BPS 414: Billie Eilish and Truth to Filmmaking with RJ Cutler

Right-click here to download the MP3

LINKS

SPONSORS

  1. Bulletproof Script Coverage– Get Your Screenplay Read by Hollywood Professionals
  2. AudibleGet a Free Screenwriting Audiobook

Alex Ferrari 2:26
Today on the show, we have filmmaker RJ Cutler. And RJ is not only a narrative filmmaker, but he's also a very, very accomplished documentary and nonfiction director as well. He has worked on films like The Oscar nominated the War Room, a perfect candidate, the September issue the world according to Dick Cheney, if I stay Belushi and the brand new film, Billy Eilish, the world's a little blurry for Apple TV, and he's also one of the CO creators of the hit television series, Nashville, RJ and I had a fantastic conversation. It truly is a masterclass in storytelling. I love the way RJ tells his stories in documentary as well as narrative film. And his new documentary Billy is the world's a little blurry, his fan tastic. I knew very little about Billy Eilish, before I saw this, my, of course, my daughters knew a lot about them a lot about her, but I did not. And I was fascinated by this artist, his journey, and RJ was able to capture that in this documentary. So we're going to talk a bunch about that, as well as his process, and all the other films that he's worked on in his career. So without any further ado, please enjoy my conversation with RJ Cutler. I'd like to welcome to the show. RJ Cutler, how're you doing RJ?

RJ Cutler 3:52
All right. Thank you very much. Always good.

Alex Ferrari 3:54
Very cool. I love your mic. It's much more impressive than mine. So I I appreciate the audio.

RJ Cutler 4:01
You know, mic envy is a easily addressed issue.

Alex Ferrari 4:07
I won't feel too bad about it.

RJ Cutler 4:10
Amazon can, can take care that

Alex Ferrari 4:12
That's very true.

RJ Cutler 4:13
Two clicks

Alex Ferrari 4:14
Two clicks and it's done. Exactly. So I wanted to ask you, let's let's just jump into it. How did you get started in the business?

RJ Cutler 4:24
Hmm, I mean, it depends on how thorough and answer you want. But you know, I started directing plays I think I was in first grade and I was I was forcing my my classmates to to adaptations of Charlie Brown Books on the on the school, the baseball field outside of my elementary school, and then we'd invite the whole school to come join in and, you know, I was always I always was a was somehow I was just a kid who liked to put on plays and I also loved journalism and I pursued a career had a career really as a as a young theatre director. It's what I studied at school and and and for eight nine years in New York I directed I you know, I was I was James lupines assistant director on the original production of into the woods I did a the original productions of Secret Garden two productions before it went to Broadway and ran for several seasons I you know, I had I had this wonderful life in the, in the theater, but I always kind of, in the back of my mind somehow thought that I would combine that passion with my equal passion in, in in journalism, or, you know, curiosity about world events, which was, which is just something I always add. And then in the summer of 1992, I had this idea to make a documentary about Bill Clinton's presidential campaign which was which was heading towards the election and and I partnered with a dear friend of mine Wendy injure and we pursued that idea of found our ways to our way to the the brownstone of Da Pennebaker and Chris Hedges and Fraser Pennebaker, the legendary document tree filmmakers and and pitch them this idea and you know, as I say, they're long stories and short stories but the short story is I produced the war room that was my first film and it was not only a fantastic experience and a great success you know, we were nominated for an Oscar and had an incredible time and witnessed the campaign from within it and and introduce the world to James Carville and George Stephanopoulos. But i i along the way, receive this incredible education and documentary filmmaking and cinema, Verity filmmaking from the at the feet of the Masters, you know, da Pennebaker and Chris editors who were so incredibly supportive of me and, and generous with their time. And I, you know, I literally would sit next to Chris as she was editing on the Steam back and ask her questions. And, and Penny, who was a great teacher and philosopher, verite a, was always sharing lessons. And and that's how I got started, you know, since then I've been, you know, that's 1992. So we're nearing 30 years of doing this. Yeah.

Alex Ferrari 7:38
So you've done a couple things since then. Without question. Now, the War Room specifically, there is a visceral energy in that film. I mean, you can sense it coming off. I mean, that must have been insane. Just being in that room that energy. I mean, I mean, I was, I mean, it's, it's been 30 years. So I was a young, I was a younger man, back then, to say the least. But I remember the excitement around Bill Clinton. And around was crazy. Amy, there's this thing,

RJ Cutler 8:07
That we're rock stars, he and Al Gore, they were young man, they were they 40 If they were they were barely 40. And, and, and they had these young wives and all these young people around them and Pennebaker, who had done a great deal of filming with Bobby and Jack Kennedy in their prime in their, you know, in their, during their rise to power and and until both of their deaths. He said that it hadn't been since then, that he he had experienced anything like this he recognized immediately in the Clinton campaign that kind of youthful energy and vigor and vitality and passion and certainty that that that this group could change the world and and you felt it You sure did feel it, man. It was you really you really felt it, you know, and when you when you when you talk about that it's something that the film was able to capture so beautifully so beautifully.

Alex Ferrari 9:07
Yeah. And and Carvel and Carvel? I mean, he's, I mean, you couldn't see Central Casting couldn't have sent him. I mean,

RJ Cutler 9:14
They couldn't have and, and they did. And you know, we had to wreck it. You know, Penny, first thing, Penny said, James. I remember after the first day or two of filming, he were like, well, maybe we make a film about him. And he was like, I don't know. He's kind of like the drunken uncle that won't leave the party. But then then we got the film processed, and we put it up. And I remember clear as day Penny watching it and saying that guy's a movie star. That's a move we can make a movie about him. And and he was right. And he was right. Because we thought, you know, I didn't know what I believe. No, I didn't I didn't know what I was doing. And I was like, well, we'll follow these two guys because the first time I mentioned depending Chris, that you know that I was like, I got access. I did. I pulled it off, I got to see him were in the campaign. And they said, well, when do we start shooting with Governor Clinton? I was like, Whoa, not Governor Clinton, but the guys who are running the campaign are the guys who are running the campaigns. What are we gonna do with them? I was like, I maybe, you know, we'll we'll Bill take us to Bill Clinton. And when they leave, we'll stay. And I didn't quite know that that's not the way it works. In the whole film. We thought we were making a film about Bill Clinton and one day would you like that? And it just, I remember being disappointed. I remember, on election night, we we never quite got to be with Clinton. We filmed his speech to the world. And we were with James and George and and he hugged them and we filmed that. But then the camera ran out of film. And we couldn't go and we were we couldn't. We we I remember sitting in a cloak room in the governor's mansion, waiting to get access to finally be with Clinton on election night, and just not getting it and into the cloakroom came outdoors, daughters, and they were waiting, and we were all just kind of waiting, you know, and they got brought into the party, of course, but, but we didn't, but it you know, that was that was an as everything was on that film, that was a great lesson in the fact that, you know, you don't always know what you have until you look at what you have. And when we looked at what we have, when we looked at what we had we you know, especially in the hands of his brilliant editors, as Manny and Chris, who could bring it to life and bring the humor to life and bring the characters to life. I mean, man, they used every frame, we shot on that film every frame, but they they made a masterful film

Alex Ferrari 11:51
It is absolutely a masterful film. Now as a documentarian, how do you bring out the truth of your subject, the subject that you shouldn't? Because I mean, human beings generally have a veneer, a wall, sometimes sometimes a wall with arm guns aimed to protect. Sure. So as a documentarian, sometimes they'll agree to do a piece. But that doesn't mean that they're allowing you in yet. So how do you kind of bring the truth out of a subject?

RJ Cutler 12:19
I mean, what a what a great question. And really, to be honest, the only question there is about the work that we do. And the answer is you earn their trust, you earn their trust, and you earn their trust by, you know, being trustworthy. You know, there's a, there's a common misnomer, which is that we're flies on the wall. And that's our goal is to be a fly on the wall and to vanish into the woodwork, that's another one, and to disappear. So you don't even know were there. None of those things are our actual objective. I can't be a fly on the wall. I mean, I'm six one, I got some, I got some, some presents to me, my, my camera person has a camera with them. My sound person has a boom, where people were people in a room, there are only few of us, and we're not hanging lights, and we're good to get out of your way. But we're human beings. And the key is for us as human beings to have a relationship with you as a human being you the subject. And if we have a relationship with you, were in yours, comfortable being yourself with us, as you are with anybody with whom you trust and are fully comfortable being yourself, then we can capture that on film. And that's all we aim for. We want to earn your trust, you know, on Monday, and if we do, we know that we still have to earn it on Tuesday, and we still have to earn it on Wednesday. And as I say, the way to earn people's trust is to be trustworthy, the way you earn their trust in any relationship, you have to be who you say you are, you have to, you can't say hey, there are only three of us and we never use lights or heavy equipment or any cables. And you and I always like to leave 10 minutes before you ask me to leave and, and that's um, that's my approach and trust, you know, you'll see you'll trust us and we'll we'll that's that. That's how we'll make it. You can't say that and then show up with 30 people likes cables, trucks, and refuse to leave until you get it. You know, you can't you gotta be who you say you are. And you know, what we who we say we are people who are there to observe, we just want to see life. We want to see how it happens. How if you're Billy Eilish, how you how you're handling all the things that are going on and how you're living your life and how you're writing your album with your brother and what that's all about, and simply there to see that we I don't want anything else. You know, people ask me, What would would the film have not worked? If she didn't win the Grammys? I don't care if she wins the Grammys. I don't care if she sells a single album. I'm there to tell the story of a remarkable young artist coming of age and a remarkable young woman coming of age and that story however that story unfolds is the story I want to tell. I don't want anything else, I just want to see clearly. And then I want to be able to tell the story truthfully, as you said

Alex Ferrari 15:11
Now in in this and what's remarkable about your career is the subject matters that you've taken on. And, you know, some have obviously been of great, you know, legendary people like Jim Belushi, who have passed. But a lot of John, John John sorry, John. Sorry, Jim. Jim. Jim, still, Jim is still with us.

RJ Cutler 15:31
Harvesting the cannabis. On behalf of us all.

Alex Ferrari 15:34
Oh, yes, yes. Oh, no, no. So that mean, so you do subject matters, like that's a different kind of documentary and work as opposed to, you know, Dick Cheney, or the head of Vogue, or Billy, these are, these are very big presence. You know, these are big people present in very heavy presence, their shadows, especially like Dick Cheney, and, and I forgot her name, the head of Anna Wintour. And yes, having you know, they the shadow that walks in with them on the tour is massive, the trust that they must have to open themselves up because I've seen those films, and they're just, I mean, they open themselves up. And you're right, there needs to be a trust. And obviously, your track record does open some doors as well. But at a certain point, I don't care if you want an Oscar, you didn't want an Oscar, whoever you've worked with, at a certain point is just you and me. I'm here, it's a camera, I don't care who you are, what you are, but I have to trust you. And that's the human aspect of it, regardless of how do you cut through all the celebrity and all of the other stuff that is thrown upon these the souls if you will, and just get to them?

RJ Cutler 16:45
I mean, it's a, there are a number of ways of answering that. One is that what what connects the subject to the process is their desire to have their story told, and that transcends that's a very say it's one we're sitting there, it's two human beings. Well, one of the most human beings wants to have their story told, and the other human being wants to tell their story. So we're actually very much in harmony. And I'm, I'm, I'm, I'm there. I'm there with you, man. I get it. I know, I don't know why you want to have your story told? I don't mean to say I don't think you should, I mean, to say, I don't ask why. That's, that's on you. And, and I, I trust you that you want to have your story told it's a very human desire, and I'm connecting with you on that level. And, and, you know, to be honest, that's really fundamentally it. It's, it's, that's what, that's what draws me to you. And, and then, you know, there are other things that I, you know, I'm an empathic person, I'm a curious person. I, you know, I, I'm present. I'm well trained by you know, by da Pennebaker, grid sagittis, and all my experiences, I'm trustworthy, because I know that, you know, I want it these days, I can say to somebody, you know, feel free to call anyone I've worked with and you'll, you'll see, but, you know, fortunately, the work, you know, is there and, and stands for itself. But that's really what connects us. And that, you know, I know that we're all you know, we're all our parents, children. We're all the little boys and girls that we were one day long ago. I know that it hasn't been all that long since then, no matter how old we are. And I know that one day is, you know, that we're all dust in the wind. And I'm, you know, so celebrity, doesn't it? I honestly, you know, I've made plenty of projects that aren't about celebrities. I mean, I made films about high school kids and college kids and, and young physicians and young men and women in the military and, and those projects are every bit as rich as the celebrity driven projects. But it's not celebrity that is as interesting even though it of course, has been a subject. It's a subject in the in the Billy film. It's a subject in the Baluchi film there's no question but what what what drives my curiosity are people who are you know, who are great at what they do and who care a tremendous amount about it and are doing it as well as they possibly can under high stakes circumstances. I'm you know, I've as I mentioned, I come from the theater I want to put on a good show, and I want to spend a great yarn and I want you to laugh and cry and stomp your feet and share when it's over I you know and leave the theater, grateful that you devoted you know that you you gave up your time to be there. And I want to have earned that gratitude. You know, I want to have spent your time well You're putting your trust in me too. So. So those, those are my goals.

Alex Ferrari 20:06
Now, with those first few projects, like the War Room and the projects that a few projects after that, what were the biggest lessons you learned? Because you were brand new to this medium? You know, what was the biggest lesson you took away from, let's say, the War Room? Because that was such a, I mean, you were surrounded by such amazing, you know, collaborators, what was that one lesson, you're like, Oh, this is the thing I'm taking away one of the big things I'm taking away from this process,

RJ Cutler 20:29
It really is that you have to trust in the process, that the principles reveal themselves, or that they work out. And that the things the characters reveal themselves. The, if you stick very early on, I mean, the different things Penny said to me that I think about every day, you know, one of the very first things he said to me was, you know, if you want to do this kind of work, you better have a bank robbers mentality, travel light and be ready to make a break for it at any moment. And, you know, I didn't know what he meant, but I know now. And, and that, that's you gotta you know, you got to be light on your feet, you got to be, you got to be able to, to adjust. It's you got to you got to make a if necessary, you got to make a break for you know, you gotta but but he also said, you know, the first thing he does when he used to do when he walked into a room into a shooting environment, was find a table to sit down next to and take his camera apart and clean it. Because his he wanted the people who he was filming to know that he was a guy with a job too. He's no different than them. He doesn't he's not, he's not a body with a camera on its head. You know, he's a human being who's there to connect with you on a human level. There's so many of those lessons. One of the one of the kind of lessons that I share with others that to me is the is the, in a way, the kind of Earth lesson of how to approach this kind of filmmaking came to me from from Wayne Gretzky, the great hockey player who never gave, never gave interviews and and but one day, I remember watching an interview with him between periods, somehow they got a hold of him in the and the announcer The interviewer said, Well, tell us great one, what how do you what is your secret? How do you do it? Tell us please tell us. And and and Gretzky said, Well, it's quite simple. I just followed the puck. And I remember thinking, Oh, my God, everybody else on the hockey rink is trying to get the puck to do what they want it to do. But there's Gretzky somehow communing with the puck and letting it lead him. Well, that sounds odd. But it's the key was the key to his success. And I think it's the key to, to the success that I have in doing this in that in that I'm following life. I'm not asking life to do something. I'm not trying to force it. I'm not trying to force the puck into the net. I'm just following the puck man, because it's on a beautiful journey. And if it ends up in that goal, even even, you know so much the better.

Alex Ferrari 23:13
Oh, that's yeah, that's one of the most amazing quotes in sports history. But I think is this tree general. I think it was like, follow, he follows the puck, and he also likes to be where the puck is going to be. And I think I just

RJ Cutler 23:25
That's right. All of those things. Yeah, all of those things. You know, Penny, another thing I wish, you know, we could talk for an hour just me remembering different things kind of Baker said to me at different times. But one of the things he said was that directing is what happens to you don't direct while you're in the field, you're not telling I'm not saying put it over there, put the camera over there for him. And I'm doing that's not directing. Directing, he said is what happens in the bar at the end of the day. And what he meant by that was that after the shoot you you sit around and you and you and you say to each other, what did you see? What did you hear? What was your experience of the day? What moved you What questions did you have, and as long as everybody is communicating about those things, you're ready for the next day, and you move along? Another thing, Penny said I remember wrapping the War Room. And, and I had I had been out at some event and I had I had met a Riley, Pat Riley that who at the time was the Knicks coach, and and I he had seen the War Room. He Yeah, it was out the film was out. So we were in our kind of like, you know, we were we were going to parties. And you know, people knew that I produced the film and someone introduced me to Pat Riley. And we had this great chat. And I said you know we should make a film about you. And it's like, oh, you know, he was he was not uninterested. And that was enough for me and the next day I saw a penny and I said to him what I think I think I found our next film I'll produce and you guys will direct and will tell the story Pat Riley, the New York, the greatest one of the greatest coaches to ever be in all of sports, and he's right here in town down the road at Madison Square Garden. And Penny said, I thought you wanted to be a director. And I was like I do. But look, another project fell into our lap and I love producing and this has been great. And you guys are there. He's like, no, no, you want to be a director, you find a film to direct because you're not a director until you wake up in the middle of the night screaming. And you don't you don't wake up in the middle of the night screaming when you're producing a film only when you're directing it. And then I was like, wow, I was, you know, it was and it was the it was generous, truthful. And a month or so later, I was at my college reunion. And I ran into my old friend, David Van Taylor, who's one of the brilliant documentarian. And he and I started kibitzing about, you know, different stories that people would tell. And he said to me, you know, if you really want to tell a story about America and American politics, Oliver North is going to run our brand contra Ali is going to run for Senate. And we should tell that story. And I said I'll do it if you'll do it. And off we went. And we directed a film together. And and I love that film. It's called a perfect candidate. It's really I'm so proud of it. It's it's if the War Room is a celebration of the kind of joy of American politics that the perfect candidate is its dark underbelly just filthy nasty, just been like I can't believe it. And we got it. We were there. We were inside it. And man did I wake up screaming in the middle of the night, like, more times than I wish to remember. But I learned I learned what directing was what directing one of these films was and you know, you're dealing with powerful stuff, it's, you're harnessing the, you know, you're in that you're, you're you're you're being given an opportunity by the gods to harvest that power and tell the stories of human life and it's, it's it's intense stuff. So you know, now Sometimes I wake up in the middle of the night I don't have to scream because I've I've been through it before but but Penny was right. You're you haven't directed one of these films until you've until you've woken up in the middle of the night screaming

Alex Ferrari 27:28
And now you wake up in a cold sweat. You don't scream but there's there might be a cold sweat.

RJ Cutler 27:32
Fortunately, my wife here, isn't it my wife isn't here to to refute your observation. Let's let it stand.

Alex Ferrari 27:40
It Fair enough. Now, you did this a great documentary on. I mean, I'm one of my favorite comedians of all time, John Belushi. And, I mean, his story's remarkable when you go down the rabbit hole of John Belushi. I mean, what was that? Like? Because, I mean, obviously, he's not around to interview. So you had to do this from perspectives of everyone who was close to them. What was it like going down that rabbit hole? Because it was I'm assuming somewhat scary and, and hilarious and everything?

RJ Cutler 28:11
Yeah, it you know, it was a it was actually a big riddle. You're, again, you're asking the exact right question, because, you know, how do you tell the story John Belushi you know, dies of an overdose the early 1980s It's, I'm making this film in 2016 1718, whatever, I've lost track of time. And then post COVID Did who knows what but right in the late 20 teens, that's 30 years later, I'm making this I'm making this this film and and how do you capture it? How do you capture the rawness? How do you capture and my objective with this film is to tell the story of not of what it was like for John Belushi to die, which is one of the most oft told stories in in entertainment history. But the story of what it was like for John Belushi to live and that's a very that's a rarely told story and a story that Judy Belushi and John's family had not granted anybody the opportunity to do since they felt so burned by Bob Woodward when he wrote wired, so they just shut it down. Well, Sean battsek My dear friend and producing partner on the Belushi film and had had one Judy over and had persuaded her in part because he is such a persuasive charming man in part because he spent a decade doing it in part because he brought me in to direct it and in part because Judy saw our film Listen to me Marlon, which, which John and I produced and, and shared it with her. And so she was ready to give us the opportunity to tell the story, but we still had the I had the huge Riddle of how are we going to bring to the audience what it was like for jumble as she delivered all these decades later.

Alex Ferrari 30:08
We'll be right back after a word from our sponsor. And now back to the show.

RJ Cutler 30:18
And as I started to do kind of preparatory interviews, talk to people on the phone, have lunch with people who knew John, those kinds of things. I was like, huh, everyone's telling everyone's either talking about themselves as people do. Or they're telling that they're telling the story that they tell about John when they tell stories about John. So they've told this story so many times, and it things felt lost in the foggy haze of memory. They weren't present. They weren't raw, they weren't edgy. And again, if you're going to make a movie about John Belushi, you need raw present edge you need, you need to capture the man and the man was an exposed wire. Well, these conversations I was having was not we're not exposed wire. And, and I was concerned. And fortunately, when I went to Martha's Vineyard and spent time with my team digging through the archive there, we discovered that in the wake of the Woodward book, Judy, and a couple of her friends, including the journalist, Tanner, Colby had set out to collect an oral history of John, they didn't know what they would do with it. They knew one day these tapes would come in handy. They did a book that was kind of the tip of the iceberg. But it came and went. And there were these dozens, hundreds of hours of conversations they had had with people in the years immediately following his death. And boom, there was the there was the solution. Because well, you hear it in the film, those that we the our ability to capture that was a function of the great gift from the gods. And from Judy and Tanner of these of these interviews.

Alex Ferrari 32:07
Yeah, remarkable, absolutely remarkable film. And anybody

RJ Cutler 32:10
And incredible people, you know, we're talking about Harold Ramis and Dan Ackroyd and Lorne Michaels, and, you know, on and on and on, and you're you're hearing from Carrie Fisher, who's who was kind of John's soulmate and addiction as well as his one of his dearest friends, your, you know, your, your, you're getting into the guts of it all. And we got into the guts of it all. And that film does, you know, it definitely does

Alex Ferrari 32:35
In the family was very happy with the way it came out from what

RJ Cutler 32:38
I just spoke to Judy, this morning. She we were just you're just reminiscing, and and, you know, expressing our, you know, our mutual gratitude. And yeah, and Jim has been great about it. And, you know, he's, I'm sure he'd be the first to tell you, he's no easy customer. So. So his response to the film was very meaningful to us. That's awesome.

Alex Ferrari 33:08
Now, you, you, you are one of those rare documentarians, I get the jump in from narrative to documentary and you are able to go back and forth. How do you transit for how did you transition from documentary to narrative? And was there a little bit of because I've spoken to other documentaries who have that, and it's always a little bit like, Well, yeah, you're you can tell people you don't know how to tell you don't have to work with actors. You don't know how to tell a story. That's a narrative, you just tell these documentary stories? Is that what you're feeling? Or how, like, how did you like with with if I stay? How did that project come along? And did you have any, any issues breaking through to get to be able to make that moment that movie?

RJ Cutler 33:46
Well, once again, remember that I am I'm a theatre, a theatre director by training. I mean, I spent 20 I, you know, I started working with actors. When I was in first grade. I was directing my I was directing my fellow first graders and and I and I studied theater and I directed plays in college, I was I was a graduated undergraduate from, from Harvard and in those days, there was no Theatre department, but we all did plays constantly. We just produced them ourselves. And there were theaters all over campus. And we that's what we did, and we were so passionate about it and and and and the teachers who did pass through for the kind of special classes now and then in theater practice or or theater drama history or any of the dramatic I had a constant my my major was dramatic theory and literature, but I had to kind of apply through the special concentration thing. We we we studied, we were imbued with kind of, you know the the importance of of the of the message the importance of the of the of the themes, the importance, you know, Making sure that the audience's time was, was well spent to be they've you know, I can't tell you the number of teachers who, who said to me, you know, you're asking people to come out and spend two and a half hours sitting in a dark room with you, you better have, you better have something important to say you better know what it is, and you better damn well be entertaining. And I mean, so many people, they I was drilled into my head, but so was the importance of how you communicate with your collaborators, actors, designers, everybody writers, everybody with whom you're working. So those are things that I personally am trained in I then as I said, spent many years directing in theater. So working with actors is a great joy to me and, and and working with designers is a great joy to me, I'm working with writers is a great joy to me. So it's not new in that way. But it's very different than documentary work. documentary work is, in a way documentary work is more like the theater than film work. Because because you have time in documentary where a lot of time you lie, you have time in in the theater, you spend weeks and weeks rehearsing and weeks and weeks in previews. And you take your time and I love that in the in the in film, you show up on set. And the first thing you hear is somebody were losing the light, they are running out of time, you know, it's all day long, you're in a frickin panic. That's, that's, that happens not to be my preferred way of going through a day I like to chill. And I like to you know, I like to follow the puck, there's no denying to follow the path. We're making a movie,

Alex Ferrari 36:38
You're creating the puck, you're creating the puck at that point.

RJ Cutler 36:40
And maybe and by the way, maybe in the hands of someone who's more masterful at it than I it's different. And they know how to I'm sure that I am certain that Scorsese doesn't feel all day long. Like he's being rushed. I'm certain of it. But I don't know, man, I got on set. You know, I It's I'm telling you, the first thing you hear is you're losing the light. So, but I did love I did love making that film because I got to work with Chloe Meretz and I got to adapt the Scaleform and brilliant Californian book and I got to buy my I love my produce. I loved everybody. And we had a wonderful time and it was a great experience. And equally equally rich was the process of creating with Kelly curry, the Nashville the television series. Yeah, and directing the first two episodes of that. I mean, the pilot of Nashville is one of the one of the all time great creative experiences I've ever had. And I am I I'm I'm grateful to all who made it possible. My work with Kelly query was just like, incredibly, incredibly rich and satisfying. And she so she created these characters and it was and she was so brilliant. And they kind of arrived fully formed and, and and she understood the language and the music and the air and she's you know, she she Gigi. So that was a an incredible honor and and you know I get to direct Connie Britton it's just like what a thrill what it's so many things and and and and the kids who were in that the younger actors the whole Hayden happens here the whole experience and the music you know to be on the stage at the Grand Ole Opry and work with T bone Burnett on and on it couldn't have been richer couldn't have been more joyful in you know my soul was and my heart were were full with those experiences again the process I like i i You know your right to describe it as going back and forth because I went there for a little bit and really these days I'm super focused on my nonfiction work and and and and it's it couldn't be richer in terms of you know what I'm what I'm trying to do with it and the different the different projects so it's it's it's very exciting, but it's different. You know, we like to say well documentary is scripted stuff is documentary backwards because you do the you do the script before in the in the in the narrative and you do the script in the edit room. And it's kind of that but there was a lot the differences are are just massive. And then the similarities are thrilling. It's your still cinema, it's still cinema. It's to me these documentaries. They are not I'm not interested in I'm not actually interested in the politics of it. I'm not interested in the message. I'm not here to give you facts and information. Google does that far better than any film I could ever. I'm here to tell you a story about the human experience to spin a yarn to make great cinema as or to aspire to make great cinema you know as an end to engage you and to move you emotionally and to tell you stories about the human condition. Those are my those are my only interest. Others make documentaries for other reasons. They're great documentaries that are kind of, you know agit prop, they want it. They're there to as there is great theater the tagit prop as the rose Great Cinema that's after Prop. Not really my thing. My thing is, you know, I'm, I'm, I'm telling stories about people.

Alex Ferrari 40:29
Yeah, very, very well, might I add. Now, I have to ask you about two subjects that you had an in two of your films, who are both very polarizing in their own way, Anna and Dick Cheney have very different human beings, obviously. Sure, from very different walks of life, but both polarizing in their worlds. How, like, in, regardless of your own beliefs, either political beliefs or anything like that, I know you have to be kind of you just got to let happen. Whatever happens, what is it like? Just juggling, you know? I mean, obviously Dick Cheney very, very polarizing political figure. And then Anna, to a lesser extent, but very polarizing in the world of fashion. How do you approach these two kind of juggernauts in their space?

RJ Cutler 41:21
Well, your question is in the context of it, there's a there's a present, not a presumption, your there's an assertion in your question that there polarizing figures. And I and I understand why. All all politicians, I think are, especially in this climate. You know, it they, I remember when I can't remember. But I remember when Ellen Powell, was, was, was flirting with running for president. And everyone knew he was starting with running for president, but nobody knew if he was a Democrat, or a Republican, and his numbers were in the 90s. And then he declared that he was a Republican, and boom, his numbers went down to 49%. Because that's the country we live in, and fats weren't gonna support him anymore. And that's, you know, so of course, the Vice President Vice President Cheney, is is is polarizing. And he and I don't I do not I, you know, I think he's, I would never pull the switch for him, I would never pull the switch for any any of his policies, I think he led us into a war that has been a catastrophe and 70 different ways. And, and I wish he hadn't done it. But I do know that he is as impactful, a non presidential politician as this country has ever seen. And, and, and when I started pursuing him, he was his heart was in failure. He had a battery in his heart, for what for, for a heart, as some would say he had a block of ice for a heart, but he literally had a battery for a heart. And he was frail. When I first met with him. He was weak. He was he told me in our first meeting, that he would look in the mirror and see the ghost of his father. And he knew that he was that his time was coming. And pretty much he was sitting around waiting for one of two things to happen. Either transplant would be available, because he was on a list like everybody else, or he would pass and he was at peace with that. This is what he told me the day I met him for lunch in his in his home, by the way at an address that I couldn't find on Google, because they they there was a Google Maps doesn't have Jamie's address. The next time I met with him, he you know is Liz called me his daughter called me right? Um, right. After he awoke from surgery, it was literally like the day he got surgery from the heart transplant. And she said to me, I just want you to know, the Vice President is doing well. And one of the things he said to us before he went in was that if he survived, he wanted to make sure that making this movie was one of the was one of the things that he did this year, so we're ready to go. I mean, it was crazy. It was it was the day and I'd spent a lot of time waiting for them to say yes or no. And will we do this? And again, human beings want their stories told Yeah. So my my ice I said all this to him. When I met him, there was no mystery. I was introduced to him by a Mary matalin who of course, I knew through James and through her we filmed with her on the war room. She knows my politics, but I wasn't I didn't keep it secret. But I my interest wasn't in debating politics. It was in discussing politics. But my interest was in this human, this guy, this guy who, you know, flunked out of Yale multiple times and and was a was a drunkard working the lines and hanging electrical lines in Wyoming with no future, but was in love with a woman who said to him, you won't get it together, man, you're too good for this stop drinking. I mean, he was on the sleeping on the floor of a of a jail cell because he had been picked up too many times for drunk driving. And they finally threw him in the tank. And and his girlfriend, Lynch Lin, I'm sorry not to remember her name. But the woman who would become limp Janie said, if you want this relationship to go anywhere, if you want to spend the rest of your life with me, you're going to sober on up and get it together. And he did. He did. He got it together. He changed his life. He went to you know, he went to graduate school, he was a incredibly brilliant man. He was he was respected by all of his colleagues in Congress. He he he was admired in the administration, he was, uh, you know, he played this instrumental role during the, the first George Bush administration, George HW and in the Gulf War, and they were reasonable. And they they drew the line, you know, they didn't turn it into a long war, they got in, they got out. And they and and they recognize that certain balances, you know, they did, there was a lot to talk about with him, then something happened on 911. And something you know, and we tell that story. But this is a movie that I think for, you know, I want people to watch this movie 50 years from now I want them to watch it. I want them to know who this man was, where he came from, what he did, how he did it, how he defends himself. And he had to defend himself in this film. But, you know, he, he he he put duty versus honor. And he he said your you know, he dismissed honor as a value in this film. Well, that's a really interesting thing. In a person who's leaving a country to war, he had to defend torture in this film, that's a really intense thing that someone has to do. And as I say, I think he's the single most impactful non-presidential politician who's ever I mean, you know, it's no mystery George George W. Bush gave him gave him a lot of rope. He was a he had a lot of power in the administration, and he wielded it and he did some, he did some questionable things. I as a voter would say some bad things. I as a filmmaker, left them as question a little so that he could defend them and you could hear them and we could be on the record with it. You know, and so that's how I approached that, you know, with and I'm just telling the story about a Greg Dino, one of the world's great editors and what is you know, this this bird like little cumin, who also has her father's daughter, you know, that's a big part of it. The the great you know, a Charles Wintour, chili Charles Wintour, the, you know, legendary Fleet Street editor who, who, you know, who, who, for 20 years ran ran the most important paper in England and, and, and who was for her very much a role model and someone who she always wanted to please but but she single handedly when we were with her she was single handedly running this global industry, this multi billion dollar global industry and, and and how does she do it? How does she do it? Powerful Women are very interesting, fascinating. They tend to be by the way, they tend to be controversial, just because they're women in power cord now and they man they got to, you know, I'm starting to film now about Martha Stewart talk about talk about a person in power, who was kind of punished for being in power, you know, for being successful. So, and there's more to say about it, but but, you know, look, ended the day people are fascinating. People, you know, they're able to remarkable, there's some extraordinary folks out there and it's, they've got great stories to tell. And you know, as you point out, I've had the great good fortune of being able to, to tell the number a number of, you know, fascinating, certainly, you know, complex people's stories.

Alex Ferrari 49:20
Now, your latest project with Billy Eilish, can you tell me a little bit about that film and how that came to be?

RJ Cutler 49:27
I was invited to meet with Billy and it came to be because I accepted the invitation and I sat with her and Phineas and her folks and some people from her team and I, I mean, I instantly was engaged as I'm sure that's no surprise. She's an incredibly magnetic person who's gifted artist and this, you know, incredible young woman and and, and they saw in that first meeting, an opportunity to see simultaneously tell the story of a of a young artist coming of age and coming into her own, and a young woman coming of age and coming into her own. And I loved that I loved how real it could all be. And that's, you know, that's the film. It's really very simple. You know, then we just followed the puck, and the puck went to some amazing.

Alex Ferrari 50:23
I love that. I love that analogy. So wonderful. Yeah. But the isn't a true and you've been in rooms with with these kinds of people, there is an energy to people, especially like to celebrities, or artists like that. There's this thing that he can't explain. Like, there's this energy that that they suck the energy out of the room, like all the attention goes to them. It's like you can feel when someone like this walks into the room, and I've spoken to many, many people of that magnitude have been in the room with many people have done the magnitude. And when you could just with their back turn and they walk into the other side of the room, and you just go someone just walked in and you could just feel that energy. Was that what it was like being with it? It doesn't matter what age it is, by the way, it could be. It could be Michael Jackson at seven years old. It doesn't matter.

RJ Cutler 51:11
Yeah. I mean, Bill is a very magnetic personality, there's no question and she, she, as I understand it, she's she has been her whole life. There's and her her, her talent, her brilliance, her poetry, her, her her vision are all exceptional. And, but but she's also this very real kid, you know, that's around, you know, making fart jokes and eating burritos and wanting to slip that slip out the back door with her boyfriend and, you know, watch porn and whatever, you know, and she's just a kid. And who's got the curiosity of the kid and the outrage of the kid and the, and the and, and the ambitions and the and it all, and she met and she's made a music, you know that she sets the fridge. She says her family was one big fucking song. It's true. It's true. And and, yes, one of the questions I had, upon meeting her was what planet does this person come from? And I and I certainly, and what planet does Phineas come from? And I certainly, you know, I remember thinking and feeling that this is, you know, on some level, she's part human part deity, you know, and she really is She's a shaman, you know, she has a power. She stands before hundreds of 1000s. And, and, and literally on a daily basis. She's on the telephone of 75 million followers on 80 million followers on Instagram. And she she leads she is a she is a modern day, you know? I don't know what the what the what the best way of describing it is? Not enough to be like, yeah, da da, da da, is it is it's very powerful. And it's a it's shamanistic, it's very, you know, it's all of those things and and you feel it, you feel the power, and she Pierce's her, the her audience's hearts, she connects with them, they all feel like she's singing directly to them. I've been in tiny rooms with her singing, I've been in enormous rooms with her singing, there's no difference. She she can be in an arena in Miami, that seats 22,000 people. And the kid in the top, the top bowl of that arena in the back row is connected to Billy Eilish the same way the kid in the front row is or the kid in the club. It's just amazing. The space is feel tiny, she has a power. And you see that you see that in the film?

Alex Ferrari 53:51
How in there's no explanation for it. There's no explanation for that kind of,

RJ Cutler 53:55
Well, I don't want to say there's no explanation. I just want to say, you know, those who explain those I'm not. I'm that's not my business. It's my business to show it. And to tell the story about it. Sure, and others can explain it. But I think the film is, you know, certainly reveals the power. I mean, it's a lot of in there a lot of things involved. Let's talk about the fact that first of all, she's not a she's not an only child prodigy, she's one of two prodigies in that same house, they and they need each other, they make each other even greater than either, you know, she and Phineas, they, they, they are up a partnership. So when I say What planet do they come from, on some level? The answer is, you know, Planet Maggie's womb, that where they both spent nine years, just nine months just stating to the same heartbeat. And then they were raised by the same parents and you see all the complex and they were raised in a particular way which as Billy says in the film, You know, first and foremost, they were encouraged to be themselves. And first and foremost, their family was one big fucking song as she says in the film, you know, those that by the way, those two lines I just quoted are pretty much the first line in the film and the last line in the film. So the whole film is about how those things come together. But there lots of explanations. And then some things are just can't be explained can

Alex Ferrari 55:26
There's just this thing is that thing that is it, you know it when you see it, but you just can't articulate well, with it, you know, by Jim Belushi, John Belushi, John Belushi all this life's, you know,

RJ Cutler 55:37
Again, this is a, this is my, you know, I, I have a lot of gratitude, because I'm able to tell these stories, and these stories kind of live in the landscape of people are just, you know, fascinating. And there are so many remarkable people doing these incredible things. And, you know, I'm not kidding when I say it's dust in the wind, we're all here for a blip. Listen, Billy is nothing if not an existentialist, and raised by Patrick, who is nothing, if not an existentialist, as we see in the film. And she's like, you know, I remember early on her being interviewed, and somebody was like, why do you why do you? You know, why do you do it all your way? Why don't you Why don't you think you'd have even more success if you conform? And she's like, Well, why would I do anything that I don't believe in? Like, I'm gonna, I'm gonna live I'm gonna die. You all you're gonna forget I was ever here. Why would I bother with doing anything? That wasn't true to myself? What's the point? None of it matters. It's like songs that are going to come and then one day no one will even know I was here. And why wouldn't I have spent my time here? There's a child talking. I was gonna say the wisdom your why wouldn't I spend my time being true to myself. And that's our whole thing. That is the whole Billy Eilish thing. Be true to yourself in the way you work. Be true to yourself and the way you treat others. Be true to yourself in the in the art that you put out in the world. Be true to yourself in the way you dress, be true to yourself, be yourself. That's, you know, that's might be considered a kind of radical philosophical approach but hers, and it resonates the world over through her through her, her art and just her persona.

Alex Ferrari 57:20
And where and where can people watch this film?

RJ Cutler 57:24
The world economy according to I'm sorry, we're according to Billy Eilish. Billy Eilish, the world's a little blurry is on Apple TV. Plus there's another series we have on Apple called Dear which is a which is a wonderful project that we did about also about how work impacts people and and then on Showtime is the is the John Belushi film called Belushi. And we talked a lot in this conversation about the war room that's available on criterion. And of course, all these phones, you know, they're all They're all on a streaming service. And, and what a pleasure to chat about it all with you.

Alex Ferrari 58:05
And I can ask you last few questions. I always ask all my guests. What advice would you give a filmmaker trying to break into the business today?

RJ Cutler 58:13
Make a movie

Alex Ferrari 58:16
Best advice,

RJ Cutler 58:21
Please don't go to film school. Film School is an old paradigm that allow that provided for equipment. And that's it. It's provided for equipment. It gave you access to equipment you couldn't afford. You couldn't afford a camera when it was a film camera steamed dead processing you couldn't afford now. Guess what? Here's a camera. Here's a camera. There's some holding up a telephone. Here's a camera, the new iPhone. It's got an editing equipment on it. Does that trap. It's an upgrade. But you got it all or buy a thing buy a camera from Amazon and return it in 29 days there. It's not illegal. It's their policy. It's how they became the biggest company on the planet. And Jeff Bezos became one of the richest men to ever have lived. He's a Pharaoh. And he says, Please buy stuff from me make a movie and return at 29 days later, and I'll give you your money back. I'll pay for your film. That's what Jeff Bezos says he does. He says it's so so that's what my advice to young filmmakers don't talk about agents. Don't talk about showbiz. Don't talk about film school. Don't just make a movie and guess what? It may suck. Then make another movie it's going to be better than the first one. And that is absolutely my advice. Carry on man. Tell stories with your friends.

Alex Ferrari 59:41
A men preach my friend preach. Now what is the lesson that took you the longest to learn whether in the film industry or in life?

Unknown Speaker 59:51
Oh goodness. I hesitate because the left and that took me the longest to learn is when I'm sure I'm still learning. Sure, but But uh, but you know, it's I think it's all going to be it's all going to be alright. It's all going to be fine. Is a good lesson you know, I listen, I mentioned that I was James lupines assistant on into the woods the Broadway musical, the legendary lupine Sondheim musical, that I think it was 1987 or 88 that we did it. And I remember one night James saying to me, you know, the biggest part of my job, you know, what the biggest part of my job is? And it's like what he said, just saying, everybody, it's all going to be great. All gonna be great. And I was like, Oh, shit, that is you say that all the time. Like, that's because part of my job, it's all gonna be great. So how can it be great. So, you know, I say that's a lesson that's that's worth remembering. You know? And so there you go.

Alex Ferrari 1:00:51
And three of your favorite films of all time.

Unknown Speaker 1:00:54
Oh, my goodness. Uh, the Lady Eve. Mm. Preston Sturges film? Mm hmm. Um Let's just leave it at the get. Here we go. Give me shelter. Allen David Maysles. film about the Rolling Stone Maze it out DeMont. And let's see and I'll put on this list. Don't Look Back da Pennebaker, his masterpiece about Bob Dylan.

Alex Ferrari 1:01:30
Fantastic. RJ. It has been a pleasure talking shop with you today, my friend. Thank you so much for coming on the show. I appreciate it, my friend.

RJ Cutler 1:01:38
Likewise, really, really enjoyed it. Thanks for having me.

Alex Ferrari 1:01:42
I want to thank RJ for coming on the show and dropping his knowledge bombs on the tribe today. Thank you so much, RJ. If you want to get links to anything we spoke about in this episode, including how to watch Billy Eilish, the world's a little blurry on Apple TV, head over to the show notes at indiefilmhustle.com/478. And if you haven't already, please head over to filmmakingpodcast.com Leave a good review and subscribe. It really helps the show out a lot. Thank you again so much for listening, guys. As always keep that also going. keep that dream alive. Stay safe out there, and I'll talk to you soon.

Please subscribe and leave a rating or review by going to BPS Podcast
Want to advertise on this show?
Visit Bulletproofscreenwriting.tv/Sponsors

BPS 413: The Problem with Abusive Film Sets with Greg Hemmings

Right-click here to download the MP3

LINKS

SPONSORS

  1. Bulletproof Script Coverage– Get Your Screenplay Read by Hollywood Professionals
  2. AudibleGet a Free Screenwriting Audiobook

Alex Ferrari 0:15
I'd like to welcome to the show Greg Hemmings. Man. How you doing, Greg?

Greg Hemmings 0:18
So good. Thanks so much for having me on. This is fantastic, man.

Alex Ferrari 0:22
Thank you so much for being on the show, man. Thanks for reaching out a mutual friend of ours, Jimmy connected us. And, you know, you wanted to come on to talk about a bunch of things. And I think the main focus we're going to be doing today is abuse in the business, which is shocking, because I've never heard of any abuse in the business. It's been a very Pollyanna kind of world, the film industry, there is no abuse, there's no yelling, there's no

Greg Hemmings 0:44
oh, you know, it's the kind of place and you know, it's a, it's certainly not a shame based learning environment. It's a it's a place to thrive and blossom.

Alex Ferrari 0:54
I feel I feel so the same way. That's why I I'm bringing all my All My Children will be starting from scratch and great Hippocrates. Now, we're going to talk about something that really is a little bit more in the news. Now. I mean, Scott Rudin is now famously being basically thrown out of Hollywood because of the decades of abuse that he is giving people I didn't know he was the he was the source for the very famous film swimming with the sharks. He was. So there was a movie called swimming with the sharks with Kevin with Kevin Spacey as I mean, you can't write you can't write this stuff, man. I'm sorry. Kevin Spacey was playing the agent and I forgot who the I think it was Jon Cryer or not even john Carter was or another actor of that of that generation. I forgot who started as the assistant and the assistant was just getting a, I mean, just destroyed by this producer. And everybody in town knew who it was. But out in the world, nobody knew. And it was Scott Rudin. He was he was the producer. So it was a very quiet hush hush thing. But now it just started to come out. And like yeah, it was Scott Rudin, who was based the basis of that horrible human being, and, and the whole concept of the bullying and all that stuff we'll get we'll get into it. But at first, I want to know, how did you get started in this fantastically Pollyanna world that is Hollywood?

Greg Hemmings 2:24
Well, okay, so I've got a very long version of the story, which I will not go into, but I'm pretty sure I try my best to condense it. So high school, okay, we're going way back into the mid 90s. playing rock band. And like every kid playing drums in a rock band, you assume that's what you can do for a living and obviously, go into the career of touring and playing music. For me, it didn't quite pan out that way. That's okay. But in grade 11, I was in media studies class. And I was like, I got to make a music video for for my band. And a doc then of course, all we had was multiple VHS decks. And we had the Video Toaster. Classic classic piece of software, the best wipes the best stripper wipes you could ever imagine.

Alex Ferrari 3:14
They had like the oil like it was all we were talking about this before we started was like they had this, this woman dancing as a transition, which was obviously a stripper. There was a pole transition with like, I mean, did they actually just shot the footage of these the strap. So there was sheep falling, there was oil transitions, but it was literally physical things that they shot, and I guess they keyed and then read a transition for it. So it was it was revolutionary at the time. Like,

Greg Hemmings 3:43
as a quick aside, Alex, we should do a short film, trying to find the guys who design and go girls who designed those wipes. Like their epic and they don't exist anymore. Like he said, I figured farm sheep anymore.

Alex Ferrari 3:57
You know what I gotta tell you, I found that I found them. I actually did research and I found them. They are available. Because I wanted I wanted to put them out I like I'm like I want to just create the Video Toaster. Like who owns these things. And I found them. I think you can insert them somehow in in somewhere. But anyway, this is a side note, let's make into a Video Toaster. Okay, so it's a good digression for anybody in the in the 90s, who was who was in the in the in the industry at all. Anyhow, I

Greg Hemmings 4:26
made this music video. And I was like, this is really good. And so one thing I did in high school with video I was making and I was like, hey, putting images to music. That's really awesome. And I remember I was in my IB history class and we were doing a sing on Pompei. And I took Pink Floyd's live at Pompei music track, but then I started editing a whole bunch of other guys essentially rebuilding the film the pixel I did anyway but I did it my own way. And and that was my project. I was like, Huh, this is really cool. So for me it was all music and film. Can video and images coming together. And I never really thought about it again, but except for the fact that I'm a creative guy, I'm a musician. And that was a lot of fun playing with video. Fast forward to graduation, I go to arts university in my town, and I just felt like it was an extension of high school, nothing, no disrespect to the university itself, just all my same friends the same location, I was just going to arts because I didn't know what else to do. And then a buddy of mine at a Christmas party I was at. He was in Ontario, I hadn't seen him in years. And I asked him what he's doing. He goes, I'm going to film school. I said, that sounds way cooler. So it's literally out of boredom that I was like, that sounds way more cool. So I ended up applying to go to the same film school I got, I got accepted at Niagara College, and in Niagara Falls Ontario, and went there for three years to study broadcast, television and film. And that's when we're shooting with the Super 16 and editing everything on the screen back. And, you know, like, I loved becoming an editor with film, you know, like it really was a it was a gift to to learn on film. You know, were avid was starting to come onto the scene. But you know, early early days, it was 150 grand if you wanted to tap into that. So it was really, it was really cool to learn the art of storytelling. Even as a cinematographer, knowing full well how much that little real roll of film costs, you know, you're not taking 567 takes you're doing 567 rehearsals and don't take. And then when you make a cut, you better be sure it's the right cut. Because you're not you don't have the money to get it reprint. So I really think that learning in the film, film school environment was really cool for me to become an efficient, you know, cinematographer director and editor in the earlier years, and quick, fast forward into graduating into college, I immediately joined the union and started in the IRC, and I started in the camera department. And it is there that I really get to understand the the movie magic, you know, behind the scenes of how movies are made and working on big crews, you know, 100 200 people cruise and doing science fiction series and, you know, movies of the week, and I remember doing a Disney movie in my first or second year and just a lot, a lot of really interesting projects. And I thought at that point, my track was to become, you know, Director of photography. So, you know, the camera department was my was my angle. And, you know, I don't know if this is where we want to go into the into the crisis point. But I don't know about you, Alex. But if you're creative person working in what's supposed to be a creative industry, but it is like walking on eggshells, and you are you're in an environment where the stress is so high, there's so much money on the table. And, you know, poop rolls downhill as they say, my kids just walked in the door every time I say the SH words. So and I just remember feeling after, you know, working, you know, working through the ranks in the camera department, never being happy going to work. You know, I'm like, this is supposed to be movie magic. Like, is this supposed to be like the dream, you know? And I was like, people don't respect people here. Like, you're respected if you're up, but you're not respected if you're down. And, you know, I understood that concept of shame based learning, you know, like, if you screwed up brought the wrong lens, or if you didn't guess what the next lens Was that your first was calling out for, you know, that sort of thing. You got reprimanded publicly. And for me, I had the great blessing Alex have never been bullied him in my life as a kid. I was, I was one of those kids, that was friends with everybody, you know. And somehow I got saved from being picked on maybe I was picked on but I probably had thick enough skin that I didn't recognize it. I don't know. So being I think the sense of being bullied as an adult. After spending three years doing film school, telling all your friends and family that you're gonna be working in the film industry, and then a couple years into realizing that you don't want to do it anymore. And feeling that awful feeling of Am I going to quit this thing. My whole identity right now is tied up in this thing. Right? And but I had that sole issue of, I'm a creative person. And I wait, I wake up and go to set and I feel I feel like the creativity is being beat anatomy. And, you know, some people listening to this might might think, oh, Greg, you know, toughen up. That's the way it is. And you're right. It is the way it is. But that's not the way I am. Nor is the way I want to invest my precious life, you know, that, you know, go into any job where your soul gets sucked out. What's the point, you know?

So that's why I got into the film industry. And I'll pause there for a second because you might have another direction you want to go into, but the how, right after I quit like literally the day I said I'm done. It was the last day on a Sunday. A seven month series. I lived in a little motorhome behind the set. It was pretty cool. That part was neat. But I, I ended up going on this adventure that was completely life changing. Which I'll pause right now is every great storyteller will just leave you leave you hanging. But anyway, I just want to answer your question first about how I got into the industry. I fell in love with film at Film School, which is kind of a neat props to film school because I wasn't a film guy for that.

Alex Ferrari 10:28
So I so I mean, look, I You and I are of similar vintage. So you and I, it's vintages we'd like to say, in a nice way of saying we're both old. This. But, you know, we came up around the same time, maybe in different parts of the country, maybe in different industries around the time that you were in Canada doing what you were doing. I was down in Florida, going through that process as well. And my first my first meeting with that kind of environment was my first internship at a a very predominant commercial production house. And there were a couple of owners. One of them was the sweetest man in the world. And the other one was bipolar. He was bipolar in the days that he did not take his medicine. He was a monster. And they he took his medicine, he was the nicest human being on the planet. So it was you know, and that was the first time that I would get publicly yelled at for whatever if I did something wrong. It was and this is all office stuff. So in the office, I would be yelled, and everybody in the office kind of felt that energy like, Oh, he's here, kind of energy. And I was 20 whatever. I was like 2122 I was a young kid, and him yelling at me. But then like, the next day, it's show up, and we just freak you out. Because you were just like, hey, Alex, how you doing? I'm like, oh man, like it's like, what am I trips and he's Hey, man, you know, I want to watch this movie. I'm going to show you this movie. So like one day, he would be like a mentor. And the next day, he would literally just come in like a red like a rampaging bull. So that was the first experience of that. And then that kind of that kind of experience happened again and again, on sets. I did a lot of internships on a universals backlot in Orlando, when I was in film school, I worked on a lot of TV shows there and, and got hired as a PA and all that stuff. And I would see the same thing I was in a fox show. And and the producer would show up and everyone would be really quiet and it all like how is he feeling today? Is he is he gonna destroy somebody and you would, and I would see him. He never took it out on me because I was just so low on the totem pole that I didn't even matter. But he he would destroy like, you know, writers, right? There are other producers or other staff, and you want to talk about abuse. One day, he's like, hey, the the producer, Boris, his name was Boris, which of course, his name was Boris, Boris. Boris wants you to do a special run for him. I'm like, Oh, great. Oh, this is awesome. I'm gonna do a special run. So yeah, I guess meet him at his house. I'm like, great. So I drive out to the house with a couple other PhDs and you know, we're in the van. And we basically moved his house for him for free. So we basically we were his movers for the day. Yeah, we like he was moving f

Greg Hemmings 13:24
ar more scandalous. I don't know. I didn't know where you're going there. But

Alex Ferrari 13:28
I could have no I could have gotten real like, yeah, could have been, you know, the the I could have been Weinstein. But I wasn't. So no, but it was it was but it But still, that's a form of abuse. Because what do you say? Do you say no to that, because if you say no to that, then you risk your position in, in the prop and the production. And if you get fired from that production, your chances of moving up the scale is hard. So they understand that they have power that they can kind of twist and use and abuse, especially of the young, especially of the of people who are just starting out, you just eat it because you have no choice because the opportunities of our business are so minuscule sometimes especially at that era, there was no like, hey, grab your own iPhone and make your own movie like that, that that was a tough sell. To do that, like was it still cost obscene amounts of money, you know, 10s of 1000s even on the lower end, you know, clerks still cost 23 grand, you know, you know, you know clackers still cost money You know, these these movies still do cost money, and I was in no position to do anything like that. So in those are the kind of first stories that I first time I felt that kind of thing. And you're absolutely right with that love the term shame based learning because that's what it is on set. And I've been a director for years and I've been on set for years and I see it it's never when I'm on a set and I'm a director I'd never allow abuse, but that ribbing which sometimes can be, especially the camera and the grip department. Oh, Jesus, the camera, the grip department. They're brutal. They're just brutal. But a lot of times they won't do it publicly, they'll do it within their own own own hazing. Sidious right. Yeah, it's a hazing process. And some of that is kind of ribbing. And it's kind of fun. And you're like, you know, you gotta, you gotta toughen up, it's the business. And that's fine. And some of that stuff, you know, and we, it's a fun environment, as long as if the person doesn't feel like they're being abused. But even then, you've got you got to that balance that to kind of walk that line, you know,

Greg Hemmings 15:33
but then any other industry. So really good point is, this was so hard for me to quit because I was like it, it wasn't easy to get into the unit wasn't easy to go through film school. And once you get in, you're gonna wait for your next turn to get called back. And so you're right there is a there's a scarcity approach to the to the film industry, that makes us all want to do the right thing and say the right things and you know, make the right people happy. But unfortunately, if you've got the wrong people in positions of power, the abuses are so easy, right and paying it. And that's But like any other industrial Hey, it happens in every other industry, of course, but specifically in the film industry, because it's so scarce, and it's so special like that the film industry is so, so magical from the outside, right. It's just

Alex Ferrari 16:23
more it's just a marketing and branding tool. Like I always say Hollywood's great at the sizzle, but it sucks at the steak. You know, they I mean, and I always use the analogy of the Oscars. You know, when you see Oscar night, I don't know if you've been down to Hollywood Boulevard. But Oh, yeah. Yeah, if you go Oscar night, man, Oscar night, in a normal Oscar night situation, red carpets that Hollywood Boulevard looks like a magical place. You leave the next week. I mean, you can't walk. If you walk a block or two away from the Dolby theater. You know, the darker it gets, the more chances you're going to get stabbed or hit with a needle.

Greg Hemmings 17:00
Like it's a horrible, horrible place. But I was in Hollywood, just before the pandemic hit. So I think was November of 2019. Right? Yeah. And we're putting a film festival on at wanderlust. Yeah, really cool yoga yoga spot as an impact Film Festival. So I brought in, you know, films from Patagonia and, and from, you know, a bunch of different like B Corp companies that are doing like corporate, but like documentaries that are really making the world change and SoulPancake plays like that. It was a really cool event. But I remember one of the nights I was there. It was like nine o'clock at night, and everything was shot on Boulevard. There's no like there's one pizza place we found. I was like, I thought this place is rough. I was like the strip in Vegas. No, no, no.

Alex Ferrari 17:49
It's horrible. It's like, I'll tell you my first experience going to Hollywood Boulevard. This is what happens when anyone comes to LA who's visiting people who live in LA. So I was visiting someone who lived in LA and I first thing my wife and I said like, we got to go to Hollywood Boulevard and you see the face just go. Like, okay, it's not what you think it is. I'm like, No, no, I gotta go to Hollywood. Well, I want to, I want to see where the hands are in the prints in the Chinese Theater. So we drive there, and this is before Madame Tussaud's. That whole complex was just a parking lot. Right when I got there. So we parked right next to the Chinese Theater. We get out and the moment we get out some woman random woman walking by. She goes, Hey, and she just flashes us. He says like Hollywood and then and then my buddy turns to me goes Welcome to Hollywood. I was like, holy cow and like and then I just walked around. I'm like, this is horrible. Like, this is nasty. This is I don't want to be anytime I've ever had to go down to Hollywood Boulevard. It always I'm like, I have to go to the Chinese Theater for a film festival or something. I'm like, ah, God, I don't want to go down there. It's horrible. But that is the sizzle in the steak. That's what Hollywood is so brilliant that they are the best in propak. They're the best propaganda machine in history. Because Hollywood and movie stars and our culture here in America, in general, has been exported to the entire world and entire world buys it. But the at the end of the day, it's not real. Life is not like friends. You know, it's just not it's, it's not it wasn't when they were making it. They couldn't afford that damn apartment in New York in a real life. Like how the hell so? We're going on a tangent but that is the sizzle in the steak. You're absolutely right.

Greg Hemmings 19:34
Yeah, so the dots. I think it's like a little bit of a dream crusher to in a way when it's when young people get into the industry and and they're present and you don't want it's this doesn't happen everybody, you know, just happened to me. You know, other people thrive in that and they learn really great and that's and all that. I do remember feeling great responsibility as a camera trainee and as a second camera. camera system, holding that mega film that we, that we shot probably the last hour and a half with who knows what the payroll was for the actors that are on that one thing of film. And here's me the lowest paid guy on set going into the dark room or into the dark bag, changing it and if one ounce of light gets into that, like it was incredible. So I understand the pressure, I understand why it's so critical to be militant and precise. But there's ways of doing that, that help people be inspired and excited. And, you know, fast forward to where we are now. That's the film culture I've been trying to build surrounding my company. But, you know, going going back just to finish off my, my journey, I ended up a couple days after I quit the industry. And what to see one of my favorite bands play in a neighboring town. And this this lady came up to me and named Charlene I never met her before, but she had a flask of Jaeger Meister. She wants him Jaeger. I was like, Yes, I do. So I had a couple swigs. And she told me that her her rule man, her boyfriend was this Dutch captain who lives in a sailboat in the Caribbean. And he runs cargo like all over the place. And I was like, I used to sail when I was a kid. I'd love to do that. And literally this week before 911. So it was very easy to get a passport. I didn't have a passport yet. Just a number of days later, I have my passport. And I was on an airplane had no idea was getting myself into. And like I said earlier, we're like, this was a scandalous thing we're about to jump into. I was like, Am I gonna be running drugs on the sailboat? The gun says, what are we doing here? Because nobody told me there's like, here's your plane ticket. He needs crew. So I land I end up living on a sailboat on a massive 110 foot sailboat. And there's just Captain me and another guy named Tyrus from St. Lucia. And we delivered cargo we little crane, can we pick up trucks, it can be refrigerators, fish, whatever. Then we sail into little markets, I say markets like like Island markets where the big cargo ships wouldn't be able to get to efficiently. So we would get we'd fill up the supplies for shops, grocery stores, whatever, very quickly and efficiently all by the power of the wind. So like we would sail like 15 pickup trucks, to islands and stuff and the film industry and the sail, it comes from the sailing world, right. If you're a sailor, there's a good chance you're gonna be a good rigger and a good girl, you know, absolute all all that sort of thing. So it felt very natural. And I was smart enough to use a few dollars before I went on that trip to buy my first camera, which is the Canon g oh one. And I just documented that whole experience down there. And my time in the Caribbean, continued I after the sailing adventure that went on for a very long time, I jumped on a cruise ship as a theater guy. And quickly, they found that there was a film guy, and I opened up some of the broadcast departments on some of the ships, and they had avid, so like the $150,000 version of avid, where I'm like, Oh, this is nice. So I would come home in the summer. And I would make music documentaries. Do you know different music festivals and whatnot. Come back in the winter and do my job but also edit all my films on the average on the cruise ships?

Alex Ferrari 23:19
I did that every time off? Yeah, for time off. Isn't it funny though? Isn't it funny? What you're saying is because I've said this so many times when you get bit by the bug you can't it's it's it's it's an infection you can't get rid of it. It's it's done. It's in your bloodstream and I thought it was done but I wasn't right here. It comes back up wherever you are in life. Like I'm on a cruise ship I should maybe bring a camera like that's that's a sickness. It's not like I'm just gonna leave Oh yes, it is an illness because like you know when you like leave McDonald's from a job like I quit McDonald's I will never work in the fast food industry again, you don't go to another job and go You know what, we need burgers. Like it's not something you bring with you. But the film is this is such a thing. It's once you're in it's in you and you can't get rid of it and it can go dormant for years by the way a decade or two could go by it will always live underneath and I got 16 year old seven year olds seriously come to me like you know what I just retired I want to be a filmmaker now again and I got the money I'm going to go make my first movie and that's it just illness. That's name your next book Alex the illness the illness the illness no it's the the beautiful illness but it's not really depends on the illness. It could be beautiful. It could be horrible. But that's fascinating that that's the kind of route you went to like my route was more post I found my life in post because one I didn't have to deal with anybody. Generally the one person, maybe a producer. The abuse wasn't as much inside of a room one on one because there's a bravery that needs to be there from the person in power to yell at the person who has control of your entire there's nobody else around right right So so there wasn't as much abuse I don't think I was ever really yelled at in post. I can't remember if I did I've forgotten it over the years, but it wasn't as prevalent it is is on set because the egos are on set and you've got to show off and sometimes it's in there's politics involved and all that kind of stuff. I did have a fist fight start in my in my post sweet not me. I was between the client and and the agency who got fired the agency if the agency got fired, made at it. And there's a fistfight it's my it's my magic right there. It's my it's it's Miami, bro. It's it's Miami it happens. But you you when you reached out to me the first time you sent me this amazing article about your America. American Ninja or American American due to cuff. Yes, American Ninja, the American. The American Ninja Michael Duda cough onsets behavior. Can you please, please, please throw it out into the world?

Greg Hemmings 26:05
I'd love to tell the story because it's it. It really wasn't a hurtful experience. But it embodies everything we're talking about here. Okay. So it was my first film. So my buddy Andrew Tibi, and I he was my buddy, by the way that got me into film school, but the both of us we got on our very first feature film together. And Sidney fury was the director and Sidney fury did iron eagle and Superman for

Alex Ferrari 26:29
putting on the suit internal Superman for Okay, so look

Greg Hemmings 26:33
him up the Sidney fury is one of those guys that that directed a whole bunch of awesome films that were that were typically with numbers. But a really well respected director is a lovely man. I don't, I'm assuming he's still around. But he was he was older at the time. So the sort of late 90s. And I went with Toby, my buddy. And we, we said, Can we vote we're in film school right now second year, can we can we summertime? Can we get a gig and they said, Well, we don't have any budget, but you're welcome to come be a trainee volunteer trainee. And we're like, let's do it. You know, and it was it was a very quick shoot, it was like three weeks or something. And it was insane. Man, we've had like four cameras shooting at the same time because it's such a quick turnaround. So it was it was nutty. And so we started to learn a little bit of the ropes and it's totally different film school teaches you one thing, the real world thing is completely different. And hence where I learned immediately about the shame based learning thing, and we got bullied really bad I you know, and that's it was just a weird experience to to go through. But Michael due to cut off the American Ninja. I remember the scene, Marlee Matlin, you know Marlene mountain, of

Alex Ferrari 27:50
course, the Oscar winning actress from us Children of a Lesser gods,

Greg Hemmings 27:54
which was shot in my city, St. JOHN, New Brunswick.

Alex Ferrari 27:56
Yeah, I've always heard she's a very sweet. She's Irish.

Greg Hemmings 28:02
Interestingly, early mountains back, we were shooting that feature here in St. JOHN and the east coast of Canada. And this that would have been her second film here because she did Children of a Lesser God back in 80s here. So there was a scene and Michael duta coughs character was to come into the room. She was laying in bed. And he was coming in with a bunch of papers. It was setting up the scene, talking to his wife and so Michael comes in we do he doesn't come and we do this. Because we had multiple cameras in this scene. There's two cameras going on. So my buddy Andrew had one slate I had the other so camera a slate camera be slick, and then we would tuck around the door and then due to cough would come running through and seeing what start. So he came running through all right, and he tripped over Andrews leg. All the papers go everywhere. And of course the scene gets okay Cat Cat Cat. Michael Duda cough gets up in a rage. And I'm telling the story with laughing because it's just it's so bizarre and funny and awful at the same time. And he pulls his his leg back and wall loves to be right in the stomach kicks him. And the comedy of all of this is the American Ninja himself uses American Ninja leg to kick tibia in the gut. And you know, I talked to him to my buddy to be just inundated with the story. And we laughed so much because it's like Who else can say that they got kicked by the American Ninja, you know? What I recognize on that shoot that was so awful in so many different ways that nobody said anything. Nobody a thing. And it was the most inappropriate behavior. It was it was a little little rage that the guy had and he didn't hurt to be or anything you know, but it's just like symbolically as I call this is when the union isn't there, some union or something. So, here's an interesting thing. Just to tie that story up. Sidney theory The rap party came up to me and said, boys, you know, great work. Sorry, I saw a lot, a lot of people picking on you guys. Sorry, sorry about that. But I really appreciate all the effort you you put in to help me with my vision of my film. And then he found out that we were volunteers. And then as soon as we found out, we didn't get paid, he stopped the party there the band plan and everything stopped, the party, got up on the microphone and was so pissed off. And he was like, he did a big speech to the whole thing. The whole thing is that I just found out those two guys, that you guys have been so just disrespectful to throughout this whole film. We're not getting paid or volunteering on my film taught me to help make this a better film. And then he pulled out $100 bill and put it in his heart. And he goes everybody's putting money in here. So the hat went around the room, everybody put money in I bought it I bought my first motorbike without money. And and here's the interesting thing that he said, Remember, this feature was being shot here in my part of the country. So people that I would come to get to know this is our first my first film so this is all new people. He said you all of you have to watch out eventually all of you will be working for these two guys so be careful with who you who you push around and boy Now interestingly the the bullies on that set were the Toronto crew, not the local crew local crew are great. But that that prophecy came true because we did become producers both of us in our own companies and hired a lot of these guys and but I really liked what Sydney fury said there is be careful who you disrespect it just on the on the basis of is probably going to bite you in the butt down the road. Right. And I thought it was a really cool of him to do that. Also, I roll my eyes a bit. I was like, funny that if we were getting paid, it was okay to get kicked by the American Ninja. But

Alex Ferrari 31:50
to be honest, to be fair, I mean, many people would have been would have paid to get kicked by the American Ninja. So that way, I suppose we did know that we're laughing we're joking about it. But that is it's so on. That is so unacceptable. I've never seen physical violence from an actor to a an intern, or volunteer ever in my life, let alone to anybody else on set. Physical, I've never heard much many physical fights. Other than maybe amongst the higher ups like when the gods are fighting. That's one thing. But the gods generally don't fight with the with the mortals, if you will, in that hole. And even as I'm saying that it's ridiculous. They're human beings, just because they're at a higher level in the business doesn't give them more or less rights to hurt you or to abuse you. It's not right. Like we started off the conversation, Scott Rudin who is legendary for being a complete ass and, and literally torturing people throwing things at people physically attacking people. I mean, Harvey, Mr. Weinstein, and that he doesn't deserve the Mr. Weinstein, Harvey, the ass. He was the big one of the biggest bullies in Hollywood in a town full of bullies. And, and we're just talking about this kind of abuse. I mean, obviously, the whole me to movement.

Greg Hemmings 33:12
I mean, that's a whole other level of abuse, that you and I were guys in the in, like, like, the fact that we felt it, like if you're a minority, or if you're of a different, you know, sexual orientation, or a female, like the everything stacked against you are not old school way of doing films. And think about where, you know, Hollywood is the is the birthplace of, of this culture. in those early days, we weren't focusing on businesses that are focused on, you know, justice, equity, diversity, diversity and inclusion. We were trying to create equitable workplaces and safe places, it was run by men, that one make a lot of money. And that's that culture. Continue. It's very hard to break those patterns, you know, and no,

Alex Ferrari 34:04
no, no question at all. And I was, I was lucky in the sense because I came up in Miami, where I'm a man of color. I'm a Latino man. So it was there was like, that's the crew. So there was Latino people, there was part of the culture of sets in Miami, even on big movie sets when big like bad boys would show up or Miami Vice like there was, you know, there was Latinos everywhere. But anytime I rarely ever saw a female on set, unless it were in a certain department, whether it be costume or makeup or something like that. Occasionally, once in a blue moon, I would see a female grip. And that always blew my mind. I've had female groups work on my set, and it blew my mind because at the time, I'm like, man, she's got to be putting up with some, some stuff. Because I mean, if you're in the grip department, that's the arguably and I've been in the grip department. That's arguably the roughest place to be. And it is the carnies it is the carny They eat raw meat. I mean it is. I mean it is did I love them I By the way, I'd love my grandpa we love, love, love my grips, and I'll be the first to call them out in front to their face. And he's like, Guys, you know, you guys are crazy. Oh, the only the only group that's crazier than the grips is the stunt team. Like this stunt team guys, the stunt guys, and get out the stunt guys and gals, by the way, argue really interesting, female stunt women are more respected, and more. They are much more respected than any other area on the set for females. Because I remember having working with a stunt team and the female man, they the females were as respected if not more so for doing the stunts. And because I guess I don't know why. But it was. But the stunt people I've never met a stunt person who wasn't twisted, and we are whacked out in their head somewhere in the best, most beautiful way possible. Because this is kind of you get it. It's just like being an entrepreneur, you have to be something wire, you got to be wired differently. Because this is this is this is a conversation as a director to a stunt person and or stunt coordinator. I'll go Hey, okay, I'll need you to jump off that 10 foot beam that like great, can I do the 40 foot beam instead? Every time every time I needed to do one flip, can I do two flips and crash into the like, they always are amping it up to a brick and mortar, the mortar the screen they want to fit. But that's that's the beauty of the stuff of the stunt community. They always want to just and then sometimes us as directors and producers are like nah, dude, you're not jumping off the 50 storey building. I know you want to. We don't have the budget that No, no, I was kidding. And this is and then they'll always say no, no, I got a boy who's got the rig and the thing. And we could do that. And we could do that. I just wanted for my real me like, okay, dude, just, it's wonderful. It's it's absolutely wonderful. I love I love. I love my grapes. I love my son teams. But there's like, I have to ask you though, okay, so look, a lot of a lot of people listening. Now, a lot of people are young filmmakers coming up. Some of them are in film school, some of them are teenagers. Thinking about coming into the business, I put myself back into that mindset of where I was in that production company. When I was coming up. What do you do? Because if you call it out, or if you report it, or something, and this is the reality of what we do, if you are called out as someone who just calls it out or reports it or creates problems, chances are that other production companies, other people in that area might hear about them, like, Oh, we don't want that person because they're a problem. And that's happened. I've seen that happen. It's not right, but I seen it happen. So what are the options, in your opinion? For uh, you know, what do you do? Because you are in such a powerless situation, because you have something that they want. So unless you go off and do it yourself, like you did,

Greg Hemmings 37:59
I just feel like we're living in a time right now. Yeah, right now. And Black Lives Matter. And George George Floyd, me to movement, all the stuff, even going back to occupy wall street, like, like we're living in an era Arab Spring, like all of this happening, right, in the last decade. And I feel that COVID has been this amazing line in history of a lot of people saying, It's now or never to make the changes we need to make. And I gotta tell you, like, I'm involved with a lot of those changes, like really looking at how this white CEO of a very white company, in a very white town is working at anti black racism, like, Okay, well, we're how does that relate to your market? Well, we got to figure it out, you know, like, 10 years ago, we wouldn't be talking like that. But we are now I say we the business community, which is really exciting. I feel like in markets, like in our market, Atlantic Canada, where the union isn't that strong. It's strong in Nova Scotia, but certainly not here. The union wants to grow, right? It wants to grow. And so there's a little bit of influence in the non centralized markets, to say, hey, happy to join the union. But what what's the true repercussions of of cons shut out, you know, I think there's an opportunity right now to be bold. And if the union's doing what you're supposed to do supposed to be, what's members, fine. You're waiting for your Oh, you're up next. So theoretically, you shouldn't be losing your opportunity. Because you are, you know, following protocol, because as we know, there's always a union rep on site. The problem is, what if that union rep is the bully? very possible, right. So anyway, my sign of hope is as you join, if you're joining the union, I think it's really Europe. To become a leader yourself within it and, and letting other crew members understand your perspective of wanting to be treated fairly. And with respect, that's it, and you'll work your ass off to do it. So that's one thing. Another thing, which is my approach, and this only works for for people who've got the, you know, the ability to start their own businesses and make their own thing, but I feel like, what I did was I created a new company called Hemmings house. And we, we do TV shows documentaries, and a lot of commercial brands brand film work, too. And I've created a set culture, a filmmaking culture, that's, that you can thrive in and be safe, and we've had a few mishaps, and we dealt with it appropriately. And we've changed the culture of, of this, this world here. So if you're starting out, okay, and you think the only way to get in is by joining us and getting on the big feature sets, why not consider finding another company that's small like ours, right, really learning your trade really well, in a good culture, small company. And sure, it's not, you're not working with the big actors and the big producers and all this sort of thing. But you're, you're you're cutting your teeth in the process, and you're understanding how people should be treated. Now, it takes time to do that, of course, but consider going into smaller areas to really get your first your first. Because if you think that that bullshit culture is the way it should be, because your first experience in is like, all this must be the way it is okay. And if you accept that, you will also probably adopt it unless you're a rebel. You know, and, and for even if you're really good person, respectful yourself, you're gonna adopt it, you're not going to call it out when your colleagues do it to other people, because it's, but it's the status quo, but why we're creative people we shouldn't be, we shouldn't be living with the status quo, we need to be pushing it and, you know, sad to say, for some people, that old way of doing it is becoming archaic, and inelegant. So, give the industry 10 more years, those old, you know, I'm gonna generalize here, the the old guys that are whipping C stands and, and, and abusing other people in the culture, if you are like that, now, you just wait until the to the younger producers are growing up that are has been, you know, brought up in a world where we are discussing ways to be respectful on set and in business, you're not going to get hired. You know, it's just, and then once the union bosses become the ones who are have a little bit more of a conscience and understand how sets need to be. And, you know, I think the union, I think about it, because I was a union I was in it has the opportunity to actually lead the change. I don't know how long that would take. It's a big beast. Right. But the unit could be the solution. If enough people had the nerve to to chip away at it, you know. So anyway, those are a couple of my my ideas. And by the way, not all film sets and union experiences are awful. Like there's no absolutely respectful sets. I just personally was on a lot of B, B films, a lot of

Alex Ferrari 43:21
lower budget, no, the lower the budget, a lot of them the lower the budget, the less professionalism there is, on the left, and the less experienced there is and there's a lot more ego involved and a lot more insecurity involved. And all of that stuff. climbers got the climbers who I'm at any rate, yeah, yeah.

Greg Hemmings 43:40
So got to be aware of that. And that's, I guess, that's my advice. And their thing is to not take it personally, you know, but do something personal.

Alex Ferrari 43:51
Yeah, absolutely. I

Greg Hemmings 43:53
talk to the person because you're, you're, you're your key grip, told you your piece of junk. You know, that's,

Alex Ferrari 43:59
yeah, I know that. And I think that with, with what's going on with Scott Rudin, what happened with Harvey Weinstein, if these kinds of, you know juggernauts in our industry can be taken out. There's hope for the rest for the rest of the people go Wait a minute, there is opportunity here to get for change. there is opportunity that people are going to take me seriously if something happens, because I mean, look, you're talking about Oscar winning massive guys with billions like who've generated billions of dollars for the industry. And all of a sudden just you're gone. Like Scott Rudin is gone. Brett Ratner. Gone Bryan Singer gone. Kevin Spacey gone, they're gone. And there was a you know, I remember I remember when I was running. When I wrote my first book shooting for the mob, which is my experience of the ultimate abuse, which is a ultimate of physical, sexual physical abuse and psychological abuse. I think in my world, at least, of a mobster. I'm threatening me on a daily basis while I'm chasing my dream and meeting all these big high profile directors and and producers and actors and stuff like that. Going through that journey I I heard about the the story all when me to happen. This was really funny. When me to happen, my buddies would call me up in the industry, like, Who do you think is gonna have? What do you think is gonna happen to next? And I go, Oh, it's going to be Brett Ratner. It's going to be Bryan Singer, it's going to be Kevin Spacey. And they're like, how do you know I'm like, on 2001 I'll tell you the stories. So when I was running around in 2001, I remember we were going to meet with Kevin Spacey, these people. And in Kevin Spacey. And this is like, I literally I was meeting all the big stars in town at 2026 working with this mobster and making this movie about his life. So it's great. By the way, anyone who hasn't read that story, please. I will. It's It's It's a fascinating and listen to the audiobook is even better, because it's me doing voices and it's hilarious. So I go the agent at the time agent or manager or representatives, I'm sorry to go listen, when you meet Kevin, understand that. He just likes to grab guys balls, when they first meet him as a handshake. What? And I was like, I was 26 I'd already been in the business a while I've been directing a bit already. You're not you're not gonna put up with that. I know. And I was just like, I was like, is this is this real? And it's not like Kevin was in the other room. This is like we were setting up the meeting. And my mops are guys. If that guy grabbed my balls, I'm gonna kill him. And that was the end of the meeting. And that was the end of the potential of working with Kevin Spacey. But then we heard stories about Brian singer. I've heard many stories about Brett Ratner. He's legendary in that sense. So I saw all of this coming and and then I'd call it like five days later. And like they got Kevin Spacey. Like, how would you know? I'm like, dude, dude. It's just. And the funny thing is that everybody in the business knows. Everyone knew the Harvey Weinstein was a bully. Many people in the business knew that he was doing what he was doing. A lot of people knew what, what Scott Rudin is and who he was and how he did business. And there's a lot of other producers and directors out there who are shaking in their boots because like, oh, man, I'm screwed. I mean, do you know who Joe pika is? Right? Yep. Everybody, even me, the puny pa in Miami. Heard about pika stories. Joe pika was one of the most successful and I'm not sure if he's still doing it or not, but was one of the most successful commercial directors in history, he directed Space Jam the movie, because we could do it all Michael Jordan, thanks. He was the Nike stuff. He was a huge director. But his stories were legendary of the abuse that he would put his caste the agency, he would break people's arms playing basketball, cuz it was a really big, like six foot four, you know, imposing figure. And I would hear and that's like the that was like the boogeyman on some of these commercial sets, like, Joe pitka is gonna catch it. Like it was like, you work with your picker and like the grip were like, yeah, I work with Joe picker. He had me running. He had me running in the desert, I almost died of thirst. I'm like, how did this man do it? But that was the business. That was the way things were done. So consider a work consider world. In a world where water is wet and ice is cold.

Greg Hemmings 48:21
I'm not speaking to try to sound like I'm any more woke than anybody else. But consider a world where movie sets are more so run by women and people of color. Let's just consider that for a second. And trust me, there's lots of bullies in those two communities as well. There is i'm not i'm not pretending there isn't. But breaking that paradigm, that power shift. In, in typical cases, women run projects differently, you know? Absolutely. And like is think about the Oscars Now finally, starting to give nods to the you know, at least they're coming to the table. Right? And are we going to see that every year more and more and more women and people of color, starting to rock the scene. And what's going to happen to all these these Luddites if you will. Like, they're, if they're all driven by ego, it's going to crush them to know they're not gonna be relevant anymore. We think about that whole cancel culture thing. But it probably sucks to be Kevin Spacey to be canceled, you are no longer relevant in our pop culture. Thank you, john, about done. So I just I'm excited to see more diversity in our space. You know, coming from a very, very white guy right here. But it excites me to know how the seismic shifts that we will be able to see in all forms of this industry, as you know, as the old way starts to be hospice out.

Alex Ferrari 49:50
Yeah. And the funny thing is thinking back on my commercial sets, I almost exclusively used women producers, in is weird. I don't even think about that. I've always been just drawn to women producers, just like the way that they, that that that's I've had men producers as well, obviously. But I did a majority of my commercial work where I always worked with the same women producers, because they ran sets differently. It was a different energy about them. And I just I just identified with that kind of energy a lot more sometimes. And I've been I've had wonderful experiences with, you know, white, white men, producers and African American producers and Latino products.

Greg Hemmings 50:28
You're bringing people to the table? That's the thing. It's not about canceling white, white male talent,

Alex Ferrari 50:35
it's No, of course not.

Greg Hemmings 50:36
It's like, let's, let's, let's have a much more rounded my company we've got most of our producers are women. I'm going through some diversity training right now as we speak, with a really cool company out of California called hella impact. And it's gone through this Jedi training, which sounds so cool as I see Yoda behind you, of your eyes for justice, equity, diversity inclusion, in the context of leading business, you know, and we talked about this at the beginning. And it's just really cool to, you know, to be able to check our, you know, check my white privilege, if you will, on the back on the back burner for a second, and realize that we've been successful as a result of incredibly injustice, injustice systems, including racist systems, and I'm learning all this stuff, you know, and which means I'm really, really excited to now that we do have over gender parity, like at my company, there's more women than men. But most of the crew is guys. And I'm really excited to start getting more women into the training system in the crew side, and the camera department scripts, etc. and also people of color as we, as we, as we diversify, and really hack the system and see and prove that we can actually build a great storytelling company that's broken the mold of what you and I have been complaining about for the last hour.

Alex Ferrari 52:04
Yeah, absolutely. And I've, you know, anytime I have a chance to have a female director on to talk about their process and what they've gone through, I had a wonderful author and female director named Naomi Jones, McDougal Jones, who wrote a book all about women in Hollywood wrote the book about how they are treated, the numbers, the stats, whose It was fascinating conversation. But you know, and again, everyone listening, it's not about canceled culture, it's not about you know, just throwing people away, it's about trying to open open up the the inclusion of everybody's ideas, you know, the the white male, or that male story, perspective is not the only one. And in bringing all of those kind of people to the table, it just makes, it's like only cooking with pepper and salt. And that's all you cook with. There's so many other spices I and and there's so many other spices that you could throw in that make it a lot more flavorful and a lot, a lot better and so many ways. But, you know, we started this conversation as what can we do to change this abuse culture that is ingrained in our, in our business has been for decades. I think it started that way. I'm sure it was that way. From the days of Chaplin, you know, when anytime you have people in power, there's always abuse. Always, first, any place, any place, any industry, any, any society. If you have somebody in power, and someone that's not in power, there is always abuse. Unfortunately, that is part of the human condition that is part of this. But now, we're hopefully changing that, at least within our sets. And hopefully, you guys listening now, especially if you're young and coming up, understand that there are options, and you have opportunities. And I think you would agree they have kids coming up today have opportunities that you and I did not have like being able to buy your own gear, being able to start your own production company at 21. And just start shooting music videos or shooting docks or just going out there making content or building an online presence. Like none of that existed for us. We had to go through this system and navigate it. There are options now for people like yourself like you like you know what, I'm gonna screw it, I'm gonna make my own company. And you can do it and I could do it anywhere in the world that you that you're listening from. So I appreciate you coming on the show. But I'm going to ask you a couple questions. I asked all of my guests. What advice would you give a filmmaker trying to break into the business today?

Greg Hemmings 54:35
I love that question. Because I get that question all the time. I should parents. It's funny because in this generation of kids, it's never the kids call and call it's it's sometimes it is and I okay, there's a piece of advice right there. Don't get your parents to call us to say hey, what's what's that like in the film industry is is something that my kid can thrive and they want to make a movie if you're 12 years old, or 18 years old, To find a way to get in touch with a producer, or anybody in the place that you want to be, and just get some time on the phone, most people will be thrilled to speak to you. And you can do it yourself like you don't. And this is nothing against having your parents lobby for you. But I think it's a thing. It's almost it's very much an eye roller, we want to see initiative, you know, we want to see creativity, we want to see a personality, right? We want to see respect. Because when you're jumping into the, into the film industry, certainly in the way, Alex and I have, you're not necessarily being hired for your creative brilliance you're being hired because you can be a really trustworthy, reliable cog in a wheel. And

Alex Ferrari 55:46
you can earn a very nice, very nice way of saying that cog in the wheel that there's other ways that could be mule donkey, heavy lifters, you know, grunt, but the cog in the wheel,

Greg Hemmings 55:58
there's other names that are not going to repeat, because we're done with that culture. If you are, if you can work on a farm, you can work on a film set, you know, you if you can work, if you can join cadets and go, you know, work in the military, you can work on a film set. If you work in a janitorial. You know, at a hospital, you can work on a film set. Yeah, so it's not about the creative brilliance and producers aren't, they don't really care if about your last short film. They don't, they don't want to make sure that you're reliable. And that you're that you're going to be good for the culture. And perhaps that's the hack to get in, you know, the hack is, you know, we're living in a new generation where there are we're now becoming the old guys. Now, Alex, I hate to say it, where I'm learning so much about this new generation from my employees and my staff, what are you know, from young people, and I appreciate learning from them. Because I my ego was was kicked out of me years ago, right? So I'm a lifelong learner and culture changes, you know, and I'm supposedly making documentaries and films that an audience wants to see. And I don't understand them at all, because I decided not to care, but their language and the way they want to be respected and all this sort of thing. So many people make fun of millennials, and, you know, and the next generation and but you know, that's the audience, what are you doing, not trying to understand their culture or the way they speak and the way they want to be spoken to. So you as a young person, can actually come in and find those right bosses, if you will, and say this, I want to help you create a culture that that is rich, creative, efficient, and lean. And in a way, that's more people like me are gonna want to come work for your company, or work on your sets. And I'm speaking in the context of out of the Union, because the union has its own system, which is very efficient as well, you come in as a trainee, and then you work your way up. Awesome. So if that's if that's what you're going to do, I would say the exact same advice, find someone else's in the union has been at for a number of years, and pick their brain, you know, make sure you know what you're getting yourself into. And if you're ready, it's Be prepared to volunteer a little bit. It might not have to be the case. But if we're working with smaller companies, or even like, part of a film, Co Op, or, you know, short film competition, you don't get paid on those, but you get great experience. So the more experience you get in some culture, as far as the mechanism of, of how culture Yeah, yeah. And set etiquette. When I was, in my early films, I used to stand in front of the light. And as the cameras training, I'd stand up, and I'd be like, Hey, guys, you need a lens. And so they'd call me flyboy or something, because I was like a fly track of a light all the time. Those are things that you learn that set out again, right, if somebody doesn't tell you, you learn the hard way.

Alex Ferrari 58:55
Right, right. And hopefully, it's not an abusive way. It's hopefully in a fun way, like calling you flyboy. Right?

Greg Hemmings 59:01
And exactly that like, talking to people, I don't call myself a veteran in that role, because I only spent a few years in it, but speak to veterans and say, Hey, what are some of the areas I will fail on my first year? You know, that's a good advice. That's good advice to ask, you know, and people will like you for that. Like, if you asked a key grip, hey, I want to get into grip and the grip department. But where will I fail? And then let me know like some of the hacks I can get around that. And then they're gonna love the fact that you showed initiative to you and ask the question in the first place. Now long answer for you, Alex. But

Alex Ferrari 59:36
Fair enough, good as a great answer. Great answer. Now, what is the lesson that took you the longest to learn whether in the film business or in life?

Greg Hemmings 59:46
Yeah, so many. One is just really important. And again, I'm coming talking right now from the entrepreneur perspective is surrounding yourself by people who are better than you. So and this is a really good lesson for directors first Firing directors and producers but it's okay. If your director and for you to hire a first ad, who is way more experienced than you. And it's okay if you happen to be the you know, the key of camera department and you and your hiring other people on your team who are actually way better DPS and you The more people you surround even the more you surround yourself with people who are better than you. And the less ego you've got less pride, the more you're going to learn and the quicker you're going to thrive. If you do this on your own and, and try to hack your way through being the best on earth, good chance is gonna fail. So I've surrounded myself by way better filmmakers in my company, way better DPS way better editors. And and I remember when it happened like I was I was the filmmaker at the beginning of the building this company for a good four or five years. And then once I realized that my my crew were becoming because they were doing it all the time. I was trying to grow business. I was like cheese. You guys are there now. Like you guys are now. The product, you know, I don't know, it was trippy for a minute. And I was like, Okay, well, a good advice. One of my young employees told me I thought was great he does. Greg, you're always gonna be a great creative director, a great filmmaker. But what this is, this is my employees saying this to me. What we need from you is to go out do what your do what you're best at, which is making friends and selling us more jobs. And hearing that was really it was tough on my ego. But he was right. Because if we wanted to continue growing this company and doing cool projects, we need an executive producer that was going to go go fishing. And that's and executive producers go fishing for money by creating solid relationships, trust relationships. So my job and my business is to create trusted relationships. That's that's what I do every single day.

Alex Ferrari 1:01:58
And last question three of your favorite films of all time. Sweet hereafter. Yeah, I remember that movie.

Greg Hemmings 1:02:06
Yeah, that's a beautiful Canadian film. And the soundtrack was great. So good. I would say I I have C firewalk. With me, David Lynch. Wow. Yeah. A huge Twin Peaks fan during during those times. And you see here, it's always tough. Absolutely love to turn on sunshine. Love Virgin Suicides. So I'm failing on answering because there's so many great films I love. But I got to give you one more David Lynch film, which is Elephant Man. It struck me it really did. Because Lynn Lynch is just weird. Usually, this is not a weird film. This is a sad, heartfelt emotional film. And if you haven't seen alpha, man, you get to see it. And so I give you those four or five films as kind of my inspirations, and each one of them have a reason why I absolutely love them. But yeah,

Alex Ferrari 1:03:12
very cool. Great, man. Thank you so much for coming on the show and and helping us shed a little light on on a problem that needs to be discussed. It's not generally discussed in public very often. And you're doing yourself. I'm trying my friend. I'm trying to thanks again, my friend.

Greg Hemmings 1:03:27
All right, Alex. Cheers, man. Thanks.

Please subscribe and leave a rating or review by going to BPS Podcast
Want to advertise on this show?
Visit Bulletproofscreenwriting.tv/Sponsors

BPS 412: How to Create a Compelling Documentary with Julie Cohen & Betsy West

Right-click here to download the MP3

LINKS

SPONSORS

  1. Bulletproof Script Coverage– Get Your Screenplay Read by Hollywood Professionals
  2. AudibleGet a Free Screenwriting Audiobook

Alex Ferrari 0:00
I like to welcome to the show, Julie Cohen and Betsy West, how you guys doing?

Betsy West 0:17
We're great, Alex.

Alex Ferrari 0:20
We've just been having a having a lot of laughs before we started recording. So I do appreciate you guys coming on. I do have the chance to watch your amazing new doc Julia, about Julia Child's who I'm a huge fan on a fan of and I've loved your past work as well, which we're going to get into. But let's just jump in. How did you guys get? How did you guys team up? And how did you get started in documentary?

Betsy West 0:43
Well big question

Julie Cohen 0:46
Big question. Ah, we teamed up through a project called the makers project, which was possibly not so surprising given some of the work that we've done subsequently about the history of the modern women's rights movement.

Alex Ferrari 1:01
Oh, very cool.

Betsy West 1:02
Yeah, that was like 10 or so years ago. And then, you know, we went our separate ways, more or less. And then in 2015, as Justice Ginsburg was kind of blowing up on the internet for the two cents she was writing, and we had I both interviewed her prior to that we came up with the idea of doing that documentary, and then subsequent to that, we've been working on a few films together.

Alex Ferrari 1:31
Now what was it about a documentary for each of you that made you want to go into this side of storytelling, the side of the industry?

Betsy West 1:41
You know, when I look back on it, I always loved documentaries. And, you know, I loved as a kid, I will now date myself watching the World at War, and, you know, just longer storytelling. But you know, I became a, a broadcast network news producer, and a behind the scenes producer working on shorter format. And then magazine pieces, Julie and I have sort of a similar background. But I always loved documentaries back in the day, even when they were kinda it was kind of the D word. You know, documentaries weren't so hot. back then. But that's really what I wanted to do.

Julie Cohen 2:24
Yeah, I mean, similar deal for me also came from the broadcast news world. I also just love documentaries. Like I like movies, like movie movies. So doing telling real stories in the format of movies is really fun. Like, my favorite art is always true story art. I love photography. I even love music. That's kind of documentary ish, you know, the Bruce Springsteen's like ghost of Tom Joad album, that's really sort of like a documentary in an album, like anything. That's anything that's real, feels like kind of some of the coolest stories to tell.

Alex Ferrari 2:59
Now, how do you guys choose the subject matter that you guys tackle? Because it doesn't take, you know, six months, three months to make one of these things? Generally takes a few years? And but how do you guys choose? And then how do you stay? Stay interested it for so long?

Betsy West 3:16
Well, I mean, you put your finger on an Alex. Really, you have to choose things that you want to spend two or three or four years on, or else you know, you'll you'll go nuts. And I think, you know, with Justice Ginsburg, it was kind of one of those light bulb ideas of Oh, my goodness, what an amazing story, occurrence story, a backstory, a love story. I mean, you just couldn't have anything better than then working on that. You know, after that film, we started looking around for other projects and thinking about other women who perhaps had not been appreciated so much. And, you know, had had really been groundbreakers had really changed our world. And that's when we landed on the idea of doing Julia.

Julie Cohen 4:05
Yeah, I mean, there's definitely not a formula that we have. It's the main decision point is like, do we want to delve into this? Because it is otherwise like, you know, making a documentary as your Indie film audiences probably no, like, it's, it's just, it's a lot of work. It's a lot of time, a lot of the process is a big pain in the butt. So the reward side is feeling like you really love the subject matter. And we just realized, like, Oh, this one could really be fun. It's so different than all the other stories that we've worked on in our careers and like there's just like so much joy, involved and kind of deliciousness and it seems like subject matter that we really, really might kind of groove on.

Betsy West 4:54
No, I think it also was a kind of filming challenge. For us to do something different. Yes, Julia has archive, but also the opportunity to do some high end food photography, which neither of us had really done before and to really dig into that we thought would be, would be super fun.

Alex Ferrari 5:16
No going back to RPG what was what was it like working with her interviewing her being in the room with her? I mean, I have to ask, she's that she's essentially an icon at this point. She wasn't icon while she was she was a living icon when she was with us, what was that like? And how did you even approach that? When did you just call up? Listen, Ruth, we'd like to make this film about you. How did the whole process come to be?

Betsy West 5:42
A, you know, it's step by step, basically, we approached Justice Ginsburg, pretty carefully and strategically. And initially, when we went to her with the idea of doing a documentary, she said, you know, not yet I'm not ready. This was, you know, when she was in her early 80s, we're thinking okay, but we, she didn't say no to us. So then we came back a couple of months later with the idea of, oh, well, we're just gonna start to interview people, your friends and colleagues, and whatever, you know, to kind of get her approval for that. And then we took it from there. So it was we didn't go in saying, oh, yeah, we want to do a documentary. And can we go with you to the gym, by the way, like, we didn't start out. Even though in our minds, we were thinking, it would be fun to go with her to the gym. But it was a slow building of trust.

Alex Ferrari 6:38
It was a step by step. So when you're approaching a subject, a subject like that, who has so high profile, you can't walk in with guns blaring, you have to really kind of really baby step your way in to that kind of stuff.

Julie Cohen 6:51
Yeah, I mean, I think you're always trying to ask questions to which you can get the answer. Yes. So those need to be small questions. First, you don't come at. So you have to think of it from their perspective, like you don't come at someone with like a really chill, like, Oh, we're going to impose on you so much. We're going to take up so much of your time. You know, pick apart every aspect of your career. No, it's not like that you're like, I mean, the way to get the process going is to try to start to get it going. So trying to come up with things that you think that your subject might agree to. And in this case, as Betsy says, it, you know, the initial thing wasn't even about us interviewing or even filming the justices herself. It was about like, Oh, is it okay with you, if we start to interview some of the people who you've worked with in earlier phases of your career, just so that the project so that she starts to get the sense that this project is moving forward and hear back from people that we interviewed, like, oh, you know, these women were pretty serious about what they were doing. And they seem like they've done some research. And, you know, they seem like they came in with this amazing, you know, woman cinematographer who had like, greater like, this is like a real production happening here. So then you get that sense. And then that stage, Justice Ginsburg, let it let us start filming some of you know, some public events that she was doing, and then later, some more intimate or private events, and then that the actual interview didn't happen until, you know, to to near the end of the process, actually, two years into in development.

Alex Ferrari 8:22
Now, I have to ask, I mean, How nervous were you to show it to her?

Betsy West 8:29
Well, um, you know, amazingly, Justice Ginsburg never asked to see the film ahead of the screening at Sundance, and which we thought was a real act of trust, or maybe she was just too busy or ask. She agreed to go to the Sundance Film Festival. So we had both our major first premiere at Sundance there with Justice Ginsburg sitting across the aisle from us, and it was completely totally nerve racking. And, you know, we were kind of watching her, the sock of our eyes the entire time, as opposed to watching the film. You know, she started laughing right at the beginning, because there is sort of a kind of funny opening sequence with staff who's saying mean things about her. And then, you know, just a little ways in she pulled out a tissue and wiped her eye and it was it was incredible. I can't even tell you what it was like to experience that and to have her like, like the film and appreciate it. I mean, it just meant everything to us.

Alex Ferrari 9:42
And you guys went did you guys premiere at the Eccles at Sundance, or was that the Egyptian?

Julie Cohen 9:47
Oh, so give it give us the other I remember, but it was

Alex Ferrari 9:50
The Egyptia, the big one. Oh, okay. I was just I was just trying to visualize it.

Betsy West 9:58
Yep! 500 People that have like It's sort of bleach hurry, right. bleacher seats and yeah

Alex Ferrari 10:06
That must have been. And then and then with the whole Oscar stuff going around, what was that? Like when you got that call?

Julie Cohen 10:15
Well, you know, you don't get a call on you watch it on your watch it on. Everyone else, right? The nominations being announced. And certainly, it was fun.

Betsy West 10:29
We had our we, our husbands made us breakfast, right. So we're at my house, and we had a really nice breakfast that we sat there. And actually our name, the RBG name was the last one in the list of the nominees. So we actually thought when they named the fourth one, and it wasn't us, we thought, Okay, that's it. You know, we didn't, so that that accounted for a rather exuberant reaction. It was more a reaction. Like, you're kidding.

Julie Cohen 11:00
We were real. We were quite surprised. So

Alex Ferrari 11:04
So that as the nominations were being a natural, like, just past the hashbrowns there's like it's over.

Julie Cohen 11:11
We had we weren't that casual. We had eaten already. Okay. I guess, you guys because we were the last one to be other, you know, as the other films are being named, you sort of start to get the feeling that you're not gonna know, it was,

Alex Ferrari 11:29
What was the biggest lesson you learned from working on RBG?

Betsy West 11:33
Oi The biggest lesson of from art working on RBG? I mean, I guess. Persistence, yeah, you know, slow and steady wins the game. I mean, that's what RBG did, in her her life, lots of setbacks, lots of discouragement, you know, for a super smart person who gets out of law school and can't get the kind of job that she really deserved. And then, you know, just started finding this opportunity to challenge not only the discrimination that she faced, but the discrimination that all American women faced and a world that people took for granted where women were second class citizens, I mean, kind of an extraordinary thing that really came out of the obstacles in front of her. So I guess it's a lesson of persistence, and don't let anger get the best of you think, think strategically, okay, you're up against a wall? How am I going to get past that? That that was her approach.

Alex Ferrari 12:44
Now, when you guys are laying out a film, how do you lay out the story? Do you discover the story along the way? Is there an outline? What is the actual documentary process? As far as your you guys are concerned?

Julie Cohen 12:58
Yeah, the process is sort of like continually organizing and outlining the story and changing that as you go along. Like, certainly, at various stages, we have a rough idea of thoughts of what you want the structure of the film to be, then at a certain point in the process, our editor gets involved in in the case of both RBG and Julia are the same brilliant editor Carla Gutierrez was part of that process with us. So you saw you know, we sort of you have very, you know, you're very tentative outlines in mind, but often what works the best I mean, we like to start, you know, in the same way that I was saying, you're trying to get to a Yes, pretty, you know, we try to start with some scenes that we really think are gonna work, not worry about, like the whole thing in one in one sitting but just like, you know, take a bite of it, take a small slice of what the story might be. And like once there's a really beautiful scene, then that gives you the optimism that you need to push to the next level and sort of piece things together. And if they're working, keep going in the direction that things are working and if they're not working, make revisions to the parts that aren't working.

Betsy West 14:12
Yeah, I mean, we do use a you know, the sort of modern method of the little post it's on a wall which filmmakers know where you have you write the scenes and the the things that you expect you're going to have to cover and you put them on a wall only we do it on digitally now with this thing called jam board which you can use to just move scenes around. And as Julie said, we start cutting scenes. I mean, in the case of Julia, one idea we had was okay, people have seen this archive of Julia you know that the her cooking lessons have been repeated 1000s of times and you know, people love watching them but how fun to deconstruct the main Have that show of the French chef from the very beginning. And we have the opportunity to do that because the producer Russ Mirage is still around and we found the stage manager, Alex Pyro, and you know, sat them down and have them take us through what it was like to put together this show this groundbreaking show in 1963. And it was so fun, you know, to get the the scenes of the kind of makeshift studio that they had and the photographs that Julia's husband took behind the scenes. I mean, I think people going to a documentary, they want to experience a world you know, they want to be immersed in a world that they didn't necessarily know. They may know the characterization of Julia, they may cook some of Julia's food, but do they really understand Julia's world and what it took to become Julia Child, and that's what we were, were trying to get at?

Alex Ferrari 16:00
Yeah, what I was what I found so wonderful about the film was that in my experience with Julia is obviously I know her growing up, my mom had to book and, and everything I probably saw her on TV once or twice. But it was Julia and Julia, Julie Julia, Julia, that that that Meryl Streep. Yeah. Which was a fantastic film. But that was the introduction to her story. And it kind of skims over a lot of stuff. Because it's, you know, it's a, it's a movie. But what you guys did was you went so deep into it, and I really didn't realize how groundbreaking she truly was. I mean, she, she changed how America cooked. It was. And also it was, you know, a women's rights icon as well. But before we keep going, what did how did Julia come? How did you decide on Julia? And, and said, Okay, we're gonna spend three or four years with Julie and how long did it take?

Julie Cohen 16:55
Um, yeah, I mean, you could say it took it was three years from the time that we sort of first considered maybe doing it at the time the film came out, but like, the first year of that is just trying to make the whole thing happen and trying to get someone who's going to fund it and trying to get the various entities mainly the Julia Child Foundation, um, as well as WGBH, the the Boston PBS station that had, you know, rights to so much of that archive, like getting everyone on board kind of took a year and then two years, basically to make the film and like, the decision was as for the reasons that you said, because Because Julia was groundbreaking and groundbreaking in ways that were going to let us in our film show the context of like, what was the crappy food that Americans were eating in the free Julia era? What was the vision of women on television that was being that was, you know, being elevated before Julia came on the scene, like, in order to understand how big a leap she made, you have to know what the world was before. And that gave us the opportunity in our film to like, set those contexts and we knew because we know those worlds and we know about sexism, so we understood that we would be able to that it would actually be pretty entertaining to lay that stuff out in film form.

Alex Ferrari 18:12
Yeah, and what I loved also is that you you really focused on the love story, like her love story with with her husband is it's just beautiful. And what he did was groundbreaking as well a man of his generation to just push her in the into the spotlight and he was happy in the background. is So was like you said it in the documentaries like that's just doesn't that didn't happen at that. Do those guys?

Betsy West 18:38
Yeah, yeah. No, I mean, we are attracted to story with two subjects who have a good love story. And certainly the Paul and Julia story is fantastic. Because it starts out with Paul being the one who is opening up Julia to the world. You know, she had lived a rather privileged and sheltered life until she volunteered for World War Two and met Paul in in the in salon where they were both posted. And, you know, he was a worldly guy 10 years older, knew about art culture do about food, you know, so when they married and moved to France for his job with the State Department. That's when Julia just blossomed and discovered her passion for food and started cooking for Paul, which was really good for him. And we have, you know, a scene in the film kind of illustrating some of the benefits that Paul and Julia's love affair in France. And then, as you said, something unusual happened. Paul's career was in decline. He had left the state department he really didn't have anything to do they move back to the United States. And Julia, suddenly, her cookbook after 12 years is public And she goes on television and and becomes a kind of superstar. And Paul's reaction to that was just to help her every step of the way to believe in her belief in her when she was writing the book that nobody else thought was a good idea. And to believe in her when she became a superstar, and to continue to help her for the next three decades. It's kind of extraordinary.

Alex Ferrari 20:27
It's extremely extraordinary. And the other thing I found that watching the documentary is that she was absolutely fearless. Like, she threw herself into whatever. And she didn't care what anyone else said, How old was she, when she started? In this stage of her life, wasn't she in her in her early years,

Julie Cohen 20:47
50 years old when she first showed up on television, like Julia was not famous until she was 50, which, truthfully, is another part of the story that we really loved. And, you know, just like a good reminder for audiences, and particularly kind of young women in the audience to see like, No, you actually don't have to have had it all together and be ready to break out when you're 22. There are all kinds of different paths that people can take. And, you know, so that that was

Alex Ferrari 21:16
You mean, you mean, you didn't have it all figured out at 22? I mean, I obviously, I mean, Jesus.

Betsy West 21:23
I think there's something about the fact that Julia did have this later in life success that gave her the sort of confidence that she had right now. And once. Once she got there, she really, she really was pretty strong in her beliefs about how to carry on in her life. It just in all aspects, and yet also someone who evolved and who changed and we love that part of the story as well. It's not just like, oh, Julia went on television in the early 60s, it became famous and that was it. I mean, there were, there were many more chapters and some challenges when she was kind of being pushed off the air, by PBS and how she met that challenge. And, and how she evolved in her thinking on social issues like homosexuality, which was, you know, pretty major in the 1980s. And, and she really changed her her thinking and her prejudice, frankly, about homosexuals. So those parts, those aspects of the story of Julia's ongoing evolution, you know, really appealed to us.

Alex Ferrari 22:33
The persistence that that Julia had is is absolutely remarkable to be on a book for 12 years. I mean, many filmmakers listening and writers listening can really feel that because I started it's like, yeah, we were on the boat for trying to sit and to do anything for 12 years and to keep going. And to keep going no matter what. When there was no hope. There was really no, there was no, there was no signpost anywhere that said, this was a good idea. It's not like you're making a movie. And they're like, Well, other movies have been made before and made money or were successful. There was nothing like it. And she's just kept trying until finally someone opened the door for her. It was just, it was just so inspiring to see that.

Julie Cohen 23:16
Yeah, I mean, I think that Julia and the French colleagues that she was working with to develop that book really felt strongly that what they were doing was a good idea and would be valuable for home cooks. And that was, that was the deep impetus, as you say, there was there was nobody saying this is a fantastic idea, they had gotten an extremely small advance money that would have long run out, but in the first year, let alone the 12th year, it wasn't like there was, you know, nobody was chomping at the bit waiting for this book, they would just like had this vision, like, oh, this would be amazing. And I think they felt like they would get some real fulfillment out of putting on, you know, putting down on paper, like some of the amazing French techniques of cooking that, um, you know, that are well known in France and and very much not known in the US like they thought it would be a worthwhile thing to do. And that's where it started. Not so much. I mean, like, yes, of course, they wanted commercial success, as the 12 years go on, that is seeming less and less likely.

Alex Ferrari 24:19
And I think that's, that's a lesson that everyone listening needs to take on. It's like, if you believe in yourself is something that's just so believed in the world hasn't caught up to that idea to the world 12 years to catch up to that idea, essentially. And then it took another took a little bit longer for them to catch up with her being a 50 year old TV star on PB. I mean, it's just insane. It's like a PBS in Boston somewhere. It's like, she makes an omelet, and then all of a sudden, like, Hey, you want to show, okay, we don't know how to do a show. Let's just do this and it just hides. It's like if you wouldn't write it in a screenplay, you'd be like, that doesn't make any sense.

Betsy West 24:55
You know, the thing the part of that that I just love is that you know Julia just connected with the audience. Immediately. It wasn't like the executives said, Oh, we've got a potential star here. Let's invest in this Julia Child person. Let's bring her along, you know? No. They said, Okay, we'll do three shows, we'll you know, we'll pay you minimal amount of money. And, you know, she was instantly just memorable. You know, people were like, Who is that crazy voice, but she's funny and but, and she knows a lot, and we love watching her. So to me, it's this example of going direct to the audience. And and you know that that's how it happened. It was not the TV execs who were doing it.

Alex Ferrari 25:44
And what I loved also, that you mentioned in the documentary was the SNL skit by Dan Ackroyd, which I always wondered, I'm like, I wonder if she actually got a kick out of that or not. And it's and the answers in the documentary, you were like, Oh, okay. But she brought it out constantly and constantly bringing it out to show people that there must have been, I mean, she was an icon. She was even in the 75. Was that 75?

Julie Cohen 26:09
Yeah, it was only five. And remember, I mean, remember what you know, what SNL in the 70s was, what a huge big deal. It was just like, you know, one of our characters mentions that, like, in the early days of Julia Show in the mid 60s, everyone will be like, did you see Julia Child? You know, this week? Have you seen Julia this episode? And of course, that's what SNL was, by the mid 70s. Like, every Sunday, I mean, I was a kid at that point. And every Sunday, it was just like breaking down what happened on SNL the night before, and I think that Julia understood that kind of Dan Akroyd impersonate her was a real sign of, you know, cultural zeitgeist. Yeah. Okay, so she appreciated that. But like, you know, the problem. I mean, at the time, I think it's so fantastic. The problem is the decades have gone on. And Betsy and I kind of came to discover that people who were familiar with Julia vaguely, like, that's what they remember that, you know, a caricature, completely zany, completely off the rails, like drunk lady, you know, with a chicken. And like, actually was a lot more than that. Not only was she a true expert in food, and bringing that expertise to Americans, like in a way that mattered. So we are amused by that as Julia was, but we also wanted to, you know, the whole point of the film is kind of to tell you what the real story is behind that caricature.

Alex Ferrari 27:37
Yeah, absolutely. And you did a fantastic job doing that. Now, did you learn what led what life lessons did you learn from Julia? Because you, me, you and you go into when you go into a subject matter, like this, like with RBG, that you you have to something has to rub off on you. So what was that thing? One?

Betsy West 27:54
I'll tell you one. You know, I like to cook. But often weeks go by before I really do cook, and sometimes my ambition gets the better of me, like I think I can create some great thing and it's like, it's 10 of seven. And the guests are coming soon. And I'm like doing four different dishes. And often I'll be disappointed with how one or the other came out. And I in the past would apologize. Oh, you know, like this corn thing. It was supposed to rise more or whatever. I am never, ever apologizing again for a dish that I served to people I mean, and I love that attitude. Julia's whole point was oh, you make a mistake you make the best of it, you turn the the potato souffle into something else and you just serve it you know you so you turn the dessert that flopped into a soup and you serve it and you not apologize. So that's my life lesson and I once the pandemic and the shutdown is over and I actually am entertaining regularly again. I plan to implement that advice.

Julie Cohen 29:04
And again a before her time feminist message because like apologizing for one right is a big lady problem like it is you do have an inclination when you're presenting what you've done to a roomful of people to start pre telling them like everything that's wrong with what you can oh, this was actually supposed to be bad. I use baking flour when I was opposed to yours

Alex Ferrari 29:32
Fell on the floor.

Julie Cohen 29:35
Like to serve the book like it was like you know we all make mistakes it's okay to make mistakes but that's that don't like apologize for them just like you know say that's what you know, say you meant this to be that kind of everyone like if you if you do it if you give it a little hype, like the boys often do that's going to that's going to change people's perception of it and a view and it's a great it's a great Julia lesson.

Alex Ferrari 29:59
You As you know, I was I was raised surrounded by women. So I have I've no brothers or sisters, but I was just women, very strong women around me at all times. And now with my family, my daughters and my wife, I have no testosterone at all in my life. Just the cat and the cat got fixed. So. So I feel that as, as a young man, you never ever taught to apologize for anything, you just go with it, you roll with it. And And as I'm teaching my, my girls that I'm like, no, no, you, I'm teaching them to be strong women, and to teach them from a male side point of view. And also from a female side point of view, with my wife of like, No, this is the world, and this is what you're going to be walking into. And my god, I can't even imagine walking into the world that she walked into where she lived in. Yeah, it's such a tough world.

Betsy West 30:50
Yeah. And then imagine the world in France. I mean, we'd love the heart of the film in France to kind of create how, what kitchens were life there. I mean, talk about a macho, sexist, fireman, Julia Child walked into, you know, going to the Cordon Bleu with the Master Chef, and the students were all male Gi is from the US who were using the GI Bill to further their education before they went back to cook in restaurants in the United States. And Julia is the only woman we love that. And she seemed to have a kind of confidence about her, which I think was, you know, just part of her makeup, you know, that she she didn't mind being six foot two, right? Women really don't like being so tall. It didn't, it didn't seem to bother her, she married a man who was shorter than she was I mean, it she didn't have that self consciousness. And I think also in breaking into a male world that she found herself in France, she was just very matter of fact about it. I want to learn how to cook, this is the best place to do it. And please, you know, let me into this class and, of course impress them all.

Alex Ferrari 32:08
In again, that fearlessness in in what she said because she towered over most men. Yeah. Easily, I think that's also probably a little bit of where the confidence came from, because she'd always towered over over men. So in many ways, I mean, this is just me, my, my Psycho analysis of it. But you know, she does feel that that kind of vibe. And you see these pictures of her in the in the documentary, where she's kind of just small, she's just our and it's just the confidence to do what ever she wants. It's,

Julie Cohen 32:37
Yeah and interesting thing is, even though all of the ways that, you know, we're kind of socialized as women sometimes to be a little apologetic or a little demure or not show yourself, you know, often to the world and Julia self, the self confidence and the feeling. And the and, and the being hurt. selfness is exactly what the audience's responded to, they completely got that this was an authentic person, they saw that they're seeing the real Julia, they liked that she was fearless. They'd like that she wasn't apologizing, they'd like that she was loud, even like everything that was real about Julia, which is a lot of things that girls actually aren't taught to be even still is actually what the public really responded to, in and not just women, like guys like her too.

Alex Ferrari 33:26
Yeah, and that's the thing, I love the word use authentic, because that's exactly what she was RBG was is that they were who they were, and they were comfortable in their own skin and weren't trying to impress they weren't trying to be something they're not they weren't putting an Instagram filter on themselves in many ways. And that's what people are drawn to. I mean, in all of your work, even doing news and other things throughout your career. Have you noticed the same thing I have is that the people who get the attention of some, not all the times, but they are who they are. And they're not trying to be something they're not generally speaking, especially the important people, meaning important people, meaning that people who are changing the world, people are being of service to the world like RBG, like Julia, because they I mean, you can't fake job. Like that was that's a hell of a performance. If she's pulled that off for so many years. That's who she was. Do you find that? That's one of those common factors and all the work that you've done over the years?

Betsy West 34:25
It's an interesting question. I'm not sure that I would want to make that generalization across the board.

Alex Ferrari 34:30
You know, it's case by case, right?

Betsy West 34:32
I think it's somewhat case by case. I mean, look, people are very different. There's such a huge variety of people and sometimes, you know, you'll what was so and so like, Oh, they're exactly like what they are, you know, what you would imagine on television and you know, you can say that, but that's not always the case. There are certainly people who have a pretty good public and I think that's, you know, so Observe, there are interesting sort of introverted people who then get in front of a camera, and they kind of transform into something else. And I'm not saying I'm gonna call that phony. I'm just saying that's the way they are. And then they get off camera and Okay, that's it, you know, they're moving on to something else. I mean, that was not the case with Julia. I mean, Julia was an extremely outgoing people person loved being on television and loved meeting people in the grocery store, it didn't really matter to her. So I would say it's true of her. And it's it's a, you know, I think, Justice Ginsburg, a very different character of you know, really was an introvert who, later in life had this amazing celebrity, but she was pretty true to her personality, I think throughout and was very much the same, you know, often on camera, I think, in a way, but I wouldn't want to generalize it to everybody. Do you agree, Julie?

Julie Cohen 36:03
Yeah, yeah. Well, I was when it was webinar, Alex brought in our broadcast news careers that were some people that were I mean, you know, look, there are people that have gotten called out in recent, the same nice guy on television that they in real life that they might have appear to be on your morning television show. So yeah, I'm just saying

Alex Ferrari 36:29
There is there is that yeah, there was yesterday, we had a nice smile on her face as you were talking. Yep, it's in my head. I know who it is. Now, um, I have to ask you, what do you think Julia would do with today's technology of social media? Of all of that stuff? Do you think she would have? Would she have an Instagram account? Even in the later years of her life? Would she be out there really kind of connecting with her audience in that way? In your opinion?

Julie Cohen 37:01
Well, there's an interesting mixed thing, like my husband actually always likes to talk about there's there's some, there's some hypothetical about, like, what Napoleon had had a B 52. And like, well, of course, this is sort of similar. What if Julia had had, I think we should I think even might be an SNL skit. But what if Julia had had Instagram? There's sort of, there's sort of a two part answer. One is that the whole love of food on Instagram is really the world that Julia created that like food is this amazing thing that's so much. It's not just what we get to nourish ourselves. But you know, it's like, to be celebrated and shown off and like, so that's like, really, a validation of who Julia was. On the other hand, Julia had a rule, we mentioned it in the film, she called the French rules, which is when your food is served and still hot, you eat it immediately, you do not stop what you're doing to take the most glamorous overhead picture of it. Food is meant to be eaten, not photographed. So

Alex Ferrari 38:00
On both sides of that, now, did you guys find yourself eating more? Why? Because I found myself wanting to eat whereas those beautiful food footage that you guys were shooting, that I knew were an archival, because I was looking like, oh, that's fresh? Did you find yourself like me? Did you find a new respect for food? Did you find a new? Just, you know, all of that while making this?

Betsy West 38:25
Yeah, I mean, we have to say that we filmed most of it before the shutdown, we filmed a lot of it in 2019, including an amazing trip to France that was really fun to be to visit Julius Hans and to eat some great food. But, you know, I think when the shutdown happened, all of us changed our relationship, to food and to cooking. And, you know, I found myself going to the farmers market, you know, shopping outside and thinking more about fresh food. And definitely, you know, both my husband and I were just cooking for each other, every single night. And one night, we made like a list of all of our regular dishes that we'd like, you know, that were in our rotation. And there were like about, I don't know, 45 of them that were in our now in our rotation. And I think so we really expanded our possibilities. And I guess that was partly about the pandemic. And I think partly because all day long, you know, I was seeing immersed in, in this world of food in the middle of the pandemic we managed to do the high end cinematography that that you see throughout the film. That which was last summer that we filmed under somewhat difficult circumstances with everybody masked or whatever and created a studio. Down in in Chelsea and and replicated Julie's kitchen our producer Holly Segal did an incredible job basically, having a shop construct Julie's kitchen and sourced all the copper pots and the garlin stove and everything else. And then filmed for about a week with our cinematographer Claudia Rasky. And then similarly in France, we were filming with a photographer using macro technology, really tight shooting and slow mo the food that was Nanda bread lard. In Paris, we intended for the two of them to be together or two, but because of academic that was not possible. So we did the parachute remotely. So that was a lot of thinking about food, and I guess it did influence us.

Julie Cohen 40:52
Yeah. And are we we brought in a food stylist and and cook Susan Spungen, who not only prepared all the film, and actually You prepared all the food and you actually see her in the film sometimes because it's kind of her hands that are rolling out the dough and that sort of thing, but helped us in the substantive quest of figuring out which Julia Child recipes would work well with which scenes like one example is we wanted to show something kind of messing up during the phase that they're experimenting with all different recipes. And we talked to Susan about like, what could we show that would like, screw up all the time she came up with hollandaise sauce and how it breaks and looks all curtly and disgusting. And then, you know, for looking for the sort of Love in the Afternoon sensual seen her and we had a number of discussions. You know, what is that? So what dessert is like the sexiest, like, what do you think? And we went in thinking it was going to be chocolate because when you think deserves like chocolate is the first in your mind. But then she described us that pear tart and every step of the rolling the dough and the poaching the pears and red wine. Or that custard was beautiful to go and eat. But um, so when you talk about like, we're we mean, you know, just the enthusiasm for even certain certain food groups definitely grew during the production of this film.

Alex Ferrari 42:19
Yeah, that tart when I was watching, it is a fairly sensual tart. i It's I had no idea tarde could be sensual I was watching was like, wow, I want to I want to I want to have a slice of that right now. No, where can people watch the film? And when is we released?

Betsy West 42:40
Yes, people can see Julia, in theaters in New York and Los Angeles starting November 12. And then it will be rolled out in many, many theaters in cities around the country in the subsequent weeks. So by Thanksgiving, it should be available. If you didn't want to see it before your Thanksgiving meal, you might want to have a snack just beforehand, so you're not hungry during it or whatever. I think it's a good it's potential good Thanksgiving fair?

Alex Ferrari 43:19
No. And what advice would you give a filmmaker who wants to get into the documentary? Game?

Julie Cohen 43:27
Well, it's hard question. I mean, I think you know, there's, on the one hand, technology is such that people could be experimenting with making short films, um, on their own, that probably doesn't mean that that's something that's going to be headed for distribution. The other thing is to just you know, get there, there are a lot of documentary production companies all around and getting in on the ground floor in the interning and production assistant. Mode is kind of always the way to start. But like learning, learning some technical skills is kind of important. Some shooting and editing skills is great these days, as well as sort of some substantive knowledge we always try to tell people it's actually good to know like, when people ask, Oh, should I major in film or communications in my undergraduate college, like, maybe, but also, it's actually good to learn some things about the world and to understand something about business or science or politics or history, like, you know, perspect especially for documentaries, like you need to have some grounding in the real world before you're maybe going out and trying to say something about the world which in and it's hard is what the documentary is all about.

Alex Ferrari 44:47
Now, I've asked you a couple questions ask all of my guests. What is the lesson that took you the longest to learn whether in the film business or in life?

Betsy West 44:58
Thank you so much. Alex,

Julie Cohen 45:04
I think of one.

Betsy West 45:05
I got one

Julie Cohen 45:06
Oh, you got one?

Betsy West 45:08
Yeah, I have one. But you go ahead you go.

Julie Cohen 45:10
I was just gonna say to not worry, too. I mean, in some ways it fits in with the best, as we were saying earlier, to not worry too much about things that go wrong. Like when something goes a little wrong. That's all right, things have gone wrong in every film that we've made. And you know, it comes out like the biggest problem is what happens after the thing goes wrong, where everyone is so panicked about the thing that went wrong, and trying to convince themselves and the others that it is not their fault, but then a cascade of things begin to go wrong from there. So like things go wrong, forgive yourself and move on.

Betsy West 45:48
Yeah, I mean, I took to heart RBGs advice, which she got from her mother, basically, that don't waste your time on anger, you know, try to move past it. And yes, it doesn't mean you're not going to be angry, of course, you're gonna get angry, you're a human being. But try not to get consumed by anger, and just find the way around it. Because it's a waste of your energy.

Alex Ferrari 46:21
Now, in any of your projects, it must have been a day that the whole world came crashing down around you. What was that event? And how did you get past it? What did you use to get past it?

Betsy West 46:36
Well, I would say my whole world came crashing down around me when I lost a job in a very high profile way in 2005, when I was at CBS News, and you know, it was kind of a wake up for me and but opened up doors to a whole new life because I had been an executive and you know, executive jobs are risky. You're always the person, you know, that gets blamed when something goes wrong underneath you when, you know, that's sort of what happened to me. But in general, I think executive jobs are tough. And I realized that I so loved making stories, telling stories. That's what I really love more than I love being an executive, although, you know, I think it was okay at it, but I really love doing that. And so that allowed me to pivot back to what I love doing the most.

Alex Ferrari 47:40
And Julie?

Betsy West 47:47
She's never cried,

Julie Cohen 47:48
Laughing the crushing experience. To me, the thing that I associate most with that is like, when, you know, something that you saw was gonna happen, like doesn't happen and that actually happens a lot in a row. Like where you thought you had a shoot and then you didn't and person cancels or you thought you had a booking and someone was gonna cooperate with something and they didn't and sort of similar to what Betsy was saying in the end. You all I always think almost everything that happens there's a way in the end take like oh, it was good that that did that was great that we didn't actually get that person because it would have bet it wouldn't have let Oh, so amazing.

Alex Ferrari 48:25
And less active. And last question three documentaries that all documentary should watch?

Betsy West 48:32
Oh my god. All right. Hoop Dreams. Yes, my mind and I saw the RE mastering of Hoop Dreams. thinking oh my god, this thing is so long. You know, I think it's like three hours or something. And I was thinking maybe it's too long. It is. It's just masterful. It's unbelievable. I just met Phil and was so lucky to see it again recently. All right, that's one

Julie Cohen 48:57
Documentary to see. I think I'm gonna say Waltz with Bashir um, I really recommend that to everyone. It's an animated doc that came out probably around 2008 Something like that, but it's like just telling a story in a really new way but that feels really emotionally profound. So that's one think

Alex Ferrari 49:23
And one more any any any of you I won't put you on the on the spot for three each.

Betsy West 49:31
Okay, there's so many um,

Alex Ferrari 49:35
Like for me it was like searching for sugar man. Which was that was a great one and then walking those walking the line or the one with the about the type broke guy between the twin towers

Julie Cohen 49:49
We both loved um, roll packs. I Am Not Your Negro.Really different take on an archival but it's like an estimate. It's an archive Film it tells me something about American history.

Betsy West 50:04
I really like stories stories we tell you know that Sarah Polley, which I thought was just really pushing the boundaries of storytelling in a way that works like sometimes I think the boundaries get pushed in a way that I thought that was wow, what an interesting way to tell a first person film. I don't know. I like that one.

Alex Ferrari 50:29
Betsy and Julie. But thank you guys again so much for being on the show. I truly appreciate it. And I hope everybody goes out and sees Julia and if you haven't seen RBG you have to go see RBG as well. So thank you guys for doing what you're doing and please continue making amazing documentary. So thank you.

Julie Cohen 50:46
We will!

Please subscribe and leave a rating or review by going to BPS Podcast
Want to advertise on this show?
Visit Bulletproofscreenwriting.tv/Sponsors

BPS 411: Beyond the Script: Gordy Hoffman’s Guide to Emotional Storytelling

Right-click here to download the MP3

LINKS

SPONSORS

  1. Bulletproof Script Coverage– Get Your Screenplay Read by Hollywood Professionals
  2. AudibleGet a Free Screenwriting Audiobook

Alex Ferrari 1:52
Today's episode with guest host Dave Bullis.

Dave Bullis 1:55
My next guest is a screenwriter and director his film Love Liza won the Waldo salt screening board at the 2002 Sundance Film Festival. His other film dog bowl premiered at the 2015 Sundance Film Festival. We're going to talk all about Paul Thomas Anderson, and we're going to talk a little about phantom thread. We're going to talk about all that good stuff, because this guest has, you know, been down the road a couple of times. And we're also going to talk about, obviously, the blue cat screenwriting competition, which some deadlines are coming up. But I've also linked to those in the show notes. And also, all the movies we talk about are in the show notes again davebullis.com Just remember that. So in case you need it for later. But with guest, Gordy Hoffman. You know, Gordy, I've actually, you know, followed you for a while. I've actually entered the blue cat a few times. I've seen a few webinars. You know, not only is Blue Cat awesome, but but Gordy, you're kind of like, the the the guy that you want to learn writing from, because you're so, like, good natured, and you just like, have that attitude. You know what I mean, like you, you just seem like you, you not only know what you're doing, but But you know what I mean, like, it's that, that you're that you have the personality that sort of comes through if you know what I'm trying to say.

Gordy Hoffman 3:32
Well, you know, well, thank you. That's that's very sweet to say. And, you know, I learned probably a long time ago that, you know when I was directing and when I got into teaching, that, you know, being loving and kind and courteous when you're talking to somebody about their stuff and trying to be makes them more receptive. I mean, if you ultimately want to help people and serve them and give them some information and help them with their writing. You want them to be able to listen and hear what you're saying. And, you know, people get, you know, no one wants to be sort of get negative or sort of shaming or anything or like, be denigrated or discouraged. In a way. It's just, it shuts people down and they they're not going to produce. Actors getting nervous, crew gets angry, resentful. They're not going to be but if you're kind of courteous and respectful when you're making a film and and when you're talking to people about their work, it's difficult sometimes to navigate that, but it's something that we stress with our readers often, you know, we just say, you know, you got to be, you are talking to the reader when you're set, you know, writing up the notes and and no one, you know, it's just natural. It's just no one wants to. People tend to shut down. They're not going to listen. They're not going to hear the notes, if, if they're delivered in a way. So over time, I think, um. And, you know, I'm just not, you know, it's not really, I guess, you know, there's probably some higher ethical reasons why you should be good to nice to people. But it's also, it's also very practical. You know, it's also, it's also practical, if you want to actually tell a better story, then it's good to collaborate and work with writers and work with your fellow collaborators in a way that fosters that spirit, so that they're relaxed and they feel entitled in the work and excited. So yeah, don't crush people's spirits. Dave, crush their dreams. You know? It's just like, oh, it stays with you for years, you know? I mean, it's like, it's not a good look. So, yeah, so I think it's just, I think all anybody who likes to teach and has been teaching a while kind of learns that it's a it's a much more effective way to help a student, and that's what you want to do when you're teaching.

Dave Bullis 6:05
In your journey, Gordy, you know, through, through going to all these different, you know, places like, you know, like Sundance, and going on to, you know, doing these webinars. And, I mean, I'm sure you've met a ton of, ton of people, you know, and so, you know, having done all that, have you met screenwriting teachers who are, who are like that, who just give, like, these very, like, paint, like these notes that are just like, direct and to the point and very, maybe even, yeah,

Gordy Hoffman 6:31
I've heard, I've heard, yeah, I've heard of students going, coming back and being like, oh, like you're saying, you know? And I think some people just feel like, that's, I mean, some people think that that, and, you know, if, and I think some people maybe like that, I don't know they like the all I need to be, I need someone to be tough on me, you know, and I guess that. But I've had a lot of good writers, talented people, people that are back have pretty good back phones, you know, people just fold, you know when they do that? But yeah, absolutely, there's people that, because it's, you know what? It's easier to yell. I mean, it's easier to just freak out on people. You know what? I mean, the work of being like a teacher and although, and the work of giving somebody effective notes that's struggling and there's with her story, the work of being a respected director, an effective director, is, is, is being, is kind of being able to react with grace and be able to be respectful. It's so easy to be a jerk, you know, I mean to just be like, why? What were you? You know, like, whatever it is. And but, you know, the thing is, I'm a writer, you know, and I'm and I'm a filmmaker myself. And I think that's, that's why blue cat, I think, has flourished the way it has and grown the way it has and, and I think that's what makes me an effective teacher as well. Because I'm like, would I want to hear this? How would I want to hear notes. How would I want to hear this? Like, what would I what do I think would be fair and it, you know, that having that perspective really helps. And I think some, maybe some teachers aren't, were never really writers, or they haven't been writing for a long time, and they maybe it helps them slip. But most teachers, you know, I think a lot of really effective teachers, you know, approach it with a pretty even keel. I don't think you really hear a bunch of, you know, hear too much about lunatic people. I just don't think that. I don't think that screamers really. I mean, writing is such a personal action, you know, it's a very vulnerable thing, all creative, artistic pursuits. You know, it's like you're really opening yourself up. You know, your instrument is your personal life. And you know, it can get a little hairy when somebody's coming after the writing, because it feels like they're coming after you so yes, and you only know that, I think, if you experience the process of writing yourself, and you know how personal it is. So, yeah,

Dave Bullis 9:10
Yeah, you know, that's that thing, you know. How do you differentiate between the writing and yourself? You know, you hit the nail on the head right there. Because, you know, it's kind of like if you write a screenplay or a short story, and you turn it in, and the and the the judges or the script consultant or whomever, or, you know, the writers group doesn't like it, and so you feel like, I've been there before. I feel like it's an assault on me, you know. And you're like, How dare you, yeah, you know. And then you start,

Gordy Hoffman 9:38
Yeah, and that's, and that's, a good it's a good professional. It's good exercise and professionalism to be like, you know, this is not about you, and sometimes things are very personal, and, you know, feels like, oh God, you know. And somebody's like, I think that character is certain way, and you thought differently, and that might reflect on your values.

And it might reflect on your ethical, you know, core, you know, and that can it starts to feel like you're kind of getting it's kind of like, oh, you know, you you think I'm a creep, or you think I'm angry, or you think I'm like, you know, whatever, or you think I condone this, or, you know, whatever. And, but professionals, I think you know, you think it's good. We all fall into that. And I think it's always good for me to remember that you know, it's like, you know, this is a story. You know you're creating something. You're going to create more. You know you're gonna have a body of work. It's not you, it's not your life. It's you know, and everything is so personal, the reactions from people, I mean, people are so spot, get so wound up with feedback sometimes. And it's like, haven't you ever gone to a movie with like people that you love, like your family or your best friends or your spouses or your partners or whoever. And you walk out and one person goes, I hated that, and the other person goes, God, I loved it, you know. And no one goes, Oh, my God, we need to move out, you know. Or, you know, there's no, it's, there's no big Fallout, you know, it's sort of like, okay, yeah, you like Star Wars, I didn't or whatever, and, or you like shape of water, and I didn't or something, and that's it. Then you just go home and get dinner and you just gotta go on. But like, when people have a reader or a writer's group or a manager pass or producer never get back to you. It's like, it's like, oh, you know, it's so devastating. It's like, you know, they're just people, and it's just another reaction. And sometimes you might have expectations about, you know, wanting a reaction from, like, say, a contest or from a producer or from a colleague. You want that reaction to be, you know, the you may have expectations, but that's that's also something that we, you know, as professionals, we want to keep developing, you know, a healthy sense of expectations and keep things in check and know that it's not the end of the world if something doesn't. Because you can all as a writer, writers always, you know, there's always another movie. There's always another great idea. I mean, I'm, you know, I get so worked up, and then, you know, and then, you know, I come across another thing. It's so incredible. And I go, and I'm so excited about the idea of writing it, and I go, you know, and it makes you free of everything else you know. So lower your expectations and realize everything is, you know, everything's coming from a personal their own personal place. And just remember that. You know how many times you've gone to the theater and walked out with divided reactions, and it's so perplexing. Sometimes you're like, What do you mean? You didn't like that, you know? And it's like, no, I didn't. And it's like, okay, you know. And it's just, that's what makes everything kind of fun, you know. That's what makes the storytelling, you know, interesting, I think,

Dave Bullis 13:10
Yeah, you know. It reminds me that episode of Seinfeld where Mr. Peterman, he didn't like he said he went, he took Elaine to see The English Patient, and she hated it, and he actually fired her. It's so funny because, you know, not only does that speak of character within Seinfeld, but it's also, I mean, you know, that's comedy because it's the ordinary. It's brought up to the extraordinary because it's so ludicrous that a boss would fire an employee because he did. She didn't like right movie is him,

Gordy Hoffman 13:42
Right and that, but that's how passionate we are. That's how emotional we are about our decisions and our reactions. But as a writer, you know, it's, it's like, yeah. And a lot of people get, get really hung up on, you know, and, you know, Blue Cat gives out feedback and, you know, and there's gonna always be somebody who's gonna be like this person you know, didn't, you know? And I'm like, Well, you know that's it's going to happen. You know, it's not a perfect process. You know, it's not math, it's not two plus two equals four. It's just not, we're not doing that now when, like, some people watch call me by your name and have one reaction, and other people, I talked to a guy last night who walked out, you know, he just thought it was too small. And other people think it's a masterpiece, you know, so, and both of everybody's right. I mean, you know, love lies. It was a movie I wrote. It came out a long time ago. It was reviewed in the, you know, and people, some of you know, it came out in theater, so it was reviewed by the press and and, you know, I realized then it was like, the people that just thought it wasn't even worthy of a short, they just thought it was crap, you know, I'd be like, Oh my God, you know. And then, and, but then the people were like, Oh, this is like, a this is a little, this is genius. And I realized it's like, they're both sort of wrong and right. You know what I mean? Like, I can't go to the genius people. Old people that think it was a mass being well, you're right. That's a good view. You know what? You're talking about, the person who doesn't like it. It's like, no, they're both, right, you know, they're both, like, somebody who likes something really, like, oh my god, this is incredible. They're as crazy as the person that says something's horrible. You know what? I mean? They're just, it's just, it's, you know, it's all emotional response and personal history, and, you know, it's, it's, but, I mean, I hope you know, if anything, it's like, I, I always, I'm glad. I think it when people, when writers, can, like, really look past that, because it really frees you up, you know, you realize it's like, it keeps you going. And I think it gets you back to focusing on developing a better story, instead of just focusing on reactions and all that stuff. So,

Dave Bullis 15:44
Yeah, and you hit the nail on the head too, Gordy, when you said about, you know, this whole idea of story, because I think too many times when you I mean, there's 10,000 screenwriting books out there, and the problem is, you start to read some of these, and it's all about a formula, you know what? I mean, it's, it's the precise, you know? And it is, like you said, it's not math. But some of those books, though, they treat it as such, where it's like, on page, this on page that this has to happen, and blah, blah, blah, blah, and then you start to get just lost in this. And that's why, I think, I mean, you, you must see a lot where you're kind of like this feels like they're not really writing a story, but they're trying to solve, like, like a math problem.

Gordy Hoffman 16:26
Absolutely. I mean, you know, there was a really, there was a period of time where people were saved the cat was sort of, you know, I mean, with all credits to save the cat, and and, and the principles that the really healthy story principles that it, that it affirms and everything. And it was a period where it was like, you know, maybe 10 years ago, where it was like, everybody was like, you know, really ablaze with that. And people were using it left and right and and scripts, some of the scripts were just incoherent because they were just, they weren't even they would they had lost offense. They weren't even connected to their own story, intuitive, sort of Compass inside. And so they were like, well, this is what the character supposed to do on this page. And it was like, but then when you read it, be like, I don't even know what's going on, you know, and the emotional thing wasn't happening, and everything else. So, yeah, you know, you kind of look for you can, you know, the books are great. And if you get stuff that inspires you, incredible. If you get something that makes sense, it's great. A teacher, an analyst, a consultant. You know, it could be the guy, some guy you meet at Starbucks, who says, oh, I want to read your script. And some the barista, you know, anybody wants to, you know, I'll read it, you know. And then they go, I just didn't think, I mean, I've gotten notes from everywhere, you know what I mean? And it just doesn't. There's no, there's no bad source of notes. It's just the ones that actually help you move forward. And know that, but yeah, you have to strike a balance between what, the what formulas, what kind of, this is what this is the third act, you know, whatever, and knowing that the only rule of storytelling is emotional investment and getting an audience to care. I mean, you know, I mean, good example, call me by your name. I mean, I don't know what formula that followed, or like act structure, or anything like that. I don't know. I don't know where a phantom thread, you know, you can't, I don't know what I mean. I mean I I'd have to probably watch it again or a couple more times to see but I'm sure that Paul Thomas Anderson did not, you know, was not even thinking about that. He was just telling an emotional story, creating characters that he thought an audience would be interested in and invested in emotionally. And that is what drives that. That's what drives effective storytelling. That's what's that's what drives classic movies making, and that's what, that's what drives profit in the marketplace, is emotion. I mean, Wonder Woman was Wonder Woman. Because people loved Wonder Woman, and they were so gratified by her performance, who she was, we were able to connect with her. Was like, oh, you know. And it's, you know, and so this, this happens, whereas, like, you know, the thing with Star Wars, it's like there was some mixed reactions out there, we can all kind of safely say. And some people were like, I am not. And basically boiled down to, I am not feeling Luke Skywalker, I do not. I'm like, I've lost my connection with Luke Skywalker. That's really what happened. It's like, it's like they did something else with Luke and made some choices about the story, and that's what happened. You can't I don't think anyone can deny that there was an emotional breakdown with some of the audience because of who they knew Luke Skywalker could be. So anyway, so it's all emotional investment, and so as long as we can remember. At when we're when we're writing, I mean, just just, you know, make a balance between you can read stuff inspired. Get you thinking about things. Get you thinking about conflict and tone and and things like this. You know, you get it's good to think about these things and study them and look at other movies and how they function every now. But don't forget that eight year old child that knew how to tell a story. You know what I mean? You can, you can. You can go to a 10 year old and go what happened after school today, and they'll tell you a story. They'll know what a beginning, middle and end it. They know what the inciting incident is. They know what the payoff is. They know what the ending is, no and they know what that is. It's in their bloodstream. It's in their DNA. And so we go, we want to strike a balance between what we learn and what we already know, you know.

Dave Bullis 21:00
Yeah, you know. And somebody once told me about kids storytellers, that one of the main reason that they're, they actually become such good storytellers, is, is because they, they're not afraid to fail, and they're, you know, they're not really concerned about that. And they just, sort of, they just go in full force of that story and, and it's not until you start, you know, going through, you know, your your young adult life, or what have you, you start to go, oh my god, the peer pressure. Oh my god. What if I look, don't, you know, what if somebody thinks I'm an idiot? What if this isn't good? I suck. Then if this sucks, you know what I mean,

Gordy Hoffman 21:32
Right, right. There is definitely a, definitely an open, open feeling about what they're doing and everything else, absolutely

Dave Bullis 21:42
And by the way, I know you mentioned Paul Thomas Anderson. You know, I actually saw your AMA on Reddit, Gordy, and I laughed when you when somebody asked, Are you the Gordy that Paul Thomas Anderson thanked at the end of the master and you just responded back with the the Heisenberg meme of your damn right?

Gordy Hoffman 22:03
Yeah, I, you know, it's funny as it was. I remember that, I think I was, I had an intern in the office, and he was like, no, let me get this Any, any, and I was like, okay, just put it up there. You know, he was, he thought that was funny, or somebody was, somebody in our office. Was like, yeah, he kind of grabbed that meme and put that up there. Yeah, I was, I was, I looked at the master a little bit along the way the script. And, you know, I'm for obviously, you know, Paul is very close to my brother, and they were, like, best friends and like, literally, brothers in their own right, you know. And so we're very, been very close to Paul for for 20, you know, over 20 years. I mean, I, you know, I mean, I saw, you know, the Boogie Nights. I mean, my brother was telling me about Boogie night. I gave, I gave my brother love wise. And the fall of 96 and that was when he was shooting Boogie Nights. And he was telling me about this movie that he was making about the porn industry, you know. So it's, I've known now, Paul, he's amazing. He's so he really is our best. He's really the best we have, you know, in America. I mean, he's just, he's like, a Kubrick level genius, and he's gonna be, I mean, the best is yet to come. I mean, he's gonna phantom thread totally says that, you know, he's going to different play, he's going to be, he's going to everything is going to he's going to make so many great movies. And then, you know, the net second half of his life, it's really exciting. But, yeah, I'm very honored. And he's always been very, such a, such a humble he's always very respectful of me, and, you know, he's always been respectful of me, and he always, he likes my judgment, and he's just a great guy, you know, I mean, he's a wonderful man too. It's good guy.

Dave Bullis 23:51
So, you know, as we were talking about, you know, directors and giving notes and stuff like that. So, you know, in your experiences, in working with him, you know, does he sort of have that sort of same mentality where, you know, it's, it's not so much of, hey, listen to me, because I'm the director, but it's more of like he knows how to collaborate the, you know, the right way. Because I've had people on here who've worked with, like Quentin Tarantino, and that's one of the things they say was his strengths was, was that, you know, he would get into this groove, and they always knew when he liked stuff, because he would start, you know, laughing and stuff like that, and and, you know, they knew his vibe is this, Paul Thomas,

Gordy Hoffman 24:27
I've not been on the set with Paul, so I can't really speak to him as a director and like what that is. But, I mean, you know, so I just, all I can say is, from my vantage point, you know, he obviously knows how to cast. He knows how to direct an ensemble of actors and bring them together in the scene. You know, he's very, very gifted. I mean, it's he does so many things. Well, people just don't understand that he, you know, he's writing on a certain level that is highly original. And authentic, emotionally authentic and his he delivers high conflict. He never he doesn't run from emotional, emotional beats and high, highly intense emotional situations. You know, he knows how to cast. He has an incredible he has a Shakespearean sense of comedy, and how he balances comedy and his stories. So, I mean, you know, you're a limit. I mean, just in what I just said, You're eliminating, like several major directors that are in this country, around the world, that can't do all of those things. They do not do all of those things. They can't, they can't do all that. You just go on. You're not even talking about, you know, where he puts the camera. You're not even, you're not even talking about how he employs score and sound. I mean, it's, it's, it's, it's off the charts. So it's like, he has so much of that covered. He's literally, like, I mean to me, I mean, I, you know, obviously, you know, I might buy it, whatever. But the fact is, is that it's like, I mean, anyone who knows anything, I think probably would agree with me, but he is one of our he is, he is the master. I mean, he is one of the greats, you know, and by the time it's all done, I mean, he's because he's going to keep going, he's a young man, and he's going to keep going, and he's, he's got all his faculties and Phantom thread was such a, such a step forward. I thought in so many images of such a mature there was something so mature about the movie, and it was a real, real achievement. And, you know, and obviously the academy, you know, agrees, because they, they nominate, not only nominated the movie Best Picture, but also nominated him for directing and and I think that that was well deserved. They know it. They know that it was, it was it was truly, it was truly an achievement and really, really wonderful to see. So,

Dave Bullis 27:00
You know, Gordy, I that's, that's actually one of the movies I want to see this year. I haven't actually been, you know, either it wasn't playing at the time I went, or I haven't been able to sort of schedule time to go.

Gordy Hoffman 27:12
It just came out. I mean, it just came out. I mean, it just came out like, I mean, in LA, it's been out since the end of the year, end of 2017 but it just was released, I think last weekend, a lot of places, so a lot of people have not caught up to that one yet. So, you know, but, so, yeah, so, but everyone will get a chance to take it in. But I encourage every, all writers to to look at that, you know, to go, to go to that movie and and think about what, what is successful, and what is, what is effective about the story telling in the movie, and take it in, and I think you'll, you know, it's a good, it's a really great movie for screenwriters.

Dave Bullis 27:56
You know, that was my mistake. I actually thought it came out like end of November, beginning in December last year, so, but, no, it didn't, yeah, no, I was just gonna say, I, sometimes I get, like, release dates all mixed up, you know, and, but, yeah, but, but, you know, you made a good point. I want to, I want to actually ask about is, you know, when you're a screenwriter, you know, some of the, you know, the the ideas of becoming a better screenwriter are, you know, you have to read a lot of screenplays, and obviously you have to go to different movies. Do you feel that there's ever like an advantage of one over the other? Because I, one time, went to a screenwriting seminar and the person said, You can't judge a you can't watch a movie and try to dissect it that way, because you don't know what the script even look like, you know, they actors could be improvising, you know, this scene could blah, blah, blah, and, and I wanted to ask you, what do you think of that advice?

Gordy Hoffman 28:50
Well, I mean, the fact is, is that, you know, that sounds, I mean, it sounds like a fairly reasonable point. But the fact is, this screenplay is, is it's, it's part of making the film. And I think that ultimately, because there's a lot of scripts that you know, so you're so you can't judge the script Well, if the scripts, you know, it doesn't matter. In the end, we need our audience. We're not writing scripts, you know, we're right. We're trying to make a movie, you know. So, yeah, so, I mean, I think ultimately, it's, it's yeah, that sounds like, Okay, well, you can't judge the movie based off of this. Are you saying you can't judge the screenplay based off of the movie that we've just seen?

Dave Bullis 29:39
Yeah, that that, that's what the they were saying was, because,

Gordy Hoffman 29:42
Okay, I think generally, I think generally, I mean, I think I'm sure there's exceptions, or people, you know, drop the ball, or the money doesn't happen, or there's bad performances, or, you know, whatever. There's some, probably a number of reasons, but I think it generally, You know, strong writing, you know, tends to reflect in a strong movie. It's, it's very difficult to make a great movie from a mediocre script. It's just, you know, it's just difficult. They are very much correlated. I don't think there's a lot of variance there. And, yeah, so interesting question, though, I've never heard that.

Dave Bullis 30:34
Yeah, that's why I always like going in and, you know, just interviewing people like you Gordie, just this, you know, people out there in the field. And, you know, that's why I want to do this podcast, because they get to hear all these different different takes on different things, you know what I mean? And you get to share knowledge, because I think that's what technology has done. I mean, honestly, you know, once I started it's kind of, I kind of had my aha moment, you know, with all this technology and the way media is the way it is now, you know, that's, that's what it is. It's sharing knowledge and communicating with each other, just a lot faster and on a much now it's on a global scale, because I don't know if there's anybody on this planet anymore that you can't talk to if you want to, right? But, but yeah. And of course, we've seen with movies, you know. Now it's, you know, you know, you put them on Netflix, Hulu, all that good stuff, and then you can, you know, that is distribution, but, but I wanted to get back to you Gordon, just talking about, you know, your career and everything you know, you've actually, you know, directed a few movies. You've written a few movies. So I just actually wanted to ask you about some of those, and some of your experiences actually making those. So, you know, your, your first movie as you, as you mentioned earlier, was love Liza. So, you know, I wanted to ask, you know, where was the impetus for writing that screenplay, and how did you go about being able to direct that movie?

Gordy Hoffman 31:49
I didn't direct it. Todd directed it. Yeah, I wrote it. And I was, I was a cab driver in Chicago, and I saw somebody near a gas pump, and I was like, I was like, is that person sniffing the gas? And I didn't really see them sniffing it, but I was like, and I was in my cab, and I wrote that down an index card. I used to have all these blank index cards with me. I wonder where those are. I like, I wish I could find them. I wonder where they headed up. But I, you know, I had, like, yeah, I've got, like, to find some of that stuff. Anyways, yeah, I wrote down a man starts hopping gas and and, you know, and then that was the germ of it, where I was like, Well, why would he start doing that? It's just like, well, what if his wife committed suicide? And then I started to write that, and then he finds a note, and I found that I didn't plan on that he finds the note, and the note ended up driving the movie. But that's where love lies. It came from.

Dave Bullis 32:48
So, you know, sometimes when I find pieces of material that I've like written on an index card or back of a receipt or something, I'll look at it Gordy and I go, What the hell was I trying to say?

Gordy Hoffman 32:59
Yeah, yeah. That doesn't happen to be too much anymore. But sometimes, yeah, I'm like, I'll look back on something that I'll write down a little idea file. Usually I get, I get the idea, and I put it on, like a little document, and I just, you know, I have so many of them and but I usually I know myself that I better explain it so that I can look back on it and know exactly what it is. Because if I just write down macaroni and cheese, it's like, I'm like, What the Oh, is that idea? You know, you gotta like, let's like, what was that? It's like, so, yeah, but I think we've all had that experience of looking back at something we jotted down and been like, okay, I guess that one's gone.

Dave Bullis 33:41
You know, I've gotten into the habit of using my phone now. I use, I use, like, Evernote to take that, oh yeah, because it helps you organize things. And also, you're not, like, carrying around tons of sheets of paper, yeah,

Gordy Hoffman 33:55
yeah, yeah. That's, that's electronic, you know, that's the technology that we have now is that, yeah, you don't really have index cards anymore. You just, I just, usually just write an email to myself, send it to myself, and then it ends up in my little movie folder, idea list for the year, and then, and I'm backing it up every couple days, the whole computer. So I got a great Jae, have everything. So it's all, it's all different from back in the days, 20 years ago, when I came up with the idea for love Liza

Dave Bullis 34:27
I find it interesting too, Gordy, you were, you were a cab driver in Chicago, and you were just, you know, I guess in between fairs, you were just, you know, on index cards. You were just sort of outlining or brainstorming ideas that you could put into a screenplay.

Gordy Hoffman 34:40
Oh yeah, oh yeah, yeah, absolutely. I mean, that's the, I mean, you know, I just, that was what I was doing. And I, you know, to this day, it's like, you know, I mean, you know, it's like, anywhere an idea will come up, but at that time, you know, that's what, that's what my day job was. It was a, it's a whole nother experience, you know. And I drove a cab in Chicago for three and a half years, and, and, and that was, yeah, I can still remember exactly the gas station that that happened, and, and it was just one of the random things. It was like, and, and, and I just decided to go with it, you know, it was an idea. And I, you know, I just remember that it's like, sometimes you sit there and go, Okay, what ideas should I work on? And and, you know, any idea that you pick, you're gonna make great, you know what I mean. So it's like, it's like, I'm like, don't be so worried about whether or not this is the right idea, because you're gonna work on it and it's gonna be awesome, you know what I mean. So you'll make everyone, everything work. And so it's like, it's such a and I forget that, because I'll be like, you know, like, I don't know. And it's like, even, because, if I was forced to write my worst idea, I would, I would make it great, you know what I mean? I would just be like, the one, I'd be like, Okay, I gotta write on that. And then I would lean into it, and I would start to, you know, my imagination would kick in and start to come up with ideas.

Dave Bullis 36:06
You know, Steven Pressfield once said that you could, if you can get, like, a sentence out, you can draw a whole novel just from that one sentence. You can pull just from that absolutely. And he said, absolutely. I mean, oh, I'm sorry, Gordie, go ahead. No, no, I'm sorry. I was just gonna say that he actually wrote The Legend of Bagger Vance just from that one sentence. He had, like this moment where he kind of jotted down the sentence, and then he has pulled the whole novel from that,

Gordy Hoffman 36:34
Right. I mean, you know, and that's, it's, you know, it's usually like one little idea, a few little words, you jot down, and then it's like, the ideas there and and then you're off to the races. And, but, you know, I've done that in classes too, where it's like, I have people, you know, brainstorm like, 10 ideas for scenes, and then I asked them pick the worst idea out of all the ones, and that's the one I have them write on and to show them that, basically, any anything, you can make anything work, you know, you do not have to it does not have to be the best ideas and not have to be. I mean, that's really why forward any kind of writing challenges, any kind of 48 hour film, thought that's where that comes from. It's because it for, it's what people can given, given restrictions, you know, they can still have fun and be creative and everything else,

Dave Bullis 37:32
Yeah, and again, I think it's just when you're having fun. Because I think that, I think that's a lot of things that people forget. Especially, I mean, I've been there too Gordy, where I'm like, you know, I completely forget this is supposed to be fun. And it becomes like, so deathly serious, and you start kind of doubting yourself along the way, and then it becomes a little more, a little more. And then by the end, you're like, this whole thing sucks. I gotta get rid of this whole screenplay. I gotta start all over again. And then you can it becomes a habit that you that you have to break.

Gordy Hoffman 38:00
Well, every every screenplay you know, it's like, you know, any kind of master screenwriter or filmmaker you know will tell you it's like, anything you're working on, you're gonna get to a wall, you're gonna get to a place where you're like, this is awful, and I'm bored as hell, and I want to start something else. And there's this has so many problems, and I don't know how to solve them. And this is like, taking forever, you know? I mean, it's true despair and and the thing is, now I know that, like, when I get to that place, I'm like, Okay, I'm making that way. Like, I know it's like, okay, I'm actually halfway through, you know, like, because you are always gonna hit that spot, and it's like, and you are, you never get, oh man. This is, like, a this is so awesome. You know, it's never like that. You always get to place where, like, I'm, I hate every page. I'm like, all this stuff. I'm sick of reading this thing. I'm like, you have that feeling, and it's like, in that and when you have that feeling, it's like, oh well, you're getting there, you're almost you're you're probably rounding second. Just keep going, and then suddenly it will come back, and you'll fall in love with it again, and you'll come up with new ideas. And your problem, your, you know, solve these problems, and you'll have another draft, and then you'll start, and then you'll be like, okay, and you'll own it all over again. And then you'll really have something special. But we have to fight through, you know, the boredom, the despair, you know, just the just the loathing of the script. You know, at times it comes up where you're just like, God, like, I'm so sick of looking at this and thinking about it. I think it sucks, you know, or whatever. And you know, you're like, four drafts and, you know,

Dave Bullis 39:44
Yeah, yeah. Just even in the at the outlining stages, you know, sometimes you're like, oh my god, what the hell. What the hell was I thinking? And, you know, yeah, one of the things that I've learned too over the years is just like, little tips and, or so to speak, or if you want to call them a hack. You know, that's a popular word. Now, Gordy hack, so everything's a hack. So it's one thing I've learned is, is if you to start an argument, you know, have one, you know, have one, you know, obviously, that's where conflict comes from, right? I want a, you want a, and we each have a different way of how we're gonna get it. Or maybe, you know what I mean, and then we what we both need, this thing, and that's where this conflict comes from, is that, you know, there you want something and you can't get it. I want something, I can't get it. So if you sort of, you know, starting an argument, and that's why I make little notes when I'm going back through stuff and just saying myself, this is, you know, maybe this is something that I can do better. And then, you know what Stephen King once said, If you take a draft or something, put it in your drawer for two weeks or whatever, go back to it, and that's when you can look at it again with fresh eyes.

Gordy Hoffman 40:59
Yeah, it's great how time changes things, and you can look at stuff and be like, Oh, yeah. And you could definitely, you know, there's a lot of that stuff, but yeah, that's great advice.

Dave Bullis 41:12
So, you know, Gordy, as you took love Liza, and you were able to write a full screenplay, you know, how did you go about, you know, just sort of even pitching it and, you know, getting it into the right hands to get it produced.

Gordy Hoffman 41:27
Well, you know, it was a long process, but, you know, my brother read it, and like I said, he had not started shooting Boogie Nights yet, so he wasn't a movie star or anything like that. He just young and we read it, and he loved it, you know, and I didn't, wasn't giving it to him to be like, Hey, you want to do this, but he wanted to play the guy and and that's what it is. So we attached he was a task. We got a director, we got Todd, and then we started to couple of producers, and then we started to talk to people that could add access to money, and find, you know, producers that you know could raise, raise, actually, the money to make the movie. And so it took a, you know, it didn't take that long, maybe four years from from like, the whole period of like, starting to think about it, and people looking at it, you know. And then, and then, then we found some folks and and made it, you know. And got, was able to get Kathy Bates involved and, and that was how we, we got the money. It was very low budget at the time, and, and then, you know, got into Sundance. You know, people responded at Sundance to it, and it got to Sundance. And, and then it was bought by Sony Classics, and they distributed it. So, yeah, so that was that sort of the journey. And I think it's, I mean, somebody told me it's on HBO right now. So think if you have HBO, you'll be able to watch it. And obviously it's on Amazon for rental, but it's, but Sony ended up Sony Classics, the same guys that were involved with love. Liza, are, you know, are still running Sony Classics, you know, and call me by your name is the Sony Classics acquisition that they picked up before Sundance. And, yeah, so,

Dave Bullis 43:35
You know, Gordon, you mentioned Sundance, and you mentioned, you know, call me by your name. And also, you know, with love Liza, I saw an article, and I don't know if you saw this yet, in the LA Times, that says the spec script is dead. And what they mean is, is that Hollywood only wants to make the big budget blockbuster movies, you know, based on, you know, superheroes and things like that, or or remakes of classic movies and stuff like that, you know, you know, and that the spec scripts now all go to Sundance. So if you want to make an original movie, you know, the place to debut it or show it and get it bought, etc, is Sundance. You know, I don't know if you've read that article, but do you do agree with that in today's current market for screenwriters that you know, Sundance is where, you know, independent movies really go

Gordy Hoffman 44:24
Well. I mean, Sundance is an incredible market. I mean, if you get into Sundance, I mean, all eyeballs are there for acquisitions, and you can, you know, pick up a movie that can do considerable performance at the box office, and also could win Academy Awards. So it, you know, obviously, it's an, it's a great launch pad now, you know, I mean, look, you write a great screenplay, you know, you're gonna be able to do a lot of things, you know. And that's never going to change the idea. Of, yeah, the what was happening in the 90s. The markets changed. There's the you know, how they but, you know, but the 90s were also different from the 40s, you know what I mean. So it's not like some, you know, like some evil thing has happened. It's just the market changed. Storytellers can go different places, but you obviously can, you know, if you write something special, you know, you might be able to get, you know, involved in television, and television episodic is obviously sort of the there's another golden age right now in terms of, you know, storytelling and television, but, you know, but then you can also, you know, write a get out or write a Lady Bird. Obviously, these people have access and everything. And there's certain, you know, opportunities that might been afforded credit Gerwig or whatever. But the fact is, is that, you know, three billboards, you know, these are all movies that are doing, doing well, they're going to do well, no one who is involved with making them is on, is like, wow, I wish I hadn't been involved to get out. I mean, it's like, no way. And get out was, you know, a low, lower budget. Did not have any kind of, like a Avengers type of budget, and it was. But it all goes back to the writing, you know. And it you know. So just you know, people find, you know, writers and people want to find like, oh, well, stock market, or, you know, make some you know ideas about. And the bottom line is, it's ultimately an excuse not to deal like, to not to deal with the truth The truth is, is that we have to do what we were talking about earlier. We have to fight through the boredom to despair, keep working our drafts and make them so good that it blows people away. I mean, I got my short got into Sundance two years ago, and got me a job, like a feature writing job shortly thereafter, and it was all because of the work that I put into the short. And I made the short as best I knew. I just made it best I could. And, you know, and it worked, you know, it got into Sundance, and people saw it, and it landed, you know, it led to a really nice, you know, it helped, it can help my career, and it moved everything forward. And, you know, somebody be like, Oh, well, how? You know, it didn't follow any kind of formula or anything else in terms of, I just decided to make, you know, I was like, I want to make the sword to kind of show people I can direct. And, and it ended up doing things that I did not anticipate or expect and but I, but the thing that I did plan on doing was making it as best I could. And so everybody, and I know people like, well, whatever, you know, yeah, sure, write it. Work really hard in your on your screenplays. That's really great advice. Well, you know what? That's what happened? I mean, it's like, where do you think get out any of these movies? Anything that's like, comes out of nowhere. Any you know, anything that like, it's like, interesting. Where do you think it comes from? It comes from people like, picking up, you know, opening it up, getting going with their movie, working really hard on it, continuing to take notes, continuing to push it forward. That's that stuff that's never that's that has not changed, you know? And, yeah, the idea maybe it's a good thing that, like, oh, you can't just put together a high concept. And the movie, movie, you know, the studios are so scared somebody else is going to get it, so they buy something and it's like, sort of half baked, and it's not even that great, and then you don't even get to really work on it after they bought it. I mean, you know, maybe that's not really what we want, you know, maybe we want a system that is like that is exactly like that. It's like, write, a big, sick, write, write, write, something like three billboards. Come up with something created quite create a dramatic story, write a really funny comedy, write a really scary horror movie, and just make it the best you can, you know. And I think the market's gonna find you anyways, and it might be better than if they bought your high concept, you know, thing 15 years ago or 20 years ago. And did that, you know, yeah.

Dave Bullis 49:28
And the movie you took, the Sundance, was dog bowl, correct?

Gordy Hoffman 49:33
Yeah, yeah. That was a short I had a couple years ago that I that I had there, you know, good. That's also, that's on amazon prime. So if anybody you know wants to see it, it's, it's on Amazon Prime. So if you have Amazon Prime, you can watch it for free.

Dave Bullis 49:48
And I'll make sure to link to that in the show notes as well.

Gordy Hoffman 49:51
So, yeah, yeah, just you know. So if you're like, like, I want to see if this guy knows what he's talking about, I would see his crappy short. I'm gonna go, I'm gonna go check out his. Short, see if it's good. Man,

Dave Bullis 50:04
I want to check on when you go to Gordy Hoffman,

Gordy Hoffman 50:16
Yeah, you gotta, you gotta check up. You gotta watch dog bowl. Man, see like, Come on, man, check it out. It's nothing like, you know, you go and check somebody's movie like, oh, man, really? But I think people like, dog will good. It's got some nice, great actor. I mean, the star that is excellent. And I think people enjoy it, yeah,

Dave Bullis 50:35
You know, I remember, you know, I saw you were crowdfunding for that, and I just wanted to ask Gordy, you know, really quickly, you know, what were your experiences crowdfunding, that movie did, was crowdfunding what you thought it would be, or was a little harder, a little easier?

Gordy Hoffman 50:49
Oh, man, it's like, I mean, for somebody with low self esteem, I mean, it is brutal. You gotta, you gotta, like, you know, you gotta ask people for stuff. It's like, oh, I mean, it really, but you know what it was like. I was I, you know, I, you know, I stumbled onto a lot of things that you do. Well, it's, I mean, that's a whole nother podcast, but, you know, I, you know, I found my way through it. And people, I had a lot of people that wanted to help me, and I so I had a successful run, and then I hadn't finished the script yet, and I, like, I raised all this money, and I was like, Oh no. Now this has to be good. And talk about pressure. I was like, whoa. And, but then I, you know, then I kept it was great. I mean, you know, I really made you committed to, like, making a great movie. It was an excellent way to to fund the movie. It worked. I mean, man, I mean, think about all the Kickstarter campaigns, or crowdfunding campaigns you've been involved with. And, you know, unfortunately for my backers, you know, they backed a film that went to Sundance, you know. So they were like, they were like, wow, this is awesome. And then it went, then it went, you know, played all over the country, and, you know, so people were able to, most a lot of people that backed it, were able to see it in a theater, like at a festival, and, and I was at a lot of those festivals, so it was really, it was super fun, and, and, but, yeah, the Kickstarter was a lot of work. I mean, you know, it's, again, it's a whole other podcast, but, you know, there's a lot, there's a few, few tips for that. But if you ever want to do a Kickstarter, like, like, as I did two campaigns with dog ball, one the beginning, one at the end, and, yeah, I've got a raft of experience about that, and I always, always want to share that, because I think there's a lot of things that people do and they can avoid and and I think it's a great way to find the money to make a short film and show people that you can write and show people you can direct. And it, you know, I think it's Kickstarter is fantastic. But there are some things that I think people get, you know, and it usually goes ultimate, you know, in many ways, it goes back to, you know, something that bogs writers down, bogs filmmakers down is a lack of patience. I think people are impatient to launch their campaign. They're impatient to shoot. So they don't want to, like, do another draft, they don't want to write another movie that they want to get to shooting. And I think with Kickstarter, it's like, you just kind of want to launch it, you know. You're like, I want to, Okay, we're ready, you know. And then you launch it, and, you know, you don't really have your ducks in a row. You're not really ready. And then all of a sudden, it's like, oh, you know, like, I, I'm like, no one is no one. I don't really, I'm not really getting the money I thought I was gonna get, you know. And I think it goes back to having some patience and, you know, preparing and doing the right work and getting it all ready and doing exactly what you would do if you were, you know, wanting to shoot a script, you know, just taking the time to do it.

Dave Bullis 53:52
Yeah, you know, I crowdfunded way back when, in like, 2010 and I did it again in 2011 and you know, it was explaining people what crowdfunding was at that time. Because, you know, not, you know, nowadays, everybody has a Kickstarter. It seems, I think some people get a little burned out. But, I mean, when you're actually doing it, Gordy, I hear you. I was right there with you, because he feels, you know, you're like, my god, is this seeing even gonna be possible? You know, our people, you know, because everyone will tell you what I what I usually do is, and this is really quickly running out of time. I call, I call it the 1% rule. And so if you ask 100 people to donate to your crowdfunding campaign, 99 everyone, everyone's gonna tell you, Yes, but 99 won't do it, and that one person will actually go through it and give you some money. So if you use that 1% rule, that's what the that's the multiplication that you're gonna have to do to make sure that you have your movie, so your multiplication, your and your division. And then, if you figure, you have to tell that many people. So if you know that, you're gonna need, maybe, like, I don't know, $20,000 $20,000 you have to, kind of, can, you know, figure out how many people you're gonna have to talk to in order to get that done. Because, you know, everyone does what's called Chinese math, and they're like, Well, if I had 20,000 people each give me $1 I'd have them all the money. Or I need only one person to give me $20,000 you know what I mean. So it's kind of like, you know, using all that to your advantage, you have to figure out, you know, okay, these are where I could go. These are the family, these are the friends. They can give me 30% you know, it's so stuff like that that, you know, you've learned as you, as you go about doing all this stuff,

Gordy Hoffman 55:36
Yeah, yeah, it's a, you know, there's a lot of stuff going on with it. But I think it, I mean, it boils down to content, how you present, you know, your idea. And I think there's a lot of pitfalls with that. I figure people think, oh, I should make a four minute video. No one in the world has ever watched a four minute video. No one watches four minute videos ever. It's like, you know, and it's like, let me explain it. Let me bring everybody in. Let's talk for seven minutes about what the movie's maybe about. Nobody want to nobody wants to watch that, you know, it's like, so there's these things that you sort of realize it's like, you know, make a 45 second video, you know, and and like, write a little bit about it. People want to read it. They're going to find it. But basically, just give them a little video reminder. Make sure you have a ton of rewards. Make sure you have a lot of different ways for people to get in. If you only have 120 $5 award, and then the next 170 $5 you're gonna be in trouble, you know. But if you have five different $25 awards, you know, some people don't want DVDs, you know. They don't want a poster, you know. And it's like, if the only thing at that money level is a poster, then they're like, I don't want to poster, you know. But if you're like, oh, you know, I won't give you anything at $25 you get people signed up for that because they don't want anything mailed to them. So, I mean, it's like, it's amazing. I mean, all these things that I sort of learned while I was doing it,

Dave Bullis 57:00
Yeah, it's, um, it's all the things, you know, speaking of the video really quickly. I know we were almost out of time, but really, but I once had a friend of mine, his crowdfunding campaign was not going anywhere. And he said, Could you, you know, he goes, Dave, I know you've done this before. Would you mind looking at this for me? And I looked at it, and Gordy, he had him. He had like a nine or 10 minute trailer, so to speak. And it was him talking on the couch. I said, my God. I said, what could you pot? There was no like other shots, there was no like footage of the movie, or even concept art or the storyboard, or nothing, even the screenplay, for God's sakes. It was literally him on a couch talking for like 10 minutes. And I said, Dude, I know you, and I don't want to donate money to this.

Gordy Hoffman 57:45
Yeah, yeah. I mean, it's really, I mean, I learned that, like, right when I was doing it, they, I mean, somebody, I was reading a blog, and somebody was like, we, we watched, we watched videos for six months, like, we just studied Kickstarter campaigns for six months. And I was like, wow, okay. And they were like, and we ended up making a movie. We ended our video ended up being two minutes, or a minute and a half or something like that. And they said, and we should have made it shorter. And I was like, when I heard that, I was like, whoa. And so my, you know, my video is 70 seconds. I think it's like a minute, and I made it like a deconstruct. I did like this. I just came up with a quick concept. I went out and shot it, and it was, it was a little bit slapped together, but it was like, I just, I was like, I'm gonna sort of do the anti Kickstarter video. And not really it was different, but people loved the video, you know. And it was like, it was people really responded to the video, because it just reminded people, like, oh, Gordy's talented. It's funny, or whatever, you know, they just said, enough. And then, you know, so. And then I just I, and I also believe I had a lot of rewards. I had creative rewards. They were funny to read, and I had a ton of different ones. You know, not so many that people couldn't make a decision, but I just had a lot of lot of ways for people to participate. And I also just remember that it's like, just remember, not everybody wants a DVD, and if you apply that principle to every war that you give, then you're going to come up with alternatives. And you'll be surprised that people will actually, they'll take the other thing, and you'll be like, Oh, they don't even want a DVD, or they don't even want to a download, or, you know, they just want to this, you know, they want to actually have that, or whatever. And, but, yeah, the videos, you know, I don't think I've ever watched a video. I mean, anything, it's over like, you literally. And everyone you go on, they're always, like, four minutes long. It's like, you kidding me? I mean, no one watches Nobody. Nobody watches that. Not even, you know, not to anyone related to them. Nobody, nobody watch. You know, it's just. Too long, man, it's too long, dude. Okay, come on, man,

Dave Bullis 1:00:10
The best crowdfunding video I've ever seen, Gordy. This guy actually pretended he was kidnapped, and the they filmed it, and he was actually, and his guys were like, well, you know, you need this money. And he would goes, well, I'll get it. And they like, who's gonna give you this money? He said, I'll go to crowd, I'll go to Kickstarter and or Indiegogo. He goes, I'll ask for money on that. And he goes, Well, they go, really, you can do that. And they that was the pitch. And it was actually, it tied into the movie as well, because it was about a kidnapping. So it was actually pretty creative. And it was the the body by Kenny G, not, not the musician, by the way, it was, but it was another, another Kenny G, but, but, but I'll link to that. Everyone in the show know us, but it was actually really, really good, good crowdfunding campaign, and he ended up making the movie, but, but, you know, Gordy, I know we're running out of time. I just in closing, Gordy, I just want to talk about Blue Cat again. I know Blue Cat, it's open for submissions right now for the 2018 season. So if you could, you know, just in the in the few minutes we have left, could you just, you know, give us a little more information about Blue Cat.

Gordy Hoffman 1:01:21
Well, everybody should know that we have really great readers, and we provide written analysis on every script that enters. So if you enter blue cat, you will get notes back on your script. Google read your entire script, and you will get notes back. So that's, that's a lot of people still don't know about that, but Blue Cat's been doing that for, you know, over 15 years now. But that's, that's, that's one of our traditions, and we do that as a part of the entry fee. We accept features shorts pilots have both hour and half hour and we are also accepting short films this year, the first time we've ever done that. So we're gonna have a screening next June of the top short films that we receive. The deadlines, February 20 and the next. I'm not sure when you're airing this, but February 20 is the is the next, is the final deadline. And you know, you can Google us and sure you guys will have the links for that. But, yeah, I mean, if you're ready to submit, you'd like to get some notes. Blue Cats, great for that. If you've got you're really, really excited about your script, please send it to us. If you're still like knowing you needed to work on it, then work on it. Send it to Nichols or Austin later on the year. And you can, you can get back to us in the future, but, you know, just use blue cat, use screenplay contests to, you know, to help you and encourage you to develop yourself and and only when that happens. You know, should you be using screenplay contests? But yeah, we're really excited. We, you know, we have a great, such a fantastic group of readers. I'm very proud of them, and and, and everyone really loves our feedback. So, you know, looking looking forward to meeting the next winner. And, you know, the next winners, and, and, yeah. So I'm looking forward to getting your scripts.

Dave Bullis 1:03:19
Yeah. And, like I said, I've entered group blue cap before, and I really like the feedback that I got. And like I said, go to you somebody I've wanted to have on here before, because you have, you have the right, you know, attitude, the personality, to run a screw any competition. You're not only the founder, but you're also, like, this brand ambassador for it. And you know, you have that right attitude for it, man, and I and, you know, that's why it's so cool having you on recording so every interview. You know what I mean? It's like, you're the type of guy, like, nothing bothers you. You know what I mean? You're just like, you just go with the flow.

Gordy Hoffman 1:03:53
Well, I appreciate that, man, you know, hopefully I can remember that sometimes when I'm at traffic out in Los Angeles, but, yeah, I look forward to being back on again. Man. It was a great talk. I could, we could probably keep going. I mean, so if you ever want me back on, I'd love to talk about anything you don't want to get into. There's a lot of stuff in the just great interview. And love having, love being on,

Dave Bullis 1:04:17
Oh, and I love to have you back on Gordy. And before we we sort of cut this off. Where can people find you out online?

Gordy Hoffman 1:04:27
Well, you can find me, if you Google, you can find my, probably my Instagram account and my, you know, I don't really tweet a lot, but I do have a Twitter account, and, you know, you can reach out to me through Blue Cat. It's pretty easy to find blue cat, and you can reach out to me there and stuff, and I'm also, you know, one of the things that we do where there's a lot of interaction is we have something called the Blue Cat Writers Group, and that's on Facebook, and it's a closed group, but pretty much anyone who wants to join just gets approved and. And we always have weekly discussion questions, and, you know, there's a lot of interaction, and it's very positive, and it's not overwhelming, and there's not a lot of, you know, extra stuff in there. It's really, you know, it's really about the craft of writing and sort of give and take around that. So that's another place that people can find me,

Dave Bullis 1:05:18
And I'll make sure everyone to link to all of Gordy's social media links in the show notes. But Gordy Hoffman, man, it has been a blast talking to you, and I definitely would like to have you back on because we, you know, other guy, like we were just saying, you know, we could, we could talk for another whole, another hour or two,

Gordy Hoffman 1:05:34
Right! Well, looking forward to it, Dave.

Please subscribe and leave a rating or review by going to BPS Podcast
Want to advertise on this show?
Visit Bulletproofscreenwriting.tv/Sponsors

BPS 410: Why Most Independent Films NEVER Make Any Money

Right-click here to download the MP3

LINKS

SPONSORS

  1. Bulletproof Script Coverage– Get Your Screenplay Read by Hollywood Professionals
  2. AudibleGet a Free Screenwriting Audiobook

Please subscribe and leave a rating or review by going to BPS Podcast
Want to advertise on this show?
Visit Bulletproofscreenwriting.tv/Sponsors

BPS 409: How to Make Indie Films That Make REAL Money with J. Horton

Right-click here to download the MP3

LINKS

SPONSORS

  1. Bulletproof Script Coverage– Get Your Screenplay Read by Hollywood Professionals
  2. AudibleGet a Free Screenwriting Audiobook

Alex Ferrari 2:32
I'd like to welcome the show J Horton man How you doing brother?

J Horton 3:51
Very good. Thanks for having me.

Alex Ferrari 3:52
Oh, man, thanks for doing this man. I'm a fan of what you do and how you do it. I it's rare to find filmmakers who get it and and and figured out how to make a living as a filmmaker which is you are in the top 1% of 1% of 1%. And, and and yeah, I would like like you saying your YouTube videos and a lot of stuff your content is like I'm not rich by any stretch of imagination, but I make a living doing what I'd love to do and that's why we got I wanted to kind of bring you on the show to explore about

J Horton 4:28
Yeah, and to be to be fair, it's taken me a long time to get there and a long time to change my mentality from you know, I'm going to be Quentin Tarantino to I'm going to make a living as a filmmaker.

Alex Ferrari 4:40
Right and I think we all you know, you're You and I are in similar vintages as I like to say yes, so um, you know, when quitting came out, we were probably in our in our youth, if you will. And everybody of our generation wanted to be Robert Rodriguez Kevin Smith, Quintin Tarantino you know, Richard Richard Linklater. You know, John Singleton, Steven Soderbergh, like they're all those guys. But Tarantino has that rock star, you know, vibe to him when it came out. And I think he, as wonderful as he is, he did hurt a generation of makers because we all figured out like, we're just never gonna be Quintin Tarantino like it's, it's, it's hard pill to swallow for a lot of filmmakers. It's just never and it's okay because nobody's ever gonna be Quintin Tarantino. So tell us a little bit about how you got into the business.

J Horton 5:32
Okay, well I basically I got started doing movies because I couldn't do anything else. I was small, I didn't like sports, I watched movies all the time. So that was I was always a major focus of mine. And then you know, speaking of Tarantino, he, you know, Reservoir Dogs came out when I was 18 like coming out of high school. So like that, like for the first time was like, Oh, this sort of director does this is this is a director I could do this. Now. It took me another you know, four years to get into college and you know, kind of start studying film. But you know, by the time I had finished there, like I was chomping at the bit to make a movie. So, you know, I did my first movie right out of college, you know, we saved up a few $1,000 me and a friend and just we had the Panasonic dv x when it first came out

Alex Ferrari 6:20
dv x was it the A sir, was it just a straight up? You have the A

J Horton 6:25
I believe we had I think it was before the A.

Alex Ferrari 6:28
So it was the first first generation got it.

J Horton 6:30
I'm pretty sure it

Alex Ferrari 6:31
Wasn't that a great little camera man? I'd love that.

J Horton 6:33
It was you know, I still like like the look of it. Sure. I did a I did a I mean I did a really one of my not ladder movies but like mid career movies like way after HD had kind of taken over. I think it was like 2010 but I liked that look so much. I actually shot one last feature on it you know, I still have called a trap which I did quite a bit but yeah, love that look.

Alex Ferrari 6:57
That look was awesome. And it was just for people who just don't understand what that camera was. It was the first 24 p camera so it was the first time we could see a film look inherent in the image before then all we had was like the Canon XL which was oh it's just horrible disgusting. It was disgusting and then you met and you mix that with Final Cut Pro I think was four maybe four or five

J Horton 7:25
I think I started on five but I'm again I'm

Alex Ferrari 7:27
It's around yeah it's around there so you combine those two remember yet the plug in the cable and then let the let the final cut like run through the tapes to digitize high rez which was standard def and I know everyone listening to like it's just too old farts talking about the olden days no understanding how awesome that was like it was insane

J Horton 7:49
So I still had you know the mentality that you know I'm going to be big I'm going to be a Spielberg I'm going to be a Tarantino and be Rodriguez but I'm making this small movie and I didn't realize it at the time but I was laying the groundwork for you know my Later career. So anyway, we we finished this movie it was originally called Rise of the undead many years later distributor changed it to rising undead. But anyway, we sold it to York entertainment. Like just right out the box. I don't know if you know her to your work but Okay, so York was like one of the first like predatory distributors. So and I didn't know I didn't know anything about distribution marketing nothing I was the deal make my what was the deal. God 12 year license on the sales fee was like, the cap was over 50,000 or 50,000 something ridiculous. And I honestly don't remember the rev split. I think it was like a 60-40 maybe something like that.

Alex Ferrari 8:54
But you never made it. You never saw a dime.

J Horton 8:56
Not from them. No.

Alex Ferrari 8:58
Did you get the movie back ever?

J Horton 9:00
Um, years years later, which I'll get into that a little bit later. That's how I discovered Amazon and started doing shelf distribution was. But um, so anyway, we finished it. We sold it to York, and I was like, and they didn't release it. You know, like, uh, you know, it was in blockbuster. It was in Hollywood videos like, and I didn't care so much about the money at the time. I was like, Hey, I have a movie out. We'll see some momentum next year

Alex Ferrari 9:26
Can stop you right there for a second. That is the worst disease that we as filmmakers have. When we're first starting out. We're like, Oh, well, I see it on the shelves or I see it on Amazon or I see it on iTunes. And I've arrived and I don't care really about the money. You'll never make it as a filmmaker if you don't change that mentality. Agreed?

J Horton 9:47
Oh, totally agreed. And what I was about to find out was that no one else was going to give a shit that my movie was in blockbuster. You know? So like, I get it out and we're living in New Orleans at the time and you We were planning to make the move to LA Katrina happened. And we moved right after Katrina. So I get to LA. And I have this movie, and it's sim blockbuster. And I'm like, LA is going to just be like, welcome. Come direct our movies. You know,

Alex Ferrari 10:15
Here's 20 million. Here's 20 million

J Horton 10:17
Oh 20 million, or even one. I mean, I wasn't quite that, you know, delusional state. But I was still delusional. I mean, I was thinking a million or 500,000,

Alex Ferrari 10:28
at least that's nothing,nothing. they handled that they just handles out to anybody who walks in the door.

J Horton 10:35
So, you know, I'm, you know, I'm querying production companies and studios, you know, and just, you know, if I ever do get responses, they're pretty much like, lol. Send. So, but so, so here I was, uh, you know, I directed this feature film, you know, I graduated college, I'm in LA. Nobody will hire me for anything. I'm like, Hey, I directed this. I wrote it. I edited it. I could, you know, I could do editing. I could, you know, I could do I work the camera. I could do camera work. I could, I mean, I couldn't do work for free. I mean, like, I couldn't get a job. So I was back working at Starbucks. You know, it's like, you know, six months goes by still no job. And I finally get an assistant editor job on this rinky dink horror movie, I think it was called butcher house. And the special effects guy on that was getting ready to shoot his first movie, and I still had that dv x. And his dp had quit. I wasn't really a dp, but he was like, Oh, you have the camera. You know, we're shooting tomorrow, come shoot my movie. And that kind of set me off on my path. You know, I worked for that guy. And then his EP was a filmmaker named john Claude Lamar. I started editing and directing for him. Then I got noticed by the Garcia brothers and I started directing for them. You know, I just every that just beget everything. And I kept moving.

Alex Ferrari 11:56
And it just, it just kept rocking and rocking. Alright, so then. So you have a fairly long IMDb. I've noticed.

J Horton 12:04
Yes.

Alex Ferrari 12:05
How many movies? Are you popping out a year now?

J Horton 12:09
Oh, man. Um, I mean, at my height, I was probably doing 12 a year.

Alex Ferrari 12:14
So one, one a month, one a month,

J Horton 12:16
One a month. So one of the companies I started actually both the companies I was directing for their their business model, they were doing micro budget movies, like between $10,000 or like $60,000. You know, they got a little bit higher later on. But anyways, so they're making these movies, they get like one, you know, B level actor, they'd have him for a day, they had had the movies pre sold. And they were just impressed by my ability to be able to work within their time frame. You know, so we would shoot these movies in five or six days, sometimes less. And then you know, I would have less than a month to edit them feature films, you know, put them sure like the that date, that release date would be set before we started shooting like they had both of the companies had set deals with different distributors and aggregators. So like they would we would start shooting in April, and the movie would be like on the shelf in June, just like boom, and they would do them. You know, at least one a month. There was one month with the Garcias where I shop for movies. We did one and we did one. Pretty much a no it was actually that period was concurrent, like one after another. So we did. We did one movie and one day, I'm sorry, two movies in one day, one movie in two days. movie and five days. And then another movie and four days.

Alex Ferrari 13:36
How do you do two movies in a day? Like I look I've shot fast.

J Horton 13:40
I'm sorry? Not in one day? Oh, you're asking I gotcha. I gotcha. Yeah. Okay, how do you shoot a movie in one day?

Alex Ferrari 13:45
Yeah. I mean, you do I know how to do it. You just put the camera up, and you let the actors act. And it's basically master shot theater?

J Horton 13:53
Well, it can be on what, what worked for me. And now I'm not saying these are great movies show. We still shot them in a day. But sure, better than you would think. So like, what we would do is, you know, we had, we would go to sets like stage sets. And you know, we would so have so many scenes in the living room set, we'd set up three cameras, we would run each scene twice. You know, I mean, you know, unless somebody flopped or something, but we'd run two times full through with two completely different sets of coverage. So I would end up with, you know, six pieces of coverage per scene, on average, okay. And what I'm one of my apps was he was really, he was really good. So we like we would set him on the second take on a long lens and be like just fish get my inserts. And I wouldn't even always have them set. I would just be like, get where you can get and then everybody else would have standard coverage. And my editing background helped me do this as well. Yeah, I mean, can you please tell the audience how important understanding editorial helps you make these kind of films? Yeah, I never wanted to be an editor. I never wanted to edit anything. I edited my first movie out of necessity, but you learn, like if you want to get into directing or writing or any editor, it's one of the best positions to move up. Because like, not only are you learning the entire process, what works, what doesn't how shots fit together, how much you actually need, you're also setting with the director and the producer, sometimes the finance years, if you're lucky enough to be on set, you're sitting right there with the main producers and the visiting the people that visit. You know, like the bigwigs, the guys with the money. Like, I mean, I've gotten movies, you know, small movies financed from being on that set and talking to those people. You know, so I think I think editing is probably the best, you know, maybe dp on bigger things. But like in India,

Alex Ferrari 15:49
But even even dp as an editor, as editorial allows you to figure out what you need and how fast you'd need to get it and what you absolutely need. And then also, it's one thing being on set, but it's another thing being in a room with producers directors financier's for, arguably two, three weeks at a time sometimes I mean, in your your case a lot faster. But generally speaking, it could be months that you're working together, you know, and those relationships build up.

J Horton 16:18
And one of my very first gigs after I started working besides the horror movie, I was operating camera on this 24 hour shoot, it was this weird ass comedy documentary. I'll spare the details. But we were I was setting there with the main producer because we were doing some live TV editing on it. And you know, so I talked to him for a few hours. And you know, offhandedly mentioned that I was a writer, and he was looking for a zombie script. I didn't have one, but I was like, dude, I could write one in two weeks. And, you know, a month later, we're shooting edges of darkness, which was, you know, my first California, you know, directing.

Alex Ferrari 16:55
Very cool, man. Sorry. So you're popping out a lot of movies a month, what is your business model as a filmmaker, so kind of explain that to film to the audience.

J Horton 17:07
So, at the time, when I was making all of those, I was working for other people. So I was like, a hired gun, I'm watching their business model. So the business model was basically, you, you know, you have to, it's a quick release model, you know, like, you have to put out so much material a year, you know, and most of them did, okay, but these aren't, you know, they make it for 50, they might make 75,000, in the first year, or they might make 100, or it might break even, you know, they had a pretty good track record for not losing. But, you know, it was a volume business for those guys. And so I'm sitting there watching these guys, I'm like, Okay, I get the business side of it. Now, if I can, if I can fine tune the creative, and you know, make these a little bit better, which, you know, I believe you can, like, that's, that's a good, that's a good model. And then, you know, I started working for a larger company for a while and animation company, which kind of took me away from filmmaking for about two years. And then last year, year before last, I started getting back to basically taking their business model, but creating it for myself. So like that, that's what I'm doing now. And I chose a slightly different path with what I'm doing now. So like, I had talked to a producer, because so three years ago, I shot a movie called Death day, or it was called the campus, the distributor changed it later. I have that a lot.

Alex Ferrari 18:33
But they tend to do that.

J Horton 18:35
Yeah, this, but this movie, I think, I think our hard budget was like, I don't know, 45,000, and maybe another 20 or so and post, but so it was decent for a micro budget. And you know, we shot it anamorphic you know, I was pretty happy with how it turned out and basing my password. I was like, Man, I'm gonna make 100 grand first year on this easy breakeven, you know, so it comes out and like late 2017 or early 2018. And it just wasn't the case anymore. It failed pretty spectacularly. Like I didn't make anything and I'm still like, you know, dealing with investors and whatnot on it. So I was kind of in a spot where I'm like, this business model that I came in professionally on, like, it's not really working anymore, because like these guys, they were making these movies so fast, but I don't want a month but you know, they weren't particularly they weren't all great. They and they weren't making money anymore. But in you know, 2010 2014 money was still flowing. Yeah, yeah, you could make a movie for $50,000 put Eric Roberts in it and still, like make money. You know, not anymore. Now. They're like Eric Roberts. Oh, shit. I got 30 of those. Yeah, exactly. I mean, I remember I was at Cannes a few years ago and one of the I overheard a producer or distributors saw I'm saying if I see one more fucking movie with Eric Roberts over the screen

Alex Ferrari 20:04
I I've mentioned Eric a couple of times because I one year as a post as a post supervisor worked on three Eric Roberts movies, just myself, and I'm like, he must have done about 20 to 25 movies that year. And it's just he just died looted his whatever value he might have had, you know, there's an end, there's a handful of those kind of actors who could do that kind of stuff. But in for people to understand in 2010 2011, DVD was still a thing. That was huge, it was still a thing. And at that time, streaming had just started to the idea started to germinate. And Netflix has just started to do it. And as the technology got better and better, but so you could literally put out a crap movie for a $50,000 crap movie with Eric Roberts and you pull 100 grand off of it just Oh, yeah. comfortably comfortably. Those days are gone. Yeah, that in that sense, in that sense. So how did you switch your business model currently?

J Horton 21:01
Okay, so the other thing that happened, I think it first happened around 2010. Amazon box, which became Prime video direct, it was somewhere around that time, I think we were still putting them up through CreateSpace. Like, it was a self book publishing thing, but she had a DVD. And when streaming first came out, you could you could upload your movies through there, and hardly anybody knew about it film, right.

Alex Ferrari 21:25
And you and you were basically a big fish in a very well, a small pond, because it wasn't a lot of people a lot of competition.

J Horton 21:32
Exactly. And that, you know, that first movie, the rights hadn't expired, but the company had went under, so I got the rights back on that I still had the rights on trap. And I think one other, so I put these three movies up, and I kind of just forgot about it, you know, they were making five or six bucks a month, something like that something small. But I think it was 2000 A year later, like 2013, one of these movies, like just out of nowhere, like I wasn't promoting it, nothing, it just it just popped up. Like it was making, I think it was around, I think at the height, it was making almost 2000 a month, but it was bouncing between 1002 1000 a month for almost 12 months, like I made, I made the budget on it, then this movie was at least six years old, maybe seven. And I was like, for the very first time. Like, I mean, there's something to this, like self distribution thing. So I you know, I finished my stent directing for the other guys and you know, had the failure with campus. And then was like, I'm going to try to go back to this self distribution model, you know, so, and a producer had told me that they were having a lot of trouble, you know, with do narrative features, you'll get lucky, but he's like, you should try documentaries. And at the time, I had no interest in documentaries whatsoever. But I was like, wow, I mean, I like to make stuff let me let me make a few and see what happens. So I just really as fast as I could make them. I made I think it was like six documentaries and I did these and like I want to say two months.

Alex Ferrari 23:07
Full Feature.

J Horton 23:08
Yeah, like between between 60 and 90 minutes. So with streaming with streaming documentaries, like if you hit over the 60 minute mark, you can kinda you can sell it as a feature try anyway. So between 60 and 90, so like I would and I mean these are talking head kind of documentaries there be you know B roll but you know most of its stock you know, I do I do the interviews and like a day, you know, like I would set up five people interview them for a couple hours apiece and just boom, knock it all out. So and I was just basically throwing shit at the wall. I was I had subjects I was interested in, but I had no idea what the market would bear. So I'm trying to figure that out. So I do these six and and each one's in a completely different genre. You know one about a dog rescue one about medical cannabis, you know, when about Brexit? I forget the other three but So anyways, I put them out really quick.

Alex Ferrari 24:04
And so what made you choose those topics? Were you actually going after hot topics or hot niches or something like that Rubble, the soup mentality behind it.

J Horton 24:14
I was I was trying to figure it out. Um, and at the time, I was whatever I had access to, like, what was the what was the path of least resistance? What am I interested in? What could I spend a couple of weeks on and not want to puke? You know, I had a friend that ran the dog rescue in Vegas. So like I went down there and did that one, the the Brexit one, I have a filmmaker friend that's in the UK that wanted to shoot interviews for this. So I was like, Okay, here's the interviews, here's the questions. You go out and do it and we'll do like a red split on it. You know, so he did that and then I posted it and distribute it. So I do these like six movies really quick and again is kind of just like testing the market. As another thing that had happened is I had another documentary from way back when about Katrina that a friend of mine had made, and it had popped up out of nowhere and was making money. That's another reason I decided on the documentaries. So through those six, I started to see okay, like the dog rescue for one did did well, like I was making a round $1,000 a month on it, maybe a little less, how much of the cost spent? Nothing. I mean, my time, you know, I spent three days shooting it, and probably, maybe maybe five days editing it.

Alex Ferrari 25:32
So it was all basically you use all the resources you had was your camera and your adult gear basically, that you already have paid for, essentially.

J Horton 25:39
Yep. Yeah, I had my camera. Small light kit. Sound. Yeah. So yeah, that's, that's, that's pretty much how we did all those The only time you know, we never paid we always did it on a rough split situation. But if I was working with another filmmaker that was shooting the interviews, we would just work out a back end split on it, and then they would do the interviews, but most of them was just me. And by the time those because, again, these things and at the time, Amazon was still putting out movies pretty fast. So I would self distribute on Amazon through prime video direct, I would take the US in the UK, and then I would use film hub to fill out you know, any foreign or, or you know, different platforms that I couldn't get to and this was before to be kind of, you know, sparked up, but later on that became a thing. So I'm looking at these six I'm looking at the the dog rescue did well, the Brexit did okay. Um, I did one on filmmaking, which did abysmal. So I was like, okay, unless, unless I'm going to tie the filmmaking into, you know, like, you know, how to or something is, you know, just stuff about filmmaking not not so much. Yeah, that didn't work. So anyway, I looked at the success or failure of these sex, and then I started being a little more selective on my subjects. You know, like, I moved in I did one on Bigfoot that did, like it did crazy. By I think, I think I streamed 10 No, I know I did. I streamed 10 million minutes. For three months in a row for for Bigfoot documentary for a Bigfoot documentary. So it's like again.

Alex Ferrari 27:16
Yeah. So it'd be an interesting, okay. So because I'm fascinated with this, because so Bigfoot obviously is a very niche audience, that people who believe in Bigfoot and want to follow up a forum want to learn about Bigfoot. But it's a fairly dense audience. There's a lot of people who believe in Bigfoot and want to listen to about this and there's whole industries wrapped around Bigfoot. I even found out. I found out a friend of mine told me that there was a erotica, Bigfoot erotica, where I'm not kidding you. I'm not kidding you. So for anybody in the audience who wants to play a trick, this is what my buddy and I did. My buddy had a brother who was was in it. These were grown ass men. So he's got a wife. It's got kids and everything. So he wanted to make sure he wanted to play a trick on his brother Mike, why don't you do this next time you're over at his house? Go on the on the computer on his laptop and look up. Bigfoot erotica. And just leave it there. And let us we find it. And, and it's not like pornographic. It's just, like, people writing stories about Bigfoot erotica, like you like, and he, I'm not even gonna get to a couple of them. And I was just like, oh, my god, there's there's something for every freak in the world. And if there if there are any Bigfoot erotica, listeners out there, forgive me. I just don't understand you. But anyway, so just I'm sorry, I had to tell you that story. But so so Bigfoot, that that that niche is fairly, it's kind of like UFO or Loch Ness Monster, or any of these kinds of niches? So you basically just interviewed a bunch of like Bigfoot hunters or something like that?

J Horton 29:00
Yeah. Yeah. I mean, basically, like, what the Bigfoot one. I took a look at the marketplace. Like I looked at probably 20 different documentaries on Bigfoot. And there are a lot of them. Yes, I'm like, Oh, so there is going to be a lot of competition here. But what I didn't see was, there weren't a lot of just like introductions into the subject. Like just like a general, this is the thing. This is what cryptozoology is. So it seems like all the filmmakers are so focused on I'm going to provide new information or I'm going to show like this new picture of Bigfoot and you know, nine times out of 10 it's complete, like obvious, you know, bullshit.

Alex Ferrari 29:39
Yeah. So but but you're saying that 10th time, it's real and there's a real Bigfoot

J Horton 29:44
Im saying it's more believe a little like, it looks a little better.

Alex Ferrari 29:47
Sure, sir. Okay. So that's interesting. So that's, that's interesting for the audience to take note of that if there is a lot of competition in a documentary space about a subject an introduction to It might be a weigh in and apparently it was five.

J Horton 30:04
Yeah, or or it might be going more specific to it could be either way. But you know, I at this at around the same time, I was also just like very late to the game starting to get into the YouTube stuff. And I'm watching all these videos on YouTube. And some of the best marketing advice I've ever heard comes from these, like the people that have been successfully grown their YouTube channels and do the videos about like how to grow your YouTube channels, should you follow the right people and the information is like it's gold. And they're talking about retention, they're talking about how to niche down. Why and all of a sudden, I'm thinking about these movies, because you're also getting something on Amazon called CR customer engagement ranking, you know, which is this, like, nebulous thing that nobody can figure out, but it's how they base their rate of pay. And it's it's based on things like, how long are you retaining your audience? How are your reviews? Are people clicking on your movie watching? You know, 30 seconds and clicking off? Are they actually watching it through? Are they reading it? Are they engaging with it? You know, what, 100 different factors. But the retention thing really, that they kept talking about on YouTube really, like started seeping into my documentaries. I'm like, Okay, so then I started thinking about structure and a whole different way. So I, you know, it's not necessarily just this three act structure peaks and valleys. How do I keep people for that, especially that like, critical 15, first 15 or 20 minutes? You know, I'm not saying the rest of it's inconsequential. But, you know, I started thinking, you know, like, you don't have you know, in this day and age on screaming, you don't have 10 minutes to get the audience. You know, it used to say with screenplays, you know, you got you have 10 minutes to set up your story.

Alex Ferrari 31:43
The first five, you got five pages, and if it's not,you got it.

J Horton 31:47
Yeah. And, and now, with with the streaming stuff, I'd say it's maybe even less, it's like, if they're not into it, and like 90 seconds, they're like, okay, click off, go to something else. So anyway, the retention thing really, like, changed things for me, the Big Foot movie, like just seeing how well that did and how the marketing worked. Like how you can, you know, target a specific niche. I just, it just opened it up. And that now when I look for subjects, I look for things that okay, what is something? It doesn't have to be supernatural? But what is something that has a group of people that are into it, like these people that were in the Bigfoot?

Alex Ferrari 32:27
So okay, so yeah. So how to explain the process of you picking your niche, and how you like, what are the checklist things that you need to kind of look for, in order for you to spend at least two weeks on a project? At least and I mean, at least two? Yeah, two weeks? Yeah. I mean, no, it's like, now it's around two months, but okay. But yeah. I love you. Like, I can't I stand on this project for two weeks without losing my mind. And I'm thinking to myself, are you kidding me? Most filmmakers listening are like a year to two in like two weeks, even two months is is vacation?

J Horton 33:03
Very short. Yeah. So I start with my interests, or something that I'm interested in learning more about, for example, I like I'm not into Bigfoot. But I was I was really interested to see why other people were, you know, like, and that was, that was kind of my focus. And I did a UFO one, like, in a similar manner. You know, I'm the dog rescue. I'm a dog lover. So moved into that. But so the first thing I do, so like, say, Okay, I'm gonna do a Bigfoot one. I google Bigfoot, you know, and I start looking at what's popping up first, you know? And if, if, like, I can find the audience fairly easily, like where they're congregating. You know, there's a lot of like Bigfoot, for example, you go to Facebook and type in Bigfoot, you'll get like, groups. Yeah, 1000 groups, you know, with and there's hundreds of 1000s of members and some of these Yeah, like saw, so I was like, Oh my gosh, like, just on these Facebook groups alone. I can, I can push this movie. So but I mean, that that was a no brainer. The alien one was a no brainer. Animal Rescue stuffs a no brainer. You know, it's like, but then you get into some, like, I hear people pitching stuff all the time. And it's like, maybe a little esoteric, or it's a little looser. Like, you know, like we're doing one and you know, it. It's, you know, it's a it's a coming of age story about you know, growing up, you know, look, yeah, way too way too broad way too broad. You know, and or maybe the guy does have an incredible story, but like he started as a football player and then and then he became a scientist and then you know, it's just like too segmented and there's not enough in the one area. So I try to find something where it's, you know, pretty laser focused in terms of audience and where I find them. So those are my main things why I'm interested in can I sell it?

Alex Ferrari 34:57
Now when you when you so let's go back to Bigfoot. For a second, so when you were marketing it, how did you how do you go about marketing? Your your films to the niche? Once you've identified the niche audience? How do you go about marketing to that audience and what the cost is involved?

J Horton 35:16
Okay, so most of it, at least a start was social media like free stuff. You know, on Facebook, I targeted the groups, you know, I would I created a page for it. But the only thing I would do with that page is occasionally boost a, you know, a post or a video to that target audience. I don't do a lot with paid ads, maybe 100 200 bucks a month, probably total across the board. So I would mostly just find these the audiences online. So I do the Facebook groups. And somebody had mentioned Reddit and I was like, you never see people promoting on Reddit. And I was like, Oh, fuck Reddit, okay. But you have to be a lot more clever on Reddit, because it's a it's a discussion based platform. So it's like, if you're just throwing up a link to your thing, nobody's gonna look at it. But if you establish, you know, line of communication, then you can do it. But it's hard. I've been banned from a couple of groups for, you know, throwing up some links, but for the most part is it works good. And then the other one, I discovered that no filmmakers are talking about the silicon bonus tip. Pinterest. Like, you. I didn't even know what Pinterest was. I don't remember who recommended it. But I was like, Okay, I looked it up, signed up. And I was like, Oh, so it's like recipes, I don't know. But just just for shits and giggles, I put up somebody told me to do short videos. So I created a business account, which is free. And I put in like, I don't know, maybe a dozen, like 30 to 45 second video clips from, I think two movies, you know, and you can put the URLs to where you know, you want to send them in there and you can create your thumbnails, all that. So anyway, I do that, put them off, and then just walk away. I'm like, Okay, this isn't gonna be nothing. The next day, I look at it, and my Pinterest page had like 35,000 page views, like in less than a day. And

Alex Ferrari 37:12
But what was the what was the topic? What was the niche?

J Horton 37:15
Um, one of them and it was, so I did two one was the Bigfoot one, you know, okay. Okay, Bigfoot, I see it. The other one was, oh, man, was it Brexit? Or they It was either Brexit or the animal rescue? I can't remember what

Alex Ferrari 37:29
All three, all three have very passionate groups.

J Horton 37:31
Yeah. But they, they just they, I was like, wow. And they were actually watching the videos like the like, the average video watch length was like, I don't know, 20 seconds. And these were, you know, 30 to 45 second videos. And like, I'd say, 10%. Were clicking on the link. So I was like, That's huge. Yeah, they give you all those metrics. I was like, holy shit. So like twice a week, I would put up like 30 clips. Within, I want to say, the first three weeks, I had over 300,000 pageviews. I guess that's about as high as I've gotten a month now. But that's every month. That's about what I do somewhere between two and 300,000.

Alex Ferrari 38:15
So you're using Pinterest as a marketing machine for your projects? And it's free. And now it's free?

J Horton 38:20
Yeah, totally free. I do a little bit of paid promotion. Just I'm even experimenting with it.

Alex Ferrari 38:26
How is it? How is how is the paid paid on Pinterest.

J Horton 38:30
Um, I mean, it's kind of like Facebook, but you can do lower amounts. So like, I'll do something for like five bucks for you know, whatever, five days or something just to just to see, because every now and then, because I put a lot of clips up there. So I'll put 10 up there. Six, six or seven of them. We'll do like 1000 views in the first day. And then like three of them, we'll do like one, you know, so like, I'll take the ones that do one and I might give them a little push, you know, get us around, you know? Yeah. Just Just a push it. And then there's a social media scheduler called tailwind that works specifically with Pinterest. And it does all this like scheduled reposting. Because if you have multiple boards, you can take those pens and then repost them to other boards. And you know, go opens up the audience. So like, I'll do that once a month. And I just set them up on a repeating basis. So at once every month or two, and that post will come back up.

Alex Ferrari 39:25
And how many boards do you have on Pinterest?

J Horton 39:28
Um, I don't know, maybe 20. Okay, like, I mean, I have a lot of projects, and I don't do them. I started doing them specific to just like one project. And then I started grouping them into projects, because the more boards you have, the more you can share between the boards. And I noticed that and again, I've only been doing this for three or four months now. So it's fairly new. But you know, and this also coincides with COVID. So it's it's hard to tell where the bumps come from. Sure. I have had, like on my library titles, like maybe a 15% bump in overall sales, you know, since I started implementing some of these things, and you know, like I said, it's hard to tell.

Alex Ferrari 40:12
Yeah. So what is your distribution model right now is strictly Amazon only and then we're going to talk about Amazon in a minute. But do do do do t VOD s VOD Eva, do you go anywhere else other than amazon for your to generate revenue.

J Horton 40:32
So this is all changed for me dramatically in the past three months. So prior to February, my model was to do Amazon, US and UK on my own, put it put it up directly upload it to prime video direct to film hub for the rest. That's pretty much what I do, maybe, maybe do some physical media myself, either through my website or do the media on demand thing. I I personally never had a lot of luck with physical media, but it's something that I want to, like get a little more into on the coming months, even though it's feels like it's going out. But I'm, I'm sorry, I lost my train of thought.

Alex Ferrari 41:11
The I lost my train of thought to revenue TVOD SVOD AVOD.

J Horton 41:16
Okay, so that was that. So, um, I would launch a movie in T VOD, and I would keep it on T VOD has long as it was making more than I think $300 a month was my cut off on that. And if it was falling below that, you know, then I was just like, Okay, let me switch over. So as you know, start out at t VOD, moved to s VOD, and all

Alex Ferrari 41:39
All Amazon, Amazon,

J Horton 41:40
All Amazon. All Amazon. And sometimes that would happen very quickly. Like say I put a movie up. And you know, in the first week, I have rented your, whatever three units. My okay? This isn't working, move over to s VOD. And in my experience, and it's I know, it's not a popular opinion. But when you're dealing with movies this small, like and I still feel even with the changes that as far as still, overall, for small movies superior. Like the the discoverability is just it's it beats the rates. You know, like if you if you do this little movie, it's so hard to get people to rent an independent feature. Let alone buy, let alone buy. Yeah, so and maybe this is something that will change and I know some other filmmakers that have had better luck with the T VOD, but me personally, I never had the, the amount of marketing work that you need to push this to make the same amount of money on T VOD that you make on s VOD, is it's astronomical. I mean, I can put a movie out on s VOD, even at the one cent an hour and turn over $1,000 in a month, fairly easily. Like not every time but fairly easily. But on TV, you know, I'd be I'd be lucky to crack like 200 bucks, you know, on those particular titles.

Alex Ferrari 43:01
It's interesting, because I've been trying, I've been yelling that from the top of the mountain for a long time as well, that T VOD is essentially dead. For independent filmmaking. It only works if you have an audience that is passionate about your film, or you are the subject matter or something like that, that you can drive them. And that's going to be a short window of maybe 234 months if that. That's the only time that for an independent and again, for the budgets we're talking about. We're talking about, you know, 50,000 75,000 and below, kind of projects. T VOD is and I'd argue even a million in below t VOD is still a tough, it's still a tough sell. Unless you're unless you're tapping it through a lot of marketing. Or you have recognizable talent, like really recognizable talent.

J Horton 43:50
Yeah, it wasn't until I actually started, like networking more with other filmmakers that were putting out movies and selling them where you realized how little some of these movies were making. You know, like some of these movies, man, I, you know, just, you know, I just signed a couple movies. attendee right. So I've been looking at a lot of their other movies. And like, there's some x, there's some excellent stuff. They're made. Oh, yeah, I'll say but between 75,000 and say, 150,000. And that are making 20 nothing.

Alex Ferrari 44:20
And oh, yeah, there's some they're making nothing. And they're just some they're making, you know, 50 100 bucks. Yeah. A couple bucks up. Yeah. And it was sobering. It No, it is it's in. You know, I think that's one of the things I love about indie rights because they have both of my films as well is that they allow filmmakers to see the truth of what films are really worth and if you don't market them, and if you don't do them, this is what it's gonna happen. And it's sobering. It is sobering for filmmakers to kind of understand that like, Oh, I don't have the prettiest baby. We'll be right back after a word from our sponsor. And now Back to the show. No, you don't that, you know, there are ugly babies. Unfortunately, in independent film they're in, you know, it's like no, there's no the babies are simply more than than cute babies. Exactly. But everyone thinks that their baby is gorgeous. Yeah. And I understand that, but it's just the cruel reality. And then now let's talk a little bit about Amazon. And how brutal they have been with independent filmmakers. I mean, so it was my experience. early on. They were you want you can make a lot of money through f5 like 12 cent. Oh my god. 15 cent and you sound like, sound like a lot. But you can make 1515 cents on your money.

J Horton 45:50
Let me interrupt just for a second. So at 15 cents an hour. My Bigfoot movie was so on Amazon. I made I think $1600 on it in July, right or I'm sorry, June.

Alex Ferrari 46:02
But this last June? this last June?

J Horton 46:05
Yeah. Oh, yeah. Just last month. Okay. So that exact same movie at 15 cents an hour would have been like $25,000, something like that. My math isn't great. But I know it's over 20 are robbed.

Alex Ferrari 46:18
Wow. So yeah, you could have been making? Yeah.

J Horton 46:22
So and it and you can count on a new release, like kind of maintaining that basic ballpark for about 90 days. Sure. So you know, like, I mean, I could have cleared, you know, 50 to 60,000, in three months on that movie that I made for, you know, less than $500 that when I paid for a couple interviews, but you know, you know, that is, oh my gosh, what I think about that i get i get emotional I get a clip. Because I mean, now 50% of titles are going to make a cent are going to make one penny has anything. Any movie with a car of under 50% is one penny, the sliding scale stops at 50%. like, Whoa, I mean, the the Bigfoot, for example, at the car was 43% 43%. one penny 50%? Five, five pennies. So like

Alex Ferrari 47:16
So you would have, you would have made 6000 7 8000 bucks, something like that.

J Horton 47:22
Yeah, exactly, exactly. Just of with a 5% differential, which is and then try to figure out why your car is what it is. There's no figuring it out. I used to think there was like, if you have enough data, you could crunch it, you can figure this stuff out. But there's so many unseen factors. I heard from another filmmaker that has a relationship with someone that works in Amazon, and they wouldn't tell them what the factors were. But they said there's well over 100 factors that go into car. You know, it's not just your rating, it's not just how many minutes you stream, like it could come down to, they put more weight if somebody watches your movie in New York City, as opposed to watch it in, you know, bumfuck, Indiana, like there's a there's a difference, or this person that watches the movie purchases more other stuff. So your car is high.

Alex Ferrari 48:16
So you have no you have no

J Horton 48:18
No control, no control, there's no and there's people that just say, Well, if I just if I just do the advertising, right, if and I was one of these people, I would i'd preach it when I first started doing YouTube videos, I was like, just you know, you do your marketing, right? You do this, you do this, you do that your cer will be higher, you can still do it. And I was still defending Amazon. I was like, Oh, you know, they're there. They're toughening up standards, because they got a lot of crap on their ad. But like, it's gotten ridiculous now. And now they're purging even more movies. I just I lost the movie two days ago.

Alex Ferrari 48:51
They just decided to just it's like, I'm out. We're done.

J Horton 48:54
just pulled it and it had a cer of over 50%.

Alex Ferrari 48:57
So why did they pull it? They don't tell you.

J Horton 49:00
They won't tell you. I mean, now it was not doing good numbers. So maybe it was that. But who knows.

Alex Ferrari 49:09
So So now what do you do?

J Horton 49:12
So what I do now, I no longer do direct to Amazon, I still use Amazon because it's still it's still a thing. I still make $1,000 a project there. But I don't put them up myself any longer. Like if I'm gonna if I'm going to do a release, I'll either I go to indie rights first. And I'll see if they want to pick it up. And if it's something that they're not interested in, or if it's something that maybe I'm not so proud of. I'll just I'll go straight to film hub and I'll give it all the film hub

Alex Ferrari 49:41
I give and how is it how's it How's filmhub working out for you? Is that? are they paying are they getting like what I'm curious to see, I haven't heard of a lot of success stories with some help. So I would love to hear what your experiences.

J Horton 49:53
So I've had good experiences with foam hub. I still don't make as much collectively I film hub as I was making all Amazon, but it grow it grows every month. So what I like about film hub is that, you know, the the first, like two movies that I ever got on to BTV were, you know, through film hub, you know, and I do pretty good on to be through film hub. Um it's not, it's, it's, it's good, yeah, they pay quarterly, and they pay out. I think it's like, three, but like quarterly and one. So they're always like a quarter behind, which I don't think people under understand that. So they'll they'll bitch about it. And the numbers aren't astronomical, like, unless you get on like a hit out on tubi 90% of those channels are making, you know, pennies or a few dollars. But it does, it gives you a little more visibility. And then if you get onto a good platform, you know, it can like I'm just now getting to the point where, like, my titles on tubi are making more than what they're making on Amazon. But it took me almost a year to get there.

Alex Ferrari 51:02
Right. And there's also not all your projects are on to be just a handful.

J Horton 51:05
Yeah, yeah, yeah. Yeah. Because like, I'd have to be I think I have I think I've uploaded 15 movies on the TV. And out of the 15 I think six are on TV. I mean, on film, pub, and six are on TV.

Alex Ferrari 51:20
So what I'm what I'm hearing is, well, first of all the what they had to ask you like, what do you do if you have $150,000 indie film with no talent attached? And it's a narrative film? Well, my first thing I probably would make $100,000. Right. But but there's a lot of, but there's a lot I do a lot of filmmakers out there that have that mentality. Like it's only 150,000 it's only a quarter of a million. It's only 100,000. And it's a it's a drama, and I have no stars in it. And they expect like in today's marketplace, as we're recording this. What are your what, what are the options because your business model works, because your overhead is extremely low. Like when you make a movie for 500 bucks. And you're generating consistently 1000 to 2000 to 3000 bucks a month, or let's say for the first year, let's say you generate off that movie 10 grand over the course of its lifetime. That's a business. Like if you make a product for 500, you make 10 grand off of it. And it's a volume business as well. You can't do one of those you need to do 12 in order to keep them going. And you got to keep them going and keep slipping but you also have a library as well. So how many films do you have in your library that you own and are generating revenue with even if it's a few dollars a month?

J Horton 52:45
I think 20 right, right now I think 20

Alex Ferrari 52:48
Alright, so you have 20 features that you're generating revenue with? Yeah, that's in your this basically is the entrepreneur method is what I've been preaching with my book, like, overhead really low, find a niche audience market to that niche audience, rinse, repeat, and just and just keep doing and build that library that you own and control to continuously generate revenue for you. And when there's a new platform, boom, have a new revenue stream, you could just dump in 20 films.

J Horton 53:18
And I think what I'd say about the the $100,000 Yeah, yeah, is cuz I still like my passion is to still, like do narrative film. Like, I believe me, I just I love making movies. So I get a lot of pleasure out of the documentaries, but I still want to make narrative stuff. But to be 100% honest, and you know, nobody wants to hear this. But I don't know how to make money on $100,000 narrative feature without a star. Like, I don't know, you might get lucky, you know, I could I have kind of an idea about what to do, but I don't know that it'll work. So what's the risk now? Yeah, it's a risk. It's a huge risk. So what I do now is I treat the documentaries has, this is my day job. This is like, my, this is my more fun day job. And then once a year, you know, I take some of that raise a little bit more money and make a narrative movie. And if the narrative fails, oh, well, you know, like, I still have my income from the documentaries, you know, because I just don't see like how at that level, to have a sustainable business model making narrative features I I know there's people that do but I don't see it. So I

Alex Ferrari 54:35
Not without without stars, or without really understanding your niche, and really understanding the business about it and creating ancillary product lines and create like all these other things that you can do. It's just you got to be so perfect. Like you can't can't be sloppy at all, like your business model. You can be as little sloppy, you're young because your budgets really low. Like when I made My last feature, it was about three grand. Yep. You know, I shot it in four days, okay? It's like I'm not, it's not that big of a deal. I'm just, I'm just making something that's fun. And it's narrative. And it was, you know, it's so is it was for my audience and all that kind of good stuff. But if I would have made that movie for 100, grand, forget it. Yeah, if I wasn't even a non I, it just, it's just so it's so difficult. And that's why I wanted to have you on as an example, as a case study for filmmakers to understand like, this is better or worse, it is the new normal, you have to figure out how to generate revenue. And I applaud you. Because you've been able to create a day job for yourself that you control you own and continue to give you passive income. Like once the work is done, that will continue to pay you something for a while.

J Horton 55:58
Yeah, I mean, I have, you know, I have almost 50 I have an almost 15 year old movie that I still make a couple 100 bucks a month off of, you know, so, I mean, I get pushback from people, sometimes they're like, Oh, well, it's easy for you to say, because you have, whatever, so many projects are just throwing matter, you don't care about them. It's not true. Like I care deeply about everything I do. But like, I this is what I need to do to make a living, like I am not, you know, I graduate, I graduated college, but I didn't finish law school, I didn't do any of that. So like, at this point in my life, like, I can't afford to make $100,000 movie and have it fail. Like I

Alex Ferrari 56:41
That's done, you're done. You're done. It will crush you it would crush you. I get it, I get it. And that's what filmmakers don't understand. Because they'll take that risk, and then they'll get crushed, and they'll never come back. They'll never they'll never come back into the business because they can't. In you've been able to establish yourself making these films and look at it. At the end of the day. I always filmmakers always have this issue with art versus commerce. And it drives me It drives me nuts. It drives me nuts. Like we all want to be Scorsese, we all want to be Nolan. We all want to be Fincher, we all want to be Kubrick. And that's fantastic. And these guys are, you know, on Mount Hollywood, and they're like, they're, they're their gods and mount Hollywood, there's no question. But they come from a different world, different existence than the rest of us. Like this is like if I I've spoken to directors of that caliber. And when I tell them that I made a $3,000 movies, they they're there, they just you can see things just, it's like they don't it's like a malfunction, like short circuit, magnetic Johnny five malfunction. Like it's like freaking out like you, it doesn't compute it, they can't wrap their heads around that. And because they just come from a completely different existence. It's like an NFL player talking to a high school player. Like it's just, we both do arguably the same thing. We're both playing the game, but are completely different levels. And there's nothing wrong with either of them. It's just, it's just different. But filmmakers so much get caught up with the art in the dream that they look down upon. What I like to call the blue collar filmmaker, someone like that comes in as building a business around what they love to do. And you go I had another I had another director on who does. Michael Oh, five, five, and he does lifetime movies. Oh, yeah, yeah, lifetime movies. And all he did is like he pops out like four or five of these a year. And he's gotten built up to the relationship that he can just he just gets financing from the companies. And he just works. He's just always working. He's flying to Greece. He's flying all over the place. He's me. And people are like, Oh, you make lifetime movies. And I and I told him that I'm like, anyone who says that? Screw you. Because this man is living? The dream that most filmmakers would kill to do. He's getting to do his art for a living. Yep. Yeah. So how and how dare you judge what my art is, or my art isn't and what you feel that it should be? I don't care. It's irrelevant. You know, many people don't like Tyler Perry movies. Oh, yeah. Yeah. There's a lot of people despise Tyler Perry and the films he makes. He's laughing all the way to the bank. All the way. All the way. Now, but real quick, do you use email lists at all? Or do you do

J Horton 59:43
Yes So. Again, this is this is something I mean, you know, a lot of my business really has like blown up and changed so much over the last year. So I would say actually, even prior to like 2018 I was still Pretty firmly in the, like, I just want to make, I just want to make movies, I don't care about the business. You know, it took a good 10 years of me getting kicked around before I'm like, Okay, wait a minute, I do need to make I need to make some fucking money. But um, so yes, I do use them on my email list isn't huge now, I think it's like maybe 5000. I run it through my website. And now through Patreon, and I, you know, I'm collecting them. And I like I send out, you know, once a month newsletter, and then I'll send out like, kind of a project specific one once a month. And I'll kind of maybe I'll lay some other titles in there as well.

Alex Ferrari 1:00:39
And you're now in now you have a podcast, you have a YouTube channel that you're building up, is that part of? Are you trying to build yourself up as a brand in the filmmaking space to to attract filmmakers to what you're doing as another potential revenue stream or things like that? Can you explain what you're doing?

J Horton 1:00:57
Yeah, so the YouTube thing started out. Honestly, it started just I was looking for I was I was because I get questions online all the time about my business model and about how I'm making movies. So I was like, oh, like, people seem really interested in this information. So I was just like, I'm just gonna share some of this information. And you know, I did a few videos and the response for it was so good. And I start looking at other people like yourself that were working in the filmmaking space, and I'm like, oh, maybe this is a thing. Like, I wasn't thinking about immediately monetizing it or anything. I was like, I'm enjoying doing it. But let me, let's, let's see where it takes me. So I started, I started doing it and getting taken a little more seriously, and watching the YouTube videos, and you know, building the channel, I mean, I'm still probably a year away from making any real money from it, you know, but it's, it's something you got to build, you can't just, you know, just start your baking buddy, say, I enjoy doing it.

Alex Ferrari 1:01:58
And that's the other thing I want people to understand is like, a lot of people look at what I've done with indie film, hustle and my other companies. And they're like, Oh, well, you know, you've been like, I've been doing this five years, it took me two and a half to three years, to start really getting traction, and to quit my day job and to you know, not to post production anymore, and only direct when I want to direct and it took time. And that's and like, even with what your business model is one film at a time to build up a library.

J Horton 1:02:29
It all takes time. I mean, the the documentary stuff, you know, it took it took six or seven months before I was making like enough money on the documentary is that it supplemented my income. But that's like, I wasn't that fast. That's fast. But that is that is fast, but it wasn't automatic. It's definitely what I said. But then, like the YouTube and thing and all that those are those are like law. Those are long games, you know, and you know, you get it, you do get a few more eyeballs on your projects from that as well.

Alex Ferrari 1:03:01
Yeah, exactly. So that's hopefully helping. Yeah, you're you're using the model, like, I'm going to show you how I made the Bigfoot documentary. And oh, by the way, if you want to watch it fit books of documentaries over here, for Yeah, watch it for free on tubi or on amazon prime or something like that. Totally. And by the way, once Amazon kicks you off, it's done. Right? You can't put that movie back on his.

J Horton 1:03:21
Yeah, it is done. Now. I know. You guys didn't hear this from me. And there are filmmakers that will retitle do new art, and then they'll upload through film hub. Like if you do it through your same account, they're gonna catch you. But like, say you go to film hub or somewhere else and have it put up or create a new account with a new title, you might get lucky. But most likely the same thing that got kicked off the first time is going to get kicked off again. So official rule is once it's done, it's done. There's a few ways to get around it. But even if you do, is it worth the risk? I I don't do it.

Alex Ferrari 1:04:02
And you don't use aggregators, you don't use like an aggregator to put it up on iTunes or Google Play or in Fandango or any of that stuff, right?

J Horton 1:04:11
No, no, I did. I did an aggregator once, for iTunes, and I did it on campus that day. And I think I made $75 with it. iTunes is really hard to push. Yeah. But yeah, so no, I don't, I don't again, like I'm making these movies, like so fast and so cheap. If I'm paying $1,000 per platform, like the movie might not even make that much. So it doesn't make sense. It doesn't make sense. I don't do it. I'll give up that 20% from film hub, you know, because it's nothing up front. But our indie rights or India or India or any rights is same thing. But I wouldn't, I wouldn't pay to be placed.

Alex Ferrari 1:04:56
Very cool. I'm gonna ask you a few questions. I asked all of my guests What advice would you give a filmmaker trying to break into the business today?

J Horton 1:05:05
If you can do anything else if you enjoy doing anything else do it. I'm not saying look, I am I don't regret it. I've lived a great life. I like I do something I enjoy for a living, but it is not. It looks a lot cooler in the brochure. It's not awesome.

Alex Ferrari 1:05:25
And you mean it's not like, it's not like watching the the making of Raiders of the Lost Ark? It's not like that at all.

J Horton 1:05:30
No, it's endless. It's nothing like entourage. But, and then my second part to that would be study like it like if you're young, you're just getting started, whether it's in school or on YouTube, or in books, study business, and marketing, less be considered that to be 60% of a movie success. It's probably more than that. But I'm gonna say 60. Like, it's like, it's it's more that's more important than the movie being good. As far as selling, you know? Absolutely. Because there's always been some marketing.

Alex Ferrari 1:06:05
There's a lot of good movies out there that no one watches. And there's a lot of bad movies out there that make a lot of money. Yeah, yeah. What is the lesson that took you the longest to learn whether in the film business or in life?

J Horton 1:06:21
Probably has to, especially on my narrative features to stop doing trying to take on too much myself? Yeah, trying to trying to do too much you need to like movies as a collaborative art. And like you have you have to get even even on the docks where I'm pretty much a one man crew. I still have people that I can count on to do this or that go to people who are experts in their area. Just you know, don't don't try to take on too much yourself.

Alex Ferrari 1:06:50
And what are three of your favorite films of all time?

J Horton 1:06:54
Three films. Oh, um, I'd say this changes week to week, but um, the World According to Garp. Yeah, Evan Williams movie, that means a lot to me. And a lot of a lot of my favorite movies have to do with what's going on at the time. And I just I bonded with my mother over that movie, like really, like, really in a really powerful way. And I just I always love and it's one of Robin Williams Best Dramatic performances. Great movie. My second one. And again, I hate to Yeah, I always feel like self conscious when I talk about charity, though, because I don't want to be that filmmakers, like I would turn to you. And I say Reservoir Dogs. And again, not necessarily like you know, I think he's made better movies, but like Reservoir Dogs. And when it came out, that was my gateway movie like that. I mean, I'd seen all kinds of stuff, but it was right there. And then hearing him talk and talk about john woo and talk about Walter Hill and talk about French New Wave. And all of a sudden, it just opened up this world. I'm watching all these Godard movies and I'm watching you know, the killer and hard boiled and bolt in the head. And it just it and it showed me what a director could be. I just I didn't. I had. Up until that point. I had seen pretty much every Walter Hill movie, but it wasn't until I heard Tarantino talking about him that I like put the two and two together. Like oh, 48 hours in the long writers like Oh, the same guy. Yeah, so that so Reservoir Dogs, and then um, maybe Amelie after?

Alex Ferrari 1:08:27
Yeah, yeah, that's been on the list many times.

J Horton 1:08:30
Yeah, just just a visual style. And it's so beautiful. Like I've done I've done a lot of like nihilistic horror movies and stuff. So it always seems weird, but some of the things that affect me the most are these like, basically like, positive, sweet, like, movies? And I don't know that one. Like, I can watch that over and over.

Alex Ferrari 1:08:51
Very cool. Now where can people find you?

J Horton 1:08:54
So I have a website. It's www.jhorton comm you can pretty much Find me on you know, Twitter, Instagram, wherever at @JHorton. My YouTube is JHorton or The J Horton. Yeah. And that's about it.

Alex Ferrari 1:09:11
Very cool. Jamie, you are an inspiration sir of and a personification of the film entrepreneur method. So I do appreciate you coming on and dropping the knowledge bombs on the tribe brother. Thank you so much, man.

J Horton 1:09:23
Thank you.

Please subscribe and leave a rating or review by going to BPS Podcast
Want to advertise on this show?
Visit Bulletproofscreenwriting.tv/Sponsors

BPS 408: The Patronized Self-Distribution (PSD) Model with Zach Lona and Anthony Gibson

Right-click here to download the MP3

LINKS

SPONSORS

  1. Bulletproof Script Coverage– Get Your Screenplay Read by Hollywood Professionals
  2. AudibleGet a Free Screenwriting Audiobook

Alex Ferrari 0:11
I like to welcome to the show Anthony Gibson and Zack Lona. How you guys doing?

Zach Lona 0:16
Doing Excellent. Thanks for having us.

Alex Ferrari 0:18
Oh, man, thank you so much for coming on the show man, I, you guys reached out to me and I get reached out to on a daily basis to be on the show. And I get pitches constantly. But when I saw what you guys were doing, I was like, This is interesting. And of course, you hit a very sweet spot right now, which is blockchain NFT, these new alternative distribution models using technology to empower the filmmaker. Because there's been a slight history of filmmakers being taken advantage of by distribution. I'm not saying many, but some say just just a couple. I mean, it's it's not the norm or anything. But yeah, I want to bring you guys on the show to talk about your amazing new way of distributing through the blockchain through NF T's. But before we even get to that, how did both of you guys get into the business?

Zach Lona 1:13
So we actually met each other. In Chicago, we were a bit both based in Chicago at the time. And Anthony has since moved to LA. So we met through our cinematographers at Green on a feature like project, which was my directorial debut is called he lives in hidden lakes, which is the subject of this project here. And then Anthony, and I have since worked on that very closely with his his production skills.

Alex Ferrari 1:40
Cool. And that's how you guys got together. And what made you get into the business? Anthony?

Anthony Gibson 1:45
Oh, yeah, I mean, what made me get into it. I just love movies. My grandpa used to chase me around his house wearing wolf mask brought me into the world via horror movies.

Alex Ferrari 1:57
Grandpa, that's an amazing.

Anthony Gibson 1:59
Yeah, he was big in horror, big and westerns, it's one of my first memories were like in his kitchen, and he's chasing me around on that mask and would have been, it's interesting to have a first memory of feeling like you're about to be eaten by a monster, and feel like that's informed the rest of my life basically attracted to his exact movie here So

Alex Ferrari 2:17
I think this is, this is where the therapy begins. Anthony.

Anthony Gibson 2:20
Yeah.

Alex Ferrari 2:20
So so. So you guys just came up with this new idea called the patronis self distribution model using NF T's essentially, can you explain to the audience and we've had other episodes about this, but just want to kind of carry it a baseline? What is an NF? t? In the simplest, simplest terminology?

Zach Lona 2:39
Yeah, this is always a tough one, right? Because it's so new. And it's like, I'll give out Anthony. I'll give my definition. And then I've thought a lot about about how to position this. And essentially, how I think of it is it's a immutable function on a blockchain that represents a asset, like a work of art, a film, a house alone, something like this, where it's universally verifiable. So anyone, no matter who you are, where you are, you can come into the blockchain code, and you can verify that this token, this NFT represents this, whatever it is. So basically, that's more confusing than it was before. So now, I'm actually more confused about what an NF T is. And I know what an NF T is. No,

Alex Ferrari 3:29
I'm joking. So you you don't quit your day job? No. Basically, to my understanding, you guys can explain to this and NFT essentially, is a digital baseball card, a digital comic book, a digital painting, as a one off, or multiple versions, or limited edition prints of something. So there's a 5050 limited a 50 of this, or only one of this. And it's just a digital version of spider man number one, but there's only maybe one of them or there could be 100 of the market be 1000 of them, depending on how many you you release out there. Is that a fair? exponential? FTS? Yeah,

Anthony Gibson 4:06
you know, I think like, for me, the term in my mind is like digital, physical, or physical, digital, it's like a thing that exists, like, as itself that you can sell as a singular item, the same way that you would have any other merchandise, you can do that with an entity. It's a way to buy and sell means.

Zach Lona 4:24
Yeah, it's a it's a way to facilitate digital ownership of something.

Alex Ferrari 4:29
Right? And then when you were saying blockchain, I mean, I know what blockchain is. So you know the basics of blockchain. If you want to know about the basis of blockchain and what NF T's are based on, I have multiple episodes, and I'll link that in the in the show notes on on blockchain explanations of it, and what it all means in our world, because that's a long conversation, and I think I've ever had that conversation. So I just really want to focus on what you guys are doing, but I'll put that in the show notes guys. So tell me then what is a patronized self distribution model? Or a PSD model?

Zach Lona 5:02
Yeah, so patronis self distribution is a way to not necessarily actually release your film, but it's a way to verifiably own the film as a work of art. So a lot of projects that have been experimented with NF T's in the film space have been sort of in a in an addition or in a like a, you could like you were saying earlier, you could buy multiple versions of it, like you have like a limited DVD release, or something like this, what patronis self distribution does is that it It means a scarce token of your film. So you're not thinking of your film as a fungible asset anymore, where everyone can go to Netflix or Amazon Prime and see it, now you're thinking of it as almost like a piece of fine art, like a unique one of one painting. So then that is then mapped to the token. And then, on top of that, you can sell that token as a sort of non fungible piece of art. And then the economic aspect of it that we've designed that comes into it grants the owner of that NFT, which is representing your film, in all of its singular artistic glory, and all the blood, sweat and tears you put into it, it also gives utility to the owner. So usually, that's going to be mean like an economic benefit, like a perk. You can also have like crowdfunding type benefits with it with, you know, maybe you can have dinner with the director and producer. But really, what's what's what, what's going to make it the most powerful book for both you as a filmmaker and your patron, is the sort of economic benefit to owning this token.

Alex Ferrari 6:57
Right? So when you're saying, so basically someone, let's say, I buy your movie for five grand, you're NFT, according to what I read in your, on your on your website, you whoever buys that token would also get 50% of all streaming revenue, from here on to eternity, essentially, in perpetuity. Oh, yeah. Okay. So then they would come in, so now, I own it. I bought it for $5,000. And then now after I've purchased it, it releases the film, because the film would have not been released at that point yet,

Zach Lona 7:30
right? Yes, exactly. So there are many ways it really the sky's the limit with what you can do with NF T's, which is really like the power of it is like this is completely untapped potential. And there's use cases for this stuff that no one has even thought of yet. So this is a new one that we thought we would experiment with, where we're saying, okay, we're gonna mint our feature film as a one on one token, which hasn't been done before, to our knowledge. And then we're also going to give an economic benefit to owning the token. And that just exists in perpetuity. So the the potential that that unlocks is you can trade the token again, it's, again, we're thinking of the film as like a painting or a piece of fine art now, where you can now there's now a secondary market for that, for that film. And along with the economic benefit, that which transfers on the resale of the token, the new owner of the film token will then receive that 50% cut. So we can get into a little bit more, but it's, it's, it's powerful.

Anthony Gibson 8:35
Yeah, you know, it's really like an exploration of incentive, and figuring out, like, what we can do within this new technology to explore new models for small business. I mean, I think of myself as like a small business filmmaker, right. And this is like, like, this new modality is allowing people to enter a space and be new and to define it, and to set up new new norms, which is really exciting. And so I think, like, in this case, it's like, well, we had this feature film that we had produced, and we wanted to see what we could do to distribute it ourselves. And that was like, along came this conversation about annuities. And we just kind of racked our brains around like, Well, what does the incentive look like? And what could scenario be that would put something in the hands of the person who bought it, but also give us an opportunity to have an entirely new platform? And that's what's awesome about these aggregators is like, you can self distribute your movie, you know, and the terms that just happened to be attached to our NFT was, we're not going to touch the aggregator until it's purchased. And that was the term.

Alex Ferrari 9:37
Right. And the thing is to that, well, I'm assuming that the budget of the film was at a point where a $5,000 nF t made sense because if you spent a quarter of a million half a million dollars on a movie that doesn't make financial sense to give half of your streaming revenue away, so it's kind of like you know, it But let's say for example, that I have a movie that has a star in it. Even Not, not Brad Pitt, or you know, Leonardo DiCaprio, but just a basic, you know, a star power that has a fan base. And then we put it up for auction, as opposed to locking it in. Did you you guys locked it into 5000. Right? Well, we

Zach Lona 10:19
did. Oh, yeah. We put it to auction. So we actually got a couple bids in. And our starting auction was one ether, which I think at the time was a little under 2000. Yeah. Yeah. So we got a couple bids in there. And it went up to 2.25 ether, which was the strike price. So that was really cool to see the bids come in for this thing. That means that there's definitely like an inkling of a market forming around this stuff. But yeah.

Alex Ferrari 10:44
So Alright, so then, so if we put the bid out, and let's say that bid gets up to 75,000 $100,000, that's a very feasible thing, especially if you're guaranteed 50% of streaming revenue coming in, and that's a massive, it could be massive, depending on the kind of revenue you're creating. Where you're being put up on is that, you know, transactional? Is that a VOD? Is that s VOD, is that P VOD. What you can define all that in your NFT. Is that, is that right?

Zach Lona 11:12
Yeah, that's correct. So with ours, and I'm sure everyone is listening is thinking like, what are these guys doing? Giving a 50%? Like, we haven't gotten into like why we did? That's a good deal, right? But yes, you can define any of that within the economics of your token. It just so happens that we're including, like, you know, a VOD t VOD. Every anywhere it's streamed, the owner of the ift gets a 50% cut of our production company's gross. So not like the entire gross. So just what we take home.

Alex Ferrari 11:43
So the So then the question is, why the hell did you do this? And how does this make it make any sort of financial sense?

Zach Lona 11:50
Yeah, so it's it's an expense, like Anthony said, you know, it's an experiment in incentives. And maybe do you want to take this one.

Alex Ferrari 11:58
But I'm assuming it's an experiment, because I experimented to my first one was five grand my second film was three grand, I experimented because my budgets were extremely low. I didn't experiment with 50 or 100. Grand, because I'm not rolling that deep just yet. So I'm assuming that the budget justifies this kind of, of risk, or this kind of experiment. Does that make sense? Totally. Yeah.

Anthony Gibson 12:18
Yeah. I mean, and Zack can probably share more about where like the budgets coming from and all that stuff. But for us, yeah, we were very much in a place where you know, a, a one ether deal at a certain point for the one to one NFT was more interesting to us than maybe recouping a any money, like all of the funding back within the actual purchase of the NFT. But also to give away 50% of the streaming rights, I think for us with most interesting about it is the experimentation and saying look like we're trying something new, we happen to have something that we're willing to take a risk with. And it's like, hey, like, if this means that more people would watch it, like, the idea of like giving up more money was okay, because it's actually just about the piece of work itself. And also what this could mean for the future. Because everything every project you get out is like a case study in like business and economics and all these kinds of things. And it's every project is going to have a new audience. And it's like, someone who's buying soap and someone who's buying toothpaste, but they buy different kinds of things, you have to find another way to sell to that person. And it's like, well, the only way we're going to get to that knowledge is if we take the thing that we already have and put forth and say we're putting it all we're going all in on our chips here, because something on the other side of this is going to tell us what to do next.

Zach Lona 13:37
Yeah. And to be specific about, you know why we're actually saying this is the utility that we're going to grant with this NFT is the trying to capitalize on the incentive of either someone by an out of the gate, or on the secondary market of someone who it's almost like a like a High Renaissance artists patron relationship where the kind of person who has the money to allocate to this kind of, you know, merchandise or artwork, they might have in influence in the greater world, where we call it in the crypto space pumping their bags, you know, so you're like, Okay, I just bought this NFT I want to show it to everyone. So the more the meme gets out there that this is a movie, and you should watch it, the more valuable that the original NFT becomes. So the idea is the person who buys this, either one has an incentive to sell it to someone with a with a large audience essentially, or some influence, or the person who acquires it outright, can acquire it for a cheaper price. Like say $5,000, which if we're talking about artwork isn't really that much. But then they can say, Okay, I have an audience of, you know, maybe a million people. Maybe I'm like a big YouTube streamer, I could drop $5,000 on this film, you know, shill it to my audience. And then within a couple months, I've made my initial investment back. And also now the now that all of my audience has seen this film, more people love it. More people love it. The more cultural gravitas that the film has, the more countercultural gravitas that the film has, the more value that the original film and ft can capture on the secondary market. So it's almost like an incentive engine to keep things going and pump the bag essentially.

Alex Ferrari 15:32
That's, it's I know, a lot of people who listen to this, like, what are these two guys? What are these three guys talking about? This is these guys are insane. But look, we're and I told you guys, this before we started, I've said this a million times on the show before is that we're in the internet 1996 we're still trying to figure out what HTML is we're still trying to figure out what JPEG is, we're still trying to get faster than dial up modems to log onto the internet without stealing an AOL disk from a magazine in a Barnes and Noble. That's how old I am. So, you know, that's where we are with NF T's with blockchain. With all this, we're at a very, very basic beginning level. And it's been around for how since 2008, when Bitcoin showed up, and the concept of blockchain showed up. It, we were we were around, it's been around that long. And it's taken that long to get to where we are now. And people are starting to figure things out. And again, we've talked about NF T's at nauseam at some of these episodes. So you can go deeper into that. But I'm curious, okay, so obviously, the budget made sense. The benefits make sense for the investor who buys this. Now, something that people might not understand is that if I buy your NFT, I resell it for 20 grand, you get 10% of that for perpetuity, if that sells for 20 grand, and then a year or two later, it sells for 40 grand, you just made another 4000 bucks. And and it keeps going and going and going and going. And hopefully your next movie is you know, taxi driver, you know, circa 2021. And then you blow up as a filmmaker will the value of that NFT astronomically goes up. And I think you use the example of George Lucas, George Lucas added theory M and NF T, what would the Star Wars and if TV and and I've said, What is it? What would taxi driver be? What would be amblin? You know, Spielberg's first short film as an NFT? What would that be worth today if it would have been treated as such? And the technology existed when that came out? So is that

Zach Lona 17:35
right? Exactly? Yeah, we're so I come from a from more of a fine art background, myself, I didn't start in film, I just sort of arrived at film as a consequence of feeling like that, that was the best medium for my creative ideas to live. So I'm coming at it from I'm trying to kind of combine these two worlds, where now we have an opportunity because of this NFT technology to assign cultural value that translates to economic value to like these priceless film cultural artifacts. I mean, film is such a big part of, you know, our culture. And you know, you can argue that it's, it's sort of got a lot of competition these days, which it does, but that's an opportunity for independent filmmaking at this level to sort of ascend socially in terms of its social status. So I see feature films going more of the way of like the opera, or, or the theater where it's kind of more of a niche interest, but it's got a very high, it's got a higher class, social implication to it, which if we're, then if then we're assigning Fine Art value to the film's and that can be traded. Yeah, the value of these tokens could, you know, seriously be worth a lot in the future. And also, because of the technology, we get a creative royalty on each of those secondary transactions. So if you know one day this sells for a million dollars on the secondary market, we just pocket $100,000 you just automatically,

Alex Ferrari 19:04
right, exactly. And I mean, imagine Wizard of Oz, or Citizen Kane or you know, if you want to talk about fine art, you mean that's the equivalent, you know, or you know, of the earlier chaplains first films or something like that as NF T's treating film as fine art, which no one's really ever had that opportunity to because film is a next film has always been something that you needed to sell a lot of tickets in order to make it financially viable. And that's the entire business model. This allows that to continue. But this is just another revenue stream for like, I was telling people I'm like, Wait till Marvel or Disney jumps in on this. Like, what it what is what is the Avengers? What is what's the Avengers? And if t worth

Anthony Gibson 19:49
Yeah, you know, it's interesting, like the idea of like, the the concept of reproducibility is dramatically changing right now. Like there's a seismic shift that is happening. Understanding what like means even are and like essentially what we're talking about is like a meme engine, like a cultural, like cultural currency being added to financial value of like singular internet objects. And it's like, the film has a one to one identity. Now, the film is films have always up until now had this concept of reproducibility films are not plays, you know, right there, they're not a fine art piece. This is that convergence of, it's both now, it's simultaneously both at the same time, if you're approaching it with this model.

Zach Lona 20:33
Yeah. And it's the same exact concept, as you know, the, the Nyan Cat NFT selling for hundreds of 1000s of dollars. I don't

Alex Ferrari 20:42
like I don't understand it in the least. But

Zach Lona 20:45
well, it's that's the cultural gravitas of these memes that are being sold it because it's coming from the people who are actually, you know, who created the meme off the bat. So not only is it like, it's the official sort of meme version. And then the more that people share the memes, the more valuable that original NFT becomes. So it's the exact same concept.

Alex Ferrari 21:07
I mean, you guys are a bit young for this. But Garbage Pail Kids. Yeah. If you don't if you knew what Garbage Pail Kids were, but I was a young guy when Garbage Pail Kids came out. And I remember the first series of garbage, it's a sticker, man, it's a sticker on a piece of cardboard. That was not Mickey Mantle, which was not Spider Man, it was a garbage. And they were selling for hundreds of 1000s of dollars, Pokemon cards, baseball cards, comic books, these things have value to the audience that they're to the to the tribe that is in invested in that to my wife, a number one first appearance of an Amazing Fantasy number 15 first appearance of spider man is a bunch of paper. To me, it's like, oh my god, that's the first appearance of spider man. And there's a complete disconnect. Like she was like, how much is that gonna cost? I'm like, I don't know, probably a million dollars. But you know, but to me that's valuable. And so art is whatever value you put on it, period, regardless if you agree with that or not.

Anthony Gibson 22:09
Yeah, it's funny to think to like, like that the interest economy of how like that's localized, like you have a look like it's like a, imagine a local economy where like, value is interspersed amongst itself and has its own definition outside of something that exists over here. And it's like, things that exists on the blockchain with NF T's like we have this dollar value that we can apply to it. But it's like, it's funny to think, yeah, like, you can have one thing over in this corner. And that can be worth so much to one person. And then you come over here, and it's worthless, but it's validating those interests. It's saying within those communities, these things matter, and they get to matter even more now.

Alex Ferrari 22:46
I mean, all you got to do is go to Comic Con, and you can figure that out real quick. I mean, I mean, like I've I took my wife to my first Comic Con deck a decade ago, and she was just in her mouth was on the floor. She's like, I see these price tags on these on these little books, what is what's going on? She's completely at no idea she that people are dressed up, like these are these are grown adults. And she would stop them like, what do you do for a living is like, I'm an attorney. What, like, but that's, but that is the world and that's the value that that world puts on, on those pieces of art, where you can walk into a fine art museum or gallery. And I wouldn't, I would look at something like that, that doesn't doesn't float my boat, but the person right next to me, like, I'll give you $100,000 for that because he knows or she knows what that's valued in their community. So this is just another the beginning, just barely starting in naeba level of this this market for for films. And I think independent filmmakers have the ability to really cash in and create not only revenue streams for themselves, but to provide some cultural, cultural art for for the society at large. And like, like Sundance like Sundance winners, SXSW winners con winners, you know, these these things that have these kind of labels like what would what would an NF t from the winner of Best Picture at Sundance be worth today cuz that that director could be worth hundreds of millions of dollars later on because of all I got there for Imagine if you had Sex, Lies and videotape. The very first 1989 basically the beginning of Sundance, this is when Sundance blew up at the moment that Steven Soderbergh sold their movie, at Sundance for a million dollars or whatever it was back then. Imagine if there was if you had that NFT what would the NFP be worth in or slacker or El Mariachi or or clerk? Imagine if you had what would those be worth and they would only be worth something to like my generation, your generation people will understand what that is. The older generation will be like that. It depends.

Zach Lona 24:56
Well the fact that we're talking about these films in this context and we're realizing like, wow, how much would that be worth? I mean, it speaks to, I think the viability of this this model that we've come up with here too. Because, you know, we're talking about, you know, why are these you know, pieces of paper worth so much? Not only is it from the the meme and the the cultural aspect of it, it's also the scarcity of it too, right. So like, there's only so many, you know, holographic chars are, there's only so many Spider Man first appearances, like the the filmmakers will do very well to understand these principles around economics, incentive and scarcity. So the decision to mint a single NFT was also driven by the scarcity question. So there's only ever going to be we're not going to mint you know, in addition, after this, of, you know, maybe other kilos and hidden lakes, and EF T's that film is only ever going to be mentioned as a one of one NFT. So that means that that's just automatic built in scarcity, there's only ever going to be one. So that's that the dynamic of that makes it much much different than if we said, okay, we're gonna mint, you know, 50 of these, or 100, or 1000. So what that does is, you know, there's much good work to be done in designing incentives around those types of additions. But what happens then, is that you have to manage each one potentially being worth less and also, in less demand as well. So it's, it's, you gotta you gotta look at your trade offs with with this kind of stuff, too.

Alex Ferrari 26:30
Yeah, and I don't know if you guys knew this, but I jumped into the NFT market. When I did my first in my first interview, and I put out, I happened to be the first film tutorials ever on YouTube. Yeah, which makes me old as dirt. But I happened to be I looked at I looked, and I looked, I'm like, I think I'm the first guy ever to put an eye and I'm, I might be the first movie trailer. I can't. I can't say that for sure. But I beat like Sony classics, which was like four or five months after I released my movie trailer for my first short film in 2004. So I don't I can't find any movie trailers prior to that. But I don't want to say that because I'm like, that would be insane if I actually released the first movie trailer on YouTube. But I don't know I, I can't say I don't have an NF T for it. But But I did put an FCS out for the six videos that I put out on that day tutorials. And I put the first three out just to see what would happen they sold out within two days. If I only sold for 100 bucks, but still was just it was an experiment. Like, let's see what's going on here. So I put the rest of them out. And there's been slowly selling and it's just like, wow, that's because that's kind of cool. Like you have the first filmmaking tutorial now Who is that important to filmmakers, or friends of mine, you know, like something along those lines. You know, again, it's based on the perception of what that is valuable, what's valuable. There's YouTubers, like, you know, whatever, cutie pie, who's got whatever, 150 million followers, I'm like that to his followers, he puts out a scribble on a piece of paper. There's value attached to that, which you and I would pretty much be like, let me put my drink on that. But it's all about perception and value and what people think the value is. It is a very, it is NF T's and your model of NF T's as as ludicrous or genius as a piece of cardboard with a picture of a baseball player. Yeah, and someone attaching value to that. Yeah, it's, it's just a piece of cardboard with a picture on it. But

Anthony Gibson 28:40
the goal is to turn Zach into a human Pokemon card.

Alex Ferrari 28:44
Nice. Except no less than 10. We're working on the holographic shirts right now. That's genius. So So what are some tips that you can put, give the audience when they're creating a using the PSD model? What are certain things that should be in place for for a good successful PSD model? And?

Zach Lona 29:09
Yeah, I would say I would say, again, scarcity is looking very closely at the kind of utility that you're including with, with the NFT because you want to make sure that you're not giving away more than you're willing to lose, right? It's like, you know, the old rule of investing is, you know, don't don't invest more than you can afford to lose. So we went about it, we said, okay, 50% of our streaming revenue is an acceptable trade off for getting this you know, upfront fee, whatever it may be, because we tried to listen for 43 ether and then we put the starting bid at 12 ether. Now, I happen to think that it's still worth that much like we were just talking about, but because it's such a new thing. The market isn't willing to dip its toes that far into it yet. So I would say Make sure that you're that you're the utility is not only beneficial, mutually for you and your patron, but also that your patron isn't. They don't have to try to minimize the work that they have to do in order to capitalize on it. And also, like I was, like I said at the beginning, you know, dinner and, you know, tickets to exclusive premieres and stuff. Oh, that's cool. You can include that. But keep in mind that if you know you resell it, do you want to offer that to the new owners of that? How often do you want to, you know, keep that going. It's stuff like that is less quantifiably valuable to an investor or collector. And I also want to note that when I say investor in this context, much different from your investor, that's going to give you your budget to do the film. So

Alex Ferrari 30:48
to an art invest. It's an art investors different.

Zach Lona 30:50
Yeah, it's it's much different. So you don't you don't owe them any money. Unless you want to like where we're going or investor or patron money. That's why I call it a patron and not not an investor. But there's also the the next project we're going to be doing is kind of exploring how we can incorporate this model and do like a hybrid PSD crowdfunding model because we, we came into this already having the movie done. So it had never been released before. We just finished it in, you know, the tail end months of 2020. So we had already had the budget, and we you know, did it and you know, that's all done. So we were in a position where we could say, okay, we will have to pay anyone back now because we were self financed. But now how do we use this stuff to viably? crowdfund.

Anthony Gibson 31:39
Yeah, well, what does it look like to explore the nooks and crannies of incentive in development? And how, you know, you know, Alex, you were talking earlier, like, you know, if you have a star attached, you know, that's, that's often how distribution deals are made, you know, said, Oh, I was able to attach XYZ actor, which, you know, these kinds of audiences like this actor, here's, here's a way of shoring up your investment, because, you know, you've done the calculus, and you're like, this will fit, you know, the likelihood of this exporting value is higher because of this thing. It's like, Well, what does that look like, in today's age, with so many different corners of value in the internet? Because what does it look like when someone who does, you know, video tutorial podcasts? Or? And also someone who does fashion and makeup videos, someone else? Who does video game streaming? And you say, Hey, I'm going to put you all in the same movie? And what does that look like now, when now you're tapping value from all of these different areas? To say that, yes. And also, we're incorporating the NFT universe. And instead of incentivizing with, you know, like various crowdfunding perks and saying, you get a T shirt and those kinds of things? No, you have an NF, you'd like what if there was a way to create an NF T, that could have value on the secondary market. And so it's all about finding all of those different areas of incentive. And for anyone that's looking to make projects considering this as a model, you know, it's there, there are so many ways, it's ultimately so creative right? Now, you can do so many different things, and work right now are just getting nitty gritty for our next project about what that could look like.

Alex Ferrari 33:21
Right? And you can I mean, in a crowdfunding site, you can use, for example, someone, you could crowdfund an NF T, and then just give them a percentage of based on what they give a percentage of the final gross or the final this or the final that some sort of incentive and that way, so it's almost like more of an investment than a gift of a crowdfunding. So it's now you're you're actually sourcing it out and it's all could be done on the on the blockchain, which would be ideal, and I hope one day we get to the place where all distribution is done on the blockchain. And all payments are done on the blockchain. Yeah, everything's done with smart contracts and and we don't have to deal with this bs anymore that you know, distributors do this or distributors do that or, excuse me, let me rephrase predatory distributors do this. Do that with with not all distributors are bad? by any stretch, there are a lot of great ones out there. But we focus on the predators.

Zach Lona 34:21
Exactly, why let's let's talk a little bit about how distribution actually like functionally comes into this. Right. So like, for anyone who's still kind of like, skeptical a little bit about it, about this model we've done, I mean, we sold it, so we made, you know, $5,000 off of this, which is comparable to a minimum guarantee, you might get it from a distributor,

Alex Ferrari 34:39
if you're lucky, if you're

Zach Lona 34:40
lucky, if you're lucky, if you're lucky. And now, well, now you get the secondary, you know, revenue stream from secondary sales to but, you know, think of it like that, you know, it's like we can because the other thing that's happening with this is that we are retaining all the rights to our film. We're not giving away any rights whatsoever with this Because the revenue stream and the NFT itself are reason enough, obviously, for someone to collect it. So now, we could say, Okay, now we're going to go to a distributor and collect a minimum guarantee from them. So that's, you know, another possible avenue for so yeah, essentially, like you were saying earlier, Alex, this is like a another revenue stream for the film that will also work to hopefully automate some of the marketing lift that you have to do by virtue of being this transferable meme capture

Alex Ferrari 35:33
unit, so to speak, right. And if you had a, let's say, you did 1000 units, let's say, just throwing that out there 1000 units, and that those 1000 units are worth 10 15% of, of your revenue jumping in there, I'm just going off the top here. So you put away 15% of all revenue is going to go to these, this 100 units that you're going to sell on crowdsourcing of crowdfunding, excuse me. And then all of a sudden, all that all those people who buy those 100 people, they're going to be incentivized to market the living hell out of this. Yeah. And get this out in the world. And if you did that with 1000, and broke them that 15% accordingly that way, then you even have more. So it all depends on what you're doing. And then you could also put a price tag on all of that just to get in the game. There's so many different routes you can go on. It's it is it is essentially the wild wild west right now it is. It's the internet circa 96. Man, it is like the wild

Anthony Gibson 36:32
wild west, take a look and see, just like, like what's happening on the internet? How are people communicating on the internet? How are people pointing a camera at themselves? How are people quote unquote, influencing? And then, like, how can an taking a look at that and being like, hmm, there's some serious untapped potential, through this communication mechanism for getting new ideas, getting new films out into the world and seen by people. And it's just about connecting the dots. It's just saying, you come over here, you come over here, let's do this thing. It's, you know, in some ways, uses the same philosophy is like, you're if you're a YouTuber, and you want to, like, go on someone else's show to get to get some of their audience to come see your thing. And you cross pollinate. I mean, that's, essentially it's taking that and it's scaling it up, and using the blockchain in order to do that. And it's, it's all like Zach, and I love to just like, you know, one of our favorite things about this whole thing is that it's just, it's all memes, memes mean, everything is it mean, and like, that is like pretty like, you know, core to our philosophy. In all of this. It's like, what can we do with means? What can we do to make people think about memes? And that's a cornerstone of the mythos that we're trying to create with the bigger world that we're actually working on.

Alex Ferrari 37:45
Now, you guys also created a physical version of the NFT to send to the person who purchased it, which I think is awesome. How do you How did you create it? Because it looked awesome. From the pictures I saw. What was the cost? If you don't mind me asking like that? That's a customized situation. So what was that situation done?

Zach Lona 38:04
how he's done? So it that was a nightmare to put together? But I'll just be upfront upfront and get this. So our collector wishes to remain anonymous for now. But they told me like, hang on to it. I'll redeem it. One I feel like it so I still have it. Like it hasn't left my house yet. Which I'm fine with because, you know, I appreciate that. Like, it's, it's, it's gorgeous. We're pretty proud of it. No,

Alex Ferrari 38:29
it's stunning. I was like, That's gorgeous. Like that looks like a special special, special freakin criterion. The, you know, to the nth degree kind of one on one and drama is beautiful. Okay, you're making us blush. It is.

Zach Lona 38:45
Appreciate that. Um, yeah, very proud of it. But in terms of the logistics, yeah, it was. So not many, you know, packaging manufacturers take one off orders. And then the ones that do are pretty pricey. And see, here's the thing too, is that we didn't have to do that. Obviously, our patron doesn't even really want it right now, which is something it's a phenomenon that's happening in the crypto art, collectible space with NF T's where it's like, you know, there are artists who offer you know, the physical painting with the NFT and collectors will say I don't want any physicals I just want to I just want the JPEG in my wall. And that's totally cool. So we went into a kind of half expecting that but for me, you know, like, you know, I mentioned earlier I come from a fine arts background. I like having like a physical artifacts for for the film that I've created. But you know, obviously though it I'll put it this way, it was a lot of money. Probably more than I would recommend for someone else who's trying to do this, but it is a very cool thing. And when it's in a museum, you know, 20 3040 years. That's a nice little museum. Now. I'm just kidding.

Alex Ferrari 39:50
And when everyone understands my genius by then, I mean, hopefully I won't be Van Gogh when I'm dead and they'll go out Zach I get I guess, no, no, no, I'm sorry. I just saw I saw a clip from I don't even watch Doctor Who. But I saw a clip where they brought back Van Gogh, and they brought him into the museum. Oh, I've seen that. Oh my god, that's so like, you just start tearing up like an art. It's just like, oh my god, it was so cute. Anyway, sorry, geeked out for a second guys. Sorry, apologize. That was so. So did you, but am I wrong? Did you not create any other NFT things for like, you know, stills of the movie? or other things? Or did you? You know, you're getting into sort of the next chapter for us.

Anthony Gibson 40:43
And, you know, we're working on a big part of, I mean, I can let Zach take over sort of talking about like, the content of the movie itself, because I think it's specific to like, it's kind of amazing what work ended up working out what we ended up having in our lap at a time when crypto was around. It's kind of came to the mainstream. And our film is about a cryptid like a Bigfoot esque Sasquatch, Ian, figure cryptid cryptid meets crypto. And it was just like this perfect marriage of like, what can we do with that? And I feel like it led to that kind of take over there.

Zach Lona 41:20
Yeah, I mean, there's so many places to go from that, you know, it's like, so one of the ideas we have is, you know, Bill, so essentially what we're trying to get at now the phase that the project is in, is we are taking this feature film that we have, and we're trying to use these community incentives to build an audience around the IP itself. So you know, we can get into like the specifics of the plan, but we're going to be minting more NF T's around the, the the fiction and the lore of this, of this, you know, essentially a monster movie, mockumentary IP so you know, like minting specific clips from, you know, the film like, oh, here's a found footage. So the cryptid is called the hidden man is a proprietary monster that we came up with, you know, here's a, an eight millimeter still, or a film clip that we that we use, yeah, we actually used an eight millimeter camera for some of it. So, you know, a nice little badge of honor there. But yeah, like minting stuff like that, and then using that to sort of, do, you know, add more value into the IP through those specific items of merchandise, where it's like, at a lower level, you know, you're never gonna you're, you're only one person can ever have the actual film NFT but you can own pieces of the film, you can on merchandise of the film, that also give you like, community benefit within the community that we're trying to build.

Alex Ferrari 42:45
So I'm gonna pitch you guys something for an NF t please bear with me. This is a real thing. This is a real thing. This is not making this up. But there is such a thing called Bigfoot erotica. Now, wait for it. Wait for it. Wait for it. My friend told me about this. And I'm like, oh my god. This is genius. anyone listening right now when you're done? Listen to this episode, type in Google Bigfoot erotica, and just just lose your mind at what you'll you'll find out. There's not it's not just like pictures. It's like stories, like books, novels, ebooks, about it is amazing. I can't believe you guys have known about this. But the best but the best part was I had a friend of mine who's like, man, my brother's really giving me a hard time. I'm like this what you do? Go to his house. And he's married. He goes go to his house and go on his computer and just start doing a lot of Google search for Bigfoot erotica. And leave it on this. Leave it on his on his thing and let his wife find it. It's exactly what exactly what happened. And he left he loved that his wife and like, his brother calls him like, dude, did you was you were you searching Bigfoot erotica on my computer? My wife thinks I'm doing I'm like, I have no idea what you're talking about. You're sick and disgusting. And he hangs up. Wow. So that's sad. That is does savage but that's that's their relationship. I don't get involved. But and it is a tool to ruin a marriage. Yeah. Or just or just, uh, you know, hidden man erotica. I'm just throwing it out there. Just throwing it to the in technically, proprietary world of the IP. Why not? Well, exactly speechless. If anyone listening if it was listed by sees next face, it's just like it all right now he can't even speak. Like.

Zach Lona 44:47
Yes, obviously, obvious is the thing that should happen. Oh, it's funny, actually, in the early days of the film, when I was exploring ideas, I was like, What if we had a romantic interest counter,

Alex Ferrari 45:01
tell there's a whole market that you guys are not serving sir. There's a whole market, you could be just selling this stuff to him just we're not saying there isn't a romantic encounter. There might be there might be there might be

Zach Lona 45:17
like, God, here's the thing. Let's get into me and Anthony have you know, we've got a very specific idea on how we can take this even further. So a new concept, a new blockchain concept that people maybe are not as familiar with is, is a doubt a DA, oh, have you heard of this?

Alex Ferrari 45:36
No, I haven't said

Anthony Gibson 45:38
decentralized autonomous organization.

Alex Ferrari 45:41
Well, I've heard of decentralized for banks, but not for organization. Okay, so talk to me about that.

Zach Lona 45:48
So there's been defy, which is decentralized finance. And that's very cool. The next step after d phi after NF Ts is doubtless, so decentralized, autonomous organizations. And these are essentially corporate structures or business structures, where it's not really run by anyone, there's not really a corporate hierarchy. And the governance of the organization is equally spread out among all of its members. So essentially, anyone can come in, buy the governance token, the, you know, the currency that's native to the Dow organization, and start working on projects and getting paid for it. So is that we're still doing a lot of research on how to

Anthony Gibson 46:30
imagine a decentralized production company where every all the fans get to vote on what the next project is, that's what we're working on.

Alex Ferrari 46:38
And they're paying and they and they pay for, and they'll pay for it by paying into things to help finance it creates a liquidity pool, essentially. Yeah,

Zach Lona 46:46
yeah. And they get rewarded for financing the production. And also what's going to happen is we're gonna we're creating. Now this is this is very early stages here, but we're really excited about it. The core component of how this data is going to work is essentially it's going to manage the hidden lakes IP. So you know, the, our film is just the first installment of this IP, we're going to be making sequels and stuff. And part of how we're going to get that done is that we're going to fractionalize and decentralize licensing to the IP itself. So we're going to say, okay, we're going to mint a set of 10,000 tokens, you buy a token, you can send it back to the Ethereum contract. And so it's, you know, not in our control. It's in you know, the the contract itself. And for as long as that's in the contract, as long as you're, you know, in this tank, you get in return a license to use the IP however you want. Thanks, man. pornography. Yeah, I mean, the

Alex Ferrari 47:49
thing is, like, erotica, sir, erotica, there is a difference. Let's clarify that right now. Between Bigfoot porn and Bigfoot. Radhika erotica can make porn. Very cool. There's a difference. There's a difference, sir. It's, it's, it's what kind of suit people are gonna think like, I like joy. I'm the one that started this.

I know right now I know somebody right now listening to this. It's like curving off the road laughing at like the Bigfoot. Oh, Jesus. No, this all sounds great. But this is the thing where we're so early on in this whole this whole experiment of NF T's and blockchain everything. I've said this before on the show. I'll say it again. blockchain is as or more important than the internet is the human civilization. And people, people who don't understand that statement, you will just the same way. As people in 1996 said, the internet's gonna change everything. Just like that guy who shot that rocket up into space the other day that looked like something that I won't say it looked like Bigfoot erotica. His rocket looked like Bigfoot erotica. That guy said, Hey, I'm going to sell books on the internet. And now he sells everything. That that's the same thing that blockchain is going to do. We're just not there yet. And we will get there. And it's getting there. It's growing fast. And there's issues and I think you said it in your article as well. Zach about you know, theory will become cheaper, it will become greener to sell a lot of electricity that runs through to get all this stuff. So it's gonna it's it's just like dial up man and 9695 and before it's like dial up it's like how can anyone can even think or conceive that I could buy something on the internet? Remember that? How old are you guys are younger that much younger than me? So I remember the time was like, people were like, I'm not putting my credit card online. Like that was people were like I'm not putting my credit card online that they're going to steal my identity all that was the mentality back That's where we are right now with blockchain I think in five or 10 years, blockchain will be at a completely different place crypto I think will be probably at a completely different place. And what you guys are talking about and defy and and dow and all this these kind of concepts I think are really going to help not only the world but an our little microcosm of independent film. It's getting a lot of power back to us.

Zach Lona 50:21
Yeah, that's what I was gonna say is that like this, like the the paradigm shift that's happening that mirrors the internet revolution, that's the the main people who are going to benefit from it are independent creators. So what this technology does, is it it cut out the middleman, it cut out the big centralized institutions that tell you yes or no, it's really going to power the empower the individual creators who want to, you know, contribute things to their favorite stuff and make money in the process,

Alex Ferrari 50:49
and you and use it, so you give away 50% of all streaming rights, but as of right now, you still have to do the accounting. In other words, the money has to come into an account, and then you've got to convert that into aetherium, or whatever, you know, whatever, stable coin or whatever you're going to use to pay. Yeah,

Zach Lona 51:06
that person. Exactly. So that that goes to show how early we are where you know, in five years, that won't be able to be able to get done on chain right now. The there's not really a solution for that. So we ate, you know, for however long that would take, and we'll just say, okay, we're just going to do the accounting ourselves. You know, that being said, you know, it may be that not only is the smart contract upgradeable in that we can automate that, you know, from the token on chain, or we could we could find a crypto powered streaming platform, which is also new territory, where the film will be online and you can watch it for free and also maybe even get paid for watching it. And it also probably give us a better rate streaming wise than, you know, amazon prime or Vimeo on demand. Does you mean a penny a penny for an hour? Is

Alex Ferrari 51:56
that not fair? I think that's more than fair. I don't know. I mean, didn't you hear that? That Jeff Bezos thanks that's all for having him go up into space? Yeah, don't built on the backs of independent filmmakers. Oh, don't even get me started. He made that rocket happen. We made that was all us. We started off at 15 cents. Now he's down to one cents. What happened to those 14 cents boom into space? Bigfoot erotica, anyway. So so another big player jumped on the scene in the NFT world, which is Kevin Smith, and he came on with his film Kilroy Was here, but he did the opposite of what you guys did. He's literally selling or giving his his distribution rights away to this film. What do you think of that? And how do you think that model is gonna work? Didn't even sell it yet? I don't even know if he sold it.

Zach Lona 52:47
I don't think it's online. So we didn't we that was actually his announcement. Or that was actually the reason why we press the Launch button on this project, because we've been building it since like, March. We're like, Oh, no, we gotta we gotta beat him to the punch. But yeah, I don't think it's online. But again, it's like, it's it's very similar to what we're doing. But there's also some key differences that kind of make it I preferred to not take that approach, simply because, like I was saying earlier, you don't want to make your patron work too much to exercise their, their utility that you give them. So with Kevin Smith's NFT, which also is being minted on the fantasma chain, which is different from aetherium, and we can maybe get into, you know, what chain you should actually meant on. But regardless of that, that's very technical knowledge. Essentially, the the the best person who's gonna want to buy the Kevin Smith and if t is a distributor, so like, if you come come at it, from our perspective, where we're our target market for this NFT is a private individual collector, they're not going to know how to how to distribute this thing, right? So if you're giving them the entirety of your distribution rights, that's cool. Just know that your market is much more different. And you're probably it's it's like, if you're selling to a distributor and you're looking to give the distributor your rights with the NFT you probably don't even need an NF t like that's pretty much just the exact same thing is a deal he would strike in

Alex Ferrari 54:15
I think he said I think he's just trying to get some hype over it and that's all it was because he's actually selling like, you know, James Island Bob NF T's and he's making a mint with them. You know, all those like cool little memes and stuff like that. He's not stupid in that sense. He definitely I mean, he was one of the first podcasters he was he jumped on the podcasting bandwagon, years ago, before it was cool. And and everybody had a podcast and people tell me I'm like, Oh, you jumped in early and I jumped in six years ago like Kevin Smith jumped in like a decade or more ago like it's it was insane. Like the oh geez for you got a Joe Rogan frickin he jumped into like, oh nine he like couldn't get the damn thing to stream. I saw the first in the first podcast. He was just like trying To make it work, and it was like, like 320 by, you know, by 40 videos like it was horrible. But, but he just made 100 million bucks and snap at it, okay. It's good, good ROI. So I think

Anthony Gibson 55:16
like, you know, anyone that's doing anything in the NFT space is just like adding to the value of everyone else that's trying to work on it. Like, we're all just trying to, like I said, like, for us, it's an experiment. Like, we're curious about other people's case studies, we want to see what they're doing. We want to see like, what models of incentive, they're developing and kind of like, you know, work some magic. I mean, we're all really excited about the new technology, we need people to know about it. This is still super inaccessible to like, an audience. Like they don't most people don't understand this stuff. And so it's just like, we need more people to be interested.

Alex Ferrari 55:48
I mean, I had to I had to educate myself. It took me like half a day to figure out how to mint something like the technology so plunky it's just so clunky to get stuff done. Now I'm like, Oh, my God isn't someone figured this out to make this a little easier. Like it doesn't seem that difficult, but it was like an I use mental because it was the easiest open seat was like too expensive. They want a gas freeze up front, mental to gas freeze on the on the now we're like talking in languages that nobody else understands. But, but yeah, but it was it just and even then miserable, was still like a pain in the butt to figure out it just it's still so early, then. We're still so so early. Now, one thing I wanted to ask you is, we're talking about all these NF T's and independent film and all that stuff. Not every projects gonna be a good candidate for an NF. t. So what make how do you how does a filmmaker know if their project makes sense for this world?

Anthony Gibson 56:43
They know this is an awesome question. I think Zack and I probably talked about this every day. And I think what makes particularly like, understanding like Internet communities, like if, if and who you're from a development perspective, who are the people who are going to be investing in your project to actually like, make it happen. So you can go into production and those kinds of things. Who is your like, financing audience essentially. And like, our film, specifically is targeted towards like, like, Village Voice mythmaking, and where does that happen? happens on the internet. We're doing that every single day. And so dramatically, our project is designed to be talked about on the internet. And it's like, self conscious of that. And we think that that, in itself is interesting to people who are on the internet, creating and sharing memes and using that as a form of communication. And so specifically for this world that we're building out, which is like, like, like a modern mythos, basically, using the internet as like, as like a community standpoint, people are moving money on the internet, people who are in crypto communities and want to see content that is more directly related to them and their user experience. Those are the people that we think right now, because it's the initial audience in this world that are going to be interested in funding projects and seeing things that reflect back like interesting elements to them.

Zach Lona 58:14
Yeah, I would say if you're trying to build a community like that, and you're trying to build an audience into the IP, and it's like the shared experience, this is definitely NF T's are definitely the route for you. And I think, you know, to for on a moral logistical point, this is definitely geared to like, like the PSD model itself, it's assuming that you already have, you know, you already have a completed film, first of all, and that film is probably going to be low budget, like we were talking about earlier, it's probably going to be director driven. to, you know, take the fine art sort of box. And, you know, like we were talking about before, you know, maybe if you have like a decent name, talent, maybe you don't need you know, the the boost that this PSD model would attempt to give you, but at the same time, maybe that's an incentive to grab an even more, the higher price at the auction, right. So like, oh, Brad Pitt is in this one of one NFT movie, I'm an art collector, I have a Jackson Pollock and and Mark Rothko in my collection, I can throw million dollars at the new Brad Pitt movie NFC, that'll be $50 million in 50 years. So

Alex Ferrari 59:25
what would what would a Kubrick be worth? What would be what would what would it Kurosawa would be worth? And now we have Nolan Fincher Spielberg Scorsese in what what's the Godfather worth? Like? It's just it I think, once mainstream Hollywood and some of these directors start figuring these things out, they're gonna go Oh, wait a minute. We and we can make not only can we make some money with this, but we can actually insert ourselves into the conversation, culturally. But yeah, it's it's it's worth that I think once filming makers are able to these higher end filmmakers are doing things like that. You know, what would a Fincher and FTP worth man? What a no. And what are the Nolan? You know, what would tenant be worth? You know?

Zach Lona 1:00:13
Yeah, like, that line of thinking again is very different from saying, okay, we're gonna, you know, we're gonna have NFT tickets, where you know, that might still be worth something that's more like a like a collectible, you know, Pokemon card or like a Beatles ticket from like, 1969 or something like that. So it's like almost like two different asset classes. You have the scarce sort of fine art and FTS and you also have the fungible, quote unquote, like ticker merchandise and

Alex Ferrari 1:00:40
FTF. Collected collectibles. Yeah,

Zach Lona 1:00:42
exactly. Yep. So there are two different asset classes. And when we're thinking about what is a David Fincher where there was a Kurosawa worth, like that, to me is the fine art. Like chars are for sure.

Alex Ferrari 1:00:54
Yeah. And obviously, Bigfoot erotica. So I'm Pokemon card. Game Freak, guys. So I'm gonna ask you a few questions asked by my guest guys, what advice would you give filmmakers trying to break into the business today?

Anthony Gibson 1:01:11
You take that one. And the advice I would give you is focus on what's in front of you and figure out how to, like build a team around the things that you're stoked about. And, like, don't be afraid to just like, not sorry, I'm blanking on giving advice. What I'll say about this is that when I was in college, there were classes that were offered to me. And I felt like that wasn't meeting the needs of what I wanted to get out of my education. So I figured out that I actually had the agency to create my own class and get credit for it and bring people on and make the movies that I wanted to make. And I didn't have to wait for anyone to tell it to give me a curriculum to do that. So get creative. There's tons of opportunities out there you don't have to just follow what's given to you.

Alex Ferrari 1:02:05
What is that? Oh, no, go ahead Anthony. And fleet perfect answer for that. What is the lesson that took you guys the longest to learn whether in the film industry or in life tax credit financing to say sir, to Shay, to Shay, it's a as a very fine, fine, fine lesson to learn Tax Credit Financing everyone Tax Credit Financing, first time, in almost 500 episodes that someone said Tax Credit Financing is something about how valuable it is. And it's actually big on that. tax credit, and three of your favorite films of all time.

Zach Lona 1:02:49
Oh, mine are weird. I like 2001 I like Napoleon Dynamite and the third one is a toss up between Mystery Men and Badlands.

Alex Ferrari 1:03:00
Well, that's a hell of a combination of films there. I'm trying to put connecting dots I'm like I connected to and I connected to mystery man. Wow, Mystery Men first time on the show Mystery Men. So I love I love mystery minute. What a cast wasn't it? Same cast.

Zach Lona 1:03:17
They had the production design like the writing Smash Mouth Smash Mouth. Smash Mouth, man. Oh, man. Yeah, so that's that's mine. About about you, Anthony.

Anthony Gibson 1:03:29
I'll see Princess Mononoke A Little Miss Sunshine classic indie. And I will say Harry Potter and the Sorcerer's Stone probably if I'm

Alex Ferrari 1:03:42
sure Hey, yes, nice. Nice. Nice. Can I use the magic of childhood in Yes. And it's in it's a nice Christmas movie. It's like every time it's I always watched it during Christmas that's when they get out. So I always associate Harry Potter movies with Christmas as well so and where can people find out about your NF T's about your films about your projects and so on?

Zach Lona 1:04:04
Yeah, so you can learn about the film and the NF t at who is the hidden man calm that's where all of our links are and also follow hidden ones Tao da o on Twitter you can join our discord to to get the drop on that cool Dao project that we're doing which is the next step of this oh and also the film is live on Vimeo on demand too. So you can search for he lives in the hidden lakes on Vimeo on demand and it'll be prime video as well soon

Alex Ferrari 1:04:33
and you're and you're using film hub as well right

Zach Lona 1:04:35
yeah, we are using film have discovered them through indie film hustle so thank you to that

Alex Ferrari 1:04:40
Yeah, there's some good doing some good work over there trying try and everyone's trying. It was trying to like I said everyone's trying to bring you know, you know, break that nut. No one's can crack it No one's cracked the nut yet on on on the perfect model. I think it's always shifting and moving and, and but this is awesome, man. I thank you guys so much for coming on the show. I'm excited anytime I hear new ways that filmmakers make money with their films and especially when it comes to the blockchain I'm, I'm all about it. So thank you guys so much for for coming in and jump in.

Zach Lona 1:05:10
Yeah. Thanks for having us, Alex.

Anthony Gibson 1:05:11
Yeah. Thank you so much.

Please subscribe and leave a rating or review by going to BPS Podcast
Want to advertise on this show?
Visit Bulletproofscreenwriting.tv/Sponsors

BPS 407: Unforgettable Storytelling Phillip Andrew on Creativity, Leadership, and Resilience

Right-click here to download the MP3

LINKS

SPONSORS

  1. Bulletproof Script Coverage– Get Your Screenplay Read by Hollywood Professionals
  2. AudibleGet a Free Screenwriting Audiobook

Alex Ferrari 1:49
Enjoy today's episode with guest host Dave Bullis.

Dave Bullis 1:53
On this week's episode of the podcast, we have a guest from LA where else we again we met through the power of Twitter. And this guest and I are gonna be talking all about what an education really means. You know, we talk about college education, we talk about moving out to LA the ups, the downs. You know, pretty brutal, honest interview, as my guest shares a lot of his downs. And, you know how he actually networked, and it wasn't the the traditional ways and and just finding through all of this sort of maze of things, and the whole concept of this interview is going to be unforgettable storytelling, as we kind of talk a lot about the different methods of storytelling, and, you know, directly and indirectly, a lot of the other things that go on here. And you know, what ideas stick, what ideas don't stick? Unreliable narrators, you know, all that good stuff. So without further ado, with guest Phillip Andrew.

Phillip Andrew 2:49
Ohh, Mandy, you gotta be careful who you meet on the interwebs. Man, you know, isn't it crazy that I like, years ago, you would never it was weird to meet, like, dating, like it was weirded to go online dating, you would never you were told to never take rides with strangers. And now our entire world is like, based around, like, Uber and Lyft and like, jumping in the cars with strangers, and that's completely okay. And like, nobody even knows how to meet each other in person anymore. Everybody's always, you know, you gotta swipe right, swipe left to meet anyone. Like, things have changed so quickly. It's insane.

Dave Bullis 3:24
Yeah, I mean, you're encouraged now to trust strangers, like, put all your faith and your bodily harm and strangers, it's, it's kind of crazy.

Phillip Andrew 3:31
Man, I remember I went to so I'm here, I'm out here in Los Angeles, and I remember going to a party, and we go to this party, and it's kind of like, at the base of, like, the the Hollywood Hills. It's like a nice house, but nothing too insane. And we go to this house, and we're like, kind of like, Yo, what is this party for? Like, who's Is it someone's birthday? What is it? They're like, Oh no, it's this, like, new startup app in in we're like, What the hell is that? And they're like, oh well, it's like, here. And they handed me a pen. Like, the only party gifts were, like a pen with the logo on it, like you would get at some, you know, at, like a trade show, and I look at it, and I'm like, lift. I go, What the hell is lift? And they go, oh yeah, man. It's like, this app where you can, you know, you can get rides from people that are already going the way that you're going. And I was like, so you get in a car with a stranger, and they're like, Yeah. And I was like, this is the dumbest idea ever. It'll never work. And then, like, years later, I'm the guy who has to sit here and be like, Oh, I guess I'm not that much of an innovator, you know.

Dave Bullis 4:32
I'm surprised they actually gave away pens, you know, because, like, an idea for me, what if you're gonna do like a launch like that, you'd give away, like a service. So you would say, Hey, this is the service. This is Lyft, and you would kind of demonstrate it. You know what I mean? Because pens, yeah, I think pens are kind of, I mean, don't get me wrong. I still use pens every day, but, but pens, I just don't know if they really have the same marketing branding powers they once had, you know? I know definitely, yeah, you know what I mean. It's just. Like, I don't think people look at that and go, Oh, man, I gotta use lift now that I'm using their pen. Come on,

Phillip Andrew 5:06
Right? Yeah, it's kind of, it's kind of crazy, so, but yeah, it was. I always try to remember that anytime that I want to anytime, my first immediate reaction is to want to, like, rip something apart, you know? Then I'm like, wait a minute. Think, think in a different world where maybe this could work. How would it work? Why would people, you know, it just forces me, you know, I think in life, you always have those examples of things that happen when you were completely in utterly wrong. And so it's like, it reminds me to be like, All right, don't, don't try to crush this dream, or don't try to, you know, don't. Don't veto this idea really give it, give it a little bit of time think it through and see if there is something there, rather than just giving snap judgments on stuff. So I try to use it as like a life lesson, I guess.

Dave Bullis 5:50
Yeah, yeah, right. So, and you know, when you saw these new apps come out, now, you kind of wonder how it all ties in together, because you need, with all these apps coming out, you go, my God, there's so many out there, and there's so many different social media channels. It's like, you know what, what catches on, what doesn't, and that's why there's so many books now written about this stuff, about business and about, you know, ideas that catch. There's actually a book called sticky and it's actually about what ideas stick and what and what doesn't, and why that is.

Phillip Andrew 6:17
Oh, no way. I'm reading a book right now called Sticky marketing.

Dave Bullis 6:21
Oh, sticky marketing. I don't know if it's the same one, yeah, but it could be.

Phillip Andrew 6:26
I did, I did see that. Yeah, it's crazy. I mean, like, I know they've had tons of studies come out with, like, what makes, what makes something memorable? What? What? How do you know? How do you help things add to your memory? What? What makes something emotional? What is the best you know for us as as storytellers, it's like always trying to figure out exactly like, what is going to resonate with, with the target audience, what's going to stick with them. What is it that they like? You know? What is it that they remember? You know, even we talk about it, you know, from speaking standpoints, when you know, so often people will go in in they could go to a conference and have a great time, and then you'd be like, Oh, what did the speaker talk about? Or who is the speaker? And they'll go, oh, I don't know, but he told this story about blah, blah, blah, and it's like, that's people don't remember the names, necessarily. They don't even remember where the information came from. They remember these powerful stories. And I think that's really important for us to realize, like anytime, that anytime you're whether you're in marketing or advertising or, you know, for us in TV or wherever, like, it's important to tell great stories that people want to repeat. You know, I mean, that's the that was even before we had things to write down, and before we had TV. And way back in the day, that's how things got told. That's how we taught people how to, you know, how to behave. What was the proper way to handle certain situations. How do you stay motivated? It was all through story. It was all through generational storytelling. And I think it's important that we don't ever allow ourselves to get so caught up in the technology you know that we forget that while it's amazing to have these brand new, you know, these amazing cameras that look insane in VR and we're getting all this amazing technology at the core, at the root of it, the most important thing is still storytelling And telling a great, captivating, memorable story. And if you don't have that, it doesn't matter how cool the footage is, it doesn't matter how great the audio is. If you're not saying something that is worth people wanting to hear and wanting to repeat, then what the hell are we doing?

Dave Bullis 8:36
Yeah, it's sort of like the story behind, you know, even the story you tell within the company, right? So there's a story that, you know, the managers and directors and all that they have to tell everybody. It's like being on a film set, you know, because we're, you know, we're both in the same industry. So if you're the director, you want to be able to, sort of, you must create that. I guess Zeitgeist is the right word I'm looking for, right? We want to create totally, sort of, you know, feeling on set. And it's, it's almost like the story you're telling them, you know, there's a quick addict to it. I want to tell it's a friend of mine was working on a film with Spike Lee. And Spike Lee actually got on the got in front of everybody the day of they started filming, and he actually, he goes, this was like a whole different spike. And he was like, hey, you know what? If we all work together and do all this together, we're gonna make a damn good film. And he was like, man, he goes this spike is awesome, because it's like, you know, he's up there telling a story about how we're all going to work together, and we're all just going to make this amazing thing. And it was, and it's going to be fantastic. And that really stuck with all the crew after that, after spike did that,

Phillip Andrew 9:35
I think that's, I think it's key, right? It's like, and I think there's, you know, we, we, you study. I've studied a lot of like the great, you know, battle. You know, war, war, like generals and people that led people into massive wars. And, you know, people don't want to fight for someone, when, from the comfort of their own home, you know, like they want to, they want to feel like their leader is out in front, like their leader is there and is willing to go through the battle with them, you know. And I think that's so important. I think that was great, that that spike did that. I had a moment I remember I had a director, you know, Executive Producer, show runner, that I was working with on a project. His name was Phil lot, and Phil was an amazing guy in one of the first things I ever saw Phil do. And I still can picture this to my to this day, we're running around the craziness of getting the first day and getting some getting the shots set up. And I remember, in all the craziness, for some reason, I like look over and I see Phil, and there was a, there was a plug for a light that needed to get plugged in, and it was underneath a table. And, you know, Phil has been in the industry for, you know, 2025, years. He's won tons of awards, very, very talented. And he doesn't, he's got his walkie. He easily could have said, you know, hey, you know, feel for an available PA. I need somebody to, you know, come plug this light in, and it would have been normal. It would have been fine. It would have no one would have thought anything of it. But I sat there and watched the show runner of the project get down on his hands and knees, crawl underneath a table, plug this light in and then walk back, or crawl back from underneath the table, and started adjusting the light. And I remember like it was young in my career. I was probably only 2425 and I remember just seeing that, and it had, I mean, here it is. I'm still telling the story. It had a profound impact on me, because I knew, man, I'm working for a guy that's willing to do the work too. You know, he's not just some guy up here shouting orders. He's not just some guy that wants to sit back and give his coffee and make everyone else do it. He's willing to go. He's willing to do the work too. And it made me that much more excited to want to work with him and learn from him, because I understood, man, that's the type of guy he is, and that's the type of guy that I want to help see win. And I think that was so it's great that spike did that. I mean, I like I said, I think that's really important that people, you know, the stories that we tell ourselves, and also like the way that we show up to other people and and how we how we are perceived, and what we do we we want to make people want to win with us, you know. And I think when you can do that, when you can have everybody on a team that is working towards one common goal, I think it's a really powerful thing, and you can achieve a lot of really great stuff.

Dave Bullis 12:34
Yeah, you have to lead by example and not be one of those guys just parking on orders, you know, I mean, and we've all been on those film sets too, where, you know, maybe a student film, I see a lot in, you know, I used to work with a lot of student filmmakers, and it's the kind of, I guess maybe they, they kind of feel like they kind of need to micromanage, and they kind of use that as a way of directing, or they or and professionals do that too. I mean, how? You know what I mean. So it's one of those things where you want to lead, you want to let people know that, that you're kind of there. You kind of, you kind of have to be the mother and the father, so to speak. You know what? I mean, you got to, have to say, Yeah, where it's Eve, we're going to do this, right? And also you got to be the father, like, All right, let's, let's pull up our sleeves and kind of get this done.

Phillip Andrew 13:15
Definitely. I think it's an, you know, in, I think that's why, just in, you know, like with him, you know, with Spike doing that at the beginning of shooting, I think setting the tone is so very, very important. Like so yesterday, I'm, I'm producing a new project for a for a large digital media platform. And, you know, it was our first day on set, and I scheduled a 30 minute meeting that probably only needed to be 10, but it was the first day of filming, and I scheduled this 30 minute meeting, and I went over everything with everyone, you know. We went over safety. I went over, you know, expectations. Made sure everyone was introduced, everyone knew who was leading, what departments in in really just set expectations so that people knew, if you have a problem, where to go. You know, I walked people through creative which a lot of times, especially in what we do. Not everyone is, you know, a lot, not everyone needs to know all of the creative points or exactly the schedule for every little thing. But I really wanted, especially on day one, I wanted everyone to be on the same page, to know what we were doing in the field, that level of comfort and teamwork, because I've been on shows before where you come in day one, and it's like they expect, hey, it's the first day of filming. We're gonna do an hour of ESU equipment set up, and then we're gonna be filming. And it's like, I don't even know who in the heck to ask for anything. I didn't meet anyone. I don't know, you know, I walk up to somebody and ask if they know where the coffee is, and it's the director, you know, it's like, so it's one of those things where it's really important, I think, to set that tone early on. And then when you do that, I think it gives you a little bit more leeway, like, I have a tendency to be a little bit more. High energy. You know, I get nervous. Sometimes I get, you know, sometimes I get my emotions. My emotions start to kind of take over at times, before I check, put them in check. And I always let people know. I go, Hey, look, I want you to know any bit of me that is micromanaging is not coming out of a place of not feeling like you can do your job. It's just that I have a bad memory sometimes, and as soon as things pop in my brain, and I want to know if it's happening, I'll ask you, and please never take offense to that it's not coming from a I go, and I always let people know if I actually am having an issue where I'm maybe not I'm feeling like things could be stepped up. I will come with to you, and I will tell you, I will be 100% honest and open at every point with that stuff. And I think people appreciate that, because they at least they know, like, there's no you know, I don't want to be the person that they don't know where I stand. You know where they're like, oh, I don't know if you how he feels about me. Like, I want people to know that I have their back. I'm there to support them. If there's a way that we can be doing it better, let's figure it out together. But if it's just me being crazy, like, that's just kind of part of my personality, and I will do my best to diminish it and be respectful or, you know, and just, I'll do my best to diminish it and not seem like a crazy person. But, you know, we all have our moments, and I think coming from the beginning, and just setting the tone of all of that on set is so important, so that everybody knows where they stand and what's going on.

Dave Bullis 16:31
So just, just with that, you know, with taking all that, Phillip, what was so, what was like, the worst onset experience that you've ever had,

Phillip Andrew 16:39
The worst onset experience,

Dave Bullis 16:41
Like, like, and you don't have to get like, too much into details, but maybe I'm not looking for you, like, name drop or anything. Oh no. When people hear stuff like that, they're like, Oh man, I can't tell the story. I'm like, no, no, just I want to hear more about the situation, rather than the person you know and how you resolve stuff like that. Because whether it be like, you know, an issue with a person on set or a location falling through, any of that stuff, you know what I mean?

Phillip Andrew 17:06
Oh yeah, man. Oh, dude, locations that locations falling through happen so much that we can't, I can't even, you know, it's not even a big deal anymore. I remember hearing I worked this is, this is actually a cool, fun story that that I'll tell, and then I'll get back to mine. But like, I worked on a project a few years ago with Wes Craven. There we go, name drop. But no what? He was such a he was such a great dude, and we so talented and so caring. But I remember we were on set and we were shooting this project that was kind of like a horror, horror film directors competing against one another. And I remember one, they were having an argument on set. Like, one of the teams were trying to fire their director and replace it with another one, and they were all arguing and fighting. And I remember one, one of the directors stood up and was like, you know, this is BS. I don't, you know, I don't want to be a part of this anymore. Like, I don't even, like, this isn't it's not going as planned. And Wes immediately Stephanie's like, whoa, whoa, whoa, whoa, who told you it was going to ever go as planned? And he and he took it, and he had a moment where he was like, he took a coachable moment and was like, Look, when we were filming, scream, um, like, I guess the story goes, like, a few days before they got ready to film, like they're date. They're like 72 hours out from filming. And if anybody knows this and I'm telling you wrong story, please correct me. But this is my way of this is my understanding of how it went down about 72 hours. 36-72 hours before they started filming. The high school that had signed off on everything that they were going to film at someone from the school board finally read the script like they had approved it, but no one read the script, and then they read it, and they're like, Whoa, no way. We are not allowing this to be filmed at our high school. And they pulled they pulled out the high school, the location pulled out like 3672 hours before they were supposed to film. And they had to scramble and find a whole new a whole, like, that's not an easy ask. That's not like, oh, we need another coffee shop on the street. Like, that's a massive, you know, anyone that's ever booked locations knows how the bigger their location, though, those are difficult things. There's a lot of people that have to sign off on that, and so a lot of work went into it, and then all of a sudden, you know, it just, that's how quickly things can change. And if you sit around and if you get worried, if you just, if you focus on problems, you're done. If that's all that you focus on, if you are a person that only sees problems, you're going to get crushed. If you can be the person that sees solutions everywhere, opportunities everywhere. You know, possibilities now you're now, you're in, you're adding to the winning success. Like now you can get into a thing where you're doing well. And I think that that's, um, you know, that's something that you have to do, is really stuff, you know, I told this, I tell this story a lot. I had a, one of my first bosses is a amazing executive producer named he. His name is Eli Holzman, and I love the guy. He's He's amazing.

And I told the story earlier, and it's funny that I'm telling it again, but you know, I asked him when I was early in my career, I was probably 23 years old, and I asked him, Hey, man, what is, you know, is there something of advice that you can give me? And he said, you know, just always be, always bring solutions. Don't bring problems. You know, if the car breaks down, don't come to me and say, the car broke down. Come to me and say, Hey, man, the car broke down. But we have option A, and we can either pay, you know, $400 to get another car out here. Option C is pay. Or option B is $600 to have somebody come out and fix it and it's going to take two hours. Or option C is we just drive it into the LA River, and then we never we act as if it never happened, right? Like he always talked about solution, solution, solutions, and just that, I mean that that lesson has been monumental for me, because, yeah, the first instinct is when something goes bad, is to want to shut down and get sad and angry and kick things and and, you know, you want to blame someone, like it's just human nature, like we're all these little kids that now have grown up pants on and so we want to get mad. But you know, now, I think that's the biggest thing for me, is just always knowing, like, no matter how bad it gets, there's a way to get through it, and you got, you have to be able to find the solution instead of focusing on the problem.

Dave Bullis 21:34
Yeah, it's the Art of Problem Solving, as you know. I, I've been saying on the podcast before is, you know, how do you solve a problem without creating an equal or greater problem than the one you're trying to solve? And, yeah, and being a problem solver rather than a problem spotter, you know? I mean, you get those people on set, man, where, where they you hire them as crew, and they come up to you and they say, Hey, Philip, you know this, this location fell through the car, got a flat tire. What should we do, and you're like, well, you're supposed to be here helping me. Yeah, come on,

Phillip Andrew 22:07
Yeah. It's always a little frustrating at times, because you know you, I try to really let people you know you really empower. You want to empower people you know. You want to let people know that you know what? You act as if, I remember, I had somebody tell me when I was young in my career, he's like, Yo, you got to act as if, like, if you don't do this, it's not going to get done. So what would you do? You know, and really, like, I think most of us, when we don't take that action, it's either a we just don't care, right? Like, we don't care about it, and we're super, you know, D gap about it, we just don't care anymore. Or we're afraid, and we're afraid we'll make the wrong decision, and we want somebody to back us up, and we're, you know, or so. It's like, almost, you know, I remember with somebody, I read it in a book once Brendon Bucha, it had this quote, and it was like, when action is required and a person doesn't act, at best, they're lazy, and at the worst, they're a coward. And it's like, man, like, I use that for any life, but to make that to how do we relate that to set it's like, there are those times where it's like, if you're not willing to make a decision, you know, you're being lazy or you're being a coward. And I've had to do that with myself many times, and especially in as much as I try not to be the guy that, like, hangs on money or finances and things like that. But there are times where I I've stopped and been like, Yo, dude, the paying you a decent amount of money to make these decisions, like, do it, like, figure it out. Like, this is on you like, you can't just, you know, like, for me, it's like, you're not a PA anymore. You don't get to just, you know, sit there and yeah, and do exactly what you're told. Like, as a PA, that's what it is being a PA production assistant is all about. Be quiet, be friendly, smile, do everything that's asked of you, and kind of, you know, stay out of the way, but be there and help, as much as your extra set of hands. When you start producing projects and directing projects and taking on greater responsibility, and the money is there and you're getting paid, and like, you have to be able to make a decision, you know, and it's like, by sitting by and doing nothing, or only, like you said being the person that only brings up problems. You're you're not going to be the person that that gets hired back or that gets a reputation of being the guy who can fix problems. And it's like, if you can be someone that fixes problems or sees problems and fixes them before they even happen. You know, like every firefighter would love to be there moments before the fire gets set, you know, because once it gets out of hand, then it's a lot of work. It's like, if you can be the person that notices and knows how to fix things early on before it becomes this raging, you know, fire, then you're going to keep getting work, and that's what it comes out. You're going to keep getting work, and you're going to make projects. More fun and enjoyable to work on. Yeah, I think, yeah, your point was great. And then I decided to talk for 15 minutes. So,

Dave Bullis 25:09
No, no, it's all good. It's all good Phillip. And I want to ask you too about how you know, how you know you got started in all this, because, you know, you mentioned Wes Craven. You mentioned working with Phil lot. So I wanted to ask, you know, you grew up in Michigan and you moved out to LA, you know, so at what age did you decide, you know, to move out to LA?

Phillip Andrew 25:30
Yeah, so I was about nine, and, you know, I'm that kid, dude. I grew up 10 minutes from downtown Detroit, on the side, just outside of Southwest Detroit, and I've always been that, that Midwest kid just in love with everything movies, everything California. I, you know, I joke that I wanted to be, I wanted to live the movie, clueless, like I legit, like that guy. I wanted to, you know, I grew up in watching that movie with my sister, and I just loved it. And, you know, I wrote a paper when I was like 13, about moving to California. And so I think that dream has always been there. But for me, you know, I got, you know, in media productions and creating, and, you know, I did a little bit of theater when I was younger. And so I was just always around creating entertainment. And so when I went, I went to Michigan State University after I graduated from high school, and, you know, went out, started, you know, did the business thing for a while, because obviously I was terrified of putting all my eggs in one basket of entertainment. But I moved. I ended up messing up my GPA, pretty, pretty bad. I joined a fraternity, started drinking and partying, and that became a whole nother. That's a whole nother story for a different podcast. And but, but, you know what? Things kind of, you know, ended up where I screwed my GPA up so much at Michigan State that I was going to it was going to take me a few more semesters to get into the business school. So I said, You know what? I had already started taking my film classes, my film and TV and radio, and I loved that stuff. And that was where I felt like I really came alive and really enjoyed it. I was like, I'm going to go after this and see what I can do. And, you know, I was, I was lucky enough to be able to do a couple of internships and really get some things finished. And I was able to finish college this semester early at state, and was getting ready to move out to LA, excuse me, was getting, you know, getting ready to move out to Los Angeles. And 11 days before I moved to LA, I got popped for a DUI, and it drastically affected my ability to move to California. So it took me a year to kind of get everything square, you know, squared away with the courts and kind of my path with with, you know, alcohol abuse and all that stuff. That's a whole nother story. But so I ended up going to, I stayed in Michigan for a little while. I worked at a radio station, and then when I was 23 I was 23 is when I moved out to Los Angeles. I had never been west of Wisconsin. Didn't really know anyone. There were a couple of kids that went from my high school that were, you know, five or six years older. So I did have one or two people that I could at least kind of ask some sort of advice on. But I really didn't know anything. I didn't know what I was doing. Didn't really even know if I wanted to do Film TV. I was still in the mindset that, you know, 20 people got in a room and came up with an idea and then they worked into, you know, made it like I didn't understand the industry at all. I did not understand how segmented things were. I didn't know how different it was to work in TV versus, you know, TV versus commercial versus movies. I didn't even know reality like, I didn't even really know what reality TV was. You know, I'd seen the real world and some of that stuff, but I didn't even realize how different and segmented a lot of the industry was so I get to California, and I move out, I don't know what in the hell I'm doing. I get a job working at vitamin shop. I get a job working at pack sun. I was doing extra work. I was doing, you know, I've been a DJ since I was 17, so I was DJing, and I'm just doing all this stuff. I'm doing clerical work in office buildings and just trying anything to just make rent and make it work. And, you know, I'm sitting here one day, I remember calling my dad, and I'm like, I have, I've got a four year degree from a Big 10 University, and I'm sitting here folding little kids board shorts and selling old women Metamucil like, what is going on in my life like I'm never gonna get hired. And this was right in 2009 right in the middle of the writer strike out here in Los Angeles. So work was tough, and I remember going, I would just go door to door at places, and I would go door to door at production companies, trying to meet them. I'd go to work, I'd go to the gym, I'd go play basketball, and then I would rinse and repeat. And that was my cycle of what I would do. And I wish I could tell you that one of those production companies called and wanted to hire me. I wish I could say that one of my job interviews went well. I met a guy playing basketball, and I was having a really good game, and I was pissing him off because I kept scoring.

So we are battling back and forth, back and forth, back and forth. The game ends. We start talking, and he ends up being a Midwest kid. We start talking a little bit. He's getting ready to get promoted. As soon as he found somebody to take his assistant job, and he brings me in the interview. I get the interview, and I start, and that was my very first job. Was from a guy working or playing basketball at the park. And that guy, his name is Kevin Bartel. He's a great friend of mine. Still. He runs a production company now here in Los Angeles. And you know, he's, he's such a rock star. He's amazing. And like, we met playing basketball, and like, that's how it was for me. And I started, I got that first job, and the job was me taking the assistant job for the guy, Eli, that I spoke about earlier. And you know, the first show we were doing, when I started, they were they had just finished post on the first episode, the first season of a show called Undercover Boss on CBS, and which was a massive show that, at the time no one had heard of. So I was like, working at a production company no one had heard of, on a show no one had ever heard of, and then it blew up, and it was like, that was my first job I got, just got, you know, but the thing I always tell kids, like, I'll try to mentor kids from Michigan State, and I go, Hey, look, I can't tell you to go play basketball every day, and that's where it's going to be. But what I can say is, if, if it wouldn't have been, if it wouldn't have been Kevin, if I wouldn't have met Kevin on the basketball court, I would have met somebody at the gym, or I would have met someone at an alumni event, or one of those production companies I would have win, would have eventually worked out. It's like you don't know. You don't always know what path is going to open. You don't know what door is going to open. But that's why you just bang on a ton of doors and you just, you know, I always tell people, the best thing you can do is just let people know what you want to do, you know, let them know that you're just hungry and ready and you don't know, yeah, hey, I don't have a ton of experience, but I'm excited to learn. I'm ready to get into it. How do we make this whole thing happen I'm in and I think that that the attitude, I don't know, when I hire pas, I hire on attitudes more than I hire on your experience. You know, like, what's your resume going to tell me what that you are really good at, like, getting water, like that, or that you're going to get coffee, or you can lift 50 pounds over your head. Like, what it's more about your your personality and how you like, what do I see out of you? Are you hungry? Do you want to learn? Are you ready to really get in this thing? Or you just like, I'm in LA, whatever? Like, you know, my buddy, my buddy, works on the show, so I guess I can work here. Like, I want people that are excited, you know? Because I know how I was when I was starting out, I know how eager and excited I was, so, yeah, maybe selfishly, like, I want to hire that I want to hire, you know, you know, people that are excited to be around this, because I love it, you know, I love it so much I want to be around other people that love it. And it's like there's so many people that do care and want to make entertainment, and they're passionate about it that, like, I don't want to hire people that are just there looking at it as a paycheck. You know,

Dave Bullis 33:28
Yeah, yeah, you can. You can teach somebody how to do a job, but you can't teach them how to be a good person. Totally, yeah, which is something I've learned too, because I made the mistake one time. Phil is, should I call you Phil or Philip? What you prefer.

Phillip Andrew 33:40
Hey, whatever feels right, man. I jump back into, you know, what? People ask me that all the time, and I joke, like, when I hit 30, I was like, I guess I'm Phillip. Now, you know, or somebody, somebody told me the other day on set, they were like, well, once somebody, like, once someone is your superior, you call them Phillip. And I go, I don't know how this is going. Like, I or I'll say, if you're from the UK, you have to call me Phillip, because it just sounds better in that accent. But no man, Phil, Phillip, whatever is easiest, whatever works. Man, it's all good.

Dave Bullis 34:08
Yeah. Definitely Phillip sounds better with a British accent, I will admit that. But everything sounds better with the British accent. So very true on set. You know what? I have. Everyone call me. I have. Everyone call me bullous, because that's every, yeah, all my friends call me Bullis everywhere, and they're just like, bullets. I'm like, yeah, just call me Bullis. Don't call me Dave or David. That's fine, and just call me Bullis.

But because it's a it's a strong name, you don't say I'm like, it's a great, it's a great last name. What's the, what's the background, what's the, what's your family's heritage?

So on my mom's side, it's Swedish and Irish, and on my dad's side, it's English, particularly from Wales, and that's actually where the last name comes from, by the way, it's English. I mean someone who tends bulls and and if you can, believe it or not, I don't know if you ever seen me, but I actually have a my my dad's grandmother was 100% Cherokee Native American. And so if you look at me, I look like the whitest guy on the planet. So, but like, technically speaking, I'm like 10 to 15% Cherokee? Oh, no way. Yeah, but, but I don't look like it at all. I think the I look much like an Irish, English guy.

Phillip Andrew 35:31
That's cool, man. I love that. I always love. I don't know why I'm always fascinated with with that type of stuff, like where, you know, like heritage and things like that. I'm, I'm 50% I'm 50% Well, we're all kind of a mix of things, but I only claim to and so, yeah, I'm Polish, and I'm Romanian, and on my this this past year, I took a trip, and I did a little mini DJ tour through Europe. But while I was doing that, I also got a chance to do I went to meet some family in Poland for the first time. In Warsaw, Poland met some cousins, and got to meet them for the first time in person. And then I went to Romania. And I went to the little villages, the two little villages in Transylvania, which I guess I didn't even realize that was a real place. I kind of thought it was just made up. But so I went to Transylvania, where my great grandparents were born and raised before they moved to the US. And, man, it was just cool. Like, you know, I had one of those moments where, you know, and I was getting all emotional, you know, just because I had been there, you know, I had been on the road for like, you know, three weeks, four weeks, and I'm on the road that connected the two little villages, you know, and I'm like, Oh my goodness. Like, I can, you know, for the first time in in my life, like my great grandparents no longer seemed like these old dead people, but they were these, like, Oh man, I can picture the like, the 19 year old version of my or the 19 year old great grandpa, Grandfather walking this road to go see this woman he just met. And like, I don't know, it gave me such a like, I love that history, and it's just really, it's, I don't know, I guess I'm getting I'm getting more emotional in my as I'm getting older. I don't know, but it was just really cool. I love, I love that idea of, like, understanding where, where we come from, in the history of our families and whatnot. We've totally gotten off the topic of production. But you know, that's what happens with me sometimes,

Dave Bullis 37:21
No, no. So it's all good. I have a tendency to do that to people. People go on this podcast all the time, Philip, and they're just like, Dave, I just have a tendency to ramble when I'm talking to you. I don't know what it is. I go, that's a good sign. I take that as a compliment, a very high compliment, totally Yeah. But yeah, you know, you always want to know where you come from. Eventually, you know? And it's a funny story, because I actually was gonna reach out to some of my relatives in Wales, and then I was just watching this British show called Black Books. And Black Books was kind of like, it wasn't really a hit, but it was. It was a fantastic show. And this one character named Fran, wants to get in touch with all her relatives, right? She's like, I've never seen these people before. I just want to, you know, connect with my family. And all they did was they basically used her as, like, some kind of, like, Pack Mule. And they were like, Oh, wow. They were like, Oh, you have a car, we need a ride somewhere. All you have money, we need some money. All you have a house, we need to move in. It's like, and she goes, I'm so sorry I ever did this. And I just kind of thought to myself, What if I reached out to some relatives, and it's all they did was basically try to, like, use me for anything they could.

Phillip Andrew 38:27
Oh, man, I think it's worth risking. You never know, but yeah, that's crazy. That would be Man, what's well, what's the one show the Sneaky Pete That's on? What is that on Netflix or on? I don't know what channel is on, but it's that idea. Rabisi is the, the lead, and is, yeah, did that idea that he, you know, came in and he convinces this family that he's someone else. And that's that was scripted, but that was actually, there was a show. I don't know if you ever saw it. My my buddy, Phil, lot, it's funny. We bring him up. He actually did a he did a documentary a few years ago called imposter. And if you guys haven't seen it, it's in it is fascinating. And it's about this guy who, you know, convinces this family that he is this missing child from years and years and years ago, and he he gets into this family. And it's the whole story of him, like infiltrating their lives and why they think that they want it. Oh, man, it's just, it's really, like you're watching it, you know, I love documentaries that I watch and I go, this is there's no way this is real. You know. Like, how did this happen? Like, I think, you know, the the two strongest, I'm sure there's many more, um, you know, I'm oversimplifying, but like when I watch documentaries, the two amazing things that I always notice is, like a if I'm sitting there and I'm going, Whoa, there's no way this is real. I'm waiting for them to say, This is bullshit. How is this even possible?

That always catches my attention, and then I think it's so amazing in documentaries when it's totally just right time, right you know, right time, right place. You know those documentaries that start out about one thing, and then something crazy happens in just by chance, in the time that they were filming. And then it's and then all of a sudden, you're, you're capturing all these other things, like, Have you, have you seen, have you been watching Flint town on Netflix at all? No, I haven't. So Flint town, it's all about Flint, and obviously the Flint water crisis and all of those things. But, you know, the fascinating thing was just they were there when they went there to kind of do the Flint water crisis, and what was happening in Flint with the water and then, but they were embedded with, like the the police force, the flint police force. And then while they're there, was when we started having all of these, all of these cases coming up about police brutality, and, you know, some of the deaths and things like that. And so it was, so you know, to be able to be there documenting police officers as they are experiencing and as they're learning about these things, and seeing their reactions, and then being able to compare that to how we were reacting, as, you know, as as people in society, it was just, it really was fascinating, because it's one of those things where you're like, they weren't late to the story, you know, like they weren't trying to catch up, like they were catching it as it was happening. And I think that's what makes, I don't know, for me, that's what makes a lot of that stuff really, really exciting.

Dave Bullis 41:39
Yeah, it's, I love movies and TV shows where, you know, characters, like a pathological liar, like, like, American Psycho that, that example, you know, even stuff like, you know, some of the other stuff that's come out, where just find, like, the character is just a, you know, just a complete, come, you know, pathological or compulsive liar, and the TV show, what was it called? It wasn't, I can't want to say Firefly, but that wasn't right. But there was a TV show where the the character basically took the role of a, of a of a sheriff. He took over his identity. It's Chris. What the hell is it? I forget it, but basically he and the Banshee, that's what it's called, Banshee. Oh yeah, yeah, okay, so, so he took over the his whole life, and basically said, I'm the new sheriff, and this and that. So that, that, that that was actually pretty cool, you know, pretty good as well. But, you know, a lot of these shows now, there's so many different channels and stuff like that. There's YouTube, there's Netflix, there's Hulu, there's all this, all these channels. You know, this is the golden age of TV, but it's also incredibly segregated on all these different channels.

Phillip Andrew 42:48
Yeah, it's, it's crazy. There's so much, there's so much going on. And I think it's, you know, we joke. We've been joking for the last couple years. Like anybody that tells you they know what's going on is full of shit.

Dave Bullis 43:00
But what William Goldman said, right?

Phillip Andrew 43:03
Yeah. I mean, it's, it's, it's tough, man. I mean, it's, you know, I will say, like, I've been lucky to work on, on some, you know, some Netflix shows and some YouTube Red shows. We're actually, I'm really excited. I'm gonna humble brag here for a second. One of the shows that I, that I helped produce, is up for a Daytime Emmy right now. So we find out at the end of the month if we won this Daytime Emmy, which would be just really cool to be, you know, and it's for outstanding educational programming. So it's like to be able to we did a show called minefield, which was all about science and psychology with a with a great guy named uh Michael Stevens, who runs a YouTube channel called V sauce. And it was like to be able to create a show that is educational and entertaining, to where you know that you're to know that you're reaching kids and people in general. But he has, you know, a younger audience like to know you're being able to reach and educate kids that are hungry to learn. You know, I think there's this, there's this stereotype that kids these days don't want to learn and all they want to do is play on their social media. And I mean, our channel shows, and there's a lot of there's a lot of educational programming out there on YouTube that kids can't get enough of. And I think it's really encouraging to see so many kids that are interested in science and interested in math, and they want to learn, and they want to figure things out in psychology. And I think it's really, it's really special, so that, I digress, but yeah, with all of the networks, it's hard, man, it's really hard to know what's going to survive. You know it because, you know, the internet has created a nice, beautiful, new place where it doesn't need to be 22 minutes exactly. It doesn't need to be 44 you don't have to have the ACT breakdown at the exact spot for the commercial break. You don't need to, you know, networks, you know online, they don't have to guarantee 24 hours of programming. Every single day, like a lot of the stuff do on cable. So it's opening the doors for some flexibility, and there's gonna be a lot of shake up, and there's gonna be some winners, and there's gonna be some losers, and it's gonna take a little bit more time for us to figure out how everything is gonna shake out. But I think there's, it's like anything right, like you can either look at the problem of it, or you get out in front of it and see the possibilities and the opportunities, and know that we're at a space now where you want, if you want to create something, if you really want to create something, there's no excuse. There's really no excuse for not creating in in this day and age with the accessibility to cameras, the accessibility to editing, to music, to if you want to be there is no there. Now it's difficult to be seen. That's true. It's there's a lot of clutter, there's a lot of noise. It is not the easiest thing in the world to get attention, but if you have a CR, if you're feeling, if you have creativity inside of you that you want to get out, that you don't, and you feel like you don't have the resources, you are not utilizing your resources, because there is so much to get out there. And if you want to be creative, there's no excuse for not being creative in this day and age.

Dave Bullis 46:21
Yeah, it's like, Hey, man, this podcast is something I started to just to be creative. You know, I started this a few years ago, just to be creative. And the barrier to entry to starting a podcast is literally so low now you can so low. You could start one on your phone with the with, like a pod, with the pod bean app, which is why my host, they actually, if you launch the app, you can start recording a podcast even through the app. So you don't even need another app for that, and you can edit it right there and then upload it. And there you go,

Phillip Andrew 46:51
Which and I think that's why, that's why you know, as we start to wrap up here and we bring it back home, I think that's why the power of the story is so important, because now where you do have a lot of competition, because the barriers of entry into a YouTube channel, into a podcast, into a short film, the barriers of entry are so low, but people Still have a high expectation of content. So if you are making, you know, you can buy a $200 gimbal for your iPhone that you already have in your pocket, and you can buy a little recording device for the audio, and you can make a pretty damn good video for 300 bucks, if you got the right people that are willing to help and work on it, and then you can do some really great stuff, but if you do not have a story, if you don't have a compelling reason why anyone should even listen or watch or care about your project, it's going to be very difficult to get any type of visibility with it. So I think that's why I, you know a lot of the kids, and I see that now, a lot of kids coming out of school, or certain schools, or whatever they they'll send me their stuff, and I'm like, cool. It looks great. You understand that if you shoot it in high speed, and you're shooting 60, 120 frames per second, and you slow it down behind some very epic feeling motivational music that it's gonna look cool and look cinematic. Yes, you nailed that. But what do you want me to do now? You know, what is your call to action? You do you want me to open my my wallet and pay you money? Do you want me to call my mother and tell her I love her because I haven't talked to her? Do you want me to cry and miss an ex? What in the hell do you want me to feel now? And I think that that is something that we as as storytellers, as filmmakers, at television show creators, podcasters, we have to understand, like, what is it that we want to what? How are we serving that's what I'll say. How are we serving our viewer? And if we don't have an answer for that, if we don't know what our viewer is going to get out of what we're giving them, then we probably don't have strong product, you know? And it's and then we've just, we've we've created, we've created content that doesn't that's never going to really resonate with anybody because it we didn't think about who was going to consume it. We didn't even care. So I think now nowadays, we have to be that much more disciplined and intentional about understanding what we want to create and who we want to create it for, and then how are we going to do it with a great, powerful story, and then executing that? Because it's not it's just not enough anymore to just throw it up online and hope it gets found. You know,

Dave Bullis 50:04
Yeah, that's very true. I think those days of kind of like throwing that Hail Mary pass are pretty much, I don't want to say they're over. I don't want to be definitive, but I it's a lot harder now, because there's just, there's just so much content being made, you know, and there's just so much stuff being on there that the probability of anything like that happening is just so low. Now it's probably less than 1% but, you know, I know we're winding down, Phil, so just in closing, is there anything that you wanted to, wanted to say to sort of put a period at the end of this whole conversation?

Phillip Andrew 50:38
You know, I guess the first thing you know, the the annoying social media plug, I'll say, you know, you guys can find me on, on, you know, Facebook, Instagram, all that stuff at Philip, Andrew, LA, I have an email account. I'd love for you guys to email me if you have any specific questions, whether that's wanting to work together on a project, or if you're, if you're listening this, and you're young and you're still in school and you just want some advice, I'm always willing to help as much as possible. So reach out. It's Philip, Andrew [email protected] so please connect with me. I'd love to, I would love to talk with you guys any way that I can and help out anyway. I think my last you know, what would be my? What would be my? My takeaway from all of this is, you know, it's if you're listening to this in your you know, I think we already talked about some stuff for for people that are younger in their careers, about getting started and how to do that, and we talked a lot about that. If you're listening to this and you're interested in production or TV or film or podcasting or any, any type of that creative stuff, and you are struggling to either get things going, or maybe your career isn't exactly where you want it to be, or you want to be doing more. You know, I always love this phrase, you know, it's like, it's never too late to be what you might have been. And we get caught up in our heads about where we're supposed to be in life, and what success we should have had at this point, how much money we should be. We have these expectations. And the truth is, you know, we're just you all we have is today, and that's all that we have. And we don't know what's coming tomorrow. We don't know what's going to go ahead. You know what's gonna happen, how life is gonna shake out, so go for it. Just make a decision. Make a decision of what you really want. You know if you want to, if you haven't written that script, if you haven't worked on any film set, if you haven't worked on one in three years, if you know what, no matter how big or small your your situation is, all I'll say is just get moving on it. It's it's all a big thing is just making the decision of what you want to do. And then also one, one thing I love to say is like, write it down. And write it down. Write down that goal. If it's to make X amount more money next year, if it's just to have X amount of episodes of your podcast done, if it's to create some whatever your goal is, be definitive. You know, you've got to have some clarity for your for the purpose, and then what's the action involved, you know? And so I think that's really important is, is figure out what you want and write it down, and then start taking the steps towards it so that you're able to achieve that thing. And it's never too late. It's never too late to be what you might have been. And you're never you're never too young for something. You're never too old for something it all had like, those are just lies that you're allowing that are preventing you from really getting into stuff. So so go after it. If you guys are creative, and number one, I appreciate you guys. If you're still listening this long to me, go on and on, I greatly appreciate it. And I really hope that you'll send me an email and let me know. But yeah, just keep going figure it out. Be very intentional about what you want. Write it down and then get out there and start making it happen.

Dave Bullis 54:11
And that is an excellent way Phil to end the interview on that note. Everybody I will link to everything that Phil and I talked about in the show notes at davebullis.com Twitter. It's at dB podcast, and my personal Twitter is at Dave_Bullis and Phil. I want to say thank you so much for coming on, man. Again, we were two strangers who met on the internet. And to bring you back, right?

Phillip Andrew 54:35
I love it. No, I greatly, I greatly appreciate it. I'm only going to call you Bullis from here on out. I love it. It's a great last name. I'm so and I'm a big fan now, man, so you let me know any way that I can ever help out, any way I ever can be of service to you, my friend like, feel free always reach out. We are now friends, bonded through the interwebs and and I greatly appreciate you letting me go. Come on and and hear my voice so.

Please subscribe and leave a rating or review by going to BPS Podcast
Want to advertise on this show?
Visit Bulletproofscreenwriting.tv/Sponsors

BPS 405: How to Shoot 360 Video & Actually Make Money with Josh Gibson

Right-click here to download the MP3

LINKS

SPONSORS

  1. Bulletproof Script Coverage– Get Your Screenplay Read by Hollywood Professionals
  2. AudibleGet a Free Screenwriting Audiobook

Alex Ferrari 0:10
So I've added on the show Josh Gibson, who is a three, a 360 video specialist. He's the founder of 360, video academy.com. And is a pretty much you know, kind of knows what he's talking about when it comes to 360 video, so I wanted to bring them on the show. So we can kind of explain it to us layman's on how you could do it, what the cost is to get into it. And if you can even make money as doing it as a filmmaker, so I won't waste any more time. Let's get right into it. Enjoy my conversation with Josh Gibson from 360 video Academy. I'd like to welcome to the show Josh Gibson, man. Thanks for coming on the show, man.

Josh Gibson 4:24
Hey, thanks so much for having me, Alex, it's good to be here.

Alex Ferrari 4:26
I wanted you on the show. Because I am just dangerous. I just know enough to be dangerous in the 360 world. So I wanted to get a professional to come on and i'm gonna i'm just gonna beat you up with a lot of questions if that's okay,

Josh Gibson 4:38
now that's totally great. Shoot, I'm glad you're excited for it.

Alex Ferrari 4:42
Cool, man. So let's first and foremost, what the hell is 360 video for people who don't know?

Josh Gibson 4:48
You know, that's a good question. It's kind of something that's been around for a while. I mean, you look at like Google streetview. You look at, you know, virtual tours on maybe some real estate sites like it's sort of this technology of you know, the three Under 60 degree panorama has been around for a while. But it's sort of been stuck in this the still world until, you know, a few years back when people started messing around with GoPros. And, you know, trying to get smaller cameras and putting them all together so that they're shooting in all directions, and trying to capture 360 degree video. So that's kind of where, you know, the explosion happened. And when people started realizing, hey, you know, GoPros not too expensive, you know, and this, a lot of companies like color, and, you know, other companies, including GoPro started seeing a real future in this. And yeah, they started building software for it. And, you know, and the rest is history. So it's basically putting a bunch of cameras together, shooting in every single direction, and sinking all those cameras up and then stitching them together later on a computer. So it's kind of a process, but, you know, pretty simple, simple, you know, you're wrapping a sphere around a video and, and, you know, that's how it works.

Alex Ferrari 5:54
Now, there, there's, I mean, from the point of GoPro rigs, now they're actually coming out with cameras that are built into a sphere, I saw some of them in cinna gear last year, and companies are coming out with those by themselves with their own proprietary software and things like that. Is that correct?

Josh Gibson 6:10
Yeah, yeah, that's, that's actually really Yep, exactly. Right. So there's a few cameras that technically I think there's one that shoots 270 degrees, and it's just one lens with one sensor. But as a matter of getting the full 360 degrees, you actually still technically need two cameras, at least. And there's some like Kodak makes a couple the SDK, you know, where you put two cameras back to back basically, with super, you know, fisheye wide angle lenses on each one of those. So you basically have to, you know, half domes that you're getting and then you're just wrapping them together, or that you're, you know, joining them together and aligning them. But you know, yeah,

Alex Ferrari 6:47
but when you're dealing with 360, though, I mean, the kind of 360 that I've seen that looks good is somewhat distorted, but not completely distorted like a fisheye would be. So that's good. I mean, that's what we're kind of going for, right? It's not like this kind of distorted, fisheye, because if that's the point, then we're back in BC, Beastie Boys videos back in the day, right? Yeah, so

Josh Gibson 7:09
I mean, yeah, that's kind of my opinion, too. I think there's, I mean, the Samsung Gear is obviously another example of, you know, the two camera system, and those are great, and they work pretty well. But the issue you run into with those two, two lens systems is obviously at the very edge of any fisheye lens, there's going to be distortion pixels are going to get stretched. So if you're going to be trying to stretch those back out to make them undistorted in a 360 degree, you know, viewing space, you know, it's gonna be a little bit blurrier. You're gonna see some, you know, aliasing or whatever, on those edges. So that's why people started moving into the, you know, multi camera rigs where you have, you know, 10, GoPros, 20, GoPros, or, you know, any other small camera like the Blackmagic, you know, camera that you can put it on there. So people have been experimenting with all sorts of different setups. But obviously, the other downside is when you add more cameras, you're going to run into more stitching complications. With all the weird lines and stuff. We'll get

Alex Ferrari 8:00
into stitching later. Yes. I have questions about stitching. That one's fun. everyone's asking, like, what the hell is stitching my door? We'll get we'll get to it soon enough, ladies and gentlemen. So a real basic question is what's the difference between 360 and VR? virtual reality? Because they're kind of similar?

Josh Gibson 8:20
Yeah, yeah, they are really similar and they're used interchangeably a lot? That's a really great question. So VR, you know, if we want to throw the dictionary at it, is basically kind of like the video games that you see out there where people are walking around in an actual 3d space, they have goggles on, it's usually hooked up to a really high powered PC or something, a computer, and they also have those little things are holding in their hands where they can interact. And you know, you see the cool video games where you're shooting zombies all around or something. So that's VR where you can interact completely with the environment you can walk, you know, with your actual two feet, and the goggles on your face are basically just you know, re, you know, displaying what you're what you should be seeing in the video game or whatever. So there aren't a lot of actual VR video if you will. But so and before I get into that, sorry, I'll talk about the difference. So 360 video, on the other hand, is basically captured video wrapped in a sphere around a user and the only thing that the user can actually interact with in the video is where they're looking which direction they're looking at. The filmmaker still has control basically over how tall that viewer is and where they are standing in that space. So with 360 video, you can look around you can move your phone around if you're watching on a phone or a tablet or whatever or on a computer you can click around and move you know your direction but you can't actually walk you know anywhere you can't say oh what's that rock over there? I'm gonna go see what's behind it you can't do that quite yet with with 360 video but in a VR world that's it's all built on a computer so everything is you know, all the data is there you could walk around and see what's behind the rock you know, etc, etc.

Alex Ferrari 9:56
So yeah, got it. So it's a it Yeah, actually saw thing on Facebook once i was i was i think i was watching Casey Neistat with with the Samsung brig and he posted something on Facebook and it said move your phone left I'm like What does that mean? I'm like, Oh my God. Jesus this is this is witchcraft it's insane it's really it was the weirdest thing ever like how did they know it was and Facebook has I guess you could do it on you could upload 360 video on Facebook now and I was like wow that's insane like just the things you can do with that are amazing which brings me to my next question What kind of stories can you tell with 360 video Can you can you shoot a feature film with 360

Josh Gibson 10:40
oh that's Yeah, that's the million dollar question. I there's been a lot of really cool experimentation going on. So I think the big question right now at least in my mind, is you know what future does 360 video have with like documentary filmmaking versus like narrative fiction filmmaking? Right so there have been a lot of like, horror the horror genre has been obviously all over 360 because you know, you have all this new space to work with the jump and scare people. And I've seen a lot of recreations like historical recreations in 360 video and you know of course that's my background is in documentary filmmaking. So that's kind of where I've been working mostly. But yeah, the short answer is everybody's doing doing 360 and there have been falling feature films made in it there's as yeah there's been Can you name some I actually don't know the name off the top my head it's been pretty recent, but there have been a few like TV networks and stuff that thrown you know, pretty big chunks of money at VR and 360 and there's a lot of experimentation going on with it right now. So I think it's, it's been living a lot in the documentary world and I can look up some of these and give you links and stuff you can throw in the shownotes but sure. It's been living a lot in the documentary world, but I think a lot of fiction filmmakers, and you know, like horror and stuff like that have been really interested in doing it. But another kind of unforeseen, huge genre of 360 filmmaking is the education world There have been a lot of universities especially at the most recent na B when I was out there you know, I met up with a lot of you know, professors and administrators education people that were from all over the country all over the world wanting to implement VR and 360 into their teaching which is awesome because you know, obviously you can take people out on a field trip or a virtual field trip anywhere you want whether that be Mars or just a canyon up the street of the school you know, and then Matter of fact that's a project I'm working on now with a local university here is their geology department is is hiring me to do some work with them to basically do some drone footage and some really cool like virtual walkthroughs of this canyon this really interesting Canyon nearby so that they show their students

Alex Ferrari 12:52
that's insane so yeah, like she was like it like basically like okay let's go to the pyramids of Giza and yeah you know, the pyramids of Giza or the Great Wall of China or any of these places

Josh Gibson 13:01
and you can overlay graphics and put really cool you know, you know text or you could even throw you know 3d animated timelapses if you want saying like hey, this is what it looked like 10,000 years ago now it's jumped to today Stop it. Yeah. Okay, just be standing in the middle that's really cool experience right? So it's awesome and then the cool part is people can watch it on their phones now they can watch it on their tablets they can do it anywhere so you don't need to go to some fancy you know planetarium or anything it's it's very accessible so unlike

Alex Ferrari 13:29
VR, you don't need a helmet or a pair of goggles to look at 360 video as long as you have it on a it's being projected in a proper way correct?

Josh Gibson 13:38
Yeah, so right you can technically you can watch it on a computer just on a laptop or you know whatever and click around with the mouse or you can watch it you can hold your phone out in front of your tablet obviously the most ideal way to watch VR or 360 is through goggles it's a little bit more immersive that way you know with some headphones on and stuff and you know there's spatial audio which interacts the audio actually can track to your head too so there's that's a whole other topic as well Yeah, I

Alex Ferrari 14:04
was gonna say audio mixing for this must be

Josh Gibson 14:07
a bitch it's complex man it's and I'm not an audio engineer by any stretch of the imagination so I can't speak to the nitty gritty too much but it's it's there they're making it more simple. I've been messing around and beta testing for a few companies some software that basically allows you to mix the audio in like you know, a Dolby Surround sort of format you know, 5171 and then basically what happens is, you tell the cat or you tell the software where is your like your point one you know, your your base point, and then as soon as your head turns the software in either the phone or the goggles has to actually process and change and mix that audio on the spot. Come on, so yeah, it's so the Yeah, it's pretty, pretty well.

Alex Ferrari 14:53
It's insanity man. I mean, we're starting to get into Star Trek world, man. It's crazy. It's work. We're just we're only a few steps away from the from the holodeck. We

Josh Gibson 15:05
wouldn't and maybe the next thing is being able to create hamburgers from the you know, the little touchscreen.

Alex Ferrari 15:10
Oh god right imagine like teach in this just did you by the way I hope the audience enjoy enjoyed my sound effects. Know I did I appreciate it so so now that let's say we're gonna go out and shoot some stuff, what some pre shoot equipment that you would need to just do a basic 360 shoot.

Josh Gibson 15:30
So yeah, that's a great question. I mean, that was the thing with 360 cameras, you can go as small as like the Samsung Gear, or you know, codecs got one of those dual camera setups to where it's got the two cameras back to back. But really, with 360 video, I mean, you could go all the way up to the Ozo to the Nokia oza that's like $45,000 camera, you know, that's completely professional global shutter, you know, 13 stops of dynamic range kind of thing. So that one's great. But with 360 video, you can go you know, as small as you really want, you know, and it's it's kind of threatening, and it feels a little bit scary to go out and shoot it. But as long as you're holding your arm steady and or if you're on a tripod, and you're just shooting like landscape stuff, you know, pre shoot equipment, all you really need is, you know, the camera and kind of a sense of imagination,

Alex Ferrari 16:18
really? And do you how do you record the audio. So the audio

Josh Gibson 16:21
can usually be recorded on the actual device, Samsung Gear has a few microphones and the Kodak does as well. There actually are even a few, it's, I think it's called the Insta 360 it's company from I'm not even sure where they're from, but they have a cool little basically small 360 camera that you can plug into the bottom of your phone, either Android or iOS. And you can livestream 360 video now on Facebook or YouTube. So I mean, I'm sure vloggers and stuff are going to be you know, all over this and wanting to get into that. So that's kind of fun, you can be you know, taking people on a tour and stuff of you know, if you're vacationing or you know, talking to the camera, they can look at you or they can look behind you

Alex Ferrari 16:59
or, or if you're on a film set, and you want to give the people a tour of the film set that would be a great marketing for Oh, yeah, stunning, really awesome. That would blow people's mind as far as great content and great material that you can use for marketing. I mean, imagine just doing a 360 table read? Oh, yeah, of all the actors, I mean, you could do it in my mind that my marketing minds turning on now. So that would be

Josh Gibson 17:24
I'm sure they're going to implement it with Skype and with any other you know, I'm sure it's going to be a business solution here pretty soon where if you want to beam into a meeting or something, you know, across the country or across the globe, you can just sit there and it'll be like you're actually sitting there you can look around, see who's talking it won't be like a, you know, a webcam that they set up in the corner trying to you know, see everybody it'll just be a 360 camera, sitting in a chair somewhere and you know, the CEO or whoever can sit there and look around and chat and likely like that pretty cool.

Alex Ferrari 17:52
Like the Jedi Council. Yes, exactly. That's the goal. That's the goal Jedi Council boom, yes, just with better dialogue. But um, so um, so what are some of the pitfalls that you should avoid when shooting 360 video?

Josh Gibson 18:08
So with 360 video, I think one of the biggest complications one of the newest thing or not complications, but one of the biggest difficulties is a lot of creative control is is stripped from the Creator. So I think a lot of people go into it expecting to still be able to like frame the shot, if you will.

Alex Ferrari 18:24
360 How can you?

Josh Gibson 18:28
So that's kind of a new frustrating thing. And I even remember going out and doing, you know, like prevas, or, you know, tech scouts, location scouts for different shoots. And think it's kind of weird, because you stand there and you're like, Oh, that's a nice angle. That's a nice frame, oh, wait, I can't actually have an angle. You know, this isn't a 2d thing, a box where I'm saying, hey, here are the edges of the frame. You know, there's no lenses that I choose to shoot with, I can't, you know, really change a lot of the things, all I can really choose is where the person who's standing, and how tall they are. So obviously, there's still a lot of cool things you can do with that with movement and drones or whatever you can come up with. But that's kind of the first hurdle that a lot of people have to get over is understanding that when you're framing a shot in quotes, you've got to basically stand in one place and kind of look in every single direction and say, is this interesting over here? Is this interesting over there. And then you've also got to say, well, maybe I don't want it to be interesting. Other than this one little place, I want to I want to draw attention to that one part of the 360 degree space. So there's a lot of new questions to ask yourself. And that's kind of one of the bigger, you know, artistic hurdles to overcome. There's plenty of technological and other ones we can get into. But that was one of the bigger ones that I remember going through as a creator, you know, coming from the two dimensional world of filmmaking. It was kind of interesting to be like, wow, this is a totally new way of thinking and a totally new way of storytelling.

Alex Ferrari 19:47
No, I saw I was I was watching your demo on your website, and I saw you in the corner. Yeah. So which brings me to my next question. How do you hide or remove gear crew camera operator's etc.

Josh Gibson 20:01
right that's a that's a great point that's actually something I go into a lot in, you know, in the things I teach in the course. But basically you have to, you know, make a decision whether or not you can even remove yourself like I was filming at that holy color festival. And that was practically impossible. I mean, I could have tried to paint myself out. But basically the short answer is it's it's simple techniques like that you've learned in Photoshop or After Effects where you're compositing out different things in a 2d in a 2d space, like on a 2d shot. But with 360 video, obviously, it's you know, how many how many ever more times work to make sure everything gets painted out in that 360 space. So there's a few plugins like skybox metal, that are metals, skybox. Sweet is really awesome, that's the one I use. I also use a mixture of like Mocha Pro and mocha VR with, you know, premiere and After Effects, too. And I have a little bit of background in visual effects not tons, but I had enough that I could figure out basically how to convert this weird sphere video this equirectangular what they call it video into something that I could work with as a VFX artist. But it's basically the same techniques you know, as painting out people in two dimensional video, it's just being able to convert that back and distort it properly. So that it looks right in, you know, that sphere and that 360 video.

Alex Ferrari 21:18
So I was going through your site and I wanted to ask you what is auto panel video pro?

Josh Gibson 21:25
Oh, yeah, that's that is my favorite software. It's, it's basically the stitching software for it's kind of the first step in the whole process. So once you've shot everything, whether you've got, you know, 10 cameras, or you know, three cameras or whatever, basically, you obviously have a bunch of SD cards, or you have a bunch of different video files, however you get them. And what auto pin a video does is it basically takes all those videos and it will smartly sync and allows you to easily either by an audio cue or a visual clap or something, you can sync them all up. And then it basically finds all the all those little intricate points and stitches them all together. So obviously the idea with 360 video is when you're shooting with 10 cameras, you want to have overlap right on each one of those cameras so that there's a little bit of wiggle room as far as you know, how you're stitching and how you're kind of melding them together to make the edges look seamless. And that's kind of what auto pen of video takes care of, is it gives you a lot of tools to customize and to really tweak and make things look just right and there's also a partner program called autopano Giga that I believe has been around a lot longer than autopano video and autopano Giga is just basically another program that has done the still version so people that did Google streetview or that you know they're really awesome people that would go on and add 360 photos of the Eiffel Tower or something on Google Earth I remember looking at those even as a kid they all use programs very similar to autopano Giga so data panel video is basically the same thing but just for video

Alex Ferrari 22:52
so stitching basically if for layman terms is basically just because you've overlapping the video all the video frames of all the all the cameras you're using in the in the rig they overlap so you got to kind of melt them together or composite them together in some way in stitching is the term to use and that's what basically stitching is an auto panel video kind of does helps you tremendously by doing that.

Josh Gibson 23:15
Yes, yes that is exactly right. So there's that you can there's I know a few people that not a few people but there's there's people that I've heard do their stitching in programs like fusion, you know, from black magic, or they use nuke and stuff and that's there's there's plenty of you know, there's always a million ways to skin a cat as far as the post production goes. But the one I really liked to use that makes it pretty simple and gives you still you know, power user customization options is auto Pena video,

Alex Ferrari 23:40
you know, is there, but I saw some and at again at that cinna gear, I saw some setups that were doing autos auto stitching, like it was Yeah, it was automatically just doing it for you. Can you talk a little bit about that?

Josh Gibson 23:53
Yeah, they've got I mean, the Nokia Ozo has proprietary software. I believe the jaunt actually is entirely cloud based. So when you go out and shoot with a giant camera, you just upload your media to the cloud, and they do all the processing and stitching for you. But yeah, so it's pretty efficient. Obviously, it's like, you know, that's, and I'm sure you pay for it on the back end, but I'm sure it's it's really awesome. The only downside, I think, to those kinds of solutions in this isn't really a downside. But you do need to go in and add, you know, finishing touches. So if there are minor stitch problems, obviously the human eye can notice weird aberrations a lot easier and more efficiently than a computer could. But that said, I think it won't be you know, another two or three years before computer stitching is completely awesome. You know, Google's got a Google jump program. They're working with all sorts of there. They haven't opened up their API yet, but they're working with all sorts of camera companies. And they've got some really, really awesome like AI driven stitching. And Facebook even has some stitching solutions as well. So I think that's kind of the Holy Grail right now a lot of companies are looking for, you know, a seamless, a perfect 100% awesome stitching solution so that filmmakers no longer have to worry about all that, you know, technical stitching and stuff like that. But when you do want to fix minor issues or Polish things off and make things look a little bit better, or add little embellishments here and there, you still do need to work in that equirectangular format. So, but yeah, that's stitching, hopefully, eventually, I'm very sure will be automated soon.

Alex Ferrari 25:27
Now, are there any tips that you can give the listeners to do a perfect stitch?

Josh Gibson 25:32
That's Yeah, that's a, just a couple tips. Yeah, a couple of tips. So I think was stitching, the big thing is just being detail oriented. I think a lot of people either try to just run through it quickly. And you know, they don't want to really spend time looking through each possible angle of their shot. And, you know, the best way to do that is just to go through and watch it over and over again and look up stuff and make sure that it looks good. Sorry, did you hear that? Sorry, no,

Alex Ferrari 26:01
keep going. Okay,

Josh Gibson 26:02
there's a little notification that came up. But so yeah, I mean, detail oriented, I think is important. Being able to walk, watch through your shot and notice things because the biggest draw, I think, are the biggest important thing with stitching for me is, as soon as somebody notices an obvious stitch error, it kind of pulls them out of the magic, as a viewer. And obviously you don't need to be you don't need to pull your hair out about it. And you know, spend 1000s of hours making everything look flawless. But I think that's the biggest thing is to realize how important are good stitches. And then I think the other thing is, is to just identify and be smart about your shooting. That's honestly the the best advice I can give anybody is the magic really doesn't happen in post production as much as it happens in actually production and shooting. So if you shoot smart and you understand the limitations and the possibilities of your camera, then you know you're gonna avoid a lot of headaches in post production.

Alex Ferrari 26:55
Now, did you? I'm assuming you saw Justin Lin's short film help? Yes, awesome. The three there's a 360 short film. So that's a really good example of a narrative story.

Josh Gibson 27:08
Yeah, yeah. It's great. I mean, they shot that on reds. So they got a bunch, they gotta hear

Alex Ferrari 27:12
this. What's up, when you get that when you get that kind of we got just a live money. Yeah. And I think it was Google who paid for it. So

Josh Gibson 27:18
Right, right. Oh, yeah. I mean, it was a huge, huge undertaking. But yeah, that was a that was also a really good example of kind of the mixed media, if you will, of, you know, the real life captured footage from the Reds in that 360 rig that they built. But then also adding in three dimensional elements that hid a lot, I'm sure of those, you know, any stitching problems they had, they could, you know, kind of paint out, or they could hide behind a monster or whatever. So that's actually what a lot of people are moving towards. A lot of filmmakers that I've seen, they're actually shooting a lot of just kind of base plates on in actual 360. And then they actually go in and shoot a lot of the assets and all that they know the characters and things that are happening in the frame on like a green screen, just in a you know, normal studio, and then they composite those in into that 360 space. So there's really a lot of ways you can do this. And a lot of people are, you know, experimenting with all sorts of different ways. So it's really exciting.

Alex Ferrari 28:11
So what programs do you use to edit 360 video,

Josh Gibson 28:15
I just use Adobe Premiere. So it's basically the exact same thing you're editing exactly how you would normally, you know, a 2d stuff. premiere has just recently at you know, upgraded and added a kind of a 360 view button, like a toggle, you can choose on the program monitor, which is really handy. So you mostly can just it Look, you can edit and that equirectangular video format is what they call it, where it looks like it's just really wide angle, it's kind of weird. But then you can click a little button and you can actually, you know, hit play on your, your keyboard and actually watch in real time, what your viewer would be seeing or what they could be seeing. So premiere has been really good at adopting the technology as well. But luckily, it's exactly the same as, as you know, editing 2d video,

Alex Ferrari 28:56
and then and for visual effects. Any of the standard visual effects. Packages would work.

Josh Gibson 29:01
Yeah, I mean that that's kind of another difficult thing when when you're wrapping 360 video in that sphere from the equirectangular format a lot of like blur effects or pixelate, or, you know, whatever effects you might have added initially, even color correction sometimes can be a little difficult because at the very end at the 180 degree mark line right behind the viewer, sometimes you'll get a hard line because the effect doesn't know how to basically repeat infinitely in that sphere. So it actually has to sort of recalculate things in skybox are metal, the company has been doing a really good job at coming out with transitions, coming out with effects like, you know, Blur and sharpen and things like that basic stuff right now, but I'm sure it'll get more advanced, you know, in the near future. They're coming out with those effects that are actually 360 ready. So right now it's kind of a lot of experimentation to see if it'll work and most of the time they do. But as far as, you know, actually having 360 degree or VR ready effects. I think that's still something that needs to be worked on. And a lot of companies I'm sure are doing that now. So

Alex Ferrari 30:02
we'll be right back after a word from our sponsor. And now back to the show now how do you deliver your final product? What like what format Do you deliver it on.

Josh Gibson 30:19
So the format is still the same it's just a quick time video. But with premiere what what you do when you actually export there's there used to not be this actually before premiere updated, there was a little program you had to download from YouTube that uploaded metadata into this video file, however, you know, you export it, whether it be an mp4 or an M Avi and then that that metadata basically told whichever player you uploaded to that it was a 360 video and then it needed to be treated differently right so the big issue with delivering 360 video right now is you need to be able to deliver it on a platform that can actually view 360 video because if you just play it on you know without that metadata on like a TV or anything it'll just play back you know that weird stretched out format which is not what you want obviously. So when you when you're working with clients, the you know premier has updated their thing where you just click a little box that says this is VR video or this is a 360 video and it'll actually automatically upload that metadata into the video file and then you just deliver the video file as if you're sending any other 2d video and then obviously you just need to make sure that you're either watching it on you know a headset or if you know they're wanting to do like web distribution you need to use a program or use like YouTube or Facebook or something like Wistia or Vimeo even has 360 video now so I'm sure it'll become more you know, affluent in the future. But yeah, you just need to make sure that they understand that you can't just watch it absolutely anywhere you need to upload it to a program that can or like YouTube or a service that can actually support playing back 360 videos so

Alex Ferrari 31:52
with all this said after all the stuff we've talked about it's fair it's fair to say that this is not this is a you need to know your stuff to come shoot this it's not like grabbing a camera and going out and you know shooting like you really need to understand the technology you really need to understand the workflow the post workflow which is a lot more complicated than just shooting a narrative on a 2d situation

Josh Gibson 32:20
right yeah, I mean it's it's definitely I mean there's some simplicity and stuff and I've been in it for a long time so it's really hard for me to to you know really step back and see but I remember starting out how complex it was and you know it basically having to experiment a lot a lot of hair pulling a lot getting super mad wanting to punch the computer and stuff but yeah, I mean it's honestly once you understand the big picture it makes the whole process a lot smoother so I think that's probably one of the big frustrating things is people try to jump into it without really understanding the end and beginning in the middle on how all that like you said how the workflow goes so it's still very complicated there are it's not as complicated as I think people I definitely don't want to scare anybody away that's kind of my goal with you know what I've been doing I definitely want people to come and be creators in it and I think that was a pleasant surprise that I had to I was like okay, this is complex This is hard there's things to learn but you know it's doable even a dumb guy like make and figure it out and you know and learn how to do all this stuff and have fun doing it so it's kind of that blend where yeah you know people can save themselves a lot of headache if they do a little bit of homework at the beginning but yeah i mean if they wanted to jump in they could if they have you know hundreds hundreds of hours of free time and you know the Google and stuff like sure go ahead there's there's plenty of you know random places all over the internet to learn how to do it just like anything I guess right but

Alex Ferrari 33:53
but you've been so you've been doing this for a while so you've seen the technology changed dramatically in the course of the time that you've been in it so it's getting easier things that used to take you hours to do now you could do in minutes purely because of technology

Josh Gibson 34:05
yeah and I in honestly I haven't even been in it as long as some people have and even the past few years that I've been doing it it's Yeah, it's attention it's getting from big companies is I think that is the best news that we could be having right now. Because all that money in research is now going into it and companies are coming out with really awesome technology that helps you know, obviously with the stitching, that's the biggest thing right now that I think people are going to be trying to simplify. And then obviously as well, shooting with with 360 is going to become better and better as well because you look at like the Nokia Ozo and that cameras professional, it's great. But it's also It weighs about you know it weighs like 20 pounds. And it's very difficult to work with as far as like a documentary filmmaker that just wants to go out and shoot right? It is battery powered, but it's like you need so much gear. And you kind of look at the evolution of the DSLR right where that sort of blew up, you know The idea that indie filmmakers can go out and just make make a movie right they could go out they'll start is like backpack stuff

Alex Ferrari 35:07
yeah you started please don't get me started

Josh Gibson 35:11
with the downside right?

Alex Ferrari 35:14
I mean

Josh Gibson 35:18
I hope that with 360 video the technology gets to the place where it's simpler and obviously it will be I mean in the future it will be but yeah as of right now it's it's still pretty hard to do complex it's you know, it takes a little bit expertise. But it's also something that if somebody really wants to do they should and they can so now

Alex Ferrari 35:37
I mean, I would equate 360 video a little bit with the 3d resurgence back in the 2009 2010 11 where 3d was all the rage and everything was going to be shot in 3d and everybody's running around trying to get the rigs together and oh my god, I need the my software I can edit 3d and you can't call it great 3d and all of this stuff. And I remember all that I was I was sitting in, in in presentations and and rental houses and they're all trying to sell their their new 3d rig and James Karen was coming out and the only 3d I've ever seen that I liked was avatar on Hugo Hugo was really good too because it because you have two masters working in the format. Right, but but I think that's a lot a little bit of that's happening with 360 But unlike 3d in my personal opinion, I think 360 has a much brighter future. I think it's something that will be around for many, many years to come and will evolve into something that will eventually turn into the holodeck.

Josh Gibson 36:38
Right? Right And yeah, that's that was honestly the first thing I remember getting into 360 and I was working with I work at a place called the good line. That's kind of like my full time gig. And you know my bosses my colleagues were talking to me about 360 video a few years back and that was kind of the first thing we thought is like okay, is this just another smellivision is this right i mean is it just another gimmick and we kind of started thinking it was at first but yeah like you say once I think everybody started catching on to the marketing possibilities the education possibilities the entertainment possibility it really just fits all these different you know needs that a lot of companies and medical medic yeah you name it it's you know even Yeah, all sorts of ways to train people I've seen really cool studies done with people that are you know, in end of life care, elderly folks that are going through a lot of pain or Alzheimer's and they actually give them 360 goggles or VR goggles to like sit at a beach or to go on a walk and they actually have shown you know, through MRIs and stuff that it's helping with their you know, depression their anxiety of course, you know, pain so it's it's awesome. It's It has also it really goes across the whole spectrum of how it can help Pete It is,

Alex Ferrari 37:48
it is turning into like, Total Recall and all these old sci fi Oh, yes, it really is like I was that the sixth day, I remember where Michael Rapaport an hour Schwarzenegger movie called The six day at 660. And, and, you know, he had a three dimensional, you know, girlfriend, you know, and all that. But I'm not saying that this is turning into that, but I'm like, wow, it's it's, we're all getting to that place where you can sit on a beach, and I can be in Hawaii, I can have the sound and I can have this I can feel the heat of the sun, but I can almost smell it and see

Josh Gibson 38:21
Oh, they're getting there. I'm sure they're gonna I mean, they even have they're doing research now where you put on gloves. And it actually will give you a tactile feedback. So you can touch things and feel like for you can feel, you know, glass, you can I mean, it's getting scary. It's the matrix. Matrix.

Alex Ferrari 38:36
We're getting into the maze. Oh, it

Josh Gibson 38:37
certainly is. I mean, there might even be people in I think it's you know, Inception where people are dreaming. And they pay to they go to these little underground places just to stay in their dreams, because they like it better in real life. And I honestly would not think that that's too far off. You know, eventually we're going to get to that point where, yeah, it's wild. I mean, people are even using it for I even heard of a dentist that was using it and is not needing to use painkiller at all when he's doing fillings or root canals, because people are so into the VR experience. I mean, they just use VR goggles instead of painkiller. It's wild. Yeah, it's crazy. And I think the exciting thing that I remember seeing nav just this last time, is we are actually very, very close to actually getting VR video. So as I explained before VR is when you can walk around in a space and look around objects and stuff, it's not just looking where you're at, they're actually coming up with cameras, like the lytro and other cameras that are basically light field capture. So it's more than just capturing, you know, the brightness of the reflection of light like a normal camera does or the color of whatever the reflection is, it's actually capturing depth information. And it will be able to 3d scan an environment in real time and then you can literally walk around, you know, at a sporting event, or even it'll take virtual field trips to the next level because you can go up and, and who knows, maybe you can go touch rocks, and you can I mean, it's crazy. I mean, the the sky's the limit really on on how this technology will develop. So that and that's kind of where I think we saw to kind of going back to your original question that it's it's definitely more than a gimmick I think at this point because I think people are realizing this is kind of the future of how we present information to people remotely. I mean, it will make the world that much smaller, you can go swimming in the the ocean, and then the next second, you can be walking on Mars from 3d scans from the rover, you know, I mean,

Alex Ferrari 40:30
yeah, I mean, I think I think at this point for filmmakers, it's, I don't, I don't see it, how it can turn into something for narrative filmmaking, per se. Like I saw the Justin Lin thing, and that's great. And it's awesome. But that's not a film. That's an experience. It's a it's like almost a it's almost like a ride. It's almost like a carnival ride. But like, you know, some sort of Disney or universal ride where you kind of experience something absolutely different than filmmaking is different than television or movies or anything like that. It's right, because that, that that that medium is about a creator, Director telling you, I need you to look at this now. I need you to look at that now. Totally. So you can't get that with 360. But with three but the other things that are available, what you can do with it is massive. So can you real quickly. tell the audience a few places like hey, I'm gonna get into the 360 world now I'm a filmmaker. Where can I make some money?

Josh Gibson 41:29
That's a great question. Yeah. Honestly, the biggest place right now I think, is education. That is the biggest market right now to get involved with so there's a lot of schools all over the country all over the world, whether that be high schools or you know, universities obviously usually have a little bit bigger budgets. They're all looking for, you know, everything from consultants to actual practitioners, which is what I'm doing with the University here in Utah where you're they're wanting to create this 360 content, and they're wanting to make it interactive and interesting and fun. So there's a huge huge market in education. And I would think the next one real estate is obviously a big one. Because you know, real estate agents are also always looking for, you know, ways to sell homes, innovatively and better. There's other cameras like the matterport that do the photo still virtual tours, those are cool, but I think 360 video has a space there. But yeah, I mean education and in real estate, I think are kind of the biggest low hanging fruit right now. As far as like actually doing branding and marketing. I think that's also another big area that's kind of what where I've been, you know, in my wheelhouse for the past while like I was out in the Philippines directing a video showcasing a factory seller for a company named Kota epoxy where we followed a sower and one of their factories kind of in a day to day in the life kind of with his really adorable family and his home and everything. So I think there's a lot of companies that are wanting to do that as well. We've seen a lot of like liquor companies or you know companies that want to show Okay, this is how this product is made factory origin right, they want to see the the, the people working with their hands and stuff. So I think there's a lot of marketing and branding work that will be coming out soon as well. And I think like I actually tend to agree with you that narrative filmmaking is cool with 360 but like you say it's more of an experience and I think documentary filmmaking can still have a place with 360 and I think it still will I don't know if it's still if it's still called a documentary you know film it's definitely different because like you say you're not really directing where people are looking yeah but like

Alex Ferrari 43:39
plant but like planet earth or or national juke any kind of wildlife documentary I mean, it's built for that kind of stuff. But like you're going to see you know, Fahrenheit 911 360 I don't really think so. You know, Bowling for Columbine, not really the 360 kind of movie but I think for for those kinds of documentaries those the anything nature based is or anything that you like, I'm gonna go see how how you know olive oil has made for lack of a better term I'm going to go to or wine and I'm going to go to the winery and you walk through but it's an experience it's different it's it's not new there it is kind of narrative but it's different so I think we're still we're still in the infancy basically of this oil slowly

Josh Gibson 44:29
I think people are still filling out you know where it's it's used well for you know, why why we should use it over another tool. And I and I guess it comes back to that foundation is something that I've always tried to work you know live by in my career is that you know, story is king. You know, your content is what matters. It doesn't matter if you're shooting with you know, fancy camera or not fancy camera. Obviously, tools are important. You want to have as good a gear as you can. But 360 video VR, that kind of thing is just another tool in the toolbox, right? So if you've got a story, or an experience or a message or anything that you're wanting to share share with somebody, you know, you should always still consider 360 is a possibility. But also, I think people should avoid and try to avoid the pitfall of shooting a 360 just because it's cool. You know, there, you see a lot of stuff where even commercials and stuff I'm like, Oh, that's cool. Like, it's cool. 360 but I, I don't know why they decided to shoot in 360 other than just to have 360 in the metadata. Right? Right. Right. So I think it's another tool in the toolkit and, and people should, you should respect it, obviously, and understand its power, and you know, how it can be used, but also avoid using it just for the sake of using it.

Alex Ferrari 45:34
Now, can you tell us a little bit about your awesome course on 360? Because I know you have a course telling us how to master this technology, sir.

Josh Gibson 45:44
Yeah, yeah, no, it's I appreciate that. It's it's a it's been a fun, you know, project passion project of love basically, put a lot of thought a lot of time into it. Basically, it's the problem that I wanted to solve where I you know, if you don't want to spend hours on Google, if you don't want to, you know, watch random tutorial videos. And there's a lot of great stuff out there. I don't mean to bash anything. But I kind of just wanted to put everything in one place. And I kind of OCD about that. So I had a lot of fun organizing it and figuring out the process in the workflow. And I wanted to put it all into one place where people can learn the A to Z, right, so pre production, everything from pre production, all the way to delivery. And, you know, and while I'm talking about this, as well, I'm also continually adding to the course. And I do kind of these virtual job shadows, if you will, where I'll be editing and putting together videos of me actually out working, I've got that geology shoot here coming up in a few weeks, and I've got, you know, whole crew ready to go out, and we're going to go shoot the video, obviously, but I'm also going to be doing education and teaching while I'm doing the project. So I'll be talking to the camera explaining why I'm doing certain things. So people can, you know, kind of come along and see how I work and see, you know, the choices that are making and how I'm making them why I'm making them. So it's a really cool course, it's a place it's it's kind of a community as well that I'd like to build where, you know, serious 360 filmmakers are wanting to come for feedback, they're wanting to be able to learn new things and kind of come to a place that's continually updating with, you know, the latest and greatest information. And, you know, that's kind of why I did it, because I love 360 video, I'm passionate about it. And you know, I feel like you know, people need to come together and learn together and I think it could be a really cool place.

Alex Ferrari 47:20
And and, and the hustlers the tribe, Josh has given us a cool discount on the course. And I'll leave that in the show notes. And I'll talk a little bit about that after we're done with this interview. But I'll give you all of that cool information. So now Josh, I have a few questions. I always ask all of our guests, so please prepare yourself for the Oprah questions. Okay. I'm ready. First and foremost, what advice would you give a filmmaker who's just wanting to jump into the 360 realm?

Josh Gibson 47:52
Well, yeah, that's a great question. Um, you know, the best advice I can give is to to worry more about creating and getting stuff made than a what people are going to think about it and to earn be how you're going to market it, I think that's one of the biggest downsides I see about people starting out is they're worried so much about their keywords, they're worried about their SEO, they're worried about, you know, all the technicalities of it, but they're not stressing as much on the actual creating and making and going out and making mistakes and, and, you know, having fun and enjoying the process. So that's what I would say go out and make and worry later about how to get, you know, the clients or get, you know, the views or whatever, I think the the important part is going out and creating and going through that process.

Alex Ferrari 48:39
Now, what is the lesson that took you the longest to learn whether in the film business or in life?

Josh Gibson 48:44
Oh, man, that is a good question. I

Alex Ferrari 48:47
told you.

Josh Gibson 48:50
Okay, I would say, Gosh, I still even struggle with it, I think, but I think I'm getting a little bit better at not worrying about what other people think about my work. So obviously, you need to make money you need to, you know, your work needs to, to be what other people want a lot of the time, but I've learned that the reason anybody gets into filmmaking or you know, any kind of art, I think, for that matter is to obviously, I mean, it's fulfilling to you right for to making it for whatever it's worth and sometimes people don't like it, sometimes people do. I think the biggest thing for you know, is to go through that world and take note of feedback, take note of constructive criticism, but also don't take it too personally, you know, and don't let it affect your work. Don't let it discourage you from moving on. You know, if you have to make stuff that people hate for a few years, you know, that's part of the process and go through that and make it and then you'll learn and grow and eventually you'll be making stuff that everybody wants to see and yeah, I think that was that was kind of a lesson that you know, I'm still learning even where you just want to learn How to, I guess have thick skin in a way? Right?

Alex Ferrari 50:03
You definitely need that in this business. In any three nn e in one ad in 360 in all degrees you need thanks, Drew. So, um, so Name three of your favorite films of all time. Oh my gosh. It won't be on your gravestone. Just three that comes to your mind.

Josh Gibson 50:25
Come to my mind. Um, let's see. Gosh, so I always answered it. I probably will get judged by all my, you know, film school. You know, nerds, cinephiles, but Tommy Boy, yes. It's kind of a shameless plug. I mean, I

Alex Ferrari 50:46
mean, come on. It's Chris Farley.

Josh Gibson 50:47
It's It's classic. It's got everything you need, you know. Laughing crying. It's totally one of those movies for me. Let me see here.

Alex Ferrari 50:58
Yeah, I know. I know. When you ever do these lists, like so Akira Kurosawa and Bergman like nah man Tommy Boy I like all right, Tommy Boy Yeah, I mean I could get into the film school sure of course. Boring right yeah. Tommy Boy okay

Josh Gibson 51:12
um the one of the more recent ones that I saw that I absolutely loved as Logan I've seen that God is so amazed loved it it's so so good. It's the words it's a snow experience. Oh absolutely. I was blown away with how down to earth a superhero movie could be and that's what I was really impressed with that had all that superhero action but it just felt so raw and gritty and it was great. So that was what I really love too. And then let's go into the documentary world I think one that I saw at Sundance a couple years back called pervert Park I don't know if you've seen that I have not it's a basically about a an RV park where a bunch of you know perfect basically sec Yeah. sexual deviants I guess you could say people have been convicted of you know all sorts of terrible things they basically can't find living anywhere else other than this RV park so there's a bunch of pedophiles you know rapists terrible Oh Jesus that have happened at this one place and but it's interesting because it kind of takes you into their world a little bit in interviews with them talks with them about you know how what their history is how you know whatever happened happened so it's kind of a it definitely doesn't give you know like an okay to what they did but it definitely humanizes it a little bit. And it kind of opened my eyes to that that world and so if anybody's looking for a nice depressing really serious documentary go ahead and go watch pervert Park, but it's it's really well made really fantastic documentary filmmaking if you ask me

Alex Ferrari 52:43
so and then also after that, just watch Tommy Boy, and you'll be fine.

Josh Gibson 52:46
Yes. And then watch Tommy. Yeah, Tommy was

Alex Ferrari 52:49
asked. So Josh, where can people find you?

Josh Gibson 52:52
So I'm on pretty much any social media platform. My Yeah, of course, you can find me at the website. The course website. You can even chat with me at any time down at the bottom right there if you'd like. I'm on Twitter at Josh L. Gibson. Yeah, Facebook. I mean, you just search for me, my website is Josh gibson.me as well. So if you just want to go there, you can find I think it's the bottom left. There's all my social media icons and stuff. So if anybody were to reach out,

Alex Ferrari 53:20
if anybody needs a good 360 guide, give Josh a call. He'll help you out. So Josh, man, thank you so much for answering all of our questions, man, I really, really appreciate it.

Josh Gibson 53:30
No, I it's my pleasure. I'm very, very happy to come on and is great time.

Please subscribe and leave a rating or review by going to BPS Podcast
Want to advertise on this show?
Visit Bulletproofscreenwriting.tv/Sponsors