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BPS 418: Drugs, Sex and Higher Love with Slamdance Winner Hasan Oswald

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  • Hasan Oswald – IMDb

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Alex Ferrari 2:03
I'd like to welcome the show Hasan Oswald, I thank you so much for being on the show, brother.

Hasan Oswald 3:11
Of course. Alex, longtime fan. Thanks for having me.

Alex Ferrari 3:13
Oh, man, thank you for being on the show. And you are the first filmmaker that I am interviewing from not only the other side of the world, but you can you tell the audience where you're at right now, sir.

Hasan Oswald 3:25
Sure. I'm in northern Iraq, the Kurdish region of Iraq,

Alex Ferrari 3:29
Vacationing,vacationing

Hasan Oswald 3:30
Yeah vacationing, it's really beautiful this time of year 105 at sunrise, its peak. It's awesome. Now I'm working. I'm working on my next project. And I've been working on and on and off for the last year and it came back in February for what was supposed to be a three week wrap trip and going on for months with really no end in sight is all the airports are shut all the boards are shot. So yeah, that's what I'm calling from.

Alex Ferrari 3:56
Like you're basically trapped in a hotel Baghdad, if you you can check it you could check in but you just can't check out.

Hasan Oswald 4:04
You can't check out.

Alex Ferrari 4:06
So before we get to your movie, it's your movie. How did you enter the business man?

Hasan Oswald 4:11
Um, how I got in. So I actually I my film background is very vague. I'm definitely a new face in the business. I I went to something I don't know if you've heard it's a Waldorf school. It's kind of like Montessori based. Yeah. So I went to Waldorf School in upstate New York just outside the city actually. And you actually you do not have to watch movies, no media. So my whole childhood I watched very few movies. We didn't have a TV in our house. And when we finally got one I remember I used to when my parents were out I used to watch TV and then I put an ice pack on the TV because they would come home and feel it to see if I've been watching TV so that's that's how little exposure I had to movies. So I wasn't This movie buff who, you know, had a camera, his dad's camera and learn how to edit on to VCR. That wasn't me. I remember I was I was rad to watch one movie a month. And we just go to this video store giant video that was before like Hollywood video, Mom and Pop around little place. And every time I go in there with these big ideas, I'm gonna watch this new movie. and nine times out of 10 I'd come home with Waterworld. And I have no idea why but Waterworld was my was my go to and I just absolutely loved it. And I still I still love it. So I didn't have any kind of a background in film, I would go to Costco and had all the TVs lined up and my mom would go shopping and I'd get my TV in there. And I was so it was really a precious, precious finite resource for me. So I didn't have that background. And after I went to school at Villanova, I studied creative. I was an English major, but studied creative writing and had some journalism, journalism minor or concentration. And so I always had a interest in storytelling. I wrote a good bit of novel novella, short story, that kind of stuff ever any screenwriting, but as always fascinated with storytelling. And when I graduated, I had no idea what I was going to do. I applied and was accepted to work on a cattle ranch in Australia, they still have these, you can still be a cowboy in Australia, million cattle ranches. And then my visa got messed up. So kind of on a whim, I moved to Thailand to become an English teacher. I just had no idea what I wanted to do. And there goes here's our watch time so I had no idea

Alex Ferrari 6:51
So for people for people listening he since he's in Iraq, there are power sword surges or outages every every Yeah, so every few minutes, but everything is on a on a journey. So we won't lose his connection. But if you're watching, he will go Blair Witch.

Hasan Oswald 7:07
Exactly. So only my fingers is lit off about every 15 minutes. So yes, so in Thailand, I went to be an English teacher. So I wanted to do this kind of European gap year, I spent a lot of time abroad as a child. And I wanted to kind of gap here and find out when I was doing really film I still film was not a big part of my life. I you know, I love and love, love actually like till then I was certainly not watching. Certainly not watching old classics. If it's in the theater, if it was

Alex Ferrari 7:48
You know, sitting there watching like Kurosawa and Scorsese,

Hasan Oswald 7:52
Who. So we, as a teacher in Thailand, we would take a lot of trips. And I mean, it was just, it was incredible life. We live there, and we had a GoPro. And so we would film everything. And this is right about the time where you could get 1080 on I got an Android. So really in your pocket, you had a bunch of good resources for pretty cheap. And so all my friends had these GoPros and cameras, and so we take trips, weekend trips to Vietnam, bus trips to LAO, and we just gather material and then at the end, we were like, Alright, what are we gonna do with this? And so I was like, Alright, I think I can do this on iMovie I can do something. So I remember I laid a track down it was Moby play, which is got to be the most overused

Alex Ferrari 8:45
Oh, Most sampled album in history.

Hasan Oswald 8:51
Yes. And it was glorious. So it was that, uh, that paradise song from the beach?

Alex Ferrari 8:57
Yeah, I know. It's in my head right now. I don't have the rights to it. And I can't play it on the show. But I have it in my head, sir.

Hasan Oswald 9:02
Yeah. So the beach, the film The beach with Leo. That was the soundtrack. That's why we used it. And I remember I remember cutting to the music and loving it. Like I thought this is really cool. I mean, it was trash put it I mean, trash, but I really liked it. It was we were creating something. Um, so we were just doing that on the side and teaching I still had no I had given up drip my journalism routes as well. I was throwing through an English teacher. I had I felt I was teaching second grade, seventh grade and I fell in love with my class. So I thought I got it. I applied and got accepted to Columbia to do my Master's in education. I was going to come back to New York City and become an English teacher and that was my career. About a year and a half in. We were set to renew, renew, renew our contracts and instead My friends and I, we quit, or didn't renew our contracts and just traveled throughout the region. We tried to go by train from Southeast Asia, all the way to Europe. So there's trains all the way up. And then we took the Trans Siberian cross, and we recorded the whole thing. When I got back to Europe, I had a bunch of new footage. And I added, I, we called it or I called it 1818 countries in 18 minutes, and there's an 18 minute video that went on Vimeo, and it made the front page or a front page, I think the travel of the front page of Reddit 10,000 views I think, which was just I can't imagine, I still can't imagine why 20 people watched it. And it's still one of my favorite things I've ever created. It was the first thing I ever created. And just the feedback from that. And the kind of the creative process that went into it. I just I fell in love with, I guess then editing. And I still had no idea how to shoot, but because I taught myself editing through YouTube tutorials. Just books. I, I could edit, I just couldn't shoot at all, but I knew I could teach myself to shoot. And of course, that's when I found Rebel Without a crew. And I thought, oh, wow, like this, this can be done. And of course, it was stupid travel videos. But those travel videos turned into kind of my education. And so I didn't go home. When I got to Europe, and do my Master's in education. I stayed in Barcelona and started doing these freelance gigs. totally fake it till you make it. I remember I connected. I remember I went to different hospitals. And I'm still teaching part time at an international school in Barcelona at this time to kind of make ends meet. But I remember I went to a hospital. And I said, Oh, I make these promo videos. Can I do one for you? Because each hospital in Barcelona, I've got a party night. And I don't know. So they said, Sure. Just send over your reel. I was like, My what? So I remember doing my first kind of Franken cut off Rip Cut off of different people's videos on YouTube. I mean, it was that will never see the light of day again. And then so and then I did another kind of similar thing to with my friend had an apartment complex used to rent to students and I remember pulling my camera on a string across a marble countertop. Yeah, my Pan Pan shot. So that was kind of the the the genesis of of how I got into film and

Alex Ferrari 12:50
That's awesome. Yeah, no, that's a really that's, that's I always loved hearing these stories, because everyone has a different path in and obviously you found your path and kind of Miranda around literally continents, trying to figure find this out. So let's get to your film, hire love. Tell me about hire love and how it came about?

Hasan Oswald 13:12
Sure. So I guess just kind of a brief synopsis. It follows a man named Daryl Gant in Camden, New Jersey. Darrell is a factory man from Camden. And he his long term girlfriend, Nani are ginetta. She is a heroin addict on the streets of Camden. And how she pays for that habit through various while she lives and works in the streets. And she becomes pregnant. And so the first half of the film follows his obstacles his journey well to every morning, he leaves she she leaves the house runs away to Camden. And it's his journey to find her over two years. And then once the baby is born, a different journey begins. So it's on the surface. It's this, this search for the love of his life. And he as he tries to protect his unborn baby. But it's also each obstacle that Dale faces it. It's kind of a obstacle that a lot of these cities face. It's not just Camden. It's you know, Flint, Michigan, Cleveland, these post industrial cities that the American Dream is kind of crashed and burned in. So that's kind of what the movie is about. And it it came about kind of in an interesting way. So if we backtrack a little bit, I still was doing travel films. But they were kind of turning into a more more interview based we're doing. I remember getting darker and the people were filming these travel films for we're like, we don't want to listen to the Sri Lankan lady about losing our family and the tsunami of cheese like we we will Yeah, we want to we want to live. We want Wanna hear about the best beaches in Sri Lanka? So already the disconnect was beginning. So at the end of filming that travel show, it was my now ex girlfriend and I, we both, both things were coming to an end. So it was time to do something different. And so at the end of that travel show, I went to Lesbos, Greece, where the refugee, so that's where the Syrian refugees were, they kept drowning in the Mediterranean, doing that crossing into Europe and their raft. And so I went there with more skills than I had and better cameras, but still very new. And this was kind of my first documentary. And I made, I joined a rescue squad. They're the ones who pull the rafts and the people from the from the ocean. So I joined a rescue squad bear and did a 15 minute short, and came back, edit it myself, colored it myself, figured out that color was the thing. So yeah. And I thought, Alright, here we go. Like I have a 15 minute Doc, this is good. I don't know, 700 views. Maybe? It was it was that was gonna be my big ticket. And I'm living. I'm out of money. I don't know if this film thing's gonna be, you know, if this is my way,

Alex Ferrari 16:29
Right. But then Jesus, I had to go to do a very not uplifting documentary in the streets of Camden.

Hasan Oswald 16:37
Right. So well, how that came around was maybe a month after this film's public, the refugee film was published. Stephen Fry tweets it. And then a few more, Neil Gaiman. guimond is the author of a few bigger names, tweets, tweet it. And then I get, you know, 100,000 views under this amazing one, 1000 views. And from that, so National Geographic saw that saw a tweet. And they call me and I'm living in Boulder at the time with my with my girlfriend. And they so gold crest films was contracted by natgeo. So they're making a film for natgeo. And the director and Nick quested and Sebastian, younger, they call me and are the existing calls me and says, Hey, can you come do the Can you, the director would like to meet you? And so I'm thinking, Oh, great. This is an interview. So I get up, packed up. And then right before I leave, I email them. I say, hey, just making sure we're on for tomorrow and interviews in New York. So we're on for tomorrow, no response. So I'm like, Alright, I gotta go. So I just fly to New York on miles, get out of the airport, go to the interview, go to the interview spot. And I'm just thinking, like, I don't think I have an interview. And so I go, and like five minutes before they respond to my email. They're like, Yeah, he's still planning on me meeting you. And from there, within a week, we hit it off. And within a week, it was my first kind of film job ever. I had $10,000, taped to my chest, heading across Turkey meeting with smugglers. I'm with the director. He's teaching me all these things, all these cameras. And so this is my first documentary, real documentary experience. And I just, I fell in love with it. And I came back and I continued working for them, and learned a lot of great stuff. But after about a year, it was time to move on. And that's where I knew that I wanted the whole time, I knew that I would. Eventually, if I was going to fail, I'm gonna fail big. So I knew I wanted to direct and my father's from Camden, New Jersey, where higher load takes place. Got it. It was I had no budget, I'd son save some savings. For my time with the natgeo film campaigns, only a two hour drive from New York. Because my family my dad's family is all from now they all still live in the surrounding area. So I knew that all I was gonna have to pay for with gas money. I had a strong enough backing and editing and filming and producing that, well, I didn't have a choice. I had to wear all the hats. But I knew that I could make this movie and Camden kind of had this. Throughout my life or just from my dad's background there, I've kind of had this morbid curiosity with that city and cities like it, as you mentioned, like the post industrial decline the empty factories. It's America's most dangerous city or one of them for the last decade. So I thought, you know, this is a story that needs to be told.

Alex Ferrari 19:38
Now. So what was the budget of this film? If you'd want me asking?

Hasan Oswald 19:43
The budget was less than zero.

Alex Ferrari 19:45
Okay,

Hasan Oswald 19:46
To start. It was a it was I, I knew that a camera and a dream, basically a camera and a dream. So I knew I was gonna have to do everything to start at least before I could kind of To show people that, that this was a project worth investing in, this was a project worth joining. So I had some savings, as I mentioned, but I would so there are still expenses, this food, although my uncle was amazing with that he's an associate producer on it on the film. He took great care of me, but there's still food, there's still gas, there's still, that's a lot of stuff that go into it. And so to make ends meet, there is a lot of tricks that I used to start, I knew right away, I could sell my blood. So I've sold my blood plasma, twice a week. 50 bucks a pop. And that was more than enough to make ends meet to get going. And then and then I need a drone. And then I needed another lens, zoom lens, and then I needed other things. So we would it's it's not a lot of blood, but it's it's a lot of fun out there. We're out of blood, the blood, literally the bank.

Alex Ferrari 21:07
Literally suck the blood out of you.

Hasan Oswald 21:10
Out of it. Yes. So the next step was I figured out that and I had nothing to edit for I made the mistake of filming and it turned out fine. But I couldn't edit 4k on my laptop. So I needed a new laptop. So what I would do was, this is frowned upon, but I would go to Apple and I buy their best system. And then I edit for 30 days straight 29 days straight and then I'd return on the system. Because there was no restocking fee, there was no anything. Right. And so that's how I was doing the Edit. And then I was the next 30 days when I didn't have an editing system and I didn't want the local Apple Store to become wary. I would shoot that whole time the next month so what I would do

Alex Ferrari 21:52
3030 on 3030 off

Hasan Oswald 21:55
and then the next 30 on was for lenses do the same thing for lenses camera body steady cams at Best Buy a 29 day rental for free. So that's how I was that I had an amazing kit. I had you know top of the line stuff rented and I know you know i it skirts the bounds of efficacy but

Alex Ferrari 22:18
You know I look. Sometimes you've got to as a as as the as the the glorious Axel Foley once said, Sometimes you've got a fracture and occasional law. And you don't break it. It's just kind of bend it a bit and look you are working with in those guidelines. Look, when you're starting out, you do what you got to do to make it happen. You're not the first person I've ever heard that the Best Buy deal. I'm sure people listening now they're like, wait a minute, you could do what a Best Buy. I'm like, Yes, you can go to Best Buy, buy the best camera you want and use it for 30 days. I did not think about Don't drop it. Yeah, don't drop it. Don't scuff it. It's got to be it's got to be pristine, because they will check. But if you're good, you've got a hell of a kit. I never thought about Apple because I've never there was no Apple computers when I was coming up anyway, like that. They there was no Apple stores, let's say. So that's interesting. So that you would edit and what did you edit in just out of here? I'd like Final Cut or veggie?

Hasan Oswald 23:23
Yeah, so I learned I learned in Thailand on iMovie. And then I taught myself Final Cut, Final Cut 10 and then quickly moved into premiere because I remember I was back in the studio one day and they were like, what are you using Final Cut? I was like, Yeah, what am I using Final Cut? I have no I still don't know what I prefer. What's better, but now? Yeah, we did the whole editing in Premiere.

Alex Ferrari 23:45
Okay. that's, that's amazing. So, so you would you would edit one month that go shoot footage for another month, then go back and buy another laptop and edit for the next 30 days. How long did you keep this up?

Hasan Oswald 24:01
Yeah, cool. And we used to use different credit cards. We used to use like I borrow my mom's credit card and then Venmo her the money and then she went she'd get the money return on our account and then we use my uncle's credit. It was it was bad. So I mean, I probably did that on and off for about eight months. Oh, that's amazing. So probably four rentals from each rental area.

Alex Ferrari 24:29
I'd like to rent us I love that I love that you've now just automatically just called it a rental even though it is absolutely not a rental but yes

Hasan Oswald 24:38
yes. zero budget rental

Alex Ferrari 24:41
Cheeses. No, I mean look like I said sometimes you got to do what you got to do to make it happen and and it's it worked. It worked. Yeah. Did you did you keep any of it ever or is it all gone?

Hasan Oswald 24:55
No. So I mean, we we eventually kept once we brought on a little Money we kept stuff that I'm still using. And but it also I mean, it really caught I think having zero, that zero budget kind of made the movie what it was. We were going to there are other we would go to. If you go to eBay, eBay, YouTube, you can learn how to make a $1 $2 rig with pvc piping. Oh yeah. And so we learned all that stuff too. We would buy all our stuff aftermarket on eBay, it would take you know, four weeks to get there from from China, we could never have anything that we really needed. But um, so we use those tricks also. And then yeah, once we found out kind of our go to kit essentials, we kept those. I got a laptop that can handle 4k. And so while we were coming up, we were, you know, playing with some ethical boundaries, but we eventually got on the straight and narrow and did it the right way.

Alex Ferrari 26:03
Look, I mean, I'm assuming you know who Werner Herzog is? Of course, yeah. Okay. So Warner, you heard that story of him with the with the papers. Yeah, with 4g. He literally forged his papers to get when the police came to wherever he was shooting, he forged papers proving that he was able to shoot there. You do what you got to do. You know, as long as you're not hurting anybody or literally stealing, literally stealing. Yeah, you do what you gotta do?

Hasan Oswald 26:33
Yeah, and we did a lot of that stuff, too. I mean, Werner vanner was one of my original inspiration. So yeah, we copied a lot of that stuff with just fake it to make it and if they're gonna assume something going into a shoot, you know, I guess I didn't tell them I was with HBO. But if they're gonna call me the HBO boys, I didn't say it. Someone else said it. So like, we we faked it till we made it with a lot of those tricks.

Alex Ferrari 26:57
Did you? Did you have an HBO shirt answer? Is that, that HBO hat that you bought it? At the souvenir shop in downtown Manhattan?

Hasan Oswald 27:10
Yeah. Yeah.

Alex Ferrari 27:14
Look, look. I mean, look, I could tell you stories and stuff I did. And when I was coming up, I mean, I don't think I've told this story on this show before but when I my first edit reel was based off of raw footage that I got, from an OS from a European group of filmmakers that came into my commercial house that I was in Miami, and I grabbed all their footage and I re edited distance was insane, like million dollar budget footage, re edited, it all slept the Nike Nike logo at the end of it. And I cut together five or six reels, and then I quit. And I went out with that reel. And people were like, they assumed that I was that guy. When they asked I would go No, no, no, that's just a speck spot. But if they didn't ask, there you go. Yes. Exactly. You know, it's, if you assume that's up to you, you know, it's like I was asked for forgiveness, not for permission. Yes, shoot, shoot birth. escalator. Yes. As my entire my entire last film was Sunday. Yes, exactly. Exactly. Alright, so alright, so you've sold plasma? Or you have you have skirt the line of the return policies over at Apple and Best Buy for eight months? And and then you've gotten you finally got some money together? And then how did you remember you saying to me that you kind of mariachi camp done a little bit in the sense that you became very well known in the area? Can you tell us a little bit about how you kind of started having almost free rein in that in that town?

Hasan Oswald 28:49
Yeah, so I think having no money helped us in a bunch of ways. Like, for example, I mentioned that we didn't have, I didn't have a zoom lens, I was filming everything with a fixed lens. And so there are some really great shots where we wouldn't have gotten and I had this incredible access to my characters and out because I had to be I was a foot away from them. And it lends this kind of like raw, this pure Verity almost, that I wouldn't have gotten if I could afford a zoom lens, I had to go in without a foot of all my characters. And I think that kind of was the case. In one way or another with a lot of these things. I didn't have a producer, I didn't have anybody. So I had to go to Camden, which is, you know, it's one of the most dangerous cities in America. And I was terrified and I had to go knock on doors and meet these characters where they were. So I would go you know, I'd start out I'd go to town meetings and kind of find out who the town leaders were and the different advocacy groups and then I would branch out to I would go knock on the door. Have were known drug houses, but I would be with one of those town advocates. So they would kind of give me an ounce of credibility.

Alex Ferrari 30:10
It's like Donnie Brasco. They were Donnie Brasco when you like he's a good guy. Yeah, it's fine. He's a good guy. Exactly. he's a he's a real guy. He's a CSV, okay. csv. Okay.

Hasan Oswald 30:19
Yeah, trust him. So, they, I mean, they really appreciated that. Camden, it's been a drive by a guest to drive by city, but also a drive past city, a flyover city, one of the first titles for our film, actually, for a long time, it was titled below the brine. It's, it's after a Thai poem by Walt Whitman, who's actually from Camden. And it's about this world that exists below the brine below the surface of the ocean that nobody ever sees. But there's life down there. There's heartbreak down there. It's society down there. And that's Camden. They, you know, they build the retaining wall in the highway, so you can't see into it. No one goes into this place, no one talks to these people and learns their story. So when I was knocking on doors, just because I had to, I didn't have a producer. They really appreciated that. And so the guy was nice.

Alex Ferrari 31:13
I'd like how did you how did you? Because I mean, from watching portions of the film, like ye they're doing not only illegal things that you end, but they're allowing you to come in film this. Some of it's extremely personal. And yeah, I mean, there's there's characters who are high on screen, there are characters who are pregnant and high. And there's, there's so many, like, how did you get them to agree to do this? Like, what, what was in it for them for them to be able to allow such access to their lives?

Hasan Oswald 31:47
Yeah, and, yeah, a portion of why they did that always comes down to an aspect of they will, people want to be on TV, you know, the second a camera turns on, no matter what anyone says, it changes the dynamic, however, I think because I where I went and met them where they were talked to them first. And really, I didn't just come in for a weekend and film a bunch of people shooting up. I knew them became really entrenched in their lives. Night after night, day after day. They respected that I wanted to and this is how I approached it, I wanted to tell their story, the story of Camden, the story of this opioid epidemic, I want them to tell it, so I wanted to see it through their eyes. And they right away, kind of, we're open to that. And one of the first scenes in the motel where our pregnant character is injecting was my first kind of realization of what trust and what access they had given me. And that carried for the next year and a half. And after that motel scene, I received a very angry phone call from who turned out to be the protagonist of the film, Darrell, about filming with his pregnant drug addicted wife, long term girlfriend and was very angry said meet me the next day, I thought, why the film's over, maybe my life is over. And he basically just he pulled up, he said, Listen, let me tell you my side of the story. And so that's where we learned his side of the story. Every morning, he wakes up goes to search for Nani who's trying to save his unborn child. And so when he said, let me tell you my side of the story, I think that's why I was so embraced by cam tonight. because nobody's given these cities a seven second look, no one. No one, no one ever stops to say, oh, you're living on the streets, in in on heroin highway, as they call it, in America's most dangerous and one of America's most dangerous cities. You know, how did you get here? What What went wrong? Why people think, you know, who in the right mind says, I want to give up everything, lose my kids, my house, my car. I want to give that all up and live in a gutter for 1510 years. If I'm lucky, no one stopped to ask the question of how they got there. They just treat them you know, as animals almost. And so that trust was kind of achieved right from the beginning of me even coming into their doorstep. And then they just gave me the permission almost to give the means the agency to tell their own story.

Alex Ferrari 34:36
That's That's fascinating. You're right, these stories are a little too few and far between. and, and a lot of the stuff that's going on right now, back here in the states that you have been safely in Iraq avoiding which is Corona and and what's going on with the death of George Floyd. I think that's one of the reasons why these There is such uprising here now is because, yeah, it's because of stories like this that that these these people have have been handicapped from the moment they were, you know, they were evicted from their womb, their mother's womb. Yes. Yeah, you know, there's no doubt about it. And these stories are so, so important. And that's why it's so much more beautiful on the way how you did it. Which, like, if you told me like, yeah, we have like two 300,000, we had an Alexa. We shot with cook lenses, we had a full rig, it wouldn't have you can't make this movie like, you need to. You need to go to Best Buy an apple and do what you did. It goes to the whole story. Now. Now, this is your first feature, right? This was your first feature?

Hasan Oswald 35:46
Yeah, it's my first feature. It's only the second. My only my second credit. So I worked on that National Geographic film. So I was really, I'm still of course learning everything as I go. But that was my film school. That that a year, year and a half in Camden. That was my film school, you'll see. I mean, if you look at our Instagram, you'll see some funny things of a first time director. But also, there's so many stories of I had no idea what was what I was doing at the beginning, especially, you'll notice things in the film, if you watch it with a close eye that I can point out after you watch it. It's a first time filmmaker it but we did do an amazing, they did an amazing job of saving a lot in post and it looks incredible. But there's some funny things that I learned the hard way.

Alex Ferrari 36:33
But did you but the question is, did you wear a director hat or a director t shirt?

Hasan Oswald 36:38
No, I just carried the chair around. And you know that like that, that gift where the guy just unfold the chair and sits at a director's chair.

Alex Ferrari 36:49
I I always make a joke because when when I was first coming up, I had the director hat and a director t shirt on because that's what a just a pompous film student would do. So anytime I see a director walk on set with a director shirt on, I'm like, Oh, god, oh, god, oh, no, this is not going well, this is not going to go well. And every single time has ever happened. I've never I've never been disappointed. So you you submit your films to all these film festivals, right? And not only did you get into slam dance, but you also got some interest from South buy of this of this last year. So can you tell me what happened between slam dance and south by? And then how did it actually? How did it all workout?

Hasan Oswald 37:35
Sure. So we we really, I'm not the only young filmmaker on this team. It's really an inexperienced team of four people probably still is, which I love. And now we're actually really good. So we really didn't really even know what we're doing going to festival season either. So we got into slam dance. That was our first. Well, first we got rejected by Sundance, obviously. I mean, we all fantastic. Yes, exactly. It was our first you know, welcome to the Welcome to the show. And then we got into slam by which we were really blown away. And for those, we were unfamiliar, I was unfamiliar, but it happens the same exact week, the same time as Sundance. So actually, if you say it fast enough. Oh, yeah. Honestly, a lot of people think so we post on social media and a lot of my university friends. They just assume I once Sundance and there's no I'm not gonna correct them

Alex Ferrari 38:42
Again HBO HBO guys. HBO

Hasan Oswald 38:45
HBO guys. Yeah, we're HBO guys who won Sundance. So we got into slam dance. And it was just it was an incredible, incredible week. But we had Sunday slamdance deadline to accept was right around the same time that South by was their deadline was for their notification deadline was and in our minds, my mind at least I would lean toward not anymore, of course, but I was going to lean toward our premiere at South by just has the big name. And just as a first time filmmaker, I just was going by the name. So there was disagreement within the group. Eventually we decided we're going to premiere at slam dance. We ended up not getting in to south by so we're at these parties and everything and we're retelling the story and how we chose to premiere at slam dance and it turned out that through various programmers, I guess and I'm not 100% sure on this but um the rumors on the street, the rumors on the street. The rumors are street that South by does not take kindly to slamdance Especially if you're wanting to choose between the two. And we had gotten kind of a cryptic email from south by that before we got the rejection email, and so they knew we were choosing between the two. And we chose slam dance and didn't end up being accepted to south by, which turned out so we won grand jury at slam dance so amazing, the best, the best choice. And then a week after we come home COVID hits and south by is the first one to go. So it really was the right the right decision. They are all worked out in the end.

Alex Ferrari 40:39
Now what was your What was your Sunday slash slam dance? Park City experience like because you were you were like Fresh Off the Boat. This is your first movie you've never been it is your first film festival if I'm not mistaken, right? Like,

Hasan Oswald 40:55
I didn't even I couldn't even I wasn't exactly sure what I knew what a film festival was. Obviously, I thought of it more as like a market. And then my only background is the entourage episode, which I watch. You know, again, right before I left, right and I'm so I'm a director. I'm going to a major film festival. I'm picturing a lot of entourage stuff. And there was a lot of entourage stuff. I mean, we already is amazing parties. Yeah, we had a great PR team that hooked us up. We went to like the cinetic party. We went to the HBO HBO party of course,

Alex Ferrari 41:32
obviously because you the HBO guys.

Hasan Oswald 41:35
So we had a great time there was you know, the hot tubs the late nights, it was amazing. But then there was also the side. So that was the entourage side. And then your film comes to mind at the corner of ego and desire. So these, For those unfamiliar, you shouldn't be it's a great movie, go watch it. But it's three young filmmakers go to Sundance to try to pitch their film, and everything kind of falls apart. And so we had a lot of those moments. We, you know, we just first time everything, and I didn't, and I just didn't know anything. So there was a lot of mistakes made. You know, what's a sales agent? You need one, we went in very, very excited. But I'm excited in green. So it was a brilliant mix of the entourage episode and and your day in your film.

Alex Ferrari 42:27
No. And I mean, I've been there. As you know, I've been at slam and Sundance many, many times over the years. And slam dance is an experience. And I love slam dance. As you can see, I have my I represent this lambdin shirt all the time I do. I do love them. I always found myself even though I was rejected from slam dance, and I'll call them out all the time because Dan, co owner, co founder was in it. And I still got ridin Yeah. But to be fair, I think I said the word Sundance like 50,000 times in the movie, so they probably didn't want to promote slam dance. Like we were talking about that earlier. Like, you know, maybe I would have just said slam dance slam dance, slam dance. Oh, they would have accepted it in a heartbeat. But of course we always go for the for the girl that doesn't want us. Yes. The hot girl that teases us constantly. That is that's the relationship with 99.9% of every filmmaker ever.

Hasan Oswald 43:26
And then we keep saying that. So southpaw was the hot girl that didn't want us and then it got canceled. So every time we don't get one, we're like well that hot girl is about to go down cuz it's gonna get canceled and it keeps happening.

Alex Ferrari 43:37
Yeah, God knows what's gonna happen in the future. I you know, I'm still in the in the camp of I don't think Sundance is going to happen in 2021 in the same way, I can't you know, I can't even imagine it happening. But we'll see. But you once you say you won southpaw. Excuse me, you, you you excuse that you want slam dance. You want the jury, the Grand Jury Prize is slammed. So that's a big, that's a big deal. We'll be right back after a word from our sponsor. And now back to the show.

Hasan Oswald 44:14
We were just it was really just a dream. It was. I still I'll never forget when they call her name like it was. I mean, I blacked out just from the adrenaline. I'm not even sure what I ran up there. I'll never look at what what that acceptance speech was. Yeah, I'll tell you the Alex was not good. It was it was fine. It was bad. But um, it was Yeah, it was just it was a dream come true. When that and then we so that was our first festival. It's the you know, the first festival, one of the first festivals of the year. And so from that we got waiver waivers to maybe everywhere and can't It was so strange being contacted to show your film. So we just We just this weekend we did our European premiere at Krakow in Poland, which is an amazing festival. Yeah, and we're, I think one or if not the only North American film, selected for competition. And it was online, which was a new experience. But that was right off of we actually got the news about Krakow right after the grand jury win. And then also, we were accepted this past week. Sorry, we were in this past week in Brooklyn, where we won best new director and Spirit Award for, for Documentary Feature loss. And so that grand jury win, just, yeah, that snowball into everything. And we have a bunch of festivals coming up, that are either going to go online and be canceled.

Alex Ferrari 45:47
So I want I want to clear exactly who knows what's gonna happen. So I want to I want to be real clear. So I want to bring this and you've been listening to my podcast now for a while, and everyone who's listening automatically, but he won slam dance, like he won the Grand Jury Prize it slammed and so that so when the when the trucks of money came? Did they just did they unload by the pallet? Or did it just dump it all on your front yard? How does that work? They just they delivered it in their hands, a little bit at a little, little by little, just like a little 14, the 14 quarters, the fourth thing called the 40 quarters that they gave me, I want I want people to just understand that just because you win the Grand Jury Prize at a major festival like slam dance, it does not mean that you automatically get checks. It's not 1994 anymore.

Hasan Oswald 46:38
No. And we have that kind of a lotto ticket dream. And I will stick by that it is important to have a dream. But also, it's also important, and I'm so happy I I didn't have any money. So I actually had to build up technical skills. Sure, along the way, while maintaining that lotto ticket dream. So yeah, when we when we won grand jury, I thought, you know, here comes HBO again, again, comes up, here comes the big deal, like Netflix is calling flicks. And we did yeah, and we got all those calls, and it's a lot less money than you would think, a lot less money to any deal any offer that you would think there's no truckloads of money coming. And we found that out pretty quickly. However, I will say that it not only did it open up doors for other festivals, which is really, really important for a young team, such as ours. And I know festivals, I learned this the hard way festivals, you know, they don't, we can win a Grand Jury. And still, that's not going to move the needle on a higher even when three grand juries it's not gonna move the needle on a higher, it doesn't make sense, like people like your movie, but it's not gonna move the needle on your, your your distribution deal. So festivals really aren't going to do much for that. We found that out. But it really did. These festivals are great for myself and the team. Even so I'm in Iraq filming now. And we have some really big names attached to this film. This is the my second film directing. And that's all from, I'd say 90%. From these festival wins. Yeah, it lends credibility. So know that we're not, we're gonna be lucky in all honesty right now to break even even though our budget was so so we kept it so low. And down the road, hopefully, we're turning it we're working on a narrative version as well. So hopefully that will drive interest that way as well. But it it pays off in ways such as now I'm over here filming, as I like to call it my real directorial debut since I actually know what I'm doing now. I couldn't have done that. I couldn't have patched these names to it. Without without that grand jury win.

Alex Ferrari 49:04
Yeah. And that's, that's the thing. filmmakers need to understand that the film festivals, especially if you're a new filmmaker, oh, my film festivals are the best. Like, yeah, you got to go into the red carpet into the parties and meet other plumbers. It's amazing. It's wonderful. Take, you know, go to those seminars, go to those workshops, you know, meet people network, it's great for all the obviously that's been put on hold right now for the next foreseeable future. Because of COVID. But when it comes back, it's still a wonderful experience to go through. But I am just constantly beating my audience over the head that it is not 1994 anymore. This is not what it was. They don't have the same kind of poll as it did before. So but they do have a place in the ecosystem without question, and I would have killed to go through your experience like I've never gone through that experience. Like I've been to hundreds of festivals, and won awards and all that kind of stuff, but I've never won a Grand Jury Prize at slam das nor have ever been yet at slam dads are accepted into slam dance. But that's amazing, dude, that's an amazing story. And I'm glad that that you did it the way you did it and you're trying to get the story told and get it out there. And it's not over yet the story's still continuing, you still got to figure out how you're gonna make money back with this what type of distribution deal you're going to finally land on. If you're going to self distribute, there's a lot of different avenues you can go down.

Hasan Oswald 50:24
Yep. So yeah, definitely, it's, yeah, it's exciting. It's still very exciting. And mistakes will still will be made. But at least there is gonna be we have more people on the team who know what they're doing a sales agent, good PR, good, good. Everything. So mistakes will be made. And it's it's still a learning curve. But um, yeah, it was definitely a great experience.

Alex Ferrari 50:47
Awesome, man. I'm gonna ask you a few questions asked all the guests. What advice would you give a filmmaker wanting to break into the business today? Obviously go to Best Buy an apple and do your trick. But besides that?

Hasan Oswald 50:59
Yeah, um, so I guess for advice for someone who did it like myself with no zero film background besides. Waterworld. And

Alex Ferrari 51:12
By the way, it's like a side note. I did have the screenwriter of Waterworld on the show. But we never he did on a documentary. I had never talked to him about Waterworld once, but I found out later a failure is a complete failure I have to get I have to get him back a paragraph to get Peter back on just to talk about Waterworld. But yes, I found out later after I interviewed him, because we were just focused on his documentary that I did. But yes, so Waterworld is like your godfather. It's kind of like your Star Wars

Hasan Oswald 51:39
It is my godfather. Yes. So I guess advice for a real real new. I was an English teacher. So I had my my baseline was zero. So for someone and you can right now is a brand new filmmaker. I mean, you can buy amazing 4k, you know, five year or a seven s, you know you can get those bodies for how to use for 1000 right now, even if you don't want to do the return trick. You can film 4k amazing 4k in your cell phone as everyone knows. So

Alex Ferrari 52:14
Look like a Panasonic G gh four, I can get that usually, for under 50 bucks.

Hasan Oswald 52:20
Yep, yep. And then you can also learn how to you can learn everything I'm so not only did I learn the three different editing software's just on YouTube, but still, when I have a problem, you know, I was trying to figure out how to pin a graphic in, in Premiere the other day. And I just googled those words how to pin data in in Premiere, and there's 50 tutorials how to do it. So really, all the resources are right there, the gear for the first time is available. So if you're a brand new filmmaker, just kind of do it, I did just get a camera and go do it. Now keep your expensive expenses low. So choose a story. I really want to tell a story that, you know, really, really moves them. But meat meat in the middle do one that you care about, but it's also doable. So I you know, I stayed with family I could drive to and from Camden. So yeah, I would say just kind of go do it. And there is this kind of I don't know how to say it not. There's a hierarchy in film. And a lot of the older generation, especially if you get into these editing houses that have been around for a while. They're going to want you to pay reduce. And I ran into that a lot. I was told after I guess two months that I had to pay my dues before and I quote I was allowed to sit at the big boys table who said this like this was the job I was working I won't say names but basically you're getting to you're getting way ahead of your paygrade with your I was bringing story ideas. I was I wanted to really go go go and I was in my in. In reality I was you know assistant to the assistant to the assistant editor coffee, coffee getter. So I was basically told to go and I had skills I had I really knew what I was doing. So I was told and I quote you're not you can't hit the big boys table yet. So I've kind of carried that with me forever. I think that this pay your dues thing is nonsense. I think you can go do it you if you can. If you don't have that stuff $1,000 at $500 to get the camera go do that.

Alex Ferrari 55:03
So your plasma

Hasan Oswald 55:05
About your blood plasma, if you really want to learn, you can learn on YouTube. So there's kind of not that many excuses why you can't go do it.

Alex Ferrari 55:14
And I want to just add something to that. And that's excellent. I agree that there is the old system of you have to pay your dues in order to play that game. If you want to play that game, you've got to pay your dues, if you want to play in those in the in other people's sandboxes. Yeah, but then what you did is you still paid your dues, but you paid your dues in your own sandbox, and creating it on your own project and learning along the way yourself. So you no matter what you're going to have to pay your dues one way shape or form. But I would much rather learn it in my own world that I control. And I have all the power in and it's my own Big Boy table. Then playing in someone else's sandbox at the beginning.

Hasan Oswald 55:56
Yeah, and I read a great quote, quote, somewhere it said, film scores, sorry, film school has never been more expensive. And film gear, film gear has never been cheaper. So use that. And the reason these these kind of pay your dues hierarchies are starting to shake is because anyone can kind of go out and make a film right now. I just went out and made a film. So I understand that they kind of want to hold on to this, this control they have but as you said, Go play in your own sandbox and make that sandbox something. And you can be the big boys table after not not much. Not that much time.

Alex Ferrari 56:37
I mean, you won. You won the Grand Jury Prize at Sundance with your very first film, sir. So I mean, that's if that's not the big boy table. I know. There's I know, there's guys and gals who've been working 1520 years. I've never gotten that opportunity. So yeah, there's something to be said about that. Now, what is the lesson that took you the longest to learn whether in the film business or in life?

Hasan Oswald 57:00
Oh, yeah, I guess. I'm still definitely definitely learning, especially during this lockdown. There is a lot of time to do a lot of stuff. You don't waste that time. I so when I was wrapping up my time at this post house, I knew I wanted to go and direct something. But also the same time, I was, you know, physically addicted to every app on my phone. I went out three times a week in Manhattan. I just wasted time I was buried and things that weren't going to benefit victory my head. And I realized I realized that and so I moved out of my Harlem apartment, Airbnb it, because somehow you can make a lot of money doing that move back in with my parents. And I remember the first few times, and this is at age. So I'm 31 now. So I guess two, three years ago, I was too old to be living back with my parents. But I knew that I had to fund I had to save up a little money to go do this when I eventually left the post house. So and I remember when guests would come over family friends, I'd you know, not come out because I was so embarrassed to be back at home. But I kind of retreated from everything I gave up. I gave up actually alcohol and partying for a year. I deleted all the apps on my phone. barely ever use my phone. And that might not sound like a lot. But you'll be surprised if we look at that screen time thing how much time you waste. So, I had so much time to dedicate toward screenwriting books, every movie that I missed out of watching because I wasn't allowed to have a TV and I can now watch them with a critical eye. And I could I mean, I just learn podcasts like yours all the no film school type websites, I just absorb everything, everything everything. And within not too long. I had enough skills to head to Camden. So I guess I'm still learning it and this this lockdown is made it extra issue is even more magnified because there just is so much time on my hands lockdown in Iraq.

Alex Ferrari 59:29
That's the name of your next move locked down in Iraq.

Hasan Oswald 59:32
Yeah, so I guess the lesson is that there is enough time to make this happen. Whatever that dream that end goal is for you. There is enough time in the day to make that happen. There are going to be some sacrifices but if you're as long as you're not wasting time, there is time to get this stuff done.

Alex Ferrari 59:51
Now And last question, what are the three favorite films of all time besides Waterworld, obviously is one so

Hasan Oswald 59:59
Whoo. Yeah. Waterworlds? One a and one B? Let's see three favorite movies of all time. Okay. There's a Swedish movie called let the right one in.

Alex Ferrari 1:00:12
Yes. Great Movie movie. Yes. Oh, it is. Absolutely.

Hasan Oswald 1:00:17
I don't like vampire movies. I don't like horror. Do not watch the trailer if you want to watch this movie, because you'll never you'll never turn it on. The trailer is nothing like the movie. But yeah, let the right one is definitely top three. And also don't watch the American version. It's good but not nearly as good as the Swedish version. Let's see the lives of others. The German film a fantastic film district nine that really I love the idea so I love documentary obviously but I'm actually starting to move in to narrative. I mentioned I wrote a screenplay for IRA love. And that's moving forward and so I really love the idea of mockumentary bridging the gap between what's what's narrative what's documentary and so yet district nine is definitely definitely up there for me and I guess a close close fourth you will never really hear is great I just saw that with with Phoenix really dark film Yeah, so that's a that's a top four your top three

Alex Ferrari 1:01:30
and I forgot one other question. I have to ask you who is your such a Waterworld fan? Have you been to the Waterworld ride at Universal?

Hasan Oswald 1:01:38
No. And I actually was this is gonna sound I remember when I was talking about Don't waste time and you'll have a lot of time I was wasting a lot of time the other day and was researching Waterworld cuz I mean, it's actually you know, it's it deserves a laugh or two at its expense. But there's a lot of people who really do deep dives on the internet about this. Oh, don't

Alex Ferrari 1:01:59
don't question no question. I mean, just let's be clear, real quick about Waterworld and I this is a topic I have to talk about. In all of my episodes. I've never Waterworld has never come up. But But Waterworld is honestly Yes, it you absolutely can laugh at it. There's definitely things you can laugh about it without question. But it was a fairly successful film. It is done. It did really actually did well, box office wise. It launched two rides at both universal parks. It has a lot of merge that it's sold. Like quietly it's it's not cats. Let's just put it that way. It's not as bad as like cats. You know, it's or anything like that. It's it's not showgirls, because showgirls is a perfect film, obviously. But yeah. But so people might make fun of it. But it's not as you know, it's not as a color. It's not as bad as the postman. Now, if you watch the postman, that is a horrendous piece of film.

Hasan Oswald 1:03:05
Right and it certainly Waterworld certainly did well, at my local videos, rentals. Oh, yes. rented like crazy. And also, I mean, I think everyone carries this kind of, for example, I don't think six months ago a year I would be on a podcast admitting to a loving Waterworld, or, I guess, basically, I think everyone carries this kind of imposter syndrome. That they feel like they don't belong. And I certainly felt and feel to an extent that I don't belong. And I think it's natural for all humans that way, but especially in the film industry, especially in artistic endeavors. And so while we're laughing about Waterworld, I don't think I would have talked about it. That I love that I would have made up something you know, to make me sound like I knew what I was talking about. I don't

Alex Ferrari 1:04:00
Seven Samurai Seven Samurai, taxi driver,

Hasan Oswald 1:04:05
Taxi driver. This you know, these black and white? Casa Blanca, I just know, I would have gone that route. Because I think this imposter syndrome is is really real and it still is really real for me. But I think that no one really everyone's got it. You just got to kind of remember that. You got to remember that not only in this kind of gorilla indie filmmaking, especially documentary filmmaking where, you know, I really didn't belong. So I guess. Now I belong a little more than that. But um,

Alex Ferrari 1:04:42
Like, at the end of the day, we all have that imposter syndrome. I think we all have it on a certain level different levels of it. I mean, I even you know, speaking to some of these big giant directors and writers, they have it you know, and they have billion dollar movies behind them and they still have it. So it's it's an all of us. But I think as you get older, you start becoming a little more comfortable in your skin. So I have no problem saying that the room is a fantastic film and I would watch it not by myself ever, but with a group of people that show girls is great. Again, not but I could probably watch your girls by itself because it's it's it's it transcends how good it is. There's a new documentary out about it. By the way. I don't know if you know that. There's a showgirls documentary. They just broke down. What showgirls is, and I'm like, I still haven't seen cats, but I'm actually dying to watch it. Because when something is that bad, it will eventually transcendence. Yes, that's a morbid curiosity. The same reason I went to Canada. Well, cats in Canada, we can't connect those two. I don't know how we connect those two. But you haven't. So you haven't gone to the Waterworld ride yet?

Hasan Oswald 1:05:59
No. So yes, I have not gone to the Waterworld ride yet. And I actually just assumed what I was saying I was doing a deep dive. And before that, I just assumed why would that still be open? Oh, it's it's still open? Yes. So that's definitely on the on the bucket list.

Alex Ferrari 1:06:16
I saw in LA and I saw it at Florida when I was in Orlando back in the day as well. So it's still there. It's actually a fantastic show. I have to say it's a fantastic show you I think you will enjoy it even more than most. Definitely for sure. And then where can people find you find about more about higher love and what your other projects gonna be?

Hasan Oswald 1:06:39
Yeah, sure. So um, I guess the best way to find so for hire love, that's a feature documentary. It's higher love film, Instagram, and then higher love film.com. We post all of our screenings, we have a bunch of festivals coming up. The next six months, at least a bunch of festivals that will be online, which actually makes it more accessible for a lot of viewers around the world. So yeah, higher love film, the website and the Instagram. And then if you just go to the Instagram, you can under the info that you can find me under the director Hassan Oh, that's my Instagram handle. And then for the film I'm working on now, that'll be it's just briefly it follows a certain sect of the Iraqi population is easy. It's an ancient religion. And they're still after. So ISIS was brutal to everyone in the region in 2000, during their their reign of terror, around 2014. But I'm especially brutal to these, this sect of Yeezys. And they took three to 6000 of them as slaves and two to 3000 of those are still missing. And in ISIS, ISIS captivity and no one's really doing anything. So I've been bedded with a group of rescuers and smugglers trying to get those those mostly women and children back. And because of the sensitivity of the material, we cannot as of yet but anything social media wise, but we are we are approaching that that point where we can so we'll definitely if you follow the other page, the higher love page or my personal Instagram, which I'd love. I'd love to I love connecting with fellow filmmakers, especially members of the tribe, I'd love to start dialogues on my personal Instagram page. So yeah, we'll update that with my current project. As well,

Alex Ferrari 1:08:45
Hasan man, it has been an adventure talking to you. It's been a very inspiring story. I love hearing these kind of stories, man, I really really do because anytime I hear someone hustling and hustling without any understanding of what they were doing, it's even better and that you at the end of that it wasn't a disaster and you actually created a fantastic film is a rarity. So what you have done is no small feat my friend seriously so congratulations all your success and and that stay safe in Iraq until you get back here because here in the states were much safer than it is in Iraq. Obviously. We're we're good and COVID there are no riots. That's all fake news. Don't worry.

Hasan Oswald 1:09:31
Right. I'll bide my time to get back. Don't worry. And also Alex, I wanted to thank you not only for having me on but just what you do is incredible. I don't think I don't know. I don't know if I'm here without your podcast and seen in 2015 which is the same time I came onto the scene. And you know, this is great, great resources out there of which you know, you're you're one of the best. So I'm proud to call myself one of the tribe and I don't think this this hustle would have happened without a indie hustle.

Alex Ferrari 1:10:02
Thank you. I truly appreciate that. And I'll pay you later for that. So thank you.

Hasan Oswald 1:10:08
Alright, sounds good Alex.

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BPS 417: How I Got My Film Directing Off The Ground with Sean Mullin

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Sean Mullin 0:00
You know onset as a director, you have to, you have to really listen to what your actors are doing, see what they're doing if they're doing great stay out of their way, if something's rubbing you the wrong way you got to investigate.

Alex Ferrari 0:07
Today's show is sponsored by Enigma Elements. As filmmakers, we're always looking for ways to level up production value of our projects, and speed up our workflow. This is why I created Enigma Elements. Your one stop shop for film grains, color grading lots vintage analog textures like BH s, and CRT images, smoke fog, textures, DaVinci Resolve presets, and much more. After working as an editor colorist post and VFX supervisor for almost 30 years I know what film creatives need to level up their projects, check out and enigmaelements.com and use the coupon code IFH10. To get 10% off your order. I'll be adding new elements all the time. Again, that's enigmaelements.com. Well, guys, Today we continue our coverage of the Tribeca Film Festival and I sit down with writer director Sean Mullin. Now his story is remarkable how he was able to get this little independent film off the ground, losing half the budget, a few weeks before production, how he was able to rally to get that going, where that film became a huge hit and launched his career to his latest film. It ain't over the Yogi Berra documentary, which is remarkable, by the way, and everything in between. So let's dive in. I'd like to welcome to the show, Sean Mullin. How you doin Sean?

Sean Mullin 1:35
Great! How are you Alex?

Alex Ferrari 1:36
I'm good, man. I'm good, man. Thank you so much for coming on the show. Brother. You we're gonna talk about your new film. Eight ain't over. Which is of the late great Yogi Berra. And, and I learned so much about you, you watching it. And when when your pitch came across my desk, I was like, Well, I gotta gotta I don't want to wait until it's mainstream. I got to see it now. And I fell in love with it. Because as I'm sure you know, you probably fell in love with it, making it make you fell in love with the okie just making?

Sean Mullin 2:09
Absolutely no, it's definitely a surrogate grandfather for the pandemic for me, and a lot of a lot of folks involved. So absolutely.

Alex Ferrari 2:15
So before we get before we get down to the your latest project wanted to go back back into the archives. So why God's green earth? Did you want to get into this business?

Sean Mullin 2:27
Um, you know, I don't think I wanted to I think anybody who wants to? I don't know, I'm a little skeptical of maybe. Yeah, I don't, you know, it's, I just was more of a I mean, it just came out of me. You know, I just felt like it was something as a kid, I was always writing short stories, I was always the one kind of getting people together and telling jokes in the corner class, I got in trouble a lot, obviously, for that. And yeah, I just was always a storyteller. And I got a kit when I was at, you know, going to West Point for College. And you know, about a video camera, and I recorded on my buddy's telling stories and all that stuff. And so and, you know, I just always wrote and always, you know, that just kind of, I don't know, came came out pretty organically. So I just feel like it's who I am, really is, instead of like, who I wanted to be

Alex Ferrari 3:14
Fair enough, because I agree with you. If somebody wants to be in this business, you got to look at them a little outside, especially now that if you've got some, especially if you got some shrapnel on you, you know it literally like you know, battle hardened through through business, it's you look you like, do you really do you want to go down to like, my son wants to be in the business, I don't run away. Is there anything else you can do? If there is and you love it?

Sean Mullin 3:41
I do that I've been teaching on and off for the past decade. And that's one of the first lectures I give is like, Listen, if you can live with yourself doing anything else do that. But if you can't, if it's a calling of it's something inside you, well, then you're screwed. And just, you know, good luck, you know, go go after but, but but be passionate, don't give up and work hard and you know, collaborate and all the things you need to do to create great work.

Alex Ferrari 4:05
I call it the beautiful illness because it's it's a thing you stuck with it. You can't get rid of it. It's with you for life. No, no vaccine is gonna get rid of it. And it could, it could go dormant for decades. But oh, wait. I have 60 year olds coming on like I was a doctor but I really want to do is direct.

Sean Mullin 4:26
Grab a camera, grab it.

Alex Ferrari 4:28
Grab a camera doc, and you can finance your project.

Sean Mullin 4:31
Absolutely. Absolutely.

Alex Ferrari 4:33
Now, I have to ask you, you had a very interesting start to your, you know, your career, if you will, outside of the film industry where you were in the military. And then you were also one of the 911 first responders. Is that correct?

Sean Mullin 4:48
I guess I was in Manhattan. I was the plans officer for the New York National Guard on the morning of September 11. So before before the attacks, we didn't need too many plans and then we needed a lot obviously that De and so I ended up ended up spending the first two weeks full time and then I was kind of part time for a couple of months. And then in January of oh two it would have been they, they gave me a new title and promoted me to captain and put me in charge of the soldiers at Ground Zero from from like, January until August about to and I was I was in charge of the bridges and tunnels in Manhattan and Ground Zero, just making sure you know, Everything was running smoothly. So and at the same time, though, I was, I had, I had moved to New York City, I'd left active duty and moved New York City a couple years prior and become a stand up comedian. And there was a new theater had just opened Upright Citizens Brigade UCB Theater opened in 99. So I started doing improv theater, and I was, so it was kind of a weird double life of working at Ground Zero and doing comedy at night. Kind of. Yeah, well, it was it was.

Alex Ferrari 5:48
It doesn't even say a joke back then. I remember like, yeah, that Saturday Night Live episode, like, Absolutely. Can we be funny?

Sean Mullin 5:55
Can we be funny now? Absolutely. Yeah. Giuliani wonder whatever happened to him? i But yeah, I mean, I don't think I did comedy for until probably at least October, November, you know, it definitely took about a month or so off. And then it was hard. It was hard. Time was a crazy time in the city, but very formative time for me. And while I was at Ground Zero, I applied I said, screw, you know, again, this is what I this is what I'm going to do with my life. I'm going to be a storyteller. So I applied to grad school. And I got accepted spring about two into Columbia's MFA program for film directing. And that's why I left the military summer Oh, two and right. I mean, I was in my uniform one day, as last day I shaved actually was August 15 2002. And I and I went to Columbia the next day for grad school.

Alex Ferrari 6:37
I imagine that the work that you did at Ground Zero and also in the military prepared you to be a director, in many ways, because of just organizing large groups of people making sure things get done.

Sean Mullin 6:50
Absolutely. No, no, it's interesting. The first thing some people will hear, you know, or some people say to me, when I tell them I've gone to West Point and all that they'll be like, well, how are you? How are you a filmmaker, this is a completely different worlds. And I you know, I jokingly I was interviewed by West Point Magazine did a little piece on me after my first film, and I was kind of tongue in cheek said, West point's the best film school in the country. I mean, I obviously, you know, a little bit of a joke there. But, um, leadership is really what it's all about, and being able to command your unit and you when you have a film set, it's the same thing creating this environment where everybody where you're inspiring people, you're not, you're not just telling people what to do, you're actually inspiring them, inspiring them. And yeah, I mean, I think there's so many parallels to being a good leader in the military and, and a director who can get the vision across, while also, you know, navigating all the obstacles that arise during production.

Alex Ferrari 7:40
Now, I was going back into your IMDB and I went all the way back to the bottom. Where you get that first pa gig? Yeah, sure. What was that with? I'm sure I'm sure.

Sean Mullin 7:56
I do. Yeah, the best thief in the world was the name of the film. And I was a PA, they found out I had come from ground zero. And so they put me in charge of all walkie talkies, they put me in charge of anything. even remotely all logistics. I mean, I was running all the truck. I was doing everything I but it was great experience. You know, it was? Yeah, it was the summer that would have been summer oh three, my first real onset gig.

Alex Ferrari 8:17
And I'm assuming, of course, you were paid very well. Very handsomely, handsomely.

Sean Mullin 8:22
Still living off it actually still living off the interest?

Alex Ferrari 8:26
No, but so what was the biggest lesson you learned? On those days, those first days on set, because I remember when I was I was a PA. I was just absorbing everything. Like I just absorbed what the director was doing, what the production was doing. I worked in the office I worked on set. I was just absorbing as much what was that lesson? That was the thing that you learned that first those first few weeks?

Sean Mullin 8:48
I think the biggest lesson for me was I had just finished my first year of grad school. So I'm on a real set. And I interned for the production company that produced the movie in the spring. And so I was had been involved and read the script and got to meet the director and everything. And I I think for me, the biggest thing I learned is that I can do this, like I pictured myself in the director's chair, and I felt competent. I mean, yes, I was a PA, you know, but I felt it didn't feel like such a far stretch and demystify the process a lot. And it actually got me really excited that I knew, you know, once I had the funds and the ability to make a first feature, I would be able to I felt confident I'd be able to pull it off.

Alex Ferrari 9:28
Isn't it funny that most pas are sitting there going I could do better

Sean Mullin 9:35
I could, you know, but I just it didn't. I didn't feel like it was beyond the reach of my capabilities. I felt like I felt good. It felt like vindication. Like okay, I see what he's doing. I see he's got a shot list. I see he's gonna stop and I can talk to actors. I know that world to a bit. So yeah, it was really it was really kind of an exciting time, to be honest.

Alex Ferrari 9:56
And as well as when you're standing because I've worked with a ton of stand Throughout my career, and it is a it is a, such an art form. And it's so hard to do good stand up like it's one of the hardest things in the planet to do, honestly. And knowing that you are stand up as well that you got up in front of that mic and everything. What did you bring from that to your directing? Because there, there are some skills that overlap, but what was it that but it wasn't anything you brought up,

Sean Mullin 10:25
I think the biggest thing was just being in the moment because even you know, being in the moment as a director is the most important thing, you know, I mean, in all this years and years of headache and, and sweat and tears and blood that go into like getting a script in the right place, and getting everything attached and getting the money, all that matters is what's between action and cut, right. And you've got to really, really to be locked in. And I'm extremely focused right there in the moment. And that that's always will stand up to you had to be it but you also have to react, right you have to react to the audience and you have to you know, and stand up and then you know, onset as a director, you have to you have to really listen to what your actors are doing, see what they're doing, if they're doing great stay out of their way, if something's rubbed you the wrong way, you got to investigate. And so I think that's probably the biggest thing I got was just the ability to really be in the moment and, and receptive to shifts in tone, or, you know, anything else that might throw off the story.

Alex Ferrari 11:18
I mean, to be fair, I mean, directing is compromise. I mean, the whole thing was constantly compromised. I always love I always love coming to set with this obscene lips shot list. And I gave it to the first ad in the first day. He's like, you know, we're not gonna make it. There. It's there just in case. I have to have 50 shots before lunch. I know. I got it. I got lunch. I know we'll get the five case.

Sean Mullin 11:42
I did a lot in grad school because again, the military, you know, I'm a six foot five military guy, you know, so they everybody's like, Oh, he can tell people what to do without being a jerk. And so So I did a lot of a dealing. And that really helped that helped inform my directing as well. I'm, I'm very selective with my shot. I'm much more I'd rather have less setups and more takes is kind of my approach. So

Alex Ferrari 12:01
Yeah, exactly. Now, how did you get your first film Amira and Sam off the ground?

Sean Mullin 12:09
Oh, my goodness. Yeah, that's definitely a long story. But it was just, you know, it had been about set it took me seven years from the time I got my MFA and Oh, six till that time we shot we shot summer of 13. And it was just a real struggle. I had written some other scripts. I had worked as a screenwriter I, I got hired, right. I got hired to write two scripts pretty quickly out of grad school, one for Britney Spears, which was pretty insane working with her for a year to say the least. And then another one and another script that couldn't be more different. A military drama for an Oscar nominated documentarian, Henry Alex Rubin, who had did Murderball that documentary Murderball, I wrote a I wrote a I wrote a screenplay for him. I actually got hired write that screenplay when I was in grad school, and oh five, and the film actually got made 14 years later it came out. But two years ago, it's called Semper Fi. And so that that script, so I was working as a screenwriter, I was doing other things. My creative partner from Columbia, Mike Connors is my best friend and we have a crush coming out here in LA, he, he made a feature that I produced, called allegiance in 2012. And so producing his feature, I really started to understand, you know, what it takes that really, if you're going to make an independent film, you you've got to especially don't come from any means, you know, you've got to you gotta figure you know, figure it out, you know, last thing my parents ever bought me was a one way plane ticket to West Point, you know, so I, you know, I've been I've been out here hustling, trying to scrape together scrape together money to get things made. And so yeah, we just, I was able to kind of get I got, I landed with a great production company. I got very fortunate, we introduced a burst company, Matt Miller and Eric Lochner at the time, have a company called vanishing angle and they actually fast forward that they are they vanishing angle? Is the production company on it ain't over as well. So it's just a good a good lesson in keeping up relationships, but at the time, it was it was Matt and Eric Now it's run by Matt and Natalie Miller, Natalie Metzker. But, um, but yeah, so we I got, you know, we got the script, I got the script to them, we, we got some money together, we thought we were gonna make it for 600k We went out made offers, we got Martin star attached, which was incredible, was really exciting. He had never been the lead in a, in a in a feature film before, let alone or romantically, let alone a special forces. You know, Greenbrae. So it was really something different for him a real departure, but he, he was really drawn in with a script, and I think I was able to sell him over over lunch, and we got him attached. And then and then we got Deena Shahabi, which was like this incredible, incredible actress. She was still in grad school at the time getting her MFA at NYU and acting she's since blown up she's doing a million things and she was just on this archive at one which was a big Netflix thing but she did Jack rock Jack Ryan and all this other stuff. She's an incredible actress, but this was her first film as well. So lead role and yeah, so it didn't we killed ourselves, you know, and then and then half the budget, you know, half the money. felt, you know, we had, we thought we had 600 we have kind of verbal commitments for 600. And then by the time we're shooting, we had 300. So I had to cut another week. So instead of a four week shoot or three weeks shoot, and it was just a mess was we shot 97 pages and 16 and a half days, which was a real, real, I mean, a real difficult difficult thing. But, you know, through all the through all that through all that trial and tribulation, we ended up having a really wonderful premiere and we ended up winning, winning awards, you know, over 10 film festivals and we got, you know, picked up by Alamo Drafthouse, Tim League, saw the film, watched it, bought it, and put it out in Alamo Drafthouse theaters, which was really exciting. And I got signed it, an agency and all that stuff. So it kind of it served this purpose of what I needed to do. And I also just, obviously, love the film, so means a lot.

Alex Ferrari 15:46
It's fascinating that, you know, I'd love to hear this kind of stories of like we had 600, then we really only had 300 that you kept going is a testament to your ability and everything, your team's ability to just make it happen because it happens so often. And so many filmmakers coming up, they don't understand, like, when the money drops that the concept of the money dropping until it's in the bank until it's an escrow that you can pull, pull a check. It's nothing.

Sean Mullin 16:14
It's nothing. No, no. And when I said we had 600, I think we have 10 grand in the bank. I mean, we have 600 And then that money in I mean, Meg Jarrett, I mean, she's the real angel to that project. She was she was she wrote the first check. And then actually, Peter Sobel off, who was who ended up producing, being one of the lead producers, Peter, and Mike's, who were big producers on the yogi doc, they actually, you know, came in as well and brought some money. And so it was just nervous. We were raising money all the way up through prep, and it was a nightmare. still finding locations, it was a real mess. But at that point in my life, also the film, the film was anything that I would, you know, I think it's too much. I think I cram too much into it. I just I was like, this is like, this is my shot. This is it. This is the only film I'm you know, this is, this is the only film I'm ever gonna get to make. It's been seven years since grad school. And it was really tough, was married, had a young daughter, you know, I was like, what, um, you know, this is it, this was my shot. And if it and so I just, there was no way I was backing down. And if it didn't, if it didn't succeed, I, you know, I don't know for sure what I would have done.

Alex Ferrari 17:13
As they say, you went up to the plate, sir. And you and you and you took you took a swing. And that's, I mean, I've been there. But I've been there that, you know, you're like, This is my shot. I got this has to go the train is left, this is leaving the station on this day. It's over. Regardless of what happens. We're making something

Sean Mullin 17:31
If I'm following if I'm following Martin and Deena around with a camera, you know, for a few weeks, we're gonna get something but everything fell in place. I just had an incredible, incredible support. And Terry Leonard was a producer, who, who really came on board and really helped out with that. And my cinematographer Danny Vecchione, he, Danny, also cinematographer on worked with him on multiple projects since he shot the yogi doc. So again, a lot of lot of my key creative relationships were started with that film.

Alex Ferrari 17:57
Now, as you know, many times when we're on set as a director, there's that day, that moment, Dad, you're losing the son. Camera breaks, the actor can't get to set. How was that moment for you on that film? And how did you overcome it?

Sean Mullin 18:16
I mean, there were there were about 13 of those. But no, I mean, there's one in particular, Dena still brings up uniques I'm still really close. I mean, Dina, and Martin and I, we get together for dinners all the time, and we're really still close. And we really bonded during that, you know, again, that's another kind of similarity to the military, but you bond through the stress. Right? Um, and, and so there was one so we, you know, the film, you know, there, there are different days, you know, we were averaging over seven pages a day. So that was pretty tricky. But there was one day where we had a ton, there's a long scene that takes place in a in a bed, which is like a 10 page scene. So that was night, we got like 14, like we got like 12 or 13 pages that day, which is huge. So but we had an Action Day where we had all of our boat scenes and all of our motorcycle scenes, which were it was just our kind of most logistically challenging day and we had the weather had to be right and everything had to just be perfect, like we had didn't have a minute to spare. And we couldn't, when we got on the boat to shoot the boat scenes, we we didn't have enough people as myself DP producer sound, and then the actors that's all we could fit on the boat. And on one of the take we you know, on one of the takes, we it was a perfect take, I loved everything. But Deena had left on her jean jacket because she was cold. And so the continuity it wouldn't cut it all and it was a big Medius part of the scene and and I I just I almost broke I mean that was the closest I came to breaking because we I didn't know if we could do it again. So we had to circle back around something has to match and then the weather and then I've got this motorcycles waiting for us which we've got to get to them in time to get the sunset motorcycle shots and I'm on the boat and it's just so that that was probably the closest I came to, to kind of breaking. I mean, there's a lot of emotional moments. I mean, the the most emotional moment making it though was when you know when we told all the agents and everything I knew there was a six $7,000 movie. That's what went out to Martin and everything like that. And for Martin Starr is like, Oh, that's not a lot of money. I can't believe it and, and about two thirds of the way through the shoot, we were shooting the scene at this mock police station, and Martin pulled me aside. And we had been through a lot at this point. And he, and he said, You know, I don't know how I go, Sean, I just need to tell you, I don't know how you guys are pulling this off for 600,000. And I just, I just started, I just started crying. I just started crying. Tears came out of my eyes. And he's like, what's he's like, what's up, and he gave me a hug. And I said, God, we only have 300. And, and he hugged me back, and he started crying. And we're just there hugging and crying each other outside this, you know, made up police station, that we shot somewhere. So anyways, it's moments like that. It's a lot, you know, it's a lot.

Alex Ferrari 20:50
Now, is there something that you wish somebody would have told you at the beginning of your career? A piece of advice or something?

Sean Mullin 20:57
Oh, man, I don't know. You know, I'm not a, you know, I'm not a big like, regret guy. I have looked back. I don't you know, I just I've never been good at that. So no, I mean, you know, I'm sure, yeah, I mean, it could have taught me a lot of things. I feel like,

Alex Ferrari 21:09
Hey, you're not gonna get you're gonna get through

Sean Mullin 21:12
Your 300. I mean, you know, just how, you know, I mean, I think I was ready. I think I was prepared for how hard it was. I mean, I, you know, it's just been, it's been very difficult been very difficult on even personal relationships and stuff. And, you know, it's just been hard. It's been a hard, hard road.

Alex Ferrari 21:28
It's and that's the thing that so many young filmmakers coming up, don't understand that this is not an easy path. This is the art the artists path is not an easy path. But the filmmaker path is even more complex, because we cost so much for us. And we have to convince other people to come along with us. It's very difficult to do it all by yourself, if not impossible. So it's, it's it's I always like bringing these kinds of stories up. So filmmakers listening, especially young filmmakers understand what's ahead of them, not to scare them off, but just to understand the rules of the game. Mm

Sean Mullin 22:02
Hmm. Yeah, you almost have to just be possessed, you know. Yeah. Which is, you know, for better for worse, but, but you need a lot of collaborators, you need a lot of support, you need people to vouch for you. That's why I now, you know, vouch for younger filmmakers of whenever I can, and help out. I've had interns over the years. I've got another one this summer. Giselle does Nia, she's really great. So I'm looking out for her, trying to, you know, trying to pass along any advice I can. And actually, I teach a class I teach. I teach two classes over at AFI, AFI the MFA program and directing and I teach in the fall. It's like a directing 101 is a four semester program I teach. In the fall, I teach a, like a direct one on one class shot, shot selection, shot progression, you know, kind of basic directing class, Intro to directing. And then the fourth semester, I teach a class called the first feature where we go through and we do case studies of dozens of first features and you know, what works, what doesn't so I'm doing my best to pass along any knowledge I've gotten over the years to make things a little bit easier, but it's never gonna be easy for anyone.

Alex Ferrari 23:04
I mean, you could you could tell somebody don't put your hand in the fire because it's gonna it's hard until you get into that fire baby. You don't you really don't really don't know. That's true. That's so true to hear all these stories by us old timers sitting around talking about it, but until you're in the interior, as they say, you're in the shit. You really won't know what's what's going on. Now. I when I was looking at through your your filmography, I'm like, okay, so he did this amazingly wonderful romantic comedy. How does he go from I mean, a romantic comedy to Semper Fi which is complete one ad you know obviously much bigger budget you know, a bigger cast and action and different tone How did you get like as a as a as a creative and as a director?

Sean Mullin 24:27
Yeah, I mean, I don't really when I'm looking at stories, I don't look at the genre. Or, you know, even even you know, I don't really necessarily pay attention to format you know, I'm doing more docs now. But I it's really about to me, it's about character and story and for, for me that the stories that have resonated the most are stories where there's some sort of tension between perception and reality. So for Amir and Samos, the perception and reality of a veteran returning from war and an Iraqi refugee, it's this kind of star crossed lover thing where Are there there's a tension there. And with Yogi I mean with yogi, the perception of Yogi versus the reality of Yogi. So I, for me, that's what I'm really keyed into is every story I've gotten involved with has some sort of tension between perception and reality. And so I don't really, you know, whether it's a comedy or drama or dark or scripted, I don't think any of that matters it to me, it's about kind of, you know, the story and the characters. And if I can, undercover, some sort of tension that is compelling.

Alex Ferrari 25:27
How did you approach the action? Because you hadn't at that point, have you shot any action at that point?

Sean Mullin 25:33
Or are you top up for Semper Fi? Yeah. So actually, so I did not direct Semper Fi. So I, you wrote, you wrote down? No, no, no, I'm sorry. Yeah. So Henry, Alex Rubin, who did a Murderball Oh, he ended up No, no, he directed it. So I was just a, I was a co writer, I co wrote the script with him. And then I was a co producer on as well, because I was involved. I mean, I mean, this is 155 drafts over 14 years and not one dime until I until until, until, you know, the first day of shooting really so.

Alex Ferrari 26:01
So at that point, you should like yeah, I'm going to be involved a little bit.

Sean Mullin 26:05
Well, I tried. Yeah, I tried to be as involved as they'd let me

Alex Ferrari 26:09
Now when I saw Beer Fest. And it was really interesting because I love the way you shoot docks. It's very interesting, very cinematic. It's, you know, there's some term documentarian, so shoot it like a documentarian. But you seem to shoot it like a documentarian with a cinematic eye. And

Sean Mullin 26:28
Kingsbury, you're talking about? Things were different. Yeah.

Alex Ferrari 26:32
I just had I just had Jay on the show. I'm sorry.

Sean Mullin 26:34
Oh, did you know Jay was amazing. No, no, that was fun. Those little those. Yeah, that was my first my first documentary was called kings of beer. And yeah, I tried to bring again, I brought my DP who's a really incredible cinematographer Danny Vecchione, and he, he's got a real cinematic eye. And so we, you know, we visually try it, we tried to visually design it, you know, as kind of, you know, to make it look kind of, I don't know, as cinematic as possible. And yeah, I'm glad I'm really proud of it was my first doc. And, you know, it's also it got a little bit a little bit of a stink on it, I think for some people after the release, because it was financed by Budweiser. So a lot of people were like, Oh, this is propaganda. This is stuff, but I was like, Listen, you know, I did get paid. First time in my life, I got paid really well. I was like, Oh, this is what directors get paid. Or this is like, this is this is I could do this, like every Yeah, exactly. I got I mean, and so I understood, I understood that end of it. So yeah, Budweiser, did finance it. But they weren't involved. You know, they weren't super involved with the editor or any of the stuff. It was really up to me. And I was really, again, went after care and went after perception versus reality. When I touch again, this is a perfect thing is probably one of my best examples where if I tell you who are the top five Brewmasters at Budweiser, you probably will firstly you didn't know they had multiple Budweiser as theirs, but you probably like oh, they're heavyset, white, bearded white dudes from the Midwest, like just pressing a button. Homer Simpson taken a nap right? But no, I mean, it was. It was the five top brewmaster there 65 breweries around the world that brew button the top five that I followed for a year, where African American female African American male, a Chinese man from Wuhan went to Wuhan, actually, which was crazy shot there right before everything happened. didn't speak any English. And then another woman from Canada who brews in New Hampshire, and then and then the white dude, who was an Army combat vet, which was like really fascinating story. So you know, it again, flipping flipping people's perceptions of what a brewmaster might be. And I'm really proud of the film and it taught me how when I was finishing up post with that is when I got the call from Peter microblogs, saying, Hey, we know the bears, we've got an incident would you be interested in directing a documentary about yogi? And I was like, I actually my initial reaction was like, Well, let me give me a B because Yogi seems to perfect like what's the drama? What's the tension? Right? What? And then I started reading I read some books and I went online, I watched some videos and I was like, oh, no, there's there's something here. There's there's a real tension between who he was and who people thought he was. So I dove in.

Alex Ferrari 29:02
Yeah, so So let's talk about anything over because Yogi agreed with you like I when I watched the film, I knew Yogi is a pitchman. I mean, I knew him as a baseball player, obviously. But I really didn't understand the impact that he had had on the Yankees. And not only on Yankees on the baseball on baseball itself, and how he was not respected as or putting the light that he should have been in because he was as good, if not better than any of those guys on those teams that he wants championships there.

Sean Mullin 29:35
There's one stat that's and this is just the baseball people out there. But there's one stat that we didn't, we couldn't share in the movie, you know, you have 90 minutes to tell this guy's incredible, you know, 9090 year journey and so we couldn't fit everything in. But there are only two players in the history of baseball to finish in the top four of MVP voting for seven straight years. And that's really tough to do because it's really about consistency and finish that high and MVP voting. I mean, you'll give one three of them but he finished the top four set Been years in a row. The only other player to do it was Mike Trout. So, you know, he's not talked about though, in the same same kind of levels of some of these guys. And so that was definitely something we were we were going after it. He's also an again, just from the Yankees legacy. I mean, he's the only I mean, if you look at his life, we kind of we cover this on the dock, but like, you know, he came up as a rookie and met Babe Ruth and shook hands with Dave and got to know him a little before they passed. And then and then he was mentored by DiMaggio and and he was a, you know, he was a, you know, teammate of mantle. And then, you know, he's a coach. He's a coach. Yeah, and Maris Of course, and Whitey and that whole crew and then and then fast forward to he's a, he's a coach for you know, Guidry and Willie Randolph and reds. And then And then he's the manager for Mattingly. And then he mentors, you know, Jeter and Gerardi and that whole crew too. So there's no Yankee, there's nobody who's done that front from shaking hands with Babe Ruth to mentoring Derek Jeter. There's, you know, he really is the connective tissue. Absolutely. The backbone of the Yankees.

Alex Ferrari 31:03
Yeah, it was and then you know, that whole 14 year bit with him and George Steinbrenner. Yeah, I mean, that that was insane. Do you know that I when I was down in Florida watching spring training, I got George Steinbrenner to sign my baseball.

Sean Mullin 31:16
Well, there you go.

Alex Ferrari 31:18
He was citing Baseball said I made it onto ESPN. Like even some kids were looking for George Steinbrenner.

Sean Mullin 31:25
Yeah, I mean, he was an interesting guy. I mean, you know, I think Bob Costas put it well, in the in the documentary and he was a polarizing figure. But but you know, he did love the Yankees. And he did love Yogi they had, they had obviously a bit of a falling out. But we were able to interview Georgia somehow. And he was he couldn't have been more kind and just really wonderful about things he had to say about yogi. So it was really nice to be able to talk to so many wonderful people. I mean, you saw the interviews, we got some great ones. So

Alex Ferrari 31:50
Oh, no, some amazing ones. But I have to ask you, so when I've had other people on the show, we've tackled large, you know, you know, just kind of like big shadows of people, massive personalities. How do you approach someone's legacy like this? Because I know you were doing it with the help of the family. So that actually helps, obviously, that you're not doing it against the wishes of the family and everything. But how do you even approach telling that story? I mean, the pressure on you, like people are going to look at this documentary, this is going to be what people look, go back and look at about yo, because there really isn't a definitive documentary. God.

Sean Mullin 32:26
Not I mean, not. Yeah. I mean, there is no, there is June 11. Yeah, there will be. No, we were really proud of it. And know, the family was incredible. Like, the biggest concern from day one was to not make it some sort of like hagiography, some sort of puff piece, some sort of AI that's documentaries that just put their subjects on a pedestal. And then I call these things and this is very, I was very upfront with my producers on day one. I said, I don't want to do a Wikipedia doc, a wiki doc, where it's just like, they were born. They did this they did that there's a difference between emotion, right, which is what I'm after, and information, which is what you can google right. And so I I'm really, really had to play emotionally. I think it does play. I don't know, I let you leave if you agreed, had agreed.

Alex Ferrari 33:11
I teared up a few times. Yeah.

Sean Mullin 33:13
Yeah. So in if it doesn't have those emotional, that emotional component to it, I'm not interested in directing it. So I was very upfront with that from day one. So it was like how are we going to tell the story in a way that is going to really get to the heart of audiences and so but at the same time without, you know, without it being, you know, just too much of a like it's like a puff piece.

Alex Ferrari 33:37
Yeah, absolutely right. Because some documentaries are just very informative. Just a second Wikipedia style erotic that we can dock with the concept.

Sean Mullin 33:45
Yeah, I just I'm working on two docks right now two other docks and and yeah, that's just my that's my number one thing is what can what can we offer people that is actually truly cinematic that is actually going to engage them in a way emotionally, you know, in lives right here instead of living up here, you know?

Alex Ferrari 34:00
Yeah. And then the whole new Yogi Berra knew that whole backstory, but I didn't know how deep it went. Why he was called yogi. I always wondered why he was called like, that's obviously not his Italian name. Right, right. Yeah. There was no there was one piece in the in the documentary that blew my mind. I just could not believe that to happen. Because he's, I think he was the first he caught the first no hitter in the

Sean Mullin 34:26
game. He got the Yeah, he got Yeah, he called he called all 97 pitches. So like, you know, so Larson was just like, locked in like, tell me Yogi what to do.

Alex Ferrari 34:35
And he never he never called me never didn't check them off.

Sean Mullin 34:38
They didn't check them off once in 97 pitches.

Alex Ferrari 34:40
So he got so then and then. Yeah, later, decades later, he makes up it's Yogi Berra day.

Sean Mullin 34:48
Well, you can't Yeah. You can't. Well, it's that, you know, it's the type thing in a documentary too. I'm always looking at where if I were to script it, it would the producers would throw it out. They said is ridiculous. And that's when you know, I think you've got a doc that really works is when there's a moment that is so unbelievable that you couldn't have scripted it. And that definitely that moment, you know, had that, you know, and it's also a great example of that information has been out there forever. Like, you could have read that on Wikipedia, and you can read it and but it's in books, it's a fact that he was part of these two, you know, these two perfect games. But but until you see it until you are involved in two, you're experiencing it through everything he had gone through, that's the difference between again, you know, kind of, you know, a cinema treatment and just a, you know, just a little wiki doc thing.

Alex Ferrari 35:35
Now, on a business standpoint, when you know, because I've studied docs for you know, most of my career, I'm a big fan of docs. But on a business standpoint, it's I always find it so interesting when filmmakers work on Docs to have a built in audience. So especially when it's a larger than life figure like yogi, how hard was it to get the financing to put this whole thing together all that because people think, Oh, you're making a Yogi Berra Doc, I mean, the money must have just been rolling it.

Sean Mullin 36:09
Listen, that's a whole nother. I mean, you know, I was extremely, extremely fortunate that from day one, Peter and Mike Sobel off, who were the first to, they're the ones who put the whole kind of project together at the very beginning and called me and asked me to direct they went out and raise the budget themselves. I mean, the two of them, you know, they and I mean, I couldn't have been more fortunate to work with, you know, to more supportive, you know, you know, just bold, you know, producers and the first thing that they did, they went out and, you know, they were out while they were out raising the money, I went and I turned right back to vanishing angle, Matt Miller and Natalie Mesker. Again, who produced my my first feature mirror and Sam, you know, years ago, and I said, Hey, would you guys want to team up with the cellblocks has to be a good team, they can kind of go out, raise the money and leave that front. You guys can handle the production side of it. And then I got my old editor, Julian Robinson, from Amira and Sam has incredible editor. The film is very well edited. And all the archival he had to he had to dig through and all this stuff. So I got Danny, my old cinematographer who kind of put the band back together and made it happen. But as far as raising the money, fortunately, you know, Peter has really good ties to a lot of folks who are huge Yankee fans, and he's a big finance guy in New York. So he was able to, you know, him and Mike were able to to make it happen somehow.

Alex Ferrari 37:27
Right. Exactly. Because I mean, yeah, if you tap into there's a certain pool in New York.

Sean Mullin 37:32
Yeah, absolutely. No, it was nice. Well, the craziest thing, the craziest thing is over the course, over the course of making this documentary, Peter and Mike have gotten involved in are now minority owners in the Yankees, actually. So they actually own a piece of the Yankees two, which is, which is totally totally aside from the doc just happened. So. So that's pretty cool. Yeah, they're great. They're a great team.

Alex Ferrari 37:53
Yeah. So and then you've gotten to Tribeca, obviously. So what was it like getting that call, man?

Sean Mullin 37:59
It was wonderful. It felt like the right place. You know, it just felt like this is where we this is, this is where we wanted to premiere the film. So we knew it. We knew it. We were hoping, and they called us right away. And they called us super early back in like November, like I think November, you know, way, way early. And wow, that's really I mean, yeah, before they even closed, you know, before they even close submissions, and they're like, hey, we want this we want this and we got excited. And then we were able to get an incredible incredible you know, if you know the indie film business, you know, you need a great sales agent. And so we you know, we started at the top and we took a stab at John sloths at Cinetic. And, and and he you know, he flipped for it. He's been so caught him and the whole team is Cinetic have been really incredible. So they're selling it so that's great. So yeah, just started putting all the all the all the pieces together.

Alex Ferrari 38:45
Man, I really hope it gets out there. Because, you know, for for any baseball fan out there. I mean, Yo, he's just, I mean, even if you're not a baseball fan, if you're a certain age, you know, Yogi is purely because he did 1000s of commercials. Versus man, it was like even the doc he's like, I don't know, I'm doing some it was Aflac or something like that.

Sean Mullin 39:08
Amtrak Aflac. Didn't know which one it was like, it's one of those. Yeah,

Alex Ferrari 39:13
I'm getting a check. It's fine. Yeah, but you seem like such a sweet guy, man. And such an authentic guy. Like it was one of those people that you just, they don't make souls like that anymore. Like, they truly don't.

Sean Mullin 39:23
He just, I mean, this is what I tell people about the film is, it was a real, real honor and pleasure to tell a story about someone who just always did the right thing. He just always did the right thing. He just that was that he just had every turn, whether it was you know, you know, breaking the color barrier and help, you know, help him you know, befriending you know, Jackie Robinson and Larry, Adobe, and all these guys who are coming into the league who, you know, whatever, just a return. It's really the film is really about a life well lift. And it's a broader, you know, we you know, one of the kinds of templated films we looked at when we were looking at these docks was the the Mr. Rogers stuff luck, you know, had come out. One of the things that and that was one of the films that's that actually sparked the Sobel off to call me today because actually I got the call from them in July of 18. So it was the summer that moved. So this this projects been going on for years. You know, and I got the call in July of 18. And they had just seen that dock and they were like, we need to do something kind of in that vein for yogi. And so, yeah, just a real. I mean, I was extremely honored. And, you know, and just the fact that, you know, Lindsey is happy with the great granddaughter, she's incredible. She narrates the film, and, and I'm just excited for the rest of the bear the biggest audience to have seen the film so far has four people. And we're premiering in 1000 seat theater next Saturday, so it's gonna be it's gonna be something

Alex Ferrari 40:41
Now, really important question is, though, did was Jackie safe?

Sean Mullin 40:47
You know, what's the craziest thing? I mean? You can you know? Yeah. Did you like that little piece in the film that back and forth

Alex Ferrari 40:53
Oh, fun. It was, as I'm talking about Jackie Robinson, there's a very famous play at a play at home plate where Yogi thinks he got him. But Jackie was ruled safe. Jackie, great Jackie Robinson and to his grave.

Sean Mullin 41:08
Oh, is he right?

Alex Ferrari 41:10
You know, he was. Even when you sell frame by frame, I was watching it. I'm like, What do you think I first saw it. When I first saw it. I'm like, Nah, he's he got him out. There was like that one sequence from the other angle. And I'm like,

Sean Mullin 41:25
That's what's really great about it. So from the front angle, he looks out and then but from the reverse angle, he definitely looks safe. So but he I mean, it's the safe route. It's great. I mean, what it's what's great about baseball too, right? Is that, yeah, that was game one of the 55 series. And it was a really big deal. And, you know, he was at his height. And Jackie was, you know, these were these were characters who were larger than life, you know, and to have that massive play at home plate, but in the steal of home and who steals home anymore. So it was just, it was a real, it was yeah, it was really great. But now if you look at that's the great thing about if you look at it from one angle, he looks clear, clearly out and another angle, you know, he looks safe. So what's great,

Alex Ferrari 42:01
Now I'm gonna ask you a couple questions. Ask all my guests are sure. What advice would you give a filmmaker trying to break into the business today?

Sean Mullin 42:10
What advice, um, you know, that's, you know, start making films, no matter how big or small just start start shooting, start learning learning, learn the craft, understand what a shot means, understand. When you're subjective, it means something when you're objective, it means something, learn how to compress, learn how to elaborate, learn how, learn the fundamentals, you know, just through, you can shoot, you know, one of the one of the classes I teach at AFI and I taught at USC for for a few years before as well. They've got a great program there. And, you know, I, I just would run my students through these, like very basic exercises, like character a wants something from character B, and, you know, create a story, you know, dialogue, and just how do you articulate beats? So just like learning the basics of like, how do shots add up to, you know, an emotional impact, you know, with with an audience and so I would, I would just say, start shooting, you know, on a video game on your phone on whatever, start telling stories, start writing, you know, if you can write, you got a leg up as a director, I'll tell you that if you can write you really do because nobody's, you know, nobody's gonna just give a director a great script. You know, the great scripts are few and far between, as we all know, and so nobody's going to give one to you if you're starting out. So if you can write that's great. If you can't write find a writer, team up with a writer, co write with a writer, you know, adapt a short story, it's amazing how many first features are adaptations of short stories or something that exists. So don't be afraid to grab a piece of material from somewhere else. Tchaikovsky's you know, childhood is one of the great all time great first features and it was an adaptation. So yeah, anyway, it's just that'd be my advice is just to go out and learn. Hone the craft. It's the same thing with acting. And some actors, oh, I want to act like do some theater. Like get learn how to act like learn the craft. And you know, before, you know, you try to make it big, you know? So that that'd be my advice.

Alex Ferrari 44:05
No, and what is the lesson that took you the longest to learn, whether in the film industry or in life?

Sean Mullin 44:11
Well, I'm still I mean, I don't know, man, I'm still learning just from the lessons take me the longest to learn. Gosh, I'd say you know, how important relationships really are relationships and collaborations. I think, you know, I knew it, I knew it, it kind of instinctually but looking back at the past 15 years, you starting to see, you know, people pop up again, again on my projects and just knowing that like it's really building this kind of, again, to use a middle you know, military term, you know, unit you know, this, this this kind of, you know, brigade or whatever you want to call it, of supporters and cultivating support from other filmmakers, but also just, you know, financiers and just champ you know, understanding that it takes a lot of people to believe in you in order to To make it through this and being very respectful of that, anytime anybody does believe in you, I'm really honored that to be grateful for it. And yeah, I think that's, that's the biggest lesson that I've, I've taken away. And three of your favorite films of all time, a Russian film from 1959 called Ballad of a soldier, which I think is probably one of the all time great, great films I recommend. It's also a film a lot a lot of people have seen, so I highly recommend checking that one down if for anyone out there I love the 55 movie. Marty Petrowski is Marty is really high up on my list as well. And then good as I mean, I'm a big welcome to your fans of reprise his first feature. This is one of my favorites, too. So I don't know. I mean, geez, I could I could name I probably about 50 favorite films, you know, but those are three that just popped off my head.

Alex Ferrari 45:49
Sean man, I appreciate you coming on the show. Brother. Congratulations on a great a great film. And I look forward to seeing more stuff from you in the future brother and thank you for bringing Yogi out of the shadows and showing showing who Yogi really is in your film brother, so I appreciate you man. Thanks again.

Sean Mullin 46:04
Yeah, no, thank you for the time. I really appreciate it. Yeah.

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Alex Ferrari 2:23
I'd like to welcome to the show Jeff MacIntyre. Man, thank you so much for being on the show. Brother.

Jeff MacIntyre 3:51
Me. Yes. Great to be here, Alex. Thank you.

Alex Ferrari 3:54
I appreciate that

Jeff MacIntyre 3:55
Let me just say right to kick things off. I think I have to state the obvious, you know, with everything that's going on in the world right now. I don't think there's any bigger warning sign that the end is near by the fact that Alex booked a failed filmmaker on his show. I mean, come on. If that's not proof, the end is coming to start digging your bunker. These are desperate times.

Alex Ferrari 4:16
Listen, listen, my friend. I hope I'm the host. And I'm a failed filmmaker in many ways, as well. So don't don't worry about it. So we have all failed in one way, shape or form. So it's all good. But I also also Do you believe that you learn much more from failure than you ever do from success? So that's why you're present. And that's why you and I which are I'm assuming similar vintages as far as age is concerned. That we wait we have enough old enough sir Exactly. We have the shrapnel and and you What is it? What's that saying? My wife says it all the time. The devil is more devil because of how long he's been around how old he is. So it's not because he's a devil.

Jeff MacIntyre 5:01
Oh, yeah, Oh, yeah, he's had more practice. perfected devilish. And we have the shrapnel but we've also got the medicine to help soothe the wounds.

Alex Ferrari 5:12
For people listening wrote that film. I think he's holding up a wild turkey is that

Jeff MacIntyre 5:19
This is High, West. High, West. Oh, you like good Bourbons and whiskeys. They are just knocking it out of the park.

Alex Ferrari 5:27
There you go. There you go.

Jeff MacIntyre 5:28
I know. I could see you possibly don't believe in you need a little proof. So what I'll do for the community, I'm taking one for the community here. And this guarantees this show is only going to get better.

Alex Ferrari 5:39
I feel that this is going to be a good episode. Jeff, I'm just have a feeling that this might be a fun episode. So first and foremost, how did you get into this ridiculous business?

Jeff MacIntyre 5:50
That is a key word. I'll take you way back to the ripe young age of 15. I got started in radio at this cheeseball local radio station.

Alex Ferrari 6:00
What is it? What is this? What is this? What is this radio you speak of? I don't understand. Oh, Is it like a podcast.

Jeff MacIntyre 6:06
No, no, this was a real FM radio station back in 1985. It was a true cast. Yes, not a podcast. And they eventually acquired even a cheesier cable access station. So that's kind of where the ball started rolling out 1617 started doing on camera stuff. But the real pivotal moment where things really broke open and I really owe a lot of my career to was ASI. Not not the the film school. Alternative fact interpretation. Asi. I told a couple really big lies to score some really sweet positions with ABC TV. This is back in the 90s and they desperate spot they needed technicians in shooters editors, and the bar was so low anyone with a pulse and one working good. I probably could have gotten a gig. So I come in, I meet with the head honcho this gruff, old grizzled news guy. Yeah. Well, who are you? What do you what can you do for me? Well, I am an editor. Sure I am Why not? I can be anything the guy wanted that day. And granted to that point, I had edited, very prestigious productions, like weddings and bar mitzvahs. So I understood the basics of cutting, but maybe not on the broadcast news level, but the interviews progressing. Can you edit? Sure I can. You can do news? Well, it would be news to me if I couldn't do news. Wow. Oh, this sounds good. So you'll start tomorrow? Oh, just out of curiosity for your news. Business here. What kind of equipment do you use to edit your news? Oh, the Sony arm 450. Old Of course. Great choice. That's what I'd use. Thank you. I'll see you tomorrow. So I get in the parking lot. And I break out my big huge cell phone I call a buddy who owns a production company. Hey, Greg. It's Jeff. I just got this sweet gig at CHANNEL SEVEN. But I have to learn how to edit. Do you have a Sony Rm 350. And he said, Come on over, he got me up to speed. And that's what really started the professional ball rolling. And from there, I told some other sweet lies. And sure I know how to shoot professional stuff and produce in the field. So they sent me to foreign countries. And that's what I tell young filmmakers and professionals don't wait till the door opens for you the moment you see a crack you bust through that door and show up with confidence. And if you know in your heart, you're not going to screw people over and you probably can learn on the job and do so quickly. You do it because those opportunities rarely come twice in that those moments.

Alex Ferrari 8:42
And that is exactly what I did with my fake editing demo reel which I used by grabbing other people's commercial spots, raw footage, re editing them slapping a Nike logo at the end of it. And I would go they were like you know 20 like 10 million $5 million commercials, whatever like, but they were foreign raw footage from like Europe. And I was editing I was working at a production house I grabbed it all put it together, send it out. And I started working as an editor really quick. But you knew you had the skills you had not had to make a make a claim? Correct. That's the thing. That's the thing when you're going to get your fake it till you make it you need to understand that you might have to bend the truth to get in the door. But you've got to produce once you're in the door, or learn on the job and things like that. And I did that multiple times while I was coming up and I think all big you know all all professionals have one point or another extended the truth of what their capabilities or experience was and figure it out along the way just to get the opportunity because you're right. If you see that crack, you gotta bust through that door. Without question.

Jeff MacIntyre 9:48
Definitely. It's not like today where we all own the transmitter. Basically, we all have our own channels, but back in the days you and I were coming up. I mean there were a huge gun. Go To gun guarded gates, they weren't letting you in me. And

Alex Ferrari 10:04
That's for damn sure, sir. Now tell me about your new film The Great cookie comeback. Tell me about it.

Jeff MacIntyre 10:10
I really prefer not to talk about that film. I'd like to talk about interpretive dance. What?

Alex Ferrari 10:19
Oh my god, oh my god, it's gonna be like

Jeff MacIntyre 10:22
Okay fine, we'll talk about that film. So, I don't know, too long to admit about four or five years ago, I producing partner Jason. He lives in Hawaii, Honolulu. And he crosses paths with this guy named Wally Gaines. And this by namesake Yeah, well, Amos. I don't know. I've never heard of them. But then when you learn that he's the Amos behind famous Amos cookies, which we've all enjoyed at a gas station. near you. vending machine. Yes. And these actually have the shelf life of gravel. The package version so this is good bunker. Good material. So you know, back in the day, so Wally aim is the cool thing about walling. I'm sorry, I the booze is kicking in. So sure, the focus here, so my buddy crosses, crosses paths with them. And then the idea is, oh, let's do a reality show with Wally. I'm like, No, no one wants to see reality show with his 80 plus year old guy. Let's do a documentary. His life is so rich. And most people only know him, you know based on his sweet treats, but his life or cookies was just jaw droppingly interesting. He was a music agent, one of the first black talent agents in the US work for William Morris. He discovered people like the temptations he signed Diana Ross Marvin Gaye, he discovered Simon Garfunkel, she says so, but exactly, so that part of Wally's life is really, really interesting. And so that's how his entree to cookies came to be. He was representing an actress Sheri summers, who was in Harold and Maude, which is one of my, one of my more favorite classic films, very quirky. And as they were finishing up a meeting, Sherry busts out this bag of chocolate chip cookies, and was like, where'd you get these? Oh, I made them. I just loved them a cookie. So while he started eating them, and it reminded him of simpler days of his past when his aunt used to make cookies. So he went home that night, and just started making cookies. He was so he fell, so in love with the process of baking cookies, and giving them away, that in Hollywood at that time, that became his trademark. Whenever he take a meeting, he'd bring a small bag of his famous chocolate chip cookies. So he kind of he had this reputation around town as the cookie man. So one night, he's meeting with Quincy Jones, his secretary, they're having dinner on the Sunset Strip, and she says, you know, Wally, you and I should start a cookie store. And he left that meeting. And that idea has stuck in his head ever since decades later. So in 1975, Wally opened the very first chocolate chip cookie store. And I hope by today's standards, or there's, there's candy stores, there's cookie stores, back in the day, that wasn't, he took a big risk to try something brand new. And it took off, he became a pop culture icon. He was on every TV show. And for 10 years, he kind of ruled the roost in cookies until he didn't, and he lost it all. But should we go there do anything?

Alex Ferrari 13:37
I mean, we have to watch the movie, they have to watch the movie. So that's

Jeff MacIntyre 13:42
I don't want to give it all away.

Alex Ferrari 13:43
Exactly. Well, I actually, we were discussing before we got on air that I actually saw while he on Shark Tank, he was pitching his new cookies that he was trying to his new cookie companies trying to launch. But just just just know everyone that watched the movie, but generally speaking that while he lost everything, lost his company. It was pretty it's a pretty brutal story, a pretty brutal entrepreneurial story. And and then this, this documentary is about his comeback. I'm assuming hence the name.

Jeff MacIntyre 14:13
Right. And it digs into some of the pitfalls along his path. And it's a great lessons for anyone in business. You don't sign contracts without really understand what you're signing the big thing that kind of crippled them since the 80s. And what he's been trying to overcome ever since when these companies would take him over, he signed away the rights to use his own God given name and likeness for any future big good company. And that's all he does cookies. So they prohibited him for using what everyone knows him for. And he started like 12 other cookie companies since famous Amos, but nowhere along the way was he able to say hey, you out there cookie lovers. I'm the guy who started that cookie that you remember in love That really hurt him and That's why he didn't get a deal on Shark Tank because he has no access to one on that show said, Yeah, you're just another random cookie on the shelf now, we can't tell the public who you were. So that was really tough. But I think the better takeaway from the film, the inspirational lesson is, despite of setback, after setback, nothing stops this guy. He continues to persevere at 85. And he's trying to start his quote, unquote, final final cookie company. But nothing slows him down. And that's a great lesson for all of us, especially in this space. Really hang on to?

Alex Ferrari 15:35
Absolutely, absolutely, you can never, we filmmakers we have, like I said, we only have a sickness that once you're bitten, you can't get rid of it. And it flares up and it goes dormant, but it's always there. It's always there. Now, you have to be smart in how you manage the symptoms. It's good. I like that. I'm going to use that one. I'd like that. Hashtag, baby. And now, if you don't mind me asking what was the budget of this documentary?

Jeff MacIntyre 16:01
Since I wear all the hats, mainly, because I like the cover of my bald spot. I shot it produced it, edited it. So hard cash, hard costs, were roughly 15,000. And that included everything. It's nothing, I tried to keep my productions low.

Alex Ferrari 16:22
And that's very smart. I've been yelling that for the top of the mountain for a long time, keep your overhead as low as humanly possible. So 15 grand for a documentary with a known entity like famous Amos was, I mean, everybody, you just say famous Amos, every one of those other cookie guy have his documentary about the cookie guy. So so you actually have a winning formula. Here, you've got a known person who's very recognizable around the world, just by the name at least. And then you also have very low cost. So this is a perfect like, if you were coming to me and I was consulting you on this, I'll be like you are a perfect candidate for self distribution, without question. So what made you decide to go down to self distribution route, as opposed to going down the traditional route where you could have easily, I think, gotten a distribution deal off of this. And you might even been able to get some sort of MG because of the topic. And because of the star of the documentary.

Jeff MacIntyre 17:21
One step back before I try to dodge your question. And so another great thing that was in our benefit, and I think it's smart as filmmakers to really zoom out and survey the entire landscape of what's going on and some of your main subjects lives. What is your network like? And this was right at the time, we embarked on this, we knew he was going to be on Shark Tank whenever you can leverage somebody else's Free Press. I mean, this episode is rerun probably eight, nine times. And if you were I were trying to drive by a 10 minute slot on that network, forget it. There's no way we could afford that kind of ad, ad money. So that was great to put him back on the radar of public consciousness on that show met helped in our efforts. And But yeah, I mean, I'm kind of in the same rocky leaky boat as other indie filmmakers thinking, well, it let me Google film distribution. I mean, listen to Alex's show. I know he interviews some distributors now and again, these must be the good guys. So I'll blast them all with emails, links to trailers, get them excited. I did all that. And I was met with 90%. of FSU. We have no interest. Thanks. But no thanks. The one or two who bid on the chocolate chip. You know, the standard crappy offer. I threw they threw the flame in the dumpster to see if I wanted to buy the dumpster before the fire really took off. And it was at this time I was getting really frustrated. And that's when I stumbled upon your buddy Rob hardy had a course film audience blueprint where it taught you how to go find an audience for your film, identify niches and then market directly to them. And that course really was an eye opener. Because at the moment, I knew I couldn't take on Hollywood's marketing machinery there was no way I can compete with their ad spends, match them around spending them we will always lose on that front. So the the shotgun approach Hollywood uses to spray out their message to everyone hoping that everyone is their niche and their audience can't work for indie filmmakers. So I thought the only way I could survive this is do a laser targeted niche focus with my market. Find the niches that I think the story resonates with and market direct. And through taking this course it gave me the confidence to step out on my own after getting a couple crappy offers from distributors and I just felt that I could do better. Maybe not. Maybe I didn't the first round. Didn't back that principle. But I still have hope that when I do launch 2.0, I'll be a better arm to make a much bigger splash the next time.

Alex Ferrari 20:10
So how did you focus I because now I'm, I'm kind of breaking this down and analyzing the film and how I would approach it. It is a niche film, but it's a fairly large niche. Are we talking about? You know, seniors? Because he's older? Are we talking about entrepreneurs because of who he is? Are we talking about cookie enthusiasts? Like, who are your niches and how to hack my Excel talk? How to do all that? So how did you first of all identify those niches and, and the thinking in those three niches I just threw out there. Some of them are obvious. Some of them are not like senior seniors is not an obvious choice. But it is a niche that I think that you could address with this film. How did you first of all, pick your niches? And then how did you plan to target them?

Jeff MacIntyre 21:00
So we just broke down? At its core, what are this film's two or three major messages? What groups of people would make them say hell, yes, I want to get to know Wally, I want to hear his story out and be moved by it. I want to find similarities. So seniors, of course, and that was just kind of a no brainer based on Wally at the time when we started shooting, he was 82. And his story is so inspirational. And it really plants to seed and other seniors, people who are retired, it's never too late to start a fresh chapter. There's always a blank page waiting for you to turn your passion into something profitable to start a business even if it's crocheting toilet seat covers, if you love crocheting, look at Wally, he turned his love for chocolate chips into a viable concern, and it brings him joy. So I think that's a great lesson for seniors. And as you know, today's seniors have never been more active. So thought they get and then of course, there's the entrepreneurial the small business owners. And I think when I do my kind of phase two revenue run, I will reach out to business schools. And I will cut to different versions of this film to sell to the educational space, because his story is so chock full of great business lessons that are timeless, really. And that brings a lot of hope. And I'll also, once again on the phase two revenue scheme reached out to all these assisted living facilities, retirement communities that are in desperate need of programming. There's activity directors in every one of these retirement communities that are dying for fresh content. So instead of just selling them a DVD, I put together a whole activity in a box. So this includes the film a discussion guide, it includes activities, and it includes an opportunity to start a club. And this really eases a lot of their pain, like what should we do with all these retirees? Well, I think if you could solve other people's problems with your art, I mean, those are just checks that will hit your account eventually. So that's really the two main niches I considered bakers and cookie lovers, but it was too broad early on.

Alex Ferrari 23:27
Well, I mean, to be to be fair, though, like seniors and entrepreneurs are two very broad, their niches but they're pretty large. They're pretty large

Jeff MacIntyre 23:37
Incredibly broad. Yes. So maybe I didn't drill down enough. I got lazy, and I did I mean, as you know, is is a grueling process. To make the film to finally get it out. You're pushing it through the creative birthing canal, and it's painful point. That's where a lot of filmmakers have run out of gas, not only physical, psychic, creative gas, monetary gas for for many, and they don't have the juice to take you the next mile. And to me, I know you probably agree the next mile is the most important the marketing mile. Oh, absolutely. We better have our best shoes strapped on for that last leg of the journey.

Alex Ferrari 24:15
Most filmmakers don't understand that before. Like when you and I were coming up, making the movie was the toughest part. It was the most expensive part. There was no access. You know, just doing a color grading session would cost you $300 an hour. You know, it was it was insane. But now making the movie technically is the easiest part of the entire filmmaking process. And we've been trained, and Hollywood has been putting out this message that you put out all the audio, you put out all the art first and then you hand over the business of somebody else to handle where in the new film economy, you've got to know everything from script all the way to how to generate revenue with your film. And if you don't understand that, that last part after that final cut is cut and the deliverables are ready, you're done. You're done. And and most filmmakers don't get that, but they learn the hard way.

Jeff MacIntyre 25:13
They do. And it either drives them away, or it makes them stronger once their wounds heal. And to me this this last leg of the race, the marketing, it's like, it's like climbing a mountain. It's a slog. It's climbing a mountain barefoot through three feet of snow with COVID, positive Puranas nipping at your heels just to get into the summit, right. And for many, the first time they get a blister on their little toe, oh, my feet hurt, I'm going home, and they throw in the towel. But this is where strength and resilience and perseverance for us will carry us to the top and get us to the summit where we pop the cork we celebrate. But not only do I believe is it a win for our own films to make it across the finish line. But it's a win for the whole indie film community because we show it is possible to win. Yeah, absolutely. And the more examples of that, I think the more inspiration will provide other filmmakers who may be too scared to, you know, go through the pain of the climb. So that's the vital I think where we're at today. That's one reason I released that brutally honest case study. Because we have to all be more transparent. If we truly are a community. It's up to us to start sharing our wins and our losses so we can learn from each other.

Alex Ferrari 26:28
So you so now you've just you've identified your niches, and you've identified your audience and you have your film and you've decided to go self distribution, what platform did you decide to use or platforms to decide to use to put the film out online?

Jeff MacIntyre 26:44
I guess let's one step before that I had to start generating buzz in marketing. You want to talk about because I did spend a good amount of time you building the Facebook page?

Alex Ferrari 26:56
Well, let's let's talk about that. Let's talk about the platform real quick. The next question is all about the marketing. So what platform Do you got it? I used gumroad. Okay. And then and you didn't put it on any of the other major platforms, iTunes, Amazon.

Jeff MacIntyre 27:08
Oh, okay. No, thank you. Thank you, Alex. I'm sorry. That also as part of phase two, I kind of got sidetracked I wanted to try this launch by myself to market direct to the fans with to sell and rent stream only. No, yeah, to own or rent that the film through gumroad. Which I control the majority of those profits. And then I'm going to do the whole, you know, svod a VOD tvod. That still is on the list. But to date, no, no, I have not ventured into those waters. So I'm excited to get it up on those platforms, for sure.

Alex Ferrari 27:42
Alright, so we'll come back to the platforms and your ROI in a second. But how did you now start planning on putting the word out on this film?

Jeff MacIntyre 27:51
I think two years. Two years before I released it, you know, I launched the Facebook page, and tried to start building up an audience producing a ton of original content, custom graphics meems clips from the film, so I hustled to just drive engagement and to build the numbers, I boosted posts, I put tons of money in Zuckerberg pocket with varying degrees of return. And so I mean, at the end of the day, right before a launch, maybe I had close to 3000 Facebook fans,

Alex Ferrari 28:30
Yeah, which is it's it's not It sounds like a lot but in the scope of Facebook, it's it's it's nothing. Yeah, it's not a whole lot, not for a film launch. Now, Mike, so you decided to focus all of your your energy towards a Facebook page as opposed to a homepage or blog or something like that?

Jeff MacIntyre 28:48
I know, you Good. Good question. I also had the film's website where I had set up, you know, a squeeze page. So a lot of the campaigns on Facebook would be to drive traffic to the film website where people I could capture their email, get them on a news, again, my email list, I could send them newsletters, because that's what filmmakers have to. The first thing you need to do is start building your list that is so important. And whatever you have to do I, I tried a couple different enticements, to see what would move the needle, I offered some people his recipe for free. For others, it was a discount movie ticket. And then I tracked what gave me the most bang for the buck.

Alex Ferrari 29:30
And those are called lead generators for people listening. So that's basically a lead. So you give away a freebie of some sort to get people on your list. So you can start building a relationship with them. And you provide a tremendous amount of value to them with that lead generation, whatever that might be. Could be video, could be PDF, could be a recipe could be a checklist. It could be 1000 different things as long as it's really irresistible to the audience you're targeting. So that and then if you don't mind asking how big was your list when you launched

Jeff MacIntyre 30:02
Pass.

Alex Ferrari 30:03
Okay, so the email

Jeff MacIntyre 30:05
Wait, no, dammit, you're driving me to drink it was pathetic. Okay, it was truly pathetic. It was no, it was like 121. Okay, so big fail, big fail there.

Alex Ferrari 30:21
Alright, so, okay, so you brought you brought your UI. So you have a small, very small email list. And you've, you focus a lot of energy on Facebook, and you're getting people into your funnel and things like that. So out of all of that, and you have gumroad as your, your main place that you're going to be selling your film. So, right, the Okay, how much did you spend on Facebook ads on your launch? And how many ads to use?

Jeff MacIntyre 30:50
Um, so I ran 121 ads. Now this Keep in mind, this is probably to you. through February into February right to the launch. 121 ads, I dropped $1,383. Not a penny more in ADS. And not anymore? Hell no. is Zuckerberg got enough of my hard earned money? Yeah, there he is. And this is just to build on your last point why it's absolutely crucial to own your audience's info because with one algorithm change, poof, all your connection to your potential fan, oh, it's gone. You don't want any other social overlord to control your fan base, you must be able to reach out directly and communicate with your people. That's why you have to build a list.

Alex Ferrari 31:42
And well, that's exactly what happened with Facebook originally, if you can remember, like we're talking about eight years ago or something like that. You used to be able to post something on your Facebook page and write 30 40% of people would see it. Yeah, now it's a half a percent for free it unless it goes viral unless it gets shared. And unless something else happens organically, generally speaking, it's a pay to play. So that changed the business model for millions of companies around the world, millions of people around the world overnight. So you always have to play in your own sandbox, you have to control the sandbox, because you play in somebody else's sandbox. You play by their rules, YouTube did the same thing. People were making a lot of money off of their ads, and all of a sudden Facebook just when Amazon their affiliate marketing pack, they turn no more. And people lose their minds, because you are, you're completely dependent on that platform. So 100% agree. The email list is the most powerful thing. Any marketer has more powerful than 1,000,002 million followers on Facebook. It doesn't mean

Jeff MacIntyre 32:46
You're exactly right. And to do it again, I would focus more effort on pointing all my ads to that landing page. But keep in mind and I think a lot of indie filmmakers suffer from this early on. We really we get drunk on the dopamine likes and shares it is intoxicating

They like me they really like me.

Oh my god, I don't have to spend money on those therapist I just have to post something. But listen up You damn indie filmmakers. Yes hustlers. This is really important. never confuse the like button with the buy button. One causes a temporary chemical reaction. The other produces a long lasting financial one. And never get wooed in by a like or share. Because those are meaning their vanity metrics that won't pay your rent. You can't call your landlord and say, Oh, you know what? This month's rent? I'm, I'm a little short. You take likes tonight.

Alex Ferrari 33:47
I can give you I can give you 20,000 followers is that because I pay my right? Well, that may have some value. You're awesome. But though it doesn't, because if you just given followers away, this doesn't mean it doesn't work. You could buy followers, right? You can empty it like tomorrow, you can spend i think i think the number is like 20 or $30,000. And you can have a million followers. It seriously that's literally the cost of buying followers. But it means nothing. It's complete vanity because you their people, their robots, or their fake accounts or their people from God knows where, who have no interest in what you're doing. So it's basically just like, look how cool I am. I remember I was spoke to a filmmaker, that that decided to spend. I think he spent like $7,000 on YouTube views to get his trailer to be viewed over a million times. And the movie cost like you know, it was like a low budget $50,000 like action horror film or something like that with like, you know, I think Michael Madsen was in it, or Eric Roberts or something like that. So and he was using his his mind. And he was a little bit out there as far as ego is concerned. And that's saying a lot because we're We're all crazy. But he then called all the film distributors like, Look, there's a million people who saw our film, you've got to buy it, guess what, it didn't really work and they lost $1,000 because of it, because that's vanity. Total vanity, it's command entity.

Jeff MacIntyre 35:17
And that's the thing, you know, likes can be bought, but sales have to be earned.

Alex Ferrari 35:23
And, and before you commit, the thing is with sales, especially with independent film, you've got to put your value proposition has to be massive. If you're if you're trying to go outside that normal world of like iTunes, Amazon places where people are very comfortable spending their money because their credit cards already on file, they just click a little button. And it's done. When you're going to a platform like gumroad, or Vimeo, Vimeo or something like that. They are announced, they don't know who this is. So now you want me to pull out my credit card, type it into the site that I have no idea about to watch a documentary about cookies or to watch an independent film that I made about filmmakers running around Sundance, like it doesn't, you know, it's it's it's not it's not a good business strategy. And I love gumroad Don't get me wrong, I think they're great. And VA checks before they were bought by Vimeo was great as well. Right? But if you're adding another few layers to the process, which creates less sale, so let me ask you, since you've been so forthcoming with your numbers out of that 1000 level those 11 $100.83 1383 1383 Okay, 1383 1383, what was your ROI was your return on investment.

Jeff MacIntyre 36:39
So these numbers, I think, covered the first two weeks of launch. That was all point in that video to say, Hey, this is what self distribution can do for you if you follow all the steps the gurus give you. So the grand total, that week was $36.94.

Alex Ferrari 37:01
Now that's a toy, that's 36 American.

Jeff MacIntyre 37:06
USD USD. But keep in mind, but then I it was that was already depressing enough. But then I said, Oh, it's not 36. Because to test gumroad, I did a couple of test transactions. So the grand total now let me check my math here. It was $29.96 for a launch of a film that took five years. 1300 83 bucks in advertising.

Alex Ferrari 37:34
Wow. Yeah, exactly. So So do you mind if I can kind of dissect this situation a little bit. Get your chainsaw out. I want I want to, I want to because I want to I think this is really great. And I think why you put the video out originally. And I will put that in the show notes. That video is amazing that it's like 40 kilometres an hour. It's insane Manifesto. It's a manifesto. It's a fantastic video. I think because you want to help filmmakers. So I think this is a great learning moment. So you did a lot of the concepts, right? You You found you have a niche product, which is a niche film that's aimed at certain groups, which you could arguably get to it is a valuable a good value proposition because it really isn't anything like this out there. And then the now that's the good stuff. And you you wanted to self distribute, you put it on a platform so you can control the money also good. There's a lot of that stuff. And then you started doing targeted Facebook ads, and you even started building an email list to a certain extent. So I think you've discussed it already. We said it. The biggest mistake you made is all of these ads that you were spending money on. We're not into a funnel. We're not direct the aimed at that email building list. Now, real quick before you slaughter me, guys, I'm not beating them up guys. Listen, I'm not beating him up. This is why he's not

Jeff MacIntyre 39:08
No, he's being incredibly kind to other things I did, or I attempted to do. But the other party's bailed on but I really believe in and I think this is really key for especially documentary filmmakers. I reached out to influencers, who I felt would gel with this film who have an audience that totally would love Wally's message. And let's say for example, a business blog or one of the top business ball bloggers as a podcast, that decent audience, and I analyze and I think every filmmaker you should come up with is this spreadsheet where you put your list all the influencers, that that could relate to your niche and then you also put all their social numbers, how many followers do they have? That's important. You want to align yourself with big beefy networks. I reached out to him I said, Hey, listen, I want to try something new for marketing a film. I'd like to work with you and create a course, I want to create a course that uses Wally's story, to really drive home some of the principles you teach part of your mission statement, and you you're watching the film, you'll pull out five key business lessons in this film, and then I'll produce it for you, we offer it to your audience as an add on to the film, or if you want to give it away as a value add great. But if you make a course, because as you know, courses are huge, and all these guys are looking for fresh content, I thought it would have been a slam dunk, and I got one or two people on the hook, and then they just they vaporize. But I think that is key because then they they have skin in the game. And they're going to work to promote this course that they can then monetize themselves. So I recommend that

Alex Ferrari 40:49
Yeah, absolutely. Education, online education, especially post COVID. Is, is a huge, huge, huge, huge. And as I'm sure you following what I do, I've added a tremendous amount of education to my business. And that's something that I've because that's what the audience wants. That's what my, my, my tribe wants, what my customers want. And the people that I I'm trying to serve want. So yes, absolutely. In my book, film, Rise of the entrepreneur, I talk about courses as one many of many ways you could do it. So to break it back to you. Yeah, so that was great. So like, if I was gonna, if I was gonna go down this road with this film, I would have, first and foremost, I would have seen if there was this, he couldn't go after another cookie company because he's competing with another cookie company. So that that you can't kind of leverage that you might have to, you can maybe find some sort of entrepreneurial organizations, nonprofits, things like that, that you could have maybe partnered with, to get the word out, get on their email list, start leveraging their emails list. And then why you haven't created a course specifically an entrepreneurial course of your own based off of his, that's something you should be doing, because I think you'll make a lot more money selling that course off of his name and getting caught him into it, by the way, and can you give him? Oh, yeah, I plan to Yeah, absolutely. So you partner with him on a course on entrepreneurial course. And that's a huge that would be a huge, huge moneymaker revenue, it's kind of like really low hanging fruit. In my mind, where I see this personally, as the film is elite, lead generator, it's a it's a loss leader, there is if you can make some money with it great. But if you can't, it's all good, you should be able to generate enough other things that could do it. Like if you could reach out to sort of the top or those kind of like sheffy, bakey kind of companies, and see if you can incorporate that into their world somehow, where you give the movie away look, Fat, Sick and Nearly Dead did this so beautifully. I use them as a case study in my book. And he literally gave the movie away. And he partnered with the Breville juicer in the movie, and that when I went to go buy my Breville juicer, because that's the juicer I was going to buy, because that's the movie I saw. So it was great marketing, right, I went to Bed, Bath and Beyond. And when I went to go buy it, guess what was sitting right next to it, a DVD of the movie, if you buy it, you get a copy of the movie for free. And it just was he built an entire business around this concept of juicing. there's potential for that here. In the cookie side of things in the baking side of things you can partner with companies have in regards to how you how you create your baking educational baking packages, there's so many different things that you can do to kind of combine him and and the film and try to generate other revenue sources, obviously, t shirts, hats, aprons, baked goods, things like that. But if you're able to create this, but you're now creating an ecosystem, with your film, and if you can create that ecosystem and I think that's one place where you could you could do probably a bit better now it's actually not focused on so much on the getting the revenue from the movie itself, but from all these other revenue sources, because it is a it's a it's a absolutely film intrapreneurial play like it The movie is a giveaway almost

Jeff MacIntyre 44:30
100% and there's a real evergreen quality to it too. Absolutely. And that's something like I said for phase two, it's institutional sales to it's reaching out, like I said to the senior homes, business schools, right and repackaging it in that form. And I think I forget which hotel chain maybe radition they one of their trademarks is they actually leave out hot chocolate chip cookies for guests. So I've while back you know, I just try to be unconscious. with them, too. Why not put Wally's face on these cookies or use his recipe, and we could put the D we could stream the movie on the hotel video on demand systems for a couple months. Airlines. Oh, there's Midwest Express. It was a Wisconsin based airline years ago used to give out hot chocolate chip cookie. Once again, pivot, give out Wally's new cookie, and you get to watch his the movie free in the in the seat back, or stream it in?

Alex Ferrari 45:28
Is there a package? Do you have a package where you get cookies and the movie? For Sale?

Jeff MacIntyre 45:35
Early on? Yes. But once again, the thing with Wally is when we embarked on this, this journey, he actually had kind of a good thing going he had started a cookie company called cookie Kahuna, which when you watched him on Shark Tank, that was the company he was promoting, but wouldn't you know it? couple months before we release, he splits from that company.

Alex Ferrari 45:58
We'll be right back after a word from our sponsor. And now back to the show. Thank you. Moment of silence, moment of silence. And then for all the one one table.

Jeff MacIntyre 46:16
Yeah, I'm not gonna pull the bottle up again. And drink. I already did that when it happened. But yeah, he really threw us for a curve. But then the story only got a little more juicy, because then he had to do so he had to leave his home state to try to start another company. And it was a victim of elder abuse in this other state he went to so the story got really wacky. Um, but yeah, that's just kind of in true Wally form. He's and he'll tell you, he's never been a good businessman. He's a great marketer, but he never truly, you know, understood the whole business thing.

Alex Ferrari 46:50
Well, I mean, like, it might even even that you can go down to Costco and buy cases a famous Amos cookies and package them yourself and sell them. I mean, you could arguably, right? There is Yeah, exactly. You know, like, if he's like, Look, I mean, if you could, you could do something like that. I mean, there's, there's, there's a lot of potential here. I think you said this, you said this in the in your video is like it wasn't lack of plan as much as it was execution. And figuring out under percent, those kind of dialing in those certain things. Because of like, if I was trying, like, it's serious, like if I sat there started thinking about how to market this, I would be creating a bigger value propositions, like crazy like cookie packages, and baking and all these other kind of revenue streams, and seeing what I can leverage as far as audiences through other companies and things like that, as opposed to going down the road of influencers are great. And going down the business side is great. And I love your ideas with the senior living and the cruise lines in airlines and business schools and all that. That's excellent. I know. I know. One documentary filmmaker made over a million dollars with a senior based film with the age of champion. Yeah, those guys yeah. And Chris. Yeah, they killed I based a lot of this on them. They're incredible what they did.

Yeah, and I think you could go to that same Senior Living convention Once COVID is done right and sell and sell licenses. There is just no question. You could do that as well. So there is definitely a bright future for the great cookie comeback. There is definitely a bright future. So we discussed what you've done right in a few things that you did wrong as well. Let me see Hold on a second. Cuz we covered a bunch now that so yeah, we covered a lot of stuff already.

Jeff MacIntyre 48:53
I mean, if you want to if you want to dive into I did get a couple offers from distributors,

Alex Ferrari 48:58
So Okay, so with distributors specifically because let me tell you what, let me see if I can guess. So. Okay, let me see if I can guess these deals. No money upfront. No, one zero. So no. MGS Okay, great. So no money upfront. I'm gonna say it's gonna be an eight to 10 year length, give or take. If I was lucky, but okay. Yeah. All right. A little 15 years. Yeah, I was trying to be nice. It's about it's about 15 years. Right. Thank you. I appreciate that. Um, then there was also called the the marketing expenses of course, which still cap and it's gonna range. I'm gonna say on the less predatory side 50,000 on the more predatory side 100,000 little lower, but yeah, 40,000 30,000 think they Yeah, yeah. Like 20 20,000 Okay, that was actually that's not a bad marketing cap. But then that means you'll never see. No, I'll never see anything. Anything. You'll never see anything. It's basically a loss leader at that point. Um, those were the deals you've gotten. But that's the standard deal. And if you would have been a lesser filmmaker in the sense of your knowledge, you would have just bought bid on one of those and prayed because you're like, oh, it only cost me 15 grand, you know, I'll, I'm sure I'll get at least that back.

Jeff MacIntyre 50:19
Never, which you won't, which you won't. And thanks to guys like you and Rob Hardy. I mean, you've, you're really rattling the cages and shouting this from the mountaintops, and you're keeping us awake. And it's all of our responsibilities to stay sober, and not be wooed. Because once again, just like likes and shares, it's very intoxicating when you get an email or return email from a distributor, oh my god, they like my film. And then you know, the Hollywood red carpet fantasy starts playing in your in your mind. But no, you have to shut that down. You got to pull the plug on that projector. Because it rarely ever works out that way. And it's just it's like waiting. It's high school prom, all over again, where you wait a week before the big dance to ask a girl out. And your options are so limited by them. And you're really nervous and you're desperate. They all smell that on you. And you get a bunch of noes in a day three, two days before the prom and eventually this one girl says yes. And you're so elated and relieved. Despite her reputation. She still said yes. Right. The chances that she'll show up or, or actually be there at midnight or dance with you. lopper comes on time after time.

Alex Ferrari 51:32
Well, obviously, isn't this the beginning of every Blake Edwards film? Exactly. Exactly. Yeah, exactly.

Jeff MacIntyre 51:44
Um, and oh, and then by the end of the evening, absolutely. No. Distributing will be going on.

Alex Ferrari 51:51
No. There'll be no distributing. No distributing, no distributing at all is going to happen. Now, did you think of possibly going with a film aggregator to get your film up on these platforms? Is that something you're thinking about doing?

Jeff MacIntyre 52:05
100% and this is an area that I really haven't dipped my toe in the water enough. I mean, filmhub seems very intriguing. No,

Alex Ferrari 52:14
I'm sorry. That was just a twitch in my neck. I apologize.

Jeff MacIntyre 52:17
Oh, gotcha. I think it was Friday and I'm going to replay the video. But aside from them tell me who should I call or all all of us are on the edge of our futons Alex teetering on the edge

Alex Ferrari 52:34
Well, because because of the the whole distribute debacle and how I heavily promoted them for two years it's one of the reasons why I came out so heavily guns have blaring against them when I found out what happened I try not to recommend any specific company because a company that could be good right now is not a company that's going to be good six months from now and I found that anytime I've released one of these podcasts, they are evergreen and I hear people are like oh I went with this distributor because they were on your show and then I'm like oh but they're not good anymore because they did this or that and their companies this now and I have to delete that episode so I Wow Yeah, I've become ever since distributor have become very militant. So I if I if I hear any negative thing about a past company or guests that I've spoken to that could possibly harm filmmakers, I go back and delete it and I delete it from everywhere.

Jeff MacIntyre 53:33
Well, thank you, but on behalf of all of us, thank you because we do look to you and others in the space for kind of sage advice because we don't have access to these big guys so you're in a really I think a unique position and you know it to be able to bring us people that we cannot connect with so we take that to be almost an endorsement when I get your position. But the the deal I got was from a guest from one of your past podcasts a distributor that I've checked your library to see if they're still on not to say

Alex Ferrari 54:04
Oh, I know they are sharks. I know exactly. You just by the terms. I knew who they were. And they are no they are no longer on the on the podcast.

Jeff MacIntyre 54:13
Right? Yeah, rhymes with crappy toss, but which was the nature of the deal?

Alex Ferrari 54:21
No one will get that I have no idea what you're talking about, sir. But oh, what a world what a world it is. It is it's an insane world and it's getting insane Are you know can 2020 be over with please is a general statement, let alone everything else. If I would have told you in January, that not only will the entire world shut down and the economy would shut down in the United States. But all movie theaters will be closed. There would be no summer blockbuster season whatsoever. Without any real foreseeable future of movie theaters coming back to what they are, and that the only lone film that might hold some sort of theatrical hope. And it's a, it's a, it's a Hail Mary, not because of the film, but because of the circumstance is a film that has very few stars in it. And it's based on based on an original IP created by Christopher Nolan called Tennant. And right that, and don't get me wrong, Robert Patterson and stuff like that. But you know, they're not just not a giant Marvel film. So actually, the Marvel DC and James Bond films were pushed, because they were scared, but they're hoping the tenant might open and they're still talking like, as of this recording, you know, it might, we might, we might hold on to it. I don't know. That's a $200 million. Plus, gamble. theatrically it time. And by the way, you have to watch that film theatrically you that's the way you watch a Christopher Nolan film. You watch it in IMAX, if at all possible. But if I would have told you all that you said, Alex, you're insane. You're insane. Put the bottle down, Alex. Come on. Exactly. But that's the world I live in. And I've been, you know, I've been saying this for a while that Rome is burning. And the Coronavirus, unfortunately has added a lot of gasoline to that fire in our industry. And it's gonna it's never going to die, but it will shift. And as filmmakers need to shift with it need to pivot need to figure out new ways to make this work and use the new technology at our disposal that we can use to empower us level instead of defeating us. So to go back to what you were saying as far as aggregators are concerned, I'm not sure that it makes financial sense to go with an aggregator for your film, and I'll tell you why. Because if you're spending money to get on iTunes for t VOD,

Jeff MacIntyre 57:00
No, never I'd never do iTunes. Okay, so for a film like this, there's so little what I've heard there's so little return on investment. I'm not going to spend granted a half to make $24.

Alex Ferrari 57:12
Correct. Exactly. So it so it ends you're not going to well, first and foremost t VOD, as a general statement is pretty much a dead. It's dead for independent filmmakers unless you could drive. Unless you can drive tremendous amount of traffic to those spaces, then you can make but being found organically yet not not going to happen. So iTunes, Google Play Fandango and those kind of T VOD places not worth it. Amazon, you could upload yourself, it will take a lot longer if you upload it yourself. But other than if you went with, you know, another a distribution company or an aggregator, but you could do it yourself. And they do take a big chunk, but they are the biggest marketplace where everybody's on it. And everybody's comfortable hitting that, that that that rental, if you're gonna put it on TV, I will put it up for 99 cents. Because it's better than the three cents you're going to get per hour screened on amazon prime. So that would be my suggestion. Don't spend three to four or $5,000 with an aggregator to get them on all these platforms, because that's a mistake that a lot of filmmakers make. And you really should try to focus your energies as much as you can on one major platform, if at all possible. And I think Amazon will probably be the best bet for you. If you can find a way to get on a VOD, that's where I think your money is going to be made. And I think a VOD is right now as of this recording, a VOD is where the money is. And I agree LIKE TO BE TV to be Pluto. Peacock is coming out. There's so many of these. These a VOD platforms coming out where that's the only place people are making money right now. It's six months. I have no idea. In a year. I have no idea. But right now. That's where money is made it look like when I released my first feature. I sold it to Hulu. That's not possible. No, not No, not not possible. So I actually sold it to China through foreign distributor. Not possible. Not possible though. So there's moments of time that things are available. Like there was a moment for TiVo in 2010 1112 13 t VOD was killed it was killing it. s VOD was not there and there was no Eva then S five started picking up and so on. You might is a big might, you might want to talk to a good qualified producers Rep. To see if they can pitch it to a Netflix or a streaming platform and see if they would take it take it on. I actually will Glenn Reynolds and Sebastian Torres. Both of them have been on the show. They're both really good producers reps who actually do what they say they do. And they actually care about filmmakers might be a possibility. No, they don't exist. I know they're they're unicorns they're actually unicorns in the space. But that might be a possibility as well. Again, it's a conversation. It's a conversation is not a guarantee there's a conversation.

Jeff MacIntyre 1:00:18
It's, it's worth having. I did speak with a couple of producers reps and they just really turned like in your other job do you sell used cars? Yeah, really slick and slimy?

Alex Ferrari 1:00:29
Yeah, and most producers reps, most sales agents, um, you know, a lot of them are very predatory. And a lot of them are very slow. Yeah, I can get you this or I can get you that. And I could do this. And I could do that. And like, you know, Look, guys, do you believe you can make some money with this from make a frickin phone call submitted to Netflix? If you make it? We're gonna cut we'll cut we'll cut the deal. All right. If not, forget it. Well, yeah, moving on, you know, that's what I need you for, if you can make it happen, great, let's cut a deal. If not, I'm not going to spend a whole lot of money for one platform, you know, or this or that. It's just not that kind of film. But that's those are, those are some the avenues I think you can go down. But listen, man, I appreciate, Jeff, that you've come on and talks so freely about this process. It is a rarity. I do anytime filmmakers want to do this, I generally, if it's a good story, I definitely want to bring them on the show, because I've had a few of these bad distribution, story kind of situations on the show, and they are very popular. People love them. And I think it's a real good service to the community to actually hear people who are in the trenches, going through it, figuring it out. But what I love about you is that that was 1.0 release 1.0 now you're planning release 2.0, which is a whole other world. And please let me know what happens with release 2.0 I'd love to hear what happens, how you're able to generate revenue, I think you have a lot of potential with this film,there's just there's a lot of money that could be made. And it can help a lot of people to watch this and inspirational wise and, and things.

Jeff MacIntyre 1:02:02
And and that's the gold turning a loss into a win. And these are all I think losses are real, they're teachable moments and lean into it because I was kind of part of the struggle. Do I really want to release this to the world and say, Hey, I failed. But the community has been really supportive. And, and I have to give a shout out you know, who kind of inspired this was a guest you had on your show? Naomi?

Alex Ferrari 1:02:27
Yes.Naomi McDougal Jones.

Jeff MacIntyre 1:02:29
Right her bite me film. She did the whole cross country tour. And she's amazing. She cut an incredible YouTube series, which I implore every filmmaker to watch her little tear her road trips, it

Alex Ferrari 1:02:40
Its available. It's available on Indie Film Hustle TV.

Jeff MacIntyre 1:02:44
Oh, wonderful. Watch it, you'll learn a ton. And maybe it'll light a fire under you. Yeah, she was great. Try something new.

Alex Ferrari 1:02:51
And she interviewed a couple filmmakers who then I brought on as well who had a horrible distribution deal as well. And they actually like they were brutal. They just like, Oh, this is the company. And this is what they did to me. And they haven't paid me. So screw them. And this is don't say I'm like, Okay, all right.Let's do this.

Jeff MacIntyre 1:03:12
Yeah, how do you really feel that's so important. And to your audience, I just want to follow up with thank you for posting the manifesto. But to let everyone know if they actually make it through that and they're still standing. We want to continue the educational process and offer a free course. Yeah, that's where I teamed up with Rob Hardy, your buddy. And for people who watch the video they can opt in and we would like delivering over an hour and a half of free content to arm people with the right steps to find a niche and market to them directly. That's totally free.

Alex Ferrari 1:03:45
Yeah, I'll put it up. Put all that in the show notes without question. What's next? What's next for you?

Jeff MacIntyre 1:03:50
So two days after the lockdown orders came? And you're in LA you remember those texts? The the mayor sent out?

Alex Ferrari 1:04:00
I'm still getting I'm still getting texts about the riots, sir. So

Jeff MacIntyre 1:04:03
Oh, right. The curfew. Oh, we're cutting to close. But we better wrap this up and shut the shades. But I had met a guy at a party in a couple months earlier. And this party I only found out the next day on Facebook. It was a who's who a former child stars like every child actor was at this party. It was a birthday party for a guy used to go to junior high with and he actually was a pretty big child star Keith Coogan. his grandpa was Jackie Coogan. He was in class and he was in my million. Okay. He was in adventures in babysitting. Don't tell mom the babysitter's dead. Every 80s TV show. So I contact this guy who hosted the party who happened to be a screenwriter and said Hey, Ryan. We're not doing anything. Now. Let's do something wacky and creative. Let's come up with a show that we could, you know, put child actors in and shoot it on zoom. So we came up with the first kind of scripted zoom comedy. It's called the quarantined bunch, and we've got like six former child stars on here. Even Ted lanes from Love Boat Isaac, he makes an appearance. Guess ours. And it's a hoot the premises all these child stars, you know, the reputation they're all little. Yeah. It's called fall Thank you said it. So they used to have a support group where they met in person. But since the quarantine now they have all their meetings on zoom, or everyone could tune into their drama. So the quarantine bunch was born. And it's a fun little show, but it just shows the necessity of being able to pivot, when you can no longer produce content in a way you're used to. We have to quickly turn on a dime, and then channel our creativity in another format.

Alex Ferrari 1:05:43
And well, you first of all, you had me at support group now, but like and this is something that filmmakers today don't understand is that you know, when you and I were coming up it everything was pretty well established. Like things really hadn't changed in I mean occasional little things here VHS showed up it kind of threw a little monkey wrench in right then. Then DVDs showed up cable Remo cable was gonna knock out your channel, select TV, yeah, all this. So there's things and then you know, but then once it once Netflix showed up, and in a way, in the in the streaming space, not in the other space in the DVD rental space, but in the streaming space. Everything's accelerated so quickly that the marketplace, the technology, everything has changed so much prior to the 90s. Really, I mean, when I went to when I went to college, I learned on a flatbed. But I also learned on that Sony and the CMS 3600. Let's let's start data and the Grass Valley as well. But then I use the this is for the for the folks listening, the montage as my editing. Yes, the mind size. The montage was the the nonlinear editing system I learned on which was on Windows 311. And then I would take the floppy and walk it over to the CMS 3600 plug it in and try to get that EDL to work which it never did. Good luck and never did. But then by the time I graduated, dV mini DV starts showing up and then he started showing and then avid showed up and then every so it was kind of like it was weird. I was right in the middle of the shift. So a lot of the stuff I learned in school was pretty much useless like I I know what timecode is, I know a drop frame is you know all this kind of stuff that I needed back then betas, SPS and Digi betas and all that stuff. I mean, all that kind of crazy title safe. Oh titles, I can remember

Jeff MacIntyre 1:07:51
My wife working on movie trailers, marketing and the young bucks who come in there. When they kick back a spot because it wasn't QC properly and they come to my website. What's this thing called? titles? title safe already, because they're on a screen. Nothing's threatening them. Oh, my God. Yeah, it's these little things.

Alex Ferrari 1:08:13
But but then but now? Yeah, no, no, but that but then you have to pivot because things started changing so rapidly. You know, I went from an avid editor to a final cut editor because I couldn't find any work as an avid editor in my market. Because there everybody started using Final Cut. Because everyone started all these in house agencies in house production company started buying Final Cut because it was more affordable. So I learned that then I jumped into color. Then I jumped at the post supervising then I was directing, you know, not just commercials, but other things. So it was just this constant pivoting and shifting, where if you do like, I'm only going to make my movie this way. And I'm going to get it out this way you're done. You've got to pivot, you've got to be able to change.

Jeff MacIntyre 1:08:53
And you have to continue to evolve. If you don't keep evolving, you start evolving. And then you do a circular spiral back into the earth from where you came. And I think a lot a lot of filmmakers, the seed is planted. If you're a movie guy, the seed is planted early on when we went into this year, we were mesmerized by the flicker the 24 frames per second flicker of dreams on the screen. And we love these icons are film heroes. And a lot of filmmakers still think that's the only way they can produce their their craft their art is through the template that their icons used.

Alex Ferrari 1:09:27
Correct. And that doesn't I remember I was I remember I was coming up. And I just in 2005 I released the DVD that I sold to to filmmakers about how I made a movie a short film back then. And in 2005, there was no online education. There was no educational products for independent filmmakers. I know it's hard to believe but there was none. And I decided at that point I made $100,000 off of a short film and we sold 5000 units and we did a lot of great stuff back then. But I was if you go Back to YouTube. I actually have the first tutorials filmmaking tutorials up on YouTube. It's still there. Oh, that's awesome. And I but I do enjoy when you watch it. No, it's actually really fun. They're gonna find me there an SD in there. Yeah, look, I look so much better than I did now. But But the problem The point is that I decided not to keep going down that educational route one because no one knew what YouTube was going to be in no one knew what the whole I didn't see that much ahead. But secondly, I said, well, Spielberg never did this. Why should I Scorsese never did this, I, I'm not gonna, like I don't I'm not gonna be an educator, I'm not gonna go down this road or do something else that my icons my, my idols didn't do. And you can't think that way. You've got to think about what's new. What's the space? What's the technology? What are the platforms? How can I get my message out? How can I move my career Ford, when I jumped into podcasting five years ago, there was a lot of podcasts out there. But not nearly as many as there are now in the filmmaking space. Now, it's everybody has a filmmaking podcast. But I'm one of the few that have stayed. I'm one of the few that survived these last five years, where a lot of my contemporaries decided to just, you know, leave. But it's because I found that niche, I was like, Oh, well, there's not, there's somewhere here, I can make some noise here, as opposed to jumping onto YouTube and trying to do it there. So it's always about pivoting. It's always about shifting and adjusting and putting more tools in that toolbox.

Jeff MacIntyre 1:11:29
And staying persistent. And I think that's really the foundation of your success is you remain vigilant and persistent. And we're most don't, once again, we come back to the views. conundrum where it's tough to create content these days is a lot of competition. There's so much noise out there signal to noise, oh my god, how do you pierce through it. And it is only through consistent, creative output. And that's a lot of work to feed the beast. But then when you don't get the views the social proof. I mean, it's easy to to turn tail and say, You know what, I put eight videos up. They didn't hit I'm going home. I'm trying something new. So to stick with it. Oh, and get over the hump like like you did with your podcast. That's really the formula for success sees they'll just show up, it's digging down.

Alex Ferrari 1:12:15
Showing up is half the battle 100% and you don't have to be perfect. Don't wait to your habit all. You just got to learn as you go. But keep producing. Absolutely building your library. Absolutely no question. No, I'm gonna ask you if you get a question to ask all my guests. What advice would you give a filmmaker wanting to break into the business today?

Jeff MacIntyre 1:12:36
I'd say really explore a good trade school. I mean, refrigerators always need repairing. plumbers are in demand. During this time about

Alex Ferrari 1:12:43
Boat engine lock toilets, boat engines

Jeff MacIntyre 1:12:45
Boat to get the hell out out of the country. But what if you have to? Yes, if you're so moved by your inner child to pick up a camera. I mean, really stay sober about this big career choice and make really smart decisions. Don't give all your money to a school with the promise that they're going to arm you with the tools and the career possibilities because they won't you don't need anyone but yourself and an internet connection to be a self taught success story. So don't spend money on a film school. I'm sorry, I that pisses off a lot of people who are still in debt to their film schools. But you don't need that static anymore. Because you've got the only tool you need to start creating.

Alex Ferrari 1:13:32
Oh, no, there. Yeah, there's so much it's so much education out there either free or even paid at a much, much more affordable rate than it is to to go to a film school, which, honestly, when you start film school, if you go in there for four years, do you think everything you're learning is going to be even up to date by the time you're out? Like it doesn't make any sense.

Jeff MacIntyre 1:13:52
I mean, journalism schools up to three years ago, they still were focusing heavily on print. me Hello. This is a sign of the times calling it's 2020. Maybe you've heard Yeah, it's it's a really I mean, it's such a disservice because then you put some money in a vise grip and economic vise grips. Oh, and so write your relevant information and you get them on the hook for the next 20 years to pay you for information that won't produce a dime in their pocket and pisses me off. It does. It's, yeah,

Alex Ferrari 1:14:22
I mean, it's all about ROI.

Jeff MacIntyre 1:14:24
Yeah. And you have to stay focused on that. And suddenly, some, the purists will say, Oh, no, but uh, I'm an artist. I fixed my baray I can't focus on the money. But if you don't focus on the money, you'll never have the backing to create your art and buy your braids.

Alex Ferrari 1:14:40
So there's a balance and your monocle Don't forget the monocle. Oh, the monocle, sir. And let me ask you. I went to film school I went to a trade school went to full sail and Mike my education was fairly affordable. At the time, asked me how many times I've shown my degree or have been asked for my degree Like, how many times have you shown never once? Has anyone asked me? Where did you go to school? Let me see your degree. What are your qualification? Where do they just go? Can you do the job I'm going to hired to do? Do you have a real Do you have a resume? Do you have references? That's all I care about. We are carnies. And the sooner people understand that we're Tech High Tech carnies, that's what the film industry is built on. High Tech carnies, who either are in post in a closet like I was for many years, or onset, directing or onset, you know, doing other jobs. You are a carny in one way shape, or high tech carny. And in the carny world, they don't care about credentials.

Jeff MacIntyre 1:15:42
No, but in the corner word, it's all about your game. Yes, just stop someone for a second, catch an eye, hook a heart, grab someone, and then your patter. And you have to bring something very different than someone else in that marketplace can't bring. So once again, it's really getting in touch with your unique sorry for the cliche, unique value offering to the world. And you can't be scared off by maybe going down a different path. It's so important to stand out these days and have the courage to be your unique self, as the market wants that mean, we're in this era of you know, Authenticity, and authentic storytelling as a currency. So lean into that. I think that's what the market really wants more of these days. It's the only value one more tip, this episode's going on three hours, but I thank you Skype for not shutting the server's down. Another tip for young filmmakers. And this really helped me, especially if you're thinking about going into documentary, I learned so much of every facet of the process by working in TV news, because you have to be a one man band. And it may not it may because an IRA Oh, I don't want to tell those kinds of stories, you know, you're not there for that you eventually will tell the stories you want to tell. But you learn every facet of the technical process, and you become very quick. And that is really key. I don't want filmmakers laboring for five years, there's zero ROI. If you spent five years on a project, you need to turn your your your productions around much quicker and spend less money on them.

Alex Ferrari 1:17:10
Yeah, yeah, like you made your your major film for $15,000. And that's not that's doable, because of your tools and the toolbox you've put over the years 100% if you don't have to pay people to do your job, and you just be the artist, don't forget, if you were just the artists, you had your baray that's 150 200,200 $50,000 job, film. And same thing goes with me with my last film, I spent around $3,000 making my feature, but it was, but it was a you know, it was a different ballgame. But it was I just did a lot of it myself and hired key people that I do. And when I say key, there's three, um, you know, other than the actors, and you but I did that because I have 20 odd years under my belt that I have a lot of tools in my toolbox, and I carried a lot of that way to my own shoulders. If not that movie costs, you know, 100,000 bucks. You know, if we do it right,

Jeff MacIntyre 1:18:01
There's no way to get that back as indie filmmakers where a lot of us are, really have to, to learn the craft, so you can perform at all levels of it, not rely on others. And we know people, older filmmakers who still bring on a dp a sound version, and they have to hire a crew of five, which maybe you and I can single handedly do.

Alex Ferrari 1:18:22
Correct. Correct. And it's all just different, but and I think the generation coming up behind us, and behind them. They're very self sufficient. And they're handling

Jeff MacIntyre 1:18:32
And that's exciting. That is exciting.

Alex Ferrari 1:18:34
Yes. Now, what is the lesson that took you the longest to learn whether in the film business or in life?

Jeff MacIntyre 1:18:44
This sounds really crappy. It's it's multifaceted. Nobody gives a damn absolutely about your film. They don't are you. And that is, it's liberating once you can lean into that zero expectations from the world or your audience. And it's on us to help people care about something that is important to us. And you can find a common ground to where people will lean in a little if you're offering them something of value. But also, you're not a slave to what the the market thinks of your work. If this if this project causes you joy while you're creating it, Wow, that is 100% ROI. Your happiness during the creation process is huge that can never be discounted. And we forget that once we labor for a year or two, we put it online, and it just flops. And we think because we got 12 153 views, it's a failure. But we forget how much you know, fun we had and how much we learned during the process of making it.

Alex Ferrari 1:19:49
Yes, without question, great answer, and three of your favorite films of all time.

Jeff MacIntyre 1:19:56
I knew you're gonna ask that. It honestly, I'm not a real Guy

Alex Ferrari 1:20:01
three of your favorite documentaries, documentaries. Okay. I do have some favorite my favorite film is airplane. Oh, I don't know if anyone's ever given you that. Oh has it's been on the show. It's a really, you could turn on airplane right now. And piss yourself. It's so funny. I picked the wrong day to start sniffing glue. I mean, it's just so good

Jeff MacIntyre 1:20:23
You ever been in a cockpit ever seen a grown man naked?

Alex Ferrari 1:20:27
Anytime you like watching, watching barbarian films Johnny I've ever spent any time in a Turkish prison and a Turkish prison. Like

Jeff MacIntyre 1:20:37
There's easter eggs throughout that you could watch it like 10 times and you'll find something laughs So good. So again, it's I actually I sat on the plane. Next to we were going to Beijing for a project. Next to one of the I'm blanking on who are the two guys. J is J. Abrams, Abrams, Abrams and sucker, sucker. Tucker. Zuckerman. I sat next to Tucker chairs. Hilarious guy, but I mean, I love quirky. I mean, there's a guy wrote this guy's name down because I love Steven Conrad. He on the TVs, perpetual grace the Patriot on Amazon. He did Secret Life of Walter Mitty. Have you

Alex Ferrari 1:21:20
I love secret level? Well, to me, it's a great film.

Jeff MacIntyre 1:21:23
I love quirky. Just different.

Alex Ferrari 1:21:26
Fair enough. Now where can people find you and your work?

Jeff MacIntyre 1:21:31
As if they want to after this

Alex Ferrari 1:21:36
If anyone's still listening?

Jeff MacIntyre 1:21:38
I don't know good. Go to moviemarketingmakeover.com . That's how you can get this free course you could find me there. I mean, I don't know you can. Oh, I have a company. By the way. I've only had it for like 25 years. But I have a production company called Content Media Group here in Los Angeles. So you could find me there too. I love you know, opening an ear to the the up and coming generation of filmmakers. So feel free to reach out with any questions. But we're all here to support each other and to keep indie filmmaking alive into the future.

Alex Ferrari 1:22:11
Amen. Brother preach their preach, preach. Yeah. Amen. Amen. Amen. Pass the plate. Jeff, thank you so much for being on the show, man, I really appreciate it. And thank you for being so honest and raw about your experience. Thank you for allowing me to beat it up a little bit. And for the scope of education of our audience, I do truly appreciate it. Because I think we do learn much more from our mistakes than we do from our victories, as I have put my mistakes out there in many, many ways, many times in my books everywhere else. But I think it's really great of you. So thank you again, for everything you've done. And good luck to you with launch 2.0.

Jeff MacIntyre 1:22:53
And thank you for keeping us all awake to the possibilities of what we can become as indie filmmakers, Alex, thank you for building this great community.

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BPS 415: From Indies to Producing Oscar Winners with Cassian Elwes

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Alex Ferrari 0:12
I'd like to welcome to the show, Cassian Elwes. How you doing Cassian?

Cassian Elwes 0:26
I'm doing great, Alex, thank you.

Alex Ferrari 0:28
Thank you so much for coming on the show. My friend. I know you're in the middle of producing 75 movies this year alone?

Cassian Elwes 0:34
Yeah, you know, I keep I keep myself busy, which is getting you know, I literally wrapped a movie about eight days ago on Saturday, and Kentucky and then started shooting another one. Three days later on Tuesday here in Los Angeles. So you did I do I really do. You gotta keep hustling. You gotta keep trying, you know, you can't give up. It's a very difficult thing to make a movie happen. But I you know, I'm very driven.

Alex Ferrari 1:04
No doubt I saw your filmography for God's sakes. I mean, you've been doing it for a while and, and, you know, before you get started, thank you for making some amazing films in the 80s and 90s, while I was working in the video store, so I appreciate that. I was like, Oh, I remember that one.

Cassian Elwes 1:20
I remember that was the days of blockbuster, you know, where you go down there and go go over the racks and look at all the ones that that had multiple copies, and a bunch of them were at, you can tell the success or failure of each one. They were stocking and how many that were at rent at that particular moment. It was a different time, you know, the video stores will pretty much buying almost anything, and you can just make a movie, you know, three or $400,000 and which I you know, dead exploitation movies and sell them off to cut two companies here that in America that were looking to try to stop those video shows and and it was a great business.

Alex Ferrari 2:01
Well, yeah, and those VHS is were like, retail was like, 79.99 That's crazy. It was insane. It was I mean, I always tell people, You have no idea how much money you could have was being made in the 80s in the night,

Cassian Elwes 2:16
You know, it was interesting, you know, I got I got one of the first Betamax machines. So you know, because I decided that that it was easier to get the Betamax tapes, because you know, the video stores, they would suck some Betamax and some very few people that had Betamax machines. But I thought I'd get one because the quality was slightly better. At the beginning anyway. And then. And then I you know, wouldn't have a problem, being able to read whatever I wanted to see. And then just the sheer ease of it, being able to take a movie home and watch it happen. People don't realize how incredible that experience was. Because now of course, you can go online read anything you want to see and see it and you know, three seconds later is up on your screen. But that wasn't the case in the in the 80s. You know, the you really had to go see movies in the movie theater. And then occasionally they would play on network television. But you you the advent of the film rental business, you know, the getting getting VHS, getting VHS tapes, and Betamax as of movies was incredible. So I mean, they were literally companies like restaurants, that were just putting out hundreds and hundreds of titles. And people.

Alex Ferrari 3:21
Yeah, Canon canon trauma, fullmoon all of them.

Cassian Elwes 3:24
Yeah, they just were making money hand over fist on these things and making you know, trauma. Love, you know, the the Lloyds the greatest, you know, I'm always I've always been a big admirer of his. But you know, those films were horrific. And but people rented them. And he's the first one to say it, too. was doing.

Alex Ferrari 3:45
And I was and he's, by the way, he's one of the most intelligent people I've ever had on the show.

Cassian Elwes 3:49
And it's really was the New York Film Commissioner, you know, he's He's a lovely, lovely guy. You know, I always would love when I can, you know, we'd have an office on a quiz that with a window looking down on the present and see the Toxic Avenger and the whole kind of parade of, of his characters going down the street, you know, you look at Oh, my God, I'm surprised that no one's actually made the toxin venger yet, and to kind of studio level kind of action franchise

Alex Ferrari 4:15
Like a real like a real

Cassian Elwes 4:18
Marvely version that talks

Alex Ferrari 4:20
You know, it's so fascinating. I always tell people that in the 80s You literally if you finished a movie, you made money if you just if you were able to finish it. And then that

Cassian Elwes 4:31
One picture called the invisible maniac. And I did it with with a friend of mine cool Adam Rifkin. And we're like talking to each other. And we were both completely broke. And I said, Dude, we just need to go and make a movie. And we just need to make something really cheap. And I'll get the money quickly for it. And then we'll just turn it around. We'll make a bunch of money out of it. If we can shoot it fast. He goes, Well, I've got a great idea. I go, what's that he goes, and he was using the pseudonym riff Coogan because he didn't you know, wanted to have you know, we want to real careers Movie Maker. And we did some films together doc backward and, and the chase you for example but um, you know, he he he said I got this great idea for a movie it's called the invisible maniac and it's it's kind of a homage to the visible man. And but you know it's like a guy who's janitor in high school go invisible seal, the ghosting that close up in the, in the in the locker rooms. And and the beauty of it is we only need the star for a day because he's invisible for the rest of the picture. I was like, Oh my God, that's brilliant. We were shooting it 11 days later. And, and we shot the whole movie in 12 days. And I was joking around with him the other digs, we're still friends. And I said, Nina, do you remember the last day of shooting we were shooting in this place that was like it was at the bottom of Laurel Canyon Adventure and it's now some kind of Korean university but at the time, it was like a it was it was like a university campus, small one. And it was being used by some foreign university as a staging point in Los Angeles for for, you know, students that were taking the year off. So they had it looked like classrooms in there. And on the last night day of shooting, we shot for 18 hours straight, which, you know, if you make films, you know, that's pretty gnarly, to be going for 18 hours, you know, the as each hour winds past the 12 hour mark, you're doing less and less because everybody's just exhausted and they can't even like function anymore. And it's diminishing return because you're not getting that many shots and the six hours later that you've been shooting, and it was our last night late. Well, it's you've got to keep going and get these shots. And I said to him, do you remember that the last thing I just remember you standing in the hallway and there's like the scene where they they pulled the fire alarm? And you would like, okay, was that shot in focus? They were the guide camera was like, yes. Because was it in English? He goes, yes. All right, fine. That's good. We're moving on. And that was literally it. You know, it was, it was hilarious. But yeah, it was a different kind of filmmaking in those days. You know, really, I learned how to make films, actually in that period of time.

Alex Ferrari 7:08
So I don't mean shorter. But is that where you got your start? How did you actually get started in this in this business?

Cassian Elwes 7:15
Well, you know, it sounds kind of privileged but I when I was about 10 years old, my mother met an American movie producer was in London making a film with Warren Beatty, called Kaleidoscope his name was Ali Kassar, and they fell madly in love and moved in together. And two more children. I had two brothers already. And then they had two more, my little brother sister, and and the so from from 10 years old, we were suddenly thrown from a very normal sorry about that, for a very normal existence into this movie existence. We come to California and we would see movie stars and movie stars go to film sets. And you know, he was making films with me Missouri Breaks with Jack Nicholson and Marlon Brando. He did harbor with Paul Newman, multiple films with with Richard Burton and Elizabeth Taylor. So you know, they, we met all these mega movie stars, you know, as kids. And, and so from, from the time I was 15, I was desperate to do it. I really wanted to do what he was doing, you know that one day, I'm gonna be like, Elliot, I'm gonna wake up at two o'clock in the morning and yell at people in California, on the phone from London. And, but I don't yell, I'm not that person. He was he was he was quite a yeller. And, but he he made like 60 movies or something like that, which I just thought was credible number of movies. And you know, I've actually finally made almost twice as many. Right, he made some really good movies, he made some really good movies. And so I would watch, you know, he knew by the time I was 15, or 16, that I was really interested in what he was doing. And I'm not sure that I would do this, but he would let me go to meetings with him. He was saying, shut up and sit in the corner. And you can listen to what I'm saying. I listened to him hustling people for money. And so I kind of, you know, understood what the what the game was. And then, and then, you know, during my vacations, he'd make me go work, you know, very early age, on sets, basically getting tea and making copies of scripts and things like that, like really menial jobs. But it was good, because it was, you know, got exposure to have problems with being made and see the directors working with the actors. And, you know, that was that was an incredible thing. And then, you know, went to college, but I dropped that the parents were furious in California after I worked on a movie called The Dogs of War and had a bit of money and said I'll stay in California to like get a job, got a job worked for a company called film ways, which was you know, had success with a with a movie called dressed to kill the brand department movie. And, and then they all went belly up, ended up being sold to Orion pitches, but by that point, by the time I was 22, or 23, my my stepfather and I had had a refreshment and he said, Listen, why don't you come up with an idea for a movie and we'll do it together? And I said, I've got a great idea. I saw this movie called Fast Times at Ridgemont High and I think the idea of taking the characters Nikoli, the, you know, the Sean Penn thing of the guy with a pizza, and taking that kind of separate dude, kind of crazy thing, and putting him into Oxford University would be a funny fish out of water story. He said, I love that, let's do it. And we develop a script with a guy called Robert Boris by bars. And then we made it school awesome blues with Rob Lowe. And it wasn't quite what I had in mind. But you know, it was more romantic version of the story than I thought it was going to be kind of more kind of wacky, funny comedy, but it was it was a charming movie. And he sold it for a lot of money. And I didn't make any money out of it, which said it. But if you make a lot of money at this, at this point in your life, you'll never have any appreciation of it later. And it was a great lesson life lesson.

Alex Ferrari 10:48
But so, yeah, so you made you made a lot of film. I mean, it sounds like you were born into this, and you were just ready to rock and roll.

Cassian Elwes 10:55
I was a child of an athlete, you know, I was ready to do it.

Alex Ferrari 10:59
So then what is it? Because this is the biggest question I get from producers. How do you get money? How does it change the difference between raising money in the 80s and 90s, versus today's marketplace, which is so vastly different.

Cassian Elwes 11:16
Here's the crazy part of it, you know, it's like, it never changes. And it's the same, it's the same thing is the faces change, but the, the but the, you know, the posture of the studios remain, the face has changed. You know, there's different buyers, different people, different names, different companies, different whatever, but the same basic tenant is still true, which is that you got to have the package, you got to have the script, you got to have the idea, you got to have the director, you got to have some of the actors and, and the money. You know, I'm always a great believer that if you, you know, I I'm crazy, you know, I'm a I'm a complete gambler, I find things I want to do. And I just set the start date. So I just said about it and say okay, I'm gonna make the movie and somehow or other, you know, when the chips are down, I somehow or other theory that and also a great believer making movies for what I can raise, meaning that, you know, I can say to myself, Okay, this is a $5 million budget, but all I can do is raise $3 million for it. That's the best offers that I've got on the table and then got attached, but it for, you know, half a million dollars, I gotta figure out if I can make this actual movie for three and a half million dollars instead of $5 million. So I'm a great believer in making films. I know, there's a lot of people in our business, they get caught up in the idea of like, I gotta have my 7.3 to $3 million,

Alex Ferrari 12:38
Can't make it for a penny less.

Cassian Elwes 12:40
And the like, you know, come on, that's a joke. And you know that that was that was a skill set. Because I have, I had a whole career in the middle at William Morris, when when ran out there independent film division, just out of the blue, they hired me to come and run it for them for 15 years. And that's why I was so successful with them is because my mindset as a producer, which I brought to the agent, and part of that was totally different from anybody else inside the agency, you know, they, they would go well, I says he's got this budget for $5.3 million, and he has to have $5.3 million, or the phone's not going to be made. And I'm like, I'm in touch with me, let's meet, let's go over this, let's trigger that. And we would go over it together. And we ended up making some of the greatest independent films ever made. Because we weren't worried about budgets, we were worried about, you know, the quality, of course, you want to make sure that you're not compromising the quality of the sounds, but you know, the cost of a movie is relative. And, you know, I've seen films that cost $30 million dollars that look like absolute garbage and symbols that mean that were made for $3 million, that look incredible. So it's like, you know, the relative costs of films, to their quality is not necessarily the perfect ratio.

Alex Ferrari 13:51
So let me ask you the whole, the whole chicken and egg thing, which is like you need the package, but will you need the money to get the package and can you can't get the package without the money unless you are someone like yourself who has relationships, and you have a track record. And you might be able to put the, you know, you call up somebody like oh, it's costly. And this is gonna go, this is a serious dude. But for young producers coming up who might not have 120 films on their belt? How would you go about trying to package a film to raise money and vice versa?

Cassian Elwes 14:21
Well, you know, I always tell people that, you know, if you partner up with somebody who doesn't know what they're doing, because, you know, the business is about relationships, it's about how you meet people, how you get to know people, how you meet the agents, how you meet the people that are making decisions, how you get to, you know, somehow or other actors. You know, I've always tried to be very friendly towards the actors that I'm working with hope that I'll get to work with them again. Good example is Garrett Hedlund to I just finished a movie with I met him while we were doing my band and just hit it off with him right away. He's such a great actor. He really is incredible. And, and we tried for three and have yours for years, quite another patient that we want to do together and finally found one desperation road wishes shot, as I said, we wrapped in about eight days ago. But, you know, it's keep those relationships intact with the people that you're working with. You know, if you look through through my, my bio, you'll see that I've worked with lots of people multiple times, you know, the trick is, is to, is to keep those relationships going. And then as far as the financing is concerned, you know, there is keep your ear to the ground, as I said, find somebody who actually doesn't know what they're doing partner out with them, because only 50% of a film that is actually going to go is a lot better than 100% of something that's nothing. And you know, so people go, I don't want to give away a piece of my movie to somebody else. And they all they did was make an introduction to that. But you know what, honestly, if that was the thing that triggered the movie, then it's worth it. And then at least you have a movie under your belt. So when you call up an agent and go, I produce blah, blah, movie, you actually have a movie you've produced, as opposed to saying, Look, I've never made a movie before. But I've got this great script, and I want to make this film and agents are like, oh, yeah, please. Alright, everyone's got a great script. You know, I can't tell you how many times people call me up and said, I got this fantastic script, it's going to win a bunch of Oscars, everyone says that the movie is gonna win us. That's how many films actually do. And there's very few, you know, certainly not the ones that there's only really a few that came to me, the people patient that way, and they ended up winning or being nominated for Oscars. And so you know, but that is the dream, that's what everybody's looking for is, is that golden ticket, somehow or other the film that they make is going to be the one that scores, the the, what you have to do is keep at it, keep making movies, keep, keep doing it, because each film that you make, is another incredible learning curve. And I'm still learning and it's, you know, many, many, many movies later. And things continue to happen to me that I wasn't expecting to be hit with. And but I'm very calm. You know, that's the other thing for me is I'm very sad about it all. And you know,

Alex Ferrari 16:58
I can tell I can sense your energy already, just by talking to you just you are a chilled producer. I've talked, I've worked in the business for 30 years, I've worked as a director, and I've worked with many producers, and I've spoken to many producers. And you could tell pretty quickly that you're not the guy who's going to be on set, yelling, I'm sure there's moments. But generally speaking, that's not the thing. And that's the good sign of a good producer. But I have to ask you, though, agents, that's one of the the these not roadblocks. Gatekeepers, the gatekeepers of, of actors, so many young producers have problems, just getting through any tips on how to approach an agent of an actor or a director or even a writer when you're young producer? Well, interesting thing.

Cassian Elwes 17:41
As I said, I was an agent, I went to William Morris for 13 years. So I got to work and see the inner workings of the agency very closely, because I was, you know, as the head of a department, you know, I'd be in the department head meetings, I would be involved in a lot of the decision making in terms of what was going on inside the agency. I was, and I was working on, you know, 25 movies a year, a lot of films, anything that was not a studio 100% A studio movie was something that I would work on, meaning that if there was a studio film, but it was partially financed by independent film financing by some big company that was going to co financed with the studio, they would bring me in to help to help figure out how to make those deals, I really did watch the whole way that agencies operated inside the studio filmmaking business, and also inside the independent film making business and I, I hope, actually that I've influenced quite a bit, the way the agencies now operate inside the independent film space, because they are basically copied the formula that I came up with, of how to do it. But you know, some projects will come from people that you didn't know or never heard heard of. But somehow rather they got that script in front of somebody. Now they maybe they met somebody in a bar or restaurant and they've given the script to an actor, an actor read it. So it's pretty good. I'd like to do this. And then the first thing they do is call their agent say like, I don't know, this agent is this Matt, this producer for madam. But the script was actually pretty good. I'd like to do it, or I'd be interested in doing it. So there was there were lots of different ways that people would get into the game. Another one was that they would make friends at parties with agents assistants, and, and the agents assistant would read the script and say to their boss, I read the script, and it's really good, you know, like, all the agents really want is to make great movies. Now that doesn't always happen in our business has changed so much now that it's fact it's, it's rare that great movies are being made. They're mostly studio battery pitches that are some copy of another picture that's already been done, or a sequel or prequel or another comic book that they bought the rights to using the metaverse of that or the universe of that character to spin off a bunch of garbage that looks the same as the one that you just saw. But you know, the great and great movies that are being made are being made within the independent film sector and in the international, independent film sector. And, and so the, you know, the again, that was trying to get the scripts in front of directors, directors would would meet people in the most random ways, read the script and go Yeah, like that. So I would say don't, don't give up again, try to find somebody who does know people that is that you are sympathetic with and that or some particle within that you guys, women team up together to make something come together, it all comes down to the same thing always spin the spin the golden rule from the day I started, it's about the screenplay, if you've got a great piece of material, I'm a great believer that that movie will, that script will somehow rather find its way into the hands of the right people to be made. And because there's so few, so few scripts that are out there that are really fantastic. And if your script, your friend who wrote it, you have a fantastic piece of material, then you know, then you've got a chance you got a chance to read or read of the interest, you got a chance to act or be interested, you got a chance to other producers would read it and say we'd like to be involved in the financing company, we'd like to be involved. You know, there's many, when you have something that feels like it's a movie, and it's a real movie, a lot of people will appear out of the woodwork that will help you get this on me.

Alex Ferrari 21:22
Now, I'd love to hear your point of view on this because the film independent film space specifically and cinema in general has been devalued, so dramatically by the streamers. We're now on Amazon, you're getting fractions of a penny for an hour long play and, and you know, in the beat and we were talking about the video store days, there was a value there, there was a value went to the theater, then you would maybe you know rent it or it was a 79.99 product that you would give to video stores then sell through, there's still a $20 value there than a rental was. So there was and then it just kept getting diminished, diminished diminish, even when TVOD showed up on iTunes, it was still kind of the model of rentals. But now films are, you know, almost almost doesn't have the value. The same thing happened in music before it was an album than it was a single. And now, you know, Beyonce is not making a whole lot of money on Spotify. Not that I'm she's hurting. But you know, the the idea is it's the devaluation of art. How can a producer in today's world, you know, without the connections, like maybe you have with output deals, and maybe pre sales and things like that, that are automatic make money with an independent film, especially in this in the genre you'd like to play in dramas?

Cassian Elwes 22:34
Well, that's a very good question. And I you know, I struggled through it every day, because you see the market changing constantly, you know, part of the problem with the streaming companies is that they're making all these series, there's just so much material that's appearing, this new material that's appearing every week or every month, on their platforms that are endless, you know, is eight hours of this 10 hours of that or six hours, you know, so and also with recognizable movie stars, because, you know, during that COVID period, when when a lot of films weren't being made, there was a lot of streaming platforms that were making television shows, and they were hiring. bonafide movie stars, you know, the mayor of East East way or whatever it was the one with with with Kate Winslet was like a movie, but it was fantastic was six hours or eight hours of the movie. Really good. So you know, that they they are making and competing in the independent film circuit, because they're making films, they're making television shows that look like independent movies. And so yeah, it's getting harder. But again, I don't want to give up because I believe in what I'm doing. I don't want to give up and just say okay, it's all over the streaming companies and just making you know, independent movies that look like independent movies or eight hours long. That's okay, you know, you know, you just gotta get keep making something that turns out to be really good. And I just made a picture called robots. That is a comedy futuristic, romantic comedy with with a wonderful British comedian called Jack Whitehall, and a fabulous American actress Shailene Woodley. It was directed by Anne Hines and Casper Christiansen he's Casper is the sort of Larry David Denmark. He is long running show called clown and that he writes directs and stars and there's kind of a Larry David Danish, Larry David. And Heinz is Sacha Baron Cohen's guy. He's been running with him, Sally G. He's written everything and was nominated for Academy Awards for four out one and two. And the movie is fantastic. And I think it has a chance to really work that has been acquired by one of the one of the top independent film distribution companies I can't say who yet because they haven't made and that's why, but that movie has a shot. That movie has a real shot, and it has a shot to continue to have sequels and prequels for it because the funny funny idea And so, you know, you gotta you gotta keep keep plugging away and

Alex Ferrari 25:06
There's no easy answer is there?

Cassian Elwes 25:08
No, there isn't, you know, I, I just made a pitch with desperation rope. As I said, I wanted to work with Garrett had, I been very involved in gender politics over the last few, you know, several years on my programs that promote female directors and female writers one with a blacklist one one that I set up myself with Christina shadow, Lynette Howell and my partners in color rising what, and we bring directors, female directors that come out of colleges across the country to some instrumental ships. So this picture desperation road is directed by a woman, I've worked on one movie with her that was tiny, $600,000 movie that was incredible. And I put her into this or wanted her to direct it. And we assembled a great cast for it, you know, how do we make money from that? I'm not sure because we haven't really made any money from it yet any of us, but we will. Because it's going to turn out to be good movie. And, you know, we all work for low money upfront, but we will gambled on it. So, you know, that's the other part of it is that, you know, if you're coming into this business, because you got to make some huge score, don't chase the money, and money ain't gonna be there, you got to chase a great product. And if you grit make a product that hate to use that word, it's not a product, that's how the studio's view movies. But if you make great movies, the money will come to you somehow or other, I really do believe that, and, you know, may not be on that movie, but it'll come on the next one. And you know, you got to try to keep making something great. Because, you know, if you're just coming to like, make some huge score, that's not going to happen, then it might get lucky. But it's not it certainly on the independent film business, not gonna make some huge score up front, you'll make a big score at the back end if it works out if it turns out to be good for them.

Alex Ferrari 26:50
So you're speaking of the back end, which is, you know, that's the long running joke. Like, you know, have you ever made any money off of a point and

Cassian Elwes 26:57
That's true, you know.

Alex Ferrari 26:59
It's one of those. It's one of those things, but I wanted to ask you, though,

Cassian Elwes 27:03
The studio's most creative part of the studios is their accounting departments.

Alex Ferrari 27:07
Oh, brilliant. Which brings me to my next question. I'm assuming that every movie that you've ever made, has been sold to a reputable distributor who get your payments and reports on time, every time and you've been paid all he's choking ladies and gentlemen. So how do you deal with that?

Cassian Elwes 27:31
Yeah, I don't I don't I'm not trying to work with the back ends although on some films I have gotten big backhand like gone on the butler we you know, is so huge that it but that was a bit that was a studio film, though, wasn't it? It was Weinstein's? Yeah. So it was released that was released. But now it's bankruptcy. And I don't know what's gonna happen with that. But but, you know, the movies really good movie and there was was so successful, there was hard to hide it all. Although they did their best. And they it was it was made as an independent movie. So when we made the deal with them, it was a very aggressive deal for us. I like to take some credit for that, because I know what I'm doing in that area. And we made extremely aggressive deal on that. So I'm for were the people that invested in it. And they all made a lot of money out of it, which I'm very happy about. But, you know, I'm not in the game of like waiting for the back ends, I hope that they'll come. But that's not necessarily the way that I think about making films, I think about making a film for X and selling it for y, which is more than what it costs. Hopefully that the way we try to make more money from the films that we're making, independent films that we're making. So it's not, it's not about the back end, necessarily. Or that sometimes it comes to that you can sell the movie for anything, you know, close to what you really wanted. So you make some deal where you make aggressive back end, and you hope that the movie performs. But, you know, as you said, the business is constantly evolving is changing, you know, the day and date, which was one point is unknown, you know, was never wasn't being used at all, it's now become the norm. You know, one of the first one of the first movies that ever was a success on the day and date release was movie entaco magical, and wonderful picture at the time. We were so depressing, like, oh my god, it's not gonna be great for the movie, because we've got to come out day and date on it. And and then, you know, we got very lucky because two weeks before the film was got released that way, Wall Street, you know, the whole kind of Wall Street, whatever that thing was cool, though, is that? Yeah, they were all like, you know, if you want to know what, what that whole thing is about, you got to see this movie because it explains it very well. And, and so yeah, it was a huge success. And then after that, a lot of people started using it, they platform now it's the norm for independent films, because, you know, they realize that if you're gonna spend a bunch of advertising on a film, you might as well get it into as many different ads to the consumer in as many different ways as you can imagine, while you're spending the advertising And, and so and so that that's become the norm because in the past, we're in the old days, old days, you know, the 80s and 90s and early 2000s, you know, you'd release movie independently replayed for six weeks, then you release it on DVD and then you spent a bunch more money promote the DVD release, and then you would you know, do the pay television and then Sony, you know, it's showtime or HBO or ever bought that window would do a bunch of advertising for the film on their platform. So, you know, that's, that's all changed. People realize that, you know, why are we spending all this money three different buckets of spending money on promoting a film, we might as well just spend it all in one go and put it into every single hand that we can find whether it's on a movie screen, and home on that computer or a television screen or in the DVDs at Redbox and the supermarket might as well get it all out at the same time and get people buying as many copies of that movie as you possibly can all in one go.

Alex Ferrari 30:56
So you mentioned the butler that year wasn't a bad year for you because that's the another year another movie came out that your Dallas Buyers Club, which on paper seems like a very successful wildly well known like, it doesn't is a pitch. You know, it's not a feel good movie. But it's a fantastic film. I know. I heard the script had been bumping around for what a decade or something like that?

Cassian Elwes 31:20
Yeah, you know, I was a movie I was desperately I loved. I thought it was when I first read it, I was an agent at that time, I'd worked on a tiny film called everything put together with a guy called Mark Forster. And then Forster and I had gotten to be friends, even though I didn't represent Him. And we worked on the second picture, Monsters Ball, and which then became a huge success. And it was a little budget movie, low budget movie, but it became Yeah. Halle Berry won the Oscar for it. And then I said tomorrow, we'll come on, what's the next one? And he goes, Well, I just read the script. That's incredible. It's called dad spies. But, and I read it. I was like, what, this is a really good script, but it's very risky, risky, because it was and that 10 years, you know, it's now 15 years ago, 20 years ago, it was still very, you know, Ace was still very much a risky subject matter. And, and so we we, I said, Listen, you need to get a real movie star for this because like who I go, I don't know, like Brad Pitt two weeks later becomes vaccines. Brad Pitt's going to do it. And, and this is a long story, but I won't go into it because I tell this story a few times. But basically, Brad Pitt and his team sold a script to universal, they developed it for 10 years, nothing happened. And then there's a rule came into place at Universal that, that if a film isn't made for 10 years, the writer has the right to get the script back for a year and see if they could set it up elsewhere because they don't want the writers to never have a shot to get that movie made. And so the script came back to the original writers. And I was making a movie called The Paperboy with Matthew McConaughey. And I didn't know him. So I was chatting him up. And I was like, if you find your next pitch, he goes, Yeah, I have I go, what is it? Now? This is 10 years later, he goes the phone call the Dallas Buyers Club. And I'm like, fuck, and I called the producer. Sorry, my bad. I was rubbing Brenner. She was a friend. I'm checked in with her over the years. And she's like, Yeah, I was gonna now we're gonna do it. Right. Because like, I think it's gonna be the guy did, you know, this director that he wants to do it with and never happened, you know, and universal developed, like five different versions of the script. 1.8 we're just developing it as the cops who are chasing them, which is ridiculous. And and I said, I said, Robbie, what's happening? But she said, Well, I've got this great director called Sean McVeigh out there, and he's gonna do it. And we're shooting a cannon. We raised all the money and $78 million film and you know, we're going to do it. And as I said, bombax I really wanted to do that script. I loved it. And then as luck would have it, about three months later, the agent who'd worked with me on the butler called me opposite he can't believe this I go what she said that the Dallas Buyers Club just fell apart the people in Canada with financing it can't finance it. You know? And sometimes this is also famous stories out of the rap I've written this stories and you got the rap to deep dive you can find it how I raised the money in five days. They basically told me I have five days to come up with the money or forget it. And I did the money and five days for the phone which was insane. But I you know, I got I was making a movie called Ain't Them Bodies Saints with David Lowry. And I got that crew that was there out in Louisiana to stay on and go go to straight to New Orleans. And, you know, we set that we we shot that whole picture in New Orleans even though it's also in Texas tonight. You know, it's a fabulous Matthew McConaughey and Jared Leto are fabulous. You know, interestingly enough on that picture, the John Mark, you know, who's who tragically died last year. He wanted to use the sky Ezra Miller to play the part that Jared ended up playing and I was nervous because I didn't really know who I was. I said please let slip use yard lead. I've worked on a picture with him before and I was a huge fan of his. And and I and the director said, not only why there was a lot of hemming and hawing, but in the end, I set up a zoom because Jared was touring. We couldn't do it meet face to face with Shama. So he came onto the zoom in full costume at the end. Shot and Mike Sharma. And at the end Shama is like, Yeah, fine. Okay. And he won the Oscar, which is, you know, incredible.

Alex Ferrari 35:33
Yeah. So the Matthew.

Cassian Elwes 35:35
Yeah, that movie was something that's very near and dear to me. And I, you know, I got to to work with Jim Seamus brand focus at that time. And, you know, it was it was a, a, who I'm a big admirer of, because, you know, produce some of the greatest films, independent films ever, in the prior 10 years. And he was running focus at that point, he got movie and, you know, it was, it was it worked. That's the beauty of that patient work.

Alex Ferrari 36:05
So, after doing so many projects, I mean, as a filmmaker, I think, no matter what you do, there's always that day on set, that the entire world is coming crashing down around you. And you feel like Oh, my God, I don't think we're gonna be able to make it through today. What was that day for you on any of your projects? And how did you overcome it?

Cassian Elwes 36:22
Every habit every day, every single moment? Of course, every day, every single day that I'm shooting, it's like, how are we going to make this day? How are we gonna make the state you know, we've got the entire movie in 16 days. Now that that was kind of a record for me. Insane, that means a shooting six pages a day. And, you know, was the only way that we can figure out how to actually get the movie made. With the money that we had, you know, each day is like a nightmare. And then you're worrying the whole time, it's anybody gonna get COVID It's gonna get shut down on a movie, two summers ago, with Aaron Eckhart for 18 months ago, called rumbles through the dark, turned out to be a fabulous movie with these two young directors, brothers who wrote it and directed it co directed it. But on the fourth day of shooting, this was at the height of COVID, they had 22 cases on the set, the movie got shut down. For two weeks, everybody's split. You know, it was quite hairy, trying to get everybody come back. You know, that took a lot of negotiation with all the various different parties, including the actors. When we didn't start shooting again, until about six weeks later, in the end, which was you know, nightmarish and movie turned out to be fantastic. The story behind the making of it was very difficult. So yeah, every single movie, there's some kind of story, everyone's got the war stories of what they went through making multiple war stories from all of them, but I I'm a sucker for film. So I keep doing, keep I keep this, I want to do it. And I kind of, you know, my family, my two daughters both want to be in the movie business. Now, the oldest one, and I just produced a movie together called Bella Thorne. This summer, these they tell people that I actually thrive on the disasters, that I look forward to the disastrous results, because that's where I really come into my own. And I don't know if that's necessarily true. But I am very, very good in those disastrous situations in terms of trying to stay calm, figure out what the what the what we should actually do. And since I'm extremely experienced, I've seen a lot of that, you know, think touch one, I've never actually killed anybody on a set. You know, that's the worst case scenario. But people have been injured. You know, it's the filmmaking can be dangerous sometimes. But it's what they recovered fine. You know, it's it's not easy making films, and it's not easy making films.

Alex Ferrari 38:59
But how do you deal with the stress, man, I mean, this, it's so stressful. You've made so many?

Cassian Elwes 39:04
Well, like I said, I, you know, I don't know if I'm allowed to say this. In the early part of my career before I became an agent, I spent a lot of weeks. Sure I was making,

Alex Ferrari 39:13
I mean, it's 2022 you can say that,

Cassian Elwes 39:16
You know, I was get very, you know, get stoned whenever there was a disaster, which I realized later on probably wasn't a good idea, because it wasn't necessarily like, Oh, I got a great idea. Let's do this. You know, I'm like, No, I it is very, very stressful. Very stressful. As I've gotten older, I've realized that, that there is going to be enormous amounts of stress all the time. And, you know, the film I did with, with Bella Thorne that was mentioning that my daughter produced we were three weeks out I was prepping the movie with with my own money. And we still didn't have the male star for the film and the distribution company that was by the thumb said low I think we're out of my tears of people. put in this movie. So I went back to one of the ideas that they had had prior who said no to me, rank really big. And I called him up. And I said, and I know him really well. And I said, right, you have to do this for me, I'm gonna pay a lot of money for five days, I gotta come and do this. And I know you want to direct this other film, I'm aware of the horror picture that you're interested in directing, I will make that movie, you just got to come into this movie with me. And he came saying the film. So you know that that was a very stressful situation.

Alex Ferrari 40:28
Yeah, and it's, it's, they don't tell you that in film school. I mean, this the amount of stress that you do on one movie, but you are doing, you've met, you continuously made four or five, six,

Cassian Elwes 40:42
Between four and six a year, which I'm literally shooting a movie every two months, and then the stress levels are very high. And then

Alex Ferrari 40:50
I mean you got a system, you got a system, I'm assuming

Cassian Elwes 40:53
It's kind of you know, then you're, you know, while you're shooting the films, you're actually delivering the ones that you've already just made, right, polishing one's editing, the ones you just made, delivering the ones that you made, like six months before, you know, it's a constant stream. You know, I had one friend who said that it's like an assembly line for you. And, you know, that might be doing to that, too.

Alex Ferrari 41:12
Do you have a core group of collaborators that you've been using? Post houses, and yeah,

Cassian Elwes 41:19
I, you know, work with everybody. So I figured out which ones are the good guys, and the bad guys, you know, I, I have I do have a support system, they don't work for me, but they will work with me if I find the right things to work with them on. And so each film is like Mission Impossible. It's like picking the right people for each thing. You know, what, if you accept that if you choose to accept this mission, you have to come with me. And I have great libraries that I've worked with, I'm now working with the best line producer I've ever worked with Italian women. And I've never worked with somebody so good. And she is hilarious to me because she's a chain smoker. And I feel like I'm in an Italian 70s movie, when I'm around her all the time, like Fellini is gonna pop out. And he's like, oh, yeah, so I feel like I'm in the in a spaghetti western, you know, and which I love, you know, because making independent films is there's, there's a history to it, you know, there is a real history. And I was it makes me think about the history of what we're doing. You know, there were some incredible filmmakers that have been behind me, and there'll be some incredible filmmakers in front of me. You know, I want to make films, people say, Well, what do you want to do? And it's hard to say I want to do this kind of movie, I want to do something that I haven't done before. I want to do something that I feel like, will actually outlive me later, you know, like, Butler and Dallas will be films that will be talked about a long time after I'm gone. And that makes me excited, because that means that somehow that did something that actually become more became part of the Zeitgeist as opposed to just being another title. You can switch on your pay per view, which I'm sure you do, and a lot of people do. And you scroll down, the films are available, the new titles are at this week and click on the one that you want to see, you know, you want to you don't want to just be part of the cannon fodder. You want to be the one that people like, Man, I'd like to watch that movie again. You know, 10 years later, or five years later, and those are the films you want to be making. You know, you don't do it every time. It's very rare that you do do it. I mean, that year that you're talking about, was incredible. Because they worked on cat when Kevin Costner and worked on their body sights, you know, it was like, it was like the Year of Living Dangerously for me. I literally kept throwing sevens. It was incredible. It was, you know, fabulous. Fabulous. Yeah, they don't come along that often. But when they do, you got to enjoy the ride. And, you know, my band was there kind of hear from you, too. When we made Medan, you know, got nominated for three Academy Awards. Netflix bought, it was one of the first acquisitions. Awards were the pitcher for them. They were willing to spend a lot of money on it, because they never heard of them that they wanted to move to the Oscars before they treated us like I've never been treated in my entire life. I mean, that by limos every night taken to the screening and first class flights to London and like, it was it was fabulous. Because it's an independent filmmaker, I go coach, you know.

Alex Ferrari 44:08
We give me to tell me that independent filmmakers aren't just loaded with cash all the time?

Cassian Elwes 44:12
No, you kidding? Listen, if I really want to make some real money, I'd be doing something else.

Alex Ferrari 44:17
Do you know what I always tell people like how was that the old joke? How do you become a millionaire in the film business? Start with a billion.

Cassian Elwes 44:27
That's that that's not you don't go into it for the money. You go for the love. And you hope that the money will come along during the way during now when you're prepared.

Alex Ferrari 44:38
So another question. I'd love to hear your perspective on. What do you look for in a film director? When you're packaging a project? What are the elements?

Cassian Elwes 44:46
Okay, well, first of all, you got to have seen that films that they've already made. You got to understand what it is that they're there, their vision, you know, what, what are they capable of? And then you got to listen very closely. I listen. Really closely when they come to tell me what they're gonna do, because, you know, I can tell in five minutes, they have no idea what they're doing, I can tell them five minutes, if they're going to make something great. If I liked the material, like the way they're talking about it, and I like the way that they're, you know, they're thinking about it and the actors that they kind of want to work with. And, you know, the way that they want to make it where they want to shoot, and all of those things, those are all kind of secondary on some level, it's, it's got to be about understanding their passion, and understanding their ability to deliver what they're saying that they're going to deliver it by watching what they've done already. So I think that's, that's what I'm looking for in directors all the time. It's not necessarily that, of course, there are directors that that I hear about, or like to work with multiple films, when they hear something negative, something because I don't really care about any of that stuff. My my own experiences with people are totally different from other people's experiences with them, I run a very different kind of ship from a lot of other producers. And I think that's why some of these filmmakers gravitate towards me that as I've gotten older, I tend to find that there's a lot of young directors coming back, because, you know, they, they're the ones that want to work with me, you know, the guys that are big star directors have a career, they don't, you know, they can pick up the phone and say, I'm gonna make this and Quentin Tarantino, they don't need me to make pictures with that producer movie. So the film directors that I mainly have been working with over the last few years are the ones that are coming up that really need me, or the older ones who can, who are struggling, and in need some energy behind them to figure out how to change their careers and start over. So that tends to be the types of directors and I work with. As I said, I work with any level of director, I just got to make sure that I understand what it is that they're going to do and that we're on the same page.

Alex Ferrari 46:49
Now, if you could go back to your younger self, at the beginning of this journey as a film producer,

Cassian Elwes 46:57
By the way, this is a good one I can feel.

Alex Ferrari 46:59
What what would you what's the one thing you would say, hey, you know, What, did you want to go for a hell of a ride, but this just watch out for this one thing?

Cassian Elwes 47:11
Really good question.

Alex Ferrari 47:12
Thank you.

Cassian Elwes 47:13
Not sure I, you know, not sure what the answer is to that. Because, you know, I don't think that I would want to alter the way that I approached any of the films that I worked on, by having some hindsight to what I what I learned later on, I think that each firm, this might sound like a pat answer, but it's really not. Each film, I learned something new about myself, I learned something about my own abilities. I learned something about my persistence, I learned something about my, my, my, my tastes level. Each firm was really something that pushed me into thinking a different way. And I you know, so I don't think I would have necessarily want to go back and say, Hey, watch after this. Don't do that. You know, I, I think that, um, you know, maybe I maybe, you know, I people say, Well, you know, you made psycho cop and invisible maniac and some of these other small pitches when you were starting at, I don't regret them, you know, honestly, kind of embarrassing on my, on my resume, but I don't regret them at all. Because, you know, what, I learned how to make films that way, then was incredible learning curve, you know, make a film for $300,000 is insane, actually. But I learned how to do it. And it taught me much. And it was such a great learning curve for me later, when I became an agent to be able to talk to filmmakers about how to make their films as opposed to just being an agent saying, Okay, here's the script, here's the budget, or whatever, try to set it up. As you get into it. You know, one of the filmmakers that I got to work with quite a bit at William Morris was Gus Van Sant. And he taught me how to talk to directors, talk to artists. You know, I talked to a lot of directors, I mean, a lot of movies, but he actually taught me how to how to deal with an artist, which was incredible. And one of the greatest going back to school ever, and I was being paid to do it, which was incredible. But we worked on worked on elephant which won the Palme d'Or. Last days we worked on Paradise Park worked on Jerry, which I love, people think I'm insane, but I love that movie. It's it's like a zen experience. You know, melt he's, he's a brilliant dude. And one of the best directors out there. And I got to spend five movies worth with him. Which was a longer period of time obviously than we buy movies of baby. And I really learned how to how to talk to him and learn how to gain his confidence and, and be able to to understand where his mind was coming from. valuable lesson for me later on with other directors. Valuable

Alex Ferrari 49:53
No, no, I'm going to ask you a few questions ask all my guests. What advice would you give a filmmaker trying to break into the business today?

Cassian Elwes 50:01
Don't give up, you know, look, if you really want to do it don't give up. I mean, that's, that's the, that's the best advice I can give you, you know, it seems daunting, it's a lot of these things seem insurmountable and go, I got a script I really want to make, but nobody wants to deal with me. I mean, any movie can be made for any amount of money, you know, it's a question of how much you're going to compromise on it. You know, you can make films for $50,000. I mean, tangerine is incredible movie that was made for $25,000, you know, on an iPad, you can, you know, that guy Schonbek is brilliant. And, you know, you don't have to, you don't have to be limit, the way you think if you really are an artist, you can do anything. And you can create anything as a piece of art, you know, whether people appreciate the movie on the other end, you know, that's, that's, that remains to be seen. But you shouldn't be limited by the, somebody told me you have to get $3 million to make this film, to get the star to be in it today, you know, that that should be the all those filmmakers that we all love and admire, they all started somewhere, they all had to break into the business, somehow or other, they all wrote a script, mainly wrote scripts, or developed scripts that they attach themselves to, that somehow or other that some producer somewhere introduced him some other producer somehow or other got the money to make those vows, you know, you know, they can't give up, if you've got something great, it's probably going to happen. And, and so I wouldn't, I wouldn't be, you know, you can't give up your day job, obviously. But you got to keep your eye on the prize, which is get my movie made, even if you make a little short, and that ends up playing in a film festival somewhere that you made for $5,000 that might find you an agent that might get so get you get people interested in your work. I mean, i i There are great agents and sign directors that I mean that I know they'd sign off from shorts, and, and turned out to have incredible careers. So you know, there's so many routes and you can't be limited by your, your fear of that you gotta be you gotta be very aggressive about yourself in front of figure out how you're going to make it and, and that means just making stuff. Because you know, you're not really a filmmaker, unless you're making films, and you've got to get out there and make stuff and show people what you can do, because one thing will lead to another and promising.

Alex Ferrari 52:18
Now, what is the lesson that took you the longest to learn whether in the film industry or in life?

Cassian Elwes 52:24
I don't know, I'm constantly still learning. So I don't know if I've learned any particular lessons other than I guess that? That's a good question, too. I don't know where you come up with these things.

Alex Ferrari 52:35
I've been doing this for a few years, brother.

Cassian Elwes 52:39
One of the things that I that I'm constantly surprises me, honestly, is that the lack of loyalty in our business, you know, and that's, that's the sad part of it, you know, they're people that I've helped get their careers going, who like, Cassie, you know, but I, you know, it's, it's, it's a long business, and sometimes I'd get back with them, you know, when they need me again. But I, you know, that was that was that was a good lesson early in my career. Some of the people I was working with and ended up having like, huge careers outside of me, you know, ratty, Harrington, did Jack's back with got to meet Roadhouse. John McTernan, who I didn't know events with his first pitch of these were both of those movies, ended up going straight from my film to predator and then to die hard. And it was like Cassie knew that they did come back into my life later, because I was in a position what could actually help them? But, but you know, that that's the thing as I did think you can sit there and go, Well, if I discover all these people, they're all gonna stick with me, they're probably not you know, that everyone, everyone's some type of stepping stone to each other. You know that that was a hard lesson that I've learned, but I accept it now that that's part of the game and that, that not I'm not sitting there going. Why don't they come back? Make the next movie with me? You know, I gotta get on to the next one.

Alex Ferrari 54:02
What did you learn from your biggest failure?

Cassian Elwes 54:07
To Dust yourself off? You know, I mean, that's, that that is the real thing. You know, I funnily enough, we had such high expectations for the chase, you know, we, we sold that pitcher to 20th century box. I remember. Charlie Sheen was a huge star at that time, Chris theta, Kristy Swanson, who I knew because my brother dated her, Carrie. And we thought that issue was going to be hit and and then we went, you know, the head of the studio, or the head of distribution at the studio. Lovely man invited us over to, to sit there on Friday night and listen to the first returns coming in from all the different offices around the country. And it wasn't working. And he he told us he knew it wasn't going to, but he said I wanted to be here with you guys. You know that my other young partner We were both in our late 20s, at that point was a big deal for us because we finally made a studio level film. And he said, I wanted to be here with you. And I wanted to tell you that, you know, it's just about getting up to the bat, you got to keep swinging, because one day, you're going to just hit it out of the park. And I'm tearing up thinking about it now. Because he, you know, he really, really, really, really helped me at that moment, because it could have been just down in the dumps for months afterwards. And I wasn't, I was like, he's right, I'm gonna get back up.

Alex Ferrari 55:32
He was me. He was a human being, he was a human being, which is not what you don't get often in this business.

Cassian Elwes 55:39
And, you know, he that was, that was good, like, less than two feet in he was, you know, I'm trying to remember his name. I'm totally blanking. This is what happens when you get older. But he was he was a lovely man, and very good at his job. And he, you know, he told us, took us down the corridor and goes, boys. Not all movies work out, most of them don't. But you just got to keep swinging. And you know, what's crazy about it is that movie has continued to have a big life. And whenever I mentioned people like a lot that the chase, I remember the day, of course, you know, I had a crazy idea on that picture, which is the, you know, the Red Hot Chili, chili peppers were huge at that point. And as they finally get the Red Hot Chili Peppers, you know, we'd have like crazy out of body experiences in our chili peppers. And I called their managers and we weren't Anthony and flew to be in our movie. And they're like, Sure, great. What is it that we tell them? And they're like, great, they're in, they're coming over. And they came and they were on the set? I got to meet these guys. It was fantastic. You know, you're only limited by your dreams.

Alex Ferrari 56:39
And last question, three of your favorite films of all time.

Cassian Elwes 56:43
Okay, well, the they're they're really, you know, there's a number of films that I have, obviously, my favorite movie of all time is 2001 A Space Odyssey because, you know, Kubrick was a friend of my families. When I was a kid, we went to the zoo shooting that picture.

Alex Ferrari 57:00
No! you were on the set of 2001?

Cassian Elwes 57:05
Yes.

Alex Ferrari 57:06
Oh my, you mean, you saw the wheel and the whole

Cassian Elwes 57:08
Oh, yeah, we saw the whole thing. Hollywood shooting it. They were, you know, the camera was on, it was on a kind of a man with gimbal spin around and made it feel like that they were inside. And that was sad. Kubrick was a genius. absolute genius. And we were too young to appreciate it, actually. And then when I saw the film, I didn't understand it at all. But now, as an adult much later on, I was like, That is a total work of genius. And the man was an absolute genius. So when you think about it, like when the woman in the spaceship comes in, and whatever the kind of pan app, which doesn't exist that thing and but he's on it, he's on the, the spaceship that's taking him to the middle planet before they go on to whether they've discovered the the talking, right? The she comes in, and then she she walks in a circle. And then she comes back that comes into like the pod where they're they're sitting in there and kind of airplane seats, you know, but it's really on a spaceship. And his pan is like, do you remember this is floating off the course and puts it back into his pocket? Right? All done on wires. But you know, all the all the things that were in that dump, I don't think you can look at it and go, that's any worse than a lot of the big visual effects films. And much later on, you know, like the one with George was the name that was stuck in space and George Clooney was in it. Yeah, there you can't say that the visual effects of gravity were like 1000 times better than 2001 because they're not he he came up with all those credible imagery that Doug Trumbull and, and then you know, the production design light, and they were they would throw the paint into a huge pool with other types of paint and it would just explode like that. And then that's what it would look like on screen. You know, he was so ahead of his time. And that film is an absolute work of genius. Later on in the early 70s. I was at the Cannes Film Festival because as I said, my staff on the producer, we would go to the Cannes Film Festival every year. He says, Hey, I got I got a couple of tickets to this movie. I heard it's a total piece of shit. I don't want to see it. Why don't you go ticket? You go see the film. And I was like, what is it? You said? It's called Apocalypse Now. Can I have this awful. And so I went to see it. I literally sat there with my mouth hanging open for two hours. It's one of the greatest films ever made in greatest war pitches ever made. And I literally came out of that movie theater guy. Holy shit. That is one of the greatest films I've ever seen. And it still is to this day, I watched that film ever or never. I mean, I've seen the elongated version. When it gets to the French chateau along the river. It's not as good. The final version of his original version is the best version of that movie. And it's incredible. And you know, I know what I know because I'm such a movie buff about viruses how that picture was made. We you know, I I, you know, it was it was insane what they went through, they went there for three months to make this movie, they ended up staying there for 16 months, the making of that film. Oh, I started to a bar to darkness. Yeah. My my friend George Hickenlooper, who sadly died later on. But we worked on a number of films together when I was an agent, and I loved him.

Alex Ferrari 1:00:21
But that documentary is a must

Cassian Elwes 1:00:23
Greatest single greatest line of any movie of any film documentary feature, whatever ever, in any movie whatsoever, which is then when he finds that he's in a tent in the middle of absolutely jungle where there's no no connection to the outside world whatsoever, etc. He's got a satellite phone machine has had a major heart attack, and has been helicoptered out of the out of the camp. And nobody knows if he's alive or dead. He's, he's on his way. And he had a major heart attack, you know, the, because Amelia and Charlie are good friends of mine. And they were there as kids you know, watching their dad making their movie. They it was very touch and go they didn't know if he was going to survive. And you know, Joe, their uncle. Their the uncle came in, and they shot over his shoulder because he had the same kind of body type as, as Marty. So they use Joe to do a lot of this, you know, over the shoulders and do some scenes just keep shooting while they were waiting to see if Marty was going to recover. But as I said in the documentary, he's on a satellite phone to his office in California. And he says to them, and motherfuckers he's not fucking dead until I say he's dead. That's the greatest line I've ever heard of anybody ever say that's so brilliant. Oh, my God. That's Francis. Francis that I love that line. And he's like, I don't see it. I mean, that was not a fun experience.

Alex Ferrari 1:01:52
That was that. And going back to that 2001 gag with a pen. From what I remember, you know, studying that film, he did that on tape. It was clear tape that he they stuck the pen on a piece of tape, and you couldn't see it in the film. And she just plucked it right off. And did that. To think that way? Is, is brilliant. So that's to Apocalypse Now. 2001? What's the last one?

Cassian Elwes 1:02:18
There's so many other films that I just look back at and go. I love that picture. I love that picture. You know, the I can't say those are the two main ones for me. You know, they, they they're so different from each other. But they really kind of resonated with me in a very special way. That's different. You know, there's a ton of other movies. I love Eastwood pictures. I love the Westerns. I love the spaghetti westerns. I like the you know, I love the love of those movies from the 70s Taxi driver, you know. And then later on as Spielberg pitches, the close encounters, whatever, but I met films that are that really sit with me as an adult later on. I mean, those are really good movies. They're just solid, solid, good, original pictures.

Alex Ferrari 1:03:01
Yeah, I really appreciate you taking the time. I know you're in the middle of 5000 movies, producing them right now. So I do appreciate you taking the time to share your stories. But thank you, my friend and continue fighting the good fight and getting us these great movies. And keep keep keep swinging the bat. Brother, I appreciate you.

Cassian Elwes 1:03:18
You keep swinging to man. It's the as I say, as I'm looking at this thing behind you. It is hustling you know you are a hustler on some level of your app raising money. You know, that's what hustlers do. They try to raise money now. It comes up with a negative connotation because people go you know, if you're hustling, that means you're trying to get money out to somebody and you know, it's not they're not going to get their money back. That's not true. I think every time I go out to try to raise money, my assumption is that it's a risk. But if I play if I do it, right, and if I make the right movie at the right budget level, I am going to get these people their money back. So my my mindset is different. I'm constantly thinking, How do I get money back to them?

Alex Ferrari 1:04:00
You keep doing your thing, my friend, I appreciate you.

Cassian Elwes 1:04:03
Thank you!

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BPS 414: Billie Eilish and Truth to Filmmaking with RJ Cutler

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Alex Ferrari 2:26
Today on the show, we have filmmaker RJ Cutler. And RJ is not only a narrative filmmaker, but he's also a very, very accomplished documentary and nonfiction director as well. He has worked on films like The Oscar nominated the War Room, a perfect candidate, the September issue the world according to Dick Cheney, if I stay Belushi and the brand new film, Billy Eilish, the world's a little blurry for Apple TV, and he's also one of the CO creators of the hit television series, Nashville, RJ and I had a fantastic conversation. It truly is a masterclass in storytelling. I love the way RJ tells his stories in documentary as well as narrative film. And his new documentary Billy is the world's a little blurry, his fan tastic. I knew very little about Billy Eilish, before I saw this, my, of course, my daughters knew a lot about them a lot about her, but I did not. And I was fascinated by this artist, his journey, and RJ was able to capture that in this documentary. So we're going to talk a bunch about that, as well as his process, and all the other films that he's worked on in his career. So without any further ado, please enjoy my conversation with RJ Cutler. I'd like to welcome to the show. RJ Cutler, how're you doing RJ?

RJ Cutler 3:52
All right. Thank you very much. Always good.

Alex Ferrari 3:54
Very cool. I love your mic. It's much more impressive than mine. So I I appreciate the audio.

RJ Cutler 4:01
You know, mic envy is a easily addressed issue.

Alex Ferrari 4:07
I won't feel too bad about it.

RJ Cutler 4:10
Amazon can, can take care that

Alex Ferrari 4:12
That's very true.

RJ Cutler 4:13
Two clicks

Alex Ferrari 4:14
Two clicks and it's done. Exactly. So I wanted to ask you, let's let's just jump into it. How did you get started in the business?

RJ Cutler 4:24
Hmm, I mean, it depends on how thorough and answer you want. But you know, I started directing plays I think I was in first grade and I was I was forcing my my classmates to to adaptations of Charlie Brown Books on the on the school, the baseball field outside of my elementary school, and then we'd invite the whole school to come join in and, you know, I was always I always was a was somehow I was just a kid who liked to put on plays and I also loved journalism and I pursued a career had a career really as a as a young theatre director. It's what I studied at school and and and for eight nine years in New York I directed I you know, I was I was James lupines assistant director on the original production of into the woods I did a the original productions of Secret Garden two productions before it went to Broadway and ran for several seasons I you know, I had I had this wonderful life in the, in the theater, but I always kind of, in the back of my mind somehow thought that I would combine that passion with my equal passion in, in in journalism, or, you know, curiosity about world events, which was, which is just something I always add. And then in the summer of 1992, I had this idea to make a documentary about Bill Clinton's presidential campaign which was which was heading towards the election and and I partnered with a dear friend of mine Wendy injure and we pursued that idea of found our ways to our way to the the brownstone of Da Pennebaker and Chris Hedges and Fraser Pennebaker, the legendary document tree filmmakers and and pitch them this idea and you know, as I say, they're long stories and short stories but the short story is I produced the war room that was my first film and it was not only a fantastic experience and a great success you know, we were nominated for an Oscar and had an incredible time and witnessed the campaign from within it and and introduce the world to James Carville and George Stephanopoulos. But i i along the way, receive this incredible education and documentary filmmaking and cinema, Verity filmmaking from the at the feet of the Masters, you know, da Pennebaker and Chris editors who were so incredibly supportive of me and, and generous with their time. And I, you know, I literally would sit next to Chris as she was editing on the Steam back and ask her questions. And, and Penny, who was a great teacher and philosopher, verite a, was always sharing lessons. And and that's how I got started, you know, since then I've been, you know, that's 1992. So we're nearing 30 years of doing this. Yeah.

Alex Ferrari 7:38
So you've done a couple things since then. Without question. Now, the War Room specifically, there is a visceral energy in that film. I mean, you can sense it coming off. I mean, that must have been insane. Just being in that room that energy. I mean, I mean, I was, I mean, it's, it's been 30 years. So I was a young, I was a younger man, back then, to say the least. But I remember the excitement around Bill Clinton. And around was crazy. Amy, there's this thing,

RJ Cutler 8:07
That we're rock stars, he and Al Gore, they were young man, they were they 40 If they were they were barely 40. And, and, and they had these young wives and all these young people around them and Pennebaker, who had done a great deal of filming with Bobby and Jack Kennedy in their prime in their, you know, in their, during their rise to power and and until both of their deaths. He said that it hadn't been since then, that he he had experienced anything like this he recognized immediately in the Clinton campaign that kind of youthful energy and vigor and vitality and passion and certainty that that that this group could change the world and and you felt it You sure did feel it, man. It was you really you really felt it, you know, and when you when you when you talk about that it's something that the film was able to capture so beautifully so beautifully.

Alex Ferrari 9:07
Yeah. And and Carvel and Carvel? I mean, he's, I mean, you couldn't see Central Casting couldn't have sent him. I mean,

RJ Cutler 9:14
They couldn't have and, and they did. And you know, we had to wreck it. You know, Penny, first thing, Penny said, James. I remember after the first day or two of filming, he were like, well, maybe we make a film about him. And he was like, I don't know. He's kind of like the drunken uncle that won't leave the party. But then then we got the film processed, and we put it up. And I remember clear as day Penny watching it and saying that guy's a movie star. That's a move we can make a movie about him. And and he was right. And he was right. Because we thought, you know, I didn't know what I believe. No, I didn't I didn't know what I was doing. And I was like, well, we'll follow these two guys because the first time I mentioned depending Chris, that you know that I was like, I got access. I did. I pulled it off, I got to see him were in the campaign. And they said, well, when do we start shooting with Governor Clinton? I was like, Whoa, not Governor Clinton, but the guys who are running the campaign are the guys who are running the campaigns. What are we gonna do with them? I was like, I maybe, you know, we'll we'll Bill take us to Bill Clinton. And when they leave, we'll stay. And I didn't quite know that that's not the way it works. In the whole film. We thought we were making a film about Bill Clinton and one day would you like that? And it just, I remember being disappointed. I remember, on election night, we we never quite got to be with Clinton. We filmed his speech to the world. And we were with James and George and and he hugged them and we filmed that. But then the camera ran out of film. And we couldn't go and we were we couldn't. We we I remember sitting in a cloak room in the governor's mansion, waiting to get access to finally be with Clinton on election night, and just not getting it and into the cloakroom came outdoors, daughters, and they were waiting, and we were all just kind of waiting, you know, and they got brought into the party, of course, but, but we didn't, but it you know, that was that was an as everything was on that film, that was a great lesson in the fact that, you know, you don't always know what you have until you look at what you have. And when we looked at what we have, when we looked at what we had we you know, especially in the hands of his brilliant editors, as Manny and Chris, who could bring it to life and bring the humor to life and bring the characters to life. I mean, man, they used every frame, we shot on that film every frame, but they they made a masterful film

Alex Ferrari 11:51
It is absolutely a masterful film. Now as a documentarian, how do you bring out the truth of your subject, the subject that you shouldn't? Because I mean, human beings generally have a veneer, a wall, sometimes sometimes a wall with arm guns aimed to protect. Sure. So as a documentarian, sometimes they'll agree to do a piece. But that doesn't mean that they're allowing you in yet. So how do you kind of bring the truth out of a subject?

RJ Cutler 12:19
I mean, what a what a great question. And really, to be honest, the only question there is about the work that we do. And the answer is you earn their trust, you earn their trust, and you earn their trust by, you know, being trustworthy. You know, there's a, there's a common misnomer, which is that we're flies on the wall. And that's our goal is to be a fly on the wall and to vanish into the woodwork, that's another one, and to disappear. So you don't even know were there. None of those things are our actual objective. I can't be a fly on the wall. I mean, I'm six one, I got some, I got some, some presents to me, my, my camera person has a camera with them. My sound person has a boom, where people were people in a room, there are only few of us, and we're not hanging lights, and we're good to get out of your way. But we're human beings. And the key is for us as human beings to have a relationship with you as a human being you the subject. And if we have a relationship with you, were in yours, comfortable being yourself with us, as you are with anybody with whom you trust and are fully comfortable being yourself, then we can capture that on film. And that's all we aim for. We want to earn your trust, you know, on Monday, and if we do, we know that we still have to earn it on Tuesday, and we still have to earn it on Wednesday. And as I say, the way to earn people's trust is to be trustworthy, the way you earn their trust in any relationship, you have to be who you say you are, you have to, you can't say hey, there are only three of us and we never use lights or heavy equipment or any cables. And you and I always like to leave 10 minutes before you ask me to leave and, and that's um, that's my approach and trust, you know, you'll see you'll trust us and we'll we'll that's that. That's how we'll make it. You can't say that and then show up with 30 people likes cables, trucks, and refuse to leave until you get it. You know, you can't you gotta be who you say you are. And you know, what we who we say we are people who are there to observe, we just want to see life. We want to see how it happens. How if you're Billy Eilish, how you how you're handling all the things that are going on and how you're living your life and how you're writing your album with your brother and what that's all about, and simply there to see that we I don't want anything else. You know, people ask me, What would would the film have not worked? If she didn't win the Grammys? I don't care if she wins the Grammys. I don't care if she sells a single album. I'm there to tell the story of a remarkable young artist coming of age and a remarkable young woman coming of age and that story however that story unfolds is the story I want to tell. I don't want anything else, I just want to see clearly. And then I want to be able to tell the story truthfully, as you said

Alex Ferrari 15:11
Now in in this and what's remarkable about your career is the subject matters that you've taken on. And, you know, some have obviously been of great, you know, legendary people like Jim Belushi, who have passed. But a lot of John, John John sorry, John. Sorry, Jim. Jim. Jim, still, Jim is still with us.

RJ Cutler 15:31
Harvesting the cannabis. On behalf of us all.

Alex Ferrari 15:34
Oh, yes, yes. Oh, no, no. So that mean, so you do subject matters, like that's a different kind of documentary and work as opposed to, you know, Dick Cheney, or the head of Vogue, or Billy, these are, these are very big presence. You know, these are big people present in very heavy presence, their shadows, especially like Dick Cheney, and, and I forgot her name, the head of Anna Wintour. And yes, having you know, they the shadow that walks in with them on the tour is massive, the trust that they must have to open themselves up because I've seen those films, and they're just, I mean, they open themselves up. And you're right, there needs to be a trust. And obviously, your track record does open some doors as well. But at a certain point, I don't care if you want an Oscar, you didn't want an Oscar, whoever you've worked with, at a certain point is just you and me. I'm here, it's a camera, I don't care who you are, what you are, but I have to trust you. And that's the human aspect of it, regardless of how do you cut through all the celebrity and all of the other stuff that is thrown upon these the souls if you will, and just get to them?

RJ Cutler 16:45
I mean, it's a, there are a number of ways of answering that. One is that what what connects the subject to the process is their desire to have their story told, and that transcends that's a very say it's one we're sitting there, it's two human beings. Well, one of the most human beings wants to have their story told, and the other human being wants to tell their story. So we're actually very much in harmony. And I'm, I'm, I'm, I'm there. I'm there with you, man. I get it. I know, I don't know why you want to have your story told? I don't mean to say I don't think you should, I mean, to say, I don't ask why. That's, that's on you. And, and I, I trust you that you want to have your story told it's a very human desire, and I'm connecting with you on that level. And, and, you know, to be honest, that's really fundamentally it. It's, it's, that's what, that's what draws me to you. And, and then, you know, there are other things that I, you know, I'm an empathic person, I'm a curious person. I, you know, I, I'm present. I'm well trained by you know, by da Pennebaker, grid sagittis, and all my experiences, I'm trustworthy, because I know that, you know, I want it these days, I can say to somebody, you know, feel free to call anyone I've worked with and you'll, you'll see, but, you know, fortunately, the work, you know, is there and, and stands for itself. But that's really what connects us. And that, you know, I know that we're all you know, we're all our parents, children. We're all the little boys and girls that we were one day long ago. I know that it hasn't been all that long since then, no matter how old we are. And I know that one day is, you know, that we're all dust in the wind. And I'm, you know, so celebrity, doesn't it? I honestly, you know, I've made plenty of projects that aren't about celebrities. I mean, I made films about high school kids and college kids and, and young physicians and young men and women in the military and, and those projects are every bit as rich as the celebrity driven projects. But it's not celebrity that is as interesting even though it of course, has been a subject. It's a subject in the in the Billy film. It's a subject in the Baluchi film there's no question but what what what drives my curiosity are people who are you know, who are great at what they do and who care a tremendous amount about it and are doing it as well as they possibly can under high stakes circumstances. I'm you know, I've as I mentioned, I come from the theater I want to put on a good show, and I want to spend a great yarn and I want you to laugh and cry and stomp your feet and share when it's over I you know and leave the theater, grateful that you devoted you know that you you gave up your time to be there. And I want to have earned that gratitude. You know, I want to have spent your time well You're putting your trust in me too. So. So those, those are my goals.

Alex Ferrari 20:06
Now, with those first few projects, like the War Room and the projects that a few projects after that, what were the biggest lessons you learned? Because you were brand new to this medium? You know, what was the biggest lesson you took away from, let's say, the War Room? Because that was such a, I mean, you were surrounded by such amazing, you know, collaborators, what was that one lesson, you're like, Oh, this is the thing I'm taking away one of the big things I'm taking away from this process,

RJ Cutler 20:29
It really is that you have to trust in the process, that the principles reveal themselves, or that they work out. And that the things the characters reveal themselves. The, if you stick very early on, I mean, the different things Penny said to me that I think about every day, you know, one of the very first things he said to me was, you know, if you want to do this kind of work, you better have a bank robbers mentality, travel light and be ready to make a break for it at any moment. And, you know, I didn't know what he meant, but I know now. And, and that, that's you gotta you know, you got to be light on your feet, you got to be, you got to be able to, to adjust. It's you got to you got to make a if necessary, you got to make a break for you know, you gotta but but he also said, you know, the first thing he does when he used to do when he walked into a room into a shooting environment, was find a table to sit down next to and take his camera apart and clean it. Because his he wanted the people who he was filming to know that he was a guy with a job too. He's no different than them. He doesn't he's not, he's not a body with a camera on its head. You know, he's a human being who's there to connect with you on a human level. There's so many of those lessons. One of the one of the kind of lessons that I share with others that to me is the is the, in a way, the kind of Earth lesson of how to approach this kind of filmmaking came to me from from Wayne Gretzky, the great hockey player who never gave, never gave interviews and and but one day, I remember watching an interview with him between periods, somehow they got a hold of him in the and the announcer The interviewer said, Well, tell us great one, what how do you what is your secret? How do you do it? Tell us please tell us. And and and Gretzky said, Well, it's quite simple. I just followed the puck. And I remember thinking, Oh, my God, everybody else on the hockey rink is trying to get the puck to do what they want it to do. But there's Gretzky somehow communing with the puck and letting it lead him. Well, that sounds odd. But it's the key was the key to his success. And I think it's the key to, to the success that I have in doing this in that in that I'm following life. I'm not asking life to do something. I'm not trying to force it. I'm not trying to force the puck into the net. I'm just following the puck man, because it's on a beautiful journey. And if it ends up in that goal, even even, you know so much the better.

Alex Ferrari 23:13
Oh, that's yeah, that's one of the most amazing quotes in sports history. But I think is this tree general. I think it was like, follow, he follows the puck, and he also likes to be where the puck is going to be. And I think I just

RJ Cutler 23:25
That's right. All of those things. Yeah, all of those things. You know, Penny, another thing I wish, you know, we could talk for an hour just me remembering different things kind of Baker said to me at different times. But one of the things he said was that directing is what happens to you don't direct while you're in the field, you're not telling I'm not saying put it over there, put the camera over there for him. And I'm doing that's not directing. Directing, he said is what happens in the bar at the end of the day. And what he meant by that was that after the shoot you you sit around and you and you and you say to each other, what did you see? What did you hear? What was your experience of the day? What moved you What questions did you have, and as long as everybody is communicating about those things, you're ready for the next day, and you move along? Another thing, Penny said I remember wrapping the War Room. And, and I had I had been out at some event and I had I had met a Riley, Pat Riley that who at the time was the Knicks coach, and and I he had seen the War Room. He Yeah, it was out the film was out. So we were in our kind of like, you know, we were we were going to parties. And you know, people knew that I produced the film and someone introduced me to Pat Riley. And we had this great chat. And I said you know we should make a film about you. And it's like, oh, you know, he was he was not uninterested. And that was enough for me and the next day I saw a penny and I said to him what I think I think I found our next film I'll produce and you guys will direct and will tell the story Pat Riley, the New York, the greatest one of the greatest coaches to ever be in all of sports, and he's right here in town down the road at Madison Square Garden. And Penny said, I thought you wanted to be a director. And I was like I do. But look, another project fell into our lap and I love producing and this has been great. And you guys are there. He's like, no, no, you want to be a director, you find a film to direct because you're not a director until you wake up in the middle of the night screaming. And you don't you don't wake up in the middle of the night screaming when you're producing a film only when you're directing it. And then I was like, wow, I was, you know, it was and it was the it was generous, truthful. And a month or so later, I was at my college reunion. And I ran into my old friend, David Van Taylor, who's one of the brilliant documentarian. And he and I started kibitzing about, you know, different stories that people would tell. And he said to me, you know, if you really want to tell a story about America and American politics, Oliver North is going to run our brand contra Ali is going to run for Senate. And we should tell that story. And I said I'll do it if you'll do it. And off we went. And we directed a film together. And and I love that film. It's called a perfect candidate. It's really I'm so proud of it. It's it's if the War Room is a celebration of the kind of joy of American politics that the perfect candidate is its dark underbelly just filthy nasty, just been like I can't believe it. And we got it. We were there. We were inside it. And man did I wake up screaming in the middle of the night, like, more times than I wish to remember. But I learned I learned what directing was what directing one of these films was and you know, you're dealing with powerful stuff, it's, you're harnessing the, you know, you're in that you're, you're you're you're being given an opportunity by the gods to harvest that power and tell the stories of human life and it's, it's it's intense stuff. So you know, now Sometimes I wake up in the middle of the night I don't have to scream because I've I've been through it before but but Penny was right. You're you haven't directed one of these films until you've until you've woken up in the middle of the night screaming

Alex Ferrari 27:28
And now you wake up in a cold sweat. You don't scream but there's there might be a cold sweat.

RJ Cutler 27:32
Fortunately, my wife here, isn't it my wife isn't here to to refute your observation. Let's let it stand.

Alex Ferrari 27:40
It Fair enough. Now, you did this a great documentary on. I mean, I'm one of my favorite comedians of all time, John Belushi. And, I mean, his story's remarkable when you go down the rabbit hole of John Belushi. I mean, what was that? Like? Because, I mean, obviously, he's not around to interview. So you had to do this from perspectives of everyone who was close to them. What was it like going down that rabbit hole? Because it was I'm assuming somewhat scary and, and hilarious and everything?

RJ Cutler 28:11
Yeah, it you know, it was a it was actually a big riddle. You're, again, you're asking the exact right question, because, you know, how do you tell the story John Belushi you know, dies of an overdose the early 1980s It's, I'm making this film in 2016 1718, whatever, I've lost track of time. And then post COVID Did who knows what but right in the late 20 teens, that's 30 years later, I'm making this I'm making this this film and and how do you capture it? How do you capture the rawness? How do you capture and my objective with this film is to tell the story of not of what it was like for John Belushi to die, which is one of the most oft told stories in in entertainment history. But the story of what it was like for John Belushi to live and that's a very that's a rarely told story and a story that Judy Belushi and John's family had not granted anybody the opportunity to do since they felt so burned by Bob Woodward when he wrote wired, so they just shut it down. Well, Sean battsek My dear friend and producing partner on the Belushi film and had had one Judy over and had persuaded her in part because he is such a persuasive charming man in part because he spent a decade doing it in part because he brought me in to direct it and in part because Judy saw our film Listen to me Marlon, which, which John and I produced and, and shared it with her. And so she was ready to give us the opportunity to tell the story, but we still had the I had the huge Riddle of how are we going to bring to the audience what it was like for jumble as she delivered all these decades later.

Alex Ferrari 30:08
We'll be right back after a word from our sponsor. And now back to the show.

RJ Cutler 30:18
And as I started to do kind of preparatory interviews, talk to people on the phone, have lunch with people who knew John, those kinds of things. I was like, huh, everyone's telling everyone's either talking about themselves as people do. Or they're telling that they're telling the story that they tell about John when they tell stories about John. So they've told this story so many times, and it things felt lost in the foggy haze of memory. They weren't present. They weren't raw, they weren't edgy. And again, if you're going to make a movie about John Belushi, you need raw present edge you need, you need to capture the man and the man was an exposed wire. Well, these conversations I was having was not we're not exposed wire. And, and I was concerned. And fortunately, when I went to Martha's Vineyard and spent time with my team digging through the archive there, we discovered that in the wake of the Woodward book, Judy, and a couple of her friends, including the journalist, Tanner, Colby had set out to collect an oral history of John, they didn't know what they would do with it. They knew one day these tapes would come in handy. They did a book that was kind of the tip of the iceberg. But it came and went. And there were these dozens, hundreds of hours of conversations they had had with people in the years immediately following his death. And boom, there was the there was the solution. Because well, you hear it in the film, those that we the our ability to capture that was a function of the great gift from the gods. And from Judy and Tanner of these of these interviews.

Alex Ferrari 32:07
Yeah, remarkable, absolutely remarkable film. And anybody

RJ Cutler 32:10
And incredible people, you know, we're talking about Harold Ramis and Dan Ackroyd and Lorne Michaels, and, you know, on and on and on, and you're you're hearing from Carrie Fisher, who's who was kind of John's soulmate and addiction as well as his one of his dearest friends, your, you know, your, your, you're getting into the guts of it all. And we got into the guts of it all. And that film does, you know, it definitely does

Alex Ferrari 32:35
In the family was very happy with the way it came out from what

RJ Cutler 32:38
I just spoke to Judy, this morning. She we were just you're just reminiscing, and and, you know, expressing our, you know, our mutual gratitude. And yeah, and Jim has been great about it. And, you know, he's, I'm sure he'd be the first to tell you, he's no easy customer. So. So his response to the film was very meaningful to us. That's awesome.

Alex Ferrari 33:08
Now, you, you, you are one of those rare documentarians, I get the jump in from narrative to documentary and you are able to go back and forth. How do you transit for how did you transition from documentary to narrative? And was there a little bit of because I've spoken to other documentaries who have that, and it's always a little bit like, Well, yeah, you're you can tell people you don't know how to tell you don't have to work with actors. You don't know how to tell a story. That's a narrative, you just tell these documentary stories? Is that what you're feeling? Or how, like, how did you like with with if I stay? How did that project come along? And did you have any, any issues breaking through to get to be able to make that moment that movie?

RJ Cutler 33:46
Well, once again, remember that I am I'm a theatre, a theatre director by training. I mean, I spent 20 I, you know, I started working with actors. When I was in first grade. I was directing my I was directing my fellow first graders and and I and I studied theater and I directed plays in college, I was I was a graduated undergraduate from, from Harvard and in those days, there was no Theatre department, but we all did plays constantly. We just produced them ourselves. And there were theaters all over campus. And we that's what we did, and we were so passionate about it and and and and the teachers who did pass through for the kind of special classes now and then in theater practice or or theater drama history or any of the dramatic I had a constant my my major was dramatic theory and literature, but I had to kind of apply through the special concentration thing. We we we studied, we were imbued with kind of, you know the the importance of of the of the message the importance of the of the of the themes, the importance, you know, Making sure that the audience's time was, was well spent to be they've you know, I can't tell you the number of teachers who, who said to me, you know, you're asking people to come out and spend two and a half hours sitting in a dark room with you, you better have, you better have something important to say you better know what it is, and you better damn well be entertaining. And I mean, so many people, they I was drilled into my head, but so was the importance of how you communicate with your collaborators, actors, designers, everybody writers, everybody with whom you're working. So those are things that I personally am trained in I then as I said, spent many years directing in theater. So working with actors is a great joy to me and, and and working with designers is a great joy to me, I'm working with writers is a great joy to me. So it's not new in that way. But it's very different than documentary work. documentary work is, in a way documentary work is more like the theater than film work. Because because you have time in documentary where a lot of time you lie, you have time in in the theater, you spend weeks and weeks rehearsing and weeks and weeks in previews. And you take your time and I love that in the in the in film, you show up on set. And the first thing you hear is somebody were losing the light, they are running out of time, you know, it's all day long, you're in a frickin panic. That's, that's, that happens not to be my preferred way of going through a day I like to chill. And I like to you know, I like to follow the puck, there's no denying to follow the path. We're making a movie,

Alex Ferrari 36:38
You're creating the puck, you're creating the puck at that point.

RJ Cutler 36:40
And maybe and by the way, maybe in the hands of someone who's more masterful at it than I it's different. And they know how to I'm sure that I am certain that Scorsese doesn't feel all day long. Like he's being rushed. I'm certain of it. But I don't know, man, I got on set. You know, I It's I'm telling you, the first thing you hear is you're losing the light. So, but I did love I did love making that film because I got to work with Chloe Meretz and I got to adapt the Scaleform and brilliant Californian book and I got to buy my I love my produce. I loved everybody. And we had a wonderful time and it was a great experience. And equally equally rich was the process of creating with Kelly curry, the Nashville the television series. Yeah, and directing the first two episodes of that. I mean, the pilot of Nashville is one of the one of the all time great creative experiences I've ever had. And I am I I'm I'm grateful to all who made it possible. My work with Kelly query was just like, incredibly, incredibly rich and satisfying. And she so she created these characters and it was and she was so brilliant. And they kind of arrived fully formed and, and and she understood the language and the music and the air and she's you know, she she Gigi. So that was a an incredible honor and and you know I get to direct Connie Britton it's just like what a thrill what it's so many things and and and and the kids who were in that the younger actors the whole Hayden happens here the whole experience and the music you know to be on the stage at the Grand Ole Opry and work with T bone Burnett on and on it couldn't have been richer couldn't have been more joyful in you know my soul was and my heart were were full with those experiences again the process I like i i You know your right to describe it as going back and forth because I went there for a little bit and really these days I'm super focused on my nonfiction work and and and and it's it couldn't be richer in terms of you know what I'm what I'm trying to do with it and the different the different projects so it's it's it's very exciting, but it's different. You know, we like to say well documentary is scripted stuff is documentary backwards because you do the you do the script before in the in the in the narrative and you do the script in the edit room. And it's kind of that but there was a lot the differences are are just massive. And then the similarities are thrilling. It's your still cinema, it's still cinema. It's to me these documentaries. They are not I'm not interested in I'm not actually interested in the politics of it. I'm not interested in the message. I'm not here to give you facts and information. Google does that far better than any film I could ever. I'm here to tell you a story about the human experience to spin a yarn to make great cinema as or to aspire to make great cinema you know as an end to engage you and to move you emotionally and to tell you stories about the human condition. Those are my those are my only interest. Others make documentaries for other reasons. They're great documentaries that are kind of, you know agit prop, they want it. They're there to as there is great theater the tagit prop as the rose Great Cinema that's after Prop. Not really my thing. My thing is, you know, I'm, I'm, I'm telling stories about people.

Alex Ferrari 40:29
Yeah, very, very well, might I add. Now, I have to ask you about two subjects that you had an in two of your films, who are both very polarizing in their own way, Anna and Dick Cheney have very different human beings, obviously. Sure, from very different walks of life, but both polarizing in their worlds. How, like, in, regardless of your own beliefs, either political beliefs or anything like that, I know you have to be kind of you just got to let happen. Whatever happens, what is it like? Just juggling, you know? I mean, obviously Dick Cheney very, very polarizing political figure. And then Anna, to a lesser extent, but very polarizing in the world of fashion. How do you approach these two kind of juggernauts in their space?

RJ Cutler 41:21
Well, your question is in the context of it, there's a there's a present, not a presumption, your there's an assertion in your question that there polarizing figures. And I and I understand why. All all politicians, I think are, especially in this climate. You know, it they, I remember when I can't remember. But I remember when Ellen Powell, was, was, was flirting with running for president. And everyone knew he was starting with running for president, but nobody knew if he was a Democrat, or a Republican, and his numbers were in the 90s. And then he declared that he was a Republican, and boom, his numbers went down to 49%. Because that's the country we live in, and fats weren't gonna support him anymore. And that's, you know, so of course, the Vice President Vice President Cheney, is is is polarizing. And he and I don't I do not I, you know, I think he's, I would never pull the switch for him, I would never pull the switch for any any of his policies, I think he led us into a war that has been a catastrophe and 70 different ways. And, and I wish he hadn't done it. But I do know that he is as impactful, a non presidential politician as this country has ever seen. And, and, and when I started pursuing him, he was his heart was in failure. He had a battery in his heart, for what for, for a heart, as some would say he had a block of ice for a heart, but he literally had a battery for a heart. And he was frail. When I first met with him. He was weak. He was he told me in our first meeting, that he would look in the mirror and see the ghost of his father. And he knew that he was that his time was coming. And pretty much he was sitting around waiting for one of two things to happen. Either transplant would be available, because he was on a list like everybody else, or he would pass and he was at peace with that. This is what he told me the day I met him for lunch in his in his home, by the way at an address that I couldn't find on Google, because they they there was a Google Maps doesn't have Jamie's address. The next time I met with him, he you know is Liz called me his daughter called me right? Um, right. After he awoke from surgery, it was literally like the day he got surgery from the heart transplant. And she said to me, I just want you to know, the Vice President is doing well. And one of the things he said to us before he went in was that if he survived, he wanted to make sure that making this movie was one of the was one of the things that he did this year, so we're ready to go. I mean, it was crazy. It was it was the day and I'd spent a lot of time waiting for them to say yes or no. And will we do this? And again, human beings want their stories told Yeah. So my my ice I said all this to him. When I met him, there was no mystery. I was introduced to him by a Mary matalin who of course, I knew through James and through her we filmed with her on the war room. She knows my politics, but I wasn't I didn't keep it secret. But I my interest wasn't in debating politics. It was in discussing politics. But my interest was in this human, this guy, this guy who, you know, flunked out of Yale multiple times and and was a was a drunkard working the lines and hanging electrical lines in Wyoming with no future, but was in love with a woman who said to him, you won't get it together, man, you're too good for this stop drinking. I mean, he was on the sleeping on the floor of a of a jail cell because he had been picked up too many times for drunk driving. And they finally threw him in the tank. And and his girlfriend, Lynch Lin, I'm sorry not to remember her name. But the woman who would become limp Janie said, if you want this relationship to go anywhere, if you want to spend the rest of your life with me, you're going to sober on up and get it together. And he did. He did. He got it together. He changed his life. He went to you know, he went to graduate school, he was a incredibly brilliant man. He was he was respected by all of his colleagues in Congress. He he he was admired in the administration, he was, uh, you know, he played this instrumental role during the, the first George Bush administration, George HW and in the Gulf War, and they were reasonable. And they they drew the line, you know, they didn't turn it into a long war, they got in, they got out. And they and and they recognize that certain balances, you know, they did, there was a lot to talk about with him, then something happened on 911. And something you know, and we tell that story. But this is a movie that I think for, you know, I want people to watch this movie 50 years from now I want them to watch it. I want them to know who this man was, where he came from, what he did, how he did it, how he defends himself. And he had to defend himself in this film. But, you know, he, he he he put duty versus honor. And he he said your you know, he dismissed honor as a value in this film. Well, that's a really interesting thing. In a person who's leaving a country to war, he had to defend torture in this film, that's a really intense thing that someone has to do. And as I say, I think he's the single most impactful non-presidential politician who's ever I mean, you know, it's no mystery George George W. Bush gave him gave him a lot of rope. He was a he had a lot of power in the administration, and he wielded it and he did some, he did some questionable things. I as a voter would say some bad things. I as a filmmaker, left them as question a little so that he could defend them and you could hear them and we could be on the record with it. You know, and so that's how I approached that, you know, with and I'm just telling the story about a Greg Dino, one of the world's great editors and what is you know, this this bird like little cumin, who also has her father's daughter, you know, that's a big part of it. The the great you know, a Charles Wintour, chili Charles Wintour, the, you know, legendary Fleet Street editor who, who, you know, who, who, for 20 years ran ran the most important paper in England and, and, and who was for her very much a role model and someone who she always wanted to please but but she single handedly when we were with her she was single handedly running this global industry, this multi billion dollar global industry and, and and how does she do it? How does she do it? Powerful Women are very interesting, fascinating. They tend to be by the way, they tend to be controversial, just because they're women in power cord now and they man they got to, you know, I'm starting to film now about Martha Stewart talk about talk about a person in power, who was kind of punished for being in power, you know, for being successful. So, and there's more to say about it, but but, you know, look, ended the day people are fascinating. People, you know, they're able to remarkable, there's some extraordinary folks out there and it's, they've got great stories to tell. And you know, as you point out, I've had the great good fortune of being able to, to tell the number a number of, you know, fascinating, certainly, you know, complex people's stories.

Alex Ferrari 49:20
Now, your latest project with Billy Eilish, can you tell me a little bit about that film and how that came to be?

RJ Cutler 49:27
I was invited to meet with Billy and it came to be because I accepted the invitation and I sat with her and Phineas and her folks and some people from her team and I, I mean, I instantly was engaged as I'm sure that's no surprise. She's an incredibly magnetic person who's gifted artist and this, you know, incredible young woman and and, and they saw in that first meeting, an opportunity to see simultaneously tell the story of a of a young artist coming of age and coming into her own, and a young woman coming of age and coming into her own. And I loved that I loved how real it could all be. And that's, you know, that's the film. It's really very simple. You know, then we just followed the puck, and the puck went to some amazing.

Alex Ferrari 50:23
I love that. I love that analogy. So wonderful. Yeah. But the isn't a true and you've been in rooms with with these kinds of people, there is an energy to people, especially like to celebrities, or artists like that. There's this thing that he can't explain. Like, there's this energy that that they suck the energy out of the room, like all the attention goes to them. It's like you can feel when someone like this walks into the room, and I've spoken to many, many people of that magnitude have been in the room with many people have done the magnitude. And when you could just with their back turn and they walk into the other side of the room, and you just go someone just walked in and you could just feel that energy. Was that what it was like being with it? It doesn't matter what age it is, by the way, it could be. It could be Michael Jackson at seven years old. It doesn't matter.

RJ Cutler 51:11
Yeah. I mean, Bill is a very magnetic personality, there's no question and she, she, as I understand it, she's she has been her whole life. There's and her her, her talent, her brilliance, her poetry, her, her her vision are all exceptional. And, but but she's also this very real kid, you know, that's around, you know, making fart jokes and eating burritos and wanting to slip that slip out the back door with her boyfriend and, you know, watch porn and whatever, you know, and she's just a kid. And who's got the curiosity of the kid and the outrage of the kid and the, and the and, and the ambitions and the and it all, and she met and she's made a music, you know that she sets the fridge. She says her family was one big fucking song. It's true. It's true. And and, yes, one of the questions I had, upon meeting her was what planet does this person come from? And I and I certainly, and what planet does Phineas come from? And I certainly, you know, I remember thinking and feeling that this is, you know, on some level, she's part human part deity, you know, and she really is She's a shaman, you know, she has a power. She stands before hundreds of 1000s. And, and, and literally on a daily basis. She's on the telephone of 75 million followers on 80 million followers on Instagram. And she she leads she is a she is a modern day, you know? I don't know what the what the what the best way of describing it is? Not enough to be like, yeah, da da, da da, is it is it's very powerful. And it's a it's shamanistic, it's very, you know, it's all of those things and and you feel it, you feel the power, and she Pierce's her, the her audience's hearts, she connects with them, they all feel like she's singing directly to them. I've been in tiny rooms with her singing, I've been in enormous rooms with her singing, there's no difference. She she can be in an arena in Miami, that seats 22,000 people. And the kid in the top, the top bowl of that arena in the back row is connected to Billy Eilish the same way the kid in the front row is or the kid in the club. It's just amazing. The space is feel tiny, she has a power. And you see that you see that in the film?

Alex Ferrari 53:51
How in there's no explanation for it. There's no explanation for that kind of,

RJ Cutler 53:55
Well, I don't want to say there's no explanation. I just want to say, you know, those who explain those I'm not. I'm that's not my business. It's my business to show it. And to tell the story about it. Sure, and others can explain it. But I think the film is, you know, certainly reveals the power. I mean, it's a lot of in there a lot of things involved. Let's talk about the fact that first of all, she's not a she's not an only child prodigy, she's one of two prodigies in that same house, they and they need each other, they make each other even greater than either, you know, she and Phineas, they, they, they are up a partnership. So when I say What planet do they come from, on some level? The answer is, you know, Planet Maggie's womb, that where they both spent nine years, just nine months just stating to the same heartbeat. And then they were raised by the same parents and you see all the complex and they were raised in a particular way which as Billy says in the film, You know, first and foremost, they were encouraged to be themselves. And first and foremost, their family was one big fucking song as she says in the film, you know, those that by the way, those two lines I just quoted are pretty much the first line in the film and the last line in the film. So the whole film is about how those things come together. But there lots of explanations. And then some things are just can't be explained can

Alex Ferrari 55:26
There's just this thing is that thing that is it, you know it when you see it, but you just can't articulate well, with it, you know, by Jim Belushi, John Belushi, John Belushi all this life's, you know,

RJ Cutler 55:37
Again, this is a, this is my, you know, I, I have a lot of gratitude, because I'm able to tell these stories, and these stories kind of live in the landscape of people are just, you know, fascinating. And there are so many remarkable people doing these incredible things. And, you know, I'm not kidding when I say it's dust in the wind, we're all here for a blip. Listen, Billy is nothing if not an existentialist, and raised by Patrick, who is nothing, if not an existentialist, as we see in the film. And she's like, you know, I remember early on her being interviewed, and somebody was like, why do you why do you? You know, why do you do it all your way? Why don't you Why don't you think you'd have even more success if you conform? And she's like, Well, why would I do anything that I don't believe in? Like, I'm gonna, I'm gonna live I'm gonna die. You all you're gonna forget I was ever here. Why would I bother with doing anything? That wasn't true to myself? What's the point? None of it matters. It's like songs that are going to come and then one day no one will even know I was here. And why wouldn't I have spent my time here? There's a child talking. I was gonna say the wisdom your why wouldn't I spend my time being true to myself. And that's our whole thing. That is the whole Billy Eilish thing. Be true to yourself in the way you work. Be true to yourself and the way you treat others. Be true to yourself in the in the art that you put out in the world. Be true to yourself in the way you dress, be true to yourself, be yourself. That's, you know, that's might be considered a kind of radical philosophical approach but hers, and it resonates the world over through her through her, her art and just her persona.

Alex Ferrari 57:20
And where and where can people watch this film?

RJ Cutler 57:24
The world economy according to I'm sorry, we're according to Billy Eilish. Billy Eilish, the world's a little blurry is on Apple TV. Plus there's another series we have on Apple called Dear which is a which is a wonderful project that we did about also about how work impacts people and and then on Showtime is the is the John Belushi film called Belushi. And we talked a lot in this conversation about the war room that's available on criterion. And of course, all these phones, you know, they're all They're all on a streaming service. And, and what a pleasure to chat about it all with you.

Alex Ferrari 58:05
And I can ask you last few questions. I always ask all my guests. What advice would you give a filmmaker trying to break into the business today?

RJ Cutler 58:13
Make a movie

Alex Ferrari 58:16
Best advice,

RJ Cutler 58:21
Please don't go to film school. Film School is an old paradigm that allow that provided for equipment. And that's it. It's provided for equipment. It gave you access to equipment you couldn't afford. You couldn't afford a camera when it was a film camera steamed dead processing you couldn't afford now. Guess what? Here's a camera. Here's a camera. There's some holding up a telephone. Here's a camera, the new iPhone. It's got an editing equipment on it. Does that trap. It's an upgrade. But you got it all or buy a thing buy a camera from Amazon and return it in 29 days there. It's not illegal. It's their policy. It's how they became the biggest company on the planet. And Jeff Bezos became one of the richest men to ever have lived. He's a Pharaoh. And he says, Please buy stuff from me make a movie and return at 29 days later, and I'll give you your money back. I'll pay for your film. That's what Jeff Bezos says he does. He says it's so so that's what my advice to young filmmakers don't talk about agents. Don't talk about showbiz. Don't talk about film school. Don't just make a movie and guess what? It may suck. Then make another movie it's going to be better than the first one. And that is absolutely my advice. Carry on man. Tell stories with your friends.

Alex Ferrari 59:41
A men preach my friend preach. Now what is the lesson that took you the longest to learn whether in the film industry or in life?

Unknown Speaker 59:51
Oh goodness. I hesitate because the left and that took me the longest to learn is when I'm sure I'm still learning. Sure, but But uh, but you know, it's I think it's all going to be it's all going to be alright. It's all going to be fine. Is a good lesson you know, I listen, I mentioned that I was James lupines assistant on into the woods the Broadway musical, the legendary lupine Sondheim musical, that I think it was 1987 or 88 that we did it. And I remember one night James saying to me, you know, the biggest part of my job, you know, what the biggest part of my job is? And it's like what he said, just saying, everybody, it's all going to be great. All gonna be great. And I was like, Oh, shit, that is you say that all the time. Like, that's because part of my job, it's all gonna be great. So how can it be great. So, you know, I say that's a lesson that's that's worth remembering. You know? And so there you go.

Alex Ferrari 1:00:51
And three of your favorite films of all time.

Unknown Speaker 1:00:54
Oh, my goodness. Uh, the Lady Eve. Mm. Preston Sturges film? Mm hmm. Um Let's just leave it at the get. Here we go. Give me shelter. Allen David Maysles. film about the Rolling Stone Maze it out DeMont. And let's see and I'll put on this list. Don't Look Back da Pennebaker, his masterpiece about Bob Dylan.

Alex Ferrari 1:01:30
Fantastic. RJ. It has been a pleasure talking shop with you today, my friend. Thank you so much for coming on the show. I appreciate it, my friend.

RJ Cutler 1:01:38
Likewise, really, really enjoyed it. Thanks for having me.

Alex Ferrari 1:01:42
I want to thank RJ for coming on the show and dropping his knowledge bombs on the tribe today. Thank you so much, RJ. If you want to get links to anything we spoke about in this episode, including how to watch Billy Eilish, the world's a little blurry on Apple TV, head over to the show notes at indiefilmhustle.com/478. And if you haven't already, please head over to filmmakingpodcast.com Leave a good review and subscribe. It really helps the show out a lot. Thank you again so much for listening, guys. As always keep that also going. keep that dream alive. Stay safe out there, and I'll talk to you soon.

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BPS 413: The Problem with Abusive Film Sets with Greg Hemmings

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Alex Ferrari 0:15
I'd like to welcome to the show Greg Hemmings. Man. How you doing, Greg?

Greg Hemmings 0:18
So good. Thanks so much for having me on. This is fantastic, man.

Alex Ferrari 0:22
Thank you so much for being on the show, man. Thanks for reaching out a mutual friend of ours, Jimmy connected us. And, you know, you wanted to come on to talk about a bunch of things. And I think the main focus we're going to be doing today is abuse in the business, which is shocking, because I've never heard of any abuse in the business. It's been a very Pollyanna kind of world, the film industry, there is no abuse, there's no yelling, there's no

Greg Hemmings 0:44
oh, you know, it's the kind of place and you know, it's a, it's certainly not a shame based learning environment. It's a it's a place to thrive and blossom.

Alex Ferrari 0:54
I feel I feel so the same way. That's why I I'm bringing all my All My Children will be starting from scratch and great Hippocrates. Now, we're going to talk about something that really is a little bit more in the news. Now. I mean, Scott Rudin is now famously being basically thrown out of Hollywood because of the decades of abuse that he is giving people I didn't know he was the he was the source for the very famous film swimming with the sharks. He was. So there was a movie called swimming with the sharks with Kevin with Kevin Spacey as I mean, you can't write you can't write this stuff, man. I'm sorry. Kevin Spacey was playing the agent and I forgot who the I think it was Jon Cryer or not even john Carter was or another actor of that of that generation. I forgot who started as the assistant and the assistant was just getting a, I mean, just destroyed by this producer. And everybody in town knew who it was. But out in the world, nobody knew. And it was Scott Rudin. He was he was the producer. So it was a very quiet hush hush thing. But now it just started to come out. And like yeah, it was Scott Rudin, who was based the basis of that horrible human being, and, and the whole concept of the bullying and all that stuff we'll get we'll get into it. But at first, I want to know, how did you get started in this fantastically Pollyanna world that is Hollywood?

Greg Hemmings 2:24
Well, okay, so I've got a very long version of the story, which I will not go into, but I'm pretty sure I try my best to condense it. So high school, okay, we're going way back into the mid 90s. playing rock band. And like every kid playing drums in a rock band, you assume that's what you can do for a living and obviously, go into the career of touring and playing music. For me, it didn't quite pan out that way. That's okay. But in grade 11, I was in media studies class. And I was like, I got to make a music video for for my band. And a doc then of course, all we had was multiple VHS decks. And we had the Video Toaster. Classic classic piece of software, the best wipes the best stripper wipes you could ever imagine.

Alex Ferrari 3:14
They had like the oil like it was all we were talking about this before we started was like they had this, this woman dancing as a transition, which was obviously a stripper. There was a pole transition with like, I mean, did they actually just shot the footage of these the strap. So there was sheep falling, there was oil transitions, but it was literally physical things that they shot, and I guess they keyed and then read a transition for it. So it was it was revolutionary at the time. Like,

Greg Hemmings 3:43
as a quick aside, Alex, we should do a short film, trying to find the guys who design and go girls who designed those wipes. Like their epic and they don't exist anymore. Like he said, I figured farm sheep anymore.

Alex Ferrari 3:57
You know what I gotta tell you, I found that I found them. I actually did research and I found them. They are available. Because I wanted I wanted to put them out I like I'm like I want to just create the Video Toaster. Like who owns these things. And I found them. I think you can insert them somehow in in somewhere. But anyway, this is a side note, let's make into a Video Toaster. Okay, so it's a good digression for anybody in the in the 90s, who was who was in the in the in the industry at all. Anyhow, I

Greg Hemmings 4:26
made this music video. And I was like, this is really good. And so one thing I did in high school with video I was making and I was like, hey, putting images to music. That's really awesome. And I remember I was in my IB history class and we were doing a sing on Pompei. And I took Pink Floyd's live at Pompei music track, but then I started editing a whole bunch of other guys essentially rebuilding the film the pixel I did anyway but I did it my own way. And and that was my project. I was like, Huh, this is really cool. So for me it was all music and film. Can video and images coming together. And I never really thought about it again, but except for the fact that I'm a creative guy, I'm a musician. And that was a lot of fun playing with video. Fast forward to graduation, I go to arts university in my town, and I just felt like it was an extension of high school, nothing, no disrespect to the university itself, just all my same friends the same location, I was just going to arts because I didn't know what else to do. And then a buddy of mine at a Christmas party I was at. He was in Ontario, I hadn't seen him in years. And I asked him what he's doing. He goes, I'm going to film school. I said, that sounds way cooler. So it's literally out of boredom that I was like, that sounds way more cool. So I ended up applying to go to the same film school I got, I got accepted at Niagara College, and in Niagara Falls Ontario, and went there for three years to study broadcast, television and film. And that's when we're shooting with the Super 16 and editing everything on the screen back. And, you know, like, I loved becoming an editor with film, you know, like it really was a it was a gift to to learn on film. You know, were avid was starting to come onto the scene. But you know, early early days, it was 150 grand if you wanted to tap into that. So it was really, it was really cool to learn the art of storytelling. Even as a cinematographer, knowing full well how much that little real roll of film costs, you know, you're not taking 567 takes you're doing 567 rehearsals and don't take. And then when you make a cut, you better be sure it's the right cut. Because you're not you don't have the money to get it reprint. So I really think that learning in the film, film school environment was really cool for me to become an efficient, you know, cinematographer director and editor in the earlier years, and quick, fast forward into graduating into college, I immediately joined the union and started in the IRC, and I started in the camera department. And it is there that I really get to understand the the movie magic, you know, behind the scenes of how movies are made and working on big crews, you know, 100 200 people cruise and doing science fiction series and, you know, movies of the week, and I remember doing a Disney movie in my first or second year and just a lot, a lot of really interesting projects. And I thought at that point, my track was to become, you know, Director of photography. So, you know, the camera department was my was my angle. And, you know, I don't know if this is where we want to go into the into the crisis point. But I don't know about you, Alex. But if you're creative person working in what's supposed to be a creative industry, but it is like walking on eggshells, and you are you're in an environment where the stress is so high, there's so much money on the table. And, you know, poop rolls downhill as they say, my kids just walked in the door every time I say the SH words. So and I just remember feeling after, you know, working, you know, working through the ranks in the camera department, never being happy going to work. You know, I'm like, this is supposed to be movie magic. Like, is this supposed to be like the dream, you know? And I was like, people don't respect people here. Like, you're respected if you're up, but you're not respected if you're down. And, you know, I understood that concept of shame based learning, you know, like, if you screwed up brought the wrong lens, or if you didn't guess what the next lens Was that your first was calling out for, you know, that sort of thing. You got reprimanded publicly. And for me, I had the great blessing Alex have never been bullied him in my life as a kid. I was, I was one of those kids, that was friends with everybody, you know. And somehow I got saved from being picked on maybe I was picked on but I probably had thick enough skin that I didn't recognize it. I don't know. So being I think the sense of being bullied as an adult. After spending three years doing film school, telling all your friends and family that you're gonna be working in the film industry, and then a couple years into realizing that you don't want to do it anymore. And feeling that awful feeling of Am I going to quit this thing. My whole identity right now is tied up in this thing. Right? And but I had that sole issue of, I'm a creative person. And I wait, I wake up and go to set and I feel I feel like the creativity is being beat anatomy. And, you know, some people listening to this might might think, oh, Greg, you know, toughen up. That's the way it is. And you're right. It is the way it is. But that's not the way I am. Nor is the way I want to invest my precious life, you know, that, you know, go into any job where your soul gets sucked out. What's the point, you know?

So that's why I got into the film industry. And I'll pause there for a second because you might have another direction you want to go into, but the how, right after I quit like literally the day I said I'm done. It was the last day on a Sunday. A seven month series. I lived in a little motorhome behind the set. It was pretty cool. That part was neat. But I, I ended up going on this adventure that was completely life changing. Which I'll pause right now is every great storyteller will just leave you leave you hanging. But anyway, I just want to answer your question first about how I got into the industry. I fell in love with film at Film School, which is kind of a neat props to film school because I wasn't a film guy for that.

Alex Ferrari 10:28
So I so I mean, look, I You and I are of similar vintage. So you and I, it's vintages we'd like to say, in a nice way of saying we're both old. This. But, you know, we came up around the same time, maybe in different parts of the country, maybe in different industries around the time that you were in Canada doing what you were doing. I was down in Florida, going through that process as well. And my first my first meeting with that kind of environment was my first internship at a a very predominant commercial production house. And there were a couple of owners. One of them was the sweetest man in the world. And the other one was bipolar. He was bipolar in the days that he did not take his medicine. He was a monster. And they he took his medicine, he was the nicest human being on the planet. So it was you know, and that was the first time that I would get publicly yelled at for whatever if I did something wrong. It was and this is all office stuff. So in the office, I would be yelled, and everybody in the office kind of felt that energy like, Oh, he's here, kind of energy. And I was 20 whatever. I was like 2122 I was a young kid, and him yelling at me. But then like, the next day, it's show up, and we just freak you out. Because you were just like, hey, Alex, how you doing? I'm like, oh man, like it's like, what am I trips and he's Hey, man, you know, I want to watch this movie. I'm going to show you this movie. So like one day, he would be like a mentor. And the next day, he would literally just come in like a red like a rampaging bull. So that was the first experience of that. And then that kind of that kind of experience happened again and again, on sets. I did a lot of internships on a universals backlot in Orlando, when I was in film school, I worked on a lot of TV shows there and, and got hired as a PA and all that stuff. And I would see the same thing I was in a fox show. And and the producer would show up and everyone would be really quiet and it all like how is he feeling today? Is he is he gonna destroy somebody and you would, and I would see him. He never took it out on me because I was just so low on the totem pole that I didn't even matter. But he he would destroy like, you know, writers, right? There are other producers or other staff, and you want to talk about abuse. One day, he's like, hey, the the producer, Boris, his name was Boris, which of course, his name was Boris, Boris. Boris wants you to do a special run for him. I'm like, Oh, great. Oh, this is awesome. I'm gonna do a special run. So yeah, I guess meet him at his house. I'm like, great. So I drive out to the house with a couple other PhDs and you know, we're in the van. And we basically moved his house for him for free. So we basically we were his movers for the day. Yeah, we like he was moving f

Greg Hemmings 13:24
ar more scandalous. I don't know. I didn't know where you're going there. But

Alex Ferrari 13:28
I could have no I could have gotten real like, yeah, could have been, you know, the the I could have been Weinstein. But I wasn't. So no, but it was it was but it But still, that's a form of abuse. Because what do you say? Do you say no to that, because if you say no to that, then you risk your position in, in the prop and the production. And if you get fired from that production, your chances of moving up the scale is hard. So they understand that they have power that they can kind of twist and use and abuse, especially of the young, especially of the of people who are just starting out, you just eat it because you have no choice because the opportunities of our business are so minuscule sometimes especially at that era, there was no like, hey, grab your own iPhone and make your own movie like that, that that was a tough sell. To do that, like was it still cost obscene amounts of money, you know, 10s of 1000s even on the lower end, you know, clerks still cost 23 grand, you know, you know, you know clackers still cost money You know, these these movies still do cost money, and I was in no position to do anything like that. So in those are the kind of first stories that I first time I felt that kind of thing. And you're absolutely right with that love the term shame based learning because that's what it is on set. And I've been a director for years and I've been on set for years and I see it it's never when I'm on a set and I'm a director I'd never allow abuse, but that ribbing which sometimes can be, especially the camera and the grip department. Oh, Jesus, the camera, the grip department. They're brutal. They're just brutal. But a lot of times they won't do it publicly, they'll do it within their own own own hazing. Sidious right. Yeah, it's a hazing process. And some of that is kind of ribbing. And it's kind of fun. And you're like, you know, you gotta, you gotta toughen up, it's the business. And that's fine. And some of that stuff, you know, and we, it's a fun environment, as long as if the person doesn't feel like they're being abused. But even then, you've got you got to that balance that to kind of walk that line, you know,

Greg Hemmings 15:33
but then any other industry. So really good point is, this was so hard for me to quit because I was like it, it wasn't easy to get into the unit wasn't easy to go through film school. And once you get in, you're gonna wait for your next turn to get called back. And so you're right there is a there's a scarcity approach to the to the film industry, that makes us all want to do the right thing and say the right things and you know, make the right people happy. But unfortunately, if you've got the wrong people in positions of power, the abuses are so easy, right and paying it. And that's But like any other industrial Hey, it happens in every other industry, of course, but specifically in the film industry, because it's so scarce, and it's so special like that the film industry is so, so magical from the outside, right. It's just

Alex Ferrari 16:23
more it's just a marketing and branding tool. Like I always say Hollywood's great at the sizzle, but it sucks at the steak. You know, they I mean, and I always use the analogy of the Oscars. You know, when you see Oscar night, I don't know if you've been down to Hollywood Boulevard. But Oh, yeah. Yeah, if you go Oscar night, man, Oscar night, in a normal Oscar night situation, red carpets that Hollywood Boulevard looks like a magical place. You leave the next week. I mean, you can't walk. If you walk a block or two away from the Dolby theater. You know, the darker it gets, the more chances you're going to get stabbed or hit with a needle.

Greg Hemmings 17:00
Like it's a horrible, horrible place. But I was in Hollywood, just before the pandemic hit. So I think was November of 2019. Right? Yeah. And we're putting a film festival on at wanderlust. Yeah, really cool yoga yoga spot as an impact Film Festival. So I brought in, you know, films from Patagonia and, and from, you know, a bunch of different like B Corp companies that are doing like corporate, but like documentaries that are really making the world change and SoulPancake plays like that. It was a really cool event. But I remember one of the nights I was there. It was like nine o'clock at night, and everything was shot on Boulevard. There's no like there's one pizza place we found. I was like, I thought this place is rough. I was like the strip in Vegas. No, no, no.

Alex Ferrari 17:49
It's horrible. It's like, I'll tell you my first experience going to Hollywood Boulevard. This is what happens when anyone comes to LA who's visiting people who live in LA. So I was visiting someone who lived in LA and I first thing my wife and I said like, we got to go to Hollywood Boulevard and you see the face just go. Like, okay, it's not what you think it is. I'm like, No, no, I gotta go to Hollywood. Well, I want to, I want to see where the hands are in the prints in the Chinese Theater. So we drive there, and this is before Madame Tussaud's. That whole complex was just a parking lot. Right when I got there. So we parked right next to the Chinese Theater. We get out and the moment we get out some woman random woman walking by. She goes, Hey, and she just flashes us. He says like Hollywood and then and then my buddy turns to me goes Welcome to Hollywood. I was like, holy cow and like and then I just walked around. I'm like, this is horrible. Like, this is nasty. This is I don't want to be anytime I've ever had to go down to Hollywood Boulevard. It always I'm like, I have to go to the Chinese Theater for a film festival or something. I'm like, ah, God, I don't want to go down there. It's horrible. But that is the sizzle in the steak. That's what Hollywood is so brilliant that they are the best in propak. They're the best propaganda machine in history. Because Hollywood and movie stars and our culture here in America, in general, has been exported to the entire world and entire world buys it. But the at the end of the day, it's not real. Life is not like friends. You know, it's just not it's, it's not it wasn't when they were making it. They couldn't afford that damn apartment in New York in a real life. Like how the hell so? We're going on a tangent but that is the sizzle in the steak. You're absolutely right.

Greg Hemmings 19:34
Yeah, so the dots. I think it's like a little bit of a dream crusher to in a way when it's when young people get into the industry and and they're present and you don't want it's this doesn't happen everybody, you know, just happened to me. You know, other people thrive in that and they learn really great and that's and all that. I do remember feeling great responsibility as a camera trainee and as a second camera. camera system, holding that mega film that we, that we shot probably the last hour and a half with who knows what the payroll was for the actors that are on that one thing of film. And here's me the lowest paid guy on set going into the dark room or into the dark bag, changing it and if one ounce of light gets into that, like it was incredible. So I understand the pressure, I understand why it's so critical to be militant and precise. But there's ways of doing that, that help people be inspired and excited. And, you know, fast forward to where we are now. That's the film culture I've been trying to build surrounding my company. But, you know, going going back just to finish off my, my journey, I ended up a couple days after I quit the industry. And what to see one of my favorite bands play in a neighboring town. And this this lady came up to me and named Charlene I never met her before, but she had a flask of Jaeger Meister. She wants him Jaeger. I was like, Yes, I do. So I had a couple swigs. And she told me that her her rule man, her boyfriend was this Dutch captain who lives in a sailboat in the Caribbean. And he runs cargo like all over the place. And I was like, I used to sail when I was a kid. I'd love to do that. And literally this week before 911. So it was very easy to get a passport. I didn't have a passport yet. Just a number of days later, I have my passport. And I was on an airplane had no idea was getting myself into. And like I said earlier, we're like, this was a scandalous thing we're about to jump into. I was like, Am I gonna be running drugs on the sailboat? The gun says, what are we doing here? Because nobody told me there's like, here's your plane ticket. He needs crew. So I land I end up living on a sailboat on a massive 110 foot sailboat. And there's just Captain me and another guy named Tyrus from St. Lucia. And we delivered cargo we little crane, can we pick up trucks, it can be refrigerators, fish, whatever. Then we sail into little markets, I say markets like like Island markets where the big cargo ships wouldn't be able to get to efficiently. So we would get we'd fill up the supplies for shops, grocery stores, whatever, very quickly and efficiently all by the power of the wind. So like we would sail like 15 pickup trucks, to islands and stuff and the film industry and the sail, it comes from the sailing world, right. If you're a sailor, there's a good chance you're gonna be a good rigger and a good girl, you know, absolute all all that sort of thing. So it felt very natural. And I was smart enough to use a few dollars before I went on that trip to buy my first camera, which is the Canon g oh one. And I just documented that whole experience down there. And my time in the Caribbean, continued I after the sailing adventure that went on for a very long time, I jumped on a cruise ship as a theater guy. And quickly, they found that there was a film guy, and I opened up some of the broadcast departments on some of the ships, and they had avid, so like the $150,000 version of avid, where I'm like, Oh, this is nice. So I would come home in the summer. And I would make music documentaries. Do you know different music festivals and whatnot. Come back in the winter and do my job but also edit all my films on the average on the cruise ships?

Alex Ferrari 23:19
I did that every time off? Yeah, for time off. Isn't it funny though? Isn't it funny? What you're saying is because I've said this so many times when you get bit by the bug you can't it's it's it's it's an infection you can't get rid of it. It's it's done. It's in your bloodstream and I thought it was done but I wasn't right here. It comes back up wherever you are in life. Like I'm on a cruise ship I should maybe bring a camera like that's that's a sickness. It's not like I'm just gonna leave Oh yes, it is an illness because like you know when you like leave McDonald's from a job like I quit McDonald's I will never work in the fast food industry again, you don't go to another job and go You know what, we need burgers. Like it's not something you bring with you. But the film is this is such a thing. It's once you're in it's in you and you can't get rid of it and it can go dormant for years by the way a decade or two could go by it will always live underneath and I got 16 year old seven year olds seriously come to me like you know what I just retired I want to be a filmmaker now again and I got the money I'm going to go make my first movie and that's it just illness. That's name your next book Alex the illness the illness the illness no it's the the beautiful illness but it's not really depends on the illness. It could be beautiful. It could be horrible. But that's fascinating that that's the kind of route you went to like my route was more post I found my life in post because one I didn't have to deal with anybody. Generally the one person, maybe a producer. The abuse wasn't as much inside of a room one on one because there's a bravery that needs to be there from the person in power to yell at the person who has control of your entire there's nobody else around right right So so there wasn't as much abuse I don't think I was ever really yelled at in post. I can't remember if I did I've forgotten it over the years, but it wasn't as prevalent it is is on set because the egos are on set and you've got to show off and sometimes it's in there's politics involved and all that kind of stuff. I did have a fist fight start in my in my post sweet not me. I was between the client and and the agency who got fired the agency if the agency got fired, made at it. And there's a fistfight it's my it's my magic right there. It's my it's it's Miami, bro. It's it's Miami it happens. But you you when you reached out to me the first time you sent me this amazing article about your America. American Ninja or American American due to cuff. Yes, American Ninja, the American. The American Ninja Michael Duda cough onsets behavior. Can you please, please, please throw it out into the world?

Greg Hemmings 26:05
I'd love to tell the story because it's it. It really wasn't a hurtful experience. But it embodies everything we're talking about here. Okay. So it was my first film. So my buddy Andrew Tibi, and I he was my buddy, by the way that got me into film school, but the both of us we got on our very first feature film together. And Sidney fury was the director and Sidney fury did iron eagle and Superman for

Alex Ferrari 26:29
putting on the suit internal Superman for Okay, so look

Greg Hemmings 26:33
him up the Sidney fury is one of those guys that that directed a whole bunch of awesome films that were that were typically with numbers. But a really well respected director is a lovely man. I don't, I'm assuming he's still around. But he was he was older at the time. So the sort of late 90s. And I went with Toby, my buddy. And we, we said, Can we vote we're in film school right now second year, can we can we summertime? Can we get a gig and they said, Well, we don't have any budget, but you're welcome to come be a trainee volunteer trainee. And we're like, let's do it. You know, and it was it was a very quick shoot, it was like three weeks or something. And it was insane. Man, we've had like four cameras shooting at the same time because it's such a quick turnaround. So it was it was nutty. And so we started to learn a little bit of the ropes and it's totally different film school teaches you one thing, the real world thing is completely different. And hence where I learned immediately about the shame based learning thing, and we got bullied really bad I you know, and that's it was just a weird experience to to go through. But Michael due to cut off the American Ninja. I remember the scene, Marlee Matlin, you know Marlene mountain, of

Alex Ferrari 27:50
course, the Oscar winning actress from us Children of a Lesser gods,

Greg Hemmings 27:54
which was shot in my city, St. JOHN, New Brunswick.

Alex Ferrari 27:56
Yeah, I've always heard she's a very sweet. She's Irish.

Greg Hemmings 28:02
Interestingly, early mountains back, we were shooting that feature here in St. JOHN and the east coast of Canada. And this that would have been her second film here because she did Children of a Lesser God back in 80s here. So there was a scene and Michael duta coughs character was to come into the room. She was laying in bed. And he was coming in with a bunch of papers. It was setting up the scene, talking to his wife and so Michael comes in we do he doesn't come and we do this. Because we had multiple cameras in this scene. There's two cameras going on. So my buddy Andrew had one slate I had the other so camera a slate camera be slick, and then we would tuck around the door and then due to cough would come running through and seeing what start. So he came running through all right, and he tripped over Andrews leg. All the papers go everywhere. And of course the scene gets okay Cat Cat Cat. Michael Duda cough gets up in a rage. And I'm telling the story with laughing because it's just it's so bizarre and funny and awful at the same time. And he pulls his his leg back and wall loves to be right in the stomach kicks him. And the comedy of all of this is the American Ninja himself uses American Ninja leg to kick tibia in the gut. And you know, I talked to him to my buddy to be just inundated with the story. And we laughed so much because it's like Who else can say that they got kicked by the American Ninja, you know? What I recognize on that shoot that was so awful in so many different ways that nobody said anything. Nobody a thing. And it was the most inappropriate behavior. It was it was a little little rage that the guy had and he didn't hurt to be or anything you know, but it's just like symbolically as I call this is when the union isn't there, some union or something. So, here's an interesting thing. Just to tie that story up. Sidney theory The rap party came up to me and said, boys, you know, great work. Sorry, I saw a lot, a lot of people picking on you guys. Sorry, sorry about that. But I really appreciate all the effort you you put in to help me with my vision of my film. And then he found out that we were volunteers. And then as soon as we found out, we didn't get paid, he stopped the party there the band plan and everything stopped, the party, got up on the microphone and was so pissed off. And he was like, he did a big speech to the whole thing. The whole thing is that I just found out those two guys, that you guys have been so just disrespectful to throughout this whole film. We're not getting paid or volunteering on my film taught me to help make this a better film. And then he pulled out $100 bill and put it in his heart. And he goes everybody's putting money in here. So the hat went around the room, everybody put money in I bought it I bought my first motorbike without money. And and here's the interesting thing that he said, Remember, this feature was being shot here in my part of the country. So people that I would come to get to know this is our first my first film so this is all new people. He said you all of you have to watch out eventually all of you will be working for these two guys so be careful with who you who you push around and boy Now interestingly the the bullies on that set were the Toronto crew, not the local crew local crew are great. But that that prophecy came true because we did become producers both of us in our own companies and hired a lot of these guys and but I really liked what Sydney fury said there is be careful who you disrespect it just on the on the basis of is probably going to bite you in the butt down the road. Right. And I thought it was a really cool of him to do that. Also, I roll my eyes a bit. I was like, funny that if we were getting paid, it was okay to get kicked by the American Ninja. But

Alex Ferrari 31:50
to be honest, to be fair, I mean, many people would have been would have paid to get kicked by the American Ninja. So that way, I suppose we did know that we're laughing we're joking about it. But that is it's so on. That is so unacceptable. I've never seen physical violence from an actor to a an intern, or volunteer ever in my life, let alone to anybody else on set. Physical, I've never heard much many physical fights. Other than maybe amongst the higher ups like when the gods are fighting. That's one thing. But the gods generally don't fight with the with the mortals, if you will, in that hole. And even as I'm saying that it's ridiculous. They're human beings, just because they're at a higher level in the business doesn't give them more or less rights to hurt you or to abuse you. It's not right. Like we started off the conversation, Scott Rudin who is legendary for being a complete ass and, and literally torturing people throwing things at people physically attacking people. I mean, Harvey, Mr. Weinstein, and that he doesn't deserve the Mr. Weinstein, Harvey, the ass. He was the big one of the biggest bullies in Hollywood in a town full of bullies. And, and we're just talking about this kind of abuse. I mean, obviously, the whole me to movement.

Greg Hemmings 33:12
I mean, that's a whole other level of abuse, that you and I were guys in the in, like, like, the fact that we felt it, like if you're a minority, or if you're of a different, you know, sexual orientation, or a female, like the everything stacked against you are not old school way of doing films. And think about where, you know, Hollywood is the is the birthplace of, of this culture. in those early days, we weren't focusing on businesses that are focused on, you know, justice, equity, diversity, diversity and inclusion. We were trying to create equitable workplaces and safe places, it was run by men, that one make a lot of money. And that's that culture. Continue. It's very hard to break those patterns, you know, and no,

Alex Ferrari 34:04
no, no question at all. And I was, I was lucky in the sense because I came up in Miami, where I'm a man of color. I'm a Latino man. So it was there was like, that's the crew. So there was Latino people, there was part of the culture of sets in Miami, even on big movie sets when big like bad boys would show up or Miami Vice like there was, you know, there was Latinos everywhere. But anytime I rarely ever saw a female on set, unless it were in a certain department, whether it be costume or makeup or something like that. Occasionally, once in a blue moon, I would see a female grip. And that always blew my mind. I've had female groups work on my set, and it blew my mind because at the time, I'm like, man, she's got to be putting up with some, some stuff. Because I mean, if you're in the grip department, that's the arguably and I've been in the grip department. That's arguably the roughest place to be. And it is the carnies it is the carny They eat raw meat. I mean it is. I mean it is did I love them I By the way, I'd love my grandpa we love, love, love my grips, and I'll be the first to call them out in front to their face. And he's like, Guys, you know, you guys are crazy. Oh, the only the only group that's crazier than the grips is the stunt team. Like this stunt team guys, the stunt guys, and get out the stunt guys and gals, by the way, argue really interesting, female stunt women are more respected, and more. They are much more respected than any other area on the set for females. Because I remember having working with a stunt team and the female man, they the females were as respected if not more so for doing the stunts. And because I guess I don't know why. But it was. But the stunt people I've never met a stunt person who wasn't twisted, and we are whacked out in their head somewhere in the best, most beautiful way possible. Because this is kind of you get it. It's just like being an entrepreneur, you have to be something wire, you got to be wired differently. Because this is this is this is a conversation as a director to a stunt person and or stunt coordinator. I'll go Hey, okay, I'll need you to jump off that 10 foot beam that like great, can I do the 40 foot beam instead? Every time every time I needed to do one flip, can I do two flips and crash into the like, they always are amping it up to a brick and mortar, the mortar the screen they want to fit. But that's that's the beauty of the stuff of the stunt community. They always want to just and then sometimes us as directors and producers are like nah, dude, you're not jumping off the 50 storey building. I know you want to. We don't have the budget that No, no, I was kidding. And this is and then they'll always say no, no, I got a boy who's got the rig and the thing. And we could do that. And we could do that. I just wanted for my real me like, okay, dude, just, it's wonderful. It's it's absolutely wonderful. I love I love. I love my grapes. I love my son teams. But there's like, I have to ask you though, okay, so look, a lot of a lot of people listening. Now, a lot of people are young filmmakers coming up. Some of them are in film school, some of them are teenagers. Thinking about coming into the business, I put myself back into that mindset of where I was in that production company. When I was coming up. What do you do? Because if you call it out, or if you report it, or something, and this is the reality of what we do, if you are called out as someone who just calls it out or reports it or creates problems, chances are that other production companies, other people in that area might hear about them, like, Oh, we don't want that person because they're a problem. And that's happened. I've seen that happen. It's not right, but I seen it happen. So what are the options, in your opinion? For uh, you know, what do you do? Because you are in such a powerless situation, because you have something that they want. So unless you go off and do it yourself, like you did,

Greg Hemmings 37:59
I just feel like we're living in a time right now. Yeah, right now. And Black Lives Matter. And George George Floyd, me to movement, all the stuff, even going back to occupy wall street, like, like we're living in an era Arab Spring, like all of this happening, right, in the last decade. And I feel that COVID has been this amazing line in history of a lot of people saying, It's now or never to make the changes we need to make. And I gotta tell you, like, I'm involved with a lot of those changes, like really looking at how this white CEO of a very white company, in a very white town is working at anti black racism, like, Okay, well, we're how does that relate to your market? Well, we got to figure it out, you know, like, 10 years ago, we wouldn't be talking like that. But we are now I say we the business community, which is really exciting. I feel like in markets, like in our market, Atlantic Canada, where the union isn't that strong. It's strong in Nova Scotia, but certainly not here. The union wants to grow, right? It wants to grow. And so there's a little bit of influence in the non centralized markets, to say, hey, happy to join the union. But what what's the true repercussions of of cons shut out, you know, I think there's an opportunity right now to be bold. And if the union's doing what you're supposed to do supposed to be, what's members, fine. You're waiting for your Oh, you're up next. So theoretically, you shouldn't be losing your opportunity. Because you are, you know, following protocol, because as we know, there's always a union rep on site. The problem is, what if that union rep is the bully? very possible, right. So anyway, my sign of hope is as you join, if you're joining the union, I think it's really Europe. To become a leader yourself within it and, and letting other crew members understand your perspective of wanting to be treated fairly. And with respect, that's it, and you'll work your ass off to do it. So that's one thing. Another thing, which is my approach, and this only works for for people who've got the, you know, the ability to start their own businesses and make their own thing, but I feel like, what I did was I created a new company called Hemmings house. And we, we do TV shows documentaries, and a lot of commercial brands brand film work, too. And I've created a set culture, a filmmaking culture, that's, that you can thrive in and be safe, and we've had a few mishaps, and we dealt with it appropriately. And we've changed the culture of, of this, this world here. So if you're starting out, okay, and you think the only way to get in is by joining us and getting on the big feature sets, why not consider finding another company that's small like ours, right, really learning your trade really well, in a good culture, small company. And sure, it's not, you're not working with the big actors and the big producers and all this sort of thing. But you're, you're you're cutting your teeth in the process, and you're understanding how people should be treated. Now, it takes time to do that, of course, but consider going into smaller areas to really get your first your first. Because if you think that that bullshit culture is the way it should be, because your first experience in is like, all this must be the way it is okay. And if you accept that, you will also probably adopt it unless you're a rebel. You know, and, and for even if you're really good person, respectful yourself, you're gonna adopt it, you're not going to call it out when your colleagues do it to other people, because it's, but it's the status quo, but why we're creative people we shouldn't be, we shouldn't be living with the status quo, we need to be pushing it and, you know, sad to say, for some people, that old way of doing it is becoming archaic, and inelegant. So, give the industry 10 more years, those old, you know, I'm gonna generalize here, the the old guys that are whipping C stands and, and, and abusing other people in the culture, if you are like that, now, you just wait until the to the younger producers are growing up that are has been, you know, brought up in a world where we are discussing ways to be respectful on set and in business, you're not going to get hired. You know, it's just, and then once the union bosses become the ones who are have a little bit more of a conscience and understand how sets need to be. And, you know, I think the union, I think about it, because I was a union I was in it has the opportunity to actually lead the change. I don't know how long that would take. It's a big beast. Right. But the unit could be the solution. If enough people had the nerve to to chip away at it, you know. So anyway, those are a couple of my my ideas. And by the way, not all film sets and union experiences are awful. Like there's no absolutely respectful sets. I just personally was on a lot of B, B films, a lot of

Alex Ferrari 43:21
lower budget, no, the lower the budget, a lot of them the lower the budget, the less professionalism there is, on the left, and the less experienced there is and there's a lot more ego involved and a lot more insecurity involved. And all of that stuff. climbers got the climbers who I'm at any rate, yeah, yeah.

Greg Hemmings 43:40
So got to be aware of that. And that's, I guess, that's my advice. And their thing is to not take it personally, you know, but do something personal.

Alex Ferrari 43:51
Yeah, absolutely. I

Greg Hemmings 43:53
talk to the person because you're, you're, you're your key grip, told you your piece of junk. You know, that's,

Alex Ferrari 43:59
yeah, I know that. And I think that with, with what's going on with Scott Rudin, what happened with Harvey Weinstein, if these kinds of, you know juggernauts in our industry can be taken out. There's hope for the rest for the rest of the people go Wait a minute, there is opportunity here to get for change. there is opportunity that people are going to take me seriously if something happens, because I mean, look, you're talking about Oscar winning massive guys with billions like who've generated billions of dollars for the industry. And all of a sudden just you're gone. Like Scott Rudin is gone. Brett Ratner. Gone Bryan Singer gone. Kevin Spacey gone, they're gone. And there was a you know, I remember I remember when I was running. When I wrote my first book shooting for the mob, which is my experience of the ultimate abuse, which is a ultimate of physical, sexual physical abuse and psychological abuse. I think in my world, at least, of a mobster. I'm threatening me on a daily basis while I'm chasing my dream and meeting all these big high profile directors and and producers and actors and stuff like that. Going through that journey I I heard about the the story all when me to happen. This was really funny. When me to happen, my buddies would call me up in the industry, like, Who do you think is gonna have? What do you think is gonna happen to next? And I go, Oh, it's going to be Brett Ratner. It's going to be Bryan Singer, it's going to be Kevin Spacey. And they're like, how do you know I'm like, on 2001 I'll tell you the stories. So when I was running around in 2001, I remember we were going to meet with Kevin Spacey, these people. And in Kevin Spacey. And this is like, I literally I was meeting all the big stars in town at 2026 working with this mobster and making this movie about his life. So it's great. By the way, anyone who hasn't read that story, please. I will. It's It's It's a fascinating and listen to the audiobook is even better, because it's me doing voices and it's hilarious. So I go the agent at the time agent or manager or representatives, I'm sorry to go listen, when you meet Kevin, understand that. He just likes to grab guys balls, when they first meet him as a handshake. What? And I was like, I was 26 I'd already been in the business a while I've been directing a bit already. You're not you're not gonna put up with that. I know. And I was just like, I was like, is this is this real? And it's not like Kevin was in the other room. This is like we were setting up the meeting. And my mops are guys. If that guy grabbed my balls, I'm gonna kill him. And that was the end of the meeting. And that was the end of the potential of working with Kevin Spacey. But then we heard stories about Brian singer. I've heard many stories about Brett Ratner. He's legendary in that sense. So I saw all of this coming and and then I'd call it like five days later. And like they got Kevin Spacey. Like, how would you know? I'm like, dude, dude. It's just. And the funny thing is that everybody in the business knows. Everyone knew the Harvey Weinstein was a bully. Many people in the business knew that he was doing what he was doing. A lot of people knew what, what Scott Rudin is and who he was and how he did business. And there's a lot of other producers and directors out there who are shaking in their boots because like, oh, man, I'm screwed. I mean, do you know who Joe pika is? Right? Yep. Everybody, even me, the puny pa in Miami. Heard about pika stories. Joe pika was one of the most successful and I'm not sure if he's still doing it or not, but was one of the most successful commercial directors in history, he directed Space Jam the movie, because we could do it all Michael Jordan, thanks. He was the Nike stuff. He was a huge director. But his stories were legendary of the abuse that he would put his caste the agency, he would break people's arms playing basketball, cuz it was a really big, like six foot four, you know, imposing figure. And I would hear and that's like the that was like the boogeyman on some of these commercial sets, like, Joe pitka is gonna catch it. Like it was like, you work with your picker and like the grip were like, yeah, I work with Joe picker. He had me running. He had me running in the desert, I almost died of thirst. I'm like, how did this man do it? But that was the business. That was the way things were done. So consider a work consider world. In a world where water is wet and ice is cold.

Greg Hemmings 48:21
I'm not speaking to try to sound like I'm any more woke than anybody else. But consider a world where movie sets are more so run by women and people of color. Let's just consider that for a second. And trust me, there's lots of bullies in those two communities as well. There is i'm not i'm not pretending there isn't. But breaking that paradigm, that power shift. In, in typical cases, women run projects differently, you know? Absolutely. And like is think about the Oscars Now finally, starting to give nods to the you know, at least they're coming to the table. Right? And are we going to see that every year more and more and more women and people of color, starting to rock the scene. And what's going to happen to all these these Luddites if you will. Like, they're, if they're all driven by ego, it's going to crush them to know they're not gonna be relevant anymore. We think about that whole cancel culture thing. But it probably sucks to be Kevin Spacey to be canceled, you are no longer relevant in our pop culture. Thank you, john, about done. So I just I'm excited to see more diversity in our space. You know, coming from a very, very white guy right here. But it excites me to know how the seismic shifts that we will be able to see in all forms of this industry, as you know, as the old way starts to be hospice out.

Alex Ferrari 49:50
Yeah. And the funny thing is thinking back on my commercial sets, I almost exclusively used women producers, in is weird. I don't even think about that. I've always been just drawn to women producers, just like the way that they, that that that's I've had men producers as well, obviously. But I did a majority of my commercial work where I always worked with the same women producers, because they ran sets differently. It was a different energy about them. And I just I just identified with that kind of energy a lot more sometimes. And I've been I've had wonderful experiences with, you know, white, white men, producers and African American producers and Latino products.

Greg Hemmings 50:28
You're bringing people to the table? That's the thing. It's not about canceling white, white male talent,

Alex Ferrari 50:35
it's No, of course not.

Greg Hemmings 50:36
It's like, let's, let's, let's have a much more rounded my company we've got most of our producers are women. I'm going through some diversity training right now as we speak, with a really cool company out of California called hella impact. And it's gone through this Jedi training, which sounds so cool as I see Yoda behind you, of your eyes for justice, equity, diversity inclusion, in the context of leading business, you know, and we talked about this at the beginning. And it's just really cool to, you know, to be able to check our, you know, check my white privilege, if you will, on the back on the back burner for a second, and realize that we've been successful as a result of incredibly injustice, injustice systems, including racist systems, and I'm learning all this stuff, you know, and which means I'm really, really excited to now that we do have over gender parity, like at my company, there's more women than men. But most of the crew is guys. And I'm really excited to start getting more women into the training system in the crew side, and the camera department scripts, etc. and also people of color as we, as we, as we diversify, and really hack the system and see and prove that we can actually build a great storytelling company that's broken the mold of what you and I have been complaining about for the last hour.

Alex Ferrari 52:04
Yeah, absolutely. And I've, you know, anytime I have a chance to have a female director on to talk about their process and what they've gone through, I had a wonderful author and female director named Naomi Jones, McDougal Jones, who wrote a book all about women in Hollywood wrote the book about how they are treated, the numbers, the stats, whose It was fascinating conversation. But you know, and again, everyone listening, it's not about canceled culture, it's not about you know, just throwing people away, it's about trying to open open up the the inclusion of everybody's ideas, you know, the the white male, or that male story, perspective is not the only one. And in bringing all of those kind of people to the table, it just makes, it's like only cooking with pepper and salt. And that's all you cook with. There's so many other spices I and and there's so many other spices that you could throw in that make it a lot more flavorful and a lot, a lot better and so many ways. But, you know, we started this conversation as what can we do to change this abuse culture that is ingrained in our, in our business has been for decades. I think it started that way. I'm sure it was that way. From the days of Chaplin, you know, when anytime you have people in power, there's always abuse. Always, first, any place, any place, any industry, any, any society. If you have somebody in power, and someone that's not in power, there is always abuse. Unfortunately, that is part of the human condition that is part of this. But now, we're hopefully changing that, at least within our sets. And hopefully, you guys listening now, especially if you're young and coming up, understand that there are options, and you have opportunities. And I think you would agree they have kids coming up today have opportunities that you and I did not have like being able to buy your own gear, being able to start your own production company at 21. And just start shooting music videos or shooting docks or just going out there making content or building an online presence. Like none of that existed for us. We had to go through this system and navigate it. There are options now for people like yourself like you like you know what, I'm gonna screw it, I'm gonna make my own company. And you can do it and I could do it anywhere in the world that you that you're listening from. So I appreciate you coming on the show. But I'm going to ask you a couple questions. I asked all of my guests. What advice would you give a filmmaker trying to break into the business today?

Greg Hemmings 54:35
I love that question. Because I get that question all the time. I should parents. It's funny because in this generation of kids, it's never the kids call and call it's it's sometimes it is and I okay, there's a piece of advice right there. Don't get your parents to call us to say hey, what's what's that like in the film industry is is something that my kid can thrive and they want to make a movie if you're 12 years old, or 18 years old, To find a way to get in touch with a producer, or anybody in the place that you want to be, and just get some time on the phone, most people will be thrilled to speak to you. And you can do it yourself like you don't. And this is nothing against having your parents lobby for you. But I think it's a thing. It's almost it's very much an eye roller, we want to see initiative, you know, we want to see creativity, we want to see a personality, right? We want to see respect. Because when you're jumping into the, into the film industry, certainly in the way, Alex and I have, you're not necessarily being hired for your creative brilliance you're being hired because you can be a really trustworthy, reliable cog in a wheel. And

Alex Ferrari 55:46
you can earn a very nice, very nice way of saying that cog in the wheel that there's other ways that could be mule donkey, heavy lifters, you know, grunt, but the cog in the wheel,

Greg Hemmings 55:58
there's other names that are not going to repeat, because we're done with that culture. If you are, if you can work on a farm, you can work on a film set, you know, you if you can work, if you can join cadets and go, you know, work in the military, you can work on a film set. If you work in a janitorial. You know, at a hospital, you can work on a film set. Yeah, so it's not about the creative brilliance and producers aren't, they don't really care if about your last short film. They don't, they don't want to make sure that you're reliable. And that you're that you're going to be good for the culture. And perhaps that's the hack to get in, you know, the hack is, you know, we're living in a new generation where there are we're now becoming the old guys. Now, Alex, I hate to say it, where I'm learning so much about this new generation from my employees and my staff, what are you know, from young people, and I appreciate learning from them. Because I my ego was was kicked out of me years ago, right? So I'm a lifelong learner and culture changes, you know, and I'm supposedly making documentaries and films that an audience wants to see. And I don't understand them at all, because I decided not to care, but their language and the way they want to be respected and all this sort of thing. So many people make fun of millennials, and, you know, and the next generation and but you know, that's the audience, what are you doing, not trying to understand their culture or the way they speak and the way they want to be spoken to. So you as a young person, can actually come in and find those right bosses, if you will, and say this, I want to help you create a culture that that is rich, creative, efficient, and lean. And in a way, that's more people like me are gonna want to come work for your company, or work on your sets. And I'm speaking in the context of out of the Union, because the union has its own system, which is very efficient as well, you come in as a trainee, and then you work your way up. Awesome. So if that's if that's what you're going to do, I would say the exact same advice, find someone else's in the union has been at for a number of years, and pick their brain, you know, make sure you know what you're getting yourself into. And if you're ready, it's Be prepared to volunteer a little bit. It might not have to be the case. But if we're working with smaller companies, or even like, part of a film, Co Op, or, you know, short film competition, you don't get paid on those, but you get great experience. So the more experience you get in some culture, as far as the mechanism of, of how culture Yeah, yeah. And set etiquette. When I was, in my early films, I used to stand in front of the light. And as the cameras training, I'd stand up, and I'd be like, Hey, guys, you need a lens. And so they'd call me flyboy or something, because I was like a fly track of a light all the time. Those are things that you learn that set out again, right, if somebody doesn't tell you, you learn the hard way.

Alex Ferrari 58:55
Right, right. And hopefully, it's not an abusive way. It's hopefully in a fun way, like calling you flyboy. Right?

Greg Hemmings 59:01
And exactly that like, talking to people, I don't call myself a veteran in that role, because I only spent a few years in it, but speak to veterans and say, Hey, what are some of the areas I will fail on my first year? You know, that's a good advice. That's good advice to ask, you know, and people will like you for that. Like, if you asked a key grip, hey, I want to get into grip and the grip department. But where will I fail? And then let me know like some of the hacks I can get around that. And then they're gonna love the fact that you showed initiative to you and ask the question in the first place. Now long answer for you, Alex. But

Alex Ferrari 59:36
Fair enough, good as a great answer. Great answer. Now, what is the lesson that took you the longest to learn whether in the film business or in life?

Greg Hemmings 59:46
Yeah, so many. One is just really important. And again, I'm coming talking right now from the entrepreneur perspective is surrounding yourself by people who are better than you. So and this is a really good lesson for directors first Firing directors and producers but it's okay. If your director and for you to hire a first ad, who is way more experienced than you. And it's okay if you happen to be the you know, the key of camera department and you and your hiring other people on your team who are actually way better DPS and you The more people you surround even the more you surround yourself with people who are better than you. And the less ego you've got less pride, the more you're going to learn and the quicker you're going to thrive. If you do this on your own and, and try to hack your way through being the best on earth, good chance is gonna fail. So I've surrounded myself by way better filmmakers in my company, way better DPS way better editors. And and I remember when it happened like I was I was the filmmaker at the beginning of the building this company for a good four or five years. And then once I realized that my my crew were becoming because they were doing it all the time. I was trying to grow business. I was like cheese. You guys are there now. Like you guys are now. The product, you know, I don't know, it was trippy for a minute. And I was like, Okay, well, a good advice. One of my young employees told me I thought was great he does. Greg, you're always gonna be a great creative director, a great filmmaker. But what this is, this is my employees saying this to me. What we need from you is to go out do what your do what you're best at, which is making friends and selling us more jobs. And hearing that was really it was tough on my ego. But he was right. Because if we wanted to continue growing this company and doing cool projects, we need an executive producer that was going to go go fishing. And that's and executive producers go fishing for money by creating solid relationships, trust relationships. So my job and my business is to create trusted relationships. That's that's what I do every single day.

Alex Ferrari 1:01:58
And last question three of your favorite films of all time. Sweet hereafter. Yeah, I remember that movie.

Greg Hemmings 1:02:06
Yeah, that's a beautiful Canadian film. And the soundtrack was great. So good. I would say I I have C firewalk. With me, David Lynch. Wow. Yeah. A huge Twin Peaks fan during during those times. And you see here, it's always tough. Absolutely love to turn on sunshine. Love Virgin Suicides. So I'm failing on answering because there's so many great films I love. But I got to give you one more David Lynch film, which is Elephant Man. It struck me it really did. Because Lynn Lynch is just weird. Usually, this is not a weird film. This is a sad, heartfelt emotional film. And if you haven't seen alpha, man, you get to see it. And so I give you those four or five films as kind of my inspirations, and each one of them have a reason why I absolutely love them. But yeah,

Alex Ferrari 1:03:12
very cool. Great, man. Thank you so much for coming on the show and and helping us shed a little light on on a problem that needs to be discussed. It's not generally discussed in public very often. And you're doing yourself. I'm trying my friend. I'm trying to thanks again, my friend.

Greg Hemmings 1:03:27
All right, Alex. Cheers, man. Thanks.

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BPS 412: How to Create a Compelling Documentary with Julie Cohen & Betsy West

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Alex Ferrari 0:00
I like to welcome to the show, Julie Cohen and Betsy West, how you guys doing?

Betsy West 0:17
We're great, Alex.

Alex Ferrari 0:20
We've just been having a having a lot of laughs before we started recording. So I do appreciate you guys coming on. I do have the chance to watch your amazing new doc Julia, about Julia Child's who I'm a huge fan on a fan of and I've loved your past work as well, which we're going to get into. But let's just jump in. How did you guys get? How did you guys team up? And how did you get started in documentary?

Betsy West 0:43
Well big question

Julie Cohen 0:46
Big question. Ah, we teamed up through a project called the makers project, which was possibly not so surprising given some of the work that we've done subsequently about the history of the modern women's rights movement.

Alex Ferrari 1:01
Oh, very cool.

Betsy West 1:02
Yeah, that was like 10 or so years ago. And then, you know, we went our separate ways, more or less. And then in 2015, as Justice Ginsburg was kind of blowing up on the internet for the two cents she was writing, and we had I both interviewed her prior to that we came up with the idea of doing that documentary, and then subsequent to that, we've been working on a few films together.

Alex Ferrari 1:31
Now what was it about a documentary for each of you that made you want to go into this side of storytelling, the side of the industry?

Betsy West 1:41
You know, when I look back on it, I always loved documentaries. And, you know, I loved as a kid, I will now date myself watching the World at War, and, you know, just longer storytelling. But you know, I became a, a broadcast network news producer, and a behind the scenes producer working on shorter format. And then magazine pieces, Julie and I have sort of a similar background. But I always loved documentaries back in the day, even when they were kinda it was kind of the D word. You know, documentaries weren't so hot. back then. But that's really what I wanted to do.

Julie Cohen 2:24
Yeah, I mean, similar deal for me also came from the broadcast news world. I also just love documentaries. Like I like movies, like movie movies. So doing telling real stories in the format of movies is really fun. Like, my favorite art is always true story art. I love photography. I even love music. That's kind of documentary ish, you know, the Bruce Springsteen's like ghost of Tom Joad album, that's really sort of like a documentary in an album, like anything. That's anything that's real, feels like kind of some of the coolest stories to tell.

Alex Ferrari 2:59
Now, how do you guys choose the subject matter that you guys tackle? Because it doesn't take, you know, six months, three months to make one of these things? Generally takes a few years? And but how do you guys choose? And then how do you stay? Stay interested it for so long?

Betsy West 3:16
Well, I mean, you put your finger on an Alex. Really, you have to choose things that you want to spend two or three or four years on, or else you know, you'll you'll go nuts. And I think, you know, with Justice Ginsburg, it was kind of one of those light bulb ideas of Oh, my goodness, what an amazing story, occurrence story, a backstory, a love story. I mean, you just couldn't have anything better than then working on that. You know, after that film, we started looking around for other projects and thinking about other women who perhaps had not been appreciated so much. And, you know, had had really been groundbreakers had really changed our world. And that's when we landed on the idea of doing Julia.

Julie Cohen 4:05
Yeah, I mean, there's definitely not a formula that we have. It's the main decision point is like, do we want to delve into this? Because it is otherwise like, you know, making a documentary as your Indie film audiences probably no, like, it's, it's just, it's a lot of work. It's a lot of time, a lot of the process is a big pain in the butt. So the reward side is feeling like you really love the subject matter. And we just realized, like, Oh, this one could really be fun. It's so different than all the other stories that we've worked on in our careers and like there's just like so much joy, involved and kind of deliciousness and it seems like subject matter that we really, really might kind of groove on.

Betsy West 4:54
No, I think it also was a kind of filming challenge. For us to do something different. Yes, Julia has archive, but also the opportunity to do some high end food photography, which neither of us had really done before and to really dig into that we thought would be, would be super fun.

Alex Ferrari 5:16
No going back to RPG what was what was it like working with her interviewing her being in the room with her? I mean, I have to ask, she's that she's essentially an icon at this point. She wasn't icon while she was she was a living icon when she was with us, what was that like? And how did you even approach that? When did you just call up? Listen, Ruth, we'd like to make this film about you. How did the whole process come to be?

Betsy West 5:42
A, you know, it's step by step, basically, we approached Justice Ginsburg, pretty carefully and strategically. And initially, when we went to her with the idea of doing a documentary, she said, you know, not yet I'm not ready. This was, you know, when she was in her early 80s, we're thinking okay, but we, she didn't say no to us. So then we came back a couple of months later with the idea of, oh, well, we're just gonna start to interview people, your friends and colleagues, and whatever, you know, to kind of get her approval for that. And then we took it from there. So it was we didn't go in saying, oh, yeah, we want to do a documentary. And can we go with you to the gym, by the way, like, we didn't start out. Even though in our minds, we were thinking, it would be fun to go with her to the gym. But it was a slow building of trust.

Alex Ferrari 6:38
It was a step by step. So when you're approaching a subject, a subject like that, who has so high profile, you can't walk in with guns blaring, you have to really kind of really baby step your way in to that kind of stuff.

Julie Cohen 6:51
Yeah, I mean, I think you're always trying to ask questions to which you can get the answer. Yes. So those need to be small questions. First, you don't come at. So you have to think of it from their perspective, like you don't come at someone with like a really chill, like, Oh, we're going to impose on you so much. We're going to take up so much of your time. You know, pick apart every aspect of your career. No, it's not like that you're like, I mean, the way to get the process going is to try to start to get it going. So trying to come up with things that you think that your subject might agree to. And in this case, as Betsy says, it, you know, the initial thing wasn't even about us interviewing or even filming the justices herself. It was about like, Oh, is it okay with you, if we start to interview some of the people who you've worked with in earlier phases of your career, just so that the project so that she starts to get the sense that this project is moving forward and hear back from people that we interviewed, like, oh, you know, these women were pretty serious about what they were doing. And they seem like they've done some research. And, you know, they seem like they came in with this amazing, you know, woman cinematographer who had like, greater like, this is like a real production happening here. So then you get that sense. And then that stage, Justice Ginsburg, let it let us start filming some of you know, some public events that she was doing, and then later, some more intimate or private events, and then that the actual interview didn't happen until, you know, to to near the end of the process, actually, two years into in development.

Alex Ferrari 8:22
Now, I have to ask, I mean, How nervous were you to show it to her?

Betsy West 8:29
Well, um, you know, amazingly, Justice Ginsburg never asked to see the film ahead of the screening at Sundance, and which we thought was a real act of trust, or maybe she was just too busy or ask. She agreed to go to the Sundance Film Festival. So we had both our major first premiere at Sundance there with Justice Ginsburg sitting across the aisle from us, and it was completely totally nerve racking. And, you know, we were kind of watching her, the sock of our eyes the entire time, as opposed to watching the film. You know, she started laughing right at the beginning, because there is sort of a kind of funny opening sequence with staff who's saying mean things about her. And then, you know, just a little ways in she pulled out a tissue and wiped her eye and it was it was incredible. I can't even tell you what it was like to experience that and to have her like, like the film and appreciate it. I mean, it just meant everything to us.

Alex Ferrari 9:42
And you guys went did you guys premiere at the Eccles at Sundance, or was that the Egyptian?

Julie Cohen 9:47
Oh, so give it give us the other I remember, but it was

Alex Ferrari 9:50
The Egyptia, the big one. Oh, okay. I was just I was just trying to visualize it.

Betsy West 9:58
Yep! 500 People that have like It's sort of bleach hurry, right. bleacher seats and yeah

Alex Ferrari 10:06
That must have been. And then and then with the whole Oscar stuff going around, what was that? Like when you got that call?

Julie Cohen 10:15
Well, you know, you don't get a call on you watch it on your watch it on. Everyone else, right? The nominations being announced. And certainly, it was fun.

Betsy West 10:29
We had our we, our husbands made us breakfast, right. So we're at my house, and we had a really nice breakfast that we sat there. And actually our name, the RBG name was the last one in the list of the nominees. So we actually thought when they named the fourth one, and it wasn't us, we thought, Okay, that's it. You know, we didn't, so that that accounted for a rather exuberant reaction. It was more a reaction. Like, you're kidding.

Julie Cohen 11:00
We were real. We were quite surprised. So

Alex Ferrari 11:04
So that as the nominations were being a natural, like, just past the hashbrowns there's like it's over.

Julie Cohen 11:11
We had we weren't that casual. We had eaten already. Okay. I guess, you guys because we were the last one to be other, you know, as the other films are being named, you sort of start to get the feeling that you're not gonna know, it was,

Alex Ferrari 11:29
What was the biggest lesson you learned from working on RBG?

Betsy West 11:33
Oi The biggest lesson of from art working on RBG? I mean, I guess. Persistence, yeah, you know, slow and steady wins the game. I mean, that's what RBG did, in her her life, lots of setbacks, lots of discouragement, you know, for a super smart person who gets out of law school and can't get the kind of job that she really deserved. And then, you know, just started finding this opportunity to challenge not only the discrimination that she faced, but the discrimination that all American women faced and a world that people took for granted where women were second class citizens, I mean, kind of an extraordinary thing that really came out of the obstacles in front of her. So I guess it's a lesson of persistence, and don't let anger get the best of you think, think strategically, okay, you're up against a wall? How am I going to get past that? That that was her approach.

Alex Ferrari 12:44
Now, when you guys are laying out a film, how do you lay out the story? Do you discover the story along the way? Is there an outline? What is the actual documentary process? As far as your you guys are concerned?

Julie Cohen 12:58
Yeah, the process is sort of like continually organizing and outlining the story and changing that as you go along. Like, certainly, at various stages, we have a rough idea of thoughts of what you want the structure of the film to be, then at a certain point in the process, our editor gets involved in in the case of both RBG and Julia are the same brilliant editor Carla Gutierrez was part of that process with us. So you saw you know, we sort of you have very, you know, you're very tentative outlines in mind, but often what works the best I mean, we like to start, you know, in the same way that I was saying, you're trying to get to a Yes, pretty, you know, we try to start with some scenes that we really think are gonna work, not worry about, like the whole thing in one in one sitting but just like, you know, take a bite of it, take a small slice of what the story might be. And like once there's a really beautiful scene, then that gives you the optimism that you need to push to the next level and sort of piece things together. And if they're working, keep going in the direction that things are working and if they're not working, make revisions to the parts that aren't working.

Betsy West 14:12
Yeah, I mean, we do use a you know, the sort of modern method of the little post it's on a wall which filmmakers know where you have you write the scenes and the the things that you expect you're going to have to cover and you put them on a wall only we do it on digitally now with this thing called jam board which you can use to just move scenes around. And as Julie said, we start cutting scenes. I mean, in the case of Julia, one idea we had was okay, people have seen this archive of Julia you know that the her cooking lessons have been repeated 1000s of times and you know, people love watching them but how fun to deconstruct the main Have that show of the French chef from the very beginning. And we have the opportunity to do that because the producer Russ Mirage is still around and we found the stage manager, Alex Pyro, and you know, sat them down and have them take us through what it was like to put together this show this groundbreaking show in 1963. And it was so fun, you know, to get the the scenes of the kind of makeshift studio that they had and the photographs that Julia's husband took behind the scenes. I mean, I think people going to a documentary, they want to experience a world you know, they want to be immersed in a world that they didn't necessarily know. They may know the characterization of Julia, they may cook some of Julia's food, but do they really understand Julia's world and what it took to become Julia Child, and that's what we were, were trying to get at?

Alex Ferrari 16:00
Yeah, what I was what I found so wonderful about the film was that in my experience with Julia is obviously I know her growing up, my mom had to book and, and everything I probably saw her on TV once or twice. But it was Julia and Julia, Julie Julia, Julia, that that that Meryl Streep. Yeah. Which was a fantastic film. But that was the introduction to her story. And it kind of skims over a lot of stuff. Because it's, you know, it's a, it's a movie. But what you guys did was you went so deep into it, and I really didn't realize how groundbreaking she truly was. I mean, she, she changed how America cooked. It was. And also it was, you know, a women's rights icon as well. But before we keep going, what did how did Julia come? How did you decide on Julia? And, and said, Okay, we're gonna spend three or four years with Julie and how long did it take?

Julie Cohen 16:55
Um, yeah, I mean, you could say it took it was three years from the time that we sort of first considered maybe doing it at the time the film came out, but like, the first year of that is just trying to make the whole thing happen and trying to get someone who's going to fund it and trying to get the various entities mainly the Julia Child Foundation, um, as well as WGBH, the the Boston PBS station that had, you know, rights to so much of that archive, like getting everyone on board kind of took a year and then two years, basically to make the film and like, the decision was as for the reasons that you said, because Because Julia was groundbreaking and groundbreaking in ways that were going to let us in our film show the context of like, what was the crappy food that Americans were eating in the free Julia era? What was the vision of women on television that was being that was, you know, being elevated before Julia came on the scene, like, in order to understand how big a leap she made, you have to know what the world was before. And that gave us the opportunity in our film to like, set those contexts and we knew because we know those worlds and we know about sexism, so we understood that we would be able to that it would actually be pretty entertaining to lay that stuff out in film form.

Alex Ferrari 18:12
Yeah, and what I loved also is that you you really focused on the love story, like her love story with with her husband is it's just beautiful. And what he did was groundbreaking as well a man of his generation to just push her in the into the spotlight and he was happy in the background. is So was like you said it in the documentaries like that's just doesn't that didn't happen at that. Do those guys?

Betsy West 18:38
Yeah, yeah. No, I mean, we are attracted to story with two subjects who have a good love story. And certainly the Paul and Julia story is fantastic. Because it starts out with Paul being the one who is opening up Julia to the world. You know, she had lived a rather privileged and sheltered life until she volunteered for World War Two and met Paul in in the in salon where they were both posted. And, you know, he was a worldly guy 10 years older, knew about art culture do about food, you know, so when they married and moved to France for his job with the State Department. That's when Julia just blossomed and discovered her passion for food and started cooking for Paul, which was really good for him. And we have, you know, a scene in the film kind of illustrating some of the benefits that Paul and Julia's love affair in France. And then, as you said, something unusual happened. Paul's career was in decline. He had left the state department he really didn't have anything to do they move back to the United States. And Julia, suddenly, her cookbook after 12 years is public And she goes on television and and becomes a kind of superstar. And Paul's reaction to that was just to help her every step of the way to believe in her belief in her when she was writing the book that nobody else thought was a good idea. And to believe in her when she became a superstar, and to continue to help her for the next three decades. It's kind of extraordinary.

Alex Ferrari 20:27
It's extremely extraordinary. And the other thing I found that watching the documentary is that she was absolutely fearless. Like, she threw herself into whatever. And she didn't care what anyone else said, How old was she, when she started? In this stage of her life, wasn't she in her in her early years,

Julie Cohen 20:47
50 years old when she first showed up on television, like Julia was not famous until she was 50, which, truthfully, is another part of the story that we really loved. And, you know, just like a good reminder for audiences, and particularly kind of young women in the audience to see like, No, you actually don't have to have had it all together and be ready to break out when you're 22. There are all kinds of different paths that people can take. And, you know, so that that was

Alex Ferrari 21:16
You mean, you mean, you didn't have it all figured out at 22? I mean, I obviously, I mean, Jesus.

Betsy West 21:23
I think there's something about the fact that Julia did have this later in life success that gave her the sort of confidence that she had right now. And once. Once she got there, she really, she really was pretty strong in her beliefs about how to carry on in her life. It just in all aspects, and yet also someone who evolved and who changed and we love that part of the story as well. It's not just like, oh, Julia went on television in the early 60s, it became famous and that was it. I mean, there were, there were many more chapters and some challenges when she was kind of being pushed off the air, by PBS and how she met that challenge. And, and how she evolved in her thinking on social issues like homosexuality, which was, you know, pretty major in the 1980s. And, and she really changed her her thinking and her prejudice, frankly, about homosexuals. So those parts, those aspects of the story of Julia's ongoing evolution, you know, really appealed to us.

Alex Ferrari 22:33
The persistence that that Julia had is is absolutely remarkable to be on a book for 12 years. I mean, many filmmakers listening and writers listening can really feel that because I started it's like, yeah, we were on the boat for trying to sit and to do anything for 12 years and to keep going. And to keep going no matter what. When there was no hope. There was really no, there was no, there was no signpost anywhere that said, this was a good idea. It's not like you're making a movie. And they're like, Well, other movies have been made before and made money or were successful. There was nothing like it. And she's just kept trying until finally someone opened the door for her. It was just, it was just so inspiring to see that.

Julie Cohen 23:16
Yeah, I mean, I think that Julia and the French colleagues that she was working with to develop that book really felt strongly that what they were doing was a good idea and would be valuable for home cooks. And that was, that was the deep impetus, as you say, there was there was nobody saying this is a fantastic idea, they had gotten an extremely small advance money that would have long run out, but in the first year, let alone the 12th year, it wasn't like there was, you know, nobody was chomping at the bit waiting for this book, they would just like had this vision, like, oh, this would be amazing. And I think they felt like they would get some real fulfillment out of putting on, you know, putting down on paper, like some of the amazing French techniques of cooking that, um, you know, that are well known in France and and very much not known in the US like they thought it would be a worthwhile thing to do. And that's where it started. Not so much. I mean, like, yes, of course, they wanted commercial success, as the 12 years go on, that is seeming less and less likely.

Alex Ferrari 24:19
And I think that's, that's a lesson that everyone listening needs to take on. It's like, if you believe in yourself is something that's just so believed in the world hasn't caught up to that idea to the world 12 years to catch up to that idea, essentially. And then it took another took a little bit longer for them to catch up with her being a 50 year old TV star on PB. I mean, it's just insane. It's like a PBS in Boston somewhere. It's like, she makes an omelet, and then all of a sudden, like, Hey, you want to show, okay, we don't know how to do a show. Let's just do this and it just hides. It's like if you wouldn't write it in a screenplay, you'd be like, that doesn't make any sense.

Betsy West 24:55
You know, the thing the part of that that I just love is that you know Julia just connected with the audience. Immediately. It wasn't like the executives said, Oh, we've got a potential star here. Let's invest in this Julia Child person. Let's bring her along, you know? No. They said, Okay, we'll do three shows, we'll you know, we'll pay you minimal amount of money. And, you know, she was instantly just memorable. You know, people were like, Who is that crazy voice, but she's funny and but, and she knows a lot, and we love watching her. So to me, it's this example of going direct to the audience. And and you know that that's how it happened. It was not the TV execs who were doing it.

Alex Ferrari 25:44
And what I loved also, that you mentioned in the documentary was the SNL skit by Dan Ackroyd, which I always wondered, I'm like, I wonder if she actually got a kick out of that or not. And it's and the answers in the documentary, you were like, Oh, okay. But she brought it out constantly and constantly bringing it out to show people that there must have been, I mean, she was an icon. She was even in the 75. Was that 75?

Julie Cohen 26:09
Yeah, it was only five. And remember, I mean, remember what you know, what SNL in the 70s was, what a huge big deal. It was just like, you know, one of our characters mentions that, like, in the early days of Julia Show in the mid 60s, everyone will be like, did you see Julia Child? You know, this week? Have you seen Julia this episode? And of course, that's what SNL was, by the mid 70s. Like, every Sunday, I mean, I was a kid at that point. And every Sunday, it was just like breaking down what happened on SNL the night before, and I think that Julia understood that kind of Dan Akroyd impersonate her was a real sign of, you know, cultural zeitgeist. Yeah. Okay, so she appreciated that. But like, you know, the problem. I mean, at the time, I think it's so fantastic. The problem is the decades have gone on. And Betsy and I kind of came to discover that people who were familiar with Julia vaguely, like, that's what they remember that, you know, a caricature, completely zany, completely off the rails, like drunk lady, you know, with a chicken. And like, actually was a lot more than that. Not only was she a true expert in food, and bringing that expertise to Americans, like in a way that mattered. So we are amused by that as Julia was, but we also wanted to, you know, the whole point of the film is kind of to tell you what the real story is behind that caricature.

Alex Ferrari 27:37
Yeah, absolutely. And you did a fantastic job doing that. Now, did you learn what led what life lessons did you learn from Julia? Because you, me, you and you go into when you go into a subject matter, like this, like with RBG, that you you have to something has to rub off on you. So what was that thing? One?

Betsy West 27:54
I'll tell you one. You know, I like to cook. But often weeks go by before I really do cook, and sometimes my ambition gets the better of me, like I think I can create some great thing and it's like, it's 10 of seven. And the guests are coming soon. And I'm like doing four different dishes. And often I'll be disappointed with how one or the other came out. And I in the past would apologize. Oh, you know, like this corn thing. It was supposed to rise more or whatever. I am never, ever apologizing again for a dish that I served to people I mean, and I love that attitude. Julia's whole point was oh, you make a mistake you make the best of it, you turn the the potato souffle into something else and you just serve it you know you so you turn the dessert that flopped into a soup and you serve it and you not apologize. So that's my life lesson and I once the pandemic and the shutdown is over and I actually am entertaining regularly again. I plan to implement that advice.

Julie Cohen 29:04
And again a before her time feminist message because like apologizing for one right is a big lady problem like it is you do have an inclination when you're presenting what you've done to a roomful of people to start pre telling them like everything that's wrong with what you can oh, this was actually supposed to be bad. I use baking flour when I was opposed to yours

Alex Ferrari 29:32
Fell on the floor.

Julie Cohen 29:35
Like to serve the book like it was like you know we all make mistakes it's okay to make mistakes but that's that don't like apologize for them just like you know say that's what you know, say you meant this to be that kind of everyone like if you if you do it if you give it a little hype, like the boys often do that's going to that's going to change people's perception of it and a view and it's a great it's a great Julia lesson.

Alex Ferrari 29:59
You As you know, I was I was raised surrounded by women. So I have I've no brothers or sisters, but I was just women, very strong women around me at all times. And now with my family, my daughters and my wife, I have no testosterone at all in my life. Just the cat and the cat got fixed. So. So I feel that as, as a young man, you never ever taught to apologize for anything, you just go with it, you roll with it. And And as I'm teaching my, my girls that I'm like, no, no, you, I'm teaching them to be strong women, and to teach them from a male side point of view. And also from a female side point of view, with my wife of like, No, this is the world, and this is what you're going to be walking into. And my god, I can't even imagine walking into the world that she walked into where she lived in. Yeah, it's such a tough world.

Betsy West 30:50
Yeah. And then imagine the world in France. I mean, we'd love the heart of the film in France to kind of create how, what kitchens were life there. I mean, talk about a macho, sexist, fireman, Julia Child walked into, you know, going to the Cordon Bleu with the Master Chef, and the students were all male Gi is from the US who were using the GI Bill to further their education before they went back to cook in restaurants in the United States. And Julia is the only woman we love that. And she seemed to have a kind of confidence about her, which I think was, you know, just part of her makeup, you know, that she she didn't mind being six foot two, right? Women really don't like being so tall. It didn't, it didn't seem to bother her, she married a man who was shorter than she was I mean, it she didn't have that self consciousness. And I think also in breaking into a male world that she found herself in France, she was just very matter of fact about it. I want to learn how to cook, this is the best place to do it. And please, you know, let me into this class and, of course impress them all.

Alex Ferrari 32:08
In again, that fearlessness in in what she said because she towered over most men. Yeah. Easily, I think that's also probably a little bit of where the confidence came from, because she'd always towered over over men. So in many ways, I mean, this is just me, my, my Psycho analysis of it. But you know, she does feel that that kind of vibe. And you see these pictures of her in the in the documentary, where she's kind of just small, she's just our and it's just the confidence to do what ever she wants. It's,

Julie Cohen 32:37
Yeah and interesting thing is, even though all of the ways that, you know, we're kind of socialized as women sometimes to be a little apologetic or a little demure or not show yourself, you know, often to the world and Julia self, the self confidence and the feeling. And the and, and the being hurt. selfness is exactly what the audience's responded to, they completely got that this was an authentic person, they saw that they're seeing the real Julia, they liked that she was fearless. They'd like that she wasn't apologizing, they'd like that she was loud, even like everything that was real about Julia, which is a lot of things that girls actually aren't taught to be even still is actually what the public really responded to, in and not just women, like guys like her too.

Alex Ferrari 33:26
Yeah, and that's the thing, I love the word use authentic, because that's exactly what she was RBG was is that they were who they were, and they were comfortable in their own skin and weren't trying to impress they weren't trying to be something they're not they weren't putting an Instagram filter on themselves in many ways. And that's what people are drawn to. I mean, in all of your work, even doing news and other things throughout your career. Have you noticed the same thing I have is that the people who get the attention of some, not all the times, but they are who they are. And they're not trying to be something they're not generally speaking, especially the important people, meaning important people, meaning that people who are changing the world, people are being of service to the world like RBG, like Julia, because they I mean, you can't fake job. Like that was that's a hell of a performance. If she's pulled that off for so many years. That's who she was. Do you find that? That's one of those common factors and all the work that you've done over the years?

Betsy West 34:25
It's an interesting question. I'm not sure that I would want to make that generalization across the board.

Alex Ferrari 34:30
You know, it's case by case, right?

Betsy West 34:32
I think it's somewhat case by case. I mean, look, people are very different. There's such a huge variety of people and sometimes, you know, you'll what was so and so like, Oh, they're exactly like what they are, you know, what you would imagine on television and you know, you can say that, but that's not always the case. There are certainly people who have a pretty good public and I think that's, you know, so Observe, there are interesting sort of introverted people who then get in front of a camera, and they kind of transform into something else. And I'm not saying I'm gonna call that phony. I'm just saying that's the way they are. And then they get off camera and Okay, that's it, you know, they're moving on to something else. I mean, that was not the case with Julia. I mean, Julia was an extremely outgoing people person loved being on television and loved meeting people in the grocery store, it didn't really matter to her. So I would say it's true of her. And it's it's a, you know, I think, Justice Ginsburg, a very different character of you know, really was an introvert who, later in life had this amazing celebrity, but she was pretty true to her personality, I think throughout and was very much the same, you know, often on camera, I think, in a way, but I wouldn't want to generalize it to everybody. Do you agree, Julie?

Julie Cohen 36:03
Yeah, yeah. Well, I was when it was webinar, Alex brought in our broadcast news careers that were some people that were I mean, you know, look, there are people that have gotten called out in recent, the same nice guy on television that they in real life that they might have appear to be on your morning television show. So yeah, I'm just saying

Alex Ferrari 36:29
There is there is that yeah, there was yesterday, we had a nice smile on her face as you were talking. Yep, it's in my head. I know who it is. Now, um, I have to ask you, what do you think Julia would do with today's technology of social media? Of all of that stuff? Do you think she would have? Would she have an Instagram account? Even in the later years of her life? Would she be out there really kind of connecting with her audience in that way? In your opinion?

Julie Cohen 37:01
Well, there's an interesting mixed thing, like my husband actually always likes to talk about there's there's some, there's some hypothetical about, like, what Napoleon had had a B 52. And like, well, of course, this is sort of similar. What if Julia had had, I think we should I think even might be an SNL skit. But what if Julia had had Instagram? There's sort of, there's sort of a two part answer. One is that the whole love of food on Instagram is really the world that Julia created that like food is this amazing thing that's so much. It's not just what we get to nourish ourselves. But you know, it's like, to be celebrated and shown off and like, so that's like, really, a validation of who Julia was. On the other hand, Julia had a rule, we mentioned it in the film, she called the French rules, which is when your food is served and still hot, you eat it immediately, you do not stop what you're doing to take the most glamorous overhead picture of it. Food is meant to be eaten, not photographed. So

Alex Ferrari 38:00
On both sides of that, now, did you guys find yourself eating more? Why? Because I found myself wanting to eat whereas those beautiful food footage that you guys were shooting, that I knew were an archival, because I was looking like, oh, that's fresh? Did you find yourself like me? Did you find a new respect for food? Did you find a new? Just, you know, all of that while making this?

Betsy West 38:25
Yeah, I mean, we have to say that we filmed most of it before the shutdown, we filmed a lot of it in 2019, including an amazing trip to France that was really fun to be to visit Julius Hans and to eat some great food. But, you know, I think when the shutdown happened, all of us changed our relationship, to food and to cooking. And, you know, I found myself going to the farmers market, you know, shopping outside and thinking more about fresh food. And definitely, you know, both my husband and I were just cooking for each other, every single night. And one night, we made like a list of all of our regular dishes that we'd like, you know, that were in our rotation. And there were like about, I don't know, 45 of them that were in our now in our rotation. And I think so we really expanded our possibilities. And I guess that was partly about the pandemic. And I think partly because all day long, you know, I was seeing immersed in, in this world of food in the middle of the pandemic we managed to do the high end cinematography that that you see throughout the film. That which was last summer that we filmed under somewhat difficult circumstances with everybody masked or whatever and created a studio. Down in in Chelsea and and replicated Julie's kitchen our producer Holly Segal did an incredible job basically, having a shop construct Julie's kitchen and sourced all the copper pots and the garlin stove and everything else. And then filmed for about a week with our cinematographer Claudia Rasky. And then similarly in France, we were filming with a photographer using macro technology, really tight shooting and slow mo the food that was Nanda bread lard. In Paris, we intended for the two of them to be together or two, but because of academic that was not possible. So we did the parachute remotely. So that was a lot of thinking about food, and I guess it did influence us.

Julie Cohen 40:52
Yeah. And are we we brought in a food stylist and and cook Susan Spungen, who not only prepared all the film, and actually You prepared all the food and you actually see her in the film sometimes because it's kind of her hands that are rolling out the dough and that sort of thing, but helped us in the substantive quest of figuring out which Julia Child recipes would work well with which scenes like one example is we wanted to show something kind of messing up during the phase that they're experimenting with all different recipes. And we talked to Susan about like, what could we show that would like, screw up all the time she came up with hollandaise sauce and how it breaks and looks all curtly and disgusting. And then, you know, for looking for the sort of Love in the Afternoon sensual seen her and we had a number of discussions. You know, what is that? So what dessert is like the sexiest, like, what do you think? And we went in thinking it was going to be chocolate because when you think deserves like chocolate is the first in your mind. But then she described us that pear tart and every step of the rolling the dough and the poaching the pears and red wine. Or that custard was beautiful to go and eat. But um, so when you talk about like, we're we mean, you know, just the enthusiasm for even certain certain food groups definitely grew during the production of this film.

Alex Ferrari 42:19
Yeah, that tart when I was watching, it is a fairly sensual tart. i It's I had no idea tarde could be sensual I was watching was like, wow, I want to I want to I want to have a slice of that right now. No, where can people watch the film? And when is we released?

Betsy West 42:40
Yes, people can see Julia, in theaters in New York and Los Angeles starting November 12. And then it will be rolled out in many, many theaters in cities around the country in the subsequent weeks. So by Thanksgiving, it should be available. If you didn't want to see it before your Thanksgiving meal, you might want to have a snack just beforehand, so you're not hungry during it or whatever. I think it's a good it's potential good Thanksgiving fair?

Alex Ferrari 43:19
No. And what advice would you give a filmmaker who wants to get into the documentary? Game?

Julie Cohen 43:27
Well, it's hard question. I mean, I think you know, there's, on the one hand, technology is such that people could be experimenting with making short films, um, on their own, that probably doesn't mean that that's something that's going to be headed for distribution. The other thing is to just you know, get there, there are a lot of documentary production companies all around and getting in on the ground floor in the interning and production assistant. Mode is kind of always the way to start. But like learning, learning some technical skills is kind of important. Some shooting and editing skills is great these days, as well as sort of some substantive knowledge we always try to tell people it's actually good to know like, when people ask, Oh, should I major in film or communications in my undergraduate college, like, maybe, but also, it's actually good to learn some things about the world and to understand something about business or science or politics or history, like, you know, perspect especially for documentaries, like you need to have some grounding in the real world before you're maybe going out and trying to say something about the world which in and it's hard is what the documentary is all about.

Alex Ferrari 44:47
Now, I've asked you a couple questions ask all of my guests. What is the lesson that took you the longest to learn whether in the film business or in life?

Betsy West 44:58
Thank you so much. Alex,

Julie Cohen 45:04
I think of one.

Betsy West 45:05
I got one

Julie Cohen 45:06
Oh, you got one?

Betsy West 45:08
Yeah, I have one. But you go ahead you go.

Julie Cohen 45:10
I was just gonna say to not worry, too. I mean, in some ways it fits in with the best, as we were saying earlier, to not worry too much about things that go wrong. Like when something goes a little wrong. That's all right, things have gone wrong in every film that we've made. And you know, it comes out like the biggest problem is what happens after the thing goes wrong, where everyone is so panicked about the thing that went wrong, and trying to convince themselves and the others that it is not their fault, but then a cascade of things begin to go wrong from there. So like things go wrong, forgive yourself and move on.

Betsy West 45:48
Yeah, I mean, I took to heart RBGs advice, which she got from her mother, basically, that don't waste your time on anger, you know, try to move past it. And yes, it doesn't mean you're not going to be angry, of course, you're gonna get angry, you're a human being. But try not to get consumed by anger, and just find the way around it. Because it's a waste of your energy.

Alex Ferrari 46:21
Now, in any of your projects, it must have been a day that the whole world came crashing down around you. What was that event? And how did you get past it? What did you use to get past it?

Betsy West 46:36
Well, I would say my whole world came crashing down around me when I lost a job in a very high profile way in 2005, when I was at CBS News, and you know, it was kind of a wake up for me and but opened up doors to a whole new life because I had been an executive and you know, executive jobs are risky. You're always the person, you know, that gets blamed when something goes wrong underneath you when, you know, that's sort of what happened to me. But in general, I think executive jobs are tough. And I realized that I so loved making stories, telling stories. That's what I really love more than I love being an executive, although, you know, I think it was okay at it, but I really love doing that. And so that allowed me to pivot back to what I love doing the most.

Alex Ferrari 47:40
And Julie?

Betsy West 47:47
She's never cried,

Julie Cohen 47:48
Laughing the crushing experience. To me, the thing that I associate most with that is like, when, you know, something that you saw was gonna happen, like doesn't happen and that actually happens a lot in a row. Like where you thought you had a shoot and then you didn't and person cancels or you thought you had a booking and someone was gonna cooperate with something and they didn't and sort of similar to what Betsy was saying in the end. You all I always think almost everything that happens there's a way in the end take like oh, it was good that that did that was great that we didn't actually get that person because it would have bet it wouldn't have let Oh, so amazing.

Alex Ferrari 48:25
And less active. And last question three documentaries that all documentary should watch?

Betsy West 48:32
Oh my god. All right. Hoop Dreams. Yes, my mind and I saw the RE mastering of Hoop Dreams. thinking oh my god, this thing is so long. You know, I think it's like three hours or something. And I was thinking maybe it's too long. It is. It's just masterful. It's unbelievable. I just met Phil and was so lucky to see it again recently. All right, that's one

Julie Cohen 48:57
Documentary to see. I think I'm gonna say Waltz with Bashir um, I really recommend that to everyone. It's an animated doc that came out probably around 2008 Something like that, but it's like just telling a story in a really new way but that feels really emotionally profound. So that's one think

Alex Ferrari 49:23
And one more any any any of you I won't put you on the on the spot for three each.

Betsy West 49:31
Okay, there's so many um,

Alex Ferrari 49:35
Like for me it was like searching for sugar man. Which was that was a great one and then walking those walking the line or the one with the about the type broke guy between the twin towers

Julie Cohen 49:49
We both loved um, roll packs. I Am Not Your Negro.Really different take on an archival but it's like an estimate. It's an archive Film it tells me something about American history.

Betsy West 50:04
I really like stories stories we tell you know that Sarah Polley, which I thought was just really pushing the boundaries of storytelling in a way that works like sometimes I think the boundaries get pushed in a way that I thought that was wow, what an interesting way to tell a first person film. I don't know. I like that one.

Alex Ferrari 50:29
Betsy and Julie. But thank you guys again so much for being on the show. I truly appreciate it. And I hope everybody goes out and sees Julia and if you haven't seen RBG you have to go see RBG as well. So thank you guys for doing what you're doing and please continue making amazing documentary. So thank you.

Julie Cohen 50:46
We will!

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BPS 411: Beyond the Script: Gordy Hoffman’s Guide to Emotional Storytelling

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Alex Ferrari 1:52
Today's episode with guest host Dave Bullis.

Dave Bullis 1:55
My next guest is a screenwriter and director his film Love Liza won the Waldo salt screening board at the 2002 Sundance Film Festival. His other film dog bowl premiered at the 2015 Sundance Film Festival. We're going to talk all about Paul Thomas Anderson, and we're going to talk a little about phantom thread. We're going to talk about all that good stuff, because this guest has, you know, been down the road a couple of times. And we're also going to talk about, obviously, the blue cat screenwriting competition, which some deadlines are coming up. But I've also linked to those in the show notes. And also, all the movies we talk about are in the show notes again davebullis.com Just remember that. So in case you need it for later. But with guest, Gordy Hoffman. You know, Gordy, I've actually, you know, followed you for a while. I've actually entered the blue cat a few times. I've seen a few webinars. You know, not only is Blue Cat awesome, but but Gordy, you're kind of like, the the the guy that you want to learn writing from, because you're so, like, good natured, and you just like, have that attitude. You know what I mean, like you, you just seem like you, you not only know what you're doing, but But you know what I mean, like, it's that, that you're that you have the personality that sort of comes through if you know what I'm trying to say.

Gordy Hoffman 3:32
Well, you know, well, thank you. That's that's very sweet to say. And, you know, I learned probably a long time ago that, you know when I was directing and when I got into teaching, that, you know, being loving and kind and courteous when you're talking to somebody about their stuff and trying to be makes them more receptive. I mean, if you ultimately want to help people and serve them and give them some information and help them with their writing. You want them to be able to listen and hear what you're saying. And, you know, people get, you know, no one wants to be sort of get negative or sort of shaming or anything or like, be denigrated or discouraged. In a way. It's just, it shuts people down and they they're not going to produce. Actors getting nervous, crew gets angry, resentful. They're not going to be but if you're kind of courteous and respectful when you're making a film and and when you're talking to people about their work, it's difficult sometimes to navigate that, but it's something that we stress with our readers often, you know, we just say, you know, you got to be, you are talking to the reader when you're set, you know, writing up the notes and and no one, you know, it's just natural. It's just no one wants to. People tend to shut down. They're not going to listen. They're not going to hear the notes, if, if they're delivered in a way. So over time, I think, um. And, you know, I'm just not, you know, it's not really, I guess, you know, there's probably some higher ethical reasons why you should be good to nice to people. But it's also, it's also very practical. You know, it's also, it's also practical, if you want to actually tell a better story, then it's good to collaborate and work with writers and work with your fellow collaborators in a way that fosters that spirit, so that they're relaxed and they feel entitled in the work and excited. So yeah, don't crush people's spirits. Dave, crush their dreams. You know? It's just like, oh, it stays with you for years, you know? I mean, it's like, it's not a good look. So, yeah, so I think it's just, I think all anybody who likes to teach and has been teaching a while kind of learns that it's a it's a much more effective way to help a student, and that's what you want to do when you're teaching.

Dave Bullis 6:05
In your journey, Gordy, you know, through, through going to all these different, you know, places like, you know, like Sundance, and going on to, you know, doing these webinars. And, I mean, I'm sure you've met a ton of, ton of people, you know, and so, you know, having done all that, have you met screenwriting teachers who are, who are like that, who just give, like, these very, like, paint, like these notes that are just like, direct and to the point and very, maybe even, yeah,

Gordy Hoffman 6:31
I've heard, I've heard, yeah, I've heard of students going, coming back and being like, oh, like you're saying, you know? And I think some people just feel like, that's, I mean, some people think that that, and, you know, if, and I think some people maybe like that, I don't know they like the all I need to be, I need someone to be tough on me, you know, and I guess that. But I've had a lot of good writers, talented people, people that are back have pretty good back phones, you know, people just fold, you know when they do that? But yeah, absolutely, there's people that, because it's, you know what? It's easier to yell. I mean, it's easier to just freak out on people. You know what? I mean, the work of being like a teacher and although, and the work of giving somebody effective notes that's struggling and there's with her story, the work of being a respected director, an effective director, is, is, is being, is kind of being able to react with grace and be able to be respectful. It's so easy to be a jerk, you know, I mean to just be like, why? What were you? You know, like, whatever it is. And but, you know, the thing is, I'm a writer, you know, and I'm and I'm a filmmaker myself. And I think that's, that's why blue cat, I think, has flourished the way it has and grown the way it has and, and I think that's what makes me an effective teacher as well. Because I'm like, would I want to hear this? How would I want to hear notes. How would I want to hear this? Like, what would I what do I think would be fair and it, you know, that having that perspective really helps. And I think some, maybe some teachers aren't, were never really writers, or they haven't been writing for a long time, and they maybe it helps them slip. But most teachers, you know, I think a lot of really effective teachers, you know, approach it with a pretty even keel. I don't think you really hear a bunch of, you know, hear too much about lunatic people. I just don't think that. I don't think that screamers really. I mean, writing is such a personal action, you know, it's a very vulnerable thing, all creative, artistic pursuits. You know, it's like you're really opening yourself up. You know, your instrument is your personal life. And you know, it can get a little hairy when somebody's coming after the writing, because it feels like they're coming after you so yes, and you only know that, I think, if you experience the process of writing yourself, and you know how personal it is. So, yeah,

Dave Bullis 9:10
Yeah, you know, that's that thing, you know. How do you differentiate between the writing and yourself? You know, you hit the nail on the head right there. Because, you know, it's kind of like if you write a screenplay or a short story, and you turn it in, and the and the the judges or the script consultant or whomever, or, you know, the writers group doesn't like it, and so you feel like, I've been there before. I feel like it's an assault on me, you know. And you're like, How dare you, yeah, you know. And then you start,

Gordy Hoffman 9:38
Yeah, and that's, and that's, a good it's a good professional. It's good exercise and professionalism to be like, you know, this is not about you, and sometimes things are very personal, and, you know, feels like, oh God, you know. And somebody's like, I think that character is certain way, and you thought differently, and that might reflect on your values.

And it might reflect on your ethical, you know, core, you know, and that can it starts to feel like you're kind of getting it's kind of like, oh, you know, you you think I'm a creep, or you think I'm angry, or you think I'm like, you know, whatever, or you think I condone this, or, you know, whatever. And, but professionals, I think you know, you think it's good. We all fall into that. And I think it's always good for me to remember that you know, it's like, you know, this is a story. You know you're creating something. You're going to create more. You know you're gonna have a body of work. It's not you, it's not your life. It's you know, and everything is so personal, the reactions from people, I mean, people are so spot, get so wound up with feedback sometimes. And it's like, haven't you ever gone to a movie with like people that you love, like your family or your best friends or your spouses or your partners or whoever. And you walk out and one person goes, I hated that, and the other person goes, God, I loved it, you know. And no one goes, Oh, my God, we need to move out, you know. Or, you know, there's no, it's, there's no big Fallout, you know, it's sort of like, okay, yeah, you like Star Wars, I didn't or whatever, and, or you like shape of water, and I didn't or something, and that's it. Then you just go home and get dinner and you just gotta go on. But like, when people have a reader or a writer's group or a manager pass or producer never get back to you. It's like, it's like, oh, you know, it's so devastating. It's like, you know, they're just people, and it's just another reaction. And sometimes you might have expectations about, you know, wanting a reaction from, like, say, a contest or from a producer or from a colleague. You want that reaction to be, you know, the you may have expectations, but that's that's also something that we, you know, as professionals, we want to keep developing, you know, a healthy sense of expectations and keep things in check and know that it's not the end of the world if something doesn't. Because you can all as a writer, writers always, you know, there's always another movie. There's always another great idea. I mean, I'm, you know, I get so worked up, and then, you know, and then, you know, I come across another thing. It's so incredible. And I go, and I'm so excited about the idea of writing it, and I go, you know, and it makes you free of everything else you know. So lower your expectations and realize everything is, you know, everything's coming from a personal their own personal place. And just remember that. You know how many times you've gone to the theater and walked out with divided reactions, and it's so perplexing. Sometimes you're like, What do you mean? You didn't like that, you know? And it's like, no, I didn't. And it's like, okay, you know. And it's just, that's what makes everything kind of fun, you know. That's what makes the storytelling, you know, interesting, I think,

Dave Bullis 13:10
Yeah, you know. It reminds me that episode of Seinfeld where Mr. Peterman, he didn't like he said he went, he took Elaine to see The English Patient, and she hated it, and he actually fired her. It's so funny because, you know, not only does that speak of character within Seinfeld, but it's also, I mean, you know, that's comedy because it's the ordinary. It's brought up to the extraordinary because it's so ludicrous that a boss would fire an employee because he did. She didn't like right movie is him,

Gordy Hoffman 13:42
Right and that, but that's how passionate we are. That's how emotional we are about our decisions and our reactions. But as a writer, you know, it's, it's like, yeah. And a lot of people get, get really hung up on, you know, and, you know, Blue Cat gives out feedback and, you know, and there's gonna always be somebody who's gonna be like this person you know, didn't, you know? And I'm like, Well, you know that's it's going to happen. You know, it's not a perfect process. You know, it's not math, it's not two plus two equals four. It's just not, we're not doing that now when, like, some people watch call me by your name and have one reaction, and other people, I talked to a guy last night who walked out, you know, he just thought it was too small. And other people think it's a masterpiece, you know, so, and both of everybody's right. I mean, you know, love lies. It was a movie I wrote. It came out a long time ago. It was reviewed in the, you know, and people, some of you know, it came out in theater, so it was reviewed by the press and and, you know, I realized then it was like, the people that just thought it wasn't even worthy of a short, they just thought it was crap, you know, I'd be like, Oh my God, you know. And then, and, but then the people were like, Oh, this is like, a this is a little, this is genius. And I realized it's like, they're both sort of wrong and right. You know what I mean? Like, I can't go to the genius people. Old people that think it was a mass being well, you're right. That's a good view. You know what? You're talking about, the person who doesn't like it. It's like, no, they're both, right, you know, they're both, like, somebody who likes something really, like, oh my god, this is incredible. They're as crazy as the person that says something's horrible. You know what? I mean? They're just, it's just, it's, you know, it's all emotional response and personal history, and, you know, it's, it's, but, I mean, I hope you know, if anything, it's like, I, I always, I'm glad. I think it when people, when writers, can, like, really look past that, because it really frees you up, you know, you realize it's like, it keeps you going. And I think it gets you back to focusing on developing a better story, instead of just focusing on reactions and all that stuff. So,

Dave Bullis 15:44
Yeah, and you hit the nail on the head too, Gordy, when you said about, you know, this whole idea of story, because I think too many times when you I mean, there's 10,000 screenwriting books out there, and the problem is, you start to read some of these, and it's all about a formula, you know what? I mean, it's, it's the precise, you know? And it is, like you said, it's not math. But some of those books, though, they treat it as such, where it's like, on page, this on page that this has to happen, and blah, blah, blah, blah, and then you start to get just lost in this. And that's why, I think, I mean, you, you must see a lot where you're kind of like this feels like they're not really writing a story, but they're trying to solve, like, like a math problem.

Gordy Hoffman 16:26
Absolutely. I mean, you know, there was a really, there was a period of time where people were saved the cat was sort of, you know, I mean, with all credits to save the cat, and and, and the principles that the really healthy story principles that it, that it affirms and everything. And it was a period where it was like, you know, maybe 10 years ago, where it was like, everybody was like, you know, really ablaze with that. And people were using it left and right and and scripts, some of the scripts were just incoherent because they were just, they weren't even they would they had lost offense. They weren't even connected to their own story, intuitive, sort of Compass inside. And so they were like, well, this is what the character supposed to do on this page. And it was like, but then when you read it, be like, I don't even know what's going on, you know, and the emotional thing wasn't happening, and everything else. So, yeah, you know, you kind of look for you can, you know, the books are great. And if you get stuff that inspires you, incredible. If you get something that makes sense, it's great. A teacher, an analyst, a consultant. You know, it could be the guy, some guy you meet at Starbucks, who says, oh, I want to read your script. And some the barista, you know, anybody wants to, you know, I'll read it, you know. And then they go, I just didn't think, I mean, I've gotten notes from everywhere, you know what I mean? And it just doesn't. There's no, there's no bad source of notes. It's just the ones that actually help you move forward. And know that, but yeah, you have to strike a balance between what, the what formulas, what kind of, this is what this is the third act, you know, whatever, and knowing that the only rule of storytelling is emotional investment and getting an audience to care. I mean, you know, I mean, good example, call me by your name. I mean, I don't know what formula that followed, or like act structure, or anything like that. I don't know. I don't know where a phantom thread, you know, you can't, I don't know what I mean. I mean I I'd have to probably watch it again or a couple more times to see but I'm sure that Paul Thomas Anderson did not, you know, was not even thinking about that. He was just telling an emotional story, creating characters that he thought an audience would be interested in and invested in emotionally. And that is what drives that. That's what drives effective storytelling. That's what's that's what drives classic movies making, and that's what, that's what drives profit in the marketplace, is emotion. I mean, Wonder Woman was Wonder Woman. Because people loved Wonder Woman, and they were so gratified by her performance, who she was, we were able to connect with her. Was like, oh, you know. And it's, you know, and so this, this happens, whereas, like, you know, the thing with Star Wars, it's like there was some mixed reactions out there, we can all kind of safely say. And some people were like, I am not. And basically boiled down to, I am not feeling Luke Skywalker, I do not. I'm like, I've lost my connection with Luke Skywalker. That's really what happened. It's like, it's like they did something else with Luke and made some choices about the story, and that's what happened. You can't I don't think anyone can deny that there was an emotional breakdown with some of the audience because of who they knew Luke Skywalker could be. So anyway, so it's all emotional investment, and so as long as we can remember. At when we're when we're writing, I mean, just just, you know, make a balance between you can read stuff inspired. Get you thinking about things. Get you thinking about conflict and tone and and things like this. You know, you get it's good to think about these things and study them and look at other movies and how they function every now. But don't forget that eight year old child that knew how to tell a story. You know what I mean? You can, you can. You can go to a 10 year old and go what happened after school today, and they'll tell you a story. They'll know what a beginning, middle and end it. They know what the inciting incident is. They know what the payoff is. They know what the ending is, no and they know what that is. It's in their bloodstream. It's in their DNA. And so we go, we want to strike a balance between what we learn and what we already know, you know.

Dave Bullis 21:00
Yeah, you know. And somebody once told me about kids storytellers, that one of the main reason that they're, they actually become such good storytellers, is, is because they, they're not afraid to fail, and they're, you know, they're not really concerned about that. And they just, sort of, they just go in full force of that story and, and it's not until you start, you know, going through, you know, your your young adult life, or what have you, you start to go, oh my god, the peer pressure. Oh my god. What if I look, don't, you know, what if somebody thinks I'm an idiot? What if this isn't good? I suck. Then if this sucks, you know what I mean,

Gordy Hoffman 21:32
Right, right. There is definitely a, definitely an open, open feeling about what they're doing and everything else, absolutely

Dave Bullis 21:42
And by the way, I know you mentioned Paul Thomas Anderson. You know, I actually saw your AMA on Reddit, Gordy, and I laughed when you when somebody asked, Are you the Gordy that Paul Thomas Anderson thanked at the end of the master and you just responded back with the the Heisenberg meme of your damn right?

Gordy Hoffman 22:03
Yeah, I, you know, it's funny as it was. I remember that, I think I was, I had an intern in the office, and he was like, no, let me get this Any, any, and I was like, okay, just put it up there. You know, he was, he thought that was funny, or somebody was, somebody in our office. Was like, yeah, he kind of grabbed that meme and put that up there. Yeah, I was, I was, I looked at the master a little bit along the way the script. And, you know, I'm for obviously, you know, Paul is very close to my brother, and they were, like, best friends and like, literally, brothers in their own right, you know. And so we're very, been very close to Paul for for 20, you know, over 20 years. I mean, I, you know, I mean, I saw, you know, the Boogie Nights. I mean, my brother was telling me about Boogie night. I gave, I gave my brother love wise. And the fall of 96 and that was when he was shooting Boogie Nights. And he was telling me about this movie that he was making about the porn industry, you know. So it's, I've known now, Paul, he's amazing. He's so he really is our best. He's really the best we have, you know, in America. I mean, he's just, he's like, a Kubrick level genius, and he's gonna be, I mean, the best is yet to come. I mean, he's gonna phantom thread totally says that, you know, he's going to different play, he's going to be, he's going to everything is going to he's going to make so many great movies. And then, you know, the net second half of his life, it's really exciting. But, yeah, I'm very honored. And he's always been very, such a, such a humble he's always very respectful of me, and, you know, he's always been respectful of me, and he always, he likes my judgment, and he's just a great guy, you know, I mean, he's a wonderful man too. It's good guy.

Dave Bullis 23:51
So, you know, as we were talking about, you know, directors and giving notes and stuff like that. So, you know, in your experiences, in working with him, you know, does he sort of have that sort of same mentality where, you know, it's, it's not so much of, hey, listen to me, because I'm the director, but it's more of like he knows how to collaborate the, you know, the right way. Because I've had people on here who've worked with, like Quentin Tarantino, and that's one of the things they say was his strengths was, was that, you know, he would get into this groove, and they always knew when he liked stuff, because he would start, you know, laughing and stuff like that, and and, you know, they knew his vibe is this, Paul Thomas,

Gordy Hoffman 24:27
I've not been on the set with Paul, so I can't really speak to him as a director and like what that is. But, I mean, you know, so I just, all I can say is, from my vantage point, you know, he obviously knows how to cast. He knows how to direct an ensemble of actors and bring them together in the scene. You know, he's very, very gifted. I mean, it's he does so many things. Well, people just don't understand that he, you know, he's writing on a certain level that is highly original. And authentic, emotionally authentic and his he delivers high conflict. He never he doesn't run from emotional, emotional beats and high, highly intense emotional situations. You know, he knows how to cast. He has an incredible he has a Shakespearean sense of comedy, and how he balances comedy and his stories. So, I mean, you know, you're a limit. I mean, just in what I just said, You're eliminating, like several major directors that are in this country, around the world, that can't do all of those things. They do not do all of those things. They can't, they can't do all that. You just go on. You're not even talking about, you know, where he puts the camera. You're not even, you're not even talking about how he employs score and sound. I mean, it's, it's, it's, it's off the charts. So it's like, he has so much of that covered. He's literally, like, I mean to me, I mean, I, you know, obviously, you know, I might buy it, whatever. But the fact is, is that it's like, I mean, anyone who knows anything, I think probably would agree with me, but he is one of our he is, he is the master. I mean, he is one of the greats, you know, and by the time it's all done, I mean, he's because he's going to keep going, he's a young man, and he's going to keep going, and he's, he's got all his faculties and Phantom thread was such a, such a step forward. I thought in so many images of such a mature there was something so mature about the movie, and it was a real, real achievement. And, you know, and obviously the academy, you know, agrees, because they, they nominate, not only nominated the movie Best Picture, but also nominated him for directing and and I think that that was well deserved. They know it. They know that it was, it was it was truly, it was truly an achievement and really, really wonderful to see. So,

Dave Bullis 27:00
You know, Gordy, I that's, that's actually one of the movies I want to see this year. I haven't actually been, you know, either it wasn't playing at the time I went, or I haven't been able to sort of schedule time to go.

Gordy Hoffman 27:12
It just came out. I mean, it just came out. I mean, it just came out like, I mean, in LA, it's been out since the end of the year, end of 2017 but it just was released, I think last weekend, a lot of places, so a lot of people have not caught up to that one yet. So, you know, but, so, yeah, so, but everyone will get a chance to take it in. But I encourage every, all writers to to look at that, you know, to go, to go to that movie and and think about what, what is successful, and what is, what is effective about the story telling in the movie, and take it in, and I think you'll, you know, it's a good, it's a really great movie for screenwriters.

Dave Bullis 27:56
You know, that was my mistake. I actually thought it came out like end of November, beginning in December last year, so, but, no, it didn't, yeah, no, I was just gonna say, I, sometimes I get, like, release dates all mixed up, you know, and, but, yeah, but, but, you know, you made a good point. I want to, I want to actually ask about is, you know, when you're a screenwriter, you know, some of the, you know, the the ideas of becoming a better screenwriter are, you know, you have to read a lot of screenplays, and obviously you have to go to different movies. Do you feel that there's ever like an advantage of one over the other? Because I, one time, went to a screenwriting seminar and the person said, You can't judge a you can't watch a movie and try to dissect it that way, because you don't know what the script even look like, you know, they actors could be improvising, you know, this scene could blah, blah, blah, and, and I wanted to ask you, what do you think of that advice?

Gordy Hoffman 28:50
Well, I mean, the fact is, is that, you know, that sounds, I mean, it sounds like a fairly reasonable point. But the fact is, this screenplay is, is it's, it's part of making the film. And I think that ultimately, because there's a lot of scripts that you know, so you're so you can't judge the script Well, if the scripts, you know, it doesn't matter. In the end, we need our audience. We're not writing scripts, you know, we're right. We're trying to make a movie, you know. So, yeah, so, I mean, I think ultimately, it's, it's yeah, that sounds like, Okay, well, you can't judge the movie based off of this. Are you saying you can't judge the screenplay based off of the movie that we've just seen?

Dave Bullis 29:39
Yeah, that that, that's what the they were saying was, because,

Gordy Hoffman 29:42
Okay, I think generally, I think generally, I mean, I think I'm sure there's exceptions, or people, you know, drop the ball, or the money doesn't happen, or there's bad performances, or, you know, whatever. There's some, probably a number of reasons, but I think it generally, You know, strong writing, you know, tends to reflect in a strong movie. It's, it's very difficult to make a great movie from a mediocre script. It's just, you know, it's just difficult. They are very much correlated. I don't think there's a lot of variance there. And, yeah, so interesting question, though, I've never heard that.

Dave Bullis 30:34
Yeah, that's why I always like going in and, you know, just interviewing people like you Gordie, just this, you know, people out there in the field. And, you know, that's why I want to do this podcast, because they get to hear all these different different takes on different things, you know what I mean? And you get to share knowledge, because I think that's what technology has done. I mean, honestly, you know, once I started it's kind of, I kind of had my aha moment, you know, with all this technology and the way media is the way it is now, you know, that's, that's what it is. It's sharing knowledge and communicating with each other, just a lot faster and on a much now it's on a global scale, because I don't know if there's anybody on this planet anymore that you can't talk to if you want to, right? But, but yeah. And of course, we've seen with movies, you know. Now it's, you know, you know, you put them on Netflix, Hulu, all that good stuff, and then you can, you know, that is distribution, but, but I wanted to get back to you Gordon, just talking about, you know, your career and everything you know, you've actually, you know, directed a few movies. You've written a few movies. So I just actually wanted to ask you about some of those, and some of your experiences actually making those. So, you know, your, your first movie as you, as you mentioned earlier, was love Liza. So, you know, I wanted to ask, you know, where was the impetus for writing that screenplay, and how did you go about being able to direct that movie?

Gordy Hoffman 31:49
I didn't direct it. Todd directed it. Yeah, I wrote it. And I was, I was a cab driver in Chicago, and I saw somebody near a gas pump, and I was like, I was like, is that person sniffing the gas? And I didn't really see them sniffing it, but I was like, and I was in my cab, and I wrote that down an index card. I used to have all these blank index cards with me. I wonder where those are. I like, I wish I could find them. I wonder where they headed up. But I, you know, I had, like, yeah, I've got, like, to find some of that stuff. Anyways, yeah, I wrote down a man starts hopping gas and and, you know, and then that was the germ of it, where I was like, Well, why would he start doing that? It's just like, well, what if his wife committed suicide? And then I started to write that, and then he finds a note, and I found that I didn't plan on that he finds the note, and the note ended up driving the movie. But that's where love lies. It came from.

Dave Bullis 32:48
So, you know, sometimes when I find pieces of material that I've like written on an index card or back of a receipt or something, I'll look at it Gordy and I go, What the hell was I trying to say?

Gordy Hoffman 32:59
Yeah, yeah. That doesn't happen to be too much anymore. But sometimes, yeah, I'm like, I'll look back on something that I'll write down a little idea file. Usually I get, I get the idea, and I put it on, like a little document, and I just, you know, I have so many of them and but I usually I know myself that I better explain it so that I can look back on it and know exactly what it is. Because if I just write down macaroni and cheese, it's like, I'm like, What the Oh, is that idea? You know, you gotta like, let's like, what was that? It's like, so, yeah, but I think we've all had that experience of looking back at something we jotted down and been like, okay, I guess that one's gone.

Dave Bullis 33:41
You know, I've gotten into the habit of using my phone now. I use, I use, like, Evernote to take that, oh yeah, because it helps you organize things. And also, you're not, like, carrying around tons of sheets of paper, yeah,

Gordy Hoffman 33:55
yeah, yeah. That's, that's electronic, you know, that's the technology that we have now is that, yeah, you don't really have index cards anymore. You just, I just, usually just write an email to myself, send it to myself, and then it ends up in my little movie folder, idea list for the year, and then, and I'm backing it up every couple days, the whole computer. So I got a great Jae, have everything. So it's all, it's all different from back in the days, 20 years ago, when I came up with the idea for love Liza

Dave Bullis 34:27
I find it interesting too, Gordy, you were, you were a cab driver in Chicago, and you were just, you know, I guess in between fairs, you were just, you know, on index cards. You were just sort of outlining or brainstorming ideas that you could put into a screenplay.

Gordy Hoffman 34:40
Oh yeah, oh yeah, yeah, absolutely. I mean, that's the, I mean, you know, I just, that was what I was doing. And I, you know, to this day, it's like, you know, I mean, you know, it's like, anywhere an idea will come up, but at that time, you know, that's what, that's what my day job was. It was a, it's a whole nother experience, you know. And I drove a cab in Chicago for three and a half years, and, and, and that was, yeah, I can still remember exactly the gas station that that happened, and, and it was just one of the random things. It was like, and, and, and I just decided to go with it, you know, it was an idea. And I, you know, I just remember that it's like, sometimes you sit there and go, Okay, what ideas should I work on? And and, you know, any idea that you pick, you're gonna make great, you know what I mean. So it's like, it's like, I'm like, don't be so worried about whether or not this is the right idea, because you're gonna work on it and it's gonna be awesome, you know what I mean. So you'll make everyone, everything work. And so it's like, it's such a and I forget that, because I'll be like, you know, like, I don't know. And it's like, even, because, if I was forced to write my worst idea, I would, I would make it great, you know what I mean? I would just be like, the one, I'd be like, Okay, I gotta write on that. And then I would lean into it, and I would start to, you know, my imagination would kick in and start to come up with ideas.

Dave Bullis 36:06
You know, Steven Pressfield once said that you could, if you can get, like, a sentence out, you can draw a whole novel just from that one sentence. You can pull just from that absolutely. And he said, absolutely. I mean, oh, I'm sorry, Gordie, go ahead. No, no, I'm sorry. I was just gonna say that he actually wrote The Legend of Bagger Vance just from that one sentence. He had, like this moment where he kind of jotted down the sentence, and then he has pulled the whole novel from that,

Gordy Hoffman 36:34
Right. I mean, you know, and that's, it's, you know, it's usually like one little idea, a few little words, you jot down, and then it's like, the ideas there and and then you're off to the races. And, but, you know, I've done that in classes too, where it's like, I have people, you know, brainstorm like, 10 ideas for scenes, and then I asked them pick the worst idea out of all the ones, and that's the one I have them write on and to show them that, basically, any anything, you can make anything work, you know, you do not have to it does not have to be the best ideas and not have to be. I mean, that's really why forward any kind of writing challenges, any kind of 48 hour film, thought that's where that comes from. It's because it for, it's what people can given, given restrictions, you know, they can still have fun and be creative and everything else,

Dave Bullis 37:32
Yeah, and again, I think it's just when you're having fun. Because I think that, I think that's a lot of things that people forget. Especially, I mean, I've been there too Gordy, where I'm like, you know, I completely forget this is supposed to be fun. And it becomes like, so deathly serious, and you start kind of doubting yourself along the way, and then it becomes a little more, a little more. And then by the end, you're like, this whole thing sucks. I gotta get rid of this whole screenplay. I gotta start all over again. And then you can it becomes a habit that you that you have to break.

Gordy Hoffman 38:00
Well, every every screenplay you know, it's like, you know, any kind of master screenwriter or filmmaker you know will tell you it's like, anything you're working on, you're gonna get to a wall, you're gonna get to a place where you're like, this is awful, and I'm bored as hell, and I want to start something else. And there's this has so many problems, and I don't know how to solve them. And this is like, taking forever, you know? I mean, it's true despair and and the thing is, now I know that, like, when I get to that place, I'm like, Okay, I'm making that way. Like, I know it's like, okay, I'm actually halfway through, you know, like, because you are always gonna hit that spot, and it's like, and you are, you never get, oh man. This is, like, a this is so awesome. You know, it's never like that. You always get to place where, like, I'm, I hate every page. I'm like, all this stuff. I'm sick of reading this thing. I'm like, you have that feeling, and it's like, in that and when you have that feeling, it's like, oh well, you're getting there, you're almost you're you're probably rounding second. Just keep going, and then suddenly it will come back, and you'll fall in love with it again, and you'll come up with new ideas. And your problem, your, you know, solve these problems, and you'll have another draft, and then you'll start, and then you'll be like, okay, and you'll own it all over again. And then you'll really have something special. But we have to fight through, you know, the boredom, the despair, you know, just the just the loathing of the script. You know, at times it comes up where you're just like, God, like, I'm so sick of looking at this and thinking about it. I think it sucks, you know, or whatever. And you know, you're like, four drafts and, you know,

Dave Bullis 39:44
Yeah, yeah. Just even in the at the outlining stages, you know, sometimes you're like, oh my god, what the hell. What the hell was I thinking? And, you know, yeah, one of the things that I've learned too over the years is just like, little tips and, or so to speak, or if you want to call them a hack. You know, that's a popular word. Now, Gordy hack, so everything's a hack. So it's one thing I've learned is, is if you to start an argument, you know, have one, you know, have one, you know, obviously, that's where conflict comes from, right? I want a, you want a, and we each have a different way of how we're gonna get it. Or maybe, you know what I mean, and then we what we both need, this thing, and that's where this conflict comes from, is that, you know, there you want something and you can't get it. I want something, I can't get it. So if you sort of, you know, starting an argument, and that's why I make little notes when I'm going back through stuff and just saying myself, this is, you know, maybe this is something that I can do better. And then, you know what Stephen King once said, If you take a draft or something, put it in your drawer for two weeks or whatever, go back to it, and that's when you can look at it again with fresh eyes.

Gordy Hoffman 40:59
Yeah, it's great how time changes things, and you can look at stuff and be like, Oh, yeah. And you could definitely, you know, there's a lot of that stuff, but yeah, that's great advice.

Dave Bullis 41:12
So, you know, Gordy, as you took love Liza, and you were able to write a full screenplay, you know, how did you go about, you know, just sort of even pitching it and, you know, getting it into the right hands to get it produced.

Gordy Hoffman 41:27
Well, you know, it was a long process, but, you know, my brother read it, and like I said, he had not started shooting Boogie Nights yet, so he wasn't a movie star or anything like that. He just young and we read it, and he loved it, you know, and I didn't, wasn't giving it to him to be like, Hey, you want to do this, but he wanted to play the guy and and that's what it is. So we attached he was a task. We got a director, we got Todd, and then we started to couple of producers, and then we started to talk to people that could add access to money, and find, you know, producers that you know could raise, raise, actually, the money to make the movie. And so it took a, you know, it didn't take that long, maybe four years from from like, the whole period of like, starting to think about it, and people looking at it, you know. And then, and then, then we found some folks and and made it, you know. And got, was able to get Kathy Bates involved and, and that was how we, we got the money. It was very low budget at the time, and, and then, you know, got into Sundance. You know, people responded at Sundance to it, and it got to Sundance. And, and then it was bought by Sony Classics, and they distributed it. So, yeah, so that was that sort of the journey. And I think it's, I mean, somebody told me it's on HBO right now. So think if you have HBO, you'll be able to watch it. And obviously it's on Amazon for rental, but it's, but Sony ended up Sony Classics, the same guys that were involved with love. Liza, are, you know, are still running Sony Classics, you know, and call me by your name is the Sony Classics acquisition that they picked up before Sundance. And, yeah, so,

Dave Bullis 43:35
You know, Gordon, you mentioned Sundance, and you mentioned, you know, call me by your name. And also, you know, with love Liza, I saw an article, and I don't know if you saw this yet, in the LA Times, that says the spec script is dead. And what they mean is, is that Hollywood only wants to make the big budget blockbuster movies, you know, based on, you know, superheroes and things like that, or or remakes of classic movies and stuff like that, you know, you know, and that the spec scripts now all go to Sundance. So if you want to make an original movie, you know, the place to debut it or show it and get it bought, etc, is Sundance. You know, I don't know if you've read that article, but do you do agree with that in today's current market for screenwriters that you know, Sundance is where, you know, independent movies really go

Gordy Hoffman 44:24
Well. I mean, Sundance is an incredible market. I mean, if you get into Sundance, I mean, all eyeballs are there for acquisitions, and you can, you know, pick up a movie that can do considerable performance at the box office, and also could win Academy Awards. So it, you know, obviously, it's an, it's a great launch pad now, you know, I mean, look, you write a great screenplay, you know, you're gonna be able to do a lot of things, you know. And that's never going to change the idea. Of, yeah, the what was happening in the 90s. The markets changed. There's the you know, how they but, you know, but the 90s were also different from the 40s, you know what I mean. So it's not like some, you know, like some evil thing has happened. It's just the market changed. Storytellers can go different places, but you obviously can, you know, if you write something special, you know, you might be able to get, you know, involved in television, and television episodic is obviously sort of the there's another golden age right now in terms of, you know, storytelling and television, but, you know, but then you can also, you know, write a get out or write a Lady Bird. Obviously, these people have access and everything. And there's certain, you know, opportunities that might been afforded credit Gerwig or whatever. But the fact is, is that, you know, three billboards, you know, these are all movies that are doing, doing well, they're going to do well, no one who is involved with making them is on, is like, wow, I wish I hadn't been involved to get out. I mean, it's like, no way. And get out was, you know, a low, lower budget. Did not have any kind of, like a Avengers type of budget, and it was. But it all goes back to the writing, you know. And it you know. So just you know, people find, you know, writers and people want to find like, oh, well, stock market, or, you know, make some you know ideas about. And the bottom line is, it's ultimately an excuse not to deal like, to not to deal with the truth The truth is, is that we have to do what we were talking about earlier. We have to fight through the boredom to despair, keep working our drafts and make them so good that it blows people away. I mean, I got my short got into Sundance two years ago, and got me a job, like a feature writing job shortly thereafter, and it was all because of the work that I put into the short. And I made the short as best I knew. I just made it best I could. And, you know, and it worked, you know, it got into Sundance, and people saw it, and it landed, you know, it led to a really nice, you know, it helped, it can help my career, and it moved everything forward. And, you know, somebody be like, Oh, well, how? You know, it didn't follow any kind of formula or anything else in terms of, I just decided to make, you know, I was like, I want to make the sword to kind of show people I can direct. And, and it ended up doing things that I did not anticipate or expect and but I, but the thing that I did plan on doing was making it as best I could. And so everybody, and I know people like, well, whatever, you know, yeah, sure, write it. Work really hard in your on your screenplays. That's really great advice. Well, you know what? That's what happened? I mean, it's like, where do you think get out any of these movies? Anything that's like, comes out of nowhere. Any you know, anything that like, it's like, interesting. Where do you think it comes from? It comes from people like, picking up, you know, opening it up, getting going with their movie, working really hard on it, continuing to take notes, continuing to push it forward. That's that stuff that's never that's that has not changed, you know? And, yeah, the idea maybe it's a good thing that, like, oh, you can't just put together a high concept. And the movie, movie, you know, the studios are so scared somebody else is going to get it, so they buy something and it's like, sort of half baked, and it's not even that great, and then you don't even get to really work on it after they bought it. I mean, you know, maybe that's not really what we want, you know, maybe we want a system that is like that is exactly like that. It's like, write, a big, sick, write, write, write, something like three billboards. Come up with something created quite create a dramatic story, write a really funny comedy, write a really scary horror movie, and just make it the best you can, you know. And I think the market's gonna find you anyways, and it might be better than if they bought your high concept, you know, thing 15 years ago or 20 years ago. And did that, you know, yeah.

Dave Bullis 49:28
And the movie you took, the Sundance, was dog bowl, correct?

Gordy Hoffman 49:33
Yeah, yeah. That was a short I had a couple years ago that I that I had there, you know, good. That's also, that's on amazon prime. So if anybody you know wants to see it, it's, it's on Amazon Prime. So if you have Amazon Prime, you can watch it for free.

Dave Bullis 49:48
And I'll make sure to link to that in the show notes as well.

Gordy Hoffman 49:51
So, yeah, yeah, just you know. So if you're like, like, I want to see if this guy knows what he's talking about, I would see his crappy short. I'm gonna go, I'm gonna go check out his. Short, see if it's good. Man,

Dave Bullis 50:04
I want to check on when you go to Gordy Hoffman,

Gordy Hoffman 50:16
Yeah, you gotta, you gotta check up. You gotta watch dog bowl. Man, see like, Come on, man, check it out. It's nothing like, you know, you go and check somebody's movie like, oh, man, really? But I think people like, dog will good. It's got some nice, great actor. I mean, the star that is excellent. And I think people enjoy it, yeah,

Dave Bullis 50:35
You know, I remember, you know, I saw you were crowdfunding for that, and I just wanted to ask Gordy, you know, really quickly, you know, what were your experiences crowdfunding, that movie did, was crowdfunding what you thought it would be, or was a little harder, a little easier?

Gordy Hoffman 50:49
Oh, man, it's like, I mean, for somebody with low self esteem, I mean, it is brutal. You gotta, you gotta, like, you know, you gotta ask people for stuff. It's like, oh, I mean, it really, but you know what it was like. I was I, you know, I, you know, I stumbled onto a lot of things that you do. Well, it's, I mean, that's a whole nother podcast, but, you know, I, you know, I found my way through it. And people, I had a lot of people that wanted to help me, and I so I had a successful run, and then I hadn't finished the script yet, and I, like, I raised all this money, and I was like, Oh no. Now this has to be good. And talk about pressure. I was like, whoa. And, but then I, you know, then I kept it was great. I mean, you know, I really made you committed to, like, making a great movie. It was an excellent way to to fund the movie. It worked. I mean, man, I mean, think about all the Kickstarter campaigns, or crowdfunding campaigns you've been involved with. And, you know, unfortunately for my backers, you know, they backed a film that went to Sundance, you know. So they were like, they were like, wow, this is awesome. And then it went, then it went, you know, played all over the country, and, you know, so people were able to, most a lot of people that backed it, were able to see it in a theater, like at a festival, and, and I was at a lot of those festivals, so it was really, it was super fun, and, and, but, yeah, the Kickstarter was a lot of work. I mean, you know, it's, again, it's a whole other podcast, but, you know, there's a lot, there's a few, few tips for that. But if you ever want to do a Kickstarter, like, like, as I did two campaigns with dog ball, one the beginning, one at the end, and, yeah, I've got a raft of experience about that, and I always, always want to share that, because I think there's a lot of things that people do and they can avoid and and I think it's a great way to find the money to make a short film and show people that you can write and show people you can direct. And it, you know, I think it's Kickstarter is fantastic. But there are some things that I think people get, you know, and it usually goes ultimate, you know, in many ways, it goes back to, you know, something that bogs writers down, bogs filmmakers down is a lack of patience. I think people are impatient to launch their campaign. They're impatient to shoot. So they don't want to, like, do another draft, they don't want to write another movie that they want to get to shooting. And I think with Kickstarter, it's like, you just kind of want to launch it, you know. You're like, I want to, Okay, we're ready, you know. And then you launch it, and, you know, you don't really have your ducks in a row. You're not really ready. And then all of a sudden, it's like, oh, you know, like, I, I'm like, no one is no one. I don't really, I'm not really getting the money I thought I was gonna get, you know. And I think it goes back to having some patience and, you know, preparing and doing the right work and getting it all ready and doing exactly what you would do if you were, you know, wanting to shoot a script, you know, just taking the time to do it.

Dave Bullis 53:52
Yeah, you know, I crowdfunded way back when, in like, 2010 and I did it again in 2011 and you know, it was explaining people what crowdfunding was at that time. Because, you know, not, you know, nowadays, everybody has a Kickstarter. It seems, I think some people get a little burned out. But, I mean, when you're actually doing it, Gordy, I hear you. I was right there with you, because he feels, you know, you're like, my god, is this seeing even gonna be possible? You know, our people, you know, because everyone will tell you what I what I usually do is, and this is really quickly running out of time. I call, I call it the 1% rule. And so if you ask 100 people to donate to your crowdfunding campaign, 99 everyone, everyone's gonna tell you, Yes, but 99 won't do it, and that one person will actually go through it and give you some money. So if you use that 1% rule, that's what the that's the multiplication that you're gonna have to do to make sure that you have your movie, so your multiplication, your and your division. And then, if you figure, you have to tell that many people. So if you know that, you're gonna need, maybe, like, I don't know, $20,000 $20,000 you have to, kind of, can, you know, figure out how many people you're gonna have to talk to in order to get that done. Because, you know, everyone does what's called Chinese math, and they're like, Well, if I had 20,000 people each give me $1 I'd have them all the money. Or I need only one person to give me $20,000 you know what I mean. So it's kind of like, you know, using all that to your advantage, you have to figure out, you know, okay, these are where I could go. These are the family, these are the friends. They can give me 30% you know, it's so stuff like that that, you know, you've learned as you, as you go about doing all this stuff,

Gordy Hoffman 55:36
Yeah, yeah, it's a, you know, there's a lot of stuff going on with it. But I think it, I mean, it boils down to content, how you present, you know, your idea. And I think there's a lot of pitfalls with that. I figure people think, oh, I should make a four minute video. No one in the world has ever watched a four minute video. No one watches four minute videos ever. It's like, you know, and it's like, let me explain it. Let me bring everybody in. Let's talk for seven minutes about what the movie's maybe about. Nobody want to nobody wants to watch that, you know, it's like, so there's these things that you sort of realize it's like, you know, make a 45 second video, you know, and and like, write a little bit about it. People want to read it. They're going to find it. But basically, just give them a little video reminder. Make sure you have a ton of rewards. Make sure you have a lot of different ways for people to get in. If you only have 120 $5 award, and then the next 170 $5 you're gonna be in trouble, you know. But if you have five different $25 awards, you know, some people don't want DVDs, you know. They don't want a poster, you know. And it's like, if the only thing at that money level is a poster, then they're like, I don't want to poster, you know. But if you're like, oh, you know, I won't give you anything at $25 you get people signed up for that because they don't want anything mailed to them. So, I mean, it's like, it's amazing. I mean, all these things that I sort of learned while I was doing it,

Dave Bullis 57:00
Yeah, it's, um, it's all the things, you know, speaking of the video really quickly. I know we were almost out of time, but really, but I once had a friend of mine, his crowdfunding campaign was not going anywhere. And he said, Could you, you know, he goes, Dave, I know you've done this before. Would you mind looking at this for me? And I looked at it, and Gordy, he had him. He had like a nine or 10 minute trailer, so to speak. And it was him talking on the couch. I said, my God. I said, what could you pot? There was no like other shots, there was no like footage of the movie, or even concept art or the storyboard, or nothing, even the screenplay, for God's sakes. It was literally him on a couch talking for like 10 minutes. And I said, Dude, I know you, and I don't want to donate money to this.

Gordy Hoffman 57:45
Yeah, yeah. I mean, it's really, I mean, I learned that, like, right when I was doing it, they, I mean, somebody, I was reading a blog, and somebody was like, we, we watched, we watched videos for six months, like, we just studied Kickstarter campaigns for six months. And I was like, wow, okay. And they were like, and we ended up making a movie. We ended our video ended up being two minutes, or a minute and a half or something like that. And they said, and we should have made it shorter. And I was like, when I heard that, I was like, whoa. And so my, you know, my video is 70 seconds. I think it's like a minute, and I made it like a deconstruct. I did like this. I just came up with a quick concept. I went out and shot it, and it was, it was a little bit slapped together, but it was like, I just, I was like, I'm gonna sort of do the anti Kickstarter video. And not really it was different, but people loved the video, you know. And it was like, it was people really responded to the video, because it just reminded people, like, oh, Gordy's talented. It's funny, or whatever, you know, they just said, enough. And then, you know, so. And then I just I, and I also believe I had a lot of rewards. I had creative rewards. They were funny to read, and I had a ton of different ones. You know, not so many that people couldn't make a decision, but I just had a lot of lot of ways for people to participate. And I also just remember that it's like, just remember, not everybody wants a DVD, and if you apply that principle to every war that you give, then you're going to come up with alternatives. And you'll be surprised that people will actually, they'll take the other thing, and you'll be like, Oh, they don't even want a DVD, or they don't even want to a download, or, you know, they just want to this, you know, they want to actually have that, or whatever. And, but, yeah, the videos, you know, I don't think I've ever watched a video. I mean, anything, it's over like, you literally. And everyone you go on, they're always, like, four minutes long. It's like, you kidding me? I mean, no one watches Nobody. Nobody watches that. Not even, you know, not to anyone related to them. Nobody, nobody watch. You know, it's just. Too long, man, it's too long, dude. Okay, come on, man,

Dave Bullis 1:00:10
The best crowdfunding video I've ever seen, Gordy. This guy actually pretended he was kidnapped, and the they filmed it, and he was actually, and his guys were like, well, you know, you need this money. And he would goes, well, I'll get it. And they like, who's gonna give you this money? He said, I'll go to crowd, I'll go to Kickstarter and or Indiegogo. He goes, I'll ask for money on that. And he goes, Well, they go, really, you can do that. And they that was the pitch. And it was actually, it tied into the movie as well, because it was about a kidnapping. So it was actually pretty creative. And it was the the body by Kenny G, not, not the musician, by the way, it was, but it was another, another Kenny G, but, but, but I'll link to that. Everyone in the show know us, but it was actually really, really good, good crowdfunding campaign, and he ended up making the movie, but, but, you know, Gordy, I know we're running out of time. I just in closing, Gordy, I just want to talk about Blue Cat again. I know Blue Cat, it's open for submissions right now for the 2018 season. So if you could, you know, just in the in the few minutes we have left, could you just, you know, give us a little more information about Blue Cat.

Gordy Hoffman 1:01:21
Well, everybody should know that we have really great readers, and we provide written analysis on every script that enters. So if you enter blue cat, you will get notes back on your script. Google read your entire script, and you will get notes back. So that's, that's a lot of people still don't know about that, but Blue Cat's been doing that for, you know, over 15 years now. But that's, that's, that's one of our traditions, and we do that as a part of the entry fee. We accept features shorts pilots have both hour and half hour and we are also accepting short films this year, the first time we've ever done that. So we're gonna have a screening next June of the top short films that we receive. The deadlines, February 20 and the next. I'm not sure when you're airing this, but February 20 is the is the next, is the final deadline. And you know, you can Google us and sure you guys will have the links for that. But, yeah, I mean, if you're ready to submit, you'd like to get some notes. Blue Cats, great for that. If you've got you're really, really excited about your script, please send it to us. If you're still like knowing you needed to work on it, then work on it. Send it to Nichols or Austin later on the year. And you can, you can get back to us in the future, but, you know, just use blue cat, use screenplay contests to, you know, to help you and encourage you to develop yourself and and only when that happens. You know, should you be using screenplay contests? But yeah, we're really excited. We, you know, we have a great, such a fantastic group of readers. I'm very proud of them, and and, and everyone really loves our feedback. So, you know, looking looking forward to meeting the next winner. And, you know, the next winners, and, and, yeah. So I'm looking forward to getting your scripts.

Dave Bullis 1:03:19
Yeah. And, like I said, I've entered group blue cap before, and I really like the feedback that I got. And like I said, go to you somebody I've wanted to have on here before, because you have, you have the right, you know, attitude, the personality, to run a screw any competition. You're not only the founder, but you're also, like, this brand ambassador for it. And you know, you have that right attitude for it, man, and I and, you know, that's why it's so cool having you on recording so every interview. You know what I mean? It's like, you're the type of guy, like, nothing bothers you. You know what I mean? You're just like, you just go with the flow.

Gordy Hoffman 1:03:53
Well, I appreciate that, man, you know, hopefully I can remember that sometimes when I'm at traffic out in Los Angeles, but, yeah, I look forward to being back on again. Man. It was a great talk. I could, we could probably keep going. I mean, so if you ever want me back on, I'd love to talk about anything you don't want to get into. There's a lot of stuff in the just great interview. And love having, love being on,

Dave Bullis 1:04:17
Oh, and I love to have you back on Gordy. And before we we sort of cut this off. Where can people find you out online?

Gordy Hoffman 1:04:27
Well, you can find me, if you Google, you can find my, probably my Instagram account and my, you know, I don't really tweet a lot, but I do have a Twitter account, and, you know, you can reach out to me through Blue Cat. It's pretty easy to find blue cat, and you can reach out to me there and stuff, and I'm also, you know, one of the things that we do where there's a lot of interaction is we have something called the Blue Cat Writers Group, and that's on Facebook, and it's a closed group, but pretty much anyone who wants to join just gets approved and. And we always have weekly discussion questions, and, you know, there's a lot of interaction, and it's very positive, and it's not overwhelming, and there's not a lot of, you know, extra stuff in there. It's really, you know, it's really about the craft of writing and sort of give and take around that. So that's another place that people can find me,

Dave Bullis 1:05:18
And I'll make sure everyone to link to all of Gordy's social media links in the show notes. But Gordy Hoffman, man, it has been a blast talking to you, and I definitely would like to have you back on because we, you know, other guy, like we were just saying, you know, we could, we could talk for another whole, another hour or two,

Gordy Hoffman 1:05:34
Right! Well, looking forward to it, Dave.

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Alex Ferrari 2:32
I'd like to welcome the show J Horton man How you doing brother?

J Horton 3:51
Very good. Thanks for having me.

Alex Ferrari 3:52
Oh, man, thanks for doing this man. I'm a fan of what you do and how you do it. I it's rare to find filmmakers who get it and and and figured out how to make a living as a filmmaker which is you are in the top 1% of 1% of 1%. And, and and yeah, I would like like you saying your YouTube videos and a lot of stuff your content is like I'm not rich by any stretch of imagination, but I make a living doing what I'd love to do and that's why we got I wanted to kind of bring you on the show to explore about

J Horton 4:28
Yeah, and to be to be fair, it's taken me a long time to get there and a long time to change my mentality from you know, I'm going to be Quentin Tarantino to I'm going to make a living as a filmmaker.

Alex Ferrari 4:40
Right and I think we all you know, you're You and I are in similar vintages as I like to say yes, so um, you know, when quitting came out, we were probably in our in our youth, if you will. And everybody of our generation wanted to be Robert Rodriguez Kevin Smith, Quintin Tarantino you know, Richard Richard Linklater. You know, John Singleton, Steven Soderbergh, like they're all those guys. But Tarantino has that rock star, you know, vibe to him when it came out. And I think he, as wonderful as he is, he did hurt a generation of makers because we all figured out like, we're just never gonna be Quintin Tarantino like it's, it's, it's hard pill to swallow for a lot of filmmakers. It's just never and it's okay because nobody's ever gonna be Quintin Tarantino. So tell us a little bit about how you got into the business.

J Horton 5:32
Okay, well I basically I got started doing movies because I couldn't do anything else. I was small, I didn't like sports, I watched movies all the time. So that was I was always a major focus of mine. And then you know, speaking of Tarantino, he, you know, Reservoir Dogs came out when I was 18 like coming out of high school. So like that, like for the first time was like, Oh, this sort of director does this is this is a director I could do this. Now. It took me another you know, four years to get into college and you know, kind of start studying film. But you know, by the time I had finished there, like I was chomping at the bit to make a movie. So, you know, I did my first movie right out of college, you know, we saved up a few $1,000 me and a friend and just we had the Panasonic dv x when it first came out

Alex Ferrari 6:20
dv x was it the A sir, was it just a straight up? You have the A

J Horton 6:25
I believe we had I think it was before the A.

Alex Ferrari 6:28
So it was the first first generation got it.

J Horton 6:30
I'm pretty sure it

Alex Ferrari 6:31
Wasn't that a great little camera man? I'd love that.

J Horton 6:33
It was you know, I still like like the look of it. Sure. I did a I did a I mean I did a really one of my not ladder movies but like mid career movies like way after HD had kind of taken over. I think it was like 2010 but I liked that look so much. I actually shot one last feature on it you know, I still have called a trap which I did quite a bit but yeah, love that look.

Alex Ferrari 6:57
That look was awesome. And it was just for people who just don't understand what that camera was. It was the first 24 p camera so it was the first time we could see a film look inherent in the image before then all we had was like the Canon XL which was oh it's just horrible disgusting. It was disgusting and then you met and you mix that with Final Cut Pro I think was four maybe four or five

J Horton 7:25
I think I started on five but I'm again I'm

Alex Ferrari 7:27
It's around yeah it's around there so you combine those two remember yet the plug in the cable and then let the let the final cut like run through the tapes to digitize high rez which was standard def and I know everyone listening to like it's just too old farts talking about the olden days no understanding how awesome that was like it was insane

J Horton 7:49
So I still had you know the mentality that you know I'm going to be big I'm going to be a Spielberg I'm going to be a Tarantino and be Rodriguez but I'm making this small movie and I didn't realize it at the time but I was laying the groundwork for you know my Later career. So anyway, we we finished this movie it was originally called Rise of the undead many years later distributor changed it to rising undead. But anyway, we sold it to York entertainment. Like just right out the box. I don't know if you know her to your work but Okay, so York was like one of the first like predatory distributors. So and I didn't know I didn't know anything about distribution marketing nothing I was the deal make my what was the deal. God 12 year license on the sales fee was like, the cap was over 50,000 or 50,000 something ridiculous. And I honestly don't remember the rev split. I think it was like a 60-40 maybe something like that.

Alex Ferrari 8:54
But you never made it. You never saw a dime.

J Horton 8:56
Not from them. No.

Alex Ferrari 8:58
Did you get the movie back ever?

J Horton 9:00
Um, years years later, which I'll get into that a little bit later. That's how I discovered Amazon and started doing shelf distribution was. But um, so anyway, we finished it. We sold it to York, and I was like, and they didn't release it. You know, like, uh, you know, it was in blockbuster. It was in Hollywood videos like, and I didn't care so much about the money at the time. I was like, Hey, I have a movie out. We'll see some momentum next year

Alex Ferrari 9:26
Can stop you right there for a second. That is the worst disease that we as filmmakers have. When we're first starting out. We're like, Oh, well, I see it on the shelves or I see it on Amazon or I see it on iTunes. And I've arrived and I don't care really about the money. You'll never make it as a filmmaker if you don't change that mentality. Agreed?

J Horton 9:47
Oh, totally agreed. And what I was about to find out was that no one else was going to give a shit that my movie was in blockbuster. You know? So like, I get it out and we're living in New Orleans at the time and you We were planning to make the move to LA Katrina happened. And we moved right after Katrina. So I get to LA. And I have this movie, and it's sim blockbuster. And I'm like, LA is going to just be like, welcome. Come direct our movies. You know,

Alex Ferrari 10:15
Here's 20 million. Here's 20 million

J Horton 10:17
Oh 20 million, or even one. I mean, I wasn't quite that, you know, delusional state. But I was still delusional. I mean, I was thinking a million or 500,000,

Alex Ferrari 10:28
at least that's nothing,nothing. they handled that they just handles out to anybody who walks in the door.

J Horton 10:35
So, you know, I'm, you know, I'm querying production companies and studios, you know, and just, you know, if I ever do get responses, they're pretty much like, lol. Send. So, but so, so here I was, uh, you know, I directed this feature film, you know, I graduated college, I'm in LA. Nobody will hire me for anything. I'm like, Hey, I directed this. I wrote it. I edited it. I could, you know, I could do editing. I could, you know, I could do I work the camera. I could do camera work. I could, I mean, I couldn't do work for free. I mean, like, I couldn't get a job. So I was back working at Starbucks. You know, it's like, you know, six months goes by still no job. And I finally get an assistant editor job on this rinky dink horror movie, I think it was called butcher house. And the special effects guy on that was getting ready to shoot his first movie, and I still had that dv x. And his dp had quit. I wasn't really a dp, but he was like, Oh, you have the camera. You know, we're shooting tomorrow, come shoot my movie. And that kind of set me off on my path. You know, I worked for that guy. And then his EP was a filmmaker named john Claude Lamar. I started editing and directing for him. Then I got noticed by the Garcia brothers and I started directing for them. You know, I just every that just beget everything. And I kept moving.

Alex Ferrari 11:56
And it just, it just kept rocking and rocking. Alright, so then. So you have a fairly long IMDb. I've noticed.

J Horton 12:04
Yes.

Alex Ferrari 12:05
How many movies? Are you popping out a year now?

J Horton 12:09
Oh, man. Um, I mean, at my height, I was probably doing 12 a year.

Alex Ferrari 12:14
So one, one a month, one a month,

J Horton 12:16
One a month. So one of the companies I started actually both the companies I was directing for their their business model, they were doing micro budget movies, like between $10,000 or like $60,000. You know, they got a little bit higher later on. But anyways, so they're making these movies, they get like one, you know, B level actor, they'd have him for a day, they had had the movies pre sold. And they were just impressed by my ability to be able to work within their time frame. You know, so we would shoot these movies in five or six days, sometimes less. And then you know, I would have less than a month to edit them feature films, you know, put them sure like the that date, that release date would be set before we started shooting like they had both of the companies had set deals with different distributors and aggregators. So like they would we would start shooting in April, and the movie would be like on the shelf in June, just like boom, and they would do them. You know, at least one a month. There was one month with the Garcias where I shop for movies. We did one and we did one. Pretty much a no it was actually that period was concurrent, like one after another. So we did. We did one movie and one day, I'm sorry, two movies in one day, one movie in two days. movie and five days. And then another movie and four days.

Alex Ferrari 13:36
How do you do two movies in a day? Like I look I've shot fast.

J Horton 13:40
I'm sorry? Not in one day? Oh, you're asking I gotcha. I gotcha. Yeah. Okay, how do you shoot a movie in one day?

Alex Ferrari 13:45
Yeah. I mean, you do I know how to do it. You just put the camera up, and you let the actors act. And it's basically master shot theater?

J Horton 13:53
Well, it can be on what, what worked for me. And now I'm not saying these are great movies show. We still shot them in a day. But sure, better than you would think. So like, what we would do is, you know, we had, we would go to sets like stage sets. And you know, we would so have so many scenes in the living room set, we'd set up three cameras, we would run each scene twice. You know, I mean, you know, unless somebody flopped or something, but we'd run two times full through with two completely different sets of coverage. So I would end up with, you know, six pieces of coverage per scene, on average, okay. And what I'm one of my apps was he was really, he was really good. So we like we would set him on the second take on a long lens and be like just fish get my inserts. And I wouldn't even always have them set. I would just be like, get where you can get and then everybody else would have standard coverage. And my editing background helped me do this as well. Yeah, I mean, can you please tell the audience how important understanding editorial helps you make these kind of films? Yeah, I never wanted to be an editor. I never wanted to edit anything. I edited my first movie out of necessity, but you learn, like if you want to get into directing or writing or any editor, it's one of the best positions to move up. Because like, not only are you learning the entire process, what works, what doesn't how shots fit together, how much you actually need, you're also setting with the director and the producer, sometimes the finance years, if you're lucky enough to be on set, you're sitting right there with the main producers and the visiting the people that visit. You know, like the bigwigs, the guys with the money. Like, I mean, I've gotten movies, you know, small movies financed from being on that set and talking to those people. You know, so I think I think editing is probably the best, you know, maybe dp on bigger things. But like in India,

Alex Ferrari 15:49
But even even dp as an editor, as editorial allows you to figure out what you need and how fast you'd need to get it and what you absolutely need. And then also, it's one thing being on set, but it's another thing being in a room with producers directors financier's for, arguably two, three weeks at a time sometimes I mean, in your your case a lot faster. But generally speaking, it could be months that you're working together, you know, and those relationships build up.

J Horton 16:18
And one of my very first gigs after I started working besides the horror movie, I was operating camera on this 24 hour shoot, it was this weird ass comedy documentary. I'll spare the details. But we were I was setting there with the main producer because we were doing some live TV editing on it. And you know, so I talked to him for a few hours. And you know, offhandedly mentioned that I was a writer, and he was looking for a zombie script. I didn't have one, but I was like, dude, I could write one in two weeks. And, you know, a month later, we're shooting edges of darkness, which was, you know, my first California, you know, directing.

Alex Ferrari 16:55
Very cool, man. Sorry. So you're popping out a lot of movies a month, what is your business model as a filmmaker, so kind of explain that to film to the audience.

J Horton 17:07
So, at the time, when I was making all of those, I was working for other people. So I was like, a hired gun, I'm watching their business model. So the business model was basically, you, you know, you have to, it's a quick release model, you know, like, you have to put out so much material a year, you know, and most of them did, okay, but these aren't, you know, they make it for 50, they might make 75,000, in the first year, or they might make 100, or it might break even, you know, they had a pretty good track record for not losing. But, you know, it was a volume business for those guys. And so I'm sitting there watching these guys, I'm like, Okay, I get the business side of it. Now, if I can, if I can fine tune the creative, and you know, make these a little bit better, which, you know, I believe you can, like, that's, that's a good, that's a good model. And then, you know, I started working for a larger company for a while and animation company, which kind of took me away from filmmaking for about two years. And then last year, year before last, I started getting back to basically taking their business model, but creating it for myself. So like that, that's what I'm doing now. And I chose a slightly different path with what I'm doing now. So like, I had talked to a producer, because so three years ago, I shot a movie called Death day, or it was called the campus, the distributor changed it later. I have that a lot.

Alex Ferrari 18:33
But they tend to do that.

J Horton 18:35
Yeah, this, but this movie, I think, I think our hard budget was like, I don't know, 45,000, and maybe another 20 or so and post, but so it was decent for a micro budget. And you know, we shot it anamorphic you know, I was pretty happy with how it turned out and basing my password. I was like, Man, I'm gonna make 100 grand first year on this easy breakeven, you know, so it comes out and like late 2017 or early 2018. And it just wasn't the case anymore. It failed pretty spectacularly. Like I didn't make anything and I'm still like, you know, dealing with investors and whatnot on it. So I was kind of in a spot where I'm like, this business model that I came in professionally on, like, it's not really working anymore, because like these guys, they were making these movies so fast, but I don't want a month but you know, they weren't particularly they weren't all great. They and they weren't making money anymore. But in you know, 2010 2014 money was still flowing. Yeah, yeah, you could make a movie for $50,000 put Eric Roberts in it and still, like make money. You know, not anymore. Now. They're like Eric Roberts. Oh, shit. I got 30 of those. Yeah, exactly. I mean, I remember I was at Cannes a few years ago and one of the I overheard a producer or distributors saw I'm saying if I see one more fucking movie with Eric Roberts over the screen

Alex Ferrari 20:04
I I've mentioned Eric a couple of times because I one year as a post as a post supervisor worked on three Eric Roberts movies, just myself, and I'm like, he must have done about 20 to 25 movies that year. And it's just he just died looted his whatever value he might have had, you know, there's an end, there's a handful of those kind of actors who could do that kind of stuff. But in for people to understand in 2010 2011, DVD was still a thing. That was huge, it was still a thing. And at that time, streaming had just started to the idea started to germinate. And Netflix has just started to do it. And as the technology got better and better, but so you could literally put out a crap movie for a $50,000 crap movie with Eric Roberts and you pull 100 grand off of it just Oh, yeah. comfortably comfortably. Those days are gone. Yeah, that in that sense, in that sense. So how did you switch your business model currently?

J Horton 21:01
Okay, so the other thing that happened, I think it first happened around 2010. Amazon box, which became Prime video direct, it was somewhere around that time, I think we were still putting them up through CreateSpace. Like, it was a self book publishing thing, but she had a DVD. And when streaming first came out, you could you could upload your movies through there, and hardly anybody knew about it film, right.

Alex Ferrari 21:25
And you and you were basically a big fish in a very well, a small pond, because it wasn't a lot of people a lot of competition.

J Horton 21:32
Exactly. And that, you know, that first movie, the rights hadn't expired, but the company had went under, so I got the rights back on that I still had the rights on trap. And I think one other, so I put these three movies up, and I kind of just forgot about it, you know, they were making five or six bucks a month, something like that something small. But I think it was 2000 A year later, like 2013, one of these movies, like just out of nowhere, like I wasn't promoting it, nothing, it just it just popped up. Like it was making, I think it was around, I think at the height, it was making almost 2000 a month, but it was bouncing between 1002 1000 a month for almost 12 months, like I made, I made the budget on it, then this movie was at least six years old, maybe seven. And I was like, for the very first time. Like, I mean, there's something to this, like self distribution thing. So I you know, I finished my stent directing for the other guys and you know, had the failure with campus. And then was like, I'm going to try to go back to this self distribution model, you know, so, and a producer had told me that they were having a lot of trouble, you know, with do narrative features, you'll get lucky, but he's like, you should try documentaries. And at the time, I had no interest in documentaries whatsoever. But I was like, wow, I mean, I like to make stuff let me let me make a few and see what happens. So I just really as fast as I could make them. I made I think it was like six documentaries and I did these and like I want to say two months.

Alex Ferrari 23:07
Full Feature.

J Horton 23:08
Yeah, like between between 60 and 90 minutes. So with streaming with streaming documentaries, like if you hit over the 60 minute mark, you can kinda you can sell it as a feature try anyway. So between 60 and 90, so like I would and I mean these are talking head kind of documentaries there be you know B roll but you know most of its stock you know, I do I do the interviews and like a day, you know, like I would set up five people interview them for a couple hours apiece and just boom, knock it all out. So and I was just basically throwing shit at the wall. I was I had subjects I was interested in, but I had no idea what the market would bear. So I'm trying to figure that out. So I do these six and and each one's in a completely different genre. You know one about a dog rescue one about medical cannabis, you know, when about Brexit? I forget the other three but So anyways, I put them out really quick.

Alex Ferrari 24:04
And so what made you choose those topics? Were you actually going after hot topics or hot niches or something like that Rubble, the soup mentality behind it.

J Horton 24:14
I was I was trying to figure it out. Um, and at the time, I was whatever I had access to, like, what was the what was the path of least resistance? What am I interested in? What could I spend a couple of weeks on and not want to puke? You know, I had a friend that ran the dog rescue in Vegas. So like I went down there and did that one, the the Brexit one, I have a filmmaker friend that's in the UK that wanted to shoot interviews for this. So I was like, Okay, here's the interviews, here's the questions. You go out and do it and we'll do like a red split on it. You know, so he did that and then I posted it and distribute it. So I do these like six movies really quick and again is kind of just like testing the market. As another thing that had happened is I had another documentary from way back when about Katrina that a friend of mine had made, and it had popped up out of nowhere and was making money. That's another reason I decided on the documentaries. So through those six, I started to see okay, like the dog rescue for one did did well, like I was making a round $1,000 a month on it, maybe a little less, how much of the cost spent? Nothing. I mean, my time, you know, I spent three days shooting it, and probably, maybe maybe five days editing it.

Alex Ferrari 25:32
So it was all basically you use all the resources you had was your camera and your adult gear basically, that you already have paid for, essentially.

J Horton 25:39
Yep. Yeah, I had my camera. Small light kit. Sound. Yeah. So yeah, that's, that's, that's pretty much how we did all those The only time you know, we never paid we always did it on a rough split situation. But if I was working with another filmmaker that was shooting the interviews, we would just work out a back end split on it, and then they would do the interviews, but most of them was just me. And by the time those because, again, these things and at the time, Amazon was still putting out movies pretty fast. So I would self distribute on Amazon through prime video direct, I would take the US in the UK, and then I would use film hub to fill out you know, any foreign or, or you know, different platforms that I couldn't get to and this was before to be kind of, you know, sparked up, but later on that became a thing. So I'm looking at these six I'm looking at the the dog rescue did well, the Brexit did okay. Um, I did one on filmmaking, which did abysmal. So I was like, okay, unless, unless I'm going to tie the filmmaking into, you know, like, you know, how to or something is, you know, just stuff about filmmaking not not so much. Yeah, that didn't work. So anyway, I looked at the success or failure of these sex, and then I started being a little more selective on my subjects. You know, like, I moved in I did one on Bigfoot that did, like it did crazy. By I think, I think I streamed 10 No, I know I did. I streamed 10 million minutes. For three months in a row for for Bigfoot documentary for a Bigfoot documentary. So it's like again.

Alex Ferrari 27:16
Yeah. So it'd be an interesting, okay. So because I'm fascinated with this, because so Bigfoot obviously is a very niche audience, that people who believe in Bigfoot and want to follow up a forum want to learn about Bigfoot. But it's a fairly dense audience. There's a lot of people who believe in Bigfoot and want to listen to about this and there's whole industries wrapped around Bigfoot. I even found out. I found out a friend of mine told me that there was a erotica, Bigfoot erotica, where I'm not kidding you. I'm not kidding you. So for anybody in the audience who wants to play a trick, this is what my buddy and I did. My buddy had a brother who was was in it. These were grown ass men. So he's got a wife. It's got kids and everything. So he wanted to make sure he wanted to play a trick on his brother Mike, why don't you do this next time you're over at his house? Go on the on the computer on his laptop and look up. Bigfoot erotica. And just leave it there. And let us we find it. And, and it's not like pornographic. It's just, like, people writing stories about Bigfoot erotica, like you like, and he, I'm not even gonna get to a couple of them. And I was just like, oh, my god, there's there's something for every freak in the world. And if there if there are any Bigfoot erotica, listeners out there, forgive me. I just don't understand you. But anyway, so just I'm sorry, I had to tell you that story. But so so Bigfoot, that that that niche is fairly, it's kind of like UFO or Loch Ness Monster, or any of these kinds of niches? So you basically just interviewed a bunch of like Bigfoot hunters or something like that?

J Horton 29:00
Yeah. Yeah. I mean, basically, like, what the Bigfoot one. I took a look at the marketplace. Like I looked at probably 20 different documentaries on Bigfoot. And there are a lot of them. Yes, I'm like, Oh, so there is going to be a lot of competition here. But what I didn't see was, there weren't a lot of just like introductions into the subject. Like just like a general, this is the thing. This is what cryptozoology is. So it seems like all the filmmakers are so focused on I'm going to provide new information or I'm going to show like this new picture of Bigfoot and you know, nine times out of 10 it's complete, like obvious, you know, bullshit.

Alex Ferrari 29:39
Yeah. So but but you're saying that 10th time, it's real and there's a real Bigfoot

J Horton 29:44
Im saying it's more believe a little like, it looks a little better.

Alex Ferrari 29:47
Sure, sir. Okay. So that's interesting. So that's, that's interesting for the audience to take note of that if there is a lot of competition in a documentary space about a subject an introduction to It might be a weigh in and apparently it was five.

J Horton 30:04
Yeah, or or it might be going more specific to it could be either way. But you know, I at this at around the same time, I was also just like very late to the game starting to get into the YouTube stuff. And I'm watching all these videos on YouTube. And some of the best marketing advice I've ever heard comes from these, like the people that have been successfully grown their YouTube channels and do the videos about like how to grow your YouTube channels, should you follow the right people and the information is like it's gold. And they're talking about retention, they're talking about how to niche down. Why and all of a sudden, I'm thinking about these movies, because you're also getting something on Amazon called CR customer engagement ranking, you know, which is this, like, nebulous thing that nobody can figure out, but it's how they base their rate of pay. And it's it's based on things like, how long are you retaining your audience? How are your reviews? Are people clicking on your movie watching? You know, 30 seconds and clicking off? Are they actually watching it through? Are they reading it? Are they engaging with it? You know, what, 100 different factors. But the retention thing really, that they kept talking about on YouTube really, like started seeping into my documentaries. I'm like, Okay, so then I started thinking about structure and a whole different way. So I, you know, it's not necessarily just this three act structure peaks and valleys. How do I keep people for that, especially that like, critical 15, first 15 or 20 minutes? You know, I'm not saying the rest of it's inconsequential. But, you know, I started thinking, you know, like, you don't have you know, in this day and age on screaming, you don't have 10 minutes to get the audience. You know, it used to say with screenplays, you know, you got you have 10 minutes to set up your story.

Alex Ferrari 31:43
The first five, you got five pages, and if it's not,you got it.

J Horton 31:47
Yeah. And, and now, with with the streaming stuff, I'd say it's maybe even less, it's like, if they're not into it, and like 90 seconds, they're like, okay, click off, go to something else. So anyway, the retention thing really, like, changed things for me, the Big Foot movie, like just seeing how well that did and how the marketing worked. Like how you can, you know, target a specific niche. I just, it just opened it up. And that now when I look for subjects, I look for things that okay, what is something? It doesn't have to be supernatural? But what is something that has a group of people that are into it, like these people that were in the Bigfoot?

Alex Ferrari 32:27
So okay, so yeah. So how to explain the process of you picking your niche, and how you like, what are the checklist things that you need to kind of look for, in order for you to spend at least two weeks on a project? At least and I mean, at least two? Yeah, two weeks? Yeah. I mean, no, it's like, now it's around two months, but okay. But yeah. I love you. Like, I can't I stand on this project for two weeks without losing my mind. And I'm thinking to myself, are you kidding me? Most filmmakers listening are like a year to two in like two weeks, even two months is is vacation?

J Horton 33:03
Very short. Yeah. So I start with my interests, or something that I'm interested in learning more about, for example, I like I'm not into Bigfoot. But I was I was really interested to see why other people were, you know, like, and that was, that was kind of my focus. And I did a UFO one, like, in a similar manner. You know, I'm the dog rescue. I'm a dog lover. So moved into that. But so the first thing I do, so like, say, Okay, I'm gonna do a Bigfoot one. I google Bigfoot, you know, and I start looking at what's popping up first, you know? And if, if, like, I can find the audience fairly easily, like where they're congregating. You know, there's a lot of like Bigfoot, for example, you go to Facebook and type in Bigfoot, you'll get like, groups. Yeah, 1000 groups, you know, with and there's hundreds of 1000s of members and some of these Yeah, like saw, so I was like, Oh my gosh, like, just on these Facebook groups alone. I can, I can push this movie. So but I mean, that that was a no brainer. The alien one was a no brainer. Animal Rescue stuffs a no brainer. You know, it's like, but then you get into some, like, I hear people pitching stuff all the time. And it's like, maybe a little esoteric, or it's a little looser. Like, you know, like we're doing one and you know, it. It's, you know, it's a it's a coming of age story about you know, growing up, you know, look, yeah, way too way too broad way too broad. You know, and or maybe the guy does have an incredible story, but like he started as a football player and then and then he became a scientist and then you know, it's just like too segmented and there's not enough in the one area. So I try to find something where it's, you know, pretty laser focused in terms of audience and where I find them. So those are my main things why I'm interested in can I sell it?

Alex Ferrari 34:57
Now when you when you so let's go back to Bigfoot. For a second, so when you were marketing it, how did you how do you go about marketing? Your your films to the niche? Once you've identified the niche audience? How do you go about marketing to that audience and what the cost is involved?

J Horton 35:16
Okay, so most of it, at least a start was social media like free stuff. You know, on Facebook, I targeted the groups, you know, I would I created a page for it. But the only thing I would do with that page is occasionally boost a, you know, a post or a video to that target audience. I don't do a lot with paid ads, maybe 100 200 bucks a month, probably total across the board. So I would mostly just find these the audiences online. So I do the Facebook groups. And somebody had mentioned Reddit and I was like, you never see people promoting on Reddit. And I was like, Oh, fuck Reddit, okay. But you have to be a lot more clever on Reddit, because it's a it's a discussion based platform. So it's like, if you're just throwing up a link to your thing, nobody's gonna look at it. But if you establish, you know, line of communication, then you can do it. But it's hard. I've been banned from a couple of groups for, you know, throwing up some links, but for the most part is it works good. And then the other one, I discovered that no filmmakers are talking about the silicon bonus tip. Pinterest. Like, you. I didn't even know what Pinterest was. I don't remember who recommended it. But I was like, Okay, I looked it up, signed up. And I was like, Oh, so it's like recipes, I don't know. But just just for shits and giggles, I put up somebody told me to do short videos. So I created a business account, which is free. And I put in like, I don't know, maybe a dozen, like 30 to 45 second video clips from, I think two movies, you know, and you can put the URLs to where you know, you want to send them in there and you can create your thumbnails, all that. So anyway, I do that, put them off, and then just walk away. I'm like, Okay, this isn't gonna be nothing. The next day, I look at it, and my Pinterest page had like 35,000 page views, like in less than a day. And

Alex Ferrari 37:12
But what was the what was the topic? What was the niche?

J Horton 37:15
Um, one of them and it was, so I did two one was the Bigfoot one, you know, okay. Okay, Bigfoot, I see it. The other one was, oh, man, was it Brexit? Or they It was either Brexit or the animal rescue? I can't remember what

Alex Ferrari 37:29
All three, all three have very passionate groups.

J Horton 37:31
Yeah. But they, they just they, I was like, wow. And they were actually watching the videos like the like, the average video watch length was like, I don't know, 20 seconds. And these were, you know, 30 to 45 second videos. And like, I'd say, 10%. Were clicking on the link. So I was like, That's huge. Yeah, they give you all those metrics. I was like, holy shit. So like twice a week, I would put up like 30 clips. Within, I want to say, the first three weeks, I had over 300,000 pageviews. I guess that's about as high as I've gotten a month now. But that's every month. That's about what I do somewhere between two and 300,000.

Alex Ferrari 38:15
So you're using Pinterest as a marketing machine for your projects? And it's free. And now it's free?

J Horton 38:20
Yeah, totally free. I do a little bit of paid promotion. Just I'm even experimenting with it.

Alex Ferrari 38:26
How is it? How is how is the paid paid on Pinterest.

J Horton 38:30
Um, I mean, it's kind of like Facebook, but you can do lower amounts. So like, I'll do something for like five bucks for you know, whatever, five days or something just to just to see, because every now and then, because I put a lot of clips up there. So I'll put 10 up there. Six, six or seven of them. We'll do like 1000 views in the first day. And then like three of them, we'll do like one, you know, so like, I'll take the ones that do one and I might give them a little push, you know, get us around, you know? Yeah. Just Just a push it. And then there's a social media scheduler called tailwind that works specifically with Pinterest. And it does all this like scheduled reposting. Because if you have multiple boards, you can take those pens and then repost them to other boards. And you know, go opens up the audience. So like, I'll do that once a month. And I just set them up on a repeating basis. So at once every month or two, and that post will come back up.

Alex Ferrari 39:25
And how many boards do you have on Pinterest?

J Horton 39:28
Um, I don't know, maybe 20. Okay, like, I mean, I have a lot of projects, and I don't do them. I started doing them specific to just like one project. And then I started grouping them into projects, because the more boards you have, the more you can share between the boards. And I noticed that and again, I've only been doing this for three or four months now. So it's fairly new. But you know, and this also coincides with COVID. So it's it's hard to tell where the bumps come from. Sure. I have had, like on my library titles, like maybe a 15% bump in overall sales, you know, since I started implementing some of these things, and you know, like I said, it's hard to tell.

Alex Ferrari 40:12
Yeah. So what is your distribution model right now is strictly Amazon only and then we're going to talk about Amazon in a minute. But do do do do t VOD s VOD Eva, do you go anywhere else other than amazon for your to generate revenue.

J Horton 40:32
So this is all changed for me dramatically in the past three months. So prior to February, my model was to do Amazon, US and UK on my own, put it put it up directly upload it to prime video direct to film hub for the rest. That's pretty much what I do, maybe, maybe do some physical media myself, either through my website or do the media on demand thing. I I personally never had a lot of luck with physical media, but it's something that I want to, like get a little more into on the coming months, even though it's feels like it's going out. But I'm, I'm sorry, I lost my train of thought.

Alex Ferrari 41:11
The I lost my train of thought to revenue TVOD SVOD AVOD.

J Horton 41:16
Okay, so that was that. So, um, I would launch a movie in T VOD, and I would keep it on T VOD has long as it was making more than I think $300 a month was my cut off on that. And if it was falling below that, you know, then I was just like, Okay, let me switch over. So as you know, start out at t VOD, moved to s VOD, and all

Alex Ferrari 41:39
All Amazon, Amazon,

J Horton 41:40
All Amazon. All Amazon. And sometimes that would happen very quickly. Like say I put a movie up. And you know, in the first week, I have rented your, whatever three units. My okay? This isn't working, move over to s VOD. And in my experience, and it's I know, it's not a popular opinion. But when you're dealing with movies this small, like and I still feel even with the changes that as far as still, overall, for small movies superior. Like the the discoverability is just it's it beats the rates. You know, like if you if you do this little movie, it's so hard to get people to rent an independent feature. Let alone buy, let alone buy. Yeah, so and maybe this is something that will change and I know some other filmmakers that have had better luck with the T VOD, but me personally, I never had the, the amount of marketing work that you need to push this to make the same amount of money on T VOD that you make on s VOD, is it's astronomical. I mean, I can put a movie out on s VOD, even at the one cent an hour and turn over $1,000 in a month, fairly easily. Like not every time but fairly easily. But on TV, you know, I'd be I'd be lucky to crack like 200 bucks, you know, on those particular titles.

Alex Ferrari 43:01
It's interesting, because I've been trying, I've been yelling that from the top of the mountain for a long time as well, that T VOD is essentially dead. For independent filmmaking. It only works if you have an audience that is passionate about your film, or you are the subject matter or something like that, that you can drive them. And that's going to be a short window of maybe 234 months if that. That's the only time that for an independent and again, for the budgets we're talking about. We're talking about, you know, 50,000 75,000 and below, kind of projects. T VOD is and I'd argue even a million in below t VOD is still a tough, it's still a tough sell. Unless you're unless you're tapping it through a lot of marketing. Or you have recognizable talent, like really recognizable talent.

J Horton 43:50
Yeah, it wasn't until I actually started, like networking more with other filmmakers that were putting out movies and selling them where you realized how little some of these movies were making. You know, like some of these movies, man, I, you know, just, you know, I just signed a couple movies. attendee right. So I've been looking at a lot of their other movies. And like, there's some x, there's some excellent stuff. They're made. Oh, yeah, I'll say but between 75,000 and say, 150,000. And that are making 20 nothing.

Alex Ferrari 44:20
And oh, yeah, there's some they're making nothing. And they're just some they're making, you know, 50 100 bucks. Yeah. A couple bucks up. Yeah. And it was sobering. It No, it is it's in. You know, I think that's one of the things I love about indie rights because they have both of my films as well is that they allow filmmakers to see the truth of what films are really worth and if you don't market them, and if you don't do them, this is what it's gonna happen. And it's sobering. It is sobering for filmmakers to kind of understand that like, Oh, I don't have the prettiest baby. We'll be right back after a word from our sponsor. And now Back to the show. No, you don't that, you know, there are ugly babies. Unfortunately, in independent film they're in, you know, it's like no, there's no the babies are simply more than than cute babies. Exactly. But everyone thinks that their baby is gorgeous. Yeah. And I understand that, but it's just the cruel reality. And then now let's talk a little bit about Amazon. And how brutal they have been with independent filmmakers. I mean, so it was my experience. early on. They were you want you can make a lot of money through f5 like 12 cent. Oh my god. 15 cent and you sound like, sound like a lot. But you can make 1515 cents on your money.

J Horton 45:50
Let me interrupt just for a second. So at 15 cents an hour. My Bigfoot movie was so on Amazon. I made I think $1600 on it in July, right or I'm sorry, June.

Alex Ferrari 46:02
But this last June? this last June?

J Horton 46:05
Yeah. Oh, yeah. Just last month. Okay. So that exact same movie at 15 cents an hour would have been like $25,000, something like that. My math isn't great. But I know it's over 20 are robbed.

Alex Ferrari 46:18
Wow. So yeah, you could have been making? Yeah.

J Horton 46:22
So and it and you can count on a new release, like kind of maintaining that basic ballpark for about 90 days. Sure. So you know, like, I mean, I could have cleared, you know, 50 to 60,000, in three months on that movie that I made for, you know, less than $500 that when I paid for a couple interviews, but you know, you know, that is, oh my gosh, what I think about that i get i get emotional I get a clip. Because I mean, now 50% of titles are going to make a cent are going to make one penny has anything. Any movie with a car of under 50% is one penny, the sliding scale stops at 50%. like, Whoa, I mean, the the Bigfoot, for example, at the car was 43% 43%. one penny 50%? Five, five pennies. So like

Alex Ferrari 47:16
So you would have, you would have made 6000 7 8000 bucks, something like that.

J Horton 47:22
Yeah, exactly, exactly. Just of with a 5% differential, which is and then try to figure out why your car is what it is. There's no figuring it out. I used to think there was like, if you have enough data, you could crunch it, you can figure this stuff out. But there's so many unseen factors. I heard from another filmmaker that has a relationship with someone that works in Amazon, and they wouldn't tell them what the factors were. But they said there's well over 100 factors that go into car. You know, it's not just your rating, it's not just how many minutes you stream, like it could come down to, they put more weight if somebody watches your movie in New York City, as opposed to watch it in, you know, bumfuck, Indiana, like there's a there's a difference, or this person that watches the movie purchases more other stuff. So your car is high.

Alex Ferrari 48:16
So you have no you have no

J Horton 48:18
No control, no control, there's no and there's people that just say, Well, if I just if I just do the advertising, right, if and I was one of these people, I would i'd preach it when I first started doing YouTube videos, I was like, just you know, you do your marketing, right? You do this, you do this, you do that your cer will be higher, you can still do it. And I was still defending Amazon. I was like, Oh, you know, they're there. They're toughening up standards, because they got a lot of crap on their ad. But like, it's gotten ridiculous now. And now they're purging even more movies. I just I lost the movie two days ago.

Alex Ferrari 48:51
They just decided to just it's like, I'm out. We're done.

J Horton 48:54
just pulled it and it had a cer of over 50%.

Alex Ferrari 48:57
So why did they pull it? They don't tell you.

J Horton 49:00
They won't tell you. I mean, now it was not doing good numbers. So maybe it was that. But who knows.

Alex Ferrari 49:09
So So now what do you do?

J Horton 49:12
So what I do now, I no longer do direct to Amazon, I still use Amazon because it's still it's still a thing. I still make $1,000 a project there. But I don't put them up myself any longer. Like if I'm gonna if I'm going to do a release, I'll either I go to indie rights first. And I'll see if they want to pick it up. And if it's something that they're not interested in, or if it's something that maybe I'm not so proud of. I'll just I'll go straight to film hub and I'll give it all the film hub

Alex Ferrari 49:41
I give and how is it how's it How's filmhub working out for you? Is that? are they paying are they getting like what I'm curious to see, I haven't heard of a lot of success stories with some help. So I would love to hear what your experiences.

J Horton 49:53
So I've had good experiences with foam hub. I still don't make as much collectively I film hub as I was making all Amazon, but it grow it grows every month. So what I like about film hub is that, you know, the the first, like two movies that I ever got on to BTV were, you know, through film hub, you know, and I do pretty good on to be through film hub. Um it's not, it's, it's, it's good, yeah, they pay quarterly, and they pay out. I think it's like, three, but like quarterly and one. So they're always like a quarter behind, which I don't think people under understand that. So they'll they'll bitch about it. And the numbers aren't astronomical, like, unless you get on like a hit out on tubi 90% of those channels are making, you know, pennies or a few dollars. But it does, it gives you a little more visibility. And then if you get onto a good platform, you know, it can like I'm just now getting to the point where, like, my titles on tubi are making more than what they're making on Amazon. But it took me almost a year to get there.

Alex Ferrari 51:02
Right. And there's also not all your projects are on to be just a handful.

J Horton 51:05
Yeah, yeah, yeah. Yeah. Because like, I'd have to be I think I have I think I've uploaded 15 movies on the TV. And out of the 15 I think six are on TV. I mean, on film, pub, and six are on TV.

Alex Ferrari 51:20
So what I'm what I'm hearing is, well, first of all the what they had to ask you like, what do you do if you have $150,000 indie film with no talent attached? And it's a narrative film? Well, my first thing I probably would make $100,000. Right. But but there's a lot of, but there's a lot I do a lot of filmmakers out there that have that mentality. Like it's only 150,000 it's only a quarter of a million. It's only 100,000. And it's a it's a drama, and I have no stars in it. And they expect like in today's marketplace, as we're recording this. What are your what, what are the options because your business model works, because your overhead is extremely low. Like when you make a movie for 500 bucks. And you're generating consistently 1000 to 2000 to 3000 bucks a month, or let's say for the first year, let's say you generate off that movie 10 grand over the course of its lifetime. That's a business. Like if you make a product for 500, you make 10 grand off of it. And it's a volume business as well. You can't do one of those you need to do 12 in order to keep them going. And you got to keep them going and keep slipping but you also have a library as well. So how many films do you have in your library that you own and are generating revenue with even if it's a few dollars a month?

J Horton 52:45
I think 20 right, right now I think 20

Alex Ferrari 52:48
Alright, so you have 20 features that you're generating revenue with? Yeah, that's in your this basically is the entrepreneur method is what I've been preaching with my book, like, overhead really low, find a niche audience market to that niche audience, rinse, repeat, and just and just keep doing and build that library that you own and control to continuously generate revenue for you. And when there's a new platform, boom, have a new revenue stream, you could just dump in 20 films.

J Horton 53:18
And I think what I'd say about the the $100,000 Yeah, yeah, is cuz I still like my passion is to still, like do narrative film. Like, I believe me, I just I love making movies. So I get a lot of pleasure out of the documentaries, but I still want to make narrative stuff. But to be 100% honest, and you know, nobody wants to hear this. But I don't know how to make money on $100,000 narrative feature without a star. Like, I don't know, you might get lucky, you know, I could I have kind of an idea about what to do, but I don't know that it'll work. So what's the risk now? Yeah, it's a risk. It's a huge risk. So what I do now is I treat the documentaries has, this is my day job. This is like, my, this is my more fun day job. And then once a year, you know, I take some of that raise a little bit more money and make a narrative movie. And if the narrative fails, oh, well, you know, like, I still have my income from the documentaries, you know, because I just don't see like how at that level, to have a sustainable business model making narrative features I I know there's people that do but I don't see it. So I

Alex Ferrari 54:35
Not without without stars, or without really understanding your niche, and really understanding the business about it and creating ancillary product lines and create like all these other things that you can do. It's just you got to be so perfect. Like you can't can't be sloppy at all, like your business model. You can be as little sloppy, you're young because your budgets really low. Like when I made My last feature, it was about three grand. Yep. You know, I shot it in four days, okay? It's like I'm not, it's not that big of a deal. I'm just, I'm just making something that's fun. And it's narrative. And it was, you know, it's so is it was for my audience and all that kind of good stuff. But if I would have made that movie for 100, grand, forget it. Yeah, if I wasn't even a non I, it just, it's just so it's so difficult. And that's why I wanted to have you on as an example, as a case study for filmmakers to understand like, this is better or worse, it is the new normal, you have to figure out how to generate revenue. And I applaud you. Because you've been able to create a day job for yourself that you control you own and continue to give you passive income. Like once the work is done, that will continue to pay you something for a while.

J Horton 55:58
Yeah, I mean, I have, you know, I have almost 50 I have an almost 15 year old movie that I still make a couple 100 bucks a month off of, you know, so, I mean, I get pushback from people, sometimes they're like, Oh, well, it's easy for you to say, because you have, whatever, so many projects are just throwing matter, you don't care about them. It's not true. Like I care deeply about everything I do. But like, I this is what I need to do to make a living, like I am not, you know, I graduate, I graduated college, but I didn't finish law school, I didn't do any of that. So like, at this point in my life, like, I can't afford to make $100,000 movie and have it fail. Like I

Alex Ferrari 56:41
That's done, you're done. You're done. It will crush you it would crush you. I get it, I get it. And that's what filmmakers don't understand. Because they'll take that risk, and then they'll get crushed, and they'll never come back. They'll never they'll never come back into the business because they can't. In you've been able to establish yourself making these films and look at it. At the end of the day. I always filmmakers always have this issue with art versus commerce. And it drives me It drives me nuts. It drives me nuts. Like we all want to be Scorsese, we all want to be Nolan. We all want to be Fincher, we all want to be Kubrick. And that's fantastic. And these guys are, you know, on Mount Hollywood, and they're like, they're, they're their gods and mount Hollywood, there's no question. But they come from a different world, different existence than the rest of us. Like this is like if I I've spoken to directors of that caliber. And when I tell them that I made a $3,000 movies, they they're there, they just you can see things just, it's like they don't it's like a malfunction, like short circuit, magnetic Johnny five malfunction. Like it's like freaking out like you, it doesn't compute it, they can't wrap their heads around that. And because they just come from a completely different existence. It's like an NFL player talking to a high school player. Like it's just, we both do arguably the same thing. We're both playing the game, but are completely different levels. And there's nothing wrong with either of them. It's just, it's just different. But filmmakers so much get caught up with the art in the dream that they look down upon. What I like to call the blue collar filmmaker, someone like that comes in as building a business around what they love to do. And you go I had another I had another director on who does. Michael Oh, five, five, and he does lifetime movies. Oh, yeah, yeah, lifetime movies. And all he did is like he pops out like four or five of these a year. And he's gotten built up to the relationship that he can just he just gets financing from the companies. And he just works. He's just always working. He's flying to Greece. He's flying all over the place. He's me. And people are like, Oh, you make lifetime movies. And I and I told him that I'm like, anyone who says that? Screw you. Because this man is living? The dream that most filmmakers would kill to do. He's getting to do his art for a living. Yep. Yeah. So how and how dare you judge what my art is, or my art isn't and what you feel that it should be? I don't care. It's irrelevant. You know, many people don't like Tyler Perry movies. Oh, yeah. Yeah. There's a lot of people despise Tyler Perry and the films he makes. He's laughing all the way to the bank. All the way. All the way. Now, but real quick, do you use email lists at all? Or do you do

J Horton 59:43
Yes So. Again, this is this is something I mean, you know, a lot of my business really has like blown up and changed so much over the last year. So I would say actually, even prior to like 2018 I was still Pretty firmly in the, like, I just want to make, I just want to make movies, I don't care about the business. You know, it took a good 10 years of me getting kicked around before I'm like, Okay, wait a minute, I do need to make I need to make some fucking money. But um, so yes, I do use them on my email list isn't huge now, I think it's like maybe 5000. I run it through my website. And now through Patreon, and I, you know, I'm collecting them. And I like I send out, you know, once a month newsletter, and then I'll send out like, kind of a project specific one once a month. And I'll kind of maybe I'll lay some other titles in there as well.

Alex Ferrari 1:00:39
And you're now in now you have a podcast, you have a YouTube channel that you're building up, is that part of? Are you trying to build yourself up as a brand in the filmmaking space to to attract filmmakers to what you're doing as another potential revenue stream or things like that? Can you explain what you're doing?

J Horton 1:00:57
Yeah, so the YouTube thing started out. Honestly, it started just I was looking for I was I was because I get questions online all the time about my business model and about how I'm making movies. So I was like, oh, like, people seem really interested in this information. So I was just like, I'm just gonna share some of this information. And you know, I did a few videos and the response for it was so good. And I start looking at other people like yourself that were working in the filmmaking space, and I'm like, oh, maybe this is a thing. Like, I wasn't thinking about immediately monetizing it or anything. I was like, I'm enjoying doing it. But let me, let's, let's see where it takes me. So I started, I started doing it and getting taken a little more seriously, and watching the YouTube videos, and you know, building the channel, I mean, I'm still probably a year away from making any real money from it, you know, but it's, it's something you got to build, you can't just, you know, just start your baking buddy, say, I enjoy doing it.

Alex Ferrari 1:01:58
And that's the other thing I want people to understand is like, a lot of people look at what I've done with indie film, hustle and my other companies. And they're like, Oh, well, you know, you've been like, I've been doing this five years, it took me two and a half to three years, to start really getting traction, and to quit my day job and to you know, not to post production anymore, and only direct when I want to direct and it took time. And that's and like, even with what your business model is one film at a time to build up a library.

J Horton 1:02:29
It all takes time. I mean, the the documentary stuff, you know, it took it took six or seven months before I was making like enough money on the documentary is that it supplemented my income. But that's like, I wasn't that fast. That's fast. But that is that is fast, but it wasn't automatic. It's definitely what I said. But then, like the YouTube and thing and all that those are those are like law. Those are long games, you know, and you know, you get it, you do get a few more eyeballs on your projects from that as well.

Alex Ferrari 1:03:01
Yeah, exactly. So that's hopefully helping. Yeah, you're you're using the model, like, I'm going to show you how I made the Bigfoot documentary. And oh, by the way, if you want to watch it fit books of documentaries over here, for Yeah, watch it for free on tubi or on amazon prime or something like that. Totally. And by the way, once Amazon kicks you off, it's done. Right? You can't put that movie back on his.

J Horton 1:03:21
Yeah, it is done. Now. I know. You guys didn't hear this from me. And there are filmmakers that will retitle do new art, and then they'll upload through film hub. Like if you do it through your same account, they're gonna catch you. But like, say you go to film hub or somewhere else and have it put up or create a new account with a new title, you might get lucky. But most likely the same thing that got kicked off the first time is going to get kicked off again. So official rule is once it's done, it's done. There's a few ways to get around it. But even if you do, is it worth the risk? I I don't do it.

Alex Ferrari 1:04:02
And you don't use aggregators, you don't use like an aggregator to put it up on iTunes or Google Play or in Fandango or any of that stuff, right?

J Horton 1:04:11
No, no, I did. I did an aggregator once, for iTunes, and I did it on campus that day. And I think I made $75 with it. iTunes is really hard to push. Yeah. But yeah, so no, I don't, I don't again, like I'm making these movies, like so fast and so cheap. If I'm paying $1,000 per platform, like the movie might not even make that much. So it doesn't make sense. It doesn't make sense. I don't do it. I'll give up that 20% from film hub, you know, because it's nothing up front. But our indie rights or India or India or any rights is same thing. But I wouldn't, I wouldn't pay to be placed.

Alex Ferrari 1:04:56
Very cool. I'm gonna ask you a few questions. I asked all of my guests What advice would you give a filmmaker trying to break into the business today?

J Horton 1:05:05
If you can do anything else if you enjoy doing anything else do it. I'm not saying look, I am I don't regret it. I've lived a great life. I like I do something I enjoy for a living, but it is not. It looks a lot cooler in the brochure. It's not awesome.

Alex Ferrari 1:05:25
And you mean it's not like, it's not like watching the the making of Raiders of the Lost Ark? It's not like that at all.

J Horton 1:05:30
No, it's endless. It's nothing like entourage. But, and then my second part to that would be study like it like if you're young, you're just getting started, whether it's in school or on YouTube, or in books, study business, and marketing, less be considered that to be 60% of a movie success. It's probably more than that. But I'm gonna say 60. Like, it's like, it's it's more that's more important than the movie being good. As far as selling, you know? Absolutely. Because there's always been some marketing.

Alex Ferrari 1:06:05
There's a lot of good movies out there that no one watches. And there's a lot of bad movies out there that make a lot of money. Yeah, yeah. What is the lesson that took you the longest to learn whether in the film business or in life?

J Horton 1:06:21
Probably has to, especially on my narrative features to stop doing trying to take on too much myself? Yeah, trying to trying to do too much you need to like movies as a collaborative art. And like you have you have to get even even on the docks where I'm pretty much a one man crew. I still have people that I can count on to do this or that go to people who are experts in their area. Just you know, don't don't try to take on too much yourself.

Alex Ferrari 1:06:50
And what are three of your favorite films of all time?

J Horton 1:06:54
Three films. Oh, um, I'd say this changes week to week, but um, the World According to Garp. Yeah, Evan Williams movie, that means a lot to me. And a lot of a lot of my favorite movies have to do with what's going on at the time. And I just I bonded with my mother over that movie, like really, like, really in a really powerful way. And I just I always love and it's one of Robin Williams Best Dramatic performances. Great movie. My second one. And again, I hate to Yeah, I always feel like self conscious when I talk about charity, though, because I don't want to be that filmmakers, like I would turn to you. And I say Reservoir Dogs. And again, not necessarily like you know, I think he's made better movies, but like Reservoir Dogs. And when it came out, that was my gateway movie like that. I mean, I'd seen all kinds of stuff, but it was right there. And then hearing him talk and talk about john woo and talk about Walter Hill and talk about French New Wave. And all of a sudden, it just opened up this world. I'm watching all these Godard movies and I'm watching you know, the killer and hard boiled and bolt in the head. And it just it and it showed me what a director could be. I just I didn't. I had. Up until that point. I had seen pretty much every Walter Hill movie, but it wasn't until I heard Tarantino talking about him that I like put the two and two together. Like oh, 48 hours in the long writers like Oh, the same guy. Yeah, so that so Reservoir Dogs, and then um, maybe Amelie after?

Alex Ferrari 1:08:27
Yeah, yeah, that's been on the list many times.

J Horton 1:08:30
Yeah, just just a visual style. And it's so beautiful. Like I've done I've done a lot of like nihilistic horror movies and stuff. So it always seems weird, but some of the things that affect me the most are these like, basically like, positive, sweet, like, movies? And I don't know that one. Like, I can watch that over and over.

Alex Ferrari 1:08:51
Very cool. Now where can people find you?

J Horton 1:08:54
So I have a website. It's www.jhorton comm you can pretty much Find me on you know, Twitter, Instagram, wherever at @JHorton. My YouTube is JHorton or The J Horton. Yeah. And that's about it.

Alex Ferrari 1:09:11
Very cool. Jamie, you are an inspiration sir of and a personification of the film entrepreneur method. So I do appreciate you coming on and dropping the knowledge bombs on the tribe brother. Thank you so much, man.

J Horton 1:09:23
Thank you.

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