three people in a friend's garage on a $600 camera, three LED lights and a decade old software post production software package, they shot with two lenses, one old and one cheap. One was a Tamron 18 to a 200 zoom, which they bought for about 100 bucks, and some vintage glass from the 60s from a brand I'd never even heard of. This is the kind of story we as filmmakers need to hear. We don't hear these stories very often. But I want to highlight these guys so much and I can't wait for you to hear their inspirational story. So without any further ado, please enjoy my conversation with Zander and Elliot Weaver.

I like to welcome Elliot and Zander Weaver, man How you guys doing? Very well. Thank you, Alex, thank you very much for having us on the show. Oh man. Thank you for being on the show man. You know, it's, I get I get I get bombarded with requests to be on the show all the time. And they're like, Hey, I made this really low budget movie and, and I, you know, and that was cool, like five years ago, like I made a movie for five grand like, that's, that's cool, but I get 30 of those a week. So it's not I need something a little extra. And I actually you guys came up on my radar with your film Cosmos a little while ago, we've been trying to do this for a while now. So everyone listening, the reason why it's taking so long as schedules, technology, all sorts of things to finally get to where we're at. But I saw what you're doing. And I was pretty blown away by not just the efficiency and the cost and all that stuff that you did, you did a movie for about 7000 bucks, as you told me, but the camera you used and we'll talk about that, and five years. And I say that with like, oh, God help you. You know, all that stuff. I feel it, brother, I feel it's, but I just love what you're doing and the quality and everything looks so great. So we're gonna get deep into Cosmos today. But before we do that, how did you get into this ridiculous business?

Elliot and Zander Weaver 6:14
Well, we ever since I think this is a story of many people who make movies and love movies, we've been doing it since we were kids. You know, since we were the first film we actually made, Elliott was five years old. And I was three. And we got the home video camera. And we made a film called when the toys came, came to life when the toys come live. And I've toys in our bedroom came to life. And after that we were just we were hooked and all through high school, we were making shorts with our with our mates and making music videos for them and stuff. And we decided to just go straight from high school and jump in, you know, we didn't go to a film school, we didn't go to a university. There aren't really the same kind of level of establishment like there are over in the US for film school options. So we were just we just thought we'd jump straight in get some experience and start trying to you know, find our feet in the industry really. But yeah, passionate since since very small, very, you know.

Alex Ferrari 7:11
So the question is, did you sue Pixar for stealing Toy Story from you guys is the question. Oh, yeah.

Elliot and Zander Weaver 7:18
But you know, we're working on it.

Alex Ferrari 7:21
Because obviously, I mean, I broke the story here that Pixar stole they saw your short stole your idea and has made billions of dollars

Elliot and Zander Weaver 7:31
that were like seven or six and we were fuming in the cinema. We were like ready to walk out. This is our first taste of you know, the sippy cups flying everywhere. It was just it was just rough back then I'm saying filming out of his birthday party.

Alex Ferrari 7:51
Can you imagineit to be fair, I'll give them that? They did was the production a little bit better than yours just slightly.

Elliot and Zander Weaver 7:59
Slightly. Alright, so

Alex Ferrari 8:01
let's um, let's talk about cosmos. How did Cosmos come to be?

Elliot and Zander Weaver 8:08
Cosmos came about because we were actually trying to set up another project. As Anna said, when we left school we tried to set Well, when we left school, we both tried to jump into it and sour hearts on directing a feature film, you know, finally getting around to this thing that we wait to get out of high school to do. And we set this project up, we started writing a script. And we we kind of faced that challenge that all indie filmmakers face, which is do we write a script we know we can achieve? Or do we write the script we'd love to see and look to me, I love to make but and we'll cross that bridge later. And of course being like 19 and 21 years old, we wrote the script we wanted to see, obviously, you know, we'll cross that bridge. And then we had to cross that bridge. So we were talking to finance and we were talking to investors and we got a crew together. And it was all looking really good. But understandably we were we were young guys, and we were asking for something like 5 million quid for a budget or something because they all snowboard for the people. We got involved, it was going really well. And all the investment people kept going. This is fine. Your story sounds great, fantastic. Crew look good. But you know, you haven't done this before. And you're young, and it's a lot of money.

I mean, a reasonable.

Alex Ferrari 9:18
I'm just I'm just saying it's like the equivalent of saying, hey, I need 5 million to build a house. I've never built a house before. I've seen it. I've seen it on TV, it seems fairly easy. So and by the way, by the way, at the end of a $5 million house, you have a house at the end of a $5 million movie. Maybe you make money, maybe you won't.

Elliot and Zander Weaver 9:41
So we were like, okay, you know, reasonable reasonable concerns. They kept saying go away and make a film and prove that you can make a movie and we were frustrated because we were like this is what we're trying to do. Anyway. We put that initial film on the shelf which was called encounter, went back to the drawing board and went okay, let's, let's probably do what we should have always done. Look at what we've got available. You know, we've got lots of computer screens, we've got a station wagon, you know, that's kind of Volvo car. We love astronomy and all this sort of thing. What can we do? Robert Rodriguez filmmaking? What can we make a movie out of that we've already got. And that's how Cosmos was born. And our initial concept was to make it in about 12 to 18 months, and then go back to those investors and go, Hey, there you go. Like there's a blu ray told you, we could do it. Let's get back to business. But because we wanted to do it the way we wanted to do it, where we could prove we had, or hopefully prove that we knew what we were talking about, and we can take a script and deliver it, we wanted to basically do as much of it as we could ourselves. And that meant it took a lot longer. But we fell in love with the project. And we just ran with it. And it took five years in the end. But we're thrilled with with the journey.

Alex Ferrari 10:49
So you so you, I mean, I'm assuming you made this on the weekends, and whenever you had spare time and stuff like that.

Elliot and Zander Weaver 10:57
Yeah, well, initially, we did. So the first, basically the first year and a half of work on the film, the casting, finding locations, costume, making the props and everything. And yeah, the first year and a half of the movie was was done in our spare time while we were freelancing, and we run a production company as well independent production company that makes TV documentaries, then from the end of 2015 onwards, we were like, if we're going to make this happen, we've got to commit to it. So we went full time on it. And we, it sounds a bit rock and roll. It's not rock and roll. But we we lived off the royalties from our documentary production, which is something that we talk about, to filmmakers a lot. We say, you know, if you're looking for that liberation, to be able to spend the time making your feature, film, your narrative feature, consider making some TV documentaries and getting them out on the market and letting them do some work for you. So those documentaries gave us that freedom. And for the next three years, or two and a half years, we work full time on the movie.

Alex Ferrari 12:01
Now what was the crew situation like?

Elliot and Zander Weaver 12:06
The situation was limited, right? So we had on the production crew, there was three of us. And that was our set myself, Zander and our mom. And we did. Right, we did everything. So we we rigged all the gear, we lit the sets, we rigged the mics we shot we did all the props, we did a lot basically we directed as well,

Alex Ferrari 12:32
there's that there's that.

Elliot and Zander Weaver 12:35
And with a shoot the shoot was 55 days spread over a year. Basically, we shot in blocks. And that was dictated because the actors, you know, were busy, and they had other commitments, and we tried to work around their commitments. And then in post production, it was just, it was predominantly the two of us, Sandra and I. And then we worked with a composer over about three months to do the soundtrack. So again, it was just xandra night for, like 28 months of just post production just staring at computer screens and just chugging away through, it seems like a really, it's a it's a mad way to make a film. But again, from the very beginning, our objective was we want something that we can show people, and that they can look at, basically, they can't take anything away from us. They can't sit there and go, Well, you know, it was well edited. But that was because you hired a professional editor wasn't it, or it's well graded. But that's because you hired a professional calibrator we wanted to for better or worse, whether it ended up being a good film or a bad film, we wanted to have something that we could show these investors and they could go. So apart from acting in it, and writing the soundtrack, everything else is you and we can go Yeah, now, on our next movie, we don't want to do that we want to work with people who have honed their craft and their masters of their skill and they can bring so much to it, but at least hopefully demonstrates that, you know, we have an understanding of visual effects. And we have an understanding of editing and we have an understanding of Foley and all this sort of stuff. We don't want to do it professionally. But at least we can be part of those conversations as directors. That was the end anyways. So

Alex Ferrari 14:16
I mean, cuz I mean, I've heard of these stories of projects going on for five years, and it generally never ends. Well. It generally doesn't end well when you hear like yeah, been making this movie for five years and like oh, okay, and if it's something I've worked I've worked on features that took that long to make and it just never got released just they paid it they did it and they just couldn't get it sold because it was either too bad or for whatever reason, so that you guys actually got it to the finish line. And and it looks as good as it did and it made as much noise as it did. Is is a feat in itself. Man. It really really I mean you are guy you guys are definitely the indie film hustle. personification? There's no no question about it, because to stay on a project for five years, man, you got to be committed. And that also says a lot about you as filmmakers. You know, if I'm an investor, I'm like, these guys are serious, man, they stuck on this thing for five years better or worse. And there's a reason why it took them this long. It's not because they were crazy, because it didn't have any money. And if they would have had a decent budget, this could have been done within a year all in. Yeah. So now you chose the Blackmagic Pocket camera, which has just a dear place in my heart because I shot my last film on the black bag. It's a pocket camera as well. I've been saying this for a while. It's a stunning image. It's gorgeous. It's tennety p i don't care. It's gorgeous.

Elliot and Zander Weaver 15:44
I yeah, we totally agree. We think it's this unsung hero of the film world and it's completely it's quite overlooked actually. Yeah, we saw when when we shot the film in 2015 we started shooting the film in 2015 and the pocket camera the original pocket camera I think was it did it come out in 2013

Unknown Speaker 16:05
something like that. Yeah, something like that.

Elliot and Zander Weaver 16:07
Yeah. And we we we saw the footage coming through online or people doing camera tests and we were just absolutely blown away by it. We just thought it just has such this filmic quality to it just looks absolutely lovely. So as soon as we could we could we were freelance cameraman at the time and we we bought a camera to use for work and then we were like this is it we've got to use this for Cosmos so it served us incredibly well there are there are you know bumps in the road with the camera battery life for example is no good the screens a bit iffy and all that kind of stuff but once you've got those things in place Yeah, what you've effectively when you buy the camera is this beautiful sensor really and we were we were very happy with the results of the film so much so actually afterwards we approached after the film was released we approached Blackmagic sure they gave it to give away to the filmmaking community which was wonderful like to have that association and that affiliation with them was a real moment of pride.

Alex Ferrari 17:06
Yeah, what I love about what I love about the camera yes the battery power I use the juice box so I just like used to have that. I just I put it in with the juice box at last I we shoot we shoot six hours.

Elliot and Zander Weaver 17:16
Oh yeah, it

Alex Ferrari 17:16
keeps going. It just goes and goes and goes with the juice box. It was solid that part and then I got the was it did you guys get the speed booster?

Elliot and Zander Weaver 17:26
We did we did get a speed boost. Yeah, meta bones. Yeah,

Alex Ferrari 17:28
the meta bone speed booster just automatic gives you another step and a half. It's wonderful. And yes, the monitor in the back can have issues can have issues but you could plug it in if you're if you're so inclined, a little little monitor, pop it out or something like that if you want to. But the speed that you the the speed, you can move the size of it. I mean, and now that I mean now they have the 4k pocket camera or actually the six k pocket 4k is old school now that the six k pocket cameras well, so they have these other versions are a little bit more beefy. But this has this super 16 dial it's a super 16 image. It's a sensor it's a super 16 sensor. So for me like with my film, I wanted that like 1990s Sundance indie vibe with a little bit of green I actually added it was too clean I added grain to the image and post but it's such a beautiful camera now what lenses did you use?

Elliot and Zander Weaver 18:24
We shot most of the movie actually on a single stills lens that we had a 28 mil 1960 stills lens that we just talked. Yeah, and it just like you said it, I don't know what it is about that sensor. But the way sort of the light blooms it does have like a grainy, although it's obviously digital noise it does have a grainy look to it. It looks like film grain.

Alex Ferrari 18:50
Yeah. But it's what it is. But it's pretty clean. But it's pretty easy. If you shoot it right, it's clean. And but the aesthetic of the image has that super 16 clean look. And you and if you just add just a little bit of digital grain to it which a little film grain onto it on top of it, it could just take it to that

Elliot and Zander Weaver 19:12
that other beautiful it worked it was perfect for our needs. You know, cosmos is a film set predominantly in in this car you know in the station wagon so we had to get a camera and all the you know a slider and stuff inside this car and shoot in the confines of the vehicle and to have this small camera was just absolutely you wouldn't have been able to do it otherwise,

Alex Ferrari 19:36
you would have to like cut the car in half and fly you know fly in and out and all this kind of stuff. Like I actually Yeah, like I own the Blackmagic 4.6 K camera, but I chose to shoot with a little camera because of the ease. Even if you would have had a red or an Alexa you couldn't have shot this film.

Elliot and Zander Weaver 19:56
We couldn't we say that to people sometimes and they kind of look at us and they go What do you mean and you Go. Well, I mean, it's tough to get a camera in a car. Like it's not it's actually our car. It's not a set. Car chop the roof off, we've got to drive home. So, yeah. And also up and again, some filmmakers look at you like, you know, you've landed from Mars, because Yes, he does. But he doesn't he doesn't matter to me and it doesn't matter in general. But be there is something beautiful about like film is high resolution but it's soft. It's a delicate image. It's not pin sharp, crystal clear high fidelity. And I think the 1080 p Blackmagic. It has the same texture The film has it's a bit a pinch sharp image if you want it and it's clean, like you said, but

Alex Ferrari 20:48
it's soft, it's it just softens the edges in a way that film does. I mean, they I've talked to Blackmagic a lot about this when I work with them. And I've told them that camera is just like an all of their actually all of their images, they always have this, this kind of like beautiful like it's like red is frickin just scalpel esque. In their image. It's so crystal clear. It's a bit it's a bit much where Alexa is also a soft image, but the Alexa costs 80 to 100,000 as opposed to the black magic and and all of that Now, one thing I found interesting about your story is that you guys, you had a soundstage obviously they don't tell you don't tell don't say this publicly, but you had a soundstage It was your garage, you actually built a garage soundstage where you shot a lot of the filming. Can you explain that processor? service?

Elliot and Zander Weaver 21:44
Yeah, yeah, well, we did the Garrett's actually a friend of ours. So we have one of the challenges that we faced is that the actual set of the movie is the is this car. The vehicle that we would use to get from the garage every single day. So you know, at the end of filming, we would end beginning of the day, we'd get there and we get all the gear out and we set the props up in the vehicle we shoot. And then by the end of the day, we had to direct everything, put it all back in the car and drive up, we could leave it all set up. That would have been but but the film takes place across one night effectively. And instead of having the car out in the middle of a field and shooting actually in the middle of the night. For the interiors. We just drove it into this garish, we put up a black psych and we shot during the day and faked it as if it was at nighttime and it worked superbly well. But we all we did all start going a bit early by the end of it because we weren't seeing any daylight it was middle of the winter here in the UK and we drive it in the dark shoot in the dark all day and drive out in the dark. So yeah, we craved the lunchtime daylight that we got every day.

Alex Ferrari 22:53
Now, I want to go back real quick. The whole 1080 p aspect Did you shooting untended p affect your D your distribution deal? Your sales? digit they go oh, no, we can't take your film because we need four k? Can I just want because this is a myth. People think you have to master in 4k, you have to shoot in six or now 12 K or something like that. I want you to I want you please tell the people please tell the people the truth didn't matter.

Elliot and Zander Weaver 23:24
No, it doesn't matter. Well, it didn't matter to us. We spoke to a handful of distributors, we spoke to a handful of sales agents. We even got two distributors bidding against each other for the film. And even when we settled on one and assigning all the deals up, not once in the sort of six months that we were doing distribution. And since have we been asked about what resolution The film was shot on not once did they ask us during the negotiation process? What what resolution is that? You know, what did you shoot on? It didn't matter. And in fact, when we got the deliverable, the tech specs in the tech specs for our distributor it actually said if you have shot your film in 4k, can you please let us know because we will have to set up a special pipeline for you. Basically, not many people do that. You know, in other words, not many people do that. And we'll have to go a special route for you. So yeah, not once were we asked Is it into k four k six K, they just they watched the screener. And that's all they really want it to talk about. So we often get asked to we get emailed by people going oh, you shot on the six k i read you shot on the Blackmagic six K and we're like no, no, we shot on the television. And they're like no, no, the

Alex Ferrari 24:44
same thing

Elliot and Zander Weaver 24:47
will happen right now get in touch and they'll say we watched the movie you know really impressed with what you achieved with the limited resources and UI Oh, that's amazing. Thank you. And they say well what do you what what camera Did you see on you tell them and like Elliott said They assume success. Okay, 4k, you know, it's the 10 ACP one and they go really I'm shocked and say, well, you you watched it. So like, do you like did it work for you? Did it distracts from the story for you? Or did you just watch it and enjoy it and not really worry? So yeah, I think it's very easy to get lost in the kind of K war with all the modern technology. But ultimately, I think as storytellers I focus should be more on the script and the acting and the soundtrack. Stop it on how many cakes stop

Alex Ferrari 25:29
it stop it, sir. You're talking crazy talk, sir. Crazy Talk. It's all about the cameras. It's all about the gear. If you've got a 12 K camera. If you have an Alexa with $100,000 lens on it. That's all you need. You don't need a story or acting that said that automatically makes your movie good isn't that that's what I've been sold. That's what I've been doing. Am I wrong?

Elliot and Zander Weaver 25:55
asked you know what codec we shot? We shot people go shot raw then right. And we we asked we shot pro res Lt.

Alex Ferrari 26:03
Well, that's not that's not honestly. Okay. Now I'm gonna have to say that is kind of crazy talk. Why didn't you shoot it? Come on, guys. You could have shot raw, well, wait a minute, but you edited and Final Cut, which we'll get to in a minute. So raw would have been a big pain in the butt for you.

Elliot and Zander Weaver 26:15
It would have been it would have been I mean, we just we did our own little camera tests. We put our nose to the screen and we were like

Alex Ferrari 26:20
LTE, you should have LTE not even pro res just to tell the difference. Lt. Yeah,

Elliot and Zander Weaver 26:26
we did HQ pro res and not an Lt. He tests and we were like, looking at our monitor, you know, our Mac monitor going up? Which one is this? I can't tell.

So we also like wanted to just like we wanted to, we're big fans of like committing on basically what it looks like and how it is lit and the color and you know, and so because that's those are the directions that we look up to from our childhood. You know, they didn't have that kind of flexibility that is now available to filmmakers. And I think it can hone your abilities in your craft. So to some degree, we wanted to test ourselves and go look, we're gonna bake this and we're gonna just shoot, and what we get is what we get, and we're gonna live with it. And that's, that, to us is part of the thrill and excitement of filmmaking. It's crazy man.

Alex Ferrari 27:13
Crazy talking guys crazy talk. And but you also have a limited theatrical right? We didn't Yeah, how could you How could you do that with a 1080? p? That's not possible, sir. How could you do that?

Elliot and Zander Weaver 27:25
Wow, great question. Yeah. held up beautifully on screen. We did actually do an upper as two cameras. Yeah, for the DCP using DaVinci. resolves upscale, which is nuts. In fact, I've heard that many people are selling the Blackmagic, six Ks and four KS, going back to the originals and just raising them because they prefer the image, how it looks on the original. But yeah, we had a limited theatrical release, the movie was in nine cities across the states, which was just mad for us, right? We are not anticipating that like two kids from Birmingham, UK, making a movie of its gonna be shown in cinemas in America. That was that was a dream come true. And we've seen it, we saw it twice on the big screen. We had a premiere here in the UK premiere out in Los Angeles as well. And it just really holds up incredibly well considering and I just, I just wish that filmmakers could, you know, stop worrying so much about it because of the kit that we've got available at our fingertips now. It's just so incredibly powerful. And there is just no excuse, I think

Alex Ferrari 28:34
no one and that's why that's another reason why I wanted you guys on the show because you shot with this camera because I shot with the camera as well. And everyone says what, all the same things you would get I've gotten with my film. And and I did the same thing like cuz on my monitor here where I calibrated it looked great, but when I was I premiered at the Chinese Theatre in Hollywood with my father and I was like, this is amazing and but to understand I was terrified I just upwards I did a dp a DCP up to two k I'm like, Is it gonna work? And it's I don't know what it's gonna look like I'd like it's gonna be super grainy and like, Okay, well, it's supposed to be kind of grainy because I wanted it. And when I saw projected in the Chinese and I just sat there before the audience came out that we did a little Tex Tex scout on it. I was like, oh, Mike, it looks amazing. It's gorgeous. It was so and we did the DCP to the to the Vinci and I was just blown away. It's honestly I've shot with all the cameras known to man 3560 and I've tried everything. It's probably one of the most beautiful things I've ever shot that film. It's such a great camera and that's why I wanted I want people listening to understand. You can buy that little camera right now on eBay for six to $800 maybe less, maybe less. You can find you can buy the full like a full kit for like 1000 1200 bucks and that comes with like, a lot. I mean I bought my I bought mine off of ebay I bought it like it for I think 1000 bucks, but it was like a full kit case, batteries, all of that stuff and then to rig it out. It doesn't cost that much like you. Yeah, if you need if you need a matte box, I got my matte box for like 150 bucks. Yeah, it's it's you can really you can pimp it out, man, you can pimp it out. Really? Really?

Elliot and Zander Weaver 30:25
We made our camera rig. Oh,

Alex Ferrari 30:28
yeah, I heard about that. Yeah, yes. So please tell it tell us about your your rig sir. We'll be right back after a word from our sponsor. And now back to the show. Yeah,

Elliot and Zander Weaver 30:47
we actually put up a video on our Facebook page a few months back just to show people because they kept we've spoken about the fact that I've made this rig. And I don't think some people believe that it was actually true. But yeah, it's one of those very kind of Heath Robinson held together with gaffa tape kind of affairs, really. But just you know, when I was looking online, we didn't have a budget for this movie. I was looking online, and there's some wonderful rigs out there. But I think there's like two kinds, right? There's, there's these lovely machine milled beautiful things, right, that are quite expensive. 1000 bucks. Yeah, but cheap, plastic ones, and you think they're gonna snap when I first use them. So I just thought, because we had some very specific requirements with Cosmos getting in the car and being able to adjust the rig setup and what we wanted to do with it. I was like, why don't I just make a custom one. So went to the hardware store, got some word, got some copper pipe, got some nails, and just put it all together early. And you can see the behind the scenes. It's not pretty, right? It's not but

it's as part of the fun of this film. You know, we are very proud and very like, humbled by how well it's done. But we're also really excited because we've done it in sort of the most kitbashed ad hoc way, you know, we've got a cardboard matte box, and we've got ankle weights on the back of our rig. And we're using a wheelchair for a dolly and it doesn't matter. It doesn't matter to us. And it was film about it wasn't about standing behind a camera with a cap on and posing and looking cool. It was about making a film no matter what. And it wasn't about being cool and being seen with a red epic or Alex Yeah, we'd love love to work with that, you know, it would be a dream, but we fought we fought went that. That's sort of the image of feeling good about ourselves in exchange for actually being able to get a film made.

Alex Ferrari 32:44
Yeah, no, it's in that when I saw when I saw the behind the scenes and I saw you guys in a wheelchair. I was like, oh, Robert, Mr. Rodriguez has helped us out so much. Because he's, I mean, I'm a bit older than you guys. So I came up around the same time Robert did I speak of him? Like I'm my friend. I'm not but but Robert. Bobby, Bobby. Bobby, no. Robert, he did the wheelchair thing with his with El Mariachi and I did a wheelchair thing every everybody of my generation did the wheelchair like we and to be honest with you this is what how I got because wheelchairs are expensive. They're not cheap. So what we did this is back in 1994 I think we went to the mall where you could rent a wheelchair for the day for $1 25

Elliot and Zander Weaver 33:32
Oh wow.

Alex Ferrari 33:34
But we just took it home

Elliot and Zander Weaver 33:37
Wow. morally questionable.

Alex Ferrari 33:39
No, wait, wait, wait used it, returned it afterwards got my dollar I got a quarterback because I returned it. So the essential rental would be it was just a because no one does that like and there's also the 90s and they didn't you know and it's a different world way less less cameras let's cameras in the you know, security cameras less security. It was it was the Wild Wild West. But yes, that's that was what I do.

Elliot and Zander Weaver 34:08
Right. That's the indie film hustle.

Alex Ferrari 34:09
No, man. I since I've been I've been I've been living the brand since 92. Sir. What is the biggest mistake you made making this film? I'm sure there's a list. But what's the one that you like? Oh, um,

Elliot and Zander Weaver 34:27
I think I think the biggest well, so this is this is an interesting question. The thing that we often say we would do differently is we would just get some help, right? We would raise a bit of money, right? very obvious, like two people, three people. But the challenge that the reason it's not that simple, actually for us is because part of part of the marketing for Cosmos has been leveraging this kind of indie film spirit. It's been Connecting with the filmmaking community by saying, look, we're just doing this with nothing follow us along, be part of it. And, and so if we'd have done it, how most of the people do it, when they put a band together and they kickstart and they raise $1,000, then you're just the same as everybody else, right? So to some degree, this nuts stupid way of doing a movie was took ages, but it paid off because it's allowed us to open up conversation, we're talking to you now because of it, we wouldn't be otherwise. So I would say if I wanted to get it done quicker, with less stress, just collaborate with more people get it done sooner. But you know, I'm very proud of like, the way we've done it and and the experience that we've obtained from it, it's just like, God, it's a measurable way to just have a bit of a glimpse in and understanding about all these elements and aspects or it's like the ultimate film school. So it I, you know, it's a really interesting question.

Alex Ferrari 35:59
What did what did mom do, she was a third crewman who woman

Elliot and Zander Weaver 36:05
was essential so our mom professionally Not anymore. But before we were born, and while we were kids, she was a professional TV makeup artist. So we the one of the main disciplines that she had on the film where she was hair and makeup, and that obviously, you know, sort of rolled over into continuity so she was keeping track of all the beard length and the hair length and the colors and all that sort of thing. And then we did also just like rope in and pull it a good use doing the clapperboard every now and then sometimes holding the boom and sometimes running the smoke machine man. She was sort of almost like the third director really we were we were all in it together but she was also we often say she was the onset mom and every set needs a mom you know and all the older guys they kind of she mother them and they adopted her so we all we had this sort of family family unit on the film. Yeah.

Alex Ferrari 37:05
Now what did you guys use for smoke machine? Did you actually like buy one of those like party smoke machines? or?

Elliot and Zander Weaver 37:10
Yeah, we had we already had like a Mr. Like a disco smoke machine type thing. But we tested outside we're like, this is just not not gonna happen. Like in the windy British winters like okay, it's

just lit a cigarette. That's not gonna work.

So actually, the single biggest expense on the movie, we bought a gas powered our temp smoke machine. Yeah. The propane ones. Yeah, the proper drums, you know, and, and, but for us, we, we could justify it in our heads because we were just like, this is gonna give us a production value. We're going to be out in a forest and it's going to give us the depth and allow us to kind of make it look like we have more likes than we do. And we're big fans of like having that smoke medium to light in and all that stuff. So for us

it was it was about it was over 10% of the budget. Yeah, on this moment.

Alex Ferrari 38:03
But I want to get it I want to ask you something because I've shot with a ton of haze machines and smoke machines in my career. And you guys didn't shoot RAW. So I know from shooting with smoke machines that smoke doesn't take direction quite well. How? How Tony Scott shot every scene of every movie that he ever did with a smoke machine or a haze machine and it looked perfect every time how he did it? I don't know. I could only imagine I've had struggle with full crews. How the hell did you wrangle smoke or haze in a shot? And how did it not how did you match it in post? And how did you deal with it in color? Because sometimes if it's one shots hazy and then the coverage is not hazy. How do you like how did you do it?

Elliot and Zander Weaver 38:54
Well, it's difficult

Alex Ferrari 38:56
it was hard to sell Alex I have to tell you it was ridiculously hard.

Elliot and Zander Weaver 39:00
It was impossible. We almost Set everything on fire and third degree burns and the whole lot really no yes so we did get quite good at like timing the smoke machine so you can we could sort of like leave it off on its own and it would just trickle out and it's very against the rules of owning a propane gas. smoke machine is never leave it unattended but you know, we were all grown ups we were only a few feet away.

We all think we do like a blast right? We do. We'd like one of us would run around with a smoke machine blast into the grass and all that kind of stuff. And then you sit back and it should be this enormous fog cloud right here behind the camera ready actors are we ready? wait for it Wait for the moment wait

for the video. And then just when it was right we went for it.

Alex Ferrari 39:50
I have to I just have to point something out that you were judging me morally about my my wheelchair scam, sir, you left row pain machine unattended, sir Which actually could have killed people. My little scam did not kill anybody. And it was returned sir. So I both of you, I just I just wanted to point that out.

Elliot and Zander Weaver 40:10
I take everything back I'm sorry.

Alex Ferrari 40:13
So yeah, so that even even in post though, like, matching, matching that haze

Elliot and Zander Weaver 40:21
did it for the most part we it was okay. For one reason or another, we didn't have too much problems, but we did this there is always that you know, there's always that balance isn't there when you come to your color grade and you

think you did a bit of smoke stuff in it. Yeah. pasting backgrounds and paste that can you just take the smoke from behind this guy's head in this shot? Yeah. And put it in this guy and he would just be like,

Alex Ferrari 40:47
okay, yeah. I mean, it's, it's, I just want people that hearing this understand shooting with a smoke machine or haze machine is not easy, and it's time consuming. It is. You shoot it up. Settle. Wait, wait, shoot. Oh, cut. Do it again. And then like, Oh, you I've only done an insight. I've never done it outside. So I can only imagine shooting it outside where you guys had

Unknown Speaker 41:16
action as well. Like you'll be for 10 minutes. And then suddenly, you put the smoke machine over there. You know, it's it's you chasing your tail all night long.

Alex Ferrari 41:27
Now, can you talk everybody because you guys did purchase a very high expensive wind machine. So can you tell people what that wood machine was?

Elliot and Zander Weaver 41:36
Yes, yes, absolutely. Well, you know, in the, in the spirit of all high end special effects that you see in all the blockbusters. We we went into our garden shed and we were digging around and we were aware that you know once upon a time we were the proud owners of a leaf blower. So we got that Dyson leaf blower out gave it a bit of a blast and thought okay, well we can't record any dialogue while using this but we can have winds so yeah, that was one of one of our jobs. In fact, my job on the end of the shoot I was directing and blowing hot dusty air into the faces of the actors so you were just directing right yeah.

Alex Ferrari 42:16
Smith and it was Yeah. You want him to cry so you just show just slammed dirt into their eyes basically at high speed.

Elliot and Zander Weaver 42:29
Yeah, teary, glassy eyed look. That's great. Oh, sorry. No, you've just got your face amazing.

Alex Ferrari 42:38
Now what I want to talk about post because what I read what you guys didn't post again made my heart just just warmed my heart because you were using two pieces of software that I use on I look I'm a recent convert from Final Cut seven when I say recent was probably like four or five years like four four years ago maybe I think four or four years ago I think I switched over to editing four or five years ago I switched to editing to in resolve strictly but I had seven solid and with 10 ATP when you guys were shooting a pro res so I actually I mean with my first film I had to actually go to resolve because I was shooting RAW on the sim the old Cinema Camera the original the original 2.5 k Cinema Camera so I had to go rock because I'm like I finally have to leave poor Final Cut seven so you edit it in Final Cut seven and then you colored in color to Apple color if I'm not mistaken right

Elliot and Zander Weaver 43:41
sound design in Final Cut seven as well.

Alex Ferrari 43:44
oh yeah oh yeah

Elliot and Zander Weaver 43:45
yeah,

Alex Ferrari 43:45
so you guys are doing and what year was this?

Elliot and Zander Weaver 43:49
This was yeah started a

Alex Ferrari 43:53
truly truly no excuse so as I'm saying cuz I I did all this in like 2006 so there is there's no excuse no base you have what you had and that's again that's another great lesson here. You have it you own it use what you got

Elliot and Zander Weaver 44:09
that's it that's what it's all about and for us we we we produce all of our documentaries using Final Cut seven this system and again our philosophy is just like look there's been Oscar Oscar winning movies that have been edited on Final Cut seven we have no requirement to push to a new piece of software we're not shooting in 4k or 8k or something crazy. Shooting 10 Hp if it's good enough,

or parasite when the best time Yeah, john. Seven.

Alex Ferrari 44:38
Yeah, no parasite was edited.

Elliot and Zander Weaver 44:43
Yeah, it was so

Alex Ferrari 44:46
easy. I didn't know that.

Elliot and Zander Weaver 44:48
Yeah, it's still strong is a

small band of FCP seven users and

Alex Ferrari 44:53
like come on, keep it alive.

Software is a great piece of software, though. I do like music. Have a little bit better than color, I have to say,

Elliot and Zander Weaver 45:03
yeah, we're in the process of kind of switching over to resolve for all things, all things generally really, you know, cutting and grading as well. So, I mean, just black magic all the way.

Alex Ferrari 45:15
And that's another thing that people want people to understand is like, if you if you stay within the Blackmagic ecosystem, man, it works beautifully, like you, you shoot RAW, bring it into resolve, and you can do everything in resolve and then you don't have to actually even go out to online anywhere. it all stays in visual effects are connected sound is connected. It's it's a pretty amazing piece of software.

Elliot and Zander Weaver 45:39
You're talking some kind of unknown future world to us, Alex, we're still dealing, Final Cut seven and kind of

get a floppy disk. Floppy? No, no,

Alex Ferrari 45:51
get the zip, get the zip disks or get the zip disk. The zip disk in the jazz? Do you know even know what a jazz drive is?

Elliot and Zander Weaver 45:58
No.

Alex Ferrari 45:59
Do you know what a zipped is? Do you know what a zip disk is? You guys are so young. You're so young.

Elliot and Zander Weaver 46:07
Copy this right?

Alex Ferrari 46:08
No floppy disk was a 1.2 meg, if I'm not mistaken, disk that are held like 1.2 make the zip disk held 100 Meg's plastic disk. And then the jazz was the big brother of the zip. It was all by iomega it was a company this now I'm just I'm dating myself. And only like 5% of my audience is going. Oh, I remember that. No, I'm much, apparently much older than you guys extremely much, much older than you go. We

Elliot and Zander Weaver 46:39
used floppies at school putting our coursework on floppy disk. The USB flash drive thing was like, wow.

Alex Ferrari 46:48
Science Fiction, isn't it?

Elliot and Zander Weaver 46:50
Yeah. Now it's like, oh, he's

on USB stick. We were talking to someone not long ago. And they were talking about mp3 players when they listen and what was it and they said, Oh, you say they were saying something like, Oh, yeah. parently there was a time when mp3 players couldn't do this. And we were just like, oh my god. Like, there wasn't a time when mp3 plays existed. Yeah,

Alex Ferrari 47:12
yeah. Yeah, there was this thing called tapes. CDs, records, eight track. I yeah, a track vaguely in a car in a car. When I was a kid. I remember. Ah, anyway, I'm so I'm so I'm so effing old. I appreciate you. You reminded me. Thank you.

Elliot and Zander Weaver 47:31
I said so children have a tape. Recording you you mixtapes on?

Alex Ferrari 47:36
radio and waiting? Yeah, waiting for the radio, just like I hoping the DJ does not say a damn word over the song.

Elliot and Zander Weaver 47:45
The song in your life? This isn't right. Where's that?

Alex Ferrari 47:50
Because you hear that said 1000 times and you're like, Hey, welcome back. Like he's just waiting for that.

Oh my god, I used to do that all the time. So weird, because you guys, you guys were the DPS in this as well. And it looks By the way, fantastic. It looks gorgeous. So that's extremely impressive. You got what I love about the film is that you you really made it used so much production value, but yet in a very condensed very small space. Really, it was a small group of characters. And a lot of people think that you have to make a very contained movie like yours, which is contained but it wasn't contained. There's like big outside scenes, and there's excitement and things like that. But it doesn't have to be in a room. I mean, you you can think outside the box a little bit. And it's still you did a car. But it was a car with outside and you know the sky and there was a lot of production value and all this stuff that you did with it. But we did look at the film is really great. When you got into color, though. How much did you do? it? Was it like you guys were close to where you want it to be. And that's scary, man. I'm like, I'm just I'm letting you know, I've been a colorist for 1012 years. I have to shoot RAW because I need that. The freedom to like save me. For me. thing to do. Yeah,

it is the correct sensible thing to do is what you're saying?

Elliot and Zander Weaver 49:18
I mean, why not? Is the real answer to that question. Why would you not use those tools that are available? But ya know, we shot as we previously mentioned, we lit with the colors. We wanted it. You know how we wanted it to be lit with big fans of splashing color in their sky? Yeah, Tony. I mean,

you know, and we're not likening ourselves to No,

Alex Ferrari 49:41
no, no, no, it's just like Tony Scott. This is what I do. No, no, we understand. Yeah, we understand Tony. Rest in peace, Tony. But I mean, Tony and Ridley both. Yes, yes.

Elliot and Zander Weaver 49:54
So yeah, we our goal was to just capture that as much as possible on location and then When we got to, to the color grade, for the most part, it was a few kind of vignette power windows here and there. We pushed we did a thing. We did some tests early on, when we were comparing the Blackmagic footage to film footage. And we noticed that film had like a kind of slight greeny yellowy tint in the highlights, that's something we just saw. And so we just pushed a bit of that in the saturation of the contrast ever so slightly, it was a very time consuming process, because it always isn't it with the with the color matching and everything. But in terms of how, how much we push the image, we didn't do a huge amount to it. We were quite delicate with it.

Alex Ferrari 50:42
And how about visual effects? Because there's a couple of visual effects in the movie. There is

Elliot and Zander Weaver 50:46
70 visual effects of the film, how many? 170? Yeah, nice. Most of them are not visible there. We call them invis effects, because they're just not even supposed to be noticed. They're like set extensions, and skylines, and stars in the sky, and all that kind of stuff. But yeah, I handled the visual effects. While Elliot was doing all the sound design and the Foley for the film. I did the visual effects on blender, which is fantastic open source. VFX software is just getting stronger and stronger. And man, it's exciting to see what they're doing with it. pioneering stuff. And, yeah, and After Effects as well. But for the most part, like I said, it was some stuff extensions and skylines. But there were more involved things. For example, the front of the telescope, we replaced the front end of the telescope in the movie, because it looked pretty awful. Actually, it was a it was a visually a tripod carry tube. And we created a prop for the front to make it look like a telescope. And then we got into the Edit. And we were like dad just does not sell

rubbish, rubbish,

rubbish, absolute trash. And so he turned to me and he said, Can we do something about that? So I had to figure that out. It was very much a learning process as we went. But yeah, I always say that like, when it came to the visual effects, it was something I was doing for fun before Cosmos was even a consideration. So if you ever get that kind of tinge of excitement about anything, just just explore it a bit because filmmaking is such a diverse discipline there's so many different elements to it, chances are it'll come back and help you at some point

Alex Ferrari 52:27
and you get so you can't then after effects you become a competent After Effects visual effects. 3d in Blender 3d, Final Cut, edit, and color and then you also mastered sound and final couple, which I know is ridiculous. Because I've done it myself. It's not really built not built as audio. Not at all. Not even a little bit, not even a little bit. And then you guys also did Foley as well.

Elliot and Zander Weaver 52:52
We did a lot yeah, we did the Foley and I did that. So it was it was doing the visual effects like I was stomping around and rustling and breathing into microphones and all that sort of thing and

Alex Ferrari 53:03
amazing 66,000

Elliot and Zander Weaver 53:03
sound effects were put in onto 100 audio tracks.

Alex Ferrari 53:08
So what what machine were you running because I know Final Cut seven fairly well that's going to tax the that's going to tax the software, sir. Yeah,

Elliot and Zander Weaver 53:19
I don't I just an iMac and iMac.

Alex Ferrari 53:23
That's an iMac with a with an operating system that still runs Final Cut seven because now officially, it's dead. Yeah, you can't upgrade. Yeah.

Elliot and Zander Weaver 53:33
We have to IMAX right. This one today and the one we made Cosmos on which we cannot change.

Also, the Mac is like dead now you turn it on and you just try and open up chrome or something. You just think we kill this computer trying to make that film? Yeah. It just wants to retire. It wants to graze.

Alex Ferrari 53:55
Is it something about Baxter? Or is it something to say I still have three towers of old max that I just I can't get rid of them. I just there's there's just something like I can't there's no I can't get rid of my Mac I don't like just just in case you need that CD ROM for some reason. You know,

Elliot and Zander Weaver 54:17
absolutely.

See the floppy disk drive on it. So you gotta keep gotta keep the options open.

Alex Ferrari 54:26
Just in case, everything goes to goes to hell. You got Final Cut seven. Let's rock and roll. Now, and so you finish this whole movie, you're ready. It's been five years. And you're like, Okay, let's get this out to the world. Tell me your adventures in distribution. We'll be right back after a word from our sponsor. And now back to the show.

Elliot and Zander Weaver 55:01
Okay, yes, so we finished the film. And we then set about putting together the marketing materials that we thought we would need in order to get a distributor. So we did our own poster, and we cut our own trailer. And we put a screener together and all that sort of thing. And then we decided to, in the spirit of the film, continue to do everything ourselves. So,

Alex Ferrari 55:25
of course, why wouldn't you? Why wouldn't you?

Elliot and Zander Weaver 55:28
Why wouldn't we have learned our lesson after five years? So we started, we actually tried to submit or we did submit the film to probably a dozen film festivals in sort of the tear of film festival that you hope your film might

Alex Ferrari 55:44
sell Sundance, Sundance, Sundance, or South by Southwest, you don't you donate it to Robert Redford's retirement, understand, as

Elliot and Zander Weaver 55:51
I'm sure he appreciated that, we obviously got flat out rejected from from every festival we submitted to. And then we decided to just sort of, we were going well, we're gonna go to we try to get into festivals, so we can connect with distributors. But I wonder if we can just connect with those distributors directly. And we spoke to a few filmmakers, that we knew we've done that route. And that's what we pursued. So with our marketing material, and a screener of our film, we set about reaching out directly, and sent out some introductory email, sent out some screeners and just started talking to people really, and we spoke to sales agents as well and try to suss out whether that was the right route for us. And in the end, we, we we got we actually got two distributors competing in a bidding for the film and push that up the or, you know, yeah, push the bid up and make it more favorable for us. And then ended up going with one that we felt offered something that was worth, you know, the deal worth signing up to. And, and that's what we did, that process took about six months from, from the day of finishing the fill to, but that's

Alex Ferrari 57:01
nothing. But that's nothing for guys like you you've already taken. He's taking you four and a half, five years to make a movie six months of distribution. That's nothing.

Elliot and Zander Weaver 57:09
I sense of time. It's like, we were like six months. Yeah, it was an interesting process for sure. But we used IMDb pros free trial to create a list of distributors that you know, in the in the kind of realm that we were looking for, and we just, we just went down that list. And ultimately, it worked out and we found a home for Cosmos that is done for the most part what we wanted it to do, although no distribution stories, plain sailing, for sure.

Alex Ferrari 57:44
Yeah, I haven't heard of one of those. yet. That ever it's like, yes, it was fantastic. They only gave me money. I actually didn't know what to do with all the money and attention I was getting was generally not not not something you hear. But but generally speaking, though, you're happy with where you went with the distribution company and how things have been how it's been put out into the world and everything like that, because I look, I've seen it everywhere. And I've seen it pop up a bunch of different places. So I'm assuming that you guys as far as marketing is concerned,

Elliot and Zander Weaver 58:14
yeah. It is. It is for sure. Yeah, we will. We will. We we've got us ventures. And I think their model is very much given to the producers, they know their movie, they can market it, you know, we'll put it on the platforms. And so as far as we're aware, most of the marketing of the movie is our work really, you know, we put the post in the trailer together, we did an ad spend on some social media to try and get it out there. And we're just trying to engage with the filmmaking community and share the process read as much as we possibly can. But you know, we are, we're certainly happy with the reach of the movie. It's available on you know, many platforms. In the US. It's on like Hulu, TV, it's on prime streaming and Vimeo. It's a all the all the all the S VOD, and VOD options that you could hope for, to be quite honest. But there's also certainly a strong argument for that kind of independent distribution route where you handle yourself if you do all the marketing anyway, right? Like, why not? Why not made that final step for us. We our goal was very much to be able to finish the movie, give it to somebody else have control over the marketing, because we didn't want it to be in someone else's hands were worried that it could be marketed incorrectly. But but to not, to not have all that time spent on getting that movie out there. So it made sense to hand it to somebody else because we wanted to start writing a new project to start moving forwards and not get kind of like bogged down in the in the personal distribution of the main thing

Alex Ferrari 59:50
now but the other thing is to you guys have a very different endgame for this film. And that's something that's really important for filmmakers to understand listening is that your goals with the film We're not to make a million dollars, or you know, or be, you know, rich or anything like that off the film, money's nice. We would like to have money if we can't keep going without it. But because I'm assuming you don't want to do another five years like this, I'm assuming this is it, you're not doing any more. No more of these movies, you have to promise me no more. But um, but you but your goal was to get it out there and and get your name out there for people to see you to have conversations about other projects to talk to other investors. That was the end game for this film, correct?

Elliot and Zander Weaver 1:00:38
Absolutely. Yeah. I mean, the film has, the film has been out six months now. And we are starting to move into a phase where the film is making us money, which is great. Because that's a real uptick. But you You're right, our goal was, we have the philosophy that like, we couldn't buy our way into the movie industry, even if we had loads of money. So we've got to find something of value, beyond the finances that would allow us to progress as film directors. So if we could trade, the financial reward for the exposure, and hopefully people are liking the movie and the word getting around, and maybe people in industry hearing about it and going Oh, yeah, I've heard about this film, actually, that was more valuable to us as filmmakers. And and we do try and stress that to people we talk to and, you know, on things like this, that we're not at all sort of suggesting, but this is a business model for

Alex Ferrari 1:01:37
the $77,000 five year model than No, not so much.

Elliot and Zander Weaver 1:01:42
We were you know, we run a production company. Aside from this, we got other projects and other fingers and other pies. The reason we wanted to make this movie initially was as a bargaining chip to get that initial film off the ground. In the end, it was just supposed to be something that we could barter with. But now you know, it ended up becoming something bigger. And it's actually acting in a way as like a crowbar. So open industry doors, and since the film has been released, we've had people from, you know, Hollywood, email us and you know, we've been talking to managers and we're potentially talking to people and it has, it has given us that sort of springboard. So yeah, we we traded the finances for potential, you know, to be able to help a career move further on.

Alex Ferrari 1:02:31
But the other thing is that you also didn't make a $200,000 movie and had that goal, then you made a $7,000 movie. Yes. You know, very, very Robert Rodriguez esque. A nice round seventh house.

Elliot and Zander Weaver 1:02:46
Yeah.

Alex Ferrari 1:02:49
Exactly. No, that's, that's amazing, guys, you guys are definitely an inspiration, an indie film inspiration. And in, you know, it's, it's an you did it in today's world, but get a little bit in the past, because it took me five years to do. But but all the things that you did travel to this point right now. And the, the basic spirit of what you do is, is getting out there and doing it. And not everyone needs five years. Some my son might need seven. But um, but you did it and you did it on your own terms. And you told the story you wanted to tell, and it's doing exactly what you want for it. And you can't really ask for. I mean, you could ask for a bunch more. But generally speaking, you got what you aim for.

Elliot and Zander Weaver 1:03:34
Yeah, we absolutely, we actually got a lot more than we aim for. I mean, we've walked away with a movie that people are watching, and they're enjoying it. And we have people contacting us every single day to say, you know, I checked out your movie. We're in lockdown. And it's brought me hope and it's brought, you know, and it sounds corny, right. But like, ultimately, as filmmakers, our goal is to, like tell a story that people connect with and to hear that people are enjoying the film, and wanting to kind of connect with the community and be part of it. It's just, it's an absolute dream. And on top of that, the actors that are in the movie, they're like family to us, you know, like, we've been to weddings, and we've moved houses and we you know, we're all part of it together now. And it's been a testing experience, but it's just an incredible one as well. Very, very lucky.

Alex Ferrari 1:04:24
Now, I'm gonna ask you a couple questions as my guests. What advice would you give a filmmaker trying to break into the business today?

Elliot and Zander Weaver 1:04:32
Blimey. Yeah.

Alex Ferrari 1:04:37
Take five years, take five years and

Elliot and Zander Weaver 1:04:39
go to take me nuts. I would say be be passionate. Because I think there are a lot of people, you know that and I talk to a lot of people we've crossed paths with filmmakers. And I think you can and also young crew, you can sort of sniff out the ones You kind of want to be in it because they think it's cool. And I'd love to walk the red carpet. And I'd love to be it's a glitzy glamour industry. And then you can also immediately tell the people that don't care about that at all. They're just, they have to do this because they love it so much. And I think, I think that people who are in positions of power can tell why, why you're sitting in front of them. And if you're passionate, and you love it so much, I think that that you're gonna win them over. So I'd say be passionate about what you do,

I say, really identify what it is about making movies that it's gonna make you happy, though, why do you want to do it, because if you're doing it for the end goal, if you're doing it, because it's going to get you somewhere, someday, that's just not really going to get you through those challenging nights where you're, you know, you can finally get seventh crashed on you for the 100th time and you're in the middle of a render, and you just lost your head. You know, it's to me, a big thing that I've learned through the making of Cosmos has been about just enjoying the process. Don't forget that it's filmmaking that you love. Not the next movie, not the movie you're making 10 years, not where you'll be or what you could be doing some day. It's right now. And if you're on set with a camera, and you're making a movie with actors, you're doing it, you're just doing it. So just enjoy that and try to hold on to that through the whole process.

Alex Ferrari 1:06:25
Now, what is the lesson that took you the longest to learn whether in the film business or in life?

Elliot and Zander Weaver 1:06:31
things take time? Yeah, I'm gonna say exactly that. Patience. Yeah. God. Yeah.

Patience, persistence. things take time, things take longer than you ever thought they could just accept it. And don't face it. You know, you're doing the best you can.

I remember hearing, there's a phrase that I we our dad used to tell us, he heard and he told us, and he said that people overestimate what they can achieve in a year. But underestimate what they can achieve in a decade. Yeah. And it's like, that's, that's great. I remember leaving school 18 and be like, this is it. You know, by the time we're 22 should be

Alex Ferrari 1:07:08
any time now Oscars, should I should I get the tux now? What should I do? Now? I'm

Elliot and Zander Weaver 1:07:13
32. It's been 14 years since I left school. And I've just, you know, it's been six months, we've released our first film, it took a lot longer than we thought it would, but we didn't give up and we all now hear. So patience. Don't give up. Keep working hard. love what you do. And it will come

Alex Ferrari 1:07:30
and three of your favorite films of all time.

Elliot and Zander Weaver 1:07:34
Definitely et

Alex Ferrari 1:07:35
Yeah, I figured, man, I don't know. I feel when I saw cosmos. I'm like, Oh boy. These guys love that Spielberg boy, they just love it.

Elliot and Zander Weaver 1:07:47
Steven Spielberg. Yeah, I mean, it's good. It could easily be three Spielberg films be top three. But I tell you what, we watched the other day again. The first time in a while Meet Joe black.

Alex Ferrari 1:07:59
Of course. Yes. Cool. Yeah, love. I love your black

Elliot and Zander Weaver 1:08:02
love me. 201 movie. Wow, incredible. Um, but yeah, you go and pick some pick one.

It's hard to pick a favorite man. I tell you what, not picking a favorite movie. But another good Martin breast movie Scent of a Woman. Oh, yeah. And seen anything Spielberg jaws close encounters are classified as so good, man.

Alex Ferrari 1:08:30
I mean, you can watch jaws right now. And it is perfection. It's just the shark. I don't care. It's just perfect. It's exactly what it needs to be. I don't want to see g shark. I want I want I want that shark. It's It's so so perfect. And did you know I'll give you a little bit just trivia. The scene in the boat where they're drunk. It's the night before the big thing and what's his name? Oh, the old Robert. Robert Shaw is doing that whole, like, long diatribe about like the dialogue. He's like talking about that. That was actually written by john Milius. Ray Spielberg called them like the night before and said, Hey, john, man, we got to shoot the scene tomorrow and we need a scene and john is not sure and he wrote the scene out for him.

Elliot and Zander Weaver 1:09:23
Just tie this up for it.

Alex Ferrari 1:09:25
Yeah. What's like it's like you calling one of your mates and going Hey, dude, can you can you help me out with this shot but that's who they were they like the yes young filmmakers

Elliot and Zander Weaver 1:09:33
Beto.

That's amazing. I mean, it's funny because we will have this we'll talk to the film, you know, Trump's gonna make yourself and you'll have this phrase like, what's a perfect film and people say jaws and suddenly everyone goes up jaws jaws.

Alex Ferrari 1:09:46
Mommy jaws is a perfect is it? Yeah, there's, I mean, Spielberg has a few perfect films. I mean, there's he's, he's got a couple in his you know, and, I mean, I could go into the Kubrick I can go into Fincher and I can go into Nolan. I can go tomorrow I can go into Marty. I mean, Coppola, I mean godfather obviously.

Elliot and Zander Weaver 1:10:09
We love Gladiator as well.

Alex Ferrari 1:10:10
Like Blade Runner. Blade Runner. Alien aliens if you want to go down.

Elliot and Zander Weaver 1:10:19
overlooked isn't a camera camera.

Alex Ferrari 1:10:21
So this is the funny thing of okay. And now there's just two. This is from geek stalker guy, so just bear with us. Cameron, I went Titanic came out. I people were like, you know, I don't know how old you guys when Titanic came out?

Elliot and Zander Weaver 1:10:36
Yeah, okay. Have you seen it?

Alex Ferrari 1:10:39
Yeah. So, so Okay, so nine, so I was a bit older than you 97. But when when to everyone, it was a big hoopla $200 million is gonna bomb who's gonna want to watch Titanic? I mean, we all know how it ends. Like, why would you do that? And I just kept saying to everybody who was saying that anyone I talk to him, like in Cameron I trust.

Yeah, I love it. Cameron I trust because he has yet to make a bad movie. And if you look at his filmography, from the abyss, aliens Terminator, Terminator two True Lies. Amazing. He just always delivered it just always. So then, when fast forward a decade, and then avatars they're saying the same thing about avatar. I'm like, Hey, can I trust Cameron? Cameron, we trust. He's one of the most underrated filmmakers. I think in history, he's the most one of the most successful filmmakers in history. And the funny thing is that and I always tell people this like, do you understand that nobody else can make avatar? Like there is no Spielberg Spielberg is not getting half a million half a billion dollars to go develop a new IP new technology about blue people with arguably no major bankable stars like major stars involved no other like you said born with nothing that could support a half a billion dollars that today Yeah, today stars, you know, yeah, so nobody, not Peter Jackson. Definitely not Fincher, definitely not Nolan. like nobody else to do it. Other than someone like James Cameron, and there is nobody else. And when you when you realize, and I've heard these interviews, like when you're the only person on the planet that could do something like there's no there's not an argument here. Could Spielberg make a movie like avatar? Yes. But not by himself. He doesn't have the skill set. camera isn't like a whole other level, like with the technology and and you know, and Nolan and all that, you know, there's just nobody else that could do that film. No one else would write and get a check for half a billion dollars.

Elliot and Zander Weaver 1:12:52
Now you're right, actually, that's something you quite easily overlook because you just go

Alex Ferrari 1:12:57
Yeah. You take it for granted. You just take it like Oh yes, James Cameron, but there's nobody else.

Elliot and Zander Weaver 1:13:04
I love watching behind the scenes footage of especially on an interview series in the water camera on his shoulders. His waders just did you did you?

Alex Ferrari 1:13:13
Did you guys listen to my interview with Russell carpenter, the DP from Titanic. So you have to have to listen to about to quit Cameron's story. And every one again we are now you guys can leave. It's now just between us. We're just we're just talking now because we're geeks. Russell Carpenter gets called in to his Malibu house. And it's like, we're gonna do True Lies. It was about True Lies, because he didn't realize that he did Titanic and now he's doing all the avatars. And he calls them up and James Cameron just brings them into his mansion in Malibu, and they're walking around and he's just talking to Russell like, he got the job. Like, there's no offer. There's no nothing. He's just talking to him. Like he's been hired. So we get out he leaves. He's like, I think I was hired. And and. and Cameron during that time, even during the Titanic time, his his reputation is he's rough. Let's just call his rough. He's a little bit of a taskmaster. Let's call it Cameron's legendary for being that dude on set. And so then his students realize and everyone's like, how's it working with James Cameron? He's like, it's great. I have no problem. I don't understand what everyone's having such an issue with James like, we've been shooting for a couple days. It's been peaches. It's been great. So they're in his Malibu house again, his screening room in Malibu, and there's in there seeing dailies and he's shot comes up from Arnold and then I'm gonna guys everyone Prepare yourselves I'm gonna curse I don't care. So I'm just quoting Mr. Cameron at this point. And he goes, What the fuck is that? And Russell's a he starts like big and the production designers. They And the first ad is there and a couple of their keys are there. And he goes, Hey, Russell, I just spent $20 million in the biggest movie star on Earth. It'd be nice if I could see his fucking face. Oh, wow. And then all of a sudden the next shot comes up and he just goes to town at every single shot and Russell's just like, okay, okay, so he leaves. He's out in the parking in the parking area. And he's like, he's calling his wife's like, I've been fired. I've been fired. I've been fired. I've just been fired. There's no way I can go back. I mean, obviously, James Cameron wants to get rid of me. Then the production design in the first day they come out and it goes, Russell Russell, he does that to everybody. Because none of us he didn't call all the other DPS has worked with he does it to everybody. He calls up the DP from the from like the Abyss and he goes, does he goes, did he try the whole? I want to see the face guy. Yeah, he does. He does it to everybody. It's not you. You're fine. Just keep going. And that is James Cameron.

Elliot and Zander Weaver 1:16:00
We saw recently, we saw the some of the behind the scenes from the Abyss as

Alex Ferrari 1:16:05
I was about to say that. Did you see that documentary? Did you see the set up? Or did you see the documentary? Did you see? Yeah, you've seen the whole documentary, right? The whole like,

Elliot and Zander Weaver 1:16:15
why am I looking? I mean, all the way from the beginning, right, Cameron? You go Oh, yeah, the guy that made avatar you go No, no, no, no, no See? This? Like, Oh, yes, a nuclear silo? Let's fill it with water and build a set. Why are you talking about

Alex Ferrari 1:16:28
he's been, and I'll give you one more camera story. And then we will end this interview. Because we could just keep talking for an hour. Can I read it? I read one of Cameron's biographies on the Abyss if you saw the behind the scenes of this, and by the way, anyone listening here should go watch the Abyss if you haven't seen it, and get the DVD and or Blu Ray, and watch. arguably one of the best filmmaking documentaries I've ever seen up there with hearts of darkness for Apocalypse Now. It is amazing to watch. You just sit there with your mouth on the floor the entire time they're doing it. And the suits at 20th Century Fox, it was way over budget, it was like a 50 million at that time was like 50 million bucks $60 million to make the movie. And it was just going up and up. And like, you know, the tarp broke and the filtration system broke. So people, and they had to buy these really expensive, like design these really expensive suits so people can not only see, and we can see their faces. So he has like he's so on the line item. It's wardrobe. It's wardrobe, but it costs like $10,000. And everyone like no one knows what's going on at the studio in the studio and like they're somewhere in North Carolina. And so a suit flies in. And if you saw that the behind the scenes cameras, you know, you're underwater for 10 hours. So you have to decompress for two or three hours underwater, so you can come up without getting the bends. And Cameron was doing this all day every day. He was he was in the water more than anybody else. So he was a taskmaster. But he was proving he's walking the walk. So this he he's just getting out of this decompose the composition and he takes off that that that you know that that element that he that they built right. And this guy comes up who's obviously a suit an executive, he comes up and goes, Hey, James, I'm here from the end before he could finish the sentence, James took the helmet and slammed it on the guy's head. So now the guy can't breathe. Because it's without oxygen. That thing is airtight. So now he can't breathe. He grabs him by the by his tie, and Dre and lifts them over like he's dangling from the edge. And if he falls into water, the dude is gonna die. If he falls into water, unless someone gets to him, he's gonna die. And he dangles them there while the guy's like barely breathing for like 10 seconds. Then he pulls them back in, rips the thing off he goes, if I ever see you on my fucking sin again, I'll kill you. And

now you see, this is the 90s. Guys, this is early 90s. This is a whole other world. I don't suggest you do something like this. But these are the legendary stories of James Cameron. This is one of a billion of them. But I have heard or read about over the years. And I know a lot of people who've worked with him. And every single time I I meet with somebody like I had another guy. Okay, one more story. And that'll be the last James Cameron story. A buddy of mine. He was at the DGA. And he's a DJ director, and he's, you know, he's a good director in his own right and has a couple films under his belt and he's big and music videos at the time. And I think it was Spielberg and Cameron. I think in Jackson or something like that, where they're giving a talk to the other day. And they're like, yeah, you need to do this and we're doing this is the new way and do this. And my buddy comes up he stands up he goes, Hey James, that's really nice because you're James Cameron. I don't have access to that kind of stuff. Like in front of everybody called out James Cameron in front of all these other directors. James goes, Well, what are you doing tomorrow? Do you want to come set? That? No, this is this is avatar before anybody knew what the hell avatar was. Before anyone knew what the technology all you heard was rumors about what the technology was that was being built. And I even heard I was here at that time I was here in LA. So I heard like through the grapevine, like James Cameron's doing something like this now. So he shows up, shows up onto set, which is the what is that the volume, the volume, right? And he's the volume. And there's this and they're basically developing technology. This is all brand new technology they're developing. So behind them in the soundstage is like three rows up with just computers, it must have been 40 people with wires and computer gears and just servers and shit just because you know, and you see James Cameron with this monitor in front of them. And in the monitor wherever he moves the camera. You see, avatar, you see, whatever that I forgot the name of the planet, Pandora, you see Pandora, right? So you see Pandora in real time. In real time, you're seeing everything in real time. So he sees everything, but it's all virtual. So then, my buddy standing behind him because he's shadowing them. He stands behind and he's watching. And he goes all right action. And it's the scene where they like they arrived the first time the helicopter and they jump out that thing, right? So he does and he goes in the take action and they he jumps off like a stool. He jumps off the camera, and he runs and he runs into a digital tree. Like he runs into a digital tree. And it goes, Hey, Jimmy, can you move this thing? About 20 feet that way? And he goes, sure, James. And all of a sudden, like from God, a mouse from God comes into the screen, clicks on this tree in real time, lifts it up roots and all moves it over 30 feet and plants it over there. Let's go again. These like and then they do it. So then my buddy comes up to him after like a few hours of this and they're like prepping something and he goes James man, this is. This is pretty cool technology man. And this is where you understand where James Cameron is in a completely different playing field than any of us are. He goes, you know, it'd be really fucking cool. If I didn't have a cable to this damn thing. This cable has been driving me nuts. I wish we could figure out a way to do this without a cable. It's the most cutting edge technology in film history at the moment. And he's like, but the cable is buggy.

Elliot and Zander Weaver 1:22:32
not perfect yet. And that's

Alex Ferrari 1:22:36
and that is and that is James Cameron. I'm sorry, everyone for listening if you're still with us, and we turned this into a James Cameron love fest. I apologize for that. But, guys, guys, where can people find you? What you doing your film all that good stuff?

Elliot and Zander Weaver 1:22:52
Well, we have a website Cosmos movie official.com, where you can find out where you can check out the film and follow us on social media and even buy some merchandise. If you fancy

Alex Ferrari 1:23:01
works. Are you selling

Elliot and Zander Weaver 1:23:02
merch? We're selling caps, and they're they're flying off the shelf. But yeah, we're on all social media and we make we make it our personal quest to reply to every single piece of correspondence we get. So if you have any questions about the process, or about your own movie, and how distribution might work, or this or the other, just get in touch, we're always happy to talk genuinely,

Alex Ferrari 1:23:26
thank you guys for being an inspiration to the to the film tribe and to filmmakers everywhere. We need stories like this, to keep us going. Because it is a fairly depressing time that we're in currently. And, and before before, you know the situation that we're all in. It was still depressing. 29 eight it was still fairly depressing for filmmakers, especially independent filmmakers and making money and making your movies and all this kind of stuff. So these are the kind of stories I like to promote and and really give people inspiration to go out there and make their movies. And you guys are the personification of indie film hustle. So thank you guys so much for being on the show. I really appreciate it.

Elliot and Zander Weaver 1:24:07
Well, thank you very much for having us. It's honestly it's awesome to be on the show. Thank you.

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